WEBVTT - A New Day at the Races 0:00:15.356 --> 0:00:15.796 Bushkin. 0:00:20.276 --> 0:00:25.756 This episode is a paid partnership with T Mobile for business. 0:00:26.476 --> 0:00:30.556 I've always loved things that go fast, fast runners, fast cars, 0:00:30.836 --> 0:00:33.116 you get the picture. So I've been a fan of 0:00:33.116 --> 0:00:35.796 Formula one racing since about the same time I got 0:00:35.796 --> 0:00:39.316 interested in running track, which is to say, a very 0:00:39.476 --> 0:00:42.516 very long time ago. I still have Niki Laudas epic 0:00:42.556 --> 0:00:45.876 showdowns with James Hunt seared in my memory, not to 0:00:45.916 --> 0:00:49.236 mention my favorite driver of those years, the great Brazilian 0:00:49.436 --> 0:00:53.756 Emerson Fittipaldi. So nearly half a century later, when I 0:00:53.796 --> 0:00:58.036 heard about Formula One's plans for a ginormous racetrack laid 0:00:58.036 --> 0:01:01.036 out in Las Vegas, of all places, I needed to 0:01:01.076 --> 0:01:04.836 know more more about how exactly one hosts a race 0:01:04.876 --> 0:01:07.116 and one of the busiest entertainment centers in the world, 0:01:07.436 --> 0:01:10.156 let alone a race stretching nearly four more miles in length, 0:01:10.436 --> 0:01:13.676 accommodating cars that can reach speeds of two hundred and 0:01:13.676 --> 0:01:19.956 twenty miles per hour. It's an incredible technological challenge coordinating 0:01:19.996 --> 0:01:23.636 event operations and hundreds of thousands of fans across that 0:01:23.676 --> 0:01:27.276 massive area, which is already chock full of people. That's 0:01:27.276 --> 0:01:29.836 why the Las Vegas Grand Prix partnered with T Mobile 0:01:29.876 --> 0:01:33.116 for business because over the last few years, T Mobile 0:01:33.156 --> 0:01:37.156 has been helping other sports entities connect teams and fans 0:01:37.556 --> 0:01:42.796 with technology, particularly five G technology. They used five G 0:01:42.956 --> 0:01:46.396 technology to bring Major League Baseball fans at the All 0:01:46.396 --> 0:01:49.556 Star Game an app that showed three D visuals of 0:01:49.596 --> 0:01:54.156 the field overlaid with stats like ball distance, launch angles, 0:01:54.636 --> 0:01:58.756 and an interactive strike zone. And they're helping sail GP, 0:01:59.316 --> 0:02:04.436 a global sailing competition, transmit three hundred thousand data points 0:02:04.476 --> 0:02:08.956 per second from ships racing at nearly sixty miles per hour. 0:02:09.916 --> 0:02:12.116 So when T Mobile offered me a chance to record 0:02:12.116 --> 0:02:15.036 a conversation with members of their leadership team and the 0:02:15.116 --> 0:02:18.596 Las Vegas Grand Prix Group in Las Vegas during a 0:02:18.716 --> 0:02:22.116 race week, how could I say now? So I headed 0:02:22.156 --> 0:02:26.076 out to Las Vegas for a conversation with Calli Field, 0:02:26.396 --> 0:02:30.356 President of T Mobile Business Group, alf Ewoldson, president of 0:02:30.436 --> 0:02:34.756 Technology at T Mobile, and Emily Praser, chief commercial officer 0:02:35.076 --> 0:02:38.076 of the Las Vegas Grand Prix. Coming into the strip 0:02:38.156 --> 0:02:42.396 that day, my cab drove along the actual racetrack. I 0:02:42.476 --> 0:02:50.076 kept telling my driver, speed up, speed up. Hello everyone. 0:02:50.676 --> 0:02:52.796 My name is Malcolm Glaubwell. I am the host of 0:02:52.796 --> 0:02:56.836 the Revision's History podcast. And I am here in Las 0:02:56.916 --> 0:03:01.956 Vegas with three very interesting people, CALLI Field, the president 0:03:01.996 --> 0:03:06.796 of tm Mobile Business, alf Ewolson, the president of Tmobile Technology, 0:03:06.956 --> 0:03:10.396 an Emily Praser, who is the chief commercial officer for 0:03:10.436 --> 0:03:13.196 the Las Vegas Grand Prix. Which is the reason that 0:03:13.236 --> 0:03:13.876 we're all here. 0:03:14.116 --> 0:03:14.516 It is. 0:03:14.716 --> 0:03:20.236 We are in the Marque nightclub overlooking the course, and 