1 00:00:00,280 --> 00:00:03,560 Speaker 1: This is the business of sports where in the situation 2 00:00:03,640 --> 00:00:06,400 Speaker 1: that we haven't dealt with in modern times, pandemic here 3 00:00:06,440 --> 00:00:10,479 Speaker 1: has really accelerated the investments that we've been advocating for 4 00:00:10,480 --> 00:00:12,880 Speaker 1: for years. From a Macrow standpoint, I think our sport 5 00:00:12,920 --> 00:00:16,360 Speaker 1: industry is really forced to look at the business a 6 00:00:16,440 --> 00:00:19,639 Speaker 1: little bit differently. In depth conversations with the leaders in 7 00:00:19,720 --> 00:00:22,759 Speaker 1: the sports industry. Who wants to be the sacrificial lambs 8 00:00:22,800 --> 00:00:25,599 Speaker 1: that shows up that the first big major sporting event 9 00:00:25,680 --> 00:00:27,400 Speaker 1: and a part of something much bigger than the sport 10 00:00:27,520 --> 00:00:30,040 Speaker 1: right now and the health and pastry of our stakeholders 11 00:00:30,040 --> 00:00:32,640 Speaker 1: that works much important every moment. I think we're all 12 00:00:32,680 --> 00:00:35,120 Speaker 1: from the business respective thinking about the impact that the 13 00:00:35,240 --> 00:00:38,360 Speaker 1: virus is having a across the country and Bloomberg Business 14 00:00:38,400 --> 00:00:42,360 Speaker 1: of Sports from Bloomberg Radio. Hi everyone, I'm Jason Kelly, 15 00:00:42,440 --> 00:00:44,640 Speaker 1: and I'm Mike Lynch and I'm Michael bar Over the 16 00:00:44,680 --> 00:00:47,000 Speaker 1: next hour, we will explore the big money issues in 17 00:00:47,080 --> 00:00:48,479 Speaker 1: the world of sports and talk to some of the 18 00:00:48,479 --> 00:00:50,479 Speaker 1: biggest players in the industry. Got a heck of a 19 00:00:50,520 --> 00:00:54,000 Speaker 1: show today. We're gonna talk a lot about football because guys, 20 00:00:54,040 --> 00:00:58,560 Speaker 1: there's a Super Bowl happening this weekend. So let's start there. 21 00:00:58,800 --> 00:01:00,639 Speaker 1: Later on we're gonna hear for the guy who put 22 00:01:00,640 --> 00:01:05,319 Speaker 1: it all together down in Tampa, Rob Higgins. But before 23 00:01:05,319 --> 00:01:08,920 Speaker 1: we get to that, as we go into this Super Bowl, 24 00:01:09,000 --> 00:01:13,880 Speaker 1: lynch E, what's what's your business head thinking about the possibilities, 25 00:01:14,080 --> 00:01:19,360 Speaker 1: the challenges and all of it When it comes to well, 26 00:01:19,400 --> 00:01:22,040 Speaker 1: I first think of a ticket prices because there'll only 27 00:01:22,040 --> 00:01:25,600 Speaker 1: be twenty two thousand people. They're actually fourteen thousand tickets 28 00:01:25,600 --> 00:01:29,320 Speaker 1: because there were seventy first responders who were being uh 29 00:01:29,760 --> 00:01:33,920 Speaker 1: flown in, So there's only fourteen out of sixty six 30 00:01:33,959 --> 00:01:36,679 Speaker 1: thousand seats. So that means, you know, supplying demand, the 31 00:01:36,720 --> 00:01:38,960 Speaker 1: ticket prices are going to go absolutely through the roof 32 00:01:39,640 --> 00:01:41,880 Speaker 1: UH number two. I really feel bad for the city 33 00:01:41,920 --> 00:01:44,840 Speaker 1: of Tampa. They have had the team in the Stanley Cup, 34 00:01:44,840 --> 00:01:46,800 Speaker 1: but that was played in Canada. They had a team 35 00:01:46,840 --> 00:01:48,720 Speaker 1: in the World Series, but it was played in Texas. 36 00:01:49,040 --> 00:01:51,600 Speaker 1: And now they've got their home team and they can't 37 00:01:51,640 --> 00:01:53,480 Speaker 1: even have their home fans they're rooting for them. Not 38 00:01:53,560 --> 00:01:56,920 Speaker 1: to mention um the economic impact, the media didn't arrive 39 00:01:57,000 --> 00:01:59,560 Speaker 1: until later in the week. Committee usually arrives on Sunday, 40 00:01:59,600 --> 00:02:01,800 Speaker 1: so all those hotel rooms that are going to be 41 00:02:01,960 --> 00:02:05,640 Speaker 1: fulled up, filled up on Sunday through Sunday, and now 42 00:02:06,040 --> 00:02:08,440 Speaker 1: it's gonna be filled up half full and probably only 43 00:02:08,639 --> 00:02:12,880 Speaker 1: for the weekend. So yeah, I feel parties all that stuff. 44 00:02:12,919 --> 00:02:15,799 Speaker 1: I mean, all the yachts and the boats and the 45 00:02:15,840 --> 00:02:19,000 Speaker 1: clubs and the convention halls. It's a it's a fun 46 00:02:19,000 --> 00:02:22,320 Speaker 1: place to have a super Bowl. Yeah, absolutely absolutely, But 47 00:02:22,520 --> 00:02:24,040 Speaker 1: what do you think? I mean, how are you what's 48 00:02:24,040 --> 00:02:28,400 Speaker 1: your mindset going into I One, Lynch is dead on 49 00:02:28,680 --> 00:02:31,960 Speaker 1: and something I've always thought about. But the other thing is, 50 00:02:32,240 --> 00:02:35,359 Speaker 1: and you know, old timers, and you think about it, 51 00:02:35,840 --> 00:02:38,880 Speaker 1: this is super Bowl fifty five, and you think about 52 00:02:38,919 --> 00:02:43,640 Speaker 1: it way back nineteen sixty seven, the first super Bowl, 53 00:02:44,320 --> 00:02:47,639 Speaker 1: it wasn't even sold out, and uh it wasn't even 54 00:02:47,639 --> 00:02:51,679 Speaker 1: called the super Bowl. Was the World Championship and uh 55 00:02:51,720 --> 00:02:54,359 Speaker 1: it wasn't until later on I forgot was it Rose 56 00:02:54,480 --> 00:02:58,360 Speaker 1: l And He's seen his daughter play with a super Bowl, 57 00:02:59,520 --> 00:03:01,959 Speaker 1: and you know, then all of a sudden he said, 58 00:03:01,960 --> 00:03:04,960 Speaker 1: you know what, that's a great idea super Bowl. And 59 00:03:05,000 --> 00:03:07,520 Speaker 1: that's when super Bowl three, when it was called the 60 00:03:07,560 --> 00:03:10,120 Speaker 1: super Bowl. And I just think about all the history 61 00:03:10,160 --> 00:03:13,200 Speaker 1: and you go back and the way life used to be. 62 00:03:13,320 --> 00:03:15,200 Speaker 1: When I was a kid man, they would play all 63 00:03:15,240 --> 00:03:21,079 Speaker 1: the Super Bowls on TV, and and I just that experience. 64 00:03:21,320 --> 00:03:23,680 Speaker 1: It was always special to me, And I guess that's 65 00:03:23,680 --> 00:03:25,600 Speaker 1: what comes to mind more than anything else. Well, I'm 66 00:03:25,639 --> 00:03:27,799 Speaker 1: gonna be really interested to see what the ratings are. 67 00:03:28,520 --> 00:03:31,560 Speaker 1: You know, obviously many fewer Super Bowl parties like that. 68 00:03:31,639 --> 00:03:35,160 Speaker 1: They're gonna be so many economic effects and ripple effects 69 00:03:35,200 --> 00:03:38,839 Speaker 1: that we will get into after the game. Economics. They 70 00:03:38,920 --> 00:03:44,120 Speaker 1: are very good in the business of cards, guys rookie cards. 71 00:03:44,560 --> 00:03:47,360 Speaker 1: Mahomes who will be playing on Sunday, Patrick Mahomes, Kansas 72 00:03:47,360 --> 00:03:50,600 Speaker 1: City Chiefs and Michael Jordan heard of him arguably the 73 00:03:50,640 --> 00:03:55,280 Speaker 1: goat uh record at setting thirty three million dollar auction. 