WEBVTT - Bobby Bones: “Tenacity is a talent.”

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<v Speaker 1>You're listening to Math and Magic, a production of iHeart Podcasts.

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<v Speaker 2>Tenacity is a talent because I never felt like I

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<v Speaker 2>was super talented at anything, because I never had one

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<v Speaker 2>skill that I can lean on. I couldn't sing, didn't

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<v Speaker 2>have a great voice, wasn't super funny. I started to

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<v Speaker 2>realize that being tenacious and not stopping being tenacious, that's

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<v Speaker 2>a real talent.

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<v Speaker 3>I am Bob Pittman, and welcome to this episode of

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<v Speaker 3>Math and Magic. Today we're exploring the power of audio

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<v Speaker 3>and the power of those hosts on the radio and

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<v Speaker 3>podcasts who hundreds of millions of Americans call their friends.

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<v Speaker 3>Our guest today is Bobby Bones, known the millions and

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<v Speaker 3>millions for his morning show on country radio, and also

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<v Speaker 3>for his stints as a mentor on American Idol, host

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<v Speaker 3>of Breaking Bobby Bones on the National Geographic Channel, and

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<v Speaker 3>a past winner of Dancing with the Stars. He's also

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<v Speaker 3>authored two New York Times bestsellers, and it has the

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<v Speaker 3>wildly successful podcast Bobby Cast and the Nashville Podcast Network.

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<v Speaker 3>Bobby was born and raised in small town Arkansas, Mountain Pine,

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<v Speaker 3>in what he has described as extreme poverty. He literally

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<v Speaker 3>had no bed for himself until he finally got to college.

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<v Speaker 3>He has had a life of driving to make his

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<v Speaker 3>life a success. He's going to share some of those

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<v Speaker 3>stories and insights and more.

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<v Speaker 4>Bobby, welcome, Thank you for having me, Bob. This is awesome.

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<v Speaker 3>Listen before we get into the meaty stuff, I want

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<v Speaker 3>to do you in sixty seconds.

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<v Speaker 4>You ready this? There? Do you prefer cats or dogs? Dogs?

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<v Speaker 4>Early Riser night Out? I'm an Early Riser, but I

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<v Speaker 4>hate it.

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<v Speaker 3>Nashville or la oh, Nashville by far, City or Country.

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<v Speaker 2>I'm going to surprise you and go city on this

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<v Speaker 2>Coker PEPSI. I'm going to go coke, rock and roll

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<v Speaker 2>er country. What's the difference? You know, they're basically the same.

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<v Speaker 4>But I'll go Country, Coffee or tea. I'll go tea.

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<v Speaker 4>As long as it's.

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<v Speaker 3>Podcast or streaming TV out podcast by far, call her, text,

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<v Speaker 3>don't call me, just text. All time favorite musical artist

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<v Speaker 3>Counting Crows. First job doing maintenance on a golf course.

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<v Speaker 3>Favorite TV show of all time, The Office, childhood hero

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<v Speaker 3>David Letterman. Favored sport to watch college football, Arkansas Razorbacks.

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<v Speaker 4>Most important piece of advice you ever got, just keep

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<v Speaker 4>pushing regardless. Favorite city Oh you'll give me in trouble here.

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<v Speaker 4>I'm gonna go Fabel.

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<v Speaker 3>Arkansas Final one secret talent.

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<v Speaker 4>I can juggle really well. I can do turns and

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<v Speaker 4>throws and it's awesome.

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<v Speaker 3>Okay, let's jump in. Country music is on a real

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<v Speaker 3>up swing in America, comes up and down sometimes. It is,

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<v Speaker 3>by the way, the biggest music format on the radio.

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<v Speaker 4>What's going on? Why?

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<v Speaker 2>I think because one the music sonically has opened itself

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<v Speaker 2>up a bit. And the one thing about country music

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<v Speaker 2>is it's always progressing. And the other thing is there's

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<v Speaker 2>always a group going that's not country. And so as

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<v Speaker 2>long as country music has existed, you've had people saying, well,

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<v Speaker 2>that's not real country. I think you've had a couple

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<v Speaker 2>transcendent artists as well. So it doesn't hurt when you

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<v Speaker 2>have big stars. And so guys like Morgan Waller and

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<v Speaker 2>Luke Combs and Zach Bryan and then the guys like

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<v Speaker 2>Chesney and Garth the Stadio Max are really ruling country music.

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<v Speaker 4>And the fact that some of them are so young

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<v Speaker 4>makes it cool.

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<v Speaker 3>You know, you're talking about people saying that's not country.

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<v Speaker 3>But the history of country music, country radio especially is

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<v Speaker 3>the oldies always seem to be from rock in the seventies.

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<v Speaker 3>The oldies were not Hank Williams. The old ones were

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<v Speaker 3>Elvis Presley, the Eagles or whatever. Why does over the

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<v Speaker 3>years country music attract the former rock and roll audience?

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<v Speaker 3>What makes them switch and how does that work?

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<v Speaker 2>I think the format itself is very traditional in nature. However,

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<v Speaker 2>I think the format also at times will attempt to

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<v Speaker 2>hold itself back, if not for real pioneer type artists.

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<v Speaker 2>I mean, when you look at country music just in general,

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<v Speaker 2>from the beginning of the format itself, at the genre

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<v Speaker 2>you're talking about, the music was created by slaves coming

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<v Speaker 2>over on the slave ship and Europeans coming over, and

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<v Speaker 2>that's where you get the banjo on the fiddle. And

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<v Speaker 2>the fact to where they live geographically is the roots.

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<v Speaker 4>Of country music.

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<v Speaker 2>And so when people will hear a song and go, well,

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<v Speaker 2>that's not country, you know, my response often is, well,

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<v Speaker 2>nothing is unless you go back to the very beginning.

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<v Speaker 2>You can look at any of the artists like Bob

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<v Speaker 2>Wills and the Texas Playboys. The first time they amp

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<v Speaker 2>to steal guitar, it was like Dylan going electric, Like

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<v Speaker 2>people flipped out, and that has happened over and over again.

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<v Speaker 2>Garth Brooks doing concerts, touring like a rock star. You

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<v Speaker 2>have people put in eight to eights in songs now,

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<v Speaker 2>and I think what's happening is when you're young, you

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<v Speaker 2>like the edgy music, and then what happens is that

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<v Speaker 2>edgy type music isn't so edgy anymore, and what was

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<v Speaker 2>the rock back in the time really has settled into

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<v Speaker 2>what is now country music ten fifteen, twenty years later.

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<v Speaker 3>So let's talk a little bit about the country music community.

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<v Speaker 3>You touched on it, about who these people are, how

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<v Speaker 3>are they different from other audiences.

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<v Speaker 2>They are far more loyal to the artist than any

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<v Speaker 2>other format.

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<v Speaker 4>Country music.

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<v Speaker 2>From before I got in it until today, there were

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<v Speaker 2>artists that I love and it did not matter what

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<v Speaker 2>they put out.

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<v Speaker 4>I loved it.

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<v Speaker 2>When I worked in pop, you could have a song

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<v Speaker 2>and go away forever. That almost never happens in country

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<v Speaker 2>music even today. So once you establish who you are

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<v Speaker 2>and you build a fan base, they don't go anywhere.

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<v Speaker 2>And I think that's really like a lot of people

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<v Speaker 2>in this country like, if you can actually prove your

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<v Speaker 2>worth and there's a reason to like you, and you're

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<v Speaker 2>not going to really change fundamentally who you are, like,

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<v Speaker 2>we're gonna.

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<v Speaker 4>Roll with you.

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<v Speaker 2>We're real loyalists to folks, and I think that's what

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<v Speaker 2>this format is really known for, and I think it's

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<v Speaker 2>why it thrives.

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<v Speaker 3>You know, you started in top forty pop hits and

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<v Speaker 3>you moved the country radio.

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<v Speaker 4>Why.

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<v Speaker 2>I think I wanted to talk to the most people.

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<v Speaker 2>That's the selfish answer. But when it comes to where

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<v Speaker 2>did I even fit, Like how I sound, I mean,

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<v Speaker 2>I talk like a guy from and I want to

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<v Speaker 2>say Middle America, probably a little south of Middle America.

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<v Speaker 2>Like I talked like a guy from Southeast America. And

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<v Speaker 2>so when I was doing pop, I had Willie Nelson

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<v Speaker 2>on and Derek spentleyon and I had all these country acts.

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<v Speaker 2>And what was funny was the word on the street

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<v Speaker 2>then was he's too country for pop. But then once

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<v Speaker 2>I got the country, it was he's too pop for country.

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<v Speaker 2>So I kind of never really had a place to

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<v Speaker 2>fit in. But that's exactly how and why I fit,

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<v Speaker 2>because nobody really fits anywhere. And the fact that I

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<v Speaker 2>just embraced that, like, yeah, I don't fit into one

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<v Speaker 2>specific hole. I think that is what endeared me to listeners.

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<v Speaker 4>I hope. I hope it still does.

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<v Speaker 2>But that's why I'm here now, because I talk to

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<v Speaker 2>people that grew up like me, have sensibilities like me,

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<v Speaker 2>and have loyalties like me.

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<v Speaker 3>So how has Nashville managed to hang on to its

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<v Speaker 3>dominance in the country scene.

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<v Speaker 2>And invests a lot of money? I mean, it is

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<v Speaker 2>a industry. It's billions and billions of dollars, and you

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<v Speaker 2>know where it's an art and it's fun and it

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<v Speaker 2>makes you happy and sad. It is also a cutthroat business.

