WEBVTT - Constantin Buschmann 0:00:02.480 --> 0:00:10.360 Bloomberg Audio Studios, Podcasts, radio News. I'm Hannah Elliott and 0:00:10.400 --> 0:00:11.080 I'm Matt Miller. 0:00:11.240 --> 0:00:13.120 This is Hot Pursuit. 0:00:17.000 --> 0:00:20.960 Coming up on today's podcast. We've got Constantine Bushman, the 0:00:21.000 --> 0:00:25.439 CEO and owner of Bravis, with us, and I am 0:00:25.600 --> 0:00:28.480 very excited to talk with him. Matt, this is a 0:00:28.480 --> 0:00:29.680 serious dude. 0:00:29.880 --> 0:00:33.959 Yeah he is, and he's done some amazing work with Bravis, 0:00:33.960 --> 0:00:36.360 so have all the people that work there, which was 0:00:36.440 --> 0:00:38.600 one of my takeaways. But I learned a lot more 0:00:38.640 --> 0:00:40.280 about the company than I had known before. 0:00:40.400 --> 0:00:44.839 So Constantine has really set it up as a design studio, 0:00:45.240 --> 0:00:47.239 which I think is really cool. You know, he's been 0:00:47.280 --> 0:00:50.280 with the company since he was very young. He became 0:00:50.560 --> 0:00:54.440 chief marketing officer when he was thirty four, and then 0:00:54.560 --> 0:00:57.840 when his father sadly passed away, he took over the 0:00:57.840 --> 0:01:01.920 company and has really expanded it into being way more 0:01:01.960 --> 0:01:05.480 than just like a body kit, which is maybe how 0:01:05.680 --> 0:01:07.920 if you're not paying attention, you might think that's what 0:01:07.959 --> 0:01:09.720 it is, but oh no. And they've also got a 0:01:09.760 --> 0:01:11.160 new car out too that I can't wait to talk 0:01:11.160 --> 0:01:11.720 to him about. 0:01:12.400 --> 0:01:16.319 Great, which is kind of the crowning achievement of his 0:01:16.440 --> 0:01:20.360 tenure so far. I think and a dedication to the 0:01:20.360 --> 0:01:22.800 business that his father started. We're also going to talk 0:01:22.840 --> 0:01:27.200 about BMW's. We've been driving a lot of them. I 0:01:27.319 --> 0:01:32.319 just recently bought one, and maybe they make too many, right, Yeah. 0:01:32.040 --> 0:01:34.320 I kind of think we don't need the M four. 0:01:34.720 --> 0:01:37.560 It's actually no shade to the M four. It's just 0:01:37.640 --> 0:01:42.760 that the M two, especially the CS, is so good. 0:01:43.319 --> 0:01:45.399 It's like, why do you need to pay more for 0:01:46.000 --> 0:01:47.199 an inferior car? 0:01:47.880 --> 0:01:49.960 I mean, I guess the reason is you want a 0:01:49.960 --> 0:01:51.800 little bit more space, right, the M four is a 0:01:51.840 --> 0:01:55.800 little bit bigger, But in that case you could go 0:01:55.840 --> 0:01:57.920 with the M eight. I mean, I feel like you 0:01:58.000 --> 0:02:00.560 go one way or the other. There's no reason so many. 0:02:01.480 --> 0:02:04.120 We do not need to be mid here and I 0:02:04.480 --> 0:02:07.720 the M two. I the M two was such a revelation. 0:02:07.840 --> 0:02:10.320 I haven't driven a BMW in a minute. Probably the 0:02:10.400 --> 0:02:13.840 last one I drove was last year in Miami, and 0:02:14.080 --> 0:02:19.120 I instantly loved it. It's got such an attitude, and 0:02:19.160 --> 0:02:21.320 the CS, of course has that little duct tail on 0:02:21.360 --> 0:02:26.160 the end and the full racer boy grill that people 0:02:26.480 --> 0:02:33.639 love and hate, and I just love that. Uh yeah, 0:02:33.680 --> 0:02:36.600 it did. Actually, come to think of it, I didn't 0:02:36.600 --> 0:02:38.760 spend much time in the backseat. But yes, you know 0:02:38.800 --> 0:02:41.280 what it did. Now. They both both the M two 0:02:41.360 --> 0:02:45.200 and the M four have that three leader twin turbot 0:02:45.240 --> 0:02:48.119 in line six, so it's not like the M four 0:02:48.240 --> 0:02:50.919 gives you any real more performance. In fact, I thought 0:02:50.960 --> 0:02:55.080 the M two was punchier and more direct and just 0:02:55.240 --> 0:03:01.120 all around a tighter, more nimble, more serious driving. I 0:03:01.200 --> 0:03:05.520 also really liked the interior. I thought the bucket seats 0:03:05.720 --> 0:03:09.400 were actually I love that they cradle you and really 0:03:09.440 --> 0:03:12.760 hold you in. But they're also adjustable, because my big 0:03:12.800 --> 0:03:15.960 complaint with like actual sport racing seats is that you 0:03:16.000 --> 0:03:18.720 can't adjust the back and they're not very comfortable to 0:03:18.880 --> 0:03:22.760 just drive. But these are adjustable, but still they hold 0:03:22.800 --> 0:03:25.239 you in really tightly. But also they have like the 0:03:25.680 --> 0:03:27.520 cutouts and the sides of the seats where you can 0:03:27.520 --> 0:03:30.600 put your hands. I just I love that. I thought 0:03:30.639 --> 0:03:39.640 the screens were fine, not overpowering, very straightforward. Everything sinked. 0:03:40.080 --> 0:03:43.960 There weren't a lot of layers to get to essential controls. 0:03:44.280 --> 0:03:48.200 It just seemed everything made sense. There was nothing there 0:03:48.240 --> 0:03:51.360 that you didn't need. I really liked it. I even 0:03:51.400 --> 0:03:56.160 thought that the multiple textures inside with the carbon fiber, 0:03:56.280 --> 0:03:58.760 and you know some of these other details that and 0:03:58.800 --> 0:04:00.880 the colors can get a little well, usually they get 0:04:00.880 --> 0:04:03.280 a little too much, but here it just all felt 0:04:03.560 --> 0:04:06.040 very of a kind. 0:04:06.480 --> 0:04:12.520 I love the interior, especially the different textures and colors, 0:04:12.560 --> 0:04:15.840 and the design I thought was really cool. You kind 0:04:15.840 --> 0:04:18.840 of have to see it to understand what we're talking about. 0:04:18.960 --> 0:04:19.640 But they have. 0:04:21.000 --> 0:04:24.480 This really sweet BMW kind of I don't know, it's 0:04:24.480 --> 0:04:27.720 not engraving or embossing. I don't know what it is. 0:04:27.760 --> 0:04:29.640 But on the on the door cards, that's great. 0:04:30.160 --> 0:04:30.920 Yeah. 0:04:31.440 --> 0:04:33.800 One place that I one place that I can't agree 0:04:33.880 --> 0:04:38.240 is the screens. I don't I don't understand you approved 0:04:38.839 --> 0:04:41.640 the installation of these screens. It looks like they're just 0:04:41.800 --> 0:04:45.560 like glued on to the dash. 0:04:45.720 --> 0:04:46.480 If you get it, you. 0:04:46.440 --> 0:04:49.000 Get into an accident and the passenger hits the corner 0:04:49.080 --> 0:04:53.040 of the very squared off screen with his head, it's 0:04:53.080 --> 0:04:58.240 gonna be a diaster. And it's compared to the previous generation, 0:04:58.360 --> 0:05:00.640 which you know, my neighbor Eric had the old M 0:05:00.680 --> 0:05:03.360 two and now he has the M four GTS from 0:05:03.360 --> 0:05:04.120 twenty sixteen. 0:05:04.800 --> 0:05:06.560 That setup is just so much better. 0:05:07.000 --> 0:05:11.160 A smaller you know, has still everything you need on it. 0:05:11.279 --> 0:05:14.160 And physical buttons for the stuff that you're going to 0:05:14.200 --> 0:05:16.480 be doing often. I think they made a real mistake, 0:05:16.520 --> 0:05:19.239 and I imagine they'll go back away from this giant 0:05:19.279 --> 0:05:22.000 screen in the center. Does anybody actually want those? 0:05:22.839 --> 0:05:25.599 Yeah, I actually didn't think it was that big a screen, 0:05:25.680 --> 0:05:30.120 and I had a feeling you would say that. So's 0:05:30.240 --> 0:05:34.080 that's why I'm surprised myself. It didn't bother me, because 0:05:34.120 --> 0:05:37.760 to me, the alternative is putting that embedded in the dash, 0:05:37.839 --> 0:05:41.680 and I just think for this car, which feels super 0:05:41.760 --> 0:05:45.239 racey anyway, I don't want anything more in the dash. 0:05:45.240 --> 0:05:48.360 I don't want anything that bulks it up even more so. 0:05:48.440 --> 0:05:52.159 I mean previously they just had a smaller screen. It 0:05:52.320 --> 0:05:55.520 was like a little iPad coming out of the center stack. 