0:03:20.316 --> 0:03:24.356 we're here to discuss the role that technology can play 0:03:24.676 --> 0:03:28.356 is playing in transforming not just a fan experience, but 0:03:28.396 --> 0:03:33.236 also the sport itself. And this is a topic of 0:03:33.316 --> 0:03:37.796 special interest to me because I was and remain a 0:03:37.876 --> 0:03:40.076 huge F one fan, and I was just talking to 0:03:40.076 --> 0:03:42.876 Golf about how as a kid in the seventies I 0:03:42.956 --> 0:03:46.956 fell in love with James Hunt and Niki Lauda and 0:03:47.236 --> 0:03:51.076 Emerson for Thepaldi and Jody Schechter, that whole era of 0:03:51.236 --> 0:03:54.236 F one. But the F one that we're talking about 0:03:54.276 --> 0:03:59.636 today bears no resemblance to the F one of the seventies. 0:03:59.716 --> 0:04:01.836 And that's what I want to discuss, is like, what 0:04:01.876 --> 0:04:05.396 are we changing about this sport, how we're making it better? 0:04:06.556 --> 0:04:11.276 What role does technology play in in transforming this into 0:04:11.276 --> 0:04:14.596 a very different kind of experience? But before me I started, 0:04:14.636 --> 0:04:20.836 I wanted let's start by talking about the old F one, 0:04:21.196 --> 0:04:23.716 So the F one I grew up with. When we 0:04:23.756 --> 0:04:25.956 look at that, back at that, what are the things 0:04:26.036 --> 0:04:28.276 that needed improvement? Why do we have to bring in 0:04:28.316 --> 0:04:31.676 technology into a sport like this? Who wants to go there? 0:04:32.036 --> 0:04:32.316 Ah? 0:04:32.356 --> 0:04:33.276 Well, I start. 0:04:34.276 --> 0:04:37.196 I grew up with the same experience Malcolm, and watching 0:04:37.236 --> 0:04:41.716 it on television was probably at that time the probably 0:04:41.996 --> 0:04:46.836 the best experience was really hard to follow. Cars and 0:04:46.956 --> 0:04:49.716 drivers were on their own, they made their own decisions, 0:04:49.756 --> 0:04:53.116 it was all It was all a sports where it 0:04:53.156 --> 0:04:55.436 came down to the engines and the power and the 0:04:55.556 --> 0:04:59.996 drivers making all this. But today, with technology, it's transformed dramatically, 0:05:01.436 --> 0:05:04.036 and I would say what Timbobol is doing here at 0:05:04.396 --> 0:05:09.076 the Las Vegas Grand Prix is to bring that experience, 0:05:09.236 --> 0:05:11.676 first of all, a lot more viewers in a completely 0:05:11.716 --> 0:05:12.316 different way. 0:05:12.476 --> 0:05:14.276 I just want to dwell on this point for a moment. 0:05:14.756 --> 0:05:20.716 So the fan experience back then was at a remove. 0:05:21.716 --> 0:05:26.236 It was relatively opaque, hard to figure out what's going on, 0:05:26.756 --> 0:05:29.596 and so that necessarily limited the size of the audience. 0:05:29.636 --> 0:05:30.676 Is that what we were saying, you'd have to be 0:05:30.716 --> 0:05:34.196 a fan. I I read about F one every month, 0:05:34.236 --> 0:05:34.436 and I. 0:05:37.036 --> 0:05:37.916 Think about it a little bit. 0:05:37.996 --> 0:05:41.276 You know, we used to participate, or fans could enjoy 0:05:41.276 --> 0:05:44.996 sports sitting around the radio, and then TV brought the 0:05:45.036 --> 0:05:50.916 ability to visually experience and celebrate and participate. And then 0:05:51.796 --> 0:05:54.956 if you're not able to be in person at the event. 0:05:55.396 --> 0:05:58.876 What five G is bringing to the to F one 0:05:59.036 --> 0:06:02.916 and to Major League Baseball or to even cel GP 0:06:03.676 --> 0:06:09.316 is accessibility. Democratizes the access for people to feel like 0:06:09.356 --> 0:06:11.396 they're a part of the event. You can put on 0:06:11.476 --> 0:06:14.676 an Oculus headset and you can ride the track around 0:06:14.676 --> 0:06:17.796 which most people don't get the opportunity to do that, 0:06:17.916 --> 0:06:20.636 and you can get a sense for what speed around 0:06:20.676 --> 0:06:23.676 each corner is like. And technology allows you to have 0:06:23.836 --> 