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Speaker 1: Welcome to Money Making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice to many occasions. In the case you didn't notice,

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Speaker 1: I'm not broke, you know. He'll be interviewing celebrity CEOs,

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Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do,

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Speaker 1: it's what he likes to share. Now it's time to

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Speaker 1: hear from my man, Rashan McDonald money Making Conversations. Here

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Speaker 1: we come. Welcome to money Making Conversation. I'm your host,

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Speaker 1: ras Sean McDonald. It's time to stop reading other people's

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Speaker 1: success stories and start writing your own. I always tell

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Speaker 1: you to leave with your gifts or your passion, and

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Speaker 1: don't let your age, friends, family, or co workers stop

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Speaker 1: you from planning or living your dream. My interview is

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Speaker 1: provided on this show are with celebrity ceo, entrepreneurs, and

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Speaker 1: what I like to call industry decision makers. My next

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Speaker 1: guest is an entrepreneur. Her name is Liz Rogers. She's

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Speaker 1: the executive chef and CEO of the cream Elicious brand.

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Speaker 1: That's right, cream Alicious brain a might already owned business

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Speaker 1: that is implementing their innovative approach to dessert category. We're

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Speaker 1: talking about ice cream. Y'all ice cream, everybody, I love

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Speaker 1: ice cream ice ice cream. Chef I don't know getting excited.

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Speaker 1: I'm sorry, let me calm down. Chef Live Rogers honed

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Speaker 1: her passion for cooking and cooking for others growing up

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Speaker 1: in the cleaning on High area, you know, Steve Harvard Country,

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Speaker 1: under the watchful eye of her mother and grandmother. She

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Speaker 1: prides herself on being truly innovative with a two and

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Speaker 1: one desserts that pair fresh based pastries with homemade ice cream,

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Speaker 1: made with only the freshest agreements please working to money

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Speaker 1: making conversations. I met her in person, she drove down,

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Speaker 1: gave me someth of that ice cream in person. Then

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Speaker 1: I all just saw him online. The Queen of ice cream,

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Speaker 1: that's what I call her, The Queen of ice cream.

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Speaker 1: MS cream Alicious herself, Liz Rogers, how you don't list,

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Speaker 1: I'm great, Thank you so much for having me today.

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Speaker 1: Cool uh, Liz um ice cream? Why ice cream? Ice

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Speaker 1: cream is the world's number one dessert. Ice Cream makes

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Speaker 1: people happy? It brings the world together. You know, we

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Speaker 1: don't have to, you know, wonder what it is or

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Speaker 1: what it tastes like. We just know that it's good.

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Speaker 1: So ice cream just brings everybody together. So you can

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Speaker 1: do so many whimsical things with it and just be

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Speaker 1: as innovative as you want to be. Well, you know

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Speaker 1: the word innovative, now, you know. I'm just I'm just

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Speaker 1: gonna tell you, I'm just a guy who eats the

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Speaker 1: ice cream. Okay, there's certain ice cream don't really like.

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Speaker 1: I'm not doing trash and it ice cream that I

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Speaker 1: don't like, but I'm a big fan of a certain

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Speaker 1: ice creft come from Texas, which is Bluebell ice cream country,

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Speaker 1: so I kind of like grew up on blue Bell

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Speaker 1: ice cream. And then you came to town Atlanta, Georgia.

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Speaker 1: That's my town with your creamerlicious ice cream, you know,

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Speaker 1: just out of the blue. A friend of mine Los

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Speaker 1: Angeles recommended I should eat your ice cream and outstanding

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Speaker 1: ice cream was outstanding, Liz. But you, but you, but you,

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Speaker 1: but you knew that though, but you you you you

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Speaker 1: have the confidence in yourself to know you have a

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Speaker 1: top of the line brand. Correct. Well, I'm an executive

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Speaker 1: chef by trade and restaurateur, and I really wanted to

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Speaker 1: make sure that I worked with the top food scientists

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Speaker 1: in the country to um just really bring my brand

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Speaker 1: to light. I am like, I really did not want

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Speaker 1: to go in and put my label on a private label,

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Speaker 1: someone else's brand. I really wanted to create my own

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Speaker 1: intellectual property, uh things and formulas that would be proprietary

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Speaker 1: to crem Alicious. So I wanted to make sure that

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Speaker 1: ice cream was extremely creamy. I wanted to make sure

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Speaker 1: that all the pastries and the crust and everything was

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Speaker 1: exactly the texture that it needed to be and it

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Speaker 1: wasn't soggy. So there was just a lot of time

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Speaker 1: and a lot of thought and a lot of research

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Speaker 1: that went into creating the ice cream before uh, this

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Speaker 1: brand was actually um created and able to go on

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Speaker 1: the shelf. Now, before we get more detail about about

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Speaker 1: your crew Relicious brand, there's always a journey to get here.

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Speaker 1: You know, four generations. You know we made you. Your

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Speaker 1: mom and your grandmother talk about that relationship that led

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Speaker 1: you to the life of being an executive chef. And

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Speaker 1: I'm the oldest of four, so I'm the big sister.

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Speaker 1: I have three brothers, and my mom was a single parent.

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Speaker 1: She was a welder, and so she taught me how

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Speaker 1: to cook, and I used to cook for my brothers

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Speaker 1: and take care of them while she was at work.

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Speaker 1: And so the really cool thing was I spent a

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Speaker 1: lot of time with my grandmother and I noticed she

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Speaker 1: made just everything from scratch as well. She just really

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Speaker 1: made a lot of things from scratch. And we would

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Speaker 1: make up stuff like pound cake and make jello and

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Speaker 1: and top the pound cake with the jello with some

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Speaker 1: wood cream, just gave it a lot of different textures

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Speaker 1: and flavors and just you know, we just did whatever

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Speaker 1: we wanted to do. And that was my opportunity to

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Speaker 1: really spend time with my family and my mom and

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Speaker 1: my grandmother and just really just build a bond. And

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Speaker 1: that was our way of communicating love. And it's it's

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Speaker 1: just full of amazing memories for the both of them.

