1 00:00:00,200 --> 00:00:03,040 Speaker 1: Enjoying Black Tech, Green Money, had the iTunes or Google 2 00:00:03,120 --> 00:00:06,160 Speaker 1: podcasts and leave us five stars bonus points. If you 3 00:00:06,160 --> 00:00:09,040 Speaker 1: add a warm and fuzzy comment, I would appreciate it. 4 00:00:09,680 --> 00:00:12,119 Speaker 1: Make sure you subscribe so you don't miss any new episodes. 5 00:00:12,119 --> 00:00:22,640 Speaker 1: When they dropped Afro Tech San Francisco, California, Jessica Matthews, 6 00:00:23,000 --> 00:00:25,919 Speaker 1: founder and CEO at Uncharted Power, is on the main 7 00:00:26,000 --> 00:00:28,760 Speaker 1: stage giving a lightning talk about why she chose Harlem, 8 00:00:28,800 --> 00:00:31,880 Speaker 1: New York as the headquarters for building world changing energy 9 00:00:31,960 --> 00:00:36,199 Speaker 1: is Sustainability tech. She leans in on how acknowledgement and 10 00:00:36,280 --> 00:00:40,240 Speaker 1: exposure the diversity of culture lends itself to better outcomes 11 00:00:40,240 --> 00:00:43,760 Speaker 1: when building disrupt the technologies for the benefit of every 12 00:00:43,800 --> 00:00:46,320 Speaker 1: human on the planet. I wanted my team, you know, 13 00:00:46,400 --> 00:00:50,440 Speaker 1: from walking from the subway to our office, to see 14 00:00:50,440 --> 00:00:53,800 Speaker 1: the world. When we were downtown, you know, you would 15 00:00:53,800 --> 00:00:56,200 Speaker 1: see maybe two types of people living their lives all 16 00:00:56,240 --> 00:00:59,200 Speaker 1: in one one way. You move up town, you see 17 00:00:59,200 --> 00:01:01,600 Speaker 1: seven types of people living their lives in fourteen different ways. 18 00:01:01,640 --> 00:01:03,440 Speaker 1: You see your rabbi on nineties six, you see your 19 00:01:03,480 --> 00:01:07,720 Speaker 1: barber on but like you literally it's like it's like CNN, 20 00:01:07,760 --> 00:01:10,000 Speaker 1: It's like it's like the world right in front of you, 21 00:01:10,200 --> 00:01:12,720 Speaker 1: just why you're going to work. Imagine then, how your 22 00:01:12,720 --> 00:01:16,000 Speaker 1: engineers will design, how your designers will build, how your 23 00:01:16,280 --> 00:01:19,720 Speaker 1: marketing people will narrate what they will say when they 24 00:01:19,720 --> 00:01:21,920 Speaker 1: have the world around them. And as a result, it 25 00:01:22,000 --> 00:01:23,360 Speaker 1: was actually be import to make sure that we also 26 00:01:23,440 --> 00:01:26,720 Speaker 1: hired from the community. That we created a nonprofit called 27 00:01:26,720 --> 00:01:30,399 Speaker 1: the Harlem Tech Fund with the specific purpose of making 28 00:01:30,400 --> 00:01:33,640 Speaker 1: sure that we were ushering in urban renewal and not gentrification. 29 00:01:33,840 --> 00:01:36,680 Speaker 1: To make sure that we were training a pipeline thank you, Yes, 30 00:01:37,080 --> 00:01:39,440 Speaker 1: that we were training a pipeline of people of talent 31 00:01:39,760 --> 00:01:42,000 Speaker 1: within Harlem that we could hire Harlem and the Bronx. 32 00:01:42,400 --> 00:01:45,080 Speaker 1: You know, we gotta expand it. Um. The Bronx people 33 00:01:45,120 --> 00:01:47,600 Speaker 1: were not having it when we didn't include them. Uh, 34 00:01:47,680 --> 00:01:49,720 Speaker 1: to make sure that we have that that pipeline of 35 00:01:49,760 --> 00:01:52,520 Speaker 1: people we can hire, that we can engage with, that 36 00:01:52,640 --> 00:01:57,440 Speaker 1: we can work with. I'm little Lucas this Black Tech 37 00:01:57,760 --> 00:02:00,280 Speaker 1: Dream money. I'm gonna ask you this you to some 38 00:02:00,320 --> 00:02:02,600 Speaker 1: of the biggest names, some of the brightest minds and 39 00:02:02,720 --> 00:02:06,080 Speaker 1: brilliant ideas. If you're black in building or simply using 40 00:02:06,160 --> 00:02:08,880 Speaker 1: tech to secure your back, this podcast is for you. 41 00:02:14,160 --> 00:02:16,920 Speaker 1: Ronnie Brown is the founder and CEO at Girls Ceo, 42 00:02:17,240 --> 00:02:21,360 Speaker 1: a multifaceted platform build specifically for female entrepreneurs and helps 43 00:02:21,360 --> 00:02:23,799 Speaker 1: women learn how to become the CEO in their lives 44 00:02:24,040 --> 00:02:27,799 Speaker 1: to reach the success they desired. She's built a hugely 45 00:02:27,800 --> 00:02:31,200 Speaker 1: successful coaching in e commerce business And I asked, Ronnie, 46 00:02:31,400 --> 00:02:34,320 Speaker 1: with so many people wanting to sell their merchandise online, 47 00:02:34,680 --> 00:02:37,440 Speaker 1: how can we gauge if people even want what we 48 00:02:37,560 --> 00:02:40,680 Speaker 1: have to offer? Well, I think the biggest thing that 49 00:02:40,680 --> 00:02:45,840 Speaker 1: they need to focus on is really not just focusing 50 00:02:45,880 --> 00:02:48,120 Speaker 1: on getting a sale. You know, the mistake that we 51 00:02:48,200 --> 00:02:51,399 Speaker 1: make and a lot of people make, is they solely 52 00:02:51,440 --> 00:02:55,160 Speaker 1: focus on the sale and getting people to buy their stuff. 53 00:02:55,639 --> 00:02:58,240 Speaker 1: There is a process that has to happen before people 54 00:02:58,360 --> 00:03:03,360 Speaker 1: trust you. And like to kind of um compare building 55 00:03:03,360 --> 00:03:07,440 Speaker 1: a business and and really growing your audience. I like 56 00:03:07,560 --> 00:03:10,959 Speaker 1: to compare that to dating right. Uh, let me ask 57 00:03:11,000 --> 00:03:13,519 Speaker 1: you will when you date someone, do you trust them 58 00:03:13,560 --> 00:03:16,799 Speaker 1: the first night that you meet them as not right? 59 00:03:17,240 --> 00:03:20,040 Speaker 1: And what would you say it takes for you to 60 00:03:20,120 --> 00:03:23,040 Speaker 1: begin to trust and when it be time time? Yes? 61 00:03:23,880 --> 00:03:27,960 Speaker 1: And when a woman is dating a man, I think 62 00:03:28,040 --> 00:03:33,160 Speaker 1: that she normally determines if he's serious or not based 63 00:03:33,200 --> 00:03:37,120 Speaker 1: on his way, his attention to her, his commitment to her, 64 00:03:37,240 --> 00:03:40,080 Speaker 1: his responsiveness to her, his level of communication to her, 65 00:03:40,160 --> 00:03:43,480 Speaker 1: all those things. And it's the word that kind of 66 00:03:43,520 --> 00:03:46,200 Speaker 1: sums it up as consistency. Yeah, there you go. Yeah, 67 00:03:46,280 --> 00:03:49,840 Speaker 1: that's good. And that is the same way that we 68 00:03:49,920 --> 00:03:54,080 Speaker 1: build relationships with our potential customers. You build a customer 69 00:03:54,120 --> 00:03:59,560 Speaker 1: base and you build a community by positioning yourself to 70 00:04:00,920 --> 00:04:05,000 Speaker 1: allow people to develop a relationship with you, and that 71 00:04:05,120 --> 00:04:10,720 Speaker 1: relationship then leads to trust and then after trust, you 72 00:04:10,760 --> 00:04:12,840 Speaker 1: begin to open up and you put the wall down. 73 00:04:13,040 --> 00:04:16,840 Speaker 1: It's just like dating. So we have to date our audience. 74 00:04:17,320 --> 00:04:18,919 Speaker 1: We have to get to know them. We have to 75 00:04:18,920 --> 00:04:22,599 Speaker 1: be authentic too with them. We have to be consistent, 76 00:04:22,800 --> 00:04:27,000 Speaker 1: meaning consistently showing up, putting out content, going live, having 77 00:04:27,000 --> 00:04:31,479 Speaker 1: conversations with them, um, allowing yourself to be transparent about 78 00:04:31,480 --> 00:04:37,120 Speaker 1: what you stand for. And after that happens, then you 79 00:04:37,200 --> 00:04:42,320 Speaker 1: will be someone that they trust and people buy from 80 00:04:42,360 --> 00:04:46,280 Speaker 1: people they trust. So the way that you do it 81 00:04:46,320 --> 00:04:48,880 Speaker 1: is building that trust. So so then talk to me 82 00:04:48,920 --> 00:04:52,880 Speaker 1: about like that balance between working to build that brand 83 00:04:53,520 --> 00:04:56,839 Speaker 1: and build that operation, Like how do how do you 84 00:04:56,920 --> 00:04:59,479 Speaker 1: do both those things? Really really well, when you say 85 00:04:59,480 --> 00:05:01,359 Speaker 1: build a brand and in the operation, what do you 86 00:05:01,360 --> 00:05:04,520 Speaker 1: mean building the brand? You know, those things going live, 87 00:05:04,640 --> 00:05:07,320 Speaker 1: those things making sure my my lights is hitting me 88 00:05:07,400 --> 00:05:09,839 Speaker 1: right on my Instagram photos or you know, my tweets 89 00:05:09,839 --> 00:05:12,080 Speaker 1: are on fire, and then at the same time trying 90 00:05:12,120 --> 00:05:16,920 Speaker 1: to build this operation to support the actual business. Yeah. 91 00:05:17,200 --> 00:05:20,360 Speaker 1: So the way that I normally do that is there 92 00:05:20,360 --> 00:05:23,160 Speaker 1: two things. You know, there is you working on your 93 00:05:23,160 --> 00:05:26,920 Speaker 1: business and then there is you working in your business. Right, 94 00:05:27,279 --> 00:05:29,960 Speaker 1: what we've been what we make a mistake of thinking, 95 00:05:30,080 --> 00:05:32,839 Speaker 1: is that you immediately start working on your business. And 96 00:05:32,880 --> 00:05:35,520 Speaker 1: once you start working on your business, which is you 97 00:05:35,680 --> 00:05:38,560 Speaker 1: producing content, you're going live and you putting the post 98 00:05:38,600 --> 00:05:41,160 Speaker 1: out there that you no longer have to work in 99 00:05:41,200 --> 00:05:43,880 Speaker 1: your business. Okay, The goal is to work in your 100 00:05:43,920 --> 00:05:47,520 Speaker 1: business first, right, and then build it up to a 101 00:05:47,560 --> 00:05:50,120 Speaker 1: place where you can then delegate and that you can 102 00:05:50,160 --> 00:05:53,440 Speaker 1: teach someone else how to work in your business so 103 00:05:53,480 --> 00:05:56,120 Speaker 1: that you can transition out of working in the business 104 00:05:56,160 --> 00:05:58,440 Speaker 1: and that you can work on the business. Working on 105 00:05:58,600 --> 00:06:02,920 Speaker 1: the business, is you doing the visual content, you making 106 00:06:02,960 --> 00:06:06,160 Speaker 1: the decisions, you are going to the meetings, you're doing 107 00:06:06,240 --> 00:06:10,080 Speaker 1: the podcast, doing the advertising, which will eventually drive traffic 108 00:06:10,600 --> 00:06:13,320 Speaker 1: um to the actual websites or to the brand overall. 109 00:06:13,640 --> 00:06:16,200 Speaker 1: So there are two things. And I would definitely say 110 00:06:16,240 --> 00:06:19,160 Speaker 1: that you have to take your hands off of it, 111 00:06:19,240 --> 00:06:22,400 Speaker 1: which is what a lot of people struggle with this delegation. 112 00:06:22,640 --> 00:06:25,000 Speaker 1: You know, you have to have someone that you trust. Um, 113 00:06:25,040 --> 00:06:28,320 Speaker 1: I have my project manager here. She runs my life 114 00:06:28,360 --> 00:06:32,200 Speaker 1: pretty much, and I trust her because, um, she is 115 00:06:32,240 --> 00:06:34,440 Speaker 1: the person who shows up. She is the person who 116 00:06:34,560 --> 00:06:37,480 Speaker 1: is consistent, She is the person who thinks ahead. So 117 00:06:37,560 --> 00:06:41,640 Speaker 1: we have to build a team. That's how I do it. 118 00:06:41,800 --> 00:06:44,840 Speaker 1: So I'm not gonna get on here and bullcrap you 119 00:06:45,240 --> 00:06:47,320 Speaker 1: um and say, oh yeah, you just do it all. Now. 120 00:06:47,640 --> 00:06:49,680 Speaker 1: You have to have a team to assist you. You 121 00:06:49,720 --> 00:06:51,760 Speaker 1: have to have people that you can trust and and 122 00:06:51,800 --> 00:06:54,440 Speaker 1: you can't be a person who is overpowering and you know, 123 00:06:54,520 --> 00:06:59,240 Speaker 1: not wanting to delegate. So girl, CEO, when I think 124 00:06:59,279 --> 00:07:01,760 Speaker 1: about you know, being exposed to your brand and what 125 00:07:01,880 --> 00:07:04,360 Speaker 1: you've built for yourself, you really help. And and this 126 00:07:04,400 --> 00:07:06,200 Speaker 1: is my description, you know, So you might have a 127 00:07:06,200 --> 00:07:09,520 Speaker 1: different description, but me looking out, me looking inside to 128 00:07:09,640 --> 00:07:12,720 Speaker 1: your you know what you pull out publicly, I see 129 00:07:12,720 --> 00:07:16,000 Speaker 1: you as somebody who helps women, you know, honestly, just 130 00:07:16,080 --> 00:07:18,120 Speaker 1: level up from you know, doing this thing into the 131 00:07:18,280 --> 00:07:20,720 Speaker 1: kitchen and then actually making it a real business that 132 00:07:20,800 --> 00:07:22,720 Speaker 1: got licenses and permits and all that, you know, the 133 00:07:22,800 --> 00:07:25,880 Speaker 1: actual LLC and an actual you know, paying taxes in 134 00:07:25,920 --> 00:07:28,240 Speaker 1: et cetera. You help women level up, and not even 135 00:07:28,280 --> 00:07:31,080 Speaker 1: just women, because that's something that does spill over to 136 00:07:31,120 --> 00:07:32,960 Speaker 1: being able to help men also, even though that may 137 00:07:33,000 --> 00:07:36,200 Speaker 1: not be your target. So when I when I think 138 00:07:36,200 --> 00:07:38,800 Speaker 1: about that, is there are so many women who are 139 00:07:38,840 --> 00:07:41,880 Speaker 1: still first these days because women haven't always had that 140 00:07:41,920 --> 00:07:44,800 Speaker 1: opportunity to step up into the limelight to be featured. 141 00:07:45,440 --> 00:07:48,800 Speaker 1: What is it based on your experience, you see women 142 00:07:48,960 --> 00:07:52,880 Speaker 1: most need as more and more they get opportunities to 143 00:07:53,040 --> 00:07:56,400 Speaker 1: be in the front, the forefront. UM. I think that 144 00:07:56,480 --> 00:07:59,680 Speaker 1: they need more women who are willing to share their 145 00:07:59,680 --> 00:08:04,320 Speaker 1: plans form with them, more women who are willing to 146 00:08:04,600 --> 00:08:09,080 Speaker 1: market and promote them, and more women who are willing 147 00:08:09,120 --> 00:08:14,960 Speaker 1: to give them. UM less motivation and more resources, tools 148 00:08:15,000 --> 00:08:19,960 Speaker 1: and strategy like UM I go to. I used to 149 00:08:20,000 --> 00:08:23,400 Speaker 1: go to a ton of empowerment events and I kind 150 00:08:23,400 --> 00:08:27,160 Speaker 1: of scale back from that because I'm already in power 151 00:08:27,640 --> 00:08:30,840 Speaker 1: right at this point in my life. I need resources, 152 00:08:30,880 --> 00:08:34,400 Speaker 1: I need information. UM I need strategy. So when I 153 00:08:34,400 --> 00:08:38,400 Speaker 1: start asking questions like, um, what apps are you using 154 00:08:38,520 --> 00:08:43,160 Speaker 1: with software? You know? Are you using? Who built your funnel? Okay? 155 00:08:43,559 --> 00:08:47,040 Speaker 1: With lead generation tools? Are you currently using? Who's running 156 00:08:47,040 --> 00:08:49,360 Speaker 1: your ads for your company? And what type of content 157 00:08:49,400 --> 00:08:52,120 Speaker 1: that are you all putting out that's converting? Like those 158 00:08:52,160 --> 00:08:56,600 Speaker 1: are the types of information that we need to scale 159 00:08:56,600 --> 00:09:00,600 Speaker 1: a business. That's really good. It leads so into this 160 00:09:01,160 --> 00:09:03,920 Speaker 1: next thing that I've heard you talk about before, and 161 00:09:04,120 --> 00:09:07,440 Speaker 1: is how important is coaching to the success of an 162 00:09:07,559 --> 00:09:10,520 Speaker 1: entrepreneur like male and female? So much of what we 163 00:09:10,640 --> 00:09:14,400 Speaker 1: do as business owners and somebody's been there before, And 164 00:09:14,520 --> 00:09:17,240 Speaker 1: even if you've been there before, you made you want 165 00:09:17,240 --> 00:09:18,600 Speaker 1: to go through it a better way than you did 166 00:09:18,679 --> 00:09:22,840 Speaker 1: last time, Like how much has coaching uh impacted your life? 167 00:09:22,840 --> 00:09:28,000 Speaker 1: And you advise for us, Well, I'm a college dropout 168 00:09:28,840 --> 00:09:31,800 Speaker 1: and I did not go to college at all. I 169 00:09:31,880 --> 00:09:35,599 Speaker 1: probably went for um two weeks, and I realized that 170 00:09:35,760 --> 00:09:39,080 Speaker 1: being a team mom with his son attempting to go 171 00:09:39,160 --> 00:09:42,680 Speaker 1: to college, it was going to be very difficult for me. 172 00:09:42,840 --> 00:09:45,560 Speaker 1: So I had to make a decision whether I was 173 00:09:45,559 --> 00:09:49,440 Speaker 1: going to go to college and just stay here and 174 00:09:49,480 --> 00:09:51,920 Speaker 1: wait for four years and wait for the degree and 175 00:09:51,960 --> 00:09:53,720 Speaker 1: then go off and get a job. Or was I 176 00:09:53,840 --> 00:09:56,360 Speaker 1: just going to go to work because my son needed 177 00:09:56,400 --> 00:10:00,120 Speaker 1: in female and he needed pathers. So I eventually had 178 00:10:00,120 --> 00:10:04,640 Speaker 1: to choose between making immediate money and staying in college. 