0:06:27.436 a very different kind of experience with the sport we will. 0:06:27.476 --> 0:06:29.436 That's another thing I want to dig in more, but 0:06:29.916 --> 0:06:32.636 I just want to explain a little bit about the 0:06:32.676 --> 0:06:36.556 technology itself before we go any further. First question is 0:06:37.516 --> 0:06:40.636 five years ago, could we have done the exact thing 0:06:40.676 --> 0:06:44.756 we're doing here Las Vegas? I mean, was the technology 0:06:44.796 --> 0:06:46.596 there five years ago? No, it wasn't. 0:06:47.676 --> 0:06:51.636 The generations of mobile technology has developed further and further, 0:06:51.676 --> 0:06:58.596 and for the fifth generation is really about sensors, low 0:06:58.716 --> 0:07:03.796 cost visual experience. If you look at the typical smartphone 0:07:03.796 --> 0:07:09.596 today has cameras that are just extraordinary good. They have 0:07:09.956 --> 0:07:13.276 processing power that is just amazing in terms of rendering 0:07:13.276 --> 0:07:17.556 and putting things up for viewage and all that comes 0:07:17.556 --> 0:07:20.156 with these generations and why it becomes so affordable is 0:07:20.196 --> 0:07:25.036 because the technology is standardized. So we create this ecosystem 0:07:25.076 --> 0:07:27.196 of technology that all the phones in the world are 0:07:27.276 --> 0:07:30.476 using the same standard and that brings down the costs 0:07:30.516 --> 0:07:34.476 so dramatically so and that's what's really happening. So we're 0:07:34.516 --> 0:07:36.676 able to put sensors where we could never put them 0:07:36.716 --> 0:07:37.956 before they were too costly. 0:07:38.276 --> 0:07:41.116 I'd also say, just if I could add the one 0:07:41.156 --> 0:07:43.516 hundreds of thousands of sensors that are around, whether it's 0:07:43.556 --> 0:07:47.916 for this sporting event or CELGP or for MLB, the 0:07:47.956 --> 0:07:51.836 amount of data that's coming from those sensors, the way 0:07:51.876 --> 0:07:54.196 that technology has evolved. What five G allows us to 0:07:54.236 --> 0:07:58.196 do is take, you know, in CELGP, with hundreds of 0:07:58.796 --> 0:08:02.716 sensors on boats, three hundred thousand data points that were 0:08:02.756 --> 0:08:05.476 able to send to the cloud and have real time 0:08:06.316 --> 0:08:10.636 experiences drivers the leads that are on the boats. They're 0:08:10.676 --> 0:08:13.516 able to get that data and information has there in 0:08:13.556 --> 0:08:17.036 the middle of doing sixty nats. We didn't before five 0:08:17.076 --> 0:08:19.636 g We weren't able to get that kind of data 0:08:19.796 --> 0:08:22.596 real time. To me, that's one of the exciting things 0:08:22.156 --> 0:08:25.316 because we now have this speed and the latency where 0:08:25.356 --> 0:08:27.116 we can actually participate real time. 0:08:27.156 --> 0:08:28.396 I think that's pretty cool. 0:08:28.916 --> 0:08:33.356 Emily, has there ever been a Grand Prix event that 0:08:33.476 --> 0:08:37.676 approaches this Las Vegas One in terms of the kind 0:08:37.676 --> 0:08:39.156 of technological sophistication. 0:08:39.436 --> 0:08:42.516 No, I mean back to your original point around the seventies. Obviously, 0:08:42.556 --> 0:08:45.756 Formula one in the Eccleston era was a technology broadcast 0:08:45.756 --> 0:08:48.516 and media company. At it's heart, they are their own broadcaster. 0:08:48.676 --> 0:08:50.956 So we're a very different business to say the NFL 0:08:51.036 --> 0:08:53.676 or the NBA, where we do all of our own cameras, 0:08:53.716 --> 0:08:55.276 we do all of our own filming, We have our 0:08:55.276 --> 0:08:57.716 own if so, everything that you see in Vegas this 0:08:57.796 --> 0:09:01.996 weekend is actually being filmed locally by the Formula one 0:09:02.036 --> 0:09:05.076 team is sent back to our offices in Biggin Hill, 0:09:05.156 --> 0:09:07.476 Kent in London and projected out to our one hundred 0:09:07.476 --> 0:09:11.556 and seventy broadcast partners globally. So we're already quite technologically 0:09:11.596 --> 0:09:14.196 advanced with respect to how we operate as a business. 