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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. I'm Hannah Elliott and

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Speaker 1: I'm Matt Miller.

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Speaker 2: This is Hot Pursuit.

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Speaker 1: Coming up on today's podcast. We've got Constantine Bushman, the

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Speaker 1: CEO and owner of Bravis, with us, and I am

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Speaker 1: very excited to talk with him. Matt, this is a

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Speaker 1: serious dude.

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Speaker 2: Yeah he is, and he's done some amazing work with Bravis,

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Speaker 2: so have all the people that work there, which was

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Speaker 2: one of my takeaways. But I learned a lot more

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Speaker 2: about the company than I had known before.

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Speaker 1: So Constantine has really set it up as a design studio,

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Speaker 1: which I think is really cool. You know, he's been

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Speaker 1: with the company since he was very young. He became

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Speaker 1: chief marketing officer when he was thirty four, and then

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Speaker 1: when his father sadly passed away, he took over the

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Speaker 1: company and has really expanded it into being way more

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Speaker 1: than just like a body kit, which is maybe how

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Speaker 1: if you're not paying attention, you might think that's what

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Speaker 1: it is, but oh no. And they've also got a

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Speaker 1: new car out too that I can't wait to talk

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Speaker 1: to him about.

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Speaker 2: Great, which is kind of the crowning achievement of his

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Speaker 2: tenure so far. I think and a dedication to the

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Speaker 2: business that his father started. We're also going to talk

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Speaker 2: about BMW's. We've been driving a lot of them. I

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Speaker 2: just recently bought one, and maybe they make too many, right, Yeah.

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Speaker 1: I kind of think we don't need the M four.

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Speaker 1: It's actually no shade to the M four. It's just

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Speaker 1: that the M two, especially the CS, is so good.

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Speaker 1: It's like, why do you need to pay more for

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Speaker 1: an inferior car?

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Speaker 2: I mean, I guess the reason is you want a

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Speaker 2: little bit more space, right, the M four is a

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Speaker 2: little bit bigger, But in that case you could go

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Speaker 2: with the M eight. I mean, I feel like you

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Speaker 2: go one way or the other. There's no reason so many.

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Speaker 1: We do not need to be mid here and I

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Speaker 1: the M two. I the M two was such a revelation.

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Speaker 1: I haven't driven a BMW in a minute. Probably the

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Speaker 1: last one I drove was last year in Miami, and

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Speaker 1: I instantly loved it. It's got such an attitude, and

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Speaker 1: the CS, of course has that little duct tail on

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Speaker 1: the end and the full racer boy grill that people

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Speaker 1: love and hate, and I just love that. Uh yeah,

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Speaker 1: it did. Actually, come to think of it, I didn't

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Speaker 1: spend much time in the backseat. But yes, you know

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Speaker 1: what it did. Now. They both both the M two

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Speaker 1: and the M four have that three leader twin turbot

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Speaker 1: in line six, so it's not like the M four

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Speaker 1: gives you any real more performance. In fact, I thought

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Speaker 1: the M two was punchier and more direct and just

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Speaker 1: all around a tighter, more nimble, more serious driving. I

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Speaker 1: also really liked the interior. I thought the bucket seats

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Speaker 1: were actually I love that they cradle you and really

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Speaker 1: hold you in. But they're also adjustable, because my big

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Speaker 1: complaint with like actual sport racing seats is that you

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Speaker 1: can't adjust the back and they're not very comfortable to

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Speaker 1: just drive. But these are adjustable, but still they hold

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Speaker 1: you in really tightly. But also they have like the

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Speaker 1: cutouts and the sides of the seats where you can

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Speaker 1: put your hands. I just I love that. I thought

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Speaker 1: the screens were fine, not overpowering, very straightforward. Everything sinked.

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Speaker 1: There weren't a lot of layers to get to essential controls.

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Speaker 1: It just seemed everything made sense. There was nothing there

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Speaker 1: that you didn't need. I really liked it. I even

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Speaker 1: thought that the multiple textures inside with the carbon fiber,

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Speaker 1: and you know some of these other details that and

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Speaker 1: the colors can get a little well, usually they get

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Speaker 1: a little too much, but here it just all felt

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Speaker 1: very of a kind.

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Speaker 2: I love the interior, especially the different textures and colors,

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Speaker 2: and the design I thought was really cool. You kind

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Speaker 2: of have to see it to understand what we're talking about.

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Speaker 3: But they have.

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Speaker 2: This really sweet BMW kind of I don't know, it's

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Speaker 2: not engraving or embossing. I don't know what it is.

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Speaker 2: But on the on the door cards, that's great.

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Speaker 1: Yeah.

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Speaker 4: One place that I one place that I can't agree

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Speaker 4: is the screens. I don't I don't understand you approved

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Speaker 4: the installation of these screens. It looks like they're just

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Speaker 4: like glued on to the dash.

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Speaker 3: If you get it, you.

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Speaker 2: Get into an accident and the passenger hits the corner

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Speaker 2: of the very squared off screen with his head, it's

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Speaker 2: gonna be a diaster. And it's compared to the previous generation,

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Speaker 2: which you know, my neighbor Eric had the old M

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Speaker 2: two and now he has the M four GTS from

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Speaker 2: twenty sixteen.

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Speaker 3: That setup is just so much better.

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Speaker 2: A smaller you know, has still everything you need on it.

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Speaker 2: And physical buttons for the stuff that you're going to

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Speaker 2: be doing often. I think they made a real mistake,

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Speaker 2: and I imagine they'll go back away from this giant

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Speaker 2: screen in the center. Does anybody actually want those?

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Speaker 1: Yeah, I actually didn't think it was that big a screen,

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Speaker 1: and I had a feeling you would say that. So's

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Speaker 1: that's why I'm surprised myself. It didn't bother me, because

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Speaker 1: to me, the alternative is putting that embedded in the dash,

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Speaker 1: and I just think for this car, which feels super

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Speaker 1: racey anyway, I don't want anything more in the dash.

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Speaker 1: I don't want anything that bulks it up even more so.

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Speaker 2: I mean previously they just had a smaller screen. It

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Speaker 2: was like a little iPad coming out of the center stack.

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Speaker 4: You know.

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Speaker 1: I wonder totally, and I know that we have seene

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Speaker 1: automakers sort of revert back to analog controls. Multiple automakers

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Speaker 1: have done this. I don't know. I don't see any

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Speaker 1: indication that they're gonna do that with the screens, like

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Speaker 1: take like remove or make dashboard screens smaller. I'm not

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Speaker 1: seeing that at all. I could be wrong, but I

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Speaker 1: would be really surprised. I just don't.

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Speaker 2: Understand what you want of these giant screens. You know,

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Speaker 2: one one screen in the dashboard for all the information

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Speaker 2: that you need makes sense. And frankly, some companies like Bentley,

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Speaker 2: you know they have that screen that rolls away.

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Speaker 1: Yeah, so you flip screen, you don't.

