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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael vaugh The

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Speaker 1: future of IndyCar racing is looking bright. Scott Sshnick, very

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Speaker 1: basic math here, more bidders means more money. Evan nobody

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Speaker 1: William the team value has essentially quadruples. And the leaders

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Speaker 1: in the sports industry time to bring in our guest,

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Speaker 1: hal Steinbrunner, National Hockey League Commissioner Gary Bettman, Atlanta Braves

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Speaker 1: president Derek Schiller, Patriots president Jonathan Kraft. Bloomberg Business of

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Speaker 1: Sports from Bloomberg Radio. Hello, I'm Scott Sneck and I'm

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Speaker 1: Michael blar And this is the Bloomberg Business of Sports.

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Speaker 1: Where two thirds of we not not the US two

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Speaker 1: thirds of us normally we it's two thirds of us. Yeah,

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Speaker 1: I like, I like to I agree with you. That

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Speaker 1: is the grammatically. I think the audience notices Evan's not here. Yes,

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Speaker 1: the conversation, where where's this that guy? Yeah, he's the

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Speaker 1: smartest one of them. I would not say that. Okay, anybody,

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Speaker 1: come look stuff up before we get on it. He's

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Speaker 1: backpacking something around Canada with his pals. I'm telling you,

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Speaker 1: man that he's a rough and tumbles dude. He likes

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Speaker 1: to portray that image despite the man doesn't he like

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Speaker 1: gut fish and eat it? How hard is it to

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Speaker 1: slice it across, you know, take out some of the

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Speaker 1: good stuff, put it over a stick and fire. Did

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Speaker 1: it that hard? Speaking of something that you did this

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Speaker 1: past weekend, we gotta talk about this, even though I

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Speaker 1: don't have no idea. What. Oh man, we you know

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Speaker 1: our football super Bowl pool? Yeah? I intentionally didn't mention this,

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Speaker 1: just in case the I R S Is listening. Yeah, yeah,

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Speaker 1: that's true. Let's let's call it Oreo cookies. She wants

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Speaker 1: some cookies. She won. She wants you want some cookies.

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Speaker 1: Not as many, not as many as cookies, but she

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Speaker 1: won the lions share of the cookies and we benefit.

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Speaker 1: How well, so you won some cookies, Yeah, Medino won

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Speaker 1: some cookies. Yeah, Scott has no cookies. I mean, I

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Speaker 1: think there's a protocol here. Cookies. Well, I didn't even

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Speaker 1: know I won cookies until I came in and I said, hey, Michael,

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Speaker 1: did I win any cookies by any chance? Because I

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Speaker 1: forgot my sheet at home hand cookies or did you

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Speaker 1: just he said, actually Magina, the third and fourth, it's

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Speaker 1: a bunch of that's yeah, that's that's the big money,

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Speaker 1: the big money quarter, big money issues in the world.

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Speaker 1: All right, well, that's good to know. I'll poke you

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Speaker 1: every now and then say what's the benefit on this

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Speaker 1: side of the glass? I was very excited. Now I

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Speaker 1: could pay off maybe one third of a credit card bill,

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Speaker 1: one of a credit How about some carvel something for

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Speaker 1: us nothing? If I could have a side note, a

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Speaker 1: wedding carvel cake with the little chocolates in the middle,

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Speaker 1: what do you mean, Well, wouldn't it melt? I mean

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Speaker 1: it would get melting freeze? No, I know, but even

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Speaker 1: then I think it would still be melty. And is

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Speaker 1: that even appropriate for a wedding to have a carvel

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Speaker 1: ice cream cake? It makes you happy, it's your day,

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Speaker 1: and it makes you had I had I had it?

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Speaker 1: Oh you can eat make your own Sunday bar. That's

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Speaker 1: a very nice. Yeah, it's just everybody made, you know,

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Speaker 1: the fudge, the marshmallow, the sprinkle, whatever, every big hit.

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Speaker 1: Everybody loved. They were also trashed. But well that's what

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Speaker 1: I'm hoping by the time they get to the cake

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Speaker 1: they won't even notice that. The great it's beautiful. Yeah,

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Speaker 1: but but if you put the crusty, you know, like

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Speaker 1: a fudge of the whale thing, they would notice it

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Speaker 1: no matter how drunk they were. I probably should just

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Speaker 1: put fudge the whale just for fun, cookie post and

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Speaker 1: fudge you the way. Wait wait, wait, wait, what's what's

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Speaker 1: fund you the way? Shut up? Just on that, forget it.

