Speaker 1: Bushkin.
Speaker 2: This episode is a paid partnership with T Mobile for business.
Speaker 2: I've always loved things that go fast, fast runners, fast cars,
Speaker 2: you get the picture. So I've been a fan of
Speaker 2: Formula one racing since about the same time I got
Speaker 2: interested in running track, which is to say, a very
Speaker 2: very long time ago. I still have Niki Laudas epic
Speaker 2: showdowns with James Hunt seared in my memory, not to
Speaker 2: mention my favorite driver of those years, the great Brazilian
Speaker 2: Emerson Fittipaldi. So nearly half a century later, when I
Speaker 2: heard about Formula One's plans for a ginormous racetrack laid
Speaker 2: out in Las Vegas, of all places, I needed to
Speaker 2: know more more about how exactly one hosts a race
Speaker 2: and one of the busiest entertainment centers in the world,
Speaker 2: let alone a race stretching nearly four more miles in length,
Speaker 2: accommodating cars that can reach speeds of two hundred and
Speaker 2: twenty miles per hour. It's an incredible technological challenge coordinating
Speaker 2: event operations and hundreds of thousands of fans across that
Speaker 2: massive area, which is already chock full of people. That's
Speaker 2: why the Las Vegas Grand Prix partnered with T Mobile
Speaker 2: for business because over the last few years, T Mobile
Speaker 2: has been helping other sports entities connect teams and fans
Speaker 2: with technology, particularly five G technology. They used five G
Speaker 2: technology to bring Major League Baseball fans at the All
Speaker 2: Star Game an app that showed three D visuals of
Speaker 2: the field overlaid with stats like ball distance, launch angles,
Speaker 2: and an interactive strike zone. And they're helping sail GP,
Speaker 2: a global sailing competition, transmit three hundred thousand data points
Speaker 2: per second from ships racing at nearly sixty miles per hour.
Speaker 2: So when T Mobile offered me a chance to record
Speaker 2: a conversation with members of their leadership team and the
Speaker 2: Las Vegas Grand Prix Group in Las Vegas during a
Speaker 2: race week, how could I say now? So I headed
Speaker 2: out to Las Vegas for a conversation with Calli Field,
Speaker 2: President of T Mobile Business Group, alf Ewoldson, president of
Speaker 2: Technology at T Mobile, and Emily Praser, chief commercial officer
Speaker 2: of the Las Vegas Grand Prix. Coming into the strip
Speaker 2: that day, my cab drove along the actual racetrack. I
Speaker 2: kept telling my driver, speed up, speed up. Hello everyone.
Speaker 2: My name is Malcolm Glaubwell. I am the host of
Speaker 2: the Revision's History podcast. And I am here in Las
Speaker 2: Vegas with three very interesting people, CALLI Field, the president
Speaker 2: of tm Mobile Business, alf Ewolson, the president of Tmobile Technology,
Speaker 2: an Emily Praser, who is the chief commercial officer for
Speaker 2: the Las Vegas Grand Prix. Which is the reason that
Speaker 2: we're all here.
Speaker 1: It is.
Speaker 2: We are in the Marque nightclub overlooking the course, and
Speaker 2: we're here to discuss the role that technology can play
Speaker 2: is playing in transforming not just a fan experience, but
Speaker 2: also the sport itself. And this is a topic of
Speaker 2: special interest to me because I was and remain a
Speaker 2: huge F one fan, and I was just talking to
Speaker 2: Golf about how as a kid in the seventies I
Speaker 2: fell in love with James Hunt and Niki Lauda and
Speaker 2: Emerson for Thepaldi and Jody Schechter, that whole era of
Speaker 2: F one. But the F one that we're talking about
Speaker 2: today bears no resemblance to the F one of the seventies.
Speaker 2: And that's what I want to discuss, is like, what
Speaker 2: are we changing about this sport, how we're making it better?
Speaker 2: What role does technology play in in transforming this into
Speaker 2: a very different kind of experience? But before me I started,
Speaker 2: I wanted let's start by talking about the old F one,
Speaker 2: So the F one I grew up with. When we
Speaker 2: look at that, back at that, what are the things
Speaker 2: that needed improvement? Why do we have to bring in
Speaker 2: technology into a sport like this? Who wants to go there?
Speaker 3: Ah?
Speaker 1: Well, I start.
