WEBVTT - Conversations About Storytellers 0:00:00.240 --> 0:00:00.960 Speaks to the planet. 0:00:01.000 --> 0:00:02.520 I go by the name of Charlamagne Tha God and 0:00:02.560 --> 0:00:04.920 guess what, I can't wait to see y'all at the 0:00:04.960 --> 0:00:08.319 third annual Black Effect Podcast Festival. That's right, We're coming 0:00:08.400 --> 0:00:11.360 back to Atlanta, Georgia, Saturday, April twenty six at Poeman 0:00:11.440 --> 0:00:15.000 Yards and it's hosted by none other than Decisions, Decisions Man, 0:00:15.080 --> 0:00:17.680 DyB and Weezy. Okay, we got the R and B 0:00:17.800 --> 0:00:20.599 Money podcast were taking Jay Valentine. You got the Women 0:00:20.680 --> 0:00:23.160 of All podcasts with Saray Jake Roberts, we got Good 0:00:23.200 --> 0:00:25.640 Mom's Bad Choices. Carrie Champion will be there with her 0:00:25.640 --> 0:00:28.760 next sports podcast, and the Trap Nerds podcast with more 0:00:28.800 --> 0:00:31.200 to be announced. And of course it's bigger than podcasts. 0:00:31.200 --> 0:00:34.160 We're bringing the Black Effect marketplace with black owned businesses 0:00:34.280 --> 0:00:37.400 plus the food truck court to keep you fed while 0:00:37.400 --> 0:00:37.960 you visit us. 0:00:38.000 --> 0:00:40.440 All right, listen, you don't want to miss this. 0:00:40.720 --> 0:00:43.320 Tap in and grab your tickets now at Black Effect 0:00:43.440 --> 0:00:45.479 dot Com Flash Podcast Festival. 0:00:47.200 --> 0:00:49.760 Watch up and welcome back to another episode of No 0:00:49.880 --> 0:00:52.839 Sinners Podcast with your hosts now fuck that with your 0:00:52.920 --> 0:01:02.240 load glasses Malone. So the tricky part is, right, is 0:01:02.760 --> 0:01:07.120 I don't really look at. So when I podcast, I 0:01:07.360 --> 0:01:11.120 don't do interviews. Like one thing I wanted to do 0:01:11.240 --> 0:01:15.680 with no seilings is not have like an interview like 0:01:15.720 --> 0:01:21.000 they like the audience. The population has enough interview ideas. 0:01:21.760 --> 0:01:24.880 I just wanted to have a normal conversation with people 0:01:24.920 --> 0:01:29.440 based off or whatever the thought is. So one of 0:01:29.480 --> 0:01:32.200 the greatest people that I have conversations with is Pete. 0:01:32.560 --> 0:01:35.679 Like Pete is somebody that's he's very knowledgeable in a 0:01:35.680 --> 0:01:37.960 lot of different things, but it really strong and then 0:01:38.000 --> 0:01:40.360 where I'm strong at, I'm strong at, but he's open 0:01:41.480 --> 0:01:45.520 like Pete is. This ain't the true definition, but this 0:01:45.640 --> 0:01:48.600 is my interpretation of definition through my experience of breathing. 0:01:48.640 --> 0:01:52.960 Their smart is the ability to talk. It's like a 0:01:53.040 --> 0:01:58.040 quick wit you could talk. Intellect is the ability to 0:01:58.120 --> 0:02:01.440 listen and process with your listen to and then to 0:02:01.480 --> 0:02:06.440 be able to respond to that. Peter's intelligent, Like Peter'll 0:02:06.480 --> 0:02:10.880 be open to some information. Like We've had multiple conversations today. 0:02:10.919 --> 0:02:12.840 I was on Twitter and I was telling somebody they 0:02:12.880 --> 0:02:14.959 was telling me about They were talking about gang culture, 0:02:14.919 --> 0:02:17.800 and I'm like, bro, they are so minimal things that 0:02:17.880 --> 0:02:22.000 separate gang culture from any level of street culture. And 0:02:22.040 --> 0:02:25.560 you'll have one hundred people that's upset that I'm distinguishing it. 0:02:25.919 --> 0:02:28.560 They'll be mad, and I'm like, because they want to 0:02:28.600 --> 0:02:32.000 be upset at gangs. They really want to feel like 0:02:32.080 --> 0:02:38.680 gangs are the issue in the community, not oppression, not poverty, 0:02:38.800 --> 0:02:42.639 not the lack of resources and opportunities, not the police 0:02:42.680 --> 0:02:48.639 force driving down. They like gangs right and specifically they 0:02:48.720 --> 0:02:51.560 