74 00:03:55,520 --> 00:04:00,760 Speaker 1: We're talking about cards, football cards, baseball cards here. Michael, Well, yeah, 75 00:04:00,800 --> 00:04:04,120 Speaker 1: there's a lot of there's a lot of money in 76 00:04:04,160 --> 00:04:06,640 Speaker 1: those cards. Les. Put it this way, if you had 77 00:04:06,640 --> 00:04:10,240 Speaker 1: a homeless wagner, you would be like, we wouldn't need 78 00:04:10,240 --> 00:04:11,960 Speaker 1: to be working right now, we all each out holding 79 00:04:12,000 --> 00:04:14,800 Speaker 1: this wagner. It's there's a big market for it. Now. 80 00:04:15,120 --> 00:04:17,960 Speaker 1: I want to clarify something too. We're not talking about 81 00:04:17,960 --> 00:04:20,240 Speaker 1: a card that was in the bicycle spokes right and 82 00:04:20,320 --> 00:04:24,000 Speaker 1: missing that whatever the card has to be in mint condition, 83 00:04:24,240 --> 00:04:27,120 Speaker 1: which they are. And I think what's amazing too when 84 00:04:27,120 --> 00:04:30,200 Speaker 1: you talk about the cards is that you have industries 85 00:04:30,720 --> 00:04:33,680 Speaker 1: that great. If you send the car to these people, 86 00:04:33,880 --> 00:04:36,320 Speaker 1: they will grade the card and it comes back and 87 00:04:36,360 --> 00:04:38,120 Speaker 1: they'll give you the grading and tell you how much 88 00:04:38,400 --> 00:04:40,200 Speaker 1: things are worth. Before we move on with the show, 89 00:04:40,279 --> 00:04:43,440 Speaker 1: Little Shameless Self Promotion UH launched a new series this 90 00:04:43,480 --> 00:04:48,360 Speaker 1: week via Bloomberg Quicktake, and the first profile in this show, 91 00:04:48,400 --> 00:04:51,920 Speaker 1: it's called Portrait, is Rich Paul, someone familiar to both 92 00:04:51,960 --> 00:04:55,520 Speaker 1: of you guys, a super agent. His story it is phenomenal. 93 00:04:55,800 --> 00:04:58,200 Speaker 1: We talked about a lot of different things, but listen 94 00:04:58,240 --> 00:05:01,360 Speaker 1: to this clip where he talks about what's happening when 95 00:05:01,400 --> 00:05:04,960 Speaker 1: it comes to diversity maybe starting to change a little 96 00:05:04,960 --> 00:05:08,240 Speaker 1: bit in the highest ranks of sports. I do think 97 00:05:08,279 --> 00:05:13,080 Speaker 1: there's an open mindedness more today than it was of yesterday, 98 00:05:13,200 --> 00:05:18,640 Speaker 1: yesterday's owners versus today's owners. Yes, they're definitely different from 99 00:05:18,600 --> 00:05:21,240 Speaker 1: an executive perspective. We still have a long way to go. 100 00:05:21,960 --> 00:05:26,640 Speaker 1: But they're trying. You know, they're trying, and that's all 101 00:05:26,680 --> 00:05:28,800 Speaker 1: you can ask for. All you can ask for his effort, 102 00:05:29,680 --> 00:05:35,159 Speaker 1: you know, acknowledgement, effort, understanding, and a willingness. It's a 103 00:05:35,200 --> 00:05:39,760 Speaker 1: different time, it really is, and I do think that 104 00:05:39,880 --> 00:05:42,880 Speaker 1: going forward there is going to be the world will 105 00:05:42,920 --> 00:05:47,400 Speaker 1: be different, and there will be an ability to be 106 00:05:47,560 --> 00:05:52,039 Speaker 1: okay with the skin tone of somebody being different than yours, 107 00:05:52,520 --> 00:05:55,960 Speaker 1: and the sun would definitely shine brighter if we can 108 00:05:56,000 --> 00:05:58,720 Speaker 1: ever get to that point. And that is Rich Paul. 109 00:05:58,800 --> 00:06:00,880 Speaker 1: He is the founder, of course, of Much Sports Group, 110 00:06:01,200 --> 00:06:06,040 Speaker 1: agent to Lebron James, Anthony Davis and many many more, UH, 111 00:06:06,360 --> 00:06:08,880 Speaker 1: the fastest growing sports agency in the world. He's the 112 00:06:08,920 --> 00:06:12,640 Speaker 1: subject of Portrait, a new series that I debuted this 113 00:06:12,680 --> 00:06:15,120 Speaker 1: week guys on Bloomberg Quicktake. So I check that out 114 00:06:15,200 --> 00:06:17,600 Speaker 1: on YouTube. It was fun to do. I'm excited. I 115 00:06:17,640 --> 00:06:19,800 Speaker 1: want I want to see this. Then this is gonna work. Well, 116 00:06:19,839 --> 00:06:23,840 Speaker 1: I'm excited about it. Jason, congratulations, it sounds fascinating. Well thanks, yeah, 117 00:06:23,880 --> 00:06:25,720 Speaker 1: I mean it's very much part and parcel with a 118 00:06:25,760 --> 00:06:28,000 Speaker 1: lot of stuff we've talked about on this show, which 119 00:06:28,040 --> 00:06:29,560 Speaker 1: Paul has been a guest. We've talked to a lot 120 00:06:29,560 --> 00:06:33,960 Speaker 1: of players about this notion of representation, both literally when 121 00:06:34,000 --> 00:06:36,960 Speaker 1: it comes to who you are repping, but also representation 122 00:06:37,000 --> 00:06:39,800 Speaker 1: in the highest ranks of the NFL, the NBA, and 123 00:06:40,120 --> 00:06:42,600 Speaker 1: all major sports. Well. Earlier in the week, we caught 124 00:06:42,680 --> 00:06:46,920 Speaker 1: up with ESPN front office insider Mike Tannenbaum. And if 125 00:06:46,960 --> 00:06:49,480 Speaker 1: you know that name, maybe because he's the former GM 126 00:06:49,600 --> 00:06:52,640 Speaker 1: of the j E. T S Jets Jets Jets also 127 00:06:52,720 --> 00:06:55,799 Speaker 1: the former e VP of football Operations for the Miami Dolphins. 128 00:06:56,080 --> 00:06:59,680 Speaker 1: Here's a portion of that conversation he talked about to 129 00:06:59,760 --> 00:07:04,040 Speaker 1: show on Watson's unhappiness with the Texans. Look at what's 130 00:07:04,040 --> 00:07:08,039 Speaker 1: going on with Shawn Watson, Like, that's to me completely inexcusable. 131 00:07:08,040 --> 00:07:10,560 Speaker 1: Six months ago he signed a contract. What happened, Like, 132 00:07:10,600 --> 00:07:14,520 Speaker 1: what did you do systemically within that organization that he's 133 00:07:14,520 --> 00:07:17,800 Speaker 1: even thinking about leaving. He is too good, too talented, 134 00:07:18,160 --> 00:07:21,400 Speaker 1: too young, too high character that he should be there, 135 00:07:21,680 --> 00:07:24,080 Speaker 1: you know, for the foreseeable future. So I want to 136 00:07:24,160 --> 00:07:26,760 Speaker 1: know what happened in that building that would make him 137 00:07:27,280 --> 00:07:29,960 Speaker 1: want to leave, And that, to me, is really the 138 00:07:30,000 --> 00:07:33,360 Speaker 1: conversation that needs to be had, because Deshaun Watson is 139 00:07:33,400 --> 00:07:35,679 Speaker 1: exactly what you're looking for. He's a top ten player 140 00:07:35,680 --> 00:07:38,320 Speaker 1: in the league, and he's a great person. He's a 141 00:07:38,320 --> 00:07:40,920 Speaker 1: great leader. So that's a question that needs to be asked, 142 00:07:41,000 --> 00:07:44,440 Speaker 1: is like, organizationally, what happened and fixed that right away 143 00:07:44,520 --> 00:07:46,920 Speaker 1: because you may go another ten or fifteen years and 144 00:07:46,960 --> 00:07:49,120 Speaker 1: not find that player. You think about what happened in 145 00:07:49,120 --> 00:07:51,360 Speaker 1: DeShawn Watson. You just look across town to see what 146 00:07:51,400 --> 00:07:54,760 Speaker 1: happened with James Harden and his ownership and his relationship 147 00:07:54,920 --> 00:07:57,760 Speaker 1: with his team at the Rockets, and he gets out. 148 00:07:57,800 --> 00:08:01,640 Speaker 1: I mean that's a fascinating case study there. Again thinking 149 00:08:01,680 --> 00:08:04,360 Speaker 1: about sort of NBA versus NFL and and maybe them 150 00:08:04,760 --> 00:08:07,800 Speaker 1: sort of blending a little bit in terms of this 151 00:08:07,960 --> 00:08:10,560 Speaker 1: sort of power to the players movement, And again, I 152 00:08:10,600 --> 00:08:12,320 Speaker 1: think what it does is it puts a much greater 153 00:08:12,360 --> 00:08:15,960 Speaker 1: emphasis on your organization has to be. It holds the 154 00:08:15,960 --> 00:08:18,760 Speaker 1: whole organization accountable, Like and look at what Tom Brady 155 00:08:18,760 --> 00:08:20,720 Speaker 1: has done in Tampa Bay. Look at it as an 156 00:08:20,720 --> 00:08:24,239 Speaker 1: hour of association, meaning players want to go there, Lennon Fournette, 157 00:08:24,240 --> 00:08:27,800 Speaker 