WEBVTT - All About Palm Republic 0:00:00.960 --> 0:00:04.040 This is he said a Yavi ho with Eric Winter 0:00:04.160 --> 0:00:05.279 and Rosalind Fantev. 0:00:08.960 --> 0:00:11.080 Welcome back to another she said aado. 0:00:11.240 --> 0:00:13.399 This is the last, he said by himself for a 0:00:13.440 --> 0:00:17.200 little while. My beautiful wife will be back here very soon. 0:00:17.360 --> 0:00:20.800 She's flying back tonight from a successful trip doing her movie. 0:00:20.960 --> 0:00:23.520 We are so excited. We really are to have her back. 0:00:23.640 --> 0:00:25.880 It's been a long road. 0:00:27.960 --> 0:00:28.960 Being on my own. 0:00:29.040 --> 0:00:31.400 I mean, I have great help my mom and nanny, 0:00:31.440 --> 0:00:33.920 but being on my own, it's a lot at the house. 0:00:33.960 --> 0:00:34.159 You know. 0:00:34.440 --> 0:00:36.200 I'm happy to have her home. 0:00:37.240 --> 0:00:40.360 But until then, we are going to do another episode 0:00:40.400 --> 0:00:43.360 with an awesome guest, a great friend of mine, Brad Parks, 0:00:43.360 --> 0:00:46.680 who is also my business partner with Palm Republic. We 0:00:46.760 --> 0:00:50.480 thot'd be fun to do an episode talking about entrepreneurship, 0:00:50.800 --> 0:00:55.160 you know, just our brand, working together, how we met 0:00:55.200 --> 0:00:58.480 building up Palm Republic here in the infancy few months 0:00:58.520 --> 0:01:02.640 as we've launched now and sharing our knowledge and journey 0:01:02.680 --> 0:01:06.120 what we have with you listeners, just because it might 0:01:06.160 --> 0:01:08.319 be fun. Who knows what everybody could gain from this. 0:01:08.440 --> 0:01:12.440 It's new to me. I can tell you starting something 0:01:12.440 --> 0:01:15.360 from the ground up, and I've learned a ton, so 0:01:15.400 --> 0:01:17.120 I'm excited to jump in just talk about this in 0:01:17.160 --> 0:01:21.120 general and Brad's experience and mine and share because the 0:01:21.200 --> 0:01:24.560 fan support has been incredible. So thank you everybody when 0:01:24.560 --> 0:01:26.640 it comes to Palm Republic for being by my side 0:01:26.959 --> 0:01:28.760 for this launch and lifting me up. 0:01:28.800 --> 0:01:30.640 It means the world. Everybody. 0:01:30.720 --> 0:01:34.360 Welcome Brad Parks, who's my business partner friend. As we've here, 0:01:34.440 --> 0:01:37.240 you know, gone on to build and launch Palm Republic, 0:01:37.520 --> 0:01:39.920 thought this would be a fun episode to share our 0:01:40.000 --> 0:01:41.880 journey a little bit for the listeners out there who 0:01:41.920 --> 0:01:44.320 might be looking to start something on their own, but 0:01:44.360 --> 0:01:49.360 also Brad has been down this path already before. Brad, 0:01:49.360 --> 0:01:51.440 why don't you go. I'll do a little bit of introduction. 0:01:51.480 --> 0:01:55.600 But you know, Brad comes from for people who don't 0:01:55.640 --> 0:01:58.880 know about spirits, beer wine, all of that. It's been 0:01:58.920 --> 0:02:02.800 a totally new world for me. Diving into Brad's third generation. 0:02:02.920 --> 0:02:07.960 Now his family has a distribution arm, a relationship I 0:02:07.960 --> 0:02:11.120 should say, right isue? Is that a distribution style of your. 0:02:11.000 --> 0:02:13.320 Company with beer wine distribut that's right. 0:02:13.080 --> 0:02:13.920 Beer wine distribution. 0:02:14.000 --> 0:02:15.480 So he had some knowledge in that space, but he's 0:02:15.480 --> 0:02:18.760 gone on his own to branch out and started his 0:02:18.800 --> 0:02:24.359 own company called Masked Hard tease erba mate healthier version 0:02:24.600 --> 0:02:27.320 of in RTD or ready to drink if you're going 0:02:27.400 --> 0:02:29.200 to have something with some liquor in it. It's also 0:02:29.200 --> 0:02:31.560 got some health elements as well in it. And he 0:02:31.560 --> 0:02:33.639 he launched that and it's doing, it's doing very well. 0:02:33.680 --> 0:02:37.000 So he knows about entrepreneurship. But Brad Goodin, tell us 0:02:37.000 --> 0:02:40.480 a little bit more about you your background. You know, 0:02:40.560 --> 0:02:42.760 it was your dream always to be an entrepreneur and 0:02:42.880 --> 0:02:43.600 et cetera, et cetera. 