1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 10 00:00:32,960 --> 00:00:35,600 Speaker 1: Boring since eighteen sixty five is a service mark of 11 00:00:35,600 --> 00:00:38,840 Speaker 1: the PNC Financial Service Group, Inc. P and C Bank 12 00:00:39,280 --> 00:00:45,920 Speaker 1: National Association Member FDIC erness What's Up? You ever walk 13 00:00:45,920 --> 00:00:49,000 Speaker 1: into a small business and everything just works like the 14 00:00:49,080 --> 00:00:53,200 Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze, 15 00:00:53,479 --> 00:00:55,640 Speaker 1: and you're out the door before the line even builds. 16 00:00:55,960 --> 00:01:00,240 Speaker 1: Odds are they're using Square? We love supporting business that 17 00:01:00,320 --> 00:01:02,959 Speaker 1: run on Square because it just feels seamless. 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Don't wait, don't hesitate. 30 00:01:45,760 --> 00:01:48,160 Speaker 1: Let's Square handle the back end so you can keep 31 00:01:48,160 --> 00:01:49,400 Speaker 1: pushing your vision forward. 32 00:01:51,680 --> 00:01:56,080 Speaker 2: What's your thoughts on the creator economy. A lot of 33 00:01:56,080 --> 00:01:58,640 Speaker 2: people are saying that it's like a recession for creators 34 00:01:58,640 --> 00:02:02,960 Speaker 2: and you have a few people at the top that's 35 00:02:03,000 --> 00:02:05,320 Speaker 2: doing well and the vast majority of people that's making 36 00:02:06,520 --> 00:02:11,120 Speaker 2: viral content never making any money. Yeah, so is it sustainable? 37 00:02:11,240 --> 00:02:13,400 Speaker 2: Like where do we go from here? As far as 38 00:02:14,120 --> 00:02:17,359 Speaker 2: what has been coined as the creator economy? 39 00:02:17,840 --> 00:02:24,080 Speaker 3: Yeah, I think you know, a lot of people flooded 40 00:02:24,120 --> 00:02:27,720 Speaker 3: the zone, right, so there's a there's a dearth of 41 00:02:28,040 --> 00:02:33,440 Speaker 3: creators out there. I think you know, the people that 42 00:02:33,480 --> 00:02:34,480 Speaker 3: are doing super well. 43 00:02:34,520 --> 00:02:35,200 Speaker 4: There they are. 44 00:02:35,280 --> 00:02:38,119 Speaker 3: They've found a niche in a positive way and they're 45 00:02:38,160 --> 00:02:41,320 Speaker 3: super serving that consumer and they're adding value. I think 46 00:02:41,400 --> 00:02:45,200 Speaker 3: those people, you know, long term, will will flourish. 47 00:02:45,280 --> 00:02:46,919 Speaker 4: They just have to figure out how to monetize. 48 00:02:46,960 --> 00:02:49,600 Speaker 3: I don't think the platforms, at least in the current state, 49 00:02:49,639 --> 00:02:51,360 Speaker 3: are going to be that path. Like that's just to 50 00:02:51,400 --> 00:02:54,760 Speaker 3: get you the exposure so that brands like you know, 51 00:02:55,280 --> 00:02:58,280 Speaker 3: Samsung or whoever want to work with you. And then 52 00:02:58,440 --> 00:03:00,680 Speaker 3: I think, you know, they just need people that can 53 00:03:00,760 --> 00:03:04,960 Speaker 3: help them get brand deals and like explain to Samsung 54 00:03:05,200 --> 00:03:08,400 Speaker 3: or you know, Meta or ray Band whoever it is, like, hey, 55 00:03:08,440 --> 00:03:11,080 Speaker 3: this is why she or he is super important, this 56 00:03:11,120 --> 00:03:13,040 Speaker 3: is their audience, and this is how you can activate 57 00:03:13,080 --> 00:03:16,560 Speaker 3: them clearly at the top to your point, you know, 58 00:03:16,680 --> 00:03:22,040 Speaker 3: like the mister beasts of the world Logan and Jake Paul, like, 59 00:03:22,160 --> 00:03:25,560 Speaker 3: you know, they're you know, even Shannon Sharp, I think 60 00:03:25,600 --> 00:03:27,960 Speaker 3: he's you know, on, you know, on well on his 61 00:03:28,040 --> 00:03:30,800 Speaker 3: way to really dominate in this new sort of like 62 00:03:31,000 --> 00:03:35,080 Speaker 3: content paradigm. Those people can branch out and do all 63 00:03:35,120 --> 00:03:38,760 Speaker 3: the other things, you know, launch CpG brands, launch candy 64 00:03:38,760 --> 00:03:43,520 Speaker 3: bar brands, become professional fighters like they really figured it out. 65 00:03:44,560 --> 00:03:46,760 Speaker 3: The middle, I think is the hardest part, right, Like 66 00:03:46,760 --> 00:03:49,280 Speaker 3: it's like you're not niche enough and specific enough to 67 00:03:49,320 --> 00:03:52,120 Speaker 3: be seen as like really courrent expert to whatever that 68 00:03:52,160 --> 00:03:54,720 Speaker 3: community is. And I think there's a lot of people 69 00:03:54,760 --> 00:03:59,120 Speaker 3: in that segment of like you know, the boyfriend girlfriend videos. 70 00:03:59,160 --> 00:04:02,280 Speaker 3: It's like like I don't know who wants to sponsor that. 71 00:04:02,880 --> 00:04:05,040 Speaker 3: I don't can't figure out, like what's the value proposition? 72 00:04:05,240 --> 00:04:07,800 Speaker 2: Like how do you monetize that? Do you feel like 73 00:04:07,800 --> 00:04:10,120 Speaker 2: it's too much content? Because I was just thinking about 74 00:04:10,160 --> 00:04:13,880 Speaker 2: like even you know, previously you had sports and you 75 00:04:13,960 --> 00:04:16,679 Speaker 2: had news, and then you had like movies and stuff. 76 00:04:16,760 --> 00:04:19,560 Speaker 2: Right now now you have sports, you have news, you 77 00:04:19,600 --> 00:04:23,320 Speaker 2: have movies, but you have twenty four hour content that's 78 00:04:23,360 --> 00:04:29,560 Speaker 2: being produced on Instagram, TikTok, and YouTube. It's an unprecedented 79 00:04:29,560 --> 00:04:31,080 Speaker 2: time in human history, if you think. 80 00:04:30,920 --> 00:04:32,280 Speaker 4: About it, right, very democratic. 81 00:04:32,520 --> 00:04:38,280 Speaker 2: It's like a hurricane of content daily. Right, is this 82 00:04:39,800 --> 00:04:46,839 Speaker 2: oversaturating the media market to where it's devaluing real, actual 83 00:04:47,000 --> 00:04:49,839 Speaker 2: valuable content doesn't even mean anything anymore. 84 00:04:52,960 --> 00:04:54,080 Speaker 4: You could make that argument. 85 00:04:54,120 --> 00:04:56,120 Speaker 3: I wouldn't make that argument because I think when you 86 00:04:56,279 --> 00:05:01,000 Speaker 3: make really high quality content, it breaks through like we 87 00:05:01,000 --> 00:05:05,000 Speaker 3: were talking about Speedy interviewing Gorilla last week. It broke through, right, 88 00:05:05,080 --> 00:05:11,000 Speaker 3: Like he designed that episode brilliantly creatively to have those 89 00:05:11,040 --> 00:05:14,880 Speaker 3: moments where people that know we're like they flirting. Was 90 00:05:14,920 --> 00:05:17,359 Speaker 3: he like embarrassed? Was he cracking up? Could he not 91 00:05:17,440 --> 00:05:18,040 Speaker 3: understand