Speaker 4: I grew up with the same experience Malcolm, and watching
Speaker 4: it on television was probably at that time the probably
Speaker 4: the best experience was really hard to follow. Cars and
Speaker 4: drivers were on their own, they made their own decisions,
Speaker 4: it was all It was all a sports where it
Speaker 4: came down to the engines and the power and the
Speaker 4: drivers making all this. But today, with technology, it's transformed dramatically,
Speaker 4: and I would say what Timbobol is doing here at
Speaker 4: the Las Vegas Grand Prix is to bring that experience,
Speaker 4: first of all, a lot more viewers in a completely
Speaker 4: different way.
Speaker 2: I just want to dwell on this point for a moment.
Speaker 2: So the fan experience back then was at a remove.
Speaker 2: It was relatively opaque, hard to figure out what's going on,
Speaker 2: and so that necessarily limited the size of the audience.
Speaker 2: Is that what we were saying, you'd have to be
Speaker 2: a fan. I I read about F one every month,
Speaker 2: and I.
Speaker 1: Think about it a little bit.
Speaker 3: You know, we used to participate, or fans could enjoy
Speaker 3: sports sitting around the radio, and then TV brought the
Speaker 3: ability to visually experience and celebrate and participate. And then
Speaker 3: if you're not able to be in person at the event.
Speaker 3: What five G is bringing to the to F one
Speaker 3: and to Major League Baseball or to even cel GP
Speaker 3: is accessibility. Democratizes the access for people to feel like
Speaker 3: they're a part of the event. You can put on
Speaker 3: an Oculus headset and you can ride the track around
Speaker 3: which most people don't get the opportunity to do that,
Speaker 3: and you can get a sense for what speed around
Speaker 3: each corner is like. And technology allows you to have
Speaker 3: a very different kind of experience with the sport we will.
Speaker 2: That's another thing I want to dig in more, but
Speaker 2: I just want to explain a little bit about the
Speaker 2: technology itself before we go any further. First question is
Speaker 2: five years ago, could we have done the exact thing
Speaker 2: we're doing here Las Vegas? I mean, was the technology
Speaker 2: there five years ago? No, it wasn't.
Speaker 4: The generations of mobile technology has developed further and further,
Speaker 4: and for the fifth generation is really about sensors, low
Speaker 4: cost visual experience. If you look at the typical smartphone
Speaker 4: today has cameras that are just extraordinary good. They have
Speaker 4: processing power that is just amazing in terms of rendering
Speaker 4: and putting things up for viewage and all that comes
Speaker 4: with these generations and why it becomes so affordable is
Speaker 4: because the technology is standardized. So we create this ecosystem
Speaker 4: of technology that all the phones in the world are
Speaker 4: using the same standard and that brings down the costs
Speaker 4: so dramatically so and that's what's really happening. So we're
Speaker 4: able to put sensors where we could never put them
Speaker 4: before they were too costly.
Speaker 3: I'd also say, just if I could add the one
Speaker 3: hundreds of thousands of sensors that are around, whether it's
Speaker 3: for this sporting event or CELGP or for MLB, the
Speaker 3: amount of data that's coming from those sensors, the way
Speaker 3: that technology has evolved. What five G allows us to
Speaker 3: do is take, you know, in CELGP, with hundreds of
Speaker 3: sensors on boats, three hundred thousand data points that were
Speaker 3: able to send to the cloud and have real time
Speaker 3: experiences drivers the leads that are on the boats. They're
Speaker 3: able to get that data and information has there in
Speaker 3: the middle of doing sixty nats. We didn't before five
Speaker 3: g We weren't able to get that kind of data
Speaker 3: real time. To me, that's one of the exciting things
Speaker 3: because we now have this speed and the latency where
Speaker 3: we can actually participate real time.
Speaker 1: I think that's pretty cool.
Speaker 2: Emily, has there ever been a Grand Prix event that
Speaker 2: approaches this Las Vegas One in terms of the kind
Speaker 2: of technological sophistication.
Speaker 5: No, I mean back to your original point around the seventies. Obviously,
Speaker 5: Formula one in the Eccleston era was a technology broadcast
Speaker 5: and media company. At it's heart, they are their own broadcaster.
