1 00:00:15,356 --> 00:00:15,796 Speaker 1: Bushkin. 2 00:00:20,276 --> 00:00:25,756 Speaker 2: This episode is a paid partnership with T Mobile for business. 3 00:00:26,476 --> 00:00:30,556 Speaker 2: I've always loved things that go fast, fast runners, fast cars, 4 00:00:30,836 --> 00:00:33,116 Speaker 2: you get the picture. So I've been a fan of 5 00:00:33,116 --> 00:00:35,796 Speaker 2: Formula one racing since about the same time I got 6 00:00:35,796 --> 00:00:39,316 Speaker 2: interested in running track, which is to say, a very 7 00:00:39,476 --> 00:00:42,516 Speaker 2: very long time ago. I still have Niki Laudas epic 8 00:00:42,556 --> 00:00:45,876 Speaker 2: showdowns with James Hunt seared in my memory, not to 9 00:00:45,916 --> 00:00:49,236 Speaker 2: mention my favorite driver of those years, the great Brazilian 10 00:00:49,436 --> 00:00:53,756 Speaker 2: Emerson Fittipaldi. So nearly half a century later, when I 11 00:00:53,796 --> 00:00:58,036 Speaker 2: heard about Formula One's plans for a ginormous racetrack laid 12 00:00:58,036 --> 00:01:01,036 Speaker 2: out in Las Vegas, of all places, I needed to 13 00:01:01,076 --> 00:01:04,836 Speaker 2: know more more about how exactly one hosts a race 14 00:01:04,876 --> 00:01:07,116 Speaker 2: and one of the busiest entertainment centers in the world, 15 00:01:07,436 --> 00:01:10,156 Speaker 2: let alone a race stretching nearly four more miles in length, 16 00:01:10,436 --> 00:01:13,676 Speaker 2: accommodating cars that can reach speeds of two hundred and 17 00:01:13,676 --> 00:01:19,956 Speaker 2: twenty miles per hour. It's an incredible technological challenge coordinating 18 00:01:19,996 --> 00:01:23,636 Speaker 2: event operations and hundreds of thousands of fans across that 19 00:01:23,676 --> 00:01:27,276 Speaker 2: massive area, which is already chock full of people. That's 20 00:01:27,276 --> 00:01:29,836 Speaker 2: why the Las Vegas Grand Prix partnered with T Mobile 21 00:01:29,876 --> 00:01:33,116 Speaker 2: for business because over the last few years, T Mobile 22 00:01:33,156 --> 00:01:37,156 Speaker 2: has been helping other sports entities connect teams and fans 23 00:01:37,556 --> 00:01:42,796 Speaker 2: with technology, particularly five G technology. They used five G 24 00:01:42,956 --> 00:01:46,396 Speaker 2: technology to bring Major League Baseball fans at the All 25 00:01:46,396 --> 00:01:49,556 Speaker 2: Star Game an app that showed three D visuals of 26 00:01:49,596 --> 00:01:54,156 Speaker 2: the field overlaid with stats like ball distance, launch angles, 27 00:01:54,636 --> 00:01:58,756 Speaker 2: and an interactive strike zone. And they're helping sail GP, 28 00:01:59,316 --> 00:02:04,436 Speaker 2: a global sailing competition, transmit three hundred thousand data points 29 00:02:04,476 --> 00:02:08,956 Speaker 2: per second from ships racing at nearly sixty miles per hour. 30 00:02:09,916 --> 00:02:12,116 Speaker 2: So when T Mobile offered me a chance to record 31 00:02:12,116 --> 00:02:15,036 Speaker 2: a conversation with members of their leadership team and the 32 00:02:15,116 --> 00:02:18,596 Speaker 2: Las Vegas Grand Prix Group in Las Vegas during a 33 00:02:18,716 --> 00:02:22,116 Speaker 2: race week, how could I say now? So I headed 34 00:02:22,156 --> 00:02:26,076 Speaker 2: out to Las Vegas for a conversation with Calli Field, 35 00:02:26,396 --> 00:02:30,356 Speaker 2: President of T Mobile Business Group, alf Ewoldson, president of 36 00:02:30,436 --> 00:02:34,756 Speaker 2: Technology at T Mobile, and Emily Praser, chief commercial officer 37 00:02:35,076 --> 00:02:38,076 Speaker 2: of the Las Vegas Grand Prix. Coming into the strip 38 00:02:38,156 --> 00:02:42,396 Speaker 2: that day, my cab drove along the actual racetrack. I 39 00:02:42,476 --> 00:02:50,076 Speaker 2: kept telling my driver, speed up, speed up. Hello everyone. 40 00:02:50,676 --> 00:02:52,796 Speaker 2: My name is Malcolm Glaubwell. I am the host of 41 00:02:52,796 --> 00:02:56,836 Speaker 2: the Revision's History podcast. And I am here in Las 42 00:02:56,916 --> 00:03:01,956 Speaker 2: Vegas with three very interesting people, CALLI Field, the president 43 00:03:01,996 --> 00:03:06,796 Speaker 2: of tm Mobile Business, alf Ewolson, the president of Tmobile Technology, 44 00:03:06,956 --> 00:03:10,396 Speaker 2: an Emily Praser, who is the chief commercial officer for 45 00:03:10,436 --> 00:03:13,196 Speaker 2: the Las Vegas Grand Prix. Which is the reason that 46 00:03:13,236 --> 00:03:13,876 Speaker 2: we're all here. 47 00:03:14,116 --> 00:03:14,516 Speaker 1: It is. 48 00:03:14,716 --> 00:03:20,236 Speaker 2: We are in the Marque nightclub overlooking the course, and 49 00:03:20,316 --> 00:03:24,356 Speaker 2: we're here to discuss the role that technology can play 50 00:03:24,676 --> 00:03:28,356 Speaker 2: is playing in transforming not just a fan experience, but 51 00:03:28,396 --> 00:03:33,236 Speaker 2: also the sport itself. And this is a topic of 52 00:03:33,316 --> 00:03:37,796 Speaker 2: special interest to me because I was and remain a 53 00:03:37,876 --> 00:03:40,076 Speaker 2: huge F one fan, and I was just talking to 54 00:03:40,076 --> 00:03:42,876 Speaker 2: Golf about how as a kid in the seventies I 55 00:03:42,956 --> 00:03:46,956 Speaker 2: fell in love with James Hunt and Niki Lauda and 56 00:03:47,236 --> 00:03:51,076 Speaker 2: Emerson for Thepaldi and Jody Schechter, that whole era of 57 00:03:51,236 --> 00:03:54,236 Speaker 2: F one. But the F one that we're talking about 58 00:03:54,276 --> 00:03:59,636 Speaker 2: today bears no resemblance to the F one of the seventies. 59 00:03:59,716 --> 00:04:01,836 Speaker 2: And that's what I want to discuss, is like, what 60 00:04:01,876 --> 00:04:05,396 Speaker 2: are we changing about this sport, how we're making it better? 61 00:04:06,556 --> 00:04:11,276 Speaker 2: What role does technology play in in transforming this into 62 00:04:11,276 --> 00:04:14,596 Speaker 2: a very different kind of experience? But before me I started, 63 00:04:14,636 --> 00:04:20,836 Speaker 2: I wanted let's start by talking about the old F one, 64 00:04:21,196 --> 00:04:23,716 Speaker 2: So the F one I grew up with. When we 65 00:04:23,756 --> 00:04:25,956 Speaker 2: look at that, back at that, what are the things 66 00:04:26,036 --> 00:04:28,276 Speaker 2: that needed improvement? Why do we have to bring in 67 00:04:28,316 --> 00:04:31,676 Speaker 2: technology into a sport like this? Who wants to go there? 68 00:04:32,036 --> 00:04:32,316 Speaker 3: Ah? 69 00:04:32,356 --> 00:04:33,276 Speaker 1: Well, I start. 70 00:04:34,276 --> 00:04:37,196 Speaker 4: I grew up with the same experience Malcolm, and watching 71 00:04:37,236 --> 00:04:41,716 Speaker 4: it on television was probably at that time the probably 72 00:04:41,996 --> 00:04:46,836 Speaker 4: the best experience was really hard to follow. Cars and 73 00:04:46,956 --> 00:04:49,716 Speaker 4: drivers were on their own, they made their own decisions, 74 00:04:49,756 --> 00:04:53,116 Speaker 4: it was all It was all a sports where it 75 00:04:53,156 --> 00:04:55,436 Speaker 4: came down to the engines and the power and the 76 00:04:55,556 --> 00:04:59,996 Speaker 4: drivers making all this. But today, with technology, it's transformed dramatically, 77 00:05:01,436 --> 00:05:04,036 Speaker 4: and I would say what Timbobol is doing here at 78 00:05:04,396 --> 00:05:09,076 Speaker 4: the Las Vegas Grand Prix is to bring that experience, 79 00:05:09,236 --> 00:05:11,676 Speaker 4: first of all, a lot more viewers in a completely 80 00:05:11,716 --> 00:05:12,316 Speaker 4: different way. 81 00:05:12,476 --> 00:05:14,276 Speaker 2: I just want to dwell on this point for a moment. 