179 00:10:04,679 --> 00:10:08,080 Speaker 1: And I didn't have that six figure you know mom 180 00:10:08,160 --> 00:10:11,520 Speaker 1: or dad that had the college funds saved up for me. 181 00:10:11,600 --> 00:10:14,360 Speaker 1: I grew up in the projects. So I had to 182 00:10:14,400 --> 00:10:17,560 Speaker 1: make a decision. And of course that decision was to 183 00:10:18,320 --> 00:10:22,280 Speaker 1: go to work. And a lot of people asked me, Okay, 184 00:10:22,320 --> 00:10:25,680 Speaker 1: you know why it's coaching important. And I believe that, 185 00:10:26,120 --> 00:10:27,880 Speaker 1: and I'll probably get a scrutinized for this, but I'm 186 00:10:27,920 --> 00:10:29,400 Speaker 1: in a season where I have to say what I 187 00:10:29,480 --> 00:10:32,600 Speaker 1: What I really feel is if I had to choose 188 00:10:32,640 --> 00:10:37,960 Speaker 1: again between college and being able to sit at the 189 00:10:38,080 --> 00:10:42,000 Speaker 1: feet of a multimillionaire to learn how he did it, 190 00:10:42,520 --> 00:10:46,400 Speaker 1: I would pay the multimillionaire to learn hands on from 191 00:10:46,480 --> 00:10:49,880 Speaker 1: him before I was to go and pay for a 192 00:10:49,920 --> 00:10:52,679 Speaker 1: college degree. You mentioned something. You just had a phrase, 193 00:10:52,720 --> 00:10:58,079 Speaker 1: they're paying a mentor that talk to me about that, 194 00:10:58,120 --> 00:11:00,720 Speaker 1: because I'm gonna we too many any of us think that, 195 00:11:00,760 --> 00:11:03,400 Speaker 1: you know, just be my mentor, Like we can go 196 00:11:03,400 --> 00:11:06,680 Speaker 1: out to lunch. And that's the thing. You know, here's 197 00:11:06,679 --> 00:11:10,600 Speaker 1: the thing. If I can get someone to just do something. 198 00:11:11,120 --> 00:11:14,480 Speaker 1: If I approach someone and I'm talking to them about 199 00:11:14,520 --> 00:11:18,880 Speaker 1: helping me grow my company, and they're truly successful, all right, 200 00:11:19,520 --> 00:11:23,480 Speaker 1: If they can just drop their business and dedicate their 201 00:11:23,559 --> 00:11:29,120 Speaker 1: time to me, then I personally don't believe that they 202 00:11:29,120 --> 00:11:32,560 Speaker 1: are successful. It is at that moment where I am 203 00:11:32,600 --> 00:11:36,000 Speaker 1: going to say, hold on, something's not adding out. But 204 00:11:36,520 --> 00:11:42,800 Speaker 1: that's for people are going to require you to invest 205 00:11:42,880 --> 00:11:46,000 Speaker 1: in yourself, and it's not just because they need the money. 206 00:11:46,320 --> 00:11:50,479 Speaker 1: Let me just say this. Successful people think different. Successful 207 00:11:50,520 --> 00:11:53,800 Speaker 1: people know that they have to pulse their business their 208 00:11:53,880 --> 00:11:57,760 Speaker 1: day to day to pour into you, which takes them 209 00:11:57,760 --> 00:12:01,040 Speaker 1: away from their company, which then affects their income. But 210 00:12:01,120 --> 00:12:03,840 Speaker 1: they also know the lack of dedication that people have 211 00:12:04,000 --> 00:12:07,760 Speaker 1: when they don't invest in themselves. Right. How often is 212 00:12:07,760 --> 00:12:10,080 Speaker 1: it that you see people sign up for stuff that 213 00:12:10,240 --> 00:12:12,640 Speaker 1: is free and they don't show up and they don't 214 00:12:12,640 --> 00:12:15,720 Speaker 1: follow through because they didn't invest in it. But when 215 00:12:15,760 --> 00:12:18,040 Speaker 1: we sew a seed in that thing, baby, we when 216 00:12:18,040 --> 00:12:22,440 Speaker 1: we put our money in that thing, we show up, right. 217 00:12:22,679 --> 00:12:25,680 Speaker 1: I have yet to see people spend a thousand or 218 00:12:25,720 --> 00:12:29,880 Speaker 1: two thousand dollars on business coaching or some sort of 219 00:12:29,920 --> 00:12:32,600 Speaker 1: course and just not take it. Now. They may start 220 00:12:32,600 --> 00:12:35,319 Speaker 1: and not finish, but very few are not going to 221 00:12:35,400 --> 00:12:39,600 Speaker 1: show up at all. So the money is really just 222 00:12:39,760 --> 00:12:42,920 Speaker 1: like the promise that you are going to follow through 223 00:12:42,960 --> 00:12:45,559 Speaker 1: to yourself, and that's how you have to do it. 224 00:12:46,280 --> 00:12:49,240 Speaker 1: What do you think is not out of the realm 225 00:12:49,360 --> 00:12:52,640 Speaker 1: of logical for paying a mentor should I be thinking 226 00:12:52,640 --> 00:12:56,280 Speaker 1: a couple hundred dollars or tens of dollars or thousands 227 00:12:56,280 --> 00:13:00,560 Speaker 1: of dollars? Well, I look at mentorship different and that's 228 00:13:00,559 --> 00:13:05,120 Speaker 1: just because as I've begin to grow, I see it 229 00:13:05,920 --> 00:13:08,480 Speaker 1: just a little differently. You know, I pay a certain 230 00:13:08,480 --> 00:13:12,400 Speaker 1: amount of money not for I'm not really even looking 231 00:13:12,480 --> 00:13:16,320 Speaker 1: for a lot of attention. I'm going to pay a 232 00:13:16,320 --> 00:13:19,719 Speaker 1: certain amount of money to being amongst people who are 233 00:13:19,800 --> 00:13:22,160 Speaker 1: making a certain amount of money. I'm gonna pay for access. 234 00:13:22,240 --> 00:13:25,840 Speaker 1: I'm gonna pay for network. Right, So for me, for example, 235 00:13:25,880 --> 00:13:27,720 Speaker 1: if I'm going to a conference, like if I'm coming 236 00:13:27,720 --> 00:13:30,480 Speaker 1: to your conference, right, you guys have a conference, You've 237 00:13:30,520 --> 00:13:33,320 Speaker 1: been having conferences for quite a while, right, if you 238 00:13:33,400 --> 00:13:36,439 Speaker 1: have a conference or a festival, I'm not going to 239 00:13:36,559 --> 00:13:40,600 Speaker 1: buy a general admission ticket. That's right. You want the platinum, 240 00:13:40,720 --> 00:13:45,320 Speaker 1: I'm gonna go and I'm platinum to that. I'm just 241 00:13:45,360 --> 00:13:47,559 Speaker 1: not gonna go get the platinum. I'm gonna say, what's next? 242 00:13:47,559 --> 00:13:51,040 Speaker 1: What's top tier? Is there a one thousand dollar ticket? Uh? 243 00:13:51,080 --> 00:13:53,600 Speaker 1: Is there a three thousand dollar ticket? And the reason 244 00:13:53,640 --> 00:13:56,240 Speaker 1: why I think that way is because I'm thinking of 245 00:13:56,280 --> 00:13:59,199 Speaker 1: the network. I'm thinking of the access to the people 246 00:13:59,240 --> 00:14:02,120 Speaker 1: who could all so afford this level ticket and the 247 00:14:02,240 --> 00:14:05,160 Speaker 1: information that they have in their minds, but also the 248 00:14:05,200 --> 00:14:08,560 Speaker 1: amount of income that they're probably making in the potential 249 00:14:08,640 --> 00:14:10,920 Speaker 1: business that we could probably do together in the future. 250 00:14:10,960 --> 00:14:14,640 Speaker 1: So my mindset is a little different. Bars bars Love, 251 00:14:15,480 --> 00:14:18,040 Speaker 1: how do how do I know when it's time to 252 00:14:18,080 --> 00:14:22,800 Speaker 1: invest in the coach? I think that there are certain 253 00:14:22,840 --> 00:14:26,720 Speaker 1: coaches for certain levels in your life. You know, Uh, 254 00:14:26,760 --> 00:14:30,160 Speaker 1: there isn't a coach for every single thing. What I've 255 00:14:30,240 --> 00:14:33,240 Speaker 1: learned and what I've personally experienced is that I've had 256 00:14:33,400 --> 00:14:37,160 Speaker 1: coaches for every season. You know, when I was making 257 00:14:37,560 --> 00:14:39,680 Speaker 1: forty thousand dollars a year, there was a coach that 258 00:14:39,760 --> 00:14:42,720 Speaker 1: was gonna help me get from forty to sixty maybe 259 00:14:43,000 --> 00:14:47,640 Speaker 1: and then maybe I needed to work on public speaking right, 260 00:14:48,040 --> 00:14:51,400 Speaker 1: So there's a public speaking coach. Okay, then there's a 261 00:14:51,440 --> 00:14:55,480 Speaker 1: coach that specializes in systems, and that coach may take 262 00:14:55,520 --> 00:15:01,440 Speaker 1: me from from sixty thousand dollars a year to six figures. Okay. Well, 263 00:15:01,440 --> 00:15:05,000 Speaker 1: I think it is really about knowing what phase you 264 00:15:05,080 --> 00:15:08,680 Speaker 1: are in in your business. That's the first thing, but 265 00:15:08,920 --> 00:15:13,760 Speaker 1: also just knowing what your budget is. Right, you may 266 00:15:13,800 --> 00:15:16,000 Speaker 1: not always need to pay for a coach. I think 267 00:15:16,800 --> 00:15:19,200 Speaker 1: when you are just starting out, you may need to 268 00:15:19,320 --> 00:15:21,720 Speaker 1: join the community because what you may need to do 269 00:15:21,800 --> 00:15:24,440 Speaker 1: is get on fire, right, and the best way to 270 00:15:24,440 --> 00:15:27,720 Speaker 1: get on fire is sometimes you can't afford the coach. 