0:02:43.639 --> 0:02:44.240 I'd love to hear that. 0:02:44.919 --> 0:02:48.080 Yeah, well, I'll give you the the extended version. I guess, 0:02:48.120 --> 0:02:49.760 so what you know, like you mentioned, and you did 0:02:49.880 --> 0:02:52.600 a nice job in covering it. But my family's been 0:02:52.600 --> 0:02:55.160 in the beer and wine business since back to my grandfather, 0:02:55.520 --> 0:02:59.399 my grandfather's second job. It has been my dad's only job. 0:02:59.520 --> 0:03:02.560 So grew up in the beer and wine industry. You know, 0:03:02.600 --> 0:03:04.560 it was the only thing that I knew, so always 0:03:04.560 --> 0:03:07.400 that entrepreneurial spirit was there. It was all of you know, 0:03:07.440 --> 0:03:10.639 all around me, all all around our family. So at 0:03:10.800 --> 0:03:13.560 some you know point, I definitely knew I wanted to 0:03:13.600 --> 0:03:16.480 go into that. It wasn't always beer and wine, so 0:03:16.560 --> 0:03:20.240 I started my career actually an insurance and financial services 0:03:21.000 --> 0:03:23.799 on the agency side, which is a you know, you're 0:03:23.880 --> 0:03:26.680 ten ninety nine contractor. You own your own business, hire 0:03:26.720 --> 0:03:30.000 your own employees, do your own marketing. So that was 0:03:30.080 --> 0:03:34.120 kind of really my first dive into the entrepreneurial space, 0:03:34.280 --> 0:03:37.560 and I loved it. You know, met my wife through insurance. 0:03:37.560 --> 0:03:40.400 Her and I started two agencies together and you know, 0:03:40.480 --> 0:03:43.040 grew them to a point where she eventually said, hey, 0:03:43.040 --> 0:03:45.000 this is my deal. It's time for you to, uh 0:03:45.080 --> 0:03:48.640 to find something else to do what That's not exactly 0:03:48.640 --> 0:03:52.760 how it happened, but but anyway, it was around that 0:03:52.880 --> 0:03:56.560 time when our distributorships were going through some acquisitions and 0:03:56.600 --> 0:03:58.600 some transitions, and it was a good time for me 0:03:58.680 --> 0:04:00.840 to come back to that piece it, to that side 0:04:00.880 --> 0:04:04.200 of the business. And you know, being in this business 0:04:04.240 --> 0:04:06.480 every day you see all the new items that come out, 0:04:06.520 --> 0:04:09.160 you see all the market data, you see what does well, 0:04:09.240 --> 0:04:12.040 what doesn't do so well, the reason behind you know, 0:04:12.120 --> 0:04:15.400 brands launching new items. So you know, her and I, 0:04:15.440 --> 0:04:17.360 my wife and I got together and we thought, you know, hey, 0:04:17.360 --> 0:04:19.320 there was a niche in the market with all these 0:04:19.360 --> 0:04:23.599 seltzers and alternative beverages coming out, you know, to be 0:04:23.640 --> 0:04:26.400 a health forward product. So we launched mask Fusions, which 0:04:26.600 --> 0:04:28.960 there's a harder of a mate and a hard coconut water. 0:04:29.480 --> 0:04:32.040 And our whole target market that we wanted to capture 0:04:32.200 --> 0:04:34.719 was that you know, Seltzer drinker, but we wanted to 0:04:34.760 --> 0:04:38.120 add organic, good for you ingredients to the product. So 0:04:38.200 --> 0:04:40.720 that's been out, you know, over three years. Now we're 0:04:40.800 --> 0:04:45.080 in fifteen sixteen states, about five thousand retailers. And then 0:04:45.560 --> 0:04:48.800 from a spirits perspective, always been a rum fan. I 0:04:48.880 --> 0:04:51.400 was rum and coke in college and then obviously when 0:04:51.440 --> 0:04:54.120 you