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Speaker 1: This is the business of sports. Let's talk Super Bowl

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Speaker 1: and Fox Sports, every single thing that occurs. I want

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Speaker 1: people to remember, this is a business guaranteed. Money isn't

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Speaker 1: necessarily guaranteed. Michael, how high can these valuations go? Scott do?

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Speaker 1: Everybody loves rooting against him? Right, Evan Williams Off the field,

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Speaker 1: the NBA has never been buzzier. And the leaders in

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Speaker 1: the sports industry Major League Baseball Commissioner Rob Manfredd Mike

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Speaker 1: Riscoe is the commissioner of the American Athletic Conference. Here

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Speaker 1: In Smith, president of Ticketmasters, and the race car driver

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Speaker 1: Eleo Castro and Evs Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Michael, I'm Evan, Novie Williams, and I'm Scottshnik. Every

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Speaker 1: week at this time, plus Mondays and Wednesdays, we explored

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Speaker 1: the big money issues in the world of sports. Coming up,

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Speaker 1: we speak with XFL CEO Oliver Luck and President Jeffrey Pollock.

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Speaker 1: That is straight ahead, but first let's look at some

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Speaker 1: of the top stories of the weekend. Let's start. Uh,

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Speaker 1: it involves a sale and it involves Spotify. What's going on? Yeah?

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Speaker 1: Bill Simmons everybody knows Bill from the Bill Simmons ESPN time,

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Speaker 1: and he created when he left, you created something called

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Speaker 1: the Ringer, which in essence is a a podcast network

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Speaker 1: that generates tens of millions of dollars in revenue. And

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Speaker 1: he's selling the whole shebang to Spotify. Yeah, I mean,

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Speaker 1: Spotify obviously excited about this. One of the things that

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Speaker 1: that caught me. Spotify CEO Daniel Eck said that we

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Speaker 1: bought the new ESPN. I think it was wrong. That

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Speaker 1: was the only part of the whole thing. I think

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Speaker 1: it was wrong. That makes no sense to me. Yeah,

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Speaker 1: Ringer is not the new ESPN. I'm not sure if

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Speaker 1: there is a new s ESPN out there, but it's

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Speaker 1: certainly not the Ringer. Yeah, I mean the ESPN. The

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Speaker 1: thing that they have that is valuable is live sports

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Speaker 1: life and the Ringer, to my knowledge, has no live

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Speaker 1: sports rights. But the podcast world is expanding rapidly. Uh.

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Speaker 1: It's an industry that you know, there's a lot of

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Speaker 1: ad money, there is not a lot of overhead. It

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Speaker 1: doesn't require a whole lot of people. Um, so you know,

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Speaker 1: I understand kind of the business interests there. And for Spotify,

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Speaker 1: you know, a premium service that is always looking for,

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Speaker 1: you know, exclusive premium content. I can understand, you know,

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Speaker 1: their desire to get their hands on on a network

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Speaker 1: that seems to be you know, continually expanding and and

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Speaker 1: and putting out new things. But what they have found

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Speaker 1: is that podcast listeners are more easily converted to premium customers.

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Speaker 1: And if you can do that with the Bill Simmons

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Speaker 1: content and his following, you can make yourself a few nickels.

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Speaker 1: And his stuff is not just sports, obviously they have

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Speaker 1: They do a lot of pop culture, they do a

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Speaker 1: lot of movies, etcetera. Um, so yeah, there's a wide

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Speaker 1: reach there that goes beyond just the sports consumer. I'm

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Speaker 1: going to bring this up before we move on to

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Speaker 1: the next topic. Remember how ESPN started. They picked up

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Speaker 1: those sports that nobody at the time really love me

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Speaker 1: some strongman company, Magnus ver, Magnus in rolling. Remember Beryl Jumping,

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Speaker 1: I was great man, love that man. Cutting down the logs.

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Speaker 1: Absolutely bring back Battle the Network stars. I'm on record, No, no,

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Speaker 1: let's not do that. Let's actually that was kind of

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Speaker 1: cool that great Erica Strada summers. Actually I did like

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Speaker 1: great content anyway, Moving around a long let's talk about

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Speaker 1: the Sailing League and Scott this is your story and

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Speaker 1: there is something brewing in that. What's happen? Yeah, Larry

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Speaker 1: Ellison two years ago started something called sail GP with

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Speaker 1: Russell Coots. You know, the America's Cup captain. I think

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Speaker 1: he's won five America's Cups. Uh. It's an international uh

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Speaker 1: Challenge Cup where it's like country versus country there in

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Speaker 1: I think there's five or seven teams at this point.

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Speaker 1: But um, Endeavor here we go again with with Endeavor. Uh,

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Speaker 1: they have UFC, they have the Pro pro Rodeo Cowboys. Um,

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Speaker 1: they're buying in. It values the Sailing League at two million.

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Speaker 1: We don't know the stake Endeavor is buying, but we

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Speaker 1: do know the valuation now of the league is two

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Speaker 1: hundred million dollars. Larry Ellison one of the world's richest folks. Uh,

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Speaker 1: he is going to fund this thing until it becomes

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Speaker 1: commercially viable and then they'll set up sort of a

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Speaker 1: franchise operation and Deavor will certainly help them to get

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Speaker 1: there faster with the synergies and expertise. Yeah. We that's

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Speaker 1: the key in my opinion. We talk a lot about

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Speaker 1: you know, strategic partnerships. This seems like a perfect of

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Speaker 1: what that is, and we've talked to folks at DUFC

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Speaker 1: about the same idea. Also, you know Endeavor, you know,

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Speaker 1: given its background, the wealth of the things that it's

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Speaker 1: in right now, from talent agency to you know, production studio, etcetera. Um,

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Speaker 1: you really understand, you know, the benefits that a sports

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Speaker 1: league can get from partnering with them, not just getting

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Speaker 1: the cash infusion that's coming here, but also you know,

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Speaker 1: the expertise. You gotta know what you don't know. And

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Speaker 1: we're gonna be talking to the XFL, you know, brain

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Speaker 1: Trust coming up later in the show. They outsourced tickets

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Speaker 1: to elevate sports ventures. You've got to know what you

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Speaker 1: don't know. There's only so much you can do. They

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Speaker 1: understand that at sale GP. Moving along, Bruce keptic golfer,

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Speaker 1: Bruce keptica, no comment, not talking. You can't do it

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Speaker 1: well now, I gotta let me explain. He says he

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Speaker 1: is not going to do interviews as the tournament. But

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Speaker 1: I don't mind him saying I'm not going to do it.

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Speaker 1: What I mind is in his him saying I don't

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Speaker 1: know of another league where the do really really Bruce,

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Speaker 1: do you not know where the world is headed? Well,

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Speaker 1: we're gonna turn him onto Paul Rabela, but as the

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Speaker 1: game is going on and as as he's on the course. Yes,

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Speaker 1: In fact, I have to be honest, I didn't know

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Speaker 1: that they were even doing this until he brought The

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Speaker 1: problem is one of the golfers did it and then

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Speaker 1: got called for slow play. Like I warned for slow play.

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Speaker 1: They're gonna be hiccups, of course, and there have to

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Speaker 1: be allowance as if a guy does it on course

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Speaker 1: field interview and I know that you know, timing thing

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Speaker 1: in golf is very important. Maybe a back off said,

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Speaker 1: all right, we just want to let you know a

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Speaker 1: little slow like we got, we gotta fix that. But

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Speaker 1: this is for the good of sports in general. This

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Speaker 1: is where it's headed. Don't give me that I'm not

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Speaker 1: doing it. I'll give you the reason why I love

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Speaker 1: this comment, um, And I say that with the caveat

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Speaker 1: that Brooks Kapica should not be the PGA commission because

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Speaker 1: it's it's unquestioned. This is the kind of access and

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Speaker 1: we talked about this with the XFL folks as well.

