WEBVTT - Second Cup: Create online water cooler moments

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<v Speaker 1>Welcome to Before Breakfast, a production of I Heart Radio.

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<v Speaker 1>Good Morning, This is Laura. Welcome to the Before Breakfast podcast.

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<v Speaker 1>Today's tip is about how to create online water cooler moments,

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<v Speaker 1>that is, little moments of connection with people you mostly

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<v Speaker 1>interact with virtually. This tip, like several other networking tips

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<v Speaker 1>we've discussed this week, comes from writer and investor J.

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<v Speaker 1>Kelly Howey's book Build Your Dream Network. If you think

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<v Speaker 1>about the proverbial office water cooler, it's where people gather

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<v Speaker 1>to share information and get to know each other. The

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<v Speaker 1>downside of a real physical water cooler is that you're

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<v Speaker 1>limited to the people in your actual office and realistically

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<v Speaker 1>on your corner of your floor. The online world is

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<v Speaker 1>much more vast. You could meet anyone at this virtual

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<v Speaker 1>water cooler, and by visit frequently, you increase the chances

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<v Speaker 1>of making real connections, even with fairly high profile people

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<v Speaker 1>in your industry. How we suggest that you should aim

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<v Speaker 1>to create multiple touch points when creating your own online

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<v Speaker 1>water cooler moments. She offers a menu of items to consider.

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<v Speaker 1>For instance, if the person is an influencer, follow their

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<v Speaker 1>posts on linked In, sign up for their newsletter, write

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<v Speaker 1>an Amazon review for their book. Even well read books

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<v Speaker 1>might have only a hundred or so reviews, which means

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<v Speaker 1>that yours will get seen. You can read and comment

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<v Speaker 1>on the person's blog posts or Instagram posts, and the

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<v Speaker 1>more you do this, the more your name will become

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<v Speaker 1>known to the blogger and their community. You can subscribe

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<v Speaker 1>to and spread the word about their podcasts, and of

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<v Speaker 1>course rate their podcasts on Apple Podcasts. You can share

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<v Speaker 1>their content on Facebook or by retweeting it. You can

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<v Speaker 1>use their particular hashtags. Many people search on Twitter or

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<v Speaker 1>Instagram for their hashtags, and we'll see this touch point.

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<v Speaker 1>This might not be true if the person has two

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<v Speaker 1>million followers, but someone in your industry with twenty followers,

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<v Speaker 1>of course they'll notice. You can participate in any online

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<v Speaker 1>sessions or webinars they're hosting, and as you're participating, share

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<v Speaker 1>your insights. Now, of course, you don't want to be

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<v Speaker 1>creepy about any of this. You probably don't want to

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<v Speaker 1>be the first person commenting on every post. But the

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<v Speaker 1>funny thing is that the more we see someone's name

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<v Speaker 1>and interact with them, even virtually, the more we feel

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<v Speaker 1>like we know them. I realized this the other day,

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<v Speaker 1>and I was trying to explain how I knew someone,

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<v Speaker 1>and it occurred to me that I had never actually

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<v Speaker 1>met her in real life, but we've exchanged enough online

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<v Speaker 1>comments and touch points that I felt like I knew her,

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<v Speaker 1>possibly better than I know some people I actually know,

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<v Speaker 1>like neighbors or my kids classmates parents. So how will

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<v Speaker 1>you create online water cooler movements? How will you connect

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<v Speaker 1>and grow your network virtually? Take a few minute today

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<v Speaker 1>to think about this, and take a few minutes every

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<v Speaker 1>day to invest in these activities. Over time, you'll start

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<v Speaker 1>to feel better connected, even without leaving your house, which

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<v Speaker 1>you still should do at some point, but that's not

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<v Speaker 1>the only route to robust network. In the meantime, this

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<v Speaker 1>is Laura. Thanks for listening, and here's to making the

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<v Speaker 1>most of our time. Hey, everybody, I'd love to hear

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<v Speaker 1>from you. You can send me your tips, your questions,

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<v Speaker 1>or anything else. Just connect with me on Twitter, Facebook,

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<v Speaker 1>and Instagram at Before Breakfast Pod that's B the number four,

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<v Speaker 1>then Breakfast p o D. You can also shoot me

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<v Speaker 1>an email at Before Breakfast Podcast at iHeart media dot

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<v Speaker 1>com that Before Breakfast is spelled out with all the letters.

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<v Speaker 1>Thanks so much. I look forward to staying in touch

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<v Speaker 1>Before Breakfast is a production of I heart Radio. For

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