1 00:00:02,480 --> 00:00:07,000 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. 2 00:00:08,560 --> 00:00:10,480 Speaker 2: This is the Business of Sports. 3 00:00:10,680 --> 00:00:14,040 Speaker 3: Sports are the greatest unscripted show owner. 4 00:00:14,000 --> 00:00:16,159 Speaker 4: The next generation of players who really grew up with 5 00:00:16,239 --> 00:00:17,560 Speaker 4: tech and believe in tech. 6 00:00:17,640 --> 00:00:19,959 Speaker 5: Your face is your ticket, your face is your wallet, 7 00:00:20,040 --> 00:00:21,800 Speaker 5: your face is your access to a club. 8 00:00:21,920 --> 00:00:25,640 Speaker 6: These are such iconic and important buildings for businesses. 9 00:00:25,760 --> 00:00:28,320 Speaker 1: For fans, COVID was one of the best things that 10 00:00:28,320 --> 00:00:29,159 Speaker 1: ever happened to go. 11 00:00:29,440 --> 00:00:31,520 Speaker 2: The NFL is a bulletproof business. 12 00:00:31,640 --> 00:00:34,280 Speaker 4: Racing is unique because there is absolutely no reason why 13 00:00:34,320 --> 00:00:35,360 Speaker 4: we can't compete with the guys. 14 00:00:35,320 --> 00:00:36,400 Speaker 7: I'm wall It's pro pickleball? 15 00:00:36,440 --> 00:00:38,440 Speaker 2: Real, Are people really going to tune into this? 16 00:00:38,640 --> 00:00:41,160 Speaker 8: If you're playing moneyball with a huge bag of money, 17 00:00:41,360 --> 00:00:42,760 Speaker 8: you're going to be really, really good. 18 00:00:42,840 --> 00:00:46,280 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 19 00:00:47,880 --> 00:00:51,120 Speaker 7: This is the Bloomberg Business of Sports, where we explore 20 00:00:51,159 --> 00:00:53,280 Speaker 7: the big money issues in the world of sports. 21 00:00:53,320 --> 00:00:55,960 Speaker 2: I'm Michael Bahr and I'm Vanessa Bremo Damien. 22 00:00:56,080 --> 00:00:58,480 Speaker 7: We'll be back next week. Coming up on the show, 23 00:00:58,560 --> 00:01:03,760 Speaker 7: we'll talk with former NFL Pro Bowl tight end Greg Olsen. 24 00:01:03,960 --> 00:01:05,560 Speaker 7: I said, Greg Olsen. 25 00:01:05,760 --> 00:01:09,520 Speaker 9: Yoke, he steps up close Olson touchdown. 26 00:01:11,319 --> 00:01:13,800 Speaker 7: We'll talk to him about the NFL season so far, 27 00:01:14,120 --> 00:01:18,520 Speaker 7: and about his Youth Incorporated project. We'll also talk about 28 00:01:18,560 --> 00:01:22,200 Speaker 7: an MLB slugger that has his site set on a 29 00:01:22,240 --> 00:01:25,400 Speaker 7: new high tech golf course outside of New York City. 30 00:01:25,680 --> 00:01:27,600 Speaker 7: All that and more is on the way on the 31 00:01:27,640 --> 00:01:31,960 Speaker 7: Bloomberg Business of Sports. But first, a new athlete has 32 00:01:32,000 --> 00:01:34,080 Speaker 7: reached billionaire status this week. 33 00:01:34,240 --> 00:01:35,000 Speaker 2: That's right, Michael. 34 00:01:35,160 --> 00:01:39,720 Speaker 6: Superstar Christiano Ronaldo has become the very first billionaire active 35 00:01:39,760 --> 00:01:43,080 Speaker 6: soccer player, with a networth climbing to one point four 36 00:01:43,120 --> 00:01:45,679 Speaker 6: billion dollars according to the Bloomberg Billionaires Index. 37 00:01:46,240 --> 00:01:51,560 Speaker 7: That's Damian Sasaur Money. Bloomberg's Dylan Sloan has some reporting 38 00:01:51,640 --> 00:01:55,280 Speaker 7: on this. He's here now to break down how Ronaldo 39 00:01:55,600 --> 00:02:00,080 Speaker 7: reached billionaire status. Dylan, Welcome to the Bloomberg Business of Sports. 40 00:02:00,840 --> 00:02:02,800 Speaker 3: Thanks so much for having me. Appreciate it. 41 00:02:03,000 --> 00:02:05,720 Speaker 7: Give me some tips because I want to get paid too. 42 00:02:06,680 --> 00:02:09,600 Speaker 7: How did he become this rich? 43 00:02:10,360 --> 00:02:12,840 Speaker 3: You really said it. I have to say, Saudi Arabia 44 00:02:12,960 --> 00:02:14,919 Speaker 3: is a really big part of that. So we've been 45 00:02:14,960 --> 00:02:17,760 Speaker 3: looking at, you know, at the Bloomber billionaires in dex 46 00:02:17,800 --> 00:02:20,880 Speaker 3: a number of professional athletes for a while, especially in 47 00:02:21,160 --> 00:02:24,400 Speaker 3: the soccer world, and one of the things that stood 48 00:02:24,400 --> 00:02:26,639 Speaker 3: out to us about Ronaldo and his wealth is that, 49 00:02:26,720 --> 00:02:28,760 Speaker 3: you know, he's been one of the best players in 50 00:02:28,760 --> 00:02:30,600 Speaker 3: the world, one of the best paid players in the 51 00:02:30,600 --> 00:02:33,960 Speaker 3: world for decades now at this point, but it really 52 00:02:34,040 --> 00:02:36,600 Speaker 3: is this transfer to Saudi Arabia in the past four 53 00:02:36,680 --> 00:02:40,799 Speaker 3: years that's really leveled up his wealth in a different way. So, 54 00:02:41,400 --> 00:02:44,200 Speaker 3: you know, he played for years in England, in Spain, 55 00:02:45,040 --> 00:02:47,680 Speaker 3: edist in Italy as well, but the amount of money 56 00:02:47,720 --> 00:02:50,160 Speaker 3: that he's been paid at all Nasser, his club based 57 00:02:50,160 --> 00:02:52,359 Speaker 3: in Riod has really been what's brought to move to 58 00:02:52,400 --> 00:02:54,320 Speaker 3: the line and led to this one point four billion 59 00:02:54,360 --> 00:02:56,120 Speaker 3: dollar fortune that we've calculated for him. 60 00:02:56,600 --> 00:02:58,239 Speaker 6: I think the interesting thing there is that you brought 61 00:02:58,280 --> 00:02:59,919 Speaker 6: up all the different places he's played in how the 62 00:03:00,040 --> 00:03:02,840 Speaker 6: those things have gone into his net worth. But it's 63 00:03:02,880 --> 00:03:05,880 Speaker 6: really the first time that we've seen an athlete reached 64 00:03:05,919 --> 00:03:08,280 Speaker 6: this billionaire status because of their play on the field, right, 65 00:03:08,400 --> 00:03:09,880 Speaker 6: Can you elaborate on that uniqueness? 66 00:03:09,960 --> 00:03:12,640 Speaker 3: Yeah, absolutely so. A number of the other athletes that 67 00:03:12,639 --> 00:03:14,480 Speaker 3: we looked at recently, we looked at Feeder a few 68 00:03:14,480 --> 00:03:17,640 Speaker 3: months ago. We've done valuations on other athletes like Michael 69 00:03:17,720 --> 00:03:20,640 Speaker 3: Jordan and Lebron James. A lot of those come from 70 00:03:20,800 --> 00:03:24,440 Speaker 3: off the field, from endorsements, from investments something like that. 71 00:03:25,040 --> 00:03:26,960 Speaker 3: For example, Roger Fetter, who we looked at a few 72 00:03:26,960 --> 00:03:28,760 Speaker 3: months ago, the biggest chunk of his net worth is 73 00:03:28,760 --> 00:03:31,800 Speaker 3: actually from this investment and on holdings the Swiss running 74 00:03:31,800 --> 00:03:34,160 Speaker 3: shoe company that he made. But for an Aaldo, it 75 00:03:34,200 --> 00:03:37,160 Speaker 3: really is his earnings. It really is the you know, 76 00:03:37,200 --> 00:03:40,119 Speaker 3: what he's made from playing on the field. And while 77 00:03:40,120 --> 00:03:42,000 Speaker 3: he does have a number of outside investments that we 78 00:03:42,080 --> 00:03:44,760 Speaker 3: dug into, none of those have really been significant drivers 79 00:03:44,760 --> 00:03:47,520 Speaker 3: of his net worth. And you know, that's a testament 80 00:03:47,520 --> 00:03:49,480 Speaker 3: to him. I think that it really is his star power, 81 00:03:49,760 --> 00:03:52,000 Speaker 3: his talent on the field, and what teams have been 82 00:03:52,000 --> 00:03:53,640 Speaker 3: willing to pay up for him. That's that's led to 83 00:03:53,640 --> 00:03:54,280 Speaker 3: this fortune. 84 00:03:54,400 --> 00:03:56,680 Speaker 7: Now let's bring it in the focus because part of 85 00:03:56,720 --> 00:04:00,280 Speaker 7: this one point four billion dollars because he also has 86 00:04:00,280 --> 00:04:05,280 Speaker 7: a contract with our money, our money and also Nike. 87 00:04:05,480 --> 00:04:08,920 Speaker 7: Now I don't have any contracts except with PF Flyers, 88 00:04:09,080 --> 00:04:12,840 Speaker 7: and we can see how that went. Can this lead 89 00:04:12,960 --> 00:04:17,160 Speaker 7: to more endorsements for Ronaldo? And can we see that 90 00:04:17,200 --> 00:04:18,920 Speaker 7: fortune grow even more? Right? 91 00:04:18,960 --> 00:04:20,440 Speaker 3: And one of the things that we've seen with a 92 00:04:20,440 --> 00:04:22,480 Speaker 3: lot of other athletes in this space, is that even 93 00:04:22,560 --> 00:04:25,440 Speaker 3: after they retire, these endorsement deals have become a significant 94 00:04:25,480 --> 00:04:28,839 Speaker 3: source of income for you know, years or even decades afterwards. 