82 00:05:14,756 --> 00:05:20,716 Speaker 2: So the fan experience back then was at a remove. 83 00:05:21,716 --> 00:05:26,236 Speaker 2: It was relatively opaque, hard to figure out what's going on, 84 00:05:26,756 --> 00:05:29,596 Speaker 2: and so that necessarily limited the size of the audience. 85 00:05:29,636 --> 00:05:30,676 Speaker 2: Is that what we were saying, you'd have to be 86 00:05:30,716 --> 00:05:34,196 Speaker 2: a fan. I I read about F one every month, 87 00:05:34,236 --> 00:05:34,436 Speaker 2: and I. 88 00:05:37,036 --> 00:05:37,916 Speaker 1: Think about it a little bit. 89 00:05:37,996 --> 00:05:41,276 Speaker 3: You know, we used to participate, or fans could enjoy 90 00:05:41,276 --> 00:05:44,996 Speaker 3: sports sitting around the radio, and then TV brought the 91 00:05:45,036 --> 00:05:50,916 Speaker 3: ability to visually experience and celebrate and participate. And then 92 00:05:51,796 --> 00:05:54,956 Speaker 3: if you're not able to be in person at the event. 93 00:05:55,396 --> 00:05:58,876 Speaker 3: What five G is bringing to the to F one 94 00:05:59,036 --> 00:06:02,916 Speaker 3: and to Major League Baseball or to even cel GP 95 00:06:03,676 --> 00:06:09,316 Speaker 3: is accessibility. Democratizes the access for people to feel like 96 00:06:09,356 --> 00:06:11,396 Speaker 3: they're a part of the event. You can put on 97 00:06:11,476 --> 00:06:14,676 Speaker 3: an Oculus headset and you can ride the track around 98 00:06:14,676 --> 00:06:17,796 Speaker 3: which most people don't get the opportunity to do that, 99 00:06:17,916 --> 00:06:20,636 Speaker 3: and you can get a sense for what speed around 100 00:06:20,676 --> 00:06:23,676 Speaker 3: each corner is like. And technology allows you to have 101 00:06:23,836 --> 00:06:27,436 Speaker 3: a very different kind of experience with the sport we will. 102 00:06:27,476 --> 00:06:29,436 Speaker 2: That's another thing I want to dig in more, but 103 00:06:29,916 --> 00:06:32,636 Speaker 2: I just want to explain a little bit about the 104 00:06:32,676 --> 00:06:36,556 Speaker 2: technology itself before we go any further. First question is 105 00:06:37,516 --> 00:06:40,636 Speaker 2: five years ago, could we have done the exact thing 106 00:06:40,676 --> 00:06:44,756 Speaker 2: we're doing here Las Vegas? I mean, was the technology 107 00:06:44,796 --> 00:06:46,596 Speaker 2: there five years ago? No, it wasn't. 108 00:06:47,676 --> 00:06:51,636 Speaker 4: The generations of mobile technology has developed further and further, 109 00:06:51,676 --> 00:06:58,596 Speaker 4: and for the fifth generation is really about sensors, low 110 00:06:58,716 --> 00:07:03,796 Speaker 4: cost visual experience. If you look at the typical smartphone 111 00:07:03,796 --> 00:07:09,596 Speaker 4: today has cameras that are just extraordinary good. They have 112 00:07:09,956 --> 00:07:13,276 Speaker 4: processing power that is just amazing in terms of rendering 113 00:07:13,276 --> 00:07:17,556 Speaker 4: and putting things up for viewage and all that comes 114 00:07:17,556 --> 00:07:20,156 Speaker 4: with these generations and why it becomes so affordable is 115 00:07:20,196 --> 00:07:25,036 Speaker 4: because the technology is standardized. So we create this ecosystem 116 00:07:25,076 --> 00:07:27,196 Speaker 4: of technology that all the phones in the world are 117 00:07:27,276 --> 00:07:30,476 Speaker 4: using the same standard and that brings down the costs 118 00:07:30,516 --> 00:07:34,476 Speaker 4: so dramatically so and that's what's really happening. So we're 119 00:07:34,516 --> 00:07:36,676 Speaker 4: able to put sensors where we could never put them 120 00:07:36,716 --> 00:07:37,956 Speaker 4: before they were too costly. 121 00:07:38,276 --> 00:07:41,116 Speaker 3: I'd also say, just if I could add the one 122 00:07:41,156 --> 00:07:43,516 Speaker 3: hundreds of thousands of sensors that are around, whether it's 123 00:07:43,556 --> 00:07:47,916 Speaker 3: for this sporting event or CELGP or for MLB, the 124 00:07:47,956 --> 00:07:51,836 Speaker 3: amount of data that's coming from those sensors, the way 125 00:07:51,876 --> 00:07:54,196 Speaker 3: that technology has evolved. What five G allows us to 126 00:07:54,236 --> 00:07:58,196 Speaker 3: do is take, you know, in CELGP, with hundreds of 127 00:07:58,796 --> 00:08:02,716 Speaker 3: sensors on boats, three hundred thousand data points that were 128 00:08:02,756 --> 00:08:05,476 Speaker 3: able to send to the cloud and have real time 129 00:08:06,316 --> 00:08:10,636 Speaker 3: experiences drivers the leads that are on the boats. They're 130 00:08:10,676 --> 00:08:13,516 Speaker 3: able to get that data and information has there in 131 00:08:13,556 --> 00:08:17,036 Speaker 3: the middle of doing sixty nats. We didn't before five 132 00:08:17,076 --> 00:08:19,636 Speaker 3: g We weren't able to get that kind of data 133 00:08:19,796 --> 00:08:22,596 Speaker 3: real time. To me, that's one of the exciting things 134 00:08:22,156 --> 00:08:25,316 Speaker 3: because we now have this speed and the latency where 135 00:08:25,356 --> 00:08:27,116 Speaker 3: we can actually participate real time. 136 00:08:27,156 --> 00:08:28,396 Speaker 1: I think that's pretty cool. 137 00:08:28,916 --> 00:08:33,356 Speaker 2: Emily, has there ever been a Grand Prix event that 138 00:08:33,476 --> 00:08:37,676 Speaker 2: approaches this Las Vegas One in terms of the kind 139 00:08:37,676 --> 00:08:39,156 Speaker 2: of technological sophistication. 140 00:08:39,436 --> 00:08:42,516 Speaker 5: No, I mean back to your original point around the seventies. Obviously, 141 00:08:42,556 --> 00:08:45,756 Speaker 5: Formula one in the Eccleston era was a technology broadcast 142 00:08:45,756 --> 00:08:48,516 Speaker 5: and media company. At it's heart, they are their own broadcaster. 143 00:08:48,676 --> 00:08:50,956 Speaker 5: So we're a very different business to say the NFL 144 00:08:51,036 --> 00:08:53,676 Speaker 5: or the NBA, where we do all of our own cameras, 145 00:08:53,716 --> 00:08:55,276 Speaker 5: we do all of our own filming, We have our 146 00:08:55,276 --> 00:08:57,716 Speaker 5: own if so, everything that you see in Vegas this 147 00:08:57,796 --> 00:09:01,996 Speaker 5: weekend is actually being filmed locally by the Formula one 148 00:09:02,036 --> 00:09:05,076 Speaker 5: team is sent back to our offices in Biggin Hill, 149 00:09:05,156 --> 00:09:07,476 Speaker 5: Kent in London and projected out to our one hundred 150 00:09:07,476 --> 00:09:11,556 Speaker 5: and seventy broadcast partners globally. So we're already quite technologically 151 00:09:11,596 --> 00:09:14,196 Speaker 5: advanced with respect to how we operate as a business. 