1 00:00:01,320 --> 00:00:06,560 Speaker 1: Boycotts, do they work or are they backfiring? Specifically, when 2 00:00:06,559 --> 00:00:09,720 Speaker 1: we're talking about Target and bud Light, there were a 3 00:00:09,720 --> 00:00:11,600 Speaker 1: lot of choices that had to be made over the 4 00:00:11,760 --> 00:00:14,319 Speaker 1: Memorial Day weekend about where you were going to spend 5 00:00:14,320 --> 00:00:17,120 Speaker 1: your money and what you were going to spend it on. 6 00:00:17,120 --> 00:00:19,920 Speaker 1: One of the top items are obviously things for children 7 00:00:20,079 --> 00:00:23,360 Speaker 1: for their parties, and then there's the other thing about 8 00:00:23,400 --> 00:00:27,280 Speaker 1: shopping for clothes and things that look festive. We're referring 9 00:00:27,320 --> 00:00:32,440 Speaker 1: to American flag type clothes, not gay pride clothes. I'm 10 00:00:32,479 --> 00:00:34,960 Speaker 1: also talking about a lot of people will buy beer 11 00:00:35,479 --> 00:00:38,640 Speaker 1: over the weekend, and the question is over the weekend 12 00:00:38,680 --> 00:00:40,839 Speaker 1: would you end up buying and would this be the 13 00:00:41,000 --> 00:00:45,000 Speaker 1: end of the boycott of bud Light where people would say, fine, 14 00:00:45,159 --> 00:00:47,519 Speaker 1: I'm gonna go back and just buy it and move on. 15 00:00:48,000 --> 00:00:51,680 Speaker 1: It's a big weekend, and hey, it's on sale virtually everywhere. 16 00:00:51,800 --> 00:00:54,080 Speaker 1: I'll save some money, and you know, we send a 17 00:00:54,120 --> 00:00:57,560 Speaker 1: message and we'll give in. Well, let's talk about that 18 00:00:57,800 --> 00:01:01,240 Speaker 1: for a moment, and let's see what actually happened. There's 19 00:01:01,280 --> 00:01:03,280 Speaker 1: a couple different things that have happened in the bud 20 00:01:03,360 --> 00:01:07,959 Speaker 1: Light saga. Number one, bud Light actually doesn't seem to 21 00:01:08,000 --> 00:01:12,280 Speaker 1: be backing down. They've had opportunities to go less political 22 00:01:12,319 --> 00:01:16,080 Speaker 1: and more about selling beer, and they purposely chosen not to. 23 00:01:16,520 --> 00:01:18,480 Speaker 1: Why do we know this and how do I know it? 24 00:01:19,040 --> 00:01:24,120 Speaker 1: Bud Light sponsors the Cincinnati Pride Parade. Yes a sales 25 00:01:24,319 --> 00:01:28,720 Speaker 1: plummet with the boycott, they are still working. Anheuser Busch 26 00:01:28,880 --> 00:01:32,840 Speaker 1: is bud Light is one of the brands sponsoring the 27 00:01:32,959 --> 00:01:36,280 Speaker 1: upcoming Cincinnati Pride Parade, as the brand sales continue to 28 00:01:36,280 --> 00:01:39,679 Speaker 1: plummet following the boycott after the company partnered with a 29 00:01:39,800 --> 00:01:44,240 Speaker 1: dude with a penis who's acting like a chick, Dylan mulvaney, 30 00:01:45,400 --> 00:01:48,000 Speaker 1: as a New York Post has reported, a glance at 31 00:01:48,040 --> 00:01:51,000 Speaker 1: the list of sponsors on the event's website reveals that 32 00:01:51,040 --> 00:01:53,440 Speaker 1: the Anheuser Busch brand is lending its name to the 33 00:01:53,480 --> 00:01:57,120 Speaker 1: annual event, which will be held June the twenty fourth. 34 00:01:57,760 --> 00:02:00,080 Speaker 1: The image on the page shows a rainbow colored bod 35 00:02:00,360 --> 00:02:02,960 Speaker 1: of bud Light next to a glass of beer under 36 00:02:03,000 --> 00:02:09,120 Speaker 1: the headline Together in Pride. Other sponsors of the Cincinni 37 00:02:09,160 --> 00:02:15,600 Speaker 1: Pride Parade include Listen, Carefully Planned Parenthood, Toyota, Kroger, and 38 00:02:15,680 --> 00:02:20,119 Speaker 1: there's many others. The Pride Parade sponsorship comes as bud 39 00:02:20,200 --> 00:02:23,040 Speaker 1: Light sales have continued to plummet and parent company has 40 00:02:23,040 --> 00:02:26,800 Speaker 1: their Bush's market value has declined for six weeks in 41 00:02:26,840 --> 00:02:32,000 Speaker 1: a row after they decided to partner with the transgendered Mulvany. 42 00:02:32,840 --> 00:02:34,760 Speaker 2: On Monday, the New York. 43 00:02:34,639 --> 00:02:38,520 Speaker 1: Posts also reported the latest sales figures. And this is 44 00:02:38,560 --> 00:02:41,280 Speaker 1: what matters when it comes to our guys giving in 45 00:02:41,400 --> 00:02:45,640 Speaker 1: the majority of people that buy beer are men. There's 46 00:02:45,720 --> 00:02:48,480 Speaker 1: a new number out and for the week ending on 47 00:02:48,600 --> 00:02:51,440 Speaker 1: May the thirteenth, the latest numbers we have bud Light 48 00:02:51,480 --> 00:02:56,120 Speaker 1: sales collapse by twenty four point six percent compared to 49 00:02:56,160 --> 00:03:01,720 Speaker 1: the same period last year. What is more case sales 50 00:03:02,280 --> 00:03:05,080 Speaker 1: meaning you're buying twenty four of these beers are down 51 00:03:05,120 --> 00:03:08,360 Speaker 1: twenty eight point four percent for the week of May 52 00:03:08,520 --> 00:03:12,680 Speaker 1: seventh through the thirteenth. In other words, the company sold 53 00:03:12,760 --> 00:03:17,200 Speaker 1: less than three cases that week for every four it 54 00:03:17,360 --> 00:03:21,240 Speaker 1: sold last year. The woes have put into other brands 55 00:03:21,320 --> 00:03:24,440 Speaker 1: owned by Anheuser Busch. We also are being told now 56 00:03:25,200 --> 00:03:29,280 Speaker 1: the boycott which began in April after Mulvany posted a 57 00:03:29,360 --> 00:03:33,200 Speaker 1: video on social media on April the first, in which 58 00:03:33,760 --> 00:03:36,440 Speaker 1: this dude dressed like a chick opened a can of 59 00:03:36,480 --> 00:03:40,400 Speaker 1: the bud Light beer before stating, this month, I celebrate 60 00:03:40,480 --> 00:03:44,680 Speaker 1: my day three sixty five of womanhood. 