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Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of

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Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop

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Speaker 1: reading other people's success stories and start planning your own. Now,

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Speaker 1: you don't want to miss an episode, so please take

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Speaker 1: a moment right now to follow or subscribe to Money

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Speaker 1: Making Conversations Masterclass. It's free. You can follow me on iHeartRadio, app, Spotify,

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Speaker 1: Apple Podcasts, or wherever you listen to your podcast. New

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Speaker 1: Money Making Conversations Masterclass episodes drop daily. I want to

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Speaker 1: keep you on alert because my guests provide tips on

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Speaker 1: how you can uplift your community, improve your financial planning, motivation,

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Speaker 1: or advice on how to be a successful entrepreneur. Now,

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Speaker 1: let's get this podcast started. My guest, founder and CEO

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Speaker 1: of Forever staff In Healthcare Agency is a black woman

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Speaker 1: owned healthcare staffing agency based in Green Bay, Wisconsin. Forever

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Speaker 1: staff and Healthcare Agency was founded with one goal in

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Speaker 1: mind to bridge the gap between quality healthcare professionals and facilities.

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Speaker 1: They truly need dependable support. Please work with the Money

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Speaker 1: Making Conversation Master Class. Ronnie Williams. How you doing, Ronnie?

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Speaker 2: Hello, har are you? Thank you so much for having me.

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Speaker 1: Well, great green Bay, Wisconsin for everybody we all know

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Speaker 1: about the football team is what they say is just

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Speaker 1: a city that's small and the football team is the

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Speaker 1: dominant tourist attraction. Is that correct?

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Speaker 2: Yes? Correct, Green Bay's pretty small. The only time it's

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Speaker 2: lively around here is during the Packer game, so during

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Speaker 2: the season.

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Speaker 1: So why are you there if it's only lively during

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Speaker 1: the football season.

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Speaker 2: I'm not a lively person. I'm getting older. It's a

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Speaker 2: great place for kids, and it's just super quiet here

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Speaker 2: and it's safe.

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Speaker 1: Well, tell us your background because we talk about healthcare

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Speaker 1: before we get into the question and answer session of

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Speaker 1: this interview with you, Ronnie, tell us about your background.

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Speaker 2: Okay, Well, in two thousand, I started off as a CNA.

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Speaker 2: So I used to work as a certified nursing assistant okay,

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Speaker 2: where I would assist facilities to take care of people

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Speaker 2: with special needs or elderly seniors they may have disabilities

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Speaker 2: or dementia, things like that. I was doing that for

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Speaker 2: a while, and then I went to school for HR

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Speaker 2: and then I've been doing recruiting since twenty sixteen.

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Speaker 1: Now, why do you would like say, you know, CNA,

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Speaker 1: you did that what attracted you to that level of

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Speaker 1: business because I liked for people to hear that on

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Speaker 1: the show because they might be interested. But some of

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Speaker 1: the things that was involved in it, you're not an HR,

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Speaker 1: so that means that's a career shift. We're going to

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Speaker 1: talk about that. But what originally attracted you to a

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Speaker 1: nursing assistant?

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Speaker 2: The nursing assistant. I love helping people. Like all of

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Speaker 2: my siblings are in healthcare, my mom, nieces, nephews, like

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Speaker 2: my entire family are in a healthcare field. And I

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Speaker 2: just love helping others giver. So that's why I went

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Speaker 2: to school for That's why I started doing CNA work.

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Speaker 1: Well, that's fantastic to hear that because of the fact

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Speaker 1: that we all need help. Now in twenty sixteen, you

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Speaker 1: went to HR. Why did you go to HR?

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Speaker 2: Being a CNA was very physical. It was a lot

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Speaker 2: of work. I want a real career for me. That

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Speaker 2: was just something short term, okay, So I wanted a

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Speaker 2: career for myself where I can still help people, but

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Speaker 2: on a more broader side instead of physically. So I

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Speaker 2: was like, you know, what would be a recruiter. I

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Speaker 2: can still help others. I don't have to do so

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Speaker 2: much physical things, and I can still help other people

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Speaker 2: get land careers, jobs things like that as well. So

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Speaker 2: that's why I decided to take that transition.

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Speaker 1: So what exactly is going to school for human Human resources? Correct?

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Speaker 2: Yes? HR management?

