1 00:00:03,520 --> 00:00:06,160 Speaker 1: What's up Its way up with Angela Yee. I'm Angela 2 00:00:06,200 --> 00:00:08,000 Speaker 1: Yee and this is exciting for me because this is 3 00:00:08,000 --> 00:00:11,360 Speaker 1: one of my favorite things to talk about today, branding 4 00:00:11,360 --> 00:00:12,120 Speaker 1: and real estate. 5 00:00:12,200 --> 00:00:15,080 Speaker 2: We have Sarah Golan here, who is my broker. 6 00:00:15,120 --> 00:00:17,759 Speaker 1: I talk about you all the time, so everybody knows 7 00:00:17,760 --> 00:00:20,439 Speaker 1: you and Ryan. Sarah Hant is here as well. Hello, 8 00:00:20,920 --> 00:00:23,120 Speaker 1: sell it like Sara Hant and also brand it likes 9 00:00:23,120 --> 00:00:26,639 Speaker 1: Sara Hant. Yes, yes, well, thank you so much for 10 00:00:26,720 --> 00:00:29,880 Speaker 1: joining me. I feel like people also are so familiar 11 00:00:29,880 --> 00:00:33,479 Speaker 1: with you from when you were on Million Dollar Listing too. Yeah, 12 00:00:33,720 --> 00:00:35,800 Speaker 1: and so here we are, and your background is so 13 00:00:35,880 --> 00:00:39,280 Speaker 1: interesting to me because originally you were an actor. Yeah, 14 00:00:39,320 --> 00:00:42,000 Speaker 1: and then now this seems like more fun than that 15 00:00:42,200 --> 00:00:43,479 Speaker 1: for some reason for you. 16 00:00:43,600 --> 00:00:45,400 Speaker 3: Yeah, it depends on I need to find fun. 17 00:00:45,440 --> 00:00:49,239 Speaker 4: I think, you know, it's you know, my life is 18 00:00:49,240 --> 00:00:51,839 Speaker 4: a mixture of everything, just because the way things are 19 00:00:51,960 --> 00:00:55,360 Speaker 4: bought and sold has totally changed like it used to 20 00:00:55,400 --> 00:00:57,480 Speaker 4: be like twenty years ago, fifteen years ago. 21 00:00:58,000 --> 00:00:59,080 Speaker 5: You know, if Sarah and I. 22 00:00:59,000 --> 00:01:01,600 Speaker 4: Wanted to sell a house, the first thing that we 23 00:01:01,640 --> 00:01:05,959 Speaker 4: would do was not make a video about the house, right, 24 00:01:06,040 --> 00:01:08,320 Speaker 4: It's not We wouldn't think about the story of the house. 25 00:01:08,319 --> 00:01:11,960 Speaker 4: We wouldn't start thinking about how to how to create 26 00:01:12,040 --> 00:01:16,960 Speaker 4: attention for that listing through video content because I've got 27 00:01:17,000 --> 00:01:20,000 Speaker 4: to be on every platform to reach the kids of 28 00:01:20,120 --> 00:01:20,759 Speaker 4: the buyers. 29 00:01:21,360 --> 00:01:21,640 Speaker 5: You know. 30 00:01:21,880 --> 00:01:24,280 Speaker 4: Now we get a new house and we're like, okay, well, 31 00:01:24,319 --> 00:01:26,399 Speaker 4: before anything, we've got to shoot the property tour tomorrow morning, 32 00:01:26,560 --> 00:01:27,960 Speaker 4: and I got to make sure it's not raining, and 33 00:01:27,959 --> 00:01:29,360 Speaker 4: I got to make sure the house is ready to go. 34 00:01:29,600 --> 00:01:32,119 Speaker 4: I got to make sure it's beautiful, because that's how 35 00:01:32,120 --> 00:01:34,399 Speaker 4: people buy and sell, and they send the videos off 36 00:01:34,400 --> 00:01:36,679 Speaker 4: to their friends and their family. So it's it's kind 37 00:01:36,680 --> 00:01:38,520 Speaker 4: of a mixing of both of my. 38 00:01:38,560 --> 00:01:39,160 Speaker 5: Worlds, right. 39 00:01:39,200 --> 00:01:43,800 Speaker 4: It's it's sales, but it's also performance, you know whatever. 40 00:01:44,000 --> 00:01:45,640 Speaker 5: You know, that's that's that's what it means to be 41 00:01:45,720 --> 00:01:46,440 Speaker 5: in sales today. 42 00:01:46,640 --> 00:01:49,840 Speaker 1: And I've been to your office in Soho and so 43 00:01:49,920 --> 00:01:53,240 Speaker 1: I've seen the whole operation as far as how important 44 00:01:53,720 --> 00:01:56,280 Speaker 1: the digital aspect of is since you just brought that up, 45 00:01:56,680 --> 00:01:59,120 Speaker 1: and having a whole team and like a podcast room 46 00:01:59,160 --> 00:02:01,760 Speaker 1: and all of those things also important to what it 47 00:02:01,800 --> 00:02:04,200 Speaker 1: is that you do now, Sarah. When I first I 48 00:02:04,200 --> 00:02:06,240 Speaker 1: first met Sarah, she saw me my first ever house. 49 00:02:06,400 --> 00:02:08,280 Speaker 2: Yeah, and then a few. 50 00:02:08,120 --> 00:02:13,200 Speaker 1: Other online homes a long time and I met her 51 00:02:13,280 --> 00:02:16,360 Speaker 1: online working for online homes, and it was early on 52 00:02:16,560 --> 00:02:19,000 Speaker 1: in Sarah's career. But since then we've done a lot 53 00:02:19,040 --> 00:02:21,400 Speaker 1: of different things together. I told you I have another 54 00:02:21,440 --> 00:02:23,760 Speaker 1: Brownstone that I just recently posted that I've been working 55 00:02:23,760 --> 00:02:26,919 Speaker 1: on for three and a half years at this point, 56 00:02:27,160 --> 00:02:28,440 Speaker 1: but we're near the finish line. 57 00:02:28,440 --> 00:02:30,239 Speaker 3: Finally almost there. It's gonna happen. 58 00:02:30,480 --> 00:02:33,880 Speaker 1: Yeah, you had a Brownstone that was four years in 59 00:02:33,919 --> 00:02:36,000 Speaker 1: the make. You have a Brownstone that's four years in 60 00:02:36,040 --> 00:02:36,519 Speaker 1: the making. 61 00:02:36,680 --> 00:02:37,760 Speaker 5: I showed it for sale. 62 00:02:37,800 --> 00:02:38,680 Speaker 6: You made a show about that. 63 00:02:39,120 --> 00:02:41,280 Speaker 4: I did make a show about that. Yeah, it was, uh, 64 00:02:41,320 --> 00:02:44,040 Speaker 4: it was I think, you know because Bravo. When we 65 00:02:44,040 --> 00:02:46,360 Speaker 4: were doing Bravo, you know, they really cared about the 66 00:02:47,160 --> 00:02:48,760 Speaker 4: so wild that one day this is all going to 67 00:02:48,800 --> 00:02:50,720 Speaker 4: be like, we're going to sound so old talking about this. 68 00:02:50,840 --> 00:02:53,960 Speaker 4: But you know the TV guide and the guide on cable, right, 69 00:02:54,000 --> 00:02:57,600 Speaker 4: so the guide on cable for the DVR, you know, 70 00:02:58,240 --> 00:03:00,240 Speaker 4: because a lot of people would have, oh, I want 71 00:03:00,240 --> 00:03:02,560 Speaker 4: a DVR. Million Dollar Listing New York, and so every 72 00:03:02,560 --> 00:03:04,280 Speaker 4: spinoff we would do would be, you know, million dollar 73 00:03:04,360 --> 00:03:07,760 Speaker 4: Listing New York. Ryan's Wedding, which was a different show, 74 00:03:08,040 --> 00:03:10,880 Speaker 4: but the DVR tag had to be there, right, and 75 00:03:10,919 --> 00:03:12,400 Speaker 4: so that's how they would think about it. So it was, 76 00:03:12,520 --> 00:03:15,240 Speaker 4: you know, million dollar List in New York, Ryan's Renovation, 77 00:03:15,760 --> 00:03:18,640 Speaker 4: separate show about renovating houses, but they just wanted to 78 00:03:18,720 --> 00:03:21,720 Speaker 4: grab that same audience because it tied back to ad 79 00:03:21,800 --> 00:03:27,400 Speaker 4: dollars for that tag. So now now, I mean, I 80 00:03:27,400 --> 00:03:29,280 Speaker 4: don't know how many people listening even like go to 81 00:03:29,280 --> 00:03:30,680 Speaker 4: the I mean maybe you do go to the guide, 82 00:03:31,720 --> 00:03:32,480 Speaker 4: very very rarely. 83 00:03:32,639 --> 00:03:34,040 Speaker 2: I talking to them. 84 00:03:34,200 --> 00:03:36,400 Speaker 3: Do you see exactly talking to you. You're talking to 85 00:03:36,440 --> 00:03:37,880 Speaker 3: the remote. You're on Netflix. 86 00:03:39,160 --> 00:03:40,560 Speaker 4: But yeah, we had a separate show and it took 87 00:03:40,560 --> 00:03:42,320 Speaker 4: me four years to renovate that that house. 88 00:03:42,520 --> 00:03:44,880 Speaker 2: And you said you would never do a renovation again. 89 00:03:45,080 --> 00:03:49,240 Speaker 4: I mean it's I you know, never say never. It 90 00:03:49,280 --> 00:03:53,560 Speaker 4: was I know, it was painful, and it was it 91 00:03:53,600 --> 00:03:56,360 Speaker 4: was one budget and one amount of time and it 92 00:03:56,440 --> 00:03:59,400 Speaker 4: ended up costing me like four times as much and 93 00:03:59,520 --> 00:04:03,960 Speaker 4: taking four times is long. And it's it's death by 94 00:04:04,000 --> 00:04:07,200 Speaker 4: a thousand costs. You know, it's it's death by a 95 00:04:07,240 --> 00:04:09,480 Speaker 4: thousand cuts. And I'm not trying to talk it. I mean, 96 00:04:09,520 --> 00:04:11,440 Speaker 4: doing a renovation I think is awesome. Once you're done, 97 00:04:11,480 --> 00:04:13,400 Speaker 4: you basically get to live in your dream home, you know, 98 00:04:13,440 --> 00:04:15,560 Speaker 4: and I think it's one of the one of the 99 00:04:15,600 --> 00:04:18,960 Speaker 4: most fun parts of home ownership. But you just have 100 00:04:19,040 --> 00:04:21,680 Speaker 4: to make sure you work with the right professionals, which 101 00:04:21,720 --> 00:04:23,760 Speaker 4: is hard. So they don't so they don't, you know, 102 00:04:24,279 --> 00:04:26,320 Speaker 4: change order you to death. And then it's like, oh, 103 00:04:26,320 --> 00:04:28,240 Speaker 4: but you didn't want this tile. It's so weird because 104 00:04:28,240 --> 00:04:29,800 Speaker 4: we already bought it. So now if you want a 105 00:04:29,800 --> 00:04:31,560 Speaker 4: different tile with a little bit of a different edge, 106 00:04:31,560 --> 00:04:33,839 Speaker 4: you got to repay for and it's like it's. 107 00:04:33,640 --> 00:04:34,040 Speaker 2: Hard to. 108 00:04:35,480 --> 00:04:38,160 Speaker 1: Yeah, and you know, that's been really like you said, 109 00:04:38,160 --> 00:04:40,080 Speaker 1: trying to find the right people. But that's hard too 110 00:04:40,080 --> 00:04:42,920 Speaker 1: because it may seem like the right person because everybody 111 00:04:42,920 --> 00:04:45,240 Speaker 1: when they come in and they're trying to sell you 112 00:04:45,279 --> 00:04:48,560 Speaker 1: a service, they are amazing and you're like, I'm so 113 00:04:48,640 --> 00:04:50,440 Speaker 1: excited to work with this person. They said they're going 114 00:04:50,480 --> 00:04:52,440 Speaker 1: to get it done in X amount of time, and 115 00:04:52,480 --> 00:04:55,200 Speaker 1: then sometimes it works out and a lot of times 116 00:04:55,200 --> 00:04:57,680 Speaker 1: it doesn't, and then now you're in the hole. Like 117 00:04:57,760 --> 00:05:00,680 Speaker 1: there was a Antario design who I worked with that first, 118 00:05:00,839 --> 00:05:02,000 Speaker 1: and he was I thought he. 119 00:05:02,040 --> 00:05:04,240 Speaker 2: Was going to be amazing. Sarah I introduced. I was like, 120 00:05:04,279 --> 00:05:05,120 Speaker 2: he's going to be amazing. 