kind of want to corner black people in games. They 0:02:51.639 --> 0:02:53.840 don't want to talk about al Capone, like Sherry. They 0:02:53.840 --> 0:02:55.760 don't want to talk about al Capone. They don't want 0:02:55.760 --> 0:02:58.480 to talk about the mafia. They don't want to talk 0:02:58.520 --> 0:03:01.520 about the same thing that's happen in East LA and 0:03:01.560 --> 0:03:03.720 then cycles. They don't talk about it. They don't want 0:03:03.720 --> 0:03:05.640 to talk about the hell. They want to hide it 0:03:05.720 --> 0:03:08.079 under the guise of them being black. Like I was 0:03:08.120 --> 0:03:11.200 talking to the Homie Champ today and I was telling him, 0:03:11.320 --> 0:03:13.560 you know, it's a brother I start building from Alabama. 0:03:13.560 --> 0:03:16.480 And I was explaining to him like he was like, well, 0:03:16.480 --> 0:03:18.400 I don't care about my people because I'm black. I'm like, 0:03:18.440 --> 0:03:21.919 how is it your people? He's like, well, them people 0:03:21.919 --> 0:03:24.440 come from Mexico. No, they were born in America, just 0:03:24.480 --> 0:03:29.639 like you, Like I think it's a lazy, irresponsible thing 0:03:29.720 --> 0:03:32.519 that sometimes brothers do. It's like, I only worry about 0:03:32.520 --> 0:03:34.920 black people. You have to be worried about humanity because 0:03:34.960 --> 0:03:39.360 some things go across the clear landscape of humanity and 0:03:39.400 --> 0:03:41.839 it lets you know that it's not an individual thing 0:03:41.920 --> 0:03:44.200 based off this. So if you could solve this problem 0:03:44.240 --> 0:03:46.040 for us, then you could solve the same problem for 0:03:46.080 --> 0:03:52.280 everybody else. So Pete said to them, He tweeted, he said, man, look, 0:03:52.600 --> 0:03:56.480 I was telling them that the same thing happened in 0:03:56.520 --> 0:04:00.760 Oakland happens in LA. There's no crips of bloods. The 0:04:00.880 --> 0:04:03.280 murder rate is just as high per capital. It's just 0:04:03.320 --> 0:04:05.760 as violent. Everything that you would like to think is 0:04:06.200 --> 0:04:09.600 the community itself. I'm like, there's no crips of blood, 0:04:09.640 --> 0:04:12.720 so why do you think that is? Intellect allows you 0:04:12.800 --> 0:04:15.840 to take what I'm saying and listen. Emotions make you 0:04:15.840 --> 0:04:19.320 think I'm defending it because I'm a crypt But if 0:04:19.360 --> 0:04:22.600 you think about everything happening in Oakland, he could tell 0:04:22.640 --> 0:04:24.720 you he lived up there. It's the same fucking thing. 0:04:27.800 --> 0:04:31.000 But it's also rooted in their ignorance, like most people's 0:04:31.040 --> 0:04:33.640 ignorance about what gang banging is about. Most people think 0:04:33.680 --> 0:04:38.120 it's about colors. They really saw the movie and it's like, 0:04:38.120 --> 0:04:46.040 all that's about colors. So that's how I built no seilings. 0:04:46.279 --> 0:04:49.760 I built it, you know, with Pete and the cousins, 0:04:50.200 --> 0:04:56.240 to have real conversation things with things in good conversations 0:04:56.240 --> 0:04:59.000 and good faith, where where you're hoping to learn in 0:04:59.040 --> 0:05:03.480 exchange a bunch of facts to create dialogue and thought, 0:05:04.480 --> 0:05:09.039 it's not meant to be entertaining. It just happens to 0:05:09.080 --> 0:05:11.800 be entertaining. I can make it way more entertaining. 0:05:13.240 --> 0:05:15.000 But do you think you'll be going against what you 0:05:15.360 --> 0:05:18.120 trying to build? Do you make it more entertaining? 