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<v Speaker 2>It just reminds me of sports, right, Like I have

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<v Speaker 2>my favorite teams and I love them. But behind the

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<v Speaker 2>guys playing on the field for nine innings getting dirty,

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<v Speaker 2>that there are people making really difficult decisions, and there

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<v Speaker 2>are people that are paid a lot to judge and

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<v Speaker 2>gauge talent and scout talent. I think Nashville is really

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<v Speaker 2>prioritized one investing in technology and also investing in really

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<v Speaker 2>great people to live here and cultivate the music. And

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<v Speaker 2>you often see a lot of the producers from Los Angeles,

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<v Speaker 2>a lot of the songwriters from Los Angeles. They're in

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<v Speaker 2>Nashville a lot because they want to write with Nashville

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<v Speaker 2>songwriters so I think it's really just the investment of

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<v Speaker 2>the people and the technology and both are doing the

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<v Speaker 2>job of letting the strongest survive.

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<v Speaker 3>So you're also a musician performer on the stage. You've

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<v Speaker 3>got the Ragie Idiots. Tell us about your history as

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<v Speaker 3>a performer and where that fits into what you do.

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<v Speaker 2>The Raging Idiots are a comedy duo. It's how we started,

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<v Speaker 2>and we were just raising money for charity. Honestly, I

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<v Speaker 2>was just looking for ways to tour around, do some

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<v Speaker 2>funny songs and make a little bit of money to

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<v Speaker 2>donate to dog shelters and Saint Jude, which.

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<v Speaker 4>Is a hospital for kids.

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<v Speaker 2>And I was in the hospital a bunch as a kid,

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<v Speaker 2>and I know that if people didn't help me, like

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<v Speaker 2>my church and the community, that I don't think I

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<v Speaker 2>would have been able to actually get the care that

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<v Speaker 2>I got because we didn't have a whole lot of money.

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<v Speaker 2>So Saint Jude they don't have people pay that you

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<v Speaker 2>show up there. If you have the kind of cancer,

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<v Speaker 2>they take care of you.

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<v Speaker 4>So that was it. That's why we started at.

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<v Speaker 2>Me and my buddy Eddie, and we tore our and

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<v Speaker 2>honestly we were just okay. But The great thing is

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<v Speaker 2>if you're okay and you work hard enough, you get

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<v Speaker 2>to be pretty good. And that's what we did. From

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<v Speaker 2>pretty good, we got to a little better than pretty good,

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<v Speaker 2>and our shows got bigger and we were playing theaters.

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<v Speaker 2>We've been able to raise millions of dollars for the hospital.

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<v Speaker 2>But it really just started off as two guys playing

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<v Speaker 2>in like a barbecue restaurant. So it's a comedy band,

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<v Speaker 2>but we've been able to do a lot of really

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<v Speaker 2>serious stuff with them.

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<v Speaker 3>You're big on social too. How does that tie together

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<v Speaker 3>all you do? Is it sort of like the listen

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<v Speaker 3>line used to be at the radio station? How does

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<v Speaker 3>it keep you tuned into your audience in real time?

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<v Speaker 2>It's where they are, and I want to be where

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<v Speaker 2>the people are. I want to be where the people are.

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<v Speaker 4>It sounds like.

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<v Speaker 2>I'm a little mermaid or something, but you know, it's

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<v Speaker 2>where the people are. It's where I can talk to

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<v Speaker 2>them twenty four hours a day. The great thing about

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<v Speaker 2>the radio show is like I'm their friend. If they're

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<v Speaker 2>driving in, I'm their companion. Hopefully they trust that I'm

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<v Speaker 2>going to give them something compelling to listen to. If

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<v Speaker 2>it's happier set if it's funny or not, that I'm

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<v Speaker 2>their buddy that's going to be with them.

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<v Speaker 4>Same with podcasts.

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<v Speaker 2>The thing about social media is I can be on

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<v Speaker 2>it constantly, over and over and over again, saying different things,

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<v Speaker 2>but also directing them to the longer form media.

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<v Speaker 4>Right it's in the end.

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<v Speaker 2>It is a wonderful promotional tool for what I feel

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<v Speaker 2>I do best, which is mid and long form audio.

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<v Speaker 3>You know, I want to go back in time a

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<v Speaker 3>little bit, get a little context on you, especially for

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<v Speaker 3>people who really know you and you're interested in how

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<v Speaker 3>you got to be Bobby Balenes, you have an amazing,

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<v Speaker 3>tough yet inspiring personal story. Teenage mom who had some

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<v Speaker 3>abuse issues for her whole life. Your grandmother's stepped down

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<v Speaker 3>as an important figure in your life, and it seems

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<v Speaker 3>that poverty dominated your early life. Can you share that story.

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<v Speaker 2>I was born to a mom who got pregnant at fifteen.

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<v Speaker 2>She had me right after her sixteenth birthday. And having

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<v Speaker 2>a mom that got pregnant at fifteen, it was very

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<v Speaker 2>difficult for her because she also didn't come from money.

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<v Speaker 2>So she's again in a situation where she didn't have advantage.

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<v Speaker 2>And now we're all at a big disadvantage, and so

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<v Speaker 2>my biological dad was seventeen when she was fifteen. He

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<v Speaker 2>left when I was four or five years old. I

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<v Speaker 2>was in the hospital for a long time. He kind

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<v Speaker 2>of skipped out. Then.

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<v Speaker 4>I don't have a relationship with him. I never really

0:11:21.520 --> 0:11:21.880
<v Speaker 4>knew him.

0:11:21.960 --> 0:11:23.760
<v Speaker 2>I chased him down a few years ago just to

0:11:23.840 --> 0:11:25.920
<v Speaker 2>kind of get some closure in my life. But my mom,

0:11:26.200 --> 0:11:28.920
<v Speaker 2>being a teenage mom, she wasn't super consistent. She was

0:11:28.960 --> 0:11:31.400
<v Speaker 2>gone a lot. I was adopted by my grandmother. I

0:11:31.559 --> 0:11:35.880
<v Speaker 2>was in and out of trailers and apartments, and then

0:11:35.960 --> 0:11:38.880
<v Speaker 2>it was so normal, you know, looking back as an adult,

0:11:38.920 --> 0:11:41.480
<v Speaker 2>you kind of admire the tenacity that little sucker who

0:11:41.559 --> 0:11:45.320
<v Speaker 2>just continued to read books and go to school. You

0:11:45.360 --> 0:11:47.000
<v Speaker 2>mentioned earlier, I didn't have a bed. I never really

0:11:47.040 --> 0:11:48.600
<v Speaker 2>thought about not having a bed. I knew I never

0:11:48.640 --> 0:11:50.880
<v Speaker 2>had a bedroom, but I never had a bed. So

0:11:50.880 --> 0:11:53.040
<v Speaker 2>I slept on the couch every night. My closet was

0:11:53.160 --> 0:11:55.520
<v Speaker 2>underneath the couch and just got by.

0:11:55.760 --> 0:11:55.920
<v Speaker 4>Now.

0:11:56.040 --> 0:12:01.040
<v Speaker 2>Luckily, I was pretty good at school, and so from

0:12:01.080 --> 0:12:03.160
<v Speaker 2>a very young age, I knew that I did not

0:12:03.360 --> 0:12:06.200
<v Speaker 2>want to be where I was, which was just a

0:12:06.200 --> 0:12:08.120
<v Speaker 2>place of complete inconsistency.

0:12:08.400 --> 0:12:11.680
<v Speaker 4>If that was food if that was where we were living.

0:12:11.679 --> 0:12:14.040
<v Speaker 2>We moved around a bunch as a kid, But I

0:12:14.040 --> 0:12:16.040
<v Speaker 2>think there was a lot of time struggling with Because

0:12:16.040 --> 0:12:18.960
<v Speaker 2>my mom ended up dying in her forties with addiction issues,

0:12:19.160 --> 0:12:22.240
<v Speaker 2>there was a lot of struggling with, like even me existing,

0:12:22.400 --> 0:12:24.600
<v Speaker 2>there was a bunch of guilt that my mom wouldn't

0:12:24.640 --> 0:12:26.959
<v Speaker 2>have had me, that her life would have been a

0:12:27.040 --> 0:12:30.800
<v Speaker 2>whole lot better. So it was just a lot of inconsistency,

0:12:30.840 --> 0:12:33.280
<v Speaker 2>And I think that's probably now why if there's anything

0:12:33.320 --> 0:12:37.599
<v Speaker 2>I'm good at, it is being consistent and it's tenacity.

0:12:37.679 --> 0:12:39.560
<v Speaker 2>I think those are really the skills that I've developed.

0:12:39.640 --> 0:12:42.719
<v Speaker 2>My grandmother was the saving grace. Anytime my mom would leave,

0:12:42.720 --> 0:12:44.240
<v Speaker 2>and she would leave for months at a time, a

0:12:44.240 --> 0:12:46.240
<v Speaker 2>couple of years at a time, I would just go

0:12:46.280 --> 0:12:50.560
<v Speaker 2>live with my grandmother and she was that consistency. It

0:12:50.559 --> 0:12:53.559
<v Speaker 2>just sucks she was so old. If Grandma's could be younger,

0:12:53.600 --> 0:12:56.439
<v Speaker 2>that'd be way cooler. But yeah, like my grandma was

0:12:56.480 --> 0:12:59.800
<v Speaker 2>what really gave me the idea that consistency even existed.