0:05:55.839 --> 0:05:56.120 You know. 0:05:56.320 --> 0:06:00.320 I wonder totally, and I know that we have seene 0:06:00.320 --> 0:06:06.160 automakers sort of revert back to analog controls. Multiple automakers 0:06:06.200 --> 0:06:12.080 have done this. I don't know. I don't see any 0:06:12.160 --> 0:06:15.400 indication that they're gonna do that with the screens, like 0:06:15.600 --> 0:06:20.440 take like remove or make dashboard screens smaller. I'm not 0:06:20.520 --> 0:06:23.080 seeing that at all. I could be wrong, but I 0:06:23.080 --> 0:06:25.159 would be really surprised. I just don't. 0:06:25.040 --> 0:06:29.080 Understand what you want of these giant screens. You know, 0:06:29.440 --> 0:06:32.640 one one screen in the dashboard for all the information 0:06:32.680 --> 0:06:36.320 that you need makes sense. And frankly, some companies like Bentley, 0:06:36.400 --> 0:06:38.839 you know they have that screen that rolls away. 0:06:38.920 --> 0:06:40.800 Yeah, so you flip screen, you don't. 0:06:40.560 --> 0:06:43.200 Have to see it anymore. Exactly in the old BMW 0:06:43.320 --> 0:06:46.200 screens that came out of the center of the dash 0:06:46.480 --> 0:06:49.880 they always look like they could have been submerged, like 0:06:49.920 --> 0:06:52.160 you could push a button then they would hear, and 0:06:52.200 --> 0:06:55.839 that would be absolutely brilliant. I don't know why automakers 0:06:55.839 --> 0:06:57.719 don't do that other than the cost, right, I guess 0:06:57.760 --> 0:07:01.880 it's probably, yeah, very expensive to build them, which is 0:07:01.880 --> 0:07:03.960 why only Bentley has a disappearance. 0:07:04.760 --> 0:07:07.920 Well, I think we you know, in the coming weeks 0:07:08.000 --> 0:07:11.120 we can tease that we have mister Marizio Reggiani on 0:07:11.320 --> 0:07:13.920 formerly of Lamborghini. We should ask him about some of 0:07:13.960 --> 0:07:16.200 these things because now that he's not with Lamborghini, he 0:07:16.280 --> 0:07:18.720 might be a little bit freer to talk with us 0:07:18.760 --> 0:07:22.360 about some of the thought processes these that go into 0:07:22.400 --> 0:07:25.800 making those decisions because to us it seems so obvious, 0:07:26.160 --> 0:07:29.120 but I know there are lots of other factors involved. 0:07:29.160 --> 0:07:31.960 Well, I think it's mainly cost cutting, right, They won't 0:07:31.960 --> 0:07:34.040 want to make things cheaper. The reason that you don't 0:07:34.080 --> 0:07:36.880 have a handbrake, the reason that you don't have a 0:07:36.960 --> 0:07:40.960 manual option, the reason that you don't have physical buttons 0:07:40.960 --> 0:07:43.880 and knobs is that it's cheaper. 0:07:44.840 --> 0:07:48.320 And then there's a big marketing luxury brand. Well, I know, 0:07:48.360 --> 0:07:52.560 and certainly nobody buys a luxury cars that because they 0:07:52.600 --> 0:07:55.320 want it to feel cheaper or like we're cost cutting 0:07:55.400 --> 0:07:58.080 or penny pinching here. That's that's not why you're buying 0:07:58.080 --> 0:08:01.200 these cars. So, yeah, it is a fair point. It 0:08:01.240 --> 0:08:04.280 is a fair point, and I do think actually Constantine 0:08:04.600 --> 0:08:09.200 with Brabas has kind of hit on what you're saying, 0:08:09.320 --> 0:08:15.760 Like they offer all these expensive things that OEMs can't 0:08:15.880 --> 0:08:18.160 or won't do because of the cost, you know, And 0:08:18.200 --> 0:08:22.720 that's probably one reason why Brabas is so alluring to 0:08:22.800 --> 0:08:25.160 a lot of people who can afford it, because they're 0:08:25.200 --> 0:08:27.040 doing all the extras that like you're not going to 0:08:27.080 --> 0:08:28.560 