Speaker 5: So we're a very different business to say the NFL
Speaker 5: or the NBA, where we do all of our own cameras,
Speaker 5: we do all of our own filming, We have our
Speaker 5: own if so, everything that you see in Vegas this
Speaker 5: weekend is actually being filmed locally by the Formula one
Speaker 5: team is sent back to our offices in Biggin Hill,
Speaker 5: Kent in London and projected out to our one hundred
Speaker 5: and seventy broadcast partners globally. So we're already quite technologically
Speaker 5: advanced with respect to how we operate as a business.
Speaker 5: So from that point of view to alreadier question around
Speaker 5: how the sport has evolved. Formula one was bought by
Speaker 5: Liberty Media in twenty seventeen and the brief was, we
Speaker 5: want to take this up and notch, we want to
Speaker 5: take it to the next level. How do we make
Speaker 5: sure that we create the ultimate fan experience. So when
Speaker 5: I first moved here about two years ago and started
Speaker 5: working on some of this stuff, we actually mapped out
Speaker 5: who our ideal sponsors and partners would be to create
Speaker 5: that fan experience, and at the top of that list
Speaker 5: was T Mobile. You know, from a technology standpoint, how
Speaker 5: do we get them to help us create this experience
Speaker 5: of which we have fan connected events, And I remember
Speaker 5: sitting in meetings in London saying, how do we bring
Speaker 5: all of this together? How do we create an application
Speaker 5: that's actually functional and good enough to get people around
Speaker 5: a living and breathing circuit. But with respect to this weekend,
Speaker 5: it's all been about, you know, selling the benchmark for
Speaker 5: connectivity access. It's the first time that we've done e
Speaker 5: ticketing as Formula one, and that is completely possible without
Speaker 5: a partner like T Mobile. So there's been all of
Speaker 5: these different elements and then ultimately tapping into the marketing
Speaker 5: power of a T mobile. Is it related to you know, concerts,
Speaker 5: fan zones and engaging different audiences. So for us, you know,
Speaker 5: it's been incredibly important and something that we've needed to
Speaker 5: be able to be successful in Las Vegas.
Speaker 2: So let's dig into a little bit. Let's talk about
Speaker 2: the fan experience. What is what sorts of things are
Speaker 2: available to the fan watching this race that transformed the
Speaker 2: experience from them. That's one question. But before he answer
Speaker 2: that question, tell me what you learned from other sports?
Speaker 2: What did you bring to this sport from because I
Speaker 2: know you've done you mentioned baseball and sailing.
Speaker 3: Well, I'll start just from a fan experience perspective with
Speaker 3: sale GP. First of all, they did a lot of
Speaker 3: things about the sport and the race to make it
Speaker 3: more accessible so they could bring in more fans, and
Speaker 3: they did that through technology. They did that by bringing
Speaker 3: the races closer in to the waters edge and then providing,
Speaker 3: through the hundreds of sensors on each each boat, the
Speaker 3: fans are able to through the app or or watching
Speaker 3: the live broadcast, be able to see how the individual
Speaker 3: athletes are deciding to make a turn or all jump
Speaker 3: over to the other side of the boat at fifty knots.
Speaker 2: I mean, I am I seeing what's going on? Yes, oh,
Speaker 2: I have I have an image of life.
Speaker 3: Real time, so you can see when the when the
Speaker 3: captain of the boat decides to make a quick shift
Speaker 3: and pivot the boat, you can see live from from
Speaker 3: his or her camera. You can be in the race
Speaker 3: with the athletes, and that's something that you wouldn't on
Speaker 3: those types of boats. You would never get to have
Speaker 3: that experience without that without technology.
Speaker 2: So I'm interested in the when I said the lessons
Speaker 2: that you learned from that? So what was what was
Speaker 2: the reaction of fans? I mean, did you get the
Speaker 2: expected bump that you you thought technology would bring you?
Speaker 4: Well?
Speaker 3: I think sale GP is a great example of bringing
Speaker 3: in audiences that they're fascinated with the technology, They're fascinated
Speaker 3: with the speed and the live experience of the race.