0:13:00.040 --> 0:13:02.560
<v Speaker 3>What advice do you have for young people who've had

0:13:02.559 --> 0:13:05.839
<v Speaker 3>a background like you and are trying to start their

0:13:05.840 --> 0:13:06.600
<v Speaker 3>adult lives.

0:13:06.600 --> 0:13:07.400
<v Speaker 4>What do you tell them?

0:13:07.559 --> 0:13:10.720
<v Speaker 2>I will tell them that if you climb out of

0:13:10.720 --> 0:13:12.880
<v Speaker 2>the hole, you're so much stronger when you get out

0:13:12.920 --> 0:13:15.960
<v Speaker 2>of the hole, and once you're back to even you

0:13:16.040 --> 0:13:20.640
<v Speaker 2>are so much farther ahead than anybody who didn't have

0:13:20.679 --> 0:13:24.600
<v Speaker 2>it as hard as you to weaponize whatever background you

0:13:24.640 --> 0:13:26.720
<v Speaker 2>come from and whatever way you can. And that's generally

0:13:26.760 --> 0:13:29.000
<v Speaker 2>the advice. I don't say it's easy. I will say, yeah,

0:13:29.000 --> 0:13:31.040
<v Speaker 2>it sucks. I didn't go to a good school. I

0:13:31.040 --> 0:13:33.679
<v Speaker 2>didn't have a good education. You don't either. But that

0:13:33.760 --> 0:13:36.120
<v Speaker 2>doesn't mean we can't use that to our advantage, because again,

0:13:36.160 --> 0:13:38.400
<v Speaker 2>that's sharpening a different iron that we get to use

0:13:38.640 --> 0:13:41.440
<v Speaker 2>that other people don't use unless they have to.

0:13:41.600 --> 0:13:41.680
<v Speaker 3>Right.

0:13:41.760 --> 0:13:45.559
<v Speaker 2>I think perspective is such a gift that nobody wants

0:13:45.600 --> 0:13:48.600
<v Speaker 2>to get until they have it, because perspective is hard.

0:13:48.640 --> 0:13:51.360
<v Speaker 2>You don't get perspective unless you go through something hard

0:13:51.720 --> 0:13:53.880
<v Speaker 2>like that's the gift that when you have it, you're like, man,

0:13:53.960 --> 0:13:56.200
<v Speaker 2>this is an awesome gift to have, but it did

0:13:56.200 --> 0:13:58.280
<v Speaker 2>not feel good while getting it. And I think real

0:13:58.320 --> 0:14:01.240
<v Speaker 2>talk like that and that somebody liked this has done

0:14:01.240 --> 0:14:02.960
<v Speaker 2>it that often helps as well.

0:14:03.520 --> 0:14:06.160
<v Speaker 3>I'm sure there must have been some people along the way,

0:14:06.200 --> 0:14:09.080
<v Speaker 3>in addition to your grandmother who helped you see beyond

0:14:09.120 --> 0:14:12.480
<v Speaker 3>your circumstances and in the future possibilities. You mentioned you

0:14:12.520 --> 0:14:15.600
<v Speaker 3>were a smart student. You read a lot who put

0:14:15.600 --> 0:14:17.920
<v Speaker 3>you on that track. How were those people who influenced you?

0:14:18.000 --> 0:14:19.240
<v Speaker 4>Were there people? Specifically?

0:14:20.240 --> 0:14:22.920
<v Speaker 2>My head football coach in high school's name was Vic Gandolf,

0:14:23.400 --> 0:14:28.320
<v Speaker 2>and he was really the first male influence that I

0:14:28.480 --> 0:14:32.960
<v Speaker 2>had that was hard on me, and it was of

0:14:33.040 --> 0:14:37.920
<v Speaker 2>extreme value because I knew he cared about me, and

0:14:38.040 --> 0:14:41.240
<v Speaker 2>I knew he wanted to see me be better, and

0:14:41.360 --> 0:14:43.000
<v Speaker 2>his way to do it was to be harder on me.

0:14:43.080 --> 0:14:44.480
<v Speaker 2>It was the first time I'd experienced that, and I

0:14:44.520 --> 0:14:45.840
<v Speaker 2>think a lot of people get that from a parent.

0:14:45.960 --> 0:14:46.640
<v Speaker 4>I didn't get that.

0:14:46.600 --> 0:14:49.560
<v Speaker 2>From a parent, So I think it was people providing

0:14:49.600 --> 0:14:54.240
<v Speaker 2>that consistency that gave me the fundamental jump off point

0:14:54.520 --> 0:14:57.320
<v Speaker 2>to even see that I could do more than what

0:14:57.440 --> 0:14:58.280
<v Speaker 2>was being done around me.

0:14:59.000 --> 0:15:02.240
<v Speaker 3>You've talked a little bit and places I've read that

0:15:02.280 --> 0:15:04.640
<v Speaker 3>you actually one of your regresses that you didn't get

0:15:04.640 --> 0:15:06.520
<v Speaker 3>to go to University of Arkansas, which, by the way,

0:15:06.560 --> 0:15:09.720
<v Speaker 3>they just gave you an honorary degree, So congratulations. Tell

0:15:09.760 --> 0:15:12.560
<v Speaker 3>me about that. Obsession with the razorbacks.

0:15:13.040 --> 0:15:16.960
<v Speaker 2>In Arkansas. We don't have any pro teams in Arkansas.

0:15:17.480 --> 0:15:21.120
<v Speaker 2>We don't have much, but we do have something that

0:15:21.680 --> 0:15:24.720
<v Speaker 2>kind of galvanizes the state, and that is the University

0:15:24.760 --> 0:15:28.280
<v Speaker 2>of Arkansas. Like that is pretty much everyone's pride and

0:15:28.360 --> 0:15:30.800
<v Speaker 2>joy I did not get to go to school there,

0:15:30.840 --> 0:15:32.800
<v Speaker 2>which was really hard for me because I always wanted

0:15:32.800 --> 0:15:35.800
<v Speaker 2>to go, but I had to work. And I think

0:15:35.800 --> 0:15:38.040
<v Speaker 2>you'll relate to this growing up in a small town

0:15:38.080 --> 0:15:39.720
<v Speaker 2>and understanding what it's like growing up in the South

0:15:39.760 --> 0:15:42.800
<v Speaker 2>and having to pay your own bills and insurance and food.

0:15:42.880 --> 0:15:46.080
<v Speaker 2>And I had to work, and I was waiting tables,

0:15:46.280 --> 0:15:48.640
<v Speaker 2>and I was begging for jobs. And I got a

0:15:48.680 --> 0:15:50.520
<v Speaker 2>job at a radio station and the radio was forty

0:15:50.520 --> 0:15:53.000
<v Speaker 2>five minutes away, and they hire me to switch out

0:15:53.000 --> 0:15:56.080
<v Speaker 2>a Rick D's Countdown CD and clean the front office.

0:15:56.160 --> 0:15:58.280
<v Speaker 2>And to me, that was like getting a job in

0:15:58.280 --> 0:16:00.360
<v Speaker 2>Los Angeles. I was like, this is crazy. I cannot

0:16:00.360 --> 0:16:02.000
<v Speaker 2>believe they're paying me to work at radio station.

0:16:02.280 --> 0:16:04.920
<v Speaker 4>Which city was that? In Bobby The radio station.

0:16:04.760 --> 0:16:06.720
<v Speaker 2>Was in Hot Springs, Arkansas, but I went to school

0:16:06.800 --> 0:16:09.120
<v Speaker 2>in Arkadelphia, Arkansas, so it was about a forty five

0:16:09.160 --> 0:16:10.240
<v Speaker 2>minute drive too.

0:16:10.440 --> 0:16:10.880
<v Speaker 4>And back.

0:16:11.320 --> 0:16:13.960
<v Speaker 2>But before my first shift on the weekend of cleaning

0:16:13.960 --> 0:16:17.240
<v Speaker 2>and flipping a CD, somebody got fired and I was

0:16:17.320 --> 0:16:17.760
<v Speaker 2>just there.

0:16:18.040 --> 0:16:19.480
<v Speaker 4>So they put me on on the weekends.

0:16:19.680 --> 0:16:21.920
<v Speaker 2>And as you know, my real name is not Bobby Bones,

0:16:21.920 --> 0:16:24.920
<v Speaker 2>it's Bobby Estell. And they said, Okay, your name is

0:16:24.960 --> 0:16:26.840
<v Speaker 2>going to be Bobby Bones or Bobby Z. And I

0:16:26.880 --> 0:16:29.120
<v Speaker 2>was like, man, Bobby Z sounds terrible, so at least

0:16:29.120 --> 0:16:31.240
<v Speaker 2>I'll sound like a pirate that sounds like a real human.

0:16:31.520 --> 0:16:32.640
<v Speaker 4>And that's how I got the name.

0:16:32.680 --> 0:16:35.800
<v Speaker 2>Working at that really small station in Hot Springs, Arkansas

0:16:36.080 --> 0:16:38.480
<v Speaker 2>while I went to college and so yes, I was

0:16:38.560 --> 0:16:40.520
<v Speaker 2>not able to go to the University of Arkansas, but

0:16:41.000 --> 0:16:42.840
<v Speaker 2>they did give me an honor, a doctorate, and when

0:16:42.840 --> 0:16:44.480
<v Speaker 2>I want campus, they have to call me doctor.

0:16:44.520 --> 0:16:45.280
<v Speaker 4>And that's pretty cool.