1: Antonio Brown, Rob Gronkowski, And it's about giving players a 158 00:08:27,880 --> 00:08:31,239 Speaker 1: chance to be fulfilled obviously on the field, but big picture, guys, 159 00:08:31,240 --> 00:08:33,520 Speaker 1: it's about helping them get to where they want to 160 00:08:33,520 --> 00:08:35,720 Speaker 1: go off the field. And again going back to Watson, 161 00:08:36,120 --> 00:08:38,560 Speaker 1: that guy can never leave your building, like, that's what 162 00:08:38,640 --> 00:08:41,839 Speaker 1: you're trying to build upon. So I would be really 163 00:08:41,880 --> 00:08:44,240 Speaker 1: concerned if I was in that building and having to 164 00:08:44,280 --> 00:08:47,199 Speaker 1: look in the mirror and asking really hard and sober 165 00:08:47,280 --> 00:08:49,840 Speaker 1: questions of like, what in the world did we do here? 166 00:08:50,160 --> 00:08:53,520 Speaker 1: Because DeShawn Watson is everything we want our team in 167 00:08:53,559 --> 00:08:56,080 Speaker 1: the league to be about. The NFL you have to 168 00:08:56,120 --> 00:09:00,000 Speaker 1: salute them because they got to the end game, which 169 00:09:00,080 --> 00:09:02,000 Speaker 1: is the super Bowl here coming up in just a 170 00:09:02,040 --> 00:09:06,040 Speaker 1: few days. They went through all seventeen weeks with COVID 171 00:09:06,080 --> 00:09:08,280 Speaker 1: hanging over their head. Did you think that the league 172 00:09:08,320 --> 00:09:11,640 Speaker 1: would get all the way through to this point. They 173 00:09:11,640 --> 00:09:13,560 Speaker 1: deserve a ton of credit, and so is the NFL 174 00:09:13,679 --> 00:09:16,680 Speaker 1: p A. It's really remarkable what they were able to do. 175 00:09:17,000 --> 00:09:19,160 Speaker 1: And I thought maybe we would be looking at a 176 00:09:19,480 --> 00:09:22,600 Speaker 1: you know, March or April one super Bowl and a 177 00:09:22,679 --> 00:09:25,640 Speaker 1: draft on June one, But somehow, some way, they were 178 00:09:25,679 --> 00:09:27,679 Speaker 1: able to pull it off. It wasn't perfect. I know, 179 00:09:28,080 --> 00:09:30,000 Speaker 1: a lot of the joy and the enjoyment wasn't there 180 00:09:30,040 --> 00:09:32,800 Speaker 1: for players and coaches. But given what you know, society 181 00:09:32,800 --> 00:09:34,680 Speaker 1: as a whole has had to deal with, that's obviously 182 00:09:34,800 --> 00:09:37,640 Speaker 1: very minor. Mike. There's not going to be a combine 183 00:09:37,640 --> 00:09:40,040 Speaker 1: in Indianapolis. I guess that the players are gonna work 184 00:09:40,040 --> 00:09:43,040 Speaker 1: out at their own pro days on campus. So basically 185 00:09:43,080 --> 00:09:45,840 Speaker 1: the Senior Bowl was it where guys are on the 186 00:09:45,840 --> 00:09:48,560 Speaker 1: country congregated. Is this going to be one of those 187 00:09:48,640 --> 00:09:50,959 Speaker 1: years where somebody is going to slip through the cracks 188 00:09:51,080 --> 00:09:53,439 Speaker 1: or fall through the cracks or rise to the cracks. 189 00:09:53,520 --> 00:09:55,240 Speaker 1: I think maybe a little bit of both. And I 190 00:09:55,280 --> 00:09:57,839 Speaker 1: think fundamentally, like in talking to teams around the league, 191 00:09:58,200 --> 00:10:00,480 Speaker 1: I think there's just a general concerned abou we don't 192 00:10:00,600 --> 00:10:03,120 Speaker 1: know nearly as much as what we usually do. So 193 00:10:03,520 --> 00:10:05,520 Speaker 1: I know some teams are saying, I really have a 194 00:10:05,559 --> 00:10:10,120 Speaker 1: pick in when we get to know more about these prospects, 195 00:10:10,160 --> 00:10:12,720 Speaker 1: and you know, draft in such a speculative way this 196 00:10:12,800 --> 00:10:15,600 Speaker 1: year because there's opt outs, Like one of the top 197 00:10:15,640 --> 00:10:17,800 Speaker 1: five players this year is gonna be Jamaar Chiefs, a 198 00:10:17,960 --> 00:10:21,120 Speaker 1: very talented wide receiver for l s U. He didn't 199 00:10:21,120 --> 00:10:23,360 Speaker 1: play this year, so you know, how can you possibly 200 00:10:23,760 --> 00:10:25,240 Speaker 1: what do you do with him? And I think there's 201 00:10:25,280 --> 00:10:28,719 Speaker 1: a lot of those sort of like conversations about is 202 00:10:28,760 --> 00:10:31,240 Speaker 1: a pick worth more next year than this year? That, 203 00:10:31,400 --> 00:10:33,200 Speaker 1: of course is just a part of our conversation with 204 00:10:33,240 --> 00:10:38,040 Speaker 1: Mike Tannenbaum. He is now the ESPN Front Office Insider, 205 00:10:38,080 --> 00:10:40,960 Speaker 1: former GM of the Jets, also had a high level 206 00:10:41,000 --> 00:10:43,760 Speaker 1: position at the Dolphins. I gotta say, guys, I love 207 00:10:43,800 --> 00:10:48,000 Speaker 1: talking to him because you just sort of understand all 208 00:10:48,160 --> 00:10:52,360 Speaker 1: the moving parts of running a football team in one 209 00:10:52,880 --> 00:10:56,280 Speaker 1: good lord. I mean, it was complicated enough before a pandemic, 210 00:10:56,600 --> 00:11:00,760 Speaker 1: but now with a real balance of power shifting Lynchy, 211 00:11:00,960 --> 00:11:04,640 Speaker 1: it is, it is that much more difficult, I think 212 00:11:04,640 --> 00:11:07,400 Speaker 1: to keep players there. You know, interesting to hear him 213 00:11:07,440 --> 00:11:10,520 Speaker 1: compared to Shaun watson situation, to Tom Brady's and when 214 00:11:10,559 --> 00:11:13,040 Speaker 1: we talked a lot about on this show, and if 215 00:11:13,120 --> 00:11:15,480 Speaker 1: you listen to this podcast that we recorded earlier in 216 00:11:15,480 --> 00:11:19,080 Speaker 1: the week with Tannenbaum, a very unusual way that he 217 00:11:19,160 --> 00:11:24,040 Speaker 1: broke into the National Football League. He developed the salary 218 00:11:24,080 --> 00:11:27,080 Speaker 1: cap strategy and sent it to all National Football League teams. 219 00:11:27,400 --> 00:11:30,760 Speaker 1: Only one team responded to him and hired him, the 220 00:11:30,800 --> 00:11:33,680 Speaker 1: Cleveland Browns, whose head coach was Bill Belichick at the time. 221 00:11:35,200 --> 00:11:37,560 Speaker 1: But you know, you think about all the only thing 222 00:11:37,559 --> 00:11:39,600 Speaker 1: I'll drive people to the airport, which he did. I'll 223 00:11:39,640 --> 00:11:43,400 Speaker 1: break down film. He figured out the best use of 224 00:11:43,440 --> 00:11:45,600 Speaker 1: the salary cap for every single team in the National 225 00:11:45,640 --> 00:11:47,319 Speaker 1: Football League and that was kind of unique and that 226 00:11:47,400 --> 00:11:49,640 Speaker 1: got him in the door. And he's got a great 227 00:11:49,679 --> 00:11:52,440 Speaker 1: job now with ESPN because you know, when he speaks, 228 00:11:52,440 --> 00:11:55,000 Speaker 1: he makes sense all the time and you understand them totally. 229 00:11:55,040 --> 00:11:58,200 Speaker 1: And I mean, bar, it really is a reminder. I mean, listen, 230 00:11:58,240 --> 00:12:01,120 Speaker 1: it's why we have this show. This is a business 231 00:12:01,200 --> 00:12:04,280 Speaker 1: underneath all of this. Like we're fans, we watch the games, 232 00:12:04,559 --> 00:12:07,120 Speaker 1: a lot of it comes down to individual performance, but 233 00:12:07,800 --> 00:12:12,240 Speaker 1: the numbers beneath it, the analysis. Uh. Tannebaum really embodies 234 00:12:12,240 --> 00:12:14,640 Speaker 1: that to Lynch. He's point, Oh my goodness. And and 235 00:12:15,080 --> 00:12:17,600 Speaker 1: Tannenbaum hit the nail on the head. And I know 236 00:12:18,000 --> 00:12:22,120 Speaker 1: the analogy people hated, but Deshaun Watson. People say that 237 00:12:22,200 --> 00:12:26,719 Speaker 1: he is the poor man's version of having Patrick Mahomes. 