her? 92 00:05:18,080 --> 00:05:18,159 Speaker 5: Like? 93 00:05:18,200 --> 00:05:20,640 Speaker 3: He designed that whole thing to be a thing, right, 94 00:05:20,680 --> 00:05:23,520 Speaker 3: and it broke through. And like, people that do that 95 00:05:24,520 --> 00:05:27,680 Speaker 3: I think will be successful. Is there a barrage of 96 00:05:27,720 --> 00:05:32,160 Speaker 3: like just nonsense and your friends posting eighteen hundred stories 97 00:05:32,160 --> 00:05:34,400 Speaker 3: that you don't need to look at? Sure, but the 98 00:05:34,480 --> 00:05:37,760 Speaker 3: high quality content I think will break through. I really 99 00:05:37,839 --> 00:05:40,520 Speaker 3: like all these platforms I think are for the betterment, right, 100 00:05:40,520 --> 00:05:42,560 Speaker 3: And it's giving more people out. 101 00:05:42,440 --> 00:05:44,960 Speaker 4: Of all of the more I think. 102 00:05:44,960 --> 00:05:48,760 Speaker 3: So it's giving people more access. I mean, like, I 103 00:05:48,800 --> 00:05:52,160 Speaker 3: mean there's obviously there's obviously not nice people out there. 104 00:05:52,279 --> 00:05:54,360 Speaker 2: Let's just be honest, right, The vast majority of content, 105 00:05:54,400 --> 00:05:56,800 Speaker 2: it's like the vast majority of music, The vast majority 106 00:05:56,839 --> 00:06:01,599 Speaker 2: of music is bad and it's it's detrimental. And that's 107 00:06:01,640 --> 00:06:06,720 Speaker 2: why specifically hip hop music is going down, right because previously, 108 00:06:07,440 --> 00:06:11,160 Speaker 2: like the Golden era, you had to really be talented 109 00:06:11,240 --> 00:06:13,640 Speaker 2: in order to be heard now anybody can be heard. 110 00:06:13,920 --> 00:06:19,880 Speaker 2: Now what that breaking of the barrier, you lose any 111 00:06:20,120 --> 00:06:24,279 Speaker 2: level of nostalgic moments. Quality of music is going down, 112 00:06:24,880 --> 00:06:27,320 Speaker 2: and it's hurt the entire genre. 113 00:06:28,920 --> 00:06:30,640 Speaker 4: Yeah, I could see the point you're making. I think 114 00:06:30,680 --> 00:06:31,840 Speaker 4: the point I'm making is, like. 115 00:06:33,640 --> 00:06:38,960 Speaker 3: You have in content, you have these seismic consumer changes 116 00:06:39,000 --> 00:06:42,680 Speaker 3: happening where like you know, the average age of like 117 00:06:42,920 --> 00:06:46,400 Speaker 3: news programming on linear television is in its seventies, right. 118 00:06:46,440 --> 00:06:48,680 Speaker 3: That means there's someone like one hundred and four watching 119 00:06:48,680 --> 00:06:49,600 Speaker 3: it if the average is. 120 00:06:49,520 --> 00:06:52,160 Speaker 2: Seventy, right, But I watch it the average seventy. 121 00:06:52,040 --> 00:06:55,200 Speaker 3: Average is seventy MSNBC is seventy years old, right, That 122 00:06:55,279 --> 00:06:57,760 Speaker 3: means there's no one eighteen watching it, literally, no one, 123 00:06:57,839 --> 00:07:02,920 Speaker 3: not one person, right, and all of these social tools, 124 00:07:03,000 --> 00:07:04,560 Speaker 3: And I would agree some of it is not nice, 125 00:07:04,600 --> 00:07:05,680 Speaker 3: and some of it is not good, and some of 126 00:07:05,680 --> 00:07:06,520 Speaker 3: its low quality. 