0:16:47.360 --> 0:16:56.160
<v Speaker 3>Moral Math and Magic right after this quick break, welcome

0:16:56.200 --> 0:16:58.200
<v Speaker 3>back to Math and Magic. Let's hear more from my

0:16:58.280 --> 0:17:03.560
<v Speaker 3>conversation with Bobby Bones. Tell us about your starting radio

0:17:03.640 --> 0:17:06.320
<v Speaker 3>So you go, you do the weekend shift. Where did

0:17:06.320 --> 0:17:08.320
<v Speaker 3>you go from there? What point did you begin to

0:17:08.359 --> 0:17:11.000
<v Speaker 3>be the Bobby Bones we sort of know and love

0:17:11.040 --> 0:17:12.080
<v Speaker 3>and appreciate today.

0:17:12.560 --> 0:17:14.760
<v Speaker 2>I think that guy came years later, as I was

0:17:14.760 --> 0:17:17.760
<v Speaker 2>trying to figure out what I could and couldn't do right.

0:17:17.920 --> 0:17:23.320
<v Speaker 2>I didn't have the traditional cool or deep booming radio voice.

0:17:23.800 --> 0:17:25.920
<v Speaker 2>I really tried to have it. I tried in every

0:17:25.920 --> 0:17:28.520
<v Speaker 2>way possible. And so I went from weekends and I

0:17:28.560 --> 0:17:31.800
<v Speaker 2>was doing weekend overnights, and then I would do weekend nights.

0:17:32.000 --> 0:17:35.879
<v Speaker 2>And the key to my success, at least at the beginning,

0:17:35.880 --> 0:17:38.960
<v Speaker 2>has always been to be exactly where I'm told to

0:17:38.960 --> 0:17:40.600
<v Speaker 2>be and where I said i'd be when I was

0:17:40.600 --> 0:17:43.200
<v Speaker 2>supposed to be there. And so I was really consistent

0:17:43.240 --> 0:17:45.600
<v Speaker 2>and if you needed me, I was there. There's a

0:17:45.640 --> 0:17:47.520
<v Speaker 2>lot of value in that. And so I went from

0:17:47.520 --> 0:17:49.840
<v Speaker 2>doing weekend nights too, I got the night shift. I'd

0:17:49.840 --> 0:17:51.439
<v Speaker 2>been at the station for about a year. I was

0:17:52.520 --> 0:17:56.960
<v Speaker 2>nineteen years old, and I had some offers pretty quickly

0:17:57.000 --> 0:17:59.560
<v Speaker 2>to move to like the tri cities like Johnson City,

0:17:59.600 --> 0:18:02.359
<v Speaker 2>Tennessee had stations that were interested in me coming to

0:18:02.400 --> 0:18:04.600
<v Speaker 2>do night shows and other markets. But no one in

0:18:04.640 --> 0:18:07.399
<v Speaker 2>my family had graduated high school, much less college, and

0:18:07.480 --> 0:18:10.639
<v Speaker 2>so my goal was to go and finish college. So

0:18:10.680 --> 0:18:14.560
<v Speaker 2>I stayed my entire run at KLAZ in Hot Springs, Arkansas.

0:18:14.640 --> 0:18:17.560
<v Speaker 2>I did nights. Looking back, it was awesome. I built

0:18:17.600 --> 0:18:22.560
<v Speaker 2>a really big, cool, fun night show, especially for that area.

0:18:23.000 --> 0:18:24.600
<v Speaker 2>From there, I went to Little Rock and I was

0:18:24.600 --> 0:18:27.160
<v Speaker 2>there like six months. From Little Rock, went to Austin,

0:18:27.200 --> 0:18:28.680
<v Speaker 2>Texas and never been to Austin in my life, and

0:18:28.720 --> 0:18:30.760
<v Speaker 2>that's where I started to kind of find who I

0:18:31.000 --> 0:18:35.000
<v Speaker 2>was and that I didn't have what was traditional. But again,

0:18:35.200 --> 0:18:37.600
<v Speaker 2>my weakness ended up being my biggest strength because I

0:18:37.640 --> 0:18:40.200
<v Speaker 2>didn't chase that anymore. I knew what I had was

0:18:40.240 --> 0:18:44.119
<v Speaker 2>the ability to talk to people, not at people, and

0:18:44.160 --> 0:18:46.880
<v Speaker 2>although I didn't sound like what was traditional, I did

0:18:47.040 --> 0:18:51.960
<v Speaker 2>sound like people that were traditionally in the lives of

0:18:52.000 --> 0:18:54.680
<v Speaker 2>the people that listened to my show, so it kind

0:18:54.680 --> 0:18:57.639
<v Speaker 2>of sounded like a friend and that worked. I did

0:18:57.800 --> 0:19:00.080
<v Speaker 2>nights in Austin, and they were going to flip the

0:19:00.119 --> 0:19:02.640
<v Speaker 2>format of the station in Austin and I just got

0:19:02.720 --> 0:19:05.680
<v Speaker 2>an offer to move to Seattle and do nights, and

0:19:06.000 --> 0:19:07.920
<v Speaker 2>I remember they called me in the office and said, Hey,

0:19:08.080 --> 0:19:09.119
<v Speaker 2>what can we do to keep you?

0:19:09.160 --> 0:19:10.320
<v Speaker 4>And I said I'd love to do mornings.

0:19:10.359 --> 0:19:13.240
<v Speaker 2>I was twenty two, and they were like, I don't

0:19:13.240 --> 0:19:15.080
<v Speaker 2>think that's going to be able to happen. I went

0:19:15.119 --> 0:19:17.200
<v Speaker 2>in that following Monday and they offered me fifty thousand

0:19:17.240 --> 0:19:18.960
<v Speaker 2>dollars a year to do mornings, and I thought I

0:19:19.000 --> 0:19:21.040
<v Speaker 2>was the richest. It was Beverly Hillbilly's, Bob. It was

0:19:21.080 --> 0:19:23.800
<v Speaker 2>Beverly Hillbilly's Just you know, thirty years later.

0:19:24.640 --> 0:19:27.400
<v Speaker 3>I love that You've done a number of high profile

0:19:27.440 --> 0:19:29.639
<v Speaker 3>TV projects. Let's hit a few of them. How did

0:19:29.720 --> 0:19:33.120
<v Speaker 3>you get on American Idol? What did you both contribute

0:19:33.160 --> 0:19:33.879
<v Speaker 3>and learn from that?

0:19:34.800 --> 0:19:40.320
<v Speaker 2>So everything that I've done in any other medium other

0:19:40.359 --> 0:19:43.080
<v Speaker 2>than radio is based off of my success in radio.

0:19:43.240 --> 0:19:47.000
<v Speaker 2>So you know, my hub of radio podcast has allowed

0:19:47.000 --> 0:19:50.040
<v Speaker 2>me to get in places and then they realize how

0:19:50.040 --> 0:19:53.320
<v Speaker 2>big the following is because of audio, and then they

0:19:53.440 --> 0:19:56.280
<v Speaker 2>allow me to expand. But I had done a pilot

0:19:56.320 --> 0:19:58.800
<v Speaker 2>for ABC at daytime talk show pilot with Deon Sanders.

0:19:58.800 --> 0:20:00.800
<v Speaker 2>It did not get picked up. So that's very disappointing

0:20:00.800 --> 0:20:02.800
<v Speaker 2>because we worked hard on it. But I had made

0:20:02.800 --> 0:20:04.919
<v Speaker 2>a couple of contacts, and it's all about relationships, and

0:20:04.920 --> 0:20:07.199
<v Speaker 2>I think if anything, they were able to see that

0:20:07.280 --> 0:20:10.640
<v Speaker 2>I have a bit of talent. But I was super consistent.

0:20:10.680 --> 0:20:13.359
<v Speaker 2>It's the key to my success. And they said, hey,

0:20:13.440 --> 0:20:15.240
<v Speaker 2>we need somebody to come in for one episode on

0:20:15.280 --> 0:20:18.119
<v Speaker 2>American Idol, and we want you to work with the

0:20:18.160 --> 0:20:22.159
<v Speaker 2>contestants on how to be interviewed, how to be on camera.

0:20:22.280 --> 0:20:23.560
<v Speaker 2>And it really was no more than that. It was

0:20:23.600 --> 0:20:25.720
<v Speaker 2>one episode, and so I was like cool. They didn't

0:20:25.760 --> 0:20:27.760
<v Speaker 2>know anything about me, the people that were running the show,

0:20:28.320 --> 0:20:30.760
<v Speaker 2>So I didn't tell them I was from Nashville because

0:20:30.760 --> 0:20:33.479
<v Speaker 2>I didn't want them to think that it was going

0:20:33.520 --> 0:20:35.160
<v Speaker 2>to be difficult for me to get to set.

0:20:35.840 --> 0:20:37.639
<v Speaker 4>So I do the job. I come, I crush it

0:20:37.680 --> 0:20:38.360
<v Speaker 4>for one episode.

0:20:38.400 --> 0:20:40.119
<v Speaker 2>But what they realized and what I was able to

0:20:40.160 --> 0:20:42.840
<v Speaker 2>do was talk to these kids and young adults because

0:20:42.880 --> 0:20:43.919
<v Speaker 2>a lot of them for the first time. I had

0:20:43.920 --> 0:20:45.920
<v Speaker 2>never been to Los Angeles or New York, and here

0:20:45.920 --> 0:20:47.560
<v Speaker 2>I am. I had the same story. I'd never been

0:20:47.560 --> 0:20:49.960
<v Speaker 2>to a big city like that until work got me there.