61 00:03:45,600 --> 00:03:46,200 Speaker 2: Welvania. 62 00:03:46,360 --> 00:03:49,440 Speaker 1: Dude went on to show off a customized bud like 63 00:03:49,600 --> 00:03:55,560 Speaker 1: can and bore his likeness in the post, captioned by 64 00:03:56,200 --> 00:04:01,960 Speaker 1: the company as hashtag bud Light partner in heser Busch's 65 00:04:02,040 --> 00:04:06,160 Speaker 1: market value so far has fallen before the market's opened 66 00:04:06,200 --> 00:04:12,560 Speaker 1: the day after Memorial Day by fifteen point seven billion 67 00:04:12,760 --> 00:04:19,000 Speaker 1: dollars since the boycott began in April. In comparison, in 68 00:04:19,080 --> 00:04:23,160 Speaker 1: heyser Busch's top competitor, course owner of Course Light, has 69 00:04:23,200 --> 00:04:27,159 Speaker 1: seen a two point two billion dollar market value increase 70 00:04:27,200 --> 00:04:31,400 Speaker 1: in that time. That is an increase of roughly twenty percent. 71 00:04:32,440 --> 00:04:39,120 Speaker 1: So the question is is the boycott working. The answer yes, Now, 72 00:04:39,560 --> 00:04:43,640 Speaker 1: I'm not saying that this is representative of the entire country, 73 00:04:44,040 --> 00:04:46,320 Speaker 1: but what I can tell you is I was getting 74 00:04:46,360 --> 00:04:49,520 Speaker 1: ready to barbecue for the weekend. I went into a 75 00:04:49,560 --> 00:04:53,240 Speaker 1: couple different stores for supplies, and when I went in, 76 00:04:53,680 --> 00:04:56,159 Speaker 1: I went by and looked at all of the beer sections. 77 00:04:56,200 --> 00:04:58,799 Speaker 1: And when I can tell you, overwhelmingly in each store 78 00:04:58,839 --> 00:05:01,920 Speaker 1: I went into, is that there was a plethora of 79 00:05:01,960 --> 00:05:06,320 Speaker 1: Budweiser and bud Light and almost every other brand looked 80 00:05:06,400 --> 00:05:09,679 Speaker 1: like it had been hammered for the weekend sales, which 81 00:05:09,720 --> 00:05:14,560 Speaker 1: is normal, But the bud Light and the Budweiser products 82 00:05:14,560 --> 00:05:18,080 Speaker 1: were still there, which brings me to the next question 83 00:05:18,160 --> 00:05:26,280 Speaker 1: about Target stores. Has Target and the boycott of Target 84 00:05:26,320 --> 00:05:27,000 Speaker 1: is it working? 85 00:05:27,040 --> 00:05:29,240 Speaker 2: Our mother is going to give in quicker now. 86 00:05:29,279 --> 00:05:34,880 Speaker 1: This is absolutely a mom versus dad boycott. The majority 87 00:05:34,920 --> 00:05:38,240 Speaker 1: of people that buy beer are men. I'm not saying 88 00:05:38,279 --> 00:05:40,800 Speaker 1: women don't drink beer. I'm saying that usually it's the 89 00:05:40,800 --> 00:05:44,040 Speaker 1: men that go out and buy that beer. Men are 90 00:05:44,120 --> 00:05:47,480 Speaker 1: saying no to bud Light. Men are shaming other men 91 00:05:47,720 --> 00:05:52,599 Speaker 1: making sure they don't drink bud Light. Women are the 92 00:05:52,600 --> 00:05:55,640 Speaker 1: ones that shop at Target, predominantly. Women are the ones 93 00:05:55,680 --> 00:05:58,920 Speaker 1: that are spending the family's money at Target. We now 94 00:05:58,960 --> 00:06:01,880 Speaker 1: know a little bit more about how Target has gotten 95 00:06:02,040 --> 00:06:04,640 Speaker 1: so woke and has given up so much of their 96 00:06:04,680 --> 00:06:09,240 Speaker 1: four space hundreds of thousands of square feet of four 97 00:06:09,560 --> 00:06:12,120 Speaker 1: space at the front of their stores. We now know 98 00:06:13,680 --> 00:06:17,680 Speaker 1: why they're doing it. It's because of their leadership at 99 00:06:17,720 --> 00:06:22,880 Speaker 1: the top. We now know that a Target VP was 100 00:06:22,960 --> 00:06:27,320 Speaker 1: in fact a board member for a k through twelve 101 00:06:27,680 --> 00:06:33,880 Speaker 1: transgender advocacy group. If you were a mother and you 102 00:06:33,920 --> 00:06:36,880 Speaker 1: are hearing this, you need to share this with all 103 00:06:36,920 --> 00:06:39,479 Speaker 1: of your other friends. You need to share this with 104 00:06:39,560 --> 00:06:44,200 Speaker 1: all the other mothers out there. This is important that 105 00:06:44,400 --> 00:06:50,800 Speaker 1: they understand what's actually going on. Target shareholders have lost 106 00:06:51,000 --> 00:06:56,359 Speaker 1: nine billion in stock market value because of the executives 107 00:06:56,720 --> 00:07:00,560 Speaker 1: and their decision to mix their professional duty with their 108 00:07:00,680 --> 00:07:07,839 Speaker 1: personal agendas, including advocacy for transgenderism. The poster boy for 109 00:07:07,920 --> 00:07:11,480 Speaker 1: this high risk policy, which obviously they didn't think was 110 00:07:11,520 --> 00:07:14,480 Speaker 1: high risk at all. Because to be fair, Target has 111 00:07:14,560 --> 00:07:18,240 Speaker 1: been a leader with Gay Pride Month for years. 