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Speaker 1: This is the kind of access to fans want and

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Speaker 1: and getting into dead in the middle of a round

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Speaker 1: is the kind of thing that might make more people

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Speaker 1: willing to watch golf. And that's great. So if but

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Speaker 1: maybe not interview, maybe just Mike, get him up, let

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Speaker 1: me hear the conversation between the cat also also totally fine.

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Speaker 1: So that part thank you. In that regard. Golf should

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Speaker 1: be doing innovative things and brooks Kepta should not be

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Speaker 1: the one holding the range of that. Why I like

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Speaker 1: this is that I've I've said this for a while

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Speaker 1: and golf is one of those sports that I think

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Speaker 1: needs a villain. And brooks Kepka, who is a tremendous

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Speaker 1: you know, he might be the best golfer in the

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Speaker 1: world right now, has shown tendencies that he might be

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Speaker 1: willing to be that person, To be kind of crotchety,

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Speaker 1: to speak his mind when he thinks players are are

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Speaker 1: playing too slowly, to get very aggravated when he's left

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Speaker 1: off of the best Athletes in America lists, and things

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Speaker 1: like that. I think that if brooks Kepca embraces this

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Speaker 1: role as the guy who runs his mouth off, maybe

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Speaker 1: bothers people, rubs people the wrong way, I think that's

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Speaker 1: also great for golf. Well, I gotta I have to

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Speaker 1: support brooks Kepca. I agree with him. You don't listen

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Speaker 1: if you're in the middle of a football game and

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Speaker 1: you're on the sideline, you're trying to figure out to play.

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Speaker 1: You don't have the sideline player outside line announcer going

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Speaker 1: over to Tom Brady or whatever. It's like, Hey, listen,

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Speaker 1: are you gonna run this play next to this? Not whatever?

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Speaker 1: That doesn't happen. No, we'll tell me about Rabel had

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Speaker 1: the guy miked up as he won the face off

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Speaker 1: brand down the field and was being interviewed, but as

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Speaker 1: he was playing. I agree, I agree with you that,

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Speaker 1: but that's where it's headed anyway, Okay, whatever, Now let's

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Speaker 1: get to this week's interview. So you miss football, you

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Speaker 1: miss the NFL, the Super bowls over oh and you're crying.

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Speaker 1: I get it. But football is coming back with the

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Speaker 1: x FL and with us we have CEO Oliver Luck

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Speaker 1: and President Jeff Pollock. Thank you guys so much for

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Speaker 1: joining us, Thanks for having us. Good to be here.

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Speaker 1: I'm gonna start with the rules changed, and we're not

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Speaker 1: starting with rules changes. How are you guys doing a minute? Now?

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Speaker 1: We're not going right. How are you guys doing. It's

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Speaker 1: a long road to this to this. I'm doing great.

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Speaker 1: We're ready to go, We're excited and uh I can't

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Speaker 1: wait to kick off. How are you doing? I have

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Speaker 1: problem this morning, Jeff? What's your problem? I put on

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Speaker 1: a pair of socks unbeknownst to me at the time

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Speaker 1: of wearing. Do not have the elasticity to not slip

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Speaker 1: into the show? You interrupted my question for that. Yes, yes,

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Speaker 1: we have to humanize. We have to humanize. I'm struggling.

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Speaker 1: So if I'm off my game, it's because, first of all,

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Speaker 1: I'm glad. I'm glad to hear you're now wearing socks,

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Speaker 1: because for those of you that know you, your fashion

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Speaker 1: sensibility doesn't cover I am just happy you're not one

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Speaker 1: of our equipment managers. That would be embarrassing game day

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Speaker 1: if the socks kept sliding down. But that's an important thing.

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Speaker 1: How important is presentation? Right out of the back of

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Speaker 1: the way people, how much time on that? Well, tell

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Speaker 1: me about how's it gonna look? No, so you know

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Speaker 1: this is this is very important to our league and

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Speaker 1: really to most leagues. Right, we have uniform officials, you know, folks,

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Speaker 1: Before the game, in the locker room out when the

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Speaker 1: guys are warming up that make sure that they're wearing

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Speaker 1: the proper uniform. There's a very very particular uniform code

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Speaker 1: that exists, and it exists exists at all levels levels

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Speaker 1: of football, of course, and you know, a referee can

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Speaker 1: throw a guy out of the game if he's not

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Speaker 1: wearing his uniform properly. Is a safety issue as well,

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Speaker 1: but it's very important the NFL has those spotters if

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Speaker 1: you have a message on if your socks are wrong

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Speaker 1: and you get fined, and we getting fined in the

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Speaker 1: XFL too, they don't know we're gonna make them run

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Speaker 1: the stadium steps. What did you want to know? What?

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Speaker 1: It was the greatest rule change I think in football,

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Speaker 1: and I think this could carry over to the NFL.

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Speaker 1: I love it that they're only going to be four

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Speaker 1: time outs total for the XFL. That's a great idea. Well,

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Speaker 1: thank you. I'm guessing this is about like millennial attention span.

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Speaker 1: People won't don't want breaks, they want a well. So

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Speaker 1: we started off this exercise really a year and a

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Speaker 1: half ago talking to fans, right, we wanted to make

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Speaker 1: sure we really knew what fans wanted from our game.

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Speaker 1: So we spent a lot of time with focus groups

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Speaker 1: and market research, and they came back with advice for us,

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Speaker 1: guidance for us that really wasn't surprised, and they said,

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Speaker 1: we love professional football. It's a great game, it's America's

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Speaker 1: favorite support. But let's pick up the pace a little bit.

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Speaker 1: Let's play a little bit faster. There's too many breaks,

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Speaker 1: too many interruptions. Let's get back you know that sort

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Speaker 1: of rhythm and flow that that players and coaches and

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Speaker 1: fans like. So as we designed these rules, we kept

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Speaker 1: all of those things in mind. And that's a fairly

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Speaker 1: easy thing to do. You don't have three time outs

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Speaker 1: per half. You have to and you know, we think

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Speaker 1: that will cut down on the interruption, but you've got

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Speaker 1: the rhythm than the other are. On the other side, however,

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Speaker 1: is the revenue, because that break is a revenue opportunity.

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Speaker 1: How do you balance the revenue versus the rhythm. Well,

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Speaker 1: we still obviously want to make sure that our broadcast

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Speaker 1: partners have, you know, the the ad time that they

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Speaker 1: need to generate some revenue. So it's a it's a

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Speaker 1: balancing act, you know. We wanted to make sure that

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Speaker 1: we could design a game that's fast paced, that's up tempo,

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Speaker 1: scoring points more or less the same number of players

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Speaker 1: you'd get in an NFL game, which is about a

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Speaker 1: hundred and seventy average, and get it done in three hours.

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Speaker 1: That's that's very important. That's really sort of the mechanics

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Speaker 1: that we were working with. Jeff, let me. Let me

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Speaker 1: bring you in on this, and I mean, this is

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Speaker 1: a very simple question, but I would not know where

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Speaker 1: do you start. You came in, not at the very beginning,

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Speaker 1: but you then come in and you have this new

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Speaker 1: league launching. What do you do? Can you quickly Elevator

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Speaker 1: pitched me through week one? I mean, I'm sure you're

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Speaker 1: drinking from the fire hose week one a year ago.

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Speaker 1: So what I could say is when I started, there

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Speaker 1: are twenty five people working in the league office I

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Speaker 1: think two in business operations. We are now almost a

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Speaker 1: thousand strong with our players. And that all happened in

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Speaker 1: the space of twelve months. Um. It's an audacious undertaking.

