WEBVTT - Fire Drill 079: LIV and Let Thrive

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<v Speaker 1>M M.

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<v Speaker 2>This was done at the highest levels cloak and dagger diplomacy.

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<v Speaker 2>It's amazing they managed to pull it off. I mean,

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<v Speaker 2>I think there was probably four people knew what was

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<v Speaker 2>happening yes year, Jamon and Jimmy Dunn and Ed Hurley

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<v Speaker 2>and that's it.

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<v Speaker 3>I got thoughts in my head. Can't get him John

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<v Speaker 3>and not the thing what I'm thinking about. I can't

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<v Speaker 3>get him John not to think well I'm thinking about.

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<v Speaker 1>Hello.

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<v Speaker 2>This is Alan Chipnook back for another Fire Drill podcast.

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<v Speaker 2>Quite a big day in professional golf. The New World

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<v Speaker 2>Order is upon us Live Golf, the PG Tour and

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<v Speaker 2>the European Tour emerging, many details to sort out. Many

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<v Speaker 2>subplots have Michael Bamberger and Matt Janella the line here

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<v Speaker 2>to help us make sense of what's really a momentous

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<v Speaker 2>moment for the entire sport. Gentlemen, what do we think?

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<v Speaker 4>Well, let's begin with you, Alan, what do you think?

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<v Speaker 2>Well, yeah, some people may know that I've been writing

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<v Speaker 2>a book about this whole thing. I just turned it

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<v Speaker 2>in a couple of days. I think the last chapters

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<v Speaker 2>are going to get tweaked a little bit, just a little.

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<v Speaker 2>I think at first blush. This is a huge win

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<v Speaker 2>for Live Golf. They now have access to every tour player.

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<v Speaker 2>They're going to be on the TV tour broadcast channels.

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<v Speaker 2>I think that this is this is Jaymonhan and the

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<v Speaker 2>PGA Tour salvaging the best of a tough situation. I

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<v Speaker 2>mean that the whole game was on this path of

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<v Speaker 2>you know, mutually assured destruction. To use an old Cold

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<v Speaker 2>War term. I mean it was it had become unsustainable

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<v Speaker 2>that the tour was losing sponsors, a lot of the

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<v Speaker 2>tournaments were going to wither and die. Live was entrenched

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<v Speaker 2>his own business model that was never going to make money,

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<v Speaker 2>and they have not been able to track any kind

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<v Speaker 2>of audience through streaming or television, and so it was

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<v Speaker 2>it was kind of a question of who is going

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<v Speaker 2>to blink first, and I think they blinked at the

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<v Speaker 2>same time and just realized, uh, we've this is like

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<v Speaker 2>trench warfare, like both sides are just shelling each other,

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<v Speaker 2>but no one's moving anywhere, and it's just a lot

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<v Speaker 2>of casualties. And it made sense to to put this

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<v Speaker 2>all back together. But you know, it's interesting that Jay

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<v Speaker 2>Monahan is not going to be reporting to his excellency.

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<v Speaker 2>You see all Roumayan, who's the chairman of the board

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<v Speaker 2>of this new enterprise. You know, Jay's the CEO. But

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<v Speaker 2>if there's any doubt about who who won this, this

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<v Speaker 2>this war, I mean, yes, hers is the chairman of

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<v Speaker 2>the board. He's the guy. And uh so a lot

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<v Speaker 2>of details still to be hashed out, but I think

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<v Speaker 2>at first blush to me, it's a monumental victory for

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<v Speaker 2>Live and I think for the tour it makes sense.

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<v Speaker 2>They've they've they've assured their long term future. I mean,

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<v Speaker 2>they have now unlimited money that they can tap into,

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<v Speaker 2>they can pay their players, they have this jazzy new

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<v Speaker 2>product that they could slot in, and the weakest parts

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<v Speaker 2>of the schedule on maybe some some tournaments that were struggling,

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<v Speaker 2>the Live will just sort of take those over and

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<v Speaker 2>and graft themselves on. And there's there's a there's there's

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<v Speaker 2>an interesting analog to this, which is cricket. You know,

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<v Speaker 2>I've been studying this. Cricket was much like golf, this

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<v Speaker 2>very slow, ponderous sport, hide bound by tradition. You know,

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<v Speaker 2>that's that's golf, right, And twenty years ago they went

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<v Speaker 2>to this thing called t twenty which is a much jazzier, shorter,

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<v Speaker 2>more consumable version of the sport, and the popularity exploded

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<v Speaker 2>not just for the new kind, but it also made

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<v Speaker 2>people appreciate the old way, and cricket massively grew its

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<v Speaker 2>audience and reinvented itself. And you know, live live could

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<v Speaker 2>be that. That's that sort of product which is is different.

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<v Speaker 2>It's not for everyone. Michael's never going to watch those

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<v Speaker 2>tournaments and that's okay. But you know, they have attracted

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<v Speaker 2>a younger audience. I mean, according to Greg Norman. We

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<v Speaker 2>don't have the receipts on this, but you know two

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<v Speaker 2>thirds of the live audience is under forty five, which

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<v Speaker 2>is massive. I mean, the PGA Tours audience is geriatric

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<v Speaker 2>and they're always chasing those those younger, younger golf fans.

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<v Speaker 2>So you know, I think if you look at this

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<v Speaker 2>as you know, Greg Norman's word from the very beginning

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<v Speaker 2>was additive. I think live golf could be additive to

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<v Speaker 2>what the PGA Tour is doing and it might be

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<v Speaker 2>a better sport overall.

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<v Speaker 4>So going forward on, do you think will there never

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<v Speaker 4>be weeks where there live events and PJ Tour events

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<v Speaker 4>in the same week and will PJ Tour stars like

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<v Speaker 4>Rory mcloy, will they now be able to play in

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<v Speaker 4>live events?

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<v Speaker 2>Yeah, for sure. I mean they'll be a unified schedule,

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<v Speaker 2>so they they they definitely won't be competing against each other.

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<v Speaker 2>You know, they'll they'll they'll they'll be a they'll be

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<v Speaker 2>It'll make sense right how they put this whole thing

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<v Speaker 2>together and that that's a win for both sides, not

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<v Speaker 2>to not to have tournaments on the same week. Rory

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<v Speaker 2>is in a tough spot here. Is he going to

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<v Speaker 2>want to play the live events and take the money

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<v Speaker 2>and be part of the fun. I mean maybe, but

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<v Speaker 2>he's staked out such a tough position here. It'll be

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<v Speaker 2>up to the players. They can play that or not.

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<v Speaker 2>I mean, if if you want to play, if you're

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<v Speaker 2>Rory and you just want to play all the old,

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<v Speaker 2>same tournaments you've always enjoyed, then those will be available

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<v Speaker 2>to you. But there's gonna be this whole other tour

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<v Speaker 2>within a tour that you know, all of his buddies

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<v Speaker 2>are going to play, and so yeah, there's you know,

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<v Speaker 2>ry Rory's and if if you had to make a

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<v Speaker 2>list of winners and losers, you know Rory's probably at

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<v Speaker 2>the top of the loser's list, and that he's staked

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<v Speaker 2>his whole legacy on this battle and and they just

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<v Speaker 2>kind of pulled the rug out from under him. So

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<v Speaker 2>how he handles this will be interesting. You know, the

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<v Speaker 2>Tiger Woods of the world, the Brandal Chamblise. You know

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<v Speaker 2>a lot of people have been so outspoken against Live

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<v Speaker 2>and now they are part of They are part of

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<v Speaker 2>the PGA Tour, So everyone's going to have to make

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<v Speaker 2>peace with that. Nat.

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<v Speaker 4>Can I try quick one for you here, because you've

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<v Speaker 4>been on both sides here so much. You've had this

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<v Speaker 4>emotional distaste for the Saudi's and what they represent in

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<v Speaker 4>terms of criminal activity, and yet the PGA Tour. You've

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<v Speaker 4>been emotional about the PGA Tour as being this pureocratic

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<v Speaker 4>monster with no heart.

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<v Speaker 1>Uh yeah, I said along. I just didn't think there

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<v Speaker 1>was a good guy in the room. There was no

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<v Speaker 1>one really to root for. I had lost, borderline almost

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<v Speaker 1>all interest in professional golf from a week to week basis.

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<v Speaker 1>I said, majors were more major. I felt like world ranking, Uh,

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<v Speaker 1>you know, world rankings needed to be addressed so that

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<v Speaker 1>you know, so that people who played golf globally in

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<v Speaker 1>the world could be accounted for. It made no sense

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<v Speaker 1>to me. I talked to enough players who went to

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<v Speaker 1>live Graham McDowell, Dustin Johnson, Pat Perez, Brooks, Koepka, Paul Casey,

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<v Speaker 1>you know, Lee Westwood, on and on, and certainly understood

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<v Speaker 1>how and why they would do what they did and

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<v Speaker 1>how they did it. And I can see players like

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<v Speaker 1>Rory uh and people like Tiger represented by Steinberg, who

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<v Speaker 1>you know, corralled that that you know, collection of talent

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<v Speaker 1>to protect the tour and protect legacy in history. You know,

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<v Speaker 1>I saw both sides. But you know, for me, I

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<v Speaker 1>I shifted my focus to things like, you know, I'm

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<v Speaker 1>working on the club pro crisis, you know, followed up

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<v Speaker 1>with a crisis on Superintendent's you know, things like municipal

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<v Speaker 1>renovations and restorations the game of golf. To me, this

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<v Speaker 1>is not about the game of golf. This is not

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<v Speaker 1>about the golf that we play day in and day out,

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<v Speaker 1>the game that we love that that you know plucks

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<v Speaker 1>this the the you know, plucks our soul and and

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<v Speaker 1>brings us to places like Bandon Dunes or the old

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<v Speaker 1>course at Saint Andrew's. This is you know, quote new

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<v Speaker 1>York Times New collectively owned for profit entity. This is

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<v Speaker 1>about business. This is about money. This is about something

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<v Speaker 1>that probably should have happened thirty years ago when Norman

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<v Speaker 1>was essentially, you know, made Darth Vader of the game

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<v Speaker 1>of golf versus Fincham in his attempt to grow the

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<v Speaker 1>game globally. This is about the tour, not sitting down

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<v Speaker 1>from the word go and listening to what was being

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<v Speaker 1>offered and the opportunities that they had in front of them.

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<v Speaker 1>We could have avoided a lot of this, you know,

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<v Speaker 1>bitchery and bullshitty and I.

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<v Speaker 2>Think of all the think of all the fun we

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<v Speaker 2>would have missed out on. Matt.

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<v Speaker 4>Yeah.

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<v Speaker 1>No, I mean, look, there's you know, but I mean, honestly,

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<v Speaker 1>you know, it took. I think it took somebody like

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<v Speaker 1>a Jimmy Dunn, who you know you talk about blinking.

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<v Speaker 1>I mean, Jimmy Dunn. This is a guy who you

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<v Speaker 1>needed adults in this room, and I'm not sure there

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<v Speaker 1>were a lot of them when there was all the

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<v Speaker 1>mud slinging and name calling and bitchiness that was happening

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<v Speaker 1>for the last you know, better part of whatever eighteen months.

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<v Speaker 1>And I think of you know, I just think get

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<v Speaker 1>on with it sorted out. I think it's better, you know,

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<v Speaker 1>in a sense that there's going to be a ton

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<v Speaker 1>of money. There was a ton of money being thrown

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<v Speaker 1>around in the game of golf. There's gonna be more.

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<v Speaker 1>And there's just no way in my mind that Jay

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<v Speaker 1>Monahan is not in charge of this. I know what

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<v Speaker 1>you're saying, Alan, it's a big win for Live and

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<v Speaker 1>I know there is a role for us here, but

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<v Speaker 1>there's no way that jaymon An's not in charge of this.

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<v Speaker 2>Well, the Tour will have a majority of you know,

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<v Speaker 2>the note that Monahan sent to the players said the

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<v Speaker 2>Tour would have a majority of votes on the board

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<v Speaker 2>and that the board, this new board of this new entity,

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<v Speaker 2>is going to have to ratify everything. So for sure,

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<v Speaker 2>Monahan and Ed Hurley's and the Jimmy Dunns who are

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<v Speaker 2>going to be part of this board, they will help

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<v Speaker 2>protect the interests of their players and as they figure

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<v Speaker 2>out where to slot the tournaments, how the fields get organized,

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<v Speaker 2>the Tour still has a say for sure, and they

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<v Speaker 2>will be the administrative voice without a doubt, and the

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<v Speaker 2>saut he has already gotten what they want, you know,

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<v Speaker 2>They've gotten a seat at the table. This whole exercise

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<v Speaker 2>was about being invited into the Western world and becoming

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<v Speaker 2>legitimized and creating something that they can they can have

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<v Speaker 2>a say in, a voice in they can bring home

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<v Speaker 2>to Jetta as this big event, you know, kind of

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<v Speaker 2>the super Bowl of the sport. And so they've already

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<v Speaker 2>gotten that. So I'm sure they'll They're not going to

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<v Speaker 2>put up a stink about whether the Kevin Struewans the

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<v Speaker 2>world get access to these live events occasionally or the

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<v Speaker 2>nitty gritty Jamon handbill control. There's no doubt. But the

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<v Speaker 2>big picture, you know, I mean put it this way,

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<v Speaker 2>like Ricky Fowler turned down seventy five million dollar offer

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<v Speaker 2>from Live Golf, and there was a many you know,

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<v Speaker 2>there was tons of big offers on the table to

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<v Speaker 2>the guys who stayed loyal to the tour. And now

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<v Speaker 2>not only did say, you know, Books got one hundred

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<v Speaker 2>and thirty million, Dustin got one fifty, Bryson got one

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<v Speaker 2>thirty five up front, they own these franchises, the values

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<v Speaker 2>of which just skyrocketed because now they're going to be

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<v Speaker 2>on network TV, these live events are going to become

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<v Speaker 2>a big deal. They still own the franchises like that

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<v Speaker 2>that live business model is intact.

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<v Speaker 4>Now.

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<v Speaker 2>I was talking to someone who's has a leadership role

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<v Speaker 2>in one of these franchises and he was over the

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<v Speaker 2>moon this morning. He's like, you know, I made I

0:11:58.720 --> 0:12:00.640
<v Speaker 2>made hundred million dollars while I was sleep been last night.

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<v Speaker 2>Because these this this this live product, it's gonna endure,

0:12:05.440 --> 0:12:08.839
<v Speaker 2>it's gonna grow, it's gonna expand, and now there there

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<v Speaker 2>is a chance for for the tour players to uh

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<v Speaker 2>still get paid because these lift teams are gonna start recruiting.

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<v Speaker 2>Like now everyone's gonna want Xander Softly and a Patrick

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<v Speaker 2>can't lay and uh, you know there's gonna be this

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<v Speaker 2>build out of these of these teams.

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<v Speaker 1>How's John Rom gonna do?

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<v Speaker 2>Yeah, John Rom's gonna do well. But you know that

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<v Speaker 2>that that gold rush is over. You know they're they're

0:12:30.400 --> 0:12:31.920
<v Speaker 2>not going to own a piece of the franchise that

0:12:32.280 --> 0:12:33.800
<v Speaker 2>I mean, they'll get it, they'll get a little stake

0:12:33.880 --> 0:12:38.360
<v Speaker 2>in it. But so you know, the guys who were

0:12:38.520 --> 0:12:41.760
<v Speaker 2>loyal to the tour, who who did who carried the

0:12:41.760 --> 0:12:43.880
<v Speaker 2>tours water the last year, it's a it's a tough

0:12:43.920 --> 0:12:47.280
<v Speaker 2>pill for them to swallow today because they've they've lost

0:12:47.280 --> 0:12:49.640
<v Speaker 2>out twice on the money, the upfront money and the

0:12:49.679 --> 0:12:54.240
<v Speaker 2>equity of these franchises. But on the other hand, they're gonna, uh,

0:12:54.600 --> 0:12:56.640
<v Speaker 2>you know, they're gonna be playing for twenty million dollars

0:12:56.640 --> 0:12:58.880
<v Speaker 2>at least in these elevated events. I'm sure the live

0:12:58.960 --> 0:13:01.200
<v Speaker 2>persons are going to go up. So it's not like

0:13:01.280 --> 0:13:02.760
<v Speaker 2>any of the top players are going to be hurting.

0:13:02.920 --> 0:13:05.680
<v Speaker 2>But you know, this is a whole thing in golf

0:13:05.720 --> 0:13:08.760
<v Speaker 2>you had to pick aside and the guys who chose

0:13:08.840 --> 0:13:12.320
<v Speaker 2>live today is a glorious day for them, and for

0:13:12.400 --> 0:13:14.679
<v Speaker 2>the PGA Tour guys, it's it's a tough one. I

0:13:14.720 --> 0:13:16.319
<v Speaker 2>think that's the bottom line.

0:13:16.480 --> 0:13:18.720
<v Speaker 4>On how would that play out? If you're a Hideki

0:13:18.880 --> 0:13:22.040
<v Speaker 4>or John Ram, you're absolute start of the game. The

0:13:22.120 --> 0:13:24.320
<v Speaker 4>live bottle is based on here's our series, and you

0:13:24.360 --> 0:13:26.280
<v Speaker 4>got to play in all of them. If you're Dustin Johnson,

0:13:26.320 --> 0:13:27.920
<v Speaker 4>you're going to play in all of them. Now at

0:13:27.960 --> 0:13:30.280
<v Speaker 4>these elevated events, you've got agree to play in all

0:13:30.320 --> 0:13:32.400
<v Speaker 4>of them. How would that play out in twenty four

0:13:32.559 --> 0:13:35.760
<v Speaker 4>beyond twenty four? If you're Adecie, can you play to

0:13:35.880 --> 0:13:37.760
<v Speaker 4>some of the live events and not all the live events?

0:13:37.760 --> 0:13:38.880
<v Speaker 4>How do you see that playing out.

0:13:39.679 --> 0:13:41.920
<v Speaker 2>Yeah, these are all the details that have yet to

0:13:41.920 --> 0:13:45.040
<v Speaker 2>be figured out, but I think I mean, to me,

0:13:45.120 --> 0:13:47.360
<v Speaker 2>the best way to do it would be at the

0:13:47.480 --> 0:13:49.920
<v Speaker 2>at these combined events, you have six live teams and then

0:13:49.920 --> 0:13:52.440
<v Speaker 2>you have six tour teams and you get like six

0:13:52.520 --> 0:13:57.520
<v Speaker 2>or seven or eight Ryder Cups a year where you know,

0:13:57.559 --> 0:14:03.440
<v Speaker 2>you keep the the roster's somewhat intact on these live squads.

0:14:03.640 --> 0:14:07.640
<v Speaker 2>And I don't think there's going to be fourteen co

0:14:07.760 --> 0:14:09.880
<v Speaker 2>sanctioned events. You know, there's still maybe a handful that

0:14:09.920 --> 0:14:12.240
<v Speaker 2>are just the live product where they when they go

0:14:12.280 --> 0:14:14.240
<v Speaker 2>over to Singapore or they go over to Australia, and

0:14:14.280 --> 0:14:16.200
<v Speaker 2>maybe that's how they reward the loyalty of the guys

0:14:16.200 --> 0:14:18.240
<v Speaker 2>who signed up early. They still have a place on

0:14:18.280 --> 0:14:21.080
<v Speaker 2>their tour. But if you have these mega events where

0:14:21.480 --> 0:14:23.600
<v Speaker 2>then you bring in these tour teams and they can

0:14:23.640 --> 0:14:26.480
<v Speaker 2>align however they want, that's one way to do it.

