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Speaker 1: If you're building some scratch you literally need people not

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Speaker 1: to construct the stage. You have to understand how many

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Speaker 1: porta parties you need. You know how many security you need.

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Speaker 1: Like there's parmenting things you have to go through the city,

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Speaker 1: so you have to you have to have relationships in

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Speaker 1: the city now right, It's like you know how you're

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Speaker 1: gonna pay for this thing where you need sponsorship, but

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Speaker 1: like who's gonna teach sponsorships? And then you really realize

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Speaker 1: there's a lot of moving parts and you have to

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Speaker 1: be able to build a team and you have to

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Speaker 1: be able to like trust other people on your team

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Speaker 1: to also be able to like know what they're doing.

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Speaker 2: He everybody, welcome to another episode of about Anomics. I'm

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Speaker 2: your host, Brandan Butler, found the CEO Butter yt L

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Speaker 2: and today we got my guy in the building fresh

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Speaker 2: off the plane, well you know, fresh off basically basically

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Speaker 2: basically still still getting respected this air in Atlanta.

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Speaker 3: You know what I'm saying.

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Speaker 2: But the one only mister Jordan Gibbs. Man, Gibbs, how

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Speaker 2: you're doing, bro.

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Speaker 4: I'm good. I'm good man.

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Speaker 1: Appreciate you having me like it's been a long time coming.

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Speaker 1: So I'm excited to be here.

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Speaker 3: I just believe you get back in the country.

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Speaker 2: Dog.

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Speaker 3: I think he was coming back.

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Speaker 4: I questioned it. I think I was coming back.

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Speaker 3: For a minute, I think y'all left somebody out there.

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Speaker 3: Metter fact, we did.

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Speaker 1: And he actually came back the last day his visa.

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Speaker 1: His visa was expiring. He had to fly to Amsterdam.

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Speaker 1: He couldn't catch a flight directly back here, but he

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Speaker 1: couldn't stay in the country. We had to fly to

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Speaker 1: Amsterdam to get out. That's all we stayed in our say.

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Speaker 2: Man, hey, man, well look man, congratulations and everything y'all doing. Man,

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Speaker 2: For those that don't know, this is one part of

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Speaker 2: Milk and Cookies, you know what I'm saying, which also

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Speaker 2: just did the amazing Milk and Cookies music face that

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Speaker 2: was officially called in Africa to South Africa. Yeah yeah, yeah,

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Speaker 2: man Like, So we don't get into that in a second. Man,

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Speaker 2: we won't get into that in a second. But just

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Speaker 2: for those who don't know, man like, tell people what

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Speaker 2: milking cookies is.

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Speaker 4: Bro yeah, man, milking cookies.

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Speaker 1: Uh, it's a music start as the music festival, right.

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Speaker 1: So the whole idea was, you know, we think about milk.

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Speaker 1: Milk is you know, obviously it's an iconic thing. You know,

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Speaker 1: cookies are iconic thing, but together it's one of the

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Speaker 1: greatest duos you could have possibly we imagine in anything, right,

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Speaker 1: in food and sports, whatever. Milking Cookies makes you smile,

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Speaker 1: takes you to a child like place, right, and it

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Speaker 1: brings people together. And the idea for Milking Cookies is like,

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Speaker 1: how do we how do we create a platform that's

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Speaker 1: based around music that we can bring different genres of

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Speaker 1: music together and kind of make our own kind of pairings.

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Speaker 1: And that became Milking Cookies. And then we wanted to

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Speaker 1: be diverse. We want you to come to our experience

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Speaker 1: of ours and meet a friend, you know, and leave

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Speaker 1: and be like, yo, I remember that's where I met Brandon.

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Speaker 1: It was that Milking Cookies. You know, we just had

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Speaker 1: a couple of drinks in the VIP area kch and

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Speaker 1: just came on like that's that's that's the feeling we

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Speaker 1: always want to create. So that's that's one part of it,

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Speaker 1: which is the festival, and then we've also branched into

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Speaker 1: now Milking Cookies Music Week, which is really adding on

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Speaker 1: some more kind of edutainment components to it with panel series,

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Speaker 1: with writing camps, you know, really kind of unpacking what

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Speaker 1: the music industry is and how music kind of affects

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Speaker 1: all these other industries as well.

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Speaker 4: So you know, that's it in a nutshell.

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Speaker 2: Yeah, man, y'all built something amazing. I mean I remember

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Speaker 2: going to book Way before we knew each other. Yeah,

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Speaker 2: I remember I went to see a currency was Cookies events.

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Speaker 2: You know what I'm saying. I just big currency fans.

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Speaker 2: I was just out there, you know. I just remember

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Speaker 2: that experience was just a dope vibe. And I mean

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Speaker 2: that was years ago. Man, Like what was one of

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Speaker 2: the first shows that y'all did.

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Speaker 1: So the founders we've been together since we all met

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Speaker 1: at Morehouse really and so we've been together since, like,

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Speaker 1: you know, two thousand and seven. So our first, our

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Speaker 1: first ever show was promoting wil A at the Loft

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Speaker 1: and like nine. But I think we've had a lot

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Speaker 1: of a number of you know, those kind of first

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Speaker 1: artists to come through the market that were really great.

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Speaker 1: But I think probably the one that I mean sticks

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Speaker 1: out the most was probably Kendrick Lamar in twenty eleven.

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Speaker 4: We had him at the Old Masquerade.

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Speaker 1: Yeah, that's so I feel like I'm like really Atlanta,

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Speaker 1: like the old Masquerade, Yeah, I got no old things

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Speaker 1: now that don't exist anymore.

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Speaker 4: The old Masquerade with the flour used to bounce.

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Speaker 1: Yeah, But I was like right after Section eighty dropped

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Speaker 1: and we had him form Dom Kennedy opened up. So

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Speaker 1: how the prints opened up, This group University opened up,

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Speaker 1: and then Titty Boy came out and did a guest

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Speaker 1: appearance before he was two chains and so but that

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Speaker 1: was the first show we like invested money into, and

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Speaker 1: you know, we went to school, we learned a lot

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Speaker 1: of we learned a lot of learn a lot of

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Speaker 1: things to that show. But then also I think a

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Speaker 1: lot a lot of the key players in the city

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Speaker 1: saw that we were real about what we were doing,

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Speaker 1: and it put us on a whole nother trajectory for

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Speaker 1: us to be where we are now. So that was

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Speaker 1: like a I remember that on was it was Pivotal

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Speaker 1: and me and my partner Chase for you know, buying

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Speaker 1: pizza for Kendrick Lamar's team. And then we had a

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Speaker 1: bunch of students who were working with us, and one

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Speaker 1: of the guys like stole a box of pizza from

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Speaker 1: Ketchrick's manager and then we had to like find a

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Speaker 1: guy and Ketchrick's managers like it was my food. I'm like,

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Speaker 1: we reready delivered it, and I'm like, I don't really,

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Speaker 1: I'm the twenty one. I'm just like figuring stuff out.

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Speaker 1: So but yeah, we went through a lot of learnings

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Speaker 1: in that in that timeframe.

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Speaker 2: So, I mean it's been it's been all kind of

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Speaker 2: stuf because I mean y'all were doing like d M

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Speaker 2: hip hop, Like y'all were bringing all kind of vibes together. Yeah,

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Speaker 2: it wasn't just like we're just doing a hip hop

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Speaker 2: show or like an urban show like That's that's how

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Speaker 2: it's always kind of been, right, Yeah.

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Speaker 1: Yeah, exactly when we think of milk and cookies, that's

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Speaker 1: exactly what we kind of stand for. It's like, you can,

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Speaker 1: you know, we can put people together that you wouldn't

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Speaker 1: expect to see. You know, you might see Santi gold

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Speaker 1: and Asat Rocky on the stage or whatever. Right, It's

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Speaker 1: like these genres that you wouldn't normally think would mix,

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Speaker 1: but they actually go really well together.

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Speaker 4: And I think you.

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Speaker 1: See that there's really a lot of in DJ culture now, right,

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Speaker 1: Like like parties like mash up right, like the idea

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Speaker 1: of taking things that exist separately and kind of remixing

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Speaker 1: how people experience them and feel them.

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Speaker 4: It becomes a whole nother thing on its own.

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Speaker 1: Like we always come from different backgrounds where we you know,

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Speaker 1: I grew up in New York until I was like seventeen,

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Speaker 1: and like, you know, the one thing about growing up

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Speaker 1: in New York is like you get exposed to all

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Speaker 1: kinds of cultures. Yeah, every day, whether you want to

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Speaker 1: or not. Right, Like you hear things, you see things,

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Speaker 1: and so you know, I think my perspective on like

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Speaker 1: these other genres of music and other cultures just like

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Speaker 1: some how it was in me without even realizing it.

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Speaker 1: And so when we started putting things into the world,

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Speaker 1: and music is such like a spiritual thing to put

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Speaker 1: into the world and like amplify, you know, some of

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Speaker 1: those things are started coming out naturally. Being like Okay,

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Speaker 1: I want to like I want people to understand that,

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Speaker 1: you know, black people, but people in general are much

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Speaker 1: more alike than they really even they realize, you know,

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Speaker 1: And what better way to do that than through music,

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Speaker 1: you know, putting people on stages that we believe in

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Speaker 1: and resonate with their messaging. You know, so everything is

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Speaker 1: really intentional. Like we're putting somebody on stage is very intentional.

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Speaker 1: We're trying to take somebody across the world is very intentional.

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Speaker 2: You know, what was it like when y'all were playing

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Speaker 2: that stuff, because I mean it sounds like intentionality of

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Speaker 2: just you know, diversity has kind of always been in it.

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Speaker 2: Like how did y'all even come together with that idea in.

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Speaker 3: The first place?

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Speaker 2: Uh, for like milk and cookies, just saying like we

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Speaker 2: want to do something different, but we want to do

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Speaker 2: it like with this again a different kind of vibe

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Speaker 2: bringing all these kind of mus because again, y'all met

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Speaker 2: each other in college, Like y'all didn't go up together, right,

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Speaker 2: So y'all were all strangers.

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Speaker 3: Yeah, and then y'all came together.

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Speaker 2: But like, what was it that brought y'all together but

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Speaker 2: also made y'all say, like, yeah, we all agree with

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Speaker 2: the same vision of you know, putting a different kind

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Speaker 2: of vibe out here for evince and entertainment.

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Speaker 1: And yeah, yeah, I think when we were in school.

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Speaker 1: But as far as four main partners Chases from New York,

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Speaker 1: so I knew him since we were like fifteen years old.

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Speaker 1: We were doing teen clubs and stuff. We promoted you know,

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Speaker 1: Jewel Santana and Chris Brown and yeah, we were like

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Speaker 1: sixteen years old, right, So like so I already knew

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Speaker 1: who he was. I met Kevin and Greg in school

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Speaker 1: and because well we had a lot of friends with

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Speaker 1: other schools, you know, so like we spent time at

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Speaker 1: Emory and Kansas State and the UGA and Georgia State,

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Speaker 1: and we realized at that time everybody was like partying

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Speaker 1: in their own silos, but the similar stuff. It was

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Speaker 1: like everybody's playing beer pong just in their own like

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Speaker 1: they don't they don't even know these other spaces or

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Speaker 1: other kids are doing the same thing.

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Speaker 4: So the idea was really like how do we literally

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Speaker 4: how do we.

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Speaker 1: Like show our version of Atlanta, Like how do we

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Speaker 1: show these students that they have a lot in common?