grow up a little bit, you're drinking. Habits and 0:04:54.440 --> 0:04:57.359 venues change, so you're at you know, events and dinners 0:04:57.400 --> 0:05:00.400 and not not necessarily dance clubs and bars are still 0:05:00.480 --> 0:05:03.000 last call, so you know, ordering rum and coke and 0:05:03.040 --> 0:05:06.520 a nice, nice dinner. Yeah, it wasn't receive is great. So, 0:05:06.760 --> 0:05:09.840 you know, went to Bourbon and Whiskey a little bit. 0:05:10.279 --> 0:05:12.719 I love the character behind it, kind of the history 0:05:12.760 --> 0:05:15.719 behind it, all of the different taste notes, you know, 0:05:15.720 --> 0:05:17.400 and always in the back of my mind, I couldn't 0:05:17.400 --> 0:05:20.280 figure out why there wasn't more nice RUMs like bourbon 0:05:20.320 --> 0:05:23.320 and whiskey. So started down that journey and obviously that's 0:05:23.360 --> 0:05:25.400 how you know, you and I came together and that's 0:05:25.400 --> 0:05:26.039 why we're here. 0:05:26.120 --> 0:05:26.320 Yeah. 0:05:26.360 --> 0:05:29.200 Absolutely, And you know what I like buying for listeners 0:05:29.200 --> 0:05:33.280 to hear is you know, in general, being an entrepreneur 0:05:33.320 --> 0:05:37.120 is not something you have to be thinking your whole 0:05:37.160 --> 0:05:38.880 life like, that's the path I'm going to take. But 0:05:38.960 --> 0:05:40.760 what I do like is if you have a little 0:05:40.760 --> 0:05:42.200 bit of that spirit inside of you that you want 0:05:42.240 --> 0:05:44.120 to start something, you want to build something, which you did. 0:05:44.560 --> 0:05:46.359 You know, you go to college, you come out, you 0:05:46.400 --> 0:05:48.719 started a business with your wife, and you guys built 0:05:48.720 --> 0:05:51.760 something up and then decided, Okay, now's we're gonna pivot 0:05:51.760 --> 0:05:53.440 and you can continue to build more things, which is 0:05:53.440 --> 0:05:55.600 what you see all the time on shows like Shark 0:05:55.640 --> 0:05:57.160 Tank and these things that I love so much, as 0:05:57.160 --> 0:06:00.160 people are always finding a way to evolve and build 0:06:00.200 --> 0:06:04.280 and grow as entrepreneurs, whether something works, doesn't work, or 0:06:04.320 --> 0:06:06.360 you just want to send something off on its way 0:06:06.360 --> 0:06:07.720 because it's doing so well and I want to start 0:06:07.720 --> 0:06:10.960 something else now. And that's something my dad always sort 0:06:10.960 --> 0:06:13.280 of instilled in me as well, which is why I've 0:06:13.320 --> 0:06:17.640 always had that entrepreneurial spirit, even though I ended up 0:06:17.640 --> 0:06:20.400 going down this path of being an actor, which is 0:06:20.720 --> 0:06:21.560 very different because I. 0:06:21.480 --> 0:06:22.960 Have no control of my career. 0:06:23.279 --> 0:06:26.440 Like I could study and work hard every single day 0:06:26.520 --> 0:06:28.480 to be the best I can be, and it can 0:06:28.480 --> 0:06:31.640 translate to zero income, you know what I mean. There's 0:06:31.680 --> 0:06:35.160 so many other factors that go into having a successful 0:06:35.200 --> 0:06:37.960 career where I come, you know, from my standpoint, whereas 0:06:38.520 --> 0:06:39.839 you know, you're not always going to hit it as 0:06:39.880 --> 0:06:41.800 an entrepreneur, but if you you do know, if you 0:06:41.839 --> 0:06:45.040 work hard and you're grinding every day, you're destined to 0:06:45.080 --> 0:06:48.400 be better off than you were the day before. And 0:06:48.440 --> 0:06:50.400 that's why I think is great about that path, which 0:06:50.440 --> 0:06:52.560 is always excited me. And you know, like you said, 0:06:52.560 --> 0:06:55.080 we came together because of Rum, but I had been 0:06:55.160 --> 0:06:58.520 down this road on my own a bit before we merge, 0:06:58.720 --> 0:07:01.480 you know, just