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Speaker 1: This is the most dramatic podcast ever and iHeartRadio podcast.

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Speaker 1: Chris Harrison and Lauren z Ema coming to you from

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Speaker 1: the home office in Austin, Texas. We are opening up

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Speaker 1: the playbook for this really once in a lifetime event

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Speaker 1: that's coming this weekend. I know you've heard about it.

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Speaker 1: I know you've seen it. The Barbenheimer Weekend is upon us.

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Speaker 1: That is what they are calling the release of the

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Speaker 1: Barbie movie and the movie Oppenheimer this weekend.

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Speaker 2: I am not loving the pitting of the movies against

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Speaker 2: each other.

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Speaker 3: And I am not loving like, I don't know.

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Speaker 2: I guess it seems to me like it's just this

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Speaker 2: thing that happened because we got nothing else going on, and.

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Speaker 3: I don't know, like we love conflict, right.

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Speaker 1: Well, I don't know if they're actually being pitted against

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Speaker 1: each other. So I've beisly.

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Speaker 2: A lot of people are saying, are you gonna go

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Speaker 2: see Barbie? Are you gonna go see Oppenheimer?

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Speaker 3: And then people are saying, you can see them both.

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Speaker 1: To break this down, Christopher Nolan's dark historical drama Oppenheimer,

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Speaker 1: which talks about Robert Oppenheimer and the creation of the

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Speaker 1: atomic bomb, that is coming out the three hour epic drama,

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Speaker 1: alongside Greta Gerwig's Very Pink, very heavily promoted Barbie movie.

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Speaker 1: Both of them are coming out. Some of these theaters, though,

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Speaker 1: are offering double features. You can go watch Oppenheimer and

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Speaker 1: Barbie back to back. So it might be a rising

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Speaker 1: tide lifts all boats situation.

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Speaker 2: Well, it's funny. I had a friend text me you

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Speaker 2: just said heavily promoted Barbie. I had a friend text me, well,

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Speaker 2: I guess the strike is finally going to stop the

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Speaker 2: Barbie movie promotion.

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Speaker 3: I don't mean, look, all the stars of that movie

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Speaker 3: are great, but.

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Speaker 2: They were God, I can't even I would love to

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Speaker 2: know the marketing budget.

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Speaker 1: I have it right here, Barbie, what is it? So

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Speaker 1: the actual movie cost one hundred and forty five million dollars,

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Speaker 1: which is kind of astounding that a Barbie movie could

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Speaker 1: cost one hundred and forty five million, but it did.

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Speaker 1: Warner Brothers has reportedly put in another one hundred million

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Speaker 1: dollars to promote this movie, so it is now a

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Speaker 1: two hundred and forty five million dollar movie. And this includes,

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Speaker 1: as you said, so, because there is a strike going

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Speaker 1: on at sag Aftra that the actors Margot Robbie, Ryan

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Speaker 1: Gosling are just a few of the big stars in

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Speaker 1: this Barney movie. They're not allowed to do the talk

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Speaker 1: shows anymore. They're not allowed to promote this movie on

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Speaker 1: the red carpet anything, but Warner Brothers can still promote it,

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Speaker 1: and they are. There is a Airbnb Malibu Barbie dream

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Speaker 1: Home available in Malibu, California. They painted a house pink

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Speaker 1: in Malibu that you can rent on Airbnb.

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Speaker 2: I gotta be honest, I don't think they're getting their

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Speaker 2: money back on this marketing, Like, I really don't. I mean,

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Speaker 2: I I was usually for me, Tell me how you

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Speaker 2: decide for me.

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Speaker 3: I'm just usually.

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Speaker 2: Deciding if I'm going to see a movie based on

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Speaker 2: two things, the trailer and then just the general buzz,

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Speaker 2: like the reviews I'm reading or reviews I'm hearing from

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Speaker 2: people who have seen it, And.

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Speaker 1: I would say slightly, also, who's in it?

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Speaker 2: Yeah, but I guess that I include trailer in that,

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Speaker 2: Like do I like those people?

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Speaker 1: Do?

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Speaker 3: You're right? Sure?

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Speaker 2: I was in on Barbie from the trailer. I'm like,

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Speaker 2: I'm in I'm going to see this. It does not

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Speaker 2: make a difference to me that there's a pink Barbie dream.