238 00:12:26,760 --> 00:12:30,720 Speaker 1: But Watson is very good and Tannembaum is right. What 239 00:12:30,800 --> 00:12:35,280 Speaker 1: in the world upset him to get to this point? 240 00:12:35,800 --> 00:12:37,839 Speaker 1: For the Houston Texans. This is supposed to be the 241 00:12:37,880 --> 00:12:41,360 Speaker 1: guy you're supposed to be building the whole franchise around, 242 00:12:41,480 --> 00:12:45,160 Speaker 1: and now it's all blown apart. Yeah, it's really It's 243 00:12:45,200 --> 00:12:48,640 Speaker 1: really fascinating and obviously a lot of drama is going 244 00:12:48,679 --> 00:12:52,240 Speaker 1: to go on in the NFL off season, that is 245 00:12:52,480 --> 00:12:54,760 Speaker 1: for sure. So guys coming up to the show, we're 246 00:12:54,800 --> 00:12:58,600 Speaker 1: gonna head down to Tampa virtually and talk with Rob Higgins. 247 00:12:58,720 --> 00:13:01,440 Speaker 1: He's the executive director of the Tampa Bay Sports Commission. 248 00:13:01,480 --> 00:13:04,040 Speaker 1: But before we do that, I think we owe it 249 00:13:04,080 --> 00:13:06,880 Speaker 1: to the listeners to to make our picks, and I 250 00:13:06,960 --> 00:13:11,600 Speaker 1: will reveal I'll spoil the podcast that we just sampled 251 00:13:11,600 --> 00:13:14,480 Speaker 1: from a little bit from Mike Tannembaum. Uh he picked, 252 00:13:15,000 --> 00:13:19,240 Speaker 1: I believe, keep me honest here, Lynch, h a Chiefs 253 00:13:19,240 --> 00:13:28,240 Speaker 1: win right here? Got them? We count on those legal pads, 254 00:13:28,840 --> 00:13:33,520 Speaker 1: Yes he did. Alright, So four that's Mike Tannembaum. Uh 255 00:13:33,559 --> 00:13:35,960 Speaker 1: what do you think, Bar, what's your pa? I've said 256 00:13:35,960 --> 00:13:39,120 Speaker 1: it before, to lay it again. Thirty is going to 257 00:13:39,200 --> 00:13:43,120 Speaker 1: be Kansas City. The spread is about three points, and 258 00:13:43,600 --> 00:13:46,280 Speaker 1: I see that being shootout. I see it going over. 259 00:13:47,000 --> 00:13:50,520 Speaker 1: Uh so, yes, I've made my been online to bet 260 00:13:50,520 --> 00:13:53,080 Speaker 1: the over because it's fifty six and a half right now. 261 00:13:53,760 --> 00:13:56,880 Speaker 1: Uh so, yeah, I see this being a high scoring game, 262 00:13:56,920 --> 00:14:00,560 Speaker 1: all right, Lynch. Well, for the first time in my career, 263 00:14:00,720 --> 00:14:03,280 Speaker 1: I am going to pick against one of my favorite 264 00:14:03,280 --> 00:14:05,680 Speaker 1: players of all time on and off the field. Tom Brady. 265 00:14:06,320 --> 00:14:10,120 Speaker 1: I think. I think that if Kansas City needs to 266 00:14:10,120 --> 00:14:12,280 Speaker 1: score twenty points, they'll score twenty. If they need to 267 00:14:12,320 --> 00:14:15,360 Speaker 1: score sixty, they can score sixty. But they're gonna score 268 00:14:15,400 --> 00:14:18,000 Speaker 1: thirty eight and Tom Brady's Tampa Bay Bucks are only 269 00:14:18,000 --> 00:14:23,200 Speaker 1: gonna score Kansas City becomes the first team since the 270 00:14:23,240 --> 00:14:26,200 Speaker 1: New England Patriots to repeat as Super Bowl champs. You 271 00:14:26,240 --> 00:14:28,080 Speaker 1: have to throw that in there, all right. I think 272 00:14:28,120 --> 00:14:31,240 Speaker 1: you were both right, um, and yet I just like 273 00:14:31,320 --> 00:14:33,280 Speaker 1: to be a little contrary, So I'm gonna go the 274 00:14:33,320 --> 00:14:36,640 Speaker 1: other way. I'm gonna take uh tannem bombs numbers, but 275 00:14:36,680 --> 00:14:40,160 Speaker 1: I'm gonna flip them around and say, Brady the Goat 276 00:14:40,320 --> 00:14:44,560 Speaker 1: marches down at the end. I almost said Patriots Bucks 277 00:14:44,600 --> 00:14:47,800 Speaker 1: twenty seven, Chiefs twenty four. So there you go. We'll 278 00:14:47,800 --> 00:14:49,520 Speaker 1: see what happens. It's gonna be a fun game to watch. 279 00:14:49,520 --> 00:14:54,640 Speaker 1: I I do think, uh, this is a generational matchup 280 00:14:55,000 --> 00:14:57,800 Speaker 1: in many ways, and we'll see how it all goes. 281 00:14:57,880 --> 00:15:01,280 Speaker 1: I know you guys will be on your respective couches, 282 00:15:02,000 --> 00:15:04,520 Speaker 1: digging in, digging into those wings. How about you're gonna say, 283 00:15:04,520 --> 00:15:10,480 Speaker 1: I'm gonna be contrary, and uh, I think Detroit's gonna win. Yeah, exactly. Listen, 284 00:15:10,560 --> 00:15:13,000 Speaker 1: it's you know, in the pandemic. Who knows what's gonna happen. 285 00:15:13,120 --> 00:15:15,760 Speaker 1: Johnny Us now Rob Higgins. He is the executive director 286 00:15:15,800 --> 00:15:18,400 Speaker 1: of the Tampa Bay Sports Commission. Kind of a busy 287 00:15:18,440 --> 00:15:20,880 Speaker 1: week for you, Rob. Tell us what it's like in 288 00:15:20,920 --> 00:15:25,600 Speaker 1: Tampa right now. It's been fantastic. We opened super Bowl 289 00:15:25,640 --> 00:15:30,360 Speaker 1: Experience presented by Low's last Friday. It went throughout the weekend. 290 00:15:30,560 --> 00:15:33,840 Speaker 1: We um just had a great We've got a great 291 00:15:33,840 --> 00:15:36,640 Speaker 1: set up with our river Walk downtown. We had a 292 00:15:36,640 --> 00:15:39,520 Speaker 1: lot of local fans come out, but they all have 293 00:15:39,600 --> 00:15:42,120 Speaker 1: been doing their part in terms of keeping people safe 294 00:15:42,160 --> 00:15:47,000 Speaker 1: and wearing their masks. We were then closed on Monday Tuesday. 295 00:15:47,200 --> 00:15:50,000 Speaker 1: You know, we're starting to see the media trickle into 296 00:15:50,040 --> 00:15:54,000 Speaker 1: town as well. But there's just so much excitement. It's 297 00:15:54,040 --> 00:15:57,000 Speaker 1: really taken on the look and feel of Super Bowl, 298 00:15:57,040 --> 00:15:59,200 Speaker 1: and this is really a super Bowl that couldn't have 299 00:15:59,640 --> 00:16:02,160 Speaker 1: any out our timing. It's it's the Super Bowl when 300 00:16:02,160 --> 00:16:04,880 Speaker 1: we needed the most. This has been the fun time 301 00:16:04,960 --> 00:16:07,760 Speaker 1: for Tampa Bay. I mean, obviously you've had the lightning 302 00:16:07,920 --> 00:16:11,280 Speaker 1: you you dabbled in the World Series, almost got there, 303 00:16:11,840 --> 00:16:14,760 Speaker 1: and then of course you got the Super Bowl. Uh, 304 00:16:14,880 --> 00:16:19,760 Speaker 1: in the first city to host the team at super 305 00:16:19,760 --> 00:16:22,800 Speaker 1: Bowl Bound, it's got to be a big pick up 306 00:16:22,880 --> 00:16:26,880 Speaker 1: for the city. It is. Obviously it's been a really 307 00:16:26,960 --> 00:16:30,520 Speaker 1: challenging time over the last year, but to have these 308 00:16:30,560 --> 00:16:34,640 Speaker 1: great bright spots in terms of the success of our teams. 309 00:16:34,680 --> 00:16:37,480 Speaker 1: You can see everybody rowling around it on social media. 