112 00:07:19,000 --> 00:07:21,320 Speaker 2: This year, though, they didn't just go for Pride. 113 00:07:22,080 --> 00:07:26,160 Speaker 1: They went for total indoctor nation and brainwashing and targeting 114 00:07:26,280 --> 00:07:27,240 Speaker 1: of our children. 115 00:07:28,320 --> 00:07:29,000 Speaker 2: What did they do. 116 00:07:29,400 --> 00:07:34,280 Speaker 1: They hired satanists to design clothes and told people that 117 00:07:34,440 --> 00:07:39,360 Speaker 1: Satan loves transgendered, so come and join us. They sexualized 118 00:07:39,440 --> 00:07:43,120 Speaker 1: children like never before, and they had the tuck friendly 119 00:07:43,240 --> 00:07:47,640 Speaker 1: swimsuits and binding clothing trying to get you to recruit 120 00:07:47,680 --> 00:07:50,960 Speaker 1: your kid to believe they are actually the different sex 121 00:07:51,000 --> 00:07:54,640 Speaker 1: than they really are. But now we understand more about 122 00:07:54,640 --> 00:08:00,560 Speaker 1: how Target got there. Target's vice president for brand marketing. 123 00:08:01,040 --> 00:08:07,840 Speaker 1: It's an important position. Carlos Savedra. He moonlights as a 124 00:08:07,840 --> 00:08:11,240 Speaker 1: board member of an advocacy group for K through twelve, 125 00:08:11,320 --> 00:08:19,240 Speaker 1: transgenderism and gay status. The group, titled GLSEN, is an 126 00:08:19,280 --> 00:08:23,920 Speaker 1: acronym chosen by the teachers who form the Gay, Lesbian 127 00:08:24,560 --> 00:08:32,599 Speaker 1: and Straight Education Network in nineteen ninety. Target's website says 128 00:08:32,720 --> 00:08:40,960 Speaker 1: that Savedra leads quote unquote Target's brand stewardship and campaign 129 00:08:41,000 --> 00:08:47,719 Speaker 1: development for initiatives including holiday, back to school slash, College, 130 00:08:48,200 --> 00:08:55,000 Speaker 1: Target run discovery, inclusive marketing, and digital and social engagement. 131 00:08:56,080 --> 00:09:00,200 Speaker 1: That description portrays the individual as the retail version of 132 00:09:00,240 --> 00:09:04,440 Speaker 1: bud Light's Alyssa. Remember her, She's the one who said 133 00:09:04,480 --> 00:09:07,320 Speaker 1: she had a mandate to fix the company a company 134 00:09:07,320 --> 00:09:09,840 Speaker 1: in decline. The number one beer was in decline, and 135 00:09:09,920 --> 00:09:13,319 Speaker 1: so therefore she thought it was a good idea to 136 00:09:13,480 --> 00:09:16,720 Speaker 1: completely wreck bud Light and turn it into a woke 137 00:09:16,880 --> 00:09:21,319 Speaker 1: advocacy group that did custom cans with a dude dressed 138 00:09:21,360 --> 00:09:26,280 Speaker 1: like a chick. Alyssa wrecked the company's bud Light business, 139 00:09:26,400 --> 00:09:30,160 Speaker 1: but we still have not heard if she's ever going 140 00:09:30,200 --> 00:09:32,920 Speaker 1: to be fired in the other business. She would be 141 00:09:32,960 --> 00:09:35,760 Speaker 1: fired for getting it this wrong, but apparently they're still 142 00:09:35,760 --> 00:09:39,560 Speaker 1: on leave. The other thing that's amazing is bud Light 143 00:09:39,679 --> 00:09:44,000 Speaker 1: was trying to rebrand the blue collar beer. That's the 144 00:09:44,040 --> 00:09:47,320 Speaker 1: same thing that apparently Target's trying to do, and they're 145 00:09:47,320 --> 00:09:54,160 Speaker 1: trying to rebrand it around advocacy. Targets managers collectively created 146 00:09:54,160 --> 00:09:57,400 Speaker 1: their own disaster when they hire their deputies and place 147 00:09:57,600 --> 00:10:02,000 Speaker 1: pro transgender and gay advocacy product in prominent displays in 148 00:10:02,040 --> 00:10:05,040 Speaker 1: the front of their stores. Critics are now saying this 149 00:10:05,120 --> 00:10:08,440 Speaker 1: is how it went down. In response, the companies core 150 00:10:08,480 --> 00:10:14,040 Speaker 1: customers of married suburban moms have rationally mobilized against Target. 151 00:10:15,000 --> 00:10:18,240 Speaker 1: The mobilization is happening because many people feel increasingly alarmed 152 00:10:18,280 --> 00:10:22,079 Speaker 1: by elite advocacy for transgenderism, not only by the government, 153 00:10:22,160 --> 00:10:25,360 Speaker 1: but by businesses, by news media, and by commercial entertainment. 