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Speaker 1: Earners. What's up. You ever walk into a small business

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Speaker 1: receipts are digital, tipping is a breeze, and you're out

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Speaker 1: the door before the line even builds. Odds are they're

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Speaker 1: all from one simple system. If you're a business owner

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Speaker 1: This episode is brought to you by P and C Bank,

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Speaker 1: a lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding of professional's

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring to save, plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live or more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIIC.

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Speaker 2: So whenever we talk to entrepreneurs, you know, I definitely

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Speaker 2: want to get some entrepreneur gyms. So on your road

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Speaker 2: to scaling, I know that you've had a lot of

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Speaker 2: ups and downs, right, So what are some lessons that

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Speaker 2: you've learned that because a lot of times on social

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Speaker 2: media people paying entrepreneurship is like, you know, just flying

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Speaker 2: private jets and going on vacation. But I know you've

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Speaker 2: had some ups and downs. So what are some lessons

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Speaker 2: that you've learned on your entrepreneurialship journey that you could

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Speaker 2: potentially share with the audience.

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Speaker 3: Who you know, what's interesting is is can you hear me? Yeah, perfectly, Okay,

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Speaker 3: I just see me. Okay, let me tell you something

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Speaker 3: so interesting.

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Speaker 4: And I want you all to go back and go

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Speaker 4: through the archive of the evolution.

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Speaker 3: Of my interviews.

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Speaker 4: And if y'all know anything about me, you know I

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Speaker 4: don't lie about what's happening in my trajectory and business.

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Speaker 3: Like, I'm always very honest about the journey.

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Speaker 4: There's a lot of great things that happen, but a

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Speaker 4: lot of people don't talk about in business when are

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Speaker 4: not so great things happen that requires you to make

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Speaker 4: hard decisions in your business.

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Speaker 3: So there's there's a lot of.

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Speaker 4: Things that have happened since the last time that I

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Speaker 4: spoke to y'all. I've had to close some doors. So

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Speaker 4: here I have this big pop and brand, it's super

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Speaker 4: successful that everybody loves. But I got a location that

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Speaker 4: nobody shows up to because it was poor site selection, right,

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Speaker 4: So that's one piece of information that I really got

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Speaker 4: the opportunity to learn about, Like location is important. So

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Speaker 4: whoever is in the restaurant business and watching this program,

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Speaker 4: like it's not enough to just say all right. This

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Speaker 4: feel good in my spirit because I'm a spirit kind

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Speaker 4: of entrepreneur. You really got to lock in and get

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Speaker 4: the data because the data will allow you to make

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Speaker 4: sound decisions. And I always didn't move by the data.

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Speaker 4: Y'all follow me. So that was the first big thing.

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Speaker 4: So I've had to close doors, and as an entrepreneur

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Speaker 4: facing the reality that I had to close my doors

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Speaker 4: for business, part of you feel like a failure, and

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Speaker 4: then part of you feel like should I be embarrassed

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Speaker 4: that I had to close Dore stores when you got

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Speaker 4: Burger King, Popeyes and all of these other big brands

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Speaker 4: that have been around for the test of time doing

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Speaker 4: the same thing and nobody really talks about it.

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Speaker 3: So navigating through that has been difficult.

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Speaker 4: But also learning that it's just business and there's no

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Speaker 4: emotion in business and you got to be able to

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Speaker 4: buckle down and make decisions based on the trajectory of

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Speaker 4: the business so that you can continue to do the

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Speaker 4: right thing. Those are kind of like the biggest things

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Speaker 4: that I've learned, and I promise you is the Harvard

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Speaker 4: of entrepreneurship. Like money couldn't have paid for that. That

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Speaker 4: is pure on experience, pure on figuring out what works

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Speaker 4: what doesn't work. Y'all got to imagine, I'm in the

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Speaker 4: vegan space, so I ain't got no competitor. You understand

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Speaker 4: what I'm saying. So that's a good thing, and it's

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Speaker 4: a bad thing. It's a great thing because I'm leading

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Speaker 4: the pack, right, I'm leading the opportunity to show people

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Speaker 4: that veganism can work. It can be real, people can

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Speaker 4: have it. It can be something that you eat every day.

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Speaker 4: But then on the flip side, because there is no competitor, really,

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Speaker 4: there's no metrics, there's no comparison.

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Speaker 3: And you know, like in real estate you see comps,

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Speaker 3: but where are the comps?