get from an OEM. 0:08:29.080 --> 0:08:32.160 That's why you're seeing a lot more companies, not Brobas, 0:08:32.200 --> 0:08:36.000 but others offer manual swaps or people talking about manuals 0:08:36.000 --> 0:08:40.760 and so many, so many vehicles because the OEMs can't 0:08:40.920 --> 0:08:45.079 or won't do it, and now aftermarket companies have to 0:08:45.120 --> 0:08:48.240 take that into their own hands. So what did you 0:08:48.280 --> 0:08:51.320 think about the fact that there's no manual option with 0:08:51.360 --> 0:08:53.720 the CS on the M two. Is it all? 0:08:54.200 --> 0:08:57.120 Yes? And I don't have an ego attached to this. 0:08:57.200 --> 0:08:59.200 I don't need like a stick shift to feel cool 0:08:59.280 --> 0:09:01.560 or whatever, and I don't think it makes sense to 0:09:01.600 --> 0:09:03.560 have it in a lot of cars, but this would 0:09:03.640 --> 0:09:05.960 be the car to have it in for sure as 0:09:06.000 --> 0:09:09.400 an option. It would make a thousand just something very short, 0:09:09.559 --> 0:09:14.320 a very quick short shift transmission would be really really 0:09:14.360 --> 0:09:16.320 fun and would sort of be the cherry on top. 0:09:16.559 --> 0:09:19.959 I could imagine buying like for real and M two 0:09:20.120 --> 0:09:23.600 instead of you know, stepping up to a nine to eleven. 0:09:23.679 --> 0:09:27.000 So I think it does actually offer some competition just 0:09:27.440 --> 0:09:30.199 on price, right, you're saving one hundred grand. 0:09:30.280 --> 0:09:32.480 Totally totally, but I would buy. 0:09:32.720 --> 0:09:35.320 But I would buy the base M two because you 0:09:35.320 --> 0:09:36.920 can get it with a stick I don't need the 0:09:37.000 --> 0:09:39.640 extra you know, there's a horse power boost that you 0:09:39.679 --> 0:09:42.160 get I don't know, twenty or thirty more horsepower with 0:09:42.240 --> 0:09:44.760 a CS. I don't really need that. I love the 0:09:44.840 --> 0:09:47.360 duct tail you can put it on aut of it. 0:09:47.679 --> 0:09:48.520 And with the base. 0:09:49.360 --> 0:09:50.920 You know, you can get a one or two year 0:09:50.960 --> 0:09:55.360 old M two, same generation based with a stick for 0:09:55.520 --> 0:09:58.880 like seventy grand no problem with you know, ten or 0:09:58.920 --> 0:09:59.800 twenty thousand miles. 0:10:00.280 --> 0:10:01.280 To me, it's a no brain. 0:10:01.400 --> 0:10:03.680 That's a really I think that's a really really smart 0:10:03.720 --> 0:10:06.840 move because you get so much car for a really 0:10:06.880 --> 0:10:10.600 good value. And that also reminds me, like going back 0:10:10.600 --> 0:10:13.960 to the M four, the M four comes with you know, 0:10:14.120 --> 0:10:21.960 like an extra extreme looking race livery with Riviera blue 0:10:22.320 --> 0:10:26.280 color and like this anthracite detailing, and it's supposed to 0:10:26.320 --> 0:10:28.800 look really extreme, even more extreme than the M two. 0:10:29.800 --> 0:10:32.320 And they also charge more. The M four is like 0:10:32.320 --> 0:10:35.440 one hundred and twenty four or so starting. I don't 0:10:35.440 --> 0:10:37.800 think you need any of that. Back to your point, 0:10:37.880 --> 0:10:40.280 I would just buy the entry level M two and 0:10:40.320 --> 0:10:42.400 then add on those all those little things. 0:10:42.120 --> 0:10:44.479 That you want, if you need. 0:10:44.520 --> 0:10:46.440 If you need. But yeah, like I don't need to. 0:10:46.640 --> 0:10:48.439 I don't need some race stripes on an M four 0:10:48.520 --> 0:10:51.240 to to feel more extreme. It's actually a less extreme 0:10:51.280 --> 0:10:57.600 car by the way. Oh gosh, yes, this is. 0:10:57.679 --> 0:11:00.600 Wanted to get into it for a second to to 0:11:00.720 --> 0:11:03.400 understand and share it with everybody. 0:11:02.880 --> 0:11:07.640 Thank you. I do appreciate it because I have become obsessed. 