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Speaker 2: But I guess they're just trying to get the word out.

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Speaker 2: But I do think that marketing budgets for movies have

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Speaker 2: gotten so out of control some years.

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Speaker 1: You and I went to an event the other night

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Speaker 1: here in Austin, Texas. We were just at a random

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Speaker 1: dinner and I was sitting next to this gentleman and

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Speaker 1: he goes, oh, I just left the big Barbie pool party.

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Speaker 1: I said, what do you mean. He goes, oh, yeah,

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Speaker 1: there was the big par Barbie release pool party. And

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Speaker 1: I'm ken. I said, wait what He says, Yes, I

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Speaker 1: have a deal with Warner Brothers. I mean, it's just

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Speaker 1: a twenty three year old guy living here in Austin, Texas.

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Speaker 1: This is not the biggest city in America, so they're

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Speaker 1: doing this all across America. He goes, oh, yeah, I

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Speaker 1: performed in a Flash the other day.

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Speaker 3: I was there getting our local promotion.

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Speaker 1: Okay, But I mean that's how deep this is going.

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Speaker 1: It is. It's you cannot walk, talk, open your eyes

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Speaker 1: in the morning without seeing Barbie.

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Speaker 2: Well, and then you've got a movie like Sound of Freedom,

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Speaker 2: which apparently has been doing very well at the box office.

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Speaker 1: There's number two at the box office last week with

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Speaker 1: twenty five million dollars, and it's only on three thy,

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Speaker 1: two hundred and sixty five screens.

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Speaker 2: I have not even seen a trailer for that. I've

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Speaker 2: not seen a commercial, I haven't seen any promotion. But

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Speaker 2: I started hearing about it because I just heard people say, Hey,

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Speaker 2: did you see that movie? Oh?

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Speaker 3: I didn't. It was good. It was just word of

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Speaker 3: mouth buzz. So I'm not saying.

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Speaker 2: They did zero marketing, but no big stars, no big

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Speaker 2: marketing budget, and it's actually doing well.

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Speaker 1: It's made eighty three million dollars.

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Speaker 2: I just don't how do you when you're already starting

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Speaker 2: at your marketing budget is one hundred million.

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Speaker 3: You got to make that back. Well, let's play the game.

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Speaker 2: Let's play the Barbenheimer controversy, pitting against each other game,

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Speaker 2: which would you Which are you more likely to go?

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Speaker 3: Which you're going to see first? If you see one.

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Speaker 1: I'll admit I'm intrigued by Oppenheimer because the story itself,

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Speaker 1: it's it's historically a story that I think is very interesting,

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Speaker 1: the creation of the atomic bomb, how that came to be,

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Speaker 1: And I'm sure it's obviously a loose interpretation as all

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Speaker 1: these things are, it is three hours. Gandhi was three

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Speaker 1: hours and eleven minutes and it had an intermission. This

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Speaker 1: is a long ass movie. And at three hours, man,

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Speaker 1: it better feel good.

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Speaker 3: That's another thing I don't get you.

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Speaker 2: And I just went to see the new Mission Impossible

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Speaker 2: and I liked it, but we also left saying wow,

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Speaker 2: that movie was long.

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Speaker 1: Yeah, two hours, two hours and forty three minutes.

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Speaker 2: And I'm not really selecting Mission Impossible as the issue here.

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Speaker 3: Why have movies gotten so long? Period? Like that new

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Speaker 3: kid's movie Elemental.

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Speaker 2: I'm going to look up the runtime right now, but

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Speaker 2: I really have a hard time with any movie. Some

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Speaker 2: of my favorite movies of all time, sure some of

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Speaker 2: them are long.

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Speaker 1: Well, as a parent, don't do that to me, don't

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Speaker 1: I want to take my kids to movies. Don't make it.

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Speaker 3: Well, kids so much of an attention span. But I

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Speaker 3: just mean, if you think.

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Speaker 2: About your favorite movies, most of my Okay, Elemental is

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Speaker 2: an hour and forty three minutes. Why is a kids

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Speaker 2: movie longer than ninety minutes. I'm mincing words on ten

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Speaker 2: minutes there, but I just a kid's movie could be

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Speaker 2: an hour ten and some of my favorite movies of

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Speaker 2: all time.

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Speaker 3: You really got to tell.