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Speaker 1: This has been a wild year, but we have put

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Speaker 1: together an organization that is world class, h professional, I

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Speaker 1: like to say, stocked with rock stars, people that are

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Speaker 1: well established and experienced than sports and entertainment and media,

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Speaker 1: and it's just been go, go go from the very beginning.

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Speaker 1: But we're we're ready to kick off. Let's talk about timing.

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Speaker 1: You know, obviously no coincidence that you know, the week

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Speaker 1: after the Super Bowl is when you guys are launching.

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Speaker 1: Talk us through how you decided, you know, to do

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Speaker 1: just a week between as opposed to maybe waiting a

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Speaker 1: little bit longer. How did that decision get made? There

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Speaker 1: couldn't be a better time to launch a league like this.

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Speaker 1: We're coming right after the highest point in football on

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Speaker 1: the planet and and our entire thesis is providing more

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Speaker 1: football to the millions of Americans that crave it. And

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Speaker 1: that's what we're set up to do. There's no sport

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Speaker 1: that Americans like to watch, more wager on more, uh

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Speaker 1: than football, and we're in the business of providing more.

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Speaker 1: This is something obviously that has been tried before. There

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Speaker 1: have been there have been a number of attempts at

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Speaker 1: at another professional football league. A lot of them have

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Speaker 1: not lasted for really long. What makes XFL different in

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Speaker 1: your eyes? What is kind of the secret sauce that

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Speaker 1: that maybe others did not do well enough that you

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Speaker 1: think you guys, will I love this question? And Oliver

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Speaker 1: and I were asked this yesterday by someone who said,

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Speaker 1: now here's the hardest question we're gonna ask. And I

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Speaker 1: always say this is my favorite question. I think you're

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Speaker 1: prepared for this one, but it's because it's because it's true.

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Speaker 1: So there there. I'd say there are three success factors

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Speaker 1: that that we have working in our favor. The first

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Speaker 1: is that we've benefited from the time and the resources

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Speaker 1: needed to plan properly. This has all been in the

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Speaker 1: works for almost two years. Oliver has had the time

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Speaker 1: UH to research and develop his vision for how the

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Speaker 1: game is going to be evolved UM, and and we've

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Speaker 1: had the time to to build the right organization that

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Speaker 1: we need. UM. That time to prepare is going going

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Speaker 1: to extend to the time needed to grow this and

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Speaker 1: earn UH fandom. That's gonna take time. There's patients here,

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Speaker 1: So that's the first reason time and resources. Second, our

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Speaker 1: world class media partnerships. No league has ever launched with

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Speaker 1: the broadcast footprint that we have every game through Fox

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Speaker 1: Sports and Disney. Every game is going to be nationally

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Speaker 1: televised for national windows a weekend for ten straight weeks.

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Speaker 1: Massive content, massive linear distribution, all at times that football

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Speaker 1: fans are used to tuning into football. And then the

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Speaker 1: third factor that I really think sets us apart is

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Speaker 1: our ownership. We have ownership that is well experienced in

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Speaker 1: knowing what it takes to build a brand over the

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Speaker 1: long haul, and and we're in this for the long haul,

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Speaker 1: and we're going to give this the time and needs

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Speaker 1: to grow. Gentlemen, we talked a little bit about the

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Speaker 1: media and most leagues v polls, our sponsorship, tickets and media.

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Speaker 1: I think it's been about a year in the NFL

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Speaker 1: where media surpassed tickets. It is clearly the most important

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Speaker 1: part of what you guys are doing. Tell me about

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Speaker 1: the entire the entirety of the media. Play. You've got

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Speaker 1: your networks, they'll put it out there. You need digital,

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Speaker 1: you need the sports betting strategy. Give me the entirety

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Speaker 1: of it all, all of her. Well, clearly, television is important.

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Speaker 1: You know, we plan to be able to play really

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Speaker 1: good football and you want people to see that. So

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Speaker 1: we're delighted with the power of that. Kids want more

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Speaker 1: than football, they do, they're all the other things that

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Speaker 1: are part of it, right, the whole social media world

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Speaker 1: is is very important to us. I think we're probably

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Speaker 1: doing as good of a job as anybody could expect

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Speaker 1: with our social media, given that we're just now really

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Speaker 1: getting our teams formed right with our coaches and players.

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Speaker 1: And I don't have any you haven't had any live

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Speaker 1: games yet, so um, I think our our business ecosystem

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Speaker 1: is is fairly healthy right now. It's important to add

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Speaker 1: as well at Vince really wants to build this for

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Speaker 1: the long run, right, there's a there's no sugar highs

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Speaker 1: with with this league. Vince knows what's the business plan.

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Speaker 1: Vince knows this venture will probably not pre profitable before

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Speaker 1: fill in the blank years. Here's here's the business plan. Patients, Okay, patients,

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Speaker 1: we we we are launching, have our launching a hundred

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Speaker 1: year brand that already has twenty years of equity built

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Speaker 1: into it. We're in this for the long haul. If

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Speaker 1: you were to ask me, what are are measures of

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Speaker 1: success for the first season, I'd say, ask me at

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Speaker 1: the end of the first season, what what does that

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Speaker 1: brand stand for? You said, you have a brand like

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Speaker 1: you do xfl is a brand from when the first iteration,

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Speaker 1: But what are the adjectives that are attached to XFL,

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Speaker 1: the X is undefined, the the X, the X will

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Speaker 1: be the X will be imbued with the meaning that

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Speaker 1: our fans and audience, uh decide to imbue it with

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Speaker 1: first usage of imbued. Ever on the first usage of

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Speaker 1: interviewed on the show, ever, I and that hard. So

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Speaker 1: do you know what the word means? I do, okay,

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Speaker 1: but I still but I still think it's the first

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Speaker 1: time it's ever been used. Guys, you guys have both

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Speaker 1: used the word long haul here. What's the run? I mean,

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Speaker 1: ideally the XFL is still exists in years in the

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Speaker 1: strumentous success in the event that it maybe doesn't go

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Speaker 1: that well. Are we guaranteed through two seasons, through three seasons?

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Speaker 1: What has been set up to make sure that that

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Speaker 1: we're definitely going to get this far? To see how

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Speaker 1: far a f question? Sure, Yeah, I mean that that

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Speaker 1: league shut down in the middle of the season and

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Speaker 1: we're in this for the long haul. That's all it is. Okay,

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Speaker 1: So no commitment in terms of how how how long

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Speaker 1: that we should say we should We should probably tell

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Speaker 1: people that Vince is personally funding this league. Yes, yeah,

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Speaker 1: it's not through w W. Vince is personally funding the league.

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Speaker 1: I would like to ask a question, because you guys

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Speaker 1: are doing something unique, uh the you know, I think

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Speaker 1: that's going to be another success for the XFL. The

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Speaker 1: betting line through the broadcast and bettters can follow, especially

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Speaker 1: for line better is if you have your online app

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Speaker 1: and you're trying to bet on the game, that's huge

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Speaker 1: for you guys. So if if the first part of

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Speaker 1: our business strategy is patients, the second part is embraced

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Speaker 1: the spread and and yes, and and and that means

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Speaker 1: that in this first year, we're setting the table uh

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Speaker 1: so that we can support uh the interest that millions

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Speaker 1: of football fans have in engaging with a football product

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Speaker 1: through gaming, through fantasy, through legal wagering. Uh So we're

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Speaker 1: setting that table. Our broadcast partners share our spirit of innovation,

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Speaker 1: and they recognize as do we, that having a little

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Speaker 1: bit of sports betting information baked into the broadcast is

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Speaker 1: a good thing to to do. It's what fans want.