0:20:50.280 --> 0:20:53.639
<v Speaker 2>And as wide eyed as they were, that's what I

0:20:54.000 --> 0:20:57.840
<v Speaker 2>was not too long before that, So being able to

0:20:57.880 --> 0:21:00.400
<v Speaker 2>relate to their stories and situations, but also so having

0:21:00.400 --> 0:21:04.200
<v Speaker 2>the knowledge of knowing music, knowing how to be good

0:21:04.240 --> 0:21:07.000
<v Speaker 2>on Mike and on camera, knowing what songs to pick,

0:21:07.080 --> 0:21:10.280
<v Speaker 2>having a history of just studying music and pop culture

0:21:10.320 --> 0:21:12.680
<v Speaker 2>like all that helps. They put me on two episodes again.

0:21:12.720 --> 0:21:16.240
<v Speaker 2>They didn't know that I didn't live there. So I'm

0:21:16.240 --> 0:21:20.479
<v Speaker 2>making Union minimum, which is like two thousand dollars an

0:21:20.480 --> 0:21:22.760
<v Speaker 2>episode for the first two episodes, but it's costing me

0:21:22.800 --> 0:21:25.160
<v Speaker 2>about three thousand dollars an episode to be out there

0:21:25.359 --> 0:21:27.679
<v Speaker 2>because I happened to fly both ways. I'm having to

0:21:27.720 --> 0:21:30.119
<v Speaker 2>pay for my own hotel. I just didn't want to

0:21:30.160 --> 0:21:33.760
<v Speaker 2>be anw sence therefore they wouldn't work with me anymore.

0:21:33.760 --> 0:21:36.480
<v Speaker 2>In my mind, that's what happened. So they had me

0:21:36.520 --> 0:21:38.640
<v Speaker 2>back for a third episode. I'm down like four grand

0:21:38.640 --> 0:21:41.000
<v Speaker 2>at this point doing three episodes of American Idol, And

0:21:41.080 --> 0:21:43.159
<v Speaker 2>finally I told them, Hey, just so you guys know,

0:21:43.840 --> 0:21:45.760
<v Speaker 2>I've lost a bunch of money doing that. I love

0:21:45.800 --> 0:21:48.680
<v Speaker 2>doing it, but I don't live in LA and would

0:21:48.760 --> 0:21:50.560
<v Speaker 2>love to do more. But is there a way at

0:21:50.600 --> 0:21:53.520
<v Speaker 2>that you could compensate? And they were like, oh, yeah,

0:21:53.520 --> 0:21:55.320
<v Speaker 2>of course. So the final episode of the season one,

0:21:55.320 --> 0:21:57.240
<v Speaker 2>they gave me fifty thousand dollars and I'm like, oh,

0:21:57.280 --> 0:22:00.560
<v Speaker 2>this is awesome. I'd built a relationship with those guys.

0:22:01.040 --> 0:22:03.879
<v Speaker 2>They trusted me where they would send talent with me,

0:22:04.359 --> 0:22:07.440
<v Speaker 2>and Ryan was really starting to get busy doing Ryan

0:22:07.440 --> 0:22:10.000
<v Speaker 2>and Kelly and so there were times when Ryan couldn't

0:22:10.000 --> 0:22:12.600
<v Speaker 2>fly back to Los Angeles, so any of his junior

0:22:12.680 --> 0:22:16.040
<v Speaker 2>varsity duties they would have me do. I haven't filled

0:22:16.040 --> 0:22:17.480
<v Speaker 2>in his host for him once when he got sick,

0:22:17.560 --> 0:22:21.520
<v Speaker 2>so I was basically Ryan's JV squad, which to me awesome,

0:22:21.560 --> 0:22:23.600
<v Speaker 2>I'll take it. But they came back season two and

0:22:23.640 --> 0:22:24.600
<v Speaker 2>they were like, hey, we want you to be a

0:22:24.640 --> 0:22:26.600
<v Speaker 2>full time member. And I can tell you the pay

0:22:26.680 --> 0:22:28.680
<v Speaker 2>was about fifty times what it was for that one

0:22:28.760 --> 0:22:31.399
<v Speaker 2>final episode. And again it was because I showed up

0:22:31.400 --> 0:22:33.840
<v Speaker 2>on time every time and had the ability to talk

0:22:33.880 --> 0:22:35.720
<v Speaker 2>with people, not talk at them.

0:22:36.320 --> 0:22:38.960
<v Speaker 3>So Dancing with the Stars, I've never thought of you

0:22:39.000 --> 0:22:42.080
<v Speaker 3>as the amazing dancer, yet you won Dancing with the Stars.

0:22:42.119 --> 0:22:45.480
<v Speaker 4>What's that story? Well, still was an amazing dancer even

0:22:45.480 --> 0:22:46.040
<v Speaker 4>after I won.

0:22:46.760 --> 0:22:50.400
<v Speaker 2>The real story is and God's honest truth, they told

0:22:50.440 --> 0:22:52.640
<v Speaker 2>me after the final episode after I won the show,

0:22:52.680 --> 0:22:55.159
<v Speaker 2>because I was not good. I'd never danced before. I

0:22:55.240 --> 0:22:57.280
<v Speaker 2>was also the only person that had a job and

0:22:57.400 --> 0:22:59.960
<v Speaker 2>was working the entire show because a lot of people

0:23:00.320 --> 0:23:02.280
<v Speaker 2>on that are creatives and they cut off a time,

0:23:02.359 --> 0:23:04.160
<v Speaker 2>or they're ex athletes and they cut out a time

0:23:04.480 --> 0:23:06.800
<v Speaker 2>and they go and spend three months dancing on television.

0:23:07.200 --> 0:23:09.400
<v Speaker 2>I couldn't do that because I had a radio show

0:23:09.440 --> 0:23:12.439
<v Speaker 2>to do every single morning, and so I did the

0:23:12.480 --> 0:23:14.879
<v Speaker 2>show because I was in La So I would be

0:23:14.960 --> 0:23:17.639
<v Speaker 2>on at three am to eight am, and then I

0:23:17.640 --> 0:23:21.119
<v Speaker 2>would go and train for six eight hours, no dance

0:23:21.160 --> 0:23:25.040
<v Speaker 2>experience at all, and I am surviving. I am not thriving.

0:23:25.080 --> 0:23:26.879
<v Speaker 2>I never got great scores, but I was never in

0:23:26.960 --> 0:23:30.280
<v Speaker 2>the bottom three. It's a bit controversial because I wasn't good,

0:23:30.320 --> 0:23:32.040
<v Speaker 2>but I took it very seriously.

0:23:33.280 --> 0:23:35.880
<v Speaker 4>I trained really hard. I ended up winning the show.

0:23:36.640 --> 0:23:40.240
<v Speaker 2>The executive told me at ABC, he said, hey, look,

0:23:40.320 --> 0:23:43.880
<v Speaker 2>we knew about after episode one or two that nobody

0:23:43.920 --> 0:23:45.040
<v Speaker 2>had the following you did.

0:23:45.160 --> 0:23:45.240
<v Speaker 4>That.

0:23:45.320 --> 0:23:48.280
<v Speaker 2>There were people with millions and millions on social media

0:23:48.680 --> 0:23:50.560
<v Speaker 2>and I have a million, a couple million, but with

0:23:50.640 --> 0:23:53.080
<v Speaker 2>like tens of millions that didn't have the following that

0:23:53.119 --> 0:23:54.920
<v Speaker 2>you did. And it was because the people that listen

0:23:54.960 --> 0:23:56.960
<v Speaker 2>to my radio show and podcasts came along with me.

0:23:57.160 --> 0:23:59.000
<v Speaker 2>That was the whole reason I won. They saw I

0:23:59.080 --> 0:24:03.160
<v Speaker 2>was serious about it. I was, and that's what allowed

0:24:03.160 --> 0:24:05.760
<v Speaker 2>me to win that show. Was like, my people came

0:24:05.800 --> 0:24:06.399
<v Speaker 2>along with me.

0:24:07.240 --> 0:24:10.280
<v Speaker 3>So how does being on TV different from being on

0:24:10.320 --> 0:24:10.800
<v Speaker 3>the radio.

0:24:11.200 --> 0:24:13.280
<v Speaker 4>You got to put on more makeup. That sucks. You

0:24:13.320 --> 0:24:14.400
<v Speaker 4>got to wait around a lot.

0:24:15.080 --> 0:24:19.520
<v Speaker 2>I love doing audio, doing radio, doing podcasting more than

0:24:19.560 --> 0:24:22.199
<v Speaker 2>anything in the whole world. TV is so fickle, and

0:24:22.240 --> 0:24:25.800
<v Speaker 2>you go job to job again. I'll give some more

0:24:25.800 --> 0:24:28.520
<v Speaker 2>credit to Ryan Seacrest. When we did Idle together, we

0:24:28.560 --> 0:24:31.760
<v Speaker 2>would talk about that and he would go, hey, TV's fun,

0:24:32.000 --> 0:24:35.199
<v Speaker 2>it's glamorous. It makes you cool for a second. But

0:24:35.960 --> 0:24:39.320
<v Speaker 2>if you want a sustaining career and you want people

0:24:39.320 --> 0:24:42.280
<v Speaker 2>to stay with you, it's audio. I've always felt that

0:24:42.320 --> 0:24:44.200
<v Speaker 2>way too, you know, I always wanted to have a

0:24:44.320 --> 0:24:46.080
<v Speaker 2>late night talk show. What's cool now is you can

0:24:46.119 --> 0:24:48.080
<v Speaker 2>do that. You just turn some cameras on and you

0:24:48.119 --> 0:24:51.720
<v Speaker 2>also record the audio for a podcast. And so television

0:24:51.760 --> 0:24:53.520
<v Speaker 2>has been fun. It's allowed me to try things. I've

0:24:53.560 --> 0:24:55.600
<v Speaker 2>gotten hurt a few times. I did a show called

0:24:55.600 --> 0:24:58.720
<v Speaker 2>Breaking Bobby Bones, Let Me on Fire, through Me Off Buildings.