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Speaker 2: Me why any movie, for the most part, should be

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Speaker 2: longer than an hour and a half.

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Speaker 1: I looked up some of your favorite movies.

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Speaker 3: Okay, what are they.

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Speaker 1: Princess Bride hour and thirty eight minutes, Raiders of the

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Speaker 1: Last Star you Love hour forty five foot Loose an

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Speaker 1: hour and forty seven minutes. So you're right, things have

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Speaker 1: gotten much longer. By the way, Mission Impossible debuted at

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Speaker 1: fifty six million, honestly horrible. Yes, it's lower than Paramount wanted,

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Speaker 1: but it's a at the end of the day, three

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Speaker 1: hundred million dollar movie, and you haven't done the marketing yet,

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Speaker 1: which is probably another fifty to seventy five million.

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Speaker 2: By the way, the new Indiana Jones movie runtime two

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Speaker 2: hours and thirty four minutes, and.

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Speaker 1: It debuted at sixty million and it had a two

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Speaker 1: hundred and ninety four million dollar budget. So the budgets

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Speaker 1: have gotten out of control. Yes, there's inflation, Yes there

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Speaker 1: is COVID and all those protocols, and like Mission Impossible

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Speaker 1: took three years because of COVID to shoot and all that.

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Speaker 1: But the budgets are crazy. The length of these movies

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Speaker 1: are insane. Maybe it's like, look, Paramount's like, hey, if

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Speaker 1: we're spending three hundred million, I want my money's worth.

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Speaker 3: I've re used one more time.

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Speaker 1: Yeah, I want to see Tom Cruise running more.

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Speaker 2: I'm a quality over quantity gal. I say get and

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Speaker 2: get out. End on a high note, and I went

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Speaker 2: into the new Indiana Jones movie. Gosh, I wanted to

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Speaker 2: love it. I'm such a fan. And Last Crusade with

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Speaker 2: Arison Ford and Sean Connery my sister and brother, and

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Speaker 2: I quote that movie all the time. I was so

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Speaker 2: disappointed in Dial of Destiny and I wanted to love it.

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Speaker 2: I love Harrison Ford, and I thought it was overly long,

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Speaker 2: not funny. The Indiana Jones movies are typically funny, and

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Speaker 2: the story didn't really make sense.

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Speaker 3: I was so disappointed. And that's the thing. You're making

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Speaker 3: a longer movie, but you're not making a better movie.

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Speaker 1: Well, and that's I think that's the thing is if

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Speaker 1: you went to a movie kind of like Mission Impossible.

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Speaker 1: I am already going into this loving that franchise. I

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Speaker 1: love it. I'll forgive so much of it. And it

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Speaker 1: was good, but I didn't leave going Man, that was

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Speaker 1: that was great.

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Speaker 3: I mean I enjoyed it.

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Speaker 2: I at least laughed in it, And like in Indiana Jones,

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Speaker 2: I think they had some good lines in there. You

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Speaker 2: made a good point, not to spoil it, but that

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Speaker 2: there's maybe not a great villain like character a person

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Speaker 2: in this movie to really, you know, be scared of.

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Speaker 1: It's more of being scared at ai.

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Speaker 2: Yeah, and you know, some of the most famous infamous villains,

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Speaker 2: like Philip Seymour Hoffman was a great villain in the

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Speaker 2: Mission Impossible series.

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Speaker 1: But I look back at the numbers, the numbers haven't

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Speaker 1: changed that much like I was looking at Like in

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Speaker 1: twenty eighteen, Mission Impossible Fallout, which was the last one,

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Speaker 1: it only opened at sixty one million, so that's pretty good.

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Speaker 1: In this last one, Mission Impossible seven, it was down

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Speaker 1: a little bit, debuting at fifty six million. But Mission

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Speaker 1: Impossible Fallout the budget was one hundred and seventy eight

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Speaker 1: million dollars. You've doubled that at least two x that

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Speaker 1: for this last one.

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Speaker 2: So I don't know, wonder why sag after a striking

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Speaker 2: right weird?

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Speaker 1: Is that weird? Does that money come back?

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Speaker 2: So we're really just talking general summer box office now,

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Speaker 2: which do you. Let's get back to Barbenheimer. Which do

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Speaker 2: you think is going to open bigger? Which movie barb different,

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Speaker 2: Barbie Barbie.