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Speaker 1: Like how do we create a place that becomes a

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Speaker 1: meeting ground for everybody? And that was really the genesis

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Speaker 1: of like you know why we even kind of started this,

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Speaker 1: Uh started started producing shows and funny not funny, but

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Speaker 1: like the Kendrick Lamar show we did was actually after

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Speaker 1: a whole like we did a week long panel series

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Speaker 1: called on Music as a Natural Resource, and we actually

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Speaker 1: partnered with the United Nations on that because they had

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Speaker 1: this document they were working on uh that was called

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Speaker 1: it was called it was called Music as Natural Resource,

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Speaker 1: and it was looking at how music is used and

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Speaker 1: all these different pillars for like trauma survivors for Economic Development,

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Speaker 1: like they had five of them, and so we took

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Speaker 1: each pillar and put them on a different campus in Atlanta,

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Speaker 1: and then we did panels on those campuses based around

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Speaker 1: their like their strengths, Like so Emory we did the

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Speaker 1: Trauma Survivors one because Emory Hospital, et cetera.

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Speaker 4: Like Morehouse we did Music for Economic Development.

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Speaker 1: Because you know, that's more else's about that, right, So

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Speaker 1: we basically we did these panels. We also like were

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Speaker 1: promoting the show at each campus throughout the week. So

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Speaker 1: that show was really important to us because it was

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Speaker 1: the first time we were able to branch out throughout

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Speaker 1: the city and be like, all right, we're going to

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Speaker 1: all these campuses talking about all these things we're seeing,

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Speaker 1: and we're bringing it back into one space, you know.

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Speaker 1: So yeah, I mean that's that's really why that that's

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Speaker 1: really each Guilts of Everything was really about community and

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Speaker 1: bring people together, and how do we do that in

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Speaker 1: our way?

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Speaker 4: Right?

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Speaker 3: And just for the record, y'all were one of the

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Speaker 3: first ones actually bring.

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Speaker 2: Kendrick to Atlanta, right, yeah, yeah, yeah, v first like

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Speaker 2: officially y'all, Like how did.

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Speaker 3: That all come together? Man?

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Speaker 4: I can't tell because I don't make sure.

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Speaker 2: I want to make sure y'all get the credit for

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Speaker 2: putting this thing in because y'all were for people, even

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Speaker 2: like Gain.

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Speaker 3: I remember section eighty, I remember that.

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Speaker 4: Yeah, yeah, yeah, you know, I don't know.

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Speaker 1: I don't know if we were the first first because

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Speaker 1: I felt like Kendrick, I feel like Artis were coming

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Speaker 1: through Atlanta already, but that was a major show and

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Speaker 1: at the time that was like I think it was

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Speaker 1: the first show. I remember, I hadn't seen him in

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Speaker 1: Atlanta before, so and it.

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Speaker 4: Was twenty eleven.

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Speaker 1: It was still like, you know, like we paid less

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Speaker 1: than ten thousand for at the time, which is crazy, right,

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Speaker 1: like because now you can't even look at the Mayri

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Speaker 1: it out if you don't have ten thousands of donation.

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Speaker 4: So but yeah, it was. It was. It was very

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Speaker 4: very early on. So I'll say it's the first, I'll

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Speaker 4: say it's the first.

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Speaker 3: How did that relationship even like come together.

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Speaker 1: Like, I mean friends and people who believed in us. Really, yeah,

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Speaker 1: I'm just gonna name drop me here because so Key

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Speaker 1: Henderson was one of the first people to really like

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Speaker 1: take us under her wings.

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Speaker 3: Shot the Key.

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Speaker 1: Yeah, she really like she believes in us. She you know,

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Speaker 1: she gives opportunities, She helped us. She had the book

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Speaker 1: postmlone in like twenty twelve, like she you know, we

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Speaker 1: really wouldn't have started our career in the same way

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Speaker 1: without her. And she also gives a lot of guidance

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Speaker 1: and like, but she connected us with uh with top Dog,

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Speaker 1: which is Kendrick's mandager, and you know, and she helped

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Speaker 1: facilitate the deal and like that's that's really how it

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Speaker 1: came came to happen.

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Speaker 3: Oh man, that's wild. So usaw all these relationships.

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Speaker 1: Man, man, Like yeah, the relationships are are are probably

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Speaker 1: the biggest driver to like someone that's to believe in

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Speaker 1: you early on. It's like, if you don't have a resume,

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Speaker 1: you don't you haven't done anything really yet, what are

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Speaker 1: they believing in?

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Speaker 4: They gotta believe in the person. Yeah, and that's that's

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Speaker 4: that's a risk.

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Speaker 1: Like if we had messed that up that could have

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Speaker 1: had a bad effect on her, you know, and so

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Speaker 1: like so yeah, we we appreciate her to this day.

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Speaker 4: You know.

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Speaker 2: We'll get into other stuff y'all working on, but just

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Speaker 2: when you think back, like would have been some of

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Speaker 2: your favorite shows or events that y'all have just done

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Speaker 2: in general over the years.

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Speaker 4: Yeah, yeah, yeah, She's a bunch of them. Been a

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Speaker 4: bunch of them. Man.

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Speaker 1: So Sissa, we did, we did. We did Sissa first

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Speaker 1: show for sure, twenty fourteen and one has sold out,

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Speaker 1: you know, and it's surprised the agents. The agents were

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Speaker 1: literally calling trying to figure out like how this happened.

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Speaker 1: But the night was just magical, Like she hit the

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Speaker 1: stage and she was just like floating, Like the audience

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Speaker 1: is like, you know, seventy percent woman and you know

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Speaker 1: all the words I'm like, and then you meet her

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Speaker 1: and she's like this beautiful person. I remember a feeling

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Speaker 1: like that was a night where I was like, Okay,

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Speaker 1: this makes me feel like I want to get this

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Speaker 1: experience to people, yea for life, you know, like I

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Speaker 1: want to create what people are feeling tonight. That's what

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Speaker 1: I want to recreate for them, you know, so that

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Speaker 1: was memorable. Post Malone was crazy because you know, you

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Speaker 1: don't really always know how diverse Atlanta is until you

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Speaker 1: do certain things. And like the audience he brought out

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Speaker 1: was like just young people just want to rage. And

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Speaker 1: it was like and the show we did it with

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Speaker 1: me shack, Yeah, so that was that was like a

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Speaker 1: a collide we did with beering tacos back then, and

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Speaker 1: one he taught us how to scale pricing, you know,

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Speaker 1: so like we we were like nervous about the show

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Speaker 1: and then.

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Speaker 4: He was like, nah, I've got this.

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Speaker 1: We go do this this and this this, and the

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Speaker 1: show sold out like the last day and it was

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Speaker 1: just madness outside. Like it was it felt like I

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Speaker 1: was at south By Southwest or something and like and

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Speaker 1: then and then posts came in. It's like got the

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Speaker 1: lady capt there like two am in the morning. It

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Speaker 1: was just the whole thing was just ridiculous. And to

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Speaker 1: see where post Malone came like it's grown into to

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Speaker 1: be a part of, Like that moment in Atlanta for

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Speaker 1: his first show in Atlanta was like, you know, that

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Speaker 1: was just like a I can't in I can't really

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Speaker 1: I can't even put into words really like this how

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Speaker 1: the energy.

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Speaker 4: It's really the energy of the space, that's really what

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Speaker 4: it is.

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Speaker 1: Yeah, those two and that and then not to go

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Speaker 1: on forever on this topic, but the show we did

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Speaker 1: with Render for Kate Trinada in twenty twenty three.

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Speaker 4: On the belt Line.

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Speaker 3: I was there. I remember that.

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Speaker 1: Yeah, that was that was really special because that was

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Speaker 1: a dream we had had for a long long time.

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Speaker 1: And we had another partner before who was one of

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Speaker 1: our investing partners, and we had this like we wanted

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Speaker 1: to do something on the belt Line for the longest,

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Speaker 1: and you know, we kept just feeling like we're hitting

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Speaker 1: roadblocks and like, and we ended up explaining from that

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Speaker 1: partner and essentially bought ourselves out of our out of

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Speaker 1: our existing contract, and within like six months, we were

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Speaker 1: doing this show on the belt Line that we've been

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Speaker 1: dreaming about for years. So for us, it really showed

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Speaker 1: us like, Yo, you gonna actually do like there's really

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Speaker 1: no ceiling here, you know, like if we're focused on it.

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Speaker 1: Like and I think the way that production came together,

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Speaker 1: you know, all the opening DJs were Atlanta based. You know,

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Speaker 1: everybody was dancing. It was diverse, you know, I mean,

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Speaker 1: I think it was the first it was the biggest

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Speaker 1: show that had been on the belt or the first

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Speaker 1: international act on the belt Line. You know, in that space,

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Speaker 1: the CEO the belt Line came, people were tailgating at.

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Speaker 3: The top of the and.

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Speaker 1: Everybody like it was like everybody was just having a

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Speaker 1: good time in Atlanta, And I was like, this is

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Speaker 1: the Atlanta like that I love to see like this, Yeah,

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Speaker 1: you know what I'm saying. There was no incidents, nothing like,

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Speaker 1: and it was just a you know, it was just

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Speaker 1: an incredible night.

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Speaker 4: You know.

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Speaker 1: So I think those it's all about the energy for me, man,

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Speaker 1: really is. But yeah, those those three like stuck out.

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Speaker 5: Yeah, to this day, everybody talks about, you know, want

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Speaker 5: to do events and festivals and all that stuff, but

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Speaker 5: just in general, like, what's one part of the business

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Speaker 5: side that most more people you think need to understand

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Speaker 5: when it comes to doing these kind of events, whether

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Speaker 5: it's a smaller venue or it's now festivals like y'all

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Speaker 5: are doing.

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Speaker 2: Like what part of the business do you think kind

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Speaker 2: of people overlook or don't fully understand.

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Speaker 1: All of it, to be honest, like, because there's so

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Speaker 1: many parts, like like like if I decided I wanted

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Speaker 1: to go to Wall Street out of Moorhouse.

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Speaker 4: Right, there was a very clear path for me to

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Speaker 4: go there. Right.

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Speaker 1: I do these internships, you know, I get recommendations from

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Speaker 1: these professors. I get an opportunity. I just have to

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Speaker 1: show out or the concert space is not really it's

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Speaker 1: not clear what to do. You know, you kind of

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Speaker 1: like I have to learn. And people who like to

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Speaker 1: bring people together by nature, and they're not a reform

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Speaker 1: it usually end up becoming like promoters, a part of promoters, right,

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Speaker 1: because that's what you're doing.

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Speaker 4: You're still you're people.

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Speaker 1: You're taking people out of their day and day out

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Speaker 1: life and you're bringing them to a space where they

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Speaker 1: have a great time for four hours.

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Speaker 4: Then they go home and go deal with whatever they

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Speaker 4: gotta deal with, you know.

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Speaker 1: For us to try to like take that and then

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Speaker 1: like how do we elevate this to the next level,

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Speaker 1: we had to create a blueprint, which which is why

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Speaker 1: it's great to work under center Stage and the Loft

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Speaker 1: and the Masquerade. And we start consulting for them, and

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Speaker 1: then they introduced us to J Carter and we interned

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Speaker 1: in the JA Carter for a couple of years, you know,

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Speaker 1: so we started learning how these pieces work, and you

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Speaker 1: realize it's a massive amount of departments like you're you know,

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Speaker 1: like if you're building some scratch you literally need, you know,

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Speaker 1: your operations team has to be you know, people not

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Speaker 1: to construct the stage. You know, you have to understand

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Speaker 1: how many porta potteries you need, you know, how many

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Speaker 1: security you need, Like there's there's permitting things you have

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Speaker 1: to go through the city that you have to understand.