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Speaker 1: We want what our fans want, so we fully support

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Speaker 1: what they're doing and we think it's gonna be exciting.

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Speaker 1: You know what I want? What do you want, Scott?

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Speaker 1: I want biometrics, I want miked up players. I want

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Speaker 1: miked up officials. I want miked up coaches. I want

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Speaker 1: cameras in the locker room at halftime. I want to

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Speaker 1: be taken inside a game like I've never been done before.

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Speaker 1: How close am I going to get with XFL to

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Speaker 1: an in Saturday? And you'll see. But I we we,

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Speaker 1: we we. We have a a view that suggests that

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Speaker 1: more access is a good thing. We want fans to

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Speaker 1: get as close to our game, as inside our game

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Speaker 1: as possible. Or broadcast partners share that view. You're gonna

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Speaker 1: hear more than you've heard before. You're gonna see more

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Speaker 1: than you've seen before. Oliver, you have a history NFL Europe,

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Speaker 1: something you ran for a while. When you think about

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Speaker 1: long term the potential of maybe partnering with the NFL,

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Speaker 1: something that other leagues have talked about as well, is

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Speaker 1: that something that you guys may be interested in. Does

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Speaker 1: that not interest you at all in terms of XFL

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Speaker 1: in the future. So we're building a league that ideally

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Speaker 1: is going to be self sustainable, standalone league, clearly, and

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Speaker 1: we also recognize that the NFL plays a major role

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Speaker 1: obviously in professional football. We don't have a formal relationship

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Speaker 1: with the National Football League but if you sort of

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Speaker 1: take our staff, our coaches certainly are players. There's probably

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Speaker 1: a thousand touch points with the NFL, so you know,

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Speaker 1: we're all on friendly terms with the league office. We

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Speaker 1: have lots of scouts that have come down to Houston

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Speaker 1: during training camp to scout players that will continue to

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Speaker 1: do that, you know, through the course of the season.

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Speaker 1: So you know, no formal relationship, but you know, a

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Speaker 1: very friendly, if you will, informal relationship with the NFL. Guys,

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Speaker 1: tell me about the decision to play not all but

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Speaker 1: mostly in NFL markets in big stadiums optically could be

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Speaker 1: different difficult. I'm assuming it's not cheap to get met

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Speaker 1: Life stadium. You had options. Why pursue this route. We

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Speaker 1: we want to be where football fans are. We want

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Speaker 1: to be in world class venues, which we are UH,

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Speaker 1: and we wanted to be in major markets. We we

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Speaker 1: feel as though that's the right strategy to launch in.

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Speaker 1: Our eight initial markets are all UH football markets in

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Speaker 1: some way UH, and our venues are terrific. Yeah, there's

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Speaker 1: also there's a variety of venues as well, so we

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Speaker 1: have a number of NFL buildings. Century Link in Seattle

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Speaker 1: meant Life, you mentioned here in New York, Raymond James

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Speaker 1: down in Tampa. But we've got an MLS building or

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Speaker 1: two out and and of course Dignity Health out in

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Speaker 1: l a is both in NFL Chargers as well as

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Speaker 1: a as an MLS building. We've got a college building

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Speaker 1: in Houston. We've got a actually beautifully revamped baseball park,

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Speaker 1: Globe Life Park in Arlington. The Texas Rangers have moved

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Speaker 1: moved out into a new building and they've done a

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Speaker 1: good bit of work to revamp that intern of the

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Speaker 1: nice of them. Yes, thanks very much. And but you know,

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Speaker 1: so there's a variety of buildings, uh, and that's kind

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Speaker 1: of neat as well, but they're all first class buildings.

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Speaker 1: That's really the cool part I like to bring up.

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Speaker 1: And it's an ESPN story, and I know a lot

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Speaker 1: of former players are happy to hear from you, especially

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Speaker 1: Landry Jones. He was the former quarterback for the Pittsburgh

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Speaker 1: Steelers back up and then he was cut. And as

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Speaker 1: the story goes, he was working at a construction uh

425
00:22:10,400 --> 00:22:13,119
Speaker 1: crew uh, and he was driving a dump truck and

426
00:22:13,119 --> 00:22:15,600
Speaker 1: I think it was for minimum wage and he said, Okay,

427
00:22:15,600 --> 00:22:17,320
Speaker 1: I'll do what I gotta do and then all of

428
00:22:17,359 --> 00:22:19,840
Speaker 1: a sudden, he gets a call from you guys. Yeah,

429
00:22:19,840 --> 00:22:22,639
Speaker 1: So Landry was a guy that we targeted early on

430
00:22:22,680 --> 00:22:25,439
Speaker 1: in this process. He was sort of the perfect you know,

431
00:22:25,600 --> 00:22:27,760
Speaker 1: had the perfect background for what we were looking for.

432
00:22:27,800 --> 00:22:31,040
Speaker 1: A guy who had played in one NFL games, quality quarterback,

433
00:22:31,040 --> 00:22:32,879
Speaker 1: good back at one of the better backups around the

434
00:22:33,320 --> 00:22:36,880
Speaker 1: around the league from his years in Pittsburgh. Still relatively young,

435
00:22:37,000 --> 00:22:39,240
Speaker 1: I think six years in Pittsburgh, maybe a half a

436
00:22:39,280 --> 00:22:41,760
Speaker 1: season with Jacksonville and then and then he was back

437
00:22:41,800 --> 00:22:46,080
Speaker 1: in Dallas. When when Bob Stoops became aware that Landry

438
00:22:46,160 --> 00:22:48,240
Speaker 1: might have an interest, he can imagine that, you know,

439
00:22:48,280 --> 00:22:51,080
Speaker 1: he was excited about that because they, you know, combined

440
00:22:51,560 --> 00:22:54,719
Speaker 1: uh to have some pretty talented teams in at Oklahoma,

441
00:22:55,240 --> 00:22:58,280
Speaker 1: and he's done marvelously well for us, so we're excited

442
00:22:58,320 --> 00:23:02,359
Speaker 1: about him. So we wanted guys really that had significant

443
00:23:02,520 --> 00:23:06,000
Speaker 1: NFL experience, that had won and you know, one big games,

444
00:23:06,000 --> 00:23:08,280
Speaker 1: played in big games. That's that's important. The quality of

445
00:23:08,280 --> 00:23:11,040
Speaker 1: our quarterback play is really going to be a determinative

446
00:23:11,080 --> 00:23:12,720
Speaker 1: of the quality of our league, and that's that was

447
00:23:12,760 --> 00:23:14,600
Speaker 1: critical to get a guy like Landry that helped us

448
00:23:14,600 --> 00:23:17,199
Speaker 1: get Josh Johnson who's just won games in the in

449
00:23:17,240 --> 00:23:19,639
Speaker 1: the league. Matt mcloyan, who's one game. You know, some

450
00:23:19,680 --> 00:23:22,080
Speaker 1: of those characters are are some really good, really good

451
00:23:22,119 --> 00:23:25,080
Speaker 1: quarterbacks for us. I just think that also that the

452
00:23:25,160 --> 00:23:29,919
Speaker 1: players themselves, so far as the lineman, all these guys

453
00:23:30,200 --> 00:23:32,680
Speaker 1: maybe they played an arena football and they're trying to

454
00:23:32,960 --> 00:23:36,439
Speaker 1: get into uh the league, and and I'm telling you

455
00:23:36,520 --> 00:23:39,560
Speaker 1: they're grateful because now they can play football on the

456
00:23:39,600 --> 00:23:41,800
Speaker 1: professional level. Well, you know, one of the things that

457
00:23:42,359 --> 00:23:44,480
Speaker 1: is really neat about all of our players is they've

458
00:23:44,480 --> 00:23:46,159
Speaker 1: they've all got a little chip on their shoulder right

459
00:23:46,200 --> 00:23:48,760
Speaker 1: somewhere along the way. They feel like they haven't been

460
00:23:48,760 --> 00:23:51,240
Speaker 1: given their proper do that some scout missed on him

461
00:23:51,320 --> 00:23:54,320
Speaker 1: or whatever. So that I think is gonna be just

462
00:23:54,400 --> 00:23:56,720
Speaker 1: a great motivator for them as they go into the season.

