Speaker 1: Speaks to the planet.
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Speaker 1: Watch up and welcome back to another episode of No
Speaker 1: Sinners Podcast with your hosts now fuck that with your
Speaker 1: load glasses Malone. So the tricky part is, right, is
Speaker 1: I don't really look at. So when I podcast, I
Speaker 1: don't do interviews. Like one thing I wanted to do
Speaker 1: with no seilings is not have like an interview like
Speaker 1: they like the audience. The population has enough interview ideas.
Speaker 1: I just wanted to have a normal conversation with people
Speaker 1: based off or whatever the thought is. So one of
Speaker 1: the greatest people that I have conversations with is Pete.
Speaker 1: Like Pete is somebody that's he's very knowledgeable in a
Speaker 1: lot of different things, but it really strong and then
Speaker 1: where I'm strong at, I'm strong at, but he's open
Speaker 1: like Pete is. This ain't the true definition, but this
Speaker 1: is my interpretation of definition through my experience of breathing.
Speaker 1: Their smart is the ability to talk. It's like a
Speaker 1: quick wit you could talk. Intellect is the ability to
Speaker 1: listen and process with your listen to and then to
Speaker 1: be able to respond to that. Peter's intelligent, Like Peter'll
Speaker 1: be open to some information. Like We've had multiple conversations today.
Speaker 1: I was on Twitter and I was telling somebody they
Speaker 1: was telling me about They were talking about gang culture,
Speaker 1: and I'm like, bro, they are so minimal things that
Speaker 1: separate gang culture from any level of street culture. And
Speaker 1: you'll have one hundred people that's upset that I'm distinguishing it.
Speaker 1: They'll be mad, and I'm like, because they want to
Speaker 1: be upset at gangs. They really want to feel like
Speaker 1: gangs are the issue in the community, not oppression, not poverty,
Speaker 1: not the lack of resources and opportunities, not the police
Speaker 1: force driving down. They like gangs right and specifically they
Speaker 1: kind of want to corner black people in games. They
Speaker 1: don't want to talk about al Capone, like Sherry. They
Speaker 1: don't want to talk about al Capone. They don't want
Speaker 1: to talk about the mafia. They don't want to talk
Speaker 1: about the same thing that's happen in East LA and
Speaker 1: then cycles. They don't talk about it. They don't want
Speaker 1: to talk about the hell. They want to hide it
Speaker 1: under the guise of them being black. Like I was
Speaker 1: talking to the Homie Champ today and I was telling him,
Speaker 1: you know, it's a brother I start building from Alabama.
Speaker 1: And I was explaining to him like he was like, well,
Speaker 1: I don't care about my people because I'm black. I'm like,
Speaker 1: how is it your people? He's like, well, them people
Speaker 1: come from Mexico. No, they were born in America, just
Speaker 1: like you, Like I think it's a lazy, irresponsible thing
Speaker 1: that sometimes brothers do. It's like, I only worry about
Speaker 1: black people. You have to be worried about humanity because
Speaker 1: some things go across the clear landscape of humanity and
Speaker 1: it lets you know that it's not an individual thing
Speaker 1: based off this. So if you could solve this problem
Speaker 1: for us, then you could solve the same problem for
Speaker 1: everybody else. So Pete said to them, He tweeted, he said, man, look,
Speaker 1: I was telling them that the same thing happened in
Speaker 1: Oakland happens in LA. There's no crips of bloods. The
Speaker 1: murder rate is just as high per capital. It's just
Speaker 1: as violent. Everything that you would like to think is
Speaker 1: the community itself. I'm like, there's no crips of blood,
Speaker 1: so why do you think that is? Intellect allows you
Speaker 1: to take what I'm saying and listen. Emotions make you
Speaker 1: think I'm defending it because I'm a crypt But if
Speaker 1: you think about everything happening in Oakland, he could tell
Speaker 1: you he lived up there. It's the same fucking thing.
Speaker 1: But it's also rooted in their ignorance, like most people's
Speaker 1: ignorance about what gang banging is about. Most people think
Speaker 1: it's about colors. They really saw the movie and it's like,
Speaker 1: all that's about colors. So that's how I built no seilings.
Speaker 1: I built it, you know, with Pete and the cousins,
Speaker 1: to have real conversation things with things in good conversations
Speaker 1: and good faith, where where you're hoping to learn in
Speaker 1: exchange a bunch of facts to create dialogue and thought,
Speaker 1: it's not meant to be entertaining. It just happens to
Speaker 1: be entertaining. I can make it way more entertaining.
Speaker 3: But do you think you'll be going against what you
Speaker 3: trying to build? Do you make it more entertaining?
Speaker 1: I mean I could put somebody that sit next to
Speaker 1: you and and they'll just argue with me for the
Speaker 1: sake of argue with me, And then at that point
Speaker 1: the polarity, the negative and the positive coming to each
Speaker 1: other makes it more powerful. I think the listener doesn't
Speaker 1: get anything from that, Okay, Like it's more important as
Speaker 1: a healthy sale to pass DNA genetic information. Just to
Speaker 1: pass information, that's the most important thing. So like we're
Speaker 1: trying to pass information that that's to me to go.
Speaker 1: So even if we're having a conversation that I'm wrapped
Speaker 1: up in which is what this thing was about. I'm
Speaker 1: having a conversation. I'll bring it right to the podcast
Speaker 1: to talk to Peter about. So like, if the concept
Speaker 1: is storytelling, right, and it's like, that's all marketing is
Speaker 1: is storytelling. Promotion is when I tell you the story
Speaker 1: if it's mine story. Publicity is when somebody else tell
Speaker 1: you the story. Advertising is when you pay for the
Speaker 1: story to be told. So like, even if I'm talking
Speaker 1: to Madi and I'm telling Madi right now, I'm like, man, Mady,
Speaker 1: this is what I need, Like you can hear, I'm
Speaker 1: gonna walk it down and she's gonna be like, yep, yep, yep, yep, yep, yep,
Speaker 1: she's telling me in this time, like the conversation, the
Speaker 1: story needs to be very intriguing. She said that to you,
Speaker 1: She said, yeah, because it mattered you know who the
Speaker 1: first person is that validates the story, and then you
Speaker 1: can move a story based off who validated thing about that.
Speaker 1: She said that, Remember I just said that. I said,
Speaker 1: it's one thing if you get TMZ, it's another thing
Speaker 1: you get the breakfast club or iHeart right, But then
Speaker 1: there's still the work to take that story to everybody
Speaker 1: in between see the belief that we've been doing business own.
Speaker 1: Like I told you earlier, I was telling Pete, excuse me, Pete,
Speaker 1: I was telling King. I was like, that's like, if
Speaker 1: I open up a weed store and people like to
Speaker 1: smoke weed, I think people supposed to come through the door.
Speaker 1: Marketing is the reason people come through the door. The
Speaker 1: tricky is people think you come to the door because
Speaker 1: you want to get some weed. That's minute part of
Speaker 1: the population. Marketing might be that you panked the front
Speaker 1: of this motherfucker with a big ass cannabis leaf looked
Speaker 1: like the front of the Chronic album covered that make
Speaker 1: motherfuckers walk in. That's marketing. That's telling the story to
Speaker 1: anybody that sees the front of that building. This got
Speaker 1: something to do with weed, marijuana.
Speaker 4: That's why every weed shop in the first like ten
Speaker 4: years that they had weed shops had some sort of
Speaker 4: play on words about smoking weed as the title name
Speaker 4: of the shop.
Speaker 1: No Selings, Jail, Come my Brother Peter, Boss in the house.
Speaker 1: Another episode, No Breaks, got King of Things in the house.
Speaker 1: What's up Ken, what's happening Pete? Okay, So that's the goal.
Speaker 1: The goal is to tell the story. So it's like
Speaker 1: when you asked me, what did I do wrong with cancel?