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Speaker 1: I can't. There are some questions I cannot like. The

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Speaker 1: cluelessness I cannot tolerate. Might as well have Novie Williams

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Speaker 1: Jesus listen. Joe Ricketts, t D Marriage Trade founder UM

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Speaker 1: got into let's well call it hot water over an email. Yeah,

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Speaker 1: not just one email. He said some bad things to

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Speaker 1: say about muslim Z, had some racist emails that were

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Speaker 1: forwarded on and of course his family. This is a

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Speaker 1: problem in the sports world because his family owns the

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Speaker 1: Chicago Cups. UM, like Joe still has a sizeable percentage

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Speaker 1: of t D and merriag Trade. Like that's where I

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Speaker 1: would wonder what's going on there? Like almost seven but

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Speaker 1: his kids run the team. Tom Rickets is the chairman.

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Speaker 1: Pete Ricketts you know, they're all part of the team.

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Speaker 1: He's the governor of Nebraska. Todd Ricketts is the finance

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Speaker 1: chair of the RNC. They've all distanced themselves from their

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Speaker 1: dad's comments or the emails, saying, you know, hey, we

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Speaker 1: recognized this was not appropriate. And credit to Pete his

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Speaker 1: email at the time. His response to his father when

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Speaker 1: he forwarded one of these things was, Dad, you might

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Speaker 1: want to educate yourself. Like he didn't say, Dad, you're

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Speaker 1: an idiot. I mean, I guess being respectful of his father,

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Speaker 1: but he did say that, you know, you might you

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Speaker 1: might want to look up some stuff before your forward

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Speaker 1: things like this. So that was a nice way of

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Speaker 1: telling your dad, you're an idiot. Um you Is there

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Speaker 1: backlash against the Cubs remains to be seen. You know,

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Speaker 1: Baseball said this is not aligned with our values. But

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Speaker 1: again he's not a controlling owner. But he does have

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Speaker 1: a stake in the team, you know, this sort of

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Speaker 1: small percentage, but he's not really a controlling owner in

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Speaker 1: any way, shape or form. So what do you do.

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Speaker 1: This is because he's the patriarch of the Ricketts. Well

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Speaker 1: his money, yeah, the t D a marriage trade money.

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Speaker 1: He's sold shares of t D a marriage ade to

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Speaker 1: finance the purchase of the team. So it's a family trust.

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Speaker 1: But it was Yeah, it came from dad's money. He

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Speaker 1: certainly has an association with the team. He has a

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Speaker 1: financial interest in the team, yes, but he is not

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Speaker 1: the day to day operator of that club. Yeah. Let's

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Speaker 1: let's let's say something here. No, we're not condoning the

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Speaker 1: emails one bit. That The question is how much really

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Speaker 1: are the Cubs affected by this? That's well, that's of course,

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Speaker 1: that's the question that I don't know. The answer will

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Speaker 1: take some time. Let's see. But how many Cubs fans

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Speaker 1: are now saying, you know what, no, no good Joe? Uh? Maybe,

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Speaker 1: my guests, this is just guess that whatever steak he

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Speaker 1: has in the club and in the trust, he will

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Speaker 1: divest that steak and officially have no ties to the

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Speaker 1: team other than the name Ricketts. That's my guess. But

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Speaker 1: I don't know. I mean, well, this isn't a Donald

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Speaker 1: Sterling situation, who was the controlling owner of the club.

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Speaker 1: But can you imagine when you know, the kids are

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Speaker 1: called for comment on this, like what what? I wouldn't

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Speaker 1: want to be responsible for things my dad did or

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Speaker 1: said well, yeah, the parents, the generation before us, and

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Speaker 1: the generation before that. I mean, it's let's put it

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Speaker 1: this way. There's some old school thinking, out of bounds, thinking,

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Speaker 1: let's leave it at that. Towards the end of my

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Speaker 1: dad's life, he's also suffered from dementia. There's a whole

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Speaker 1: lot of stuff came out of his mouth, like he

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Speaker 1: didn't know what he was saying. It just stuff came out.

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Speaker 1: But like, this is different. I understand this is different

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Speaker 1: from that point point being still it's the father. I'm

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Speaker 1: not sure what do you want Tom Ricketts to do

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Speaker 1: at this point other than to say it's wrong. We

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Speaker 1: fully admit that we've told him as much. But hey, everybody,

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Speaker 1: I control the Cubs, not my father. So please don't

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Speaker 1: burn your jerseys. Please don't not come to the ballparks.