0:14:26.600 --> 0:14:30.200
<v Speaker 2>Or you could just fully integrate the rosters and the

0:14:30.240 --> 0:14:32.840
<v Speaker 2>tour guys will play and however many live events they're

0:14:32.880 --> 0:14:34.720
<v Speaker 2>compelled to, whether it's six or eight or ten. But

0:14:35.320 --> 0:14:37.080
<v Speaker 2>that's going to be a fundamental question they're going to

0:14:37.120 --> 0:14:39.080
<v Speaker 2>have to answer is how do we let the players

0:14:39.120 --> 0:14:42.200
<v Speaker 2>flow back and forth? You know, as part of the

0:14:42.760 --> 0:14:45.920
<v Speaker 2>release this morning that was sent to the players, the

0:14:45.920 --> 0:14:49.280
<v Speaker 2>tour players, I did say that all the guys who

0:14:49.320 --> 0:14:54.600
<v Speaker 2>renounce the PGA Tour can now reapply for membership. And

0:14:55.280 --> 0:14:57.000
<v Speaker 2>there was a funny line in there that Mona had said,

0:14:57.000 --> 0:15:00.880
<v Speaker 2>you know, this will be a complicated process. Yeah, no,

0:15:00.960 --> 0:15:04.600
<v Speaker 2>kidding Jay, But so you know, I think you'll get

0:15:04.600 --> 0:15:06.680
<v Speaker 2>to see Phil play at Pebble Beach again, and you'll

0:15:06.720 --> 0:15:09.040
<v Speaker 2>you'll get to see you know, some of these guys

0:15:09.040 --> 0:15:12.640
<v Speaker 2>can come back to their favorite events and what the

0:15:12.720 --> 0:15:14.480
<v Speaker 2>what's the minimum they're going to have to play to

0:15:14.600 --> 0:15:17.120
<v Speaker 2>retain their membership. There's it's really complex how you put

0:15:17.120 --> 0:15:20.880
<v Speaker 2>it all together, but you know that's what all these

0:15:20.920 --> 0:15:22.640
<v Speaker 2>There's gonna be a lot of more secret meetings in

0:15:22.680 --> 0:15:26.000
<v Speaker 2>the in the months ahead, but they will, they will

0:15:26.000 --> 0:15:28.600
<v Speaker 2>sort it out. I think that, you know, there's gonna

0:15:28.600 --> 0:15:30.920
<v Speaker 2>be a mandate from Monahan to try and try and

0:15:30.920 --> 0:15:33.360
<v Speaker 2>get as many players as they can into these these

0:15:33.400 --> 0:15:38.320
<v Speaker 2>live events. But it's it's by design a small limited series,

0:15:38.320 --> 0:15:40.640
<v Speaker 2>so there's gonna be a lot of tension there. You know,

0:15:40.720 --> 0:15:42.560
<v Speaker 2>the the Journeymen have already been left out of the

0:15:42.560 --> 0:15:44.600
<v Speaker 2>PGA Tours elevated events, and now they're going to get

0:15:44.640 --> 0:15:47.000
<v Speaker 2>left out of the live events, and so you know,

0:15:47.040 --> 0:15:49.680
<v Speaker 2>the class warfare and professional golf is going to accelerate.

0:15:49.720 --> 0:15:53.720
<v Speaker 1>I think, Michael, I know you're so used to you know,

0:15:53.800 --> 0:15:57.040
<v Speaker 1>your your instinct is just to ask questions. But what

0:15:57.080 --> 0:15:59.720
<v Speaker 1>do you think, Well.

0:15:59.680 --> 0:16:03.360
<v Speaker 4>I think this is a really really big play by

0:16:03.400 --> 0:16:06.200
<v Speaker 4>the sout He's going to the very very top MBS.

0:16:07.360 --> 0:16:09.360
<v Speaker 4>I think the PGA Tour tried to get into the

0:16:09.360 --> 0:16:12.560
<v Speaker 4>real estate business going back to Dean Beamon days, and

0:16:12.720 --> 0:16:15.880
<v Speaker 4>wasn't very good at it, probably wasn't funded properly, probably

0:16:15.880 --> 0:16:19.120
<v Speaker 4>didn't have the right creative impulse behind it. But I

0:16:19.120 --> 0:16:22.680
<v Speaker 4>think that I think going right to the top, MBS

0:16:22.880 --> 0:16:27.560
<v Speaker 4>is looking for a way to become culturally significant in

0:16:27.680 --> 0:16:32.720
<v Speaker 4>mainstream American life. Not just have a seat on the

0:16:32.800 --> 0:16:35.360
<v Speaker 4>board of any American company he wants to have, or

0:16:35.400 --> 0:16:37.720
<v Speaker 4>at least, you know, be in the room if not

0:16:37.800 --> 0:16:42.240
<v Speaker 4>he personally, but here or somebody else, but just become

0:16:42.400 --> 0:16:46.760
<v Speaker 4>part of mainstream corporate life, which is kind of hard

0:16:46.840 --> 0:16:49.960
<v Speaker 4>to do when you've had the attitudes you've had towards women,

0:16:50.040 --> 0:16:58.320
<v Speaker 4>towards gays, gay people, transgender people. And it's rough for

0:16:58.520 --> 0:17:02.960
<v Speaker 4>me on a personal basis because golf has always had

0:17:04.560 --> 0:17:08.120
<v Speaker 4>a certain separateness to it, anotherness to it, and now

0:17:08.160 --> 0:17:11.080
<v Speaker 4>it just kind of looks like everything else, you know,

0:17:11.240 --> 0:17:16.200
<v Speaker 4>chasing the dollar, chasing the dollar, and so it's kind

0:17:16.200 --> 0:17:18.280
<v Speaker 4>of rough to look at it that way. But you know,

0:17:18.480 --> 0:17:21.440
<v Speaker 4>anybody who's made a study of the Godfather knows that

0:17:21.840 --> 0:17:24.320
<v Speaker 4>you know, this is always how play. It is all

0:17:24.440 --> 0:17:27.080
<v Speaker 4>business in the end and not personal. But I would

0:17:27.119 --> 0:17:33.439
<v Speaker 4>say this AUDI is getting really into golf developments. Golf

0:17:33.560 --> 0:17:36.439
<v Speaker 4>is part of a wellness life. People wanting people counting

0:17:36.480 --> 0:17:39.160
<v Speaker 4>their steps and playing walking courses where you can count

0:17:39.200 --> 0:17:41.600
<v Speaker 4>your steps and actually have fun at the same time.

0:17:42.240 --> 0:17:43.679
<v Speaker 4>So I think they're going to I think this is

0:17:43.720 --> 0:17:48.520
<v Speaker 4>a big, big, huge international golf Minor golf's a niche sport.

0:17:49.240 --> 0:17:55.280
<v Speaker 4>But it's like, you know, why does FedEx make such

0:17:55.280 --> 0:17:58.359
<v Speaker 4>a big bet on golf? It's you know, where's the

0:17:58.440 --> 0:18:01.480
<v Speaker 4>NFL is the NFL and hundreds of millions of people

0:18:01.560 --> 0:18:04.479
<v Speaker 4>watch the Super Bowl. You never get never will get

0:18:04.480 --> 0:18:07.680
<v Speaker 4>a number like that for an LA Open, Genesis Open,

0:18:07.800 --> 0:18:12.919
<v Speaker 4>and Genesis Invitational. But you're getting the people that you

0:18:12.960 --> 0:18:15.000
<v Speaker 4>want to get. I think the Saudis figured out a

0:18:15.080 --> 0:18:17.480
<v Speaker 4>way that they can get to the people they want

0:18:17.520 --> 0:18:17.879
<v Speaker 4>to get to.

0:18:19.400 --> 0:18:22.480
<v Speaker 2>Yeah, I mean that's a key point is that, And

0:18:22.520 --> 0:18:24.080
<v Speaker 2>I get into all this stuff in the book in

0:18:24.119 --> 0:18:27.879
<v Speaker 2>great detail. I mean MBS has staked his entire reign

0:18:28.280 --> 0:18:31.719
<v Speaker 2>on this vision twenty thirty, which is remaking the Saudi

0:18:31.800 --> 0:18:35.800
<v Speaker 2>economy and society to modernize it, to westernize it. And

0:18:35.840 --> 0:18:39.879
<v Speaker 2>part of that is bringing in Western investment. You know,

0:18:39.880 --> 0:18:43.040
<v Speaker 2>people always go to Saudi Arabia and they take the money.

0:18:42.880 --> 0:18:45.400
<v Speaker 2>They want to bring businesses to Saudi Arabia. Like that's

0:18:45.440 --> 0:18:47.800
<v Speaker 2>become a change, is that if you want to do

0:18:47.800 --> 0:18:50.520
<v Speaker 2>business in Saudi Arabia, you have to have a headquarters there.

0:18:50.600 --> 0:18:52.800
<v Speaker 2>Your people have to live there, because they'd always live

0:18:52.800 --> 0:18:55.719
<v Speaker 2>in Dubai or they live in somewhere else, and then

0:18:55.720 --> 0:18:57.440
<v Speaker 2>they fly in and do their business. They leave because

0:18:57.440 --> 0:18:58.960
<v Speaker 2>it wasn't that much fun to be in Saudi Arabia

0:18:58.960 --> 0:19:02.120
<v Speaker 2>if you if you're a Western, right, and so part

0:19:02.119 --> 0:19:04.119
<v Speaker 2>of the impetus to all this is to make it

0:19:04.160 --> 0:19:06.560
<v Speaker 2>more attractive. That's why they're building these new cities, That's

0:19:06.560 --> 0:19:08.560
<v Speaker 2>why they want these big sporting events. It's like something

0:19:08.600 --> 0:19:10.800
<v Speaker 2>to do. So, if you can get a couple PGA

0:19:10.920 --> 0:19:14.720
<v Speaker 2>tour slash live events over in Saudi Arabia, that's a

0:19:14.800 --> 0:19:17.240
<v Speaker 2>wonderful distraction for your people. And then you host the

0:19:17.280 --> 0:19:22.280
<v Speaker 2>business community, you leverage all their relationships. So there's, as

0:19:22.280 --> 0:19:26.119
<v Speaker 2>Michael suggests, there's some really powerful forces at play here.

0:19:26.200 --> 0:19:31.560
<v Speaker 2>And it's never been really about live golf and making

0:19:31.600 --> 0:19:35.520
<v Speaker 2>money or breaking even. It was a way to remake

0:19:35.560 --> 0:19:39.280
<v Speaker 2>the economy. Like Saudi Arabia has fifteen hundred miles of

0:19:39.359 --> 0:19:42.920
<v Speaker 2>coast land and these incredible mountain ranges. You can put

0:19:42.920 --> 0:19:47.639
<v Speaker 2>some of the best golf you know, destinations anywhere if

0:19:47.680 --> 0:19:50.800
<v Speaker 2>you do it right. And so if they can open

0:19:50.880 --> 0:19:55.120
<v Speaker 2>up a whole tourist sector through golf instead of you know,

0:19:55.359 --> 0:19:57.960
<v Speaker 2>people from London fly to Dubai to play golf at

0:19:58.000 --> 0:20:00.840
<v Speaker 2>the winter because it's sunny. But I mean d you

0:20:00.880 --> 0:20:03.800
<v Speaker 2>buyas this flat, crowded city, there's there's no good golf

0:20:03.880 --> 0:20:05.960
<v Speaker 2>terrain there. If they can get everyone to go to

0:20:05.960 --> 0:20:08.480
<v Speaker 2>to Saudi Arabia instead and stay at the resorts, and

0:20:09.800 --> 0:20:11.919
<v Speaker 2>that's that's that was always worth it to lose a

0:20:11.960 --> 0:20:14.000
<v Speaker 2>billion dollars on live if if they if they could

0:20:14.040 --> 0:20:16.600
<v Speaker 2>turn Saudi Arabia into this golfing destination. So there's there's

0:20:16.640 --> 0:20:19.880
<v Speaker 2>been this larger play here. It wasn't just about these

0:20:19.880 --> 0:20:22.760
<v Speaker 2>little golf tournaments with music in the background, and so

0:20:23.440 --> 0:20:27.639
<v Speaker 2>this just accelerates it. Now there now, now the PIFF

0:20:27.680 --> 0:20:30.439
<v Speaker 2>has access to all of the PG Tour sponsors, to

0:20:30.520 --> 0:20:33.440
<v Speaker 2>all of the relationships. I mean, this is a monumental

0:20:33.520 --> 0:20:36.199
<v Speaker 2>victory for them as they're trying to reshape their economy

0:20:36.200 --> 0:20:39.320
<v Speaker 2>and they're trying to become ingrained in these these these

0:20:39.320 --> 0:20:41.720
<v Speaker 2>new sectors. So yeah, you have to have kind of

0:20:41.720 --> 0:20:44.080
<v Speaker 2>a big picture of perspective on what's really happening here.

0:20:44.920 --> 0:20:47.359
<v Speaker 2>Part of Jay's problem, you know, his messaging throughout this

0:20:47.400 --> 0:20:49.720
<v Speaker 2>has been very muddled. You know, it started out with

0:20:50.359 --> 0:20:53.520
<v Speaker 2>it's it's legacy, not leverage. You know, he was trying

0:20:53.520 --> 0:20:56.920
<v Speaker 2>to appeal to the better angels of his golfers and say,

0:20:57.320 --> 0:20:59.480
<v Speaker 2>forget the money, it's it's just all about the PG

0:20:59.560 --> 0:21:01.960
<v Speaker 2>Tours are place and we'd give to charity and of

0:21:02.040 --> 0:21:03.920
<v Speaker 2>course you want to be part of us. That didn't

0:21:03.920 --> 0:21:05.760
<v Speaker 2>really work. All the guys went to live. So then

0:21:05.840 --> 0:21:09.160
<v Speaker 2>he's his new message was, you know, you've never had

0:21:09.160 --> 0:21:11.879
<v Speaker 2>to apologize for being a PGA to our member. You know,

0:21:11.920 --> 0:21:13.840
<v Speaker 2>he kind of went into this business of demonizing the

0:21:13.880 --> 0:21:16.800
<v Speaker 2>Saudi's that didn't really work. I just kept going to live.

0:21:17.040 --> 0:21:18.960
<v Speaker 2>I mean, he finally he realized, Okay, the only way

0:21:19.640 --> 0:21:24.000
<v Speaker 2>is to to he said, we're not it's arms race.

0:21:24.040 --> 0:21:25.639
<v Speaker 2>We can't win it. But he tried to try to

0:21:25.640 --> 0:21:27.720
<v Speaker 2>get into the arms race where he just became about money.

0:21:27.760 --> 0:21:30.600
<v Speaker 2>We're you gonna try and match the dollars and through

0:21:30.640 --> 0:21:33.080
<v Speaker 2>these elevated events and the PIP and all these things.

0:21:33.440 --> 0:21:35.080
<v Speaker 2>But then I think he realized that's not going to

0:21:35.080 --> 0:21:36.760
<v Speaker 2>work because they just have more money than we do.

0:21:36.840 --> 0:21:40.960
<v Speaker 2>So there was an air of defeat I thought from Monahan,

0:21:41.080 --> 0:21:44.560
<v Speaker 2>and he was trying to play nice. Uh but you

0:21:44.600 --> 0:21:46.479
<v Speaker 2>know his his new boss is sitting right next to him.

0:21:46.480 --> 0:21:48.560
<v Speaker 2>You know, there's there's the chairman of this new entity,

0:21:48.640 --> 0:21:52.280
<v Speaker 2>Yacht's year, his excellency, who's you know. Jay would never

0:21:52.280 --> 0:21:54.880
<v Speaker 2>take the phone call from, never never take the meeting from,

0:21:54.880 --> 0:21:58.159
<v Speaker 2>and all of a sudden everything's flipped on him. So

0:21:58.200 --> 0:22:01.720
<v Speaker 2>it's that was that was my my read. There's some

0:22:01.760 --> 0:22:06.119
<v Speaker 2>funny backstory to that, is that nobody knew this was coming.

0:22:06.160 --> 0:22:08.640
<v Speaker 2>I mean, I've been talking to highest level people at

0:22:08.720 --> 0:22:11.720
<v Speaker 2>Live for weeks, there was no hint this was coming.

0:22:11.960 --> 0:22:15.959
<v Speaker 2>And right before Yah Sir went on on that uh interview,

0:22:16.040 --> 0:22:19.960
<v Speaker 2>he called Brooks, he called Dustin and he said, hey, guys,

0:22:20.000 --> 0:22:23.200
<v Speaker 2>this has happening. Like there was there's no there still

0:22:23.240 --> 0:22:27.000
<v Speaker 2>hasn't been any internal communication with the Live folks, at

0:22:27.040 --> 0:22:28.480
<v Speaker 2>least as of half an hour ago when we started

0:22:28.480 --> 0:22:31.080
<v Speaker 2>taping this podcast, Like I was, I called one of

0:22:31.080 --> 0:22:34.840
<v Speaker 2>their top executives and they were saying they were watching

0:22:34.840 --> 0:22:38.399
<v Speaker 2>that that that that interview with Jay and yes seriously

0:22:38.440 --> 0:22:40.360
<v Speaker 2>next to other and this person said, did I take

0:22:40.359 --> 0:22:43.040
<v Speaker 2>an edible this morning? Like what is happening? Like this

0:22:43.200 --> 0:22:47.320
<v Speaker 2>is just impossible and so uh this this was done

0:22:47.359 --> 0:22:51.960
<v Speaker 2>at the highest levels cloak and dagger diplomacy. It's amazing

0:22:52.000 --> 0:22:53.560
<v Speaker 2>they managed to pull it off. I mean, I think

0:22:53.560 --> 0:22:56.120
<v Speaker 2>there was probably four people knew what was happening. Yea year,

0:22:56.400 --> 0:22:58.920
<v Speaker 2>jaymon An, Jimmy Dunn and Ed Hurley.

0:22:58.640 --> 0:22:59.040
<v Speaker 1>And that's it.

0:23:00.160 --> 0:23:02.359
<v Speaker 2>I was texting with Peter Malnaughty, who's a member of

0:23:02.359 --> 0:23:04.920
<v Speaker 2>the board of directors of the PGA Tour, and he

0:23:05.320 --> 0:23:07.119
<v Speaker 2>I said, can we talk. He's like, I'm too stunned

0:23:07.160 --> 0:23:09.560
<v Speaker 2>to even articulate any thoughts right now. It's just like

0:23:10.720 --> 0:23:13.800
<v Speaker 2>even people in the inner sanctum of the PGA tour

0:23:13.920 --> 0:23:16.920
<v Speaker 2>were caught off guard by this. So it's it's a

0:23:17.080 --> 0:23:20.160
<v Speaker 2>it's a wild development. I mean, Monahan's going to host

0:23:20.240 --> 0:23:24.720
<v Speaker 2>a a meeting, the player meeting this afternoon. It's Tuesday

0:23:24.800 --> 0:23:28.359
<v Speaker 2>here and at the Canadian Open. That's going to be

0:23:28.440 --> 0:23:31.680
<v Speaker 2>wild and rowdy and things will start leaking out after that.

0:23:31.880 --> 0:23:35.240
<v Speaker 2>But can't emphasize enough that this this was a highly

0:23:35.359 --> 0:23:39.359
<v Speaker 2>secretive endeavor and it was it was basically done between

0:23:39.400 --> 0:23:43.359
<v Speaker 2>Monahan and yes Year, And you know Greg Norman didn't

0:23:43.359 --> 0:23:45.960
<v Speaker 2>know this was happening, even when right before that CNBC spot,

0:23:46.040 --> 0:23:48.520
<v Speaker 2>yes Year are called called Greg to tell him. So

0:23:50.320 --> 0:23:55.680
<v Speaker 2>it's it's in the annals of of big time, you

0:23:55.720 --> 0:23:59.159
<v Speaker 2>know sports thunderbolts like this is near the top, Like

0:23:59.280 --> 0:24:02.240
<v Speaker 2>this came out of nowhere for even the players involved

0:24:02.320 --> 0:24:03.760
<v Speaker 2>and the key people on the ground.

0:24:04.040 --> 0:24:07.080
<v Speaker 4>Well, that just you've had such a good feel for

0:24:07.880 --> 0:24:11.720
<v Speaker 4>club pros, the public game. You grew up playing public courses.

0:24:11.760 --> 0:24:14.240
<v Speaker 4>You play a public course in San Diego. How do

0:24:14.320 --> 0:24:16.000
<v Speaker 4>you think this is going to play out? Which is

0:24:16.280 --> 0:24:18.240
<v Speaker 4>ordinary everyday golfers.