Speaker 1: Specifically cancel. So when we first right before we first met,
Speaker 1: when I first started learning all of this stuff, I
Speaker 1: was picking up records, like I always told you, I
Speaker 1: was picking up hip hop. Then I got to marketing.
Speaker 1: We met when I was starting to pick up hip hop.
Speaker 1: So at that point it's like you study, study, study, study, study,
Speaker 1: and then you do these things that are tests. Right,
Speaker 1: That good was my first test on record, and then
Speaker 1: it being my first independent hit record. It was a
Speaker 1: regional record, but it's my first hit record independently. My
Speaker 1: MOA was just us. The proof of hip hop was
Speaker 1: glass House Too. When people heard it, they could hear
Speaker 1: the culture in it. They I knew what to do,
Speaker 1: like I I got it. I know what's happening. And
Speaker 1: then the marketing proof was when I did Tupac Months Die.
Speaker 1: Remember I was like, man, it's gonna be the most
Speaker 1: talked about song on the internet for twenty four hours,
Speaker 1: and that mother fucking up being the most talked about
Speaker 1: song on the internet for twos maybe even a month.
Speaker 1: But it's all because now I'm not sacrificing no part
Speaker 1: of my brand. I don't gotta give no, I don't
Speaker 1: give nothing. I lean into my brand more. When everybody
Speaker 1: feels like they need to run away, I lean into
Speaker 1: my brand even more than before. That's the trick. I
Speaker 1: leans into that shit. I'm not running away from shit
Speaker 1: this crip. Yeah, whatever you think that mean. To some people,
Speaker 1: they think it's like, oh, that means you're gonna snatch
Speaker 1: your old lady purpose. That's they ignorance, you know what
Speaker 1: I mean. They don't know. They like, what does that mean?
Speaker 1: It means you you're gonna kill somebody that wears red.
Speaker 1: They all kind of ridiculous shit. But it's not their
Speaker 1: fault they ignorant. But it's also my job to That's
Speaker 1: what makes me so valuable in the marketplace. I can
Speaker 1: fill in the gray area. Now, there's gonna be a
Speaker 1: population of people that act like they don't care. That's
Speaker 1: just a fact. They're gonna act like they don't care.
Speaker 1: It's a population of people that, oh my god, you know,
Speaker 1: they feel the threat of how cool that's being, and
Speaker 1: they tired of not being cool themselves. Oh you know,
Speaker 1: fuck glasses, the creps. What they did every special to
Speaker 1: Homie asked me that he was like, Yo, what's the
Speaker 1: benefit of being a crip? And I'm like, the benefit, Like,
Speaker 1: I don't do most of the stuff in my life
Speaker 1: to be the benefit. But you know, I'm sure it's
Speaker 1: the level of camaraderie. It's a level of opportunity to
Speaker 1: actually hustle. Like in la you can't just be hustling
Speaker 1: in everybody neighborhood. You got to have a relationship. I mean,
Speaker 1: motherfuckers ain't let you monetize their community for free, just
Speaker 1: like american't let you monetize this country for free. So
Speaker 1: the point I'm saying is it's like you have to
Speaker 1: kind of see it. So the difference what canceled is
Speaker 1: I knew how to make the content right. I made
Speaker 1: a great body of work. Canceled These Nuts is really
Speaker 1: a solid body of work. Like definitely on the top
Speaker 1: half of my project follow You by a four, it's
Speaker 1: really good. But from the promotional angle, I just depended
Speaker 1: on podcasting. Like a lot of people that that has
Speaker 1: a that have a product, right that they depend on
Speaker 1: just going around on a podcast to it right. People
Speaker 1: they telling everybody, here's I'm gonna use my brand and
Speaker 1: then you're gonna be interested in my brand, and I'm
Speaker 1: gonna tell you at the end, gonna listen to my
Speaker 1: album and that's gonna work. Right. I stop at the
Speaker 1: breakfast club, I'll stop at you know, brilliant Idiots. I'll
Speaker 1: stop at you know, uh eighty five South. I'll go
Speaker 1: to the Bay.
Speaker 4: Traditional press tour concept, huh, like the traditional press tour
Speaker 4: concept when they drop a book, when they drop an album,
Speaker 4: they got a movie coming out all the rest.
Speaker 1: Yeah, right, So it's like that was something cool, right,
Speaker 1: So that was my only promotion. There was nothing else
Speaker 1: that wasn't no promotion. The music videos and promotion, but
Speaker 1: even that point, the way I saw it, once you
Speaker 1: do a music video on YouTube, you're not promoting anymore.
Speaker 1: You're giving away the product. Like the inception of music
Speaker 1: videos was all about you putting something on television that
Speaker 1: you didn't have, like you were able to get you
Speaker 1: got privy to a new song, Like you looked at
Speaker 1: the TV and you heard that song. The only way
Speaker 1: you could have that song on command to be at
Speaker 1: a player wherever you want to after that was to
Speaker 1: go to the store and buy the song. And they
Speaker 1: made you buy a whole album. They didn't even let
Speaker 1: you buy the song, like you got to buy this
Speaker 1: whole straight out of Compton and Master.
Speaker 4: Pigmate, you buy twenty two songs and seven skits. So
Speaker 4: it was quite a commitment, you like.
Speaker 1: So it's like that was the point, right. So the
Speaker 1: only way I could hear this song, if I liked
Speaker 1: this song with that brand that I just saw on
Speaker 1: the television, was to go to the record store and
Speaker 1: buy it today on YouTube if I give you the
Speaker 1: music video, you stream from YouTube. So you play your
Speaker 1: music from YouTube and they pay you a whapp in
Speaker 1: one cent per ten plays, one cent a penny for
Speaker 1: ten plays. That's crazy, right. So it's like I didn't
Speaker 1: calculate that. So when I dropped you know, some for
Speaker 1: some for bitches, or when I dropped tra like, I
Speaker 1: didn't calculate that. I didn't think about that. I was like, Okay, well,
Speaker 1: if it's gonna do two to three million like Kanye
Speaker 1: fit me, then I can make it work. But it didn't.
Speaker 1: They was like, yeah, we're not finna move this nowhere.
Speaker 1: You need to advertise. Yeah, you need to fiz some
Speaker 1: money into this, you know what I'm saying. So one
Speaker 1: thing was I didn't really have the promotion outside of
Speaker 1: the press tour the proverbial like PI said, the press
Speaker 1: tour or just the videos. I was thinking about something
Speaker 1: else too, right, like YouTube like MTV might have charge
Speaker 1: you five or six thousand dollars to slay the video
Speaker 1: to put a video inside their system. Right, that's what
Speaker 1: you paid for. You paid for the video, then you
Speaker 1: prayed the slaty. So it's not like me advertising a
Speaker 1: video is doing too much. The trick, though, is to
Speaker 1: not advertise a video and then give you the song
Speaker 1: at the same time explain that you can't put the
Speaker 1: video on fucking YouTube first, okay, because if you put
Speaker 1: the video on YouTube, I gave you the song, okay,
Speaker 1: So you gotta put it out without visuals first. But
Speaker 1: that's where it get tricky, you know what I mean.
Speaker 1: That's where I'm that Nigga and other people gotta figure
Speaker 1: it out because when they see what I'm doing, that's
Speaker 1: the plan. Okay. But I'm telling you that's the problem.
Speaker 4: You gotta sell your horses in the stable. You can't
Speaker 4: let them flee the barn first and then try to
Speaker 4: sell them when they're gone.
Speaker 1: That means my idea, I can't give it to people
Speaker 1: because it's my idea. They gotta pay me, and it's
Speaker 1: not gonna work for everybody. Neither. My idea ain't gonna work.
Speaker 1: I had to figure out the idea for them after
Speaker 1: I'm done with this presentation. Man, some problem. Contina should
Speaker 1: be hiring me to be her motherfucking in turn, to
Speaker 1: take her position that she you know, when she when
Speaker 1: she get out of the business. That's how good I should
Speaker 1: be a product manager at some company at this point,
Speaker 1: you know what I mean. That's how I see the game.