463
00:23:56,760 --> 00:23:58,640
Speaker 1: I since that in training camp, as we went through

464
00:23:58,640 --> 00:24:01,840
Speaker 1: a bunch of joints, I muches and and and mock games.

465
00:24:02,359 --> 00:24:04,440
Speaker 1: They've all got a chip. Some some chips are bigger

466
00:24:04,480 --> 00:24:06,880
Speaker 1: than others. But I think that's gonna be a great

467
00:24:06,920 --> 00:24:08,800
Speaker 1: motivator for these guys. What are the contracts for the

468
00:24:08,800 --> 00:24:11,720
Speaker 1: players should they get called by an NFL team, can

469
00:24:11,760 --> 00:24:14,360
Speaker 1: they leave what? What? So the players are under contract

470
00:24:14,480 --> 00:24:17,040
Speaker 1: to us, obviously, and once our season is over, which

471
00:24:17,040 --> 00:24:20,320
Speaker 1: is April ur championship game, players at that point are

472
00:24:20,359 --> 00:24:22,920
Speaker 1: free to accept the NFL opportunitly if they have one.

473
00:24:23,080 --> 00:24:25,240
Speaker 1: Got it all right? I would assume every player that

474
00:24:25,400 --> 00:24:28,840
Speaker 1: that's the goal to get back to or their vast

475
00:24:28,880 --> 00:24:31,399
Speaker 1: majority of the guys that's they'd like a second or

476
00:24:31,440 --> 00:24:33,800
Speaker 1: a third or a fourth or whatever number you know,

477
00:24:33,960 --> 00:24:37,440
Speaker 1: shot in the league. Some guys, though, are have said, listen,

478
00:24:37,480 --> 00:24:39,520
Speaker 1: I'm not interested in the NFL. I played for four

479
00:24:39,600 --> 00:24:41,400
Speaker 1: or five years, you know, I just want to continue

480
00:24:41,440 --> 00:24:43,399
Speaker 1: to play and and I want to make the XFL

481
00:24:43,480 --> 00:24:45,760
Speaker 1: my home. But for the majority of guys, certainly the motive,

482
00:24:45,960 --> 00:24:47,880
Speaker 1: one of the motivating factors, is to get to the NFL.

483
00:24:47,960 --> 00:24:51,280
Speaker 1: How important is stardom? Do you need stars? In the

484
00:24:51,320 --> 00:24:54,199
Speaker 1: Big Four? Stars play a big role in the promotion

485
00:24:54,200 --> 00:24:56,320
Speaker 1: of the game. Do you guys need stars or is

486
00:24:56,359 --> 00:25:00,320
Speaker 1: it just the totality of the offering? My you is

487
00:25:00,359 --> 00:25:04,040
Speaker 1: that we need stories to start. We we need great stories.

488
00:25:04,160 --> 00:25:05,919
Speaker 1: Give me the best story in the XFL, and and

489
00:25:06,080 --> 00:25:10,840
Speaker 1: from those our launched and from those stories will come stars.

490
00:25:10,880 --> 00:25:14,960
Speaker 1: But you can't fabricate that. It has to come naturally. Jeffrey,

491
00:25:14,960 --> 00:25:16,480
Speaker 1: I want to ask you a question that we asked

492
00:25:16,480 --> 00:25:19,159
Speaker 1: Paul Rabel, who started the Premier Lacrosse League, when he

493
00:25:19,160 --> 00:25:21,480
Speaker 1: was in the studio a couple of months ago. When

494
00:25:21,520 --> 00:25:23,760
Speaker 1: you have teams, you know, you guys have teams that

495
00:25:24,040 --> 00:25:26,120
Speaker 1: don't really have much of a history right now, how

496
00:25:26,119 --> 00:25:29,199
Speaker 1: do you kind of from a business standpoint, start to

497
00:25:29,240 --> 00:25:32,520
Speaker 1: create you know, kind of reputations and themes and cultures

498
00:25:32,560 --> 00:25:35,359
Speaker 1: around different teams so that you have, you know, teams

499
00:25:35,400 --> 00:25:37,480
Speaker 1: like the Patriots and teams like the Cowboys. Right the

500
00:25:37,560 --> 00:25:39,679
Speaker 1: NFL gets so much equity from the fact that, you

501
00:25:39,720 --> 00:25:41,720
Speaker 1: know team people love to hate this team or this

502
00:25:41,800 --> 00:25:43,720
Speaker 1: team is the leveable losers. And how do you when

503
00:25:43,800 --> 00:25:48,040
Speaker 1: when there's no history kind of creates separation around the brands,

504
00:25:48,080 --> 00:25:49,679
Speaker 1: be it you know, the DC team or the New

505
00:25:49,760 --> 00:25:51,800
Speaker 1: York team of the Seattle team. It's a great question.

506
00:25:52,000 --> 00:25:56,120
Speaker 1: We we've we've invited our our communities or fan bases,

507
00:25:56,240 --> 00:25:59,720
Speaker 1: or players or coaches to really now co create the

508
00:25:59,800 --> 00:26:02,480
Speaker 1: meaning of each of our eight brands. You're right, there

509
00:26:02,640 --> 00:26:05,520
Speaker 1: is no history at all. We haven't played a game.

510
00:26:05,920 --> 00:26:09,680
Speaker 1: This is all starting from from scratch and and it's

511
00:26:09,760 --> 00:26:12,000
Speaker 1: you know, we we've we've come up with a look

512
00:26:12,040 --> 00:26:16,280
Speaker 1: for each team. Each team has its own specially designed ball.

513
00:26:16,840 --> 00:26:19,960
Speaker 1: We've come up with I think, exciting brand names, but

514
00:26:20,080 --> 00:26:24,040
Speaker 1: what they stand for, what they mean. That that is

515
00:26:24,080 --> 00:26:26,200
Speaker 1: really going to be written by the fans in those

516
00:26:26,240 --> 00:26:29,520
Speaker 1: communities and by the players and coaches on those teams.

517
00:26:29,760 --> 00:26:32,000
Speaker 1: I can't tell you how that's gonna play out. The

518
00:26:32,119 --> 00:26:36,400
Speaker 1: rivalries that that formed um in an interesting kind of way,

519
00:26:36,440 --> 00:26:40,680
Speaker 1: there's already one brewing on social media between Tampa and St.

520
00:26:40,760 --> 00:26:43,800
Speaker 1: Louis that just seems to have had ignited. I'm not

521
00:26:43,920 --> 00:26:46,280
Speaker 1: quite sure, but it seems to have maybe Oliver knows,

522
00:26:46,320 --> 00:26:50,359
Speaker 1: but it's just ignited on its own. It's great. And

523
00:26:50,640 --> 00:26:54,000
Speaker 1: there's already a character in St. Louis, Mother Hawk I

524
00:26:54,040 --> 00:26:56,200
Speaker 1: think her name is, who's you know, put her hand

525
00:26:56,280 --> 00:26:59,120
Speaker 1: up as one of our most you know, rabid fans.