0:11:07.720 --> 0:11:12.679 And this actually is very linked to cars and motorcycles. 0:11:12.720 --> 0:11:16.960 It's linked to anything loud. But how I came to 0:11:17.000 --> 0:11:20.200 it was from cars, and I honestly I came through 0:11:20.240 --> 0:11:24.320 it because Magnus has Tonightis, which he got from cars 0:11:24.400 --> 0:11:27.120 and going to concerts when he was fourteen in Sheffield 0:11:27.200 --> 0:11:29.560 and standing next to the speakers, and I saw how 0:11:29.600 --> 0:11:32.560 it was affecting him and it became this thing where 0:11:32.640 --> 0:11:37.600 it was like everybody knows someone at least who has tonightis, 0:11:38.280 --> 0:11:41.400 which is a sort of a phantom ringing in your ears. 0:11:41.040 --> 0:11:44.959 It's ringing or humming or scratching that is not from 0:11:45.000 --> 0:11:50.359 an external source, and it's not hearing loss. It's related 0:11:50.480 --> 0:11:54.440 and the biggest cause of Tonight's is sound exposure. But 0:11:54.760 --> 0:11:57.720 it's just this big thing that a lot of people 0:11:57.920 --> 0:12:01.240 have and not a lot of people talk about. There's 0:12:01.240 --> 0:12:03.320 not a lot there's not a lot of research. There's 0:12:03.360 --> 0:12:07.440 only one FDA approved treatment for tonightas there's a lot 0:12:07.440 --> 0:12:11.080 of smoking, smoke and mirrors and snake oil out there. 0:12:11.120 --> 0:12:13.679 But it does affect a lot of people, especially men, 0:12:13.840 --> 0:12:18.720 especially veterans, and you even mentioned Matt. You know, car drivers, 0:12:19.200 --> 0:12:24.160 race car drivers, tons of musicians. So I did become 0:12:24.200 --> 0:12:29.320 obsessed with it because the health of your ears is 0:12:29.360 --> 0:12:33.160 related to brain health, which is related to cognitive health, 0:12:33.640 --> 0:12:37.480 which is related to everything. I mean, We're so everybody 0:12:37.559 --> 0:12:41.160 is obsessed with living longer and living healthier and longevity, 0:12:41.160 --> 0:12:45.360 but your brain health and your cognitive health is so important, 0:12:45.360 --> 0:12:47.040 and that's directly related to hearing. 0:12:47.240 --> 0:12:50.000 You know what, I've always felt like it's time for 0:12:50.040 --> 0:12:52.559 me to start protecting my ears. You're right. TV news 0:12:52.600 --> 0:12:55.439 anchors get it a lot because we're always we have 0:12:55.520 --> 0:12:58.240 the IFB in our ears, the same as you know, 0:12:58.400 --> 0:13:02.719 musicians have a say, the same problem, but and not 0:13:02.800 --> 0:13:04.760 so good at taking care of myself. So I don't 0:13:04.800 --> 0:13:07.240 wear ear plugs very often when I go to concerts 0:13:07.360 --> 0:13:10.160 or when I'm riding my motorcycle, and I should do 0:13:10.280 --> 0:13:13.320 it more often. But I love the sound of I 0:13:13.360 --> 0:13:15.679 love to stand next to the speakers just like Magnus, 0:13:15.679 --> 0:13:18.560 and I love the sound of the engine, you know, 0:13:18.600 --> 0:13:23.240 when I'm on the highway. It's a horrible affliction if 0:13:23.280 --> 0:13:25.400 you get tonit this. I mean, I just can't imagine 0:13:25.440 --> 0:13:27.920 having constant ringing in my ear and I think. 0:13:29.480 --> 0:13:31.640 I hope they do more research into it. 0:13:31.679 --> 0:13:34.199 Well, it's not too late for you, Matt. There are 0:13:34.240 --> 0:13:38.160 a lot of companies that are making very discrete hearing protection, 0:13:39.559 --> 0:13:44.000 like Euros and Loop. Eros actually even has a Hendrick 0:13:44.080 --> 0:13:49.040 Motor Motorsports partnership for ear protection. So yeah, I get it. 0:13:49.080 --> 0:13:53.120 I mean, even if you do wear either ear muffs, 0:13:53.120 --> 0:13:57.640 are in your plugs or anything like that, You'll still 0:13:57.679 --> 0:14:00.400 be able to hear your bike. You'll for sure. 0:14:01.559 --> 