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Speaker 1: Pound cake, top it with jello and whipped cream. Girl,

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Speaker 1: that sounds pretty good to me. It's just a light,

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Speaker 1: delicious dessert. So it wasn't heavy and it was favorful.

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Speaker 1: So you do the strawberry jello on top of a

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Speaker 1: butter pound cake and some whipped cream, and it was

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Speaker 1: just something we made that. You know, we would sit

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Speaker 1: on the porch when it rained. My grandmother she um,

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Speaker 1: she she loved like all these plants. She had a

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Speaker 1: green thumb, you know, and we would sit there while

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Speaker 1: it rained, and you know, on the porch with like

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Speaker 1: a thousand plants and eating this little dessert and it

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Speaker 1: it may not be much today, but back then, it

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Speaker 1: was just a really big deal for me. Well, it's

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Speaker 1: a big deal to me right now because I'm trying

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Speaker 1: to figure out how I can get some Well, the

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Speaker 1: cool thing about is you have history and food. Uh.

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Speaker 1: You had a very popular restaurant in Hamilton, Ohio, believe

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Speaker 1: with the name of it was Mahogany Now, now, what

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Speaker 1: type of restaurant was that in the Ohio area? Tell

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Speaker 1: me a little background on that. Mahogany's was like a

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Speaker 1: Southern cuisine restaurant. Um, we made everything from scratch, but

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Speaker 1: it really, um, we we really we could give you

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Speaker 1: an amazing plate of food, but it really was about

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Speaker 1: the experiences. We had karaoke, live entertainment. It was very intimate,

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Speaker 1: very small. Uh. Kitchen was probably smaller than a submarine kitchen,

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Speaker 1: I feel, but We did so many things out of there,

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Speaker 1: and I think the big thing was we knew all

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Speaker 1: of our customers names. We were able to provide just

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Speaker 1: this amazing welcoming experience and people would come there and

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Speaker 1: eat and it was almost like you were eating out

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Speaker 1: of your mom or your grandmother's kitchen because that's how

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Speaker 1: we cooked. So we peeled our our yams, we didn't

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Speaker 1: cook any yams out of the can. We picked our

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Speaker 1: collar greens um, we smoked our wings. We had amazing

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Speaker 1: dry rubs, and it was just a real good experience

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Speaker 1: and you never knew who you were going to meet

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Speaker 1: when you came there, and you just felt like you

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Speaker 1: were home. Now, when you have something like that, it

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Speaker 1: feels this more of a passion tied to the bottom line.

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Speaker 1: But you're not a tune into the move to a

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Speaker 1: new location. Now, why did you make that move? Because

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Speaker 1: that new location it sounded like a good idea, but

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Speaker 1: it turned out not to be the right idea. Correct.

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Speaker 1: You know, as an entrepreneur, you know you you want

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Speaker 1: to see your your brands make it. You want to

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Speaker 1: see everything expand and Um a year and a half

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Speaker 1: after being open Um, we became a really big destination,

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Speaker 1: So it was Mahogany's in Hamilton's was in a very

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Speaker 1: small area, residential area, not the best area, but Hamilton's

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Speaker 1: was just an amazing welcoming town. They really took a

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Speaker 1: chance on me. I took a chance on them and

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Speaker 1: had to really UH come to town and just we

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Speaker 1: just made something together. I feel the community really supported it.

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Speaker 1: So we ended up having people driving for two hours

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Speaker 1: away and buses coming from Florida to come to this

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Speaker 1: little bitty place and only had about thirty or forty seats.

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Speaker 1: And I had the city of Cincinnati come to me

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Speaker 1: and the mayor asking what I moved my brand to

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Speaker 1: the banks of Cincinnati. So I ended up being uh

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Speaker 1: the first male or female African American to be part

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Speaker 1: of a major multi mendor development in the city of Cincinnati.

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Speaker 1: UH And I didn't take the the offer at first,

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Speaker 1: but with some of the leadership in Cincinnati, they thought

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Speaker 1: it would be a really great idea, and based on

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Speaker 1: the packages and the different things that I was offered,

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Speaker 1: I thought it would be a good idea too, but

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Speaker 1: it it ended up not being the best business move.

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Speaker 1: So I learned a lot of lessons, but for me,

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Speaker 1: it didn't mean I had to live in my lessons

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Speaker 1: and essentially just ended up making a really bad decision

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Speaker 1: on expanding my brand and pretty much lost everything. So

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Speaker 1: I always say, as an executive chef, I don't cook

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Speaker 1: with politics, and you know, that was just something that

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Speaker 1: I wasn't really familiar with, and I I pretty much

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Speaker 1: ended up being extremely famous in town for taking that

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Speaker 1: deal and uh, losing everything and then coming back. Well,

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Speaker 1: that just shows about money making conversations. Those are about advice,

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Speaker 1: is so I always like to take those little nuggets

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Speaker 1: because you say, you learn a couple of lessons about this,

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Speaker 1: because you want to show about the success of Cree

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Speaker 1: Malicious and storage nationwide, you to make an appearance on

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Speaker 1: um Ellen Show, which is a national TV appearance. When

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Speaker 1: you say, because I always tell people, you know, follow

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Speaker 1: your dream and a lot of times people will give

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Speaker 1: your advice, but they have no like I said, they

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Speaker 1: have no bone in the fight or no financial commitment

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Speaker 1: and fight dig you got good ideas. So that seems

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Speaker 1: to me what happened. A lot of people with a a

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Speaker 1: lot of good ideas. And it's for sure the city

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Speaker 1: is gonna support you. You know, everybody, the traffic is

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Speaker 1: going to be natural down there. What lessons did you learn?

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Speaker 1: Because a lot of people get these these big opportunities

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Speaker 1: and these good suggestions, but they need to do their

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Speaker 1: homework on the suggestion. Correct, that's correct. You know you

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Speaker 1: first of all, you need to to research things more. Um.