526
00:26:59,119 --> 00:27:01,920
Speaker 1: Again without even having played a game. I think that,

527
00:27:02,000 --> 00:27:04,640
Speaker 1: you know, at the end of this season, you'll start

528
00:27:04,720 --> 00:27:07,480
Speaker 1: to see some of the contours of what these brands

529
00:27:07,520 --> 00:27:10,639
Speaker 1: really come to mean. But it's so early, and and

530
00:27:10,680 --> 00:27:13,320
Speaker 1: if you believe what we're saying, which is that we're launching,

531
00:27:13,640 --> 00:27:16,520
Speaker 1: you know, a hundred year brand in the XFL. Uh,

532
00:27:16,560 --> 00:27:19,119
Speaker 1: these brands will be hundred year brands. How do you

533
00:27:19,119 --> 00:27:20,280
Speaker 1: get to that? How do you get to the hundred

534
00:27:20,680 --> 00:27:22,240
Speaker 1: How do you get to the hundred year brand? What

535
00:27:22,280 --> 00:27:24,159
Speaker 1: do you mean by that? What I mean is that

536
00:27:24,200 --> 00:27:27,760
Speaker 1: we're launching something for the long haul, right, So, Uh,

537
00:27:28,240 --> 00:27:31,840
Speaker 1: it's about taking a perspective that what we're doing isn't

538
00:27:31,960 --> 00:27:34,960
Speaker 1: just for the moment, but it's it's for the long haul.

539
00:27:35,119 --> 00:27:39,120
Speaker 1: It's it's the aspiration, it's the intention to to create

540
00:27:39,520 --> 00:27:44,520
Speaker 1: a truly professional sports league that is around for a

541
00:27:44,560 --> 00:27:47,800
Speaker 1: long time to come. Oliver shifting gears for a second.

542
00:27:48,200 --> 00:27:51,480
Speaker 1: Your son Andrew Luck stepped away from football last year

543
00:27:51,520 --> 00:27:54,280
Speaker 1: at the age of nine, part of what seems to

544
00:27:54,280 --> 00:27:56,560
Speaker 1: be a growing number of players. Luke quickly as well

545
00:27:56,680 --> 00:27:59,359
Speaker 1: last year, you know, retired before thirty. Uh. Do you

546
00:27:59,400 --> 00:28:02,119
Speaker 1: think that we are maybe seeing kind of a resetting

547
00:28:02,160 --> 00:28:05,600
Speaker 1: of of what the length of a career in professional

548
00:28:05,600 --> 00:28:08,920
Speaker 1: football is or or are those guys maybe more one

549
00:28:08,960 --> 00:28:14,200
Speaker 1: offs than trend. There's probably a slight increase in those

550
00:28:14,680 --> 00:28:18,560
Speaker 1: guys who are in a position to make their own

551
00:28:18,560 --> 00:28:21,280
Speaker 1: determination of when their career is over. Usually for guys

552
00:28:21,280 --> 00:28:23,480
Speaker 1: like me, we were told when our careers were cut.

553
00:28:24,320 --> 00:28:25,760
Speaker 1: But I can do it on your own terms. That's

554
00:28:25,760 --> 00:28:27,399
Speaker 1: a way that's right now. So I think if you

555
00:28:27,440 --> 00:28:29,360
Speaker 1: can do it like Luke Kickley did on your own

556
00:28:29,480 --> 00:28:31,840
Speaker 1: terms and decide, Okay, I've played X number of years

557
00:28:31,880 --> 00:28:34,160
Speaker 1: and you know, I've I've gotten out of the game

558
00:28:34,200 --> 00:28:36,640
Speaker 1: what I wanted to get out of the game, then

559
00:28:36,880 --> 00:28:40,360
Speaker 1: then I think I admire those decisions. I really do.

560
00:28:40,520 --> 00:28:43,280
Speaker 1: So this probably given the pay scales that exist now

561
00:28:43,520 --> 00:28:46,160
Speaker 1: in the National Football League, given the awareness that guys

562
00:28:46,200 --> 00:28:49,040
Speaker 1: have in terms of, you know, the physical consequences of

563
00:28:49,040 --> 00:28:50,680
Speaker 1: playing football. It's a it's a rough game. It's a

564
00:28:50,680 --> 00:28:53,400
Speaker 1: tough game. So I think there's there's there's probably a

565
00:28:53,400 --> 00:28:55,480
Speaker 1: slight uptake and those guys who say, Okay, I've I've

566
00:28:55,480 --> 00:28:57,800
Speaker 1: played six or eight or ten or whatevery number of years,

567
00:28:57,800 --> 00:29:00,760
Speaker 1: I'm out. The NFL was founded long before we knew

568
00:29:00,760 --> 00:29:04,400
Speaker 1: what those ramifications were of the game XFL not. You

569
00:29:04,440 --> 00:29:06,400
Speaker 1: guys are kind of forming your league at a time

570
00:29:06,400 --> 00:29:08,320
Speaker 1: when we know a lot more about the science. How

571
00:29:08,320 --> 00:29:10,719
Speaker 1: does that kind of way into the how do you

572
00:29:10,760 --> 00:29:12,640
Speaker 1: weigh that and how does that factor into the way

573
00:29:12,680 --> 00:29:15,440
Speaker 1: that you guys have set up so as we started

574
00:29:15,480 --> 00:29:17,680
Speaker 1: our process, so one of the things that you know,

575
00:29:17,720 --> 00:29:19,720
Speaker 1: we wanted to really focus on is is the health

576
00:29:19,760 --> 00:29:21,840
Speaker 1: and safety of our players. It's our human capital that's

577
00:29:21,920 --> 00:29:24,960
Speaker 1: very important. And so we put together medical advisory board.

578
00:29:25,000 --> 00:29:28,240
Speaker 1: It's led by a doctor named Julian Bale's former Steelers

579
00:29:28,280 --> 00:29:32,200
Speaker 1: team neurosurgeonies now up at Northwestern north Shore in Chicago.

580
00:29:32,800 --> 00:29:34,920
Speaker 1: And we wanted to make sure is we looked at

581
00:29:34,960 --> 00:29:38,080
Speaker 1: all these rule changes and potential innovations, wanted to make

582
00:29:38,120 --> 00:29:41,400
Speaker 1: sure that the things we were doing were actually improving

583
00:29:41,720 --> 00:29:43,520
Speaker 1: health and safety of the players. And if you look

584
00:29:43,520 --> 00:29:46,400
Speaker 1: at our kickoff unt, you know, I think you'd come

585
00:29:46,440 --> 00:29:48,760
Speaker 1: away and say, oh, that's uh. You would come away

586
00:29:48,800 --> 00:29:51,080
Speaker 1: like our doctors didn't say that that makes some sense.

587
00:29:51,120 --> 00:29:53,600
Speaker 1: That's going to be better for the player been played

588
00:29:53,640 --> 00:29:59,120
Speaker 1: lightweight football, US concussions, it's a good thing. How do

589
00:29:59,200 --> 00:30:03,680
Speaker 1: you put a cam were in the shoes? Is that? Do?

590
00:30:03,760 --> 00:30:06,680
Speaker 1: I am I reading? I'm not aware of this. I

591
00:30:06,680 --> 00:30:09,479
Speaker 1: don't know, Scott sucks, I don't know what you just

592
00:30:09,520 --> 00:30:17,120
Speaker 1: said it before. That's like an ancient proverb or riddle.

593
00:30:17,320 --> 00:30:19,440
Speaker 1: How do you put a camera in the shoes? Will

594
00:30:19,480 --> 00:30:22,560
Speaker 1: there be a camera in the shoes, not apparently in

595
00:30:22,680 --> 00:30:27,120
Speaker 1: Scott's shoe, because Michael, when you were young, did you

596
00:30:27,120 --> 00:30:30,360
Speaker 1: walk to school or carrier lunch? I have my Kung

597
00:30:30,400 --> 00:30:34,200
Speaker 1: food lunchbox. We don't. We don't have any We don't.