154 00:10:25,880 --> 00:10:29,800 Speaker 1: They're all coming after your kids. But the mobilization is 155 00:10:29,920 --> 00:10:33,439 Speaker 1: also possible because the public now has social media networks, 156 00:10:34,240 --> 00:10:37,080 Speaker 1: thank Goodness, that have allowed anti ly boycotts to become 157 00:10:37,080 --> 00:10:42,040 Speaker 1: a shared, profitable, affirming, and amusing middle class mission. Target 158 00:10:42,120 --> 00:10:46,640 Speaker 1: says little about their person and what they do. The 159 00:10:47,240 --> 00:10:52,679 Speaker 1: GLSEEN group championing LGBT issues in K through twelve schools 160 00:10:52,679 --> 00:10:58,320 Speaker 1: since nineteen ninety, what we do know is Targets being quiet. 161 00:11:00,080 --> 00:11:03,480 Speaker 1: They're not telling you what's happening at the top. What 162 00:11:03,600 --> 00:11:06,440 Speaker 1: we do know is they had an emergency meeting. We 163 00:11:06,520 --> 00:11:11,480 Speaker 1: also know that these advocates are still at the top 164 00:11:11,640 --> 00:11:16,160 Speaker 1: at Target. They are part of the advocacy. We know 165 00:11:16,280 --> 00:11:19,520 Speaker 1: that this individual, for example, join Target in July of 166 00:11:19,520 --> 00:11:23,720 Speaker 1: twenty nineteen. And this goes back to the wokeism not 167 00:11:24,280 --> 00:11:27,679 Speaker 1: just at Target, but where you're spending probably a lot 168 00:11:27,720 --> 00:11:30,040 Speaker 1: of your other more money. Let me give you example. 169 00:11:31,080 --> 00:11:34,560 Speaker 1: The individual that has been advocating for Target to go 170 00:11:34,679 --> 00:11:38,600 Speaker 1: extremely woke and come after your kids actually came to 171 00:11:38,640 --> 00:11:42,240 Speaker 1: Target in July of twenty nineteen. In twenty twenty and 172 00:11:42,280 --> 00:11:45,080 Speaker 1: twenty twenty one, in twenty twenty two and twenty twenty three, 173 00:11:45,120 --> 00:11:49,560 Speaker 1: guess what's happened. Gay Pride and the LGBTQIA and Gay 174 00:11:49,559 --> 00:11:53,080 Speaker 1: Pride Month have expanded significantly at Target. 175 00:11:53,800 --> 00:11:56,720 Speaker 2: So it's working right. You get this job and you 176 00:11:56,760 --> 00:11:57,120 Speaker 2: get to. 177 00:11:57,120 --> 00:12:01,839 Speaker 1: Explode these ideological viewpoints to you advantage. And guess where 178 00:12:01,880 --> 00:12:08,120 Speaker 1: this individual came from PepsiCo for almost eighteen years, where 179 00:12:08,160 --> 00:12:12,000 Speaker 1: he led the efforts to sell more products to Hispanics 180 00:12:12,520 --> 00:12:16,200 Speaker 1: and other cultural subgroups. In fact, the two thousand and 181 00:12:16,280 --> 00:12:20,880 Speaker 1: five article in Seacoast Online suggests that Savedra is also 182 00:12:20,920 --> 00:12:24,680 Speaker 1: an advocate for sexual minorities, and that's back in two 183 00:12:24,760 --> 00:12:30,200 Speaker 1: thousand and five. From that article, Chicago Carlos Savandra came 184 00:12:30,200 --> 00:12:34,280 Speaker 1: out to a college soon after he started working at 185 00:12:34,360 --> 00:12:38,120 Speaker 1: Quaker Foods four years ago, reassured by seeing gay and 186 00:12:38,200 --> 00:12:42,120 Speaker 1: lesbian employees climbing the ladder at the Chicago company. You 187 00:12:42,120 --> 00:12:45,000 Speaker 1: can bring your whole self to work, or then seeming 188 00:12:45,200 --> 00:12:49,160 Speaker 1: isolated in distance, distant because you can't talk about what 189 00:12:49,240 --> 00:12:52,280 Speaker 1: you do outside work, said the twenty five year old 190 00:12:52,280 --> 00:12:55,960 Speaker 1: assistant marketing manager. The first person he told at work 191 00:12:56,040 --> 00:13:01,960 Speaker 1: was the former chair of Equal Quaker, the company's affinity group. 192 00:13:02,400 --> 00:13:06,680 Speaker 1: Now he chairs that group as well as its umbrella organization, 193 00:13:07,520 --> 00:13:13,160 Speaker 1: Equal Dash PepsiCo. He works alongside Jennifer Breden you Cun, 194 00:13:13,679 --> 00:13:17,120 Speaker 1: the senior vice president for Design and Packaging at Target. Now, 195 00:13:17,920 --> 00:13:21,640 Speaker 1: she touts her identity listen carefully. At Target, she touts 196 00:13:21,640 --> 00:13:28,160 Speaker 1: her identity as a pro transgender slash pronouns she her 197 00:13:28,559 --> 00:13:32,760 Speaker 1: on LinkedIn, where she also displays the merged symbols of 198 00:13:32,840 --> 00:13:38,040 Speaker 1: Target and gay advocacy, but the pro transgender advocacy is 199 00:13:38,080 --> 00:13:40,800 Speaker 1: also coming from the top of the company. We now 200 00:13:40,880 --> 00:13:46,760 Speaker 1: know the company CEO Brian Cornell is defending the company's 201 00:13:46,760 --> 00:13:51,400 Speaker 1: advocacy policy, saying they are quote the right things for 202 00:13:51,520 --> 00:13:55,199 Speaker 1: our business. That's what he told Fortune magazine during a 203 00:13:55,320 --> 00:13:59,680 Speaker 1: May seventeenth broadcast when his company share price was at 204 00:13:59,720 --> 00:14:03,640 Speaker 1: a high hundred and sixty one dollars. They're not backing down. 205 00:14:03,760 --> 00:14:04,120 Speaker 2: Quote. 206 00:14:04,160 --> 00:14:07,920 Speaker 1: We think about what's right for our team of employees 207 00:14:08,520 --> 00:14:12,640 Speaker 1: and what's consistent with our culture, the CEO said, our 208 00:14:12,720 --> 00:14:17,520 Speaker 1: culture and alan when we do that, I think we 209 00:14:17,640 --> 00:14:21,920 Speaker 1: make really good decisions and we add value to our shareholders. 