95 00:04:28,839 --> 00:04:32,200 Speaker 3: So that Nike deal for Ronaldo is still ongoing. You know, 96 00:04:32,240 --> 00:04:34,200 Speaker 3: he's been earning tens of millions of dollars a year 97 00:04:34,240 --> 00:04:37,280 Speaker 3: as a major brand representative for them, and we do 98 00:04:37,320 --> 00:04:40,240 Speaker 3: expect to see Ronaldo's fortune continue to grow, you know, 99 00:04:40,360 --> 00:04:43,720 Speaker 3: over the next years and decades. Actually, you know, he 100 00:04:44,000 --> 00:04:47,119 Speaker 3: recently signed an extension at the Saudi Club on Oser 101 00:04:47,160 --> 00:04:49,799 Speaker 3: this past summer. We haven't included any of those earnings 102 00:04:49,800 --> 00:04:51,840 Speaker 3: in our valuation of his net worth. That's not money 103 00:04:51,839 --> 00:04:53,760 Speaker 3: in the door yet, but that'll be you know, it's 104 00:04:54,080 --> 00:04:56,400 Speaker 3: looking like likely hundreds of millions of dollars at least, 105 00:04:56,400 --> 00:04:58,479 Speaker 3: and that's just in contract earnings. And then of course, 106 00:04:58,520 --> 00:05:01,320 Speaker 3: like you're saying, you know, potential future endorsement deal is 107 00:05:01,320 --> 00:05:03,600 Speaker 3: that he hasn't even signed yet. So for him, it's 108 00:05:03,600 --> 00:05:05,359 Speaker 3: really been you know, here now in the twilight of 109 00:05:05,400 --> 00:05:08,039 Speaker 3: his career. He's in his forties. You know, we're not 110 00:05:08,080 --> 00:05:10,159 Speaker 3: sure how much longer he's going to continue to play, 111 00:05:10,240 --> 00:05:12,120 Speaker 3: but certainly there could be a lot more money coming 112 00:05:12,160 --> 00:05:13,279 Speaker 3: in the door for him, I. 113 00:05:13,279 --> 00:05:15,760 Speaker 6: Think the interesting thing to look at, and Michael you 114 00:05:15,800 --> 00:05:18,560 Speaker 6: point it out there is like the getting to this 115 00:05:18,680 --> 00:05:21,159 Speaker 6: level network in the Saudi contracts and all that things. 116 00:05:21,400 --> 00:05:23,240 Speaker 6: But it also came with a lot of criticism right 117 00:05:23,279 --> 00:05:25,720 Speaker 6: when it first when it first happened. And then at 118 00:05:25,720 --> 00:05:28,520 Speaker 6: that time you also had Messi go to MLS and 119 00:05:28,560 --> 00:05:31,520 Speaker 6: there was this comparison of He's obviously going to get 120 00:05:31,560 --> 00:05:34,360 Speaker 6: more money in his contract, but will Messi get more 121 00:05:34,440 --> 00:05:37,120 Speaker 6: in terms of endorsements for being in the US market? 122 00:05:37,600 --> 00:05:40,360 Speaker 6: So how would you compare the two as in what's 123 00:05:40,400 --> 00:05:43,000 Speaker 6: more important? What's more significant? Was it Messi what he's 124 00:05:43,040 --> 00:05:44,960 Speaker 6: done for the MLS being in the US market or 125 00:05:45,440 --> 00:05:46,680 Speaker 6: Ronaldo in Saudi. 126 00:05:46,800 --> 00:05:48,960 Speaker 3: Yeah, that's a really interesting comparison in something that we've 127 00:05:49,000 --> 00:05:50,920 Speaker 3: looked at closely for this story. I mean, you know, 128 00:05:51,000 --> 00:05:54,040 Speaker 3: throughout throughout both of their careers, which have progressed, you know, 129 00:05:54,400 --> 00:05:56,600 Speaker 3: on very similar timelines. They've been two of the best 130 00:05:56,600 --> 00:05:58,200 Speaker 3: players in the world, two of the best paid players 131 00:05:58,200 --> 00:06:00,520 Speaker 3: in the world. But yeah, really has been and a 132 00:06:00,560 --> 00:06:02,600 Speaker 3: market difference over the past few years, like you're saying, 133 00:06:02,600 --> 00:06:05,360 Speaker 3: with Renald going to Saudi Arabia, Messi coming to the US, 134 00:06:05,360 --> 00:06:07,560 Speaker 3: But in some ways those two deals are actually closer 135 00:06:07,600 --> 00:06:09,599 Speaker 3: than you might think, and both of them are structured 136 00:06:09,640 --> 00:06:11,839 Speaker 3: in sort of new ways that we haven't seen with 137 00:06:11,960 --> 00:06:14,600 Speaker 3: major soccer contracts in the past. The big thing there 138 00:06:14,680 --> 00:06:17,760 Speaker 3: is both of those two athletes are are reportedly getting 139 00:06:17,800 --> 00:06:19,800 Speaker 3: an equity stake in part of the team that they're 140 00:06:19,800 --> 00:06:23,040 Speaker 3: playing for. As part of the deal, Messi is expected 141 00:06:23,080 --> 00:06:26,320 Speaker 3: to have an option to purchase part of Inter Miami 142 00:06:26,360 --> 00:06:29,480 Speaker 3: become a co owner of the club there. And then 143 00:06:29,520 --> 00:06:32,680 Speaker 3: Ronaldo's new contract to this extension over the summer also 144 00:06:33,279 --> 00:06:36,400 Speaker 3: reportedly includes an equity stake in on user in the team. 145 00:06:36,480 --> 00:06:40,000 Speaker 3: So that's something that you know, players just haven't really 146 00:06:40,040 --> 00:06:42,520 Speaker 3: been able to command in the past. This is sort 147 00:06:42,560 --> 00:06:45,480 Speaker 3: of a new uh, a new perk, a new addition 148 00:06:45,520 --> 00:06:47,440 Speaker 3: to this type of deal. And given the direction that 149 00:06:47,440 --> 00:06:50,400 Speaker 3: we've been you know, seeing sports franchises, not just in 150 00:06:50,440 --> 00:06:52,440 Speaker 3: the soccer world, but you know across all leagues and 151 00:06:52,440 --> 00:06:54,200 Speaker 3: all sports going over the past few years, that could 152 00:06:54,320 --> 00:06:56,200 Speaker 3: end up being something very lucrative for the both of 153 00:06:56,200 --> 00:06:56,960 Speaker 3: them down the line. 154 00:06:57,040 --> 00:06:59,039 Speaker 6: It's something that we've tried that they've tried to do 155 00:06:59,040 --> 00:07:01,520 Speaker 6: in the NFL. Right, some NFL players have tried to say, hey, 156 00:07:01,560 --> 00:07:03,920 Speaker 6: put that in my contract, and they're a little bit 157 00:07:04,480 --> 00:07:05,320 Speaker 6: I mean, they said no. 158 00:07:05,560 --> 00:07:07,600 Speaker 2: It was like a quick no from the NFL. 159 00:07:07,920 --> 00:07:10,360 Speaker 6: But do you think that the star capital that Messi 160 00:07:10,400 --> 00:07:13,160 Speaker 6: and Ronaldo have for the sport of soccer is what 161 00:07:13,240 --> 00:07:14,280 Speaker 6: allows them to do that? 162 00:07:14,680 --> 00:07:16,280 Speaker 3: Yeah? I mean I think I can't speak too much 163 00:07:16,320 --> 00:07:18,200 Speaker 3: to sort of what's going on inside the MLS, but 164 00:07:18,240 --> 00:07:20,040 Speaker 3: I know that when that deal was announced, that was 165 00:07:20,120 --> 00:07:21,920 Speaker 3: a huge draw for them and a huge draw for 166 00:07:21,960 --> 00:07:23,840 Speaker 3: the league. And I know that Bloomberg recently put out 167 00:07:23,840 --> 00:07:25,840 Speaker 3: a story sort of talking about that about you know, 168 00:07:25,880 --> 00:07:28,400 Speaker 3: the star power of Messi, and not just for inter 169 00:07:28,440 --> 00:07:32,040 Speaker 3: Miami specifically, but also for Apple, who's the mls is 170 00:07:32,080 --> 00:07:34,920 Speaker 3: exclusive streaming partner, and for that whole ecosystem of business 171 00:07:34,920 --> 00:07:37,480 Speaker 3: around there. That's been a really big draw. I should 172 00:07:37,480 --> 00:07:39,360 Speaker 3: also mention that as part of Messi's deal as well, 173 00:07:39,440 --> 00:07:41,760 Speaker 3: not only was it an equity stake in Intro Miami, 174 00:07:41,800 --> 00:07:44,280 Speaker 3: but also there's a revenue sharing agreement with Apple as 175 00:07:44,320 --> 00:07:46,440 Speaker 3: part of that deal. So the terms of that aren't 176 00:07:46,440 --> 00:07:49,800 Speaker 3: disclosed and it's hard to tell exactly what his cut 177 00:07:49,800 --> 00:07:53,480 Speaker 3: of that is, but he's reportedly receiving income as part 178 00:07:53,520 --> 00:07:56,760 Speaker 3: of the Apple MLS streaming deal. So again just another 179 00:07:56,800 --> 00:07:59,960 Speaker 3: example of sort of the new innovative perks and mechanics 180 00:08:00,040 --> 00:08:02,920 Speaker 3: that you know, he and other star athletes are able 181 00:08:02,960 --> 00:08:04,080 Speaker 3: to command in some of these deals. 182 00:08:04,200 --> 00:08:08,600 Speaker 7: I want to talk about al the team that he 183 00:08:08,640 --> 00:08:13,160 Speaker 7: went to ye Base. Before he went there, you didn't 184 00:08:13,200 --> 00:08:16,760 Speaker 7: know anything about this team. Who what what do they do? 185 00:08:16,960 --> 00:08:20,280 Speaker 7: Now they're all over the map around the world. 186 00:08:20,160 --> 00:08:22,280 Speaker 3: Right, And you know, he was sort of one of 187 00:08:22,280 --> 00:08:25,000 Speaker 3: the first players to really make that move to add 188 00:08:25,040 --> 00:08:27,480 Speaker 3: some serious star power to the league. And since then 189 00:08:27,480 --> 00:08:30,000 Speaker 3: they've seen a number of other major European players making 190 00:08:30,040 --> 00:08:32,599 Speaker 3: the move over there. Kareem Benzema, who's a teammate of 191 00:08:32,679 --> 00:08:34,920 Speaker 3: Ronaldo's at Real Madrid, moved there a few years ago. 192 00:08:35,400 --> 00:08:38,400 Speaker 3: Another Portuguese player, Joue Felix joined as well, so you've 193 00:08:38,440 --> 00:08:40,040 Speaker 3: got a number of other athletes sort of making the 194 00:08:40,040 --> 00:08:41,600 Speaker 3: trip now. He was sort of one of the first 195 00:08:41,640 --> 00:08:46,000 Speaker 3: people to break ground. But certainly, and you know, they've 196 00:08:46,280 --> 00:08:47,959 Speaker 3: done a good job of not just playing their games 197 00:08:47,960 --> 00:08:50,880 Speaker 3: in Saudi Arabia but also playing internationally. I think that 198 00:08:51,000 --> 00:08:52,920 Speaker 3: you know, they've played some some matches in Hong Kong 199 00:08:53,000 --> 00:08:56,240 Speaker 3: that have been really well received, and you know they're 200 00:08:56,240 --> 00:08:59,240 Speaker 3: definitely growing, utilizing Ronaldo's star power for sure, but becoming 201 00:08:59,320 --> 00:09:00,320 Speaker 3: much more of a global brand. 