be in Palm Republic together. I was 0:07:01.960 --> 0:07:04.080 wanting to start something, wanted to be involved and build 0:07:04.120 --> 0:07:06.120 something on my own, and I had fell in love 0:07:06.120 --> 0:07:08.520 with rum, as we've talked about before, because my wife's 0:07:08.520 --> 0:07:10.600 Puerto Rican and that's when I was first introduced to it. 0:07:10.640 --> 0:07:11.840 I wasn't a. 0:07:11.880 --> 0:07:15.920 Rum drinker, became a rum drinker and appreciated, you know, 0:07:15.960 --> 0:07:18.480 what characteristics had had as a spirit and so it's 0:07:18.520 --> 0:07:20.480 something I wanted to go out and dive into more 0:07:20.520 --> 0:07:23.160 and try to start and Brad had been starting down 0:07:23.160 --> 0:07:26.280 this road with Palm Republic. We were introduced through another 0:07:26.400 --> 0:07:30.080 mutual sort of colleague, and we realized, you know, look, 0:07:30.080 --> 0:07:31.760 we both have the same mission. We want to make 0:07:32.080 --> 0:07:36.720 rum modern, a fresh new take on rum. We want 0:07:36.760 --> 0:07:39.960 to make it hip and cool again, versus what people 0:07:39.960 --> 0:07:42.840 grew up drinking, the Captain and cokes and the sugary 0:07:42.920 --> 0:07:44.120 RUMs spiced. 0:07:43.760 --> 0:07:45.200 And all that we wanted. 0:07:45.480 --> 0:07:47.520 I mean, look at spirits aren't necessarily help forward, but 0:07:47.560 --> 0:07:49.720 if you're going to have a spirit, we wanted to clean. 0:07:50.200 --> 0:07:53.760 We wanted no sugar added, no added colors, no flavors, 0:07:55.160 --> 0:07:59.120 just as it's intended to be sipped on. And I 0:07:59.120 --> 0:08:01.520 think because we had those same visions, it's not always 0:08:01.560 --> 0:08:05.760 easy when two people are going down separate paths to 0:08:05.840 --> 0:08:07.520 try to build something and then they try to come 0:08:07.560 --> 0:08:10.440 together and say, hey, can we actually work together, which 0:08:10.880 --> 0:08:13.160 you know, for people listening, we had a little bit 0:08:13.160 --> 0:08:14.360 of a feeling out process. 0:08:14.600 --> 0:08:18.239 You know, I did not know Brad at all before 0:08:18.280 --> 0:08:20.200 we I got involved in Paul Republic. He did not 0:08:20.320 --> 0:08:20.600 know me. 0:08:21.080 --> 0:08:23.960 There goes a lot of trust and building in that 0:08:23.960 --> 0:08:25.640 sort of relationship of how we're going to try to 0:08:25.680 --> 0:08:30.360 launch a company. And we've been in this now for 0:08:30.400 --> 0:08:33.560 over a year and it's been great. I think we've 0:08:33.559 --> 0:08:36.240 grown a lot together and understand things together. Brad's the 0:08:36.280 --> 0:08:39.760 calm one in the relationship. I'm the more neurotic, you know, 0:08:39.840 --> 0:08:42.120 freak out all the time person in the relationship. So 0:08:42.160 --> 0:08:48.199 we balance each other well, cance his beach background, Yeah, 0:08:48.240 --> 0:08:50.240 which I think is important when you're building a business 0:08:50.280 --> 0:08:52.080 like to have. It's like a marriage, right, You got 0:08:52.120 --> 0:08:53.880 to have those characteristics that are going to balance each 0:08:53.880 --> 0:08:56.360 other out while you're trying to grow a company. 0:08:57.120 --> 0:08:59.120 Yeah. You know, that's been great because you and I 0:08:59.200 --> 0:09:01.280 from day one shared the same vision of where we 0:09:01.320 --> 0:09:03.200 wanted the brand to go, what we wanted to do. 0:09:03.320 --> 0:09:06.640 You mentioned the you know additives clean spirit, but also 0:09:06.800 --> 0:09:09.400 the you know, upscale premium image that we wanted to bring, 0:09:09.480 --> 0:09:11.000 so we just did. We didn't want to just create 0:09:11.040 --> 0:09:14.000 a new liquid. We wanted to elevate the entire category 0:09:14.080 --> 0:09:16.240 and make it you know cool