Speaker 1: So if you gonna see me talk to the best
Speaker 1: people in our field, you're gonna see me talk to
Speaker 1: the best executive. If I'm talking to Brian Turner, it's
Speaker 1: gonna make more sense. If I'm talking to Madi, who's
Speaker 1: a publicist. Job she did with Tory Lang in Credible,
Speaker 1: it's gonna be an impressive conversation. If I talk to
Speaker 1: a distribution company, it's gonna be an impressive conversation. Hell,
Speaker 1: if I talk to Doctor Dre about records, it's gonna
Speaker 1: be an impressive conversation. If I talk to Lord Jamar
Speaker 1: about hip hop, it's gonna be an impressive conversation. Because
Speaker 1: I care. I put way too much effort in it.
Speaker 1: So the separation from cancel to what I'm about to
Speaker 1: do coming up is like I'm no longer trying to
Speaker 1: figure it out. M And that's why I like when
Speaker 1: you feel like, forgive me for lack of better terms.
Speaker 1: If I snap at you, I'm not snapping, nigga. How
Speaker 1: dare you question it? You feel now? That's raggedy. Don't
Speaker 1: get me wrong, and I get it. I'm supposed to,
Speaker 1: but I talk, but no, I see why the greatest
Speaker 1: niggas are that way. I see why Kanye is that crazy.
Speaker 1: I see why niggas is like, Nigga, you ain't put
Speaker 1: in nowhere near this to be talking to me, nigga.
Speaker 1: That's how I feel about creeping nigga. What the fuck like, Nigga,
Speaker 1: Go get baby gangster. You know what I'm saying. Go
Speaker 1: get get nigg you on the phone. Niggas ain't nigga.
Speaker 1: Go get my nigga girch. Go go get some homie,
Speaker 1: go get something, go get plucked, go get moon, go
Speaker 1: get some older homies. You niggas don't give a fuck
Speaker 1: enough to be talking to me about this. That's so
Speaker 1: so when I'm telling you. I'm like, man, this poster,
Speaker 1: this is the campaign. I want to drop this poster here.
Speaker 1: You're like, well, you know, I don't know because Nigga, what, No,
Speaker 1: don't take that picture. We're not gonna take that. It's
Speaker 1: not a picture. I'm not saying you're wrong. King Olivia's soul. Bro,
Speaker 1: I swim on my mother. Bro, you're not wrong, but
Speaker 1: go ahead. But I'm saying it because I know, yeah,
Speaker 1: now you could build everything I saw on top of it.
Speaker 1: I'm sure it's gonna be a challenge that you want
Speaker 1: me to do it because this is what I do.
Speaker 1: And no, I don't want you to do it. That's
Speaker 1: not what I'm saying. That what I'm saying, I'm saying
Speaker 1: it comes across to everybody else like arrogance or like
Speaker 1: like Cherry said, I'm being a dictator. I'm not because
Speaker 1: I'm not talking to you about who gonna win to
Speaker 1: chatter if you say who won win the finals, I
Speaker 1: can't be like, yeah, the Knicks is gonna win. Here
Speaker 1: it is boom and I know Nigga now want you
Speaker 1: I wouldn't bet on it? Well, not straight up.
Speaker 4: That happened me A couple of times, like I've hung
Speaker 4: out with Malcolm and some people and aside from the
Speaker 4: fact act like if I make jokes, they can be
Speaker 4: a little sharp, but also like I have no no
Speaker 4: patience and stupid, not well read loud opinions. I just
Speaker 4: I don't have the patience to take them off. So
Speaker 4: like fella, last couple of times, like we hung out
Speaker 4: with some people and they say some shit, he just looks.
Speaker 1: At me like, please don't embarrass me.
Speaker 4: Man, yeah, and I know, and like this is your friends,
Speaker 4: but like he'll just kind of go just just no,
Speaker 4: not today.
Speaker 1: But I get can't feel and getting older, like it
Speaker 1: makes sense, like you know what I mean If you
Speaker 1: don't ask me, nigga, I'm telling you. So it's like, Nigga,
Speaker 1: I gave up everything to know what I know. Now
Speaker 1: I am up for listen. If you say something, I'm
Speaker 1: ana listen. But if it's say some bullshit, the first
Speaker 1: thing I'm about to them to cuss you out. You
Speaker 1: made me listen to this ship when I just gave
Speaker 1: you this soul fly shit that took me seventeen years
Speaker 1: to figure out. You're gonna tell me just think you said.
Speaker 4: I had a question from earlier from like we were
Speaker 4: talking about before we got on, because he had mentioned
Speaker 4: like the time gap between Kanye and Cancel. Yeah, and
Speaker 4: obviously there's a lot of factors, say, like you know,
Speaker 4: you and Kendrick aim for like your most pinnacle quality
Speaker 4: of artistic output, which with each project. Yeah, and I
Speaker 4: would say, you guys are also both older than like
Speaker 4: like you were doing your thing and then social media happened.
Speaker 4: You weren't born into the social media ecosystem.
Speaker 1: You know.
Speaker 4: Do you think that a good portion or at least
Speaker 4: the younger portion of.
Speaker 1: Hip hop is.
Speaker 4: You Maybe you could make the case like suffering from
Speaker 4: low quality, high quantity, or at least being framed by
Speaker 4: the fact that you see, all right, this is good
Speaker 4: enough to to consume or be consumed, but we have
Speaker 4: to just keep putting out fives on a scale of
Speaker 4: one to ten, just all the time, the way like
Speaker 4: you see girls trying to build a massive social media
Speaker 4: portfolio of like as bouncing videos. Just low quality, stupid ship.
Speaker 4: We're putting out three a day, all the time, all
Speaker 4: the time. Put it out all the time, like like
Speaker 4: the Curtis le may fire bombing thousands of bombs a day,
Speaker 4: versus just one nuke and then end it?
Speaker 1: Do I think so? So I don't want to say that.
Speaker 4: Is that in my head?
Speaker 1: Or is that? Like? No, I don't want to say local,
Speaker 1: you're not tripping, but I don't want to say low quality.
Speaker 1: It's like an NBA Young Boys, like the Father. It
Speaker 1: is NBA Young. We got so many goddamn songs, so
Speaker 1: many that motherfucker probably got one hundred plaques. Welcome home,
Speaker 1: because I know you came home. You know I'm happy
Speaker 1: for you. Do the most with your time out. Go
Speaker 1: make it happen, bro, because you your wizard. It's like
Speaker 1: he understands right now. I don't know if you understgive
Speaker 1: me that's not That may not be true, but this
Speaker 1: goes to that theory that hip hop is street urban
Speaker 1: culture personified through the arts. So where it may not
Speaker 1: have the literature or the English technique some other hip
Speaker 1: hop artists have, the culture is so heavy with it
Speaker 1: that's all you really need to move it across the
Speaker 1: landscape so people can enjoy it. Because whether people know
Speaker 1: it or not, Pete, they're coming for the culture. They
Speaker 1: not coming for the English technique. They not coming for
Speaker 1: the metaphors. The punchlines and similes, even though historically they
Speaker 1: have found that in certain artists usually.
Speaker 4: Well, I think that the quality suffers on everything, well,
Speaker 4: at least comparatively, Like some guys are really good. You
Speaker 4: can put you can put stuff out, good quality, you know,
Speaker 4: out of your mouth, uh, and good volume. I think
Speaker 4: maybe it's more so on the musical side.
Speaker 1: We're talking about like.
Speaker 4: I'm talking songs like like I said, of putting out
Speaker 4: like the Chronic and then two thousand, like they're eight
Speaker 4: years apart when they hit. They hit like you know,
Speaker 4: with with metric tonnage, just putting out like decent enough
Speaker 4: songs all the all the all the time, and the
Speaker 4: songs kind of sound the same. You might be rapping
Speaker 4: phenomenally on them, but the songs are just a just
Speaker 4: an ocean of Honda civics just boom boom boom boom.