0:24:19.760 --> 0:24:24.000
<v Speaker 1>Oh, I just think I think people don't give is

0:24:25.000 --> 0:24:30.119
<v Speaker 1>don't give, you know, I just I don't think. I

0:24:30.200 --> 0:24:32.159
<v Speaker 1>think a lot of the people I hang around with

0:24:32.920 --> 0:24:36.400
<v Speaker 1>feel the same way that I do, which is it's

0:24:36.440 --> 0:24:41.120
<v Speaker 1>all just a bunch of petty bitchiness amongst like really

0:24:41.200 --> 0:24:45.760
<v Speaker 1>wealthy people who are getting wealthier. And I think there

0:24:45.880 --> 0:24:53.600
<v Speaker 1>was a general sense of disconnect from day to day,

0:24:53.800 --> 0:24:57.639
<v Speaker 1>shot to shot, you know, tournament to tournament, trophy to trophy,

0:24:57.760 --> 0:25:01.760
<v Speaker 1>check to check, you know, I just I don't think

0:25:01.840 --> 0:25:07.600
<v Speaker 1>the game was was looking very good by having you know,

0:25:08.160 --> 0:25:11.159
<v Speaker 1>a right and a wrong and who was right and

0:25:11.240 --> 0:25:14.040
<v Speaker 1>who was wrong could be debated over and over, and

0:25:14.119 --> 0:25:17.520
<v Speaker 1>it was playing out social media, was playing out around

0:25:18.640 --> 0:25:21.520
<v Speaker 1>you know, fire pits or on first tees or you know,

0:25:22.080 --> 0:25:25.520
<v Speaker 1>twelve greens. It just was happening, and I think people

0:25:25.600 --> 0:25:30.720
<v Speaker 1>are just tired of it. It seemed very obvious to

0:25:30.840 --> 0:25:35.119
<v Speaker 1>me neither model, you know, neither model was sustainable. We know,

0:25:35.320 --> 0:25:40.280
<v Speaker 1>we've heard from tournament directors about the tour actually kicking

0:25:40.359 --> 0:25:44.000
<v Speaker 1>in the extra money to make elevated events elevated, So

0:25:44.119 --> 0:25:46.720
<v Speaker 1>where was that money going to come from? Down the road.

0:25:46.840 --> 0:25:51.760
<v Speaker 1>We've heard from tournament directors and sponsors that they were

0:25:51.960 --> 0:25:55.880
<v Speaker 1>you know, the the return on an investment wasn't going

0:25:55.960 --> 0:26:00.680
<v Speaker 1>to match, you know, the sort of the numbers. It

0:26:00.800 --> 0:26:03.480
<v Speaker 1>was a numbers game was not coming out the right way.

0:26:03.760 --> 0:26:08.840
<v Speaker 1>Tiger's gone, you know, the game Phil is essentially gone,

0:26:09.000 --> 0:26:11.359
<v Speaker 1>you know, to a certain degree or close to it

0:26:11.440 --> 0:26:13.480
<v Speaker 1>at the age of you know, fifty two, fifty three

0:26:13.560 --> 0:26:17.120
<v Speaker 1>years going on fifty three years old. So I mean

0:26:17.320 --> 0:26:20.399
<v Speaker 1>something had to give here, and we were going to

0:26:20.480 --> 0:26:23.520
<v Speaker 1>come to some court cases in which a lot of ugly,

0:26:23.720 --> 0:26:26.080
<v Speaker 1>you know, details and information were going to come out

0:26:26.160 --> 0:26:27.879
<v Speaker 1>that a lot of people probably didn't want to have,

0:26:28.240 --> 0:26:32.119
<v Speaker 1>a lot of important people were being deposed. And the

0:26:32.240 --> 0:26:36.160
<v Speaker 1>fact is Jay didn't take the meeting and he represents

0:26:36.200 --> 0:26:39.119
<v Speaker 1>the players, and that's that from the very get go,

0:26:39.359 --> 0:26:42.720
<v Speaker 1>was a big, big problem. So I mean, you know,

0:26:42.920 --> 0:26:46.880
<v Speaker 1>one plus one equals two, and this is a numbers game.

0:26:47.160 --> 0:26:51.280
<v Speaker 1>And I'm just I think what people are mostly shocked

0:26:51.320 --> 0:26:55.640
<v Speaker 1>about is that it happened as fast as it did

0:26:56.080 --> 0:26:59.640
<v Speaker 1>the way it did. Right now in the middle, we're

0:27:00.280 --> 0:27:01.960
<v Speaker 1>into the season, we got two majors to go in,

0:27:02.000 --> 0:27:05.719
<v Speaker 1>a Ryder Cup coming, and it just it just happened.

0:27:07.720 --> 0:27:10.120
<v Speaker 2>Yeah, So this is I mean, the Ryder Cup becomes

0:27:10.280 --> 0:27:16.560
<v Speaker 2>very interesting, like especially on the European side, because they

0:27:16.640 --> 0:27:19.920
<v Speaker 2>had through these fins, they had forced out this whole

0:27:20.040 --> 0:27:24.800
<v Speaker 2>generation of potential captains and players. All of a sudden,

0:27:25.440 --> 0:27:29.119
<v Speaker 2>does you know, Sergeio he's not playing great, but if

0:27:29.119 --> 0:27:31.719
<v Speaker 2>he gets hot here this summer, do they after all

0:27:31.760 --> 0:27:33.760
<v Speaker 2>the all the bitterness and hard feelings. You know, John

0:27:33.800 --> 0:27:35.280
<v Speaker 2>Ron wants him. They went three and zero at the

0:27:35.320 --> 0:27:39.440
<v Speaker 2>last Ryder Cup as a team. You know that poor

0:27:39.520 --> 0:27:43.120
<v Speaker 2>Luke Donald's gonna have to sort out that stuff. What's

0:27:43.160 --> 0:27:45.280
<v Speaker 2>gonna are they going to give Heiner extension? Is captain

0:27:45.359 --> 0:27:47.560
<v Speaker 2>c back in two years but they took away?

0:27:48.040 --> 0:27:49.200
<v Speaker 4>I mean there's.

0:27:50.480 --> 0:27:52.040
<v Speaker 2>Well this is probably not appropriate thing to say, but

0:27:52.040 --> 0:27:54.440
<v Speaker 2>they're gonna be like a truth and reconciliation process, you know,

0:27:54.520 --> 0:27:56.240
<v Speaker 2>like some of these countries after they go through civil

0:27:56.240 --> 0:27:58.359
<v Speaker 2>wars where they have there's a tribunal that has to

0:27:58.440 --> 0:28:02.080
<v Speaker 2>sort out all these complex issues because there's a lot

0:28:02.160 --> 0:28:07.720
<v Speaker 2>of stuff happened that that's it's been bruising and you

0:28:07.800 --> 0:28:09.639
<v Speaker 2>know Pelly had to take a hard line. He was

0:28:09.640 --> 0:28:12.120
<v Speaker 2>trying to trying to save his tour in a tough situation.

0:28:12.280 --> 0:28:17.119
<v Speaker 2>But now after you look at how how much the

0:28:17.160 --> 0:28:20.359
<v Speaker 2>European tour is withered without any of their stars. It's like,

0:28:21.040 --> 0:28:25.000
<v Speaker 2>does he need you know, Paul Casey and Ian Poulter

0:28:25.119 --> 0:28:27.560
<v Speaker 2>at Lee Westward when they when they're playing in England? Obviously?

0:28:28.040 --> 0:28:30.320
<v Speaker 2>Does he? Does he need Martin Kaimer for the German Open?

0:28:30.760 --> 0:28:34.800
<v Speaker 2>Of course? Does does he need Sergeio with the Spanish Open?

0:28:34.960 --> 0:28:35.160
<v Speaker 4>Yes?

0:28:35.720 --> 0:28:38.960
<v Speaker 2>Like so, uh, they're gonna what happens.

0:28:38.640 --> 0:28:41.160
<v Speaker 1>To Keith Pelly, what happens to the DP World Tour?

0:28:41.320 --> 0:28:44.000
<v Speaker 1>Like everything just bumps bumps down?

0:28:44.120 --> 0:28:44.760
<v Speaker 4>Is this?

0:28:45.120 --> 0:28:48.360
<v Speaker 1>This is There's going to be so much ripple effect

0:28:48.440 --> 0:28:50.360
<v Speaker 1>and fallout from this, and it's going to keep going

0:28:50.440 --> 0:28:50.840
<v Speaker 1>and going.

0:28:51.440 --> 0:28:53.560
<v Speaker 2>I think this actually helps European Tour because it was

0:28:53.760 --> 0:28:56.920
<v Speaker 2>it was it was slowly dying right late. They they'd

0:28:56.960 --> 0:28:59.920
<v Speaker 2>already committed to sending their ten best players every year

0:29:00.480 --> 0:29:02.680
<v Speaker 2>to the PGA Tours. As part of this new alliance,

0:29:02.720 --> 0:29:05.240
<v Speaker 2>I mean, they'd just become a feeder tour for for

0:29:05.320 --> 0:29:09.240
<v Speaker 2>the for the PGA Tour. And I think that now

0:29:09.360 --> 0:29:11.040
<v Speaker 2>they can they can get they can get some of

0:29:11.080 --> 0:29:14.360
<v Speaker 2>their old stars back. I think they can they can

0:29:14.480 --> 0:29:17.560
<v Speaker 2>leverage a couple of these live events as part of

0:29:17.640 --> 0:29:21.760
<v Speaker 2>their own schedule. I think it'll probably help them, because

0:29:22.440 --> 0:29:24.040
<v Speaker 2>you know it was if you looked at who at

0:29:24.080 --> 0:29:27.800
<v Speaker 2>their fields this year, there's been nobody of consequence playing

0:29:27.840 --> 0:29:29.800
<v Speaker 2>in their tournaments, and I think this gives them a

0:29:29.840 --> 0:29:33.080
<v Speaker 2>way back. pH Nominally, I don't think they're going to

0:29:33.080 --> 0:29:35.680
<v Speaker 2>be a huge player in this, but they'd already kind

0:29:35.680 --> 0:29:37.360
<v Speaker 2>of hitched their wagon to the PGA Tour just to

0:29:37.400 --> 0:29:40.880
<v Speaker 2>survive during this turbulent period, and now the tours is

0:29:40.960 --> 0:29:42.719
<v Speaker 2>going to continue to look after their interests with more

0:29:42.800 --> 0:29:45.960
<v Speaker 2>Saudi money with these new tournaments, and I think it's

0:29:45.960 --> 0:29:47.960
<v Speaker 2>a small win for for Europe, but we'll see how

0:29:48.240 --> 0:29:48.840
<v Speaker 2>it plays out.

0:29:49.440 --> 0:29:52.400
<v Speaker 4>Now this is not really at all the most important thing,

0:29:52.480 --> 0:29:56.920
<v Speaker 4>but I am interested. The PGA Tour persons have increased

0:29:56.960 --> 0:30:01.280
<v Speaker 4>greatly because there was competition. Now there is no competition.

0:30:01.440 --> 0:30:06.560
<v Speaker 4>The competitors have combined. So what where would the leverage

0:30:06.600 --> 0:30:11.440
<v Speaker 4>come from to increase purses in the future, Like there's

0:30:11.480 --> 0:30:13.880
<v Speaker 4>nowhere else to go now there's just this one outfit.

0:30:15.040 --> 0:30:18.600
<v Speaker 2>Yeah, but it's not leverage as partnership. So that's going

0:30:18.640 --> 0:30:20.640
<v Speaker 2>to be part of the deal, Like the PIFF is

0:30:20.760 --> 0:30:23.360
<v Speaker 2>buying into this new entity, and that's going to be

0:30:23.480 --> 0:30:25.200
<v Speaker 2>part of the promise. Like Okay, We've given you what

0:30:25.360 --> 0:30:29.440
<v Speaker 2>you craved. You're now part of the golf ecosystem. In return,

0:30:29.840 --> 0:30:32.000
<v Speaker 2>you need to commit to bumping up our purses ten

0:30:32.040 --> 0:30:34.160
<v Speaker 2>percent every year for the next you know, decade or

0:30:34.200 --> 0:30:36.120
<v Speaker 2>whatever it is. Like it is just going to be

0:30:36.160 --> 0:30:40.200
<v Speaker 2>written into this new alliance. And so they don't need competition.

0:30:40.360 --> 0:30:42.720
<v Speaker 2>They now have. They now have the public Investment Fund,

0:30:42.760 --> 0:30:45.280
<v Speaker 2>which is gonna be worth a trillion dollars by twenty

0:30:45.560 --> 0:30:50.160
<v Speaker 2>twenty five, floating the whole thing. So, I mean, there's

0:30:50.560 --> 0:30:52.080
<v Speaker 2>the last chapter of my book. I was kind of

0:30:52.080 --> 0:30:53.920
<v Speaker 2>forecasting what was going to happen, and there's a great

0:30:53.960 --> 0:30:57.160
<v Speaker 2>line from Pat Perez. He said to me, you know

0:30:57.320 --> 0:30:59.880
<v Speaker 2>that the PGA tours fucked because their whole model is

0:31:00.000 --> 0:31:02.360
<v Speaker 2>about squeezing more and more money out of these corporations

0:31:02.520 --> 0:31:06.720
<v Speaker 2>that are getting tired of being squeezed. He said, yeah,

0:31:06.760 --> 0:31:07.920
<v Speaker 2>our money comes out of the ground.

0:31:08.120 --> 0:31:14.360
<v Speaker 4>And and so, uh, if the piff Numbers people say,

0:31:14.440 --> 0:31:16.520
<v Speaker 4>you know what, we're putting all this money in the game,

0:31:16.520 --> 0:31:19.640
<v Speaker 4>We're not making anybody back. We're doling out too much

0:31:19.680 --> 0:31:24.520
<v Speaker 4>money in person money and prize prize money. We're just

0:31:24.560 --> 0:31:26.600
<v Speaker 4>cutting it all in half. What's to stop them from

0:31:26.640 --> 0:31:28.040
<v Speaker 4>doing that. Where where could the guys go.

0:31:29.760 --> 0:31:33.600
<v Speaker 2>Well, I mean, they're not going to do that because

0:31:33.640 --> 0:31:35.680
<v Speaker 2>Yair runs the PIFF. He's the top guy at the

0:31:35.680 --> 0:31:38.560
<v Speaker 2>public investment fund. He's also the chairman of a Ramco,

0:31:38.600 --> 0:31:40.920
<v Speaker 2>which is the world's most profitable company, so he controls

0:31:40.960 --> 0:31:42.920
<v Speaker 2>the purse strings and he's all in on this like

0:31:43.240 --> 0:31:46.000
<v Speaker 2>this is his been his baby from the beginning and

0:31:46.240 --> 0:31:48.520
<v Speaker 2>now he's the chairman of this of this new entity.

0:31:49.080 --> 0:31:51.440
<v Speaker 2>He's on the board of directors like he's the guy

0:31:52.360 --> 0:31:57.800
<v Speaker 2>unless there's some major shakeup, you know, uh from his patron,

0:31:57.880 --> 0:32:02.000
<v Speaker 2>the Crown Prince Mohammad ben Salmon, Like you know, they're

0:32:02.040 --> 0:32:04.200
<v Speaker 2>committed there. They're going to be committed in writing to

0:32:04.280 --> 0:32:08.400
<v Speaker 2>these things. So and that was always a talking point

0:32:08.440 --> 0:32:10.960
<v Speaker 2>from tour loyalists is oh, the PIFF could just lose

0:32:11.000 --> 0:32:14.280
<v Speaker 2>interest and the whole thing could go away. But that's live.

0:32:14.400 --> 0:32:16.720
<v Speaker 2>Live Golf has been hiring fifteen people a month, like

0:32:16.800 --> 0:32:20.440
<v Speaker 2>they've been ramping up this whole time. There's the there

0:32:20.600 --> 0:32:23.040
<v Speaker 2>was this move to become a little more fiscally responsible

0:32:23.040 --> 0:32:25.680
<v Speaker 2>and to keep track of the money. But they've never wavered.

0:32:26.480 --> 0:32:28.440
<v Speaker 2>You know, the PIFF has never wavered in its commitment

0:32:28.520 --> 0:32:32.640
<v Speaker 2>and so they're not going anywhere and they have the

0:32:32.720 --> 0:32:35.880
<v Speaker 2>purse strings. And you know, now, now it becomes an

0:32:35.880 --> 0:32:38.000
<v Speaker 2>easier sell for jam on hand because he was trying

0:32:38.000 --> 0:32:40.400
<v Speaker 2>to sell a diminished product. Like you know, I come

0:32:40.440 --> 0:32:43.080
<v Speaker 2>back to Pebble Beats. You know, we'd get three stars

0:32:43.240 --> 0:32:47.120
<v Speaker 2>every year, Phil, Dustin and Jordan Speith and and Pebble

0:32:47.160 --> 0:32:50.320
<v Speaker 2>Beats lost two out of those three. Now how happy

0:32:50.440 --> 0:32:53.920
<v Speaker 2>was at and t you know, not very but now

0:32:54.000 --> 0:32:56.240
<v Speaker 2>you can you can sell the game. It's like we're

0:32:56.240 --> 0:32:58.640
<v Speaker 2>getting Cam Smith back, We're getting Dustin, We're getting Brooks,

0:32:58.640 --> 0:33:00.840
<v Speaker 2>who's the dominant player in the sport. We're getting all

0:33:00.880 --> 0:33:04.440
<v Speaker 2>these guys back. And I think that'll make you know,

0:33:04.480 --> 0:33:07.440
<v Speaker 2>the approach to corporate America a little bit easier. And again,

0:33:08.080 --> 0:33:09.280
<v Speaker 2>the tour was not going to be able to keep

0:33:09.280 --> 0:33:12.080
<v Speaker 2>getting twenty twenty five million dollars from corporations every year

0:33:12.160 --> 0:33:14.240
<v Speaker 2>to fund these elevated events. It just wasn't going to happen.

0:33:15.400 --> 0:33:16.960
<v Speaker 2>Now they can go back to it, say hey, give

0:33:17.040 --> 0:33:18.960
<v Speaker 2>us ten or fifteen like you used to do. The

0:33:19.040 --> 0:33:21.160
<v Speaker 2>PIF will fill on the rest. You get the energy

0:33:21.160 --> 0:33:24.240
<v Speaker 2>of the elevated event and all the activations and so

0:33:24.600 --> 0:33:26.800
<v Speaker 2>it becomes easier to sell the corporate America, not harder.

0:33:27.840 --> 0:33:31.880
<v Speaker 1>Yeah, the corporation becomes Saudi Arabia, so the piff becomes

0:33:32.000 --> 0:33:35.360
<v Speaker 1>the the piff as it was. Actually what you're saying.

0:33:35.400 --> 0:33:38.920
<v Speaker 1>They bridge the gap, they connect the dots and everyone

0:33:39.000 --> 0:33:41.080
<v Speaker 1>plays in the same sandbox. Literally.

0:33:41.800 --> 0:33:44.760
<v Speaker 2>Yeah, And like there was this news break about AT

0:33:44.840 --> 0:33:46.640
<v Speaker 2>and T pulled out of the Byron Nelson. That was

0:33:46.680 --> 0:33:49.640
<v Speaker 2>a big deal. And then Raytheon Corporation was going to

0:33:49.680 --> 0:33:52.520
<v Speaker 2>come in as the sponsor and Monahan nicks the deal

0:33:52.640 --> 0:33:56.880
<v Speaker 2>because Wraitheon sells missiles to Saudi Arabia, which is approved

0:33:56.920 --> 0:33:58.640
<v Speaker 2>by the State Department. It was a weird bit of

0:33:58.800 --> 0:34:02.719
<v Speaker 2>you know, very true signaling by the commissioner. Well, now

0:34:02.800 --> 0:34:04.720
<v Speaker 2>all these companies that have always wanted to do business

0:34:04.800 --> 0:34:07.480
<v Speaker 2>in Saudi Arabia, but maybe they were they were squeamish,

0:34:07.600 --> 0:34:10.040
<v Speaker 2>Like now they want they're going to start sponsoring tour

0:34:10.040 --> 0:34:11.920
<v Speaker 2>events because that's how they can they can bridge that

0:34:12.040 --> 0:34:13.560
<v Speaker 2>gap like they want to. They want to get into

0:34:13.600 --> 0:34:18.200
<v Speaker 2>the Saudi markets. Sponsor, sponsor one of these events, take

0:34:18.239 --> 0:34:21.200
<v Speaker 2>all your people over there, meet everyone. The amount of

0:34:21.280 --> 0:34:23.480
<v Speaker 2>business is going to get done in these corporate chalets

0:34:24.080 --> 0:34:28.480
<v Speaker 2>is monumental and uh so it's ironic because the tour

0:34:28.600 --> 0:34:31.840
<v Speaker 2>had made Saudi money so toxic. But that's what's gonna

0:34:32.400 --> 0:34:34.240
<v Speaker 2>that's the whole calculus just changed.