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Speaker 1: Yeah, I think Oppenheimer is a very specific crowd that's

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Speaker 1: going to go see a three hour movie about a scientist,

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Speaker 1: many scientists that helped create the atomic bomb. Now there's

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Speaker 1: a lot of big stars in this movie.

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Speaker 2: Emily Blunt, Robert Downey, Junior Killian Murphy, Matt Damon.

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Speaker 3: Uh yeah, so.

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Speaker 1: There's a lot of star power in it. And so I'm.

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Speaker 3: Excited to start barn Barbie too though.

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Speaker 1: And start you off well. I mean, Margot Robbie and

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Speaker 1: Ryan Gosling, Isa.

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Speaker 3: Rey, you got Simou in there from Marvel, you got so.

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Speaker 1: Both have star But I just think I think Barbie

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Speaker 1: has a wider appeal to it. I think they're going

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Speaker 1: to get younger and older. I don't think any young

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Speaker 1: kids are going to go see Oppenheimer. I don't think

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Speaker 1: my kids will go see Oppenheimer.

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Speaker 3: Got to be honest, I'm not I'm not into.

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Speaker 1: It's dark and did the trailers are dark? It's a

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Speaker 1: obviously it's a dark drama. So I think Barbie just

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Speaker 1: lends itself to being a bit.

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Speaker 2: More of a poppy sun movie. Say it's not Beinheimer

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Speaker 2: coming out in the fall.

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Speaker 1: I know it feels like a winter movie.

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Speaker 2: And there is something. Usually Christopher Nolan's movies I think

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Speaker 2: do come out in the fall. I think you switched

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Speaker 2: studios on this one and they changed it. It just

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Speaker 2: doesn't make sense to me to pit them against each

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Speaker 2: other because there's such different films, and I think somebody

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Speaker 2: just felt like they're so different. Nobody's making that choice.

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Speaker 2: It's not like, right, God, I just can't. It's not like,

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Speaker 2: you know, when Armageddon and Deep Impact came out around.

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Speaker 1: I also don't think things are you know, back in

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Speaker 1: the day, multiple movies would open on the same week,

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Speaker 1: and again the cineplex would just be packed, right.

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Speaker 2: I think now the problem is so little as opening

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Speaker 2: and again it was just kind of a search for

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Speaker 2: a narrative, a clique headline thing.

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Speaker 3: Barbenheimer.

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Speaker 2: But I I think Barbie's gonna do well. I thought

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Speaker 2: Mission Impossible was going to open a bit bigger than

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Speaker 2: it did. And now I'm a little worried for Barbie because,

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Speaker 2: by the way, I don't want movies to fail. I mean,

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Speaker 2: we might be on strike, but it behooves all for

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Speaker 2: movies to do well generally.

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Speaker 1: But yeah, yeah, they've they've really been lacking obviously post

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Speaker 1: COVID movies. Yeah, just I talked. So, I talked to

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Speaker 1: a friend of mine who is in the kind of

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Speaker 1: promotional marketing business. He helps the studios match up with

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Speaker 1: like Applebee's or a brand like that like Indiana jonestill please,

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Speaker 1: And so I was talking to him today. We were

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Speaker 1: just going back and forth about these budgets and Barbie

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Speaker 1: and all that, and he said, there's a problem in

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Speaker 1: my business right now with just too much content outside

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Speaker 1: of the movie going experience. It's hard to put the

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Speaker 1: genie back in the bottle post COVID, hard to get

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Speaker 1: people away from sitting on their phones and couch. We

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Speaker 1: need to get back to making movie events like we

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Speaker 1: did back in the day jaws et. And he brought

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Speaker 1: up a good point with streaming, like right now that

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Speaker 1: big Michael Jordan movie air, it's already streaming. You didn't

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Speaker 1: have to wait that long to see that big movie.

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Speaker 2: And I think, of course, I mean, I think that's obvious.

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Speaker 2: But to me, the bigger issue is that is the quality,

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Speaker 2: because I mean, definitely you're going up against people like

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Speaker 2: you know, viewing content and getting entertainment out of TikTok

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Speaker 2: and all. Obviously, social media has changed it, streaming has

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Speaker 2: changed it. But here's my problem. We actually went to

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Speaker 2: the movies, you and I. I saw Indiana Jones. We

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Speaker 2: saw Mission Impossible.

