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Speaker 1: The only way through is through, and you just have

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Speaker 1: to like endure it, you know. I remember my mom

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Speaker 1: used to say, like this too shall pass, and that's

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Speaker 1: really what happens, you know, with time and space, and

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Speaker 1: you just got to get through it and accept it.

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Speaker 1: I'm sure you've heard resistance, you know what we resist persists,

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Speaker 1: you know, and I think not resisting it and just

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Speaker 1: like letting it be the way it is is just

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Speaker 1: the best way through.

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Speaker 2: Hey everyone, it's m You are listening to episode one

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Speaker 2: sixty six of Hurdle a Wellness a focused podcast Wris

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Speaker 2: it down with inspiring individuals to talk about big wines,

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Speaker 2: tough moments, and everything in between. On the show, what

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Speaker 2: you can expect vulnerability, motivation, and candid discussions with everyone

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Speaker 2: from top athletes and CEOs to aspire entrepreneurs and what

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Speaker 2: it really takes to follow your passions.

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Speaker 3: My mission is simple to inspire you to.

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Speaker 2: Be your best self, move with intention, and have some

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Speaker 2: fun along the way.

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Speaker 3: Today I am chatting with Ali Webb. She is a serial.

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Speaker 2: Entrepreneur, co founder of dry Bar, a new jewelry line,

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Speaker 2: Beckett and Quill Squeeze, which the Hurdlers may.

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Speaker 3: Be familiar with.

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Speaker 2: Because I had her co founder Brittany Driscoll on the

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Speaker 2: show and also co founder of Okay Humans and co

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Speaker 2: host of the new podcast Girlfriends and Business.

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Speaker 3: Nothing to talk about here, obviously, I'll be honest.

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Speaker 2: When I started Hurdle, Ali was on my original list

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Speaker 2: of dream guests, and how could she not be. I mean,

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Speaker 2: she is a powerhouse, and it felt really surreal that

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Speaker 2: when I started, the first day that I was in

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Speaker 2: my new studio in Brooklyn, I was able to have

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Speaker 2: my first recording with Ali web super super special.

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Speaker 3: In today's episode, we talk about so much.

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Speaker 2: I mean, if you are interested in entrepreneurship, then this

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Speaker 2: one is for you. I don't need to tell you

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Speaker 2: twice that the concept of dry bar taking care of yourself,

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Speaker 2: self care, that's a different side of a wellness than

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Speaker 2: something like sport. But I would argue these moments of

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Speaker 2: self care and giving back to yourself are equally as important.

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Speaker 2: She tells me how she got into business. She talks

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Speaker 2: to me about investing and growing multiple different companies and

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Speaker 2: how that impacted her in her personal life. She gets

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Speaker 2: really honest about her divorce and what it is like

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Speaker 2: to work with her ex husband. In the aftermath and

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Speaker 2: how they managed to still be great business partners up

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Speaker 2: to this day. And we talk about how Ali finds balance, which,

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Speaker 2: as you can imagine, again so many companies, so much

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Speaker 2: going on, can't exactly be easy. How she leads into fitness,

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Speaker 2: how her relationship with fitness has evolved over the years,

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Speaker 2: and she gives so much great advice in this episode

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Speaker 2: which I just cannot wait to share with you before

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Speaker 2: we get into it today, I do you want to

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Speaker 3: I've said it before, I'm going to say it again.

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Speaker 2: at checkout today.

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Speaker 3: Make sure you're following along with Hurdle over on social media.

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Speaker 3: It's at Hurdle podcast.

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Speaker 2: I am over at Emily Abody And with that, let's

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Speaker 2: get to hurdling.

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Speaker 3: Today.

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Speaker 2: I'm sitting down with Aliwebb. She is the co founder

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Speaker 2: of dry Bar, co founder of a new jewelry line,

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Speaker 2: Beckett and Quill. We'll talk about that today, co founder

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Speaker 2: of Squeeze, hosts of the new podcast Girlfriends of Business.

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Speaker 3: I mean, I feel like I could wrap about you forever.

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Speaker 1: I know, I have a lot of things on my

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Speaker 1: plate right now, which is funny because I feel like

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Speaker 1: I'm I don't have like an official job, but my

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Speaker 1: hands are in many projects right now, which is really fun.