0:34:34.719 --> 0:34:37.960
<v Speaker 1>But but but again, the underlying hypocrisy to all of that,

0:34:38.400 --> 0:34:44.360
<v Speaker 1>anyway was what kept getting thrown into you know, Brandle

0:34:44.440 --> 0:34:48.680
<v Speaker 1>and Aiman's face on a regular basis, which is, all

0:34:48.800 --> 0:34:53.480
<v Speaker 1>of these corporations have been doing big business with Saudi Arabia,

0:34:53.719 --> 0:34:58.360
<v Speaker 1>including the United States of America for years now. So

0:34:58.560 --> 0:35:02.400
<v Speaker 1>what what like that? That was just the underlining underlying

0:35:02.520 --> 0:35:06.280
<v Speaker 1>hypocrisy to all of it. To me, that just okay,

0:35:06.600 --> 0:35:09.880
<v Speaker 1>what about ism, No, it's just hypocrisy, That's what it is.

0:35:11.040 --> 0:35:11.880
<v Speaker 1>That's the facts.

0:35:13.160 --> 0:35:16.720
<v Speaker 2>Yeah, yeah, this this is this has been a clarifying moment.

0:35:17.080 --> 0:35:21.480
<v Speaker 2>And you know it, as Michael said earlier, in the end,

0:35:21.600 --> 0:35:23.799
<v Speaker 2>money always wins. The money remains undefeated.

0:35:24.239 --> 0:35:25.040
<v Speaker 1>It's business.

0:35:25.800 --> 0:35:28.360
<v Speaker 2>Uh it's it can be it can be disheartening that that,

0:35:28.520 --> 0:35:30.520
<v Speaker 2>but that's just the world we live in. And you know,

0:35:30.600 --> 0:35:35.200
<v Speaker 2>Monahan finally realized that and so that that's that's that's

0:35:35.280 --> 0:35:38.040
<v Speaker 2>one of the headlines from today is like money remains

0:35:38.120 --> 0:35:39.680
<v Speaker 2>undefeated again.

0:35:39.800 --> 0:35:42.480
<v Speaker 1>I I again, and Michael like I think this is

0:35:42.520 --> 0:35:46.440
<v Speaker 1>where you got you and I always sort of you know,

0:35:46.880 --> 0:35:50.760
<v Speaker 1>parted ways was on the on this sort of topic,

0:35:50.880 --> 0:35:59.040
<v Speaker 1>which was the PGA Tour, and the professional game just

0:35:59.320 --> 0:36:05.800
<v Speaker 1>simply isn't as pure and beautiful and what we know

0:36:06.200 --> 0:36:10.520
<v Speaker 1>to be the game that has given us all of

0:36:10.600 --> 0:36:18.000
<v Speaker 1>these incredible moments, memories, camaraderie and friendship and travel and culture.

0:36:18.160 --> 0:36:22.920
<v Speaker 1>And you know, you know it's too they are now

0:36:23.840 --> 0:36:28.400
<v Speaker 1>talk about bifurcating the game. This is the ultimate bifurcation

0:36:28.640 --> 0:36:32.360
<v Speaker 1>to me, in that it's very clear that the professional

0:36:32.480 --> 0:36:36.240
<v Speaker 1>game is now the professional game, and it is money

0:36:37.360 --> 0:36:41.600
<v Speaker 1>because it has been and needed to be more and

0:36:41.680 --> 0:36:46.840
<v Speaker 1>there was a disruption that undermined the model. But in

0:36:46.880 --> 0:36:50.799
<v Speaker 1>the meantime, like we still have the game. We still

0:36:50.920 --> 0:36:54.520
<v Speaker 1>have the game that we know and love. We still

0:36:54.560 --> 0:36:57.719
<v Speaker 1>have opportunities to take the buddy's trips and do what

0:36:57.800 --> 0:37:01.440
<v Speaker 1>we do and play municipal golf, and you know, you know,

0:37:01.640 --> 0:37:03.160
<v Speaker 1>you know what I mean. In my mind, it's like

0:37:03.320 --> 0:37:06.120
<v Speaker 1>I'm just glad it's over with, get on with it,

0:37:06.440 --> 0:37:08.960
<v Speaker 1>do your money thing, and I'll watch when I want

0:37:08.960 --> 0:37:10.520
<v Speaker 1>to watch, or don't watch when i want to watch,

0:37:10.560 --> 0:37:13.040
<v Speaker 1>and I'll always have that choice. But the game is

0:37:13.800 --> 0:37:17.920
<v Speaker 1>my game. The game we love my game, which is

0:37:18.200 --> 0:37:20.200
<v Speaker 1>you know, the one that I try to play and

0:37:20.760 --> 0:37:22.960
<v Speaker 1>perfect and get better at, is still here.

0:37:25.040 --> 0:37:28.240
<v Speaker 4>It's well said. And you know, to combine two thoughts

0:37:28.360 --> 0:37:30.880
<v Speaker 4>from both of you, Alan, when you mentioned the raytheon

0:37:31.000 --> 0:37:34.600
<v Speaker 4>thing that was only what maybe two weeks ago? Is

0:37:34.719 --> 0:37:38.279
<v Speaker 4>that on that shows you know, that shows you that

0:37:38.440 --> 0:37:41.000
<v Speaker 4>this was not And I don't think Jay would have

0:37:41.080 --> 0:37:43.720
<v Speaker 4>done what he did then had he known this was coming.

0:37:44.320 --> 0:37:46.800
<v Speaker 4>And then to Male's point, there was a lot of

0:37:46.960 --> 0:37:48.759
<v Speaker 4>nasty stuff that was going to come out of the

0:37:49.120 --> 0:37:52.400
<v Speaker 4>of this legal process. Uh and that may have of

0:37:52.600 --> 0:37:56.359
<v Speaker 4>course tipped the PG two it realizing that we don't

0:37:56.400 --> 0:37:59.440
<v Speaker 4>have the cards here Jay already said from day one,

0:38:00.080 --> 0:38:03.160
<v Speaker 4>don't have the money. All right, Then if you don't

0:38:03.160 --> 0:38:05.600
<v Speaker 4>have the money, do you have the court system? Maybe

0:38:05.719 --> 0:38:09.080
<v Speaker 4>maybe not? Uh So, then you've got to do you

0:38:09.160 --> 0:38:13.560
<v Speaker 4>know the calculus of modern life, the legal system, money,

0:38:14.160 --> 0:38:17.160
<v Speaker 4>public opinion. And then you know, if if the if

0:38:17.320 --> 0:38:21.320
<v Speaker 4>the cost for that is talking back. What does that

0:38:21.400 --> 0:38:24.160
<v Speaker 4>phrase people say they take? They take, you know, they

0:38:24.239 --> 0:38:27.640
<v Speaker 4>walk back, walk apart, they walk back something. Well, there

0:38:28.480 --> 0:38:30.000
<v Speaker 4>they're going to be walking back for the rest of

0:38:30.080 --> 0:38:33.320
<v Speaker 4>their lives, but they don't have a choice.

0:38:34.200 --> 0:38:36.640
<v Speaker 2>Well, so, yeah, I mean there's there's a few things

0:38:36.760 --> 0:38:38.720
<v Speaker 2>going on here that there was There was the anti

0:38:38.840 --> 0:38:43.840
<v Speaker 2>trust lawsuit and the tour countersuit against Live and that

0:38:44.000 --> 0:38:47.200
<v Speaker 2>was headed to the Supreme Court. Like you know, they

0:38:47.239 --> 0:38:50.080
<v Speaker 2>were fighting about whether whether ya here could be deposed

0:38:50.640 --> 0:38:54.319
<v Speaker 2>and there was some thinking that you know, Live kept

0:38:54.360 --> 0:38:57.120
<v Speaker 2>losing all these all these battles that that at some

0:38:57.200 --> 0:38:59.080
<v Speaker 2>point they were just going to pull the plug on

0:38:59.080 --> 0:39:01.000
<v Speaker 2>the whole lawsuit because they they don't want to open

0:39:01.040 --> 0:39:03.440
<v Speaker 2>the books the public Investment Fund and get into the

0:39:04.200 --> 0:39:06.000
<v Speaker 2>have that come to light a day. So that was

0:39:06.040 --> 0:39:08.640
<v Speaker 2>a big thing. But then the Department of Justice separately

0:39:09.120 --> 0:39:12.839
<v Speaker 2>was doing its own anti trust investigation and that last

0:39:12.880 --> 0:39:15.800
<v Speaker 2>summer that was that was going gangbusters. And then the

0:39:15.920 --> 0:39:19.200
<v Speaker 2>lawsuits began and the Department of Justice kind of stepped

0:39:19.200 --> 0:39:21.480
<v Speaker 2>back said, Okay, we'll let the courts decide this. But

0:39:21.719 --> 0:39:24.960
<v Speaker 2>as as all these procedural matters kept playing out, and

0:39:25.440 --> 0:39:29.440
<v Speaker 2>the date of the lawsuit got bumped from you know,

0:39:29.520 --> 0:39:32.120
<v Speaker 2>twenty twenty three, you know it was gonna be in

0:39:32.120 --> 0:39:33.560
<v Speaker 2>September of twenty three, that it was going to be

0:39:33.600 --> 0:39:35.799
<v Speaker 2>in January twenty four. Then it was of May twenty four,

0:39:36.920 --> 0:39:39.359
<v Speaker 2>it became clear these lawsuits were years and years away.

0:39:39.560 --> 0:39:42.319
<v Speaker 2>The Department of Justice re engaged and they they they

0:39:42.360 --> 0:39:47.400
<v Speaker 2>were doing a lot of interviews with players, agents, officials,

0:39:47.800 --> 0:39:49.800
<v Speaker 2>and like Carlos Muno is one of the live players.

0:39:49.840 --> 0:39:52.239
<v Speaker 2>He told me like they took his phone and I'm sorry,

0:39:52.239 --> 0:39:54.840
<v Speaker 2>Carlos Otz, excuse me. At Carlo Sotiz, they took his

0:39:54.920 --> 0:39:58.040
<v Speaker 2>phone and they asked the passwords and they say before

0:39:58.120 --> 0:40:00.600
<v Speaker 2>before they they say, don't delete anything. We find it anyway,

0:40:00.600 --> 0:40:02.520
<v Speaker 2>and then he just looked guilty, and he's like they

0:40:02.600 --> 0:40:04.400
<v Speaker 2>take it for five or six hours, and they extract

0:40:04.440 --> 0:40:06.719
<v Speaker 2>everything you've ever thought or said or written, and they

0:40:06.800 --> 0:40:09.839
<v Speaker 2>know your whole life. And that's obviously uncomfortable. If you're

0:40:09.920 --> 0:40:13.040
<v Speaker 2>if you're Phil Nicholson, if you're if you're a J. Monahan,

0:40:13.400 --> 0:40:15.040
<v Speaker 2>Which phone did they take a filled?

0:40:15.080 --> 0:40:15.440
<v Speaker 1>How many?

0:40:15.600 --> 0:40:17.520
<v Speaker 2>Yeah? Yeah, you got turned over all six of them

0:40:17.760 --> 0:40:22.120
<v Speaker 2>and so so yeah, nobody wanted these things to play out.

0:40:22.200 --> 0:40:25.040
<v Speaker 2>They were all going to lose. And meanwhile, the you know,

0:40:25.239 --> 0:40:27.720
<v Speaker 2>the partners at these law firms bill in two thousand

0:40:27.760 --> 0:40:30.640
<v Speaker 2>dollars an hours, like the legal fees were going to

0:40:30.719 --> 0:40:32.600
<v Speaker 2>run into the tens of millions of dollars if they

0:40:32.640 --> 0:40:36.000
<v Speaker 2>haven't already. So making all that stuff go away was

0:40:36.520 --> 0:40:38.640
<v Speaker 2>in the best interest of both sides. You can't underrate

0:40:38.719 --> 0:40:42.760
<v Speaker 2>how important that was because that was this giant stink

0:40:42.800 --> 0:40:46.120
<v Speaker 2>cloud and it was like the storm on the horizon.

0:40:46.160 --> 0:40:48.359
<v Speaker 2>But it was getting closer. Now the Department of Justice

0:40:48.480 --> 0:40:50.960
<v Speaker 2>was re engaging. Those are not people you want to

0:40:51.000 --> 0:40:54.359
<v Speaker 2>mess with. So to your point, Michael about why now,

0:40:54.920 --> 0:40:57.400
<v Speaker 2>I think I think the Department of Justice getting more

0:40:57.440 --> 0:41:02.080
<v Speaker 2>aggressive and more active. That's part of it. I think

0:41:02.560 --> 0:41:06.759
<v Speaker 2>having a losing Honda and losing AT and T as

0:41:06.800 --> 0:41:11.600
<v Speaker 2>sponsors and some of these other corporations pushing back with

0:41:11.719 --> 0:41:14.880
<v Speaker 2>Monahan and him realizing, you know what, this is not sustainable,

0:41:14.960 --> 0:41:17.840
<v Speaker 2>Like we've tapped our reserves to get through this this

0:41:18.000 --> 0:41:21.279
<v Speaker 2>wartime era of twenty twenty three. What are we going

0:41:21.360 --> 0:41:23.360
<v Speaker 2>to do in twenty four If we're losing sponsors and

0:41:23.440 --> 0:41:25.719
<v Speaker 2>we've made these commitments, where's the money going to come from.

0:41:27.000 --> 0:41:30.840
<v Speaker 2>I think Live Golf was realizing like, okay, we launched.

0:41:31.360 --> 0:41:35.920
<v Speaker 2>That was a monumental achievement, and they've gotten some traction.

0:41:36.040 --> 0:41:37.759
<v Speaker 2>You know, they had big crowds in Australia. They had

0:41:37.760 --> 0:41:40.800
<v Speaker 2>big crowds in Tulsa, they had really nice crowds in Singapore.

0:41:40.840 --> 0:41:44.160
<v Speaker 2>I think it was catching on as this kind of fun, different,

0:41:44.719 --> 0:41:50.960
<v Speaker 2>in person experiential event. But their ratings were so bad

0:41:51.040 --> 0:41:53.880
<v Speaker 2>on the CW that they stopped reporting them because it

0:41:53.960 --> 0:41:57.960
<v Speaker 2>was embarrassing, and they were just not able to scale

0:41:58.080 --> 0:42:01.759
<v Speaker 2>their audience whatsoever. And so how you know it was

0:42:02.080 --> 0:42:03.840
<v Speaker 2>it was seemed like a big deal to get a

0:42:03.920 --> 0:42:06.840
<v Speaker 2>t to get a TV contract on a decent network,

0:42:06.920 --> 0:42:11.279
<v Speaker 2>but it was it was failing miserably. So I think

0:42:11.320 --> 0:42:15.040
<v Speaker 2>it was just this confluence of events where both sides realized,

0:42:15.160 --> 0:42:16.879
<v Speaker 2>they looked around and said, we just can't keep going

0:42:17.040 --> 0:42:22.080
<v Speaker 2>like this. It just doesn't make sense. And once they

0:42:22.200 --> 0:42:23.840
<v Speaker 2>actually got in a room or at least got on

0:42:24.080 --> 0:42:28.680
<v Speaker 2>a zoom, clearly it happened very quickly. But you know,

0:42:28.719 --> 0:42:30.879
<v Speaker 2>there there's this letter that I reproduced in my book

0:42:30.960 --> 0:42:33.440
<v Speaker 2>that goes back to the spring of to April of

0:42:33.480 --> 0:42:37.680
<v Speaker 2>twenty twenty one when the Saudis first approached Monahan and

0:42:38.000 --> 0:42:39.920
<v Speaker 2>to try and forge some kind of compromise. That was

0:42:41.120 --> 0:42:43.960
<v Speaker 2>that was their aim, although there was a sort of

0:42:44.000 --> 0:42:47.960
<v Speaker 2>built in threat about they were going to launch anyway

0:42:48.200 --> 0:42:52.360
<v Speaker 2>with or without you. But you know, Monahan never acknowledged it.

0:42:52.760 --> 0:42:54.919
<v Speaker 2>And you know, he went to his ensuing board meeting

0:42:54.920 --> 0:42:56.680
<v Speaker 2>and said, we're at war, you know, we're at war

0:42:56.760 --> 0:42:59.879
<v Speaker 2>with these guys, and and that was he he kind

0:42:59.880 --> 0:43:03.120
<v Speaker 2>of escalated it. And in the end he didn't have

0:43:03.239 --> 0:43:05.919
<v Speaker 2>the artillery to keep it going. You know, it became

0:43:05.960 --> 0:43:09.600
<v Speaker 2>a war of attrition, and it was clear that that

0:43:09.680 --> 0:43:11.120
<v Speaker 2>the tour was not gonna be able to keep going.

0:43:11.360 --> 0:43:14.279
<v Speaker 2>And I think that as soon as they realized that,

0:43:14.280 --> 0:43:16.239
<v Speaker 2>as soon as they were honest with themselves, that the

0:43:16.360 --> 0:43:18.600
<v Speaker 2>need for a compromise accelerated.

0:43:22.400 --> 0:43:29.560
<v Speaker 1>I will say, I mean, Alan Schipnok. I'm just not

0:43:29.640 --> 0:43:31.840
<v Speaker 1>sure there's anybody who knows more about all of this

0:43:32.040 --> 0:43:36.080
<v Speaker 1>than you do. I mean, and the idea that you

0:43:36.200 --> 0:43:39.520
<v Speaker 1>hit send on this book that is all about the

0:43:39.600 --> 0:43:42.600
<v Speaker 1>fight for the soul of the game on Sunday and

0:43:42.760 --> 0:43:47.799
<v Speaker 1>this is Tuesday, is just mind bending to me. I mean,

0:43:48.200 --> 0:43:53.760
<v Speaker 1>winners and losers here, obvious winners, Saudi Arabia, obvious winners,

0:43:53.920 --> 0:43:57.800
<v Speaker 1>Greg Norman. He gets one over on Tim Finch. Finally,

0:43:57.880 --> 0:44:01.160
<v Speaker 1>after thirty years, he gets it up and over on

0:44:01.360 --> 0:44:06.840
<v Speaker 1>Fincham Phil Mickelson over Tiger Woods. Like John Ram, you know,

0:44:07.080 --> 0:44:11.080
<v Speaker 1>it comes out looking good in that he he he

0:44:11.200 --> 0:44:13.880
<v Speaker 1>didn't take the money, but he also sort of, you know,

0:44:14.520 --> 0:44:16.680
<v Speaker 1>played the role of like I'm you know, I'm just

0:44:17.080 --> 0:44:20.080
<v Speaker 1>I'm just focused on on my game and what i

0:44:20.120 --> 0:44:21.640
<v Speaker 1>want to do, and I picked this tour and I'm

0:44:21.680 --> 0:44:24.919
<v Speaker 1>not bad mouthing or being bitchy to anybody. Rory gets

0:44:25.360 --> 0:44:29.719
<v Speaker 1>absolutely rode a tiled here, uh and again and again

0:44:29.880 --> 0:44:33.200
<v Speaker 1>for being for being a good, you know, loyal and

0:44:33.440 --> 0:44:35.839
<v Speaker 1>willing to be the face. I mean, if I'm Rory,

0:44:36.000 --> 0:44:41.040
<v Speaker 1>I am pissed, pissed, and sure.