Speaker 3: They start to really like who are these athletes and
Speaker 3: learn more about them. I mean, it's a pretty incredible
Speaker 3: league that has come from this investment in technology on
Speaker 3: the boats. We have customers, business decision makers CTOs CIOs
Speaker 3: that will come and look at the way that the
Speaker 3: modems and the routers are installed, the sensors on the
Speaker 3: boats and find business applications for their own critical infrastructure
Speaker 3: or their own needs for super low latency if you're
Speaker 3: CIO of a hospital in healthcare. I mean, there's so
Speaker 3: many things that they can extrapolate from what we're learning
Speaker 3: in the live broadcasting, moving the data to the cloud,
Speaker 3: and how that draws in more and more people. So
Speaker 3: for broadcasting or even for ways that technologists might think
Speaker 3: about ways that they need to get data sooner and
Speaker 3: faster to either their employees or to their technicians, or
Speaker 3: to their end users or customers overall. So to be
Speaker 3: a spectator at the MLB, and you know, maybe you
Speaker 3: get to sit in a box, maybe you're sitting in
Speaker 3: the stands, but with this technology, you can actually be
Speaker 3: the batter seeing the ball coming at you. And that's
Speaker 3: a truly unique experience for customers and fans alike.
Speaker 4: I'll that's onto that because there's another thing you talk
Speaker 4: about what we learned, So we see people who wants
Speaker 4: to be on an onboard camera view or they want
Speaker 4: to be experiencing and taking part of this and the
Speaker 4: problem in the past as being capacity. So even during
Speaker 4: Formula One races all over the world, it's been a
Speaker 4: difficult part for the operators who are operating these networks
Speaker 4: to actually be able to.
Speaker 1: Make it happen. It looks really nice when nobody's there
Speaker 1: and then you put.
Speaker 4: So it's one hundred and low, yeah, buggie, but you
Speaker 4: put one hundred and fifty thousand people there and it
Speaker 4: looks very different. And just to give the scale of it,
Speaker 4: like this is a three point eight mile track going
Speaker 4: through the center of Las Vegas.
Speaker 1: For the Las Vegas Grand Prix.
Speaker 4: Cars are going to go two hundred and twenty miles
Speaker 4: an hour, and we have had to put in massive capacity.
Speaker 4: And you know, we got about fifty different sites just
Speaker 4: covering this track and we have speeds now two hundred
Speaker 4: and three hundred megabits per second on average. We're putting
Speaker 4: in just this massive capacity that five g gifts compared
Speaker 4: to forty fourgy couldn't at all, Like it was sort
Speaker 4: of a forty thirty to forty megatives per second thing,
Speaker 4: and here we are like ten times more.
Speaker 5: When we first started looking at what we needed to
Speaker 5: build this Grand Prix, a connectivity partner was number one
Speaker 5: on our list because for us, having looked at this
Speaker 5: through the lens of other races, we realized that being
Speaker 5: in a living, breathing city like Las Vegas, it was
Speaker 5: so imperative to sure that people can speak to each other.
Speaker 5: You know, everybody is coming here, they have fans in
Speaker 5: different areas. They want to know where people's seats are.
Speaker 5: I mentioned previously that e ticketing was such a big
Speaker 5: focus for this event, and so making sure that people
Speaker 5: can actually get to their seats and access their seats.
Speaker 5: So we came to T Mobile with the solution and said,
Speaker 5: we want to create this unbelievable app that means that
Speaker 5: no different to ways or Google Maps or what have you,
Speaker 5: that people it whilst the track is hot, so cars
Speaker 5: are going around the track. You could say, I'm at
Speaker 5: the bellagio and I need to get to the T
Speaker 5: Mobile zone in this grandstand, and it creates a live
Speaker 5: platform of which you know exactly the walking path, and
Speaker 5: that's just not been done before, not just in a
Speaker 5: normal circuit, but you know in formula one generally, and
Speaker 5: when you're here and everything is changing the whole time,
Speaker 5: the routes change, so you need something live. That means
Speaker 5: you can literally get from A to B in the
Speaker 5: shortest possible route.
Speaker 4: The connectivity challenge for us was really the size of
Speaker 4: the event and also that we are in the middle
Speaker 4: of a business early. It's all about you can hear
Speaker 4: the busy seas, but it's all about doing multiple things
Speaker 4: here at the same time. One of course, fan experience,
Speaker 4: t mobiles, customers, everybody who's here experiencing that.
Speaker 1: But it's also about navigation, finding seats.
Speaker 4: Being able to purchase items out of points of sale,
Speaker 4: all of this on one platform.
Speaker 1: And that's why five year technology is good.
Speaker 4: It will give you the opportunity to build apps that
Speaker 4: can connect all kinds of stuff on this five year platform.
Speaker 4: That's the challenge that we took and that's what we
Speaker 4: have built here in Las Vegas at this Grand Prix.