0:14:04.240 It's just a pain, like when you're putting on and 0:14:04.280 --> 0:14:06.719 taking off a helmet, put your plugs in under it. 0:14:07.600 --> 0:14:11.200 If you watch Moto GP, you'll see all of the 0:14:11.240 --> 0:14:14.520 pilots in Moto GP are wearing earplugs all the time. 0:14:14.840 --> 0:14:18.280 I should do it, but everyone should. It's just that 0:14:18.440 --> 0:14:21.080 we never really learn until it's too late. All right, 0:14:21.120 --> 0:14:28.680 let's get to Constantine. I mean I would I would 0:14:28.680 --> 0:14:32.640 just like to start by hearing more about Bravos Boatrup 0:14:32.720 --> 0:14:35.000 is up. I think by Cologne right a little bit 0:14:35.040 --> 0:14:40.240 north of and I know you as a maker of 0:14:41.480 --> 0:14:48.080 h like incredible aftermarket pieces that are in my experience, 0:14:48.240 --> 0:14:50.960 mostly based on Mercedes Benz tell us, tell us what 0:14:51.040 --> 0:14:51.440 I don't know. 0:14:52.760 --> 0:14:54.960 So first of all behind Matt Hay Hannah. It's so 0:14:55.080 --> 0:14:58.240 nice to be able to join you here from from Boatrop, Germany. 0:14:58.520 --> 0:15:02.120 You know, Brabas. This this litt sort of Gaelic village 0:15:02.240 --> 0:15:06.240 out of outside of the main location of the automotive 0:15:06.240 --> 0:15:08.320 industry in Germany, which is of course, you know, more 0:15:08.320 --> 0:15:12.280 to the south Bavaria Stutegart region. We're holding up the 0:15:12.280 --> 0:15:15.080 flag near near Disseldorf, Germany. 0:15:14.960 --> 0:15:18.240 In the diesel door the Netherlands. 0:15:18.040 --> 0:15:21.400 It's a nice city. We've been here since nineteen seventy seven, 0:15:21.440 --> 0:15:24.560 which is when my father started rob Us in the 0:15:24.560 --> 0:15:27.920 same town in Botrop, in the heart of what's called 0:15:27.920 --> 0:15:30.480 the Rua area, which is sort of like the imaginety 0:15:30.520 --> 0:15:34.400 as the Manchester of Germany industrial region. A lot of 0:15:34.440 --> 0:15:37.760 coal mining in Actually, I think everybody's grandfather was working 0:15:37.760 --> 0:15:40.920 in the opal lines. There's always a safe bet when 0:15:40.960 --> 0:15:43.120 you meet a new family from the same region. And 0:15:43.160 --> 0:15:47.440 he started in the seventies because his father had a 0:15:47.440 --> 0:15:50.400 car store, and then he was a big fan of 0:15:50.440 --> 0:15:53.120 sports cars. But his father had through his business and 0:15:53.160 --> 0:15:56.680 access to Mercedes Benz cars and there was the you 0:15:56.720 --> 0:16:00.560 know whatever. We all the things that we can summarize 0:16:00.600 --> 0:16:03.880 as the mega trend of individualization. You know, today you 0:16:03.920 --> 0:16:07.400 can inspect your Dell computer with custom parts, you can 0:16:07.400 --> 0:16:12.160 customize your Nike shoe. Everything of that sort did not exist. 0:16:13.040 --> 0:16:16.880 And my father, amongst very few other people, was a 0:16:16.920 --> 0:16:20.800 person who started going after that trend, hitting different steering 0:16:20.840 --> 0:16:24.600 wheels into cars, changing wheels and entire combinations, and just 0:16:24.760 --> 0:16:27.680 making cars look, feel and drive the way that he 0:16:27.760 --> 0:16:28.680 felt they should. 0:16:29.400 --> 0:16:31.880 I'm so curious about your dad when he started doing 0:16:31.920 --> 0:16:35.400 this in that time. My perception is that it was 0:16:35.520 --> 0:16:39.440 very almost sacrilegious to be doing these things to these 0:16:39.480 --> 0:16:42.840 beautiful cars. What was your dad like and what gave 0:16:42.920 --> 0:16:47.520 him that sort of attitude to be like, you know what, 0:16:47.640 --> 0:16:50.200 I'm going to do this. What was inside him that 0:16:50.640 --> 0:16:52.840 gave him that, you know, Smarity. 