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Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: Hi for one, I'm Jason Kelly, and I'm Michaelint and

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Speaker 1: I'm Michael Barr. And this is the Bloomberg Business of

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Speaker 1: Sports podcast, where we explore the big money issues in

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Speaker 1: the world of sports. Happy Monday, everyone, and we're coming

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Speaker 1: to you. The day after the NBA All Star Game,

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Speaker 1: it happened down in the A t L. We didn't

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Speaker 1: know whether it was gonna go off at all for

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Speaker 1: a number of months. It is supposed to be in Indianapolis.

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Speaker 1: They basically said to India, you know what, you can

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Speaker 1: have it in twenty four We don't know whether we're

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Speaker 1: gonna do it. Atlanta steps forward, they're able to put

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Speaker 1: something together. I mean, I don't want to say it

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Speaker 1: was a mess lynching, but I mean it was definitely

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Speaker 1: not your typical All Star weekend. You know, we've all

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Speaker 1: seen those over the course of the year. It's a

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Speaker 1: big party. It's great for the city. Uh, sort of

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Speaker 1: like we talked about with the Super Bowl a few

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Speaker 1: weeks ago. You know, part of it, so much of

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Speaker 1: it is what happening beyond the game itself. And yet

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Speaker 1: they needed to pull it off. It sounds like Lynch

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Speaker 1: think about the fans that are out there. Um, the

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Speaker 1: fans want to see these stars. They want to see

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Speaker 1: them in a freelance format, which they got three points

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Speaker 1: between the two teams. I completely understand the reluctance of

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Speaker 1: the players to go because they had a very short offseason,

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Speaker 1: because it ended obviously down in Orlando with COVID nineteen.

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Speaker 1: Lebron James said that he was there physically but not mentally,

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Speaker 1: and it pretty much showed when he scored four points.

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Speaker 1: And of course what would be a major sporting event

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Speaker 1: without a COVID issue. Joel Embien and Ben Simmons visited

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Speaker 1: their barber and they did some contact tracing and they

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Speaker 1: fortunately both tested negative, but they couldnot participate because they

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Speaker 1: got haircuts. Yeah, amazing. Let's listen to some of what

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Speaker 1: Adam Silver had to say, because, as you said, you know,

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Speaker 1: COVID is always looming there, and he talked a little

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Speaker 1: bit on Saturday about kind of how this has flowed

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Speaker 1: through the economics and the revenues of the NBA. The

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Speaker 1: long term health of the league is very solid, but

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Speaker 1: you know, between last year and this year, we're looking

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Speaker 1: at considerable losses. You know, I generally don't talk about

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Speaker 1: that publicly because teams are largely privately held and we're

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Speaker 1: not suggesting that's anybody else's issue but ours. But you know,

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Speaker 1: last season and this season has required a significant investment

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Speaker 1: on the part of the team owners. They accept that

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Speaker 1: players will end up taking a reduction in salary this

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Speaker 1: season because there are partners with the league and teams

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Speaker 1: on on revenue. League executives, team executives have all taken

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Speaker 1: haircuts on their salary. But I think when we all

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Speaker 1: step back, we feel very fortunate to be working under

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Speaker 1: these circumstances, and my senses the players feel the same way.

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Speaker 1: And so Michael Barr, I think that's hard to argue

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Speaker 1: with sort of the overall um economics of that. We

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Speaker 1: know that the NBA is very healthy financially, and yet

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Speaker 1: we also know that, like every other league, every other sport,

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Speaker 1: pretty much every other institution, unless you're a Zoom or Peloton,

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Speaker 1: you've had you know, something of a of a tough

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Speaker 1: year um in many ways. But I still come back

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Speaker 1: to the idea of like, but do you still really

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Speaker 1: need to play the All Star Game? What do you think? Well,

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Speaker 1: the All Star Game is important because for people, you

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Speaker 1: can see all of the stars, and it used to

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Speaker 1: be the way the old school used to be for

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Speaker 1: the All Star Baseball game. You can see all the

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Speaker 1: stars on the court at one point. But something that

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Speaker 1: Adam Silver said in that audio byte earlier, and it's true,

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Speaker 1: usually they don't talk about business at the dinner table

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Speaker 1: because they they are really hush hush when it comes

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Speaker 1: to the finances within the league. But it shows you

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Speaker 1: how it has impacted COVID nineteen has impacted the league.