310 00:16:37,640 --> 00:16:39,840 Speaker 1: You can see how much of a pick me up 311 00:16:40,200 --> 00:16:43,200 Speaker 1: it's been across the board, from the Lightning winning into 312 00:16:43,200 --> 00:16:45,280 Speaker 1: the Rays getting to the World Series and now the 313 00:16:45,320 --> 00:16:48,840 Speaker 1: Bucks becoming the first ever team to play in their 314 00:16:48,880 --> 00:16:52,160 Speaker 1: home stadium. There there's a ton of buzz here. People 315 00:16:52,160 --> 00:16:55,960 Speaker 1: are excited and uh and naturally we're pumped for for 316 00:16:56,000 --> 00:16:58,760 Speaker 1: Team Tamba Bay to stay on this role. Hey robertson 317 00:16:58,880 --> 00:17:01,280 Speaker 1: Mike Lynch up in Boston. UM, this is sort of 318 00:17:01,280 --> 00:17:03,440 Speaker 1: a good news bad news thing that that you get 319 00:17:03,440 --> 00:17:06,440 Speaker 1: the home team hosting, because if you have two out 320 00:17:06,440 --> 00:17:09,560 Speaker 1: of town teams, that's everyone coming into town has to 321 00:17:09,600 --> 00:17:13,520 Speaker 1: stay in a hotel. Um, it's the hotel occupancy are 322 00:17:13,520 --> 00:17:16,680 Speaker 1: going to be way down from your projections. Yeah. I 323 00:17:16,960 --> 00:17:20,080 Speaker 1: I certainly think the hotel visitor room nights will be 324 00:17:20,200 --> 00:17:25,680 Speaker 1: down from traditional Super Bowl that took place pre pandemic, 325 00:17:26,040 --> 00:17:29,560 Speaker 1: but at the same time, our focuses on the hotel 326 00:17:29,680 --> 00:17:31,959 Speaker 1: visitor room knights that are happening. This will be the 327 00:17:31,960 --> 00:17:36,480 Speaker 1: most room nights our community has seen since the pandemic started. 328 00:17:36,520 --> 00:17:39,880 Speaker 1: From an airline passenger traffic standpoint, it's it's already more 329 00:17:39,920 --> 00:17:42,760 Speaker 1: than double what it's been on average. So this is 330 00:17:42,800 --> 00:17:45,399 Speaker 1: a great shot in the arm. I think, you know, 331 00:17:45,440 --> 00:17:48,560 Speaker 1: we we obviously look at the upside of the Bucks 332 00:17:48,640 --> 00:17:52,120 Speaker 1: playing in it. When it comes to media value, um, 333 00:17:52,400 --> 00:17:55,560 Speaker 1: you start to see with the addition of Tom Brady 334 00:17:55,640 --> 00:17:59,800 Speaker 1: this summer as well as Rob Bronkowski, the media, the 335 00:18:00,000 --> 00:18:03,320 Speaker 1: eyes of the world really starting to gravitate towards this team. 336 00:18:03,320 --> 00:18:06,160 Speaker 1: And naturally we knew hosting the Super Bowl, no matter 337 00:18:06,200 --> 00:18:08,440 Speaker 1: what two teams we'd get, we'd be on a very 338 00:18:08,440 --> 00:18:11,560 Speaker 1: big stage. But when you add in this historic element 339 00:18:11,640 --> 00:18:13,800 Speaker 1: with this team that's getting a ton of attention, which 340 00:18:13,800 --> 00:18:19,359 Speaker 1: they deserve, the media value around this one, uh certainly 341 00:18:19,520 --> 00:18:22,600 Speaker 1: makes up for for more than anything of a few 342 00:18:22,640 --> 00:18:25,320 Speaker 1: hotel room nights that may not be happening. The other 343 00:18:25,359 --> 00:18:28,280 Speaker 1: thing I would just say is, you know the Chiefs Kingdom, 344 00:18:28,359 --> 00:18:32,280 Speaker 1: we saw it down in Miami last year. They absolutely 345 00:18:32,320 --> 00:18:35,480 Speaker 1: bring it UM. From their standpoint, they're making back to 346 00:18:35,520 --> 00:18:39,120 Speaker 1: back Sunshine State super Bowls. They have a great following. 347 00:18:39,240 --> 00:18:42,080 Speaker 1: So from our standpoint, it's the best of both worlds. 348 00:18:42,160 --> 00:18:44,879 Speaker 1: We've got the historic element of the Bucks making it, 349 00:18:44,960 --> 00:18:47,240 Speaker 1: which has the locals really fired up. We've got a 350 00:18:47,240 --> 00:18:49,680 Speaker 1: Greek visiting fan base like the Chiefs that we're trying 351 00:18:49,680 --> 00:18:52,520 Speaker 1: to roll out the red carpet for. You really can't 352 00:18:52,520 --> 00:18:56,480 Speaker 1: script a better scenario, and all fronts forth and so rob. 353 00:18:56,520 --> 00:18:58,440 Speaker 1: You know, when you talk about locals, I mean one 354 00:18:58,720 --> 00:19:00,840 Speaker 1: part of the economy that's clear going to be hit 355 00:19:01,720 --> 00:19:05,120 Speaker 1: is the caterers, the restaurants, the bars to some extent, 356 00:19:05,200 --> 00:19:08,240 Speaker 1: especially those who would be hosting all those Super Bowl 357 00:19:08,280 --> 00:19:10,480 Speaker 1: parties that those of us who have been fortunate enough 358 00:19:10,520 --> 00:19:12,919 Speaker 1: to go to a Super Bowl, we could, you know, 359 00:19:13,200 --> 00:19:16,720 Speaker 1: look forward to what's the net effect of that and 360 00:19:17,119 --> 00:19:19,720 Speaker 1: is there a way to you know, sort of compensate 361 00:19:19,800 --> 00:19:24,160 Speaker 1: for it, sort of literally or figuratively. Well, I think 362 00:19:24,160 --> 00:19:27,680 Speaker 1: we've really worked hard in tandem with the NFL to 363 00:19:28,480 --> 00:19:32,240 Speaker 1: um make sure we're doing a great job playing matchmaker. 364 00:19:32,320 --> 00:19:36,119 Speaker 1: And it's through an initiative called Business Connect where we 365 00:19:36,280 --> 00:19:40,640 Speaker 1: really work with minority owned, female owned and veteran owned 366 00:19:40,640 --> 00:19:45,800 Speaker 1: and l g PT two owned businesses, UH, including restaurants 367 00:19:45,800 --> 00:19:49,399 Speaker 1: and caters of the like, nearly two hundreds to do 368 00:19:49,440 --> 00:19:52,560 Speaker 1: our best to make sure we're introducing them to the 369 00:19:52,640 --> 00:19:56,320 Speaker 1: right folks that that that do still have opportunities from 370 00:19:56,359 --> 00:19:59,840 Speaker 1: an economic standpoint. We've also had a professional development and 371 00:20:00,119 --> 00:20:01,800 Speaker 1: working series as part of it. But I'll give you 372 00:20:02,200 --> 00:20:06,679 Speaker 1: one example. Last month, we created what was really Super 373 00:20:06,720 --> 00:20:12,280 Speaker 1: Bowl Restaurant Week, and we had over thirty restaurants participate 374 00:20:12,400 --> 00:20:17,199 Speaker 1: in it, and the results of it were nearly three thousand, 375 00:20:17,960 --> 00:20:22,200 Speaker 1: uh three thousand meals that took place. So here you've 376 00:20:22,240 --> 00:20:25,200 Speaker 1: got this initiative, this platform around the super Bowl. It 377 00:20:25,480 --> 00:20:28,080 Speaker 1: led to a big contribution to our feeding Campa Bay 378 00:20:28,200 --> 00:20:31,119 Speaker 1: or local food bank as well. So, I mean, just 379 00:20:31,440 --> 00:20:34,639 Speaker 1: an awesome opportunity. The super Bowl is such a great 380 00:20:34,760 --> 00:20:37,800 Speaker 1: platform to be able to to leverage, so we're doing 381 00:20:37,800 --> 00:20:40,199 Speaker 1: everything we can to maximize that no matter what the 382 00:20:40,280 --> 00:20:43,159 Speaker 1: scenario is. And I think our our restaurants and our 383 00:20:43,160 --> 00:20:46,840 Speaker 1: small businesses appreciate the effort that's going into it. You know, Rob, 384 00:20:47,119 --> 00:20:51,960 Speaker 1: you are no stranger to big events, UH, and you 385 00:20:52,000 --> 00:20:55,080 Speaker 1: think about the logistics of them. You've worked on a 386 00:20:55,200 --> 00:20:58,639 Speaker 1: CC Championships the final four for the women back in 387 00:20:58,640 --> 00:21:02,159 Speaker 1: twenty nineteen. I believe Eve, obviously we are going to 388 00:21:02,200 --> 00:21:04,720 Speaker 1: be thinking in the short term, but maybe even the 389 00:21:04,720 --> 00:21:08,480 Speaker 1: mid term and the long term differently about how we 390 00:21:08,560 --> 00:21:12,600 Speaker 1: put on big events. What do you think will stick, 391 00:21:12,760 --> 00:21:14,760 Speaker 1: as it were on the other side of this as 392 00:21:14,800 --> 00:21:17,200 Speaker 1: we get back to some semblance of normal life when 393 00:21:17,200 --> 00:21:20,320 Speaker 1: it comes to big sporting events. Well, I think that 394 00:21:20,680 --> 00:21:25,000 Speaker 1: there's going to be such a greater heightened focus on 395 00:21:25,160 --> 00:21:27,879 Speaker 1: health and safety, and I think that that is that 396 00:21:28,080 --> 00:21:31,960 Speaker 1: is key. Um. You know, obviously there's thousands of decisions 397 00:21:32,000 --> 00:21:34,760 Speaker 1: that go in to the making of a Super Bowl, 398 00:21:34,800 --> 00:21:36,679 Speaker 1: and I can just tell you no matter how bigger, 399 00:21:36,680 --> 00:21:40,320 Speaker 1: how small of a decision that's been made over this 400 00:21:40,520 --> 00:21:42,800 Speaker 1: last year when it comes to the Super Bowl in 401 00:21:42,880 --> 00:21:46,080 Speaker 1: tandem with our friends at the NFL, health and safety 402 00:21:46,080 --> 00:21:50,120 Speaker 1: has been the driving factor with each and every decision 403 00:21:50,160 --> 00:21:53,080 Speaker 1: we've had, you know, in person events that have switched 404 00:21:53,080 --> 00:21:57,199 Speaker 1: to virtual, We've had indoor events that have switched to outdoor. 