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Speaker 1: It's not him. Super Bowl audience down, fact TV audience

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Speaker 1: down since in a decade. Yeah, that and I don't

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Speaker 1: know if it's because it was a low scoring game

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Speaker 1: or what. Look, I don't get the low scoring because

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Speaker 1: it's still close, Like you want a close game, right right?

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Speaker 1: There was a game how many years ago it was

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Speaker 1: like three at a half and finished that That to

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Speaker 1: me is much worse to zero zero, three three, right,

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Speaker 1: at least doubt through the whole game. How many punts

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Speaker 1: will they attempt? Have you bet the over under on

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Speaker 1: fourteen punts? Congratulations? But I mean, I mean the game

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Speaker 1: had drama up until so I put up until it

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Speaker 1: didn't over until Greg the leg went wide left. Man,

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Speaker 1: that was it. Well again, this is an interesting case

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Speaker 1: study in the linear TV. It's the streaming numbers as

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Speaker 1: as is going to happen for the next time. I

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Speaker 1: don't know how many years streaming numbers will rise. There

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Speaker 1: were still some problems for people trying to watch on Hulu,

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Speaker 1: so you know, we're not ready for that big time

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Speaker 1: event yet. Still, what does that mean for two when

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Speaker 1: the big rights come up? I don't know. But that's

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Speaker 1: the world we live in, the linear coming down, the

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Speaker 1: streaming going up. But still what should be mentioned is

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Speaker 1: that the audience is still a gigantic number. You have

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Speaker 1: to give context. It will still be the number one

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Speaker 1: TV show of the year by a wide marchin. Yeah,

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Speaker 1: I mean it's granted, yes, it's the lowest audience in

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Speaker 1: ten years, but but my goodness, I mean, the thing

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Speaker 1: I'm a little more concerned about is that the revenue

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Speaker 1: from the ads apparently was a little lower for CBS

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Speaker 1: than it was for NBC the previous year. So when

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Speaker 1: you say you're concerned, you don't mean you're concerned the

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Speaker 1: bar house. The bar household not in any way affected

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Speaker 1: by CBS is AD revenue for the Super Bowl, but

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Speaker 1: next year is sold off this year, right, so regular

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Speaker 1: season ratings good. That was a nice story to tell.

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Speaker 1: Super Bowl. I mean they do hold back. Of course,

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Speaker 1: the next year your hold back ads and if you

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Speaker 1: get I'm just gonna throw out some you know, if

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Speaker 1: you get the Dallas Cowboys and the New England Patriots

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Speaker 1: in the Super Bowl, those AD rates will be very high.

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Speaker 1: If you get the alright, i'm gonna play along with

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Speaker 1: you here, the Detroit Lions, yeah, baby against I don't know,

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Speaker 1: pick another team that probably yeah, probably not going to

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Speaker 1: skyrocket Baker Mayfield a side by the way, it just

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Speaker 1: to show you how important the ads are. Had to

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Speaker 1: go to the doctors yesterday and as I'm walking out

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Speaker 1: of the hospital I hear the conversation from the people

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Speaker 1: at the front desk. Yes, I love that ad with

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Speaker 1: the football players and great, it was a great, but

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Speaker 1: it shows. You people talk about those ads, but that

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Speaker 1: was the best one. For the second year in a row,

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Speaker 1: the NFL did the best. I have to say, that

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Speaker 1: was a very good commercial. It was fantastic, including the

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Speaker 1: little girl who was like, you know, the little pop

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Speaker 1: Warner star. She was in there. People popped up you

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Speaker 1: You're like, wait, who is that? Ninja at the start, right,

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Speaker 1: Ninja was in the commercial. And if you get a chance,

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Speaker 1: if if you haven't seen the sort of the extended

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Speaker 1: take the cutouts that's online now and go check out

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Speaker 1: Larry Zanka at the stay for Larry Zanka at the

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Speaker 1: yeah yeah show behind the scenes making of it, and

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Speaker 1: then but stay for Larry Zanka at the end. You

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Speaker 1: know the commercial that and some people were annoyed by

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Speaker 1: it was the Burger King ad with Andy Warhol, which

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Speaker 1: is actual footage of Andy Warholl. Yeah, I didn't see

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Speaker 1: Burger King in the way I just the association to

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Speaker 1: me is not like, this is the Burger King audience

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Speaker 1: and demo, and I'm thinking maybe people are looking, kids

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Speaker 1: are looking and going who is that? If you didn't

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Speaker 1: know who it was from a younger generation, yeah, I'm

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Speaker 1: sure there were a lot of parents and some parents

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Speaker 1: trying to explain it, and some couldn't explain it, like

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Speaker 1: Campbell soup can. Yeah, I thought that was a little weird.