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Speaker 1: You have to you have to have relationships in the

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Speaker 1: city now, right, it's like, you know how you're gonna

401
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Speaker 1: pay for this thing where you need sponsorship, but like

402
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Speaker 1: who's gonna teach you sponsorships? And then you have to

403
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Speaker 1: you have to go and get somebody who under dans

404
00:17:00,280 --> 00:17:02,280
Speaker 1: how to work with brands. And then you really realize

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Speaker 1: sponsorship is really it's not about the brand. It's really

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Speaker 1: about the person inside the building. So you have to

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Speaker 1: have a relationship with somebody who works there, you know,

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Speaker 1: to be able to film the vouch for you again. Right,

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Speaker 1: So like it's just it's just like there's a lot

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Speaker 1: of moving parts and you have to you have to

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Speaker 1: be able to build a team, and you have to

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Speaker 1: be able to like you know, trust other people on

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Speaker 1: your team to also be able to like know what

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Speaker 1: they're doing, because yeah, it's it's a lot of moving parts,

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Speaker 1: I say, and not I think people just see the

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Speaker 1: end result, which is what they're supposed to see, which

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Speaker 1: is they're just having a blast and you know, they

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Speaker 1: having a great time. Like that's if we if you

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Speaker 1: feel like that, then we've done all the other components properly.

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Speaker 4: You know.

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Speaker 1: The only time, you know, you know, somebody's office, if

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Speaker 1: like someone's complaining about something or there's a bathroom or whatever,

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Speaker 1: that then you're like, all right, there's been a you know,

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Speaker 1: a missing link in the chain of command here.

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Speaker 3: Yeah.

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Speaker 2: Man, now look I just again, I just got done

427
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Speaker 2: producing this four or for day parade. I think it's

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Speaker 2: a lot of the same things, right, Like you don't know.

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Speaker 1: Not only that you did four four day parade, block

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Speaker 1: party you did that. Yeah, like you did like none events.

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Speaker 2: But like it's to your point, man, it's like, yeah,

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Speaker 2: you don't there's no playbook to go figure out how

433
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Speaker 2: to do a parade, right Like I literally had this

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Speaker 2: idea last year and was like, okay, what do we do?

435
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Speaker 2: And it was just figured it out. It was like okay, well,

436
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Speaker 2: who's done a parade before. It was like, okay, well

437
00:18:21,880 --> 00:18:24,399
Speaker 2: at O Pride's done one, Like who we know over there? Okay,

438
00:18:24,640 --> 00:18:26,760
Speaker 2: come talk to them and go talk to this person

439
00:18:26,760 --> 00:18:28,040
Speaker 2: and then how do you figure out the permits? And no,

440
00:18:28,119 --> 00:18:30,840
Speaker 2: we need oh shit, we need porta potties now, like oh,

441
00:18:30,920 --> 00:18:32,320
Speaker 2: we did all this, but now we got to find

442
00:18:32,320 --> 00:18:35,480
Speaker 2: somewhere to stage everybody. We need somewhere to house, you know,

443
00:18:35,680 --> 00:18:38,480
Speaker 2: three thousand people because parents are dropping off their kids,

444
00:18:38,480 --> 00:18:40,840
Speaker 2: like there's just there's no plaper for this stuff. And

445
00:18:40,920 --> 00:18:42,560
Speaker 2: you kind of go through that, you're like okay, like

446
00:18:43,000 --> 00:18:44,639
Speaker 2: and that's why I told everybody even we were doing it,

447
00:18:44,680 --> 00:18:46,760
Speaker 2: was like, look, let's just get the first one done,

448
00:18:47,320 --> 00:18:48,600
Speaker 2: you know what I mean. I said, we can always

449
00:18:48,640 --> 00:18:51,479
Speaker 2: make it complicated. Everyone was like, oh, you're gonna have Macy's.

450
00:18:51,480 --> 00:18:53,919
Speaker 2: I said, we can always make this more complicated. I promise,

451
00:18:53,960 --> 00:18:57,000
Speaker 2: But right now my main focus is getting three thousand

452
00:18:57,040 --> 00:18:59,680
Speaker 2: people to walk from point A to point B.

453
00:18:59,840 --> 00:19:01,760
Speaker 4: Saye, right, and that's it.

454
00:19:01,800 --> 00:19:03,000
Speaker 3: And it's the same thing, right.

455
00:19:03,040 --> 00:19:05,119
Speaker 4: They all belong to you at that time responsible for

456
00:19:05,160 --> 00:19:05,560
Speaker 4: all their.

457
00:19:05,440 --> 00:19:08,000
Speaker 3: Safety, right, and so it's the same thing. Right.

458
00:19:08,000 --> 00:19:09,280
Speaker 2: It's like, yeah, how do we do this thing, it's

459
00:19:09,320 --> 00:19:10,760
Speaker 2: go play. But you just got to figure it out

460
00:19:11,240 --> 00:19:13,080
Speaker 2: and then you learn and then you build more into it.

461
00:19:13,080 --> 00:19:15,399
Speaker 2: And yet I think people try to oversimplify because they

462
00:19:15,640 --> 00:19:18,800
Speaker 2: to your point, they see events, they see activations, They're like, oh, yeah,

463
00:19:18,840 --> 00:19:19,640
Speaker 2: we just need a sponsor.

464
00:19:19,680 --> 00:19:23,800
Speaker 3: It's like, no, bro, it's just a sponsor to pull

465
00:19:23,920 --> 00:19:26,840
Speaker 3: some of this stuff off. You know what I'm saying, And.

466
00:19:26,760 --> 00:19:28,320
Speaker 1: I probably said the timing of it all is probably

467
00:19:28,359 --> 00:19:30,680
Speaker 1: the biggest thing people don't realize, Like it takes time

468
00:19:30,720 --> 00:19:33,160
Speaker 1: to get sponsors. It takes time to get the permits,

469
00:19:33,240 --> 00:19:35,600
Speaker 1: you know, like the city has to literally just their plans.

470
00:19:36,280 --> 00:19:39,000
Speaker 4: You'd have a parade, Yeah, it's like what we're doing.

471
00:19:39,040 --> 00:19:41,040
Speaker 1: What we're doing the festival on the belt lines, Like

472
00:19:41,160 --> 00:19:44,800
Speaker 1: the neighbors over there literally had to change, like they

473
00:19:44,800 --> 00:19:46,600
Speaker 1: had to allow us to be able to because we

474
00:19:46,640 --> 00:19:48,280
Speaker 1: had to park cars, you know, we had to we

475
00:19:48,320 --> 00:19:50,879
Speaker 1: need to like fire lanes and stuff like. Yeah, So

476
00:19:50,920 --> 00:19:52,760
Speaker 1: all that stuff takes a lot of time and a

477
00:19:52,760 --> 00:19:55,160
Speaker 1: lot of planning and a lot of attention to detail

478
00:19:56,119 --> 00:19:57,920
Speaker 1: and the right teams. I don't have attention to detail

479
00:19:57,920 --> 00:19:59,920
Speaker 1: all the time. Like I have big ideas, but like

480
00:20:00,040 --> 00:20:02,040
Speaker 1: I need someone who can that's.

481
00:20:01,880 --> 00:20:03,800
Speaker 2: What that's that's what the team is for it though,

482
00:20:03,800 --> 00:20:05,359
Speaker 2: you know what I'm saying like the same thing, Like

483
00:20:05,400 --> 00:20:07,639
Speaker 2: I've I've learned that on myself. It's like, look, I

484
00:20:07,640 --> 00:20:10,160
Speaker 2: got the ideas, but I need people that are hands

485
00:20:10,200 --> 00:20:11,679
Speaker 2: on the ground, you know, boot on the ground, that

486
00:20:11,760 --> 00:20:14,080
Speaker 2: can get in. I mean even with the event we

487
00:20:14,119 --> 00:20:15,720
Speaker 2: just did last night, it was like I need people

488
00:20:15,720 --> 00:20:18,000
Speaker 2: to can help watch my back and make sure this

489
00:20:18,040 --> 00:20:19,719
Speaker 2: thing goes and like who's gonna go get get this

490
00:20:19,760 --> 00:20:20,800
Speaker 2: person or who's gonna do this?

491
00:20:20,880 --> 00:20:22,560
Speaker 3: And people do that like you know, you know, it's

492
00:20:22,600 --> 00:20:23,359
Speaker 3: like I got the idea.

493
00:20:23,920 --> 00:20:28,720
Speaker 2: It's like we got the money for it, but who's

494
00:20:28,760 --> 00:20:30,399
Speaker 2: picking up the talent when they get here?

495
00:20:30,400 --> 00:20:31,199
Speaker 3: It's like you.

496
00:20:34,440 --> 00:20:36,400
Speaker 2: But those are all the different pieces, man, Like when

497
00:20:36,440 --> 00:20:38,080
Speaker 2: it comes to making something dope, Like how do you

498
00:20:38,119 --> 00:20:40,280
Speaker 2: kind of manage like how do y'all even like ide

499
00:20:40,320 --> 00:20:42,919
Speaker 2: eate just around like making something dope? And again like

500
00:20:42,960 --> 00:20:44,960
Speaker 2: you're like, all right, I want to do this artist,

501
00:20:44,960 --> 00:20:46,239
Speaker 2: I want to do this thing, but you also got

502
00:20:46,280 --> 00:20:48,720
Speaker 2: even like balanceing like with sponsors and partners and stuff

503
00:20:48,720 --> 00:20:49,919
Speaker 2: for on, Like how do y'all kind of keep that

504
00:20:49,960 --> 00:20:52,760
Speaker 2: balance to where it look this is still gonna be good,

505
00:20:52,800 --> 00:20:54,679
Speaker 2: but we need we need to get parties and sponsors involved,

506
00:20:54,680 --> 00:20:56,240
Speaker 2: and like y'all can't water this down, So y'all gotta

507
00:20:56,240 --> 00:20:57,720
Speaker 2: trust us to make sure this comes together.

508
00:20:57,840 --> 00:21:00,479
Speaker 1: Yeah, I mean we can try to credit ideas all

509
00:21:00,520 --> 00:21:02,320
Speaker 1: the time. Like that's that's the one thing I think

510
00:21:02,359 --> 00:21:05,080
Speaker 1: our team does. We get on the phone, we talking

511
00:21:05,119 --> 00:21:06,439
Speaker 1: the next thing. You know, we got a whole concept

512
00:21:06,480 --> 00:21:07,720
Speaker 1: that we're like, wait a minute, this is not even

513
00:21:07,720 --> 00:21:08,320
Speaker 1: when we started on.

514
00:21:08,440 --> 00:21:12,840
Speaker 3: Like Greg is going and half the time is great

515
00:21:13,920 --> 00:21:14,640
Speaker 3: what he gets going.

516
00:21:14,800 --> 00:21:16,919
Speaker 1: Gregor just here, so I'll say something Gregor is here,

517
00:21:16,960 --> 00:21:18,440
Speaker 1: And it was just flipping into a whole other thing.

518
00:21:18,880 --> 00:21:20,200
Speaker 4: And now we got a podcast concept.

519
00:21:20,240 --> 00:21:23,880
Speaker 1: It's like, bro, wait literally and that's actually a lot.