121 00:05:05,200 --> 00:05:07,279 Speaker 1: He was a talker, he lived a block away from 122 00:05:07,279 --> 00:05:09,080 Speaker 1: the property, you know, he reached out to me. 123 00:05:09,240 --> 00:05:10,800 Speaker 2: I was like, Okay, this guy looks great. 124 00:05:11,320 --> 00:05:13,960 Speaker 1: And you end up paying and putting down payments and 125 00:05:13,960 --> 00:05:16,719 Speaker 1: it's hard to get that money back if they don't 126 00:05:16,760 --> 00:05:20,080 Speaker 1: deliver the services also, then it turns into a whole 127 00:05:20,120 --> 00:05:22,400 Speaker 1: other thing. But that's why I tell people when they 128 00:05:22,400 --> 00:05:24,000 Speaker 1: want to do a renovation, if you want to do 129 00:05:24,040 --> 00:05:26,760 Speaker 1: real estate, you have to have enough money for things 130 00:05:26,760 --> 00:05:27,600 Speaker 1: to go wrong too. 131 00:05:28,520 --> 00:05:31,800 Speaker 4: Yeah, you gotta have that cushion. You've got a budget plus, right, 132 00:05:31,839 --> 00:05:35,960 Speaker 4: and just be just be prepared. And it's not for everybody, 133 00:05:36,000 --> 00:05:38,640 Speaker 4: but listen, some of the best real estate investments out there, 134 00:05:38,680 --> 00:05:42,200 Speaker 4: whether it's your home or investment property, are all renovated homes. Right, 135 00:05:42,200 --> 00:05:44,440 Speaker 4: It's all value creation, and that's really what you're doing. 136 00:05:44,680 --> 00:05:48,040 Speaker 1: Well, let's talk about some of the cities that you're 137 00:05:48,080 --> 00:05:51,080 Speaker 1: in as far as the Surahant offices, because you started 138 00:05:51,120 --> 00:05:54,000 Speaker 1: in twenty twenty right with the real estate with your 139 00:05:54,040 --> 00:05:57,520 Speaker 1: own company with Sura Hant. So what made you know 140 00:05:57,640 --> 00:05:59,640 Speaker 1: that that was the right time to step out and 141 00:05:59,760 --> 00:06:01,640 Speaker 1: lead your former agency? 142 00:06:02,600 --> 00:06:04,760 Speaker 4: Sarah Golan told me to. She was like, oh, this 143 00:06:04,839 --> 00:06:07,360 Speaker 4: is the worst time ever. That means it's the best 144 00:06:07,360 --> 00:06:07,840 Speaker 4: time ever. 145 00:06:08,040 --> 00:06:09,680 Speaker 2: She did not did she really take part. 146 00:06:10,279 --> 00:06:11,160 Speaker 3: We talked about her a lot. 147 00:06:11,360 --> 00:06:12,040 Speaker 2: We talked about it. 148 00:06:12,120 --> 00:06:13,000 Speaker 3: We were gonna do it. 149 00:06:13,240 --> 00:06:15,120 Speaker 4: Yeah, we were gonna do it a little bit earlier. 150 00:06:16,360 --> 00:06:18,000 Speaker 4: And then it you know, it's it's hard when you're 151 00:06:18,000 --> 00:06:20,000 Speaker 4: busy and you're going on and then you know, there 152 00:06:20,000 --> 00:06:22,200 Speaker 4: were issues and these things that we had to work out, 153 00:06:24,040 --> 00:06:27,200 Speaker 4: but it was you know, we then made the determination, Okay, 154 00:06:27,240 --> 00:06:29,560 Speaker 4: twenty twenty, the beginning of a new decade, twenty twenty 155 00:06:29,640 --> 00:06:30,680 Speaker 4: is gonna be the best year ever. 156 00:06:31,080 --> 00:06:31,719 Speaker 5: Here we go. 157 00:06:32,920 --> 00:06:36,080 Speaker 4: And then people started getting sick in China and then Italy, 158 00:06:36,320 --> 00:06:37,279 Speaker 4: and then the. 159 00:06:37,400 --> 00:06:39,840 Speaker 3: Time yeah, and then and then it was like, oh, 160 00:06:39,839 --> 00:06:40,200 Speaker 3: they're going. 161 00:06:40,200 --> 00:06:43,640 Speaker 4: To close down the bridges and the tunnels in quarantine Manhattan, 162 00:06:43,920 --> 00:06:46,200 Speaker 4: and you know, I've got an asthmatic mother in law 163 00:06:46,200 --> 00:06:47,800 Speaker 4: who was of me. We had a one year old 164 00:06:47,800 --> 00:06:51,040 Speaker 4: baby at the time, So we went to New Hampshire 165 00:06:51,080 --> 00:06:53,440 Speaker 4: for a week and we stayed. 166 00:06:53,200 --> 00:06:55,479 Speaker 2: For longer for a period of time. 167 00:06:55,640 --> 00:06:58,080 Speaker 4: Yeah, but it was a I don't know, We've always 168 00:06:58,120 --> 00:07:00,960 Speaker 4: done big things at the absolute worst time. Like I 169 00:07:01,000 --> 00:07:03,640 Speaker 4: got my license to sell real estate the day Lehman 170 00:07:03,720 --> 00:07:06,360 Speaker 4: Brothers filed for bankruptcy in two thousand and eight, and 171 00:07:07,279 --> 00:07:10,080 Speaker 4: I but I also think, like the best time to 172 00:07:10,160 --> 00:07:13,040 Speaker 4: do things is when everyone else is scared and pulling back, 173 00:07:13,080 --> 00:07:15,679 Speaker 4: because life always finds a way, unless it's a comet 174 00:07:16,080 --> 00:07:18,320 Speaker 4: that is going to kill the planet like it did 175 00:07:18,320 --> 00:07:22,640 Speaker 4: the dinosaurs. Like life finds a way, like we always 176 00:07:22,640 --> 00:07:27,080 Speaker 4: find a way, and as the world turns, life finds 177 00:07:27,120 --> 00:07:30,320 Speaker 4: away faster, like as we think about COVID, like it's 178 00:07:30,360 --> 00:07:32,960 Speaker 4: been five years since twenty nineteen. 179 00:07:32,720 --> 00:07:35,120 Speaker 2: That's crazy. I remember when it started. 180 00:07:35,120 --> 00:07:37,720 Speaker 1: I was in Detroit when COVID and they hadn't shut 181 00:07:37,760 --> 00:07:41,120 Speaker 1: down Detroit yet, but New York was kind of shutting down. 182 00:07:41,120 --> 00:07:43,560 Speaker 1: In a Francisco, Yeah, and I was like, well, maybe 183 00:07:43,600 --> 00:07:44,280 Speaker 1: it's not going to be here. 184 00:07:44,280 --> 00:07:45,560 Speaker 2: People were like, oh, it's not coming here. 185 00:07:46,040 --> 00:07:47,480 Speaker 3: And then yeah, exactly. 186 00:07:47,640 --> 00:07:50,360 Speaker 6: Do you know what she did? She went on FaceTime 187 00:07:50,400 --> 00:07:52,600 Speaker 6: showings with me. Yeah, COVID, And that. 188 00:07:52,720 --> 00:07:56,080 Speaker 1: Was actually probably the time when I was like, I 189 00:07:56,080 --> 00:07:57,920 Speaker 1: would like to get my real estate license. Aw So 190 00:07:58,120 --> 00:08:00,880 Speaker 1: during a pandemic, Sarah was doing her showings and. 191 00:08:01,240 --> 00:08:02,680 Speaker 2: It was the two of us. 192 00:08:02,840 --> 00:08:05,520 Speaker 1: She would go to a showing to go on FaceTime 193 00:08:05,960 --> 00:08:07,560 Speaker 1: and show people, and I would just go with her 194 00:08:07,640 --> 00:08:09,480 Speaker 1: because a lot of them were in the neighbor in 195 00:08:09,520 --> 00:08:13,440 Speaker 1: my neighborhood where I live, and so I've never really 196 00:08:13,520 --> 00:08:15,200 Speaker 1: had time to go and do those things. I was 197 00:08:15,240 --> 00:08:17,600 Speaker 1: always at work, I was always running around. But now 198 00:08:17,600 --> 00:08:20,480 Speaker 1: I'm walking around the neighborhood. Now I'm going to showings 199 00:08:20,480 --> 00:08:22,600 Speaker 1: with Sarah. I decided to start taking my real estate 200 00:08:22,640 --> 00:08:25,880 Speaker 1: classes online, but at that time I didn't finish right. 201 00:08:25,920 --> 00:08:27,480 Speaker 1: I just was like, all right, let me just take 202 00:08:27,520 --> 00:08:29,840 Speaker 1: these classes so I can, you know, learn more about it. 203 00:08:30,280 --> 00:08:32,440 Speaker 1: And then afterward I was like, you know what, let 204 00:08:32,480 --> 00:08:34,320 Speaker 1: me go back and finish these classes and take the 205 00:08:34,400 --> 00:08:35,920 Speaker 1: test and get my license. 206 00:08:35,960 --> 00:08:37,720 Speaker 2: And I did boom, yeah yeah. 207 00:08:38,840 --> 00:08:41,120 Speaker 1: And I'm gonna tell you what was really important for 208 00:08:41,240 --> 00:08:46,040 Speaker 1: me with Sarah being my broker was the way that 209 00:08:46,080 --> 00:08:47,920 Speaker 1: she approached me about real estate. 210 00:08:48,360 --> 00:08:50,160 Speaker 2: Wasn't let me hurry up and sell you this house. 211 00:08:50,200 --> 00:08:52,720 Speaker 1: Whatever the house is, I don't care if it's a 212 00:08:52,760 --> 00:08:55,959 Speaker 1: great investment or not. She was really like, Angela, this 213 00:08:56,000 --> 00:08:58,280 Speaker 1: isn't the right house for you. Here's the reasons why. 214 00:08:58,520 --> 00:09:01,480 Speaker 1: And I appreciated somebody being really honest with me because 215 00:09:01,840 --> 00:09:03,200 Speaker 1: for a lot of people, this is going to be 216 00:09:03,200 --> 00:09:07,280 Speaker 1: the biggest purchase that you can, yeah make, not everybody, 217 00:09:07,280 --> 00:09:08,920 Speaker 1: but for a lot of people, this is the biggest 218 00:09:08,960 --> 00:09:11,320 Speaker 1: purchase and it's an important one. And I never want 219 00:09:11,320 --> 00:09:14,040 Speaker 1: to walk away feeling like that person got me. Yeah, 220 00:09:14,080 --> 00:09:16,760 Speaker 1: you know, and so that has got to be the 221 00:09:16,800 --> 00:09:19,920 Speaker 1: worst feeling. And listen, people talk about real estate is great, 222 00:09:19,920 --> 00:09:22,080 Speaker 1: and so I would never like, I love it. I've 223 00:09:22,120 --> 00:09:25,800 Speaker 1: invested in several different properties, but it's not a sure 224 00:09:25,880 --> 00:09:28,240 Speaker 1: fire thing. Like people always try to act like real 225 00:09:28,320 --> 00:09:30,600 Speaker 1: day realize, but everything is not a great deal. 226 00:09:31,160 --> 00:09:31,439 Speaker 5: True. 227 00:09:31,600 --> 00:09:33,240 Speaker 4: Yeah, yes, You've got to be smart, you've got to 228 00:09:33,280 --> 00:09:35,720 Speaker 4: do your due diligence, You've got to look at comparable properties. 229 00:09:36,280 --> 00:09:40,880 Speaker 4: Don't ever ever purchase anything that has a quote unquote 230 00:09:40,960 --> 00:09:44,760 Speaker 4: guaranteed return, like you're always going to get burned, right, 231 00:09:44,840 --> 00:09:47,040 Speaker 4: And sometimes when you're paying too much, it's actually a 232 00:09:47,080 --> 00:09:49,959 Speaker 4: good thing because you're paying for something premium. Like if 233 00:09:49,960 --> 00:09:51,920 Speaker 4: we look at in our world that we live in 234 00:09:52,000 --> 00:09:53,720 Speaker 4: right the Greater New York or any of the markets 235 00:09:53,760 --> 00:09:57,440 Speaker 4: we're in right now, a lot of the best returns 236 00:09:57,480 --> 00:10:00,319 Speaker 4: on investments, whether people live there or didn't, is when 237 00:10:00,360 --> 00:10:02,920 Speaker 4: they bought, they felt like they were overpaying and there 238 00:10:02,960 --> 00:10:05,120 Speaker 4: was cheaper property to buy, and now when they go 239 00:10:05,160 --> 00:10:09,199 Speaker 4: to sell, their buyer is now overpaying for their property 240 00:10:09,320 --> 00:10:11,720 Speaker 4: and those cheap properties they passed on are still cheap, 241 00:10:11,920 --> 00:10:12,960 Speaker 4: right And they're sitting. 