again, to order rum 0:09:16.280 --> 0:09:18.520 on the rocks at a bar acceptable again, and really 0:09:18.559 --> 0:09:21.800 take that mainstream to where you know, bourbon whiskey tequila 0:09:21.880 --> 0:09:24.400 is now those are all seen now as upscale spirits, 0:09:24.400 --> 0:09:26.240 and that's where we wanted to go. So that's been 0:09:26.600 --> 0:09:28.200 you know since day one, you and I have been 0:09:28.240 --> 0:09:30.240 on the same page there. And I think the other thing, 0:09:30.520 --> 0:09:34.000 you know, in any business relationship, obviously, communication is so important. 0:09:34.480 --> 0:09:36.840 And you know you and I communicate a lot the 0:09:36.880 --> 0:09:39.920 same way. Yeah, you know, quick, quick, detect back, quick 0:09:39.960 --> 0:09:42.199 to call back. You know now in the days of 0:09:42.960 --> 0:09:45.360 zoom and email. I mean, it's nothing for somebody to 0:09:45.400 --> 0:09:47.560 either not email back, and you've seen this a ton, 0:09:47.840 --> 0:09:50.680 you know recently, not email back, or just to not call. 0:09:51.120 --> 0:09:53.320 And you and I always say, like, how do you 0:09:53.320 --> 0:09:55.000 just let that sit there? How's that email just sit 0:09:55.080 --> 0:09:55.640 in your inbox? 0:09:55.679 --> 0:09:58.680 I'd tell you right there, like in dating it would 0:09:58.720 --> 0:09:59.720 be a deal breaker, and in. 0:09:59.720 --> 0:10:03.760 Busines it's a deal breaker. You can't text me back. Yeah, 0:10:04.080 --> 0:10:07.160 I'm out, Like, thank god. Brad and I are very 0:10:07.480 --> 0:10:09.760 very similar. I mean neurotic to a degree like Brad 0:10:09.760 --> 0:10:13.120 and I. I mean we we respond to each other 0:10:13.200 --> 0:10:15.000 on everything almost instantly. 0:10:15.400 --> 0:10:17.880 And I think it is again it goes back to communication. 0:10:17.920 --> 0:10:21.040 It's so important to know that you can, you know, 0:10:21.120 --> 0:10:23.760 lean on your partner or reach your partner in an 0:10:23.800 --> 0:10:26.920 instant if you need to. I think it's it's important 0:10:26.920 --> 0:10:30.280 for the success of anything relationship wise to grow, especially 0:10:30.360 --> 0:10:31.840 business for sure. 0:10:31.880 --> 0:10:33.760 Yeah, and I think that's some of the you know, 0:10:33.880 --> 0:10:36.360 tough part for us as a small brand right now 0:10:36.520 --> 0:10:38.720 is yes, typically that would be a deal breaker, but 0:10:38.760 --> 0:10:42.200 there's these you know, relationships that we need so right, 0:10:42.280 --> 0:10:44.240 so we reach out to somebody, they don't email back. 0:10:44.280 --> 0:10:46.120 Typically we'd say, all right, we're done with you, but 0:10:46.440 --> 0:10:48.360 we may need them. We may need to email or 0:10:48.360 --> 0:10:51.520 this distributor. So it's it's kind of a you know, 0:10:51.559 --> 0:10:53.640 it'll uh test your patients, I. 0:10:53.640 --> 0:10:54.679 Guess one hundred percent. 0:10:54.720 --> 0:10:58.280 I think building a company definitely test your patients because 0:10:58.920 --> 0:11:03.760 you it's like raising You care so much about your kid, 0:11:03.880 --> 0:11:05.600 but nobody else cares about your kids as much as 0:11:05.640 --> 0:11:07.800 you care about your kid, and so like, Palm Republic 0:11:07.880 --> 0:11:09.880 is like our baby, right, we care so much about 0:11:09.880 --> 0:11:13.240 this brand that will do anything it takes to nourish 0:11:13.240 --> 0:11:15.520 it and help it grow, whereas everybody on the outside 0:11:15.559 --> 0:11:17.600 it's like, oh yay, I'll get to it. 0:11:17.640 --> 0:11:18.160 I'll get to it. 0:11:18.160 --> 0:11:21.920 It's it's not their priority by any means. So you 0:11:22.080 --> 0:11:33.200 have to grind and hustle. Let's talk a little bit 0:11:33.240 --> 0:11:36.680 about how we, you know, brought Palm Republic