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Speaker 1: And eventually, as as we continue to go ahead, uh,

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Speaker 1: hopefully we can you know, continue to have fans start

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Speaker 1: to grow in the stands. We hope, uh, and hopefully

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Speaker 1: this uh, this nightmare Caan comes to an end for

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Speaker 1: all sports. Well. And Adam Silver in that same press

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Speaker 1: conference did talk about the reason to move ahead with

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Speaker 1: the game because I think a lot of eyebrows, including

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Speaker 1: those of King James himself, were raised as to why

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Speaker 1: they were going forward. Here's what he had to say

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Speaker 1: about that. Throughout this pandemic, we've sought to find the

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Speaker 1: right balance between the health and safety of our players,

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Speaker 1: the community that's involved in producing NBA basketball, and of

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Speaker 1: course our fans, along with the economic interests as well

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Speaker 1: of our community, and add into that social justice issues

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Speaker 1: and so all of that's been our on our minds

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Speaker 1: since almost a year ago when we shut down the NBA.

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Speaker 1: So that was Adam Silver speaking in that same press conference,

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Speaker 1: and you know, Lynchy, it is interesting. I mean, it's

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Speaker 1: a balance right between player safety and all of that.

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Speaker 1: And I do think it's important what he said about

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Speaker 1: the economics beyond this one Sunday night. This is a

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Speaker 1: global game. Obviously, the ambitions are there for the NBA

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Speaker 1: as a business. We know that to be true. We

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Speaker 1: saw that um sort of come to the four in

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Speaker 1: a lot of controversy when it comes to China about

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Speaker 1: eighteen months ago feels like about eighteen years ago. UM,

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Speaker 1: But you know, these are the decisions they have to

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Speaker 1: make and and ultimately they are creating a product that

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Speaker 1: needs to be sold to lots of people in order

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Speaker 1: for this to be an ongoing concern. And we've had

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Speaker 1: this conversation numerous times. Of all the major sports leagues,

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Speaker 1: the relationship between commissioners, slash owners and players is very

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Speaker 1: very healthy. Uh, It's very vibrant. And if Adam Silver

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Speaker 1: says something. I mean, Lebron James didn't want to play

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Speaker 1: in this game, and Adam Silver says this game is

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Speaker 1: going to go on, and Lebron says, okay, then I'm

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Speaker 1: going to be there. Um, you know, I'm not sure

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Speaker 1: that would happen with another league and another commissioner. And

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Speaker 1: it shows the respect that they have for Adam Silver

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Speaker 1: and two big winners to um. The third Goood Marshall

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Speaker 1: College Fund received a million dollars in the United Negro

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Speaker 1: College Fund received uh, five thousand dollars. So, you know,

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Speaker 1: hats off to the NBA and good for them. Yeah,

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Speaker 1: and it's interesting to you know, Atlanta, as anybody who

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Speaker 1: ever listens to this show knows, is my hometown. Good

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Speaker 1: to see you know, Atlanta stepping up there. It is

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Speaker 1: home to some of the most notable HBCUs who also

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Speaker 1: received a pretty sizable donation of three million dollars from

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Speaker 1: the NBA around this. You know, Spellman and Moorehouse Clark

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Speaker 1: Atlanta are all there in Atlanta and also notable, um

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Speaker 1: for those of you who want to Google and look

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Speaker 1: at the twitters and all that on this Uh, there

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Speaker 1: was an ad that Lebron's group more than a vote

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Speaker 1: put out um around some efforts to candidly, you know,

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Speaker 1: roll back some of the voting rights that were given

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Speaker 1: in this last election. So it did bring that notion

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Speaker 1: of social justice and equality to the four. You do

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Speaker 1: wonder if, on balance, you know, maybe that visibility and

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Speaker 1: we heard about this and talked about it when the

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Speaker 1: NBA was in the bubble, you know, being able to

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Speaker 1: to use their voices and you heard Adam Silver mentioned

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Speaker 1: it there. UH is actually very important well speaking of

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Speaker 1: diversity and efforts to you know, level the playing field

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Speaker 1: a little bit, maybe make up for some perceived and

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Speaker 1: real UH slates over time. The NFL, which I don't

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Speaker 1: think any of us would argue, has always been the

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Speaker 1: most forward thinking, UH, did make some news this week

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Speaker 1: an announcement Michael Barr that Maya Chakka is going to

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Speaker 1: be the first black woman ever named to the NFL's

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Speaker 1: officiating staff. She's been added to the NFL roster of

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Speaker 1: game officials for the upcoming season. It's a big deal.