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Speaker 2: Have to see it anymore. Exactly in the old BMW

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Speaker 2: screens that came out of the center of the dash

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Speaker 2: they always look like they could have been submerged, like

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Speaker 2: you could push a button then they would hear, and

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Speaker 2: that would be absolutely brilliant. I don't know why automakers

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Speaker 2: don't do that other than the cost, right, I guess

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Speaker 2: it's probably, yeah, very expensive to build them, which is

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Speaker 2: why only Bentley has a disappearance.

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Speaker 1: Well, I think we you know, in the coming weeks

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Speaker 1: we can tease that we have mister Marizio Reggiani on

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Speaker 1: formerly of Lamborghini. We should ask him about some of

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Speaker 1: these things because now that he's not with Lamborghini, he

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Speaker 1: might be a little bit freer to talk with us

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Speaker 1: about some of the thought processes these that go into

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Speaker 1: making those decisions because to us it seems so obvious,

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Speaker 1: but I know there are lots of other factors involved.

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Speaker 2: Well, I think it's mainly cost cutting, right, They won't

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Speaker 2: want to make things cheaper. The reason that you don't

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Speaker 2: have a handbrake, the reason that you don't have a

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Speaker 2: manual option, the reason that you don't have physical buttons

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Speaker 2: and knobs is that it's cheaper.

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Speaker 1: And then there's a big marketing luxury brand. Well, I know,

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Speaker 1: and certainly nobody buys a luxury cars that because they

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Speaker 1: want it to feel cheaper or like we're cost cutting

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Speaker 1: or penny pinching here. That's that's not why you're buying

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Speaker 1: these cars. So, yeah, it is a fair point. It

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Speaker 1: is a fair point, and I do think actually Constantine

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Speaker 1: with Brabas has kind of hit on what you're saying,

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Speaker 1: Like they offer all these expensive things that OEMs can't

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Speaker 1: or won't do because of the cost, you know, And

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Speaker 1: that's probably one reason why Brabas is so alluring to

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Speaker 1: a lot of people who can afford it, because they're

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Speaker 1: doing all the extras that like you're not going to

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Speaker 1: get from an OEM.

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Speaker 2: That's why you're seeing a lot more companies, not Brobas,

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Speaker 2: but others offer manual swaps or people talking about manuals

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Speaker 2: and so many, so many vehicles because the OEMs can't

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Speaker 2: or won't do it, and now aftermarket companies have to

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Speaker 2: take that into their own hands. So what did you

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Speaker 2: think about the fact that there's no manual option with

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Speaker 2: the CS on the M two. Is it all?

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Speaker 1: Yes? And I don't have an ego attached to this.

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Speaker 1: I don't need like a stick shift to feel cool

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Speaker 1: or whatever, and I don't think it makes sense to

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Speaker 1: have it in a lot of cars, but this would

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Speaker 1: be the car to have it in for sure as

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Speaker 1: an option. It would make a thousand just something very short,

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Speaker 1: a very quick short shift transmission would be really really

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Speaker 1: fun and would sort of be the cherry on top.

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Speaker 2: I could imagine buying like for real and M two

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Speaker 2: instead of you know, stepping up to a nine to eleven.

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Speaker 2: So I think it does actually offer some competition just

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Speaker 2: on price, right, you're saving one hundred grand.

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Speaker 1: Totally totally, but I would buy.

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Speaker 2: But I would buy the base M two because you

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Speaker 2: can get it with a stick I don't need the

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Speaker 2: extra you know, there's a horse power boost that you

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Speaker 2: get I don't know, twenty or thirty more horsepower with

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Speaker 2: a CS. I don't really need that. I love the

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Speaker 2: duct tail you can put it on aut of it.

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Speaker 3: And with the base.

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Speaker 2: You know, you can get a one or two year

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Speaker 2: old M two, same generation based with a stick for

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Speaker 2: like seventy grand no problem with you know, ten or

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Speaker 2: twenty thousand miles.

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Speaker 3: To me, it's a no brain.

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Speaker 1: That's a really I think that's a really really smart

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Speaker 1: move because you get so much car for a really

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Speaker 1: good value. And that also reminds me, like going back

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Speaker 1: to the M four, the M four comes with you know,

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Speaker 1: like an extra extreme looking race livery with Riviera blue

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Speaker 1: color and like this anthracite detailing, and it's supposed to

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Speaker 1: look really extreme, even more extreme than the M two.

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Speaker 1: And they also charge more. The M four is like

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Speaker 1: one hundred and twenty four or so starting. I don't

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Speaker 1: think you need any of that. Back to your point,

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Speaker 1: I would just buy the entry level M two and

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Speaker 1: then add on those all those little things.

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Speaker 3: That you want, if you need.

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Speaker 1: If you need. But yeah, like I don't need to.

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Speaker 1: I don't need some race stripes on an M four

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Speaker 1: to to feel more extreme. It's actually a less extreme

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Speaker 1: car by the way. Oh gosh, yes, this is.

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Speaker 2: Wanted to get into it for a second to to

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Speaker 2: understand and share it with everybody.

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Speaker 1: Thank you. I do appreciate it because I have become obsessed.

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Speaker 1: And this actually is very linked to cars and motorcycles.

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Speaker 1: It's linked to anything loud. But how I came to

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Speaker 1: it was from cars, and I honestly I came through

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Speaker 1: it because Magnus has Tonightis, which he got from cars

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Speaker 1: and going to concerts when he was fourteen in Sheffield

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Speaker 1: and standing next to the speakers, and I saw how

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Speaker 1: it was affecting him and it became this thing where

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Speaker 1: it was like everybody knows someone at least who has tonightis,

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Speaker 1: which is a sort of a phantom ringing in your ears.

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Speaker 1: It's ringing or humming or scratching that is not from

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Speaker 1: an external source, and it's not hearing loss. It's related

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Speaker 1: and the biggest cause of Tonight's is sound exposure. But

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Speaker 1: it's just this big thing that a lot of people

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Speaker 1: have and not a lot of people talk about. There's

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Speaker 1: not a lot there's not a lot of research. There's

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Speaker 1: only one FDA approved treatment for tonightas there's a lot

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Speaker 1: of smoking, smoke and mirrors and snake oil out there.

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Speaker 1: But it does affect a lot of people, especially men,

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Speaker 1: especially veterans, and you even mentioned Matt. You know, car drivers,

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Speaker 1: race car drivers, tons of musicians. So I did become

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Speaker 1: obsessed with it because the health of your ears is

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Speaker 1: related to brain health, which is related to cognitive health,

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Speaker 1: which is related to everything. I mean, We're so everybody

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Speaker 1: is obsessed with living longer and living healthier and longevity,

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Speaker 1: but your brain health and your cognitive health is so important,

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Speaker 1: and that's directly related to hearing.