242 00:10:12,800 --> 00:10:15,200 Speaker 2: There okay, and that a moment, I feel better. 243 00:10:15,160 --> 00:10:16,920 Speaker 3: Right, So, so like it's it is what it is. 244 00:10:16,960 --> 00:10:19,280 Speaker 4: I mean, it's like look at LVMH, look at any, 245 00:10:19,440 --> 00:10:22,160 Speaker 4: look at any you know, retail adams. 246 00:10:22,240 --> 00:10:24,480 Speaker 2: Those breaking bags don't go on sale, and they. 247 00:10:24,360 --> 00:10:28,400 Speaker 4: Don't people people want to feel like when they're spending money, 248 00:10:28,600 --> 00:10:30,920 Speaker 4: they're they're spending money on value for something that other 249 00:10:30,960 --> 00:10:31,600 Speaker 4: people want. 250 00:10:31,920 --> 00:10:32,680 Speaker 5: So if it's too. 251 00:10:32,640 --> 00:10:35,199 Speaker 4: Cheap or too discounted, or you think it's too good 252 00:10:35,200 --> 00:10:39,000 Speaker 4: of a deal, there's probably is and there's probably a 253 00:10:39,040 --> 00:10:42,240 Speaker 4: reason for it. And so uh yeah, it's just been 254 00:10:42,280 --> 00:10:44,920 Speaker 4: interesting to watch and kind of learn in the markets. 255 00:10:44,920 --> 00:10:46,720 Speaker 4: But I'm super excited for the two of you and 256 00:10:46,960 --> 00:10:47,920 Speaker 4: you're going to crush it. 257 00:10:48,480 --> 00:10:51,280 Speaker 1: Oh yeah, no, we're we're part of the team. I'm 258 00:10:51,320 --> 00:10:54,560 Speaker 1: coming in under Sarah. That's our first time really announcing it. Yes, yeah, 259 00:10:54,720 --> 00:10:57,280 Speaker 1: I'll be joining the Sirhan team. I'm part of the 260 00:10:57,360 --> 00:10:58,440 Speaker 1: Sarah Goolan team. 261 00:10:58,600 --> 00:11:03,880 Speaker 3: Amazing, she's at sir hand. Yeah, welcome, let's go. Oh 262 00:11:03,920 --> 00:11:04,760 Speaker 3: you have cupcakes and. 263 00:11:04,840 --> 00:11:08,760 Speaker 1: Every cupcakes celebrating left over from Dan's birthday, my producing 264 00:11:09,720 --> 00:11:12,280 Speaker 1: we have a cupcake celebration. You know what I wanted 265 00:11:12,280 --> 00:11:14,559 Speaker 1: to ask you about to commercial real estate now because 266 00:11:14,600 --> 00:11:16,720 Speaker 1: that's a hot topic with a lot of people doing 267 00:11:16,840 --> 00:11:20,160 Speaker 1: hybrid and not having to go into the office, and 268 00:11:20,200 --> 00:11:22,920 Speaker 1: we've been hearing a lot of horror stories about these 269 00:11:23,920 --> 00:11:26,160 Speaker 1: these vacant commercial properties, just. 270 00:11:26,120 --> 00:11:26,840 Speaker 5: Saying that it is. 271 00:11:27,200 --> 00:11:29,120 Speaker 2: So what are your thoughts about that and how do 272 00:11:29,160 --> 00:11:29,960 Speaker 2: you turn that around? 273 00:11:30,000 --> 00:11:34,000 Speaker 4: Or is it I like commercial it's a different muscle, 274 00:11:34,400 --> 00:11:36,640 Speaker 4: you know. It's like it's like being a doctor. Like 275 00:11:37,120 --> 00:11:39,600 Speaker 4: one doctor could be a good, you know, general physician, 276 00:11:39,640 --> 00:11:41,600 Speaker 4: but it doesn't mean you're going to have them put 277 00:11:41,640 --> 00:11:44,760 Speaker 4: your shoulder back together. So it's the same body, right, 278 00:11:44,800 --> 00:11:47,640 Speaker 4: it's the same license, but it's but it's but it's 279 00:11:47,679 --> 00:11:50,079 Speaker 4: definitely very different. You know, there's there's a lot more 280 00:11:50,240 --> 00:11:51,880 Speaker 4: kind of like you have to have a much better 281 00:11:51,920 --> 00:11:54,520 Speaker 4: understanding of the law of zoning and of code when 282 00:11:54,559 --> 00:11:56,920 Speaker 4: you're looking at commercial property that way. But then it's 283 00:11:56,960 --> 00:12:00,840 Speaker 4: it's sometimes a far less emotional experience because you're buying 284 00:12:00,960 --> 00:12:04,679 Speaker 4: a warehouse for storage, you know, you're buying server space, 285 00:12:04,720 --> 00:12:08,360 Speaker 4: you're buying you know, retail space or or or kind 286 00:12:08,360 --> 00:12:11,080 Speaker 4: of you know, office space for reuse. Like you said, 287 00:12:11,080 --> 00:12:14,200 Speaker 4: you came down to our office and soho our office 288 00:12:14,200 --> 00:12:17,240 Speaker 4: and soho. When you come to it, it looks you know, 289 00:12:17,280 --> 00:12:19,079 Speaker 4: every floor looks a little bit different, but it's it's 290 00:12:19,200 --> 00:12:22,360 Speaker 4: it's set up in it and it's operated like an office. 291 00:12:22,600 --> 00:12:25,000 Speaker 4: But it was built as a retail store. That was 292 00:12:25,040 --> 00:12:25,800 Speaker 4: Tommy Hill figure. 293 00:12:26,480 --> 00:12:28,400 Speaker 2: Oh that way, see I thought it was and create 294 00:12:28,480 --> 00:12:29,160 Speaker 2: and Barrel is. 295 00:12:29,320 --> 00:12:32,559 Speaker 4: Craten barrels on Broadway. Okay, So our building was built 296 00:12:32,559 --> 00:12:33,199 Speaker 4: for Tommy Hill. 297 00:12:33,240 --> 00:12:34,040 Speaker 5: Figure it was. 298 00:12:34,200 --> 00:12:38,040 Speaker 4: They ground up new construction built it for them. But 299 00:12:38,080 --> 00:12:39,880 Speaker 4: then the world changes. So all of a sudden, you 300 00:12:39,880 --> 00:12:44,480 Speaker 4: have this fifteen thousand square foot building, multiple floors. No 301 00:12:44,480 --> 00:12:45,920 Speaker 4: one wants to go to the third floor to buy 302 00:12:46,000 --> 00:12:49,280 Speaker 4: jeans anymore, and so you know, so then what do 303 00:12:49,280 --> 00:12:50,719 Speaker 4: you do with it? And it was there for a 304 00:12:50,720 --> 00:12:54,400 Speaker 4: long time. So there's a repurposing of commercial space and 305 00:12:54,440 --> 00:12:56,360 Speaker 4: retail space that you can think about, which is what's 306 00:12:56,360 --> 00:12:59,080 Speaker 4: happening a lot right now. So office space being turned 307 00:12:59,080 --> 00:13:02,719 Speaker 4: into residential you know, you have hotels being turned into 308 00:13:02,800 --> 00:13:05,640 Speaker 4: different uses and I don't know, and people are okay 309 00:13:05,679 --> 00:13:07,240 Speaker 4: with it, So I think it's I think it's pretty cool. 310 00:13:07,320 --> 00:13:09,160 Speaker 4: So I think there's a lot of opportunity out there 311 00:13:09,200 --> 00:13:10,960 Speaker 4: right now, more so than I think people think. 312 00:13:11,480 --> 00:13:14,280 Speaker 1: Yeah, there's a lot of crisis right around, people saying, oh, 313 00:13:14,280 --> 00:13:17,359 Speaker 1: the real estate market is terrible right now, it's turbulent. 314 00:13:18,160 --> 00:13:20,040 Speaker 1: Interest rates are staring, but then people are saying, well, 315 00:13:20,040 --> 00:13:21,800 Speaker 1: their interest rates are going to drop. But like you said, 316 00:13:21,920 --> 00:13:24,880 Speaker 1: nothing is guaranteed when it comes to saying it's going 317 00:13:24,960 --> 00:13:27,679 Speaker 1: to drop six times, you know, how do you know that? Like, 318 00:13:27,720 --> 00:13:32,000 Speaker 1: that's impossible for anybody to even be able to predict. 319 00:13:32,480 --> 00:13:36,439 Speaker 1: And another thing I saw recently was Airbnb. They're actually 320 00:13:36,480 --> 00:13:40,880 Speaker 1: putting together like I guess it's like a commission to 321 00:13:41,320 --> 00:13:44,640 Speaker 1: kind of address the issues of not enough housing for 322 00:13:44,760 --> 00:13:47,959 Speaker 1: people and Airbnb they feel like and in New York 323 00:13:47,960 --> 00:13:50,040 Speaker 1: they change the laws a lot. It's harder for people 324 00:13:50,080 --> 00:13:51,560 Speaker 1: to be able to airb and be their property. 325 00:13:51,600 --> 00:13:52,199 Speaker 2: Like Sarah, you. 326 00:13:52,200 --> 00:13:55,160 Speaker 1: Had one in the city and you were like, I 327 00:13:55,160 --> 00:13:55,960 Speaker 1: can't do that anymore. 328 00:13:55,960 --> 00:13:58,280 Speaker 6: Oh no, we're just doing regular leases. 329 00:13:58,720 --> 00:14:01,760 Speaker 4: Back to that New York City likes their taxes, right, 330 00:14:01,800 --> 00:14:04,120 Speaker 4: and so with Airbnb, they don't get their hotel taxes. 331 00:14:04,320 --> 00:14:06,560 Speaker 2: Oh is that what it is? Okay, I didn't realize 332 00:14:06,600 --> 00:14:07,160 Speaker 2: that was why. 333 00:14:07,400 --> 00:14:10,439 Speaker 4: Yeah, listen, they're going to talk about safety and security 334 00:14:10,480 --> 00:14:12,040 Speaker 4: and it's going to be this that. But really what 335 00:14:12,080 --> 00:14:14,679 Speaker 4: it's about is New York City makes a significant amount 336 00:14:14,679 --> 00:14:16,560 Speaker 4: of money on hotel tax Like when you go and 337 00:14:16,600 --> 00:14:18,040 Speaker 4: you book, you know, you go online, you click it 338 00:14:18,080 --> 00:14:19,920 Speaker 4: where it's like two hundred dollars a night, it's amazing, 339 00:14:19,920 --> 00:14:21,680 Speaker 4: but then your bills three seventy two and you're like, 340 00:14:21,720 --> 00:14:26,160 Speaker 4: what just happened, New York City just happened. So you know, 341 00:14:26,240 --> 00:14:29,680 Speaker 4: there's and it's really hard to police airbnbs unless you 342 00:14:29,720 --> 00:14:31,760 Speaker 4: were too unless you were to impose some kind of 343 00:14:31,800 --> 00:14:35,080 Speaker 4: like I guess state or federal tax on the company 344 00:14:35,120 --> 00:14:37,440 Speaker 4: as a whole, which isn't going to happen. So it's just, 345 00:14:37,760 --> 00:14:40,760 Speaker 4: you know, it came down to taxes. It's always about money. 346 00:14:40,800 --> 00:14:42,840 Speaker 1: Right, And I want to ask about when it comes 347 00:14:42,840 --> 00:14:46,960 Speaker 1: to being brokers now there's definitely or real estate salespeople. 