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Speaker 1: Oh yeah, first black woman ever named to the n

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Speaker 1: of feld officiating staff. It shows you how barriers are

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Speaker 1: starting to be broken now, UH, and it's great to

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Speaker 1: get the news on International Women's Day, that this is

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Speaker 1: going down. Uh, and eventually it will get to the

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Speaker 1: point where this won't be a big deal and and

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Speaker 1: coaches are gonna be yelling at the women officiating that

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Speaker 1: are officiating out there, just like they are at the men,

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Speaker 1: where this won't be a story anymore. I'm just glad

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Speaker 1: that this is breaking barriers well, and Lynchi, it's interesting

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Speaker 1: to think about this as we look ahead to our

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Speaker 1: conversation that we'll be posting later this week with Angela Riggierro,

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Speaker 1: who has done a lot of work herself as a

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Speaker 1: groundbreaking athlete for a time Olympian, but she's done some

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Speaker 1: really interesting work at her shop around diversity leading to

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Speaker 1: higher revenues, and we're going to talk about that with her.

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Speaker 1: This is good business. We've talked about that with Jason Wright,

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Speaker 1: the Washington football team. So the NFL, you know, playing

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Speaker 1: a little bit of catchup, I think it's fair to say,

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Speaker 1: but you know, here we are, and sometimes it takes

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Speaker 1: a while, but once the flywheel starts turning, you know,

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Speaker 1: maybe we see more and more. Well, you got on

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Speaker 1: the heels preceding Maya Choco. You had Sarah Thomas as

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Speaker 1: the first woman that worked in the Super Bowl this year.

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Speaker 1: And then you had another Sarah, Sarah Fuller who was

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Speaker 1: came the first woman to kick an extra point in

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Speaker 1: a college football game. And of course Naomi Osaka took

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Speaker 1: the lead in the US Open this year. She didn't

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Speaker 1: play in that Cincinnati Open, and then she came out

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Speaker 1: in the US Open with a mask with all kinds

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Speaker 1: of different victims names over her mask. So and then

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Speaker 1: of course, uh, with the Atlanta Dream, her name Montgomery

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Speaker 1: becomes the first part owner executive. So it's been a

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Speaker 1: progressive year for women. Um, we'd like to see the

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Speaker 1: pace accelerate, obviously, but um, all good news for all

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Speaker 1: these women and and and good news for all the

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Speaker 1: women who will follow them well and x ccelerating that.

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Speaker 1: We should know that there's a new media company m New.

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Speaker 1: They're calling it a new media and commerce company, and

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Speaker 1: it's really all about elevating women's voices. This is a

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Speaker 1: group of former olympians and some professional athletes talking about

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Speaker 1: super SMO Manuel Chloe Kim. Uh. They have gotten together

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Speaker 1: with Alex Morgan to create together. Uh. Now this is

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Speaker 1: interesting because we're starting to see athlete founded media companies

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Speaker 1: really break out. You know, we caught up recently with

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Speaker 1: Steph Strack over at Voice in Sport, and you know

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Speaker 1: what she's doing there. We mentioned Lebron James of course

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Speaker 1: and his spring Hill Company. They are dominant when it

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Speaker 1: comes to athlete lead an athlete created content. I think

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Speaker 1: we're all looking forward to Space GM two, which is

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Speaker 1: coming out and coming to hopefully at theater near you,

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Speaker 1: um later this summer. Bar you'll be there, you're you're

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Speaker 1: you're up for Space JIM two. Right. Well, yeah, and

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Speaker 1: I have heard, by the way that Peppi Lapew won't

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Speaker 1: be in this. He will not he will not be

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Speaker 1: in the reincarnation. Yeah, I don't know what. I don't

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Speaker 1: know what to make of that, but I'm I'm very

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Speaker 1: excited for I'm very excited for s HTM two. But

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Speaker 1: you know, it is something. And what's interesting is one

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Speaker 1: of the things that I, uh that I saw as