0:16:53.280 --> 0:16:57.200 So, first of all, there's a beautiful there's a beautiful 0:16:57.360 --> 0:17:01.000 photo that was taken of him driving an sl R 0:17:01.080 --> 0:17:05.159 one twenty nine in the nineties without the bonnet, without 0:17:05.160 --> 0:17:08.400 the hood, you know, and on the highway in Germany 0:17:09.800 --> 0:17:14.679 in a leather jacket and sunglasses. And that is that 0:17:14.840 --> 0:17:18.200 was taken by I keep forget either Auto Press, Stuteguard 0:17:18.480 --> 0:17:21.960 or Auto built, and it's still one of the most 0:17:22.119 --> 0:17:24.679 iconic pictures that we have because it very very clearly 0:17:24.920 --> 0:17:30.159 so it has everything brobises in one picture. And he 0:17:30.480 --> 0:17:34.680 was somebody that was a little bit of a renegade, 0:17:35.080 --> 0:17:42.800 typical first generation entrepreneur, typical patriarch, very very strong willed, 0:17:43.480 --> 0:17:46.520 very clear idea of what he wanted wanted in life, 0:17:46.560 --> 0:17:50.840 and he had believed me. He had loads of energy 0:17:53.080 --> 0:17:55.760 which made him which made him a fan of big engines. 0:17:56.040 --> 0:18:00.520 The motor is I mean the main part right. The 0:18:00.600 --> 0:18:03.480 eye is immediately drawn to the mega motor in that car. 0:18:04.119 --> 0:18:07.480 The sheer tenacity of that picture is that it contains everything. 0:18:07.600 --> 0:18:11.439 It is the whole idea, the attitude, the personality and 0:18:11.480 --> 0:18:14.119 everything that we still used to discrede you know, I 0:18:14.160 --> 0:18:16.120 still pull it up whenever I talk to our team 0:18:16.119 --> 0:18:19.920 about the brand, what we stand for, what we do, 0:18:20.280 --> 0:18:23.200 what the you know, the presence, the idea, the attitude 0:18:23.200 --> 0:18:26.280 of the brand. And there's a boldness in that that 0:18:26.320 --> 0:18:28.919 I absolutely like, which is why I have it. I 0:18:29.000 --> 0:18:30.840 have it and a lot of I keep it in 0:18:30.880 --> 0:18:33.240 a lot of places at home and at work. Robis's 0:18:33.280 --> 0:18:38.520 reputation to a large degree is built on motorwork, on 0:18:39.000 --> 0:18:45.560 very very deep technical functional the building of special cars 0:18:45.600 --> 0:18:49.040 if you if you want, because we have passed the 0:18:49.119 --> 0:18:53.560 point of you know, quote unquote just putting parts on 0:18:53.640 --> 0:18:56.720 cars a long time ago. If you if you look 0:18:56.760 --> 0:19:00.080 at cars like the Bodo, it is the most per 0:19:00.960 --> 0:19:04.720 the most passion driven project, not only of my life 0:19:04.800 --> 0:19:07.680 but of a large You know, almost everybody in the 0:19:07.720 --> 0:19:10.239 team who knew my father and has worked with them 0:19:10.280 --> 0:19:13.960 for decades is deeply passionate about the car, and I 0:19:13.960 --> 0:19:16.679 think it reflects in the design, it reflects in how 0:19:17.160 --> 0:19:19.800 it is perceived by the car community around the world. 0:19:20.880 --> 0:19:27.920 It is essentially a manufacturer of very high end, very rare, 0:19:28.119 --> 0:19:32.800 individual cars that we ship all around the world to 0:19:32.880 --> 0:19:36.520 clients and that have to work no matter the circumstances, 0:19:36.720 --> 0:19:39.119 and that have to work according to the standards of 0:19:40.160 --> 0:19:42.119 clients that really know their cars. 0:19:43.160 --> 0:19:46.560 Can we talk about the Bodos specifically, because, like you say, 0:19:46.600 --> 0:19:51.080 that car really embodies this whole ethos that you're describing 0:19:51.119 --> 0:19:55.880 for us. This car debuted this year and it's your 0:19:56.000 --> 0:20:00.359 first original supercar. If I'm not mistaking that it's a 0:20:00.400 --> 0:20:05.560 Coach built Grant Turismo coop based on and Aston Martin 0:20:05.600 --> 0:20:08.359 with a Mercedes engine. Am I getting that right? A 0:20:08.400 --> 0:20:09.320 thousand horsepower. 