348 00:14:47,520 --> 00:14:50,120 Speaker 1: How have things evolved from the traditional way that it 349 00:14:50,200 --> 00:14:50,520 Speaker 1: used to be. 350 00:14:50,560 --> 00:14:53,160 Speaker 2: It's very non traditional now. And I know that. 351 00:14:53,640 --> 00:14:55,240 Speaker 1: I saw a podcast that where you were talking about 352 00:14:55,280 --> 00:14:59,160 Speaker 1: how compus try to do this whole like salary, this 353 00:14:59,200 --> 00:15:02,520 Speaker 1: whole thing where they pay their agents as salary, but 354 00:15:02,520 --> 00:15:04,640 Speaker 1: then they had to switch it back because it wasn't 355 00:15:04,640 --> 00:15:07,320 Speaker 1: really working the way that they anticipated, which I feel 356 00:15:07,360 --> 00:15:10,080 Speaker 1: like we could have foreshadowed that. But what are some 357 00:15:10,200 --> 00:15:12,800 Speaker 1: ways that now things are evolving when it comes to 358 00:15:13,680 --> 00:15:14,560 Speaker 1: selling real estate? 359 00:15:16,640 --> 00:15:18,160 Speaker 4: Well, I mean to go to that to that first 360 00:15:18,160 --> 00:15:22,480 Speaker 4: point about you know, salaried salespeople. You know, you get 361 00:15:22,480 --> 00:15:26,320 Speaker 4: what you pay for. Right, when you have salaried workers, 362 00:15:26,720 --> 00:15:28,680 Speaker 4: they you don't want to pay them that much because 363 00:15:28,720 --> 00:15:31,000 Speaker 4: it's salary. So it's like it feels like it's guaranteed 364 00:15:31,040 --> 00:15:32,800 Speaker 4: and you have to pay so then it's only nine 365 00:15:32,840 --> 00:15:35,760 Speaker 4: to five, and then you always end up paying more, Right, 366 00:15:35,800 --> 00:15:37,640 Speaker 4: you end up paying more either through mistakes, you end 367 00:15:37,680 --> 00:15:39,200 Speaker 4: up paying more because it's going to take twice as 368 00:15:39,240 --> 00:15:41,560 Speaker 4: long or whatever it might be. What you want is 369 00:15:41,600 --> 00:15:44,600 Speaker 4: someone who is completely incentivized, which you know we have 370 00:15:44,880 --> 00:15:48,400 Speaker 4: more more than ever now. But different ways that the 371 00:15:48,440 --> 00:15:51,560 Speaker 4: world has changed in terms of selling real estate. Right, 372 00:15:53,440 --> 00:15:55,960 Speaker 4: I guess the big way you came to our office 373 00:15:56,040 --> 00:16:01,640 Speaker 4: is is it's you know, content to commune unity to commerce. 374 00:16:02,160 --> 00:16:04,400 Speaker 4: Like that's a big part of the math equation that 375 00:16:04,440 --> 00:16:07,080 Speaker 4: we work on all the time. You know, Sarah and 376 00:16:07,120 --> 00:16:09,920 Speaker 4: I and you know our Studios team and our id 377 00:16:10,040 --> 00:16:13,040 Speaker 4: Lab team, which is the creative agency and all the agents. 378 00:16:13,120 --> 00:16:15,920 Speaker 4: Is how are you creating organic content that's unique to 379 00:16:15,960 --> 00:16:19,120 Speaker 4: you and your personal brand as a salesperson that drives 380 00:16:19,120 --> 00:16:21,240 Speaker 4: in and helps you build a community, whether it's a 381 00:16:21,240 --> 00:16:24,080 Speaker 4: community of one or a community of a million, And 382 00:16:24,080 --> 00:16:27,200 Speaker 4: then how do you create commerce through that community, you know, 383 00:16:27,240 --> 00:16:28,920 Speaker 4: in the same way that someone might be selling an 384 00:16:29,000 --> 00:16:34,080 Speaker 4: energy drink or or clothes or you know anything. You know, 385 00:16:34,160 --> 00:16:37,520 Speaker 4: real estate is not that different, it's just far more expensive. 386 00:16:38,720 --> 00:16:41,720 Speaker 4: And so that's that That is probably the biggest way 387 00:16:42,280 --> 00:16:43,840 Speaker 4: that things have changed. I mean, we have we have 388 00:16:43,880 --> 00:16:45,840 Speaker 4: an agent that works with us. I think he just 389 00:16:45,840 --> 00:16:48,840 Speaker 4: just turned twenty one. Is his biggest listing ever. It's 390 00:16:48,840 --> 00:16:50,000 Speaker 4: like eighteen million dollars. 391 00:16:50,040 --> 00:16:53,400 Speaker 2: And you gotta through TikTok crazy, you gotta do TikTok, TikTok. 392 00:16:53,720 --> 00:16:56,880 Speaker 4: We have we have agents now, junior agents. You know, 393 00:16:57,080 --> 00:16:59,320 Speaker 4: Sarah works with some of them. We have a lot 394 00:16:59,320 --> 00:16:59,560 Speaker 4: of them. 395 00:16:59,600 --> 00:17:00,520 Speaker 3: Like if you're under the. 396 00:17:00,440 --> 00:17:03,800 Speaker 4: Age of thirty and you are definitely under the age 397 00:17:03,800 --> 00:17:05,560 Speaker 4: of twenty five, but under the age of thirty, and 398 00:17:05,680 --> 00:17:09,320 Speaker 4: you are in sales, Like they don't know how to 399 00:17:09,400 --> 00:17:10,960 Speaker 4: generate business unless. 400 00:17:10,600 --> 00:17:12,760 Speaker 2: It's through social that's amazing less it's. 401 00:17:12,600 --> 00:17:17,320 Speaker 4: A DM YouTube shorts through TikTok, like they just it 402 00:17:17,359 --> 00:17:20,320 Speaker 4: makes me feel so old, Like it's just the way 403 00:17:20,359 --> 00:17:20,840 Speaker 4: we talk. 404 00:17:20,960 --> 00:17:22,520 Speaker 5: They're just like, what what did you what? 405 00:17:24,080 --> 00:17:24,280 Speaker 4: You know? 406 00:17:24,480 --> 00:17:27,080 Speaker 7: The first time I met Ryan, I always consider I 407 00:17:27,119 --> 00:17:31,160 Speaker 7: had never watched million dollar listing, but I knew of Ryan. 408 00:17:31,280 --> 00:17:32,919 Speaker 7: I'm like, that's the broker I want to work with. 409 00:17:32,960 --> 00:17:35,920 Speaker 7: And why because he's the media broker. He was doing 410 00:17:35,960 --> 00:17:38,600 Speaker 7: what no one else was doing through video, through his 411 00:17:38,760 --> 00:17:43,120 Speaker 7: show through Instagram, like you were big on Instagram when 412 00:17:43,359 --> 00:17:45,840 Speaker 7: I didn't see any other brokers the way I saw 413 00:17:45,880 --> 00:17:46,720 Speaker 7: you on Instagram. 414 00:17:46,800 --> 00:17:47,000 Speaker 6: Yeah. 415 00:17:47,000 --> 00:17:50,000 Speaker 1: And the way that the content looks I think, very polished, 416 00:17:50,400 --> 00:17:52,880 Speaker 1: very professional, and like you said, is that writing out 417 00:17:52,920 --> 00:17:54,320 Speaker 1: that it always looks amazing? 418 00:17:54,720 --> 00:17:56,120 Speaker 2: Yeah, so that works really well. 419 00:17:56,280 --> 00:17:59,160 Speaker 1: I also love watching the videos on Instagram and TikTok 420 00:17:59,200 --> 00:18:02,560 Speaker 1: where the apartments are ridiculous and like ridiculous in a 421 00:18:02,600 --> 00:18:06,560 Speaker 1: bad way. Yeah, like what this has no kitchen, this 422 00:18:06,680 --> 00:18:08,920 Speaker 1: has no toilet? You got to share down the hallway 423 00:18:08,960 --> 00:18:11,800 Speaker 1: with everybody else. I can't believe this is fourteen hundred 424 00:18:11,840 --> 00:18:12,919 Speaker 1: dollars bucks. 425 00:18:13,320 --> 00:18:14,720 Speaker 3: I wish we could do more of those. 426 00:18:15,000 --> 00:18:17,960 Speaker 4: Unfortunately, you always have to give, like you have. 427 00:18:17,920 --> 00:18:19,000 Speaker 5: To get owner approval. 428 00:18:19,080 --> 00:18:21,720 Speaker 3: Yeah, you know, like, yeah, we can't walk into we 429 00:18:22,000 --> 00:18:23,800 Speaker 3: do that. You know with the TV shows too, you. 430 00:18:23,760 --> 00:18:25,760 Speaker 4: Know, the producers are always like, oh, we should do 431 00:18:25,760 --> 00:18:28,280 Speaker 4: an episode of the place that's just awful. Like great, 432 00:18:28,640 --> 00:18:30,840 Speaker 4: you go talk to that owner and say, hey, we're 433 00:18:30,840 --> 00:18:33,520 Speaker 4: going to put your awful home on TV and talk 434 00:18:33,520 --> 00:18:36,159 Speaker 4: about how you made it awful. Like no one, No 435 00:18:36,200 --> 00:18:38,119 Speaker 4: one wants to sign up for that unless there's some 436 00:18:38,160 --> 00:18:40,640 Speaker 4: gimmick or gag and then it's not authentic and that's 437 00:18:40,680 --> 00:18:44,080 Speaker 4: kind of weird. But yeah, there's a lot of Listen, 438 00:18:44,280 --> 00:18:46,280 Speaker 4: what I find so interesting, especially in a city like 439 00:18:46,320 --> 00:18:49,000 Speaker 4: New York is you'll walk by a building that's falling in. 440 00:18:49,000 --> 00:18:52,200 Speaker 5: On itself where it does have one bathroom. 441 00:18:51,720 --> 00:18:53,600 Speaker 4: You know, and you and it's like people have been, 442 00:18:53,960 --> 00:18:57,000 Speaker 4: you know, living in here with like no furniture. 443 00:18:57,040 --> 00:18:58,320 Speaker 3: It's just gross. It's crazy. 444 00:18:58,359 --> 00:18:59,359 Speaker 5: And the price is ten. 445 00:18:59,320 --> 00:19:03,399 Speaker 1: Million dollars because you gotta knock it down. Yeah, location, 446 00:19:03,480 --> 00:19:06,040 Speaker 1: you gotta knock it down and start all over. 447 00:19:06,119 --> 00:19:07,200 Speaker 2: But it's a great location. 448 00:19:07,600 --> 00:19:08,000 Speaker 3: Yeah. 449 00:19:08,240 --> 00:19:11,040 Speaker 4: Yeah, we just sold a house for I think nineteen 450 00:19:11,080 --> 00:19:14,480 Speaker 4: million dollars on West tenth Streets because it's on West 451 00:19:14,480 --> 00:19:16,640 Speaker 4: tenth Street. But it needs it's going to take them 452 00:19:16,960 --> 00:19:20,200 Speaker 4: ten million dollars to renovate it and put it together, 453 00:19:20,880 --> 00:19:24,880 Speaker 4: you know. So yeah, it's and that sounds really expensive 454 00:19:24,880 --> 00:19:25,840 Speaker 4: and I totally get it. 455 00:19:25,880 --> 00:19:27,600 Speaker 2: But the value it when it's done. 456 00:19:28,119 --> 00:19:30,600 Speaker 4: Yeah, And but ten years ago whatever, that number was 457 00:19:30,760 --> 00:19:33,480 Speaker 4: sounded too expensive, and ten years before that it sounded 458 00:19:33,520 --> 00:19:34,200 Speaker 4: too expensive. 459 00:19:34,480 --> 00:19:35,720 Speaker 5: I don't think I've ever done a. 460 00:19:35,640 --> 00:19:39,199 Speaker 4: Great real estate deal where everyone said, wow, I think 461 00:19:39,240 --> 00:19:40,760 Speaker 4: I'm getting this for too. 462 00:19:40,720 --> 00:19:41,600 Speaker 5: Good of a deal. 463 00:19:42,040 --> 00:19:44,080 Speaker 4: Like the buyer feels like they're paying too much, the 464 00:19:44,119 --> 00:19:47,119 Speaker 4: seller feels like they sold it for too little. You know, 465 00:19:47,160 --> 00:19:49,040 Speaker 4: it's a win win because the deal is getting done 466 00:19:49,160 --> 00:19:51,120 Speaker 4: and at the end of the day, both sides were right. 