0:05:18.320 --> 0:05:20.320 I mean I could put somebody that sit next to 0:05:20.400 --> 0:05:24.520 you and and they'll just argue with me for the 0:05:24.520 --> 0:05:27.359 sake of argue with me, And then at that point 0:05:27.400 --> 0:05:30.320 the polarity, the negative and the positive coming to each 0:05:30.360 --> 0:05:34.360 other makes it more powerful. I think the listener doesn't 0:05:34.400 --> 0:05:38.560 get anything from that, Okay, Like it's more important as 0:05:38.560 --> 0:05:41.560 a healthy sale to pass DNA genetic information. Just to 0:05:41.600 --> 0:05:45.640 pass information, that's the most important thing. So like we're 0:05:45.680 --> 0:05:48.360 trying to pass information that that's to me to go. 0:05:49.200 --> 0:05:51.680 So even if we're having a conversation that I'm wrapped 0:05:51.720 --> 0:05:54.920 up in which is what this thing was about. I'm 0:05:54.960 --> 0:05:57.000 having a conversation. I'll bring it right to the podcast 0:05:57.000 --> 0:06:00.560 to talk to Peter about. So like, if the concept 0:06:00.600 --> 0:06:03.680 is storytelling, right, and it's like, that's all marketing is 0:06:03.680 --> 0:06:07.919 is storytelling. Promotion is when I tell you the story 0:06:07.920 --> 0:06:10.720 if it's mine story. Publicity is when somebody else tell 0:06:10.760 --> 0:06:13.039 you the story. Advertising is when you pay for the 0:06:13.080 --> 0:06:17.760 story to be told. So like, even if I'm talking 0:06:17.760 --> 0:06:19.840 to Madi and I'm telling Madi right now, I'm like, man, Mady, 0:06:19.880 --> 0:06:22.280 this is what I need, Like you can hear, I'm 0:06:22.320 --> 0:06:26.040 gonna walk it down and she's gonna be like, yep, yep, yep, yep, yep, yep, 0:06:27.440 --> 0:06:31.240 she's telling me in this time, like the conversation, the 0:06:31.320 --> 0:06:37.240 story needs to be very intriguing. She said that to you, 0:06:37.320 --> 0:06:40.000 She said, yeah, because it mattered you know who the 0:06:40.000 --> 0:06:42.360 first person is that validates the story, and then you 0:06:42.400 --> 0:06:46.920 can move a story based off who validated thing about that. 0:06:47.200 --> 0:06:49.040 She said that, Remember I just said that. I said, 0:06:49.080 --> 0:06:51.440 it's one thing if you get TMZ, it's another thing 0:06:51.480 --> 0:06:55.320 you get the breakfast club or iHeart right, But then 0:06:55.360 --> 0:06:59.440 there's still the work to take that story to everybody 0:06:59.440 --> 0:07:02.920 in between see the belief that we've been doing business own. 0:07:02.960 --> 0:07:05.599 Like I told you earlier, I was telling Pete, excuse me, Pete, 0:07:05.640 --> 0:07:08.480 I was telling King. I was like, that's like, if 0:07:08.520 --> 0:07:10.080 I open up a weed store and people like to 0:07:10.120 --> 0:07:12.000 smoke weed, I think people supposed to come through the door. 0:07:16.360 --> 0:07:21.600 Marketing is the reason people come through the door. The 0:07:21.720 --> 0:07:23.760 tricky is people think you come to the door because 0:07:23.800 --> 0:07:27.600 you want to get some weed. That's minute part of 0:07:27.640 --> 0:07:32.080 the population. Marketing might be that you panked the front 0:07:32.120 --> 0:07:35.120 of this motherfucker with a big ass cannabis leaf looked 0:07:35.160 --> 0:07:38.680 like the front of the Chronic album covered that make 0:07:38.760 --> 0:07:41.600 motherfuckers walk in. That's marketing. That's telling the story to 0:07:41.680 --> 0:07:46.400 anybody that sees the front of that building. This got 0:07:46.400 --> 0:07:48.080 something to do with weed, marijuana. 0:07:49.280 --> 0:07:51.680 That's why every weed shop in the first like ten 0:07:51.760 --> 0:07:53.800 years that they had weed shops had some sort of 0:07:53.840 --> 0:07:57.160 play on words about smoking weed as the title name 0:07:57.280 --> 0:07:57.920 of the shop. 0:08:01.480 --> 0:08:07.000 No Selings, Jail, Come my Brother Peter, Boss in the house. 0:08:08.160 --> 0:08:12.040 Another episode, No Breaks, got King of Things in the house. 0:08:12.120 --> 0:08:17.520 What's up Ken, what's happening Pete? Okay, So that's the goal. 0:08:17.600 --> 0:08:20.600 The goal is to tell the story. So it's like 0:08:20.920 --> 0:08:22.960 when you asked me, what did I do wrong with cancel? 