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Speaker 1: Okay, what exactly is that? Because you know you hear

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Speaker 1: me corporations and my job a small business. I have

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Speaker 1: a person consulting for HR. I always tell people three

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Speaker 1: things when you start a business. You got to have

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Speaker 1: legal because you're not to make sure all your contracts

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Speaker 1: are right. Secondly, you got to have accounting. Third you

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Speaker 1: gotta have HR. Those are three things you need to

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Speaker 1: be successful long term. So I know the value of

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Speaker 1: having an HR person either full time or as a consultant,

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Speaker 1: but you got to have that person with that value

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Speaker 1: and being being set in place, you saw your value

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Speaker 1: and your opportunity as an entrepreneur. Correct.

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Speaker 2: Yes, HR is so broad. There's so many different things

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Speaker 2: that you can do with it. HR is recruiting and hiring,

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Speaker 2: training and development, compensation and benefits, employee relations, performance management.

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Speaker 2: But what I wanted to do was recruiting. There are

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Speaker 2: some people went to school for HR where they're just

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Speaker 2: doing employee relations and things like that. I went to

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Speaker 2: school for HR and I'm just doing recruiting. That's what

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Speaker 2: I love to do.

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Speaker 1: Cool. I'm talking to Ronnie Williams's founding CEO of Forever

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Speaker 1: Staffing Healthcare Agency. Now, why did you just start it

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Speaker 1: in Green Bay, Wisconsin? I know you lived there, but

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Speaker 1: why did you start it there?

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Speaker 2: I started here because this is where I am. We

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Speaker 2: are based in Green Bay, Wisconsin, but we recruit nationally

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Speaker 2: where I'm not just niche here in Green Bay.

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Speaker 1: So how does your reach from a virtual standpoint becomes national?

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Speaker 1: Because you know, my first daughter is Green Bay, Wisconsin.

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Speaker 1: I don't think she has a lot of job placement

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Speaker 1: opportunity in Green Bay, Wisconsinant did you come back to Resilla? No,

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Speaker 1: we don't, but that's not the base of our revenue.

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Speaker 1: Our revenue is there. We're set up to held national placement.

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Speaker 1: And how does that work for somebody listening on the show?

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Speaker 2: We are this month makes a year for us. So

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Speaker 2: we're still growing, trying to gain partnerships. We are brand

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Speaker 2: new in this field right now, and to become national.

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Speaker 2: Everything is done virtually now, like you just said, and

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Speaker 2: it's a lot of outreach phone calls, cold calling, messaging people, automations, emailing.

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Speaker 2: It's a lot of business development in order to do that.

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Speaker 1: Now, you wouldness, burnout, exhaustion, and emotional stress and healthcare teams.

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Speaker 1: Like you said earlier, you know, when you were a

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Speaker 1: CNA certified nursing assistant, you know, it was a lot

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Speaker 1: of difficult for heavy lifting, a lot of stress physically.

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Speaker 1: Talk about that burnout so we can get a clear

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Speaker 1: understanding of what you're talking about. We always heard about it.

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Speaker 1: Doing COVID, a lot of work, long work hours, you know,

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Speaker 1: stress watching people, unprecedented death rate. It took a lot

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Speaker 1: of strong mental toll on people. But I'm talking about

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Speaker 1: the everyday lifestyle other than that unique health care and

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Speaker 1: health scare that we had to deal with called COVID nineteen.

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Speaker 2: Burned out as a CNA is a lot. It could

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Speaker 2: be several different things. Working with facilities that's understaffed can

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Speaker 2: burn you out because the patients caregiver ratio are like

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Speaker 2: you're one caregiver to twenty five patients patients or residents,

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Speaker 2: long shifts over time. A lot of caregivers and nurses

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Speaker 2: they work double shifts, and that can burn you out.

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Speaker 2: Emotional strain, caring for sick people, elderly people that's ending

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Speaker 2: at their end of life. And then you have those

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Speaker 2: physical demands where you're lifting and transferring patients, constant moving

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Speaker 2: around as well.

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Speaker 1: Who's a nurse, So you know, I can. I got

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Speaker 1: a sense of what you're saying because she enjoyed the profession.

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Speaker 1: But here's the thing that I always hear not referencing her,

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Speaker 1: that there's a general feeling, like in education for teachers,

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Speaker 1: that the nursing profession is an underpaid profession. Is that true?

