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Speaker 1: Welcome to Daily Variety, your daily dose of news and

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Speaker 1: analysis for entertainment industry insiders. It's Tuesday, August twelfth, twenty

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Speaker 1: twenty five. I'm your host, Cynthia Littleton. I am co

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Speaker 1: editor in chief of Variety alongside Ramin Setuda. I'm in

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Speaker 1: LA He's in New York, and Variety has reporters around

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Speaker 1: the world covering the business of entertainment. In today's episode,

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Speaker 1: we'll talk with Jennifer mos, senior business writer for TV

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Speaker 1: and Gaming, about grand theft, Auto six and the big

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Speaker 1: debate in gaming overpricing eighty dollars remember that number. And

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Speaker 1: then we'll hear from Emily longeretta senior TV features editor,

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Speaker 1: on how she assembles the Baker's Dozen of Variety Emmy

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Speaker 1: extra editions that we will publish this year. But before

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Speaker 1: we get to that, here are a few headlines just

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Speaker 1: in this morning that you need to know. You may

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Speaker 1: have heard by now. Taylor Swift has a new album coming,

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Speaker 1: The Life of a Showgirl. Once again, I stand back

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Speaker 1: and marvel at her mastery of marketing herself, this time

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Speaker 1: with a little help from Travis Kelcey. Adult Swim has

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Speaker 1: an interesting new project. They've ordered a fifteen minute live

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Speaker 1: action animated sketch comedy series, The Terrors of Jordan Mendoza.

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Speaker 1: It's described as following a very scared man as he

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Speaker 1: navigates a barrage of absurd, terrifying, and hilarious dreamscapes. Interesting

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Speaker 1: to see them playing with the form. China's ten Cent

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Speaker 1: music is on the rise. Revenue and net profits were

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Speaker 1: way up for the service in the quarter on the

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Speaker 1: strength of its subscription properties. You can read all of

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Speaker 1: those stories and much more on Variety dot com right now.

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Speaker 1: Now we turn to conversations with Variety journalists about news

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Speaker 1: and trends in show business. Jennifer Moz joins me to

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Speaker 1: discuss the debate in video gaming about pricing and whether

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Speaker 1: top tier titles are pushing consumers too hard, and we'll

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Speaker 1: talk about the big tent pole looming over the gaming

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Speaker 1: market that will arrive next May, Grand Theft Auto six. First,

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Speaker 1: we'll hear a snippet from the GTA six trailer. I'm

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Speaker 1: here for Lusia Caminos. She's supposed to be getting own.

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Speaker 1: What's your name, Jason Duvaux.

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Speaker 2: I think you heard.

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Speaker 1: Before you might have. Jennifer mos thank you for joining me.

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Speaker 1: Happy to be here. You had an interesting story that

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Speaker 1: I wanted to draw you out on. There's a lot

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Speaker 1: of discussion about pricing of video games, and that came up.

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Speaker 1: You had a conversation with Take two Interactive CEO straus

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Speaker 1: Selnik on the occasion of their second quarter earnings. I

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Speaker 1: wanted to talk to you about that. But let's talk

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Speaker 1: specifically about the price point that everybody in gaming is

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Speaker 1: talking about.

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Speaker 3: Yeah, so this is a very hot topic right now. Previously,

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Speaker 3: first a good chunk of time, sixty dollars was the

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Speaker 3: going raid for a premium game, a triple A game

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Speaker 3: that you play on Xbox, PlayStation, Nintendo. Then about five

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Speaker 3: years ago that went up to seventy. This year it

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Speaker 3: has been set at eighty in a precedent by Nintendo,

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Speaker 3: who charged eighty for Mario Kart World when the Switch

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Speaker 3: to came out. Soon after that, Microsoft made announcement, Hey,

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Speaker 3: at the end of the year, we're going to charge

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Speaker 3: eighty dollars for some of our premium games. That had

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Speaker 3: a mixed reaction. And then recently one of the games

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Speaker 3: that they had priced at eighty dollars, Outer Worlds two,

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Speaker 3: they rolled back and they said, never mind, never mind,

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Speaker 3: it's going to be seventy. So there's continued conversations surrounding

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Speaker 3: pricing of games, what people are willing to pay for games,

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Speaker 3: what's a fair price for games based on the amount

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Speaker 3: of time put into making it. It's going to be

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Speaker 3: huge for them, it's going to be huge for the

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Speaker 3: gaming industry at large. And people have been waiting ten

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Speaker 3: years for this game. So Strauss would not come up

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Speaker 3: with a price yet. They're not ready to announce that

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Speaker 3: just yet. I did want to ask him, you know,

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Speaker 3: what do you see as the appetite for this and

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Speaker 3: when do you feel comfortable announcing because they have until

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Speaker 3: next May when the game comes out. But the longer

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Speaker 3: they wait, the more people wonder exactly how much is

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Speaker 3: this game going to cost us? And for something like

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Speaker 3: GTA six, they could certainly charge eighty, but they could

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Speaker 3: charge more than that and people will still pay it

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Speaker 3: because this game is going to be so big.