0:24:58.440 --> 0:24:59.280
<v Speaker 4>Like all that's happened.

0:24:59.280 --> 0:25:02.159
<v Speaker 2>I feel like I've been to have a pretty successful

0:25:02.160 --> 0:25:06.280
<v Speaker 2>television career, but it doesn't feel as authentic, even at

0:25:06.280 --> 0:25:08.400
<v Speaker 2>its most authentic, as audio does.

0:25:09.040 --> 0:25:10.600
<v Speaker 4>Let's jump to podcasting.

0:25:11.040 --> 0:25:13.919
<v Speaker 3>Some people call it radio on demand, like Netflix is

0:25:13.960 --> 0:25:18.360
<v Speaker 3>probably TV on demand. How does podcasting differ from doing

0:25:18.440 --> 0:25:19.640
<v Speaker 3>a live radio show.

0:25:19.960 --> 0:25:22.720
<v Speaker 2>I think if you love long form like super long

0:25:22.800 --> 0:25:27.639
<v Speaker 2>form media, which I do, podcasting is a plus. I

0:25:27.680 --> 0:25:29.959
<v Speaker 2>think it just kind of depends what your schedule is, right.

0:25:30.000 --> 0:25:32.960
<v Speaker 2>I'm trying to make content to fit everybody's schedule that

0:25:33.000 --> 0:25:35.159
<v Speaker 2>has every different kind of schedule. So if you got

0:25:35.200 --> 0:25:37.600
<v Speaker 2>thirty seconds, I got something for you on the YouTube

0:25:37.680 --> 0:25:40.879
<v Speaker 2>channel or my social if you have an hour and

0:25:40.920 --> 0:25:43.680
<v Speaker 2>fifteen minutes. I had Ringo Star over at the house

0:25:43.720 --> 0:25:45.320
<v Speaker 2>and it was crazy, and we did an hour and

0:25:45.359 --> 0:25:48.040
<v Speaker 2>fifteen minutes talking about the Beatles and talking about country music.

0:25:48.200 --> 0:25:51.960
<v Speaker 2>Podcasting allows me to really get down in.

0:25:51.880 --> 0:25:53.560
<v Speaker 4>The weeds a little bit. Even this conversation.

0:25:53.760 --> 0:25:57.800
<v Speaker 2>We probably wouldn't get to have this on my morning

0:25:57.880 --> 0:26:02.359
<v Speaker 2>radio show, mostly for time reasons. But sitting here with

0:26:02.400 --> 0:26:04.480
<v Speaker 2>you now, we could do this for three hours with

0:26:04.520 --> 0:26:07.359
<v Speaker 2>really no restrictions. Now that's not for everybody, but for

0:26:07.400 --> 0:26:10.080
<v Speaker 2>the people it's four It really fills a need and

0:26:10.119 --> 0:26:11.359
<v Speaker 2>I'm one of those people that need it.

0:26:11.720 --> 0:26:14.560
<v Speaker 3>You're the host of the iHeart Country Festival in Austin

0:26:14.600 --> 0:26:18.119
<v Speaker 3>each year. How does that fit with everything else you do?

0:26:18.600 --> 0:26:20.840
<v Speaker 2>It's kind of the tent pole of everything else I do.

0:26:21.440 --> 0:26:25.520
<v Speaker 2>All of my success has been because of the success

0:26:25.600 --> 0:26:29.439
<v Speaker 2>and the investment in me with the radio show. You know,

0:26:29.680 --> 0:26:32.560
<v Speaker 2>there's the wedding and the wedding reception, and so the

0:26:32.720 --> 0:26:36.560
<v Speaker 2>iHeart Country Festival that's kind of the wedding reception of

0:26:36.800 --> 0:26:39.600
<v Speaker 2>the job. And what's been really cool is I've played

0:26:39.640 --> 0:26:42.880
<v Speaker 2>the festival four times. I've hosted it I think nine

0:26:42.960 --> 0:26:46.040
<v Speaker 2>or ten times at this point. So I feel like

0:26:46.080 --> 0:26:50.000
<v Speaker 2>I'm as ingrained as that festival is to just this

0:26:50.119 --> 0:26:53.000
<v Speaker 2>time of year. And Austin is a great city for it.

0:26:53.000 --> 0:26:54.919
<v Speaker 2>It's not Nashville. Nashville people tend to get a bit

0:26:54.960 --> 0:26:56.760
<v Speaker 2>jaded because it's always here Austin.

0:26:56.800 --> 0:26:57.879
<v Speaker 4>I lived there for twelve years.

0:26:58.040 --> 0:27:01.239
<v Speaker 2>People love music, it's it's a great place to go

0:27:01.280 --> 0:27:03.600
<v Speaker 2>and have this festival. The artists love it as well,

0:27:03.920 --> 0:27:05.520
<v Speaker 2>and so for me is kind of the party and

0:27:05.560 --> 0:27:07.439
<v Speaker 2>the celebration of what we've been able to do and

0:27:07.480 --> 0:27:08.359
<v Speaker 2>also what we're doing.

0:27:08.480 --> 0:27:10.000
<v Speaker 4>But also with my friends.

0:27:10.119 --> 0:27:12.639
<v Speaker 2>Again, those guys, I think there are three acts that

0:27:12.680 --> 0:27:15.000
<v Speaker 2>played my literal wedding. I didn't pay them. They're just

0:27:15.080 --> 0:27:17.040
<v Speaker 2>my friends who were coming to the wedding anyway. So

0:27:17.080 --> 0:27:18.320
<v Speaker 2>they got up there and sang songs.

0:27:18.920 --> 0:27:22.679
<v Speaker 3>You've done some amazing interviews. What do you try to

0:27:22.800 --> 0:27:25.119
<v Speaker 3>get each time you interview with someone?

0:27:26.440 --> 0:27:31.280
<v Speaker 2>I try to feel what they're feeling when we start,

0:27:31.440 --> 0:27:36.440
<v Speaker 2>because I can go into an interview with my goals,

0:27:36.840 --> 0:27:40.000
<v Speaker 2>even an agenda, but if the person isn't feeling it,

0:27:40.720 --> 0:27:45.000
<v Speaker 2>I think now I have the emotional intelligence to roll

0:27:45.000 --> 0:27:48.600
<v Speaker 2>with them and trust that I will get us somewhere,

0:27:49.240 --> 0:27:52.560
<v Speaker 2>if not just as good better. So I think silence

0:27:53.080 --> 0:27:57.000
<v Speaker 2>is a massive weapon that I now am comfortable using.

0:27:57.800 --> 0:28:00.920
<v Speaker 2>And it's hard to be silent interview. It feels awkward.

0:28:01.000 --> 0:28:03.560
<v Speaker 2>Some people always want there to be sound. Some people

0:28:03.600 --> 0:28:07.200
<v Speaker 2>that are doing interviews, if there's a gap, they want

0:28:07.200 --> 0:28:10.679
<v Speaker 2>to fill it. I feel now comfortable enough in my

0:28:10.760 --> 0:28:14.960
<v Speaker 2>own skin and interviewing skills to sit in silence for

0:28:15.040 --> 0:28:18.879
<v Speaker 2>a second, because what happens is the person being interviewed

0:28:18.880 --> 0:28:23.040
<v Speaker 2>often gives their best if there's silence, because they put

0:28:23.080 --> 0:28:26.800
<v Speaker 2>the pressure on them to continue allowing you into their lives.

0:28:26.840 --> 0:28:30.040
<v Speaker 2>More So, I think for me, I have an idea

0:28:30.080 --> 0:28:32.399
<v Speaker 2>of what I want, I'll quickly change.

0:28:32.640 --> 0:28:32.800
<v Speaker 4>You know.

0:28:32.840 --> 0:28:35.400
<v Speaker 2>It's like if you have an offensive plan, but they've

0:28:35.440 --> 0:28:37.560
<v Speaker 2>got eight guys in the box. You're not going to

0:28:37.640 --> 0:28:38.960
<v Speaker 2>run the ball, so you're now going to have to

0:28:38.960 --> 0:28:40.720
<v Speaker 2>throw the ball, so you better adjust quickly. I think

0:28:40.720 --> 0:28:43.560
<v Speaker 2>now I feel comfortable doing that, and that happens a lot,

0:28:43.760 --> 0:28:46.520
<v Speaker 2>and when it doesn't, it's awesome, but when it does,

0:28:46.680 --> 0:28:48.320
<v Speaker 2>there have been times where it's better than it would

0:28:48.360 --> 0:28:52.160
<v Speaker 2>have been regardless. I think just being comfortable knowing that

0:28:52.560 --> 0:28:55.440
<v Speaker 2>and trusting myself to modify on the move has been

0:28:55.600 --> 0:28:57.760
<v Speaker 2>really great for me, and that just comes from reps,

0:28:57.800 --> 0:28:59.160
<v Speaker 2>honestly doing it over and over again.

0:29:00.240 --> 0:29:02.920
<v Speaker 4>Been intimidated by any of the stars interview.