405 00:21:58,200 --> 00:22:02,520 Speaker 1: We've had just any and every modification that we can 406 00:22:02,600 --> 00:22:06,320 Speaker 1: make if health and safety UH dictated that it was made. 407 00:22:06,359 --> 00:22:08,960 Speaker 1: I'll give you the example of Super Bowl experience presented 408 00:22:09,000 --> 00:22:12,800 Speaker 1: by Loads, which is a great fan festival for the 409 00:22:12,920 --> 00:22:16,400 Speaker 1: very first time. It's free UM, and it's spread out 410 00:22:16,440 --> 00:22:20,280 Speaker 1: along our three mile riverwalk where we can get people 411 00:22:20,720 --> 00:22:24,159 Speaker 1: spread out along along a lot of great parks. We 412 00:22:24,160 --> 00:22:27,080 Speaker 1: can limit capacity, we can use a health screening app 413 00:22:27,800 --> 00:22:31,920 Speaker 1: before people enter to make sure they're doing all right. UM, 414 00:22:32,760 --> 00:22:36,080 Speaker 1: mandatory face masks throughout UH. And then we have fan 415 00:22:36,160 --> 00:22:39,840 Speaker 1: safety managers roaming the parks to make sure everybody's doing 416 00:22:40,320 --> 00:22:42,920 Speaker 1: their part. So you look at that one example here, 417 00:22:42,960 --> 00:22:46,160 Speaker 1: you have really the first fan festival that's probably taken 418 00:22:46,160 --> 00:22:50,720 Speaker 1: place since the pandemic started anywhere where we're offering local 419 00:22:50,760 --> 00:22:53,840 Speaker 1: and visiting fans an opportunity to create Super Bowl memories, 420 00:22:54,040 --> 00:22:56,680 Speaker 1: but do it in a really healthy and safe fashion. 421 00:22:56,800 --> 00:23:01,040 Speaker 1: So we hope this certainly becomes the blueprint for events 422 00:23:01,480 --> 00:23:05,520 Speaker 1: moving forward, so that we can get back to some 423 00:23:05,520 --> 00:23:08,560 Speaker 1: someonece of business and make sure again we're all doing 424 00:23:08,560 --> 00:23:11,480 Speaker 1: our part to keep fans healthy and safe. Well, never 425 00:23:11,560 --> 00:23:13,800 Speaker 1: mind trying to do this in a COVID world. The 426 00:23:13,840 --> 00:23:17,000 Speaker 1: logistics and the challenges are trying to plan a Super 427 00:23:17,000 --> 00:23:20,320 Speaker 1: Bowl in general. This isn't like throwing a party at 428 00:23:20,320 --> 00:23:22,720 Speaker 1: the house. Hey baby, get the chicken wings, and don't 429 00:23:22,760 --> 00:23:26,399 Speaker 1: forget the data chips. There's a lot that goes into it. 430 00:23:26,440 --> 00:23:28,960 Speaker 1: Can you tell us what you have to do to 431 00:23:29,040 --> 00:23:34,720 Speaker 1: make sure Super Bowl fifty five is superb? Well, when 432 00:23:34,720 --> 00:23:38,439 Speaker 1: you add in all the different elements that that have 433 00:23:38,600 --> 00:23:42,520 Speaker 1: been added due to the pandemic, at times, it certainly 434 00:23:42,560 --> 00:23:45,399 Speaker 1: can feel like we're planning multiple Super Bowls at the 435 00:23:45,480 --> 00:23:50,080 Speaker 1: same time. But when you have really strong partners, you 436 00:23:50,119 --> 00:23:53,320 Speaker 1: can accomplish anything. It certainly starts at the top with 437 00:23:53,359 --> 00:23:58,080 Speaker 1: our partnership with the NFL. They have been incredible throughout. 438 00:23:58,359 --> 00:24:00,199 Speaker 1: I mean we have been joined at the hip with 439 00:24:00,280 --> 00:24:03,879 Speaker 1: them on zooms almost each and every minute for the 440 00:24:04,040 --> 00:24:07,199 Speaker 1: last year, and they have been the ultimate communicators and 441 00:24:07,200 --> 00:24:10,359 Speaker 1: the ultimate partners. And then at the local level, we're 442 00:24:10,440 --> 00:24:13,920 Speaker 1: fortunate to have tremendous public and private partners. So whether 443 00:24:13,960 --> 00:24:17,199 Speaker 1: it's our municipalities, to our Convention of Visitors bureaus, to 444 00:24:17,200 --> 00:24:21,640 Speaker 1: our law enforcement agencies, to our eight thousand community ambassadors 445 00:24:21,640 --> 00:24:24,639 Speaker 1: that are volunteering this week and shearing people when they 446 00:24:24,680 --> 00:24:27,159 Speaker 1: get off the plane and helping make sure you know 447 00:24:27,200 --> 00:24:30,479 Speaker 1: they've got their questions answered and are are greeted by 448 00:24:30,520 --> 00:24:34,360 Speaker 1: a warm smile at their hotel or anywhere else. It 449 00:24:34,400 --> 00:24:38,480 Speaker 1: takes a great team effort, and so we are blessed 450 00:24:38,560 --> 00:24:43,760 Speaker 1: to have so many different great organizations and individuals all 451 00:24:43,800 --> 00:24:46,159 Speaker 1: pulling in the right direction because they understand what a 452 00:24:46,320 --> 00:24:50,439 Speaker 1: unique opportunity it is to host the Super Bowl. You know, 453 00:24:50,520 --> 00:24:53,720 Speaker 1: every community the country right now would love to be 454 00:24:54,119 --> 00:24:57,160 Speaker 1: hosting the Super Bowl because it gives such a great 455 00:24:57,200 --> 00:25:01,160 Speaker 1: shot in the arm economically, socially and a media value standpoint. 456 00:25:01,240 --> 00:25:03,280 Speaker 1: So we know we're blessed to be the ones to 457 00:25:03,400 --> 00:25:06,359 Speaker 1: get it, especially right now when we really need it, 458 00:25:06,600 --> 00:25:09,359 Speaker 1: And so everybody's pulling in the right direction to make 459 00:25:09,400 --> 00:25:12,280 Speaker 1: sure this goes off without a hitch. I'll tell you 460 00:25:12,400 --> 00:25:14,359 Speaker 1: you do, Rob, you don't have to throw big events 461 00:25:14,480 --> 00:25:16,720 Speaker 1: very well. And what people probably don't realize that you 462 00:25:16,720 --> 00:25:19,080 Speaker 1: were actually slated to host the Super Bowl next year. 463 00:25:19,880 --> 00:25:21,600 Speaker 1: LA was supposed to host it this year, but the 464 00:25:21,600 --> 00:25:24,399 Speaker 1: Sofa so Far Stadium wasn't ready. I almost feel like 465 00:25:24,400 --> 00:25:26,359 Speaker 1: the NFL owes you guys when they come up for 466 00:25:26,400 --> 00:25:28,679 Speaker 1: the next one in do you do you have a 467 00:25:28,720 --> 00:25:30,960 Speaker 1: hunch that you may get another shot at it sooner 468 00:25:31,040 --> 00:25:34,800 Speaker 1: rather than later. We've got to be really dialed in 469 00:25:34,880 --> 00:25:38,200 Speaker 1: on these next four days and so UH we see 470 00:25:38,240 --> 00:25:40,640 Speaker 1: the finish line in sight, and we're just gonna keep 471 00:25:40,640 --> 00:25:43,120 Speaker 1: our head down and sprint as hard as we can 472 00:25:44,000 --> 00:25:46,199 Speaker 1: because we need these next four days to go well 473 00:25:46,280 --> 00:25:48,240 Speaker 1: and if they do, you know, hopefully