0:08:23.040 --> 0:08:28.560 Specifically cancel. So when we first right before we first met, 0:08:28.560 --> 0:08:31.120 when I first started learning all of this stuff, I 0:08:31.160 --> 0:08:32.920 was picking up records, like I always told you, I 0:08:32.920 --> 0:08:34.680 was picking up hip hop. Then I got to marketing. 0:08:34.920 --> 0:08:36.680 We met when I was starting to pick up hip hop. 0:08:38.400 --> 0:08:41.440 So at that point it's like you study, study, study, study, study, 0:08:41.480 --> 0:08:44.160 and then you do these things that are tests. Right, 0:08:44.240 --> 0:08:46.280 That good was my first test on record, and then 0:08:46.280 --> 0:08:48.440 it being my first independent hit record. It was a 0:08:48.480 --> 0:08:51.400 regional record, but it's my first hit record independently. My 0:08:51.559 --> 0:08:55.199 MOA was just us. The proof of hip hop was 0:08:55.240 --> 0:08:57.640 glass House Too. When people heard it, they could hear 0:08:57.720 --> 0:08:59.920 the culture in it. They I knew what to do, 0:09:00.559 --> 0:09:03.480 like I I got it. I know what's happening. And 0:09:03.520 --> 0:09:06.240 then the marketing proof was when I did Tupac Months Die. 0:09:07.400 --> 0:09:08.880 Remember I was like, man, it's gonna be the most 0:09:08.880 --> 0:09:11.320 talked about song on the internet for twenty four hours, 0:09:11.360 --> 0:09:13.040 and that mother fucking up being the most talked about 0:09:13.080 --> 0:09:15.760 song on the internet for twos maybe even a month. 0:09:17.640 --> 0:09:20.320 But it's all because now I'm not sacrificing no part 0:09:20.320 --> 0:09:23.400 of my brand. I don't gotta give no, I don't 0:09:23.440 --> 0:09:27.000 give nothing. I lean into my brand more. When everybody 0:09:27.000 --> 0:09:29.240 feels like they need to run away, I lean into 0:09:29.240 --> 0:09:34.520 my brand even more than before. That's the trick. I 0:09:34.679 --> 0:09:38.240 leans into that shit. I'm not running away from shit 0:09:38.640 --> 0:09:43.560 this crip. Yeah, whatever you think that mean. To some people, 0:09:43.600 --> 0:09:45.200 they think it's like, oh, that means you're gonna snatch 0:09:45.200 --> 0:09:49.319 your old lady purpose. That's they ignorance, you know what 0:09:49.320 --> 0:09:51.160 I mean. They don't know. They like, what does that mean? 0:09:51.240 --> 0:09:53.440 It means you you're gonna kill somebody that wears red. 0:09:53.480 --> 0:09:56.000 They all kind of ridiculous shit. But it's not their 0:09:56.040 --> 0:09:59.720 fault they ignorant. But it's also my job to That's 0:09:59.760 --> 0:10:03.160 what makes me so valuable in the marketplace. I can 0:10:03.280 --> 0:10:06.200 fill in the gray area. Now, there's gonna be a 0:10:06.240 --> 0:10:09.600 population of people that act like they don't care. That's 0:10:09.640 --> 0:10:11.439 just a fact. They're gonna act like they don't care. 0:10:13.160 --> 0:10:15.640 It's a population of people that, oh my god, you know, 0:10:15.679 --> 0:10:18.280 they feel the threat of how cool that's being, and 0:10:18.320 --> 0:10:21.440 they tired of not being cool themselves. Oh you know, 0:10:21.559 --> 0:10:25.719 fuck glasses, the creps. What they did every special to 0:10:25.800 --> 0:10:27.800 Homie asked me that he was like, Yo, what's the 0:10:27.800 --> 0:10:31.240 benefit of being a crip? And I'm like, the benefit, Like, 0:10:31.760 --> 0:10:33.560 I don't do most of the stuff in my life 0:10:33.760 --> 0:10:35.920 to be the benefit. But you know, I'm sure it's 0:10:35.920 --> 0:10:40.080 the level of camaraderie. It's a level of opportunity to 0:10:40.120 --> 0:10:42.480 actually hustle. Like in la you can't just be hustling 0:10:42.559 --> 0:10:47.880 in everybody neighborhood. You got to have a relationship. I mean, 0:10:47.960 --> 0:10:50.640 motherfuckers ain't let you monetize their community for free, just 0:10:50.679 --> 0:10:56.120 like american't let you monetize this country for free. So 0:10:56.800 --> 0:11:00.640 the point I'm saying is it's like you have to 0:11:00.720 --> 0:11:02.640 