0:09:14.356 --> 0:09:17.876 So from that point of view to alreadier question around 0:09:17.876 --> 0:09:20.476 how the sport has evolved. Formula one was bought by 0:09:20.556 --> 0:09:23.956 Liberty Media in twenty seventeen and the brief was, we 0:09:23.996 --> 0:09:25.356 want to take this up and notch, we want to 0:09:25.356 --> 0:09:26.916 take it to the next level. How do we make 0:09:26.956 --> 0:09:30.076 sure that we create the ultimate fan experience. So when 0:09:30.076 --> 0:09:32.196 I first moved here about two years ago and started 0:09:32.236 --> 0:09:34.156 working on some of this stuff, we actually mapped out 0:09:34.196 --> 0:09:36.876 who our ideal sponsors and partners would be to create 0:09:36.916 --> 0:09:39.396 that fan experience, and at the top of that list 0:09:39.556 --> 0:09:43.676 was T Mobile. You know, from a technology standpoint, how 0:09:43.676 --> 0:09:46.436 do we get them to help us create this experience 0:09:46.476 --> 0:09:48.676 of which we have fan connected events, And I remember 0:09:48.716 --> 0:09:51.276 sitting in meetings in London saying, how do we bring 0:09:51.316 --> 0:09:53.836 all of this together? How do we create an application 0:09:53.916 --> 0:09:56.836 that's actually functional and good enough to get people around 0:09:56.876 --> 0:10:00.116 a living and breathing circuit. But with respect to this weekend, 0:10:00.156 --> 0:10:02.236 it's all been about, you know, selling the benchmark for 0:10:02.356 --> 0:10:06.156 connectivity access. It's the first time that we've done e 0:10:06.276 --> 0:10:09.916 ticketing as Formula one, and that is completely possible without 0:10:09.916 --> 0:10:12.036 a partner like T Mobile. So there's been all of 0:10:12.036 --> 0:10:15.676 these different elements and then ultimately tapping into the marketing 0:10:15.716 --> 0:10:18.996 power of a T mobile. Is it related to you know, concerts, 0:10:19.076 --> 0:10:21.996 fan zones and engaging different audiences. So for us, you know, 0:10:22.116 --> 0:10:25.916 it's been incredibly important and something that we've needed to 0:10:25.916 --> 0:10:27.596 be able to be successful in Las Vegas. 0:10:27.876 --> 0:10:30.156 So let's dig into a little bit. Let's talk about 0:10:30.196 --> 0:10:33.076 the fan experience. What is what sorts of things are 0:10:33.116 --> 0:10:37.076 available to the fan watching this race that transformed the 0:10:37.116 --> 0:10:40.436 experience from them. That's one question. But before he answer 0:10:40.476 --> 0:10:44.396 that question, tell me what you learned from other sports? 0:10:45.596 --> 0:10:47.796 What did you bring to this sport from because I 0:10:47.796 --> 0:10:49.796 know you've done you mentioned baseball and sailing. 0:10:51.436 --> 0:10:54.276 Well, I'll start just from a fan experience perspective with 0:10:54.516 --> 0:10:57.476 sale GP. First of all, they did a lot of 0:10:57.476 --> 0:10:59.116 things about the sport and the race to make it 0:10:59.156 --> 0:11:01.916 more accessible so they could bring in more fans, and 0:11:01.996 --> 0:11:05.436 they did that through technology. They did that by bringing 0:11:05.436 --> 0:11:12.156 the races closer in to the waters edge and then providing, 0:11:12.236 --> 0:11:15.556 through the hundreds of sensors on each each boat, the 0:11:15.636 --> 0:11:18.356 fans are able to through the app or or watching 0:11:18.396 --> 0:11:22.316 the live broadcast, be able to see how the individual 0:11:22.356 --> 0:11:24.956 athletes are deciding to make a turn or all jump 0:11:24.996 --> 0:11:27.236 over to the other side of the boat at fifty knots. 