127 00:07:06,880 --> 00:07:08,600 Speaker 4: But there are a lot. 128 00:07:08,400 --> 00:07:12,640 Speaker 3: Of people that wouldn't get the opportunity to create content 129 00:07:12,720 --> 00:07:16,840 Speaker 3: and break through with there's such a reduction in friction 130 00:07:17,680 --> 00:07:19,680 Speaker 3: that they can have the opportunity to break through. And 131 00:07:20,160 --> 00:07:23,200 Speaker 3: I do concur with your point that it is important 132 00:07:24,440 --> 00:07:28,720 Speaker 3: that it is high quality. It's premium it's scheduled, that 133 00:07:28,760 --> 00:07:30,880 Speaker 3: it's done in a methodical way. I do think that's 134 00:07:30,880 --> 00:07:34,320 Speaker 3: more valuable, it's more trustworthy. I think brands matter, Like 135 00:07:34,800 --> 00:07:37,760 Speaker 3: you know, I don't agree in this, like you know, 136 00:07:37,920 --> 00:07:42,560 Speaker 3: Jason Calacanis and Chamoth Polyopatia that like citizen journalism is 137 00:07:42,640 --> 00:07:45,320 Speaker 3: like gonna be the thing, Like no, you guys are 138 00:07:45,400 --> 00:07:49,040 Speaker 3: just all riding Elon's you know, like wave right, Like 139 00:07:49,080 --> 00:07:50,680 Speaker 3: it's not true, like citizen journalism. 140 00:07:50,760 --> 00:07:51,840 Speaker 4: Yeah, maybe it's part of it. 141 00:07:52,080 --> 00:07:54,600 Speaker 3: But like I want journalists I can trust, right, I 142 00:07:54,640 --> 00:07:55,960 Speaker 3: want people with ethics. 143 00:07:56,040 --> 00:07:57,400 Speaker 2: Can you trust any journalists? 144 00:07:59,520 --> 00:08:04,320 Speaker 4: Can you trust to anyone? But I think no. 145 00:08:04,360 --> 00:08:07,560 Speaker 3: But I think honestly, there are journalists and the journalists 146 00:08:07,560 --> 00:08:09,440 Speaker 3: I've worked with that. 147 00:08:10,760 --> 00:08:13,200 Speaker 4: They have boundaries, like you know. 148 00:08:13,400 --> 00:08:16,200 Speaker 3: They they will quit at a principle, They will not 149 00:08:16,240 --> 00:08:18,440 Speaker 3: do things out of principle. I think there are people that, 150 00:08:18,600 --> 00:08:22,240 Speaker 3: like there's certainly people that the other way, right, that 151 00:08:22,320 --> 00:08:27,680 Speaker 3: they will trade you access to a famous musician to 152 00:08:27,800 --> 00:08:30,640 Speaker 3: give them a favorable whatever, right because they want that access. 153 00:08:30,880 --> 00:08:34,000 Speaker 3: But then there's journalists that are hyper critical, right, and 154 00:08:34,000 --> 00:08:37,520 Speaker 3: and you know they won't bend those things. So I think, 155 00:08:37,600 --> 00:08:41,079 Speaker 3: you know, I do think the critical journalists are super important. 156 00:08:41,320 --> 00:08:41,520 Speaker 4: You know. 157 00:08:42,840 --> 00:08:45,880 Speaker 3: I don't want to just see like, you know, uh, 158 00:08:47,320 --> 00:08:50,079 Speaker 3: flattery of people like you know, the podcast. I think 159 00:08:50,080 --> 00:08:52,760 Speaker 3: it's called like founders or acquired one of them and 160 00:08:52,800 --> 00:08:56,000 Speaker 3: they bring business people on, but there's no critique. It's 161 00:08:56,040 --> 00:08:59,560 Speaker 3: just like they're just lathering them with how great they are. 162 00:08:59,600 --> 00:09:03,360 Speaker 3: It's well, it's not journalism, that's just you know, just 163 00:09:03,400 --> 00:09:06,559 Speaker 3: a hype piece. It's just a biopic in an audio format. 