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Speaker 4: So I am creating the lane in real time and

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Speaker 4: I don't have anything to compare it to. So when

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Speaker 4: I make decisions in the business and I come back

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Speaker 4: and I'm like, oh, maybe that wasn't the best decision,

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Speaker 4: it's really hard to base it off for everything. But

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Speaker 4: every day is a learning opportunity for me, and I

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Speaker 4: want people to see this interview in all of my

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Speaker 4: other interviews and understand that, like entrepreneurship, it.

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Speaker 3: Is not easy.

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Speaker 4: But if you utilize it as a learning opportunity, every

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Speaker 4: single time, you show up, then you'll be a lot

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Speaker 4: better off.

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Speaker 1: I mean, you're doing an amazing job.

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Speaker 4: You know.

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Speaker 1: I just saw y'all at essence And every time I

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Speaker 1: say y'all because I saw you and Derek together, and

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Speaker 1: it's beautiful to watch marriage. It's beautiful to watch union,

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Speaker 1: it's beauty to watch family, and it's even better to

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Speaker 1: watch it as you both are your own entrepreneurs. I wonder,

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Speaker 1: because you don't have comps, how often are you looking

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Speaker 1: to what he's doing in terms of scaling his business

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Speaker 1: and some of the mishaps and some of the glories

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Speaker 1: that he's had. Do you say, all right, I need

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Speaker 1: to incorporate. How much are y'all leaning on each other

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Speaker 1: to get ideas and learn from actual business?

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Speaker 3: Right?

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Speaker 1: You said you have to close stores? Are you now

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Speaker 1: going like, hey, hon, the location is important as you're

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Speaker 1: trying to scare These are the things like how often

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Speaker 1: does that conversation happen?

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Speaker 4: It happens every day. Let me tell you how much

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Speaker 4: it happens. So I'm gonna give you like real deals

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Speaker 4: so you understand the timeline. When I got twenty five

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Speaker 4: million dollars to grow and scale my business, Derek was

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Speaker 4: in the middle of a ten million dollar deal that

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Speaker 4: fell through. So here we are. We both have these

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Speaker 4: popular companies. We're making the same amount of money. I

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Speaker 4: just had more locations than him. But I was profitable

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Speaker 4: at the time and he wasn't. So he had to

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Speaker 4: sit in the shadows into the background, not.

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Speaker 3: By choice, but just by way of virtue.

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Speaker 4: And he watched my business grow in the trajectory of

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Speaker 4: my business.

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Speaker 3: But then he also watched the mistakes.

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Speaker 4: That I made along the way, because when you think

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Speaker 4: about high level I didn't always hire the right people.

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Speaker 4: I didn't always put the right people in place. I

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Speaker 4: didn't always pick the best site selection. So he got

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Speaker 4: the opportunity to learn what not to do or what

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Speaker 4: to do when he started, you know, growing his business

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Speaker 4: and scaling his business. So now Derek is in a

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Speaker 4: really right space in his business.

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Speaker 3: It's growing. He almost had thirty franchise that he sold.

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Speaker 4: His company is profitable, He's completely turned the business around,

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Speaker 4: so he is in a really right space.

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Speaker 3: So here I am. I'm like, all right, make.

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Speaker 4: Sure you do it like I'm the coach, like you

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Speaker 4: know and Javonte in the ring, I'm the coach.

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Speaker 3: I'm like, all right, this, should you do this, don't

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Speaker 3: do this?

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Speaker 4: And sometimes he doesn't like when I do it, but

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Speaker 4: he knows that it's necessary because I'm like, I've been there,

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Speaker 4: done that, Like, don't make the same mistakes that I did,

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Speaker 4: And if you choose to, I'm gonna tell you what's

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Speaker 4: gonna happen.

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Speaker 3: On the other side.

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Speaker 4: But at the end of the day, I am like

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Speaker 4: his encyclopedia because he can refer back to the comp

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Speaker 4: and the comp.

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Speaker 3: Is me and all the things that I'm going through.

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Speaker 3: But I'm proud of him.

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Speaker 4: I think that it's overdue for him to now get

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Speaker 4: his time. He should have been got it when I

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Speaker 4: got mine back in when I raised my money and

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Speaker 4: was able to scale my company really fast. But society

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Speaker 4: has a funny way of making certain decisions, right, And

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Speaker 4: here we are now he's in a great position, and

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Speaker 4: I'm excited about his business and I'm claiming that it's

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Speaker 4: going to grow to over one hundred million dollar brand

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Speaker 4: like I.

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Speaker 3: Know it to be.

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Speaker 2: I love it.

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Speaker 1: You guys have an incredibly popular brand, social media sensation.

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Speaker 1: The people love you. What are like three to five

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Speaker 1: marketing ideas that have had the biggest impact on your business?