467 00:19:51,600 --> 00:19:53,119 Speaker 1: When it's time for you to have to go and 468 00:19:53,119 --> 00:19:56,280 Speaker 1: tell somebody, let's just say their property isn't moving and 469 00:19:56,320 --> 00:19:59,399 Speaker 1: they've priced it too high, which you know from the beginning. 470 00:19:59,440 --> 00:20:02,399 Speaker 1: It's hard because you want to be realistic with but 471 00:20:02,480 --> 00:20:05,520 Speaker 1: people have emotional attachments to their home. They always will 472 00:20:05,520 --> 00:20:08,080 Speaker 1: think it's worth more than what the general public or 473 00:20:08,080 --> 00:20:10,520 Speaker 1: what the market might call for. What is it like 474 00:20:10,600 --> 00:20:13,199 Speaker 1: for to have to go in and be like, so 475 00:20:13,720 --> 00:20:15,800 Speaker 1: in order for this, we're going to have to lower 476 00:20:15,840 --> 00:20:17,960 Speaker 1: the price. Like, what are some tips that you have 477 00:20:18,160 --> 00:20:22,160 Speaker 1: when it comes to dealing with people who have emotional attachments? 478 00:20:21,880 --> 00:20:23,120 Speaker 6: Good? Good news sandwich. 479 00:20:23,760 --> 00:20:25,959 Speaker 7: Start with the good, you give them the bad, and 480 00:20:26,000 --> 00:20:29,080 Speaker 7: close strong positive the sandwich. 481 00:20:29,160 --> 00:20:29,920 Speaker 2: It's the sandwich. 482 00:20:30,359 --> 00:20:33,679 Speaker 7: You start with web, you start with all the positives 483 00:20:33,720 --> 00:20:36,119 Speaker 7: about the house, and then you break it down with 484 00:20:36,160 --> 00:20:39,959 Speaker 7: the comparables in the area, and then you close it like, listen, 485 00:20:40,040 --> 00:20:44,159 Speaker 7: we can do we could take these steps or not, 486 00:20:44,560 --> 00:20:46,760 Speaker 7: and it can sit a little bit longer. But if 487 00:20:46,760 --> 00:20:49,080 Speaker 7: they're motivated, you know, it'll come to terms and then 488 00:20:49,359 --> 00:20:52,920 Speaker 7: well will you know, come to decision regarding a price drop? 489 00:20:53,280 --> 00:20:53,440 Speaker 6: Right? 490 00:20:53,520 --> 00:20:55,920 Speaker 4: Yeah, yeah, It's like a doctor. Right, Like a good 491 00:20:55,960 --> 00:20:58,680 Speaker 4: doctor doesn't walk in and say got the results you're 492 00:20:58,760 --> 00:21:01,679 Speaker 4: dead right. They come in and they say, okay, have 493 00:21:01,720 --> 00:21:04,360 Speaker 4: a seat, they talk to you. It's positive, the results 494 00:21:04,359 --> 00:21:07,760 Speaker 4: are trending negatively, right, and then here's the solution. 495 00:21:07,920 --> 00:21:08,639 Speaker 5: This is what we're going to do. 496 00:21:08,680 --> 00:21:11,680 Speaker 4: I've been in this situation before, even if they say 497 00:21:11,680 --> 00:21:14,560 Speaker 4: there's a one percent chance of survival. That sounds like 498 00:21:14,560 --> 00:21:17,359 Speaker 4: a really drastic analogy, but it's it's, you know, the 499 00:21:17,720 --> 00:21:20,240 Speaker 4: pricing conversation. For me, I've always found and I learned 500 00:21:20,240 --> 00:21:23,399 Speaker 4: this the hard way, is it's all about price. And 501 00:21:23,480 --> 00:21:27,280 Speaker 4: so as long as you set expectations early on, then 502 00:21:27,480 --> 00:21:31,880 Speaker 4: that conversation is expected, like they know it's coming. So 503 00:21:31,920 --> 00:21:34,400 Speaker 4: you say, hey, this is the range we can price 504 00:21:34,440 --> 00:21:36,439 Speaker 4: at the higher end of the range to start or 505 00:21:36,480 --> 00:21:38,639 Speaker 4: the lower end. This is what's going to happen if 506 00:21:38,680 --> 00:21:41,040 Speaker 4: we do one or the other. If it doesn't sell 507 00:21:41,080 --> 00:21:42,560 Speaker 4: when we price it the higher end, then let's have 508 00:21:42,600 --> 00:21:45,440 Speaker 4: a conversation because it'll ninety nine percent of the time 509 00:21:45,560 --> 00:21:47,280 Speaker 4: be about price. So then when you go to have 510 00:21:47,359 --> 00:21:50,199 Speaker 4: that conversation, it's not like a Ooh, I don't know 511 00:21:50,200 --> 00:21:52,080 Speaker 4: how to talk to you about this, it's you know, 512 00:21:52,119 --> 00:21:54,200 Speaker 4: they were expecting it and they knew it was coming. 513 00:21:54,240 --> 00:21:56,680 Speaker 4: The problem most people have, not just in real estate 514 00:21:56,720 --> 00:22:00,880 Speaker 4: but life in general, is there they they're they're too 515 00:22:00,920 --> 00:22:04,720 Speaker 4: afraid to set expectations and they just hope it's all 516 00:22:04,760 --> 00:22:07,320 Speaker 4: going to work out right, and then they have to 517 00:22:07,400 --> 00:22:12,680 Speaker 4: have confrontation, and confrontation doesn't exist if you set expectations, 518 00:22:13,119 --> 00:22:15,600 Speaker 4: you know, and the expectations are hypothetical, like you know, 519 00:22:15,680 --> 00:22:18,800 Speaker 4: it's like a prenup in a marriage. Let's not get divorced. 520 00:22:18,840 --> 00:22:21,240 Speaker 4: But you know, I don't know, I don't know. Maybe 521 00:22:21,240 --> 00:22:23,720 Speaker 4: you could meet a personal trainer who has like bigger 522 00:22:23,720 --> 00:22:25,760 Speaker 4: shoulders than me, and like, I don't want my life 523 00:22:25,800 --> 00:22:27,720 Speaker 4: to be over, so you know, I'm gonna have to 524 00:22:27,720 --> 00:22:29,600 Speaker 4: go find my own yoga trainer. And then we got 525 00:22:29,600 --> 00:22:32,480 Speaker 4: to deal with it. And you know, expectations were set. 526 00:22:33,040 --> 00:22:36,200 Speaker 2: Now, what about negotiating fees for the broker. 527 00:22:36,480 --> 00:22:37,880 Speaker 4: Because hot topic right now? 528 00:22:37,960 --> 00:22:40,439 Speaker 1: Yeah, I see that that is a hot topic. So 529 00:22:40,520 --> 00:22:42,600 Speaker 1: I want to know what your thoughts are on that. 530 00:22:43,800 --> 00:22:49,560 Speaker 4: I think that you get what you pay for. And 531 00:22:49,640 --> 00:22:52,439 Speaker 4: I think that if the market, which is always the 532 00:22:52,440 --> 00:22:56,040 Speaker 4: final decider, right, like look at bitcoin, right like everyone 533 00:22:56,040 --> 00:22:59,000 Speaker 4: in the world saying bitcoin is dumb dumb, dumb, dumb dumb, 534 00:22:59,320 --> 00:23:02,440 Speaker 4: but it's here to day, and so the world says, okay, fine, 535 00:23:02,800 --> 00:23:05,280 Speaker 4: Like the market decides at the end of the day, 536 00:23:06,760 --> 00:23:10,120 Speaker 4: if real estate commissions were too low, we would know 537 00:23:10,200 --> 00:23:12,400 Speaker 4: if they were too high, they'd be brought down by 538 00:23:12,560 --> 00:23:16,800 Speaker 4: the marketplace and the the you know the Commission's lawsuit 539 00:23:16,960 --> 00:23:19,159 Speaker 4: that they think you're referring to that's been in the 540 00:23:19,200 --> 00:23:22,400 Speaker 4: news in the state of Missouri, which is where which 541 00:23:22,440 --> 00:23:26,640 Speaker 4: is where that was was brought about against the buy 542 00:23:26,800 --> 00:23:31,520 Speaker 4: side fees being required payments of the seller. 543 00:23:32,720 --> 00:23:35,720 Speaker 3: But what they don't really think about is is it's. 544 00:23:35,480 --> 00:23:38,639 Speaker 4: Done to create fairness in the marketplace. Otherwise you have 545 00:23:38,760 --> 00:23:43,160 Speaker 4: bad actors who control listing volume and do price fixing. 546 00:23:43,680 --> 00:23:46,720 Speaker 4: So you can get around that by saying, hey, everyone 547 00:23:46,880 --> 00:23:51,840 Speaker 4: should be represented, right And because buying real estate most 548 00:23:51,880 --> 00:23:55,280 Speaker 4: people don't don't equate to like representing yourself in court, 549 00:23:55,720 --> 00:23:58,639 Speaker 4: where you would definitely want to have an attorney, they 550 00:23:58,640 --> 00:24:01,360 Speaker 4: don't think about maybe they're being taking advantage of if 551 00:24:01,400 --> 00:24:05,040 Speaker 4: there's just one side representing the deal. Because all these 552 00:24:05,040 --> 00:24:10,640 Speaker 4: states also have disclosure forms that stayed out that one 553 00:24:10,720 --> 00:24:14,280 Speaker 4: side's fiduciary responsibility is only to the party signing. So 554 00:24:14,800 --> 00:24:17,239 Speaker 4: you know, in Missouri you have a fiduciary responsibility as 555 00:24:17,280 --> 00:24:21,720 Speaker 4: the seller's agent to only represent the seller, and so 556 00:24:22,280 --> 00:24:25,040 Speaker 4: you know, it creates a lot of different conflicts of interest. 557 00:24:25,400 --> 00:24:27,400 Speaker 4: And then when you go to sell, you're paying both 558 00:24:27,440 --> 00:24:29,879 Speaker 4: sides to the fee anyway, so when you sell you 559 00:24:29,920 --> 00:24:32,400 Speaker 4: pay both sides. When you buy, you don't pay anything. 560 00:24:33,040 --> 00:24:36,200 Speaker 4: So as long as you're buying and selling, one side 561 00:24:36,240 --> 00:24:39,800 Speaker 4: is always being taken care of. And I think at 562 00:24:39,800 --> 00:24:41,359 Speaker 4: the end of the day, we'll see what happens. I 563 00:24:41,400 --> 00:24:43,480 Speaker 4: know it's under appeal or trying to be thrown out. 564 00:24:43,560 --> 00:24:45,480 Speaker 4: I have no idea. I think it's just going to 565 00:24:45,520 --> 00:24:48,520 Speaker 4: create just more transparency and clarity on fees. And I 566 00:24:48,560 --> 00:24:49,879 Speaker 4: think that's probably fine. 567 00:24:50,000 --> 00:24:52,040 Speaker 1: Yeah, as long as you're doing what you're supposed to 568 00:24:52,119 --> 00:24:54,520 Speaker 1: be doing. Yeah, then it should be fine if you're 569 00:24:54,600 --> 00:24:58,000 Speaker 1: transparent about it. Because I also see there's like online 570 00:24:58,040 --> 00:24:59,240 Speaker 1: brokerages that will. 571 00:24:59,040 --> 00:25:01,800 Speaker 5: Do fixed fees fees. 572 00:25:01,520 --> 00:25:04,400 Speaker 1: And really low low into you know, a really low 573 00:25:04,480 --> 00:25:05,560 Speaker 1: fee also. 574 00:25:05,760 --> 00:25:07,400 Speaker 5: Yeah, and I think you get what you pay for, right. 575 00:25:07,560 --> 00:25:08,639 Speaker 5: I don't know. 576 00:25:08,680 --> 00:25:11,280 Speaker 4: I don't want to go to a fixed feed doctor. 577 00:25:12,800 --> 00:25:13,080 Speaker 3: I don't know. 578 00:25:13,160 --> 00:25:14,840 Speaker 4: I only have one life to live, or you go 579 00:25:14,880 --> 00:25:17,800 Speaker 4: to a you know, someone once told me with as 580 00:25:17,840 --> 00:25:20,680 Speaker 4: far as service goes, like especially with you know lawyers. 