598
00:30:34,280 --> 00:30:35,880
Speaker 1: We have no plans for cameras in the shoes. And

599
00:30:35,920 --> 00:30:39,880
Speaker 1: let me just state that because that would be a

600
00:30:39,920 --> 00:30:41,600
Speaker 1: great The guy who comes up with this is that

601
00:30:41,600 --> 00:30:43,600
Speaker 1: would be a great idea. Normally I'd say let's get

602
00:30:43,600 --> 00:30:45,080
Speaker 1: out on that, but I'm going to give one more

603
00:30:45,120 --> 00:30:48,720
Speaker 1: before we're done. I love it. One will there be

604
00:30:48,760 --> 00:30:52,040
Speaker 1: a national anthem, and too must the players stand for it.

605
00:30:52,760 --> 00:30:54,840
Speaker 1: There will be a national anthem at every game, and

606
00:30:55,120 --> 00:30:58,000
Speaker 1: players will stand and respect the flag, and if they

607
00:30:58,000 --> 00:31:00,880
Speaker 1: do not, they will be consequence. Pink slip in the

608
00:31:00,960 --> 00:31:04,160
Speaker 1: luck got it all right, Oliver Luck, CEO, Jeffrey Pollock,

609
00:31:04,200 --> 00:31:07,400
Speaker 1: President XFL, getting ready to kick off. We'll see what happens.

610
00:31:07,800 --> 00:31:13,520
Speaker 1: Thank you. Get some new socks. Talking to Oliver and Jeffrey.

611
00:31:13,640 --> 00:31:16,720
Speaker 1: That's what was really cool. I still say a camera

612
00:31:16,880 --> 00:31:20,840
Speaker 1: and the shoes would work. I am doubling down on this.

613
00:31:21,040 --> 00:31:25,120
Speaker 1: That would be another visual. You're not worried about everybody

614
00:31:25,160 --> 00:31:29,160
Speaker 1: getting nauseous with the movement stabilizer you would need. What

615
00:31:29,240 --> 00:31:31,120
Speaker 1: you would do is that Let's say, for instance, you've

616
00:31:31,240 --> 00:31:34,760
Speaker 1: you've got the camera as the quarterback is getting ready

617
00:31:34,800 --> 00:31:38,280
Speaker 1: for the snap, and there is the camera in the shoe, yeah,

618
00:31:38,480 --> 00:31:40,720
Speaker 1: or the helmet cam, which you could have the helmet camp.

619
00:31:40,800 --> 00:31:45,880
Speaker 1: But the moment they start moving, what happens. It's not

620
00:31:45,920 --> 00:31:49,840
Speaker 1: gonna work. I'm rooting for it. For me, It's it's

621
00:31:49,880 --> 00:31:52,480
Speaker 1: about the media. This is all about for me. If

622
00:31:52,600 --> 00:31:55,160
Speaker 1: I'm going to watch this league, and I think if

623
00:31:55,400 --> 00:31:59,960
Speaker 1: a large swath of fans are going to watch this league,

624
00:32:00,000 --> 00:32:03,520
Speaker 1: particularly younger folks, they have got to give me some

625
00:32:03,600 --> 00:32:06,400
Speaker 1: new offerings. And Jeffrey wouldn't answer, but he did say

626
00:32:06,640 --> 00:32:09,680
Speaker 1: stay tuned and watch. I mean, I do want the biometrics.

627
00:32:09,720 --> 00:32:11,760
Speaker 1: I want to know what's the quarterback heart rate when

628
00:32:11,800 --> 00:32:13,880
Speaker 1: he's going for the winning drive compared to when his

629
00:32:13,920 --> 00:32:16,560
Speaker 1: resting heart rate. I want to know how fast that

630
00:32:16,600 --> 00:32:19,160
Speaker 1: guy was running. I want to know the the collision

631
00:32:19,240 --> 00:32:22,280
Speaker 1: force when a tackle was made. You can measure these

632
00:32:22,280 --> 00:32:24,360
Speaker 1: things and I think it would make for a very

633
00:32:24,480 --> 00:32:26,960
Speaker 1: very fun and interesting broadcast. Yeah, I was interested in

634
00:32:27,000 --> 00:32:29,240
Speaker 1: what they were saying about you know the long haul.

635
00:32:29,320 --> 00:32:30,800
Speaker 1: You know where that was used a lot. You know

636
00:32:30,880 --> 00:32:35,160
Speaker 1: Jeffrey mentioneds the hundred year, the hundred year horizon, and

637
00:32:35,280 --> 00:32:37,920
Speaker 1: yet you know, no commitment in terms of guaranteed no

638
00:32:37,960 --> 00:32:39,600
Speaker 1: matter what happens, if this is going to happen for

639
00:32:39,640 --> 00:32:42,160
Speaker 1: one year, for two years, etcetera. Um, So you know,

640
00:32:42,240 --> 00:32:44,480
Speaker 1: no question that they seem to be building for the

641
00:32:44,560 --> 00:32:46,880
Speaker 1: longer term both you know, in in the run up

642
00:32:46,880 --> 00:32:49,360
Speaker 1: to it, you know, planning for longer and also maybe

643
00:32:49,440 --> 00:32:52,240
Speaker 1: building in so a longer horizon for growing fans, growing

644
00:32:52,240 --> 00:32:54,000
Speaker 1: the fan base, growing the media, as you're talking about,

645
00:32:54,440 --> 00:32:57,320
Speaker 1: But no commitment in terms of guaranteed this this thing

646
00:32:57,360 --> 00:32:59,840
Speaker 1: will make it a year too. The one thing that

647
00:33:00,200 --> 00:33:02,280
Speaker 1: I would point out though, obviously Vince McMahon is funding

648
00:33:02,320 --> 00:33:05,280
Speaker 1: this personally, but he does generate much of his wealth

649
00:33:05,280 --> 00:33:08,520
Speaker 1: from w W E, so that is obviously subject to

650
00:33:08,520 --> 00:33:11,360
Speaker 1: the fluctuation as we have seen recently in w W

651
00:33:11,440 --> 00:33:14,840
Speaker 1: share prices. You you wonder, does one one day affect

652
00:33:14,880 --> 00:33:19,160
Speaker 1: the other, So like the situation now might be markedly

653
00:33:19,200 --> 00:33:21,800
Speaker 1: different than a year or two or three, absolutely positive

654
00:33:21,880 --> 00:33:24,760
Speaker 1: or negative. But just what I throw it out there, Monros,

655
00:33:25,520 --> 00:33:28,800
Speaker 1: because it feels better to be number one than number

656
00:33:28,800 --> 00:33:30,960
Speaker 1: five a number. Because of Mike, we have a chance

657
00:33:31,000 --> 00:33:32,680
Speaker 1: to go for three in a row numbers at a

658
00:33:32,720 --> 00:33:34,800
Speaker 1: good time. When I first started wearing that number, I

659
00:33:34,880 --> 00:33:38,760
Speaker 1: would just have the floomberg business of sports, the number

660
00:33:38,760 --> 00:33:41,000
Speaker 1: of the week. Time now for the number of the

661
00:33:41,040 --> 00:33:44,560
Speaker 1: week and time. Now for you guys out there listening

662
00:33:44,680 --> 00:33:47,560
Speaker 1: to play it long with this, here is the question.