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Speaker 2: You know what, I've always felt like it's time for

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Speaker 2: me to start protecting my ears. You're right. TV news

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Speaker 2: anchors get it a lot because we're always we have

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Speaker 2: the IFB in our ears, the same as you know,

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Speaker 2: musicians have a say, the same problem, but and not

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Speaker 2: so good at taking care of myself. So I don't

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Speaker 2: wear ear plugs very often when I go to concerts

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Speaker 2: or when I'm riding my motorcycle, and I should do

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Speaker 2: it more often. But I love the sound of I

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Speaker 2: love to stand next to the speakers just like Magnus,

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Speaker 2: and I love the sound of the engine, you know,

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Speaker 2: when I'm on the highway. It's a horrible affliction if

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Speaker 2: you get tonit this. I mean, I just can't imagine

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Speaker 2: having constant ringing in my ear and I think.

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Speaker 3: I hope they do more research into it.

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Speaker 1: Well, it's not too late for you, Matt. There are

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Speaker 1: a lot of companies that are making very discrete hearing protection,

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Speaker 1: like Euros and Loop. Eros actually even has a Hendrick

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Speaker 1: Motor Motorsports partnership for ear protection. So yeah, I get it.

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Speaker 1: I mean, even if you do wear either ear muffs,

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Speaker 1: are in your plugs or anything like that, You'll still

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Speaker 1: be able to hear your bike. You'll for sure.

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Speaker 2: It's just a pain, like when you're putting on and

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Speaker 2: taking off a helmet, put your plugs in under it.

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Speaker 2: If you watch Moto GP, you'll see all of the

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Speaker 2: pilots in Moto GP are wearing earplugs all the time.

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Speaker 2: I should do it, but everyone should. It's just that

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Speaker 2: we never really learn until it's too late. All right,

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Speaker 2: let's get to Constantine. I mean I would I would

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Speaker 2: just like to start by hearing more about Bravos Boatrup

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Speaker 2: is up. I think by Cologne right a little bit

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Speaker 2: north of and I know you as a maker of

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Speaker 2: h like incredible aftermarket pieces that are in my experience,

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Speaker 2: mostly based on Mercedes Benz tell us, tell us what

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Speaker 2: I don't know.

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Speaker 3: So first of all behind Matt Hay Hannah. It's so

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Speaker 3: nice to be able to join you here from from Boatrop, Germany.

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Speaker 3: You know, Brabas. This this litt sort of Gaelic village

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Speaker 3: out of outside of the main location of the automotive

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Speaker 3: industry in Germany, which is of course, you know, more

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Speaker 3: to the south Bavaria Stutegart region. We're holding up the

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Speaker 3: flag near near Disseldorf, Germany.

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Speaker 1: In the diesel door the Netherlands.

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Speaker 3: It's a nice city. We've been here since nineteen seventy seven,

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Speaker 3: which is when my father started rob Us in the

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Speaker 3: same town in Botrop, in the heart of what's called

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Speaker 3: the Rua area, which is sort of like the imaginety

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Speaker 3: as the Manchester of Germany industrial region. A lot of

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Speaker 3: coal mining in Actually, I think everybody's grandfather was working

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Speaker 3: in the opal lines. There's always a safe bet when

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Speaker 3: you meet a new family from the same region. And

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Speaker 3: he started in the seventies because his father had a

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Speaker 3: car store, and then he was a big fan of

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Speaker 3: sports cars. But his father had through his business and

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Speaker 3: access to Mercedes Benz cars and there was the you

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Speaker 3: know whatever. We all the things that we can summarize

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Speaker 3: as the mega trend of individualization. You know, today you

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Speaker 3: can inspect your Dell computer with custom parts, you can

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Speaker 3: customize your Nike shoe. Everything of that sort did not exist.

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Speaker 3: And my father, amongst very few other people, was a

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Speaker 3: person who started going after that trend, hitting different steering

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Speaker 3: wheels into cars, changing wheels and entire combinations, and just

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Speaker 3: making cars look, feel and drive the way that he

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Speaker 3: felt they should.

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Speaker 1: I'm so curious about your dad when he started doing

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Speaker 1: this in that time. My perception is that it was

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Speaker 1: very almost sacrilegious to be doing these things to these

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Speaker 1: beautiful cars. What was your dad like and what gave

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Speaker 1: him that sort of attitude to be like, you know what,

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Speaker 1: I'm going to do this. What was inside him that

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Speaker 1: gave him that, you know, Smarity.

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Speaker 3: So, first of all, there's a beautiful there's a beautiful

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Speaker 3: photo that was taken of him driving an sl R

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Speaker 3: one twenty nine in the nineties without the bonnet, without

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Speaker 3: the hood, you know, and on the highway in Germany

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Speaker 3: in a leather jacket and sunglasses. And that is that

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Speaker 3: was taken by I keep forget either Auto Press, Stuteguard

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Speaker 3: or Auto built, and it's still one of the most

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Speaker 3: iconic pictures that we have because it very very clearly

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Speaker 3: so it has everything brobises in one picture. And he

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Speaker 3: was somebody that was a little bit of a renegade,

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Speaker 3: typical first generation entrepreneur, typical patriarch, very very strong willed,

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Speaker 3: very clear idea of what he wanted wanted in life,

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Speaker 3: and he had believed me. He had loads of energy

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Speaker 3: which made him which made him a fan of big engines.

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Speaker 2: The motor is I mean the main part right. The

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Speaker 2: eye is immediately drawn to the mega motor in that car.

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Speaker 3: The sheer tenacity of that picture is that it contains everything.

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Speaker 3: It is the whole idea, the attitude, the personality and

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Speaker 3: everything that we still used to discrede you know, I

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Speaker 3: still pull it up whenever I talk to our team

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Speaker 3: about the brand, what we stand for, what we do,

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Speaker 3: what the you know, the presence, the idea, the attitude

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Speaker 3: of the brand. And there's a boldness in that that

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Speaker 3: I absolutely like, which is why I have it. I

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Speaker 3: have it and a lot of I keep it in

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Speaker 3: a lot of places at home and at work. Robis's

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Speaker 3: reputation to a large degree is built on motorwork, on

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Speaker 3: very very deep technical functional the building of special cars

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Speaker 3: if you if you want, because we have passed the

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Speaker 3: point of you know, quote unquote just putting parts on

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Speaker 3: cars a long time ago. If you if you look

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Speaker 3: at cars like the Bodo, it is the most per

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Speaker 3: the most passion driven project, not only of my life

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Speaker 3: but of a large You know, almost everybody in the

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Speaker 3: team who knew my father and has worked with them

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Speaker 3: for decades is deeply passionate about the car, and I

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Speaker 3: think it reflects in the design, it reflects in how

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Speaker 3: it is perceived by the car community around the world.

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Speaker 3: It is essentially a manufacturer of very high end, very rare,

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Speaker 3: individual cars that we ship all around the world to

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Speaker 3: clients and that have to work no matter the circumstances,

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Speaker 3: and that have to work according to the standards of

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Speaker 3: clients that really know their cars.

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Speaker 1: Can we talk about the Bodos specifically, because, like you say,

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Speaker 1: that car really embodies this whole ethos that you're describing

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Speaker 1: for us. This car debuted this year and it's your

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Speaker 1: first original supercar. If I'm not mistaking that it's a

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Speaker 1: Coach built Grant Turismo coop based on and Aston Martin

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Speaker 1: with a Mercedes engine. Am I getting that right? A

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Speaker 1: thousand horsepower.