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Speaker 2: I believe. Well, to be honest, I'm just gonna be

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Speaker 2: honest here. I think CNA's caregivers should get paid more. Okay,

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Speaker 2: nurses they get they get great pay. Registered nurses LPNs

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Speaker 2: they get great pay. CNAs need more money. They are

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Speaker 2: in the front lines of everything. They're doing most of

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Speaker 2: the physical things, and I think that they get they

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Speaker 2: should get more paid.

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Speaker 1: Okay. Cool, With that being said, give us a range

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Speaker 1: of what you know, registered nursings, registered nurses will get paid,

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Speaker 1: and then also healthcare providers and CNA's will get paid.

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Speaker 2: Just a range, okay, a range. It depends on if

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Speaker 2: you work in a hospital or a nursing home or

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Speaker 2: assistant libing it so much comes in effect with that

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Speaker 2: or home care. But the range for a CNA, I'll say,

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Speaker 2: if they worked in home care, would be fifteen dollars. Well,

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Speaker 2: you don't even have to be a CNA to work

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Speaker 2: at homecare. You can be a caregiver. But that's another story.

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Speaker 2: But it goes from fifteen to twenty about twenty seven

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Speaker 2: twenty eight dollars an hour for CNA.

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Speaker 1: Okay, what about registered nurse?

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Speaker 2: Registered nurse new graduates starts out around thirty three dollars

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Speaker 2: an hour and they can go all the way up

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Speaker 2: to about sixty dollars an hour.

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Speaker 1: Okay, cool, And now you are an entrepreneur, you're CEO.

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Speaker 1: You went from a CNA to Cno. I know I

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Speaker 1: can easily ask you God, what's the difference, But tell

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Speaker 1: them but there are responsibilities that kind of surprised you,

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Speaker 1: and then there was some moments that frustrated you. But

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Speaker 1: there's a tremendous advantage of being your own ball. So

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Speaker 1: talk Walkers through the setup process of setting up your

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Speaker 1: company forever, staff and healthcare agency.

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Speaker 2: Yes, so I worked in corporate a lot, and when

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Speaker 2: I was there, I always felt like I'm the leader.

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Speaker 2: I should be holding these meetings and implementing things and

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Speaker 2: things like that. I always felt like I was a leader.

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Speaker 2: I always wanted to implement and train and delegate things

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Speaker 2: to people. So the advantage is flexibility. I don't have

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Speaker 2: to say, hey, Boss, I need to put in PTO

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Speaker 2: to take my kid to the doctor. The advantage is

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Speaker 2: leaving a legacy behind when I pass away, I'll have

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Speaker 2: something for my kids. I can also have my kids

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Speaker 2: work for me my family member if I want them

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Speaker 2: to work for me as well. So well, yeah, it's

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Speaker 2: a lot of advantage just being here on boss managing

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Speaker 2: building a team. I'm giving people jobs which I love

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Speaker 2: to do. I can decide who I want to hire.

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Speaker 2: I can decide how diverse I want my company to be,

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Speaker 2: you know, things like that. So that's a great advantage

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Speaker 2: from me. I can make my own schedule.

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Speaker 1: Please don't go anywhere. We'll be right back with more

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Speaker 1: Money Making Conversations master class. No need for you to

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Speaker 1: do me a favor right now to follow or subscribe

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Speaker 1: to Money Making Conversation. It's free and you can find

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Speaker 1: or subscribe money Making Conversations. Welcome back to Money Making

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Speaker 1: Conversations master Class with me Rashaun McDonald. Well, that's a plus,

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Speaker 1: you know, but also comes with because when you are

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Speaker 1: starting to own company, insurance comes into play. You know

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Speaker 1: all the things that you experience HR needs for HR

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Speaker 1: needs for You know, you depending on yourself, so the

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Speaker 1: responsibility of somebody else carrying a wait sometimes is not

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Speaker 1: there when you're launching your own business. Now the whole

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Speaker 1: are launching your own business. Like I said earlier, you know,

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Speaker 1: if you're gona launch a business, listen up. You got

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Speaker 1: to have a lawyer or somebody to attend to your

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Speaker 1: legal purper work. You got to have an accountant or

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Speaker 1: somebody or a bookkeeper, somebody who can tell you and

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Speaker 1: outline your expenses. You got to have a budget. All

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Speaker 1: that comes into play. An accountant, budget, CPA, whoever is

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Speaker 1: doing that, you gotta have and again Human Resources HR.