Speaker 3: You know something that was funny that because it's now
Speaker 3: real time and broadcasts and you're turning on the conversations
Speaker 3: that they're having. I mean, it's great for fans, they
Speaker 3: love it, but it's live broadcasts, yes, and so if
Speaker 3: they're swearing, they penalized, and so there's like this constant
Speaker 3: to the athlete, like you cannot swear in this live,
Speaker 3: high intense competition. We know.
Speaker 5: I just fortunately there's the terminology that people know about,
Speaker 5: so I think box box has become like a globally
Speaker 5: recognized term, which box box means pit stop. But it's
Speaker 5: all part of the again, the strategy discussion of they
Speaker 5: don't want it to become this whole conversation. So we're
Speaker 5: here a lot of the time when the drivers are
Speaker 5: speaking with the team principles, you know, Plan A through
Speaker 5: to Plan F. Obviously they get to pick each tire
Speaker 5: compound and they make quite big decisions around that and
Speaker 5: that's all run through tire blankets and heat technology in
Speaker 5: the garages. So when you're building a racetrack the way
Speaker 5: we have, and I don't know if any of you
Speaker 5: have seen, but we've obviously built this new pit building,
Speaker 5: we've put in really great technology, obviously really advanced services
Speaker 5: from T Mobile to help us perform that, and that
Speaker 5: building will be something that is a multifunctional facility year round.
Speaker 5: So we've had to be very very flexible. But it
Speaker 5: all fits back to obviously, how do we make sure
Speaker 5: that we're getting you know, even setting this up, making
Speaker 5: sure that the right amount of cable to go up
Speaker 5: into all the different hospitality suites to make sure that
Speaker 5: the broadcast links the whole way through the circuit, the
Speaker 5: fan TV, making sure that what's happening at the t
Speaker 5: Bobile zone. So I think we've got J Balvin performing
Speaker 5: on Saturday night is being shown on the big screens
Speaker 5: in the main grandstand and linking that whole thing together.
Speaker 5: So again, like I know, we're kind of jumping around,
Speaker 5: but there is just so much bringing it all together.
Speaker 5: And again it comes back to making sure that the
Speaker 5: partnership here is just completely on point to make sure
Speaker 5: that we've got things all in the right place.
Speaker 2: So let's just talk about the information that's being transmitted
Speaker 2: from the car to.
Speaker 1: The audience.
Speaker 2: So what am I? What can I? What are those
Speaker 2: sensors telling a fan about an individual art and beyond the.
Speaker 5: Track, Again, it really depends on the broadcast. But you'll
Speaker 5: see that there's time, there's telemetry, there's the distance between
Speaker 5: each of the different cars. It can come down to
Speaker 5: a tenth of a second at points as to whether
Speaker 5: something happens. Is speed data, there's win data.
Speaker 2: So the idea though, is that the fan watching either
Speaker 2: at home or here in Las Vegas will have their
Speaker 2: phone open with the app, and on that app is
Speaker 2: available a kind of it's almost like your own personal
Speaker 2: color commentator or something, but it's data. It's it's data
Speaker 2: commentary essentially on the race it is.
Speaker 4: And I will just I mean, I'm a big Formula
Speaker 4: one fan, so I've watched, I watched. I use the
Speaker 4: app all the time, and what I use it for
Speaker 4: is to know where all the drivers are. So for example,
Speaker 4: you get this real time feed where you know exactly
Speaker 4: where they are if they are overtaking events or something
Speaker 4: exciting going on, and all that has to be really
Speaker 4: real time because when you are watching this thing, they
Speaker 4: pass you very very fast as cards, right, and you
Speaker 4: have to be interacting with that.
Speaker 5: And F one F one TV app as well. So
Speaker 5: that's the event app which Tamobove helped us build. And
Speaker 5: then we've integrated the F one TV so that to
Speaker 5: your point, people can say in the groundstands, we don't
Speaker 5: have to put up as many big screens all around
Speaker 5: the circuit. So you go through to the F one
Speaker 5: Las Vegas Grand Prix app presented by T Mobile. You
Speaker 5: push a button takes you through to F one TV
Speaker 5: and then you can watch the live race on your phone. Obviously,
Speaker 5: F one is a very strange consumer watching sport to
Speaker 5: the extent of which the car goes pass so quickly
Speaker 5: that you want to see what's happening on the other
Speaker 5: side of the circuit. So having that ability to see
Speaker 5: what's going on whilst you're waiting for the car to
Speaker 5: come background is really important.