0:29:04.120 --> 0:29:06.200
<v Speaker 2>At first, I think I was because they were all rich.

0:29:06.880 --> 0:29:09.240
<v Speaker 2>And what's weird is I'm rich now too, thanks to you,

0:29:09.280 --> 0:29:12.040
<v Speaker 2>So that part's gone. So I was always like, man,

0:29:12.040 --> 0:29:14.760
<v Speaker 2>people with money, I'm just so intimidated by them. But

0:29:14.920 --> 0:29:21.360
<v Speaker 2>now it's there's an understanding with creatives that I'm talking

0:29:21.400 --> 0:29:23.200
<v Speaker 2>to that we all kind of have a screw loose.

0:29:23.320 --> 0:29:26.200
<v Speaker 2>It just happens to be the right screw we're able

0:29:26.240 --> 0:29:29.120
<v Speaker 2>to create something really cool. And also, as I've been

0:29:29.120 --> 0:29:31.000
<v Speaker 2>in Nashville and got to be friends with a lot

0:29:31.120 --> 0:29:35.240
<v Speaker 2>of the men women that have come up around the

0:29:35.280 --> 0:29:37.560
<v Speaker 2>same time, meaning they didn't have much success and now

0:29:37.600 --> 0:29:40.520
<v Speaker 2>they're massive. They're just normal people. But it's easy to

0:29:40.560 --> 0:29:42.960
<v Speaker 2>say that until you actually see that. You know, I

0:29:42.960 --> 0:29:44.920
<v Speaker 2>did idol with Luke Bryan for four years and we

0:29:44.920 --> 0:29:47.480
<v Speaker 2>would travel to and from and looks like a close friend,

0:29:47.480 --> 0:29:50.160
<v Speaker 2>but looks like the most normal guy. And I mentioned

0:29:50.240 --> 0:29:52.960
<v Speaker 2>Ringo Star earlier and I wasn't intimidated by him, but

0:29:53.040 --> 0:29:57.080
<v Speaker 2>what I was intimidated by was the history of him.

0:29:57.800 --> 0:30:02.280
<v Speaker 2>And I think my intimidation kind of rooted in I'd

0:30:02.400 --> 0:30:04.800
<v Speaker 2>rather not screw this up because of the history of

0:30:04.840 --> 0:30:08.560
<v Speaker 2>who I'm sitting with. So a moment can be intimidating now,

0:30:08.840 --> 0:30:11.400
<v Speaker 2>I think way more than a person can, because in

0:30:11.480 --> 0:30:14.360
<v Speaker 2>the end, we're all awesome and flawed. But it's taken

0:30:14.400 --> 0:30:15.520
<v Speaker 2>me a long time to realize that.

0:30:16.000 --> 0:30:17.840
<v Speaker 3>I think, of all the interviewers you've done, that's the

0:30:17.880 --> 0:30:20.240
<v Speaker 3>only one you ever sent me a text about.

0:30:20.680 --> 0:30:22.720
<v Speaker 4>With the picture then okay.

0:30:22.640 --> 0:30:24.800
<v Speaker 2>And that's why, because I also know, I know you

0:30:24.840 --> 0:30:27.040
<v Speaker 2>appreciate the history of it aside from it being Ringo,

0:30:27.080 --> 0:30:30.160
<v Speaker 2>and that's cool. It was kind of like, hey, Bob,

0:30:30.200 --> 0:30:32.880
<v Speaker 2>you're like me, You'll really appreciate this. This is real

0:30:33.000 --> 0:30:35.000
<v Speaker 2>history that we're getting to be a part of right Now.

0:30:35.440 --> 0:30:39.120
<v Speaker 3>Let's talk a little bit about ambition and expectations. When

0:30:39.120 --> 0:30:42.640
<v Speaker 3>you're growing up in Mountain Pine, did you think you'd

0:30:42.680 --> 0:30:44.920
<v Speaker 3>be successful as an adult? What kind of dreams of

0:30:44.960 --> 0:30:46.360
<v Speaker 3>the future did you allow.

0:30:46.080 --> 0:30:46.800
<v Speaker 4>Yourself to have.

0:30:47.520 --> 0:30:51.479
<v Speaker 2>Oh yeah, I thought I'd be so successful, only because

0:30:51.560 --> 0:30:53.800
<v Speaker 2>if I didn't believe that, I don't think I would have.

0:30:53.800 --> 0:30:54.440
<v Speaker 4>Got out of there.

0:30:54.800 --> 0:30:57.600
<v Speaker 2>So there was never a lack of confidence. At times,

0:30:57.640 --> 0:30:59.080
<v Speaker 2>there was a lack of understanding how I was going

0:30:59.160 --> 0:31:02.560
<v Speaker 2>to do it because nobody else around me was doing it.

0:31:02.680 --> 0:31:05.560
<v Speaker 2>That was TV like moving out of your town, moving

0:31:05.560 --> 0:31:08.800
<v Speaker 2>out of Arkansas. That was television only that wasn't real life.

0:31:08.840 --> 0:31:10.440
<v Speaker 2>I was never told I couldn't do something. I think

0:31:10.440 --> 0:31:13.400
<v Speaker 2>that's pretty cool. I was not shown how to do anything,

0:31:13.880 --> 0:31:16.640
<v Speaker 2>But I was never told I couldn't. And so I

0:31:16.760 --> 0:31:21.160
<v Speaker 2>was just naive enough and just confident enough to lean

0:31:21.200 --> 0:31:23.520
<v Speaker 2>into it and really not have a plan B.

0:31:24.120 --> 0:31:25.800
<v Speaker 4>And that's what I did. You know.

0:31:25.800 --> 0:31:28.120
<v Speaker 3>It's interesting there's a lot of talk in America about

0:31:29.200 --> 0:31:31.000
<v Speaker 3>people and living in poverty, etc.

0:31:31.440 --> 0:31:32.680
<v Speaker 4>But all of us who.

0:31:32.520 --> 0:31:35.200
<v Speaker 3>Were poor, I think, probably share one trait, as we

0:31:35.280 --> 0:31:38.920
<v Speaker 3>all dreamed about doing really well.

0:31:39.320 --> 0:31:44.080
<v Speaker 2>To me, it was more I just want to be

0:31:44.240 --> 0:31:47.520
<v Speaker 2>fulfilled and not hate my job. Everybody hated their job,

0:31:48.120 --> 0:31:49.920
<v Speaker 2>like my stepdad when my mom got married, he hated

0:31:49.960 --> 0:31:52.200
<v Speaker 2>going to the mill. Anybody did it every day, and

0:31:52.280 --> 0:31:57.040
<v Speaker 2>so I didn't want that, and I had crazy aspirations,

0:31:57.280 --> 0:31:59.520
<v Speaker 2>and I knew they were crazy then, but also knew

0:31:59.560 --> 0:32:03.160
<v Speaker 2>that every once in a while something crazy happens to

0:32:03.200 --> 0:32:06.960
<v Speaker 2>people that have crazy dreams, and so it also didn't

0:32:06.960 --> 0:32:10.320
<v Speaker 2>happen overnight. There's revisionist history that it was like all

0:32:10.320 --> 0:32:12.840
<v Speaker 2>of a sudden, I'm born in Arkansas, Boom, I have

0:32:12.880 --> 0:32:15.880
<v Speaker 2>a national radio show, Like there never really was this

0:32:15.960 --> 0:32:19.560
<v Speaker 2>moment where everything changed. It was one rung of the ladder,

0:32:19.840 --> 0:32:23.280
<v Speaker 2>sometimes falling down a couple of rungs, and slowly growing it.

0:32:23.600 --> 0:32:27.840
<v Speaker 3>You know, this podcast is actually for marketers, Math and

0:32:27.920 --> 0:32:30.960
<v Speaker 3>Magic stories from the frontiers of marketing. A lot of

0:32:31.040 --> 0:32:34.360
<v Speaker 3>marketers don't listen to country music, and they don't really

0:32:34.360 --> 0:32:37.520
<v Speaker 3>have an understanding of it. What advice would you give

0:32:37.600 --> 0:32:39.560
<v Speaker 3>them about how they should use it.

0:32:40.200 --> 0:32:42.200
<v Speaker 2>I think what happens with people who don't listen to

0:32:42.200 --> 0:32:46.360
<v Speaker 2>country music is that they've probably been conditioned that country

0:32:46.440 --> 0:32:49.800
<v Speaker 2>music is a cariacture of what it really is. I

0:32:49.800 --> 0:32:52.720
<v Speaker 2>think if you were to go to somebody says, oh,

0:32:52.760 --> 0:32:54.200
<v Speaker 2>do you listen to country, and they're like, no, they

0:32:54.280 --> 0:32:56.600
<v Speaker 2>do an impression of country. They'd go battle, Lame, Dame down.

0:32:57.280 --> 0:32:59.040
<v Speaker 2>And there is part of that and it's rooted in that.

0:32:59.080 --> 0:33:01.600
<v Speaker 2>But what the country music is to me is just

0:33:02.600 --> 0:33:09.440
<v Speaker 2>authentic lyrics, music with mostly real instruments, stories, and then

0:33:09.560 --> 0:33:12.880
<v Speaker 2>loyalty to artists like I talked about earlier, loyalty to people,

0:33:13.240 --> 0:33:16.280
<v Speaker 2>loyalty just like loyalty they want with their products.

0:33:16.360 --> 0:33:16.520
<v Speaker 4>Right.