202 00:09:00,760 --> 00:09:02,520 Speaker 6: And what we saw actually this year with the Club 203 00:09:02,520 --> 00:09:06,199 Speaker 6: World Cup was Al Hilal. They advanced to a stage 204 00:09:06,240 --> 00:09:07,600 Speaker 6: that no one really thought they were going to beat 205 00:09:07,600 --> 00:09:10,559 Speaker 6: Manchester City and advancing to the quarterfinals. So it seems 206 00:09:10,600 --> 00:09:13,880 Speaker 6: that it would seem that the bet they're making on 207 00:09:14,000 --> 00:09:16,600 Speaker 6: soccer is paying off. Do you think we'll now see 208 00:09:16,640 --> 00:09:19,120 Speaker 6: more players going there or be taken more seriously as 209 00:09:19,120 --> 00:09:19,520 Speaker 6: a league? 210 00:09:19,640 --> 00:09:21,240 Speaker 3: Yeah, I mean in terms of players, I have to say, 211 00:09:21,280 --> 00:09:24,320 Speaker 3: just the financial power that they're they're able to wield, 212 00:09:24,400 --> 00:09:26,600 Speaker 3: and you know, these deals that they're able to offer 213 00:09:26,640 --> 00:09:29,000 Speaker 3: players is certainly proving to be a big draw. I'm 214 00:09:29,080 --> 00:09:31,680 Speaker 3: Ronaldo obviously a clear example of that. I mean, you know, 215 00:09:31,679 --> 00:09:34,640 Speaker 3: if you're able to play athletes hundreds of millions of 216 00:09:34,679 --> 00:09:37,120 Speaker 3: dollars and not even for long term deals, but you know, 217 00:09:37,200 --> 00:09:40,040 Speaker 3: for Ronaldo we're talking about two year deals. These are 218 00:09:40,040 --> 00:09:42,400 Speaker 3: players who are towards the end of their careers, not 219 00:09:42,480 --> 00:09:45,719 Speaker 3: necessarily young players in their prime. So you know, if 220 00:09:45,720 --> 00:09:47,480 Speaker 3: you have a league and if you have owners who 221 00:09:47,520 --> 00:09:49,800 Speaker 3: are willing to pay up and attract those types of 222 00:09:49,800 --> 00:09:52,880 Speaker 3: players can definitely be a real opportunity for growth. 223 00:09:53,160 --> 00:09:55,800 Speaker 7: I have to bring this up. I know I'm going 224 00:09:55,840 --> 00:10:01,720 Speaker 7: off the board here a little bit. But Lebron James, 225 00:10:01,720 --> 00:10:06,560 Speaker 7: he fooled me. I have to admit it was, as 226 00:10:06,679 --> 00:10:11,280 Speaker 7: everybody knows, twenty ten, he had what was called the Decision, 227 00:10:11,400 --> 00:10:14,720 Speaker 7: which was a big televised event that he was going 228 00:10:14,760 --> 00:10:18,640 Speaker 7: to Miami, and then several days ago he said, Okay, 229 00:10:18,720 --> 00:10:21,960 Speaker 7: I've got a big decision here. I'm like, oh, is 230 00:10:22,000 --> 00:10:24,120 Speaker 7: this going to be the end of his career? And 231 00:10:24,200 --> 00:10:32,560 Speaker 7: then he's selling Koonnac. What's your decision in this fall? 232 00:10:33,320 --> 00:10:33,520 Speaker 8: Man? 233 00:10:33,559 --> 00:10:37,520 Speaker 7: This is tough. In this fall, I'm gonna be taking 234 00:10:37,559 --> 00:10:44,280 Speaker 7: my talents to Hennessyvsop. You have thought, did he fool 235 00:10:44,360 --> 00:10:45,280 Speaker 7: you like he fooled me? 236 00:10:46,640 --> 00:10:46,800 Speaker 4: Not? 237 00:10:46,880 --> 00:10:48,080 Speaker 2: I not? 238 00:10:48,320 --> 00:10:51,440 Speaker 6: I you know, I'll say I when I saw it, 239 00:10:51,480 --> 00:10:53,440 Speaker 6: I was like, this is this is going to be 240 00:10:53,520 --> 00:10:54,200 Speaker 6: some sort of giving. 241 00:10:54,200 --> 00:10:55,480 Speaker 2: I didn't know it was gonna be like that. I 242 00:10:55,480 --> 00:10:57,120 Speaker 2: didn't know if he was going to fake out people 243 00:10:57,200 --> 00:11:00,280 Speaker 2: that hard. But I, you know, I'm very scared. 244 00:11:00,559 --> 00:11:04,160 Speaker 6: Of people these days, Michael, and I just think there's 245 00:11:04,240 --> 00:11:07,920 Speaker 6: no way Lebron is announcing his retirement the way people 246 00:11:07,960 --> 00:11:08,400 Speaker 6: want him to do. 247 00:11:08,480 --> 00:11:10,720 Speaker 7: Anythink, Dylan, your thoughts, man? 248 00:11:10,960 --> 00:11:13,440 Speaker 3: I saw social media was a bus Actually, yesterday I 249 00:11:13,520 --> 00:11:16,720 Speaker 3: was revisiting our valuation of Lebron James's networth. We published 250 00:11:16,720 --> 00:11:20,040 Speaker 3: that last summer, just over a billion dollars for him, 251 00:11:20,120 --> 00:11:23,160 Speaker 3: just in case for that contingency. But yeah, you know, definitely. 252 00:11:23,400 --> 00:11:25,160 Speaker 3: I don't know if I call it a letdown necessarily, 253 00:11:25,200 --> 00:11:27,720 Speaker 3: but not quite what people expected when that one came out. 254 00:11:28,160 --> 00:11:32,560 Speaker 7: I guess you won't see Christiano Ronaldo for Boone's Farm wine. 255 00:11:32,600 --> 00:11:36,199 Speaker 7: You won't see that coming up any times, right, Dylan, 256 00:11:36,520 --> 00:11:39,800 Speaker 7: you are the man, and I appreciate you coming down 257 00:11:39,840 --> 00:11:44,040 Speaker 7: here and talking with us on Bloomberg Businesses Sports. A 258 00:11:44,080 --> 00:11:46,920 Speaker 7: great article, folks, by the way, go to the terminal 259 00:11:46,960 --> 00:11:50,080 Speaker 7: and check it out. You will really appreciate it. Thank 260 00:11:50,120 --> 00:11:51,440 Speaker 7: you again, Dylan, We appreciate it. 261 00:11:51,440 --> 00:11:53,360 Speaker 3: Thanks to both of you. Great to chat up. 262 00:11:53,400 --> 00:11:56,920 Speaker 7: Next, we turned to a superstar slugger with big plans 263 00:11:57,080 --> 00:11:58,600 Speaker 7: for a high tech golf court. 264 00:11:58,880 --> 00:12:01,640 Speaker 9: Here's the next pitch is lifted high and this ball 265 00:12:01,760 --> 00:12:04,640 Speaker 9: is blasted down the left side and that lands in 266 00:12:04,679 --> 00:12:08,040 Speaker 9: the second deck. It is trout to hear a home 267 00:12:08,120 --> 00:12:12,520 Speaker 9: run number thirty seven of the year. Boy, that ball 268 00:12:12,559 --> 00:12:17,200 Speaker 9: got out in no time and Trout will circle the bases. 269 00:12:16,760 --> 00:12:19,600 Speaker 7: With for Vanessa Bernomo, I'm Michael Barr. You're listening to 270 00:12:19,840 --> 00:12:23,880 Speaker 7: the Bloomberg Business of Sports from Bloomberger Radio around the world. 271 00:12:38,559 --> 00:12:40,480 Speaker 1: Get the news you need at the click of a 272 00:12:40,480 --> 00:12:44,160 Speaker 1: button inside your car. The new Bloomberg Business app now 273 00:12:44,200 --> 00:12:47,600 Speaker 1: featuring Apple Car Play and Android Auto all your favorite 274 00:12:47,640 --> 00:12:51,200 Speaker 1: Bloomberg Radio shows at your fingertips. Downloaded free in the 275 00:12:51,240 --> 00:12:55,640 Speaker 1: Apple App Store or on Google Play. This is Bloomberg 276 00:12:55,760 --> 00:12:58,320 Speaker 1: Business of Sports from Bloomberg Radio. 277 00:13:00,120 --> 00:13:02,720 Speaker 7: This is the Bloomberg Business of Sports, where we explore 278 00:13:02,760 --> 00:13:04,960 Speaker 7: the big money issues in the world of sports. 279 00:13:05,280 --> 00:13:07,439 Speaker 2: Michael Barr and I'm Vanessa Erdemo. 280 00:13:07,240 --> 00:13:08,679 Speaker 7: Damien will be back next week. 281 00:13:09,280 --> 00:13:12,440 Speaker 6: Los Angeles Angels superstar Mike Trout is planning a huge, 282 00:13:12,520 --> 00:13:15,040 Speaker 6: high end golf course just about two hours south of 283 00:13:15,080 --> 00:13:18,359 Speaker 6: New York City that's in New Jersey, his home state. 284 00:13:18,440 --> 00:13:21,200 Speaker 7: And from the looks of it, it plans the rivals 285 00:13:21,240 --> 00:13:24,360 Speaker 7: some of the most exclusive and high tech courses in 286 00:13:24,400 --> 00:13:28,559 Speaker 7: the country. Bloomberg Business Week contributor Michael Crowley has reporting 287 00:13:28,600 --> 00:13:32,920 Speaker 7: on this. He joins us now to discuss Michael, Welcome 288 00:13:33,000 --> 00:13:34,880 Speaker 7: to the Bloomberg Business of Sports. 289 00:13:35,200 --> 00:13:36,000 Speaker 4: Thanks for having me. 290 00:13:37,320 --> 00:13:41,000 Speaker 7: All of a sudden, Mike Trout is see this is 291 00:13:41,000 --> 00:13:43,760 Speaker 7: why I wish I was playing golf where he is 292 00:13:43,960 --> 00:13:47,600 Speaker 7: debuting high end golf club, a high end golf club 293 00:13:47,720 --> 00:13:52,080 Speaker 7: in New Jersey. Tell us about that, and this is 294 00:13:52,400 --> 00:13:53,679 Speaker 7: he can make a lot of money out of this. 295 00:13:55,200 --> 00:13:57,319 Speaker 4: I think, yeah, I think the market. I think if 296 00:13:57,320 --> 00:13:59,120 Speaker 4: you do it right, there is a market to make 297 00:13:59,160 --> 00:14:00,920 Speaker 4: some money off of this. But I think the reason 298 00:14:00,960 --> 00:14:03,880 Speaker 4: he's doing it is I think he was looking at 299 00:14:03,920 --> 00:14:07,240 Speaker 4: things post baseball career. Not to say he's near the 300 00:14:07,320 --> 00:14:09,400 Speaker 4: end of his career would be for me to say anyways, 301 00:14:09,440 --> 00:14:12,120 Speaker 4: but I think that he said that they were presented 302 00:14:12,120 --> 00:14:14,560 Speaker 4: with some opportunities to buy a course, and there was 303 00:14:14,600 --> 00:14:18,080 Speaker 4: a businessman in New Jersey that he knew that had 304 00:14:18,120 --> 00:14:22,320 Speaker 4: done some work on his home or his company had 305 00:14:22,320 --> 00:14:25,200 Speaker 4: done some work on Mike's home and brought him an 306 00:14:25,200 --> 00:14:28,200 Speaker 4: opportunity to actually build a golf course. And then Old 307 00:14:28,280 --> 00:14:32,840 Speaker 4: Silica San Cory, so he jumped at the chance to 308 00:14:32,880 --> 00:14:35,440 Speaker 4: do it. He got into golf during COVID like a 309 00:14:35,480 --> 00:14:39,240 Speaker 4: lot of Americans, and took to the game. He played 310 00:14:39,240 --> 00:14:41,600 Speaker 4: it growing up, but he really fell into it during 311 00:14:41,680 --> 00:14:44,400 Speaker 4: COVID and it seemed like a good opportunity, he said, 312 00:14:44,480 --> 00:14:46,600 Speaker 4: for him and his team to go ahead and take 313 00:14:46,640 --> 00:14:48,400 Speaker 4: a shot at building this course in Jersey. 