0:44:41.000 --> 0:44:43.160
<v Speaker 4>I wouldn't have I wouldn't agree on the Phil Tiger

0:44:43.600 --> 0:44:47.480
<v Speaker 4>part because Phil has shown that he's all about the

0:44:47.600 --> 0:44:50.640
<v Speaker 4>money and Tiger and this is this is why sports

0:44:50.719 --> 0:44:54.640
<v Speaker 4>fans respond to athletes for being athletes. Tiger has been,

0:44:54.800 --> 0:44:57.759
<v Speaker 4>he really has been all about I went eighty two

0:44:57.920 --> 0:45:00.920
<v Speaker 4>fucking PGA Tour events and you not taking that away

0:45:00.960 --> 0:45:01.160
<v Speaker 4>from me?

0:45:01.800 --> 0:45:03.640
<v Speaker 1>Well, no, you can never do that. You can never

0:45:03.719 --> 0:45:08.759
<v Speaker 1>compete there. But I you know, look, well Tiger Tiger,

0:45:08.800 --> 0:45:10.800
<v Speaker 1>and he's just in a whole different category. But certainly

0:45:10.880 --> 0:45:13.279
<v Speaker 1>Phil gets a win here, a big, big win. And

0:45:13.520 --> 0:45:16.080
<v Speaker 1>obviously we've learned a lot about Phil and we're going

0:45:16.160 --> 0:45:18.239
<v Speaker 1>to continue to do so. And there's another book coming

0:45:18.320 --> 0:45:21.880
<v Speaker 1>and everything is what it is, and I think everybody

0:45:22.000 --> 0:45:25.719
<v Speaker 1>now knows a lot more about the real Phil. And

0:45:25.800 --> 0:45:29.120
<v Speaker 1>I think that always bothered Tiger is that Tiger took

0:45:29.239 --> 0:45:31.719
<v Speaker 1>the heat for being who he was and Phil got

0:45:31.960 --> 0:45:34.800
<v Speaker 1>skated on sort of being who he was. But that

0:45:35.120 --> 0:45:39.759
<v Speaker 1>that's definitely out now. However, this is a win for

0:45:39.840 --> 0:45:40.960
<v Speaker 1>Phil Well.

0:45:41.200 --> 0:45:43.000
<v Speaker 4>I mean Alan wrote this, you know, half a year

0:45:43.040 --> 0:45:43.520
<v Speaker 4>or more ago.

0:45:44.440 --> 0:45:45.279
<v Speaker 2>Was Phil right? Yeah?

0:45:45.400 --> 0:45:49.080
<v Speaker 4>Phil was right? What Phil said. I when I'm ran

0:45:49.120 --> 0:45:53.320
<v Speaker 4>Allen's book hit the Phil book in Manuscript Forum and

0:45:53.440 --> 0:45:55.479
<v Speaker 4>it had that stuff in there about you know, Phil

0:45:56.360 --> 0:45:59.400
<v Speaker 4>calling Alan and thought saying what he said and then

0:45:59.440 --> 0:46:02.480
<v Speaker 4>Alan using it didn't make that much impact on me

0:46:02.640 --> 0:46:05.880
<v Speaker 4>because I just thought, yeah, he is right. And so

0:46:06.200 --> 0:46:10.200
<v Speaker 4>to your point, Matt, he has been proven correct that

0:46:10.400 --> 0:46:14.320
<v Speaker 4>there was another way to look at this whole ecosystem,

0:46:14.440 --> 0:46:17.440
<v Speaker 4>whether you like it or don't like it. That's another thing,

0:46:17.880 --> 0:46:20.600
<v Speaker 4>you know, for those of us who are you know,

0:46:20.840 --> 0:46:26.879
<v Speaker 4>idealists about life and golf, the whole thing doesn't really

0:46:27.160 --> 0:46:31.279
<v Speaker 4>it doesn't set right. But if you think the fight

0:46:31.800 --> 0:46:36.360
<v Speaker 4>is bad for golf, then at least this means the

0:46:36.480 --> 0:46:39.279
<v Speaker 4>end of fighting. Well that's good. I mean, you know,

0:46:39.560 --> 0:46:43.920
<v Speaker 4>Japan was our sworn enemy what seventy years ago. Now

0:46:43.920 --> 0:46:45.560
<v Speaker 4>they're one of our best friends in the world, so

0:46:45.840 --> 0:46:47.480
<v Speaker 4>you know, things can change over time.

0:46:48.000 --> 0:46:51.520
<v Speaker 1>Well, the other thing is is I have to think

0:46:51.640 --> 0:46:56.120
<v Speaker 1>that the PGA Tour, watching Augusta National and the PGA

0:46:56.280 --> 0:47:03.560
<v Speaker 1>Championship and going that majors are way more major and

0:47:03.719 --> 0:47:06.400
<v Speaker 1>that's where the best are coming together and the players

0:47:06.520 --> 0:47:11.640
<v Speaker 1>Championship minimalized without the defending champion like you know, and

0:47:12.160 --> 0:47:14.759
<v Speaker 1>the RNA saying, you know, and the USO we will

0:47:14.840 --> 0:47:17.680
<v Speaker 1>remain opens because that's that's what they're going to do.

0:47:19.040 --> 0:47:23.319
<v Speaker 1>Everything again, everything led to this. It was gonna come

0:47:23.400 --> 0:47:25.879
<v Speaker 1>to this, and Alan, you know, per what you were saying,

0:47:25.960 --> 0:47:28.480
<v Speaker 1>you had sort of reported and had foreshadow like it

0:47:28.600 --> 0:47:31.320
<v Speaker 1>was coming. I think the bigger shock is that it

0:47:31.520 --> 0:47:33.920
<v Speaker 1>just happened. That it happened right now?

0:47:34.880 --> 0:47:38.040
<v Speaker 2>Yeah, I mean why now? I mean the Masters and

0:47:38.040 --> 0:47:40.400
<v Speaker 2>the PGA Championship are part of that story. I mean

0:47:41.320 --> 0:47:44.239
<v Speaker 2>the Sunday at Augusta was the highest ratings they had

0:47:44.280 --> 0:47:48.040
<v Speaker 2>in years. People were tuned in, they're they're the majors

0:47:48.120 --> 0:47:50.640
<v Speaker 2>had become must see because it was the only time

0:47:50.680 --> 0:47:53.239
<v Speaker 2>you get all the top players, and for the PG

0:47:53.360 --> 0:47:56.160
<v Speaker 2>Tour not to have access to Brooks Koepka, who is

0:47:56.280 --> 0:47:58.680
<v Speaker 2>clearly the alpha of the entire sport, it just made

0:47:58.960 --> 0:48:02.520
<v Speaker 2>no sense. And you know him him winning wasn't that's

0:48:02.520 --> 0:48:06.200
<v Speaker 2>an important milestone. It's like, clearly these guys their games

0:48:06.239 --> 0:48:08.960
<v Speaker 2>were not going to degrade. As if people had feared

0:48:09.440 --> 0:48:11.680
<v Speaker 2>they they were, they were not. They had not stopped

0:48:11.719 --> 0:48:14.440
<v Speaker 2>trying because they they'd gotten some some guaranteed money like

0:48:14.480 --> 0:48:17.759
<v Speaker 2>the best players in every sport get, and so that

0:48:17.800 --> 0:48:21.200
<v Speaker 2>that's another brick in the wall. If uh, you know,

0:48:21.280 --> 0:48:24.919
<v Speaker 2>Brooks kept me winning the PGA Championship is looking even

0:48:24.960 --> 0:48:26.759
<v Speaker 2>more impactful than it did a few weeks ago.

0:48:26.800 --> 0:48:27.080
<v Speaker 4>And so.

0:48:29.440 --> 0:48:34.080
<v Speaker 2>Phil finishing second at the finishing second. Yeah, I mean

0:48:35.360 --> 0:48:38.560
<v Speaker 2>the film factor here is really interesting. But getting back

0:48:38.560 --> 0:48:42.560
<v Speaker 2>to Tiger and Rory, like, how can how can how

0:48:42.600 --> 0:48:45.279
<v Speaker 2>can the game? How can this new entity make things

0:48:45.400 --> 0:48:47.600
<v Speaker 2>right to them? Well, you know, there's still a room

0:48:47.640 --> 0:48:50.759
<v Speaker 2>for a couple more franchises on liv Golf you could

0:48:50.800 --> 0:48:52.520
<v Speaker 2>get you could get two more groups out in a

0:48:52.560 --> 0:48:56.439
<v Speaker 2>shotgun to make it work. So I think there's zero

0:48:56.560 --> 0:48:59.880
<v Speaker 2>doubt that both Tiger and Rory will be offered a franchise. Now,

0:49:00.000 --> 0:49:02.800
<v Speaker 2>whether they're gonna want it or not, they both have

0:49:02.920 --> 0:49:05.800
<v Speaker 2>plenty of money in the bank. But it becomes it

0:49:05.880 --> 0:49:10.600
<v Speaker 2>becomes a very interesting subplot, and in some ways it's

0:49:11.040 --> 0:49:12.319
<v Speaker 2>it's the best thing that could have happened for them

0:49:12.320 --> 0:49:16.200
<v Speaker 2>because they could have never benefited from from live golf

0:49:16.360 --> 0:49:19.160
<v Speaker 2>the way they'd stake their whole legacies. Now they can say, hey,

0:49:19.480 --> 0:49:21.759
<v Speaker 2>this is the this is the PGA Tour event. I'm

0:49:21.960 --> 0:49:24.279
<v Speaker 2>just part of of the PGA Tour. I want to

0:49:24.320 --> 0:49:27.719
<v Speaker 2>support these new events. It's good for golf. There's a

0:49:27.760 --> 0:49:30.400
<v Speaker 2>little wiggle room that can bring them back, and they can.

0:49:30.560 --> 0:49:32.719
<v Speaker 2>They can cash in. And so I don't think the

0:49:33.440 --> 0:49:36.160
<v Speaker 2>I don't think. I don't think we know yet. I

0:49:36.239 --> 0:49:41.560
<v Speaker 2>mean they're both businessmen, right like they and I think

0:49:41.680 --> 0:49:42.600
<v Speaker 2>so are they.

0:49:42.840 --> 0:49:45.160
<v Speaker 1>I don't know, they're they're golfers, you know what I mean.

0:49:46.120 --> 0:49:48.239
<v Speaker 2>They just founded this hockey league, you know, the tech

0:49:48.280 --> 0:49:48.640
<v Speaker 2>in future?

0:49:48.719 --> 0:49:52.160
<v Speaker 1>What happens to them, what happens to the simulator League?

0:49:52.520 --> 0:49:56.200
<v Speaker 2>Yeah, the TGL. I mean, well now they can now

0:49:56.280 --> 0:49:58.720
<v Speaker 2>they can they can get Dustin, they can get Brooks,

0:49:58.800 --> 0:50:01.120
<v Speaker 2>they can get cam Smith, I mean it probably helps them.

0:50:01.719 --> 0:50:04.520
<v Speaker 2>You know the problem for the PGA Tour was that

0:50:05.760 --> 0:50:08.879
<v Speaker 2>they had they had good golfers, they didn't have any

0:50:09.000 --> 0:50:14.960
<v Speaker 2>real stars I Meanders, they had guys left there was

0:50:15.120 --> 0:50:17.640
<v Speaker 2>they had no edge. I mean Xander Softly a super

0:50:17.719 --> 0:50:22.839
<v Speaker 2>nice guy. Patrick Cantley nice player, but like they don't Colin,

0:50:23.880 --> 0:50:26.840
<v Speaker 2>you know, like will z al Torres. I mean, come on,

0:50:27.440 --> 0:50:31.279
<v Speaker 2>like Rom has a presence. Rom has elevated himself through

0:50:31.320 --> 0:50:33.640
<v Speaker 2>all of this with his play and with his diplomacy.

0:50:34.280 --> 0:50:38.640
<v Speaker 2>But you know Scotty Scheffler, like incredible golfer, but you know,

0:50:38.800 --> 0:50:41.880
<v Speaker 2>boring his heck like and he's probably even said heck

0:50:41.880 --> 0:50:45.120
<v Speaker 2>because it's too strong a word for him. Like, you know,

0:50:45.239 --> 0:50:51.040
<v Speaker 2>the tour badly needed an infusion of personality and pizzazz

0:50:51.800 --> 0:50:53.680
<v Speaker 2>and they just they just got it. I mean they

0:50:53.760 --> 0:50:56.440
<v Speaker 2>they just did. And if you look at this from

0:50:56.480 --> 0:50:58.239
<v Speaker 2>the perspective of a fan, I think this is this

0:50:58.320 --> 0:51:00.560
<v Speaker 2>is gonna be great for fans. Are getting all players back.

0:51:01.440 --> 0:51:07.000
<v Speaker 2>This this this weirdness of this period is going to dissipate.

0:51:07.320 --> 0:51:10.839
<v Speaker 2>They're going to get these these new events that could

0:51:10.880 --> 0:51:13.840
<v Speaker 2>be fun. Like I've been in in the very small

0:51:13.920 --> 0:51:16.680
<v Speaker 2>minority here I really like the team component on LIV.

0:51:16.800 --> 0:51:20.160
<v Speaker 2>I've been. I've enjoyed following it. I think at the

0:51:20.200 --> 0:51:22.480
<v Speaker 2>tournaments it looks cool, all the guys in their uniforms.

0:51:22.880 --> 0:51:25.440
<v Speaker 2>When you're out there, you can feel it's a palpable thing.

0:51:25.600 --> 0:51:27.880
<v Speaker 2>Like I've been. I've been in scoring tent plenty of

0:51:27.960 --> 0:51:30.760
<v Speaker 2>times now where everyone's looking for their teammate, which you shoot,

0:51:30.800 --> 0:51:33.560
<v Speaker 2>you know, what's your number. It's like when you're it's

0:51:33.600 --> 0:51:35.759
<v Speaker 2>like when you're playing at a you know a member guest,

0:51:35.800 --> 0:51:39.520
<v Speaker 2>and you're you're following the scores of your buddies. Like so,

0:51:40.200 --> 0:51:42.439
<v Speaker 2>I think this team thing could could really help golf

0:51:42.480 --> 0:51:44.880
<v Speaker 2>because the last thing we need is more seventy two

0:51:44.960 --> 0:51:49.319
<v Speaker 2>hole stroke play. It's just it's so tedious, I I said.

0:51:49.360 --> 0:51:51.520
<v Speaker 1>I said a long time ago after the Zerk Classic,

0:51:51.880 --> 0:51:55.879
<v Speaker 1>brilliant move pivoted team event right two man team. It's

0:51:56.040 --> 0:52:00.960
<v Speaker 1>differentiated itself, just like you know certain tournaments and courses

0:52:01.000 --> 0:52:03.000
<v Speaker 1>have always different you know, at and T has always

0:52:03.040 --> 0:52:05.800
<v Speaker 1>been the celebrity prom it's the clam bake. Great, okay,

0:52:06.160 --> 0:52:09.360
<v Speaker 1>I said alone. Why wouldn't Why wouldn't all the lower

0:52:09.440 --> 0:52:14.719
<v Speaker 1>level events create a similar team event type feel so

0:52:14.920 --> 0:52:18.080
<v Speaker 1>that the guys like Xander and Kenttley who like playing

0:52:18.120 --> 0:52:21.160
<v Speaker 1>together could always play together in a series of four

0:52:21.239 --> 0:52:24.680
<v Speaker 1>to six team events, and you have a simultaneous sort

0:52:24.719 --> 0:52:28.200
<v Speaker 1>of team event running, you know, a parallel to the

0:52:28.280 --> 0:52:31.520
<v Speaker 1>PGA Tour season. So there's something else to be following

0:52:31.719 --> 0:52:34.840
<v Speaker 1>while these team events are unfolding. Well again, you know,

0:52:35.040 --> 0:52:37.480
<v Speaker 1>how about Andy Gardner from the Premier Golf League, who

0:52:37.520 --> 0:52:39.800
<v Speaker 1>came up with this whole kind of concept that the

0:52:39.920 --> 0:52:43.239
<v Speaker 1>Saudi's then stole that now is in line now with

0:52:43.320 --> 0:52:46.080
<v Speaker 1>the poor how about poor Andy Gardner's got to be

0:52:46.160 --> 0:52:48.719
<v Speaker 1>going like, uh, you know, I did kind of come

0:52:48.840 --> 0:52:51.400
<v Speaker 1>up with this whole plan and they never met with

0:52:51.480 --> 0:52:53.960
<v Speaker 1>Poor Andy. Poor Andy has got nothing.

0:52:55.120 --> 0:52:58.240
<v Speaker 2>Yeah, he's and he's sort of one of the tragic

0:52:58.360 --> 0:53:02.160
<v Speaker 2>figures in my book because he he literally sketches out

0:53:02.200 --> 0:53:05.319
<v Speaker 2>in these legal notebooks and this idea that he came

0:53:05.400 --> 0:53:07.839
<v Speaker 2>up with ten years ago as it sneaked its way

0:53:07.880 --> 0:53:11.160
<v Speaker 2>through the entire ecosystem of golf and now it's it's

0:53:11.200 --> 0:53:14.120
<v Speaker 2>gone big time. But you know what Live tried to do,

0:53:14.280 --> 0:53:17.280
<v Speaker 2>and they've had some successes building these team identities regionally,

0:53:17.680 --> 0:53:21.440
<v Speaker 2>you have the All Ossi team, you have you know,

0:53:22.360 --> 0:53:25.920
<v Speaker 2>a Spanish speaking team, you have you have an all

0:53:26.000 --> 0:53:30.640
<v Speaker 2>South African team, and now that the volume just gets

0:53:30.680 --> 0:53:32.880
<v Speaker 2>turned way up on that. You know, Hadeki had a

0:53:32.960 --> 0:53:35.319
<v Speaker 2>huge offer from Live he turned down. But if you can,

0:53:35.360 --> 0:53:37.000
<v Speaker 2>if you can anchor an all Asian team, like how

0:53:37.080 --> 0:53:39.200
<v Speaker 2>much how much appeal could that have if you take

0:53:39.440 --> 0:53:41.000
<v Speaker 2>one of these events and you play it in Japan

0:53:41.680 --> 0:53:44.040
<v Speaker 2>like you saw him and Live went to Australia, it

0:53:44.200 --> 0:53:46.399
<v Speaker 2>was a big deal. And the Ousti guy is worth

0:53:46.440 --> 0:53:48.440
<v Speaker 2>the center of all of it, Like, there is an

0:53:48.480 --> 0:53:49.719
<v Speaker 2>idea there that can work.

0:53:50.000 --> 0:53:54.719
<v Speaker 1>And how about Jordan, Justin, Ricky and Smiley Kaufman back

0:53:54.840 --> 0:53:57.680
<v Speaker 1>in with Tiger as the captain of the franchise?

0:53:59.480 --> 0:54:01.200
<v Speaker 2>Yes Break twenty sixteen.

0:54:01.280 --> 0:54:04.000
<v Speaker 1>This back your team is literally spring Break. All the

0:54:04.120 --> 0:54:07.479
<v Speaker 1>people who've been constantly making fun of this team event

0:54:07.600 --> 0:54:10.440
<v Speaker 1>and the names and the logos, I mean, have some

0:54:11.000 --> 0:54:11.560
<v Speaker 1>it's coming.

0:54:12.280 --> 0:54:14.239
<v Speaker 2>Yeah, it could be. It could be fun. And you know,

0:54:14.360 --> 0:54:16.719
<v Speaker 2>to the earlier discussion about Tiger versus Phil, I mean,

0:54:17.480 --> 0:54:20.520
<v Speaker 2>part of the model for Live Golf is that the captains,

0:54:21.040 --> 0:54:22.840
<v Speaker 2>some of these captains were going to transition out of

0:54:22.960 --> 0:54:26.640
<v Speaker 2>playing and just become like general managers. You know, no

0:54:26.719 --> 0:54:29.560
<v Speaker 2>one expected Phil was going to keep playing forever, but

0:54:29.680 --> 0:54:31.440
<v Speaker 2>it would be his team. He would run it. He

0:54:31.440 --> 0:54:34.320
<v Speaker 2>would he would pick the players, he would make the trades,

0:54:34.360 --> 0:54:38.760
<v Speaker 2>he would create a developmental system to harvest young talent.