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Speaker 1: It's about partnerships. Uh. If everyone in the partnership is

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Speaker 1: a good steward and everyone's doing exactly what they committed

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Speaker 1: to do and what they say that they're going to do,

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Speaker 1: things should work out right. But when you have a

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Speaker 1: partnership and there's uh other agendas and people aren't willing

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Speaker 1: to make sure you're successful, or maybe you were offered

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Speaker 1: something just as upon maybe you were it was a

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Speaker 1: token situation. Um. Every business should have the opportunity to

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Speaker 1: succeed or fail on its own merits. UM. I went

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Speaker 1: through a lot being called the N word, a great

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Speaker 1: amount of racism. Um. You know, I I struggled with

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Speaker 1: a lot from uh the African American community, some that

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Speaker 1: felt that, you know, perhaps I was leaving them behind,

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Speaker 1: when essentially I was really trying to expand my brand

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Speaker 1: and really take care of my family. UH. Dealt with

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Speaker 1: a lot with the Caucasian community, that really felt like

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Speaker 1: I didn't have, uh, the right to be on the

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Speaker 1: banks on the riverfront with a beautiful restaurant. Um. So

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Speaker 1: you know, I kind of caught it from both ends.

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Speaker 1: But through all of that, I was able to create

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Speaker 1: Cremalicious and just deal with things on the other end

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Speaker 1: and staying really really focused. So I always say that

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Speaker 1: if you're going to be involved in something, understand the

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Speaker 1: rules of the game. If you're gonna suit up. Because

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Speaker 1: I didn't sit on the bench right I was in

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Speaker 1: the game, you know, and I'm the type of entrepreneur

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Speaker 1: I'm just gonna go for it, and fear paralyzes us.

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Speaker 1: We have to understand that at the end of the day,

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Speaker 1: you just got to go for your dreams. You know.

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Speaker 1: You have to understand that these are the rules and

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Speaker 1: they're not gonna be fair. And we can't sit around

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Speaker 1: and say, oh, I didn't get the same treatment, because

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Speaker 1: you're not gonna be be treated the same, especially as

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Speaker 1: a minority business. And you have to own everything. I

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Speaker 1: own all of my mistakes, I own all decisions I made.

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Speaker 1: I'm a human, right, we all make mistakes. Um, we

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Speaker 1: all are human. Uh in business, we're learning said my

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Speaker 1: situation was a little bit more public, but I was

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Speaker 1: able to really give a lot of minority chefs and

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Speaker 1: opportunity to shine, give them a platform to be leaders,

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Speaker 1: give them a platform to be a part of something great.

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Speaker 1: So we have to understand that even if it's five

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Speaker 1: seconds on the clock and I get the ball on

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Speaker 1: the fifty yard line, I'm going for it. So I

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Speaker 1: got a fifty fifty chance of either making a touchdown

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Speaker 1: or I'm gonna get thrown to the ground. But at

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Speaker 1: the end of the day, there's always another day to play,

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Speaker 1: you know, And that's where I'm at. Well, you're fantastic.

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Speaker 1: You're articulated as well as I would have wanted to

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Speaker 1: articulated to people who are watching this or who are

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Speaker 1: listening to its own podcast. It's about money making conversation. Now,

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Speaker 1: your desserts and your and your bio say you craft

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Speaker 1: your desserts by harnessing the familiar experience that Southern comfort

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Speaker 1: food brings blended with cooling airy artistry, which is your

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Speaker 1: skill level. I'm just an eater, okay, but it's the

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Speaker 1: art that you put it together. Because when I dug

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Speaker 1: into your ice cream and you was watching me, you know,

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Speaker 1: I saw, I saw the vanilla. Wait for you know,

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Speaker 1: I the red velvet tasted like red velvet. Talk about

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Speaker 1: that whole process, because, like you said, you wanted to

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Speaker 1: make sure that that cookie wasn't soggy. You wanted to

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Speaker 1: make sure that the dessert felt like the dessert that

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Speaker 1: you were selling on the as far as the brand

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Speaker 1: of the name, because we're gonna we're gonna get into

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Speaker 1: the name of your funny dessert names that you put

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Speaker 1: on here, but talk about that process and and then,

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Speaker 1: you know, because some people say, some people level of

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Speaker 1: satisfaction could stop here, but you pushed it beyond their

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Speaker 1: satisfaction to reach your standards. Correct, so cremolitious, it's it's

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Speaker 1: not just the dessertest and experience, you know, I want

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Speaker 1: to take you on a journey where the storytellers right

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Speaker 1: we we want to take you to better times. There's

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Speaker 1: so many unprecedented times that we're having, you know, in

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Speaker 1: the world right now, and I just want to let

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Speaker 1: people understand that, you know, we all have something in common.

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Speaker 1: We're not that different. We all love ice cream, right

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Speaker 1: of different variations of ice cream, whether we're vegan or

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Speaker 1: lactose in tolerant we want to make sure that Cremolitious

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Speaker 1: is in a dessert category of its own. There there

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Speaker 1: is no other ice cream on the market like Cremolitious

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Speaker 1: at this point, and I don't feel there will be,

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Speaker 1: because we all have our own niches, and I felt

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Speaker 1: like I can carve my own niche by first of

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Speaker 1: all being extremely authentic, um making sure that we have

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Speaker 1: good comfort foods to basically comfort us during these crazy

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Speaker 1: moments that we're having in life. You know, when you

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Speaker 1: eat that slap your MoMA banana pudding, it just makes

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Speaker 1: you feel happy coward to the customers. They you know,

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Speaker 1: it's just so funny, and different parts of the world

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Speaker 1: just looking at some of the video they always say,

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Speaker 1: oh my god, I just feel happy, right, And so,

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Speaker 1: you know, just taking that second to just enjoy your dessert,

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Speaker 1: making sure that that's sweet potato pie taste exactly like

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Speaker 1: a slice of sleep potato pie. You having those notes

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Speaker 1: of nutmeg and cinnamon and fresh vanilla bean and a

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Speaker 1: puree of uh sweet potato with the actual butter butternut crush.