Speaker 1: Yeah. Yes, answering the question is yes, but well I
Speaker 1: guess there is no but yes, yes, that's like that's.
Speaker 4: Led to where like there's a few songs have a
Speaker 4: good sound and then people just make similar ish sounding
Speaker 4: beats just in huge volumes.
Speaker 1: Yeah, yeah, yes, yes that's happening. Yes, why is that happened.
Speaker 1: Everything else is harder, which made harder to find producers,
Speaker 1: harder to find different music, or to make the chronic
Speaker 1: of two thousand. To make the chronic or two thousand
Speaker 1: and one is hard. But can you just make good music?
Speaker 1: You don't have to make the chronic, But can you
Speaker 1: make good music? What's good? I guess? I mean it
Speaker 1: appears like if you young boy, young boys dropping a song,
Speaker 1: he dropped one hundred songs in the year them, then,
Speaker 1: so how can you be great overall with one hundred songs? Well,
Speaker 1: I think his greatness is measured differently. His greatness is
Speaker 1: measured in his cultural appeal, and then the songs just
Speaker 1: become away for you to vote that you fuck with
Speaker 1: him culturally. Yeah, but you go ahead, you'll find something
Speaker 1: you like in the songs if you put out one hundred. Yes,
Speaker 1: I say what I'm saying, like people support young boy
Speaker 1: because I noticed this as soon as we got the
Speaker 1: phones in our hand. You know what I'm saying. As
Speaker 1: we got phones in our hands, it made everything what
Speaker 1: we see, not what we hear. So all you have
Speaker 1: to do is deliver what you see in my ears,
Speaker 1: so it don't have to be they don't have to
Speaker 1: master what you hear. This ain't you know pre phone ever,
Speaker 1: where a visual took longer to travel like a picture.
Speaker 1: There were certain artists I didn't even know what they
Speaker 1: looked like, and I knew some of their songs. A
Speaker 1: god was like that for a long time. Most people
Speaker 1: that know Bobby Carwell was a white man, right, people
Speaker 1: didn't know that. Now it's the exact opposite. I know
Speaker 1: who a lot of these people are and never heard
Speaker 1: a song. Because of how we consume, you know, entertainment,
Speaker 1: It's changed. It's all in my hand and I see
Speaker 1: everything it's like right now. One of the biggest and
Speaker 1: greatest mistakes of No Feelings not being this really huge
Speaker 1: podcast because I think me and pe conversations will go
Speaker 1: as big as Joe or anybody else conversations is we
Speaker 1: don't just have a simple visual component. Now it couldn't
Speaker 1: be as simple as like what we do with the
Speaker 1: live stream, whereas it's kind of like underproduced idea needs
Speaker 1: to be produced to some degree. Part of the thing.
Speaker 1: Pete moved to Florida, so is like trying to figure
Speaker 1: that out, it's really tedious, and then creating a set
Speaker 1: that would give off something special, right, It's like huff
Speaker 1: But that's we're probably missing out on ninety percent of
Speaker 1: the shit we could have. And I mean ninety percent.
Speaker 1: We're probably at ten percent potential. A lot of other
Speaker 1: shows don't they do like interviews and stuff. That's something
Speaker 1: you don't really want to do. It's not the interview part.
Speaker 1: Like I could sit down and have a conversation with
Speaker 1: too short. We don't got an interview it if you
Speaker 1: can sit down and have a conversation with Shaq, I
Speaker 1: just ain't trying to ask you, you know, like unless
Speaker 1: it falls within the conversation, Like the goal ain't to
Speaker 1: come in and know no siblings, ain't to come in
Speaker 1: and probe you. Yeah, nigga, you could join in what
Speaker 1: we're talking about. And I learned that from brilliant idiots.
Speaker 1: I learned that from Scholtz and Charlotte Mane. Like they
Speaker 1: just be having a conversation, they jump jump in ge
Speaker 1: like double dutch. You know what I'm saying. And when
Speaker 1: he kept trying to get me to do a podcast,
Speaker 1: that's how I believe in podcasts. Shout out to Jack Recipes,
Speaker 1: the podcast God About to Chris and all the other
Speaker 1: podcast text on all the other god the podcast gods.
Speaker 1: But to me, that's what real. Joe Budden's just conversation.
Speaker 1: So I hang my hat on it. I'm not here
Speaker 1: to interview people ask you about your songs, and you're right.
Speaker 1: Every a lot of people they just sit back and
Speaker 1: just talk to the person versus letting people see this
Speaker 1: person talk about something else. He always put a lot
Speaker 1: of pressure on still about that, like, don't turn against
Speaker 1: the chronicles into an interview platform. You're not. You're not
Speaker 1: Donnie Simpson. So that's the job. Storytelling is the job
Speaker 1: on every level, So even on the promotional levels. Telling
Speaker 1: you the story. So if the posters look a certain way,
Speaker 1: they want it, and they look a certain way, how
Speaker 1: do I convey want it through a poster? Now you
Speaker 1: see the poster, it makes sense, right, How do I
Speaker 1: convey the title of the song wanted? All right? How
Speaker 1: do I convey the title of the wanted song through publicity?
Speaker 1: How do I convey the advertisement? How do I make
Speaker 1: it work the greatest levels? I can make that work
Speaker 1: at the greatest levels means more people get exposed to
Speaker 1: the campaign. So what separates cancel from this one particularly
Speaker 1: is just my mentality going into it, like I made
Speaker 1: the record a little bit more unique to fit the
Speaker 1: landscape of the day. Like Pete was saying, like I'm
Speaker 1: mindful of even now this was the last part. I
Speaker 1: wasn't even mindful the streaming. In twenty twenty three, I
Speaker 1: made traditional records from you know that Ray Charles created
Speaker 1: the whole traditional hook bridge, you know verse shit. You
Speaker 1: know we've been making that style of record now for
Speaker 1: I don't know seventy years, and it's like, but we
Speaker 1: may don't have the medium or the structure that that
Speaker 1: created to even market it. So now we're stuck marketing.
Speaker 1: Even when I'm telling Mardy like that's why she was honest,
Speaker 1: she was like she was like, yeah, it changed a lot,
Speaker 1: Like you really got to have something now, You really
Speaker 1: got to have something now. I mean other than that,
Speaker 1: people are gonna be like, you need to pay me
Speaker 1: to expose your shit. People offer me ads and shit,
Speaker 1: and they like, man, you got to post it on
Speaker 1: your page too. What they they offering me? A story?
Speaker 1: You got to posts on your place? Nigga? You are
Speaker 1: you why I could tell my own people that shit?
Speaker 1: You want me to say? You know what, I'm saying.
Speaker 1: So it's like you have to understand that's marketing in
Speaker 1: the nutshell, it's just really great storytelling. And once you
Speaker 1: get that, you know what I mean, you can make
Speaker 1: it work. Now you know exactly who to go to,
Speaker 1: what to tell them, what you need from him, and
Speaker 1: what they should be doing. And then if somebody really
Speaker 1: fuck with you, like Mady so a big part, like
Speaker 1: Greg is my nigga, Like Greg the publishers, Greg is
Speaker 1: like my guy. Mady is like, really my sist. This
Speaker 1: is really my friend too, like Greg is. We built
Speaker 1: the relationship me and Maighty before we did every did
Speaker 1: we never did business. That's just really been my dog.
Speaker 1: And she'll be honest with me. And if anybody else
Speaker 1: don't cut me some slacks, she'll cut me the most slack.
Speaker 1: Greg would too what I mean, But Mady is like,
Speaker 1: you know, that's really my dog. So it's like, you know,
Speaker 1: finding rounding up the best storytellers, you know what I mean?
