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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Sash very basic

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Speaker 1: math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, Al' Stimbrunner,

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots president Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott So, I'm Evan Novie Williams, and I'm Michael Barrn.

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Speaker 1: This is the Bloomberg Business of Sports podcast where we

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Speaker 1: are He didn't participate again. I know it's you know,

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Speaker 1: I don't know why he thinks that's okay. I mean,

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Speaker 1: it says we's all right. The whole purpose is participating.

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Speaker 1: It's okay. And he's eating in serial as we're doing.

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Speaker 1: That's good thing, that's good cheerios. He mixes about six

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Speaker 1: or seven difference here. Yeah. Yeah, we're going to explore

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Speaker 1: the big money issues of the world of sports today.

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Speaker 1: We begin with Yes, we know, we're gonna talk about

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Speaker 1: the super Bowl, and you don't want to start with

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Speaker 1: the big New Jersey Rockets weekend in Buffalo. Wait a minute,

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Speaker 1: the North Americans. Oh yeah, we we do have to

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Speaker 1: start with that because you had. First of all, I

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Speaker 1: don't I don't need to play any more outdoor games

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Speaker 1: in Buffalo. That's first of all. Okay, thanks for that.

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Speaker 1: It's cold in Buffalo. Okay, yeah, but the lads, you're ready,

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Speaker 1: seven and oh win the championship with victories over Canada's

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Speaker 1: number two and three teams. Little Man Jackson, m VP

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Speaker 1: of the championship game. Jack we gotta have him in here.

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Speaker 1: He was in here. We gotta bring him back. So

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Speaker 1: if you'll talk about it, I'm saying back in here. Yeah, great,

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Speaker 1: great weekend, but oh my god, canceled flights. Yeah, hour

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Speaker 1: drive home if the falls are frozen nig falls. Yeah,

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Speaker 1: you know, it's not good. It ain't. Speaking of trouble

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Speaker 1: at the airport the super Bowl, well, Williams, Well, they're

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Speaker 1: trying to avoid trouble at the Super Bowl. T Well

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Speaker 1: I mean, if you've ever flown through Atlanta, you know

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Speaker 1: you can have some problem. Now. I've been there for

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Speaker 1: a lot of big events. The worst was the NBA

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Speaker 1: All Star Game in whatever year that was. I mean,

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Speaker 1: the security line was ridiculous. And this is back then

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Speaker 1: when when they when they were getting paid. So now,

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Speaker 1: fearing this might happened again, they're opening the t s

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Speaker 1: A line after the Super Bowl at three am Monday morning.

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Speaker 1: So forget it. You don't even need the hotel that night.

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Speaker 1: You check out of your hotel, go to the game,

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Speaker 1: and go right to the airport, take the take the

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Speaker 1: one to whatever the last flight is. Take it. But

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Speaker 1: I mean, it's isn't part of the experience. Okay, who

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Speaker 1: had troubled you know? I mean listen, if you go,

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Speaker 1: if you go down and you're just a fan of

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Speaker 1: the Patriots or who they play, you know, I want

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Speaker 1: to make sure it wasn't going to be the same.

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Speaker 1: There's a lot I want to say about it. I could.

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Speaker 1: I could tell now if you're a fan of one

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Speaker 1: of the teams, you're down, you know, with your friends

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Speaker 1: or whatever. Sure, stay party it up and enjoy whatever,

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Speaker 1: but get out of there fast. Reason why the super

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Speaker 1: Bowl should be on a Saturday. I've said that, I've

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Speaker 1: said this forever. It's absolutely but we're all conditioned to

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Speaker 1: have the big event. And I'm not just the super

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Speaker 1: Bowl or not just any football game, any big stock

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Speaker 1: car race. And they got all my he the first thing,

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Speaker 1: the first place he went was any stock car racing.