271 00:15:28,200 --> 00:15:30,240 Speaker 1: But what do they say, if you staying close to 272 00:15:30,280 --> 00:15:32,840 Speaker 1: the fire, you get hot, you around, you get pumped up. 273 00:15:32,840 --> 00:15:35,560 Speaker 1: So you may need to start off with the community. Right. 274 00:15:35,600 --> 00:15:39,160 Speaker 1: We have our girls the community, that's our lower tier. Right. 275 00:15:39,200 --> 00:15:41,600 Speaker 1: You may have your general omission that's just to get 276 00:15:41,640 --> 00:15:44,520 Speaker 1: you in the door right at the event, and then 277 00:15:44,560 --> 00:15:47,240 Speaker 1: as you begin to grow your income, you'll scale up 278 00:15:47,480 --> 00:15:51,040 Speaker 1: and go to the coach that is on your level 279 00:15:51,120 --> 00:15:53,600 Speaker 1: financially at that time that you can afford the investing. 280 00:15:53,680 --> 00:15:56,400 Speaker 1: And I believe in doing things based on where you 281 00:15:56,440 --> 00:16:00,560 Speaker 1: are financially so I'm gonna ask a a two side 282 00:16:00,560 --> 00:16:02,240 Speaker 1: of questions which I don't like to ask, but I 283 00:16:02,240 --> 00:16:04,120 Speaker 1: think you you can handle this, Like how do you 284 00:16:04,240 --> 00:16:06,960 Speaker 1: number one find the right coach um? And number two 285 00:16:07,440 --> 00:16:10,520 Speaker 1: what does that? What does a good coaching relationship look like? 286 00:16:10,560 --> 00:16:13,320 Speaker 1: Because you just mentioned, you know, you had a coach 287 00:16:13,360 --> 00:16:15,840 Speaker 1: that took you from a few thousand to six figures, Like, 288 00:16:16,080 --> 00:16:19,920 Speaker 1: how how does that happen? What does that relationship look like? Yeah, 289 00:16:19,960 --> 00:16:22,480 Speaker 1: so I coach a lot of women, and I've personally 290 00:16:22,480 --> 00:16:24,880 Speaker 1: helped a lot of women go from you know, making 291 00:16:24,920 --> 00:16:27,320 Speaker 1: five thousand dollars a month. I've had one that I've 292 00:16:27,400 --> 00:16:29,440 Speaker 1: most recently worked with it and I helped her go 293 00:16:29,480 --> 00:16:31,520 Speaker 1: to a hundred thousand dollars a month. But what it 294 00:16:31,560 --> 00:16:36,120 Speaker 1: looks like is accountability. What I've seen over the years 295 00:16:36,160 --> 00:16:38,880 Speaker 1: is that a lot of people are not struggling with 296 00:16:39,000 --> 00:16:43,040 Speaker 1: just the information. Um, they're not struggling with what to do. 297 00:16:43,560 --> 00:16:47,640 Speaker 1: A lot of people come from corporate America. And when 298 00:16:47,680 --> 00:16:51,440 Speaker 1: you are in corporate America, you have someone babysitting you. 299 00:16:51,800 --> 00:16:55,600 Speaker 1: Almost there's a manager, there's a supervisor, there's someone who's 300 00:16:55,640 --> 00:16:58,320 Speaker 1: coming around the corner. You minimizing that screen and you're 301 00:16:58,320 --> 00:17:00,320 Speaker 1: popping it back up and get back on face book. 302 00:17:00,640 --> 00:17:04,200 Speaker 1: So you're used to playing the game. Right in corporate America, 303 00:17:04,240 --> 00:17:06,840 Speaker 1: you're getting paid by the hour or you're gonna pay 304 00:17:06,320 --> 00:17:11,200 Speaker 1: a salary, and most people have mastered doing just enough 305 00:17:11,240 --> 00:17:13,240 Speaker 1: to stay employees so they can get that check every 306 00:17:13,240 --> 00:17:16,560 Speaker 1: two weeks. Right. So what happens is they transition over 307 00:17:16,600 --> 00:17:20,960 Speaker 1: into entrepreneurship and the same games that they played in 308 00:17:21,000 --> 00:17:23,760 Speaker 1: their nine to five they kind of come on over 309 00:17:24,080 --> 00:17:28,639 Speaker 1: into into their business and they think that they can 310 00:17:28,680 --> 00:17:31,880 Speaker 1: bull crop the business. And the thing about the business 311 00:17:31,960 --> 00:17:35,640 Speaker 1: is you only get out of the business which you 312 00:17:36,160 --> 00:17:39,240 Speaker 1: so you will not cash and check an entrepreneurship that 313 00:17:39,359 --> 00:17:41,959 Speaker 1: you did not work for. Okay, so how do you 314 00:17:42,040 --> 00:17:45,960 Speaker 1: find a good coach? The first thing is you identify 315 00:17:46,080 --> 00:17:49,280 Speaker 1: your issue, because some of us allow other people to 316 00:17:49,840 --> 00:17:53,159 Speaker 1: diagnose us, but we really know deep down inside the 317 00:17:53,240 --> 00:17:55,320 Speaker 1: area that we are locking in. Some of the things 318 00:17:55,320 --> 00:17:58,040 Speaker 1: that I personally look for when I'm looking for a 319 00:17:58,040 --> 00:18:00,640 Speaker 1: coach is the amount of information that people are willing 320 00:18:00,680 --> 00:18:03,800 Speaker 1: to give away for free. Mhm. I'm gonna say that 321 00:18:03,840 --> 00:18:08,400 Speaker 1: one more time. Pay attention to the amount of information 322 00:18:09,160 --> 00:18:12,760 Speaker 1: that people are willing to give away for free. Let 323 00:18:12,800 --> 00:18:15,600 Speaker 1: me tell you why. When people don't have a lot 324 00:18:15,680 --> 00:18:22,000 Speaker 1: to give, they have a scarcity mindset. They are so 325 00:18:22,200 --> 00:18:25,360 Speaker 1: quick to ask for a dollar because they don't know 326 00:18:25,440 --> 00:18:28,720 Speaker 1: where their next idea, where their next payment, you know 327 00:18:28,800 --> 00:18:31,840 Speaker 1: where the next thing, where the next thought is coming from. 328 00:18:32,040 --> 00:18:35,479 Speaker 1: But when people have true wisdom, they are not afraid 329 00:18:35,520 --> 00:18:37,600 Speaker 1: to share because they know that it's just going to 330 00:18:37,680 --> 00:18:43,040 Speaker 1: continue to attract people to And it's more like if 331 00:18:42,720 --> 00:18:46,000 Speaker 1: you're fighting people off, I'm telling people I'm booked, I'm 332 00:18:46,000 --> 00:18:50,040 Speaker 1: booked up about one. You know, I am just that 333 00:18:50,119 --> 00:18:53,000 Speaker 1: kind of person. So I observe. And if you are 334 00:18:53,119 --> 00:18:56,399 Speaker 1: truly full of wisdom and knowledge, then you're always sharing 335 00:18:56,440 --> 00:19:01,520 Speaker 1: wisdom and knowledge, your systems, your eye, how you hire, 336 00:19:01,680 --> 00:19:04,120 Speaker 1: where you get your people. You're not afraid to give 337 00:19:04,119 --> 00:19:06,640 Speaker 1: that away because what what what does it do? It's 338 00:19:06,760 --> 00:19:11,520 Speaker 1: edifying you. So I pay attention top way to identify 339 00:19:11,680 --> 00:19:15,280 Speaker 1: who's a good coach. Pay attention to who's really willing 340 00:19:15,320 --> 00:19:18,639 Speaker 1: to give away a certain amount of information for free 341 00:19:18,760 --> 00:19:33,600 Speaker 1: and not worry about a payment. I mentioned this in 342 00:19:33,640 --> 00:19:36,560 Speaker 1: the intro, but Ronnie is a highly respected and in 343 00:19:36,640 --> 00:19:40,199 Speaker 1: demand coach as an extension of her coaching business and 344 00:19:40,240 --> 00:19:42,680 Speaker 1: that's a way to scale herself and be consumer demand. 345 00:19:43,000 --> 00:19:47,280 Speaker 1: She designed the Daily Journal for entrepreneurs. While most journals 346 00:19:47,359 --> 00:19:50,879 Speaker 1: might include problems for daily tasks, hers encourages you to 347 00:19:50,920 --> 00:19:55,600 Speaker 1: get detailed down to the hour. So I asked, how 348 00:19:55,640 --> 00:20:01,080 Speaker 1: scripted should an entrepreneurs they be Ronnie Brown speak sooning. Well, 349 00:20:01,119 --> 00:20:03,920 Speaker 1: I'm not gonna I'm not gonna say it's scripted. I 350 00:20:04,840 --> 00:20:07,440 Speaker 1: believe that either you control your day or the day 351 00:20:07,440 --> 00:20:10,399 Speaker 1: controls you. Right. I have a project manager and she 352 00:20:10,560 --> 00:20:14,000 Speaker 1: helps me stay on taxt because I'm also a creative. 353 00:20:14,520 --> 00:20:17,879 Speaker 1: So creative means I can create content or day. I 354 00:20:18,040 --> 00:20:22,399 Speaker 1: love creating content. I love um creating visions. I love 355 00:20:22,480 --> 00:20:26,240 Speaker 1: helping people design their lives and their offers and all 356 00:20:26,240 --> 00:20:28,600 Speaker 1: that kind of stuff that I can get off tasks. Right, 357 00:20:28,960 --> 00:20:32,399 Speaker 1: So we have to be intentional with our day. And 358 00:20:32,440 --> 00:20:34,880 Speaker 1: if we are not intentional with our day, then we 359 00:20:35,040 --> 00:20:39,680 Speaker 1: run into distractions. So it's very important that you're not scripted, 360 00:20:40,320 --> 00:20:43,280 Speaker 1: but you are intentional with running your business on the schedule. 