0:54:38.880 --> 0:54:42.560
<v Speaker 2>So you could still have Tiger and Phil competing against

0:54:42.600 --> 0:54:44.879
<v Speaker 2>each other through these teams. I mean, there, it could

0:54:44.960 --> 0:54:45.719
<v Speaker 2>actually be fun.

0:54:46.120 --> 0:54:48.440
<v Speaker 1>How about a final four of the team and the

0:54:48.560 --> 0:54:51.920
<v Speaker 1>team versus team. It's college golf meets PGA Tour. I mean,

0:54:52.160 --> 0:54:57.360
<v Speaker 1>the possibilities here are actually endless and exciting. Now that

0:54:57.719 --> 0:55:02.239
<v Speaker 1>we're sort of jumped this little hurdle of of you know,

0:55:02.719 --> 0:55:10.239
<v Speaker 1>hypocrisy and political bullshittery and financial greed and craziness and

0:55:11.239 --> 0:55:15.840
<v Speaker 1>ego maniacal you know, back channels and private meetings and

0:55:16.480 --> 0:55:19.120
<v Speaker 1>and I'm going to say this, but really mean this,

0:55:19.440 --> 0:55:21.720
<v Speaker 1>and oh shit, now I got an egg on my face.

0:55:21.840 --> 0:55:24.160
<v Speaker 1>I mean, all of this comes to a screeching halt.

0:55:24.880 --> 0:55:27.279
<v Speaker 2>Well, that was part of the problem, and it's part

0:55:27.320 --> 0:55:28.160
<v Speaker 2>of American life.

0:55:28.239 --> 0:55:28.399
<v Speaker 4>Now.

0:55:28.480 --> 0:55:30.279
<v Speaker 2>You have to stake out a position, you have to

0:55:30.320 --> 0:55:33.360
<v Speaker 2>defend it to the death. There's no room for nuance

0:55:33.719 --> 0:55:37.040
<v Speaker 2>or for you can't change your mind, then you're a

0:55:37.200 --> 0:55:39.640
<v Speaker 2>you're a flip flopper. It's the worst. It's you know,

0:55:39.680 --> 0:55:41.759
<v Speaker 2>that's what loses presidential elections when you get called the

0:55:41.800 --> 0:55:44.719
<v Speaker 2>flip flopper. Well, a sign of intelligence is when you're

0:55:44.760 --> 0:55:47.600
<v Speaker 2>presented with new information that you can you can synthesize

0:55:47.680 --> 0:55:51.480
<v Speaker 2>it and maybe maybe change your thinking. And you know,

0:55:51.560 --> 0:55:53.520
<v Speaker 2>everyone had to hate the team events because they were

0:55:53.640 --> 0:55:56.960
<v Speaker 2>they were pro tour, anti live. But the team stuff's

0:55:56.960 --> 0:55:59.160
<v Speaker 2>fun and it could really work. And the event at

0:55:59.320 --> 0:56:02.359
<v Speaker 2>at DAL last year was the best event of the year.

0:56:02.400 --> 0:56:04.040
<v Speaker 2>And if you followed it closely, it was cool. I

0:56:04.080 --> 0:56:06.960
<v Speaker 2>mean you had they were playing individuals and teams at

0:56:06.960 --> 0:56:09.440
<v Speaker 2>the same time. You had you had Phil versus Cam Smith.

0:56:09.520 --> 0:56:13.319
<v Speaker 2>That had a lot of meaning. You know, in the end,

0:56:13.520 --> 0:56:15.960
<v Speaker 2>the whole thing came down to Dustin and Cam Smith

0:56:16.040 --> 0:56:17.680
<v Speaker 2>on the last hole. Doesn't had to make this putt

0:56:17.719 --> 0:56:18.719
<v Speaker 2>to win the team event, and.

0:56:19.200 --> 0:56:20.480
<v Speaker 1>Like it was, it was.

0:56:20.880 --> 0:56:24.000
<v Speaker 2>It was the one live event that started. Even even

0:56:24.120 --> 0:56:26.799
<v Speaker 2>the tour loyalists on social media and stuff, I could

0:56:26.840 --> 0:56:29.360
<v Speaker 2>detect some energy They're like, oh, this is interesting, and

0:56:29.480 --> 0:56:32.920
<v Speaker 2>so yeah, now it's going to be okay to to

0:56:33.040 --> 0:56:36.600
<v Speaker 2>embrace the team stuff and and the whole the products

0:56:36.600 --> 0:56:39.520
<v Speaker 2>were already converging, right, I mean, the Tour deciding the

0:56:39.560 --> 0:56:42.840
<v Speaker 2>elevated events were gonna have no cut. That was just

0:56:42.920 --> 0:56:45.040
<v Speaker 2>a nod to reality that people want the stars to

0:56:45.080 --> 0:56:47.200
<v Speaker 2>be there and if you're asking companies to put this

0:56:47.280 --> 0:56:49.680
<v Speaker 2>money in, you don't want Rory or whomever to miss

0:56:49.719 --> 0:56:51.440
<v Speaker 2>the cut and be gone on the weekend. And so

0:56:52.320 --> 0:56:55.919
<v Speaker 2>like like Andy Gardner slashed the PGL slash the golf

0:56:56.000 --> 0:56:58.200
<v Speaker 2>and figure this stuff out, and it incorporated it and

0:56:58.840 --> 0:57:00.600
<v Speaker 2>and now that you know, now it's just going to

0:57:00.600 --> 0:57:03.360
<v Speaker 2>become codified and what the PGA Tour is and it

0:57:03.480 --> 0:57:05.040
<v Speaker 2>just makes sense. All the stuff makes.

0:57:04.880 --> 0:57:08.800
<v Speaker 1>Sense and could have all been avoided. It could have,

0:57:08.960 --> 0:57:11.680
<v Speaker 1>but it's but it needed it, you know, the tour

0:57:11.800 --> 0:57:14.880
<v Speaker 1>needed it. That's why that's why I said what I

0:57:14.960 --> 0:57:18.360
<v Speaker 1>said early on. I like that that there's a disruptor

0:57:18.760 --> 0:57:20.800
<v Speaker 1>because at the end of the day, we're going to

0:57:20.880 --> 0:57:23.360
<v Speaker 1>end up with a better product. That was the hope

0:57:23.440 --> 0:57:25.640
<v Speaker 1>that at the end of the day, there's going to

0:57:25.720 --> 0:57:28.680
<v Speaker 1>be a week where we might actually be able to

0:57:28.760 --> 0:57:33.000
<v Speaker 1>watch a broadcast of what we call the PGA Tour

0:57:33.120 --> 0:57:37.520
<v Speaker 1>or Professional Golf without having to hear this non stop

0:57:38.080 --> 0:57:42.800
<v Speaker 1>complaint noise about what it is that we're being served

0:57:42.880 --> 0:57:44.280
<v Speaker 1>as a weekly product.

0:57:45.400 --> 0:57:50.280
<v Speaker 2>It also just eliminates some total ridiculousness, like the Ryder

0:57:50.320 --> 0:57:54.840
<v Speaker 2>Cup is the US against Europe. It existed for fifty years,

0:57:54.880 --> 0:57:57.680
<v Speaker 2>whether the European Tour was even created, and somehow the

0:57:57.800 --> 0:58:00.600
<v Speaker 2>tours have attached themselves to the right cup, like these

0:58:00.680 --> 0:58:03.080
<v Speaker 2>parasites to sucking all the money out of it. But

0:58:03.680 --> 0:58:05.640
<v Speaker 2>I mean, why can't Lee West would be a captain,

0:58:05.720 --> 0:58:07.600
<v Speaker 2>He'd be a great captain. Why can't Surge you a

0:58:07.720 --> 0:58:11.120
<v Speaker 2>team of John Ram Like all all this stuff had

0:58:11.160 --> 0:58:13.920
<v Speaker 2>been grafted on to these events that didn't have to

0:58:14.000 --> 0:58:19.920
<v Speaker 2>be there. And you know this, this this resolution just eliminates,

0:58:20.320 --> 0:58:23.200
<v Speaker 2>like the world ranking it was was to become a joke.

0:58:23.280 --> 0:58:26.920
<v Speaker 2>It'd become it become totally irrelevant. And yet they were

0:58:26.960 --> 0:58:30.160
<v Speaker 2>fighting tooth and nail to keep live out just because

0:58:30.480 --> 0:58:31.919
<v Speaker 2>they felt like they had to and they were trying

0:58:31.920 --> 0:58:34.080
<v Speaker 2>to be loyal to these other interests. Like now the

0:58:34.120 --> 0:58:36.600
<v Speaker 2>world ranking can just make sense again. You know it's

0:58:37.000 --> 0:58:39.280
<v Speaker 2>there was so much tortured thinking because everyone had to

0:58:39.640 --> 0:58:41.960
<v Speaker 2>pick a side and they had to they had to

0:58:42.120 --> 0:58:44.920
<v Speaker 2>somehow defend it, and it was it was it was

0:58:44.960 --> 0:58:46.680
<v Speaker 2>getting in the way of common sense and what's good

0:58:46.680 --> 0:58:48.640
<v Speaker 2>for golf fans and what's good for the sport. So

0:58:49.320 --> 0:58:51.000
<v Speaker 2>that's the best part of all of this is now

0:58:51.280 --> 0:58:53.520
<v Speaker 2>things can just make sense again, and players can play

0:58:53.680 --> 0:58:57.520
<v Speaker 2>where they can play golf, and and all the other

0:58:57.560 --> 0:59:00.320
<v Speaker 2>pieces fall into place. So it is it is as

0:59:00.360 --> 0:59:02.440
<v Speaker 2>a fan, as an observer, it's a relief that we

0:59:02.520 --> 0:59:04.200
<v Speaker 2>can we can get away from some of the nonsense.

0:59:04.240 --> 0:59:05.240
<v Speaker 2>I agree with that for sure.

0:59:06.320 --> 0:59:08.560
<v Speaker 4>What do you think this means for Brandal's future is

0:59:08.880 --> 0:59:10.720
<v Speaker 4>You're going to be really happy saying this guy on

0:59:10.840 --> 0:59:13.640
<v Speaker 4>Golf Channel, Uh, you know year.

0:59:14.440 --> 0:59:19.080
<v Speaker 2>Yeah, I mean I like Randall. I think he's really

0:59:19.120 --> 0:59:23.080
<v Speaker 2>good at his job. He staked out a very specific

0:59:23.440 --> 0:59:26.840
<v Speaker 2>position and it was defensible. You know, he he was

0:59:27.800 --> 0:59:30.320
<v Speaker 2>you know when when the Saudi International went on the

0:59:30.360 --> 0:59:32.760
<v Speaker 2>European tour schedule, he spoke out against that. You know,

0:59:32.880 --> 0:59:39.480
<v Speaker 2>he's he's been consistent all along, and but I think

0:59:39.520 --> 0:59:41.480
<v Speaker 2>he's gonna have to modulate some of his rhetoric and

0:59:41.560 --> 0:59:43.480
<v Speaker 2>he's gonna he's gonna have to eat a little ship

0:59:43.600 --> 0:59:46.800
<v Speaker 2>for a while because everyone else just decided he was wrong.

0:59:47.240 --> 0:59:49.320
<v Speaker 2>I'm not saying he's wrong or right. I think what

0:59:49.480 --> 0:59:53.000
<v Speaker 2>what he said is has been has been on point.

0:59:53.120 --> 0:59:55.880
<v Speaker 2>In a lot of ways, but there's been so much

0:59:55.960 --> 0:59:58.360
<v Speaker 2>of it and same same with Emon. I mean, they've

0:59:58.400 --> 1:00:00.360
<v Speaker 2>just come back to it over and over. It's become

1:00:01.800 --> 1:00:04.080
<v Speaker 2>it's become the defining part of their professional lives in

1:00:04.160 --> 1:00:10.760
<v Speaker 2>some way, and definitely the landscape has changed. But you know,

1:00:12.600 --> 1:00:15.920
<v Speaker 2>they're interesting characters in you know, they're both in the

1:00:15.960 --> 1:00:19.680
<v Speaker 2>book as well. It's like, I don't begrudge them for

1:00:19.720 --> 1:00:24.640
<v Speaker 2>having a strong point of view, but they it turns

1:00:24.680 --> 1:00:29.680
<v Speaker 2>out that you know that the money interests are have

1:00:29.920 --> 1:00:33.360
<v Speaker 2>overwhelmed any talk of morality, and so it doesn't make

1:00:33.400 --> 1:00:35.600
<v Speaker 2>them wrong, but it means that that they chose the

1:00:35.640 --> 1:00:38.600
<v Speaker 2>wrong side and it's gonna be a little complex to

1:00:39.200 --> 1:00:40.000
<v Speaker 2>work their way back.

1:00:41.000 --> 1:00:43.560
<v Speaker 1>I think that's I think that's very well said. They're

1:00:43.640 --> 1:00:53.440
<v Speaker 1>not they're not wrong. They just you know, money always wins,

1:00:54.400 --> 1:00:59.880
<v Speaker 1>follow the dollar. It's a business. And you know, again,

1:01:00.920 --> 1:01:05.320
<v Speaker 1>I think Brandle has a very critical role in this game.

1:01:06.360 --> 1:01:09.880
<v Speaker 1>I've never worked with anyone who you know, spends more

1:01:09.920 --> 1:01:14.280
<v Speaker 1>time preparing, who can articulate a point the way he

1:01:14.440 --> 1:01:18.200
<v Speaker 1>can on a regular basis. And I give him a

1:01:18.240 --> 1:01:21.520
<v Speaker 1>lot of credit for taking a stand the way he

1:01:21.800 --> 1:01:28.920
<v Speaker 1>did and how he did it. But you know, the

1:01:29.080 --> 1:01:34.280
<v Speaker 1>business of golf and the business of professional golf a

1:01:35.320 --> 1:01:38.120
<v Speaker 1>you know one out. I mean you can't, you can't.

1:01:39.480 --> 1:01:43.200
<v Speaker 1>This is not about morality. It never was. This is

1:01:43.280 --> 1:01:48.480
<v Speaker 1>not about actually being true right versus wrong. This is

1:01:48.680 --> 1:01:53.680
<v Speaker 1>business and that's what just transpired.

1:01:55.000 --> 1:01:59.080
<v Speaker 2>Yeah, it's it's interesting too because you know, if when

1:01:59.120 --> 1:02:02.600
<v Speaker 2>you when you get into the debate about right and wrong,

1:02:02.840 --> 1:02:06.920
<v Speaker 2>I mean, was was the murder of Jamal Kashagi abomination?

1:02:07.440 --> 1:02:09.360
<v Speaker 2>No one disputes that, even the guys who play on

1:02:09.360 --> 1:02:12.480
<v Speaker 2>the lif golf have said as much. But I mean,

1:02:12.840 --> 1:02:15.560
<v Speaker 2>so so was what what the US government did at

1:02:15.560 --> 1:02:20.040
<v Speaker 2>Abu grab And you know, the extra judicial drone bombings

1:02:20.120 --> 1:02:24.040
<v Speaker 2>from Barack Obama, Like our American foreign policy is not pure,

1:02:24.120 --> 1:02:29.160
<v Speaker 2>it's not clean, and so when and that's you know,

1:02:29.280 --> 1:02:31.800
<v Speaker 2>Keith Pelly said this to me, like when the europe

1:02:32.040 --> 1:02:33.840
<v Speaker 2>the European Tour would have gone out of business a

1:02:33.920 --> 1:02:36.160
<v Speaker 2>long time ago. The European Tour would have gone out

1:02:36.200 --> 1:02:38.200
<v Speaker 2>of business a long time ago if if they didn't

1:02:38.320 --> 1:02:41.240
<v Speaker 2>they didn't play in in China and Saudi Arabia and

1:02:41.320 --> 1:02:45.000
<v Speaker 2>the United Arab Emirates and Turkey and Qatar and and

1:02:45.040 --> 1:02:48.600
<v Speaker 2>all these places that have very questionable human rights records,

1:02:48.640 --> 1:02:52.560
<v Speaker 2>and so it's always been a business It's always been

1:02:52.600 --> 1:02:55.320
<v Speaker 2>a business decision for golf, and we got into this

1:02:55.560 --> 1:03:00.440
<v Speaker 2>very tortured debate that kind of overwhelmed all the conversation

1:03:00.680 --> 1:03:05.640
<v Speaker 2>around Live. But it's you know, sports has has voted

1:03:05.680 --> 1:03:07.680
<v Speaker 2>on this a long time ago. I mean that's why

1:03:07.720 --> 1:03:09.840
<v Speaker 2>we you know, Russia hosts the Olympics, that's why the

1:03:09.880 --> 1:03:14.640
<v Speaker 2>Olympics go to China. Like sports has been okay with

1:03:14.800 --> 1:03:17.000
<v Speaker 2>going to these parts of the world for a very

1:03:17.120 --> 1:03:19.080
<v Speaker 2>long time. I mean the Olympic Games in Berlin in

1:03:19.160 --> 1:03:22.160
<v Speaker 2>nineteen thirty six. Like this, this is an old debate

1:03:22.240 --> 1:03:24.120
<v Speaker 2>that it's always come back to the same answer is that,

1:03:24.280 --> 1:03:28.480
<v Speaker 2>you know, sports can be a force that opens up

1:03:28.520 --> 1:03:31.240
<v Speaker 2>the world. That's always what the Live guys said. People

1:03:31.360 --> 1:03:35.480
<v Speaker 2>roll their eyes, but you know, if Saudi Arabia does

1:03:35.560 --> 1:03:39.360
<v Speaker 2>want to modernize, if it does want to change, if

1:03:39.400 --> 1:03:43.840
<v Speaker 2>they are actively trying to to become a different place,

1:03:43.920 --> 1:03:47.200
<v Speaker 2>it's more more incorporated the Western world. I mean, the

1:03:47.240 --> 1:03:48.919
<v Speaker 2>PGA Tours is cann be part of that, whether whether

1:03:49.000 --> 1:03:53.280
<v Speaker 2>people like it or not. And so it's it's definitely

1:03:53.600 --> 1:03:57.720
<v Speaker 2>a very interesting subtext to all of this but I

1:03:57.840 --> 1:03:59.960
<v Speaker 2>just feel like the debate was settled a long time

1:04:00.080 --> 1:04:02.919
<v Speaker 2>and if we're gonna, if we're gonna host Olympic games

1:04:02.920 --> 1:04:08.440
<v Speaker 2>in Russia while they're invading Crimea, Like you know, sports

1:04:08.480 --> 1:04:10.680
<v Speaker 2>fans have kind of they've they've said all along, we

1:04:10.720 --> 1:04:12.720
<v Speaker 2>don't care. We just want our sports, we want to watch,

1:04:12.760 --> 1:04:14.560
<v Speaker 2>we want to watch, and we're not going to get

1:04:14.560 --> 1:04:17.000
<v Speaker 2>bogged down by the details. And again, is that right

1:04:17.080 --> 1:04:18.960
<v Speaker 2>or wrong, that's for someone else to decide. But that's

1:04:19.040 --> 1:04:21.440
<v Speaker 2>just it just is, like that's it just is. And

1:04:22.520 --> 1:04:24.920
<v Speaker 2>so this is just another step in that direction. But

1:04:25.080 --> 1:04:28.840
<v Speaker 2>I mean half of the English Premier soccer teams are

1:04:28.960 --> 1:04:34.280
<v Speaker 2>owned by Middle Eastern countries now, and you know, the fans,

1:04:34.920 --> 1:04:37.000
<v Speaker 2>they if your team is not owned by one of

1:04:37.200 --> 1:04:39.040
<v Speaker 2>by one of those interests, you're upset because you don't

1:04:39.080 --> 1:04:42.200
<v Speaker 2>have the war chest to sign players. And like, I

1:04:42.240 --> 1:04:44.400
<v Speaker 2>think sports fans voted a long time ago that that

1:04:44.520 --> 1:04:46.960
<v Speaker 2>they just want sports to keep going and all these

1:04:47.000 --> 1:04:49.680
<v Speaker 2>other things. They don't want to get bogged down.