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Speaker 1: The one I enjoyed in Medina. I want to get

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Speaker 1: your take on the one you enjoyed the most. Beside

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Speaker 1: the NFL. I like the Zoe Kravitz because well, no, no, no, no,

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Speaker 1: because yes, but no, because it went this way and

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Speaker 1: that it was actually effective. Oftentimes commercials are recorded to

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Speaker 1: higher volume so it gets your attention. This was the

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Speaker 1: exact opposite. They went serenity and I actually for a

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Speaker 1: minute looked at the TV because I didn't hear anything.

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Speaker 1: I thought maybe it had gone like something was wrong

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Speaker 1: and it was about serenity and drink. I believe it

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Speaker 1: was michelob or Miller. See, maybe it wasn't the best

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Speaker 1: day because I don't remember which beer it was. I

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Speaker 1: know it wasn't Anheuser Bush. I'll tell you that is.

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Speaker 1: I don't care about corn syrup. That's another one. By

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Speaker 1: we're talking business of sports. By those ads is a

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Speaker 1: big battle between the corn lobby and a b for

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Speaker 1: attacking corn syrup. I mean, but these are the things.

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Speaker 1: This is why we love the business of sports. Who

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Speaker 1: would think that minutes after the super Bowl starts there's

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Speaker 1: a battle going on between the corn Lobby and one

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Speaker 1: of the and the biggest advertiser on the beginning. I

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Speaker 1: gotta tell you that didn't pop into my mind until

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Speaker 1: the next day, when I'm like, oh, good front. We

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Speaker 1: had a story out pretty quickly. So somebody saw the

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Speaker 1: statement from the corn Lobby or call it. We had

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Speaker 1: a story out pretty quickly. But that's what the super

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Speaker 1: Bowl does. Now, this didn't This didn't are during the

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Speaker 1: Super Bowl with my favorite ad that came back, Guess

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Speaker 1: what day is? Guess what day it is? Hunt, Yeah,

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Speaker 1: that's it. I was waiting for you to try. Mike, Mike, Mike.

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Speaker 1: That's one of the funniest. Geico has been putting out

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Speaker 1: a lot of their older commercials, which has been nice,

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Speaker 1: Like the one guy who makes the collect phone call

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Speaker 1: to his dad and he's like, I want to babe,

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Speaker 1: it's a boy or something like that. Like those are

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Speaker 1: really funny. I said, I said to somebody the other day,

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Speaker 1: do you remember when you used to make collect calls

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Speaker 1: and you just that was just to tell your parents

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Speaker 1: he got somewhere safe. And they would say no, no no, no,

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Speaker 1: we don't accept the charges. I did that all the

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Speaker 1: time and they were like, what are you talking about.

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Speaker 1: I'm like really, yeah, yeah that was an old school

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Speaker 1: but the phone company finally called on but it was

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Speaker 1: nothing they could do about. Right, Yeah, that was it

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Speaker 1: was good. There was I feel like, um, there was

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Speaker 1: a lot of ads this year that we're pretty good.

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Speaker 1: They weren't as great as some other years maybe, but

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Speaker 1: I liked the Stella Artois because I'm a huge sex

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Speaker 1: in the City fan. My wife also said as soon

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Speaker 1: as she heard the music, and it was like, yeah,

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Speaker 1: it didn't matter that it was the dude next. It

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Speaker 1: didn't matter I was going to say that next because

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Speaker 1: you had, um, Jeff Bridges, who was the dude from

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Speaker 1: The Big Lebowski. I love that that happened. I obviously

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Speaker 1: I love that NFL commercial where they're all, you know

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Speaker 1: with the cake. Um, I'm not afraid to admit, by

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Speaker 1: the way, watching that the first time, even I couldn't.

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Speaker 1: I didn't know who everybody was. I've had to go

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Speaker 1: back and watch and oh, okay, you know what that

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Speaker 1: commercial reminds me of this going back the old light

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Speaker 1: beer commercial when all the stars were at the bowling Alley. Now,

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Speaker 1: there was a long version that aired during the Super Bowl. Uh,

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Speaker 1: last frame, Who's up Rodney? Yeah? I love that that was,

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Speaker 1: but that that's the kind of particularly sensitive to bowling

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Speaker 1: in last frames. Yes, with the high score of Rodney

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Speaker 1: think right along. Hey Oakland Raiders. Yeah, talking about playing

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Speaker 1: at Oracle Park next season. It looks like they kind

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Speaker 1: of have a deal to play at Oracle And I

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Speaker 1: mean that's home of the San Francisco Giants. I mean,

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Speaker 1: other than the money, why in the world would you

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Speaker 1: want the Raiders tearing up your field? I mean, but

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Speaker 1: I mean this is We've had this many times and

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Speaker 1: the old Candlestick, I mean it was the same thing. Yeah,

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Speaker 1: it was tearable with the infield. Yeah, yes, I hated

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Speaker 1: the look, but I mean they we did this all

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Speaker 1: the time. I mean the Lions and the Tigers back

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Speaker 1: at the old Tiger Stadium before there was the we

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Speaker 1: have Trammel and Whittaker. You can have a bad infield.