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Speaker 3: I didn't.

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Speaker 2: I wouldn't say that either was like awesome, And so

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Speaker 2: you're not making good movies. I think people are burnt

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Speaker 2: out on the franchise stuff. You've beaten it to death.

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Speaker 2: People aren't feeling powerful emotions and walking out of the

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Speaker 2: theater going great. You know what, I'll give a shout

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Speaker 2: out to no hard feelings. We laughed out loud in

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Speaker 2: that movie.

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Speaker 3: But Jennifer Lawrence, at the end of the day, people fall.

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Speaker 3: I do think if you have really good content, people

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Speaker 3: will talk.

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Speaker 1: Gun Maverick did over a billion. Yeah, I mean it

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Speaker 1: was again, it obviously came out of a franchise, but

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Speaker 1: it was awesome and it did incredibly well. And you're right,

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Speaker 1: we went and saw Mission Impossible. And what I took

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Speaker 1: away is the preview for Oppenheimer was in that that

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Speaker 1: preview was telling you you got to see this movie

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Speaker 1: on the big screen, literally saying that yeah, the previews

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Speaker 1: telling you this was made for the big screen. You

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Speaker 1: got to see it on the big screen. This experience

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Speaker 1: will not be the same unless you are here. Now.

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Speaker 1: They're preaching to the choir because we are already at

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Speaker 1: the movies. But it's amazing to me that that has

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Speaker 1: now become the message of not just see our movie,

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Speaker 1: this is what it's about. Please come to the theater

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Speaker 1: and see this movie.

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Speaker 3: So will you? I will.

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Speaker 1: I'll see both eventually, I will see. Well. We already

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Speaker 1: have tickets to Barbie. Full disclosure. We're taking my daughter,

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Speaker 1: so I'm all in. I hear it's going to be

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Speaker 1: funny and it's irreverent, and they're leaning into some of

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Speaker 1: this stuff and I love that. And they're making fun

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Speaker 1: of Mattel and the whole Ken and Barbie world. I

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Speaker 1: like that. I'm looking forward to it.

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Speaker 2: It looks like Elf, but with Barbie, okay, which is

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Speaker 2: funny because Will Farell's in it too.

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Speaker 3: I think they did a really from what I can

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Speaker 3: tell from.

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Speaker 2: The trailer, they did a really clever job making a

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Speaker 2: Barbie movie, making it make fun of itself in a

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Speaker 2: clever way.

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Speaker 1: But I'm not getting you to Oppenheimer am I I

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Speaker 1: can already feel it.

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Speaker 3: I don't.

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Speaker 2: People keep saying it's so great, but the trailer does

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Speaker 2: not make me want to go see it. Yeah, it

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Speaker 2: looks depressing.

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Speaker 1: And dark, and I'm worried. It's one of those things

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Speaker 1: thou dost protest too much, where everybody's screaming from the rooftops,

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Speaker 1: this is awesome, It's awesome, it's awesome. But you're right.

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Speaker 1: The proof is usually in that amazing trailer like we got, honestly,

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Speaker 1: even for Mission Impossible or for Top Gun, where you're like, oh, yeah, damn,

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Speaker 1: I know what I'm getting and I'm all in.

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Speaker 2: Well, what's really going to be interesting to see is

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Speaker 2: what happens when the Barbenheimer weekend has passed. Because I

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Speaker 2: can't even name another movie set to come out this summer,

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Speaker 2: and now at the strike, we're not going to get

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Speaker 2: promotion for whatever else might.

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Speaker 3: Be coming out.

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Speaker 2: So look, I don't want it to be a bad

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Speaker 2: movie for the summer, bad box office summer, but I

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Speaker 2: don't think it's going to be great.

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Speaker 1: When you see a good movie, go support it, get

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Speaker 1: out there. But more importantly, thanks for joining us today,

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Speaker 1: Thanks for letting us open in the playbook, and we

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Speaker 1: will talk to you next time because we have a

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Speaker 1: lot more to talk about. Thanks for listening. Follow us

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Speaker 1: on Instagram at the most Dramatic pod ever, and make

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Speaker 1: sure to write us a review and leave us five stars.

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Speaker 1: I'll talk to you next time.