152 00:09:14,356 --> 00:09:17,876 Speaker 5: So from that point of view to alreadier question around 153 00:09:17,876 --> 00:09:20,476 Speaker 5: how the sport has evolved. Formula one was bought by 154 00:09:20,556 --> 00:09:23,956 Speaker 5: Liberty Media in twenty seventeen and the brief was, we 155 00:09:23,996 --> 00:09:25,356 Speaker 5: want to take this up and notch, we want to 156 00:09:25,356 --> 00:09:26,916 Speaker 5: take it to the next level. How do we make 157 00:09:26,956 --> 00:09:30,076 Speaker 5: sure that we create the ultimate fan experience. So when 158 00:09:30,076 --> 00:09:32,196 Speaker 5: I first moved here about two years ago and started 159 00:09:32,236 --> 00:09:34,156 Speaker 5: working on some of this stuff, we actually mapped out 160 00:09:34,196 --> 00:09:36,876 Speaker 5: who our ideal sponsors and partners would be to create 161 00:09:36,916 --> 00:09:39,396 Speaker 5: that fan experience, and at the top of that list 162 00:09:39,556 --> 00:09:43,676 Speaker 5: was T Mobile. You know, from a technology standpoint, how 163 00:09:43,676 --> 00:09:46,436 Speaker 5: do we get them to help us create this experience 164 00:09:46,476 --> 00:09:48,676 Speaker 5: of which we have fan connected events, And I remember 165 00:09:48,716 --> 00:09:51,276 Speaker 5: sitting in meetings in London saying, how do we bring 166 00:09:51,316 --> 00:09:53,836 Speaker 5: all of this together? How do we create an application 167 00:09:53,916 --> 00:09:56,836 Speaker 5: that's actually functional and good enough to get people around 168 00:09:56,876 --> 00:10:00,116 Speaker 5: a living and breathing circuit. But with respect to this weekend, 169 00:10:00,156 --> 00:10:02,236 Speaker 5: it's all been about, you know, selling the benchmark for 170 00:10:02,356 --> 00:10:06,156 Speaker 5: connectivity access. It's the first time that we've done e 171 00:10:06,276 --> 00:10:09,916 Speaker 5: ticketing as Formula one, and that is completely possible without 172 00:10:09,916 --> 00:10:12,036 Speaker 5: a partner like T Mobile. So there's been all of 173 00:10:12,036 --> 00:10:15,676 Speaker 5: these different elements and then ultimately tapping into the marketing 174 00:10:15,716 --> 00:10:18,996 Speaker 5: power of a T mobile. Is it related to you know, concerts, 175 00:10:19,076 --> 00:10:21,996 Speaker 5: fan zones and engaging different audiences. So for us, you know, 176 00:10:22,116 --> 00:10:25,916 Speaker 5: it's been incredibly important and something that we've needed to 177 00:10:25,916 --> 00:10:27,596 Speaker 5: be able to be successful in Las Vegas. 178 00:10:27,876 --> 00:10:30,156 Speaker 2: So let's dig into a little bit. Let's talk about 179 00:10:30,196 --> 00:10:33,076 Speaker 2: the fan experience. What is what sorts of things are 180 00:10:33,116 --> 00:10:37,076 Speaker 2: available to the fan watching this race that transformed the 181 00:10:37,116 --> 00:10:40,436 Speaker 2: experience from them. That's one question. But before he answer 182 00:10:40,476 --> 00:10:44,396 Speaker 2: that question, tell me what you learned from other sports? 183 00:10:45,596 --> 00:10:47,796 Speaker 2: What did you bring to this sport from because I 184 00:10:47,796 --> 00:10:49,796 Speaker 2: know you've done you mentioned baseball and sailing. 185 00:10:51,436 --> 00:10:54,276 Speaker 3: Well, I'll start just from a fan experience perspective with 186 00:10:54,516 --> 00:10:57,476 Speaker 3: sale GP. First of all, they did a lot of 187 00:10:57,476 --> 00:10:59,116 Speaker 3: things about the sport and the race to make it 188 00:10:59,156 --> 00:11:01,916 Speaker 3: more accessible so they could bring in more fans, and 189 00:11:01,996 --> 00:11:05,436 Speaker 3: they did that through technology. They did that by bringing 190 00:11:05,436 --> 00:11:12,156 Speaker 3: the races closer in to the waters edge and then providing, 191 00:11:12,236 --> 00:11:15,556 Speaker 3: through the hundreds of sensors on each each boat, the 192 00:11:15,636 --> 00:11:18,356 Speaker 3: fans are able to through the app or or watching 193 00:11:18,396 --> 00:11:22,316 Speaker 3: the live broadcast, be able to see how the individual 194 00:11:22,356 --> 00:11:24,956 Speaker 3: athletes are deciding to make a turn or all jump 195 00:11:24,996 --> 00:11:27,236 Speaker 3: over to the other side of the boat at fifty knots. 196 00:11:27,396 --> 00:11:31,316 Speaker 2: I mean, I am I seeing what's going on? Yes, oh, 197 00:11:31,436 --> 00:11:34,716 Speaker 2: I have I have an image of life. 198 00:11:34,516 --> 00:11:38,156 Speaker 3: Real time, so you can see when the when the 199 00:11:38,196 --> 00:11:41,796 Speaker 3: captain of the boat decides to make a quick shift 200 00:11:41,916 --> 00:11:45,716 Speaker 3: and pivot the boat, you can see live from from 201 00:11:45,756 --> 00:11:48,236 Speaker 3: his or her camera. You can be in the race 202 00:11:48,436 --> 00:11:53,436 Speaker 3: with the athletes, and that's something that you wouldn't on 203 00:11:53,756 --> 00:11:55,636 Speaker 3: those types of boats. You would never get to have 204 00:11:55,676 --> 00:11:57,476 Speaker 3: that experience without that without technology. 205 00:11:57,676 --> 00:12:00,596 Speaker 2: So I'm interested in the when I said the lessons 206 00:12:00,596 --> 00:12:03,756 Speaker 2: that you learned from that? So what was what was 207 00:12:03,756 --> 00:12:05,996 Speaker 2: the reaction of fans? I mean, did you get the 208 00:12:06,156 --> 00:12:10,236 Speaker 2: expected bump that you you thought technology would bring you? 209 00:12:10,836 --> 00:12:10,956 Speaker 4: Well? 210 00:12:10,996 --> 00:12:15,036 Speaker 3: I think sale GP is a great example of bringing 211 00:12:15,076 --> 00:12:19,076 Speaker 3: in audiences that they're fascinated with the technology, They're fascinated 212 00:12:19,116 --> 00:12:24,316 Speaker 3: with the speed and the live experience of the race. 213 00:12:24,396 --> 00:12:28,276 Speaker 3: They start to really like who are these athletes and 214 00:12:28,356 --> 00:12:30,756 Speaker 3: learn more about them. I mean, it's a pretty incredible 215 00:12:31,836 --> 00:12:35,716 Speaker 3: league that has come from this investment in technology on 216 00:12:35,796 --> 00:12:41,396 Speaker 3: the boats. We have customers, business decision makers CTOs CIOs 217 00:12:41,436 --> 00:12:44,916 Speaker 3: that will come and look at the way that the 218 00:12:44,956 --> 00:12:48,636 Speaker 3: modems and the routers are installed, the sensors on the 219 00:12:48,636 --> 00:12:53,676 Speaker 3: boats and find business applications for their own critical infrastructure 220 00:12:53,796 --> 00:12:55,996 Speaker 3: or their own needs for super low latency if you're 221 00:12:56,276 --> 00:12:58,396 Speaker 3: CIO of a hospital in healthcare. I mean, there's so 222 00:12:58,436 --> 00:13:01,316 Speaker 3: many things that they can extrapolate from what we're learning 223 00:13:01,396 --> 00:13:04,476 Speaker 3: in the live broadcasting, moving the data to the cloud, 224 00:13:04,956 --> 00:13:08,076 Speaker 3: and how that draws in more and more people. So 225 00:13:08,156 --> 00:13:12,396 Speaker 3: for broadcasting or even for ways that technologists might think 226 00:13:12,436 --> 00:13:15,756 Speaker 3: about ways that they need to get data sooner and 227 00:13:15,796 --> 00:13:19,796 Speaker 3: faster to either their employees or to their technicians, or 228 00:13:19,836 --> 00:13:23,076 Speaker 3: to their end users or customers overall. So to be 229 00:13:23,436 --> 00:13:27,756 Speaker 3: a spectator at the MLB, and you know, maybe you 230 00:13:27,796 --> 00:13:29,276 Speaker 3: get to sit in a box, maybe you're sitting in 231 00:13:29,276 --> 00:13:32,396 Speaker 3: the stands, but with this technology, you can actually be 232 00:13:32,556 --> 00:13:35,836 Speaker 3: the batter seeing the ball coming at you. And that's 233 00:13:36,116 --> 00:13:39,076 Speaker 3: a truly unique experience for customers and fans alike. 