314 00:14:49,160 --> 00:14:49,800 Speaker 2: It's interesting. 315 00:14:49,880 --> 00:14:53,600 Speaker 6: I mean, like you said, instead of buying one that 316 00:14:53,680 --> 00:14:57,160 Speaker 6: was already existed, building one from scratch and having Tiger 317 00:14:57,200 --> 00:15:01,520 Speaker 6: Woods design the course. What kind of you know, value 318 00:15:01,560 --> 00:15:03,760 Speaker 6: do you think that adds to something to a project 319 00:15:03,800 --> 00:15:04,000 Speaker 6: like this. 320 00:15:05,440 --> 00:15:07,800 Speaker 4: Well, I think it's fair to say if you have 321 00:15:07,800 --> 00:15:10,040 Speaker 4: a high profile athlete like Mike Trout, that's going to 322 00:15:10,120 --> 00:15:11,720 Speaker 4: draw a lot of attention, and then you're going to 323 00:15:11,760 --> 00:15:14,040 Speaker 4: get a lot of high networth individuals who want to 324 00:15:14,040 --> 00:15:16,280 Speaker 4: be in that orbit. I don't think that's telling any 325 00:15:16,360 --> 00:15:18,680 Speaker 4: tales out of school. But you're also going to get 326 00:15:18,680 --> 00:15:22,440 Speaker 4: a lot of professional athletes that are also a very 327 00:15:22,520 --> 00:15:25,680 Speaker 4: high profile and successful, and they kind of understand that 328 00:15:25,840 --> 00:15:28,200 Speaker 4: when they go there, maybe they won't be sort of 329 00:15:28,240 --> 00:15:30,800 Speaker 4: monkeys in a zoo, right, They'll actually be able to 330 00:15:30,840 --> 00:15:34,520 Speaker 4: sort of be themselves, be relaxed, kind of chill out 331 00:15:34,680 --> 00:15:37,160 Speaker 4: and sort of understand that they don't have to be 332 00:15:37,280 --> 00:15:39,640 Speaker 4: on that they're not the most famous person in the club. 333 00:15:39,720 --> 00:15:42,800 Speaker 4: Maybe that day. I think that that has a lot 334 00:15:42,880 --> 00:15:46,040 Speaker 4: to do with you know, why you would build a club, 335 00:15:46,280 --> 00:15:48,280 Speaker 4: then you can sort of create the culture of that club, 336 00:15:48,320 --> 00:15:50,400 Speaker 4: and I think that that sort of adds some value. 337 00:15:50,440 --> 00:15:54,680 Speaker 4: And I think with Tiger coming on board, his design 338 00:15:54,720 --> 00:15:57,000 Speaker 4: firm is only done about a dozen projects, even though 339 00:15:57,000 --> 00:15:59,280 Speaker 4: they've been around since two thousand and six. Now, some 340 00:15:59,320 --> 00:16:00,920 Speaker 4: of that, I don't know all the particulars of that. 341 00:16:00,960 --> 00:16:02,720 Speaker 4: I'm gonna guess some of that's because he's still busy 342 00:16:02,720 --> 00:16:04,440 Speaker 4: playing a lot of golf. But I would also guess 343 00:16:04,480 --> 00:16:06,960 Speaker 4: it's because he's particular about what kinds of projects he 344 00:16:07,040 --> 00:16:10,200 Speaker 4: wants to do. And it makes sense that one hope, 345 00:16:10,400 --> 00:16:13,400 Speaker 4: one high profile athlete would pick another high profile athlete 346 00:16:13,440 --> 00:16:16,320 Speaker 4: who's in that business to design his course and help 347 00:16:16,400 --> 00:16:20,680 Speaker 4: him create the kind of atmosphere as well as field 348 00:16:20,720 --> 00:16:21,680 Speaker 4: of play that he wants. 349 00:16:22,400 --> 00:16:25,640 Speaker 7: Now, this is in Millville, New Jersey. When it will 350 00:16:25,640 --> 00:16:28,400 Speaker 7: open in April of twenty twenty six, at least that's 351 00:16:28,440 --> 00:16:33,400 Speaker 7: what they're predicting, and Trout will open it up, which, 352 00:16:33,520 --> 00:16:35,960 Speaker 7: by the way, Millville is about two hours south of 353 00:16:36,000 --> 00:16:39,520 Speaker 7: New York City. Now, what's happening next year in New 354 00:16:39,600 --> 00:16:45,560 Speaker 7: York City That following month. We're talking Cup championships, man, 355 00:16:45,800 --> 00:16:49,120 Speaker 7: and you know soccer, and it's gonna be huge. I'm 356 00:16:49,160 --> 00:16:53,160 Speaker 7: wondering if they're going to benefit from all of the 357 00:16:53,280 --> 00:16:55,200 Speaker 7: soccer fans coming in town. 358 00:16:56,120 --> 00:16:58,280 Speaker 4: No, probably not because it's going to be a private, 359 00:16:58,320 --> 00:17:00,520 Speaker 4: exclusive club. They're going to cap it two hundred and 360 00:17:00,560 --> 00:17:02,680 Speaker 4: twenty seven members, so there's not going to be any 361 00:17:02,720 --> 00:17:06,280 Speaker 4: sort of public play. You know. We've done some stories 362 00:17:06,600 --> 00:17:10,080 Speaker 4: like this at Pursuits for Bloomberg about sort of the 363 00:17:10,200 --> 00:17:13,720 Speaker 4: high end private golf market and it's really booming right now. 364 00:17:14,000 --> 00:17:16,560 Speaker 4: We did a story about South Florida last year about 365 00:17:16,640 --> 00:17:19,840 Speaker 4: eight courses are going in just north of West Palm Beach. 366 00:17:20,400 --> 00:17:23,040 Speaker 4: Those are all super high networth individuals who are doing that. 367 00:17:23,119 --> 00:17:26,680 Speaker 4: But there are these kinds of destination courses that they're called. 368 00:17:26,720 --> 00:17:29,719 Speaker 4: They're coming online everywhere. There's a big one coming on 369 00:17:29,840 --> 00:17:33,000 Speaker 4: in Texas that should be opening up later this year. 370 00:17:33,440 --> 00:17:35,320 Speaker 4: And I mean when I say Texas, I mean the 371 00:17:35,320 --> 00:17:38,040 Speaker 4: middle of nowhere. Like you fly to Amarillo, then you 372 00:17:38,160 --> 00:17:41,679 Speaker 4: drive two hours east to get to this gorse. So 373 00:17:41,760 --> 00:17:44,760 Speaker 4: these are high networth individuals that want to create sort 374 00:17:44,800 --> 00:17:48,520 Speaker 4: of exclusive opportunities. You go in, you play eighteen the 375 00:17:48,520 --> 00:17:50,880 Speaker 4: first day you arrive, maybe thirty six the next day, 376 00:17:50,880 --> 00:17:54,080 Speaker 4: and then you play eighteen before you leave. And so 377 00:17:54,520 --> 00:17:56,520 Speaker 4: most of these guys, as we said in the article, 378 00:17:56,520 --> 00:17:58,560 Speaker 4: they're flying in private. Typically there's going to be a 379 00:17:58,600 --> 00:18:02,080 Speaker 4: helipad at Trout's course instance to get you. You know, 380 00:18:02,320 --> 00:18:04,600 Speaker 4: I think if you drove, it's thirty minutes from the 381 00:18:04,640 --> 00:18:07,800 Speaker 4: private from the private airstrip, but you can be there 382 00:18:07,800 --> 00:18:12,040 Speaker 4: in six minutes via chopper if you like. And they're 383 00:18:12,080 --> 00:18:15,800 Speaker 4: all creating different ways of experiencing the property. I think 384 00:18:15,840 --> 00:18:18,760 Speaker 4: one of the most interesting and unique things about Trout's 385 00:18:18,800 --> 00:18:21,879 Speaker 4: property that I had not heard before was this idea 386 00:18:21,920 --> 00:18:24,960 Speaker 4: that if Michael, you pulled your car in there, you 387 00:18:24,960 --> 00:18:27,200 Speaker 4: wouldn't see your car getting ntil you leave. They would 388 00:18:27,200 --> 00:18:30,320 Speaker 4: whisk it away to some underground garage they've got on property, 389 00:18:30,760 --> 00:18:32,320 Speaker 4: and when you come back to the car, it's been 390 00:18:32,359 --> 00:18:34,120 Speaker 4: completely detailed inside and out. 391 00:18:34,320 --> 00:18:35,040 Speaker 7: WHOA, oh. 392 00:18:38,320 --> 00:18:40,600 Speaker 4: Yeah, I mean that's what I'm thinking. I'm thinking, I'm 393 00:18:40,600 --> 00:18:45,760 Speaker 4: just gonna pull up like I'm lost, show up an 394 00:18:45,760 --> 00:18:47,280 Speaker 4: hour later. You just get a car. 395 00:18:47,440 --> 00:18:49,560 Speaker 2: The members in New Jersey just go there just to 396 00:18:49,600 --> 00:18:50,480 Speaker 2: get their car, right. 