the future takes 474 00:25:48,240 --> 00:25:50,280 Speaker 1: care of itself. But but we don't have we don't 475 00:25:50,280 --> 00:25:52,680 Speaker 1: have time for that. We don't want to be the 476 00:25:52,720 --> 00:25:56,240 Speaker 1: image of the uh, the runner that trips right before 477 00:25:56,640 --> 00:25:59,679 Speaker 1: the finished line and somebody passes them. So you know, 478 00:25:59,760 --> 00:26:04,200 Speaker 1: our our focus is totally on Super Bowl. We didn't 479 00:26:04,240 --> 00:26:07,040 Speaker 1: get our fifth super Bowl on a shorter time frame, 480 00:26:07,080 --> 00:26:11,720 Speaker 1: as you alluded to UH a few minutes ago and 481 00:26:12,080 --> 00:26:15,119 Speaker 1: us stepping in for for for l A in this scenario, 482 00:26:15,359 --> 00:26:20,159 Speaker 1: we didn't get this opportunity because um, we didn't do 483 00:26:20,200 --> 00:26:22,639 Speaker 1: a great job on on our first scour. So the 484 00:26:22,760 --> 00:26:24,960 Speaker 1: key is that is to make sure that we do 485 00:26:25,040 --> 00:26:27,560 Speaker 1: a great job on our fifth one and UH in 486 00:26:27,640 --> 00:26:30,480 Speaker 1: the future we can talk about, think about and be 487 00:26:30,600 --> 00:26:33,000 Speaker 1: focused on at a later day. Rob. You know, just 488 00:26:33,040 --> 00:26:35,239 Speaker 1: going back to something as we start to wrap up 489 00:26:35,240 --> 00:26:38,320 Speaker 1: here that that Michael Barr alluded to is you know 490 00:26:38,400 --> 00:26:41,119 Speaker 1: you've got a little title town vibe going there. What 491 00:26:41,359 --> 00:26:43,359 Speaker 1: is it about the way the teams are run the 492 00:26:43,359 --> 00:26:46,119 Speaker 1: way the community is, the way the business community is 493 00:26:46,160 --> 00:26:50,280 Speaker 1: that you think is sort of contributing to that right now, 494 00:26:50,320 --> 00:26:56,520 Speaker 1: because there's a lot of heat pun intended around Tampa well, 495 00:26:56,760 --> 00:27:01,560 Speaker 1: it certainly is a lot of different franchises, a lot 496 00:27:01,600 --> 00:27:05,720 Speaker 1: of different organizations and individuals, but it's all one team. 497 00:27:05,800 --> 00:27:09,160 Speaker 1: And I know people may think it's that's cheesy or cliche, 498 00:27:09,280 --> 00:27:12,480 Speaker 1: but it's it's Team Tampa Bay. You see on social 499 00:27:12,520 --> 00:27:16,440 Speaker 1: media Lightning players supporting Bucks players, and you see Bucks 500 00:27:16,440 --> 00:27:20,199 Speaker 1: players supporting Raised players, And I think everybody is just 501 00:27:20,400 --> 00:27:25,760 Speaker 1: really invested into this community for the long term, whether 502 00:27:25,840 --> 00:27:29,560 Speaker 1: they're here for the duration of their contract or or whatnot. 503 00:27:29,600 --> 00:27:34,120 Speaker 1: You see people, uh and players that really um care 504 00:27:34,200 --> 00:27:36,960 Speaker 1: about the community and give back. And so when you 505 00:27:37,040 --> 00:27:42,080 Speaker 1: have that spirit, that spirit of you know, cohesiveness, togetherness, 506 00:27:42,119 --> 00:27:46,439 Speaker 1: and that spirit of philanthropy and giving back, it really 507 00:27:46,560 --> 00:27:49,479 Speaker 1: is mutually aligned and and it gets everybody on the 508 00:27:49,520 --> 00:27:52,119 Speaker 1: same page. And that's what I think has this so proud. 509 00:27:52,160 --> 00:27:55,240 Speaker 1: As we know we see the stories of how these 510 00:27:55,280 --> 00:27:58,840 Speaker 1: teams are giving back to our community and changing lives 511 00:27:59,280 --> 00:28:02,240 Speaker 1: off the fee and off the ice. All right, Well, 512 00:28:02,320 --> 00:28:05,440 Speaker 1: Rob Higgins, we really really appreciate it. A very busy 513 00:28:05,480 --> 00:28:09,360 Speaker 1: week for you for your best of luck. Uh this weekend, 514 00:28:09,400 --> 00:28:11,119 Speaker 1: I won't say who I'm rooting for, but I know 515 00:28:11,160 --> 00:28:13,320 Speaker 1: who you're rooting for, because he got the home team 516 00:28:13,760 --> 00:28:16,280 Speaker 1: for the first time ever hosting the Super Bowl. Rob 517 00:28:16,320 --> 00:28:20,560 Speaker 1: Higgins is the executive director of the Tampa Bay Sports Commission. 518 00:28:20,600 --> 00:28:22,840 Speaker 1: We really appreciate it. Thanks for having us on guys. 519 00:28:23,480 --> 00:28:26,600 Speaker 1: So guys, big weekend obviously down in Tampa. You know, 520 00:28:26,800 --> 00:28:29,400 Speaker 1: one of the things we didn't get to ask Rob Higgins, 521 00:28:29,680 --> 00:28:34,119 Speaker 1: although he alluded to it, Lynch, was this idea of, Uh, 522 00:28:34,200 --> 00:28:37,560 Speaker 1: you guys up in Boston should just be saying you're welcome, right, 523 00:28:37,600 --> 00:28:40,480 Speaker 1: I mean, like the Brady effect. I think you cannot 524 00:28:40,640 --> 00:28:46,920 Speaker 1: understate the excitement locally but also nationally in terms of 525 00:28:47,000 --> 00:28:52,959 Speaker 1: looking at Tampa, it's inescapable that Tom Brady is the 526 00:28:52,960 --> 00:28:55,240 Speaker 1: sole reason why the Tampa Bay Buccaneers are in the 527 00:28:55,240 --> 00:28:58,320 Speaker 1: Super Bowl. You know, I'm and I'm just sorry. They 528 00:28:58,720 --> 00:29:01,560 Speaker 1: they just he's a difference maker and he makes everybody 529 00:29:01,560 --> 00:29:03,960 Speaker 1: else around him better. And they got off to a 530 00:29:04,000 --> 00:29:06,720 Speaker 1: slow start this year. But remember they didn't have a 531 00:29:06,800 --> 00:29:10,400 Speaker 1: chance for any o t a s, any camp, any exhibition, games, 532 00:29:10,760 --> 00:29:13,960 Speaker 1: So basically their exhibition games and they're sort of getting 533 00:29:13,960 --> 00:29:17,160 Speaker 1: to know each other. Came during games that counted, and 534 00:29:17,920 --> 00:29:21,280 Speaker 1: you know, the bratty always says in Belichick said the 535 00:29:21,280 --> 00:29:23,040 Speaker 1: same thing. I don't know what type of team I 536 00:29:23,080 --> 00:29:25,680 Speaker 1: have until after the sixth game of the season, And 537 00:29:25,680 --> 00:29:28,240 Speaker 1: from the sixth game on, Tampa Bay was just roaring 538 00:29:28,640 --> 00:29:30,360 Speaker 1: and they were rolling, and they're rolling right into the 539 00:29:30,360 --> 00:29:33,200 Speaker 1: Super Bowl. Well, and what's interesting to me, bar is 540 00:29:33,240 --> 00:29:36,280 Speaker 1: this notion. And Rob Higgins was alluding to this towards 541 00:29:36,280 --> 00:29:39,040 Speaker 1: the end, winning begets winning. You know, if if you 542 00:29:39,160 --> 00:29:42,440 Speaker 1: have these, if you get used to winning. And again 543 00:29:42,680 --> 00:29:45,680 Speaker 1: Lynchy is like, you know, nodding his head here because 544 00:29:45,960 --> 00:29:48,000 Speaker 1: you know, Boston all that, We're not going to deal 545 00:29:48,000 --> 00:29:50,840 Speaker 1: with that. But um, but it's a serious thing when 546 00:29:50,840 --> 00:29:54,040 Speaker 1: it comes to driving the business, is driving the economy, 547 00:29:54,120 --> 00:29:59,480 Speaker 1: driving the valuations of team winning. There's a story about 548 00:29:59,560 --> 00:30:04,000 Speaker 1: Tom Ray going into the Super Bowl and uh, it 549 00:30:04,120 --> 00:30:08,480 Speaker 1: was told by another teammate. When Tampa Bay won the 550 00:30:08,640 --> 00:30:15,080 Speaker 1: NFC championship. Uh, one of Brady's teammates started crying and 551 00:30:15,120 --> 00:30:19,040 Speaker 1: then Brady, according to what this player said, well, what 552 00:30:19,160 --> 00:30:24,080 Speaker 1: in the