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Speaker 3: So the Botto is a is a car that is

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Speaker 3: a large granturismal coop that is both inspired but as

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Speaker 3: we say, the bold nature of the automobiles. So it's

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Speaker 3: got this long tail, gentle wear and at the same

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Speaker 3: time a muscle car gt front, long bonnet, very high

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Speaker 3: in the front, very stance and presence driven design, two

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Speaker 3: plus two seater, very attitude forward. It's it's a design

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Speaker 3: you I don't think you can overlook on the street

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Speaker 3: that is very classic to me, very contemporary at the

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Speaker 3: same time.

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Speaker 2: One question that's easy to answer them how much would

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Speaker 2: it cost for a client to spec order one of these?

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Speaker 2: And then secondly, do you feel that this is for

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Speaker 2: you almost like a crowning achievement. I mean, your father

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Speaker 2: passed away suddenly, it must have been awful for you.

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Speaker 2: Kind of bringing this product to Fruition in a sense

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Speaker 2: is like it. I mean, it definitely is a tribute

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Speaker 2: to him, right obviously with the name, it's one.

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Speaker 3: Hundred percent tribute to him. Absolutely. So the team carried

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Speaker 3: on worked eight years. In every project we do, I

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Speaker 3: ask you a question now, Number one, of course, can

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Speaker 3: we can we make this? Can we sell it? Is

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Speaker 3: it a profitable decision? All of the usual business questions

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Speaker 3: that you have to ask. Number two was always what

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Speaker 3: do we learn? It's like, how can we take the

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Speaker 3: brand further? How can we take the company further? What

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Speaker 3: do we learn in terms of engineering? It took us

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Speaker 3: eight years until we got to that point that we

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Speaker 3: could finally put this together.

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Speaker 1: This is a limited vehicle. Obviously, how many will you make?

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Speaker 3: Well, sorry, Matt, what your question? One million euros base

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Speaker 3: price plus options that will make it go to about

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Speaker 3: one point two one point three million euros. That of

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Speaker 3: course is in dollars. That is a bit of a

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Speaker 3: different thing, but that's that's the base price. And yes, Hannah,

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Speaker 3: it's limited. It's a car that will produce a maximum

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Speaker 3: seventy seven times.

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Speaker 2: Because that's the year that Bodo founded the company. And

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Speaker 2: I see also that you have his signature in the

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Speaker 2: door card, which is a really cool.

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Speaker 1: Who is the Bravis customer? I think it's very interesting

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Speaker 1: that this is a twelve cylinder vehicle. It's not a hybrid,

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Speaker 1: it's not an electric vehicle. I'd love to know who's

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Speaker 1: your customer and what are they telling you they want?

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Speaker 1: Do they want manual shifting. Do they want evs? Do

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Speaker 1: they want twelve cylinders? Give us a little insight into that.

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Speaker 3: The typical the typical Bravist customer is not buying his

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Speaker 3: first nor is he buying the second car very very

400
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Speaker 3: interested in cars, has a and leads alive where he

401
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Speaker 3: is very clear about the quality of parts that he wants,

402
00:23:07,720 --> 00:23:10,399
Speaker 3: not only in cars, but in almost area aspect of

403
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Speaker 3: his life. And of course that's part of the picture.

404
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Speaker 3: Can also decide to want to afford this or he

405
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Speaker 3: can't afford this. But mostly it's entrepreneurs. It's people that

406
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Speaker 3: have built something through their work, and the good thing

407
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Speaker 3: is that they always come with an interesting story, which

408
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Speaker 3: is one of the absolute favorite aspects of my job.

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Speaker 3: Knowing your customers seems to be a huge advantage nowadays

410
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Speaker 3: in the car industry, and doing what your customers want

411
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Speaker 3: also they are for example, those customers are very clearly

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Speaker 3: telling us that they appreciate the fact that this is

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Speaker 3: a twelfth cylinder, non hybrid, real wheel drive, old school

414
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Speaker 3: grand tourism. I mean, don't get me wrong, it's a

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Speaker 3: very very contemporary design. But at the same time, the

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Speaker 3: story and the fact that it's a very pure GT

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Speaker 3: in the minds of many people who are interested in cars,

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Speaker 3: at least that I'm quoting from from trying to you know,

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Speaker 3: that is what fascinates people. It's the kind of the

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Speaker 3: deep historic connection to our brand, the tribute to my father,

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Speaker 3: and also the the you know, the tech in the car.

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Speaker 3: One customer told me, I love the fact that it's

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Speaker 3: an honest, old school GT A driver's car, a car

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Speaker 3: that talks to me, a car that I can feel.

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Speaker 2: Do they typically buy the million dollar supercars, you know,

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Speaker 2: the six by six or the incredible recreations of Mercedes

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Speaker 2: and Porsie that you build, or do they buy the

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Speaker 2: classics that you restore.

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Speaker 3: It's interesting to look at that because I mean, basically,

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Speaker 3: my father built the company from the idea that you

431
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Speaker 3: were talking about in the beginning. It was the beginning

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Speaker 3: of the car tuning scene, modifications, aftermarket everything that every

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Speaker 3: picture that comes to your mind in terms of that

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Speaker 3: from Germany is correct. However, just right about the time

435
00:25:14,080 --> 00:25:16,800
Speaker 3: when my father passed away, we were I was trying

436
00:25:16,800 --> 00:25:18,480
Speaker 3: it was already I was just on the board of

437
00:25:18,520 --> 00:25:21,960
Speaker 3: the company, and I was trying to ask questions that

438
00:25:22,040 --> 00:25:25,320
Speaker 3: were that were rooted in one impression. I was standing

439
00:25:25,359 --> 00:25:26,840
Speaker 3: in front of the team one day and I said, guys,

440
00:25:26,880 --> 00:25:30,160
Speaker 3: I'm seeing a crew. I'm seeing a team that can design,

441
00:25:30,600 --> 00:25:33,520
Speaker 3: that can put it, that can take these designs and

442
00:25:33,680 --> 00:25:37,000
Speaker 3: you know, realize them in three D. You can make molds,

443
00:25:37,160 --> 00:25:39,560
Speaker 3: you can make parts. You can you know, take your

444
00:25:39,560 --> 00:25:41,800
Speaker 3: designs to the wind tunnel or to a test track.