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Speaker 1: When Nintendo set that eighty dollars benchmark, where there are

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Speaker 1: voices out there that said that's too much, that's pricing

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Speaker 1: people out of this market.

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Speaker 3: Absolutely, yes, it was a discussion. As soon as that

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Speaker 3: price came out, people were already having a lot of

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Speaker 3: the concerns about just the price of the switch To

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Speaker 3: in general, there was pushback to it, but look, the

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Speaker 3: switch To has been selling like crazy, and Mario Kurt

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Speaker 3: has been selling like crazy.

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Speaker 1: Remind us what they charge for the switch To.

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Speaker 3: With the switch To being priced at four hundred and

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Speaker 3: fifty dollars, eighty dollars for a game by comparison, starts

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Speaker 3: to look a little more reasonable.

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Speaker 1: So you're saying that historically the factors that have gone

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Speaker 1: into game pricing is the cost to produce it, the labor,

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Speaker 1: and goodness knows, between general inflation, there's been a unionization

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Speaker 1: push in gaming, so their costs are certainly not going down.

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Speaker 3: No, their costs are not going down, And it's definitely

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Speaker 3: about you know, like you said, there's dynamic pricing, what

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Speaker 3: you can charge. A game does offer hours and hours

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Speaker 3: more entertainment for people. There are multiple people, whether you're

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Speaker 3: a completionist or not, as it's called, where you can

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Speaker 3: go down side quests, you can do everything you can

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Speaker 3: try and get every trophy for hitting every benchmark that

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Speaker 3: the game has to offer. But for something like Mario Kart,

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Speaker 3: it is less about like a cinematic experience a long story,

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Speaker 3: but it has multiple replay value, right Like you play

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Speaker 3: with your friends online, you will play for hours Mario Kart,

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Speaker 3: You're gonna play a Raise over and over and over again. Well, now,

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Speaker 3: it's all about relativity there. So if they set the precedent,

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Speaker 3: if Microsoft is able to make that go through with

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Speaker 3: other games by the end of the year, what then

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Speaker 3: becomes a precedent by next year for GTA six and

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Speaker 3: other games. It could be eighty, it could be.

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Speaker 1: More and grand Theft Auto six. As you have been

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Speaker 1: reporting every shred of information about this game, millions of

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Speaker 1: people flocked to our coverage. So it'll be interesting to

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Speaker 1: see how the arrival of this will be greeted as

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Speaker 1: a major show biz event. That's truly what it is.

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Speaker 3: The way that the industry at large has been talking

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Speaker 3: about it as not the biggest game release of all time,

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Speaker 3: but the biggest piece of entertainment release of all time

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Speaker 3: is how they're putting it.

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Speaker 1: What is it about this franchise that keeps them coming back?

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Speaker 3: I think one of the things about the franchise is

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Speaker 3: one there's a lot of millennial nostalgia there, there's a

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Speaker 3: lot of gen X nostalgia there, It was one of

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Speaker 3: the first big games that got a lot of people

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Speaker 3: into it, depending on how young you were at the

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Speaker 3: time the first one and the next ones came out,

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Speaker 3: and it was kind of the first game where it

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Speaker 3: felt like, Okay, it's not a sports game, it's not

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Speaker 3: a fighter, it's it's this other thing. It creates an

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Speaker 3: immersive world and what you could do in GTA was

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Speaker 3: very different from just the traditional like Oh Zelda or

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Speaker 3: Mario or playing a sports game. But it was their

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Speaker 3: product that probably drew in people who weren't traditional gamers

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Speaker 3: because the concept of the game on its own was

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Speaker 3: interesting to them.

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Speaker 1: What do you anticipate from Take two in terms of

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Speaker 1: stunts or promotional oomph to get behind the launch?

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Speaker 3: I imagine there will be a million real world activations.

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Speaker 3: They are going to be live events, there's gonna be

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Speaker 3: product tie ins. Obviously, you know you've got a lot

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Speaker 3: available in terms of different armobile companies who are probably

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Speaker 3: vying for all of the sponsorship opportunities that could possibly

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Speaker 3: be available there. But it's going to be one of

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Speaker 3: the ones where they're tapping every possible avenue, TV show

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Speaker 3: tie ins, movie tians like anything they can do to

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Speaker 3: get it out there.