together, because 0:11:36.679 --> 0:11:38.080 there's been a lot of questions that, you know, did 0:11:38.080 --> 0:11:42.040 we have a mixologist work with us, or we did 0:11:42.040 --> 0:11:45.080 have a master distiller work with us, for example, and 0:11:45.080 --> 0:11:47.160 coming up with the Age blend and the Silver blend, 0:11:47.160 --> 0:11:50.160 both of them, but coming up and finding those perfect 0:11:50.200 --> 0:11:54.640 notes and how much sampling you know, it took to 0:11:54.679 --> 0:11:57.520 get to that place of finding the RUMs from the 0:11:57.559 --> 0:11:58.760 regions that we were gonna blend with. 0:11:58.840 --> 0:12:01.000 You want to talk a little bit about about that process. 0:12:01.720 --> 0:12:04.640 Yeah, So it's it's just that it's a process. And 0:12:04.800 --> 0:12:07.840 you know, luckily, like you said, both our master mixologists 0:12:07.880 --> 0:12:09.720 as well as a lot of other people in the 0:12:09.760 --> 0:12:12.240 industry have been you know, so helpful for us. And 0:12:12.600 --> 0:12:15.800 you're tasting and giving feedback in opinions, and you know, 0:12:15.960 --> 0:12:18.200 it takes a ton of sampling. And obviously our product 0:12:18.240 --> 0:12:19.920 is a blend, So our age is a blend of 0:12:20.360 --> 0:12:22.960 three RUMs from three different countries, and then our silver 0:12:23.080 --> 0:12:25.280 is a blend of two RUMs from two different countries. 0:12:25.360 --> 0:12:28.959 So you know, number one, just you know, the vision, 0:12:28.960 --> 0:12:30.320 where do we want to go? What do we want 0:12:30.320 --> 0:12:32.440 to taste profile to be like, and then from there 0:12:32.559 --> 0:12:35.120 narrowing it down to how do we get there with 0:12:35.240 --> 0:12:38.480 these blends, you know, and just the tweaking. You know, 0:12:38.559 --> 0:12:40.760 let's turn up the brown sugar, let's turn down the 0:12:40.960 --> 0:12:43.600 you know, sweetness whatnot. So a ton of tasting, you know, 0:12:43.640 --> 0:12:45.920 the good thing there is you're tasting rum, so it 0:12:45.920 --> 0:12:46.560 can only. 0:12:46.360 --> 0:12:48.280 Be and when you say turn up the brown sugar, 0:12:48.280 --> 0:12:51.160 that we're not adding brown sugar, So it's turning up 0:12:51.520 --> 0:12:56.040 the notes that that particular rum brought in like those characters. 0:12:56.080 --> 0:12:59.840 That's right, yep, So nothing added, no flavors, no no sweetness, 0:12:59.880 --> 0:13:03.120 no colors. So just there's certain flavor notes based on 0:13:03.160 --> 0:13:04.880 the different blends, because. 0:13:04.640 --> 0:13:06.840 That's something that people may or may not even understand. 0:13:06.840 --> 0:13:10.920 For example, like our Panamanian rum comes column distilled right, 0:13:11.080 --> 0:13:13.880 and just like I always explain it, like with grapes, 0:13:14.520 --> 0:13:16.719 if you've grow in a different region, a grape is 0:13:16.720 --> 0:13:18.760 a grape, but it's going to take on the characteristics 0:13:18.760 --> 0:13:21.640 of the soils, the environment and everything that goes into it. 0:13:21.880 --> 0:13:23.360 So sugarcane, same thing. 0:13:23.400 --> 0:13:26.040 A sugar cane from Panama is going to produce a 0:13:26.040 --> 0:13:27.960 little bit different of a flavor than a sugar cane 0:13:28.000 --> 0:13:31.760 from Jamaica. Not to mention the distilling product process in 0:13:31.840 --> 0:13:35.720 Jamaica is a kettle still or a pot still versus 0:13:35.760 --> 0:13:38.840 the column still. So it's going to also add different characteristics. 0:13:38.840 --> 0:13:41.440 So when we got all these blends and we bring 0:13:41.480 --> 0:13:43.200 them to the master distiller and we go through the 0:13:43.200 --> 0:13:46.199 tasting process, it's like, oh, punch up a little bit 0:13:46.240 --> 0:13:49.120 more of the note that came out of that rum 0:13:49.760 --> 0:13:53.679 into the blend and punching up, and it's a chemistry project, 0:13:54.240 --> 0:13:54.600 that's right. 