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Speaker 1: I mean, you know, like we need that short red

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Speaker 1: crust and and everything in that dessert is homemade and

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Speaker 1: it's from an actual recipe that came from my mom

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Speaker 1: and my grandmother's kitchen. So I just want people to

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Speaker 1: experience that and not just have some ice cream and

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Speaker 1: a pine. I just want to be a part of

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Speaker 1: their lives and the experience at that moment. It's finally here,

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Speaker 1: the season of celebration, and no matter how you celebrate

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Speaker 1: with family and friends, whether you're preparing for reis magos

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Speaker 1: or karamu lighting the Manura, are going to midnight mass,

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Speaker 1: Coals has just what you need to make those traditions special.

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Speaker 1: Plus you'll find gifts for all your loved ones. Send

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00:15:32,880 --> 00:15:37,120
Speaker 1: warm wishes with cozy fleeces, sweaters, loungeware, blankets and throws.

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00:15:37,480 --> 00:15:41,080
Speaker 1: Support minority owned or founded brands by giving gifts from

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Speaker 1: human Nation and shame moisture, or treat them to everyone's

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Speaker 1: favorite active wear from top brands like Nike, Adidas, and

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Speaker 1: under Armour. And in the spirit of giving, Coals Cares

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00:15:52,000 --> 00:15:56,240
Speaker 1: is donating eight million dollars to local nonprofits nationwide committed

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Speaker 1: to the health and well being of our communities. No

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Speaker 1: matter how you sell a rate, when you shop at Coals,

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Speaker 1: you're right where you belong. So this season, give with

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Speaker 1: all your heart with great gifts from coals or coals

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Speaker 1: dot com. What grows in the forest trees? Sure no?

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Speaker 1: What else grows in the forest. Our imagination, our sense

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Speaker 1: of wonder, and our family bonds grow too, because when

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Speaker 1: we disconnect from this and connect with this, we reconnect

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Speaker 1: with each other. The forest is closer than you think.

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Speaker 1: Find a forest near you and start exploring. I Discover

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Speaker 1: the Forest dot org, brought to you by the United

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Speaker 1: States Forest Service and the AD Council. What grows in

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Speaker 1: the forest trees? Sure no? What else grows in the forest.

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00:16:45,200 --> 00:16:49,120
Speaker 1: Our imagination, our sense of wonder, and our family bonds

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Speaker 1: grow too, because when we disconnect from this and connect

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Speaker 1: with this, we reconnect with each other. The forest is

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Speaker 1: closer than you think. Find a forest near you and

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Speaker 1: start exploring. I Discovered the Forest dot org, brought to

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Speaker 1: you by the United States Forest Service and the AD Council.

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Speaker 1: You're now, I gotta come on end now. You kind

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Speaker 1: of mentioned a little You teased us a little bit

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Speaker 1: on some of those names. I'm must law everybody down.

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Speaker 1: She was just not throwing out names to be funny.

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Speaker 1: Those are some of the actual names on the actual

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Speaker 1: cardins of ice can buy now. This morning, I got

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Speaker 1: a project of my interview with her. I order. You

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Speaker 1: can order what they're called the seven Indulgent Flavors, the

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Speaker 1: seven of them. You can order seven. A nice little

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Speaker 1: discount you get on it if they ship it immediately

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Speaker 1: via ups already. I ordered this morning. I already got

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Speaker 1: my notice, will leave four hours later that the shipment

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Speaker 1: is on the way. That's how fast they operate. The

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Speaker 1: packaging is fantastic. Let's let's let's go before I start

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Speaker 1: getting into flavors of the packaging, because and how did

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Speaker 1: you come up with the name cream malicious as instead

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Speaker 1: of delicious? I wanted it to be cream alicious, you know, um,

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Speaker 1: just when zical. Like, I didn't want it to upscale

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Speaker 1: because this is an upscale dessert, but I feel like

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Speaker 1: upscale casual um Southern um mainly just a Southern sojourn,

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Speaker 1: you know, just like really like a Surrey where you're

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Speaker 1: just like, you know, just having an amazing time and

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Speaker 1: and dancing and just just enjoying everything that there is

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Speaker 1: to enjoy about this particular dessert. And just the creaminess

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Speaker 1: of it. It's really really creamy. Um. It's a lot

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Speaker 1: more creamier than most and it's a super premium item,

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Speaker 1: so it's it really is a very high high product

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Speaker 1: that we've made very decadent and very indulgent as well.

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Speaker 1: So we didn't spare on anything. We do not use

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Speaker 1: any artificial flavoring or covering. Um, we don't use a

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Speaker 1: lot of high fruit toast corn, sir or anything like that.

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Speaker 1: So you know, while it does have a lot of

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Speaker 1: cat calories, I don't suggest eating a whole uh pint

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Speaker 1: if you're looking out for those calories. But if you

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Speaker 1: are going to cheat, I need you to cheat with

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Speaker 1: cream Alicious. I'm just gonna let you know I did

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Speaker 1: eat a whole paint. In fact, how many when you

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Speaker 1: visited me? How many did you leave me? But seven?

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Speaker 1: I left you the seven and dogs we have all

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Speaker 1: two left, okay, my staff, My staff ate one total.

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Speaker 1: You know, we all sampled a little bit of but

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Speaker 1: I'll just tell you they probably consume one. So so

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Speaker 1: that statement about don't eat one consume when I've done that,

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Speaker 1: And I apologizically, it was just that good, you know,

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Speaker 1: I put it on. I even had fun. I had

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Speaker 1: a slice of sweet potato pie and I put my little,

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Speaker 1: my little cream Alicious sweepotato pie right on top, and

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Speaker 1: then I had the slice of peach cobbler. I was

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Speaker 1: just having fun with you cause I can bake as well.