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Speaker 1: I was researching this was Billy Jeane King of course

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Speaker 1: incredibly well know and she's got an autobiography coming out

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Speaker 1: later this year. She noted some research that said only

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Speaker 1: four percent of media, uh sports media is devoted to

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Speaker 1: women's sports and and so obviously these women are trying

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Speaker 1: to change that. The athletes are the ones who were

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Speaker 1: who are making the change, you know, to your point

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Speaker 1: just a minute ago, Lynch around Naomi Osaka and others,

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Speaker 1: they are seizing the means of production as it were. Yeah,

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Speaker 1: and one of the things that trying to change. And

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Speaker 1: this is through no fault of anybody at all, but

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Speaker 1: a lot of attention is focused, particularly on Olympic athletes

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Speaker 1: for two weeks during a Summer Games or two weeks

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Speaker 1: during the Winter Games, and then see you later. For

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Speaker 1: three and a half years, there's there's no mention of

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Speaker 1: any of these athletes at all. So they're trying to

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Speaker 1: keep these athletes on the forefront and on the tip

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Speaker 1: of people's tongues and in their consciousness. And I applaud them.

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Speaker 1: It's a it's one of many many movements that that

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Speaker 1: are happening. Um, but they're happening, and that's the important thing. Yeah,

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Speaker 1: it's interesting to to to think about it. I'm glad

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Speaker 1: you brought up that point around the Olympics, because it

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Speaker 1: doesn't really have to be that way, and especially when

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Speaker 1: you start to think about the way the US women's

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Speaker 1: national team soccer team really broke through you know, broke

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Speaker 1: well passed just the Olympics or the World Cup and

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Speaker 1: and became much more a part of you know, kind

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Speaker 1: of the zeitgeist says it were, and certainly the sporting landscape,

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Speaker 1: but also the cultural landscape. You mentioned earlier Renew Montgomery,

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Speaker 1: executive at the Atlanta Dream Those of the moves that

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Speaker 1: it's going to take to really elevate. And you know,

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Speaker 1: even talking to you know, been sure what a couple

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Speaker 1: of weeks ago about his new company, Mojo. He's the

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Speaker 1: former president of ABC News and had a big position

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Speaker 1: at Disney as well. You know, part of it really

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Speaker 1: is cultivating girls sports, you know, kids sports along the

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Speaker 1: way and making sure that we continue to pay attention

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Speaker 1: through high school, college, you know, and into the professional leagues.

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Speaker 1: You think about what Alexis Ohanian is doing with Angel

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Speaker 1: City out Los Angeles, the women's professional soccer team. So, um,

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Speaker 1: it's gonna be a pivotal year. You know, we talked

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Speaker 1: about this being such a big year in so many

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Speaker 1: ways the aftermath of the pandemic, but you know, watch

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Speaker 1: this space and and certainly notable to talk about all

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Speaker 1: these things here on International Women's Day. This is the

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Speaker 1: Bloomberg Business of Sports podcast Michael Barr along with Mike

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Speaker 1: Lynch and Jason Kelly, and we're here with you each

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Speaker 1: and every Monday, Wednesday and Thursday exploring the world of

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Speaker 1: money in sports. Join us again as the week goes on.

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Speaker 1: On Wednesday, we're gonna drop our podcast, our conversation we

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Speaker 1: mentioned it a few minutes ago with Angela Riggierro. She

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Speaker 1: is the co founder and the Sea of the Sports

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Speaker 1: Innovation Lab. She's a former ice hockey standout, gold medalist,

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Speaker 1: four time Olympian with Team USA, Hockey Hall of Famer,

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Speaker 1: and she went to that little school that Lyncha went to.

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Speaker 1: There on the their on there on that river on

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Speaker 1: the Charles and catch the weekend edition to the show.

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Speaker 1: Another favorite of ours. So excited to catch up with

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Speaker 1: Cyndia Marshall. She's the Sea of the Dallas Mavericks, longtime

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Speaker 1: executive at A T and T. I will tell you

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Speaker 1: I've got to know her a little bit. She is incredible.

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Speaker 1: She's got a lot of takes on the NBA and

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Speaker 1: the business world beyond. You're listening to Bloomberg Business of

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Speaker 1: Sports on Bloomberg Radio around the world and online wherever

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Speaker 1: you get your podcast