Speaker 2: Yeah, tell me a little let's talk a little bit
Speaker 2: about We're going to get to the athletes. But I
Speaker 2: wanted to pause a little bit and ask the two
Speaker 2: of you, you to T mobilers, why what was motivating
Speaker 2: Team Mobile to be involved with it? So you've, guys
Speaker 2: have been involved with a bunch of different sports. I'm
Speaker 2: guessing in a way that your competitors have not. Am
Speaker 2: I right about this? Are you guys a sports leader
Speaker 2: in five G?
Speaker 4: I think for us, first of all, to be able
Speaker 4: to build what we believe is not only the United
Speaker 4: States best five network, actually in the world, the best
Speaker 4: five G network. It's we are covering about three hundred
Speaker 4: and thirty million of the US population ninety eight percent
Speaker 4: with five G. A lot of that is covered what
Speaker 4: we call these ultracapacity Now it's get a bit technical,
Speaker 4: but the ultracapacity is where you get ten times fifteen
Speaker 4: times better, better experience and speeds. We are looking for
Speaker 4: possibilities for this technology to transform things and transforming what
Speaker 4: enterprises can do, and there is a massive interest for
Speaker 4: how can this technology be used. Obviously, sport is a
Speaker 4: great way to demonstrate that because here we get both
Speaker 4: the sensor technology that we talked about, we get all
Speaker 4: the visual experiences that we can create, the evolution of
Speaker 4: smartphones being supported by completely new new stuff. And the
Speaker 4: more we engage in these kind of events, the more
Speaker 4: we also learn ourselves how we need to set the
Speaker 4: networks up.
Speaker 3: I mean, because I mean, let's let's be let's be honest.
Speaker 1: It's fun.
Speaker 3: It's really cool to be able to bring fans in
Speaker 3: and to and I said this earlier, but to like
Speaker 3: democratize the experience for people who may not have access
Speaker 3: or don't have whatever the limitation is, whether it's physical
Speaker 3: limitations or whether it's financial limitations, but to be able
Speaker 3: to bring people in and create community and excitement and
Speaker 3: entertainment around sporting events that people love, where there's heroes
Speaker 3: and losers and winners. I mean, it's it's fun. From
Speaker 3: a technology standpoint, what I find is CTO CIOs are saying, look,
Speaker 3: I've got major cost transformation that I need to go through.
Speaker 3: I've got moving all of my data to the cloud.
Speaker 3: And what's going to help me in my process of
Speaker 3: digital transformation? And five G is the technology that solves
Speaker 3: the cost and the data issues that are facing CIOs
Speaker 3: and CTOs, whether it's sports or whether it's any other
Speaker 3: vertical throughout industry. Being able to designate particular bands of
Speaker 3: spectrum for particular experiences. We're the only one in the
Speaker 3: US right now today that's able to do that. So
Speaker 3: it means that this is an area where we can
Speaker 3: come and play and deliver a live, real today experience,
Speaker 3: not a theoretical one in the future. So I think
Speaker 3: that puts us in a place where with the partners
Speaker 3: like like Las Vegas Grand Prix, we're ready now and
Speaker 3: we can make this experience come to life.
Speaker 2: Yeah, it does. You know that's funny because I was
Speaker 2: watching not that long ago. I was watching a golf
Speaker 2: match and there was a rain delay, and they had
Speaker 2: that thing where they had those little risk monitors on
Speaker 2: the golfers and they were trans they were transmitting the
Speaker 2: data in real time to the TV audience. And Rory
Speaker 2: McIlroy is just practicing his drives the tea, waiting for
Speaker 2: the range layer to be over, and they're tracking his
Speaker 2: heart rate and it is whatever it normally and then
Speaker 2: suddenly it's spikes and you all of a sudden, I
Speaker 2: had this insight into the athleteses, Like even Rory McElroy
Speaker 2: has this surge of like something adrenaline, excitement, tension when
Speaker 2: he's hitting a practice drive off the tee. Like, I
Speaker 2: had that insight in this stuff. Really can it's giving
Speaker 2: us It's not, it's adding a whole new dimension to
Speaker 2: the to the fan experience. It's like a whole all
Speaker 2: of a sudden, I have insight into his inner psychology,
Speaker 2: inner psychology.
Speaker 1: In that moment.