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Speaker 1: So in my kitchen, I just happened, we got I

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Speaker 1: happened to put it out there, and so I'm gonna

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Speaker 1: post you on Monday under my motivation On Monday, I

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Speaker 1: always post people on motivation about overcoming the arts, and

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Speaker 1: I want to post you and recognize you overcoming an

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Speaker 1: arts and now have established a national ice cream and

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Speaker 1: you're the queen of ice cream. You're You're cream Elictius.

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Speaker 1: Just you, Liz Rodgers, and I want to I want

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Speaker 1: to talk about that. But that's what you're trying to

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Speaker 1: do right now. You're trying to get your brain out there.

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Speaker 1: You're willing to become in the face of your ice

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Speaker 1: cream brand, and that's important, correct, It is very important.

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Speaker 1: You can't. I'm I'm definitely not ashamed of of anything.

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Speaker 1: You know, everyone has a story. Um, you know, sometimes

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Speaker 1: we just can't keep getting so caught up in the

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Speaker 1: things that we read. I I just learned that just

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Speaker 1: a regular person being a chef and just a regular

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Speaker 1: person just um being involved with the people writing stories

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Speaker 1: and dealing with journalists and news and media and different things.

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Speaker 1: That was a different world for me that you know,

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Speaker 1: you can truly have an interview and then it turns

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Speaker 1: into something else that and you know, you can be

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Speaker 1: painted a different way. But I feel like the people

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Speaker 1: that know me and understand these struggles, and how hard

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Speaker 1: it is to have a small business, Um, what I'm

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Speaker 1: doing and what I'm trying to do, especially with the

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Speaker 1: ice cream right now. Um, I this scream Alicious is

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Speaker 1: it's bigger than me, you know, um being one of

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Speaker 1: the first African American ice cream manufacturers and mass production

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Speaker 1: in the whole world today. You know, I really want

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Speaker 1: people to understand that this is really, really a big deal.

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Speaker 1: There's a lot of ice creams out there on the shelf. Um.

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Speaker 1: I went to a lot of different retailers and I

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Speaker 1: had many many doors slammed in my face. You know,

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Speaker 1: they were like, you know, hey, you're a minority business,

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Speaker 1: so we're not going to take a chance on you,

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00:21:23,600 --> 00:21:27,240
Speaker 1: or they won't return your calls. And um, then they

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00:21:27,280 --> 00:21:29,840
Speaker 1: taste your ice cream and then there's all these things

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Speaker 1: going on, and then you start to get called. And

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Speaker 1: I was really appreciative that Walmart and Meyer and Chinooks

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Speaker 1: just really took a chance on me. Walmart is the

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Speaker 1: biggest retailer in the world, and they just really really

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Speaker 1: believed in what I was trying to do. Prior to

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Speaker 1: everyone doing things for African American businesses, I really just

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Speaker 1: wanted cream Alicious to stand on its own, you know.

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Speaker 1: And I don't want to be a token. I want

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Speaker 1: to earn my space on the shelf and compete just

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Speaker 1: like anyone else. But I always say I'm going to

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Speaker 1: compete with myself because I'm I'm innovative. I'm forever changing,

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Speaker 1: going to ever be creative and really give the consumer

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Speaker 1: something different every time. Well, you know, let's let's go

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Speaker 1: down these indulge in flavors that I'm about to receive,

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Speaker 1: and uh, I'm gonna stay. What I'm gonna do is

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Speaker 1: when I get them, I'm gonna stack them all up

428
00:22:18,720 --> 00:22:20,040
Speaker 1: in front of me and I'm gonna take a picture

429
00:22:20,040 --> 00:22:21,879
Speaker 1: and send it to you. I'm gonna post it, you know,

430
00:22:21,880 --> 00:22:25,720
Speaker 1: because everybody know I love switch. Now you have ain't Poonies,

431
00:22:26,680 --> 00:22:32,520
Speaker 1: That's right, ponies, right, yeah, ain't Poonies caramel pound cake now?

432
00:22:32,840 --> 00:22:36,000
Speaker 1: And then you have, uh, then you have writer's rain,

433
00:22:36,400 --> 00:22:44,920
Speaker 1: Red velvet cheesecake. Thick as these become piem slap your mama.

434
00:22:45,200 --> 00:22:50,040
Speaker 1: Banana pudding, porchlight, peach cobbler. We all know you the hood.

435
00:22:50,080 --> 00:22:52,640
Speaker 1: You know about that porchlight. Boy, if you gone home

436
00:22:52,720 --> 00:22:55,160
Speaker 1: before that light that's on, we're gonna have a problems.

437
00:22:55,200 --> 00:22:57,840
Speaker 1: I had that conversation with my dad several times growing up.

438
00:22:58,320 --> 00:23:03,280
Speaker 1: Uncle Charles Brown a sugar bourbon cake and then grandmo

439
00:23:03,440 --> 00:23:10,200
Speaker 1: Gs Sweet potato pie. Now those stories. You know, people

440
00:23:10,200 --> 00:23:14,680
Speaker 1: need to understand the history of the South with the desserts.

441
00:23:14,720 --> 00:23:18,439
Speaker 1: You know, the red velvet cake was considered a celebration

442
00:23:18,520 --> 00:23:22,240
Speaker 1: cake when African Americans received their freedom. Uh, porch like

443
00:23:22,359 --> 00:23:24,520
Speaker 1: peach cobblers, just like what you said, you know, like

444
00:23:25,200 --> 00:23:28,320
Speaker 1: we'll lead the light on for you. You're welcome, This

445
00:23:28,400 --> 00:23:31,840
Speaker 1: house is safe. You know, it's it was just, you know,

446
00:23:32,440 --> 00:23:34,920
Speaker 1: it was just really a big thing. You know. Um,

447
00:23:34,920 --> 00:23:37,040
Speaker 1: I have one called white Cake that will be out

448
00:23:37,080 --> 00:23:40,359
Speaker 1: this summer and it's a Southern white cake and it

449
00:23:40,440 --> 00:23:41,960
Speaker 1: was one of the first cakes that they made in

450
00:23:41,960 --> 00:23:44,680
Speaker 1: the South and it was considered a peace offering cake.