663
00:33:47,880 --> 00:33:51,800
Speaker 1: You gotta come up with the number. How much did

664
00:33:51,840 --> 00:33:55,720
Speaker 1: it cost from this the Super Bowl now history to

665
00:33:55,880 --> 00:34:00,960
Speaker 1: get an uber after the Super Bowl to Miami Beach.

666
00:34:01,840 --> 00:34:03,160
Speaker 1: I like this. This is when I sent you right.

667
00:34:04,080 --> 00:34:06,280
Speaker 1: And I know there were troubles. I know it was

668
00:34:06,320 --> 00:34:10,280
Speaker 1: not easy. But in the business of sports, why can't

669
00:34:10,320 --> 00:34:13,640
Speaker 1: somebody get this right? Why can't somebody You know there's

670
00:34:13,640 --> 00:34:16,759
Speaker 1: gonna be massive demand. The car should be waiting in

671
00:34:16,840 --> 00:34:19,719
Speaker 1: an area where everybody knows where to go. It just

672
00:34:19,920 --> 00:34:22,120
Speaker 1: makes me angry that people cannot get this. I can

673
00:34:22,120 --> 00:34:24,680
Speaker 1: answer that, I think partially is that a lot of

674
00:34:24,680 --> 00:34:28,680
Speaker 1: these stadiums were built before the idea of UBER was happening, right,

675
00:34:28,719 --> 00:34:30,759
Speaker 1: So the idea of a lot of cars right after

676
00:34:30,760 --> 00:34:34,239
Speaker 1: the game coming into the parking lots, in addition to

677
00:34:34,320 --> 00:34:36,480
Speaker 1: leaving the parking lots was something I don't think a

678
00:34:36,480 --> 00:34:40,000
Speaker 1: lot of these designers built into the model of how

679
00:34:40,040 --> 00:34:42,479
Speaker 1: the flow of traffic was going to work. Somewhere close

680
00:34:42,520 --> 00:34:45,120
Speaker 1: they can come with with ten minutes left in the game, whatever,

681
00:34:45,200 --> 00:34:46,719
Speaker 1: It seems like it would be easy. But I mean,

682
00:34:46,760 --> 00:34:48,719
Speaker 1: at Midlife Stadium. I'm not calling them out, but I've

683
00:34:48,719 --> 00:34:51,520
Speaker 1: waited in some horrible lines before. Wait with you. Yeah,

684
00:34:51,520 --> 00:34:53,520
Speaker 1: And it seems like this Miami issue was the same thing,

685
00:34:53,560 --> 00:34:56,080
Speaker 1: and that the problem was that drivers couldn't get to

686
00:34:56,800 --> 00:34:58,680
Speaker 1: the area to pick them up. It wasn't even an

687
00:34:58,680 --> 00:35:01,319
Speaker 1: exit problem. It was a drivers couldn't get into the park.

688
00:35:01,360 --> 00:35:03,680
Speaker 1: And we need to have sort of a ride share

689
00:35:03,760 --> 00:35:07,640
Speaker 1: of buses from different locations and anyway, especially for big

690
00:35:07,640 --> 00:35:10,080
Speaker 1: events like this. But I wonder if you know, new

691
00:35:10,120 --> 00:35:12,160
Speaker 1: stadiums like what's been built in in l A or

692
00:35:12,160 --> 00:35:14,200
Speaker 1: in Las Vegas, are going to factor in the you know,

693
00:35:14,239 --> 00:35:15,680
Speaker 1: the idea that a lot of cars need to get

694
00:35:15,680 --> 00:35:17,560
Speaker 1: into pick people off. Good thing. Nobody drives in l A.

695
00:35:17,960 --> 00:35:19,680
Speaker 1: So what what did it set me back if I

696
00:35:19,719 --> 00:35:21,799
Speaker 1: tried to get so I'm gonna say a hundred and

697
00:35:22,160 --> 00:35:29,160
Speaker 1: hundred I'm saying a hundred more, but I really don't remember.

698
00:35:29,320 --> 00:35:32,960
Speaker 1: I'm I'm I'm on the yodeling guy going up the

699
00:35:33,000 --> 00:35:36,520
Speaker 1: hill higher higher. You're right, Yeah, price is maxed out

700
00:35:36,520 --> 00:35:40,799
Speaker 1: three hundred thirty three to go from the stadium to

701
00:35:40,840 --> 00:35:45,040
Speaker 1: South Beach yep to Miami beach Man's. That's like the

702
00:35:45,040 --> 00:35:46,560
Speaker 1: cost of a ticket, but it's very much not the

703
00:35:46,640 --> 00:35:51,240
Speaker 1: customer costs for two minutes of the game before before

704
00:35:51,239 --> 00:35:53,200
Speaker 1: we wrap this up, did you see the clip of

705
00:35:53,200 --> 00:35:58,000
Speaker 1: a guy now he paced thousands of dollars and he's sleeping. Yes,

706
00:35:58,200 --> 00:36:00,320
Speaker 1: if I were to tell the truth, Bar, but I

707
00:36:00,360 --> 00:36:02,359
Speaker 1: didn't want my employer to know it. As I've told

708
00:36:02,360 --> 00:36:04,439
Speaker 1: you guys, I believe in the in the Super Bowl

709
00:36:04,480 --> 00:36:08,800
Speaker 1: in San Diego, I believe it was the Broncos. I believe. Um,

710
00:36:08,840 --> 00:36:10,680
Speaker 1: it's a long week. I was there by myself covering

711
00:36:10,719 --> 00:36:13,160
Speaker 1: lots of stories, but I fell asleep ring the third

712
00:36:13,200 --> 00:36:18,759
Speaker 1: cor A lot of people you've been listening to The

713
00:36:18,800 --> 00:36:21,239
Speaker 1: Bloomberg Business of Sports. We are here each and every

714
00:36:21,280 --> 00:36:23,759
Speaker 1: week at the same time Bless online wherever you get

715
00:36:23,760 --> 00:36:26,920
Speaker 1: your podcast, you can catch those Mondays, Wednesdays and Thursdays.

716
00:36:26,920 --> 00:36:29,759
Speaker 1: I'm Michael Bar on Twitter at Big Bar Sports. I'm

717
00:36:29,760 --> 00:36:32,600
Speaker 1: Scott sash. You can follow me at and I'm Evan

718
00:36:32,680 --> 00:36:36,239
Speaker 1: Novie Williams at no V Underscore Williams. Thanks for joining us.

719
00:36:36,280 --> 00:36:38,200
Speaker 1: You can tune in. Next week we're speaking with Steve Phelps,

720
00:36:38,239 --> 00:36:41,600
Speaker 1: the president of NASCAR. They've got the Daytona five hundred

721
00:36:41,680 --> 00:36:43,759
Speaker 1: coming up bar and we're gonna be talking all about it,

722
00:36:44,560 --> 00:36:47,400
Speaker 1: talking about yeah, you know what, they should have cameras

723
00:36:47,400 --> 00:36:51,040
Speaker 1: and the tires. They used to have a camera. They

724
00:36:51,080 --> 00:36:53,520
Speaker 1: used to call it the dog camp and the camera

725
00:36:53,680 --> 00:36:56,440
Speaker 1: was right on the a frame and it's right outside.

726
00:36:56,520 --> 00:36:58,359
Speaker 1: It's like if you saw the shout of your dog

727
00:36:58,440 --> 00:37:01,200
Speaker 1: hanging out the window, that's the shot you would gain. See.

728
00:37:01,239 --> 00:37:03,480
Speaker 1: They put cameras everybody, see what you do. You're you're

729
00:37:03,520 --> 00:37:07,080
Speaker 1: listening to Bloomberg Business of Sports and Bloomberg Radio around

730
00:37:07,120 --> 00:37:10,160
Speaker 1: the world. M