0:33:16.560 --> 0:33:19.080
<v Speaker 2>I think that's what country music is. It is based

0:33:19.120 --> 0:33:21.120
<v Speaker 2>in loyalty. It's got to be good or people aren't

0:33:21.120 --> 0:33:23.000
<v Speaker 2>gonna like it. There's a reason that these guys are

0:33:23.040 --> 0:33:26.120
<v Speaker 2>selling out football stadiums, and it's not because there's a

0:33:26.120 --> 0:33:28.200
<v Speaker 2>bunch of people in overall showing up, which by the way,

0:33:28.200 --> 0:33:31.040
<v Speaker 2>I had many pair of overalls and God bless overalls.

0:33:31.080 --> 0:33:33.840
<v Speaker 2>But it's normal people that are going to normal jobs

0:33:33.840 --> 0:33:36.120
<v Speaker 2>that have money that spends just like anyone else's does,

0:33:36.360 --> 0:33:40.600
<v Speaker 2>but oftentimes feel like they're not paid the attention to

0:33:40.800 --> 0:33:42.560
<v Speaker 2>because they're not in La or New York.

0:33:42.920 --> 0:33:44.880
<v Speaker 4>And I relate to that so much.

0:33:45.720 --> 0:33:48.800
<v Speaker 3>So still a little advice here, if you could go

0:33:48.920 --> 0:33:51.520
<v Speaker 3>back in time. What advice would you give your twenty

0:33:51.560 --> 0:33:52.400
<v Speaker 3>one year old self.

0:33:52.880 --> 0:33:55.719
<v Speaker 4>It's just tenacity is a talent.

0:33:56.000 --> 0:33:59.480
<v Speaker 2>Because I never felt like I was super talented at anything,

0:33:59.520 --> 0:34:02.800
<v Speaker 2>because I ever had one skill that I can lean on.

0:34:02.840 --> 0:34:07.760
<v Speaker 2>It couldn't sing, didn't have a great voice, wasn't super funny,

0:34:08.080 --> 0:34:10.160
<v Speaker 2>didn't have really one thing that I knew if all

0:34:10.200 --> 0:34:13.040
<v Speaker 2>else went wrong, I could lean on this talent. But

0:34:13.480 --> 0:34:15.759
<v Speaker 2>as I got older, I started to realize that being

0:34:15.800 --> 0:34:21.120
<v Speaker 2>tenacious and not stopping being tenacious, that's a real talent.

0:34:21.840 --> 0:34:26.840
<v Speaker 2>And I would just say, continue to be tenacious, continue

0:34:26.840 --> 0:34:29.560
<v Speaker 2>to be curious, and it's all going to happen. It

0:34:29.560 --> 0:34:32.160
<v Speaker 2>may not happen at the pace that you want. Sometimes

0:34:32.200 --> 0:34:34.279
<v Speaker 2>it may happen faster than you want. Sometimes it may

0:34:34.320 --> 0:34:36.120
<v Speaker 2>happen in a way that you're not ready for. But

0:34:36.880 --> 0:34:39.440
<v Speaker 2>if you just keep pushing, eventually it'll happen.

0:34:40.760 --> 0:34:43.600
<v Speaker 3>Bobby, it is a real honor and pleasure to work

0:34:43.640 --> 0:34:48.000
<v Speaker 3>with you here at iHeart, and it's rewarding to watch

0:34:48.040 --> 0:34:50.880
<v Speaker 3>the audience you've built on the radio and podcast and

0:34:50.960 --> 0:34:53.359
<v Speaker 3>see how you take such great care of them. Thank

0:34:53.440 --> 0:34:55.240
<v Speaker 3>you and thanks for the insights today.

0:34:55.960 --> 0:34:58.799
<v Speaker 2>Yeah, thank you for having me and I'll just do

0:34:58.920 --> 0:35:01.080
<v Speaker 2>the shameless. You can put a lot of touch on

0:35:01.080 --> 0:35:03.520
<v Speaker 2>my fingertips right now. I literally wouldn't be here if

0:35:03.520 --> 0:35:05.880
<v Speaker 2>it weren't for a guy from a small town in

0:35:05.880 --> 0:35:10.080
<v Speaker 2>Mississippi who believed in a small town kid from Arkansas

0:35:10.480 --> 0:35:14.279
<v Speaker 2>and going, we're going to invest in you. Therefore we

0:35:14.400 --> 0:35:17.200
<v Speaker 2>believe in you and the guy his name is Bob,

0:35:17.320 --> 0:35:19.200
<v Speaker 2>just like my name. So I would not be here

0:35:19.239 --> 0:35:23.160
<v Speaker 2>without mister Bob Pittman. You're from a small town and

0:35:23.239 --> 0:35:26.840
<v Speaker 2>it takes people like you to do things sometimes for

0:35:26.880 --> 0:35:29.480
<v Speaker 2>people like me to go okay, someone else did it

0:35:29.520 --> 0:35:29.960
<v Speaker 2>before me.

0:35:30.000 --> 0:35:31.799
<v Speaker 4>I think I can really dial in as well.

0:35:31.840 --> 0:35:33.800
<v Speaker 2>So without me being able to see that, and without

0:35:33.800 --> 0:35:36.640
<v Speaker 2>you believing in me, I definitely wouldn't be here today.

0:35:36.800 --> 0:35:39.080
<v Speaker 3>Well, you've been one of the great investments of our company.

0:35:39.120 --> 0:35:39.760
<v Speaker 4>Thanks Bobby.

0:35:41.560 --> 0:35:43.200
<v Speaker 3>Here are a few things I picked up from my

0:35:43.320 --> 0:35:48.560
<v Speaker 3>conversation with Bobby. One, consistency can be everything. Bobby didn't

0:35:48.600 --> 0:35:51.440
<v Speaker 3>feel like he had an especially deep radio voice. He

0:35:51.480 --> 0:35:54.720
<v Speaker 3>actually didn't think he had any special skills, but early

0:35:54.760 --> 0:35:57.720
<v Speaker 3>in his career, if stations needed him, he was there.

0:35:58.239 --> 0:36:01.880
<v Speaker 3>Bobby's dependability continue. You need to benefit him for years to come.

0:36:02.040 --> 0:36:02.759
<v Speaker 4>It still does.

0:36:03.320 --> 0:36:07.040
<v Speaker 3>Being reliable and tenacious or talents in themselves.

0:36:06.760 --> 0:36:11.640
<v Speaker 4>And they won't go unnoticed. Two. Own your story. Bobby

0:36:11.680 --> 0:36:12.759
<v Speaker 4>has a strong sense of.

0:36:12.719 --> 0:36:15.480
<v Speaker 3>Identity, shaped by the unique perspective he gained through his

0:36:15.600 --> 0:36:20.200
<v Speaker 3>challenging childhood. Perspective is a hard won strength that you

0:36:20.239 --> 0:36:23.200
<v Speaker 3>shouldn't take for granted. Bobby has used it to connect

0:36:23.200 --> 0:36:26.160
<v Speaker 3>with his listeners and build an incredibly loyal fan base.

0:36:26.680 --> 0:36:30.359
<v Speaker 3>He knows that the intimacy and authenticity of audio has

0:36:30.400 --> 0:36:33.680
<v Speaker 3>allowed him to show up as himself. That's part of

0:36:33.719 --> 0:36:35.040
<v Speaker 3>what makes him stand out.

0:36:34.840 --> 0:36:37.080
<v Speaker 4>From the crowd. Three.

0:36:37.280 --> 0:36:41.000
<v Speaker 3>Emotional intelligence is a muscle you can train. Bobby has

0:36:41.040 --> 0:36:44.120
<v Speaker 3>a deep connection with his fans, but he also had

0:36:44.120 --> 0:36:47.240
<v Speaker 3>to learn how to engage his guests. Conducting a great

0:36:47.280 --> 0:36:49.000
<v Speaker 3>interview doesn't mean sticking to.

0:36:48.960 --> 0:36:50.160
<v Speaker 4>A pre prepared script.

0:36:50.560 --> 0:36:54.120
<v Speaker 3>It means listening and understanding where someone is coming from.

0:36:54.480 --> 0:36:57.840
<v Speaker 3>Interviewing didn't always come naturally to Bobby, but he developed

0:36:57.840 --> 0:37:01.160
<v Speaker 3>the skill by doing it over and over and over again.

0:37:01.719 --> 0:37:04.759
<v Speaker 3>Whether you're in the studio, a conference room, or a boardroom,

0:37:05.160 --> 0:37:08.520
<v Speaker 3>growing your emotional intelligence can make you more adaptable in

0:37:08.560 --> 0:37:12.000
<v Speaker 3>any situation. I'm Bob Pittman. Thanks for listening.

0:37:13.760 --> 0:37:15.160
<v Speaker 4>That's it for today's episode.

0:37:15.239 --> 0:37:17.719
<v Speaker 1>Thanks so much for listening to Math and Magic, a

0:37:17.760 --> 0:37:21.560
<v Speaker 1>production of iHeart Podcasts. The show is created and hosted

0:37:21.600 --> 0:37:25.160
<v Speaker 1>by Bob Pittman. Special thanks to Sidney Rosenbloom for booking

0:37:25.160 --> 0:37:28.000
<v Speaker 1>and wrangling our wonderful talent, which is no small feat.

0:37:28.360 --> 0:37:32.040
<v Speaker 1>The Math and Magic team is Jessica Crimechich and Baheed Fraser.

0:37:32.360 --> 0:37:36.160
<v Speaker 1>Our executive producers are Ali Perry and Nikki Etour. Until

0:37:36.200 --> 0:37:36.680
<v Speaker 1>next time.