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Speaker 1: Now tell us about your company and how we can

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Speaker 1: get in touch with with you, Rodnie.

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Speaker 2: Yes, we are on LinkedIn, very active on LinkedIn. We

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Speaker 2: have a website Forever Staffing dot org Lin Dennis forever

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Speaker 2: staff in Healthcare Agency. We are on Facebook forever staff

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Speaker 2: in Healthcare Agency, and we are on Instagram forever staff

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Speaker 2: in Healthcare Agency. So we're easy to.

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Speaker 1: Find when you, Like I said, when you started out

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Speaker 1: in Green Bay, that's where you're based at. Now, what

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Speaker 1: was the initial goal? That's why the matter before you

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Speaker 1: decided to go national, which is I have to say congratulations.

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Speaker 1: What was the initial goal to go when you started?

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Speaker 1: Even though you're in Green Bay, you're dealing with a community.

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Speaker 1: I keep hearing the words small, even you said the

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Speaker 1: word small. How did you say you know something? I'm

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Speaker 1: gonna start it here, but I see big opportunity National.

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Speaker 2: To be honest, National came out of the blue. I

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Speaker 2: was focusing more on initially here, and then I started

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Speaker 2: getting clients in Texas and Arizona messaging me and they

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Speaker 2: were like, can you help us find a be a

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Speaker 2: board certified behavioral analyst or could you help us?

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Speaker 1: So the industry industry was contacting you.

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Speaker 2: Yes, yes, yep. So my I initially wanted to just

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Speaker 2: start here, be niche in Green Bay. But it kind

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Speaker 2: of just happened where I just became kind of national,

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Speaker 2: became national, where I was getting contexts from all over

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Speaker 2: the US.

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Speaker 1: Let me this this, this is great to hear this.

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Speaker 1: How did you how do you recruit your roster or

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Speaker 1: how do you build your roster to make quality of

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Speaker 1: recommendations to companies that come to you.

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Speaker 2: A lot of companies they do a lot of posting jobs.

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Speaker 2: And I thought, you know, if you're going to hire

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Speaker 2: someone to help you, I mean you can post. Companies

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Speaker 2: can post a job theirselves. They don't themselves, they don't

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Speaker 2: need an agency to do it for them. So what

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Speaker 2: we do We actually go out and look for people

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Speaker 2: we source. We don't just post a job and and

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Speaker 2: pray and post and pray, we call it and wait

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Speaker 2: for the candidates to start coming.

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Speaker 1: In post and hope.

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Speaker 2: Yep. We actually go out and find the candidates and

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Speaker 2: we make sure that they're reliable and that all comes

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Speaker 2: with the phone interview. You have to check off all

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Speaker 2: the qualifications needed to be a great fit for our clients.

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Speaker 1: Now, with that being said, a person who wants to

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Speaker 1: get on your roster, what do they have to do

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Speaker 1: and do? Can they come to your website Forever Staffing

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Speaker 1: and there's there's a form or introductory form that they

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Speaker 1: can fill out talk to us Running.

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Speaker 2: Yes, if candidates are interested. We hire all clinicians, so

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Speaker 2: we specialize in healthcare. Whether you're a registered nurse, a CNA,

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Speaker 2: a therapist, a doctor, a physician, a dentist, a dentists assistant, whatever,

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Speaker 2: we can provide a position for you. We on our

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Speaker 2: website there's an apply now tab and we made the

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Speaker 2: process easy for our candidates. Our application process probably takes

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Speaker 2: about a minute. It's a form there. You set out

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Speaker 2: the form with your name and every your name and

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Speaker 2: your number, and then you upload your resume and then

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Speaker 2: a recruiter will get back to you.

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Speaker 1: Okay, cool, what that said. That's awesome. You know your

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Speaker 1: goal has always been to improve send you being Running

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Speaker 1: has always been to improve patient outcomes. Due to teach

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Speaker 1: strategic staffing. When you say strategic staffing, what exactly are

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Speaker 1: you referencing?

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Speaker 2: Strategic means we we just we don't just staff. We

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Speaker 2: get to know our clients literally. We we just want

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Speaker 2: to know, like where you spending the most money at,

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Speaker 2: what are your hard to feel positions. So we make

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Speaker 2: sure that we have an understanding of the company that

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Speaker 2: we're working for, and that's where we have those intake

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Speaker 2: calls with with our clients where we speak with them,

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Speaker 2: see what their what their needs are, and things like that.