581 00:25:21,119 --> 00:25:24,000 Speaker 5: You know, you know a good lawyer? 582 00:25:24,359 --> 00:25:24,840 Speaker 3: What is it? 583 00:25:24,840 --> 00:25:27,480 Speaker 4: It's a bad lawyer is expensive? 584 00:25:27,960 --> 00:25:29,719 Speaker 3: A bad lawyer? 585 00:25:30,800 --> 00:25:32,520 Speaker 5: Have you heard this phrase totally? 586 00:25:32,520 --> 00:25:34,080 Speaker 4: I can't remember now off the top of my head. 587 00:25:34,200 --> 00:25:36,640 Speaker 4: But something about you know, good lawyers are expensive. Bad 588 00:25:36,720 --> 00:25:37,480 Speaker 4: lawyers cost. 589 00:25:37,320 --> 00:25:38,960 Speaker 2: A fortune, right, I can see why. 590 00:25:39,080 --> 00:25:41,520 Speaker 6: It's always the cheap will cost you and a lot. 591 00:25:42,040 --> 00:25:44,600 Speaker 5: That's I strong believe contractors too. 592 00:25:44,760 --> 00:25:46,639 Speaker 4: Taking it back to real estate, you work with a 593 00:25:46,840 --> 00:25:48,560 Speaker 4: you know, you always get that cheap bid from that 594 00:25:48,640 --> 00:25:51,800 Speaker 4: contractor and you're like, oh, he's a million dollars. 595 00:25:52,240 --> 00:25:54,440 Speaker 7: When you think about it, if you're if you're paying 596 00:25:55,359 --> 00:25:58,080 Speaker 7: for service and you're it's just a fixed fee. That 597 00:25:58,200 --> 00:26:01,240 Speaker 7: broker that you're hiring at a discount good rate will 598 00:26:01,280 --> 00:26:03,639 Speaker 7: not have a marketing budget. They are not going to 599 00:26:03,760 --> 00:26:06,919 Speaker 7: do videos and beautiful, they're not going to present the 600 00:26:06,960 --> 00:26:10,000 Speaker 7: way you would want and the expectation that you have 601 00:26:10,240 --> 00:26:13,840 Speaker 7: of a broker who's actually doing it and charging more 602 00:26:14,119 --> 00:26:16,879 Speaker 7: for the services. But again that translates to a higher 603 00:26:16,920 --> 00:26:19,040 Speaker 7: sales price, better services. 604 00:26:19,080 --> 00:26:23,720 Speaker 4: Just more regulation creates more costs for consumers. That's all 605 00:26:23,760 --> 00:26:25,560 Speaker 4: it's going to do. And it's just going to put 606 00:26:25,560 --> 00:26:28,160 Speaker 4: more power in the hands of less people. Right, It's 607 00:26:28,240 --> 00:26:30,639 Speaker 4: just what's going to happen, you know. Whereas right like 608 00:26:30,880 --> 00:26:33,479 Speaker 4: previously you could have your friend who has a license 609 00:26:33,560 --> 00:26:35,760 Speaker 4: have them represent you, you know, but now if you're 610 00:26:35,800 --> 00:26:38,720 Speaker 4: signing different disclosures and you've got to pay them, and 611 00:26:38,760 --> 00:26:39,919 Speaker 4: you're paying out of your pocket. 612 00:26:40,000 --> 00:26:41,040 Speaker 3: Maybe you say, you know what. 613 00:26:41,359 --> 00:26:42,840 Speaker 5: Maybe I don't pay my friend. I don't know if 614 00:26:42,840 --> 00:26:43,720 Speaker 5: she knows what she's doing. 615 00:26:44,920 --> 00:26:46,480 Speaker 4: I guess I'm going to go work with somebody else, 616 00:26:46,520 --> 00:26:48,000 Speaker 4: and you don't know what their incentives are. 617 00:26:48,040 --> 00:26:50,239 Speaker 5: You don't you know it. So it's it's you know. 618 00:26:50,359 --> 00:26:54,359 Speaker 4: So we're working really really hard to keep the industry 619 00:26:54,480 --> 00:26:58,200 Speaker 4: as positive and as ethical of a place as possible 620 00:26:58,240 --> 00:27:00,399 Speaker 4: and as transparent. I mean, I don't we don't put 621 00:27:00,440 --> 00:27:05,120 Speaker 4: everything across social and on TV because like we don't, 622 00:27:05,200 --> 00:27:07,680 Speaker 4: we can't hide anything. Yeah, you know, like people when 623 00:27:07,680 --> 00:27:10,040 Speaker 4: that lawsuit came out, people were saying, oh, it's just 624 00:27:10,040 --> 00:27:12,600 Speaker 4: because of shows like Million Dollar Listing that show commissions 625 00:27:12,640 --> 00:27:13,000 Speaker 4: on TV. 626 00:27:13,400 --> 00:27:14,119 Speaker 3: That's why we're. 627 00:27:14,000 --> 00:27:16,960 Speaker 4: Here, And like are you We're the transparent ones, right, 628 00:27:17,160 --> 00:27:19,320 Speaker 4: Like we're the ones that are transparent. You're the one 629 00:27:19,359 --> 00:27:22,320 Speaker 4: who's upset because what because we were honest and told 630 00:27:22,359 --> 00:27:25,800 Speaker 4: people what fees are, Like, shame on you for trying 631 00:27:25,800 --> 00:27:27,920 Speaker 4: to hide them and sneak them away. 632 00:27:27,920 --> 00:27:29,600 Speaker 2: We're here because of you. 633 00:27:29,680 --> 00:27:32,760 Speaker 1: Well, another thing that's very transparent that we all find 634 00:27:32,760 --> 00:27:35,280 Speaker 1: out about you is they're doing a Harvard case study 635 00:27:35,720 --> 00:27:36,760 Speaker 1: about Ryan Sarahan. 636 00:27:36,880 --> 00:27:38,560 Speaker 3: Oh they did one, yeah yeah, So can. 637 00:27:38,480 --> 00:27:40,520 Speaker 2: You explain this and how. 638 00:27:40,480 --> 00:27:41,440 Speaker 3: This site came about? 639 00:27:41,520 --> 00:27:45,240 Speaker 4: Yeah, yeah, yeah. 640 00:27:44,520 --> 00:27:45,040 Speaker 7: Uh. Uh. 641 00:27:45,280 --> 00:27:48,560 Speaker 4: They reached out to me, I guess almost two years ago, 642 00:27:49,119 --> 00:27:51,240 Speaker 4: and at first I didn't think it was real because 643 00:27:51,320 --> 00:27:53,800 Speaker 4: like someone from Harvard reaches out to you, like, no, 644 00:27:53,880 --> 00:27:55,679 Speaker 4: we'd like to write a case study on you for 645 00:27:55,680 --> 00:27:59,560 Speaker 4: Harvard Business School. It's like, all right, what's it about sales. 646 00:27:59,200 --> 00:28:00,800 Speaker 5: Real estate branding? 647 00:28:00,840 --> 00:28:01,440 Speaker 3: What's it going to be? 648 00:28:01,480 --> 00:28:03,720 Speaker 4: And they're like, no, the most interesting thing about you 649 00:28:04,320 --> 00:28:05,919 Speaker 4: is your time management. 650 00:28:06,720 --> 00:28:09,040 Speaker 2: And I was like, what, that's a hard thing to 651 00:28:09,080 --> 00:28:09,840 Speaker 2: mass that is? 652 00:28:09,920 --> 00:28:11,520 Speaker 5: That is so boring. 653 00:28:12,800 --> 00:28:17,119 Speaker 4: And they spent a year writing it and uh and 654 00:28:17,160 --> 00:28:19,320 Speaker 4: they published it I guess at the end of last 655 00:28:19,359 --> 00:28:20,919 Speaker 4: year and they sent it to It's like framed in 656 00:28:20,960 --> 00:28:24,480 Speaker 4: my office, but it is a it is uh time 657 00:28:24,560 --> 00:28:29,000 Speaker 4: management for repeatable success. And I I was not fully 658 00:28:29,040 --> 00:28:31,920 Speaker 4: aware of the things that I do for time management 659 00:28:31,960 --> 00:28:33,680 Speaker 4: in the way they were when they dug it, and 660 00:28:33,720 --> 00:28:36,359 Speaker 4: they interviewed people in my life, like they went into it. 661 00:28:36,400 --> 00:28:38,200 Speaker 4: And then I had to go there at Harvard and 662 00:28:38,560 --> 00:28:42,160 Speaker 4: they presented like the studying case findings. 663 00:28:42,200 --> 00:28:44,000 Speaker 2: It was what did you learn about yourself? 664 00:28:45,400 --> 00:28:50,760 Speaker 4: I learned that I view time as a currency. Uh, 665 00:28:50,800 --> 00:28:53,560 Speaker 4: and it's not. It wasn't proactive, actually it was. It 666 00:28:53,600 --> 00:28:57,160 Speaker 4: was more as a way to get over like loss 667 00:28:57,280 --> 00:29:00,840 Speaker 4: and to get over, you know, a waste of time 668 00:29:01,240 --> 00:29:03,680 Speaker 4: because you know, especially early on in the real estate business, 669 00:29:03,680 --> 00:29:05,360 Speaker 4: you know, you lose a deal and it pisses you off, 670 00:29:05,400 --> 00:29:08,360 Speaker 4: and you take it personally and it ruins your day, 671 00:29:08,440 --> 00:29:11,520 Speaker 4: and then you just lost a day of your life 672 00:29:12,000 --> 00:29:15,239 Speaker 4: because of an emotion like, oh, that's weird. Like if 673 00:29:15,240 --> 00:29:17,560 Speaker 4: someone yelled at me for fifteen minutes, if those fifteen 674 00:29:17,560 --> 00:29:20,520 Speaker 4: minutes were dollars, and then I had one thousand dollars 675 00:29:20,560 --> 00:29:23,280 Speaker 4: in my pocket, I wouldn't say, well, screw the nine 676 00:29:23,360 --> 00:29:25,200 Speaker 4: hundred and eighty five dollars in my pocket and light 677 00:29:25,240 --> 00:29:27,320 Speaker 4: them on fire. I'd probably say, good thing, I have 678 00:29:27,440 --> 00:29:29,959 Speaker 4: nine hundred and eighty five dollars to go invest in 679 00:29:30,000 --> 00:29:32,440 Speaker 4: and use. And so I created this thing called a 680 00:29:32,480 --> 00:29:38,080 Speaker 4: thousand minute rule just to really help me emotionally move 681 00:29:38,280 --> 00:29:41,440 Speaker 4: forward as productively as possible. During the day where you 682 00:29:41,480 --> 00:29:43,760 Speaker 4: have fourteen hundred and forty minutes a day, four hundred 683 00:29:43,800 --> 00:29:44,800 Speaker 4: and forty of those. 684 00:29:44,800 --> 00:29:46,280 Speaker 5: Roughly everyone's different. 685 00:29:47,320 --> 00:29:51,240 Speaker 4: You are sleeping, eating with your family, whatever, hanging out, 686 00:29:51,400 --> 00:29:53,840 Speaker 4: and then on average we all have about one thousand 687 00:29:53,880 --> 00:29:56,720 Speaker 4: minutes a day to work, be productive, go to school, 688 00:29:57,240 --> 00:30:00,240 Speaker 4: do whatever it is that you do. So how were 689 00:30:00,240 --> 00:30:03,240 Speaker 4: you using those those minutes wisely? And so that was 690 00:30:03,280 --> 00:30:05,560 Speaker 4: that was a thing that I know I thought about, 691 00:30:05,600 --> 00:30:08,280 Speaker 4: but I didn't. I didn't realize was was so interesting. 692 00:30:09,360 --> 00:30:10,880 Speaker 4: I just thought it was a weird thing that I 693 00:30:10,920 --> 00:30:12,560 Speaker 4: did as an example. 694 00:30:12,920 --> 00:30:13,760 Speaker 2: That's amazing. 695 00:30:14,200 --> 00:30:16,640 Speaker 1: I got to read this whole case study and see 696 00:30:16,800 --> 00:30:18,800 Speaker 1: and then you have branded, like, sir Hanson, the book 697 00:30:18,840 --> 00:30:20,120 Speaker 1: is coming out February sixth. 698 00:30:20,120 --> 00:30:21,760 Speaker 2: February sixth, that's your third book. 699 00:30:21,840 --> 00:30:22,920 Speaker 5: Yes, I forgot to brand. 