kind of see it. So the difference what canceled is 0:11:03.000 --> 0:11:06.800 I knew how to make the content right. I made 0:11:06.880 --> 0:11:09.319 a great body of work. Canceled These Nuts is really 0:11:09.320 --> 0:11:12.880 a solid body of work. Like definitely on the top 0:11:12.920 --> 0:11:16.080 half of my project follow You by a four, it's 0:11:16.120 --> 0:11:24.280 really good. But from the promotional angle, I just depended 0:11:24.320 --> 0:11:27.520 on podcasting. Like a lot of people that that has 0:11:27.559 --> 0:11:30.120 a that have a product, right that they depend on 0:11:30.240 --> 0:11:32.640 just going around on a podcast to it right. People 0:11:32.720 --> 0:11:36.000 they telling everybody, here's I'm gonna use my brand and 0:11:36.000 --> 0:11:38.400 then you're gonna be interested in my brand, and I'm 0:11:38.400 --> 0:11:39.720 gonna tell you at the end, gonna listen to my 0:11:39.720 --> 0:11:43.480 album and that's gonna work. Right. I stop at the 0:11:43.480 --> 0:11:46.960 breakfast club, I'll stop at you know, brilliant Idiots. I'll 0:11:47.000 --> 0:11:51.040 stop at you know, uh eighty five South. I'll go 0:11:51.120 --> 0:11:51.520 to the Bay. 0:11:51.760 --> 0:11:56.040 Traditional press tour concept, huh, like the traditional press tour 0:11:56.120 --> 0:11:58.320 concept when they drop a book, when they drop an album, 0:11:58.360 --> 0:12:00.440 they got a movie coming out all the rest. 0:12:01.040 --> 0:12:03.760 Yeah, right, So it's like that was something cool, right, 0:12:04.240 --> 0:12:08.840 So that was my only promotion. There was nothing else 0:12:08.840 --> 0:12:12.000 that wasn't no promotion. The music videos and promotion, but 0:12:12.559 --> 0:12:15.000 even that point, the way I saw it, once you 0:12:15.040 --> 0:12:18.280 do a music video on YouTube, you're not promoting anymore. 0:12:18.280 --> 0:12:23.640 You're giving away the product. Like the inception of music 0:12:23.720 --> 0:12:26.719 videos was all about you putting something on television that 0:12:27.080 --> 0:12:30.040 you didn't have, like you were able to get you 0:12:30.080 --> 0:12:34.360 got privy to a new song, Like you looked at 0:12:34.360 --> 0:12:36.600 the TV and you heard that song. The only way 0:12:36.600 --> 0:12:38.280 you could have that song on command to be at 0:12:38.280 --> 0:12:40.400 a player wherever you want to after that was to 0:12:40.400 --> 0:12:42.480 go to the store and buy the song. And they 0:12:42.520 --> 0:12:45.760 made you buy a whole album. They didn't even let 0:12:45.760 --> 0:12:48.440 you buy the song, like you got to buy this 0:12:48.520 --> 0:12:51.840 whole straight out of Compton and Master. 0:12:51.600 --> 0:12:56.000 Pigmate, you buy twenty two songs and seven skits. So 0:12:56.080 --> 0:12:59.520 it was quite a commitment, you like. 0:13:00.559 --> 0:13:03.719 So it's like that was the point, right. So the 0:13:03.760 --> 0:13:05.520 only way I could hear this song, if I liked 0:13:05.520 --> 0:13:07.560 this song with that brand that I just saw on 0:13:07.600 --> 0:13:09.640 the television, was to go to the record store and 0:13:09.640 --> 0:13:13.160 buy it today on YouTube if I give you the 0:13:13.280 --> 0:13:16.320 music video, you stream from YouTube. So you play your 0:13:16.400 --> 0:13:20.520 music from YouTube and they pay you a whapp in 0:13:20.600 --> 0:13:25.520 one cent per ten plays, one cent a penny for 0:13:25.600 --> 0:13:30.160 ten plays. That's crazy, right. So it's like I didn't 0:13:30.240 --> 0:13:33.240 calculate that. So when I dropped you know, some for 0:13:33.480 --> 0:13:39.680 some for bitches, or when I dropped tra like, I 0:13:39.720 --> 0:13:43.079 didn't calculate that. I didn't think about that. I was like, Okay, well, 0:13:43.120 --> 0:13:45.400 if it's gonna do two to three million like Kanye 0:13:45.920 --> 0:13:47.839 fit me, then I can make it work. But it didn't. 0:13:48.800 --> 0:13:50.760 They was like, yeah, we're not finna move this nowhere. 