0:13:54.640 --> 0:13:57.280 Yeah. And from the outside looking in, you know, you 0:13:57.320 --> 0:13:59.440 think you just taste RUMs until you get what you like. 0:13:59.480 --> 0:14:01.680 But there's such science behind it. And you know, some 0:14:01.760 --> 0:14:04.400 of these people, especially are our distiller that we've worked with, 0:14:04.440 --> 0:14:06.839 and these people in the industry are so adept at 0:14:06.840 --> 0:14:09.160 what they're looking for in these flavor notes. I can 0:14:09.200 --> 0:14:12.360 taste from and tell you maybe where it came from 0:14:12.520 --> 0:14:15.400 and if I like it or not. But and again, Eric, 0:14:15.440 --> 0:14:17.360 you've seen we've worked with these guys for the last year. 0:14:17.400 --> 0:14:19.360 It's incredible what they can pull out from just the 0:14:19.400 --> 0:14:19.960 flavor notes. 0:14:20.000 --> 0:14:22.640 Oh yeah, oh yeah, you know, it's it's a true art, 0:14:22.720 --> 0:14:23.320 it really is. 0:14:23.360 --> 0:14:24.840 And their palettes are unique. 0:14:25.000 --> 0:14:27.680 It's just like a small a in wine, right, Like 0:14:27.720 --> 0:14:30.560 they study these things and they know the ins and 0:14:30.600 --> 0:14:33.080 outs of what they're sipping on well. 0:14:33.120 --> 0:14:36.120 And one of the I guess, going back to picking 0:14:36.160 --> 0:14:37.840 out our blends, one of the things that we did 0:14:37.880 --> 0:14:41.040 interestingly with our age is we up the proof on it. 0:14:41.120 --> 0:14:43.960 So typical spirits, you'll see them around eighty proof, which 0:14:43.960 --> 0:14:46.480 is forty percent alcohol. We went up to forty six 0:14:46.520 --> 0:14:49.160 percent or ninety two proof in the aged and that 0:14:49.200 --> 0:14:51.320 was a recommendation given to us. And when we did that, 0:14:51.400 --> 0:14:54.320 it really brought out all those really robust, rich flavors. 0:14:54.400 --> 0:14:56.680 Obviously it's got a little bit more alcohol, a little 0:14:56.680 --> 0:14:59.760 bit more punch, but when we started circulating that around 0:14:59.800 --> 0:15:02.600 our circles, we got incredible feedback and you know, oh 0:15:02.680 --> 0:15:04.440 my god, this is so good. It doesn't taste like 0:15:04.480 --> 0:15:06.680 a ninety two proof, but these flavors are so rich 0:15:06.680 --> 0:15:10.040 and so intense, So just little tweaks like that, you know, 0:15:10.040 --> 0:15:11.280 make all the difference in the world. 0:15:11.680 --> 0:15:13.280 Yeah, and I'll add to that, Like what I started 0:15:13.320 --> 0:15:15.520 learning as I was going through the tasting process with 0:15:15.600 --> 0:15:19.680 friends and colleagues and just even strangers. I would say 0:15:19.680 --> 0:15:23.440 to people, how do you normally drink. Because if someone 0:15:23.520 --> 0:15:26.320 drinks peanut cladas every time they drink, or if someone 0:15:26.360 --> 0:15:30.000 drinks a cocktail every time they drink, drinking something neat, 0:15:30.960 --> 0:15:33.800 totally different experience will blow your mind in any any spirit, 0:15:33.840 --> 0:15:35.960 by the way, because it's you're getting. 0:15:35.680 --> 0:15:36.440 The purest form. 0:15:36.800 --> 0:15:39.240 It's going to be stronger, it's not watered down. It's 0:15:39.280 --> 0:15:41.120 not you know, there's no ida. You know those sugars 0:15:41.120 --> 0:15:44.320 because you're making a cocktail. And I think it's important 0:15:44.360 --> 0:15:47.240 that people know that. So when you go buy Palm 0:15:47.280 --> 0:15:50.160 Republic or any spirit for that matter, it's important to 0:15:50.240 --> 0:15:51.080 know what. 0:15:50.920 --> 0:15:51.640 You're getting into. 0:15:51.720 --> 0:15:53.640 So if we have a ninety two that we think 0:15:53.720 --> 0:15:55.160 is we know, we love it because when you're making 0:15:55.200 --> 0:15:57.600 a cocktail with it, you can actually taste a bit 0:15:57.640 --> 0:16:00.880 of what you're drinking. Versus some times you pay thirty 0:16:00.880 --> 0:16:03.760 dollars or twenty five dollars at a borrow restaurant, you're like, 0:16:04.000 --> 0:16:05.080 I don't even taste the alcohol. 