234 00:13:39,436 --> 00:13:41,876 Speaker 4: I'll that's onto that because there's another thing you talk 235 00:13:41,956 --> 00:13:45,596 Speaker 4: about what we learned, So we see people who wants 236 00:13:45,596 --> 00:13:48,876 Speaker 4: to be on an onboard camera view or they want 237 00:13:48,916 --> 00:13:52,036 Speaker 4: to be experiencing and taking part of this and the 238 00:13:52,196 --> 00:13:55,716 Speaker 4: problem in the past as being capacity. So even during 239 00:13:55,756 --> 00:13:59,036 Speaker 4: Formula One races all over the world, it's been a 240 00:13:59,036 --> 00:14:02,476 Speaker 4: difficult part for the operators who are operating these networks 241 00:14:02,476 --> 00:14:05,396 Speaker 4: to actually be able to. 242 00:14:04,516 --> 00:14:06,916 Speaker 1: Make it happen. It looks really nice when nobody's there 243 00:14:07,556 --> 00:14:08,596 Speaker 1: and then you put. 244 00:14:08,796 --> 00:14:10,996 Speaker 4: So it's one hundred and low, yeah, buggie, but you 245 00:14:11,036 --> 00:14:13,076 Speaker 4: put one hundred and fifty thousand people there and it 246 00:14:13,116 --> 00:14:16,916 Speaker 4: looks very different. And just to give the scale of it, 247 00:14:16,996 --> 00:14:19,876 Speaker 4: like this is a three point eight mile track going 248 00:14:19,916 --> 00:14:21,316 Speaker 4: through the center of Las Vegas. 249 00:14:21,356 --> 00:14:22,636 Speaker 1: For the Las Vegas Grand Prix. 250 00:14:23,276 --> 00:14:24,996 Speaker 4: Cars are going to go two hundred and twenty miles 251 00:14:25,036 --> 00:14:29,356 Speaker 4: an hour, and we have had to put in massive capacity. 252 00:14:29,516 --> 00:14:32,076 Speaker 4: And you know, we got about fifty different sites just 253 00:14:32,116 --> 00:14:36,036 Speaker 4: covering this track and we have speeds now two hundred 254 00:14:36,076 --> 00:14:41,156 Speaker 4: and three hundred megabits per second on average. We're putting 255 00:14:41,196 --> 00:14:45,396 Speaker 4: in just this massive capacity that five g gifts compared 256 00:14:45,436 --> 00:14:47,916 Speaker 4: to forty fourgy couldn't at all, Like it was sort 257 00:14:47,956 --> 00:14:50,516 Speaker 4: of a forty thirty to forty megatives per second thing, 258 00:14:50,756 --> 00:14:52,836 Speaker 4: and here we are like ten times more. 259 00:14:53,116 --> 00:14:55,596 Speaker 5: When we first started looking at what we needed to 260 00:14:55,596 --> 00:14:59,356 Speaker 5: build this Grand Prix, a connectivity partner was number one 261 00:14:59,396 --> 00:15:01,756 Speaker 5: on our list because for us, having looked at this 262 00:15:01,836 --> 00:15:05,156 Speaker 5: through the lens of other races, we realized that being 263 00:15:05,156 --> 00:15:07,956 Speaker 5: in a living, breathing city like Las Vegas, it was 264 00:15:08,036 --> 00:15:10,796 Speaker 5: so imperative to sure that people can speak to each other. 265 00:15:11,076 --> 00:15:13,196 Speaker 5: You know, everybody is coming here, they have fans in 266 00:15:13,236 --> 00:15:15,396 Speaker 5: different areas. They want to know where people's seats are. 267 00:15:15,796 --> 00:15:18,596 Speaker 5: I mentioned previously that e ticketing was such a big 268 00:15:18,636 --> 00:15:21,196 Speaker 5: focus for this event, and so making sure that people 269 00:15:21,236 --> 00:15:23,356 Speaker 5: can actually get to their seats and access their seats. 270 00:15:23,356 --> 00:15:26,036 Speaker 5: So we came to T Mobile with the solution and said, 271 00:15:26,396 --> 00:15:29,356 Speaker 5: we want to create this unbelievable app that means that 272 00:15:29,556 --> 00:15:32,516 Speaker 5: no different to ways or Google Maps or what have you, 273 00:15:32,916 --> 00:15:35,196 Speaker 5: that people it whilst the track is hot, so cars 274 00:15:35,236 --> 00:15:37,676 Speaker 5: are going around the track. You could say, I'm at 275 00:15:37,676 --> 00:15:39,876 Speaker 5: the bellagio and I need to get to the T 276 00:15:40,076 --> 00:15:42,636 Speaker 5: Mobile zone in this grandstand, and it creates a live 277 00:15:42,876 --> 00:15:46,756 Speaker 5: platform of which you know exactly the walking path, and 278 00:15:46,796 --> 00:15:48,876 Speaker 5: that's just not been done before, not just in a 279 00:15:48,956 --> 00:15:51,596 Speaker 5: normal circuit, but you know in formula one generally, and 280 00:15:51,636 --> 00:15:53,916 Speaker 5: when you're here and everything is changing the whole time, 281 00:15:54,036 --> 00:15:56,836 Speaker 5: the routes change, so you need something live. That means 282 00:15:56,836 --> 00:15:58,516 Speaker 5: you can literally get from A to B in the 283 00:15:58,556 --> 00:15:59,836 Speaker 5: shortest possible route. 284 00:16:00,436 --> 00:16:03,556 Speaker 4: The connectivity challenge for us was really the size of 285 00:16:03,596 --> 00:16:06,196 Speaker 4: the event and also that we are in the middle 286 00:16:06,236 --> 00:16:09,036 Speaker 4: of a business early. It's all about you can hear 287 00:16:09,196 --> 00:16:14,676 Speaker 4: the busy seas, but it's all about doing multiple things 288 00:16:14,676 --> 00:16:17,276 Speaker 4: here at the same time. One of course, fan experience, 289 00:16:17,396 --> 00:16:20,676 Speaker 4: t mobiles, customers, everybody who's here experiencing that. 290 00:16:21,756 --> 00:16:24,796 Speaker 1: But it's also about navigation, finding seats. 291 00:16:24,916 --> 00:16:29,596 Speaker 4: Being able to purchase items out of points of sale, 292 00:16:30,156 --> 00:16:32,236 Speaker 4: all of this on one platform. 293 00:16:32,356 --> 00:16:34,396 Speaker 1: And that's why five year technology is good. 294 00:16:34,436 --> 00:16:37,116 Speaker 4: It will give you the opportunity to build apps that 295 00:16:37,156 --> 00:16:40,436 Speaker 4: can connect all kinds of stuff on this five year platform. 