445
00:25:42,160 --> 00:25:45,120
Speaker 3: You can put a number plate on them. You can design, guys,

446
00:25:45,119 --> 00:25:48,679
Speaker 3: you can design complete products. Why do we stick to

447
00:25:48,720 --> 00:25:52,399
Speaker 3: what we know? And every time Mercedes comes out with

448
00:25:52,440 --> 00:25:57,359
Speaker 3: a new model, we do front side, rear, bumper, exhaust, interior, motor,

449
00:25:57,400 --> 00:26:00,680
Speaker 3: et cetera. You guys can keep doing that, but I'm

450
00:26:00,720 --> 00:26:03,200
Speaker 3: seeing a team that can do so much more. If

451
00:26:03,240 --> 00:26:06,960
Speaker 3: you had asked people ten years ago, what is Brothers

452
00:26:07,119 --> 00:26:10,080
Speaker 3: or you know, ten years, eight years, fifteen years ago,

453
00:26:10,720 --> 00:26:13,560
Speaker 3: people would have said, you know, people in here, in

454
00:26:13,600 --> 00:26:16,240
Speaker 3: this in this company would have said we are the

455
00:26:16,280 --> 00:26:21,680
Speaker 3: world's biggest OEM independent cartooning company for Mercedes Benz. That

456
00:26:21,760 --> 00:26:26,919
Speaker 3: statement was in itself correct, but it was also, you know,

457
00:26:27,000 --> 00:26:29,920
Speaker 3: a statement that came from the perspective of the industry.

458
00:26:30,440 --> 00:26:32,200
Speaker 3: When I took over the business, I challenged it and

459
00:26:32,280 --> 00:26:35,240
Speaker 3: I said, guys, I hear that, and I can understand it.

460
00:26:35,320 --> 00:26:38,360
Speaker 3: But now if I'm taking the perspective of a customer,

461
00:26:38,800 --> 00:26:42,480
Speaker 3: why do I care? The answer, of course, I'm saying,

462
00:26:42,520 --> 00:26:45,080
Speaker 3: it's like, no customer cares about that, It's like, make

463
00:26:45,119 --> 00:26:47,960
Speaker 3: me care. And then it started. That started a year

464
00:26:48,000 --> 00:26:51,400
Speaker 3: long process where in the end we came out with

465
00:26:51,480 --> 00:26:54,040
Speaker 3: what is the mission of Bravis now, which is Brothers

466
00:26:54,160 --> 00:26:58,400
Speaker 3: one second while And interestingly that does not include Mercedes

467
00:26:58,440 --> 00:27:00,600
Speaker 3: Benz and that does not include even that doesn't even

468
00:27:00,640 --> 00:27:03,680
Speaker 3: include car. It includes the fact that we want to

469
00:27:03,720 --> 00:27:07,240
Speaker 3: make luxury products that touch you within a single second emotionally,

470
00:27:07,720 --> 00:27:10,520
Speaker 3: and that we want to deploy what our company can do,

471
00:27:10,640 --> 00:27:13,840
Speaker 3: what I saw that the team can do, to every

472
00:27:13,880 --> 00:27:17,960
Speaker 3: single piece, to a lot of different pieces of the

473
00:27:18,000 --> 00:27:19,360
Speaker 3: world that our customers live in.

474
00:27:20,119 --> 00:27:23,959
Speaker 1: Something that Matt and I talk about a lot is

475
00:27:24,119 --> 00:27:27,840
Speaker 1: the idea that cars are emotional, which touches on your

476
00:27:27,880 --> 00:27:33,240
Speaker 1: one second wow thing and whether an electric car could

477
00:27:33,240 --> 00:27:40,000
Speaker 1: ever be emotional? In your opinion, can an ev create

478
00:27:40,240 --> 00:27:44,880
Speaker 1: one second wow? And how would you do that if

479
00:27:44,920 --> 00:27:48,159
Speaker 1: you did that? Or maybe no? Fundamentally the answer is no,

480
00:27:48,680 --> 00:27:49,359
Speaker 1: what's your thought?

481
00:27:50,160 --> 00:27:53,600
Speaker 3: I believe an electric vehicle can have that effect? And

482
00:27:53,920 --> 00:27:55,800
Speaker 3: also I want to clearly say that I'm not at

483
00:27:55,800 --> 00:27:58,560
Speaker 3: all against electric vehicles. What I'm seeing is that there's

484
00:27:58,600 --> 00:28:01,200
Speaker 3: different segments of all in the market. There is in

485
00:28:01,440 --> 00:28:03,359
Speaker 3: a let me call it an A to B segment,

486
00:28:03,440 --> 00:28:05,840
Speaker 3: kind of a very pragmatic let me wake up in

487
00:28:05,880 --> 00:28:07,720
Speaker 3: the morning, take my kids to school, go to work,

488
00:28:07,840 --> 00:28:10,080
Speaker 3: drive back segment, and let me do that in the

489
00:28:10,119 --> 00:28:14,040
Speaker 3: most cost effective, pragmatic way that I can. That segment

490
00:28:14,040 --> 00:28:17,240
Speaker 3: of the market, I believe is going fully electric and

491
00:28:17,840 --> 00:28:20,680
Speaker 3: it is going to be the dominant technology. Now there

492
00:28:20,760 --> 00:28:23,280
Speaker 3: is a geographic angle. Can we realize that it. Can

493
00:28:23,320 --> 00:28:25,639
Speaker 3: we realize that in all countries of the world at

494
00:28:25,680 --> 00:28:29,280
Speaker 3: the same time? Probably not. Is there all kinds of

495
00:28:29,320 --> 00:28:35,000
Speaker 3: obstacles geographically and politically to realize to realize full electrification

496
00:28:35,080 --> 00:28:38,080
Speaker 3: of car markets across the world one hundred percent, But

497
00:28:38,160 --> 00:28:41,600
Speaker 3: that is what I'm what I'm feeling in the market

498
00:28:41,680 --> 00:28:46,320
Speaker 3: is that this segment is going to be electric. Now.

499
00:28:47,280 --> 00:28:50,320
Speaker 3: A lot of the discussions that we're seeing in the

500
00:28:50,360 --> 00:28:55,000
Speaker 3: automotive industry are happening at the intersection to the second segment.

501
00:28:55,800 --> 00:28:57,720
Speaker 3: I believe that as soon as you buy a car,

502
00:28:57,960 --> 00:29:03,360
Speaker 3: not primarily for the you know, using it to get

503
00:29:03,360 --> 00:29:06,320
Speaker 3: from A to B the second you start buying a

504
00:29:06,320 --> 00:29:09,360
Speaker 3: car for its design, for the passion that you feel

505
00:29:09,720 --> 00:29:12,680
Speaker 3: for the brand, which is again connected to history, to

506
00:29:12,800 --> 00:29:15,800
Speaker 3: the technology over time. When you're buying a car and

507
00:29:15,840 --> 00:29:18,120
Speaker 3: you're looking at the value and you want it to

508
00:29:18,120 --> 00:29:22,040
Speaker 3: be timeless. When you're buying a collector's item, when you're

509
00:29:22,040 --> 00:29:28,680
Speaker 3: buying something through that perspective, you're looking at combustion engines,

510
00:29:29,960 --> 00:29:32,080
Speaker 3: you're looking at a segment of the market that very

511
00:29:32,160 --> 00:29:35,240
Speaker 3: clear clearly tells you the same thing that the mechanical

512
00:29:35,280 --> 00:29:37,920
Speaker 3: watch market is tell you know, mechanical watch collectors are

513
00:29:37,920 --> 00:29:42,400
Speaker 3: telling you if I'm buying a Ptec Philip or a Rolex,

514
00:29:42,520 --> 00:29:46,320
Speaker 3: and my Rolex dealer is calling me and telling me, hey, Constantine,

515
00:29:46,320 --> 00:29:48,360
Speaker 3: I've got something new for you and asking him that

516
00:29:48,400 --> 00:29:50,560
Speaker 3: what is it? And he says it's a Daytona now

517
00:29:50,600 --> 00:29:53,560
Speaker 3: with a battery. So you know, I'm going to tell

518
00:29:53,640 --> 00:29:56,760
Speaker 3: him that I don't want it. And it's because when

519
00:29:56,800 --> 00:29:59,600
Speaker 3: I buy that watch, the same as when I buy

520
00:29:59,640 --> 00:30:02,200
Speaker 3: a nine eleven, the same as when I buy a Ferrari.