520
00:21:23,920 --> 00:21:26,160
Speaker 1: That's that's what we feel like we are most pure.

521
00:21:26,240 --> 00:21:28,560
Speaker 1: We're just having those conversations, you know, and then like

522
00:21:28,920 --> 00:21:30,639
Speaker 1: we just let we just literally we're learning how to

523
00:21:30,680 --> 00:21:33,359
Speaker 1: now like take these ideas, park them, but then also

524
00:21:33,440 --> 00:21:34,920
Speaker 1: be able to like flush them out later on.

525
00:21:35,040 --> 00:21:37,960
Speaker 4: You know, what's the question again?

526
00:21:38,160 --> 00:21:39,679
Speaker 2: You know, I'm just saying, like how do y'all balance

527
00:21:39,760 --> 00:21:42,000
Speaker 2: like Ugain coming up with like an a dopeing amazing

528
00:21:42,040 --> 00:21:44,199
Speaker 2: idea and an amazing event, but also just making sure that

529
00:21:44,200 --> 00:21:46,679
Speaker 2: your sponsors feel good, feeling like they're not they're not

530
00:21:46,760 --> 00:21:48,000
Speaker 2: like watering the idea down.

531
00:21:48,280 --> 00:21:48,520
Speaker 4: Yeah.

532
00:21:48,560 --> 00:21:51,240
Speaker 1: Yeah, So I'm I'm very clear about understanding what the

533
00:21:51,280 --> 00:21:54,200
Speaker 1: KPIs are for the sponsor, right, and I'm also very

534
00:21:54,400 --> 00:21:56,879
Speaker 1: clear about aligning with the right sponsors. So like I

535
00:21:56,880 --> 00:21:59,000
Speaker 1: will say no to a sponsor that doesn't align with

536
00:21:59,040 --> 00:22:01,199
Speaker 1: our values, and I have no problem saying it.

537
00:22:01,280 --> 00:22:02,160
Speaker 4: I've done it before.

538
00:22:02,240 --> 00:22:05,720
Speaker 1: So you know, what I've realized is like brands want

539
00:22:05,760 --> 00:22:08,440
Speaker 1: to they want to attach themselves to the cool thing

540
00:22:08,520 --> 00:22:10,840
Speaker 1: or the thing that's like pushing the culture forward or

541
00:22:11,080 --> 00:22:13,040
Speaker 1: whatever they're driving, whatever their KPI is, they want to

542
00:22:13,040 --> 00:22:14,960
Speaker 1: be attached to the thing that's driving that thing forward.

543
00:22:15,880 --> 00:22:18,160
Speaker 1: So once I understand like what a brand is looking for,

544
00:22:19,000 --> 00:22:21,280
Speaker 1: it's easy to then I can line it up and

545
00:22:21,280 --> 00:22:23,640
Speaker 1: make sure that I find the place that we both link.

546
00:22:23,920 --> 00:22:24,159
Speaker 3: You know.

547
00:22:24,640 --> 00:22:26,680
Speaker 1: I think that's that's part of my superpower, is finding

548
00:22:26,720 --> 00:22:29,800
Speaker 1: that part, like where is the synergy between all these things?

549
00:22:29,880 --> 00:22:30,119
Speaker 4: You know?

550
00:22:30,680 --> 00:22:33,000
Speaker 1: But what leads culture is not the brands, right. The

551
00:22:33,000 --> 00:22:36,000
Speaker 1: brands are kind of the third tier. Really, It's like

552
00:22:36,040 --> 00:22:39,200
Speaker 1: the person who does the thing, whatever it is, right,

553
00:22:39,200 --> 00:22:40,919
Speaker 1: they create the concept, they push it out there in

554
00:22:40,960 --> 00:22:43,600
Speaker 1: the world. They're taking a leap of faith, and a

555
00:22:43,640 --> 00:22:45,320
Speaker 1: lot of times they're not going to get supported at first.

556
00:22:45,760 --> 00:22:48,280
Speaker 1: But once it goes well, the recaps, social media, all

557
00:22:48,320 --> 00:22:50,880
Speaker 1: that stuff's going. When they do the second one, now

558
00:22:50,960 --> 00:22:53,960
Speaker 1: somebody from the brand saw that and it was like, oh, wait,

559
00:22:53,960 --> 00:22:54,600
Speaker 1: we're trying to do that.

560
00:22:54,760 --> 00:22:56,640
Speaker 4: Know, they're doing it already, righteah.

561
00:22:56,720 --> 00:22:58,280
Speaker 1: So what ends up happening is you kind of have

562
00:22:58,280 --> 00:23:00,399
Speaker 1: to take a leap of faith on yourself and be

563
00:23:00,520 --> 00:23:03,240
Speaker 1: the be the cultural leader, be the thought leader, and

564
00:23:03,280 --> 00:23:05,600
Speaker 1: then the brands come behind you, and then they're more

565
00:23:05,640 --> 00:23:11,600
Speaker 1: open to, you know, following or molding themselves to fit

566
00:23:11,680 --> 00:23:14,399
Speaker 1: your vision because they see something already that they want

567
00:23:14,440 --> 00:23:16,320
Speaker 1: to be a part of, and they may not know

568
00:23:16,359 --> 00:23:17,399
Speaker 1: what they want to be a part of it yet

569
00:23:17,440 --> 00:23:18,359
Speaker 1: until they see it, you know.

570
00:23:18,520 --> 00:23:20,199
Speaker 2: I think that's the part that people miss man, like

571
00:23:20,480 --> 00:23:22,280
Speaker 2: even even you, a lot of stuff that we do.

572
00:23:22,320 --> 00:23:23,960
Speaker 2: I tell people like, if you really want to get

573
00:23:23,960 --> 00:23:25,120
Speaker 2: it done, you got to do it.

574
00:23:25,040 --> 00:23:26,320
Speaker 4: Yourself first, got to do it.

575
00:23:26,400 --> 00:23:28,320
Speaker 2: Like there's this whole thing I think that people really

576
00:23:28,320 --> 00:23:30,760
Speaker 2: miss out on where it's like, yeah, I got this idea,

577
00:23:30,800 --> 00:23:32,080
Speaker 2: I just need to I need to need a sponsor

578
00:23:32,119 --> 00:23:34,480
Speaker 2: to make it happen. And it's like, bro, there's a

579
00:23:34,640 --> 00:23:36,920
Speaker 2: there's a version of this you can do, probably without

580
00:23:36,920 --> 00:23:39,600
Speaker 2: a sponsor. But what you don't understand is is that

581
00:23:39,640 --> 00:23:41,840
Speaker 2: by you doing it first, you now have the leverage,

582
00:23:42,040 --> 00:23:44,320
Speaker 2: right like you have the you have, you have the example,

583
00:23:44,440 --> 00:23:46,520
Speaker 2: like and it's so much easier to get people involved.

584
00:23:46,600 --> 00:23:48,320
Speaker 2: Like when you've done something and I say this, I mean,

585
00:23:48,359 --> 00:23:50,000
Speaker 2: I know what it happens everywhere, but I even say

586
00:23:50,000 --> 00:23:51,960
Speaker 2: it in Atlanta, I say, Atlanta is a very fomo city.

587
00:23:52,440 --> 00:23:55,040
Speaker 3: Like talking about this, it's like it's like, bro, talking

588
00:23:55,040 --> 00:23:55,879
Speaker 3: about this parade we did.

589
00:23:55,880 --> 00:24:00,119
Speaker 2: It's like I literally shouted from every platform I could that.

590
00:24:00,520 --> 00:24:01,520
Speaker 3: We were gonna do this parade.

591
00:24:01,560 --> 00:24:03,160
Speaker 2: And I knew it was not going to reach everybody,

592
00:24:03,520 --> 00:24:04,639
Speaker 2: and I knew people were gonna be like, oh, I

593
00:24:04,760 --> 00:24:06,080
Speaker 2: didn't even hear about it. But you know what, I

594
00:24:06,160 --> 00:24:09,840
Speaker 2: knew that once we did it the next year, and

595
00:24:10,440 --> 00:24:11,879
Speaker 2: you were gonna be like, oh yeah, like I know

596
00:24:11,920 --> 00:24:13,440
Speaker 2: about it this time. But I'm telling people like, you

597
00:24:13,520 --> 00:24:16,360
Speaker 2: gotta do the thing first. And that's how you maintain

598
00:24:16,440 --> 00:24:18,760
Speaker 2: the leverage, That's how you get yourself in a better

599
00:24:18,760 --> 00:24:21,280
Speaker 2: position to negotiate if you can't do something because you

600
00:24:21,320 --> 00:24:24,439
Speaker 2: can't go find a bunch of you know, an unlimited budget,

601
00:24:24,440 --> 00:24:26,399
Speaker 2: Like anybody can do anything with an unlimited budget, but

602
00:24:26,400 --> 00:24:27,600
Speaker 2: if you tell them you got to go find one

603
00:24:27,640 --> 00:24:30,440
Speaker 2: hundred thousand dollars just to make something happen, Like there's

604
00:24:30,440 --> 00:24:31,960
Speaker 2: not another version of.

605
00:24:31,880 --> 00:24:33,560
Speaker 4: This, Yeah, it might not be the right thing.

606
00:24:33,800 --> 00:24:35,840
Speaker 2: Yeah, like right, like bro, even like the even the

607
00:24:35,840 --> 00:24:37,360
Speaker 2: credit is of color event. You know, it was like, Bro,

608
00:24:37,440 --> 00:24:39,120
Speaker 2: that was something I want to do. I just did

609
00:24:39,160 --> 00:24:41,639
Speaker 2: it last year and I paid for it out of

610
00:24:41,640 --> 00:24:43,320
Speaker 2: pocket and now look what it's grown into and just

611
00:24:43,359 --> 00:24:44,639
Speaker 2: a year, you know what I mean? And like I

612
00:24:44,640 --> 00:24:46,320
Speaker 2: think again, it's the same thing with you all. It's

613
00:24:46,359 --> 00:24:49,119
Speaker 2: like you got to do the thing first, and you

614
00:24:49,200 --> 00:24:50,960
Speaker 2: got to put it out into the world because that's

615
00:24:50,960 --> 00:24:52,919
Speaker 2: how you maintain the leverage. That's how you can actually

616
00:24:52,920 --> 00:24:56,479
Speaker 2: control what it turns into versus you know, needing all

617
00:24:56,520 --> 00:24:58,240
Speaker 2: these things. And yeah, it's nice when you get you

618
00:24:58,240 --> 00:25:00,280
Speaker 2: get enough you know, leeway, you enough relationship, but then

619
00:25:00,320 --> 00:25:02,360
Speaker 2: you can actually work with brands and work with people

620
00:25:02,400 --> 00:25:05,119
Speaker 2: and say I had another idea, let's build this together.

621
00:25:05,720 --> 00:25:07,320
Speaker 2: But in the beginning, like yeah, man, And that's I

622
00:25:07,359 --> 00:25:08,880
Speaker 2: think people really miss that part of the game.