451
00:23:45,160 --> 00:23:49,119
Speaker 1: Um Ponies caramel pound cake. She was my godmother and

452
00:23:49,200 --> 00:23:51,840
Speaker 1: she actually made that pound cake and a cast and

453
00:23:51,960 --> 00:23:55,800
Speaker 1: skillet that was passed down from generation to generation to

454
00:23:55,880 --> 00:23:59,680
Speaker 1: her daughter Patricia, and they still have this cast aren't skillet.

455
00:23:59,720 --> 00:24:03,280
Speaker 1: And then finally, um, Uncle Charles Brown Sugar Bourbon. You

456
00:24:03,280 --> 00:24:05,679
Speaker 1: know everybody has the Uncle Charles that that was the

457
00:24:05,720 --> 00:24:08,200
Speaker 1: cool uncle that you couldn't wait for him to come over.

458
00:24:08,240 --> 00:24:10,439
Speaker 1: He always had his brand, he always had his stash

459
00:24:10,520 --> 00:24:12,919
Speaker 1: and his flask. He's always drinking. But he was that

460
00:24:13,040 --> 00:24:16,160
Speaker 1: uncle that everybody loved and and couldn't wait to see

461
00:24:16,160 --> 00:24:19,680
Speaker 1: at the holidays. So, you know, crimal Isious is each

462
00:24:19,680 --> 00:24:23,240
Speaker 1: one of those brands. They're very authentic. They're about real people,

463
00:24:23,640 --> 00:24:26,600
Speaker 1: real times, real stories, and we tell the stories. We're

464
00:24:26,600 --> 00:24:29,439
Speaker 1: the storytellers. So people should know what they're eating. They

465
00:24:29,480 --> 00:24:32,800
Speaker 1: should be a part of each one of those flavors.

466
00:24:32,920 --> 00:24:37,080
Speaker 1: I feel that someone can actually relate to uh better times,

467
00:24:37,119 --> 00:24:39,639
Speaker 1: you know, in their lives and their family. Now do

468
00:24:39,680 --> 00:24:41,720
Speaker 1: you are we are? We do we see any cream

469
00:24:41,720 --> 00:24:44,840
Speaker 1: Alicious ice cream stands? A pop up stands? Uh that's

470
00:24:44,880 --> 00:24:47,159
Speaker 1: coming along the way because it sounds so fun. It

471
00:24:47,240 --> 00:24:49,600
Speaker 1: sounds like in the middle of summer, I should see

472
00:24:49,720 --> 00:24:52,600
Speaker 1: a cream Alias pop up somewhere just to surprise people.

473
00:24:53,000 --> 00:24:55,639
Speaker 1: Are some some quick stories that that will pop up

474
00:24:55,680 --> 00:24:58,040
Speaker 1: doing the summer selling this brand of serving his brand

475
00:24:58,320 --> 00:25:00,880
Speaker 1: because it's so fun that your story telling is amazing

476
00:25:01,160 --> 00:25:03,440
Speaker 1: and so authentic. That's what I love about it because

477
00:25:03,600 --> 00:25:05,320
Speaker 1: you know, like you said, when you just said Grandma,

478
00:25:05,359 --> 00:25:08,399
Speaker 1: g G, I know, Grandma, and then you have slapped

479
00:25:08,400 --> 00:25:10,480
Speaker 1: your mama. You know, that's like a running tail ball

480
00:25:11,000 --> 00:25:13,760
Speaker 1: that foods making slap your mama. Boy, I'm telling you.

481
00:25:13,760 --> 00:25:16,720
Speaker 1: You know, we know we've heard that so many times

482
00:25:16,760 --> 00:25:19,160
Speaker 1: growing up, but every time we heard it, we smiled,

483
00:25:19,200 --> 00:25:21,520
Speaker 1: we laughed, and so that's what you were saying. Like

484
00:25:21,560 --> 00:25:23,679
Speaker 1: you said, you know, love not hate. You want your

485
00:25:23,720 --> 00:25:26,359
Speaker 1: ice team to bring people together, and that's part of

486
00:25:26,359 --> 00:25:28,520
Speaker 1: your brand and that's part of your matra that you

487
00:25:28,560 --> 00:25:32,040
Speaker 1: really believe it and you're really selling correct, right, and

488
00:25:32,119 --> 00:25:36,359
Speaker 1: I you know it's it's it's crazy because you know

489
00:25:37,600 --> 00:25:40,160
Speaker 1: what is what is your purpose? You know, like if

490
00:25:40,200 --> 00:25:42,920
Speaker 1: you open that top, it clearly says there's a dream

491
00:25:42,920 --> 00:25:45,960
Speaker 1: in every scoop. And I really believe that because even

492
00:25:45,960 --> 00:25:48,359
Speaker 1: though it was hard, you know, I felt like I

493
00:25:48,400 --> 00:25:51,480
Speaker 1: wanted to give up, you know sometimes, and and I didn't,

494
00:25:51,520 --> 00:25:56,000
Speaker 1: you know, I persevered. It's almost I always tell the story, Um,

495
00:25:56,119 --> 00:25:59,320
Speaker 1: we all have driven in a car, driving on fumes,

496
00:25:59,320 --> 00:26:01,119
Speaker 1: hoping the good is that we can get to the

497
00:26:01,200 --> 00:26:04,080
Speaker 1: exit to get some gas before we run out. And

498
00:26:04,160 --> 00:26:08,080
Speaker 1: that's what hope is. Hope for me, if you me,

499
00:26:08,320 --> 00:26:11,800
Speaker 1: even when I went through so many failures and successes

500
00:26:11,880 --> 00:26:15,040
Speaker 1: of launching my brands and my restaurants, you know, I

501
00:26:15,119 --> 00:26:16,800
Speaker 1: was like, please just let me get to the exit

502
00:26:16,840 --> 00:26:19,840
Speaker 1: and fill up, you know, on hope, and so that

503
00:26:19,880 --> 00:26:21,880
Speaker 1: I can get right back on the on the road.