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Speaker 1: She's dying. It hit some sounds. You've been dying. It

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Speaker 1: hit some sounds. Medina was like, I'm sure old man

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Speaker 1: bar is gonna give me an opening. Wait for the

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Speaker 1: Detroit reference. Yes you were, but I mean it's all

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Speaker 1: the time. This used to happen where they played baseball.

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Speaker 1: It was funny there were something that were wanting on

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Speaker 1: our editorial side. I wouldn't say, who oh, you know,

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Speaker 1: they still don't have a home. The readers don't have

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Speaker 1: a home. What are they gonna do next year? Should

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Speaker 1: we really look into this. I'm like, they'll have it.

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Speaker 1: Don't worry. They're going to play somewhere, even if they

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Speaker 1: have to play in the county park. I mean, look

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Speaker 1: at the Charges playing in a twenty thousand seat that

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Speaker 1: it doesn't matter. Again, We'll say it again, it's about TV.

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Speaker 1: You know. If you have to give up fans for

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Speaker 1: eight games, Okay, I promise you they will play. They

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Speaker 1: would go to a college stadium. They can play you. Yeah,

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Speaker 1: even a small absolutely give it high school Texas high School. Yeah,

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Speaker 1: I mean they will. They will find a field to

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Speaker 1: play on that. I promise you that. So can't think

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Speaker 1: I don't know. That was a little lion. Well it

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Speaker 1: was a mew, but like a baby lion. That was.

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Speaker 1: That was your cat, that was And that's such an

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Speaker 1: inauspicious Hey, yeah, that's right. You've been listening as well.

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Speaker 1: Have no I just you know, because it's a lion

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Speaker 1: and you know, come ow, it's like we got it

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Speaker 1: species if you got just making sure like thanks gang,

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Speaker 1: you suffered through another blue the tiger who killed that mountain.

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Speaker 1: Oh you know what I can out yet? I mean,

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Speaker 1: and I'm an animal lovers. I love animals. But if

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Speaker 1: you got to act by a mountain lion and you

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Speaker 1: you choke it out. Yeah, listen, guys, I feel very

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Speaker 1: sports radio sports talk show right now with that. That's

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Speaker 1: what that cat was. Wow, your cat would my cat? Yeah? Yeah,

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Speaker 1: my cat would disappear. You know, my cat we play,

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Speaker 1: We chase, we do. My cat is more like a

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Speaker 1: dog and it please and it wants to play and

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Speaker 1: make me chase him. So I chased him around the house.

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Speaker 1: So the other day he went under the couch and

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Speaker 1: I'm like, so I went to peek over the couch

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Speaker 1: and like where are you? And he lunged in my

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Speaker 1: face and scratched the side of my face. He's playing,

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Speaker 1: wasn't trying to hurt me, like his clothes weren't fully

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Speaker 1: but there was some decent blood. Just got beat up

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Speaker 1: by beat up by the cat. And that's a shame

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Speaker 1: when yes, a cat beating Yeah, don't Kim, And of

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Speaker 1: course Kim's like not, are you okay? What does my

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Speaker 1: wife do? Grabs the phone, takes the picture, puts it

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Speaker 1: on Facebook. Tell me I got beat up by the cat.

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Speaker 1: That's cat control. I'm gonna take your line. This is

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Speaker 1: go ahead. This is the Bloomberg Business of Sports podcast.

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Speaker 1: I'm Michael Barr, along with Scottsnick, Yes, Emma, Obie Williams.

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Speaker 1: We miss you man, and it's uh he's enjoying his vacation.

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Speaker 1: Back back soon. We are here each and every Monday,

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Speaker 1: Wednesday and Thursday, exploring the world of money in sports.

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Speaker 1: Join us at the end of the week when we

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Speaker 1: speak with Mastery in founder Rudy Klein Thomas. You're listening

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Speaker 1: to Bloomberg Business of Sports from Bloomberg Radio around the world,

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Speaker 1: meal and online where you get your podcasts.