Speaker 1: In advertising, my nigga Drew that work with joining the
Speaker 1: Luka shout out to Army Drew. Drew was one of
Speaker 1: the best stories tellers when it comes to advertising. Not
Speaker 1: the content, sheer just shifting the conversation out there, making
Speaker 1: it worth less than a cent per engagement, less than
Speaker 1: a cent per engagement, less than a cent per engagement.
Speaker 1: So think about it. That means one dollar means one
Speaker 1: hundred eyes eyeballs less shit, maybe two hundred eyeballs for
Speaker 1: one hundred you know, all the way to ten dollars.
Speaker 1: And that's the thing. So you really gotta when you're
Speaker 1: trying to market something, you gotta figure out what's the
Speaker 1: story that's gonna make people interested and then round up
Speaker 1: the best storytellers you can get. Shout out to the
Speaker 1: Tommy Jagbamb Right, Jagbamb is one of the best street
Speaker 1: team guys on the promotional level. So even though I
Speaker 1: can create how to tell this story through this promotional poster, right,
Speaker 1: we figured that out, Right now, I need somebody to
Speaker 1: go out and tell help me tell that story, put
Speaker 1: it to where that story will convey it matter the
Speaker 1: most to the people that see it, because it ain't
Speaker 1: as simple as making a poster cousin and putting that
Speaker 1: poster in church that might not work out. You can't
Speaker 1: just have the little Kim hardcore poster in church that
Speaker 1: might not get what you trying to get she got
Speaker 1: that thing bust open, spread eagle. You feel me? That
Speaker 1: might not be cool at church. You may not get
Speaker 1: CD sales because of that. You might get some outred,
Speaker 1: but you might not get no CD seid one thing.
Speaker 1: Like I said, I'd be really upset at Kanye a
Speaker 1: lot right because and I don't know why I should
Speaker 1: expect Kanye be Kanye. It's Kanye. But I think he
Speaker 1: really gets how to make He gets how to garner
Speaker 1: major level of publicity on independent status by the antics
Speaker 1: he do. I mean, if you use the term antics,
Speaker 1: I mean he's just saying something now. He don't have
Speaker 1: a fear of the repercussion of how people gonna feel
Speaker 1: about it. He probably knows something more than most of
Speaker 1: us know. But you know, in my situation, like I said,
Speaker 1: I wouldn't galvanize an audience to not listen to him.
Speaker 1: I'm just not gonna fuck with him when I'm not.
Speaker 1: I'm not going to fuck with that new project. You
Speaker 1: have to do better, show me something that I should
Speaker 1: care about there, like the last project, I don't care
Speaker 1: if you go number one. I'm not the traditional listener,
Speaker 1: you know what I mean? The story of you going
Speaker 1: number one or making the Billboard charts mean nothing to me.
Speaker 1: I ain't never saw no motherfucking body who made a
Speaker 1: Billboard charge that person number one. I need to go
Speaker 1: listen to the project, and I ain't listen to a
Speaker 1: Traviscott project. Still. I heard about eight Travis Scott song.
Speaker 1: I ain't never heard a Travis Scott song. Shut out
Speaker 1: the travel. I'm not talking shit for I'm not telling
Speaker 1: shit no for real, because I've never heard a Travis
Speaker 1: Scott song that maybe want to listen to the album.
Speaker 1: I've heard Traviscott songs that I enjoy and be banging.
Speaker 1: But nigga, just because you got album don't mean I
Speaker 1: gotta listen to it. A nigga, he thank you, sick mo,
Speaker 1: thank you, this is your song. I appreciate that. The
Speaker 1: jams I don't know. I don't gnna fuck with albums
Speaker 1: own is because it's his brands and the product itself. Okay,
Speaker 1: Like like for example, right Pete, it's fair to say,
Speaker 1: like like if somebody got a good piece of fried
Speaker 1: chicken and now they're selling uh burgers. Yeah, I'm not
Speaker 1: buying burgers from Kentucky. Mm hmm fuck no ho the fuck?
Speaker 1: How good. I like your original recipe chicken. I'm not
Speaker 1: buying no fucking burgers from y'all. Fuck out of here.
Speaker 1: I won't even buy the chicken sandwich from me.
Speaker 4: Really, that's one of the funniest phenomenons. And I guess
Speaker 4: they all seem to survive. But you know Papao, the
Speaker 4: company out in Houston. Yeah, well they've got like Papa's Barbecued,
Speaker 4: They've got Papa's Mexican Food, like or like text mex
Speaker 4: or whatever like that. There's a whole series of different
Speaker 4: genres of type of restaurants under the Papa's umbrella. And
Speaker 4: I'm amazed that, like the I mean, I guess I don't.
Speaker 4: I haven't eaten it. If they might be terrific, but you're.
Speaker 1: Like the marketing person like me, like I actually judge
Speaker 1: your marketing. So too many papa scare you with different.
Speaker 4: I don't know about that because they got different, different
Speaker 4: things going on. But sometimes it's like, what's the what's
Speaker 4: the what's the expression of a master of none? You
Speaker 4: want to trade oh jack wads, master of nuns. Yeah,
Speaker 4: you start to become the cheesecake factory. We got seventy
Speaker 4: five I's on the menu and another of Murney good.
Speaker 1: And the only thing good is the fucking cheesecake.
Speaker 4: Yeah, which incidentally is going down their thing.
Speaker 1: Yeah, it's like we're gonna make this fire and we're
Speaker 1: gonna have a bunch of regular ship.
Speaker 4: Just give some dinner. It's all about the dessert. Throw it.
Speaker 1: And that's how they should marketing. Who cares about the dinner.
Speaker 1: You come for the dessert. That that's just to get
Speaker 1: you to the dessert menu.
Speaker 4: We just gave you that to We're just we're giving
Speaker 4: you a justification for eating this cheesecake.
Speaker 1: They should charge sixty dollars for the cheesecake and it
Speaker 1: comes with dinner for free.
Speaker 4: I think you're I think you're on something.
Speaker 3: I have to think about it too, Like.
Speaker 1: Hey, come to cheesecake factory where dinner is free with
Speaker 1: every slice of cheesecake. Yeah, it could work. All that
Speaker 1: nasty as ship. You can pick off that and sorry cheesecake,
Speaker 1: because I know I'm on your sh I had that
Speaker 1: chefer's part. You need to be ashamed of yourself. But
Speaker 1: that's how that's how good the food is not The
Speaker 1: food is not that good. But if they focus on cheesecake,
Speaker 1: like every order you get free dinner with your cheesecake.
Speaker 1: You got us, Like that's one thing. Like I stand
Speaker 1: on being a crypt from the West Coast. Now I
Speaker 1: do let other people's ignorre kind of control them because
Speaker 1: I really ain't tripping like whatever, like what you really want?
Speaker 1: That's the way that move. Originally you started that.
Speaker 4: Yeah, buy this water and get a cigarette for free.
Speaker 1: That's true. True, And everybody used to make a lot
Speaker 1: of people used to make people bring their own cigarettes,
Speaker 1: like now you gotta bring your own new Ports. I
Speaker 1: got Sherman. That's where the name sharm come from. Sherman
Speaker 1: cigarettes and brown cigarettes. Oh interesting, that's what the brown
Speaker 1: cigarettes is called Sherman. Yeah, so that's where the term
Speaker 1: sherm weirdose had brown cigarettes when I was young, Well
Speaker 1: that's what you used to dip them all, because I
Speaker 1: guess I don't know. I did the white paper ones.
Speaker 1: I had to ask the older hummies, why do they select.
Speaker 4: Sherm confused and smoke the rog cigarette?
Speaker 1: Probably so they okay, Yeah, I got to the plaint.
Speaker 1: I got to the point where I started dipping anything.
Speaker 3: Yeah, that's what I'm saying. I seen white ones dipp
Speaker 3: and all that kind of stuff, but not I dipped
Speaker 3: your blunt at the brown. You ain't getting no five
Speaker 3: or ten dollars deal with no blunt.