397 00:18:52,119 --> 00:18:54,880 Speaker 4: That's right. So I think that what we're seeing though 398 00:18:54,880 --> 00:18:57,520 Speaker 4: in this in the private golf market, you're just seeing 399 00:18:57,520 --> 00:18:59,840 Speaker 4: a lot of that, a lot of this, and part 400 00:18:59,880 --> 00:19:02,400 Speaker 4: of is a golf boom. And part of what happened 401 00:19:02,440 --> 00:19:05,560 Speaker 4: was that people couldn't get into a local country clubs 402 00:19:06,200 --> 00:19:09,960 Speaker 4: where they lived like they literally the rosters got full 403 00:19:10,160 --> 00:19:13,919 Speaker 4: very fast. And then if you had certain means, it 404 00:19:14,000 --> 00:19:17,480 Speaker 4: just became more interesting and perhaps even easier if as 405 00:19:17,520 --> 00:19:19,640 Speaker 4: weird as that may sound, to just go somewhere else, 406 00:19:20,119 --> 00:19:22,200 Speaker 4: right and go play for three days and then come back, 407 00:19:22,640 --> 00:19:23,600 Speaker 4: just fly. 408 00:19:23,520 --> 00:19:26,120 Speaker 6: Away to New Jersey really quick for a little bit. 409 00:19:26,280 --> 00:19:29,919 Speaker 6: We're the middle of Texas. Yeah, it's interesting. You know 410 00:19:30,080 --> 00:19:34,119 Speaker 6: about the exclusivity part of it, And tell me about this, 411 00:19:34,160 --> 00:19:36,920 Speaker 6: because I'm not necessarily an expert on Does that mean 412 00:19:36,960 --> 00:19:40,320 Speaker 6: then that they can't or they won't host a PGA 413 00:19:40,600 --> 00:19:43,320 Speaker 6: or a live golf tournament in the future. 414 00:19:43,640 --> 00:19:45,639 Speaker 4: You know, I didn't ask them about that. I'm not 415 00:19:45,680 --> 00:19:47,760 Speaker 4: sure that the course is designed to such to be 416 00:19:47,840 --> 00:19:50,600 Speaker 4: what we would call a championship course. It seems like 417 00:19:50,640 --> 00:19:53,719 Speaker 4: it's a course that's designed more for fun and entertainment, 418 00:19:54,680 --> 00:19:56,720 Speaker 4: which means in a way, I guess you could say 419 00:19:56,720 --> 00:19:59,920 Speaker 4: that means easier, But I don't think that's anything that's 420 00:20:00,080 --> 00:20:02,639 Speaker 4: part of their aspirations. You certainly do have clubs that 421 00:20:02,680 --> 00:20:05,120 Speaker 4: are in that sort of private, high end market that 422 00:20:05,320 --> 00:20:09,119 Speaker 4: do have aspirations for that, but that becomes kind of 423 00:20:09,119 --> 00:20:12,359 Speaker 4: a whole other ball of wax sometimes where everything around 424 00:20:12,359 --> 00:20:16,480 Speaker 4: the club is kind of geared for those seven days 425 00:20:16,520 --> 00:20:19,280 Speaker 4: that the tournament will be there, and so you could 426 00:20:19,280 --> 00:20:21,320 Speaker 4: be a member of a club like that, but it 427 00:20:21,440 --> 00:20:23,720 Speaker 4: really doesn't feel like you're a club because everything's kind 428 00:20:23,720 --> 00:20:26,000 Speaker 4: of geared towards, you know, those seven days you host 429 00:20:26,000 --> 00:20:29,040 Speaker 4: a tournament. My impression from what I got from the 430 00:20:29,040 --> 00:20:31,200 Speaker 4: team was I don't see for see them doing that. 431 00:20:31,280 --> 00:20:31,440 Speaker 9: One. 432 00:20:31,480 --> 00:20:33,240 Speaker 4: I don't think the course is built to sort of 433 00:20:33,280 --> 00:20:34,160 Speaker 4: host tournaments. 434 00:20:35,280 --> 00:20:35,520 Speaker 7: Two. 435 00:20:35,600 --> 00:20:37,840 Speaker 4: I think it's more about what he wants to do 436 00:20:37,880 --> 00:20:40,320 Speaker 4: is take some of the stuffiness out of golf, which 437 00:20:40,320 --> 00:20:42,960 Speaker 4: has been happening for a little while now. But instead 438 00:20:43,000 --> 00:20:44,760 Speaker 4: of just going out with four players, maybe we go 439 00:20:44,840 --> 00:20:46,960 Speaker 4: out six or seven or eight. As long as we 440 00:20:47,040 --> 00:20:50,199 Speaker 4: kind of keep pace and don't slow anybody down. We 441 00:20:50,240 --> 00:20:52,040 Speaker 4: can do it that way. If we want to play barefoot, 442 00:20:52,080 --> 00:20:54,840 Speaker 4: we can play barefoot, you know. I mean, there's a 443 00:20:54,840 --> 00:20:56,679 Speaker 4: lot of things that he wants He wants it to 444 00:20:56,680 --> 00:20:59,000 Speaker 4: be a serious golf club, but he doesn't want it 445 00:20:59,000 --> 00:21:01,800 Speaker 4: to be a stuffy golf and that's a hard that's 446 00:21:01,840 --> 00:21:03,840 Speaker 4: a hard needle to thread that a lot of these 447 00:21:03,840 --> 00:21:06,720 Speaker 4: places are trying to sort of figure out in this 448 00:21:06,800 --> 00:21:09,280 Speaker 4: kind of new version of golf that's happening right now. 449 00:21:09,760 --> 00:21:13,680 Speaker 7: This new course in Violand, New Jersey. It's right by Millville, which, 450 00:21:13,760 --> 00:21:18,280 Speaker 7: by the way, is Trout's hometown. And I wonder if 451 00:21:18,359 --> 00:21:22,280 Speaker 7: the people that designed the course, we're thinking about the 452 00:21:22,400 --> 00:21:24,119 Speaker 7: Augusta National Golf Club. 453 00:21:24,960 --> 00:21:27,840 Speaker 4: Yeah, I think that's it. I mean, Tiger's design sort 454 00:21:27,840 --> 00:21:30,439 Speaker 4: of ethos really comes from the success he's had at 455 00:21:30,440 --> 00:21:35,000 Speaker 4: Augusta and and sort of how that course sets up. 456 00:21:35,480 --> 00:21:37,760 Speaker 4: Augusta is an interesting case in the golf world, and 457 00:21:37,760 --> 00:21:40,280 Speaker 4: that it challenges the best players in the world obviously 458 00:21:40,400 --> 00:21:44,800 Speaker 4: every April. But for a regular player playing the appropriate teas, 459 00:21:44,920 --> 00:21:46,320 Speaker 4: you can still have a lot of fun and getting 460 00:21:46,320 --> 00:21:48,800 Speaker 4: around that course. It doesn't beat you up. And part 461 00:21:48,800 --> 00:21:50,800 Speaker 4: of the way it does that is it doesn't have 462 00:21:50,920 --> 00:21:53,560 Speaker 4: high rough, right, So if you miss the fairway and 463 00:21:53,600 --> 00:21:55,760 Speaker 4: you're off in the rough, the rough is not going 464 00:21:55,800 --> 00:21:57,680 Speaker 4: to be so hard that you can't advance the ball 465 00:21:57,800 --> 00:22:00,280 Speaker 4: or you can't get around it. The really difficult thing 466 00:22:00,280 --> 00:22:03,320 Speaker 4: about Augusta ar its greens. That's its sort of number 467 00:22:03,320 --> 00:22:06,480 Speaker 4: one defense. There's a lot of contour, humps and bumps 468 00:22:06,480 --> 00:22:08,240 Speaker 4: in the greens, as we say, and that's the way 469 00:22:08,320 --> 00:22:11,800 Speaker 4: Tiger sets up a lot of his courses. They have low, rough, 470 00:22:12,119 --> 00:22:16,040 Speaker 4: wide fairways, so lots of opportunity to hit the short grass. 471 00:22:16,680 --> 00:22:18,359 Speaker 4: And then when you get around the greens, you have 472 00:22:18,400 --> 00:22:20,919 Speaker 4: to start making some decisions. And he usually builds typically 473 00:22:21,000 --> 00:22:25,119 Speaker 4: big greens, so they're receptive to aarrant shots as well, 474 00:22:25,400 --> 00:22:27,159 Speaker 4: so you've always got kind of a putt. But if 475 00:22:27,160 --> 00:22:30,240 Speaker 4: there's a fall off on the green or there's a 476 00:22:30,320 --> 00:22:32,880 Speaker 4: contour in the green, that could be difficult. But he 477 00:22:32,960 --> 00:22:35,480 Speaker 4: tries to make his courses pretty receptive. 478 00:22:37,000 --> 00:22:40,919 Speaker 6: And this is now Mike Trout's not his first venture 479 00:22:40,920 --> 00:22:43,840 Speaker 6: in the world of golf. He's also a limited partner 480 00:22:43,960 --> 00:22:48,240 Speaker 6: with the TGL, which is Tiger Woods's league, the Tomorrow 481 00:22:48,280 --> 00:22:48,879 Speaker 6: Golf League. 482 00:22:49,320 --> 00:22:52,320 Speaker 2: So do you think that we can expect a lot of. 483 00:22:52,119 --> 00:22:56,320 Speaker 6: What Mike Trout does off the diamond in his post 484 00:22:56,320 --> 00:22:58,600 Speaker 6: retirement to really be honed around golf. 485 00:23:00,280 --> 00:23:02,000 Speaker 4: H Yeah, I mean I wouldn't be surprised by it. 486 00:23:02,080 --> 00:23:05,040 Speaker 4: I mean, golf, as we know, is a great networking sport, 487 00:23:05,200 --> 00:23:07,760 Speaker 4: right and there's a lot of different people from different 488 00:23:07,960 --> 00:23:10,240 Speaker 4: types of businesses that play golf and want to be 489 00:23:10,240 --> 00:23:12,320 Speaker 4: involved in golf. And I think we're seeing a lot 490 00:23:12,359 --> 00:23:15,520 Speaker 4: of that right now. I mean you look at some 491 00:23:15,640 --> 00:23:18,080 Speaker 4: of the success of like a show like Stick on 492 00:23:18,160 --> 00:23:21,119 Speaker 4: Apple as well as like the Crazy Numbers Happy Gilmore 493 00:23:21,119 --> 00:23:24,000 Speaker 4: two got on Netflix, and I think what those two 494 00:23:24,080 --> 00:23:27,040 Speaker 4: shows speak to, they speak to sort of a popularity, 495 00:23:27,280 --> 00:23:30,520 Speaker 4: is that I would still say golf is niche, but 496 00:23:30,560 --> 00:23:33,480 Speaker 4: I would say that niche has gotten larger, right, And 497 00:23:33,520 --> 00:23:36,760 Speaker 4: I think trouts both involvement in TGL as well as 498 00:23:36,800 --> 00:23:39,840 Speaker 4: this course speak to this idea of sort of a 499 00:23:39,920 --> 00:23:43,480 Speaker 4: more kind of mainstream attitude towards golf, as well as 500 00:23:43,560 --> 00:23:46,359 Speaker 4: it being a great place in an avenue to find 501 00:23:46,400 --> 00:23:49,920 Speaker 4: investors or investments that you're interested in and a way 502 00:23:49,960 --> 00:23:52,360 Speaker 4: to sort of conduct business and meet people that are 503 00:23:52,359 --> 00:23:53,680 Speaker 4: interested in things that you are. 504 00:23:54,440 --> 00:23:58,960 Speaker 7: We forgot to mention the most neat kid still say 505 00:23:59,000 --> 00:24:03,679 Speaker 7: that I guess they can play in the night. I 506 00:24:03,720 --> 00:24:07,800 Speaker 7: mean there's a course that's there on this and it's 507 00:24:07,840 --> 00:24:09,760 Speaker 7: called the Bullpen. Tell Us about that. 508 00:24:09,920 --> 00:24:12,880 Speaker 4: Yeah, yeah, that's a new thing that's been happening probably. 