296 00:16:40,676 --> 00:16:42,476 Speaker 4: That's the challenge that we took and that's what we 297 00:16:42,516 --> 00:16:44,916 Speaker 4: have built here in Las Vegas at this Grand Prix. 298 00:16:45,316 --> 00:16:48,156 Speaker 3: You know something that was funny that because it's now 299 00:16:48,236 --> 00:16:51,076 Speaker 3: real time and broadcasts and you're turning on the conversations 300 00:16:51,076 --> 00:16:52,916 Speaker 3: that they're having. I mean, it's great for fans, they 301 00:16:52,916 --> 00:16:55,836 Speaker 3: love it, but it's live broadcasts, yes, and so if 302 00:16:55,836 --> 00:17:03,796 Speaker 3: they're swearing, they penalized, and so there's like this constant 303 00:17:03,876 --> 00:17:06,916 Speaker 3: to the athlete, like you cannot swear in this live, 304 00:17:07,196 --> 00:17:09,476 Speaker 3: high intense competition. We know. 305 00:17:09,876 --> 00:17:14,676 Speaker 5: I just fortunately there's the terminology that people know about, 306 00:17:14,716 --> 00:17:16,916 Speaker 5: so I think box box has become like a globally 307 00:17:16,956 --> 00:17:20,996 Speaker 5: recognized term, which box box means pit stop. But it's 308 00:17:21,236 --> 00:17:23,836 Speaker 5: all part of the again, the strategy discussion of they 309 00:17:23,836 --> 00:17:26,636 Speaker 5: don't want it to become this whole conversation. So we're 310 00:17:26,676 --> 00:17:28,236 Speaker 5: here a lot of the time when the drivers are 311 00:17:28,236 --> 00:17:30,756 Speaker 5: speaking with the team principles, you know, Plan A through 312 00:17:30,796 --> 00:17:34,556 Speaker 5: to Plan F. Obviously they get to pick each tire 313 00:17:34,596 --> 00:17:37,276 Speaker 5: compound and they make quite big decisions around that and 314 00:17:37,276 --> 00:17:40,076 Speaker 5: that's all run through tire blankets and heat technology in 315 00:17:40,156 --> 00:17:42,916 Speaker 5: the garages. So when you're building a racetrack the way 316 00:17:42,916 --> 00:17:44,516 Speaker 5: we have, and I don't know if any of you 317 00:17:44,556 --> 00:17:46,996 Speaker 5: have seen, but we've obviously built this new pit building, 318 00:17:47,916 --> 00:17:52,276 Speaker 5: we've put in really great technology, obviously really advanced services 319 00:17:52,316 --> 00:17:54,876 Speaker 5: from T Mobile to help us perform that, and that 320 00:17:54,916 --> 00:17:58,076 Speaker 5: building will be something that is a multifunctional facility year round. 321 00:17:58,396 --> 00:18:00,236 Speaker 5: So we've had to be very very flexible. But it 322 00:18:00,236 --> 00:18:02,836 Speaker 5: all fits back to obviously, how do we make sure 323 00:18:02,876 --> 00:18:05,516 Speaker 5: that we're getting you know, even setting this up, making 324 00:18:05,516 --> 00:18:08,596 Speaker 5: sure that the right amount of cable to go up 325 00:18:08,596 --> 00:18:10,956 Speaker 5: into all the different hospitality suites to make sure that 326 00:18:10,996 --> 00:18:13,156 Speaker 5: the broadcast links the whole way through the circuit, the 327 00:18:13,196 --> 00:18:15,756 Speaker 5: fan TV, making sure that what's happening at the t 328 00:18:15,876 --> 00:18:18,316 Speaker 5: Bobile zone. So I think we've got J Balvin performing 329 00:18:18,316 --> 00:18:20,676 Speaker 5: on Saturday night is being shown on the big screens 330 00:18:20,996 --> 00:18:23,436 Speaker 5: in the main grandstand and linking that whole thing together. 331 00:18:23,516 --> 00:18:26,036 Speaker 5: So again, like I know, we're kind of jumping around, 332 00:18:26,076 --> 00:18:28,276 Speaker 5: but there is just so much bringing it all together. 333 00:18:29,316 --> 00:18:31,196 Speaker 5: And again it comes back to making sure that the 334 00:18:31,556 --> 00:18:34,076 Speaker 5: partnership here is just completely on point to make sure 335 00:18:34,076 --> 00:18:35,476 Speaker 5: that we've got things all in the right place. 336 00:18:35,796 --> 00:18:41,876 Speaker 2: So let's just talk about the information that's being transmitted 337 00:18:41,956 --> 00:18:43,836 Speaker 2: from the car to. 338 00:18:45,356 --> 00:18:45,996 Speaker 1: The audience. 339 00:18:46,556 --> 00:18:48,716 Speaker 2: So what am I? What can I? What are those 340 00:18:48,756 --> 00:18:53,796 Speaker 2: sensors telling a fan about an individual art and beyond the. 341 00:18:53,756 --> 00:18:57,716 Speaker 5: Track, Again, it really depends on the broadcast. But you'll 342 00:18:57,756 --> 00:19:01,676 Speaker 5: see that there's time, there's telemetry, there's the distance between 343 00:19:01,676 --> 00:19:04,236 Speaker 5: each of the different cars. It can come down to 344 00:19:04,956 --> 00:19:07,156 Speaker 5: a tenth of a second at points as to whether 345 00:19:07,196 --> 00:19:12,956 Speaker 5: something happens. Is speed data, there's win data. 346 00:19:13,116 --> 00:19:16,796 Speaker 2: So the idea though, is that the fan watching either 347 00:19:16,876 --> 00:19:20,076 Speaker 2: at home or here in Las Vegas will have their 348 00:19:20,116 --> 00:19:23,636 Speaker 2: phone open with the app, and on that app is 349 00:19:23,636 --> 00:19:26,716 Speaker 2: available a kind of it's almost like your own personal 350 00:19:27,196 --> 00:19:31,076 Speaker 2: color commentator or something, but it's data. It's it's data 351 00:19:31,076 --> 00:19:33,356 Speaker 2: commentary essentially on the race it is. 352 00:19:33,396 --> 00:19:35,396 Speaker 4: And I will just I mean, I'm a big Formula 353 00:19:35,396 --> 00:19:37,636 Speaker 4: one fan, so I've watched, I watched. I use the 354 00:19:37,676 --> 00:19:39,596 Speaker 4: app all the time, and what I use it for 355 00:19:39,716 --> 00:19:42,356 Speaker 4: is to know where all the drivers are. So for example, 356 00:19:42,396 --> 00:19:44,796 Speaker 4: you get this real time feed where you know exactly 357 00:19:44,796 --> 00:19:47,796 Speaker 4: where they are if they are overtaking events or something 358 00:19:47,836 --> 00:19:50,316 Speaker 4: exciting going on, and all that has to be really 359 00:19:50,356 --> 00:19:53,036 Speaker 4: real time because when you are watching this thing, they 360 00:19:53,116 --> 00:19:57,156 Speaker 4: pass you very very fast as cards, right, and you 361 00:19:57,436 --> 00:19:58,916 Speaker 4: have to be interacting with that. 362 00:19:59,316 --> 00:20:02,556 Speaker 5: And F one F one TV app as well. So 363 00:20:02,636 --> 00:20:05,156 Speaker 5: that's the event app which Tamobove helped us build. And 364 00:20:05,156 --> 00:20:07,996 Speaker 5: then we've integrated the F one TV so that to 365 00:20:08,076 --> 00:20:10,716 Speaker 5: your point, people can say in the groundstands, we don't 366 00:20:10,756 --> 00:20:12,596 Speaker 5: have to put up as many big screens all around 367 00:20:12,636 --> 00:20:14,476 Speaker 5: the circuit. So you go through to the F one 368 00:20:14,556 --> 00:20:16,916 Speaker 5: Las Vegas Grand Prix app presented by T Mobile. You 369 00:20:16,916 --> 00:20:18,756 Speaker 5: push a button takes you through to F one TV 370 00:20:19,116 --> 00:20:21,876 Speaker 5: and then you can watch the live race on your phone. Obviously, 371 00:20:21,996 --> 00:20:24,956 Speaker 5: F one is a very strange consumer watching sport to 372 00:20:24,996 --> 00:20:27,156 Speaker 5: the extent of which the car goes pass so quickly 373 00:20:27,196 --> 00:20:28,916 Speaker 5: that you want to see what's happening on the other 374 00:20:28,956 --> 00:20:31,996 Speaker 5: side of the circuit. So having that ability to see 375 00:20:31,996 --> 00:20:33,916 Speaker 5: what's going on whilst you're waiting for the car to 376 00:20:33,916 --> 00:20:35,276 Speaker 5: come background is really important. 