164 00:09:06,920 --> 00:09:10,280 Speaker 1: So and that theme, how do you stay youthful when 165 00:09:10,280 --> 00:09:11,600 Speaker 1: it comes to content creation? 166 00:09:11,720 --> 00:09:11,880 Speaker 4: Right? 167 00:09:11,920 --> 00:09:14,240 Speaker 1: You have Speedy be at a certain point, and Speedy's great, 168 00:09:14,559 --> 00:09:16,200 Speaker 1: He's going to be a demographic younger one. 169 00:09:16,240 --> 00:09:18,719 Speaker 4: Yeah, right, So like that, even Speedy pushes us, he does. 170 00:09:19,000 --> 00:09:20,080 Speaker 1: I think he's amazing, but. 171 00:09:20,600 --> 00:09:23,520 Speaker 3: Speedy is critical of us around like who's the next? 172 00:09:24,200 --> 00:09:24,400 Speaker 4: Yeah? 173 00:09:24,559 --> 00:09:27,560 Speaker 3: Or hey, guys, how come you're crushing it on reels 174 00:09:27,640 --> 00:09:28,959 Speaker 3: but TikTok's not doing as well. 175 00:09:29,640 --> 00:09:30,720 Speaker 4: You got to you gotta go to get in there 176 00:09:30,760 --> 00:09:31,280 Speaker 4: tinker with it. 177 00:09:31,400 --> 00:09:34,120 Speaker 3: And then they'll be like, hey, you're killing in TikTok, 178 00:09:34,160 --> 00:09:36,360 Speaker 3: but why are you killing in shorts? Like he's honest 179 00:09:36,400 --> 00:09:40,079 Speaker 3: about that, And I would say all the people that 180 00:09:40,200 --> 00:09:42,800 Speaker 3: are you know, sort of on the content side. They 181 00:09:43,000 --> 00:09:47,160 Speaker 3: tend to be of that you know, you know, mid 182 00:09:47,280 --> 00:09:50,240 Speaker 3: to late twenties cohort. They're very aware of that, and 183 00:09:50,360 --> 00:09:54,319 Speaker 3: they are pushing that agenda like they're you know, you 184 00:09:54,400 --> 00:09:56,360 Speaker 3: know sometimes it's you know, makes this maybe be a 185 00:09:56,400 --> 00:09:59,520 Speaker 3: little squirmish, you know, but like they are pushing that, 186 00:09:59,559 --> 00:10:00,280 Speaker 3: and I think it's right. 187 00:10:00,320 --> 00:10:03,000 Speaker 4: You have to be obsessed with the youth or you're 188 00:10:03,040 --> 00:10:04,160 Speaker 4: gonna lose it. Do they ever? 189 00:10:04,840 --> 00:10:06,679 Speaker 1: Does it get to a point where it's you seeing 190 00:10:06,800 --> 00:10:09,240 Speaker 1: talent it and they're like, wait, that's the person, that's 191 00:10:09,280 --> 00:10:11,920 Speaker 1: the person. Can we build around that person? 192 00:10:12,559 --> 00:10:12,800 Speaker 4: Sure? 193 00:10:13,080 --> 00:10:17,439 Speaker 3: Like, are you guys familiar with them? She's new a Gillian. 194 00:10:17,520 --> 00:10:20,360 Speaker 3: She's a new on air anchor for us on Complex New. 195 00:10:20,440 --> 00:10:22,240 Speaker 3: She's pretty new, like in the last couple of months, 196 00:10:23,160 --> 00:10:26,559 Speaker 3: but you know, discovered her totally organically. She was a 197 00:10:26,640 --> 00:10:31,240 Speaker 3: producer behind the camera Cornell who used to be our 198 00:10:31,280 --> 00:10:35,079 Speaker 3: head of video. He now works with Kendrick at a 199 00:10:35,360 --> 00:10:37,880 Speaker 3: pg lang. He's like the president of pg lang and 200 00:10:37,960 --> 00:10:39,679 Speaker 3: he hit us up, Hey, we're doing the pop out. 201 00:10:39,679 --> 00:10:41,520 Speaker 4: We're doing this music video in Compton. 202 00:10:41,960 --> 00:10:45,319 Speaker 3: She happed to be home in Compton, got her friend 203 00:10:45,400 --> 00:10:48,800 Speaker 3: to hold the camera right the never been on camera before? 