700 00:30:23,040 --> 00:30:27,600 Speaker 4: Yes, I'm here. I'm so excited about the two of you. 701 00:30:28,280 --> 00:30:31,200 Speaker 2: Nothing to do with me, So listen and wes Sarah Lesson. 702 00:30:31,280 --> 00:30:33,840 Speaker 1: She expressed this to me is that you actually when 703 00:30:33,840 --> 00:30:37,120 Speaker 1: people join the team, they also are able to get you. 704 00:30:37,120 --> 00:30:40,840 Speaker 1: You actually sit, you do these like weekly meetings. 705 00:30:40,480 --> 00:30:43,440 Speaker 4: Yeah, brainstorms and strategy sessions. 706 00:30:42,920 --> 00:30:44,760 Speaker 6: And every week on a Friday. 707 00:30:44,440 --> 00:30:46,520 Speaker 1: I want everyone to be Most places don't do that 708 00:30:46,560 --> 00:30:48,800 Speaker 1: because this is the only experience I have, you know, 709 00:30:48,840 --> 00:30:50,960 Speaker 1: behind the scenes working. 710 00:30:50,920 --> 00:30:51,640 Speaker 3: I think other. 711 00:30:51,720 --> 00:30:54,160 Speaker 4: I think other places probably do it a on somewhat 712 00:30:54,160 --> 00:30:57,080 Speaker 4: of like a small local scale, you know, like it 713 00:30:57,080 --> 00:31:00,000 Speaker 4: would be like it's like the difference between maybe people 714 00:31:00,120 --> 00:31:02,400 Speaker 4: on this floor getting together once a week and talking 715 00:31:02,440 --> 00:31:07,480 Speaker 4: about the podcasting in the radio world versus once a week, 716 00:31:07,640 --> 00:31:10,520 Speaker 4: Bob getting out and talking to everybody and giving you 717 00:31:10,560 --> 00:31:13,000 Speaker 4: ideas and thoughts and strategies on the market. Here's what 718 00:31:13,000 --> 00:31:15,440 Speaker 4: I'm seeing is super transparent. This is how the business 719 00:31:15,480 --> 00:31:16,840 Speaker 4: is going. This is what I want you to put 720 00:31:16,840 --> 00:31:20,160 Speaker 4: into action. Let's go, let's go into the weekend. Okay different. 721 00:31:20,600 --> 00:31:22,960 Speaker 2: Yeah, so that's Sarah talk about those weekly meetings. 722 00:31:23,000 --> 00:31:25,280 Speaker 1: Oh yes, Sarah talk about those weekly makes Make sure 723 00:31:25,280 --> 00:31:25,680 Speaker 1: you're going. 724 00:31:26,320 --> 00:31:27,480 Speaker 3: They're different, They're all different. 725 00:31:27,680 --> 00:31:31,200 Speaker 7: Everyone is signing on again, Like it's it's nice that 726 00:31:31,600 --> 00:31:34,640 Speaker 7: you have a CEO that sits down with the entire 727 00:31:34,720 --> 00:31:39,800 Speaker 7: company once a week and strategize and bring on speakers 728 00:31:40,280 --> 00:31:43,080 Speaker 7: that are in the market and know what's going on. 729 00:31:43,160 --> 00:31:46,160 Speaker 7: I mean, we had the chief economists of street Easy 730 00:31:46,200 --> 00:31:48,840 Speaker 7: that came into our office to talk about what's going 731 00:31:48,920 --> 00:31:51,640 Speaker 7: to trends in what's happening in twenty twenty four. That 732 00:31:51,760 --> 00:31:54,920 Speaker 7: was a huge thing, like I've never seen that in 733 00:31:54,960 --> 00:31:57,200 Speaker 7: a company, you know, and these are the things that 734 00:31:57,200 --> 00:31:58,520 Speaker 7: we look forward to every week. 735 00:31:58,600 --> 00:32:00,880 Speaker 6: As the leader of a team, I. 736 00:32:00,840 --> 00:32:03,120 Speaker 7: Sit down every week on a Tuesday with the team 737 00:32:03,240 --> 00:32:05,360 Speaker 7: and you know, we kind of like dissect the markets 738 00:32:05,400 --> 00:32:08,000 Speaker 7: that we're in and how to change things and how 739 00:32:08,040 --> 00:32:10,240 Speaker 7: to operate then how to do business in a better way. 740 00:32:10,360 --> 00:32:12,760 Speaker 7: But Ryan sits down and he speaks to the entire 741 00:32:12,840 --> 00:32:15,680 Speaker 7: company once a week and it's great. You know, he 742 00:32:15,720 --> 00:32:18,440 Speaker 7: has a book, he has training sessions. We have access 743 00:32:18,480 --> 00:32:20,640 Speaker 7: to sell it, like sir hint. I mean this is 744 00:32:20,640 --> 00:32:24,240 Speaker 7: something like agents from other companies are paying and we're 745 00:32:24,240 --> 00:32:25,240 Speaker 7: getting it for free. 746 00:32:25,600 --> 00:32:27,120 Speaker 6: There's a real community. 747 00:32:27,240 --> 00:32:31,560 Speaker 7: You have referral partners across the US, and there's no 748 00:32:31,720 --> 00:32:34,240 Speaker 7: deal that I feel like I can't come to Ryan 749 00:32:34,320 --> 00:32:36,240 Speaker 7: say like, hey, I've got a big listing or I 750 00:32:36,320 --> 00:32:37,000 Speaker 7: got a small list thing. 751 00:32:37,000 --> 00:32:38,920 Speaker 6: I have a challenge. What is He's there? And I 752 00:32:38,960 --> 00:32:44,240 Speaker 6: have no idea how he answers my text within thirty seconds. 753 00:32:44,280 --> 00:32:47,120 Speaker 6: I don't know how he does that. I text him 754 00:32:47,200 --> 00:32:50,760 Speaker 6: on Christmas and New Year's and Ryan responds back, I'm like, wait, 755 00:32:50,800 --> 00:32:51,640 Speaker 6: he's with his family. 756 00:32:52,520 --> 00:32:54,480 Speaker 2: Believe that you texted him on New Year's You couldn't 757 00:32:54,520 --> 00:32:55,400 Speaker 2: wait a day. 758 00:32:55,440 --> 00:32:58,440 Speaker 6: New Year's Ryan's. 759 00:32:59,720 --> 00:33:03,360 Speaker 3: Deal right now, let's go. 760 00:33:03,440 --> 00:33:04,720 Speaker 2: Sarah's about her business down. 761 00:33:04,800 --> 00:33:07,840 Speaker 1: I think that is one of the things that I 762 00:33:07,880 --> 00:33:10,160 Speaker 1: appreciate and love about her. During a pandemic, when people 763 00:33:10,240 --> 00:33:12,520 Speaker 1: really weren't working and they were like, you know what, 764 00:33:12,560 --> 00:33:14,120 Speaker 1: we just got to sit down. We can't do this, 765 00:33:14,200 --> 00:33:17,440 Speaker 1: we can't do that. Sarah was working like non stop, 766 00:33:17,760 --> 00:33:19,880 Speaker 1: and she will work all the time. We will go 767 00:33:19,960 --> 00:33:21,520 Speaker 1: on trips and she'd be like, I can come from 768 00:33:21,520 --> 00:33:23,360 Speaker 1: ten hours, but then I have to go back home. 769 00:33:24,600 --> 00:33:28,200 Speaker 7: Dave Chappelle's house and everyone is hanging out and like, no, 770 00:33:28,240 --> 00:33:29,880 Speaker 7: I got to get on the flight five o'clock in 771 00:33:29,960 --> 00:33:31,600 Speaker 7: the morning because I have open houses. 772 00:33:31,640 --> 00:33:33,120 Speaker 3: That's in Ohio. 773 00:33:33,280 --> 00:33:35,000 Speaker 2: We were in Ohio five o'clock in the back. 774 00:33:35,200 --> 00:33:38,040 Speaker 6: You're back for open houses nine o'clock in the morning. 775 00:33:38,080 --> 00:33:40,200 Speaker 4: Show up, you know, show up. It's a part of 776 00:33:40,200 --> 00:33:42,120 Speaker 4: this business too. I mean it's you know, it's it's 777 00:33:42,120 --> 00:33:46,480 Speaker 4: all work. But definitely in this business it is because 778 00:33:46,520 --> 00:33:49,680 Speaker 4: there's no salary and because there's no benefits. Like your 779 00:33:49,720 --> 00:33:51,800 Speaker 4: success is what you make of it, right, like if 780 00:33:51,840 --> 00:33:53,959 Speaker 4: you if you put in it. It's the only business 781 00:33:53,960 --> 00:33:56,000 Speaker 4: I know and this is kind of for all sales, 782 00:33:56,080 --> 00:34:02,600 Speaker 4: where the harder you work, the easier you make luck 783 00:34:02,720 --> 00:34:03,440 Speaker 4: to find. 784 00:34:03,200 --> 00:34:06,960 Speaker 2: You Okay, yes, right, right, and it's. 785 00:34:06,960 --> 00:34:09,919 Speaker 4: It's just a unique way to think it through. 786 00:34:10,440 --> 00:34:13,200 Speaker 1: Yeah, And I'll say because that's why we gravitated toward 787 00:34:13,239 --> 00:34:15,319 Speaker 1: each other. Early she I was working with like three 788 00:34:15,360 --> 00:34:17,759 Speaker 1: different realtors and Sarah was the one that. 789 00:34:18,080 --> 00:34:20,759 Speaker 5: Well she probably did you hurt them? Did you? 790 00:34:20,760 --> 00:34:21,879 Speaker 3: No one's ever heard of those other. 791 00:34:21,800 --> 00:34:24,280 Speaker 4: Realtors ever since idea they're gone now forever. 792 00:34:25,040 --> 00:34:26,960 Speaker 1: But she was the last person that I called just 793 00:34:26,960 --> 00:34:28,600 Speaker 1: because I happened to see a house, and she was 794 00:34:28,640 --> 00:34:31,080 Speaker 1: the only one that I felt like, really sat down. 795 00:34:31,080 --> 00:34:32,919 Speaker 2: She was like, well, come to the office, let's meet. 796 00:34:33,000 --> 00:34:35,759 Speaker 1: Once I took the real estate exam, I realized the 797 00:34:35,800 --> 00:34:38,520 Speaker 1: protocol that she was following. But it is true, and 798 00:34:38,560 --> 00:34:41,040 Speaker 1: I felt like she cared, And I think that matters 799 00:34:41,080 --> 00:34:42,640 Speaker 1: a lot, like to have that person does. 800 00:34:42,760 --> 00:34:45,400 Speaker 4: Actually, yeah, she is one of the few you know 801 00:34:45,480 --> 00:34:48,480 Speaker 4: out there in the industry who really works at this 802 00:34:48,560 --> 00:34:52,240 Speaker 4: personally and cares about your success. I mean most agents 803 00:34:52,280 --> 00:34:55,120 Speaker 4: are very you know, they're transactional. You know it works 804 00:34:55,160 --> 00:34:57,160 Speaker 4: or it doesn't work, whatever, do a deal. I'm onto 805 00:34:57,160 --> 00:34:58,960 Speaker 4: the next one, on to the next one. But I mean, 806 00:34:59,000 --> 00:35:01,440 Speaker 4: you can see like this, your relationship together stood the 807 00:35:01,440 --> 00:35:03,920 Speaker 4: test of time, and I think that's a not just 808 00:35:03,960 --> 00:35:06,000 Speaker 4: a testament to both of you liking each other, but 809 00:35:06,040 --> 00:35:09,640 Speaker 4: also like she's in it to help everybody. 810 00:35:09,719 --> 00:35:11,000 Speaker 2: Everything turns into business. 