504
00:26:22,160 --> 00:26:24,879
Speaker 1: So for me, it wasn't about the destination because I

505
00:26:24,880 --> 00:26:27,360
Speaker 1: know exactly what that destination is and where I'm going.

506
00:26:27,720 --> 00:26:30,480
Speaker 1: It's more about the journey. Who am I meeting along

507
00:26:30,560 --> 00:26:32,879
Speaker 1: the way? You know, I may stop off at this town,

508
00:26:32,920 --> 00:26:35,680
Speaker 1: I may you know, meet this person, and maybe this

509
00:26:35,760 --> 00:26:37,960
Speaker 1: person may even get in the car with me and

510
00:26:38,160 --> 00:26:40,240
Speaker 1: ride with me to a town here and there, you know,

511
00:26:40,280 --> 00:26:41,679
Speaker 1: a few miles, and then they got to get out

512
00:26:41,680 --> 00:26:43,920
Speaker 1: of the car, and then I realized, you know what

513
00:26:44,000 --> 00:26:47,479
Speaker 1: I'm dealing with. But even in those lessons, you know,

514
00:26:47,720 --> 00:26:50,919
Speaker 1: you know what dead ends are, you know what street

515
00:26:50,960 --> 00:26:53,159
Speaker 1: to turn down, you know what's gonna work and what's not,

516
00:26:53,240 --> 00:26:56,760
Speaker 1: and then you're you're you're learning, and I'm praying to

517
00:26:57,040 --> 00:27:00,720
Speaker 1: you know, launch my foundation because that's essential. A why

518
00:27:00,920 --> 00:27:03,840
Speaker 1: I launched Crimalicious because there is a dream in every

519
00:27:03,840 --> 00:27:08,400
Speaker 1: scoop and there are many entrepreneurs out there that they're afraid.

520
00:27:08,680 --> 00:27:11,680
Speaker 1: They're afraid to fail, and I just want to say today,

521
00:27:11,920 --> 00:27:15,679
Speaker 1: don't be afraid to fail. You have absolutely nothing to lose.

522
00:27:15,800 --> 00:27:19,640
Speaker 1: You may make the more you try and the more

523
00:27:19,720 --> 00:27:22,040
Speaker 1: you go for it, You're eventually gonna make it. And

524
00:27:22,080 --> 00:27:23,880
Speaker 1: I just want you guys to know that I'm here.

525
00:27:23,920 --> 00:27:27,440
Speaker 1: I'm looking for you, like Professor Xavier on x men

526
00:27:27,520 --> 00:27:30,520
Speaker 1: like I'm looking for those entrepreneurs that I can help

527
00:27:30,880 --> 00:27:34,639
Speaker 1: build teams around them, give them resources. It's not like

528
00:27:34,720 --> 00:27:36,919
Speaker 1: somebody can come and give you five million dollars, but

529
00:27:37,000 --> 00:27:39,679
Speaker 1: that's not gonna guarantee your success or that you're going

530
00:27:39,760 --> 00:27:43,680
Speaker 1: to stand business right. Multimillion dollar brands have money injected

531
00:27:43,680 --> 00:27:46,800
Speaker 1: into them all time. What we need as minority businesses

532
00:27:46,840 --> 00:27:49,119
Speaker 1: is we need c p a s. We need advisors,

533
00:27:49,119 --> 00:27:52,239
Speaker 1: we need attorneys, we need people that's gonna help us

534
00:27:52,440 --> 00:27:55,520
Speaker 1: with our operations. We need to learn how to build teams.

535
00:27:55,800 --> 00:27:59,120
Speaker 1: We need to learn and have resources, that's gonna sustain

536
00:27:59,160 --> 00:28:02,880
Speaker 1: our business and through buying a pint. If you're buying

537
00:28:02,880 --> 00:28:06,480
Speaker 1: a pint, what I'm praying to build is you are

538
00:28:06,520 --> 00:28:10,480
Speaker 1: inadvertently helping another entrepreneur with their dream. That's why I

539
00:28:10,480 --> 00:28:12,199
Speaker 1: say there's a dream in every scoop. So I just

540
00:28:12,240 --> 00:28:14,440
Speaker 1: want people to understand that they can be a part

541
00:28:14,440 --> 00:28:17,160
Speaker 1: of something great through this point, because that's what it's

542
00:28:17,160 --> 00:28:22,359
Speaker 1: all about for me. Wow, you are incredible. I'm just

543
00:28:22,400 --> 00:28:25,480
Speaker 1: gonna tell you that right now. Interview over six people.

544
00:28:26,000 --> 00:28:28,960
Speaker 1: The gems you're dropping, Dr George Fraser is the closest

545
00:28:28,960 --> 00:28:31,000
Speaker 1: I've had on this show that come that has come

546
00:28:31,040 --> 00:28:34,080
Speaker 1: to you as far as being able to recognize that

547
00:28:34,160 --> 00:28:36,680
Speaker 1: the battles of being an entrepreneur and how to advise

548
00:28:37,000 --> 00:28:40,360
Speaker 1: and also how to inspire you are incredible now lives

549
00:28:40,680 --> 00:28:43,640
Speaker 1: Before we leave, the cream Alicious brand is expanding. You

550
00:28:43,680 --> 00:28:45,840
Speaker 1: said you have some vegan products that are coming out.

551
00:28:46,080 --> 00:28:48,280
Speaker 1: Are the other line brands that we need to know

552
00:28:48,320 --> 00:28:51,400
Speaker 1: about before we wrap up the interview. Free Militias does

553
00:28:51,480 --> 00:28:54,320
Speaker 1: have a vegan line coming out this summer and an

554
00:28:54,360 --> 00:28:59,440
Speaker 1: additional seven flavors um like the Apple Cobbler, the Peace

555
00:28:59,520 --> 00:29:02,280
Speaker 1: and Quiet a cake. We have a strawberry crunch cake.