361 00:20:43,359 --> 00:20:46,480 Speaker 1: If you want to be successful, then there is something 362 00:20:46,520 --> 00:20:48,840 Speaker 1: called a routine. There are two things that you need 363 00:20:48,880 --> 00:20:52,840 Speaker 1: to have to be successful, is discipline, right and routine. 364 00:20:53,080 --> 00:20:55,840 Speaker 1: Once you master those two things, nothing and no one 365 00:20:55,880 --> 00:20:58,199 Speaker 1: can stop you. So hell, yes, you need to be 366 00:20:58,240 --> 00:21:00,480 Speaker 1: on an hourly schedule if you want to be adaptive. 367 00:21:01,359 --> 00:21:03,800 Speaker 1: So for those people, well, let me ask you this one. 368 00:21:04,200 --> 00:21:07,840 Speaker 1: How did you know you were ready to afford uh 369 00:21:07,880 --> 00:21:10,800 Speaker 1: an assistant at that project manager, that somebody who's like 370 00:21:10,880 --> 00:21:14,280 Speaker 1: walking hand to hand with you, Because that's an expense. 371 00:21:14,320 --> 00:21:17,520 Speaker 1: It's not really bringing in money directly maybe indirectly. Yes, 372 00:21:17,600 --> 00:21:19,440 Speaker 1: So how did you know you were both ready for that? 373 00:21:19,920 --> 00:21:23,320 Speaker 1: And how app wise? Because you you mentioned this a 374 00:21:23,320 --> 00:21:25,760 Speaker 1: few times, how do you how do you operationalize your 375 00:21:25,760 --> 00:21:31,000 Speaker 1: life pre assistant? Yes, so you can use a written calendar. 376 00:21:31,240 --> 00:21:33,879 Speaker 1: I don't function well with digital calendars. If I can 377 00:21:33,960 --> 00:21:36,520 Speaker 1: just be honest, I'm really old school. I need to 378 00:21:36,600 --> 00:21:38,680 Speaker 1: see it in front of me, so I need to 379 00:21:38,720 --> 00:21:40,720 Speaker 1: see it in writing. I need to see a time. 380 00:21:41,200 --> 00:21:43,280 Speaker 1: I need to see things in front of me. So 381 00:21:43,440 --> 00:21:47,000 Speaker 1: prior to me having a project manager, um, I was 382 00:21:47,160 --> 00:21:50,560 Speaker 1: really writing things down. I tried the iPhone stuff. That 383 00:21:50,600 --> 00:21:53,520 Speaker 1: doesn't work for me. It's just too many things going 384 00:21:53,560 --> 00:21:56,000 Speaker 1: off at a certain time of the day and I 385 00:21:56,080 --> 00:21:58,240 Speaker 1: won't even know what it is. So I had to 386 00:21:58,280 --> 00:22:01,720 Speaker 1: write it down. That's the first thing. And as far 387 00:22:01,800 --> 00:22:05,000 Speaker 1: as knowing when I can afford that, that is something 388 00:22:05,560 --> 00:22:08,160 Speaker 1: that I sat down and I kind of looked at 389 00:22:08,200 --> 00:22:11,480 Speaker 1: my my income. Right. My accountant always talks about knowing 390 00:22:11,520 --> 00:22:15,199 Speaker 1: where you are. Sometimes we think we are somewhere, we 391 00:22:15,280 --> 00:22:19,200 Speaker 1: aren't there, right, So you you gotta know your number, 392 00:22:19,760 --> 00:22:23,679 Speaker 1: and your numbers are not you know, I bought something 393 00:22:23,680 --> 00:22:26,199 Speaker 1: for fifty dollars, I sold it for a hundred. I 394 00:22:26,280 --> 00:22:29,479 Speaker 1: made a fifty dollar profit. Right, your numbers are I 395 00:22:29,520 --> 00:22:32,639 Speaker 1: bought something for fifty dollars and I sold it for 396 00:22:32,760 --> 00:22:36,040 Speaker 1: a hundred. But then our minus my expenses, my shipping, 397 00:22:36,119 --> 00:22:39,360 Speaker 1: my materials, my supplies, and my website. So that's how 398 00:22:39,400 --> 00:22:41,520 Speaker 1: you get to your true number. Right. A lot of 399 00:22:41,600 --> 00:22:43,479 Speaker 1: us are looking at the growth. We gotta look at 400 00:22:43,480 --> 00:22:47,000 Speaker 1: the net. Net is minus expenses. And once I looked 401 00:22:47,000 --> 00:22:49,399 Speaker 1: at that, that's okay. I can budget this. And I 402 00:22:49,440 --> 00:22:52,960 Speaker 1: have about six people on my team right now. Um, 403 00:22:53,040 --> 00:22:55,679 Speaker 1: I knew that I can afford that because I was 404 00:22:55,720 --> 00:22:57,760 Speaker 1: willing to be and let me go and be a 405 00:22:57,760 --> 00:23:00,000 Speaker 1: little more honest. I was also willing to make sacrifice 406 00:23:00,040 --> 00:23:02,600 Speaker 1: usis to be able to for that. I'm doing my 407 00:23:02,640 --> 00:23:04,600 Speaker 1: own hair, you know, for a while, I didn't get 408 00:23:04,640 --> 00:23:07,520 Speaker 1: my nails done. You know, I was wearing a hoodie 409 00:23:07,520 --> 00:23:11,480 Speaker 1: for like six months, same hoodie, same sweatpants, same girl 410 00:23:11,520 --> 00:23:14,159 Speaker 1: seal hoodie. People who thought I was wrapping a brand, 411 00:23:14,240 --> 00:23:18,560 Speaker 1: But I'm ain't. Now I'm not shopping out here, like 412 00:23:18,760 --> 00:23:21,639 Speaker 1: I'm just about to really grind it out, you know 413 00:23:21,680 --> 00:23:24,960 Speaker 1: what I'm saying. It's just thinking a little different, Like 414 00:23:25,000 --> 00:23:26,760 Speaker 1: I'm not about the goal to eat. I'm gonna just 415 00:23:26,760 --> 00:23:29,600 Speaker 1: do these home cooked meals like I had to sacrifice. 416 00:23:30,080 --> 00:23:32,120 Speaker 1: At what point did you know this was the best 417 00:23:32,160 --> 00:23:37,000 Speaker 1: investment I could have made, because I'm seeing the success elsewhere. 418 00:23:38,680 --> 00:23:42,360 Speaker 1: Because when it's just you, you begin to trust yourself 419 00:23:42,400 --> 00:23:46,840 Speaker 1: too much, and when there is no quality control, there's 420 00:23:46,920 --> 00:23:50,919 Speaker 1: no one there to tell you that something is wrong. 421 00:23:51,760 --> 00:23:55,719 Speaker 1: And when there's no correction, there is no growth. So 422 00:23:55,800 --> 00:23:58,879 Speaker 1: I needed someone who was strong minded, you know, that 423 00:23:58,920 --> 00:24:00,640 Speaker 1: could put me in my place, is that could give 424 00:24:00,640 --> 00:24:03,399 Speaker 1: me honest opinion. That's why I have Shannon Um. I 425 00:24:03,440 --> 00:24:07,560 Speaker 1: needed someone who specialized in different things because the most 426 00:24:07,600 --> 00:24:10,399 Speaker 1: valuable thing that you have is your time right, and 427 00:24:10,480 --> 00:24:13,879 Speaker 1: you have to understand that you need your time to 428 00:24:13,920 --> 00:24:16,920 Speaker 1: grow the company. And if you truly want to grow something, 429 00:24:17,000 --> 00:24:19,600 Speaker 1: then you need to be one hundred percent focused on 430 00:24:20,160 --> 00:24:23,960 Speaker 1: your gift. My gift is not project management. My gift 431 00:24:24,040 --> 00:24:27,680 Speaker 1: is not graphic design. You know. My gift is definitely 432 00:24:27,680 --> 00:24:31,040 Speaker 1: not shipping and fulfillment, right, So I need to put 433 00:24:31,080 --> 00:24:33,760 Speaker 1: people in those positions so that I can operate in 434 00:24:33,840 --> 00:24:36,800 Speaker 1: my gift, which is talking as you can properly tell, 435 00:24:39,160 --> 00:24:42,680 Speaker 1: which is marketing, which is selling, which is creating content, 436 00:24:42,800 --> 00:24:45,480 Speaker 1: which is networking. I love people. I needed to be 437 00:24:45,560 --> 00:24:47,760 Speaker 1: in my lane so that I can grow and evolved. 