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Speaker 1: So much to watch, and obviously with that kind of anticipation,

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Speaker 1: it doesn't seem like there's much of a world where

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Speaker 1: this game won't open. But you don't know until you know.

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Speaker 1: Thank you for helping us monitor this really important sector

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Speaker 1: of the business, of course, thank you. Now we'll hear

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Speaker 1: from Emily Longerta on how Variety is says the Emmy

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Speaker 1: Extra Editions that we publish every year. Emily is hands

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Speaker 1: down the most organized person I know. Emily Longeritta, thank

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Speaker 1: you for joining me.

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Speaker 2: Thank you for having me.

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Speaker 1: Emily, I can't believe that you are sitting here smiling

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Speaker 1: and in great spirits because you and a small band

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Speaker 1: of other folks are basically putting out four extra editions

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Speaker 1: of Variety for fully baked, standalone issues that will be

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Speaker 1: out starting today Tuesday, August twelfth, through the next eight days,

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Speaker 1: all devoted to all things Emmy's, which we are of

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Speaker 1: course laser focused on at this time of year. Emily,

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Speaker 1: just from the most big picture standpoint, as you're starting

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Speaker 1: to conceive these issues every year, where do you start?

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Speaker 2: The first thing I do is make a list of

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Speaker 2: eligible shows, all the shows that are in the running.

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Speaker 2: My best friend is an Excel doc and a word doc.

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Speaker 2: I have many docs and many folders on my desktop

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Speaker 2: right now, and then I start piecing it out. As

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Speaker 2: you said, we have a lot of extra editions. During

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Speaker 2: phase one we had eight. During phase two we have five.

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Speaker 2: And then we also have Emmy content in each of

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Speaker 2: the weekly issues, so it's color coded. It is a

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Speaker 2: list of deadlines for myself to send them to get edited,

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Speaker 2: deadlines I give to writers, deadlines that I give to

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Speaker 2: writers that I know might need an extra day or two.

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Speaker 1: I have it all. That would be me.

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Speaker 2: I'm all about a spreadsheet, and that's the whole thing

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Speaker 2: is coming up with a list of these shows and

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Speaker 2: then going out to staff, going out to these great

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Speaker 2: freelancers we've worked with for years and saying what I do,

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Speaker 2: is you guys have or what shows are you watching?

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Speaker 2: What shows should we be covering. In phase one, it's

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Speaker 2: a bit easier because there are so many shows. Phase

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Speaker 2: two is a tougher because these are shows that have

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Speaker 2: also been written about and talked about in the staff

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Speaker 2: of these shows, the casts and the below the line talent.

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Speaker 2: They've been doing interviews for almost a year now, so

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Speaker 2: they've talked about everything, so it's really about coming up

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Speaker 2: with fresh ideas.

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Speaker 1: I love where you start, which is what are people

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Speaker 1: passionate about. Let me ask you how long is that list?

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Speaker 1: It's anywhere from like two hundred, two hundred and fifty

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Speaker 1: shows or longer. Now usually my list is around three hundred.

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Speaker 1: And of course there's shows that are eligible that aren't

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Speaker 1: going to get nominated, but that doesn't mean they're not

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Speaker 1: doing interesting things. So I think Phase one, in a way,

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Speaker 1: I think, is a way we can highlight these shows

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Speaker 1: that are still doing incredible things that maybe aren't getting

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Speaker 1: the attention they deserve because maybe they're on a platform

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Speaker 1: a lot of people aren't watching, but we can get

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Speaker 1: some eyes on them. And there's especially when it comes

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Speaker 1: to crafts. I mean, we know there's so much below

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Speaker 1: the line that people are doing that are just such

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Speaker 1: incredible work that deserves to be highlighted. So anytime I

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Speaker 1: can do that, I definitely jump on that.

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Speaker 2: For Phase one, you're not only coordinating all these additional issues,

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Speaker 2: but you're also coordinating with the Mothership and making sure

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Speaker 2: that they complement but don't overlap exactly. We want to

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Speaker 2: make sure as many as possible are recognized, especially in

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Speaker 2: Phase two, obviously there's only five or six in each category,

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Speaker 2: So how do we spread that love? Make sure that

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Speaker 2: there's going to be someone on staff or a freelancer

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Speaker 2: who watches some of these shows. So I really do

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Speaker 2: my due diligence in finding people who watch all of

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Speaker 2: these shows and not just the huge hit shows.