210 00:14:21,960 --> 00:14:23,160 Speaker 2: Clearly that's not true. 211 00:14:23,200 --> 00:14:26,160 Speaker 1: Look at the share prices of Target today, they've lost 212 00:14:26,240 --> 00:14:29,920 Speaker 1: billions in market cap. Back to what he had to say, 213 00:14:30,080 --> 00:14:33,960 Speaker 1: that's part of why we've seen explosive top line growth. 214 00:14:34,640 --> 00:14:37,280 Speaker 1: So I think the facts are in the results for 215 00:14:37,440 --> 00:14:40,680 Speaker 1: us and the things we've done from a diversity, equity 216 00:14:40,680 --> 00:14:46,800 Speaker 1: and inclusion standpoint. DEI it's adding value, they claim, even 217 00:14:46,840 --> 00:14:49,960 Speaker 1: though it's not. It's helping us drive sales. Clearly that's 218 00:14:49,960 --> 00:14:53,600 Speaker 1: not true either. It's building greater engagement with both our 219 00:14:53,640 --> 00:14:56,480 Speaker 1: teams and our guests. Well, you could say they've had 220 00:14:56,520 --> 00:14:58,360 Speaker 1: a hell of a lot of engagement on Target, more 221 00:14:58,360 --> 00:15:01,480 Speaker 1: than ever before, and those are just the right things 222 00:15:01,720 --> 00:15:06,840 Speaker 1: for our business. Nine days after the CEO said the 223 00:15:06,880 --> 00:15:10,040 Speaker 1: words that I just read for you, nine days later, 224 00:15:10,880 --> 00:15:13,560 Speaker 1: the stock price crashed to one hundred and forty a share, 225 00:15:14,720 --> 00:15:19,400 Speaker 1: wiping out roughly nine billion in shareholder wealth. Let's go 226 00:15:19,480 --> 00:15:22,400 Speaker 1: back to his quote from just nine days earlier. He 227 00:15:22,520 --> 00:15:25,840 Speaker 1: says to the interviewer and Alan, when we do this, 228 00:15:26,400 --> 00:15:29,280 Speaker 1: I think we make really good decisions and we add 229 00:15:29,400 --> 00:15:33,320 Speaker 1: value for our shareholders. So did he add value for 230 00:15:33,400 --> 00:15:36,960 Speaker 1: the shareholders or the controversy. No, In fact, he lost 231 00:15:37,240 --> 00:15:41,840 Speaker 1: roughly nine billion dollars in shareholder wealth. When you're the 232 00:15:41,880 --> 00:15:45,720 Speaker 1: CEO of a public company, you have a fiduciary duty 233 00:15:46,080 --> 00:15:50,680 Speaker 1: to protect and to make good decisions for shareholders. Sounds 234 00:15:50,720 --> 00:15:54,880 Speaker 1: like Target actually doesn't really care about the money. They 235 00:15:54,920 --> 00:15:58,040 Speaker 1: care about woke advocacy, and everyone they're hiring at the 236 00:15:58,080 --> 00:16:01,680 Speaker 1: top executive levels are all on board to destroy your 237 00:16:01,720 --> 00:16:05,760 Speaker 1: traditional family. If there's anything that I'm sure about from 238 00:16:05,760 --> 00:16:08,520 Speaker 1: all this is that Target is not targeting you as 239 00:16:08,520 --> 00:16:13,040 Speaker 1: a customer. It's that Target is targeting your children. They're 240 00:16:13,040 --> 00:16:17,200 Speaker 1: targeting the traditional family, and they're targeting that traditional family, 241 00:16:17,240 --> 00:16:18,920 Speaker 1: and they want to make sure that that family is 242 00:16:19,240 --> 00:16:25,600 Speaker 1: changed forever. When you look at what Target has done 243 00:16:26,320 --> 00:16:30,720 Speaker 1: and how they have acted and who they've hired, they're 244 00:16:30,800 --> 00:16:32,240 Speaker 1: just getting started. 245 00:16:33,800 --> 00:16:33,960 Speaker 2: Now. 246 00:16:34,000 --> 00:16:37,680 Speaker 1: To be clear, the crash is going to cost some 247 00:16:37,720 --> 00:16:42,640 Speaker 1: people in the C suites at Target income. I don't 248 00:16:42,680 --> 00:16:44,800 Speaker 1: think the income loss is going to be a problem 249 00:16:44,880 --> 00:16:48,640 Speaker 1: because when you have woke activists running a company, they're 250 00:16:48,680 --> 00:16:52,360 Speaker 1: willing to lose nine billion dollars. That's how important it 251 00:16:52,400 --> 00:16:55,200 Speaker 1: is to come after your family values. That's what you 252 00:16:55,320 --> 00:16:59,480 Speaker 1: have to understand. You also have to understand that the 253 00:16:59,480 --> 00:17:06,280 Speaker 1: people around them will keep propping them up. Many woke individuals, 254 00:17:06,400 --> 00:17:11,640 Speaker 1: woke groups, even woke university peers are showering the CEO 255 00:17:11,960 --> 00:17:19,040 Speaker 1: of Target with status boosting awards. For example, this headline 256 00:17:19,040 --> 00:17:23,560 Speaker 1: from Los Angeles, February, the second of this year. UCLA 257 00:17:23,840 --> 00:17:27,680 Speaker 1: Anderson School of Management on Wednesday honored Brian Cornell, board 258 00:17:27,760 --> 00:17:31,399 Speaker 1: chairman and Chief executive Officer of Target with a twenty 259 00:17:31,520 --> 00:17:33,600 Speaker 1: twenty two John Wooden. 260 00:17:33,359 --> 00:17:34,760 Speaker 2: Global Leadership Award. 