438 00:24:48,840 --> 00:24:51,240 Speaker 1: You said before I was watching the YouTube video and 439 00:24:51,600 --> 00:24:54,680 Speaker 1: you were talking about like you should not just get 440 00:24:54,680 --> 00:24:58,800 Speaker 1: into business to make money. Um, talk to me about 441 00:24:59,119 --> 00:25:02,119 Speaker 1: because I would imagine some people said that isn't at 442 00:25:02,119 --> 00:25:05,520 Speaker 1: the point. So let me just say this. You're getting 443 00:25:05,520 --> 00:25:10,640 Speaker 1: into business to make impact. Right. Once you start making impact, 444 00:25:11,119 --> 00:25:16,760 Speaker 1: you'll make money. And if you are passionate about the 445 00:25:16,800 --> 00:25:18,960 Speaker 1: impact that you are making, you're gonna have to fight 446 00:25:19,000 --> 00:25:21,959 Speaker 1: the money away. But if it's only about money, if 447 00:25:21,960 --> 00:25:27,080 Speaker 1: it's only about profit, you're gonna have times when you 448 00:25:27,119 --> 00:25:29,679 Speaker 1: wake up and the profit isn't gonna be there. Like 449 00:25:29,800 --> 00:25:33,000 Speaker 1: people see Ronnie Brown, Ronnie Brown, she got girls, see 450 00:25:33,040 --> 00:25:35,680 Speaker 1: how she has it going on? Okay, but did y'all 451 00:25:35,720 --> 00:25:38,359 Speaker 1: see that morning where I woke up and themselves says, 452 00:25:38,480 --> 00:25:42,560 Speaker 1: zip zero zip zipity zero. Your life was not It 453 00:25:42,720 --> 00:25:45,879 Speaker 1: wasn't like this, Like there were days where I cried 454 00:25:46,040 --> 00:25:47,879 Speaker 1: in the car. You have a crying a car before 455 00:25:48,400 --> 00:25:50,360 Speaker 1: you have to leave a meeting and crying a car 456 00:25:50,440 --> 00:25:52,639 Speaker 1: and you know how you turn the music down, and 457 00:25:52,640 --> 00:25:54,520 Speaker 1: that's when when you turn that music off and you 458 00:25:54,640 --> 00:25:57,000 Speaker 1: just ride this side and you just think about every 459 00:25:57,000 --> 00:26:00,640 Speaker 1: single thing that's not working in your life. I've had 460 00:26:00,680 --> 00:26:03,320 Speaker 1: those moments. I've cried. You ever have to put some 461 00:26:03,440 --> 00:26:06,600 Speaker 1: foundation on real quick to cover up the tear drops 462 00:26:06,680 --> 00:26:09,120 Speaker 1: that was going down because you over here you found 463 00:26:09,160 --> 00:26:11,919 Speaker 1: hunted short on your rent, on your mortgage, because you 464 00:26:12,000 --> 00:26:14,959 Speaker 1: sit there and say, you're gonna bet on yourself. Like, 465 00:26:15,160 --> 00:26:18,040 Speaker 1: we have to understand that there are gonna be moments 466 00:26:18,080 --> 00:26:20,840 Speaker 1: where the money is not gonna be there. But that's 467 00:26:20,920 --> 00:26:25,720 Speaker 1: when your passion it's tested. Right, you have to be 468 00:26:26,240 --> 00:26:31,280 Speaker 1: passionate and your your passion and you remembering why you 469 00:26:31,359 --> 00:26:34,040 Speaker 1: are doing what you're doing, Like it's the gas for 470 00:26:34,119 --> 00:26:36,600 Speaker 1: the car, Like that's gonna be the thing that you're 471 00:26:36,600 --> 00:26:39,480 Speaker 1: gonna need to fuel you up when you're about to 472 00:26:39,520 --> 00:26:42,520 Speaker 1: give up and it won't be money. It's not gonna 473 00:26:42,520 --> 00:26:45,439 Speaker 1: be money. It has to be the feeling or the 474 00:26:45,480 --> 00:26:48,720 Speaker 1: person you're serving, or you know you're making a difference 475 00:26:48,760 --> 00:26:50,919 Speaker 1: in someone else's life because you don't have to do 476 00:26:51,000 --> 00:26:52,840 Speaker 1: a whole lot of that for free before the money 477 00:26:52,840 --> 00:26:56,800 Speaker 1: comes on. I kind of want to come full circles 478 00:26:56,880 --> 00:27:00,400 Speaker 1: or something we talked about earlier, because I'm I'm glad 479 00:27:00,440 --> 00:27:03,320 Speaker 1: we have this foundation for this next question and is 480 00:27:03,720 --> 00:27:06,840 Speaker 1: um what are some of the strongest ways people can 481 00:27:07,080 --> 00:27:10,119 Speaker 1: build a brand online? Just the branding part, Because you 482 00:27:10,200 --> 00:27:12,480 Speaker 1: talked a lot about impact here today. You talked a 483 00:27:12,520 --> 00:27:16,399 Speaker 1: lot about trust and building that, you know, mutual trust 484 00:27:16,480 --> 00:27:19,680 Speaker 1: between you and your the people you're trying to serve. 485 00:27:20,240 --> 00:27:22,480 Speaker 1: And I would imagine there's so many people out there 486 00:27:22,480 --> 00:27:25,440 Speaker 1: who are like I have trust, but my numbers aren't 487 00:27:25,440 --> 00:27:30,280 Speaker 1: growing on I G or TikTok or Facebook or whatever. Yeah, 488 00:27:30,320 --> 00:27:33,760 Speaker 1: I think that we need to focus less on numbers. Right. 489 00:27:34,040 --> 00:27:36,960 Speaker 1: When I say numbers, I'm speaking numbers as an follower. 490 00:27:38,359 --> 00:27:41,760 Speaker 1: I have a lot of people who have fifty thou followers, 491 00:27:42,480 --> 00:27:46,040 Speaker 1: but they're making fifty tho allars a month. I have 492 00:27:46,359 --> 00:27:49,879 Speaker 1: people who have two hundred thousand followers, and they're in 493 00:27:49,920 --> 00:27:52,600 Speaker 1: my inbox saying, hey, Ronnie, I need your help because 494 00:27:52,640 --> 00:27:57,080 Speaker 1: I can't monetize my page. I get five thousand, ten 495 00:27:57,119 --> 00:27:59,919 Speaker 1: thousand likes on the picture, but no one's buying anything 496 00:28:00,119 --> 00:28:03,320 Speaker 1: from me, So I just want us in one. You 497 00:28:03,320 --> 00:28:07,040 Speaker 1: know how everyone is doing that. Let's normalize. Can we 498 00:28:07,200 --> 00:28:14,720 Speaker 1: normalize not thinking that a follower account determines the intelligence 499 00:28:14,840 --> 00:28:18,679 Speaker 1: or the level of success that someone has, because there 500 00:28:18,720 --> 00:28:22,160 Speaker 1: are people with very good followers that are killing it 501 00:28:22,200 --> 00:28:25,880 Speaker 1: in sales right now. So I just want to say that. 502 00:28:26,080 --> 00:28:28,560 Speaker 1: And then the next thing. Your next question was like 503 00:28:28,600 --> 00:28:31,160 Speaker 1: building a brand, like how do you do that? I'm 504 00:28:31,160 --> 00:28:33,400 Speaker 1: gonna say this over and over every time someone asked 505 00:28:33,400 --> 00:28:36,560 Speaker 1: me this. Let me let me ask you a question. Well, 506 00:28:37,359 --> 00:28:40,600 Speaker 1: when you see a yellow arch, what do you think 507 00:28:40,600 --> 00:28:46,400 Speaker 1: about McDonald's, If you see a silver apple, what do 508 00:28:46,440 --> 00:28:53,960 Speaker 1: you think about? Okay, why do you think about those companies? 509 00:28:54,200 --> 00:28:58,160 Speaker 1: Because you've seen them over and over and over and 510 00:28:58,200 --> 00:29:02,240 Speaker 1: over again. They are literally like embedded into your brain 511 00:29:02,760 --> 00:29:05,880 Speaker 1: that every time you think of an arch, you know 512 00:29:05,920 --> 00:29:09,520 Speaker 1: it's made Donald's. Anytime you see an apple sign, you 513 00:29:09,560 --> 00:29:11,960 Speaker 1: don't even think of a fruit. You think of a 514 00:29:12,000 --> 00:29:15,600 Speaker 1: tech company. How is that possible? Because the more we 515 00:29:15,760 --> 00:29:24,800 Speaker 1: see something, we remember it and the brand presence is there, right, consistency, 516 00:29:24,960 --> 00:29:29,320 Speaker 1: it's consistency, it's visibility. The key is being consistent and 517 00:29:29,440 --> 00:29:33,040 Speaker 1: being visible. That's how you build a brand, right. The 518 00:29:33,120 --> 00:29:35,880 Speaker 1: more you show up and the more people see your 519 00:29:35,920 --> 00:29:38,560 Speaker 1: brand over and over, they get to know it, they 520 00:29:38,600 --> 00:29:42,520 Speaker 1: remember it, right, it begins to just sink into their minds, 521 00:29:42,880 --> 00:29:45,960 Speaker 1: and that's really how that's how you start building a brand. 522 00:29:46,240 --> 00:29:48,720 Speaker 1: And the reason why you see companies winning is because 523 00:29:48,760 --> 00:29:51,640 Speaker 1: they're consistent. There are some people that are much more talented, 524 00:29:51,680 --> 00:29:56,080 Speaker 1: they have a better product, they aren't consistent. So let's 525 00:29:56,120 --> 00:29:59,959 Speaker 1: let's talk about because I investing in that brand online 526 00:30:00,160 --> 00:30:03,160 Speaker 1: on social media? How how should people be thinking about 527 00:30:03,240 --> 00:30:06,400 Speaker 1: investing in like sponsored ads on I G and Facebook? 528 00:30:06,440 --> 00:30:09,080 Speaker 1: How do you think about that? Well? I think a's 529 00:30:09,120 --> 00:30:11,520 Speaker 1: are really tricky right now. Will let me let's just 530 00:30:11,560 --> 00:30:15,400 Speaker 1: be honest. You know, I go on Clubhouse and I 531 00:30:15,440 --> 00:30:17,520 Speaker 1: am just one of those people where I'm like, don't 532 00:30:17,560 --> 00:30:19,440 Speaker 1: bullshit me. You know, let's be honest. I don't know 533 00:30:19,440 --> 00:30:22,280 Speaker 1: if I can curse on him good. I love Jesus 534 00:30:22,280 --> 00:30:26,880 Speaker 1: and I Curtis, but I ain't one of those people 535 00:30:27,000 --> 00:30:29,840 Speaker 1: where I'm just a straight shooter. Okay. So I hear 536 00:30:29,920 --> 00:30:34,200 Speaker 1: everyone saying run ads, run ads, you know, run ads, 537 00:30:34,280 --> 00:30:38,000 Speaker 1: run ads, run ads, and I'm like, okay, run ads. 538 00:30:38,040 --> 00:30:41,920 Speaker 1: But normally the people who are saying run ads, run ads, 539 00:30:42,000 --> 00:30:44,600 Speaker 1: run ads, run ads are people who are actually going 540 00:30:44,640 --> 00:30:46,400 Speaker 1: to be on the fence over here waiting for you 541 00:30:46,440 --> 00:30:48,320 Speaker 1: to say, so, how much you are you gonna charge? 