623
00:25:08,920 --> 00:25:12,520
Speaker 1: Bro. Yeah yeah, yeah, I was simplified now whatever it is, like,

624
00:25:12,560 --> 00:25:14,720
Speaker 1: I would dumb it down to the simplest form that

625
00:25:14,720 --> 00:25:16,480
Speaker 1: we can do, you know, just to do it, because

626
00:25:16,480 --> 00:25:18,359
Speaker 1: then then you have data, Then you have people who

627
00:25:18,400 --> 00:25:20,200
Speaker 1: vouch for you, the people that went to the experience,

628
00:25:20,720 --> 00:25:22,600
Speaker 1: and you're trying to build the community, right, so you

629
00:25:22,640 --> 00:25:26,159
Speaker 1: actually don't need everyone there for everything or even the

630
00:25:26,200 --> 00:25:28,280
Speaker 1: first thing, Like you want the people who are going

631
00:25:28,320 --> 00:25:30,160
Speaker 1: to support you and want to be there for that,

632
00:25:30,720 --> 00:25:33,520
Speaker 1: you know, because then those people champion whatever you do

633
00:25:33,640 --> 00:25:36,840
Speaker 1: ten x more than somebody who just pulled up, you

634
00:25:36,880 --> 00:25:39,760
Speaker 1: know and doesn't really care about whatever's going on, you know.

635
00:25:40,119 --> 00:25:43,240
Speaker 1: And like so you can start small and then kind

636
00:25:43,240 --> 00:25:45,199
Speaker 1: of like keep building it up, you know. And I

637
00:25:45,240 --> 00:25:47,640
Speaker 1: think that's that's also the best way to just grow

638
00:25:47,640 --> 00:25:49,000
Speaker 1: an organic or community.

639
00:25:49,040 --> 00:25:51,240
Speaker 4: Like all this stuff is about community these days.

640
00:25:51,280 --> 00:25:55,040
Speaker 1: You know, people go online, whatever they follow is a community,

641
00:25:55,080 --> 00:25:58,080
Speaker 1: right Like whoever, whatever page you follow, there's twenty other

642
00:25:58,080 --> 00:26:00,479
Speaker 1: people following it or two thousand people follow it. Either way,

643
00:26:00,520 --> 00:26:02,679
Speaker 1: y'all tap it in for a reason. There's something that

644
00:26:02,760 --> 00:26:05,640
Speaker 1: unites you about whatever this content is coming out. That's

645
00:26:05,640 --> 00:26:07,760
Speaker 1: a community, you know what I mean. Like, so we're

646
00:26:07,760 --> 00:26:10,639
Speaker 1: building communities, whether they're physical or digital. We're building communities.

647
00:26:22,600 --> 00:26:22,760
Speaker 3: Now.

648
00:26:23,000 --> 00:26:26,320
Speaker 2: See in the building something about Milk Music Week, Man, Like,

649
00:26:26,560 --> 00:26:27,160
Speaker 2: how did that come?

650
00:26:27,720 --> 00:26:27,960
Speaker 4: Okay?

651
00:26:28,040 --> 00:26:30,000
Speaker 3: So that was an amazing experience too.

652
00:26:30,040 --> 00:26:32,480
Speaker 4: Yeah, yeah, for sure. How did it come together?

653
00:26:32,560 --> 00:26:35,320
Speaker 1: It was really our response to I feel like Atlanta

654
00:26:35,400 --> 00:26:39,879
Speaker 1: needed a south By Southwest for itself, you know, And

655
00:26:41,119 --> 00:26:43,240
Speaker 1: there were like you know, there were there were other

656
00:26:43,280 --> 00:26:45,399
Speaker 1: events that were kind of like that, and some of

657
00:26:45,440 --> 00:26:48,000
Speaker 1: them kind of you know, through COVID or whatever other reasons,

658
00:26:48,040 --> 00:26:49,840
Speaker 1: like they just don't really exist in the same way.

659
00:26:50,280 --> 00:26:52,800
Speaker 1: So the idea was, like how do we we built

660
00:26:52,880 --> 00:26:54,800
Speaker 1: up all these relationships? And that's the beautiful thing about

661
00:26:54,800 --> 00:26:57,560
Speaker 1: Atlanta too, right, Like people I was just partying with

662
00:26:57,920 --> 00:27:01,080
Speaker 1: a decade ago or like you know, or just like

663
00:27:01,400 --> 00:27:03,320
Speaker 1: going to Networking Advance and going to this brand thing

664
00:27:03,440 --> 00:27:06,000
Speaker 1: whatever it is. You know, a lot of these people

665
00:27:06,280 --> 00:27:08,840
Speaker 1: ended up going on their own arcs and the managing

666
00:27:08,880 --> 00:27:11,840
Speaker 1: talent or working at this brand or like you know,

667
00:27:11,960 --> 00:27:14,480
Speaker 1: becoming a lawyer is an X, Y and Z, which

668
00:27:14,520 --> 00:27:16,159
Speaker 1: makes it easier now to like kind of tap in,

669
00:27:16,560 --> 00:27:19,399
Speaker 1: Like now where we are we can either start a

670
00:27:19,480 --> 00:27:21,960
Speaker 1: network and they know they know who we were, you know,

671
00:27:22,040 --> 00:27:25,719
Speaker 1: ten years ago, you know. So what I realized is like,

672
00:27:26,040 --> 00:27:28,600
Speaker 1: what would young me want? What would young me out

673
00:27:28,600 --> 00:27:32,080
Speaker 1: a Moorhouse who has no blueprint for to produce concerts

674
00:27:32,119 --> 00:27:34,720
Speaker 1: or festivals? Like, how would I help this person? And

675
00:27:34,760 --> 00:27:37,280
Speaker 1: I realized the people I was looking up to then

676
00:27:38,480 --> 00:27:41,560
Speaker 1: fast forward now my peers, you know, and my friends.

677
00:27:41,720 --> 00:27:44,800
Speaker 1: So we're like, how do we bridge that knowledge gap? Like, so,

678
00:27:44,840 --> 00:27:47,679
Speaker 1: how do we make this more purpose driven beyond the

679
00:27:47,720 --> 00:27:50,159
Speaker 1: festival and the concert and the fun stuff, Like what's

680
00:27:50,760 --> 00:27:53,640
Speaker 1: how we leave in a market legacy, you know in Atlanta?

681
00:27:54,200 --> 00:27:56,520
Speaker 1: And so the idea was literally put together this week

682
00:27:56,520 --> 00:27:59,440
Speaker 1: of programming where we have panels are focused on really

683
00:27:59,520 --> 00:28:01,960
Speaker 1: music and aa I. But then we branched it into like,

684
00:28:01,960 --> 00:28:04,320
Speaker 1: well how do labels use this, you know to find

685
00:28:04,359 --> 00:28:07,760
Speaker 1: new talent like or find new audiences? You know, how

686
00:28:08,000 --> 00:28:10,159
Speaker 1: how is it being used in like education like Georgia

687
00:28:10,160 --> 00:28:13,840
Speaker 1: State as a whole you know, building dedicated to creatives

688
00:28:13,960 --> 00:28:17,600
Speaker 1: and music and they're using AI power tools, you know,

689
00:28:17,640 --> 00:28:19,960
Speaker 1: Microsoft as initiative, Like all these people have initiatives, So like,

690
00:28:20,600 --> 00:28:24,879
Speaker 1: how do we wrap our programming around music and AI

691
00:28:25,040 --> 00:28:28,480
Speaker 1: and then bring in people who are already high level

692
00:28:28,560 --> 00:28:31,320
Speaker 1: executives to come speak to students who are just interested

693
00:28:31,440 --> 00:28:33,480
Speaker 1: or just trying to figure out what am I doing

694
00:28:33,520 --> 00:28:34,040
Speaker 1: in life?

695
00:28:34,160 --> 00:28:34,359
Speaker 4: You know.

696
00:28:35,200 --> 00:28:36,680
Speaker 1: So that was that was the whole thought behind it,

697
00:28:36,720 --> 00:28:38,600
Speaker 1: and we did we did a music tech house. We

698
00:28:38,640 --> 00:28:42,560
Speaker 1: took over Blueprint Group studio literally was like a three

699
00:28:42,600 --> 00:28:45,080
Speaker 1: story building. The bottom floor we had a couple of

700
00:28:45,120 --> 00:28:48,959
Speaker 1: food trucks and like fuse positors out there, you know,

701
00:28:49,680 --> 00:28:52,600
Speaker 1: and then the second floor was like we usually where

702
00:28:52,640 --> 00:28:55,400
Speaker 1: their offices are. We transformed that entire space, you know,

703
00:28:55,480 --> 00:28:58,040
Speaker 1: into really a studio you know, for the most part,

704
00:28:58,160 --> 00:29:02,239
Speaker 1: and so much so then at you know, Cortes, one

705
00:29:02,240 --> 00:29:04,080
Speaker 1: of the founders of Blueprint, walked into his own space

706
00:29:04,120 --> 00:29:07,160
Speaker 1: and was like whoa, he said.

707
00:29:07,040 --> 00:29:09,520
Speaker 4: Y'all, y'all did all this behind us.

708
00:29:10,680 --> 00:29:12,719
Speaker 1: And so we had we had the you know, panels there,

709
00:29:12,760 --> 00:29:14,400
Speaker 1: and then the room, and then the next floor we

710
00:29:14,440 --> 00:29:16,480
Speaker 1: had like a lounge area with some you know, you

711
00:29:16,480 --> 00:29:17,600
Speaker 1: know bar kind of just.

712
00:29:17,560 --> 00:29:20,880
Speaker 4: Like a reprieve, and the top floor outside.

713
00:29:20,400 --> 00:29:23,440
Speaker 1: We set up like almost like a tiny desk kind

714
00:29:23,440 --> 00:29:25,400
Speaker 1: of set up where we had we had a bunch

715
00:29:25,440 --> 00:29:28,400
Speaker 1: of artists come in from Canada from Toronto and some

716
00:29:28,480 --> 00:29:30,040
Speaker 1: artists from here, and we allowed them to perform on

717
00:29:30,080 --> 00:29:32,320
Speaker 1: the rooftop. So literally it was like a music tech

718
00:29:32,360 --> 00:29:34,760
Speaker 1: house that was going on and in between the panels

719
00:29:34,800 --> 00:29:38,080
Speaker 1: and these performances and once they were done, next panels started,

720
00:29:38,160 --> 00:29:43,080
Speaker 1: you know, et cetera. And uh, yeah, we built it

721
00:29:43,080 --> 00:29:45,160
Speaker 1: into uh you know, into a place where we made

722
00:29:45,200 --> 00:29:48,280
Speaker 1: it free for students, so that we parted with LVRN

723
00:29:48,360 --> 00:29:51,440
Speaker 1: also they were huge partnering what we were doing. Uh

724
00:29:51,480 --> 00:29:53,880
Speaker 1: and they have a couple of student led organizations, so

725
00:29:53,960 --> 00:29:56,160
Speaker 1: we let all their students come in free. All the

726
00:29:56,240 --> 00:29:59,520
Speaker 1: kids who came from Toronto came free. If you are

727
00:29:59,680 --> 00:30:01,960
Speaker 1: everything r VP, everything was free. So it's really more

728
00:30:02,000 --> 00:30:06,320
Speaker 1: so who wants this knowledge versus like how we monetizing

729
00:30:06,360 --> 00:30:08,680
Speaker 1: this piece of it, you know, And so that's that's

730
00:30:08,760 --> 00:30:11,200
Speaker 1: really what the music came about. And then we did

731
00:30:11,200 --> 00:30:14,480
Speaker 1: writing camps. We rented out Child's Major studio. We had

732
00:30:14,560 --> 00:30:18,480
Speaker 1: artists from Atlanta and so you know, Canada join be

733
00:30:18,520 --> 00:30:22,320
Speaker 1: part of it. Steve O and you know Juju from

734
00:30:22,400 --> 00:30:24,240
Speaker 1: Lad of Masters, they came in. They were there for

735
00:30:24,240 --> 00:30:27,480
Speaker 1: the sessions. Shout out to Steve running for office now

736
00:30:28,720 --> 00:30:29,960
Speaker 1: office and the real.