261 00:17:35,520 --> 00:17:38,879 Speaker 1: The award was presented at a gala dinner at the 262 00:17:39,040 --> 00:17:43,480 Speaker 1: Cultural Center in Los Angeles in twenty twenty two. They write, 263 00:17:43,800 --> 00:17:47,719 Speaker 1: Cornell was named the visionary quote unquote by the National 264 00:17:47,760 --> 00:17:51,920 Speaker 1: Retail Federation, So the National Retail Federation loves this woke 265 00:17:51,960 --> 00:17:56,200 Speaker 1: agenda as well. Target received the top ranking on People 266 00:17:56,280 --> 00:18:00,720 Speaker 1: magazines one hundred Companies that quote careless because remember, if 267 00:18:00,760 --> 00:18:05,040 Speaker 1: you advocate for children turning against their family, you now care. 268 00:18:05,560 --> 00:18:08,359 Speaker 1: If you advocate for little Timmy to tuck his stuff 269 00:18:08,400 --> 00:18:11,520 Speaker 1: in a swimsuit, that Target will sell you. And gender 270 00:18:11,520 --> 00:18:15,040 Speaker 1: affirming surgeries that come after that, then that means you 271 00:18:15,160 --> 00:18:18,920 Speaker 1: care and you make it to the care list and Target, Yes, 272 00:18:19,320 --> 00:18:24,720 Speaker 1: Target receive the top ranking on People Magazine's one hundred Companies. 273 00:18:24,320 --> 00:18:26,960 Speaker 2: The care lists in recent years. 274 00:18:26,960 --> 00:18:30,200 Speaker 1: CNN also named him the top CEO of the Year, 275 00:18:31,040 --> 00:18:33,320 Speaker 1: not because he was running a great business, but because 276 00:18:33,359 --> 00:18:38,800 Speaker 1: of his advocacy for transgenderism, and Target ranked second on 277 00:18:39,000 --> 00:18:45,400 Speaker 1: Fortune's Big Best Big Companies to work for. The company's 278 00:18:45,440 --> 00:18:49,520 Speaker 1: board is well consistent with top level executives who are 279 00:18:49,600 --> 00:18:54,160 Speaker 1: hired by Wall Street investors to oversee Cornell, But those 280 00:18:54,240 --> 00:18:57,920 Speaker 1: board members are hired and fired by the Wall Street 281 00:18:57,920 --> 00:19:04,440 Speaker 1: investors who are also pushing pro transgender politics nationwide. Wall 282 00:19:04,440 --> 00:19:09,200 Speaker 1: Street investors are pressuring companies to bulldoze civic norms in 283 00:19:09,240 --> 00:19:13,800 Speaker 1: pursuit of more sales. These investors are looking for profits, 284 00:19:13,880 --> 00:19:19,560 Speaker 1: but they are also focused on quote diversity as a 285 00:19:19,600 --> 00:19:23,040 Speaker 1: political tool to fragment the mainstream conservative culture and middle 286 00:19:23,040 --> 00:19:27,560 Speaker 1: class voters, and to champion rainbow capitalism as they call it. Yes, 287 00:19:27,600 --> 00:19:32,760 Speaker 1: it's actually called rainbow capitalism. The cause of extracting profits 288 00:19:32,760 --> 00:19:37,159 Speaker 1: from every hidden niche and unsavory nook of society is 289 00:19:37,200 --> 00:19:41,639 Speaker 1: how it was described in one article recently in twenty seventeen. 290 00:19:41,840 --> 00:19:45,800 Speaker 1: For example, Larry Fink, was the founder of the huge 291 00:19:45,920 --> 00:19:51,800 Speaker 1: Blackrock investment firm on Wall Street, threatened CEOs who do 292 00:19:51,880 --> 00:19:57,960 Speaker 1: not push to enforce diversity policies dubbed ESG for Environmental, 293 00:19:58,080 --> 00:20:01,879 Speaker 1: Social and Government's criteria. In other words, you won't get 294 00:20:01,960 --> 00:20:07,120 Speaker 1: our money unless you decide to go woke, and we 295 00:20:07,200 --> 00:20:11,040 Speaker 1: will come after your companies and expose your companies. If 296 00:20:11,080 --> 00:20:14,479 Speaker 1: your companies decide not to go woke, take a listen. 297 00:20:14,640 --> 00:20:16,320 Speaker 2: Behaviors are going to have to change, and this is 298 00:20:16,359 --> 00:20:21,160 Speaker 2: one thing we're asking companies. You have to force behaviors, 299 00:20:21,200 --> 00:20:23,640 Speaker 2: and at Blackrock we are forcing behaviors. 300 00:20:25,160 --> 00:20:28,520 Speaker 1: You have to force behaviors, and at Blackrock, right this 301 00:20:28,600 --> 00:20:32,560 Speaker 1: is a massive investment firm, we are forcing behaviors. 302 00:20:33,800 --> 00:20:34,520 Speaker 2: So there it is. 303 00:20:35,000 --> 00:20:37,920 Speaker 1: You have woke pressure, and you have to come out 304 00:20:38,080 --> 00:20:40,119 Speaker 1: and you have to be a woke company. If you don't, 305 00:20:40,160 --> 00:20:42,639 Speaker 1: we're not going to give you money. If you don't, 306 00:20:43,080 --> 00:20:45,560 Speaker 1: you're not going to get a high score for Environmental, 307 00:20:45,600 --> 00:20:49,960 Speaker 1: Social and Government Governance Criteria ESG. And if you don't 308 00:20:50,000 --> 00:20:54,040 Speaker 1: get a high diversity policy ranking, we won't invest in 309 00:20:54,119 --> 00:20:56,320 Speaker 1: your company. And this is how we go back to 310 00:20:56,320 --> 00:20:58,920 Speaker 1: what they call it rainbow capitalism. 311 00:20:59,240 --> 00:21:01,840 Speaker 2: Now the question is can you beat Blackrock? 