Speaker 1: That's twenty hit this motherfucker cause you know that blunt,
Speaker 1: soak up all your God damn it was dipping blunts.
Speaker 1: So yeah, damn they was going hard. And then that
Speaker 1: we was touching that tac strogg Yeah weed to call
Speaker 1: that hurr game.
Speaker 3: Yep.
Speaker 1: So it's like just leaning on it and understanding your
Speaker 1: job as a storyteller.
Speaker 3: So you think with storytelling, now you gotta start adding
Speaker 3: stuff to it, like products or something in your storytelling
Speaker 3: so people could take something with them.
Speaker 1: For me, I just feel like it needs to be immersive,
Speaker 1: you know what I mean, Like you gotta really do it.
Speaker 1: You ain't no more half stepping, and so what's immersive
Speaker 1: and not half stepping to you? So, like, if my
Speaker 1: goal was to leak a snippet, right, if i'm i'm
Speaker 1: I'm I'm gonna use this video as a vessel to
Speaker 1: market to something, right, as a vessel to not even
Speaker 1: market to expose this because you were on the phone
Speaker 1: and you need to see everything first. So if that's
Speaker 1: a vessel to expose even building up to the release
Speaker 1: of the vessel of how I want you to see
Speaker 1: it need to be just as tedious like the average
Speaker 1: person right there, just put up you know, not dissing them.
Speaker 1: They're not wrong. They'll just put a picture of a
Speaker 1: wave on air. Ig listen to my new snippet. No no, no, no,
Speaker 1: no cuss glass low hip hop all the way in
Speaker 1: like this. I'm gonna make it a part of the video.
Speaker 1: I'm gonna build the video out more. I'm not just
Speaker 1: gonna let y'all have this house. That's the video. You
Speaker 1: come in this yard, No no, no, I'm putting grass down.
Speaker 1: I'm put a gate around it, put a basketball court
Speaker 1: and the pool in the backyard. When you're leaving, it's
Speaker 1: a pool in the backyard. I'm gonna build it out
Speaker 1: for the fans, so so motherfucker that wanna have some
Speaker 1: dope shit could be wrapped up into it and give
Speaker 1: them more things to talk about. I feel like you
Speaker 1: gotta go all the way. You know what I'm saying.
Speaker 1: People want it all, they don't They not taking just
Speaker 1: part of it no more. It's music itself, just part
Speaker 1: of it now. I mean, yes, music was its own product,
Speaker 1: but you take somebody like Larry June, Like a lot
Speaker 1: of Larry June's business is like you know, like good
Speaker 1: job Larry talking about people with the job, or get
Speaker 1: healthy and juicing, or you know what I mean. It's
Speaker 1: a million other things, and it's a full emotion immercial world.
Speaker 1: Same thing with like the Russell Like they give you
Speaker 1: a full immersive experience. You fully engulfed in the experience
Speaker 1: of whatever they doing. They brand and then the music
Speaker 1: just become an extension of the brand. M My shit
Speaker 1: is different because I still make fucking joints. Though my
Speaker 1: shit could live on its own. You don't need me
Speaker 1: to be there at the highest level, Like I don't
Speaker 1: got to be with the record. The record could go
Speaker 1: on his own. People will be like, oh, I didn't
Speaker 1: know that was your song. Yeah, I'm good that good
Speaker 1: at making records. People tell me all the time that God,
Speaker 1: I didn't know that good was yourself. Damn that is you.
Speaker 1: I used to be Nigga that because it wasn't important.
Speaker 1: The product itself was specialized and learn how to make
Speaker 1: the best product of record first. A lot of other
Speaker 1: people specialize in how to market their brand. That was
Speaker 1: nip thing that was like nip Shit was brand, the
Speaker 1: Russell was brand their brand. Guys, I'm a record guy
Speaker 1: that understood finally, Like, oh, y'all want me to be
Speaker 1: the nigga for real? Okay, well, y'all can't shit really
Speaker 1: can't nobody even be this nigga like this? No, Like
Speaker 1: this is like I'm the last of a few. You
Speaker 1: know what I'm saying, Like, oh you you oh you
Speaker 1: really want to see it? Oh you want to see
Speaker 1: the whole thing I got you here it is? This
Speaker 1: would have looked like so you think you got everything?
Speaker 3: Now the totality of what needs to be done, from
Speaker 3: the records to the business.
Speaker 1: Side to the most stripped down minimals still ain't great.
Speaker 1: Like still one person. But should I send at the
Speaker 1: top dog the dude Doff from TD, Like, look at this,
Speaker 1: he ain't said one thing back. I'm gonna call his
Speaker 1: ass soon as I get off this podcest What you
Speaker 1: tak I call stress stretch? Can I do this and that? Like?
Speaker 1: You still have to keep us er? Now I have
Speaker 1: to ask Pete people you to get his market. Pete
Speaker 1: don't give a fuck, but he might see one thing,
Speaker 1: you know what I mean to be like yeah, what
Speaker 1: about this, So you still got to use your resources,
Speaker 1: you know what I mean? And and thank god, I'm
Speaker 1: not the smartest person I know. Thank God, I just
Speaker 1: know a lot of smarter people. But it's like I
Speaker 1: know at the I know at the basic level, at
Speaker 1: the oct to put his level, what needs to happen.
Speaker 1: I know where all eight arms, I know where all
Speaker 1: eight tentacles need to be. I know exactly what's the story.
Speaker 1: You know what I mean, and who the story needs
Speaker 1: to be told to. And then after that story told
Speaker 1: to that person, now I understand you need to go
Speaker 1: tell everybody else under that person that story. That's gonna
Speaker 1: be the reason that they tell the story for you.
Speaker 1: That's important to know. I can even size it up
Speaker 1: based off impressions at this point. I know what I'm
Speaker 1: gonna stream based off impressions at this point, Like if
Speaker 1: I get this many impressions, i'ma streaming this much Like
Speaker 1: this is how much I believe in the math of
Speaker 1: the business. So it it I paid. I gave up
Speaker 1: a lot of years to get to this point, for
Speaker 1: probably very little years, but I'm finna run this bitch
Speaker 1: into the ground until the end though, I mean even
Speaker 1: if it was eighteen months that sacrifice was worth it.
Speaker 1: Like this became like my first love is drag racing.
Speaker 1: If you have to give that up for this, Yeah,
Speaker 1: this is my second love. But you learned to love this, right. Yeah.
Speaker 1: I didn't love it at first. Yeah, I love drag racing.
Speaker 1: At the beginning, I wanted to know everything that was
Speaker 1: know about it. Hip hop not so much. It was
Speaker 1: just like my mom used to listen to the song
Speaker 1: blah blah blah, but I didn't really know what it
Speaker 1: was about. I didn't really know what about. I always
Speaker 1: knew what racing was about. I always knew the math
Speaker 1: and racing always knew it was way more to it,
Speaker 1: Like I always knew with hip hop, I didn't quite
Speaker 1: know that.
Speaker 3: But hip hop being so like time's frustrating. What made
Speaker 3: you start loving is because just just who you are,
Speaker 3: it's just culture. Well, it wasn't frustrating. That's probably from
Speaker 3: my view. I mean, from my view of hip hop
Speaker 3: is frustrating to me. You know at times, I've never
Speaker 3: been frustrated by it.
Speaker 1: I just so what I knew that when I fell
Speaker 1: in love is when I realized somebody made something for
Speaker 1: people like me. Okay, you know what I mean. Like
Speaker 1: when I went to the Bronx and talked to some
Speaker 1: of them old spades and different people, it was made
Speaker 1: for people like me. I talked to crazyness, shut out
Speaker 1: the crazy legs. He was like, g Na, we was
Speaker 1: just like you, bro, we would stick up kids da da.