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Speaker 1: Cool. Now can you break down? I guess I can

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Speaker 1: say this, h the job categories? Am I asking too much?

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Speaker 1: That you make available to people companies that come to

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Speaker 1: you and also people who can apply to be on

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Speaker 1: your roster? What are those job categories?

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Speaker 2: So any category in healthcare basically, like I said, CNA's LPNs, RNs,

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Speaker 2: bcba's dietary aids and home caregivers, physician assistance, whatever position

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Speaker 2: falls that falls literally under healthcare we can help with.

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Speaker 1: Imagine this runne if we wrap up here in home

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Speaker 1: when you talking about the age of senior citizens, you

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Speaker 1: know we have we have a community that's just getting

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Speaker 1: old and old. In fact, my mom we had in

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Speaker 1: home health care for her. Of all the positions out there,

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Speaker 1: you know, but that was a position of trust, you know,

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Speaker 1: because you know, you got to have somebody you know

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Speaker 1: it's your mama or your daddy, you know, close relatives.

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Speaker 1: What is the is that a difficult position to feel

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Speaker 1: even though it's a growing field of need.

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Speaker 2: Uh, to be honest, in home caregiver is the easiest

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Speaker 2: position to feel it's easier than working in a facility,

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Speaker 2: trying to staff facilities, in hospitals, in home caregivers the

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Speaker 2: qualifications some that were training you on the job. So say,

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Speaker 2: for instance, there's a college student she I mean a student,

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Speaker 2: and she's in school for nursing and she just wants

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Speaker 2: to be a caregiver. She doesn't have experience. We can

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Speaker 2: literally get the certifications for her, train her and if

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Speaker 2: she's compassionate, her background check is good, I'm clear with

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Speaker 2: no like red flags on there. They have to pass

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Speaker 2: the criminal background check of course, thank you, and then yeah,

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Speaker 2: we'll be able to move forward. It's a lot easier

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Speaker 2: to find in home caregivers.

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Speaker 1: One more time, as we close out here, Ronnie Williams,

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Speaker 1: how do we get in judge with you?

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Speaker 2: You guys could go to our website forever staffing dot org.

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Speaker 2: We have a apply now if you're a clinician, and

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Speaker 2: then if you are a facility or a company that's

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Speaker 2: looking for staffing. We offer direct hire per dim last

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Speaker 2: minute staffing, and we also offer contract hires as well,

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Speaker 2: So if you need a clinician for four or six,

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Speaker 2: eight or twelve weeks, we can provide those for you.

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Speaker 2: And on there. All you have to do is go

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Speaker 2: to we have a meeting tab where it says become

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Speaker 2: a partner with us, and you can just schedule a

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Speaker 2: meeting right on our website. Directly on our website.

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Speaker 1: She is the founder and CEO of Forever staff In

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Speaker 1: health Care Agency are black owned, a black woman owned

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Speaker 1: healthcare staffing agency based in Green Bay, Wisconsin. But don't

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Speaker 1: let that fool you. She is feeling the need to

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Speaker 1: cross this country, both both from vendors and people who

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Speaker 1: are registered on their website and listen up. She does

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Speaker 1: a background check on everybody and to let you know

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Speaker 1: they have been cleared before you even before you'll even

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Speaker 1: call her. They've been certified and cleared for any illegal activity,

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Speaker 1: so you can feel comfortable without the people that she's

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Speaker 1: delivering for in home, hospital or personal care. Any closing remarks, Ronnie, Yes,

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Speaker 1: and we.

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Speaker 2: Also vetch our clinations to make sure that they're credit

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Speaker 2: their certifications and licenses are active on the registry as well.

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Speaker 1: Which is key too, you know, because people out there

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Speaker 1: faking and AI and their way to job. Again, thank

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Speaker 1: you again, I appreciate you coming on Green Bay, Wisconsin.

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Speaker 1: The one and Overs Ronnie Williams. Thank you for having me,

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Speaker 1: Thank you for listening to this episode. No, I need

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Speaker 1: for you to do me a favor right now to

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Speaker 1: follow or subscribe to Money Making Conversation. It's free and

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