0:20:09.440 --> 0:20:15.840 So the Botto is a is a car that is 0:20:16.800 --> 0:20:21.000 a large granturismal coop that is both inspired but as 0:20:21.040 --> 0:20:22.840 we say, the bold nature of the automobiles. So it's 0:20:22.840 --> 0:20:26.080 got this long tail, gentle wear and at the same 0:20:26.119 --> 0:20:30.359 time a muscle car gt front, long bonnet, very high 0:20:30.400 --> 0:20:36.640 in the front, very stance and presence driven design, two 0:20:36.720 --> 0:20:41.320 plus two seater, very attitude forward. It's it's a design 0:20:41.520 --> 0:20:45.679 you I don't think you can overlook on the street 0:20:46.720 --> 0:20:51.439 that is very classic to me, very contemporary at the 0:20:51.480 --> 0:20:52.000 same time. 0:20:52.920 --> 0:20:56.880 One question that's easy to answer them how much would 0:20:56.920 --> 0:21:00.399 it cost for a client to spec order one of these? 0:21:00.960 --> 0:21:04.080 And then secondly, do you feel that this is for 0:21:04.160 --> 0:21:08.200 you almost like a crowning achievement. I mean, your father 0:21:08.840 --> 0:21:12.360 passed away suddenly, it must have been awful for you. 0:21:12.840 --> 0:21:16.840 Kind of bringing this product to Fruition in a sense 0:21:17.000 --> 0:21:19.000 is like it. I mean, it definitely is a tribute 0:21:19.040 --> 0:21:20.840 to him, right obviously with the name, it's one. 0:21:20.840 --> 0:21:24.000 Hundred percent tribute to him. Absolutely. So the team carried 0:21:24.040 --> 0:21:26.560 on worked eight years. In every project we do, I 0:21:26.560 --> 0:21:28.640 ask you a question now, Number one, of course, can 0:21:28.680 --> 0:21:32.159 we can we make this? Can we sell it? Is 0:21:32.160 --> 0:21:34.919 it a profitable decision? All of the usual business questions 0:21:34.920 --> 0:21:37.479 that you have to ask. Number two was always what 0:21:37.520 --> 0:21:39.080 do we learn? It's like, how can we take the 0:21:39.119 --> 0:21:41.119 brand further? How can we take the company further? What 0:21:41.160 --> 0:21:44.159 do we learn in terms of engineering? It took us 0:21:44.160 --> 0:21:45.879 eight years until we got to that point that we 0:21:45.880 --> 0:21:47.159 could finally put this together. 0:21:47.800 --> 0:21:51.240 This is a limited vehicle. Obviously, how many will you make? 0:21:51.960 --> 0:21:57.160 Well, sorry, Matt, what your question? One million euros base 0:21:57.280 --> 0:22:02.879 price plus options that will make it go to about 0:22:02.920 --> 0:22:06.679 one point two one point three million euros. That of 0:22:06.720 --> 0:22:10.520 course is in dollars. That is a bit of a 0:22:10.520 --> 0:22:13.320 different thing, but that's that's the base price. And yes, Hannah, 0:22:13.320 --> 0:22:16.640 it's limited. It's a car that will produce a maximum 0:22:16.720 --> 0:22:17.879 seventy seven times. 0:22:17.960 --> 0:22:20.800 Because that's the year that Bodo founded the company. And 0:22:21.240 --> 0:22:23.560 I see also that you have his signature in the 0:22:23.600 --> 0:22:25.160 door card, which is a really cool. 0:22:25.760 --> 0:22:30.440 Who is the Bravis customer? I think it's very interesting 0:22:30.480 --> 0:22:33.680 that this is a twelve cylinder vehicle. It's not a hybrid, 0:22:34.160 --> 0:22:38.159 it's not an electric vehicle. I'd love to know who's 0:22:38.200 --> 0:22:40.680 your customer and what are they telling you they want? 0:22:40.800 --> 0:22:44.639 Do they want manual shifting. Do they want evs? Do 0:22:44.680 --> 0:22:48.920 they want twelve cylinders? Give us a little insight into that. 0:22:50.280 --> 0:22:54.760 The typical the typical Bravist customer is not buying his 0:22:54.880 --> 0:22:57.880 first nor is he buying the second car very very 0:22:57.920 --> 0:23:03.439 interested in cars, has a and leads alive where he 0:23:03.600 --> 0:23:06.520