737
00:30:29,920 --> 00:30:34,800
Speaker 3: Quick, still trying to run the championship game.

738
00:30:34,840 --> 00:30:38,520
Speaker 1: Oh yeah, I heard that got competitive, man, that got crazy,

739
00:30:38,920 --> 00:30:43,360
Speaker 1: get crazy every year. Yeah, but yeah, that was the

740
00:30:43,360 --> 00:30:44,440
Speaker 1: idea is like, all right, how do we just do

741
00:30:44,440 --> 00:30:46,840
Speaker 1: something that's a little bit more purpose driven beyond the

742
00:30:46,880 --> 00:30:49,680
Speaker 1: festival and then still needing the festival piece of it,

743
00:30:49,680 --> 00:30:51,480
Speaker 1: because that's when it gets people excited.

744
00:30:51,120 --> 00:30:53,640
Speaker 4: And like, you know, they want to people want that moment,

745
00:30:53,880 --> 00:30:56,960
Speaker 4: you know. So so it was a combination of both.

746
00:30:56,800 --> 00:30:59,720
Speaker 3: Things and now and now.

747
00:31:00,320 --> 00:31:03,120
Speaker 1: So then we trans we took We liked that model

748
00:31:03,160 --> 00:31:05,560
Speaker 1: so much we were like, all right, let's take this

749
00:31:05,720 --> 00:31:08,720
Speaker 1: over to South Africa because we've been traveling back and

750
00:31:08,760 --> 00:31:12,640
Speaker 1: forth there for like, you know, four years and didn't

751
00:31:12,680 --> 00:31:14,920
Speaker 1: start like we started because Ken Kevin, my other partner,

752
00:31:14,960 --> 00:31:17,800
Speaker 1: he wanted to go for his birthday, and our accountant

753
00:31:17,840 --> 00:31:21,560
Speaker 1: lives out there, and then our publicist lives in Joe

754
00:31:21,600 --> 00:31:23,480
Speaker 1: Burgh also, like so we had people out there, and

755
00:31:23,560 --> 00:31:26,520
Speaker 1: so we just went on vibes initially, and then we

756
00:31:26,600 --> 00:31:31,000
Speaker 1: realized the vibes matched our vibes a lot, like you know,

757
00:31:31,040 --> 00:31:33,360
Speaker 1: like the sounds of k Tranada, the sole elections like those,

758
00:31:33,600 --> 00:31:36,440
Speaker 1: you know, the everyday people sound like they appreciate it

759
00:31:36,480 --> 00:31:37,680
Speaker 1: out there in the same way that we kind of

760
00:31:37,760 --> 00:31:41,000
Speaker 1: appreciated it too. So we're like, what if we like

761
00:31:42,080 --> 00:31:45,480
Speaker 1: do the music week you know in South Africa in

762
00:31:45,680 --> 00:31:49,600
Speaker 1: December January. It's their festive season, it's their summertime. It's

763
00:31:49,720 --> 00:31:51,160
Speaker 1: very cold on this side of the world. Like I

764
00:31:51,160 --> 00:31:56,800
Speaker 1: could do two summers. So that's that's yeah, like you know,

765
00:31:57,000 --> 00:31:59,120
Speaker 1: and so we also are talking about k Tranada, and

766
00:31:59,200 --> 00:32:01,280
Speaker 1: that's somebody we worked We worked with in twenty sixteen,

767
00:32:01,880 --> 00:32:04,920
Speaker 1: worked with the Render Fest, you know, and so his

768
00:32:04,960 --> 00:32:07,080
Speaker 1: team had a lot of faith in us, and he

769
00:32:07,120 --> 00:32:08,959
Speaker 1: hadn't been out he hadn't headlined the show out there.

770
00:32:09,000 --> 00:32:10,920
Speaker 1: He did Afropunk think a few years ago, we hadn't

771
00:32:10,960 --> 00:32:14,239
Speaker 1: headlined his own and so you know, they trusted us

772
00:32:14,280 --> 00:32:17,000
Speaker 1: to bring them out there. We built stages in Ka

773
00:32:17,120 --> 00:32:19,600
Speaker 1: Ta and Joe Bird, but that became like the that

774
00:32:19,720 --> 00:32:23,080
Speaker 1: was the festival moment, you know, and then that sold

775
00:32:23,080 --> 00:32:26,000
Speaker 1: out literally it sold out in like six hours. Like

776
00:32:26,040 --> 00:32:30,280
Speaker 1: it broke the ticketing platforms, website and South Africa. No,

777
00:32:30,440 --> 00:32:33,640
Speaker 1: it was insane, bro like yeah, like all the all

778
00:32:33,680 --> 00:32:35,280
Speaker 1: the media outlets were covering it. We had like two

779
00:32:35,360 --> 00:32:39,080
Speaker 1: hundred and eighty one think million media impressions from our

780
00:32:39,080 --> 00:32:41,800
Speaker 1: pr campaign, Like it was. It was crazy, and we're like,

781
00:32:41,800 --> 00:32:44,280
Speaker 1: oh this like they they liked this the way we

782
00:32:44,360 --> 00:32:46,280
Speaker 1: liked this, maybe even more than we like this, Like yeah,

783
00:32:46,480 --> 00:32:48,280
Speaker 1: you know, so it felt like we were kind of

784
00:32:48,280 --> 00:32:51,040
Speaker 1: going in the right direction as people, as man as

785
00:32:51,040 --> 00:32:53,520
Speaker 1: our brand, you know. But we were like, we don't

786
00:32:53,520 --> 00:32:55,160
Speaker 1: want to just come in here and just do the show, right,

787
00:32:55,160 --> 00:32:57,000
Speaker 1: because then there's a bunch of shows.

788
00:32:57,000 --> 00:32:57,880
Speaker 4: They got a lot of stuff going on.

789
00:32:57,920 --> 00:32:59,680
Speaker 1: They got all kinds of festivals, Hey Neighbor and Rock

790
00:32:59,680 --> 00:33:01,520
Speaker 1: to Day, they got they got stuff going on there.

791
00:33:01,600 --> 00:33:03,600
Speaker 4: So we were like, well, what do we do on

792
00:33:03,640 --> 00:33:04,480
Speaker 4: top of this? You know.

793
00:33:04,640 --> 00:33:06,680
Speaker 1: So we're like, all right, well let's do this Dot

794
00:33:06,680 --> 00:33:09,600
Speaker 1: Connected panel series. And we had Dallas Austin call in.

795
00:33:10,240 --> 00:33:15,440
Speaker 1: We had one of the executives from Empire Africa, Sony Africa,

796
00:33:16,160 --> 00:33:18,200
Speaker 1: a lawyer used to work with Amazon Music. Like, we

797
00:33:18,240 --> 00:33:21,280
Speaker 1: had some really heavy hitters, just artist Sakes who has

798
00:33:21,320 --> 00:33:24,080
Speaker 1: a nonprofit out there too, like he spoke, So we

799
00:33:24,080 --> 00:33:24,920
Speaker 1: we we.

800
00:33:24,760 --> 00:33:26,800
Speaker 4: Were really intentional. We actually partnered with Craig on that.

801
00:33:27,040 --> 00:33:30,000
Speaker 1: Yes, that's that's what me and Craig really started locking in,

802
00:33:30,040 --> 00:33:32,480
Speaker 1: like that was the first thing we did together. And

803
00:33:32,480 --> 00:33:35,840
Speaker 1: and he he programmed like eighty eighty five percent of

804
00:33:35,880 --> 00:33:38,880
Speaker 1: the panelists, even to the point we had people who

805
00:33:38,880 --> 00:33:41,720
Speaker 1: were out there just on vacation who were like, you know,

806
00:33:41,720 --> 00:33:42,720
Speaker 1: we told them what we were doing.

807
00:33:42,760 --> 00:33:45,440
Speaker 4: We told them was free to you know, whoever wanted

808
00:33:45,440 --> 00:33:45,920
Speaker 4: to come with it.

809
00:33:45,840 --> 00:33:48,880
Speaker 1: It was kids, students and professionals, whatever, and people were

810
00:33:48,920 --> 00:33:51,320
Speaker 1: on vacation. We're like, you know, I'll dedicate my time

811
00:33:52,000 --> 00:33:53,960
Speaker 1: to come sit here for like two hours and like

812
00:33:54,000 --> 00:33:56,840
Speaker 1: be a part of this thing. And our other boy

813
00:33:56,960 --> 00:33:59,480
Speaker 1: uh Keavi boyk I got I gotta shut up out

814
00:33:59,480 --> 00:34:02,080
Speaker 1: he works with team Yeah, and you know, we were

815
00:34:02,080 --> 00:34:03,760
Speaker 1: having a great time out there and he still made

816
00:34:03,800 --> 00:34:06,480
Speaker 1: it and still dropping knowledge and like, you know, I

817
00:34:06,480 --> 00:34:08,040
Speaker 1: think it was really exciting for people to see someone

818
00:34:08,040 --> 00:34:11,240
Speaker 1: from Talents Teams speaking directly to them in the country,

819
00:34:11,360 --> 00:34:15,560
Speaker 1: you know. And so so anyway, we saw how we

820
00:34:15,600 --> 00:34:17,719
Speaker 1: wanted to do. We wanted to prace some impactful that

821
00:34:17,960 --> 00:34:20,400
Speaker 1: that could start to leave more of a legacy. The

822
00:34:20,400 --> 00:34:23,880
Speaker 1: Planners also do writing camps. We couldn't get the funding

823
00:34:23,920 --> 00:34:26,080
Speaker 1: for it, so we just scratched that part because we're

824
00:34:26,080 --> 00:34:28,440
Speaker 1: not doing anything that's you know, it goes back to

825
00:34:28,480 --> 00:34:31,960
Speaker 1: like dumb stuff down and so but yeah, so we

826
00:34:31,960 --> 00:34:33,440
Speaker 1: did we did those really two.

827
00:34:33,320 --> 00:34:34,760
Speaker 4: Main components and some other parties.

828
00:34:34,760 --> 00:34:37,680
Speaker 1: We did a local merch collab with a brand out

829
00:34:37,719 --> 00:34:41,360
Speaker 1: there called Broke Boys, and that was really just the

830
00:34:41,360 --> 00:34:43,120
Speaker 1: genesis of it. So it was like, you know, the

831
00:34:43,560 --> 00:34:46,879
Speaker 1: two panels one cake Ti one to Joe Berg after

832
00:34:46,960 --> 00:34:50,160
Speaker 1: parties and the festival with Kate Trinada as a starting blocks.

833
00:34:50,239 --> 00:34:53,000
Speaker 1: So next year we're looking to like, you know, do

834
00:34:53,000 --> 00:34:54,759
Speaker 1: that it, replicate that again and just kind of keep

835
00:34:54,800 --> 00:34:58,160
Speaker 1: expanding it out and hopefully, you know, grows more legs

836
00:34:58,200 --> 00:35:00,839
Speaker 1: and you know, it becomes a bigger and bigger thing,

837
00:35:01,120 --> 00:35:02,040
Speaker 1: an annual staple.