556
00:29:03,080 --> 00:29:07,800
Speaker 1: We have a Mama Woes chocolate brownie. We have Baby Listen,

557
00:29:08,240 --> 00:29:11,960
Speaker 1: and that Baby Listen is a white chocolate brownie. So

558
00:29:12,000 --> 00:29:14,680
Speaker 1: I don't know if you've ever had the Applebee's white

559
00:29:14,720 --> 00:29:19,000
Speaker 1: chocolate brownie. UM with the maple crema, I mean, we

560
00:29:19,080 --> 00:29:23,560
Speaker 1: have some really amazing flavors. And then for the vegan line, UM,

561
00:29:23,600 --> 00:29:27,960
Speaker 1: I pretty much developed a Southern mimosa and sangria line,

562
00:29:28,000 --> 00:29:31,440
Speaker 1: so it's dairy free um and it's completely made with

563
00:29:31,520 --> 00:29:36,400
Speaker 1: fresh juices and fruit. So we'll have people that are

564
00:29:36,520 --> 00:29:39,440
Speaker 1: a little bit more health conscious and vegan. And if

565
00:29:39,440 --> 00:29:42,080
Speaker 1: you're lactose intolerant, I just wanted to create a line

566
00:29:42,120 --> 00:29:44,400
Speaker 1: for you as well. UM. And so we have some

567
00:29:44,440 --> 00:29:47,080
Speaker 1: really amazing things. And Cremalicious does have a complete pros

568
00:29:47,120 --> 00:29:49,720
Speaker 1: and dessert line. So each one of those points that

569
00:29:49,800 --> 00:29:52,440
Speaker 1: you have, they have a cake, a cobra or pie

570
00:29:52,520 --> 00:29:56,640
Speaker 1: to go with those pints. Every every dessert is a

571
00:29:56,720 --> 00:30:02,280
Speaker 1: match for the pint. Wow, thank cute. You're incredible. Now

572
00:30:02,320 --> 00:30:05,280
Speaker 1: you know when that line comes out, you got your boy? Okay,

573
00:30:05,320 --> 00:30:09,480
Speaker 1: now you got me right, you got me right? Come

574
00:30:09,480 --> 00:30:12,160
Speaker 1: on now, because because I got this already, I got

575
00:30:12,200 --> 00:30:14,400
Speaker 1: this already. It's coming this week. I'm gonna take some

576
00:30:14,440 --> 00:30:18,280
Speaker 1: photos putting on social media. More important. Congratulations, I'm a fan.

577
00:30:18,640 --> 00:30:21,400
Speaker 1: I'll be there whenever you need this phone call of support.

578
00:30:21,640 --> 00:30:23,719
Speaker 1: We're gonna sit down and talk about some marketing ideas

579
00:30:23,800 --> 00:30:26,760
Speaker 1: because you really really are special and the world needs

580
00:30:26,760 --> 00:30:29,440
Speaker 1: to hear your story. Okay, Liz, thank you sir, and

581
00:30:29,480 --> 00:30:33,720
Speaker 1: I appreciate you and your team support. I just really wanna,

582
00:30:34,040 --> 00:30:37,080
Speaker 1: you know, just ask that you know, everyone get behind us,

583
00:30:37,160 --> 00:30:41,160
Speaker 1: because you know it's I can't change the world by myself,

584
00:30:41,600 --> 00:30:43,920
Speaker 1: nor would I ever tried. But I can reach out

585
00:30:43,920 --> 00:30:45,960
Speaker 1: and touch someone. I can make ripples in the pond.

586
00:30:46,280 --> 00:30:48,600
Speaker 1: I can touch someone and their reach can touch someone,

587
00:30:48,640 --> 00:30:50,959
Speaker 1: and then before you know it, we're across the globe.

588
00:30:51,000 --> 00:30:53,440
Speaker 1: You know, it's just about having purpose in life, and

589
00:30:53,480 --> 00:30:56,120
Speaker 1: this is God's purpose for me and my passion. I

590
00:30:56,160 --> 00:30:58,400
Speaker 1: just want to get out here and help other entrepreneurs

591
00:30:58,720 --> 00:31:02,479
Speaker 1: and inspire them to just exists, but start living. Who

592
00:31:02,480 --> 00:31:04,080
Speaker 1: are you doing that? Thank you for coming on Money

593
00:31:04,120 --> 00:31:08,200
Speaker 1: Making Conversation. Liz Rogers, the Queen of ice cream miss

594
00:31:08,240 --> 00:31:12,800
Speaker 1: cream Malicious. Thank you. If you want to hear or

595
00:31:12,840 --> 00:31:15,480
Speaker 1: see any interviews of Money Making Conversations. Please go to

596
00:31:15,480 --> 00:31:18,920
Speaker 1: Money Making Conversation dot com or subscribe to my YouTube channel.

597
00:31:19,160 --> 00:31:26,480
Speaker 1: I'm ra Sean McDonald. I am your host. In this

598
00:31:26,520 --> 00:31:29,680
Speaker 1: season of giving, Coals has gifts for all your loved ones.

599
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600
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Speaker 1: blankets and throws, or support minority owned or founded brands

601
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Speaker 1: by giving gifts from Human Nation and Shame Moisture. And

602
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Speaker 1: in the spirit of giving, Coals Cares is donating eight

603
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Speaker 1: million dollars to local nonprofits nationwide. Give with all your

604
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605
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Speaker 1: dot Com. You're coming to bed hunt, Yep, honey, I'll

606
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607
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Speaker 1: Some thing's never change, like your kids always leaving tiny

608
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610
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611
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612
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Speaker 1: I'm Tanya Sam, host of the Money Moves podcast powered

613
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Speaker 1: by Greenwood. This daily podcast will help give you the

614
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Speaker 1: keys to the Kingdom of financial stability, wealth and abundance

615
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616
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617
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Speaker 1: money Moves up by subscribe to the Money Moves Podcast

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621
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Speaker 1: a review