0:13:50.880 --> 0:13:54.360 You need to advertise. Yeah, you need to fiz some 0:13:54.440 --> 0:13:59.920 money into this, you know what I'm saying. So one 0:14:00.080 --> 0:14:02.079 thing was I didn't really have the promotion outside of 0:14:02.120 --> 0:14:04.439 the press tour the proverbial like PI said, the press 0:14:04.480 --> 0:14:09.920 tour or just the videos. I was thinking about something 0:14:09.920 --> 0:14:13.959 else too, right, like YouTube like MTV might have charge 0:14:13.960 --> 0:14:16.160 you five or six thousand dollars to slay the video 0:14:16.200 --> 0:14:19.920 to put a video inside their system. Right, that's what 0:14:19.960 --> 0:14:21.600 you paid for. You paid for the video, then you 0:14:21.600 --> 0:14:24.680 prayed the slaty. So it's not like me advertising a 0:14:24.800 --> 0:14:28.520 video is doing too much. The trick, though, is to 0:14:28.560 --> 0:14:31.200 not advertise a video and then give you the song 0:14:31.280 --> 0:14:36.040 at the same time explain that you can't put the 0:14:36.120 --> 0:14:38.960 video on fucking YouTube first, okay, because if you put 0:14:39.000 --> 0:14:41.400 the video on YouTube, I gave you the song, okay, 0:14:42.600 --> 0:14:45.560 So you gotta put it out without visuals first. But 0:14:45.640 --> 0:14:47.200 that's where it get tricky, you know what I mean. 0:14:47.240 --> 0:14:49.720 That's where I'm that Nigga and other people gotta figure 0:14:49.720 --> 0:14:51.440 it out because when they see what I'm doing, that's 0:14:51.480 --> 0:14:55.160 the plan. Okay. But I'm telling you that's the problem. 0:14:55.680 --> 0:14:58.640 You gotta sell your horses in the stable. You can't 0:14:58.720 --> 0:15:00.800 let them flee the barn first and then try to 0:15:00.840 --> 0:15:01.920 sell them when they're gone. 0:15:02.640 --> 0:15:04.800 That means my idea, I can't give it to people 0:15:04.880 --> 0:15:07.880 because it's my idea. They gotta pay me, and it's 0:15:07.920 --> 0:15:10.880 not gonna work for everybody. Neither. My idea ain't gonna work. 0:15:10.880 --> 0:15:13.320 I had to figure out the idea for them after 0:15:13.360 --> 0:15:16.560 I'm done with this presentation. Man, some problem. Contina should 0:15:16.600 --> 0:15:19.080 be hiring me to be her motherfucking in turn, to 0:15:19.200 --> 0:15:21.200 take her position that she you know, when she when 0:15:21.240 --> 0:15:22.880 she get out of the business. That's how good I should 0:15:22.880 --> 0:15:24.800 be a product manager at some company at this point, 0:15:26.360 --> 0:15:28.000 you know what I mean. That's how I see the game. 0:15:28.160 --> 0:15:29.720 So if you gonna see me talk to the best 0:15:29.760 --> 0:15:31.600 people in our field, you're gonna see me talk to 0:15:31.640 --> 0:15:33.960 the best executive. If I'm talking to Brian Turner, it's 0:15:34.000 --> 0:15:35.880 gonna make more sense. If I'm talking to Madi, who's 0:15:35.880 --> 0:15:38.360 a publicist. Job she did with Tory Lang in Credible, 0:15:38.400 --> 0:15:40.240 it's gonna be an impressive conversation. If I talk to 0:15:40.240 --> 0:15:43.200 a distribution company, it's gonna be an impressive conversation. Hell, 0:15:43.240 --> 0:15:45.680 if I talk to Doctor Dre about records, it's gonna 0:15:45.680 --> 0:15:48.000 be an impressive conversation. If I talk to Lord Jamar 0:15:48.120 --> 0:15:50.960 about hip hop, it's gonna be an impressive conversation. Because 0:15:51.000 --> 0:15:53.840 I care. I put way too much effort in it. 0:15:55.480 --> 0:15:58.720 So the separation from cancel to what I'm about to 0:15:58.720 --> 0:16:02.920 do coming up is like I'm no longer trying to 0:16:03.000 --> 0:16:05.920 figure it out. M And that's why I like when 0:16:05.920 --> 0:16:08.240 you feel like, forgive me for lack of better terms. 