521
00:30:02,440 --> 00:30:04,280
Speaker 3: Which is a very interesting discussion right now.

522
00:30:04,400 --> 00:30:06,160
Speaker 1: Yeah, we could talk about buying.

523
00:30:05,800 --> 00:30:09,280
Speaker 3: A collector and I'm buying a collector's piece. I'm buying

524
00:30:09,400 --> 00:30:12,600
Speaker 3: something that I take out of my garage when i

525
00:30:12,680 --> 00:30:16,440
Speaker 3: want to feel as when i want to have fun driving,

526
00:30:16,760 --> 00:30:19,360
Speaker 3: when I'm looking at a store of value, when I'm

527
00:30:19,400 --> 00:30:22,560
Speaker 3: thinking about auctions and potentially ten or fifteen years in

528
00:30:22,640 --> 00:30:27,120
Speaker 3: the very pricey segments, when I'm looking to take it

529
00:30:27,160 --> 00:30:31,920
Speaker 3: to your cars and coffee events, to places in the

530
00:30:31,960 --> 00:30:33,960
Speaker 3: car community, when I'm looking to talk to it about

531
00:30:33,960 --> 00:30:36,400
Speaker 3: my friends and so on and so forth. That is

532
00:30:36,520 --> 00:30:42,560
Speaker 3: everything but a pragmatic decision. I think the luxury products

533
00:30:43,320 --> 00:30:47,440
Speaker 3: function through your heart first, not your head, and that

534
00:30:47,720 --> 00:30:51,440
Speaker 3: the same is true when you look at how they proceed,

535
00:30:51,560 --> 00:30:55,560
Speaker 3: how they get their value. Sense making in luxury products

536
00:30:55,600 --> 00:31:01,160
Speaker 3: functions culturally. Luxury products are cultural products, and that is

537
00:31:01,240 --> 00:31:05,680
Speaker 3: why you cannot take away history from You cannot disconnect

538
00:31:05,720 --> 00:31:08,200
Speaker 3: history from a nine to eleven. You cannot disconnect the

539
00:31:08,200 --> 00:31:11,160
Speaker 3: combustion engine from a nine to eleven. Does that mean

540
00:31:11,280 --> 00:31:14,080
Speaker 3: that there can be electric cars that are have a

541
00:31:14,080 --> 00:31:18,120
Speaker 3: complete wow effect, that have beautiful design within the realms

542
00:31:18,160 --> 00:31:20,280
Speaker 3: of what the technology offers you, of course, such as

543
00:31:20,320 --> 00:31:23,160
Speaker 3: battery packaging and so on and so forth. Absolutely not.

544
00:31:23,200 --> 00:31:26,520
Speaker 3: There can be fascinating electric cars, and there are fascinating

545
00:31:26,520 --> 00:31:30,440
Speaker 3: electric cars. Can they have the same fascination that a

546
00:31:30,520 --> 00:31:35,040
Speaker 3: Porsche Ferrari as a Bugatti offers you that is connected

547
00:31:35,120 --> 00:31:38,120
Speaker 3: to one hundred years of history? I don't think it can.

548
00:31:38,280 --> 00:31:39,960
Speaker 2: I'm looking at all the other things you do. I

549
00:31:40,000 --> 00:31:42,880
Speaker 2: love the collaboration with KTM. How did you get so

550
00:31:43,040 --> 00:31:46,560
Speaker 2: far as the design and island or two? Because you've

551
00:31:46,600 --> 00:31:51,640
Speaker 2: got the Baku project and also one inn Abu Dhabi.

552
00:31:52,200 --> 00:31:56,240
Speaker 3: Let me start off this way. I perceive Brabas as

553
00:31:56,400 --> 00:32:01,760
Speaker 3: a design house. I'm looking at it from I'm getting

554
00:32:01,800 --> 00:32:05,120
Speaker 3: up in the morning driving to exactly the company that

555
00:32:05,160 --> 00:32:07,280
Speaker 3: I want to work on with, exactly the team I

556
00:32:07,320 --> 00:32:09,640
Speaker 3: want to work with, and I'm looking at what they

557
00:32:09,680 --> 00:32:14,160
Speaker 3: can do. And we're discovering new ways to go about

558
00:32:14,200 --> 00:32:19,640
Speaker 3: things every year. And I have a strong belief that

559
00:32:19,800 --> 00:32:24,040
Speaker 3: if you are buying things, because if you're buying things

560
00:32:24,080 --> 00:32:31,360
Speaker 3: out of passion for something, then you're looking at brands differently.

561
00:32:31,800 --> 00:32:35,080
Speaker 3: You're looking at brands, and at least when I'm doing it,

562
00:32:35,120 --> 00:32:37,680
Speaker 3: I'm looking for a brand to have a pulse. I'm

563
00:32:37,720 --> 00:32:40,640
Speaker 3: looking for a brand to be alive. I want to

564
00:32:40,680 --> 00:32:43,920
Speaker 3: know who's behind it. Not to know what they're thinking about.

565
00:32:44,160 --> 00:32:47,920
Speaker 3: I want to know what is going on. What is

566
00:32:47,960 --> 00:32:51,600
Speaker 3: their dynamic, is their dynamic movement, is their momentum? Is

567
00:32:51,640 --> 00:32:55,880
Speaker 3: there something happening? Because again, the third element of it

568
00:32:55,920 --> 00:32:58,920
Speaker 3: is that luxury products also get their value from the past,

569
00:32:58,920 --> 00:33:03,440
Speaker 3: the present, and the future. So you know if I

570
00:33:03,520 --> 00:33:07,440
Speaker 3: buy that that that high end kitchen, or that mechanical watch,

571
00:33:07,840 --> 00:33:10,120
Speaker 3: and you'll see I'm a passionate watch collector, so you

572
00:33:10,160 --> 00:33:12,120
Speaker 3: see me go back and forth between those two industries

573
00:33:12,120 --> 00:33:15,880
Speaker 3: a lot. Then I'm looking at same as for a car.

574
00:33:15,960 --> 00:33:17,680
Speaker 3: I'm looking at what has the brand done in the

575
00:33:17,760 --> 00:33:19,800
Speaker 3: in the past is what's the brand doing now? What

576
00:33:19,840 --> 00:33:22,240
Speaker 3: am I What feeling am I getting from them? Are

577
00:33:22,280 --> 00:33:24,960
Speaker 3: they alive? Do they recognize what I want as a customer?