0:11:27.396 --> 0:11:31.316 I mean, I am I seeing what's going on? Yes, oh, 0:11:31.436 --> 0:11:34.716 I have I have an image of life. 0:11:34.516 --> 0:11:38.156 Real time, so you can see when the when the 0:11:38.196 --> 0:11:41.796 captain of the boat decides to make a quick shift 0:11:41.916 --> 0:11:45.716 and pivot the boat, you can see live from from 0:11:45.756 --> 0:11:48.236 his or her camera. You can be in the race 0:11:48.436 --> 0:11:53.436 with the athletes, and that's something that you wouldn't on 0:11:53.756 --> 0:11:55.636 those types of boats. You would never get to have 0:11:55.676 --> 0:11:57.476 that experience without that without technology. 0:11:57.676 --> 0:12:00.596 So I'm interested in the when I said the lessons 0:12:00.596 --> 0:12:03.756 that you learned from that? So what was what was 0:12:03.756 --> 0:12:05.996 the reaction of fans? I mean, did you get the 0:12:06.156 --> 0:12:10.236 expected bump that you you thought technology would bring you? 0:12:10.836 --> 0:12:10.956 Well? 0:12:10.996 --> 0:12:15.036 I think sale GP is a great example of bringing 0:12:15.076 --> 0:12:19.076 in audiences that they're fascinated with the technology, They're fascinated 0:12:19.116 --> 0:12:24.316 with the speed and the live experience of the race. 0:12:24.396 --> 0:12:28.276 They start to really like who are these athletes and 0:12:28.356 --> 0:12:30.756 learn more about them. I mean, it's a pretty incredible 0:12:31.836 --> 0:12:35.716 league that has come from this investment in technology on 0:12:35.796 --> 0:12:41.396 the boats. We have customers, business decision makers CTOs CIOs 0:12:41.436 --> 0:12:44.916 that will come and look at the way that the 0:12:44.956 --> 0:12:48.636 modems and the routers are installed, the sensors on the 0:12:48.636 --> 0:12:53.676 boats and find business applications for their own critical infrastructure 0:12:53.796 --> 0:12:55.996 or their own needs for super low latency if you're 0:12:56.276 --> 0:12:58.396 CIO of a hospital in healthcare. I mean, there's so 0:12:58.436 --> 0:13:01.316 many things that they can extrapolate from what we're learning 0:13:01.396 --> 0:13:04.476 in the live broadcasting, moving the data to the cloud, 0:13:04.956 --> 0:13:08.076 and how that draws in more and more people. So 0:13:08.156 --> 0:13:12.396 for broadcasting or even for ways that technologists might think 0:13:12.436 --> 0:13:15.756 about ways that they need to get data sooner and 0:13:15.796 --> 0:13:19.796 faster to either their employees or to their technicians, or 0:13:19.836 --> 0:13:23.076 to their end users or customers overall. So to be 0:13:23.436 --> 0:13:27.756 a spectator at the MLB, and you know, maybe you 0:13:27.796 --> 0:13:29.276 get to sit in a box, maybe you're sitting in 0:13:29.276 --> 0:13:32.396 the stands, but with this technology, you can actually be 0:13:32.556 --> 0:13:35.836 the batter seeing the ball coming at you. And that's 0:13:36.116 --> 0:13:39.076 a truly unique experience for customers and fans alike. 0:13:39.436 --> 0:13:41.876 I'll that's onto that because there's another thing you talk 0:13:41.956 --> 0:13:45.596 about what we learned, So we see people who wants 0:13:45.596 --> 0:13:48.876 to be on an onboard camera view or they want 0:13:48.916 --> 0:13:52.036 to be experiencing and taking part of this and the 0:13:52.196 --> 0:13:55.716 problem in the past as being capacity. So even during 0:13:55.756 --> 0:13:59.036 Formula One races all over the world, it's been a 0:13:59.036 --> 0:14:02.476 difficult part for the operators who are operating these networks 0:14:02.476 --> 0:14:05.396 to actually be able to. 0:14:04.516 --> 0:14:06.916 Make it happen. It looks really nice when nobody's there 0:14:07.556 --> 0:14:08.596 and then you put. 0:14:08.796 --> 0:14:10.996 So it's one hundred and low, yeah, buggie, but you 0:14:11.036 --> 0:14:13.076 put one hundred and fifty thousand people there and it 0:14:13.116 --> 0:14:16.916 looks very different. And just to give the scale of it, 0:14:16.996 --> 0:14:19.876 like this is a three point eight mile track going 0:14:19.916 --> 0:14:21.316 through the center of Las Vegas. 