377 00:20:35,476 --> 00:20:38,116 Speaker 2: Yeah, tell me a little let's talk a little bit 378 00:20:38,156 --> 00:20:39,476 Speaker 2: about We're going to get to the athletes. But I 379 00:20:39,556 --> 00:20:41,636 Speaker 2: wanted to pause a little bit and ask the two 380 00:20:41,676 --> 00:20:48,876 Speaker 2: of you, you to T mobilers, why what was motivating 381 00:20:48,916 --> 00:20:50,956 Speaker 2: Team Mobile to be involved with it? So you've, guys 382 00:20:50,996 --> 00:20:55,756 Speaker 2: have been involved with a bunch of different sports. I'm 383 00:20:55,796 --> 00:20:58,276 Speaker 2: guessing in a way that your competitors have not. Am 384 00:20:58,676 --> 00:21:00,676 Speaker 2: I right about this? Are you guys a sports leader 385 00:21:00,716 --> 00:21:01,556 Speaker 2: in five G? 386 00:21:02,876 --> 00:21:07,476 Speaker 4: I think for us, first of all, to be able 387 00:21:07,516 --> 00:21:10,476 Speaker 4: to build what we believe is not only the United 388 00:21:10,516 --> 00:21:13,036 Speaker 4: States best five network, actually in the world, the best 389 00:21:13,116 --> 00:21:16,196 Speaker 4: five G network. It's we are covering about three hundred 390 00:21:16,236 --> 00:21:18,836 Speaker 4: and thirty million of the US population ninety eight percent 391 00:21:19,276 --> 00:21:22,836 Speaker 4: with five G. A lot of that is covered what 392 00:21:22,876 --> 00:21:25,676 Speaker 4: we call these ultracapacity Now it's get a bit technical, 393 00:21:25,676 --> 00:21:28,356 Speaker 4: but the ultracapacity is where you get ten times fifteen 394 00:21:28,396 --> 00:21:33,356 Speaker 4: times better, better experience and speeds. We are looking for 395 00:21:33,476 --> 00:21:38,516 Speaker 4: possibilities for this technology to transform things and transforming what 396 00:21:38,676 --> 00:21:42,196 Speaker 4: enterprises can do, and there is a massive interest for 397 00:21:42,316 --> 00:21:45,516 Speaker 4: how can this technology be used. Obviously, sport is a 398 00:21:45,596 --> 00:21:48,756 Speaker 4: great way to demonstrate that because here we get both 399 00:21:48,756 --> 00:21:51,156 Speaker 4: the sensor technology that we talked about, we get all 400 00:21:51,196 --> 00:21:54,836 Speaker 4: the visual experiences that we can create, the evolution of 401 00:21:54,876 --> 00:22:00,116 Speaker 4: smartphones being supported by completely new new stuff. And the 402 00:22:00,116 --> 00:22:02,636 Speaker 4: more we engage in these kind of events, the more 403 00:22:02,676 --> 00:22:06,676 Speaker 4: we also learn ourselves how we need to set the 404 00:22:06,756 --> 00:22:07,596 Speaker 4: networks up. 405 00:22:09,156 --> 00:22:12,156 Speaker 3: I mean, because I mean, let's let's be let's be honest. 406 00:22:12,436 --> 00:22:12,956 Speaker 1: It's fun. 407 00:22:13,316 --> 00:22:16,636 Speaker 3: It's really cool to be able to bring fans in 408 00:22:16,716 --> 00:22:19,956 Speaker 3: and to and I said this earlier, but to like 409 00:22:20,356 --> 00:22:24,356 Speaker 3: democratize the experience for people who may not have access 410 00:22:24,516 --> 00:22:28,476 Speaker 3: or don't have whatever the limitation is, whether it's physical 411 00:22:28,516 --> 00:22:31,636 Speaker 3: limitations or whether it's financial limitations, but to be able 412 00:22:31,636 --> 00:22:34,196 Speaker 3: to bring people in and create community and excitement and 413 00:22:34,316 --> 00:22:38,676 Speaker 3: entertainment around sporting events that people love, where there's heroes 414 00:22:38,716 --> 00:22:41,796 Speaker 3: and losers and winners. I mean, it's it's fun. From 415 00:22:41,796 --> 00:22:46,676 Speaker 3: a technology standpoint, what I find is CTO CIOs are saying, look, 416 00:22:46,676 --> 00:22:49,756 Speaker 3: I've got major cost transformation that I need to go through. 417 00:22:50,076 --> 00:22:53,436 Speaker 3: I've got moving all of my data to the cloud. 418 00:22:53,516 --> 00:22:55,836 Speaker 3: And what's going to help me in my process of 419 00:22:55,876 --> 00:23:00,116 Speaker 3: digital transformation? And five G is the technology that solves 420 00:23:00,236 --> 00:23:04,996 Speaker 3: the cost and the data issues that are facing CIOs 421 00:23:04,996 --> 00:23:07,916 Speaker 3: and CTOs, whether it's sports or whether it's any other 422 00:23:07,996 --> 00:23:13,396 Speaker 3: vertical throughout industry. Being able to designate particular bands of 423 00:23:13,436 --> 00:23:16,636 Speaker 3: spectrum for particular experiences. We're the only one in the 424 00:23:16,716 --> 00:23:18,556 Speaker 3: US right now today that's able to do that. So 425 00:23:18,636 --> 00:23:21,356 Speaker 3: it means that this is an area where we can 426 00:23:21,396 --> 00:23:25,756 Speaker 3: come and play and deliver a live, real today experience, 427 00:23:25,836 --> 00:23:28,596 Speaker 3: not a theoretical one in the future. So I think 428 00:23:28,636 --> 00:23:32,076 Speaker 3: that puts us in a place where with the partners 429 00:23:32,236 --> 00:23:36,316 Speaker 3: like like Las Vegas Grand Prix, we're ready now and 430 00:23:36,516 --> 00:23:38,356 Speaker 3: we can make this experience come to life. 431 00:23:38,436 --> 00:23:40,676 Speaker 2: Yeah, it does. You know that's funny because I was 432 00:23:40,716 --> 00:23:44,156 Speaker 2: watching not that long ago. I was watching a golf 433 00:23:44,196 --> 00:23:48,116 Speaker 2: match and there was a rain delay, and they had 434 00:23:48,116 --> 00:23:53,316 Speaker 2: that thing where they had those little risk monitors on 435 00:23:53,436 --> 00:23:57,196 Speaker 2: the golfers and they were trans they were transmitting the 436 00:23:57,236 --> 00:23:59,956 Speaker 2: data in real time to the TV audience. And Rory 437 00:24:00,676 --> 00:24:04,996 Speaker 2: McIlroy is just practicing his drives the tea, waiting for 438 00:24:05,036 --> 00:24:07,156 Speaker 2: the range layer to be over, and they're tracking his 439 00:24:07,156 --> 00:24:09,596 Speaker 2: heart rate and it is whatever it normally and then 440 00:24:09,636 --> 00:24:12,236 Speaker 2: suddenly it's spikes and you all of a sudden, I 441 00:24:12,276 --> 00:24:17,116 Speaker 2: had this insight into the athleteses, Like even Rory McElroy 442 00:24:17,276 --> 00:24:22,636 Speaker 2: has this surge of like something adrenaline, excitement, tension when 443 00:24:22,636 --> 00:24:26,556 Speaker 2: he's hitting a practice drive off the tee. Like, I 444 00:24:26,596 --> 00:24:29,756 Speaker 2: had that insight in this stuff. Really can it's giving 445 00:24:29,836 --> 00:24:33,516 Speaker 2: us It's not, it's adding a whole new dimension to 446 00:24:33,596 --> 00:24:36,716 Speaker 2: the to the fan experience. It's like a whole all 447 00:24:36,756 --> 00:24:39,156 Speaker 2: of a sudden, I have insight into his inner psychology, 448 00:24:39,276 --> 00:24:40,916 Speaker 2: inner psychology. 449 00:24:40,276 --> 00:24:40,836 Speaker 1: In that moment. 