Speaker 3: Think about your your runner. Think about if I have
Speaker 3: access to your Strava app. I'm assuming Strata.
Speaker 2: My Strava's public.
Speaker 1: Yeah, so think of what I.
Speaker 3: Can know about how you perform on hills or particular
Speaker 3: race runs. I mean, connectivity has allowed us to know
Speaker 3: and form community and even compete if we're not professional
Speaker 3: athletes in a way that we didn't get to before.
Speaker 3: What Faijib bring to it, and what we hope is
Speaker 3: that in those times where you want live data and
Speaker 3: interaction like you just described watching Rory, that we can
Speaker 3: make that even more exciting and accessible for people.
Speaker 2: We'll be right back with more from Las Vegas. We're back.
Speaker 2: Let's switch gears and talk a little bit about what
Speaker 2: this means for the for the drivers and their team specifically,
Speaker 2: so not the fan experience, but how does this kind
Speaker 2: of five G connectivity change what the teams themselves are doing.
Speaker 2: What are the opportunities here?
Speaker 4: It is really about that latency and giving information that
Speaker 4: any sports has never really have access to before. It's
Speaker 4: just going to push the boundaries on performance and being
Speaker 4: able to do things that people have not been able
Speaker 4: to do before. We love it because it demons.
Speaker 2: Give me, give me a for example of how a
Speaker 2: bit of data might push a boundary of performance. To
Speaker 2: use a sailing example, I could collect every bit of
Speaker 2: data about the performance of my boat, the win, the
Speaker 2: speed of the real time.
Speaker 3: So the coach for the team actually is on the shore,
Speaker 3: and then the captain receives instructions from the coach, so
Speaker 3: they'll take a number of I mean it's just a
Speaker 3: complex amount of data, whether it's win speed, or whether
Speaker 3: it's where the other boat is situated, or something that
Speaker 3: they know in particular about the team. Hey, this team
Speaker 3: really struggles whenever you're at fifty knots and you've got
Speaker 3: to do a quick turn. So we're going to give
Speaker 3: them the data that they need in order to you know,
Speaker 3: not overcare.
Speaker 1: I have done the moment.
Speaker 2: I've done an analysis beforehand of my competitors based on
Speaker 2: data collected in right of my competitors' tendency strengths, weaknesses,
Speaker 2: and then I'm feeding that data back into the stream
Speaker 2: that's coming in real time and helping.
Speaker 1: Yeah, and we're just learning how AI.
Speaker 3: We're just learning how AI can help us get better
Speaker 3: and better at taking I mean, three hundred thousand data
Speaker 3: points is a lot for even if you're the most
Speaker 3: dedicated coach and team to go through. But we're just
Speaker 3: learning like how to how to use AI to be
Speaker 3: able to give you the very best kind of critical
Speaker 3: data points for instruction and for coaching. We're doing the
Speaker 3: same with with PJ of America, so they're working with
Speaker 3: T Mobile to take all of the data about the
Speaker 3: mechanisms of of of a golfer and using AI in
Speaker 3: the practice facility, in the in the studio to give
Speaker 3: them much better understanding about how you perform while you're
Speaker 3: actually competing, how you perform in your practices where there's differences.
Speaker 2: Get to pick another sport that would benefit as much
Speaker 2: or or even more from being souped up with five
Speaker 2: with T mobile five g what would be your where
Speaker 2: would you go next? Like wave a magic wand which
Speaker 2: one do you want it?
Speaker 1: Well, we we do a lot.
Speaker 4: I think the coolest ones is where we actually have
Speaker 4: a larger area, a coverage thing going and and and
Speaker 4: and Cali mentioned the golf, for example, is a good experience.
Speaker 2: A marathon is a great example of.
Speaker 1: Because a large area.
Speaker 2: And the TV experience is so subpar. You can only
Speaker 2: ever in the New York Marathon, the two women were locked.
Speaker 2: They were flat out even with eight hurred meters to go,
Speaker 2: and they cut away to show the man who was
Speaker 2: like two miles in the finish and had two minutes
Speaker 2: up on his competitor, And I was every running fan
Speaker 2: in the world just said, what are you? But that's
Speaker 2: what they have only one Yeah, they have opportunity and
Speaker 2: with what you what we needed was an app which
Speaker 2: allowed us to move around and see who we wanted
Speaker 2: to see.
Speaker 1: And that's right.