0:14:21.356 --> 0:14:22.636 For the Las Vegas Grand Prix. 0:14:23.276 --> 0:14:24.996 Cars are going to go two hundred and twenty miles 0:14:25.036 --> 0:14:29.356 an hour, and we have had to put in massive capacity. 0:14:29.516 --> 0:14:32.076 And you know, we got about fifty different sites just 0:14:32.116 --> 0:14:36.036 covering this track and we have speeds now two hundred 0:14:36.076 --> 0:14:41.156 and three hundred megabits per second on average. We're putting 0:14:41.196 --> 0:14:45.396 in just this massive capacity that five g gifts compared 0:14:45.436 --> 0:14:47.916 to forty fourgy couldn't at all, Like it was sort 0:14:47.956 --> 0:14:50.516 of a forty thirty to forty megatives per second thing, 0:14:50.756 --> 0:14:52.836 and here we are like ten times more. 0:14:53.116 --> 0:14:55.596 When we first started looking at what we needed to 0:14:55.596 --> 0:14:59.356 build this Grand Prix, a connectivity partner was number one 0:14:59.396 --> 0:15:01.756 on our list because for us, having looked at this 0:15:01.836 --> 0:15:05.156 through the lens of other races, we realized that being 0:15:05.156 --> 0:15:07.956 in a living, breathing city like Las Vegas, it was 0:15:08.036 --> 0:15:10.796 so imperative to sure that people can speak to each other. 0:15:11.076 --> 0:15:13.196 You know, everybody is coming here, they have fans in 0:15:13.236 --> 0:15:15.396 different areas. They want to know where people's seats are. 0:15:15.796 --> 0:15:18.596 I mentioned previously that e ticketing was such a big 0:15:18.636 --> 0:15:21.196 focus for this event, and so making sure that people 0:15:21.236 --> 0:15:23.356 can actually get to their seats and access their seats. 0:15:23.356 --> 0:15:26.036 So we came to T Mobile with the solution and said, 0:15:26.396 --> 0:15:29.356 we want to create this unbelievable app that means that 0:15:29.556 --> 0:15:32.516 no different to ways or Google Maps or what have you, 0:15:32.916 --> 0:15:35.196 that people it whilst the track is hot, so cars 0:15:35.236 --> 0:15:37.676 are going around the track. You could say, I'm at 0:15:37.676 --> 0:15:39.876 the bellagio and I need to get to the T 0:15:40.076 --> 0:15:42.636 Mobile zone in this grandstand, and it creates a live 0:15:42.876 --> 0:15:46.756 platform of which you know exactly the walking path, and 0:15:46.796 --> 0:15:48.876 that's just not been done before, not just in a 0:15:48.956 --> 0:15:51.596 normal circuit, but you know in formula one generally, and 0:15:51.636 --> 0:15:53.916 when you're here and everything is changing the whole time, 0:15:54.036 --> 0:15:56.836 the routes change, so you need something live. That means 0:15:56.836 --> 0:15:58.516 you can literally get from A to B in the 0:15:58.556 --> 0:15:59.836 shortest possible route. 0:16:00.436 --> 0:16:03.556 The connectivity challenge for us was really the size of 0:16:03.596 --> 0:16:06.196 the event and also that we are in the middle 0:16:06.236 --> 0:16:09.036 of a business early. It's all about you can hear 0:16:09.196 --> 0:16:14.676 the busy seas, but it's all about doing multiple things 0:16:14.676 --> 0:16:17.276 here at the same time. One of course, fan experience, 0:16:17.396 --> 0:16:20.676 t mobiles, customers, everybody who's here experiencing that. 0:16:21.756 --> 0:16:24.796 But it's also about navigation, finding seats. 0:16:24.916 --> 0:16:29.596 Being able to purchase items out of points of sale, 0:16:30.156 --> 0:16:32.236 all of this on one platform. 0:16:32.356 --> 0:16:34.396 And that's why five year technology is good. 0:16:34.436 --> 0:16:37.116 It will give you the opportunity to build apps that 0:16:37.156 --> 0:16:40.436 can connect all kinds of stuff on this five year platform. 