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Speaker 1: So they opened the season with the super Bowl. That's right,

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Speaker 1: That's that's the thing. That's what they always say. But

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Speaker 1: I'll get back to that in the side, all right,

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Speaker 1: tell me more about the Saints. Yeah, of course. Anybody

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Speaker 1: who saw sun Day's game, the NFC Championship game, Saints

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Speaker 1: against the Rams, if you have any football since. First

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Speaker 1: of all, it was one of the most watched NFC

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Speaker 1: Championship games ever. And well pretty much everybody saw that

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Speaker 1: NFC game except the refs, because how do you blow

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Speaker 1: I see where you were going with that. Now, I'm sorry, Look,

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Speaker 1: come on, I get it. You want them to play,

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Speaker 1: so you're gonna let a little stuff play. They just

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Speaker 1: missed it. It happens. They miss They missed two calls,

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Speaker 1: only two good on the same play. How do you

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Speaker 1: miss two calls on the same play at the same

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Speaker 1: moment and you took you missed a helmet to helmet

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Speaker 1: contact and a blatant pass interference. Did it have anything,

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Speaker 1: didn't affect any of the bedding anything? Yes. The outcome

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Speaker 1: of the game, there are the outcry from Saints fans.

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Speaker 1: I certainly understand why why you're frustrated if you're a

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Speaker 1: Saints fan. But the potential lawsuits, the governor, the policy

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Speaker 1: betters trying to sue for they're trying to sue the

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Speaker 1: NFL and somebody with the good pr route though and

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Speaker 1: gave the money back. Everything about this is yeah, one

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Speaker 1: of those small one, but you're going to see more

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Speaker 1: and more. You know that that stuff that gender's good will.

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Speaker 1: The outcry on this was insane. It's like this is

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Speaker 1: the first bad call that's ever happened an important game,

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Speaker 1: that's never happened before. But look, they in the first

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Speaker 1: half they took out the Saints tight end Hill because

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Speaker 1: there was helmet to helmet contact. They took him out

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Speaker 1: of the game because they were worried about concussions. So

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Speaker 1: if you're gonna do that and here's a blatant helmet

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Speaker 1: to helmet contact, never mind pass interference, let me ask

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Speaker 1: you a question. Did you watch the game from the

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Speaker 1: field while running alongside the players or did you watch

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Speaker 1: the game on television? I watched it on TV. What

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Speaker 1: have I told you about the NFL? You have never

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Speaker 1: seen an NFL game until you've watched from the sideline

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Speaker 1: and that you're just sitting there and watching It's it's

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Speaker 1: a lot harder than it looks. How these guys are

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Speaker 1: moving so fast and there's so much happening. It's easy

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Speaker 1: to miss something. But you missed two on the same play. Yeah,

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Speaker 1: I got you. I mean, and I still haven't heard

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Speaker 1: outside of ye, we missed it. What are they supposed

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Speaker 1: to say we missed it? This isn't like, you know,

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Speaker 1: a regular season, and this was a trip to the

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Speaker 1: super Bowl. I understand the super Bowl a trip to

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Speaker 1: the super Bowl. My guess is that the legacy of

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Speaker 1: this game is that they make past interference reviewable, which,

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Speaker 1: by the way, Sean Payton has been calling for. Yeah,

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Speaker 1: which is going to as as every sport thinks about

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Speaker 1: its pace of play, as every sport thinks about you know,

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Speaker 1: how much they want to make reviewable what they don't

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Speaker 1: want to make reviewable? I imagine, and you know from

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Speaker 1: a media standpoint, how long these games take, etcetera. That's

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Speaker 1: gonna be a thorny issue to get by. It should

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Speaker 1: just show Simpson shorts by the way. I know we

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Speaker 1: got to move on to another topic. But one other

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Speaker 1: thing about the Super Bowl and Evan, this was your story,

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Speaker 1: which I'm like, you talk about some drama. Lows. They

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Speaker 1: are Lows. They're putting up a bunch of billboards. Am

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Speaker 1: I getting this right? In Atlanta? Where do you think

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Speaker 1: they buying the lumber? Lowis is the new the newest

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Speaker 1: NFL sponsor. UH just so happens to be that they're

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Speaker 1: starting their sponsorship at the at the super Bowl in Atlanta,

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Speaker 1: which is home base for Home Depot, their their biggest rival.