542 00:30:48,960 --> 00:30:52,000 Speaker 1: You know, to run these ads. They're the people who 543 00:30:52,080 --> 00:30:54,240 Speaker 1: run the ads for you, and either they're trying to 544 00:30:54,280 --> 00:30:56,760 Speaker 1: get a percentage of your company or they have a 545 00:30:56,800 --> 00:30:59,840 Speaker 1: retainer that's at least three thousand dollars or more. Okay, 546 00:31:00,160 --> 00:31:03,160 Speaker 1: So how does Ronnie feel about running ads? Ronnie feels 547 00:31:03,200 --> 00:31:05,520 Speaker 1: like you can run ads all day. But when we 548 00:31:05,560 --> 00:31:10,400 Speaker 1: are running ads, you are paying for visibility. You're not 549 00:31:10,480 --> 00:31:14,080 Speaker 1: paying just for the click. Okay, right, you're paying for 550 00:31:14,200 --> 00:31:17,480 Speaker 1: visibility and you're in you're paying for the click, but 551 00:31:17,600 --> 00:31:23,040 Speaker 1: you're not you're not paying when people just when they buy. Okay, So, like, 552 00:31:23,440 --> 00:31:26,240 Speaker 1: let me clarify this. You can pay for an ad, 553 00:31:27,040 --> 00:31:30,080 Speaker 1: right if someone clicks on the ad and they saw 554 00:31:30,120 --> 00:31:33,240 Speaker 1: that ad and they went to that website, you're paying. 555 00:31:33,640 --> 00:31:37,200 Speaker 1: So you get a million people to click on it 556 00:31:37,280 --> 00:31:39,280 Speaker 1: and go to the website. But what what what did 557 00:31:39,280 --> 00:31:41,840 Speaker 1: I miss out? When? What? What is something I didn't 558 00:31:41,840 --> 00:31:45,880 Speaker 1: say during this time? I never said that they ain't 559 00:31:45,880 --> 00:31:48,840 Speaker 1: bought nothing yet. They ain't bought nothing yet. So the 560 00:31:48,880 --> 00:31:51,600 Speaker 1: thing that happens with these ads is that you are 561 00:31:51,720 --> 00:31:56,080 Speaker 1: paying to play, but you are not paying um just 562 00:31:56,680 --> 00:31:59,640 Speaker 1: because someone's buying from you. You can get a million 563 00:31:59,680 --> 00:32:02,960 Speaker 1: people to go to that ad, you're gonna pay, but 564 00:32:03,080 --> 00:32:05,960 Speaker 1: you didn't sell anything, So you gotta have a little 565 00:32:05,960 --> 00:32:08,600 Speaker 1: money to play with. When it comes to these ads, 566 00:32:08,640 --> 00:32:12,200 Speaker 1: and it all goes back to one thing, it goes 567 00:32:12,240 --> 00:32:15,640 Speaker 1: back to the content because you can spend millions of 568 00:32:15,680 --> 00:32:19,560 Speaker 1: dollars on ads, but if the content is trash, it's 569 00:32:19,560 --> 00:32:23,160 Speaker 1: not going to convert. It's all about conversions, right, We're 570 00:32:23,160 --> 00:32:26,239 Speaker 1: not We're not paying money to get people to just 571 00:32:26,360 --> 00:32:29,040 Speaker 1: look at something and to just click on. The goal 572 00:32:29,200 --> 00:32:32,480 Speaker 1: is to convert that lead into a sale. And if 573 00:32:32,480 --> 00:32:35,640 Speaker 1: that lead's not turning into a sale, will we're over 574 00:32:35,640 --> 00:32:38,120 Speaker 1: here losing money. Bro. You know, we're not doing this 575 00:32:38,280 --> 00:32:40,960 Speaker 1: for fun. We're trying to get paid. So when we 576 00:32:41,000 --> 00:32:43,000 Speaker 1: are telling people to go round ads, we need to 577 00:32:43,000 --> 00:32:44,960 Speaker 1: make sure that we're telling them a few things. You 578 00:32:45,080 --> 00:32:49,960 Speaker 1: pay for views that may not always turn into a sale. 579 00:32:50,400 --> 00:32:53,240 Speaker 1: And you also have to pay the person who is 580 00:32:53,320 --> 00:32:57,280 Speaker 1: running the ad for you, okay, which normally starts at 581 00:32:57,280 --> 00:33:01,560 Speaker 1: about two to three thousand dollars minimum. Okay. And now 582 00:33:01,600 --> 00:33:04,240 Speaker 1: they're getting so good, they're getting so spoiled out here, 583 00:33:04,480 --> 00:33:06,440 Speaker 1: they might even say, hey, give me a percentage of 584 00:33:06,480 --> 00:33:09,360 Speaker 1: your sales. Right, I don't care if you spend ten 585 00:33:09,440 --> 00:33:11,680 Speaker 1: years building this brand, I want ten percent of yourself. 586 00:33:11,720 --> 00:33:13,800 Speaker 1: I want five percent or whatever I think the ask 587 00:33:13,880 --> 00:33:17,160 Speaker 1: of for five percent. Most are asked for five percent, okay. 588 00:33:17,360 --> 00:33:20,720 Speaker 1: And then you have to have that ad budget set aside. 589 00:33:20,720 --> 00:33:22,400 Speaker 1: So how much you're gonna how much you got to 590 00:33:22,400 --> 00:33:24,320 Speaker 1: play with every day? Is it a hundred fifty day? 591 00:33:24,440 --> 00:33:27,400 Speaker 1: Is it five hundred a day? You know? And this 592 00:33:27,440 --> 00:33:30,920 Speaker 1: is where it gets expensive. But if you go and 593 00:33:30,960 --> 00:33:36,800 Speaker 1: you create some organic content that organically drives people to 594 00:33:36,840 --> 00:33:39,720 Speaker 1: your page, hey, you do that for free? You can 595 00:33:39,760 --> 00:33:43,560 Speaker 1: get new followers all day. Is it educating? Is it entertaining? 596 00:33:44,360 --> 00:33:49,320 Speaker 1: Is it informative? Right? That will give you quality leads 597 00:33:49,320 --> 00:33:52,280 Speaker 1: for free? So should I be thinking about if I 598 00:33:52,280 --> 00:33:55,200 Speaker 1: if I do run ads? Then I am just trying 599 00:33:55,240 --> 00:33:57,600 Speaker 1: to put myself into the feed of people who may 600 00:33:57,600 --> 00:34:00,920 Speaker 1: not know I exist, to broaden my audience a potential 601 00:34:01,000 --> 00:34:03,920 Speaker 1: customer base. But the thing you have to keep in 602 00:34:04,000 --> 00:34:08,240 Speaker 1: mind is when we talk about sales, it normally takes 603 00:34:08,280 --> 00:34:12,440 Speaker 1: about nine touches or they say nine times almost for 604 00:34:12,520 --> 00:34:16,560 Speaker 1: someone to see something before they actually make a purchase. Right, 605 00:34:16,840 --> 00:34:20,000 Speaker 1: So you can put yourself in front of those people 606 00:34:20,080 --> 00:34:23,160 Speaker 1: all day that you don't know. That's your cod market, right. 607 00:34:24,080 --> 00:34:25,640 Speaker 1: But what you can also do, if you're going to 608 00:34:25,719 --> 00:34:27,360 Speaker 1: run an add you can do a look alike audience. 609 00:34:27,400 --> 00:34:29,480 Speaker 1: I would rather do a look alike audience because that 610 00:34:29,520 --> 00:34:34,160 Speaker 1: means these are audiences that follow someone that already follows me, right, 611 00:34:34,200 --> 00:34:37,040 Speaker 1: they have something in common. They've follow one of my friends, 612 00:34:37,120 --> 00:34:39,280 Speaker 1: or they've seen my page or something of that nature. 613 00:34:39,320 --> 00:34:41,719 Speaker 1: But when you are working with a cold market, you 614 00:34:41,719 --> 00:34:43,359 Speaker 1: can have to spend a little more money and you're 615 00:34:43,360 --> 00:34:44,880 Speaker 1: gonna have to put a little more effort into that 616 00:34:44,960 --> 00:34:47,560 Speaker 1: content for to convert because they already got their guards 617 00:34:47,600 --> 00:34:51,719 Speaker 1: up there saying ads all day right now, love it um. 618 00:34:51,800 --> 00:34:54,359 Speaker 1: I would imagine with a strong brain, you open up 619 00:34:54,400 --> 00:34:56,640 Speaker 1: your options for what you can offer as products like 620 00:34:56,680 --> 00:35:00,040 Speaker 1: how do you How should people think about Okay, I 621 00:35:00,120 --> 00:35:05,120 Speaker 1: got this strong brand or budding brand, what should I sell? Yeah? 622 00:35:05,200 --> 00:35:07,840 Speaker 1: You should ask your audience what they want for you. 623 00:35:09,239 --> 00:35:12,319 Speaker 1: That's the first mistake that people make. They say what 624 00:35:12,400 --> 00:35:14,880 Speaker 1: should I sell? No, you should be saying what does 625 00:35:14,920 --> 00:35:17,960 Speaker 1: my audience want me to sell? And then you should 626 00:35:18,040 --> 00:35:21,200 Speaker 1: ask your audience what it is that they want from you. 627 00:35:21,600 --> 00:35:25,000 Speaker 1: And I think that many people are hesitant to do 628 00:35:25,080 --> 00:35:28,000 Speaker 1: that because they feel like, uh, it makes them less 629 00:35:28,040 --> 00:35:32,560 Speaker 1: qualified or they seem uncertain about themselves. But I believe 630 00:35:32,880 --> 00:35:36,360 Speaker 1: that we have to give people what they want in cells. 