450 00:24:41,116 --> 00:24:45,196 Speaker 3: Think about your your runner. Think about if I have 451 00:24:45,316 --> 00:24:48,396 Speaker 3: access to your Strava app. I'm assuming Strata. 452 00:24:48,196 --> 00:24:49,276 Speaker 2: My Strava's public. 453 00:24:50,036 --> 00:24:51,236 Speaker 1: Yeah, so think of what I. 454 00:24:51,196 --> 00:24:55,356 Speaker 3: Can know about how you perform on hills or particular 455 00:24:55,436 --> 00:25:00,316 Speaker 3: race runs. I mean, connectivity has allowed us to know 456 00:25:00,916 --> 00:25:05,276 Speaker 3: and form community and even compete if we're not professional 457 00:25:05,356 --> 00:25:08,436 Speaker 3: athletes in a way that we didn't get to before. 458 00:25:08,476 --> 00:25:10,836 Speaker 3: What Faijib bring to it, and what we hope is 459 00:25:11,236 --> 00:25:13,836 Speaker 3: that in those times where you want live data and 460 00:25:13,916 --> 00:25:18,196 Speaker 3: interaction like you just described watching Rory, that we can 461 00:25:18,236 --> 00:25:21,196 Speaker 3: make that even more exciting and accessible for people. 462 00:25:22,276 --> 00:25:33,916 Speaker 2: We'll be right back with more from Las Vegas. We're back. 463 00:25:34,516 --> 00:25:37,676 Speaker 2: Let's switch gears and talk a little bit about what 464 00:25:37,716 --> 00:25:43,196 Speaker 2: this means for the for the drivers and their team specifically, 465 00:25:43,276 --> 00:25:46,596 Speaker 2: so not the fan experience, but how does this kind 466 00:25:46,596 --> 00:25:51,036 Speaker 2: of five G connectivity change what the teams themselves are doing. 467 00:25:51,436 --> 00:25:52,956 Speaker 2: What are the opportunities here? 468 00:25:53,796 --> 00:25:57,236 Speaker 4: It is really about that latency and giving information that 469 00:25:57,436 --> 00:26:00,796 Speaker 4: any sports has never really have access to before. It's 470 00:26:00,876 --> 00:26:03,556 Speaker 4: just going to push the boundaries on performance and being 471 00:26:03,596 --> 00:26:05,996 Speaker 4: able to do things that people have not been able 472 00:26:06,036 --> 00:26:09,116 Speaker 4: to do before. We love it because it demons. 473 00:26:09,516 --> 00:26:12,676 Speaker 2: Give me, give me a for example of how a 474 00:26:12,676 --> 00:26:15,236 Speaker 2: bit of data might push a boundary of performance. To 475 00:26:15,276 --> 00:26:18,156 Speaker 2: use a sailing example, I could collect every bit of 476 00:26:18,236 --> 00:26:20,836 Speaker 2: data about the performance of my boat, the win, the 477 00:26:20,916 --> 00:26:22,436 Speaker 2: speed of the real time. 478 00:26:22,556 --> 00:26:25,196 Speaker 3: So the coach for the team actually is on the shore, 479 00:26:25,756 --> 00:26:29,516 Speaker 3: and then the captain receives instructions from the coach, so 480 00:26:29,556 --> 00:26:32,316 Speaker 3: they'll take a number of I mean it's just a 481 00:26:32,316 --> 00:26:34,836 Speaker 3: complex amount of data, whether it's win speed, or whether 482 00:26:34,876 --> 00:26:36,996 Speaker 3: it's where the other boat is situated, or something that 483 00:26:36,996 --> 00:26:39,756 Speaker 3: they know in particular about the team. Hey, this team 484 00:26:39,796 --> 00:26:43,516 Speaker 3: really struggles whenever you're at fifty knots and you've got 485 00:26:43,516 --> 00:26:45,596 Speaker 3: to do a quick turn. So we're going to give 486 00:26:45,636 --> 00:26:49,876 Speaker 3: them the data that they need in order to you know, 487 00:26:49,916 --> 00:26:50,636 Speaker 3: not overcare. 488 00:26:50,676 --> 00:26:51,516 Speaker 1: I have done the moment. 489 00:26:51,596 --> 00:26:55,756 Speaker 2: I've done an analysis beforehand of my competitors based on 490 00:26:55,876 --> 00:27:00,076 Speaker 2: data collected in right of my competitors' tendency strengths, weaknesses, 491 00:27:00,396 --> 00:27:03,956 Speaker 2: and then I'm feeding that data back into the stream 492 00:27:03,996 --> 00:27:05,716 Speaker 2: that's coming in real time and helping. 493 00:27:05,876 --> 00:27:07,316 Speaker 1: Yeah, and we're just learning how AI. 494 00:27:07,996 --> 00:27:09,796 Speaker 3: We're just learning how AI can help us get better 495 00:27:09,876 --> 00:27:12,956 Speaker 3: and better at taking I mean, three hundred thousand data 496 00:27:12,956 --> 00:27:15,236 Speaker 3: points is a lot for even if you're the most 497 00:27:15,236 --> 00:27:18,356 Speaker 3: dedicated coach and team to go through. But we're just 498 00:27:18,436 --> 00:27:20,636 Speaker 3: learning like how to how to use AI to be 499 00:27:20,676 --> 00:27:24,196 Speaker 3: able to give you the very best kind of critical 500 00:27:24,436 --> 00:27:27,396 Speaker 3: data points for instruction and for coaching. We're doing the 501 00:27:27,436 --> 00:27:31,036 Speaker 3: same with with PJ of America, so they're working with 502 00:27:31,156 --> 00:27:34,116 Speaker 3: T Mobile to take all of the data about the 503 00:27:34,196 --> 00:27:38,876 Speaker 3: mechanisms of of of a golfer and using AI in 504 00:27:38,956 --> 00:27:44,996 Speaker 3: the practice facility, in the in the studio to give 505 00:27:45,036 --> 00:27:48,996 Speaker 3: them much better understanding about how you perform while you're 506 00:27:49,036 --> 00:27:52,156 Speaker 3: actually competing, how you perform in your practices where there's differences. 507 00:27:52,556 --> 00:27:56,796 Speaker 2: Get to pick another sport that would benefit as much 508 00:27:56,916 --> 00:28:01,596 Speaker 2: or or even more from being souped up with five 509 00:28:01,676 --> 00:28:04,596 Speaker 2: with T mobile five g what would be your where 510 00:28:04,596 --> 00:28:08,076 Speaker 2: would you go next? Like wave a magic wand which 511 00:28:08,116 --> 00:28:08,756 Speaker 2: one do you want it? 512 00:28:09,356 --> 00:28:10,836 Speaker 1: Well, we we do a lot. 513 00:28:11,116 --> 00:28:14,796 Speaker 4: I think the coolest ones is where we actually have 514 00:28:14,836 --> 00:28:21,436 Speaker 4: a larger area, a coverage thing going and and and 515 00:28:21,436 --> 00:28:25,316 Speaker 4: and Cali mentioned the golf, for example, is a good experience. 516 00:28:27,116 --> 00:28:28,636 Speaker 2: A marathon is a great example of. 517 00:28:30,596 --> 00:28:31,876 Speaker 1: Because a large area. 518 00:28:31,956 --> 00:28:36,156 Speaker 2: And the TV experience is so subpar. You can only 519 00:28:36,236 --> 00:28:40,676 Speaker 2: ever in the New York Marathon, the two women were locked. 520 00:28:41,756 --> 00:28:45,276 Speaker 2: They were flat out even with eight hurred meters to go, 521 00:28:45,596 --> 00:28:48,476 Speaker 2: and they cut away to show the man who was 522 00:28:48,996 --> 00:28:51,916 Speaker 2: like two miles in the finish and had two minutes 523 00:28:51,996 --> 00:28:54,436 Speaker 2: up on his competitor, And I was every running fan 524 00:28:54,476 --> 00:28:57,236 Speaker 2: in the world just said, what are you? But that's 525 00:28:57,276 --> 00:29:01,116 Speaker 2: what they have only one Yeah, they have opportunity and 526 00:29:01,156 --> 00:29:03,316 Speaker 2: with what you what we needed was an app which 527 00:29:03,436 --> 00:29:05,596 Speaker 2: allowed us to move around and see who we wanted 528 00:29:05,596 --> 00:29:05,956 Speaker 2: to see. 529 00:29:06,076 --> 00:29:07,116 Speaker 1: And that's right. 