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Speaker 1: In talking to the folks at Lows, that's clearly an

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Speaker 1: opportunity that they were excited about. I wouldn't say it's

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Speaker 1: the reason they're doing the deal, but you know they're

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Speaker 1: they're in the spirit of competition, um and that it's

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Speaker 1: just the first of a number of you know, fun

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Speaker 1: little business clashes that's happening down in Atlanta in the

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Speaker 1: next couple of weeks. Obviously, the NFL's UH Coke sponsors

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Speaker 1: PEP see Uh, there's no, there's no I'm gonna jump

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Speaker 1: in there because I feel like I have to. Soda

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Speaker 1: sponsors is Pepsi um? Atlanta's obviously is as Coke as

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Speaker 1: it gets um. So yeah, there's some fun. The Pepsi

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Speaker 1: signs that are down there are already kind of poking

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Speaker 1: fun that the fact that Pepsi is invading Coke's home

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Speaker 1: territory in Atlanta. Let's talk about Yukon financials. I've been

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Speaker 1: talking about Ukon financials. Um. Yeah, I'll set Michael. You

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Speaker 1: and I discussed last week the University of Texas financials,

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Speaker 1: which were when you when you're making two hundred million

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Speaker 1: dollars in revenue, you can put together a self serving,

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Speaker 1: self sufficient, full scale athletic department. Yukon is at the

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Speaker 1: other end of the spectrum. They are they're spending about

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Speaker 1: eighty million dollars a year and in revenue they're making

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Speaker 1: back about forty bringing in forty. Good. Another another chance

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Speaker 1: to see, if my wife is listening, are you running

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Speaker 1: Ukon Athletic Express? So if you look a little more

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Speaker 1: granular at the numbers, Yukon's football team and as you

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Speaker 1: guys know, this is the way that most schools make

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Speaker 1: money to help balance all the other teams. Yeah, the

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Speaker 1: football team is losing about eight and a half million

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Speaker 1: dollars a year. Is this why we know Yukon has

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Speaker 1: been sort of that that team begging to get pulled

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Speaker 1: into the major conference and they just have a conversation,

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Speaker 1: just haven't been plucked yet. Yukon men's basketball losing five

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Speaker 1: million dollars a year. Ukon's women's basketball the you know,

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Speaker 1: obviously the best team in the country are the best, Yes,

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Speaker 1: one of the best. Yes, they lost the best program

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Speaker 1: in the country. It's not debatable they are. We are done.

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Speaker 1: You're telling me they're literally money and they're losing money

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Speaker 1: and they're not number one, and they're telling me it's

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Speaker 1: it's not debatable that they're the best. So, you know,

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Speaker 1: obviously there are people that are upset about this. To

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Speaker 1: to help balance that budget, they're getting money from student fees,

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Speaker 1: they're getting thirty million dollars from the insta tuition um.

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Speaker 1: On one side of the argument, there are people out

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Speaker 1: there and you can there's some truth to this. Let's

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Speaker 1: say that Yukon's status as a university is so much

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Speaker 1: higher now in twos because of the fact that people

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Speaker 1: see them winning on basketball court, they see them on

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Speaker 1: the football field not winning as much they see the

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Speaker 1: women's basketball. You know, the athletics has helped raise the

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Speaker 1: status of the university, and there's probably some truth to that.

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Speaker 1: Could you say that the health is to cut the

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Speaker 1: football program. It's certainly, I mean, I saw I saw

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Speaker 1: a good argument online about maybe not cutting the football team,

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Speaker 1: but moving the football team down to FCS, so the

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Speaker 1: second tier, and that would allow Ukan if they wanted

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Speaker 1: to to rejoin the Big East for basketball. Um, they're

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Speaker 1: in the American Athletic Conference right now. That's certainly a possibility.

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Speaker 1: The athletic director has been open about the fact that

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Speaker 1: that they may have to cut other programs. My God

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Speaker 1: tells me it's obviously not going to be the football team.