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Speaker 1: Dear listeners, know that it's important to us that we

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Speaker 1: spread the wealth. But let me ask you a little

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Speaker 1: bit more specifically. On Phase two, you go from three

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Speaker 1: hundred to what about sixty that are nominated? Yeah, and

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Speaker 1: then in that process, now I would imagine that the

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Speaker 1: lobbying gets pretty intense.

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Speaker 2: Yes, it does get intense. And again, it's not the

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Speaker 2: lobbying for the huge stars. It's the lobbying for the

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Speaker 2: supporting actors who got their first nomination ever, which is

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Speaker 2: crazy that we need to talk about. It's the somebody

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Speaker 2: somewhere as it's Jeff Hiller who's got a nomination finally.

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Speaker 2: And what I love about that is so many of

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Speaker 2: the freelancers we've worked with and the staff that we have,

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Speaker 2: so many people pitch me, can I talk to him?

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Speaker 2: Can I do that?

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Speaker 1: Can it?

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Speaker 2: And it makes me excited to see people excited about

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Speaker 2: these shows. So then it comes down to, Okay, we

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Speaker 2: need to figure out who we can cover from each category,

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Speaker 2: how we can spread it out among issues, how we

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Speaker 2: can do something different that we didn't do in Phase one.

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Speaker 2: You know, we had an excellent feature that just went

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Speaker 2: out in our Actress Extra edition on Monday, and it

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Speaker 2: was with Kate Lenchette Pee was nominated for Disclaimer. Disclaimer

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Speaker 2: aired a very long time ago, and she's done interviews,

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Speaker 2: she's talked about that. So it's how do we find

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Speaker 2: a new way into this and we were able to

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Speaker 2: do that. We had an excellent freelancer who jumped at

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Speaker 2: the opportunity and we went for it. And that's the

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Speaker 2: kind of thing that these issues have in then.

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Speaker 1: It's a difficult job and you do it with such grace, Emily.

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Speaker 1: Can you talk listeners through the issues that are coming

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Speaker 1: and folks do get them wrapped with your print edition

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Speaker 1: of Variety and you can also find them on Variety

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Speaker 1: dot com.

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Speaker 2: Yes, So August seventh, we came out with our Actor one.

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Speaker 2: Make sure to check that out. It's already out now

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Speaker 2: fully online as well. August eleven's was Actress and then

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Speaker 2: down the coming this week, we have comedy on the fourteenth,

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Speaker 2: Drama on the eighteenth, and reality doc and game show

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Speaker 2: on the nineteenth. And then we also have a lot

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Speaker 2: of Emmy coverage in the two weeklies that are leading

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Speaker 2: to the Emmys, including some very interesting exclusive interviews. I

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Speaker 2: don't want to tease too much, but one that I

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Speaker 2: think is going to make a lot of.

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Speaker 1: Waves, and we always do the week before the Emmys.

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Speaker 1: Our cover star is always a previous Amy winner, somebody

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Speaker 1: who can reflect on what it meant. I can't wait

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Speaker 1: for people to see this year's issue that will be

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Speaker 1: published September tenth. Emily oodles of gratitude to you for

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Speaker 1: doing these really important issues and doing them so well.

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Speaker 1: We will see you at the Emmys. I'll be there.

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Speaker 1: As we close out today's episode. Here's a few things

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Speaker 1: we're watching for. I'll be heading to the Paramount Pictures

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Speaker 1: lot tomorrow with a few colleagues to meet the new

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Speaker 1: regime at the Melrose Plant. I'll have a full report

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Speaker 1: in Thursday's episode. We can't wait to show off Wednesday's

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Speaker 1: print edition of Variety. We have a great cover story

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Speaker 1: from our own Clayton Davis Stay tuned. I'm getting excited

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Speaker 1: about Eleanor the Great Scarlett Johansson's directorial debut. It stars

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Speaker 1: June's Squib as a woman who tells some pretty fantastical tales.

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Speaker 1: It's in Theatre's September twenty eighth from Sony Pictures Classics

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Speaker 1: Before We Go. Congrats to Liz Tang. She's joined Fox

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Speaker 1: Entertainment Global as VP of UK Content and Acquisitions. She's

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Speaker 1: based in London. Tang spent the past five years with

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Speaker 1: Fifth Season and Endeavor Content. Thanks for listening. This episode

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Speaker 1: was written and reported by me Cynthia Littleton, with contributions

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Speaker 1: from Jennifer Moz and Emily Longeretta. It was edited by

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Speaker 1: Aaron Greenwald. Stick snickt hick Picks. Please leave us a

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Speaker 1: review at the podcast platform of your choice, and please

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Speaker 1: tune in tomorrow for another episode of Daily Variety.