0:16:40.676 --> 0:16:42.476 That's the challenge that we took and that's what we 0:16:42.516 --> 0:16:44.916 have built here in Las Vegas at this Grand Prix. 0:16:45.316 --> 0:16:48.156 You know something that was funny that because it's now 0:16:48.236 --> 0:16:51.076 real time and broadcasts and you're turning on the conversations 0:16:51.076 --> 0:16:52.916 that they're having. I mean, it's great for fans, they 0:16:52.916 --> 0:16:55.836 love it, but it's live broadcasts, yes, and so if 0:16:55.836 --> 0:17:03.796 they're swearing, they penalized, and so there's like this constant 0:17:03.876 --> 0:17:06.916 to the athlete, like you cannot swear in this live, 0:17:07.196 --> 0:17:09.476 high intense competition. We know. 0:17:09.876 --> 0:17:14.676 I just fortunately there's the terminology that people know about, 0:17:14.716 --> 0:17:16.916 so I think box box has become like a globally 0:17:16.956 --> 0:17:20.996 recognized term, which box box means pit stop. But it's 0:17:21.236 --> 0:17:23.836 all part of the again, the strategy discussion of they 0:17:23.836 --> 0:17:26.636 don't want it to become this whole conversation. So we're 0:17:26.676 --> 0:17:28.236 here a lot of the time when the drivers are 0:17:28.236 --> 0:17:30.756 speaking with the team principles, you know, Plan A through 0:17:30.796 --> 0:17:34.556 to Plan F. Obviously they get to pick each tire 0:17:34.596 --> 0:17:37.276 compound and they make quite big decisions around that and 0:17:37.276 --> 0:17:40.076 that's all run through tire blankets and heat technology in 0:17:40.156 --> 0:17:42.916 the garages. So when you're building a racetrack the way 0:17:42.916 --> 0:17:44.516 we have, and I don't know if any of you 0:17:44.556 --> 0:17:46.996 have seen, but we've obviously built this new pit building, 0:17:47.916 --> 0:17:52.276 we've put in really great technology, obviously really advanced services 0:17:52.316 --> 0:17:54.876 from T Mobile to help us perform that, and that 0:17:54.916 --> 0:17:58.076 building will be something that is a multifunctional facility year round. 0:17:58.396 --> 0:18:00.236 So we've had to be very very flexible. But it 0:18:00.236 --> 0:18:02.836 all fits back to obviously, how do we make sure 0:18:02.876 --> 0:18:05.516 that we're getting you know, even setting this up, making 0:18:05.516 --> 0:18:08.596 sure that the right amount of cable to go up 0:18:08.596 --> 0:18:10.956 into all the different hospitality suites to make sure that 0:18:10.996 --> 0:18:13.156 the broadcast links the whole way through the circuit, the 0:18:13.196 --> 0:18:15.756 fan TV, making sure that what's happening at the t 0:18:15.876 --> 0:18:18.316 Bobile zone. So I think we've got J Balvin performing 0:18:18.316 --> 0:18:20.676 on Saturday night is being shown on the big screens 0:18:20.996 --> 0:18:23.436 in the main grandstand and linking that whole thing together. 0:18:23.516 --> 0:18:26.036 So again, like I know, we're kind of jumping around, 0:18:26.076 --> 0:18:28.276 but there is just so much bringing it all together. 0:18:29.316 --> 0:18:31.196 And again it comes back to making sure that the 0:18:31.556 --> 0:18:34.076 partnership here is just completely on point to make sure 0:18:34.076 --> 0:18:35.476 that we've got things all in the right place. 0:18:35.796 --> 0:18:41.876 So let's just talk about the information that's being transmitted 0:18:41.956 --> 0:18:43.836 from the car to. 0:18:45.356 --> 0:18:45.996 The audience. 0:18:46.556 --> 0:18:48.716 So what am I? What can I? What are those 0:18:48.756 --> 0:18:53.796 sensors telling a fan about an individual art and beyond the. 0:18:53.756 --> 0:18:57.716 Track, Again, it really depends on the broadcast. But you'll 0:18:57.756 --> 0:19:01.676 see that there's time, there's telemetry, there's the distance between 0:19:01.676 --> 0:19:04.236 each of the different cars. It can come down to 0:19:04.956 --> 0:19:07.156 a tenth of a second at points as to whether 0:19:07.196 --> 0:19:12.956 something happens. Is speed data, there's win data. 0:19:13.116 --> 0:19:16.796 So the idea though, is that the fan watching either 0:19:16.876 --> 0:19:20.076 at home or here in Las Vegas will have their 0:19:20.116 --> 0:19:23.636 phone open with the app, and on that app is 0:19:23.636 --> 0:19:26.716 available a kind of it's almost like your own personal 0:19:27.196 --> 