1:04:49.560 --> 1:04:58.080
<v Speaker 1>In a new collectively owned for profit entity, period, end

1:04:58.120 --> 1:04:58.560
<v Speaker 1>of story.

1:05:00.120 --> 1:05:02.800
<v Speaker 2>Yeah, I mean it's an important evolution for the PGA

1:05:02.920 --> 1:05:07.360
<v Speaker 2>Tour because as as a nonprofit, they were they were

1:05:07.640 --> 1:05:11.800
<v Speaker 2>limited in what they could do, and there's been you know,

1:05:11.840 --> 1:05:14.800
<v Speaker 2>there were talks back last summer between Tiger and Rory

1:05:14.880 --> 1:05:17.080
<v Speaker 2>and the guys that reigned Capital, like what if what

1:05:17.160 --> 1:05:18.880
<v Speaker 2>if we change the whole model where we could be

1:05:18.960 --> 1:05:21.080
<v Speaker 2>for profit, because then you can sell, you can bring

1:05:21.120 --> 1:05:23.480
<v Speaker 2>in equity partners, you can you can do all kinds

1:05:23.480 --> 1:05:29.000
<v Speaker 2>of things. It was it was probably an outdated model

1:05:29.120 --> 1:05:32.120
<v Speaker 2>that had to change, and it just took it just

1:05:32.160 --> 1:05:35.880
<v Speaker 2>too a thunderbolt like this. And so it gives a

1:05:35.920 --> 1:05:38.440
<v Speaker 2>tour a lot more flexibility going forward business wise and

1:05:38.760 --> 1:05:46.320
<v Speaker 2>how they can, how they can sorry, sorry you. By

1:05:46.360 --> 1:05:49.600
<v Speaker 2>getting out of that charitable model. They can still give

1:05:49.720 --> 1:05:51.720
<v Speaker 2>all the money they want to charity, but they do

1:05:51.840 --> 1:05:53.840
<v Speaker 2>become much more flexible as a business.

1:05:56.200 --> 1:05:58.960
<v Speaker 4>Alan. But now, as I read that release today and

1:05:59.040 --> 1:06:02.960
<v Speaker 4>maybe nderstand this correctly, I thought that, well, just to

1:06:03.000 --> 1:06:05.439
<v Speaker 4>read it straight from it separately, PJ Turing will remain

1:06:05.520 --> 1:06:07.600
<v Speaker 4>in place as a five O one C six tax

1:06:07.680 --> 1:06:11.040
<v Speaker 4>exempt organization that retains administrative oversight of events and those

1:06:11.080 --> 1:06:14.600
<v Speaker 4>assets contributed by the PHA Tour. So does that mean

1:06:14.680 --> 1:06:17.880
<v Speaker 4>the PJ Tour events that we've known for a long

1:06:18.000 --> 1:06:23.840
<v Speaker 4>time will continue to be not for what tax part

1:06:23.880 --> 1:06:27.240
<v Speaker 4>of a tax exempt system. Was unclear on that at all.

1:06:27.680 --> 1:06:30.120
<v Speaker 4>Is the whole umbrell a thing now a for profit

1:06:30.200 --> 1:06:32.840
<v Speaker 4>business or is there this separate thing, the PJ tour

1:06:32.960 --> 1:06:35.800
<v Speaker 4>events that sort of goes down it's old path.

1:06:37.120 --> 1:06:38.760
<v Speaker 2>I think they're good. I think it's the latter where

1:06:39.120 --> 1:06:41.680
<v Speaker 2>I mean the tours. The tour has just been this

1:06:41.800 --> 1:06:44.720
<v Speaker 2>umbrell organization, like every tournament is its own entity that

1:06:44.800 --> 1:06:49.480
<v Speaker 2>has its own charitable you know, apparatus that runs the

1:06:49.520 --> 1:06:49.800
<v Speaker 2>whole thing.

1:06:49.840 --> 1:06:52.200
<v Speaker 4>Is they always say you can't get the volunteers without that.

1:06:53.040 --> 1:06:55.760
<v Speaker 2>Yeah, So so I think that model will remain in

1:06:55.840 --> 1:06:58.600
<v Speaker 2>place where these these events will will continue to be

1:06:58.760 --> 1:07:02.240
<v Speaker 2>run locally and the money will go to the local charities.

1:07:02.280 --> 1:07:05.680
<v Speaker 2>But as they integrate the live events and this larger schedule,

1:07:06.120 --> 1:07:08.640
<v Speaker 2>that's going to become a for profit business. And so

1:07:08.960 --> 1:07:10.800
<v Speaker 2>it sounds like it's kind of the best both worlds

1:07:10.800 --> 1:07:12.800
<v Speaker 2>for the tour where they they can still keep the

1:07:12.880 --> 1:07:16.520
<v Speaker 2>local control of their old traditional events, but now as

1:07:16.520 --> 1:07:20.280
<v Speaker 2>they embark down this new road, this parallel organization will

1:07:20.320 --> 1:07:22.440
<v Speaker 2>have a lot more flexibility and how it runs its business,

1:07:24.640 --> 1:07:24.800
<v Speaker 2>you know.

1:07:24.880 --> 1:07:27.720
<v Speaker 4>And that even though live golf has been a disaster

1:07:28.760 --> 1:07:33.040
<v Speaker 4>for the ratings disaster, and it's very limited sample that

1:07:33.120 --> 1:07:36.640
<v Speaker 4>we have on the CW we did we have seen

1:07:36.840 --> 1:07:39.480
<v Speaker 4>growing fan interest in terms of people actually showing up

1:07:39.520 --> 1:07:44.240
<v Speaker 4>for tournaments, and it may indicate that young people, especially

1:07:44.280 --> 1:07:47.760
<v Speaker 4>who didn't you grow up with the game as the

1:07:47.800 --> 1:07:50.240
<v Speaker 4>three of us did, really don't care whether it's fifty

1:07:50.280 --> 1:07:52.400
<v Speaker 4>four holes or seventy two holes, really doesn't care if

1:07:52.440 --> 1:07:54.600
<v Speaker 4>a shotgun or not. Just want to have a good

1:07:54.680 --> 1:07:58.880
<v Speaker 4>time and see competitive golf. As Allan is seventy times.

1:07:58.920 --> 1:08:00.880
<v Speaker 4>It's still a guy over at golf off plan a shot,

1:08:02.160 --> 1:08:05.240
<v Speaker 4>you know, and it's still a very difficult thing to

1:08:05.400 --> 1:08:07.920
<v Speaker 4>do well. So maybe that was part of the tea

1:08:08.040 --> 1:08:10.120
<v Speaker 4>in addition to the court system and other things that

1:08:10.240 --> 1:08:14.600
<v Speaker 4>play here, that might have been a very big reality

1:08:14.720 --> 1:08:17.160
<v Speaker 4>check for the for the PGA Tour. Along the same

1:08:17.200 --> 1:08:21.559
<v Speaker 4>lines of the part of me when Callaway bought Top Golf,

1:08:22.320 --> 1:08:25.360
<v Speaker 4>who would have expect to glorify driving rangers would become

1:08:25.439 --> 1:08:28.479
<v Speaker 4>the engine of your business, this big business that made

1:08:28.560 --> 1:08:32.280
<v Speaker 4>golf clubs. But that's what's happened, because you know, that's

1:08:32.320 --> 1:08:33.240
<v Speaker 4>what young people want.

1:08:33.640 --> 1:08:37.240
<v Speaker 1>Young people remember when Top I remember when Top Golf

1:08:37.320 --> 1:08:40.320
<v Speaker 1>came out, it was all everyone was allergic to it,

1:08:40.439 --> 1:08:43.320
<v Speaker 1>acting as though that's not golf, that's not you know,

1:08:43.479 --> 1:08:46.240
<v Speaker 1>that's not green grass, that's not Now there's more people

1:08:46.400 --> 1:08:49.040
<v Speaker 1>playing non green grass golf than there is playing green

1:08:49.080 --> 1:08:51.519
<v Speaker 1>grass golf. You know, if you can't beat them, join

1:08:51.560 --> 1:08:58.240
<v Speaker 1>them again. Business. Never underestimate the power of the dollar

1:08:59.560 --> 1:08:59.720
<v Speaker 1>I have.

1:09:00.040 --> 1:09:03.120
<v Speaker 2>I have four teenagers and they're their friends are like

1:09:03.200 --> 1:09:06.000
<v Speaker 2>my focus group on all of this because some of

1:09:06.040 --> 1:09:09.439
<v Speaker 2>them are into golf, and they're way more into live

1:09:09.479 --> 1:09:12.160
<v Speaker 2>golf than the PGA Tour because Lives has much better

1:09:12.360 --> 1:09:16.599
<v Speaker 2>social media stuff. It's much larger on TikTok. They they're

1:09:16.720 --> 1:09:21.519
<v Speaker 2>they're better on Instagram than the tour. And they they

1:09:21.760 --> 1:09:24.080
<v Speaker 2>like the they like the music, they like the whole thing.

1:09:24.280 --> 1:09:27.040
<v Speaker 2>And that's been very eye opening for me to realize,

1:09:27.160 --> 1:09:31.000
<v Speaker 2>like they they've bought into what's being sold and they

1:09:31.479 --> 1:09:33.639
<v Speaker 2>they they it resonates with them and Live has done

1:09:33.640 --> 1:09:36.800
<v Speaker 2>a good job catering to that market. And again Live

1:09:36.840 --> 1:09:39.760
<v Speaker 2>has never really shown the receipts. We don't know where

1:09:39.760 --> 1:09:42.280
<v Speaker 2>the data is derived from, but but they always say

1:09:42.320 --> 1:09:44.200
<v Speaker 2>that two thirds of their audience is forty five and

1:09:44.360 --> 1:09:46.760
<v Speaker 2>under it. You can't underestimate how important that is and

1:09:46.840 --> 1:09:49.320
<v Speaker 2>even if it's not a huge audience, that's what everyone's

1:09:49.360 --> 1:09:51.720
<v Speaker 2>been chasing forever. And if they can, if they can

1:09:51.800 --> 1:09:54.760
<v Speaker 2>continue to grow that that becomes that was. That's a

1:09:54.840 --> 1:09:57.600
<v Speaker 2>powerful force. And now the tour can tap into that.

1:09:57.760 --> 1:10:03.120
<v Speaker 2>I mean that it's like people our as are always

1:10:03.120 --> 1:10:07.680
<v Speaker 2>going to watch golf or older. But if you can

1:10:07.800 --> 1:10:11.560
<v Speaker 2>get people that like my kids' aides, that that's the

1:10:11.640 --> 1:10:15.000
<v Speaker 2>whole business right there. And Live Live was making inroads

1:10:15.000 --> 1:10:16.880
<v Speaker 2>and I think the tour recognized that the.

1:10:16.960 --> 1:10:23.760
<v Speaker 1>PGA Tour gets a fresh scorecard, a shedding of this

1:10:24.120 --> 1:10:29.479
<v Speaker 1>old white fuddy duddy skin that they needed to shed

1:10:29.520 --> 1:10:33.840
<v Speaker 1>a long time ago. This is you know, we've got,

1:10:34.040 --> 1:10:37.280
<v Speaker 1>you know, on the heels of COVID and a resurgence

1:10:37.479 --> 1:10:42.479
<v Speaker 1>of the amateur sort of you know game as we

1:10:42.600 --> 1:10:47.439
<v Speaker 1>know it gets to just we get to like stop,

1:10:47.560 --> 1:10:52.400
<v Speaker 1>you know, you know, we get to stop talking about

1:10:52.840 --> 1:10:59.160
<v Speaker 1>all of this stuff and get to like you know,

1:11:00.880 --> 1:11:03.960
<v Speaker 1>of ranking the best. We get to root you know,

1:11:04.080 --> 1:11:07.000
<v Speaker 1>we get to see Patrick Reid versus Jordan Spieth on

1:11:07.080 --> 1:11:10.439
<v Speaker 1>a regular but we get to see good guys versus

1:11:10.640 --> 1:11:13.799
<v Speaker 1>bad guys kind of stuff again on a regular basis.

1:11:13.880 --> 1:11:15.960
<v Speaker 1>Instead of what was going to be four times a year.

1:11:16.000 --> 1:11:20.560
<v Speaker 1>I mean, oh, it's like one big sort of ayahuasca,

1:11:20.800 --> 1:11:29.719
<v Speaker 1>you know, purgeon of all of this stuff. And let's

1:11:29.800 --> 1:11:30.080
<v Speaker 1>move on.

1:11:31.040 --> 1:11:31.240
<v Speaker 4>Yeah.

1:11:32.160 --> 1:11:36.880
<v Speaker 2>Trump, Well so that's interesting. I mean he's got a

1:11:36.960 --> 1:11:40.720
<v Speaker 2>lot of other yeah, but he now has he has

1:11:41.560 --> 1:11:44.240
<v Speaker 2>two more live events on his courses. And you know,

1:11:44.360 --> 1:11:46.599
<v Speaker 2>all he's ever wanted was to be the warm embrace

1:11:46.680 --> 1:11:49.680
<v Speaker 2>of the golf world. The RNA won't go to Turnberry,

1:11:50.520 --> 1:11:54.200
<v Speaker 2>the PJ of America took away the PG Championship, the

1:11:54.320 --> 1:11:57.439
<v Speaker 2>Tour took away his derial event. I mean, he's been

1:11:57.479 --> 1:11:59.200
<v Speaker 2>completely shut out of the game, and now all of

1:11:59.240 --> 1:12:01.800
<v Speaker 2>a sudden he's back the PGA Tour schedule. It's good

1:12:01.840 --> 1:12:05.360
<v Speaker 2>for Trump for sure. Whether it's good for golf and

1:12:06.280 --> 1:12:09.040
<v Speaker 2>that's the separate issue. But he's he's gonna he's going

1:12:09.080 --> 1:12:12.800
<v Speaker 2>to be loving this, and he did. You know, we've

1:12:12.840 --> 1:12:17.280
<v Speaker 2>talked about this. Trump has a he has this some

1:12:17.520 --> 1:12:20.400
<v Speaker 2>kind of genius where he can predict the future right,

1:12:20.479 --> 1:12:22.360
<v Speaker 2>like he said it, I could I could shoot a

1:12:22.400 --> 1:12:25.360
<v Speaker 2>guy on Fifth Avenue and my supporters wouldn't care. I mean,

1:12:25.479 --> 1:12:28.160
<v Speaker 2>he was right about that. Well, you remember his tweet

1:12:28.200 --> 1:12:31.479
<v Speaker 2>about he said all these PG tour guys. They should

1:12:31.479 --> 1:12:33.000
<v Speaker 2>go to live and take the money now because when

1:12:33.000 --> 1:12:34.800
<v Speaker 2>the merger comes, they're not going to get anything. I mean,

1:12:34.800 --> 1:12:38.639
<v Speaker 2>he tweeted that months ago. He was right, So he's

1:12:38.720 --> 1:12:40.680
<v Speaker 2>gonna he's going to be delighted by this whole thing.

1:12:41.960 --> 1:12:44.000
<v Speaker 2>Let me let me just address I've art. I mean,

1:12:44.040 --> 1:12:47.040
<v Speaker 2>my social media has been hilarious this morning. Is this

1:12:47.560 --> 1:12:49.120
<v Speaker 2>the most important question all this is it's good or

1:12:49.160 --> 1:12:51.120
<v Speaker 2>bad for my book? Right, Like, let's let's get down

1:12:51.160 --> 1:12:56.439
<v Speaker 2>to the real core issue here. But it's so funny.

1:12:56.439 --> 1:12:58.840
<v Speaker 2>I turned it in two nights ago, and uh, it

1:12:58.960 --> 1:13:02.200
<v Speaker 2>was a monumental f to get to the finish line. Clearly,

1:13:02.240 --> 1:13:04.240
<v Speaker 2>there's gonna be some there's gonna be some new stuff

1:13:04.320 --> 1:13:09.080
<v Speaker 2>on the last chapters out the window. But I I'm

1:13:09.120 --> 1:13:11.840
<v Speaker 2>happy it happened when it did, because if if all

1:13:11.880 --> 1:13:14.360
<v Speaker 2>this stuff came down is after the book was printed,

1:13:14.400 --> 1:13:17.120
<v Speaker 2>that would be really sad. So I will be reporting

1:13:17.200 --> 1:13:20.439
<v Speaker 2>my bottom off here and get the inside scoop on

1:13:20.479 --> 1:13:23.720
<v Speaker 2>how all this played out and everything that led to

1:13:23.800 --> 1:13:25.840
<v Speaker 2>this moment is so germane. I mean that there's there's

1:13:26.000 --> 1:13:29.360
<v Speaker 2>there's so much backstory and what was really happening by

1:13:29.400 --> 1:13:31.080
<v Speaker 2>in the scenes. It's in the page to the book.

1:13:31.200 --> 1:13:34.600
<v Speaker 2>So I'm choosing to look on the bright side that

1:13:34.720 --> 1:13:38.680
<v Speaker 2>the timing it wasn't too late, and it kind of

1:13:38.720 --> 1:13:41.240
<v Speaker 2>puts a bow on the whole thing, and this will

1:13:41.280 --> 1:13:44.320
<v Speaker 2>be the definitive account of how it all played out.

1:13:44.439 --> 1:13:50.000
<v Speaker 2>So the comments on my Twitter have been been quite funny.

1:13:51.280 --> 1:13:53.439
<v Speaker 2>I'm not sad, I'm not curled up in the feudal position.

1:13:53.520 --> 1:13:56.000
<v Speaker 2>I'm not in a dark room like Aaron Rodgers for

1:13:56.120 --> 1:13:58.880
<v Speaker 2>three days like it's all good. This is this puts

1:13:58.880 --> 1:14:02.760
<v Speaker 2>an exclamation point on this whole crazy project. So I

1:14:02.840 --> 1:14:03.519
<v Speaker 2>just carry on.

1:14:04.200 --> 1:14:10.559
<v Speaker 1>When you hit send, honest like, you know, what part

1:14:10.640 --> 1:14:14.479
<v Speaker 1>of you felt like something like this might happen between

1:14:14.640 --> 1:14:16.880
<v Speaker 1>the time you hit send and the time it actually,

1:14:17.160 --> 1:14:17.960
<v Speaker 1>you know, was printed.

1:14:18.800 --> 1:14:20.840
<v Speaker 2>Yeah, that's a great question. I mean the whole last

1:14:20.880 --> 1:14:23.640
<v Speaker 2>chapter was kind of looking into the future, and I

1:14:23.760 --> 1:14:26.000
<v Speaker 2>do talk at length about why it makes sense for

1:14:26.680 --> 1:14:28.680
<v Speaker 2>a merger to happen and how it could look. So

1:14:28.800 --> 1:14:32.840
<v Speaker 2>this is not a total shocker, and I was always

1:14:32.840 --> 1:14:34.640
<v Speaker 2>gonna have a chance to update it through probably through

1:14:34.680 --> 1:14:37.400
<v Speaker 2>the British Open you know, when there's probably going to

1:14:37.439 --> 1:14:39.360
<v Speaker 2>be a resolution of some sorts of the world ranking,

1:14:39.520 --> 1:14:42.640
<v Speaker 2>and so I was going to keep following this for

1:14:42.720 --> 1:14:46.519
<v Speaker 2>the next couple of months anyway. But yeah, that was

1:14:46.600 --> 1:14:49.439
<v Speaker 2>always the great anxiety. You know, what could what could happen?