838
00:35:02,360 --> 00:35:04,800
Speaker 2: You know, man doing something in the whold on the continent,

839
00:35:04,840 --> 00:35:08,200
Speaker 2: Like I'm sure that just brought on some different challenges,

840
00:35:08,239 --> 00:35:09,919
Speaker 2: like even all the stuff you've learned out here doing

841
00:35:09,920 --> 00:35:11,440
Speaker 2: it right, Like there's just the whole it's a whole

842
00:35:11,520 --> 00:35:13,799
Speaker 2: new beast. You gotta kind of go go down right,

843
00:35:13,880 --> 00:35:18,040
Speaker 2: Like yeah, facts, like it's like one thing to do

844
00:35:18,080 --> 00:35:20,080
Speaker 2: something down to downtown Atlanta, Like I'm doing something in

845
00:35:20,120 --> 00:35:22,680
Speaker 2: a whole another country with people from different you know,

846
00:35:22,680 --> 00:35:25,400
Speaker 2: from a different continent. You know, I'm sure, there's just

847
00:35:25,440 --> 00:35:28,360
Speaker 2: cultural differences all that kind of stuff. Like how important

848
00:35:28,719 --> 00:35:30,120
Speaker 2: for y'all to kind of have like boots on the

849
00:35:30,120 --> 00:35:31,879
Speaker 2: ground out there to help y'all pull this thing off?

850
00:35:33,040 --> 00:35:33,960
Speaker 4: Massively important.

851
00:35:34,040 --> 00:35:36,120
Speaker 1: Yeah, we actually couldn't have done it without having a

852
00:35:36,160 --> 00:35:39,800
Speaker 1: team out there. Most of our team was actually based

853
00:35:39,800 --> 00:35:43,200
Speaker 1: in Essay. We flew in I want to say, like

854
00:35:43,200 --> 00:35:47,160
Speaker 1: maybe eight or so people from our team here, but

855
00:35:47,200 --> 00:35:49,160
Speaker 1: the majority of the work was done was done in

856
00:35:49,200 --> 00:35:53,319
Speaker 1: partnership with our South African partners. And that's because all

857
00:35:53,840 --> 00:35:55,560
Speaker 1: the details you have to go through here, you have

858
00:35:55,600 --> 00:35:57,440
Speaker 1: to you have to know how it works. You have

859
00:35:57,440 --> 00:35:59,719
Speaker 1: to know the people you know, like you have to

860
00:35:59,719 --> 00:36:01,759
Speaker 1: know how to get permits done. Like there's those are

861
00:36:01,840 --> 00:36:05,839
Speaker 1: things we couldn't have try to do ourselves. Lilies would

862
00:36:05,880 --> 00:36:08,400
Speaker 1: never happen, you know, winn't go off the ground.

863
00:36:09,320 --> 00:36:11,880
Speaker 3: I'm gonna bring all this full circles. We come close.

864
00:36:12,320 --> 00:36:15,920
Speaker 2: A lot of times people talk about the black college experience,

865
00:36:16,800 --> 00:36:20,359
Speaker 2: and that's I think a nice way of saying shit

866
00:36:20,480 --> 00:36:23,080
Speaker 2: is crazy sometimes ABC trying to get stuff done. I

867
00:36:23,680 --> 00:36:25,880
Speaker 2: personally I didn't I didn't graduate, I didn't go to Morehouse,

868
00:36:25,920 --> 00:36:29,359
Speaker 2: so I knew not appreciate I understand people always tell

869
00:36:29,360 --> 00:36:34,960
Speaker 2: me I'm the most successful morehouse drop. There's there's a

870
00:36:34,960 --> 00:36:37,480
Speaker 2: lot of you know what I'm saying, But but I

871
00:36:37,480 --> 00:36:39,880
Speaker 2: always tell people like what I think, you know, the

872
00:36:39,880 --> 00:36:42,640
Speaker 2: Black college experience, especially there right was like you had

873
00:36:42,680 --> 00:36:44,759
Speaker 2: to figure out how to get stuff done, you know

874
00:36:44,800 --> 00:36:45,200
Speaker 2: what I mean.

875
00:36:45,360 --> 00:36:47,360
Speaker 3: Like I feel like they kind.

876
00:36:47,200 --> 00:36:48,759
Speaker 2: Of like built that into it a little bit, like

877
00:36:48,760 --> 00:36:50,640
Speaker 2: because I'm like it should because I mean when I

878
00:36:50,640 --> 00:36:52,960
Speaker 2: went to Georgia Southern, I'm like, man, this ship is easy,

879
00:36:53,239 --> 00:36:54,839
Speaker 2: Like I have to go.

880
00:36:54,880 --> 00:36:56,319
Speaker 3: Do the stuff I was So I.

881
00:36:56,239 --> 00:37:00,440
Speaker 1: Was just like, why y'all do MLK, Why we have

882
00:37:00,560 --> 00:37:01,720
Speaker 1: why have we reve renovated?

883
00:37:03,040 --> 00:37:03,920
Speaker 4: Why is a calling car?

884
00:37:04,160 --> 00:37:05,960
Speaker 3: Is that his hand righting on the wall right there?

885
00:37:06,000 --> 00:37:08,640
Speaker 2: Like but I feel like, you know, but I one

886
00:37:08,680 --> 00:37:11,120
Speaker 2: thing I can definitely appreciate though about that experience is

887
00:37:11,680 --> 00:37:13,400
Speaker 2: it teaches you how to get things done, teach you

888
00:37:13,400 --> 00:37:15,359
Speaker 2: how to be gritty, teach you how to like deal

889
00:37:15,360 --> 00:37:17,680
Speaker 2: with adversity. And I just feel like with all the

890
00:37:17,719 --> 00:37:19,359
Speaker 2: things you got going on, you know what I'm saying,

891
00:37:19,440 --> 00:37:22,879
Speaker 2: like that muscle kind of got started start getting build

892
00:37:22,880 --> 00:37:25,880
Speaker 2: that more house, you know what I mean, And just

893
00:37:25,920 --> 00:37:27,880
Speaker 2: like understanding, like cause again, if not me, there's a

894
00:37:27,880 --> 00:37:29,759
Speaker 2: million ways you could have just things you could have

895
00:37:29,800 --> 00:37:32,120
Speaker 2: ran into, you know, said all right, this is too hard,

896
00:37:32,239 --> 00:37:33,560
Speaker 2: this is too difficult. But I don't know, I just

897
00:37:33,560 --> 00:37:36,000
Speaker 2: feel like that's what you all people take away from

898
00:37:36,000 --> 00:37:37,040
Speaker 2: that black college experience.

899
00:37:37,120 --> 00:37:40,480
Speaker 4: Yeah, one more teaches you how to figure something.

900
00:37:40,280 --> 00:37:45,839
Speaker 1: Out, financial aid, whatever they're gonna, they're gonna, they're gonna test,

901
00:37:45,840 --> 00:37:47,839
Speaker 1: You're gonna figure it out, or you're not gonna.

902
00:37:47,920 --> 00:37:51,360
Speaker 4: You're not gonna figure it out, and the school goes on, right.

903
00:37:51,400 --> 00:37:54,879
Speaker 1: But but I do appreciate that, like to this day,

904
00:37:54,960 --> 00:37:56,719
Speaker 1: Like I wouldn't have been the same person if I

905
00:37:56,760 --> 00:37:58,719
Speaker 1: did it with a moraouse not a question, you know.

906
00:37:58,840 --> 00:38:02,560
Speaker 1: And like my ability to to people understand how things work,

907
00:38:02,680 --> 00:38:06,120
Speaker 1: see things and problem solve came from morehouse, from the classroom,

908
00:38:06,200 --> 00:38:07,240
Speaker 1: from outside of the classroom.

909
00:38:07,520 --> 00:38:10,719
Speaker 4: So I definitely appreciate that.

910
00:38:12,080 --> 00:38:15,080
Speaker 1: And I think now, like to your point, like you're like,

911
00:38:15,120 --> 00:38:16,759
Speaker 1: I just want to do parade, right, you figured it out.

912
00:38:16,760 --> 00:38:19,400
Speaker 1: I just want to do this, you know this creative program.

913
00:38:19,480 --> 00:38:22,759
Speaker 1: You just figured it out. So this past year in

914
00:38:22,880 --> 00:38:25,560
Speaker 1: Atlanta for the Music Week and in South Africa, we

915
00:38:25,560 --> 00:38:28,040
Speaker 1: were literally figuring it out like that was both of

916
00:38:28,080 --> 00:38:30,960
Speaker 1: those were like, you know, we're betas you know, like

917
00:38:31,640 --> 00:38:34,160
Speaker 1: and so now we have a lot more data, a

918
00:38:34,200 --> 00:38:35,000
Speaker 1: lot more people.

919
00:38:34,800 --> 00:38:35,719
Speaker 4: Behind us, you know.

920
00:38:35,800 --> 00:38:40,799
Speaker 1: And so we're announcing Music Week Atlanta the top of May,

921
00:38:41,200 --> 00:38:42,840
Speaker 1: and so it's going to be the same week again

922
00:38:43,239 --> 00:38:46,160
Speaker 1: June tenth to the fifteenth, and we have some really

923
00:38:46,200 --> 00:38:49,320
Speaker 1: exciting stuff coming in and we're able to start tying

924
00:38:49,480 --> 00:38:52,160
Speaker 1: where we're doing in South Africa and Atlanta together a

925
00:38:52,200 --> 00:38:55,200
Speaker 1: little bit more now. So coming out of the festival

926
00:38:55,360 --> 00:38:58,000
Speaker 1: and the Music Week programming, we made a lot of

927
00:38:58,040 --> 00:39:03,879
Speaker 1: relationships relationship with the young woman named Boukley who's a

928
00:39:03,920 --> 00:39:06,759
Speaker 1: diplomat for South Africa and focuses on sports, arts and

929
00:39:06,760 --> 00:39:08,840
Speaker 1: culture for the AU and we're doing a lot of

930
00:39:08,920 --> 00:39:12,040
Speaker 1: spend a lot of time working with her. The tourism

931
00:39:12,120 --> 00:39:15,400
Speaker 1: boards for about to mess us up. So if anybody

932
00:39:15,400 --> 00:39:17,239
Speaker 1: seys in South Africa, I'm doing my best all right,

933
00:39:17,760 --> 00:39:20,880
Speaker 1: Olptain Tourism which covers joe Burg and a couple of

934
00:39:20,880 --> 00:39:25,720
Speaker 1: other areas, talking to Cape Towns Tourism Board, Essay Tourism overall.

935
00:39:25,800 --> 00:39:30,040
Speaker 1: So like we're now figuring out because we had a

936
00:39:30,080 --> 00:39:32,120
Speaker 1: really nice impact, we're now figuring out how do we

937
00:39:32,719 --> 00:39:35,360
Speaker 1: help export or be a partner on this side of

938
00:39:35,360 --> 00:39:38,080
Speaker 1: exporting South African culture here. So we're gonna look to

939
00:39:38,120 --> 00:39:40,120
Speaker 1: do like a taste of South Africa experience during the

940
00:39:40,200 --> 00:39:43,360
Speaker 1: Music Week in Atlanta and like let people kind of

941
00:39:43,400 --> 00:39:44,839
Speaker 1: sign up and like see a little bit of what

942
00:39:44,880 --> 00:39:47,200
Speaker 1: we see and hopefully they want to then come to

943
00:39:47,360 --> 00:39:50,120
Speaker 1: the continent with us when we go back in December January.