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Speaker 3: It makes each day interesting, right.

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Speaker 1: Yeah, No two days look anything alike. I feel like

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Speaker 1: that's been the case for me for a long time,

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Speaker 1: but certainly more now. You know, there's just so many

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Speaker 1: different things going on in my life, and I'm very

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Speaker 1: very grateful for the position I'm in in this particular moment, for.

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Speaker 2: Sure, definitely, definitely. Well, I'm very grateful for you and

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Speaker 2: your time. It's a big day for me because I

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Speaker 2: recently moved into a new home and you are the

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Speaker 2: first person that I'm recording with from this home, and

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Speaker 2: it's ironic a little bit. I don't know if ironic's

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Speaker 2: the right word, but I have chatted about this on

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Speaker 2: the show before. When I started the show, I had

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Speaker 2: a list of like ten to fifteen guests that I

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Speaker 2: wanted to speak of, and you are on that original list.

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Speaker 2: And it's not every day that I get to talk

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Speaker 2: to someone that's on that list.

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Speaker 3: So it's just a really cool, full circle moment for me.

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Speaker 1: Well, that feels good, Thank you so much.

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Speaker 2: I love it when I make a list, I know,

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Speaker 2: like a Forbes list, a podcaster's list.

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Speaker 1: I mean when I'm happy to be on any list.

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Speaker 1: I always it's a funny subject because it's such like

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Speaker 1: an imposter syndrome thing that I have, because I was

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Speaker 1: once on like a very like celeb list with like

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Speaker 1: Alicia Keys, and I was like, who the hell with

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Speaker 1: me on this list? But it was quite fluttering and

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Speaker 1: humbling and amazing. So they all matter, though, it's really

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Speaker 1: it's all really, it's weird when you think about those things.

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Speaker 1: But yeah, so I'm honored to be on your list.

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Speaker 2: Well, thank you so much. I'm so excited to be

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Speaker 2: here sitting with you today. I'm going to kick us off, however,

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Speaker 2: by kind of throwing the spotlight on you for a second,

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Speaker 2: because earlier on your story you were asking your Instagram

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Speaker 2: audience for topic suggestions. As I mentioned at the top

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Speaker 2: of this you now co host the Girlfriends in Business podcast,

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Speaker 2: which I will link to in the show notes of

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Speaker 2: this episode. But on your Instagram story, you were talking

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Speaker 2: about the quickies that you guys do for the show,

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Speaker 2: which is just one off solo episodes, and asking what

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Speaker 2: topics does your audience want to hear from you now? Personally,

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Speaker 2: I would love to hear from you a little bit

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Speaker 2: about just the concept of asking for money, right, because

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Speaker 2: money is so intimidating, it is scary. It is something

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Speaker 2: that can be really awkward to talk about, but it's

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Speaker 2: also really important. So for you, just maybe a little

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Speaker 2: bit of wisdom here, What would your advice be to

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Speaker 2: someone who is scared to pitch out their idea but

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Speaker 2: definitely recognizes that they're going to need investment.

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Speaker 1: Yeah, it's a good question, and it's a good topic.

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Speaker 1: I wrote it down so I remember to talk about it.

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Speaker 1: But you know, the thing about raising money is there's

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Speaker 1: so many different ways to do it and first and foremost,

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Speaker 1: I would advise anybody who's wanting to raise money to

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Speaker 1: like talk to other people who've raised money first, you know,

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Speaker 1: and find out all the different ways. So, like to

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Speaker 1: your question, you know, I didn't know how to do

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Speaker 1: that either. When we first started drive bar my brother

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Speaker 1: Michael Landau, who's more of the business or was more

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Speaker 1: of the business side of things, you know, he had

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Speaker 1: a little bit of experience, but not And I will

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Speaker 1: tell you the big secret is ask a lot of people.