204 00:10:49,440 --> 00:10:52,360 Speaker 3: Does this content? It does like first day ten million views, 205 00:10:52,559 --> 00:10:54,480 Speaker 3: second day twenty million views, whatever, Right, she did like 206 00:10:54,520 --> 00:10:56,600 Speaker 3: a ton of content, and we're. 207 00:10:56,520 --> 00:10:59,520 Speaker 4: Like, oh, wow, you're a star. 208 00:11:00,360 --> 00:11:02,840 Speaker 3: We need to we need to get you in front 209 00:11:02,840 --> 00:11:05,959 Speaker 3: of the camera instead of back of the camera, and 210 00:11:06,040 --> 00:11:08,800 Speaker 3: we need to you know, help you hone and sharpen 211 00:11:08,880 --> 00:11:14,040 Speaker 3: your skills. But we're constantly, you know, Aria and Know 212 00:11:14,120 --> 00:11:20,800 Speaker 3: are constantly looking to find and develop new creators and 213 00:11:20,880 --> 00:11:23,599 Speaker 3: on uh you know, on screen and talent and like 214 00:11:23,960 --> 00:11:26,200 Speaker 3: you know, like you tell, who's another one of our 215 00:11:26,800 --> 00:11:28,160 Speaker 3: on screen talent? 216 00:11:28,280 --> 00:11:30,440 Speaker 4: Like Cornell got him out of like flight club. 217 00:11:30,920 --> 00:11:32,520 Speaker 3: He went into flight club and the kid was like 218 00:11:32,679 --> 00:11:34,720 Speaker 3: just pitching him hard on like whatever the shoes were, 219 00:11:34,720 --> 00:11:36,680 Speaker 3: and he's like, huh do you want. 220 00:11:36,520 --> 00:11:37,520 Speaker 4: To do like a screen test? 221 00:11:37,920 --> 00:11:40,240 Speaker 3: And then like you know, he's been with us for 222 00:11:40,280 --> 00:11:41,640 Speaker 3: the last you know, three four years now. 223 00:11:42,040 --> 00:11:45,680 Speaker 5: An illegal alien from Guatemala charged with raping a child 224 00:11:45,760 --> 00:11:49,520 Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador 225 00:11:49,800 --> 00:11:53,880 Speaker 5: accused of murdering a Texas man of Venezuelan charged with 226 00:11:54,000 --> 00:11:57,839 Speaker 5: filming and selling child pornography in Michigan. These are just 227 00:11:58,000 --> 00:12:01,720 Speaker 5: some of the heinous migrant criminals caught because of President 228 00:12:01,800 --> 00:12:05,320 Speaker 5: Donald J. Trump's leadership. I'm Christy Noman, the United States 229 00:12:05,400 --> 00:12:10,160 Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border 230 00:12:10,200 --> 00:12:13,719 Speaker 5: crossings are at the lowest levels ever recorded, and over 231 00:12:13,840 --> 00:12:17,000 Speaker 5: one hundred thousand illegal aliens have been arrested. If you 232 00:12:17,120 --> 00:12:20,920 Speaker 5: are here illegally, your next you will be fine nearly 233 00:12:21,040 --> 00:12:25,000 Speaker 5: one thousand dollars a day. Imprisoned and deported, you will 234 00:12:25,120 --> 00:12:28,720 Speaker 5: never return. But if you register using our CBP home 235 00:12:28,800 --> 00:12:32,120 Speaker 5: app and leave now, you could be allowed to return legally. 236 00:12:32,559 --> 00:12:37,200 Speaker 5: Do what's right. Leave now. Under President Trump, America's laws, 237 00:12:37,440 --> 00:12:39,880 Speaker 5: border and families will be protected. 238 00:12:40,000 --> 00:12:42,080 Speaker 4: Sponsored by the United States Department of Homeland Security.