578
00:33:25,840 --> 00:33:28,440
Speaker 3: Are they Are they really really into this or are

579
00:33:28,440 --> 00:33:30,840
Speaker 3: they just corporate ghosts that try to follow a certain

580
00:33:30,880 --> 00:33:33,760
Speaker 3: pattern and they're not really passionate about things? And what

581
00:33:33,800 --> 00:33:35,000
Speaker 3: are they going to do in the future? What are

582
00:33:35,000 --> 00:33:37,840
Speaker 3: they telling me about where they're going. If I get

583
00:33:37,840 --> 00:33:42,120
Speaker 3: the feeling that those three elements past, present and future

584
00:33:42,120 --> 00:33:43,880
Speaker 3: are in order, I'm going to become a customer of

585
00:33:43,920 --> 00:33:45,720
Speaker 3: that brand and I'm going to be a fan of

586
00:33:45,720 --> 00:33:47,520
Speaker 3: that brand, and I'm going to want to go to

587
00:33:47,600 --> 00:33:50,400
Speaker 3: events and join, you know, join talks with them. I'm

588
00:33:50,400 --> 00:33:52,240
Speaker 3: gonna want to get to know the people behind the brand.

589
00:33:52,240 --> 00:33:54,520
Speaker 3: If I'm spending a lot of money and I'm buying

590
00:33:54,520 --> 00:33:57,400
Speaker 3: a limited edition product. Even more so, it's.

591
00:33:57,280 --> 00:34:00,240
Speaker 1: So exciting to hear you say this, because I think

592
00:34:00,960 --> 00:34:06,040
Speaker 1: I find myself rolling my eyes, you know, so so

593
00:34:06,240 --> 00:34:13,279
Speaker 1: much these days because people, you know, brands, companies, et cetera.

594
00:34:13,680 --> 00:34:16,279
Speaker 1: As you put it, don't have a pulse. So you know,

595
00:34:16,320 --> 00:34:19,720
Speaker 1: it's just so it's so great to talk with people

596
00:34:19,719 --> 00:34:22,200
Speaker 1: who have a point of view. They're not for everyone.

597
00:34:22,239 --> 00:34:24,560
Speaker 1: They don't need to be for everyone. You're staying true.

598
00:34:24,680 --> 00:34:25,279
Speaker 3: They shouldn't be.

599
00:34:25,680 --> 00:34:37,839
Speaker 1: You shouldn't be completely, I guess. Just finally, I'm really

600
00:34:37,880 --> 00:34:40,880
Speaker 1: curious where you see It seems like you're sort of

601
00:34:41,400 --> 00:34:45,800
Speaker 1: expanding in a lot of different fields. Are there fields

602
00:34:45,880 --> 00:34:49,439
Speaker 1: that you think are not for Bravis that you think are.

603
00:34:49,480 --> 00:34:51,160
Speaker 3: Really Are we going to do the Are we going

604
00:34:51,200 --> 00:34:53,680
Speaker 3: to do the Bravas labeled water cooker? No, we're not.

605
00:34:54,280 --> 00:34:55,760
Speaker 1: Okay, good good.

606
00:34:56,000 --> 00:34:59,399
Speaker 2: But I expect to watch in a private jet for sure.

607
00:34:59,440 --> 00:35:04,920
Speaker 3: We don't that Well, two different difficult, difficult, it's interesting again,

608
00:35:04,960 --> 00:35:09,879
Speaker 3: here's a discussion the watches. We actually designed very four,

609
00:35:10,000 --> 00:35:12,919
Speaker 3: very nice watch designs with a panoram a few years ago.

610
00:35:12,960 --> 00:35:15,160
Speaker 3: That was a fun project. But let me answer to

611
00:35:15,239 --> 00:35:20,799
Speaker 3: your question, Matt, because those why, why these segments and

612
00:35:20,840 --> 00:35:25,799
Speaker 3: why these adventures? Simply, honestly, if you're getting up in

613
00:35:25,840 --> 00:35:30,880
Speaker 3: the morning and you're having fun, and you're you're trying

614
00:35:30,920 --> 00:35:35,320
Speaker 3: to see where you can go, and you're you're from

615
00:35:35,480 --> 00:35:38,440
Speaker 3: you know, you're from your designers, from the bottom of

616
00:35:38,480 --> 00:35:42,400
Speaker 3: your heart, and you love the process. What more, you know,

617
00:35:42,520 --> 00:35:46,000
Speaker 3: what could be more beautiful than trying? If you can

618
00:35:46,160 --> 00:35:47,920
Speaker 3: next to a car trying, if you can design a

619
00:35:47,920 --> 00:35:50,680
Speaker 3: motor room trying, if you can design a boat. But then,

620
00:35:50,760 --> 00:35:52,520
Speaker 3: one thing is really really important to me. It's like

621
00:35:52,560 --> 00:35:56,160
Speaker 3: every time we do something new. If we design a boat,

622
00:35:56,480 --> 00:35:59,680
Speaker 3: we have to become boat designers. If we designed furniture

623
00:35:59,719 --> 00:36:02,880
Speaker 3: for an apartment, we have to become furniture designers. We

624
00:36:02,960 --> 00:36:04,759
Speaker 3: can't look at we can't you can't look at a

625
00:36:04,760 --> 00:36:07,239
Speaker 3: boat and say, hey, hey, we're car designers. We're you know,

626
00:36:07,280 --> 00:36:10,600
Speaker 3: we're car developers. Let's let's build a boat that works

627
00:36:10,640 --> 00:36:13,080
Speaker 3: like a car. Let's build a motorbike that feels like

628
00:36:13,080 --> 00:36:16,200
Speaker 3: a motor moment does. It's not going to work. The

629
00:36:16,239 --> 00:36:19,200
Speaker 3: materials don't work, the structures don't work, the customer needs

630
00:36:19,200 --> 00:36:22,640
Speaker 3: don't work. You know, we're challenging ourselves every year to

631
00:36:22,719 --> 00:36:26,839
Speaker 3: do something new, and that is simply because life would

632
00:36:26,840 --> 00:36:29,759
Speaker 3: be very, very boring if we wouldn't. You know, I

633
00:36:29,800 --> 00:36:32,480
Speaker 3: inherited a good I inherited a well functioning business from

634
00:36:32,480 --> 00:36:35,480
Speaker 3: my dad and the people. You know, people told me

635
00:36:35,840 --> 00:36:37,840
Speaker 3: a few times, like why don't you sell it? And

636
00:36:37,880 --> 00:36:39,600
Speaker 3: my answer was always the same. It's like, what would

637
00:36:39,600 --> 00:36:44,360
Speaker 3: I do? I would starting the same thing the next day.