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Speaker 1: It might be a number of the other smaller, non

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Speaker 1: revenue generating sports. But anytime you have a program that is,

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Speaker 1: you know, making back half or less than half of

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Speaker 1: what they're spending, that's no good. Speaking of the damn

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Speaker 1: shame file, let's talk about football's insurance problem. A great,

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Speaker 1: great story from ESPN, where we've always talked about the

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Speaker 1: headwinds facing the NFL. And we've heard things like head trauma,

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Speaker 1: but just the like the actual head trauma itself, like

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Speaker 1: players not wanting to play, the feeder system, drying up

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Speaker 1: high schools in mixing. But you go behind the financial

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Speaker 1: reason as to why football could actually hurt here, and

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Speaker 1: it's the insurance companies. The NFL is down to one

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Speaker 1: ensure that seemingly is doubling the premium. You're getting smaller

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Speaker 1: like pop Warners and smaller leagues like that that cannot

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Speaker 1: find a carrier willing to ensure them. It's a dangerous

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Speaker 1: brutal sport. But that, yeah, again, it's not an if

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Speaker 1: you're going to get hurt, it's a when you're gonna

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Speaker 1: get hurt. If you don't have enough money as an

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Speaker 1: entity to be able to pay these large premiums. And

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Speaker 1: if you're a school district, if you're again a little

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Speaker 1: side league, if you can't find insurance, you're not gonna play.

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Speaker 1: That is an existential, real threat to the sport. I'm

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Speaker 1: wondering if we don't reach a point where the NFL,

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Speaker 1: because it has the money, instead of going the insurance route,

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Speaker 1: just start start setting money aside on its own. And

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Speaker 1: I would think that at least some college football programs

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Speaker 1: Texas not you can might be able to kind of

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Speaker 1: do a similar type of thing. I wonder if we're

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Speaker 1: going to reach that point. But more holistically, this has

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Speaker 1: to be a problem way beyond just football, right, I mean,

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Speaker 1: if you're looking at concussions, youth women's youth soccer is

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Speaker 1: number one. Right, Yeah, here he goes again. But think

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Speaker 1: about it. I mean that you know, you talk about

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Speaker 1: hate to use the phrase blood sport, but you that

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Speaker 1: could go horribly wrong. Yes, And and if insurers are

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Speaker 1: now suddenly hip to the idea that, especially at the

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Speaker 1: youth level, playing sports can cause concussions, there's gonna be

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Speaker 1: an insurance issue for a lot of sports. Ice, hockey, soccer, football.

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Speaker 1: Football is not alone, but it certainly is kind of

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Speaker 1: the ploster child for this world. So will the private

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Speaker 1: equity company see an opportunity here? I'm just waiting to

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Speaker 1: see if somebody's going to see an opportunity if they

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Speaker 1: think they can crunch the numbers back to become kind

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Speaker 1: of the middleman and the insurance. Yeah, but the ratings

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Speaker 1: and not the ratings, but I'm the premium is going

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Speaker 1: to be sky high. Well, that's the point. Now those

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Speaker 1: that are still willing to do it just keep hiking

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Speaker 1: there and and there. Maybe, I mean this is an optimistic,

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Speaker 1: kind of rosy view, but there actually maybe a good

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Speaker 1: result that comes from this in that if if the

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Speaker 1: struggles and the people that really don't have the money

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Speaker 1: are Pop Warner and the lowest levels of football, if

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Speaker 1: tackling gets you know, essentially eliminated from from those levels,

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Speaker 1: that actually might not be a bad thing per the science.

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Speaker 1: That's an invest in the flight Football League. There you

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Speaker 1: go New England Patriots against the Los Angeles Rams for

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Speaker 1: the Super Bowl fifty three. I didn't know the wrong

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Speaker 1: team of the wrong team descending upon Atlanta, but the refs,

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Speaker 1: with their backs turned to the play, missed everything. I'm sorry,

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Speaker 1: I I just that just so bitter. It's not even

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Speaker 1: I'm not a Saints fan, but do you lose money

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Speaker 1: on the game? Is this? Is this where this is coming?

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Speaker 1: This is the Bloomberg business of sports. Yes, I'm Michael

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Speaker 1: Barr Poorer along with Scott Sashnick and Evan Nobie Williams.

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Speaker 1: We're here each and every Monday, Wednesday and Thursday exploring

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Speaker 1: the world of money in sports. Join us again at

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Speaker 1: the end of the week when we speak with Colin

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Speaker 1: Neville of the Rain Group. You're listening to Bloomberg Business

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Speaker 1: of Sports on Bloomberg Radio around the world and online

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