312 00:21:01,920 --> 00:21:08,080 Speaker 1: Can you beat rainbow capitalism only if you stop shopping 313 00:21:08,119 --> 00:21:12,280 Speaker 1: these stores forever. When they do this, there is woke 314 00:21:12,359 --> 00:21:16,320 Speaker 1: pressure and it's coming from far above the CEO or 315 00:21:16,359 --> 00:21:20,880 Speaker 1: the board members of Target. It's coming from those that invests, 316 00:21:21,000 --> 00:21:26,240 Speaker 1: motivated by individuals who have a mixture of demanding profits 317 00:21:26,240 --> 00:21:31,080 Speaker 1: while also demanding woke status within the company. The woke 318 00:21:31,160 --> 00:21:35,240 Speaker 1: pressure also comes far below the CEO, by the way, 319 00:21:35,280 --> 00:21:38,439 Speaker 1: in the head of marketing as well. For example, a 320 00:21:38,480 --> 00:21:44,520 Speaker 1: self described queer tran Target employee touted the company's rainbow 321 00:21:44,600 --> 00:21:48,879 Speaker 1: capitalism and the company managers saying this quote, their bathrooms 322 00:21:48,920 --> 00:21:53,440 Speaker 1: have been gender identity inclusive, and even when they face backlash, 323 00:21:53,480 --> 00:21:56,959 Speaker 1: they held firm, referring to Target's bathrooms and changing rooms. 324 00:21:57,480 --> 00:22:01,080 Speaker 1: They always have queer and gender inclusive greeting cards, merchandise 325 00:22:01,119 --> 00:22:04,160 Speaker 1: and items throughout the store, referring to Target all year long. 326 00:22:05,240 --> 00:22:07,199 Speaker 1: As an employee, I have a name tag with my 327 00:22:07,359 --> 00:22:11,119 Speaker 1: chosen name and pronoun on it. You may not realize that, 328 00:22:11,280 --> 00:22:13,320 Speaker 1: but you can do that if you work at Target. 329 00:22:15,080 --> 00:22:18,760 Speaker 1: So are the shareholders getting a raw deal here? Not 330 00:22:18,920 --> 00:22:21,480 Speaker 1: if you understand what the company is actually trying to do. 331 00:22:23,359 --> 00:22:28,120 Speaker 1: Target is an advocacy store, an advocacy store that knew 332 00:22:28,119 --> 00:22:31,760 Speaker 1: they would, in theory, get little pushback from media, which 333 00:22:31,840 --> 00:22:35,240 Speaker 1: rarely allows skeptics of transgenderism to get a word in 334 00:22:35,280 --> 00:22:42,400 Speaker 1: to the debate. Instead, the media sided with Target executives. 335 00:22:43,480 --> 00:22:49,120 Speaker 1: Academia cited with Target executives and gave them awards. Newspapers, 336 00:22:49,520 --> 00:22:57,000 Speaker 1: magazines they targeted, not Target. They targeted anyone that stands 337 00:22:57,080 --> 00:23:01,600 Speaker 1: up to Target. And they praised the executives supporters by 338 00:23:01,680 --> 00:23:07,440 Speaker 1: portraying that the customers are amazing and understanding of where 339 00:23:07,440 --> 00:23:09,679 Speaker 1: the world's going, and if you don't like it, you 340 00:23:09,760 --> 00:23:13,280 Speaker 1: were unhinged and you're dangerous. How do I know that? 341 00:23:13,280 --> 00:23:16,520 Speaker 1: That's what they're saying I'll give you the last example. 342 00:23:17,480 --> 00:23:21,040 Speaker 1: It was reported a couple days ago the Target stores 343 00:23:21,160 --> 00:23:26,560 Speaker 1: in Ohio received multiple bomb threats. Initially, of course, it 344 00:23:26,600 --> 00:23:29,639 Speaker 1: was suspected the threats came from someone upset about the 345 00:23:29,680 --> 00:23:34,080 Speaker 1: Pride displays. The new details show it was actually a 346 00:23:34,440 --> 00:23:35,440 Speaker 1: false flag. 347 00:23:36,359 --> 00:23:36,960 Speaker 2: It was an. 348 00:23:37,080 --> 00:23:42,400 Speaker 1: LGBTQ Plus ally who said the bomb threats would continue 349 00:23:42,480 --> 00:23:46,080 Speaker 1: until the LGBTQ plus items were brought back and put 350 00:23:46,119 --> 00:23:46,760 Speaker 1: on display. 351 00:23:48,320 --> 00:23:50,320 Speaker 2: So, in other words, they lied. 352 00:23:51,640 --> 00:23:54,280 Speaker 1: Target is full of blank cowards who turned their back 353 00:23:54,320 --> 00:23:57,480 Speaker 1: on the lgbt community and decide to cater to the 354 00:23:57,520 --> 00:24:01,879 Speaker 1: homophobic right wing redneck biggots who protests and and vandalize 355 00:24:01,880 --> 00:24:05,400 Speaker 1: their stores. We won't stand idly by as far right 356 00:24:05,520 --> 00:24:08,920 Speaker 1: continues to hunt us down. We are sending you a message. 357 00:24:08,960 --> 00:24:11,320 Speaker 1: We place the bomb in the following targets. The email 358 00:24:11,359 --> 00:24:14,760 Speaker 1: threat read with all of the locations in Ohio and 359 00:24:14,760 --> 00:24:18,480 Speaker 1: one in Pennsylvania. We will continue to bomb your targets 360 00:24:18,560 --> 00:24:22,119 Speaker 1: until you stop cowering and bring back your LGBTQ merchandise, 361 00:24:22,520 --> 00:24:26,040 Speaker 1: and we will not be erased, and we won't go quietly. 