1:14:50.720 --> 1:14:52.439
<v Speaker 2>It seemed like, you know, the court cases could have

1:14:52.439 --> 1:14:54.759
<v Speaker 2>gotten settled, that could have changed the structure of golf,

1:14:56.720 --> 1:15:00.400
<v Speaker 2>you know. I A merger always made sense. It always

1:15:00.400 --> 1:15:02.439
<v Speaker 2>seemed inevitable the way things were going. But I think

1:15:02.479 --> 1:15:05.800
<v Speaker 2>it's way sooner than anyone ever imagined. So I wasn't

1:15:05.920 --> 1:15:08.519
<v Speaker 2>totally worried about that. I thought that was you know,

1:15:08.600 --> 1:15:11.679
<v Speaker 2>that might happen in December, January, February, but the book

1:15:11.680 --> 1:15:14.240
<v Speaker 2>could already have been out by then. So yeah, it's

1:15:14.320 --> 1:15:17.680
<v Speaker 2>it's wild that it happened when it did, but it's advantageous,

1:15:17.680 --> 1:15:21.280
<v Speaker 2>I think, is now now it's changed. This was always

1:15:21.320 --> 1:15:23.160
<v Speaker 2>going to be the definitive account of how we got

1:15:23.200 --> 1:15:25.080
<v Speaker 2>to this moment, but it was a little bit of

1:15:25.120 --> 1:15:26.680
<v Speaker 2>a cliffhanger. Is how is it going to end? Well,

1:15:26.720 --> 1:15:30.040
<v Speaker 2>now we know the ending, so I'm happy. I think.

1:15:30.120 --> 1:15:31.960
<v Speaker 2>I think this is kind of a best case scenario.

1:15:32.080 --> 1:15:33.600
<v Speaker 2>But even though it's going to be to have a

1:15:33.640 --> 1:15:40.200
<v Speaker 2>lot more work, it's okay. I'll power through well while we're.

1:15:40.400 --> 1:15:44.120
<v Speaker 1>While we're addressing some internal stuff, we should also make

1:15:44.240 --> 1:15:48.519
<v Speaker 1>note of our sponsorship and Dormy Workshop, which makes quality

1:15:48.600 --> 1:15:51.880
<v Speaker 1>leather goods, and on the Firepitcollective dot com. In our

1:15:51.920 --> 1:15:55.240
<v Speaker 1>pitch shop we are have a limited supply only of

1:15:55.360 --> 1:15:59.160
<v Speaker 1>a new fire pit head cover by Dormy Workshop which

1:15:59.240 --> 1:16:04.640
<v Speaker 1>comes with a little matching pouch. And so go to

1:16:04.680 --> 1:16:07.120
<v Speaker 1>firepic Collective dot com and support the cause. But Alan,

1:16:07.360 --> 1:16:09.120
<v Speaker 1>how many how many live events have you gone to?

1:16:11.240 --> 1:16:15.200
<v Speaker 2>I'd have to total that up. I mean most of them,

1:16:15.560 --> 1:16:18.840
<v Speaker 2>you can. I can say that I was. I was.

1:16:20.360 --> 1:16:23.360
<v Speaker 2>I didn't do the big international ones, but uh, you know,

1:16:23.439 --> 1:16:25.080
<v Speaker 2>I was. I was certainly. And it was interesting because

1:16:25.080 --> 1:16:26.720
<v Speaker 2>I was in Mexico and I was in Tucson at

1:16:26.720 --> 1:16:29.679
<v Speaker 2>the start of this year, and things were changing fast,

1:16:29.760 --> 1:16:32.519
<v Speaker 2>and you could feel the jitters because the piff guys

1:16:32.560 --> 1:16:36.200
<v Speaker 2>that's sort of taken control and they were mandating. There

1:16:36.240 --> 1:16:37.559
<v Speaker 2>was a lot more governance, so it was a lot

1:16:37.600 --> 1:16:41.240
<v Speaker 2>more oversight. Last year they were they were just trying

1:16:41.280 --> 1:16:43.160
<v Speaker 2>to launch. It was very chaotic in the wake of

1:16:43.240 --> 1:16:46.280
<v Speaker 2>Phil's comments. Everything. Everything was happening really fast, and they

1:16:46.320 --> 1:16:48.280
<v Speaker 2>were spending like crazy because they just had to get

1:16:48.360 --> 1:16:53.519
<v Speaker 2>off the ground and the start of this year it

1:16:53.640 --> 1:16:56.360
<v Speaker 2>was edgy. I mean, someone who's really dialed into what's

1:16:56.400 --> 1:16:58.720
<v Speaker 2>happened and out there on Live said to me coming

1:16:58.800 --> 1:17:01.280
<v Speaker 2>out of out of Tuson, He's like, I'm worried about

1:17:01.280 --> 1:17:04.479
<v Speaker 2>this whole thing. Like it's we're on the edge right now.

1:17:04.680 --> 1:17:13.519
<v Speaker 2>There's the players, we're we're feeling the anxiety because they

1:17:13.640 --> 1:17:16.720
<v Speaker 2>basically Live accelerated scheduled by a full year. You know

1:17:16.760 --> 1:17:18.639
<v Speaker 2>that the team build that wasn't supposed to happen until

1:17:18.640 --> 1:17:21.000
<v Speaker 2>twenty twenty four, but they very smartly said, this is

1:17:21.080 --> 1:17:24.000
<v Speaker 2>the best thing we have going, let's accelerate it. And

1:17:24.120 --> 1:17:27.200
<v Speaker 2>so you know there's only originally there's only gonna be

1:17:27.240 --> 1:17:30.360
<v Speaker 2>ten events this year and fourteen next year. They moved

1:17:30.439 --> 1:17:33.000
<v Speaker 2>that up and so there was this this feeling of

1:17:33.800 --> 1:17:35.960
<v Speaker 2>the ground was shifting beneath their feet, and there was

1:17:36.280 --> 1:17:37.760
<v Speaker 2>there were a lot of jitters. And then then they

1:17:37.800 --> 1:17:40.280
<v Speaker 2>went to Australia and that was a huge shot of

1:17:40.960 --> 1:17:43.880
<v Speaker 2>adrenaline for the whole organization and confidence and people kind

1:17:43.880 --> 1:17:45.519
<v Speaker 2>of said, Okay, I can see what what Live Golf

1:17:45.640 --> 1:17:46.720
<v Speaker 2>is going to be. You know, we're gonna go to

1:17:46.800 --> 1:17:49.000
<v Speaker 2>these markets, We're gonna we're gonna go to places where

1:17:49.000 --> 1:17:52.479
<v Speaker 2>they haven't seen big time golf, And coming out of

1:17:52.520 --> 1:17:54.720
<v Speaker 2>that there was a whole totally different feeling like, Okay,

1:17:54.760 --> 1:17:56.960
<v Speaker 2>we've kind of found our footing. You know, the Tulsa

1:17:57.200 --> 1:18:01.240
<v Speaker 2>event was by far the biggest crowd they never had domestically,

1:18:01.760 --> 1:18:03.759
<v Speaker 2>you had the Masters, you had Brooks win the PGA,

1:18:03.920 --> 1:18:08.680
<v Speaker 2>Like there was a real momentum out there. So I've

1:18:08.720 --> 1:18:12.799
<v Speaker 2>never I never felt like LIVE was gonna I've always

1:18:12.960 --> 1:18:15.200
<v Speaker 2>talking to the people at the top like they they

1:18:15.360 --> 1:18:18.000
<v Speaker 2>they've had ten year models, financial models like they have

1:18:18.840 --> 1:18:21.640
<v Speaker 2>they have commitments going way out into the future. So

1:18:21.840 --> 1:18:24.040
<v Speaker 2>I was never worried that Live was gonna was going

1:18:24.120 --> 1:18:26.280
<v Speaker 2>to go away, but it felt like there was There

1:18:26.360 --> 1:18:28.800
<v Speaker 2>was there was. It was tense internally as it was

1:18:28.800 --> 1:18:31.640
<v Speaker 2>sort of this battle for supremacy. Part of that was,

1:18:32.240 --> 1:18:34.320
<v Speaker 2>you know, this guy Magie els Roar, he'd been the

1:18:34.400 --> 1:18:37.760
<v Speaker 2>day to day shot caller. He got pushed out, like

1:18:38.280 --> 1:18:42.000
<v Speaker 2>there was a lot happening behind the scenes, and so

1:18:43.080 --> 1:18:46.200
<v Speaker 2>I feel like this is the best thing that could

1:18:46.200 --> 1:18:49.360
<v Speaker 2>have happened to Live clearly, like their future is now defined,

1:18:50.000 --> 1:18:51.880
<v Speaker 2>their their mission is clear.

1:18:52.320 --> 1:18:52.400
<v Speaker 4>And.

1:18:54.280 --> 1:18:56.400
<v Speaker 2>There's there's just there's been a resolution that that that

1:18:56.520 --> 1:18:59.320
<v Speaker 2>that was needed because it was a very free wheeling

1:18:59.600 --> 1:19:02.120
<v Speaker 2>kind of energy around that place. They were making it

1:19:02.200 --> 1:19:06.240
<v Speaker 2>up as they went along, and it worked like they

1:19:06.280 --> 1:19:10.160
<v Speaker 2>got what they wanted. But things are going to settle

1:19:10.200 --> 1:19:12.400
<v Speaker 2>down now there Now the tumult's gonna be get on

1:19:12.400 --> 1:19:16.040
<v Speaker 2>the PGA tour, selling this to the players, pushing this

1:19:16.200 --> 1:19:20.600
<v Speaker 2>through all the various boards, finalizing the schedule. What it

1:19:20.680 --> 1:19:22.840
<v Speaker 2>all means that it's kind of like the burden, the

1:19:22.920 --> 1:19:24.960
<v Speaker 2>burden has shifted. You know, Live had to prove it

1:19:25.080 --> 1:19:28.840
<v Speaker 2>was viable. It had to, it had to launch. It

1:19:28.960 --> 1:19:31.400
<v Speaker 2>did had enough success that the tour had to had

1:19:31.439 --> 1:19:33.240
<v Speaker 2>to you know, it was a reckoning for the tour.

1:19:33.320 --> 1:19:36.479
<v Speaker 2>And so now now that the burden of proof is

1:19:36.560 --> 1:19:39.160
<v Speaker 2>on the PGA tour to make this work. And so

1:19:39.280 --> 1:19:42.040
<v Speaker 2>it's it's incredible how fast this is all flipped.

1:19:43.520 --> 1:19:45.160
<v Speaker 1>Michael, Where do you? Where do you? Where do you?

1:19:45.960 --> 1:19:47.679
<v Speaker 1>How do you make peace? How do you make peace

1:19:47.760 --> 1:19:50.040
<v Speaker 1>with all this? Where do you go from here? I mean,

1:19:51.880 --> 1:19:57.040
<v Speaker 1>your purity is has been compromised. I feel like in

1:19:57.200 --> 1:19:59.760
<v Speaker 1>terms of like now what for now? What for a

1:19:59.800 --> 1:20:00.400
<v Speaker 1>guy I like you?

1:20:01.160 --> 1:20:03.439
<v Speaker 4>I mean it kind of goes to what you said, earlier, Matt.

1:20:03.520 --> 1:20:07.720
<v Speaker 4>You know, they can't take golf away from me, the

1:20:07.800 --> 1:20:09.680
<v Speaker 4>game that you and I have loved, you know, all

1:20:09.720 --> 1:20:13.600
<v Speaker 4>our lives. It kind of makes me double down on

1:20:13.680 --> 1:20:18.760
<v Speaker 4>my own golfing experience, playing golf with my friends. That's

1:20:18.800 --> 1:20:21.120
<v Speaker 4>how I started this game, and that has sustained me

1:20:21.600 --> 1:20:26.559
<v Speaker 4>all my life. Nothing changes there, If anything, it probably

1:20:26.600 --> 1:20:30.720
<v Speaker 4>only makes it a little deeper. You know, I don't

1:20:30.720 --> 1:20:33.040
<v Speaker 4>think I'm different than anybody else. I'm always trying to

1:20:33.240 --> 1:20:35.840
<v Speaker 4>learn something about how the world really works.

1:20:36.600 --> 1:20:38.000
<v Speaker 1>So you know, I have my own.

1:20:39.439 --> 1:20:44.760
<v Speaker 4>Idealism in standards. You know, I think Brooks Kopka lied

1:20:44.880 --> 1:20:48.200
<v Speaker 4>his way out of that thing on the fifteenth at

1:20:48.240 --> 1:20:50.720
<v Speaker 4>Augusta this year. I think it would have been much

1:20:50.840 --> 1:20:54.679
<v Speaker 4>better for everybody had he just said, yes, something happened

1:20:54.720 --> 1:20:56.839
<v Speaker 4>there and taking the shots. But that's not what happened.

1:20:57.360 --> 1:21:01.840
<v Speaker 4>So you can have your own little vision of how

1:21:01.920 --> 1:21:04.680
<v Speaker 4>the world should work, and that's great and we all

1:21:04.760 --> 1:21:06.720
<v Speaker 4>have that. And then if you want to be a

1:21:06.800 --> 1:21:09.400
<v Speaker 4>person at large in the world, you better try to

1:21:09.479 --> 1:21:13.040
<v Speaker 4>understand how the world really works. And you know this

1:21:13.320 --> 1:21:15.919
<v Speaker 4>our twenty ment Solve Been Together has been a discourse

1:21:16.000 --> 1:21:20.200
<v Speaker 4>for me in it. Watching Jay Monahan's body language with Yair,

1:21:20.479 --> 1:21:23.720
<v Speaker 4>you know, has been part of it. Seeing as we've

1:21:24.240 --> 1:21:26.200
<v Speaker 4>you know, you guys have have lined up the you know,

1:21:26.360 --> 1:21:30.040
<v Speaker 4>the the raith Yon common and the judicial process and

1:21:30.120 --> 1:21:32.600
<v Speaker 4>how that comes together the crowds that where do they

1:21:32.640 --> 1:21:35.120
<v Speaker 4>really have the big crowds? Was it in the two

1:21:35.200 --> 1:21:38.760
<v Speaker 4>side event in Australia and Australia as well? Yeah, yeah,

1:21:39.400 --> 1:21:43.960
<v Speaker 4>excuse me, and so you know, it's it's both, Matt,

1:21:44.040 --> 1:21:49.080
<v Speaker 4>it's uh, you know, we're It is another illustration of

1:21:49.160 --> 1:21:52.240
<v Speaker 4>everything that you learn from reading you know, Shakespeare and

1:21:52.280 --> 1:21:55.160
<v Speaker 4>Mario Puzo and everything else. How the world really works.

1:21:55.200 --> 1:21:58.519
<v Speaker 4>You can't put your head in the sand and ignore it.

1:22:01.960 --> 1:22:11.240
<v Speaker 4>And life's interesting and it's I don't know, I think

1:22:11.280 --> 1:22:16.200
<v Speaker 4>it's kind of I feel kind I feel personally queasy

1:22:16.560 --> 1:22:22.200
<v Speaker 4>about this thing because I think money is corrupting in general.

1:22:24.320 --> 1:22:27.439
<v Speaker 4>I mean, I know Alan only said this innocently, but

1:22:27.640 --> 1:22:30.519
<v Speaker 4>Alan's question is it good for the book? I mean

1:22:30.560 --> 1:22:34.800
<v Speaker 4>that there's a question of commerce behind that. You know,

1:22:34.960 --> 1:22:37.200
<v Speaker 4>the book should be the book. If people get drawn

1:22:37.240 --> 1:22:38.640
<v Speaker 4>to the book or not, well that's sort of like

1:22:38.760 --> 1:22:41.439
<v Speaker 4>out of your control. But in fact, but the world,

1:22:41.560 --> 1:22:44.080
<v Speaker 4>the real world is yeah, This is good for the book,

1:22:44.160 --> 1:22:46.720
<v Speaker 4>more people interested in how this whole Live thing got

1:22:46.760 --> 1:22:49.720
<v Speaker 4>to where it is. So I think money is corrupting.

1:22:49.840 --> 1:22:54.000
<v Speaker 4>It troubles me on every level, and I think we're

1:22:54.000 --> 1:22:58.240
<v Speaker 4>seeing it here. You know, Monahan had a stand, Rory

1:22:58.280 --> 1:23:05.640
<v Speaker 4>had a stand, and in money collapsed those stands. But also, okay, now,

1:23:05.680 --> 1:23:07.280
<v Speaker 4>what are you going to learn from that that you're

1:23:07.320 --> 1:23:08.640
<v Speaker 4>going to apply it to your own life and how

1:23:08.680 --> 1:23:10.599
<v Speaker 4>you think about life and how you vote and how

1:23:10.640 --> 1:23:11.679
<v Speaker 4>you read and everything else.

1:23:14.080 --> 1:23:16.639
<v Speaker 2>Well that that's really well said. That's probably a great

1:23:16.640 --> 1:23:19.719
<v Speaker 2>place to end it, because it's a complicated day for golf,

1:23:19.880 --> 1:23:22.240
<v Speaker 2>not just the logistics of how this is going to work,

1:23:22.320 --> 1:23:25.680
<v Speaker 2>but emotionally for all of us. Like we've been on

1:23:25.760 --> 1:23:29.759
<v Speaker 2>this roller coaster ride for the last you know, essentially

1:23:29.800 --> 1:23:31.880
<v Speaker 2>a year. It's excuse me, also a year to the

1:23:31.960 --> 1:23:35.040
<v Speaker 2>day since Live held its first tournament. But there was

1:23:35.120 --> 1:23:37.680
<v Speaker 2>this long drum beat leading up to it, including the

1:23:37.760 --> 1:23:43.080
<v Speaker 2>Michelson comments, but even beyond that, the whole issue. My

1:23:43.200 --> 1:23:47.160
<v Speaker 2>cat's on the keyboard here, cat, you know all the

1:23:47.360 --> 1:23:50.800
<v Speaker 2>uh it started with the PGL. I mean, this has

1:23:50.840 --> 1:23:53.120
<v Speaker 2>been a background issue at the highest levels of professional

1:23:53.200 --> 1:23:56.439
<v Speaker 2>golf for five years, six years. I mean that the

1:23:56.520 --> 1:24:01.000
<v Speaker 2>first news break about the about the PGL in twenty eighteen,

1:24:01.600 --> 1:24:06.000
<v Speaker 2>and this is hovered over the sport and so we

1:24:06.120 --> 1:24:09.719
<v Speaker 2>finally know how the story ends. Some details to be sorted,

1:24:09.760 --> 1:24:15.000
<v Speaker 2>but a quite a thunderbolt here on Tuesday morning, June sixth.

1:24:16.280 --> 1:24:18.439
<v Speaker 2>We will continue to make sense of all this year

1:24:18.439 --> 1:24:20.759
<v Speaker 2>at the Firepit Collective. I'm sure there'll be some typing

1:24:20.840 --> 1:24:23.880
<v Speaker 2>done in the coming days and probably some more podcasting,

1:24:24.000 --> 1:24:27.519
<v Speaker 2>but I think this was a great opening salvo to

1:24:28.040 --> 1:24:33.280
<v Speaker 2>understand what just happened. So Michael Bamberger, Matt Janella, appreciate

1:24:33.320 --> 1:24:36.799
<v Speaker 2>all your thoughts here. We're gonna wrap up this podcast,

1:24:37.400 --> 1:24:39.519
<v Speaker 2>but we'll be back in your year soon, so thanks

1:24:39.520 --> 1:24:41.040
<v Speaker 2>for listening. That's the end.

1:24:43.720 --> 1:24:45.080
<v Speaker 1>I'm Ben Big again.

1:24:45.120 --> 1:24:48.599
<v Speaker 3>I played the wind, made a fortune.

1:24:48.640 --> 1:24:52.479
<v Speaker 1>When my ship came in, I ran the table and

1:24:52.760 --> 1:24:53.920
<v Speaker 1>I thought I could fall.

1:24:54.360 --> 1:24:56.120
<v Speaker 3>Then the win hit me.

1:24:56.320 --> 1:24:57.679
<v Speaker 4>Lack a can in the ball.

1:25:00.160 --> 1:25:05.200
<v Speaker 1>No, I can't shake this losing streak. Every road I

1:25:05.400 --> 1:25:07.280
<v Speaker 1>take is a dead hand street.

1:25:09.439 --> 1:25:13.000
<v Speaker 3>I got thoughts in my head, can't get them out,

1:25:13.760 --> 1:25:16.759
<v Speaker 3>trying not to think what I'm thinking about.

1:25:17.080 --> 1:25:20.599
<v Speaker 4>I've got thoughts in my head, can't get them out.

1:25:21.400 --> 1:25:24.400
<v Speaker 3>Trying not to think what I'm thinking about

1:25:28.680 --> 1:25:28.720
<v Speaker 4>H