0:16:08.280 --> 0:16:12.520 If I snap at you, I'm not snapping, nigga. How 0:16:12.640 --> 0:16:18.320 dare you question it? You feel now? That's raggedy. Don't 0:16:18.360 --> 0:16:19.920 get me wrong, and I get it. I'm supposed to, 0:16:20.120 --> 0:16:22.840 but I talk, but no, I see why the greatest 0:16:22.920 --> 0:16:26.360 niggas are that way. I see why Kanye is that crazy. 0:16:26.400 --> 0:16:29.400 I see why niggas is like, Nigga, you ain't put 0:16:29.400 --> 0:16:31.840 in nowhere near this to be talking to me, nigga. 0:16:32.280 --> 0:16:35.160 That's how I feel about creeping nigga. What the fuck like, Nigga, 0:16:35.200 --> 0:16:39.400 Go get baby gangster. You know what I'm saying. Go 0:16:39.440 --> 0:16:44.400 get get nigg you on the phone. Niggas ain't nigga. 0:16:45.600 --> 0:16:47.800 Go get my nigga girch. Go go get some homie, 0:16:47.800 --> 0:16:50.160 go get something, go get plucked, go get moon, go 0:16:50.160 --> 0:16:53.080 get some older homies. You niggas don't give a fuck 0:16:53.200 --> 0:16:56.400 enough to be talking to me about this. That's so 0:16:56.600 --> 0:16:58.280 so when I'm telling you. I'm like, man, this poster, 0:16:58.360 --> 0:17:01.080 this is the campaign. I want to drop this poster here. 0:17:01.440 --> 0:17:06.320 You're like, well, you know, I don't know because Nigga, what, No, 0:17:06.520 --> 0:17:08.479 don't take that picture. We're not gonna take that. It's 0:17:08.560 --> 0:17:12.000 not a picture. I'm not saying you're wrong. King Olivia's soul. Bro, 0:17:12.080 --> 0:17:14.520 I swim on my mother. Bro, you're not wrong, but 0:17:14.640 --> 0:17:17.960 go ahead. But I'm saying it because I know, yeah, 0:17:18.760 --> 0:17:20.919 now you could build everything I saw on top of it. 0:17:21.520 --> 0:17:23.040 I'm sure it's gonna be a challenge that you want 0:17:23.080 --> 0:17:24.920 me to do it because this is what I do. 0:17:26.000 --> 0:17:28.160 And no, I don't want you to do it. That's 0:17:28.160 --> 0:17:32.480 not what I'm saying. That what I'm saying, I'm saying 0:17:32.880 --> 0:17:36.480 it comes across to everybody else like arrogance or like 0:17:36.480 --> 0:17:39.800 like Cherry said, I'm being a dictator. I'm not because 0:17:39.800 --> 0:17:41.240 I'm not talking to you about who gonna win to 0:17:41.280 --> 0:17:43.000 chatter if you say who won win the finals, I 0:17:43.000 --> 0:17:44.760 can't be like, yeah, the Knicks is gonna win. Here 0:17:44.760 --> 0:17:46.679 it is boom and I know Nigga now want you 0:17:47.000 --> 0:17:50.280 I wouldn't bet on it? Well, not straight up. 0:17:53.200 --> 0:17:55.600 That happened me A couple of times, like I've hung 0:17:55.680 --> 0:17:59.800 out with Malcolm and some people and aside from the 0:17:59.840 --> 0:18:02.240 fact act like if I make jokes, they can be 0:18:02.240 --> 0:18:07.160 a little sharp, but also like I have no no 0:18:07.320 --> 0:18:12.439 patience and stupid, not well read loud opinions. I just 0:18:12.880 --> 0:18:14.639 I don't have the patience to take them off. So 0:18:14.720 --> 0:18:17.359 like fella, last couple of times, like we hung out 0:18:17.359 --> 0:18:20.800 with some people and they say some shit, he just looks. 0:18:20.520 --> 0:18:23.560 At me like, please don't embarrass me. 0:18:23.680 --> 0:18:26.639 Man, yeah, and I know, and like this is your friends, 0:18:26.640 --> 0:18:30.840 but like he'll just kind of go just just no, 0:18:31.520 --> 0:18:32.040 not today. 0:18:32.600 --> 0:18:37.240 But I get can't feel and getting older, like it 0:18:37.359 --> 0:18:39.760 makes sense, like you know what I mean If you 0:18:39.760 --> 0:18:43.160 don't ask me, nigga, I'm telling you. So it's like, Nigga, 0:18:43.160 --> 0:18:46.040 I gave up everything to know what I know. Now 0:18:46.080 --> 0:18:49.119 I am up for listen. If you say something, I'm 0:18:49.119 --> 0:18:51.399 ana listen. But if it's say some bullshit, the first 0:18:51.400 --> 0:18:53.800 thing I'm about to them to cuss you out. You 0:18:53.920 --> 0:18:55.680 made me listen to this ship when I just gave 0:18:55.720 --> 0:18:57.840 you this soul fly shit that took me seventeen years 0:18:57.840 --> 0:19:00.200 to figure out. You're gonna tell me just think you said. 0:19:03.119 --> 0:19:04.800 I had a question from earlier from like we were 0:19:04.800 --> 0:19:09.480 talking about before we got on, because he had mentioned 0:19:09.480 --> 0:19:18.080 like the time gap between Kanye and Cancel. Yeah, and 0:19:18.520 --> 0:19:23.240 obviously there's a lot of factors, say, like you know, 0:19:24.040 --> 0:19:28.480 you and Kendrick aim for like your most pinnacle quality 0:19:28.600 --> 0:19:31.800 of artistic output, which with each project. Yeah, and I 0:19:31.840 --> 0:19:35.200 would say, you guys are also both older than like 0:19:35.200 --> 0:19:38.119 like you were doing your thing and then social media happened. 0:19:38.160 --> 0:19:40.800 You weren't born into the social media ecosystem. 0:19:41.119 --> 0:19:41.280 You know. 0:19:42.600 --> 0:19:45.800 Do you think that a good portion or at least 0:19:45.840 --> 0:19:46.919 the younger portion of. 0:19:47.000 --> 0:19:48.320 Hip hop is. 0:19:49.840 --> 0:19:52.600 You Maybe you could make the case like suffering from 0:19:52.680 --> 0:19:56.080 low quality, high quantity, or at least being framed by 0:19:56.080 --> 0:19:59.480 the fact that you see, all right, this is good 0:19:59.560 --> 0:20:03.000 enough to to consume or be consumed, but we have 0:20:03.080 --> 0:20:06.840 to just keep putting out fives on a scale of 0:20:06.840 --> 0:20:08.960 one to ten, just all the time, the way like 0:20:08.960 --> 0:20:11.040 you see girls trying to build a massive social media 0:20:11.119 --> 0:20:14.760 portfolio of like as bouncing videos. Just low quality, stupid ship. 0:20:14.840 --> 0:20:16.960 We're putting out three a day, all the time, all 0:20:17.000 --> 0:20:18.959 the time. Put it out all the time, like like 0:20:19.640 --> 0:20:23.600 the Curtis le may fire bombing thousands of bombs a day, 0:20:24.000 --> 0:20:26.159 versus just one nuke and then end it? 0:20:29.560 --> 0:20:31.679 Do I think so? So I don't want to say that. 0:20:32.320 --> 0:20:32.960 Is that in my head? 0:20:33.040 --> 0:20:36.000 Or is that? Like? No, I don't want to say local, 0:20:36.040 --> 0:20:38.200 you're not tripping, but I don't want to say low quality. 0:20:38.600 --> 0:20:41.080 It's like an NBA Young Boys, like the Father. It 0:20:41.160 --> 0:20:43.800 is NBA Young. We got so many goddamn songs, so 0:20:43.840 --> 0:20:46.359 many that motherfucker probably got one hundred plaques. Welcome home, 0:20:46.400 --> 0:20:48.760 because I know you came home. You know I'm happy 0:20:48.840 --> 0:20:51.399 for you. Do the most with your time out. Go 0:20:51.560 --> 0:20:57.159 make it happen, bro, because you your wizard. It's like 0:20:58.920 --> 0:21:02.200 he understands right now. I don't know if you understgive 0:21:02.240 --> 0:21:06.320 me that's not That may not be true, but this 0:21:06.400 --> 0:21:08.800 goes to that theory that hip hop is street urban 0:21:08.800 --> 0:21:11.800 culture personified through the arts. So where it may not 0:21:11.920 --> 0:21:15.280 have the literature or the English technique some other hip 0:21:15.320 --> 0:21:18.719 hop artists have, the culture is so heavy with it 0:21:19.520 --> 0:21:22.280 that's all you really need to move it across the 0:21:22.359 --> 0:21:25.480 landscape so people can enjoy it. Because whether people know 0:21:25.560 --> 0:21:28.159 it or not, Pete, they're coming for the culture. They 0:21:28.280 --> 0:21:30.840 not coming for the English technique. They not coming for 0:21:30.920 --> 0:21:35.239 the metaphors. The punchlines and similes, even though historically they 0:21:35.280 --> 0:21:38.640 have found that in certain artists usually. 0:21:38.920 --> 0:21:43.040 Well, I think that the quality suffers on everything, well, 0:21:43.080 --> 0:21:46.280 at least comparatively, Like some guys are really good. You 0:21:46.320 --> 0:21:49.040 can put you can put stuff out, good quality, you know, 0:21:49.119 --> 0:21:52.359