Speaker 2: Could anyone could you clear a situation if you have
Speaker 2: ten thousand winners in the field where if they wanted to,
Speaker 2: every athlete could have a little have census so their
Speaker 2: family could watch them throughout the entire race on it.
Speaker 4: Yeah, with five UK you could do that. Yeah, this
Speaker 4: massive capacity, what are you doing?
Speaker 1: What do you.
Speaker 2: How huge is this?
Speaker 4: It is gonna it's going to change. It's going to
Speaker 4: change a lot of sports events. And I believe and
Speaker 4: Kelly said very well about the democratization. It's really going
Speaker 4: to happen through events that are not only super super events,
Speaker 4: but even smaller like local events are going to change.
Speaker 2: Yeah. I watched a friend's kid run across country the
Speaker 2: other day with a drone. The school cross country meet
Speaker 2: had a drone just followed. It wasn't I mean, it
Speaker 2: wasn't the best school event. I mean it was a
Speaker 2: school event.
Speaker 3: There's a company out of Tel Aviv that has a
Speaker 3: sort of plug in play solution for parents to be
Speaker 3: able to set up through sixty cameras at their kids
Speaker 3: sporting events and then gives them also so the connectivity
Speaker 3: and the data to be able to get the capture
Speaker 3: the whole event and then gives them the ability to
Speaker 3: kind of build their own broadcast, build their own production
Speaker 3: of what that sporting event looks like, and then they
Speaker 3: can they can create their own video and then they
Speaker 3: can send it to friends and family or to college recruiters.
Speaker 3: You know, obviously they can't get to all the games
Speaker 3: or if you're from a small town, you've got the
Speaker 3: superstar kid.
Speaker 1: And I thought that was pretty cool.
Speaker 2: Is this an excuse so that parents never have to
Speaker 2: go to games again? You could? This could this will?
Speaker 2: This will improve American productivity by life?
Speaker 1: Yeah.
Speaker 2: It On that note, I think we should. That's a
Speaker 2: great way to end. But this has been really fun
Speaker 2: and incredibly illuminating, and it's just I think it's so
Speaker 2: exciting to say about how you know, we're present at
Speaker 2: the creation here in Las Vegas. This is the dawn
Speaker 2: of a completely new era in the in the fan experience.
Speaker 2: Thank you all so much.
Speaker 1: Thank you.
Speaker 2: One more thing. Before I left, they surprised me with
Speaker 2: a sneak peek of the racetrack on the Oculus VR headset.
Speaker 2: It's a three hundred and sixty degree immersive view of
Speaker 2: the Las Vegas Grand Prix Street circuit that fans will
Speaker 2: be able to see on the app. This footage is
Speaker 2: filmed in eight K using five G connected cameras. It's
Speaker 2: incredibly realistic to be in the driver's seat as the
Speaker 2: car goes around the circuit. All right, I'm putting this on.
Speaker 2: Hold on, hold on, okay, it's just starting up. Oh
Speaker 2: my goodness, we're gona have to turn. So we're we're
Speaker 2: we're behind the pace car at the moment. Oh my god,
Speaker 2: I can look down. I'm looking down at his head.
Speaker 2: The drivers.
Speaker 3: Good.
Speaker 2: It's so weird.
Speaker 4: And we backhauled that whole experience and it was it
Speaker 4: was produced on a vehicle that was moving on the track,
Speaker 4: and then we took it out over the five D network.
Speaker 2: Left unchecked. I'm just going to watch this forever. How much?
Speaker 2: All right, I'm going to give up really shortly. But
Speaker 2: this is D. That was my first ever. I've never
Speaker 2: done that, Oh really done that before. First time for everything.
Speaker 2: This episode was made in partnership with T Mobile for
Speaker 2: Business and iHeartMedia. Special thanks to Kelly Field, president of
Speaker 2: T Mobile Business Group. Off Evelson, president of Technology at
Speaker 2: T Mobile, Emily Praser, chief Commercial Officer of the Las
Speaker 2: Vegas Grand Prix, and the entire production crew at iHeartMedia.
Speaker 2: This episode was produced by Ben adaff Haffrey and Tally Emlin,
Speaker 2: editing by Sarah Nix, engineering by Nina Lawrence, and mastering
Speaker 2: by Jake Gorski. Our executive producer is Jacob Smith. Special
Speaker 2: thanks to Kira Posey. I'm Malcolm Gladwell.