Speaker 1: That shit put it on my heart like differently, like
Speaker 1: oh wow, this is really something special for niggas that
Speaker 1: came through this traumatic experience like me, me, And they
Speaker 1: made just to express what's like coming through that experience
Speaker 1: and how you find pride in comraderie, and that's what
Speaker 1: hip hop was. And I was like, damn, So now
Speaker 1: it went from just being something personal that I love
Speaker 1: and enjoy doing to something I wanted to protect and
Speaker 1: defend and I wanted to be there for the next
Speaker 1: group of people that came up like me.
Speaker 3: It's so funny that you say that, because when I
Speaker 3: went with you back through you know, the United States,
Speaker 3: like you did, I didn't know nothing about real black
Speaker 3: culture outside of where I was sure, you know.
Speaker 1: But then when I went back there and seen that,
Speaker 1: it made me much different.
Speaker 3: Yeah, it made me want to do something, you know,
Speaker 3: as a whole and not as just in Tacoma or
Speaker 3: something made me want to just like as a whole
Speaker 3: now when I've seen that Pete.
Speaker 1: So we go hang out with coming from GS nine
Speaker 1: right in Brooklyn, just nine as were Bobbie murdered, you know,
Speaker 1: was claiming the ship. We went to jail. So King
Speaker 1: got all this crazy you know Washington where you know,
Speaker 1: Washington got that really good environment, you know what I mean,
Speaker 1: like they got the best atmosphere to grow shit, and
Speaker 1: I mean or it's like weed weed. So we standing
Speaker 1: around talking to some Homi, shout out to a couple
Speaker 1: of homies from over there at the time. We politics
Speaker 1: we sitting out in Middle Street, no different than we
Speaker 1: sit on the West Hub, and they just blowing. They
Speaker 1: got a circle blow. He's like, yeah, this will ill
Speaker 1: be on right here. So King's smoking past it. They
Speaker 1: got around to the second time, pass it. They want
Speaker 1: to go around the third time. Why did this nigga
Speaker 1: just faint? This New York is this Brooklyn nigga just
Speaker 1: ain't it? I was like, I want the league and
Speaker 1: I'm like, oh my god, we s gonna catch a case.
Speaker 1: What Fudy got this nigga? This motherfucker West Coast weed. Man, this,
Speaker 1: Oh my god, we go to prison. Shout out to
Speaker 1: the homies from jes nine because he he hopped up
Speaker 1: after he was for fun though. That was some fun
Speaker 1: times that year. Going through that all the places, I
Speaker 1: learned a lot and you realize it's just like us. Yeah,
Speaker 1: it was crazy. That's why. That's why when people be
Speaker 1: trying to tell me about game, cause I'm like, nah, nigga,
Speaker 1: you can't tell me. I'm really fucked away, Like no,
Speaker 1: you do really around like nigga, I'm not you know,
Speaker 1: I'm not there. I love my people, man, I'm hanging
Speaker 1: out with the hommies from from one and the Bronx Dog.
Speaker 1: I'm in a back chiller shooting dice fuck with man.
Speaker 1: I'm not nigga. I love my people. I love black people.
Speaker 1: I look at fuck how poor we is? I fuck
Speaker 1: which ghetto? I love us? Pete, Pete, can you hear me?
Speaker 4: Yeah?
Speaker 3: I think he had us in a barber shop that
Speaker 3: I seen like on forty eight hours months later, like
Speaker 3: this is where he had me at motherfuckers walking around
Speaker 3: with pistols. When police driving around seventy eleven, They're like,
Speaker 3: it's okay over here, what you mean. It's okay, you
Speaker 3: got pollice, some pistols all around here.
Speaker 1: Leaving this blackness. I don't get fuck with none of
Speaker 1: these beings talking about Yeah black my whole life. I've
Speaker 1: been ghetto my whole life, and I'm go fuck with
Speaker 1: everybody to gettigga when you get killed, ship, I don't
Speaker 1: live long enough, nigga. But I am not running from
Speaker 1: black people, bro, I am not. I'm I'm fucking my
Speaker 1: people's man. I be enamored that they just like us.
Speaker 1: I mean that youte motherfuckers three thousand miles away and
Speaker 1: be on this bus.
Speaker 4: Shit, it's a good thing. Jobs isn't here to hear this.
Speaker 3: Man.
Speaker 1: Job's called me out to call John's back.
Speaker 4: God damn, we're gonna have to crop this piece and
Speaker 4: send it to him.
Speaker 1: Yeah facts, but uh man, I was trade man. I'll
Speaker 1: just be posting up with my people's man, like I'm
Speaker 1: posting up with my people's man. I'm chilling. I'm with
Speaker 1: my peoples right now. Man. That's how I feel.
Speaker 3: I see how that's the brand or like you say,
Speaker 3: your brand, that's your brand, like that it's part of
Speaker 3: your brand to go anywhere and be with your people
Speaker 3: and not have no fear or nothing.
Speaker 1: I mean, because I ain't getting nothing to none of
Speaker 1: these niggas. Yeah, that's how I feel like I heard.
Speaker 1: Uh it's a cat named Myran Refresh and Fit podcast.
Speaker 1: You're talking about Myron is so mad at black people,
Speaker 1: like all you niggas and Nigga Tree and I'm like,
Speaker 1: you know, you can't be around you niggas. Could up?
Speaker 1: What are you talking? I've never got that. I never
Speaker 1: got that. I never when I was in the Bronx.
Speaker 1: When we was in the Bronx, it was I that
Speaker 1: one round fifty cent neighborhood, like I owned the house
Speaker 1: around the smother So with y'all, bro, Oh yeah, I'm
Speaker 1: glad I'm alone. Oh West Coast, Yeah, watch up with it,
Speaker 1: my nigga. Yeah, man, I'm coming to the fucking around.
Speaker 1: I wanted to feel, bro, I wanted to be around
Speaker 1: in the area. Oh ah, you're trying to get on
Speaker 1: that hip hop Yes, son, I'm in Queen's. What's up
Speaker 1: with y'all?
Speaker 3: Man?
Speaker 1: Like, like, nigga, what so what if a nigga want
Speaker 1: to spot at the end of the day, I hate
Speaker 1: that whole thing, Pete, Like if a nigga want to squabble.
Speaker 1: What a nigga want to try? Like what Pete?
Speaker 3: He was there by hisself at times with nobody else.
Speaker 3: Pete like by himself.
Speaker 1: Man, I lost my people's man, I don't just fun
Speaker 1: what these people talking about. I love my peoples, bro,
Speaker 1: I don't give fuck. We in Detroit and the ghetto,
Speaker 1: and we was at a bar and Detroit and the ghetto. Man, Man,
Speaker 1: what I'm with my people. If I'm gonna go out,
Speaker 1: this is how I want to die. I want to
Speaker 1: die with my peoples anywhere. If I'm gonna die, If
Speaker 1: I ain't gonna die more das let me die with
Speaker 1: my people for me. That's cool, you know what I mean.
Speaker 1: I just I don't see that fear in us. I
Speaker 1: don't look at us as these predators. Like it's a
Speaker 1: love about us. And I got that love when I
Speaker 1: went out there, Like it wasn't like that Pete. I
Speaker 1: got that love. I got that love, bro. It was like,
Speaker 1: damn you really posted yeah, man, it was like cool.
Speaker 1: It was like, damn, get what we're doing. We're in
Speaker 1: the projects and Jorgy shut out to Armie Free the army, Bro.
Speaker 1: We're in the Project and Jorgey just chilling. What's up
Speaker 1: with y'all? You only went to the projects in every
Speaker 1: state in the projects and Jersey with the great streets,
Speaker 1: and it's like, what show with y'all? My nigga show
Speaker 1: with y'all. Nigga like watch up g man, oh g O.
Speaker 1: I'm like, man, this nigga said on George on b
Speaker 1: A nigga sad on Brandon in Jersey. Nigga in Jersey's
Speaker 1: nigga said on George and Brandon, So you know, I'm
Speaker 1: enamored that we're so close, three thousand miles away, like
Speaker 1: like you know what I mean, Like everybody can frown,
Speaker 1: but I love. I love the fact that we're so close.
