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Speaker 1: It's nineteen seventy three in New York City. Feminists are

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Speaker 1: marching in the streets. Women are demanding more than they'd

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Speaker 1: ever been given before, at home, at work, and also

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Speaker 1: in bed. They're experimenting with their bodies with different partners.

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Speaker 1: The clitteral orgasm was on the tips of everybody's tongues.

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Speaker 1: Sex is not only everywhere in nineteen seventy three, but

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Speaker 1: it's selling enter porn publishing King Bob Guccioni, there's nothing

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Speaker 1: sleazy about sex. Healthy sex is the most wonderful thing

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Speaker 1: in the world. Bob's just off the success of his

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Speaker 1: boundary pushing men's magazine Penthouse, and he's about to launch

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Speaker 1: his next big project, Viva. It was going to try

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Speaker 1: to be for women what Penthouse was for men. Within

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Speaker 1: the glossy pages of Viva are groundbreaking male centerfolds, along

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Speaker 1: side stories by legendary feminists like Betty friedan it's cover

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Speaker 1: stars or celebrities like Bianca Jagger and Shelley Duval. Anna

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Speaker 1: Wintour was even one of Viva's fashion editors. The covers

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Speaker 1: were gorgeous. Inside it was gorgeous. I just loved looking

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Speaker 1: at it. Viva was defiant Not only was it an

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Speaker 1: erotic magazine for women, it was staffed by women too.

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Speaker 1: But Viva has one bulging obstacle to overcome the man

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Speaker 1: in charge of it all, Bob Guccioni. I mean here,

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Speaker 1: he is a guy wearing, you know, open shirts down

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Speaker 1: to his waist and chains, one of which might have

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Speaker 1: had his own penis engraves on it. Well, I started Viva,

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Speaker 1: I thought I knew everything he was to know about women.

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Speaker 1: I thought I was the smartest guy in the world

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Speaker 1: as far as women were concerned. I learned as a

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Speaker 1: result of that experience that I didn't begin to know them,

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Speaker 1: nor as any other man I know. So how did

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Speaker 1: a group of scrappy journalists get involved with a porn

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Speaker 1: king at the height of the sexual revolution? What were

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Speaker 1: they trying to say with their feminist porn magazine and

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Speaker 1: could they actually pull it off? From crooked media and iHeartMedia,

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Speaker 1: I'm journalist and former women's magazine editor Jennifer Romalini, and

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Speaker 1: this is Stiffed, the true story of Bob Guccioni's Viva

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Speaker 1: Magazine and the women who made it possible. Listen to

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Speaker 1: Stiff starting March thirtieth, on the iHeartRadio, app, Apple Podcasts,

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Speaker 1: or wherever you get your podcasts.