blanket you crying about? You haven't won anything yet. Now. Granted, okay, 553 00:30:24,200 --> 00:30:26,840 Speaker 1: Brady's been there ten is gonna be there ten times 554 00:30:27,080 --> 00:30:29,800 Speaker 1: for the Super Bowl. This poor guy is the first 555 00:30:29,840 --> 00:30:32,760 Speaker 1: time there. But it goes back to what you're saying, 556 00:30:33,640 --> 00:30:37,520 Speaker 1: winning begets winning, and that's Brady's mindset. It's like you 557 00:30:37,560 --> 00:30:39,800 Speaker 1: haven't done a dog on thing until you take the 558 00:30:39,880 --> 00:30:44,120 Speaker 1: whole trophy Vince Lombardi trophy home. So that's his mindset. Well, 559 00:30:44,200 --> 00:30:46,800 Speaker 1: interesting to see how Tampa comes out the other side. 560 00:30:46,880 --> 00:30:50,000 Speaker 1: I think you are exactly right, Lynchy by the way 561 00:30:50,040 --> 00:30:53,600 Speaker 1: that if they pull this off, well they basically say, 562 00:30:53,920 --> 00:30:55,880 Speaker 1: we took it a year early, we did it in 563 00:30:55,920 --> 00:30:59,320 Speaker 1: a pandemic. Uh, let's let's read up for Tampa Bay 564 00:30:59,400 --> 00:31:02,040 Speaker 1: NFL there, do you think. Yeah, I think the NFL 565 00:31:02,080 --> 00:31:04,640 Speaker 1: owns owes him. I mean, you know, they were supposed 566 00:31:04,680 --> 00:31:06,360 Speaker 1: to have it next year, and who knows next year, 567 00:31:06,480 --> 00:31:08,920 Speaker 1: but hopefully it's going to be a normal Super Bowl. 568 00:31:09,520 --> 00:31:12,080 Speaker 1: And you know, this guy isn't making any excuses. He 569 00:31:12,120 --> 00:31:14,600 Speaker 1: could be whining and crying and everything else, and but 570 00:31:14,680 --> 00:31:17,560 Speaker 1: you know he's not. He's looking at the long term picture. 571 00:31:17,640 --> 00:31:19,520 Speaker 1: He says, you know, we don't want to be the 572 00:31:19,600 --> 00:31:21,920 Speaker 1: city that tripped and fell, you know, a hundred yards 573 00:31:21,920 --> 00:31:23,680 Speaker 1: from the finish line. We want to cross the finish 574 00:31:23,760 --> 00:31:25,880 Speaker 1: line and then just stand on our own merits when 575 00:31:25,920 --> 00:31:29,920 Speaker 1: the Super Bowl is awarded to another city. Yeah, I'd 576 00:31:29,920 --> 00:31:31,680 Speaker 1: tell you that as simic. That got a lot tougher 577 00:31:31,720 --> 00:31:35,360 Speaker 1: because obviously, when that decision was made, I believe, uh, 578 00:31:35,520 --> 00:31:37,640 Speaker 1: we weren't talking about a global pandemic. It was just 579 00:31:37,720 --> 00:31:40,360 Speaker 1: more about sop I wasn't gonna be ready Tampa steps up. 580 00:31:40,600 --> 00:31:41,920 Speaker 1: They didn't know they were going to have to be 581 00:31:42,240 --> 00:31:44,479 Speaker 1: dealing in the world that we're dealing in right now. 582 00:31:44,840 --> 00:31:48,760 Speaker 1: Man't not in Germany. It feels better to be number 583 00:31:48,760 --> 00:31:50,800 Speaker 1: one than number five. I'll wear a number because of Mike. 584 00:31:50,920 --> 00:31:52,440 Speaker 1: We have a chance to go for three in a row. 585 00:31:52,480 --> 00:31:54,440 Speaker 1: Good numbers at a good time. And I first started 586 00:31:54,440 --> 00:31:57,840 Speaker 1: wearing the number, I would just have the Bloomberg business 587 00:31:57,880 --> 00:32:01,040 Speaker 1: of sports. The number of the week, all right, gather 588 00:32:01,120 --> 00:32:06,600 Speaker 1: around the radio. Oh, it's time for the number of 589 00:32:06,640 --> 00:32:11,080 Speaker 1: the week. Jason and Lynchy tell them what they're playing for. Well, 590 00:32:11,120 --> 00:32:16,440 Speaker 1: it's a brand new washer and dryer and a refrigerator. Oh, 591 00:32:16,440 --> 00:32:22,800 Speaker 1: I need an oven. I need an oven. Here here 592 00:32:22,960 --> 00:32:26,560 Speaker 1: it's the number. Uh, And this is connected to the 593 00:32:26,560 --> 00:32:35,200 Speaker 1: super Bowl when it goes over, uh, the over and 594 00:32:35,280 --> 00:32:37,600 Speaker 1: under which people know about it's you know what that is? 595 00:32:38,040 --> 00:32:43,480 Speaker 1: When it goes over, there is the stock market if 596 00:32:43,520 --> 00:32:48,440 Speaker 1: you go long, uh pays off and there's a return 597 00:32:48,560 --> 00:32:53,800 Speaker 1: on the average for that year according to the SMP 598 00:32:54,000 --> 00:32:57,880 Speaker 1: Global Market Intelligence Show. What I want to know is 599 00:32:58,440 --> 00:33:04,440 Speaker 1: what is the average percentage for that year when the 600 00:33:04,480 --> 00:33:08,640 Speaker 1: Super Bowl is combined for at least forty six points? 601 00:33:09,240 --> 00:33:11,960 Speaker 1: So when it hits the over, what does the stock 602 00:33:12,000 --> 00:33:16,560 Speaker 1: market do? What does what does the market? Yes, how 603 00:33:16,600 --> 00:33:18,720 Speaker 1: much does SMP go up if they hit the over? 604 00:33:23,840 --> 00:33:34,560 Speaker 1: I'm gonna say center over over over over over over. 605 00:33:35,400 --> 00:33:38,240 Speaker 1: What do you say? Nine percent? Yeah, so I'm betting 606 00:33:38,240 --> 00:33:40,280 Speaker 1: on the SMP. Right, that's the number you're looking for. 607 00:33:40,400 --> 00:33:48,520 Speaker 1: Em Okay, Uh, I'm gonna go price as right, I'm 608 00:33:48,520 --> 00:33:54,080 Speaker 1: gonna go with percent. Wow, Jason, you're a winner this 609 00:33:54,120 --> 00:34:01,400 Speaker 1: week man. In fact, the average return is fifteen point 610 00:34:01,560 --> 00:34:06,040 Speaker 1: nine kidding when it goes over at least forty six points. 611 00:34:06,080 --> 00:34:08,600 Speaker 1: Now this year, the overrunder is fifty six point five. 612 00:34:09,120 --> 00:34:13,759 Speaker 1: When it goes under, the results are just seven point 613 00:34:14,120 --> 00:34:19,120 Speaker 1: in a game. I have no idea that rangest correlation. 614 00:34:19,360 --> 00:34:22,399 Speaker 1: I have ever heard but that I mean a gain 615 00:34:22,440 --> 00:34:26,319 Speaker 1: and yes, that is that is marketing. I mean that's 616 00:34:26,360 --> 00:34:28,480 Speaker 1: a that's a hell of a bull market. I was 617 00:34:28,520 --> 00:34:32,360 Speaker 1: slinging it this year. Man, I know where I'm gonna go. Yeah, seriously, 618 00:34:32,600 --> 00:34:36,839 Speaker 1: there you go. Alright, Well, somebody's basking in the glow 619 00:34:36,920 --> 00:34:40,200 Speaker 1: of a couple of wins over here in the studio, 620 00:34:40,920 --> 00:34:43,359 Speaker 1: just saying, just got a little warmer here in New 621 00:34:43,400 --> 00:34:48,560 Speaker 1: York City. What the lizard? The lizard? Alright, you've been 622 00:34:48,600 --> 00:34:51,000 Speaker 1: listening to Bloomberg Business of Sports. Were here each and 623 00:34:51,040 --> 00:34:53,279 Speaker 1: every week at the same time, plus online wherever you 624 00:34:53,360 --> 00:34:56,320 Speaker 1: get your podcast. You can catch those Mondays, Wednesdays and Thursdays. 625 00:34:56,640 --> 00:34:59,680 Speaker 1: I'm Jason Kelly on Twitter. Find me at Jason Kelly 626 00:34:59,680 --> 00:35:03,040 Speaker 1: News and I'll trade you a refrigerator for in the 627 00:35:03,080 --> 00:35:07,919 Speaker 1: wall of By the way, since you're the winner, I'm 628 00:35:07,960 --> 00:35:11,280 Speaker 1: Mike Lynch. You can follow me a Lynch WCVB Portions 629 00:35:11,280 --> 00:35:14,759 Speaker 1: of the prices right having edited, you can follow me 630 00:35:14,920 --> 00:35:18,800 Speaker 1: on Twitter at Big Bar Sports. You're listening to Bloomberg 631 00:35:18,800 --> 00:35:21,800 Speaker 1: Business of Sports from Bloomberg Radio around the world.