0:19:31.076 color commentator or something, but it's data. It's it's data 0:19:31.076 --> 0:19:33.356 commentary essentially on the race it is. 0:19:33.396 --> 0:19:35.396 And I will just I mean, I'm a big Formula 0:19:35.396 --> 0:19:37.636 one fan, so I've watched, I watched. I use the 0:19:37.676 --> 0:19:39.596 app all the time, and what I use it for 0:19:39.716 --> 0:19:42.356 is to know where all the drivers are. So for example, 0:19:42.396 --> 0:19:44.796 you get this real time feed where you know exactly 0:19:44.796 --> 0:19:47.796 where they are if they are overtaking events or something 0:19:47.836 --> 0:19:50.316 exciting going on, and all that has to be really 0:19:50.356 --> 0:19:53.036 real time because when you are watching this thing, they 0:19:53.116 --> 0:19:57.156 pass you very very fast as cards, right, and you 0:19:57.436 --> 0:19:58.916 have to be interacting with that. 0:19:59.316 --> 0:20:02.556 And F one F one TV app as well. So 0:20:02.636 --> 0:20:05.156 that's the event app which Tamobove helped us build. And 0:20:05.156 --> 0:20:07.996 then we've integrated the F one TV so that to 0:20:08.076 --> 0:20:10.716 your point, people can say in the groundstands, we don't 0:20:10.756 --> 0:20:12.596 have to put up as many big screens all around 0:20:12.636 --> 0:20:14.476 the circuit. So you go through to the F one 0:20:14.556 --> 0:20:16.916 Las Vegas Grand Prix app presented by T Mobile. You 0:20:16.916 --> 0:20:18.756 push a button takes you through to F one TV 0:20:19.116 --> 0:20:21.876 and then you can watch the live race on your phone. Obviously, 0:20:21.996 --> 0:20:24.956 F one is a very strange consumer watching sport to 0:20:24.996 --> 0:20:27.156 the extent of which the car goes pass so quickly 0:20:27.196 --> 0:20:28.916 that you want to see what's happening on the other 0:20:28.956 --> 0:20:31.996 side of the circuit. So having that ability to see 0:20:31.996 --> 0:20:33.916 what's going on whilst you're waiting for the car to 0:20:33.916 --> 0:20:35.276 come background is really important. 0:20:35.476 --> 0:20:38.116 Yeah, tell me a little let's talk a little bit 0:20:38.156 --> 0:20:39.476 about We're going to get to the athletes. But I 0:20:39.556 --> 0:20:41.636 wanted to pause a little bit and ask the two 0:20:41.676 --> 0:20:48.876 of you, you to T mobilers, why what was motivating 0:20:48.916 --> 0:20:50.956 Team Mobile to be involved with it? So you've, guys 0:20:50.996 --> 0:20:55.756 have been involved with a bunch of different sports. I'm 0:20:55.796 --> 0:20:58.276 guessing in a way that your competitors have not. Am 0:20:58.676 --> 0:21:00.676 I right about this? Are you guys a sports leader 0:21:00.716 --> 0:21:01.556 in five G? 0:21:02.876 --> 0:21:07.476 I think for us, first of all, to be able 0:21:07.516 --> 0:21:10.476 to build what we believe is not only the United 0:21:10.516 --> 0:21:13.036 States best five network, actually in the world, the best 0:21:13.116 --> 0:21:16.196 five G network. It's we are covering about three hundred 0:21:16.236 --> 0:21:18.836 and thirty million of the US population ninety eight percent 0:21:19.276 --> 0:21:22.836 with five G. A lot of that is covered what 0:21:22.876 --> 0:21:25.676 we call these ultracapacity Now it's get a bit technical, 0:21:25.676 --> 0:21:28.356 but the ultracapacity is where you get ten times fifteen 0:21:28.396 --> 0:21:33.356 times better, better experience and speeds. We are looking for 0:21:33.476 --> 0:21:38.516 possibilities for this technology to transform things and transforming what 0:21:38.676 --> 0:21:42.196 enterprises can do, and there is a massive interest for 0:21:42.316 --> 0:21:45.516 how can this technology be used. Obviously, sport is a 0:21:45.596 --> 0:21:48.756 great way to demonstrate that because here we get both 0:21:48.756 --> 0:21:51.156 the sensor technology that we talked about, we get all 0:21:51.196 --> 0:21:54.836 the visual experiences that we can create, the evolution of 0:21:54.876 --> 0:22:00.116