0:16:05.080 --> 0:16:05.960 Did they put anything in this? 0:16:06.520 --> 0:16:08.240 And that drives me crazy because I just spent a 0:16:08.240 --> 0:16:11.000 ton of money on this drink. So at least with 0:16:11.040 --> 0:16:13.600 Palm Republic, you know you're gonna be able to taste 0:16:13.600 --> 0:16:15.640 your alcohol a bit. You're gonna enjoy it, and it 0:16:15.680 --> 0:16:18.280 does in fact bring up the flavor notes. But like 0:16:18.320 --> 0:16:19.680 you said, there's gonna be a little bit more of 0:16:19.720 --> 0:16:22.600 a kick because it has a higher alcohol percent to it. 0:16:23.760 --> 0:16:25.880 But I think that's the balance and also part of 0:16:26.600 --> 0:16:29.600 what I think makes us unique. And you can't you 0:16:29.640 --> 0:16:34.000 can't proof something up down the road. But if somebody 0:16:34.000 --> 0:16:37.440 goes like, oh it might be a little strong for me, neat, okay, 0:16:37.640 --> 0:16:39.960 put it on a rock. Now you immediately have opened 0:16:39.960 --> 0:16:42.040 it up and you're gonna help it be a little 0:16:42.040 --> 0:16:44.920 bit more simpable for you. And if you need beyond that, 0:16:45.200 --> 0:16:47.480 you can add a splash of water to it. And 0:16:47.760 --> 0:16:49.600 that's something you can do to bring it down, which 0:16:49.880 --> 0:16:51.760 you can't bring, like I said, bring it back up. 0:16:51.840 --> 0:16:53.520 So that's why we thought it made more sense to 0:16:53.520 --> 0:16:55.440 go out to the market a little different in that space. 0:16:56.000 --> 0:16:57.920 That's right, Yeah, and along you know kind of those 0:16:57.960 --> 0:16:59.960 lines as well. All of our cocktails that we high 0:17:00.080 --> 0:17:01.520 light on our website and a lot of the ones 0:17:01.520 --> 0:17:03.760 that we recommend to people, you know, I call them 0:17:03.800 --> 0:17:06.840 simple cocktails. There are two three ingredients. It's you know, 0:17:07.119 --> 0:17:09.560 for example, our dakery, we had so many people say, oh, 0:17:09.560 --> 0:17:11.560 this makes a great dakery, and early on we're like, 0:17:11.920 --> 0:17:14.359 why is this person making a dakri with it? Because 0:17:14.600 --> 0:17:16.840 common consumer thinks, you know, dakri that comes out of 0:17:16.840 --> 0:17:20.119 the freeze machine, it's a strawberry dacrie. But a simple 0:17:20.160 --> 0:17:23.760 dacker is simple syrup, rum and uh and lime squeeze lime. 0:17:24.160 --> 0:17:25.720 So you can still really get a lot of the 0:17:25.760 --> 0:17:28.120 notes of the rum. And it's a great cocktail. It's 0:17:28.160 --> 0:17:29.840 you know, relative, I mean, there's sugar in it because 0:17:29.840 --> 0:17:32.240 of the simple syrup, but it's relatively clean. It doesn't 0:17:32.240 --> 0:17:35.040 have a ton of syrup, it's not thick. So we 0:17:35.080 --> 0:17:38.040 really try to highlight and feature those simple cocktails so 0:17:38.080 --> 0:17:39.919 you can appreciate the rum totally. 0:17:40.760 --> 0:17:42.200 Now, one thing I want to talk about that people 0:17:42.240 --> 0:17:44.359 may not know, and I had no idea, but why 0:17:44.680 --> 0:17:44.960 to me? 0:17:45.640 --> 0:17:47.000 I mean, you can explain it better. 0:17:47.000 --> 0:17:50.520 Why is the alcohol business so different than any other 0:17:51.280 --> 0:17:53.359 business ventures that could be started out there? Because I 0:17:53.400 --> 0:17:55.200 didn't realize it's a bit I don't want to say 0:17:55.200 --> 0:17:57.680