530 00:29:07,276 --> 00:29:11,156 Speaker 2: Could anyone could you clear a situation if you have 531 00:29:11,196 --> 00:29:14,196 Speaker 2: ten thousand winners in the field where if they wanted to, 532 00:29:14,356 --> 00:29:17,076 Speaker 2: every athlete could have a little have census so their 533 00:29:17,076 --> 00:29:19,556 Speaker 2: family could watch them throughout the entire race on it. 534 00:29:19,676 --> 00:29:23,116 Speaker 4: Yeah, with five UK you could do that. Yeah, this 535 00:29:23,276 --> 00:29:24,596 Speaker 4: massive capacity, what are you doing? 536 00:29:24,636 --> 00:29:24,876 Speaker 1: What do you. 537 00:29:27,396 --> 00:29:28,156 Speaker 2: How huge is this? 538 00:29:28,876 --> 00:29:31,476 Speaker 4: It is gonna it's going to change. It's going to 539 00:29:31,596 --> 00:29:34,796 Speaker 4: change a lot of sports events. And I believe and 540 00:29:34,876 --> 00:29:38,556 Speaker 4: Kelly said very well about the democratization. It's really going 541 00:29:38,636 --> 00:29:43,196 Speaker 4: to happen through events that are not only super super events, 542 00:29:43,236 --> 00:29:46,316 Speaker 4: but even smaller like local events are going to change. 543 00:29:46,716 --> 00:29:50,276 Speaker 2: Yeah. I watched a friend's kid run across country the 544 00:29:50,276 --> 00:29:54,556 Speaker 2: other day with a drone. The school cross country meet 545 00:29:54,596 --> 00:29:56,676 Speaker 2: had a drone just followed. It wasn't I mean, it 546 00:29:56,716 --> 00:29:59,196 Speaker 2: wasn't the best school event. I mean it was a 547 00:29:59,596 --> 00:30:00,076 Speaker 2: school event. 548 00:30:01,316 --> 00:30:05,796 Speaker 3: There's a company out of Tel Aviv that has a 549 00:30:05,916 --> 00:30:08,876 Speaker 3: sort of plug in play solution for parents to be 550 00:30:08,916 --> 00:30:12,716 Speaker 3: able to set up through sixty cameras at their kids 551 00:30:12,836 --> 00:30:18,116 Speaker 3: sporting events and then gives them also so the connectivity 552 00:30:18,116 --> 00:30:20,196 Speaker 3: and the data to be able to get the capture 553 00:30:20,196 --> 00:30:23,676 Speaker 3: the whole event and then gives them the ability to 554 00:30:23,716 --> 00:30:26,676 Speaker 3: kind of build their own broadcast, build their own production 555 00:30:27,356 --> 00:30:29,996 Speaker 3: of what that sporting event looks like, and then they 556 00:30:29,996 --> 00:30:32,116 Speaker 3: can they can create their own video and then they 557 00:30:32,116 --> 00:30:35,476 Speaker 3: can send it to friends and family or to college recruiters. 558 00:30:36,356 --> 00:30:38,116 Speaker 3: You know, obviously they can't get to all the games 559 00:30:38,196 --> 00:30:39,716 Speaker 3: or if you're from a small town, you've got the 560 00:30:39,796 --> 00:30:40,596 Speaker 3: superstar kid. 561 00:30:41,196 --> 00:30:42,636 Speaker 1: And I thought that was pretty cool. 562 00:30:42,676 --> 00:30:44,636 Speaker 2: Is this an excuse so that parents never have to 563 00:30:44,676 --> 00:30:48,436 Speaker 2: go to games again? You could? This could this will? 564 00:30:48,476 --> 00:30:51,076 Speaker 2: This will improve American productivity by life? 565 00:30:52,556 --> 00:30:52,756 Speaker 1: Yeah. 566 00:30:53,916 --> 00:30:59,516 Speaker 2: It On that note, I think we should. That's a 567 00:30:59,516 --> 00:31:03,036 Speaker 2: great way to end. But this has been really fun 568 00:31:03,236 --> 00:31:08,436 Speaker 2: and incredibly illuminating, and it's just I think it's so 569 00:31:08,476 --> 00:31:11,676 Speaker 2: exciting to say about how you know, we're present at 570 00:31:11,676 --> 00:31:13,916 Speaker 2: the creation here in Las Vegas. This is the dawn 571 00:31:13,996 --> 00:31:19,876 Speaker 2: of a completely new era in the in the fan experience. 572 00:31:21,156 --> 00:31:22,076 Speaker 2: Thank you all so much. 573 00:31:22,396 --> 00:31:23,436 Speaker 1: Thank you. 574 00:31:25,436 --> 00:31:28,156 Speaker 2: One more thing. Before I left, they surprised me with 575 00:31:28,196 --> 00:31:31,996 Speaker 2: a sneak peek of the racetrack on the Oculus VR headset. 576 00:31:32,356 --> 00:31:35,676 Speaker 2: It's a three hundred and sixty degree immersive view of 577 00:31:35,716 --> 00:31:39,276 Speaker 2: the Las Vegas Grand Prix Street circuit that fans will 578 00:31:39,316 --> 00:31:42,756 Speaker 2: be able to see on the app. This footage is 579 00:31:42,756 --> 00:31:48,556 Speaker 2: filmed in eight K using five G connected cameras. It's 580 00:31:48,596 --> 00:31:52,356 Speaker 2: incredibly realistic to be in the driver's seat as the 581 00:31:52,396 --> 00:31:55,836 Speaker 2: car goes around the circuit. All right, I'm putting this on. 582 00:31:55,996 --> 00:32:01,716 Speaker 2: Hold on, hold on, okay, it's just starting up. Oh 583 00:32:01,756 --> 00:32:06,996 Speaker 2: my goodness, we're gona have to turn. So we're we're 584 00:32:07,076 --> 00:32:10,796 Speaker 2: we're behind the pace car at the moment. Oh my god, 585 00:32:10,796 --> 00:32:12,876 Speaker 2: I can look down. I'm looking down at his head. 586 00:32:13,996 --> 00:32:15,036 Speaker 2: The drivers. 587 00:32:16,996 --> 00:32:17,196 Speaker 3: Good. 588 00:32:17,196 --> 00:32:18,036 Speaker 2: It's so weird. 589 00:32:20,556 --> 00:32:23,556 Speaker 4: And we backhauled that whole experience and it was it 590 00:32:23,636 --> 00:32:26,756 Speaker 4: was produced on a vehicle that was moving on the track, 591 00:32:27,356 --> 00:32:31,316 Speaker 4: and then we took it out over the five D network. 592 00:32:32,196 --> 00:32:34,996 Speaker 2: Left unchecked. I'm just going to watch this forever. How much? 593 00:32:35,596 --> 00:32:38,676 Speaker 2: All right, I'm going to give up really shortly. But 594 00:32:38,716 --> 00:32:42,076 Speaker 2: this is D. That was my first ever. I've never 595 00:32:42,116 --> 00:32:45,836 Speaker 2: done that, Oh really done that before. First time for everything. 596 00:32:49,996 --> 00:32:53,116 Speaker 2: This episode was made in partnership with T Mobile for 597 00:32:53,236 --> 00:32:58,036 Speaker 2: Business and iHeartMedia. Special thanks to Kelly Field, president of 598 00:32:58,156 --> 00:33:02,116 Speaker 2: T Mobile Business Group. Off Evelson, president of Technology at 599 00:33:02,116 --> 00:33:06,116 Speaker 2: T Mobile, Emily Praser, chief Commercial Officer of the Las 600 00:33:06,156 --> 00:33:10,316 Speaker 2: Vegas Grand Prix, and the entire production crew at iHeartMedia. 601 00:33:10,956 --> 00:33:15,116 Speaker 2: This episode was produced by Ben adaff Haffrey and Tally Emlin, 602 00:33:15,916 --> 00:33:20,076 Speaker 2: editing by Sarah Nix, engineering by Nina Lawrence, and mastering 603 00:33:20,436 --> 00:33:25,476 Speaker 2: by Jake Gorski. Our executive producer is Jacob Smith. Special 604 00:33:25,516 --> 00:33:28,276 Speaker 2: thanks to Kira Posey. I'm Malcolm Gladwell.