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Speaker 2: Personally that that allows you to scale.

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Speaker 3: Okay, so the biggest one.

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Speaker 4: And I got my kids in the background, y'all real

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Speaker 4: entrepreneur here, real real mom.

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Speaker 3: I love it. I love it. We got five years.

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Speaker 3: It's a lot, Okay.

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Speaker 4: So one of the biggest things we live in trend culture.

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Speaker 4: So how I grew slightly vegan is I said, hmm,

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Speaker 4: if I can get celebrities to naturally endorse the brand,

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Speaker 4: they ain't even got to post me on their page.

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Speaker 4: All I got to do is get that footage, that content,

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Speaker 4: because gu's what that is.

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Speaker 3: It's currency.

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Speaker 4: And if I can get that level of currency, then

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Speaker 4: I can bring it over to my level of real

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Speaker 4: estate and post it on my page.

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Speaker 3: And then everybody going to.

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Speaker 4: Say, oh my goodness, you got Denzel Washington and east

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Speaker 4: slutly figon. I know, I gotta try now, because if

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Speaker 4: Denzel Washington, this man of this high caliber that has

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Speaker 4: built a career upon acting and is revered around the world,

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Speaker 4: loves a brand like this, why don't I love the

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Speaker 4: brand like that?

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Speaker 3: So I got to see what it's about.

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Speaker 4: I got to go check the high blaw And because

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Speaker 4: I've been able to do that, I've naturally had celebrities

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Speaker 4: want to be a part of the brand, want to

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Speaker 4: endorse it, and as a result of it, it's natural marketing.

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Speaker 4: So I have this philosophy that every single person that

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Speaker 4: sees or feels your brand will tell five people whether

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Speaker 4: they had a good or bad experience. So, for example,

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Speaker 4: if they come through my doors and the food was fantastic,

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Speaker 4: they're going to tell at least five people, and then

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Speaker 4: those five people they're going to tell at least three

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Speaker 4: more people, and then those three people are going to

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Speaker 4: tell at least three more people, and then the chain

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Speaker 4: will continue to And I've been able to build a

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Speaker 4: word of mouth business by way of the celebrities who

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Speaker 4: try the food and the word of mouth.

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Speaker 3: So those are kind of like the two biggest things.

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Speaker 4: The third thing I would say is I do three

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Speaker 4: things on my social media. I make people laugh, I

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Speaker 4: make them proud, and I give them information. Right, So

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Speaker 4: if I can make you laugh, the world is hard enough.

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Speaker 3: We're all going through stuff.

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Speaker 4: But if I can make you laugh and not think

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Speaker 4: about the day, then check mark I've done something right

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Speaker 4: if I'm make you proud. I'm a black woman owned,

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Speaker 4: minority owned business that has started a business from the

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Speaker 4: ground up that is helping people to reimagine food in

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Speaker 4: another way. Right, and you can look at my video

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Speaker 4: on my content and say, you.

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Speaker 3: Know, I'm so proud of that woman.

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Speaker 4: I'm so proud of the community that she's serving, the

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Speaker 4: fact that she's giving people opportunity.

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Speaker 3: I am proud of her. Right, then more.

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Speaker 4: People will start to tap in because people want to

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Speaker 4: be connected to things that they can be proud of.

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Speaker 3: And then lastly giving them information. You always love information.

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Speaker 3: The more you.

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Speaker 4: Tell, the more transparent you are, the more they feel

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Speaker 4: like they're dowed in. And when they're dowed in, then

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Speaker 4: they're going to support you into the wills fall off.

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Speaker 4: So you said five, but those are kind of like

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Speaker 4: the top things. The celebrity making sure that you're engaging

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Speaker 4: with your audience and doing whatever is required so that

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Speaker 4: people can have a word of mouth on your business

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Speaker 4: and it'll drive traffic to your doors.

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Speaker 5: An illegal alien from Guatemala charged with raping a child

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Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 5: accused of murdering a Texas man of Venezuelan charged with

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Speaker 5: filming and selling child pornography in Michigan. These are just

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Speaker 5: some of the heinous migrant criminals caught because of President

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Speaker 5: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 5: crossings are at the lowest levels ever recorded, and over

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Speaker 5: one hundred thousand illegal aliens have been arrested. If you

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Speaker 5: were here illegally, you're next. You will be fine nearly

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Speaker 5: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 5: never return. But if you register using our CBP home

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Speaker 5: app and leave now, you could be allowed to return legally.

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Speaker 5: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 5: border and families will be protected. Sponsored by the United

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Speaker 5: States Department of Homeland Security.