509 00:24:12,960 --> 00:24:15,240 Speaker 4: I'd say that trend is about ten years now, where 510 00:24:15,320 --> 00:24:19,080 Speaker 4: you have an eighteen hole what we could consider a 511 00:24:19,119 --> 00:24:21,879 Speaker 4: traditional golf course on property, and then you have a 512 00:24:21,920 --> 00:24:23,919 Speaker 4: short course what we used to call pitching putts. You 513 00:24:23,960 --> 00:24:27,119 Speaker 4: know what, maybe your mom or your dad would stop 514 00:24:27,119 --> 00:24:29,359 Speaker 4: in and do nine holes before they came home from work, 515 00:24:29,400 --> 00:24:31,920 Speaker 4: you know, just par three courses. But these have been 516 00:24:32,040 --> 00:24:34,480 Speaker 4: really becoming popular over the last ten years. It's sort 517 00:24:34,480 --> 00:24:37,560 Speaker 4: of really high end public resorts like Banded Dunes and 518 00:24:37,640 --> 00:24:40,440 Speaker 4: stream Song in Florida. And then you're starting to see 519 00:24:40,440 --> 00:24:42,760 Speaker 4: when people build these clubs, they always want an extra 520 00:24:42,840 --> 00:24:46,560 Speaker 4: sort of nine, ten, eleven, twelve holes because some people 521 00:24:46,720 --> 00:24:49,280 Speaker 4: just don't have the appetite to go out and play 522 00:24:49,280 --> 00:24:52,640 Speaker 4: another eighteen or walk another eighteen. Typically these courses are 523 00:24:52,680 --> 00:24:55,800 Speaker 4: always walking only too. So what they did at Trout 524 00:24:55,880 --> 00:24:58,399 Speaker 4: National was they decided, like, let's build another one of 525 00:24:58,440 --> 00:25:01,199 Speaker 4: these short courses, but with some lights unders so that 526 00:25:01,280 --> 00:25:04,320 Speaker 4: we can kind of keep playing and having fun even 527 00:25:04,320 --> 00:25:06,399 Speaker 4: after the sun goes down. And that's a trend that 528 00:25:06,400 --> 00:25:08,320 Speaker 4: we're starting to see at some of these places too. 529 00:25:08,359 --> 00:25:11,280 Speaker 4: A lot of resorts. There's even a business model out 530 00:25:11,280 --> 00:25:13,960 Speaker 4: in Arizona, a place that is sort of lights up 531 00:25:14,000 --> 00:25:16,200 Speaker 4: at not that's kind of its sort of selling point. 532 00:25:17,080 --> 00:25:21,080 Speaker 4: But yeah, it's gonna be a pretty interesting sort of experience. 533 00:25:21,119 --> 00:25:24,680 Speaker 4: I think if you're there on property and everything's looser, right, 534 00:25:24,760 --> 00:25:26,639 Speaker 4: So they'll be drinks, the'll be fire pits, we'll be 535 00:25:26,680 --> 00:25:28,639 Speaker 4: things like that, and it'll be a nice time and 536 00:25:28,680 --> 00:25:30,520 Speaker 4: a nice experience to play under the lights, all right. 537 00:25:30,520 --> 00:25:32,840 Speaker 6: Thanks to Bloomberg Business. We contribute to Michael Crowley for 538 00:25:32,920 --> 00:25:33,639 Speaker 6: joining us up. 539 00:25:33,680 --> 00:25:37,760 Speaker 7: Next, we turn to former NFL pro bowler and current 540 00:25:37,920 --> 00:25:42,880 Speaker 7: Fox Sports NFL analyst Greg Olsen for Vanessa Perdomo. I'm 541 00:25:42,920 --> 00:25:46,399 Speaker 7: Michael Barr. You are listening to the Bloomberg Business of 542 00:25:46,440 --> 00:25:48,959 Speaker 7: Sports Bloomberg Radio around the world. 543 00:25:52,960 --> 00:25:56,960 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 544 00:25:58,160 --> 00:26:00,560 Speaker 7: Thanks for joining us on the Bloomberg Business Sports, where 545 00:26:00,600 --> 00:26:03,040 Speaker 7: we explore the big money issues in the world of sports. 546 00:26:03,080 --> 00:26:05,040 Speaker 2: I'm Michael Barr and I'm Vanessa pro Domo. 547 00:26:05,240 --> 00:26:09,160 Speaker 7: The NFL season is in full swing and has already 548 00:26:09,280 --> 00:26:10,760 Speaker 7: seen some surprises. 549 00:26:11,200 --> 00:26:13,680 Speaker 9: It's first and goal with thirty seconds left. 550 00:26:15,560 --> 00:26:19,080 Speaker 8: Now Warrence goes down. It has to get up, breaks 551 00:26:19,119 --> 00:26:27,800 Speaker 8: a tackle, chucks down, jacks away. 552 00:26:28,040 --> 00:26:31,240 Speaker 7: That's right. You want to know about another team. I'm 553 00:26:31,240 --> 00:26:35,480 Speaker 7: not even surprised. The Detroit Lions. I love my life. Okay, 554 00:26:35,520 --> 00:26:36,840 Speaker 7: I'm sorry. Okay, I'm done. 555 00:26:36,960 --> 00:26:38,840 Speaker 2: I'm going They are quite goodness. 556 00:26:38,880 --> 00:26:40,880 Speaker 7: No rooting in the press box, I'm sorry. 557 00:26:41,760 --> 00:26:43,600 Speaker 6: Joining us now to talk about the NFL season and 558 00:26:43,720 --> 00:26:46,520 Speaker 6: more is former NFL pro bowler and current Fox Sports 559 00:26:46,640 --> 00:26:51,160 Speaker 6: NFL analyst Greg Olsen. He's also founder of Youth Incorporated. Greg, 560 00:26:51,240 --> 00:26:52,880 Speaker 6: Welcome to the Bloomberg Business of sports. 561 00:26:53,119 --> 00:26:56,000 Speaker 7: Yes, it's great to be honest. Appreciate you guys having me. Well, 562 00:26:56,040 --> 00:26:59,639 Speaker 7: I want to start with what you are a founder of, with, 563 00:27:00,040 --> 00:27:02,960 Speaker 7: which is Youth Incorporated. Tell us what that's all about. 564 00:27:04,040 --> 00:27:06,320 Speaker 5: Yeah, So it's kind of what started as a passion 565 00:27:06,359 --> 00:27:08,960 Speaker 5: project of mine a couple of years ago has now 566 00:27:09,160 --> 00:27:12,320 Speaker 5: really turned into something that we think is pretty significant. 567 00:27:12,760 --> 00:27:15,520 Speaker 5: You know, kind of my backstory of growing up the 568 00:27:15,560 --> 00:27:17,879 Speaker 5: son of a high school football coach, and you know, 569 00:27:17,880 --> 00:27:20,359 Speaker 5: obviously growing up in locker rooms and around youth sports, 570 00:27:20,359 --> 00:27:22,000 Speaker 5: and you know, fortunately for me, I was able to 571 00:27:22,000 --> 00:27:23,320 Speaker 5: make a living add of it. But now I am 572 00:27:23,320 --> 00:27:25,520 Speaker 5: on the on the back side of retirement. My playing 573 00:27:25,560 --> 00:27:27,280 Speaker 5: days are over, and now I'm just a dad. I'm 574 00:27:27,280 --> 00:27:30,800 Speaker 5: a youth coach. I spend you know, five six days 575 00:27:30,800 --> 00:27:32,840 Speaker 5: a week on the fields with my with my sons, 576 00:27:32,960 --> 00:27:34,640 Speaker 5: or in the court with my daughter, on the track 577 00:27:34,680 --> 00:27:37,199 Speaker 5: with my daughter, you know, just doing different things. And 578 00:27:37,280 --> 00:27:38,920 Speaker 5: you know, over the last couple of years, as they've 579 00:27:38,920 --> 00:27:41,879 Speaker 5: gotten older, just kind of looking around and saying, you know, 580 00:27:41,880 --> 00:27:44,080 Speaker 5: this is not an environment that I recognize. It's not 581 00:27:44,200 --> 00:27:47,760 Speaker 5: a landscape of youth sports experience that I'm familiar with 582 00:27:47,800 --> 00:27:50,440 Speaker 5: from my upbringing. And you know, as parents, I think 583 00:27:50,440 --> 00:27:52,480 Speaker 5: a lot of people around the country are struggling with 584 00:27:52,600 --> 00:27:54,640 Speaker 5: what is the right plan, what is the right approach, 585 00:27:54,680 --> 00:27:56,600 Speaker 5: what is the right you know, what is enough and 586 00:27:57,160 --> 00:28:00,200 Speaker 5: not enough? And we started I took the content tent 587 00:28:00,280 --> 00:28:03,720 Speaker 5: route initially and went out and started having really cool 588 00:28:03,760 --> 00:28:06,520 Speaker 5: conversations with some of the biggest thought leaders in the area, 589 00:28:07,240 --> 00:28:11,920 Speaker 5: mental health specialists, coaches, trainers, professional athletes, olympians, everyone really 590 00:28:11,960 --> 00:28:14,320 Speaker 5: across the sport and just said, hey, what's going on 591 00:28:14,359 --> 00:28:16,440 Speaker 5: out there? What do we need to know? And as 592 00:28:16,480 --> 00:28:19,480 Speaker 5: I learned, you obviously share with our listeners and kind 593 00:28:19,480 --> 00:28:22,000 Speaker 5: of go along the journey with them. And then about 594 00:28:22,000 --> 00:28:24,520 Speaker 5: a year or so ago we were into the content. 595 00:28:24,640 --> 00:28:27,320 Speaker 5: I was contacted by my now business partner, Ryan Base, 596 00:28:27,359 --> 00:28:29,920 Speaker 5: who was working on some things with his time at 597 00:28:29,920 --> 00:28:32,520 Speaker 5: Fanatics in the e commerce space around youth sports and 598 00:28:33,119 --> 00:28:35,320 Speaker 5: kind of came across some of our content and said, hey, 599 00:28:35,320 --> 00:28:39,000 Speaker 5: this is probably a better business aligned than separate, and 600 00:28:39,440 --> 00:28:40,520 Speaker 5: we relaunched. 