638
00:36:44,800 --> 00:36:47,759
Speaker 3: There's a certain momentum in companies that you can recreate

639
00:36:49,640 --> 00:36:53,560
Speaker 3: and Robert I feel like Robis has that momentum and

640
00:36:53,680 --> 00:36:56,480
Speaker 3: has had that momentum for some time. And I'm very

641
00:36:56,480 --> 00:36:58,640
Speaker 3: fortunate to work with a team that has a few

642
00:36:58,719 --> 00:37:00,720
Speaker 3: qualities that I think are very hard we create.

643
00:37:01,640 --> 00:37:01,960
Speaker 2: Now.

644
00:37:02,800 --> 00:37:05,719
Speaker 3: One thing is clear, there is no success is never guaranteed.

645
00:37:06,080 --> 00:37:08,120
Speaker 3: I don't know whether our next car design is successful.

646
00:37:08,160 --> 00:37:10,439
Speaker 3: It's going to be successful, I don't know whether people

647
00:37:10,480 --> 00:37:13,240
Speaker 3: are going to love whatever we do after the Voto.

648
00:37:13,400 --> 00:37:15,839
Speaker 3: I'm simply very happy that they do love what we've

649
00:37:15,840 --> 00:37:18,799
Speaker 3: done just now, and every time we try something new,

650
00:37:18,960 --> 00:37:22,920
Speaker 3: we're giving it our absolute best to put on something

651
00:37:23,120 --> 00:37:25,920
Speaker 3: that we believe deserves to be called a Brobst product.

652
00:37:26,480 --> 00:37:28,799
Speaker 2: I feel like it's so clear that you have such

653
00:37:28,840 --> 00:37:34,880
Speaker 2: a powerful staff around you, because you seem like you

654
00:37:34,880 --> 00:37:37,400
Speaker 2: would walk through fire for the people that work at

655
00:37:37,440 --> 00:37:41,239
Speaker 2: brabis Uh. And that's that's really cool to hear from

656
00:37:41,239 --> 00:37:44,200
Speaker 2: a boss. You know, without it, you're not You're not

657
00:37:44,280 --> 00:37:48,080
Speaker 2: like saying these you know, throwaway slogans, You're not value

658
00:37:48,080 --> 00:37:50,839
Speaker 2: signaling like I can. I can tell from from your

659
00:37:50,880 --> 00:37:53,560
Speaker 2: word and your body language that you have so much

660
00:37:53,600 --> 00:37:55,400
Speaker 2: faith in the people that work at Robas.

661
00:37:56,280 --> 00:37:59,799
Speaker 3: We're all surrounded by endless meetings and so on so

662
00:37:59,840 --> 00:38:04,560
Speaker 3: for and I have way too little time to want

663
00:38:04,560 --> 00:38:07,360
Speaker 3: to be a part of that. I believe that customers,

664
00:38:07,600 --> 00:38:10,440
Speaker 3: business partners, everybody's involved with our business, they can smell

665
00:38:10,680 --> 00:38:14,160
Speaker 3: bs from ten miles away, especially if they want to

666
00:38:14,160 --> 00:38:17,560
Speaker 3: spend a million dollars on the car. Interestingly, been I've

667
00:38:17,560 --> 00:38:19,520
Speaker 3: been at a few points in my life where where

668
00:38:20,280 --> 00:38:24,359
Speaker 3: I gone too close to the end as I as

669
00:38:24,400 --> 00:38:27,359
Speaker 3: I would have wanted. And so I know that life

670
00:38:27,440 --> 00:38:29,880
Speaker 3: is short and we have a lot of meetings and

671
00:38:30,600 --> 00:38:32,279
Speaker 3: where I'm I mean, I'm the owner and the CEO

672
00:38:32,280 --> 00:38:35,200
Speaker 3: of the company, and my job is to make decisions

673
00:38:35,239 --> 00:38:37,480
Speaker 3: and move the brand forward. A lot of times I

674
00:38:37,520 --> 00:38:40,239
Speaker 3: found myself saying, why are we going to do this,

675
00:38:40,280 --> 00:38:43,239
Speaker 3: because in six years I'll be dead. So we're going

676
00:38:43,280 --> 00:38:45,400
Speaker 3: to push the brand forward now, and we're going to

677
00:38:45,440 --> 00:38:48,319
Speaker 3: push it forward with everything that we've got. There is

678
00:38:48,360 --> 00:38:50,680
Speaker 3: no reason to not be passionate about what you're doing,

679
00:38:50,800 --> 00:38:53,000
Speaker 3: because life is simply too short for that. And that

680
00:38:53,160 --> 00:38:56,360
Speaker 3: also reflects, it reflects. I believe that that sort of

681
00:38:56,480 --> 00:38:59,880
Speaker 3: that sort of mentality reflects into every corner of our business.

682
00:39:00,719 --> 00:39:03,640
Speaker 3: If you're not a radical about when it comes to design,

683
00:39:03,760 --> 00:39:06,240
Speaker 3: when it comes to wanting to work in a place

684
00:39:06,320 --> 00:39:09,759
Speaker 3: that is passion driven, please don't work at prodist very clear,

685
00:39:09,760 --> 00:39:13,120
Speaker 3: heads up, because you're going to be surrounded by people

686
00:39:13,520 --> 00:39:16,359
Speaker 3: who are giving it their best every single day.

687
00:39:16,880 --> 00:39:21,879
Speaker 1: We're sitting in church right now because yeah, I mean,

688
00:39:21,960 --> 00:39:25,040
Speaker 1: we totally agree. Thank you so much for your time.

689
00:39:25,280 --> 00:39:28,359
Speaker 1: It's wonderful to have you on. Please stay in touch

690
00:39:28,400 --> 00:39:30,760
Speaker 1: and come back and talk to us again.

691
00:39:31,080 --> 00:39:32,880
Speaker 3: Please come by. Thank you, Hannah, thank you man.

692
00:39:32,880 --> 00:39:36,720
Speaker 1: Thank you. That does it for this week's show. Remember

693
00:39:36,800 --> 00:39:40,640
Speaker 1: to follow and subscribe to Hot Pursuit on Apple, Spotify,

694
00:39:40,840 --> 00:39:43,480
Speaker 1: and anywhere else you listen. You can also send us

695
00:39:43,520 --> 00:39:47,160
Speaker 1: your comments. Email us at hot Pursuit at bloomberg dot net,

696
00:39:47,520 --> 00:39:50,520
Speaker 1: and you can check out my columns and Matt's TV

697
00:39:50,680 --> 00:39:54,400
Speaker 1: show on Bloomberg dot com and Bloomberg TV and on

698
00:39:54,440 --> 00:39:57,600
Speaker 1: the Bloomberg Business app. Go there for car reviews, events

699
00:39:57,640 --> 00:40:00,759
Speaker 1: and stories you won't find anywhere else. Find it all

700
00:40:00,840 --> 00:40:05,000
Speaker 1: at Bloomberg dot com, slash Pursuits, slash Autos, I'm Hannah

701
00:40:05,000 --> 00:40:06,520
Speaker 1: Elliott and I'm Matt Miller.

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00:40:06,719 --> 00:40:08,000
Speaker 4: Bit Is Bloomberg