811 00:35:11,040 --> 00:35:13,520 Speaker 1: And one thing they asked me when I was joining 812 00:35:13,520 --> 00:35:15,640 Speaker 1: the team was what do I want to specialize in? 813 00:35:16,000 --> 00:35:17,960 Speaker 1: And I said, I really want to help people buy 814 00:35:17,960 --> 00:35:19,840 Speaker 1: their first home because I remember how that made me 815 00:35:19,880 --> 00:35:22,839 Speaker 1: feel sure to have somebody who was experienced, somebody wanted 816 00:35:22,880 --> 00:35:23,480 Speaker 1: to make sure. 817 00:35:23,320 --> 00:35:25,120 Speaker 2: That I got check them out. 818 00:35:25,160 --> 00:35:29,359 Speaker 1: Yeah, what I wanted, and to understand what was realistic too, 819 00:35:30,040 --> 00:35:32,160 Speaker 1: you know as well. And so that's really the area 820 00:35:32,200 --> 00:35:33,960 Speaker 1: that I want to help specialize in. Just because I'm 821 00:35:34,000 --> 00:35:36,920 Speaker 1: from Brooklyn, I live there now. It's not a cheap place, 822 00:35:37,160 --> 00:35:40,360 Speaker 1: no to purchase real estate. And I don't want to 823 00:35:40,400 --> 00:35:42,560 Speaker 1: be part of like a store. I never would want 824 00:35:42,560 --> 00:35:44,080 Speaker 1: to be part of a story where somebody's like this 825 00:35:44,200 --> 00:35:45,240 Speaker 1: was an awful experience. 826 00:35:45,280 --> 00:35:46,120 Speaker 2: I'm so mad I did it. 827 00:35:46,480 --> 00:35:49,000 Speaker 1: I want to be that she helped me so much, 828 00:35:49,040 --> 00:35:51,680 Speaker 1: she was amazing, Like this was a great purchase. I 829 00:35:51,719 --> 00:35:54,160 Speaker 1: love it, and I want to do more and that's 830 00:35:54,200 --> 00:35:55,840 Speaker 1: the feeling I got, and so I want to be 831 00:35:55,880 --> 00:35:59,000 Speaker 1: able to pass that on and help people in that way. 832 00:36:00,000 --> 00:36:01,120 Speaker 3: We're very excited to have you. 833 00:36:01,239 --> 00:36:02,440 Speaker 2: I'm excited to do it. 834 00:36:02,560 --> 00:36:04,080 Speaker 3: Let's go. You want to leave right now? Yeah, let's 835 00:36:04,120 --> 00:36:05,600 Speaker 3: go right now. 836 00:36:05,880 --> 00:36:07,719 Speaker 4: Listening presentations, I got stuff in the car. 837 00:36:07,840 --> 00:36:08,719 Speaker 5: We are on the road. 838 00:36:09,320 --> 00:36:10,919 Speaker 6: I think we should just shadow Ryan today. 839 00:36:11,000 --> 00:36:13,040 Speaker 1: Yeah, let's shadow Ryan. One last thing I wanted to 840 00:36:13,040 --> 00:36:15,400 Speaker 1: ask you how much this presentation matter? Because I was 841 00:36:15,440 --> 00:36:17,120 Speaker 1: telling Sarah. I was like, Okay, I have to buy 842 00:36:17,239 --> 00:36:20,160 Speaker 1: like somewhere like suits, and she was like, no, Angela, 843 00:36:20,239 --> 00:36:22,360 Speaker 1: that's not really your like you should be able to 844 00:36:22,400 --> 00:36:23,520 Speaker 1: come you know. 845 00:36:23,560 --> 00:36:26,160 Speaker 4: She styles you're going to be on brand with you. 846 00:36:26,600 --> 00:36:28,239 Speaker 2: But I was like, do I need to like let 847 00:36:28,280 --> 00:36:28,719 Speaker 2: get Sarah. 848 00:36:28,800 --> 00:36:32,040 Speaker 1: You guys always look you know, dapper, and I'm like, okay, 849 00:36:32,120 --> 00:36:34,439 Speaker 1: I won't wear a sweatsuit. But I was like, maybe 850 00:36:34,440 --> 00:36:36,279 Speaker 1: I'll wear like a blazer and some jeans, but I 851 00:36:36,280 --> 00:36:38,640 Speaker 1: do want to make sure I look the part two. 852 00:36:38,920 --> 00:36:40,839 Speaker 6: You have very fancy sweatshirts. 853 00:36:40,840 --> 00:36:41,360 Speaker 2: I did. 854 00:36:43,160 --> 00:36:44,759 Speaker 4: You want to be You know, something that we work 855 00:36:44,800 --> 00:36:47,000 Speaker 4: on with with with salespeople all the time is creating 856 00:36:47,040 --> 00:36:49,719 Speaker 4: their personal brands and the first step to creating that 857 00:36:49,760 --> 00:36:52,319 Speaker 4: personal brand is really truly diving into what your core 858 00:36:52,360 --> 00:36:55,719 Speaker 4: identity is. So you are the one who what like 859 00:36:55,880 --> 00:36:57,960 Speaker 4: you know she mentioned you know, I was the media 860 00:36:57,960 --> 00:37:00,760 Speaker 4: broker like that. But that was a purpose full decision 861 00:37:00,760 --> 00:37:03,960 Speaker 4: on my part to be real estate and media so 862 00:37:04,000 --> 00:37:07,160 Speaker 4: that I could use that niche to to then build 863 00:37:07,239 --> 00:37:09,399 Speaker 4: on top of it. So for you, like you don't 864 00:37:09,440 --> 00:37:11,880 Speaker 4: want to show up in you know, your Saturday morning outfit, 865 00:37:12,200 --> 00:37:14,359 Speaker 4: but like, you know, the the clothes that you would 866 00:37:14,360 --> 00:37:17,560 Speaker 4: wear on a job interview or something on a Tuesday, Like, 867 00:37:17,560 --> 00:37:18,760 Speaker 4: what what is that outfit? 868 00:37:20,000 --> 00:37:20,400 Speaker 5: I don't know. 869 00:37:20,400 --> 00:37:23,160 Speaker 4: I've just always worn suits because when I graduated school 870 00:37:23,160 --> 00:37:24,640 Speaker 4: and I came to New York, it was this or 871 00:37:24,719 --> 00:37:27,279 Speaker 4: GimC was this or gym clothes. So and then I 872 00:37:27,320 --> 00:37:28,800 Speaker 4: and then I then I got stuck with it. I 873 00:37:28,840 --> 00:37:31,359 Speaker 4: would totally wear you know, your gold. 874 00:37:31,440 --> 00:37:33,920 Speaker 3: Sweat outfit that you're wearing right now, if I could 875 00:37:33,920 --> 00:37:34,840 Speaker 3: be way more comfortable. 876 00:37:35,000 --> 00:37:38,120 Speaker 6: I will say. Angela has an amazing collection of shoes, 877 00:37:38,239 --> 00:37:40,839 Speaker 6: I'm sure, and her outfits are I always on. Her 878 00:37:40,880 --> 00:37:42,080 Speaker 6: shoes are always on point. 879 00:37:42,120 --> 00:37:44,000 Speaker 1: Because I think when it comes to branding, people do 880 00:37:44,239 --> 00:37:46,440 Speaker 1: look at you and if certain things together, like I. 881 00:37:46,400 --> 00:37:48,000 Speaker 2: Love those shoes that she had on, or that was 882 00:37:48,040 --> 00:37:49,600 Speaker 2: a nice I use this shoes. 883 00:37:49,800 --> 00:37:51,319 Speaker 4: You're like, you know where these shoes could go in 884 00:37:51,360 --> 00:37:53,160 Speaker 4: your new brownstone right over. 885 00:37:52,960 --> 00:37:55,719 Speaker 2: Here in the custom build. 886 00:37:56,239 --> 00:37:58,000 Speaker 1: How hard is it when you have to show these 887 00:37:58,239 --> 00:38:00,719 Speaker 1: amazing homes and you want them? 888 00:38:01,239 --> 00:38:02,120 Speaker 5: I mean I bought. 889 00:38:03,840 --> 00:38:06,080 Speaker 2: One in Greenwich or it was no, one was in 890 00:38:06,120 --> 00:38:07,600 Speaker 2: so Ho, Okay. 891 00:38:07,360 --> 00:38:09,040 Speaker 4: It was in so and then one was my house 892 00:38:09,080 --> 00:38:12,680 Speaker 4: in Brooklyn. So that's happened to me twice. Now it's 893 00:38:12,680 --> 00:38:15,680 Speaker 4: been like, this is a deal, and usually they're just funky, 894 00:38:15,680 --> 00:38:18,759 Speaker 4: they're weird, and we know very much like presentation, like 895 00:38:18,760 --> 00:38:21,279 Speaker 4: you said, for property is everything. So it's got to 896 00:38:21,320 --> 00:38:23,400 Speaker 4: have that amazing first impression. If a property doesn't have 897 00:38:23,400 --> 00:38:25,080 Speaker 4: a great first impression, the price might be great, but 898 00:38:25,080 --> 00:38:26,719 Speaker 4: people aren't going to buy it. And so you know 899 00:38:26,760 --> 00:38:28,600 Speaker 4: you can come in and you know, can use that 900 00:38:28,640 --> 00:38:30,000 Speaker 4: to your advantage and get a good deal. 901 00:38:30,320 --> 00:38:32,520 Speaker 1: This probably times all the time. That's what's high for me. 902 00:38:32,800 --> 00:38:34,920 Speaker 1: I'd be like, I want this house, like some of 903 00:38:34,920 --> 00:38:36,719 Speaker 1: them are so amazing. I saw one you have now 904 00:38:36,760 --> 00:38:39,200 Speaker 1: that has the garage. What you know is a luxury 905 00:38:39,200 --> 00:38:41,520 Speaker 1: in Manhattan to have your own parking garage to be 906 00:38:41,600 --> 00:38:42,279 Speaker 1: able to walk in. 907 00:38:42,560 --> 00:38:44,759 Speaker 2: Yes, that's a rarity. People who come here are like, 908 00:38:45,120 --> 00:38:47,040 Speaker 2: you paid all this for this house and there's no parking. 909 00:38:47,200 --> 00:38:51,000 Speaker 4: Yeah, they're always confused, even people coming from Manhattan and 910 00:38:51,000 --> 00:38:53,279 Speaker 4: coming into Brooklyn, like what where are we? 911 00:38:53,360 --> 00:38:54,080 Speaker 5: What is this place? 912 00:38:54,120 --> 00:38:54,200 Speaker 7: Like? 913 00:38:54,239 --> 00:38:57,040 Speaker 4: It still blows my mind, you know, so crazy. 914 00:38:57,160 --> 00:38:59,160 Speaker 1: Well, Ryan, thank you so much for joining us. I 915 00:38:59,160 --> 00:39:01,759 Speaker 1: really appreciate it, and I'm excited to be joining you. 916 00:39:01,960 --> 00:39:02,840 Speaker 3: I'm excited to have you. 917 00:39:02,960 --> 00:39:07,239 Speaker 1: Let's go and branded, like sarahant February six, you'll be 918 00:39:07,239 --> 00:39:08,720 Speaker 1: at Barnes and Nobles also, right. 919 00:39:08,680 --> 00:39:09,560 Speaker 3: Yeah, Barnes and Noble. 920 00:39:09,560 --> 00:39:14,040 Speaker 4: I think on February fifth at six pm, you know, 921 00:39:14,160 --> 00:39:16,600 Speaker 4: kind of my wife will be there roasting me on stage. 922 00:39:16,760 --> 00:39:19,600 Speaker 1: Perfect, Yeah, oh it will. 923 00:39:20,080 --> 00:39:22,000 Speaker 6: Amelia is funny. 924 00:39:22,200 --> 00:39:24,600 Speaker 1: And I know you said you had some huge announcement coming. 925 00:39:24,760 --> 00:39:25,799 Speaker 1: When did we find that out? 926 00:39:27,400 --> 00:39:31,120 Speaker 4: I thought it was going to be yesterday and then 927 00:39:31,440 --> 00:39:33,359 Speaker 4: we were told it now has to be next week. 928 00:39:33,440 --> 00:39:36,239 Speaker 4: So yeah, it'll be next week. There's two big things 929 00:39:36,280 --> 00:39:37,759 Speaker 4: that come out next week. Next week's a big week 930 00:39:37,800 --> 00:39:38,160 Speaker 4: for us. 931 00:39:38,280 --> 00:39:40,000 Speaker 2: Okay, well, yeah, I cannot wait. 932 00:39:40,120 --> 00:39:43,240 Speaker 1: Stay tuned to be able to use AI to insert 933 00:39:43,280 --> 00:39:46,400 Speaker 1: that all right, Well, thank you so much and Sarah, 934 00:39:46,560 --> 00:39:50,560 Speaker 1: You guys will be seeing Sarah and I online also 935 00:39:50,640 --> 00:39:52,920 Speaker 1: because we plan to do a whole lot of content 936 00:39:53,040 --> 00:39:54,719 Speaker 1: as well and we're already plotting it out. 937 00:39:54,760 --> 00:39:57,919 Speaker 6: So also stay tuned for Angela's rentals show. 938 00:39:58,120 --> 00:40:00,959 Speaker 2: Yes, yep, Binanza leaving 939 00:40:03,560 --> 00:40:03,799 Speaker 5: Well