631 00:35:36,480 --> 00:35:39,120 Speaker 1: The goal is not to give people what we want 632 00:35:39,120 --> 00:35:41,600 Speaker 1: to give them. I see so many women ay going um, 633 00:35:41,719 --> 00:35:45,480 Speaker 1: starting your bat Well, no one thinks you're fashionable fashion 634 00:35:47,560 --> 00:35:51,759 Speaker 1: who told you to do that? You're not fashion over, 635 00:35:52,120 --> 00:35:55,920 Speaker 1: you know, but no one's I tell people when they 636 00:35:55,960 --> 00:35:58,279 Speaker 1: come to me and say, how many people do you 637 00:35:58,320 --> 00:36:00,600 Speaker 1: have in your d M s asking where did you 638 00:36:00,640 --> 00:36:04,239 Speaker 1: get that from? If if this is your calling, then 639 00:36:04,320 --> 00:36:06,800 Speaker 1: it will track you down. So if you have d 640 00:36:07,080 --> 00:36:10,680 Speaker 1: M of hundreds of people saying where did you get that? 641 00:36:11,560 --> 00:36:14,480 Speaker 1: Then you know that people want that from you. The 642 00:36:14,560 --> 00:36:19,759 Speaker 1: reality check right now, No, seriously, it's a whole lot 643 00:36:19,760 --> 00:36:24,160 Speaker 1: of bubbles getting first right on this episode, we gotta 644 00:36:24,200 --> 00:36:27,600 Speaker 1: start telling people the truth. Will If we love our people, 645 00:36:28,000 --> 00:36:31,640 Speaker 1: we have to be with them, right. It's like I 646 00:36:31,719 --> 00:36:36,440 Speaker 1: have women that have taken their whole refund chat five 647 00:36:36,480 --> 00:36:39,719 Speaker 1: thousand dollars, you know, ten thousand dollars, and they've gone 648 00:36:39,800 --> 00:36:44,479 Speaker 1: to start this boutique nothing you know, six days later? 649 00:36:44,960 --> 00:36:48,960 Speaker 1: Blowout sale? Hell you just launched. How's it a blowout 650 00:36:49,000 --> 00:36:55,480 Speaker 1: sale already? Why is there a sale happening in the 651 00:36:55,520 --> 00:36:58,200 Speaker 1: first two weeks. It's because this is what you wanted 652 00:36:58,239 --> 00:37:01,760 Speaker 1: to give people. And if you would of just ask 653 00:37:01,880 --> 00:37:04,719 Speaker 1: the people, what do you guys want more for me? 654 00:37:05,080 --> 00:37:07,799 Speaker 1: What would you like from me? Do a pole, put 655 00:37:07,840 --> 00:37:10,200 Speaker 1: it on your fee, and ask the people. That's what 656 00:37:10,239 --> 00:37:12,560 Speaker 1: I did, right, I asked the people, what do you want? 657 00:37:12,600 --> 00:37:15,120 Speaker 1: I want you to teach more, Ronnie. I want to 658 00:37:15,160 --> 00:37:16,680 Speaker 1: I want you to build this community. I want to 659 00:37:16,719 --> 00:37:18,239 Speaker 1: be able to work with you. I want you to 660 00:37:18,320 --> 00:37:21,240 Speaker 1: help me build my business. Right. I want you to 661 00:37:21,280 --> 00:37:25,400 Speaker 1: create products that help us be more productive. Right. And 662 00:37:25,440 --> 00:37:27,640 Speaker 1: I started getting tons of messages, what are you using 663 00:37:27,680 --> 00:37:29,960 Speaker 1: your skin? How do you lose we what do you like? 664 00:37:30,239 --> 00:37:32,719 Speaker 1: You have to pay attention to what the people want 665 00:37:32,719 --> 00:37:34,759 Speaker 1: from you. You can't give them what you want to 666 00:37:34,800 --> 00:37:39,080 Speaker 1: give them, give them what they want from you. Um. 667 00:37:39,280 --> 00:37:42,200 Speaker 1: You talked about like the levels of people who buy 668 00:37:42,239 --> 00:37:47,360 Speaker 1: into your coaching programs, and I would I would imagine, Um, 669 00:37:47,360 --> 00:37:50,880 Speaker 1: just in working with folks that the large majority of 670 00:37:50,920 --> 00:37:53,359 Speaker 1: what you're doing, especially in the with the earlier people 671 00:37:53,440 --> 00:37:57,120 Speaker 1: in their in their entrepreneurial journey, is confidence building. I 672 00:37:57,120 --> 00:37:59,600 Speaker 1: would imagine you're spending a lot of time just helping 673 00:37:59,640 --> 00:38:02,600 Speaker 1: them build their confidence to that they can believe they 674 00:38:02,600 --> 00:38:05,279 Speaker 1: can go to the next stage. For those people who 675 00:38:05,320 --> 00:38:08,520 Speaker 1: are listening that, I think they need the strategies and tactics, 676 00:38:08,560 --> 00:38:10,600 Speaker 1: but really they need somebody to tell you, God give 677 00:38:10,840 --> 00:38:15,200 Speaker 1: but you can do this. What do you say? You know? 678 00:38:16,200 --> 00:38:20,920 Speaker 1: There is no easy answer to that question, will Um. 679 00:38:20,960 --> 00:38:24,480 Speaker 1: The truth is we come from a space of a 680 00:38:24,840 --> 00:38:29,359 Speaker 1: generational trauma. And one of the things that I would 681 00:38:29,400 --> 00:38:32,000 Speaker 1: say is when I was growing up, Um, I didn't 682 00:38:32,040 --> 00:38:37,160 Speaker 1: have parents that told me to go out and start 683 00:38:37,160 --> 00:38:40,520 Speaker 1: a business. And it's not because my parents didn't believe 684 00:38:40,560 --> 00:38:43,200 Speaker 1: in me. Will It wasn't because my mom didn't think 685 00:38:43,239 --> 00:38:46,040 Speaker 1: I was smart enough. You know. It wasn't because they 686 00:38:46,040 --> 00:38:48,560 Speaker 1: didn't see the gifts inside of me. You know, as 687 00:38:48,600 --> 00:38:52,640 Speaker 1: a black woman, we come from being taught to go 688 00:38:52,840 --> 00:38:56,720 Speaker 1: and work for other ethnicities. And that's when our friends 689 00:38:56,719 --> 00:38:59,120 Speaker 1: say things like let's go all to have a drink, 690 00:38:59,200 --> 00:39:02,319 Speaker 1: new job, no toast. But you come and you say, hey, 691 00:39:02,360 --> 00:39:06,919 Speaker 1: I started a company, and they're life. Yeah. So our 692 00:39:07,040 --> 00:39:11,160 Speaker 1: parents they didn't know any better. A lot of our 693 00:39:11,200 --> 00:39:15,239 Speaker 1: parents they weren't educated enough. And when I hear, especially 694 00:39:15,280 --> 00:39:19,520 Speaker 1: the African African American people, black people saying, my parents 695 00:39:19,600 --> 00:39:22,960 Speaker 1: don't support me, you know, my parents they're my they're 696 00:39:23,000 --> 00:39:25,560 Speaker 1: my biggest haters. Right, my parents don't believe in me. 697 00:39:25,800 --> 00:39:28,120 Speaker 1: Sometimes I have to check them and I have to say, listen, 698 00:39:28,160 --> 00:39:31,920 Speaker 1: your parents didn't understand or know that this was even possible. 699 00:39:32,840 --> 00:39:35,920 Speaker 1: Give your parents some grace. No one taught your parents 700 00:39:35,960 --> 00:39:39,720 Speaker 1: about ownership. Right. When I walked away from my government 701 00:39:39,800 --> 00:39:41,640 Speaker 1: job of years ago, my mother was scared to out. 702 00:39:41,680 --> 00:39:43,839 Speaker 1: She said, you about to what You're about to leave 703 00:39:43,880 --> 00:39:47,800 Speaker 1: the government. The government. The government was the safest place 704 00:39:48,239 --> 00:39:51,279 Speaker 1: that you could work, you know. So I just want 705 00:39:51,280 --> 00:39:56,120 Speaker 1: to stress it comes from trauma, and then that trauma 706 00:39:56,239 --> 00:40:00,279 Speaker 1: rolls over to you, right, so you don't believe that 707 00:40:00,400 --> 00:40:03,080 Speaker 1: you can own a business. You don't believe that you 708 00:40:03,160 --> 00:40:06,040 Speaker 1: can make a million dollars. You don't believe that you 709 00:40:06,080 --> 00:40:08,640 Speaker 1: can own multiple properties. You don't believe that you can 710 00:40:08,719 --> 00:40:10,640 Speaker 1: drive your dream car. You don't believe that you can 711 00:40:10,680 --> 00:40:14,719 Speaker 1: employ people. Because no one ever spoke their life into you. 712 00:40:15,080 --> 00:40:18,480 Speaker 1: And that's really where I see it. Starting off at 713 00:40:38,800 --> 00:40:41,440 Speaker 1: black Tech Green Money is a production of Blacky. Afro 714 00:40:41,600 --> 00:40:45,000 Speaker 1: Tech is produced by Morgan Dabon and me Well Lucas, 715 00:40:45,320 --> 00:40:47,400 Speaker 1: with additional productions and for b I Love Beach and 716 00:40:47,520 --> 00:40:51,080 Speaker 1: Raven near Bor. Special thank you to Michael David's since 717 00:40:51,080 --> 00:40:54,000 Speaker 1: the Carsavan Yan you know like the wine. Yes that's 718 00:40:54,000 --> 00:40:57,000 Speaker 1: his real name. Learn more about my guests and other 719 00:40:57,080 --> 00:41:01,359 Speaker 1: techtis represent innovatives at afro tech dot com. Go get 720 00:41:01,400 --> 00:41:03,560 Speaker 1: your money. He's in love.