601 00:28:40,560 --> 00:28:42,120 Speaker 7: You think as a. 602 00:28:41,760 --> 00:28:45,120 Speaker 5: Content to commerce type of platform where you can go 603 00:28:45,240 --> 00:28:48,520 Speaker 5: on and find all sorts of educational and informative and 604 00:28:49,840 --> 00:28:54,040 Speaker 5: entertaining content around youth sports, and then also an entire 605 00:28:54,120 --> 00:28:58,560 Speaker 5: platform engine of e commerce to buy your favorite brands 606 00:28:58,560 --> 00:29:02,640 Speaker 5: with your you know, with your kids, schools, travel, ball clubs, leagues, 607 00:29:02,680 --> 00:29:04,640 Speaker 5: whatever the case may be very similar to how you 608 00:29:04,640 --> 00:29:07,560 Speaker 5: would do for your favorite college or professional sports team. 609 00:29:07,640 --> 00:29:11,400 Speaker 5: So we've launched, We've been open now live a couple months, 610 00:29:11,400 --> 00:29:15,400 Speaker 5: and the initial response has been has been pretty significant. 611 00:29:15,640 --> 00:29:18,120 Speaker 7: I want to talk more about a lot of the 612 00:29:18,240 --> 00:29:21,479 Speaker 7: NFL because I need your predictions because I have to 613 00:29:21,480 --> 00:29:24,040 Speaker 7: fill out my pick'em charts and all the other stuff. 614 00:29:24,040 --> 00:29:27,360 Speaker 7: I'm get to that second, but I would like to 615 00:29:27,480 --> 00:29:31,720 Speaker 7: ask you about a fellow colleague of yours, Mark Sanchez. 616 00:29:32,800 --> 00:29:37,600 Speaker 7: He is also a NFL color commentator for Fox Unfortunately, 617 00:29:38,680 --> 00:29:45,080 Speaker 7: he got into trouble in Indianapolis, wound up with a 618 00:29:45,160 --> 00:29:49,000 Speaker 7: fight with a truck driver, sixty nine year old truck driver, 619 00:29:50,000 --> 00:29:55,360 Speaker 7: and right now he is facing some charges. You know 620 00:29:55,480 --> 00:29:58,400 Speaker 7: as much as I do, because I'm just following what's 621 00:29:58,560 --> 00:30:01,320 Speaker 7: in the news out there. Can you give us your 622 00:30:01,400 --> 00:30:02,120 Speaker 7: comments here? 623 00:30:02,520 --> 00:30:04,760 Speaker 5: Yeah, you know, I think, like anything, I think, I 624 00:30:05,120 --> 00:30:08,560 Speaker 5: always try to hesitate to comment on things that I 625 00:30:08,560 --> 00:30:10,720 Speaker 5: don't really have a lot of information on. I don't 626 00:30:10,720 --> 00:30:14,320 Speaker 5: know anything. I don't know anything more than what's been reported. 627 00:30:14,360 --> 00:30:16,880 Speaker 5: I don't know anything more than anybody else who's you know, 628 00:30:17,040 --> 00:30:19,520 Speaker 5: read what you know, articles or whatnot. I haven't really 629 00:30:19,560 --> 00:30:22,680 Speaker 5: spent a ton of time diving into it or studying it. 630 00:30:22,760 --> 00:30:26,200 Speaker 5: I am also not the one to initially just immediately 631 00:30:26,240 --> 00:30:30,400 Speaker 5: pass judgment on people before we exactly know what went on. Obviously, 632 00:30:30,600 --> 00:30:35,840 Speaker 5: a situation that's unfortunate played out, whatever the backstory is. 633 00:30:35,880 --> 00:30:37,760 Speaker 5: I think we're still trying to sort out what that 634 00:30:37,800 --> 00:30:42,320 Speaker 5: looks like. I know Mark on a professional level, obviously 635 00:30:42,360 --> 00:30:45,040 Speaker 5: working at Fox. We've crosspads at meetings and whatnot. He's 636 00:30:45,040 --> 00:30:47,360 Speaker 5: always been very kind, he's always been a very good teammate. 637 00:30:47,760 --> 00:30:50,600 Speaker 5: I don't know him overly well from a personal level, 638 00:30:50,640 --> 00:30:53,040 Speaker 5: I think in these situations, I think first and foremost 639 00:30:53,080 --> 00:30:55,360 Speaker 5: what everybody wants is just for everybody to be healthy. 640 00:30:55,440 --> 00:30:58,160 Speaker 5: I think obviously there was you know, the reports differed 641 00:30:58,160 --> 00:31:00,880 Speaker 5: exactly what the injuries were suffered by both parties. I 642 00:31:00,880 --> 00:31:03,840 Speaker 5: think obviously, first informants, you just hope everybody's okay and 643 00:31:04,080 --> 00:31:06,160 Speaker 5: and safe and healthy, and then from there you just 644 00:31:06,240 --> 00:31:08,959 Speaker 5: let the process take itself. I think there's a lot 645 00:31:09,000 --> 00:31:12,479 Speaker 5: of information that still needs to come out, as we 646 00:31:12,520 --> 00:31:14,480 Speaker 5: all know, you know, people you know, do get the 647 00:31:14,520 --> 00:31:17,400 Speaker 5: benefit of the doubt and and and presumed and innocent 648 00:31:17,480 --> 00:31:19,240 Speaker 5: until we find out all the facts. But obviously it 649 00:31:19,280 --> 00:31:22,280 Speaker 5: was it was. It sounded like a pretty serious incident. 650 00:31:22,360 --> 00:31:25,720 Speaker 5: It sounded, you know, very unfortunate. Again, I hope, for 651 00:31:25,760 --> 00:31:28,800 Speaker 5: everybody's sake on all sides, that everybody heals and and 652 00:31:28,840 --> 00:31:31,360 Speaker 5: can recover and and and let the facts kind of 653 00:31:31,840 --> 00:31:34,640 Speaker 5: come out and sort it past that. I don't make 654 00:31:34,680 --> 00:31:37,560 Speaker 5: any I don't really make proclamations of condemning people. I 655 00:31:38,040 --> 00:31:40,640 Speaker 5: feel like there's a process in place that we have 656 00:31:40,680 --> 00:31:42,800 Speaker 5: in this country to let these things get sorted out 657 00:31:42,840 --> 00:31:45,840 Speaker 5: the right way, and we just have to have belief 658 00:31:45,880 --> 00:31:47,800 Speaker 5: that that's what's going to happen here. 659 00:31:48,280 --> 00:31:51,200 Speaker 6: Right absolutely, and again, like you said, hope everyone in 660 00:31:51,200 --> 00:31:54,680 Speaker 6: that situation is okay and healthy. So moving on to 661 00:31:55,200 --> 00:31:57,080 Speaker 6: the rest of you know, the stories in the NFL 662 00:31:57,160 --> 00:31:58,960 Speaker 6: right now, there is a lot going on. We're getting 663 00:31:58,960 --> 00:32:01,760 Speaker 6: into the new meat of the season here and one 664 00:32:01,760 --> 00:32:04,800 Speaker 6: of the things that we saw again happen in Week 665 00:32:04,840 --> 00:32:08,400 Speaker 6: five that's been happening a lot is players dropping the 666 00:32:08,440 --> 00:32:10,719 Speaker 6: ball before they get into the goal line. I know 667 00:32:10,760 --> 00:32:12,920 Speaker 6: you feel very strongly about this, and you've criticized this 668 00:32:13,400 --> 00:32:16,200 Speaker 6: a lot. I'm with you. Every time I see it. 669 00:32:16,240 --> 00:32:19,280 Speaker 6: I cannot believe my eyes. Michael, it is just crazy 670 00:32:19,320 --> 00:32:21,640 Speaker 6: to me. So, Greg, do you think it's more of 671 00:32:21,680 --> 00:32:24,000 Speaker 6: a problem with showboating? Do you think it's a problem 672 00:32:24,000 --> 00:32:27,080 Speaker 6: of laziness? What do you think is it the coaches? 673 00:32:27,240 --> 00:32:29,680 Speaker 6: Is on the coaches to do something about this or 674 00:32:29,960 --> 00:32:31,040 Speaker 6: how does it get solved? 675 00:32:31,240 --> 00:32:32,960 Speaker 7: No, I don't think guys are lazy. 676 00:32:33,240 --> 00:32:38,960 Speaker 5: I never question I don't ever try to question the 677 00:32:39,080 --> 00:32:42,760 Speaker 5: effort the motivations of these guys to play this sport 678 00:32:42,800 --> 00:32:46,120 Speaker 5: at this level. You are playing a very physically demanding 679 00:32:46,160 --> 00:32:48,320 Speaker 5: sport that is very hard on you. So I don't 680 00:32:48,320 --> 00:32:51,000 Speaker 5: ever question guys laziness or toughness or any of that. 681 00:32:51,640 --> 00:32:55,320 Speaker 5: I think it's directly connected to guys are excited to 682 00:32:55,360 --> 00:32:59,040 Speaker 5: score and are jumping the guns, so to speak. As 683 00:32:59,040 --> 00:33:01,800 Speaker 5: far as getting into whatever their celebration is, and whether 684 00:33:01,840 --> 00:33:05,440 Speaker 5: it's a group celebration or an individual celebration, the reality 685 00:33:05,480 --> 00:33:07,280 Speaker 5: is guys spend a lot of right or wrong. Guys 686 00:33:07,280 --> 00:33:09,520 Speaker 5: spend a lot of time all week talking about it, 687 00:33:09,600 --> 00:33:13,800 Speaker 5: thinking about it. You know, we see the organized, choreographed dances, 688 00:33:13,880 --> 00:33:16,880 Speaker 5: We see the celebrations in the end zones and front 689 00:33:16,880 --> 00:33:19,080 Speaker 5: you know, it's part of the game. And I don't 690 00:33:19,080 --> 00:33:20,680 Speaker 5: want to sit here and be like old man yells 691 00:33:20,680 --> 00:33:23,600 Speaker 5: at clouds like it was not my it was not 692 00:33:23,800 --> 00:33:26,400 Speaker 5: my style. But like to each their own, Like, everybody 693 00:33:26,440 --> 00:33:28,520 Speaker 5: has their own way that they want to play, and 694 00:33:29,520 --> 00:33:32,040 Speaker 5: that's their right as long as obviously it's within the 695 00:33:32,040 --> 00:33:33,920 Speaker 5: confines of the rules in the games and you don't 696 00:33:34,000 --> 00:33:39,240 Speaker 5: hurt your team. These instances where guys are so anxious 697 00:33:39,280 --> 00:33:41,960 Speaker 5: to get into their celebration, they're so that they don't 698 00:33:42,080 --> 00:33:44,640 Speaker 5: finish the play and that they don't finish the ball 699 00:33:44,680 --> 00:33:47,440 Speaker 5: through the end zone, and that's when it starts to 700 00:33:47,440 --> 00:33:50,440 Speaker 5: become an issue. And right, you see, guys, it happens 701 00:33:50,960 --> 00:33:53,160 Speaker 5: a lot more. I would say, in the college game, 702 00:33:53,200 --> 00:33:54,720 Speaker 5: I don't recall at the top of my head seeing 703 00:33:54,720 --> 00:33:56,440 Speaker 5: it that often in the pro game. Guys are a 704 00:33:56,480 --> 00:33:59,840 Speaker 5: little bit older and whatnot. But yeah, you know there, 705 00:34:00,440 --> 00:34:02,400 Speaker 5: listen whoever it is. And I'm not picking on the 706 00:34:02,480 --> 00:34:04,520 Speaker 5: on the kid who did it this weekend from Arizona 707 00:34:04,600 --> 00:34:08,040 Speaker 5: or and you just it can't happen, right, And that's obvious. 