944
00:39:50,320 --> 00:39:52,160
Speaker 1: And so we're putting together like the packages and the

945
00:39:53,120 --> 00:39:56,239
Speaker 1: experience through our eyes, you know, in partnership with those

946
00:39:56,239 --> 00:39:58,360
Speaker 1: boards on that side, to make sure it's like a

947
00:39:58,400 --> 00:40:00,480
Speaker 1: really just cohesive experience.

948
00:40:00,560 --> 00:40:00,759
Speaker 4: You know.

949
00:40:01,120 --> 00:40:04,080
Speaker 1: So I'm excited for what kind of how we keep

950
00:40:04,080 --> 00:40:05,840
Speaker 1: going forward with it. And we've talked to you know,

951
00:40:05,840 --> 00:40:08,880
Speaker 1: we talked in the Mayor's office and like you know,

952
00:40:09,000 --> 00:40:11,160
Speaker 1: Andre Gabson endorsement for what we were doing in South

953
00:40:11,160 --> 00:40:13,879
Speaker 1: Africa last year, and so, you know, I think there's

954
00:40:13,880 --> 00:40:15,400
Speaker 1: a lot of pieces here that are connecting in the

955
00:40:15,400 --> 00:40:17,239
Speaker 1: world cups coming up, Like there's just all these like

956
00:40:17,280 --> 00:40:20,560
Speaker 1: global things that are happening, and I think milking Cookies

957
00:40:20,560 --> 00:40:24,040
Speaker 1: we want to stand for like the connectivity still now

958
00:40:24,080 --> 00:40:26,560
Speaker 1: it's just more global, but it's still the same place

959
00:40:26,600 --> 00:40:28,840
Speaker 1: we started from like how do we connect people in communities?

960
00:40:29,760 --> 00:40:32,680
Speaker 3: Man? Well, look, man, y'all are killing it. Man. Congratulations

961
00:40:32,719 --> 00:40:33,799
Speaker 3: to you and the whole team.

962
00:40:34,040 --> 00:40:34,640
Speaker 4: Appreciate it.

963
00:40:34,719 --> 00:40:34,839
Speaker 5: Man.

964
00:40:34,880 --> 00:40:37,359
Speaker 3: You know y'all been, as they say, a one since

965
00:40:37,440 --> 00:40:37,799
Speaker 3: day one.

966
00:40:37,880 --> 00:40:39,439
Speaker 2: Man, you know what I'm saying, like all the way back,

967
00:40:39,480 --> 00:40:41,200
Speaker 2: like like we're talking like we're sawing up the other day.

968
00:40:41,239 --> 00:40:43,040
Speaker 2: You know, it's like, man, we was up here. First

969
00:40:43,040 --> 00:40:45,239
Speaker 2: time we met was that a Hawks may now look

970
00:40:45,280 --> 00:40:45,600
Speaker 2: at us?

971
00:40:45,760 --> 00:40:48,120
Speaker 1: That was that was that was so full circle yesterday man,

972
00:40:48,200 --> 00:40:50,560
Speaker 1: because like, yeah, literally, so I used to work for

973
00:40:50,600 --> 00:40:51,080
Speaker 1: the Hawks.

974
00:40:51,360 --> 00:40:53,040
Speaker 4: For whoever's listening doesn't know that.

975
00:40:53,239 --> 00:40:55,880
Speaker 1: And so first of all the years that the Hawks

976
00:40:55,920 --> 00:40:58,959
Speaker 1: was fire right, they just will stay from arena. Trey

977
00:40:58,960 --> 00:41:02,040
Speaker 1: Young got drafted that year. Yeah, killing Oh the barbershop.

978
00:41:02,440 --> 00:41:04,840
Speaker 1: I got that future before at halftime, like it was

979
00:41:04,880 --> 00:41:06,680
Speaker 1: like for the opening of the Raadar.

980
00:41:06,719 --> 00:41:09,000
Speaker 4: It was. It was craziness. But that year, you know,

981
00:41:09,040 --> 00:41:10,880
Speaker 4: I was working under Janie Smith.

982
00:41:10,880 --> 00:41:13,040
Speaker 1: I was working with me Lissa Procter, you know narcisst

983
00:41:13,120 --> 00:41:17,920
Speaker 1: the whole PR marketing teams, and I remember Melissa was like,

984
00:41:18,560 --> 00:41:20,319
Speaker 1: got me this d branding. He started this thing up

985
00:41:20,320 --> 00:41:22,960
Speaker 1: called butter at l it's it's super cool. I was

986
00:41:23,000 --> 00:41:25,279
Speaker 1: looking at the content. I'm seeing my friends like they're

987
00:41:25,320 --> 00:41:28,120
Speaker 1: dripping yellow and stuff, like what's going on here? And

988
00:41:28,200 --> 00:41:30,360
Speaker 1: so we finally got to meet and it was in

989
00:41:30,400 --> 00:41:32,440
Speaker 1: the border room I think it was on the nineteenth

990
00:41:32,440 --> 00:41:33,720
Speaker 1: floor of the Hawks building.

991
00:41:34,280 --> 00:41:35,640
Speaker 4: And I was like, Yo, this dude is cool.

992
00:41:35,760 --> 00:41:38,040
Speaker 1: I was like, I was like, I can't tell him

993
00:41:38,040 --> 00:41:39,759
Speaker 1: that now I'm little Lane, but I'm like my mom.

994
00:41:39,800 --> 00:41:41,719
Speaker 4: I was like, all right, I got rock with him.

995
00:41:42,080 --> 00:41:43,600
Speaker 1: And so to see the program we did, I think

996
00:41:43,600 --> 00:41:46,080
Speaker 1: it was it was Valentine's Day, right, yeah, yeah, it

997
00:41:46,160 --> 00:41:46,520
Speaker 1: was the first.

998
00:41:46,640 --> 00:41:50,799
Speaker 4: That was the first butter eighth butter in Hawks collaborate. Yeah,

999
00:41:50,880 --> 00:41:51,520
Speaker 4: so I was crazy.

1000
00:41:51,800 --> 00:41:53,680
Speaker 1: So to see what you were doing yesterday and to

1001
00:41:53,719 --> 00:41:55,880
Speaker 1: be on the court speaking, and I was like, I

1002
00:41:55,920 --> 00:41:59,120
Speaker 1: need to get my photo asad Bro. I need the

1003
00:41:59,120 --> 00:42:01,080
Speaker 1: first photo here because they don't even know, you know.

1004
00:42:01,160 --> 00:42:03,200
Speaker 1: So I think I got it. I think I got

1005
00:42:03,239 --> 00:42:05,080
Speaker 1: I think it's a photo balls of the swag. I

1006
00:42:05,120 --> 00:42:05,680
Speaker 1: think I got it.

1007
00:42:06,320 --> 00:42:06,799
Speaker 4: That's crazy.

1008
00:42:06,840 --> 00:42:07,879
Speaker 3: I got it. I got it. I got to dig

1009
00:42:07,880 --> 00:42:08,319
Speaker 3: it up man.

1010
00:42:08,360 --> 00:42:12,560
Speaker 1: Okay, okay, okay, yeah that's crazy. Yeah, but very proud

1011
00:42:12,600 --> 00:42:14,440
Speaker 1: of you man. You know that was that was incredible.

1012
00:42:14,520 --> 00:42:15,319
Speaker 3: Hey man, well you too.

1013
00:42:15,400 --> 00:42:18,640
Speaker 2: Man Again, y'all have expanded, you know, congratulations, much much

1014
00:42:18,640 --> 00:42:19,359
Speaker 2: success to you.

1015
00:42:19,320 --> 00:42:22,440
Speaker 3: And the team. You know, I'm be out there, man.

1016
00:42:22,440 --> 00:42:24,440
Speaker 2: Look I'm saying right now, I'm getting my stuff together. Man,

1017
00:42:24,600 --> 00:42:27,719
Speaker 2: I'm going out there. I might not come back, but going.

1018
00:42:27,520 --> 00:42:30,400
Speaker 1: I might not come back, man, Craig King might not

1019
00:42:30,440 --> 00:42:32,239
Speaker 1: come back. I'm gonna shout out Craigs. Craig's been so

1020
00:42:32,239 --> 00:42:35,719
Speaker 1: instrumental on everything, man, but he's part of the dream scene.

1021
00:42:35,760 --> 00:42:38,080
Speaker 1: And so yeah, if you start seeing it Lanta looking

1022
00:42:38,080 --> 00:42:42,000
Speaker 1: a little smaller, you know, he's because we're gone, because

1023
00:42:42,000 --> 00:42:42,879
Speaker 1: we're eighteen hours away.

1024
00:42:42,880 --> 00:42:46,279
Speaker 2: That's why, well, you know, gives men appreciate you pulling

1025
00:42:46,360 --> 00:42:47,399
Speaker 2: up man, last time.

1026
00:42:47,440 --> 00:42:47,560
Speaker 4: Man.

1027
00:42:47,600 --> 00:42:49,279
Speaker 2: Little people know where they can find out more about

1028
00:42:49,280 --> 00:42:51,439
Speaker 2: mioking cookies and and and support y'all and stuff.

1029
00:42:51,480 --> 00:42:52,279
Speaker 4: Yeah, yeah, yeah.

1030
00:42:52,440 --> 00:42:54,279
Speaker 1: Our Instagram handle is the best way to do it.

1031
00:42:54,280 --> 00:42:58,360
Speaker 1: It's it's Milk Cookies Fast that's I K Cookies, c

1032
00:42:58,600 --> 00:43:02,960
Speaker 1: O OK, I E s U Fast FBST that's our

1033
00:43:02,960 --> 00:43:05,040
Speaker 1: Instagram handle. And then my personal want is in gives

1034
00:43:05,080 --> 00:43:08,439
Speaker 1: we trust, I n G I b BS W E

1035
00:43:08,480 --> 00:43:11,359
Speaker 1: T r U s T and gives me trusty.

1036
00:43:10,840 --> 00:43:13,000
Speaker 2: Man and yes, all right and it gives we do

1037
00:43:13,080 --> 00:43:14,960
Speaker 2: trust man. Appreciate you pulling up on the pod man

1038
00:43:15,120 --> 00:43:19,080
Speaker 2: with that man. We out's go. You've been listening to

1039
00:43:19,120 --> 00:43:22,520
Speaker 2: button Nomics and om your hosts, Brandon Butler, got comments, feedback?

1040
00:43:22,680 --> 00:43:23,479
Speaker 3: Want to be on the show.

1041
00:43:23,680 --> 00:43:26,840
Speaker 2: Send us an email today at hello at butteronomics dot com.

1042
00:43:27,040 --> 00:43:30,080
Speaker 2: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1043
00:43:30,160 --> 00:43:32,920
Speaker 2: k cy Pegram with marketing support from Queen and Nikki.

1044
00:43:33,280 --> 00:43:34,720
Speaker 3: Music provided by mister Hanky.

1045
00:43:35,080 --> 00:43:37,359
Speaker 2: If you haven't already, hit that subscribe button and never

1046
00:43:37,400 --> 00:43:39,480
Speaker 2: missed an episode, and be sure to follow us on

1047
00:43:39,520 --> 00:43:42,000
Speaker 2: all our social platforms at butter dot a t L.

1048
00:43:42,520 --> 00:43:45,480
Speaker 2: Listen to button Nomics on the iHeartRadio app, Apple Podcasts,

1049
00:43:45,560 --> 00:43:47,200
Speaker 2: or wherever you get your podcasts.