362 00:24:26,119 --> 00:24:31,399 Speaker 1: The email says, what's interesting is the media is not 363 00:24:31,520 --> 00:24:34,520 Speaker 1: covering the bomb threats. Coming from a liberal. No no, 364 00:24:34,520 --> 00:24:38,639 Speaker 1: no, no no. Why would we do that? Why would we 365 00:24:38,800 --> 00:24:43,240 Speaker 1: cover a story where a hardcore liberal advocacy of the 366 00:24:43,359 --> 00:24:47,879 Speaker 1: LGBTQ plus is demanding that some of the displays in 367 00:24:47,960 --> 00:24:52,600 Speaker 1: the South that have been pulled, they demand that they 368 00:24:52,640 --> 00:24:57,080 Speaker 1: come back. They demand that these stores bring back all 369 00:24:57,160 --> 00:25:01,280 Speaker 1: of their big pride propaganda and if you don't, we're 370 00:25:01,280 --> 00:25:02,400 Speaker 1: going to bomb your stores. 371 00:25:03,520 --> 00:25:04,600 Speaker 2: You think the media. 372 00:25:04,400 --> 00:25:09,359 Speaker 1: Covered that that transgendered advocates are threatening to bomb target 373 00:25:09,359 --> 00:25:12,240 Speaker 1: stores if they don't bring back their displays. Of course 374 00:25:12,320 --> 00:25:15,919 Speaker 1: not if it was actually a conservative, If it was 375 00:25:16,119 --> 00:25:21,200 Speaker 1: actually a Christian organization or a group or a person 376 00:25:21,240 --> 00:25:23,480 Speaker 1: that did this, it would be wall to wall coverage. 377 00:25:23,520 --> 00:25:26,080 Speaker 1: But since it was one of their own, they just 378 00:25:26,119 --> 00:25:32,480 Speaker 1: decided to turn and look the other way. Understand they're 379 00:25:32,520 --> 00:25:37,280 Speaker 1: not going to stop. Understand that they are willing to 380 00:25:37,359 --> 00:25:42,159 Speaker 1: lose eight or nine or ten billion of investors' dollars 381 00:25:43,440 --> 00:25:49,879 Speaker 1: to push this ideology on your children. They're willing to 382 00:25:49,960 --> 00:25:54,560 Speaker 1: lose billions to come after your kids. They also believe 383 00:25:54,560 --> 00:25:58,399 Speaker 1: that the money's going to come back eventually. They're not 384 00:25:58,640 --> 00:26:02,879 Speaker 1: worried at this point that you're going to back that 385 00:26:03,320 --> 00:26:06,000 Speaker 1: you're not going to come back. They think you're going 386 00:26:06,080 --> 00:26:10,199 Speaker 1: to wiss out. Even this summer. They're saying they're going 387 00:26:10,240 --> 00:26:13,400 Speaker 1: to spend three times as much on marketing at Budweiser. 388 00:26:13,960 --> 00:26:17,240 Speaker 1: They're desperate to get people back. Yes, that's true. How 389 00:26:17,280 --> 00:26:19,919 Speaker 1: desperate are they? We now know part of the plan, 390 00:26:20,119 --> 00:26:23,400 Speaker 1: bud Light is teaming up with an iconic American company 391 00:26:23,880 --> 00:26:28,440 Speaker 1: to beg for people to come back. Budweiser, we now 392 00:26:28,560 --> 00:26:31,800 Speaker 1: have confirmed, is teamed up with Harley Davison for a 393 00:26:31,880 --> 00:26:36,359 Speaker 1: new ad amid the two month boycott of their products. 394 00:26:37,119 --> 00:26:39,720 Speaker 1: The pandering ad is laughably, I would argue, out of 395 00:26:39,760 --> 00:26:42,240 Speaker 1: touch and is likely to make sane people want to 396 00:26:42,280 --> 00:26:46,760 Speaker 1: avoid Harley's more than maybe they were wanting to run 397 00:26:46,800 --> 00:26:49,680 Speaker 1: away from bud Light. But this is how much they're 398 00:26:49,720 --> 00:26:53,639 Speaker 1: willing to pander. Budweiser trying to recover and team up 399 00:26:53,640 --> 00:26:58,720 Speaker 1: with Harley Davison in new advertising to attract quote manly men. 400 00:27:00,080 --> 00:27:08,840 Speaker 2: Here's what the ad sounds like. The greatest legacies are 401 00:27:08,920 --> 00:27:15,280 Speaker 2: built with grita and resilience, one detail at a time, 402 00:27:16,160 --> 00:27:19,160 Speaker 2: limited edition. Butdweiser, Harley Davidson cans. 403 00:27:20,800 --> 00:27:27,439 Speaker 1: For those who give everything to their craft. There's a 404 00:27:27,520 --> 00:27:31,200 Speaker 1: dude that slams down a bud and says, this Bud's 405 00:27:31,280 --> 00:27:34,440 Speaker 1: for you, just so you know. In the background, it 406 00:27:34,520 --> 00:27:39,800 Speaker 1: shows a man building a Harley Davison motorcycle, sweating, wiping 407 00:27:39,920 --> 00:27:43,200 Speaker 1: with his greased towel his forehead, and pop it open 408 00:27:43,280 --> 00:27:47,240 Speaker 1: a Budweiser with the Harley Davison emblem in the middle. 409 00:27:48,080 --> 00:27:50,639 Speaker 1: I can tell you one thing, Harley Davison's now on 410 00:27:50,680 --> 00:27:55,399 Speaker 1: my list of companies to make sure that I don't 411 00:27:55,480 --> 00:27:59,240 Speaker 1: ever buy one of why because they sold out being 412 00:27:59,280 --> 00:28:03,920 Speaker 1: woke after the controversy had happened to Budweiser. 413 00:28:04,680 --> 00:28:06,359 Speaker 2: That's very clear. 414 00:28:07,359 --> 00:28:10,480 Speaker 1: Make sure you share this podcast so that other people 415 00:28:10,560 --> 00:28:14,120 Speaker 1: know what's actually happening with Budweiser and Target. I will 416 00:28:14,200 --> 00:28:16,600 Speaker 1: keep you updated on this story. That I can promise 417 00:28:16,640 --> 00:28:16,760 Speaker 1: you