Speaker 1: Like I feel like when I as a rapper, like
Speaker 1: that's my New York thing, even though I do West
Speaker 1: Coast hip hop, that's something New York gave me, give
Speaker 1: me and I and I want to make sure they
Speaker 1: impressed with what I'm doing with it. It's y'all, just
Speaker 1: like when I go over there, they want to show
Speaker 1: me how they doing that things with their communities and
Speaker 1: trying to organize and put together their own little street
Speaker 1: gangs to protect each other and stand up. They care
Speaker 1: what I thought? You see how deep our ten trade
Speaker 1: day g is we out here? Becuz? Oh great, cause
Speaker 1: I see y'all for real too. Back the three thousand
Speaker 1: miles three thousand miles of Port Wemember, we're in Memphis.
Speaker 1: This niggas are gonna gray old baby lo. What do
Speaker 1: you y'all? We are talking about here with brothers? We
Speaker 1: had the street racers. We say with y'all, men, what something?
Speaker 4: Man?
Speaker 1: Yeah, man, y' I'm gonna get my caught. We're gonna
Speaker 1: figure it out. We're gonna make this thing. I'm in Kentucky, man,
Speaker 1: I mean Louisville. Stay with y'all. That's what hip hop
Speaker 1: is supposed to do. It's supposed to bring you closer
Speaker 1: to brothers in all these ghettos. It's supposed to make
Speaker 1: the mainstream America understand our plfe a little bit more.
Speaker 1: They supposed Tupac made them understand our plife a little
Speaker 1: bit more. They was like, you know, niggas ain't that bad.
Speaker 1: You know that Tupac nigga. You know they understand our
Speaker 1: feel mean like that shit matter cuse like, and niggas
Speaker 1: don't get that's what this is for. They still be
Speaker 1: trying to use it selfishly to try to get rich.
Speaker 1: You know what I mean. Like, don't get me wrong,
Speaker 1: it's some paper to get what I'm saying. It's so
Speaker 1: much more to it that can happen, and we can
Speaker 1: mobilize the whole country, This whole fly as shit, even
Speaker 1: with cribs like nigga. When I went to New York, nigga,
Speaker 1: we shot that video. Niggas crips everywhere, niggag, that's a nigga.
Speaker 1: Look at this is three thousand miles away and the
Speaker 1: brothers is united together? Or video was that you shot
Speaker 1: there east side? Yeah, shout out to my brother went
Speaker 1: and the brothers united. It brought us together. It's a
Speaker 1: belief that a tear is aparted. Don't trust me. The
Speaker 1: niggas who wasn't together in La wasn't together way before
Speaker 1: crips and bloods came about. They was not together already.
Speaker 1: This is not terrible part. Any further, they was gonna
Speaker 1: still be like, well, man, them niggas live over there,
Speaker 1: off slosson them. Niggas live over there off Western man
Speaker 1: them a nigga. You could use any tidy you want to.
Speaker 1: People just gonna find separations, I mean and distance. It's
Speaker 1: just how it worked.
Speaker 4: I think that so to me, like, well, like Miami
Speaker 4: is not a city that really has that. In Oaklands
Speaker 4: dot of city that really has like blood and crypt
Speaker 4: type things going on, you know.
Speaker 1: But most of all do. But they still got the
Speaker 1: same shit happening.
Speaker 4: Yeah, I was just gonna say, the only differentially that
Speaker 4: I see is the intergenerationality of one particular like name.
Speaker 1: That's it.
Speaker 4: Otherwise, like the same situation pops up and then it
Speaker 4: kind of expires, and the same situation pops up from
Speaker 4: the same courtyard in front of the same building. After
Speaker 4: that one expires and does the same thing until that expires.
Speaker 4: It just does it with different names in.
Speaker 1: The postal one. But the whole time, even when you
Speaker 1: think of the gray stries, right, it feel like shut
Speaker 1: up to the homies. It feel like everything is gray sty.
Speaker 1: People don't really know the grace. That's not the first
Speaker 1: like idea of Gray Street. The first Gray Street is
Speaker 1: watched Wady of grat They got they got east Side kids,
Speaker 1: they got Jordan down, they got Jordan down, gangs. They
Speaker 1: had two other games in between that one. Then Gray
Speaker 1: Street came along, right, then they got gangs under Grave Street, right,
Speaker 1: they got baby low that's niggas older than me, baby
Speaker 1: loas older than they was just baby loads at the time.
Speaker 1: Then they got the niggas that's my age, the Peter
Speaker 1: Rol niggas or the Dustail niggas or the paro Leae
Speaker 1: and these are all gangs within that place. They feel
Speaker 1: like it's all a sign. But them niggas a fight
Speaker 1: and shoot and hurt each other too. You go to
Speaker 1: the niggas and guards. They got lot. They got lots
Speaker 1: in line, like the parking lot, Like these niggas from
Speaker 1: this parking lot versus these niggas that hang out off
Speaker 1: of this street, the deuce line one hundred and thirty,
Speaker 1: one hundred and twelve versus the niggas that be in
Speaker 1: this parking lot. Then you got the block, the block Boys,
Speaker 1: which is out of the projects, so the Bell Havens
Speaker 1: which is out of the project. So it's like it's
Speaker 1: the same thing. But again if everybody from the outside
Speaker 1: or they just grape streets, it just looked like nothing.
Speaker 1: But again that's the point of hip hop, Like I
Speaker 1: could give people sub the nuances to make them see
Speaker 1: that they not that different. That's what I'm supposed to
Speaker 1: be doing. That's why I'm here. That's why God put
Speaker 1: me through all the stuff he put me through. That's
Speaker 1: why God really put me through this stuff. We're gonna
Speaker 1: be able to convey that this new project I conveyed
Speaker 1: what's gonna blow everybody back. Pause is when I actually
Speaker 1: dropped this and it be a big deal and everybody
Speaker 1: gotta go back and listen and realize I've been doing this.
Speaker 1: That's gonna fuck everybody. Man, this nigga really been on
Speaker 1: this ship, so you know what I mean. That's when
Speaker 1: it's gonna for me. It's more or less like God
Speaker 1: always gave me a level of intellect, so it made
Speaker 1: everything always a little bit more challenging. I could never
Speaker 1: take the cheap way. What you mean by pause? That's
Speaker 1: the New York Ship fuck with hummies and hartum.
Speaker 3: Okay he said bloody back and said pause. That tripped
Speaker 3: me out.
Speaker 1: That means that's telling you I don't mean it in
Speaker 1: a sexual way. Okay, Yeah, it's like some Harlem sh
Speaker 1: It's New York Ship. I don't know, hal shit, A
Speaker 1: bad bad why you laugh peaks just.
Speaker 4: The whole nature of it. It kind of replaced what
Speaker 4: was the previous iteration of that.
Speaker 1: Something kind of like that. So that's all. That's all
Speaker 1: it is. I focus on that more than anything. So
Speaker 1: that's why a lot of times the things that's going
Speaker 1: on inside of my mind come right to the podcast,
Speaker 1: because really, these are things that can help people with
Speaker 1: their every day life. This is something peak it help
Speaker 1: me with. I can say one thing, people like, man, gee,
Speaker 1: I thought about that? Did that?
Speaker 2: Or that?
Speaker 1: Man? Somebody can hear this podcast and be able to
Speaker 1: tap in be like man, gee, that's a good point.
Speaker 1: I thought this that And the third you do get
Speaker 1: some of the people that like man, that was brilliant.
Speaker 1: But you know, you're really putting out the information so
Speaker 1: people could use it to they benefit. They're looking out
Speaker 1: for tuning into the Note Senters podcast. Please do us
Speaker 1: a favorite, subscribe, rate, comment, and share. This episode was
Speaker 1: recorded right here on the West coast of the USA.
Speaker 1: It produced about the Black Effect podcast network and not
Speaker 1: heard radio year