708 00:34:08,120 --> 00:34:10,320 Speaker 5: I think anybody who's ever done it in their career 709 00:34:10,440 --> 00:34:12,439 Speaker 5: would be the first one to stand up there and say, listen, 710 00:34:12,480 --> 00:34:14,960 Speaker 5: this just cannot happen, especially at the NFL level. So 711 00:34:15,719 --> 00:34:18,399 Speaker 5: can you coach it, yes, can you emphasize it? Yes, 712 00:34:18,520 --> 00:34:21,160 Speaker 5: But like you're not going to go there's no drills. 713 00:34:21,680 --> 00:34:23,880 Speaker 5: The drillers just hold the ball through the end zone 714 00:34:23,880 --> 00:34:26,520 Speaker 5: and don't drop it at all, don't ever let go 715 00:34:26,600 --> 00:34:28,480 Speaker 5: of the ball until you give it to the official, right, 716 00:34:28,600 --> 00:34:32,440 Speaker 5: Like that's like the old Barry Sanders kind of approach. 717 00:34:32,560 --> 00:34:34,520 Speaker 5: So I I think it's one of those things that 718 00:34:34,600 --> 00:34:37,359 Speaker 5: now that it happened, you just don't want You don't 719 00:34:37,400 --> 00:34:39,320 Speaker 5: want to be the first guy because you feel embarrassed. 720 00:34:39,360 --> 00:34:41,520 Speaker 5: But I would much rather not be the second guy. 721 00:34:42,080 --> 00:34:44,680 Speaker 5: The next guy. If it does happen again this year, 722 00:34:44,880 --> 00:34:47,279 Speaker 5: that guy really has no excuse and is probably going 723 00:34:47,360 --> 00:34:51,479 Speaker 5: to get jumped pretty quick. But yeah, the bottom line 724 00:34:51,520 --> 00:34:53,719 Speaker 5: is it's not personal. When these guys get attacked, it's 725 00:34:53,760 --> 00:34:56,719 Speaker 5: not personal. But listen, it's a bonehead play. Guys are 726 00:34:57,280 --> 00:35:00,200 Speaker 5: You're going to be held accountable and uh, it's just 727 00:35:00,239 --> 00:35:04,680 Speaker 5: can't happen at this level of football. It's just that's 728 00:35:04,840 --> 00:35:06,239 Speaker 5: I mean, as simple as you can put it. 729 00:35:07,160 --> 00:35:09,799 Speaker 7: I'm going to go back to back in my day 730 00:35:10,280 --> 00:35:12,719 Speaker 7: and use that quote and I want to go off 731 00:35:12,800 --> 00:35:17,000 Speaker 7: on the kickoff rules. Now it used to be back 732 00:35:17,040 --> 00:35:20,000 Speaker 7: in the day when it was the kickoff. Yeah, the 733 00:35:20,560 --> 00:35:23,719 Speaker 7: my man would take it and if he didn't come 734 00:35:23,719 --> 00:35:25,480 Speaker 7: out of the end zone or the ball went back 735 00:35:25,520 --> 00:35:30,440 Speaker 7: in the end zone, you just start on the twenty. Now, Greg, 736 00:35:30,760 --> 00:35:34,480 Speaker 7: I'm confused. Now, it's like, what do you think of 737 00:35:34,560 --> 00:35:36,320 Speaker 7: the new kickoff rules? 738 00:35:38,000 --> 00:35:41,040 Speaker 5: No, I actually think it adds a layer of intrigue 739 00:35:41,280 --> 00:35:44,200 Speaker 5: and it is confusing, right, Like a true touchback comes 740 00:35:44,200 --> 00:35:46,480 Speaker 5: out to the thirty five, but a touchback that lands 741 00:35:46,480 --> 00:35:48,719 Speaker 5: in the landing zone then goes in the end zone 742 00:35:48,760 --> 00:35:51,120 Speaker 5: for a touchback comes out to the thirty. If you 743 00:35:51,200 --> 00:35:53,640 Speaker 5: kick it out of bounds or short of the landing zone, it. 744 00:35:53,560 --> 00:35:56,040 Speaker 7: Goes to the forties. So like there is a lot 745 00:35:56,040 --> 00:35:58,759 Speaker 7: of nuance to the rule. 746 00:35:59,680 --> 00:36:01,839 Speaker 5: And it is I'll be honest, I watch the game 747 00:36:01,920 --> 00:36:04,480 Speaker 5: sometimes and still have to like second guests myself if 748 00:36:04,520 --> 00:36:07,160 Speaker 5: I even have the rules straight, because it's changed a 749 00:36:07,160 --> 00:36:11,960 Speaker 5: bunch the one aside from just the increase of returns 750 00:36:12,040 --> 00:36:16,759 Speaker 5: and increase of exciting plays, I do think there is 751 00:36:16,800 --> 00:36:19,040 Speaker 5: an element that maybe doesn't get talked enough about that 752 00:36:19,080 --> 00:36:23,520 Speaker 5: has been Whether it's a conscious byproduct or a design one, 753 00:36:23,640 --> 00:36:26,440 Speaker 5: I don't know, but there is a lot of change 754 00:36:26,480 --> 00:36:29,160 Speaker 5: in the gamesmanship of how teams are playing right, Because 755 00:36:29,200 --> 00:36:31,000 Speaker 5: in the old days, like you're referencing, I had the 756 00:36:31,040 --> 00:36:33,880 Speaker 5: ball to five yard line on offense, I had to 757 00:36:33,880 --> 00:36:36,640 Speaker 5: make a decision on fourth down whether to go for 758 00:36:36,680 --> 00:36:38,960 Speaker 5: the ball and whether to go for the touchdown up 759 00:36:39,080 --> 00:36:41,880 Speaker 5: you know, inside the five yard line goal to go situation, 760 00:36:42,640 --> 00:36:44,520 Speaker 5: because it was either I fail and you get the 761 00:36:44,560 --> 00:36:47,200 Speaker 5: ball to five, or I kick a field goal, I 762 00:36:47,320 --> 00:36:50,200 Speaker 5: kick a touchback, you get the ball to twenty, you're 763 00:36:50,239 --> 00:36:52,560 Speaker 5: giving up like fifteen yards of field position and I 764 00:36:52,680 --> 00:36:55,839 Speaker 5: got three points. Now I kick a field goal from 765 00:36:55,880 --> 00:37:00,359 Speaker 5: the five, I get three points. But now if I kick 766 00:37:00,400 --> 00:37:02,960 Speaker 5: a touchback that lands in the end zone, it goes 767 00:37:03,000 --> 00:37:05,560 Speaker 5: to the thirty five. I've now given up thirty yards, 768 00:37:06,080 --> 00:37:08,359 Speaker 5: and with how good these kickers are, you get the ball, 769 00:37:08,400 --> 00:37:10,160 Speaker 5: you get the Gallas Cowboys the ball at the thirty 770 00:37:10,160 --> 00:37:12,839 Speaker 5: five yard line. Fifteen yards later they get the ball 771 00:37:12,880 --> 00:37:15,200 Speaker 5: around midfield and Brandon Aubrey's in field goal range. 772 00:37:15,600 --> 00:37:15,719 Speaker 7: Right. 773 00:37:15,800 --> 00:37:17,960 Speaker 5: So, I think we're seeing a lot more teams using 774 00:37:18,120 --> 00:37:20,640 Speaker 5: goal to go situations on fourth down because they're saying 775 00:37:20,640 --> 00:37:23,560 Speaker 5: it's not worth me kicking off to you to give 776 00:37:23,600 --> 00:37:25,200 Speaker 5: you the ball at the thirty or the thirty five 777 00:37:25,280 --> 00:37:28,080 Speaker 5: yard line and only get three points out of it, 778 00:37:28,280 --> 00:37:30,440 Speaker 5: even though if I get zero because you stop me, 779 00:37:31,239 --> 00:37:33,080 Speaker 5: you have the ball in your own five yard line. 780 00:37:33,080 --> 00:37:35,040 Speaker 5: The likelihood of me getting the ball back if I 781 00:37:35,080 --> 00:37:37,840 Speaker 5: can stop you around midfield to go score again, is 782 00:37:38,160 --> 00:37:40,759 Speaker 5: better odds of me scoring than giving you the ball 783 00:37:40,800 --> 00:37:43,439 Speaker 5: at the thirty five yard line to get into field 784 00:37:43,480 --> 00:37:45,239 Speaker 5: goal range. So I think you're seeing a lot of 785 00:37:45,239 --> 00:37:48,160 Speaker 5: teams start taking into account what the kickoff rule does 786 00:37:48,560 --> 00:37:51,839 Speaker 5: to offense and defense and not just looking at it 787 00:37:51,920 --> 00:37:55,080 Speaker 5: in the in the terms of just returning the ball 788 00:37:55,200 --> 00:37:55,360 Speaker 5: or not. 789 00:37:56,320 --> 00:37:59,800 Speaker 7: Oh thanks to former NFL pro bowler Any Youth Incorporated 790 00:38:00,200 --> 00:38:02,840 Speaker 7: Greg Olsen for joining us. You can hear him calling 791 00:38:02,920 --> 00:38:06,399 Speaker 7: NFL games on Fox every Sunday. And that does it 792 00:38:06,480 --> 00:38:09,440 Speaker 7: for this edition of The Bloomberg Business of Sports For 793 00:38:09,600 --> 00:38:11,360 Speaker 7: Vanessa Perdomo, I'm Michael Barr. 794 00:38:11,800 --> 00:38:14,120 Speaker 6: Tune again next week for the latest on the stories 795 00:38:14,200 --> 00:38:16,800 Speaker 6: moving big money in the world of sports, and subscribe 796 00:38:16,840 --> 00:38:18,920 Speaker 6: to our podcast so you never miss an episode. 797 00:38:19,000 --> 00:38:22,160 Speaker 7: Turn two you're listening to The Bloomberg Business of Sports 798 00:38:22,239 --> 00:38:24,240 Speaker 7: Bloomberg Radio around the world.