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Speaker 1: You know. It's like, ask people who raise money, ask

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Speaker 1: people who are in the finance world. Just ask a

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Speaker 1: lot of questions to anybody you can get your hands on, because,

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Speaker 1: by the way, people love to have the answers. People

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Speaker 1: love to tell you what they know. That's just the

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Speaker 1: way humanity is, you know. And for us, you know,

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Speaker 1: I remember in the early days when I wasn't thinking

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Speaker 1: about any of that stuff, and we were like, you know,

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Speaker 1: realizing very quickly that we had to go from one

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Speaker 1: location to two locations because we simply couldn't house all

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Speaker 1: the demand we had, which was an awesome problem to have.

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Speaker 1: And it was like, oh, but shit, we don't have

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Speaker 1: any more money to do that, so now what And

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Speaker 1: my brother, I imagine he talked to people about it too,

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Speaker 1: but he was I remember him telling me that we

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Speaker 1: were going to go to friends and family and we

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Speaker 1: were going to ask, like people who were close to us,

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Speaker 1: you know, to give us money, not give us, but

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Speaker 1: you know, invest in us, you know. And to me

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Speaker 1: that that seemed very logical, you know, and it was logical,

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Speaker 1: and it is it is. It is a good first

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Speaker 1: way to raise like your initial tranche of money, you know,

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Speaker 1: find those people who are just like hardcore believers in

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Speaker 1: what you're doing, and prove to them that you have

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Speaker 1: a different business, show them the path. You know that

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Speaker 1: the great thing about raising money is you're selling a fantasy,

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Speaker 1: not reality, which is like, you know, hopefully the fantasy

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Speaker 1: comes true, but you are you're selling. You know, we

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Speaker 1: knew that we had had initial success, and of course

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Speaker 1: there has to be some proof of concept and something

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Speaker 1: that's you know, separating you from the pack and all

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Speaker 1: of that. But like if you can say which we

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Speaker 1: were able to show in potential investors, here's what we're

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Speaker 1: doing right now. Here are the numbers. Here's the success

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Speaker 1: of drive our number one we humbly believe and if

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Speaker 1: you look at the numbers you probably will too that

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Speaker 1: we can you know, build stores two, three, four, five, six,

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Speaker 1: And you know, we had we had proved that concept,

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Speaker 1: so we did have something to show. But sometimes when

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Speaker 1: you're in the early early phases, which you know, of

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Speaker 1: course we were too. You know, I started like blogging,

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Speaker 1: which I'm not really a blogger. I don't really have

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Speaker 1: a I don't have a blog, but in the early days,

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Speaker 1: I was blogging about dry Bar and I'm really just

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Speaker 1: kind of the progress of opening that first sort. And

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Speaker 1: you know, we had people reach out to us even

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Speaker 1: before we'd opened and said, I love this idea. I

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Speaker 1: want to invest, you know, which I you know, which

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Speaker 1: I think is not completely the norm. But if you

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Speaker 1: do have something that you're doing different and better than

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Speaker 1: anybody else, and you're being pretty public about it, which

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Speaker 1: I was on a very small scale because I didn't

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Speaker 1: have much of following. Nobody knew who I was or

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Speaker 1: anything like that, but we did get some interest that way,

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Speaker 1: so that that's like, I think, the first and best

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Speaker 1: way to invest a little bit of money. And and also,

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Speaker 1: you know, I remember my brother explaining this to me,

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Speaker 1: Like friends and family, for the most part, are not

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Speaker 1: nearly as sophisticated investors as private equity and venture capital.

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Speaker 1: Like those guys are scrutinizing the shit out of your business.

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Speaker 1: They're looking at things in a much more intense way

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Speaker 1: where you're, you know, And I'm in that unsophistic category too.

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Speaker 1: I mean, I have lots of friends and family that

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Speaker 1: I've I've made investments that my financial advisors were like,

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Speaker 1: I don't know if this is the best investment, but

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Speaker 1: you know, for me, it was like a personal thing.

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Speaker 1: And I've I've invested in a handful of, like my

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Speaker 1: friends companies, not a lot of money, but a little

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Speaker 1: bit of money mostly to show support, and you know,

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Speaker 1: secondarily because I believed in what they were doing. You know,

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Speaker 1: It's not like, you know, I was expecting to get

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Speaker 1: really rich from that investment. I'd be nice to make

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Speaker 1: some money off of it, but it was more as

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Speaker 1: like a show of support. You can use my name,

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Speaker 1: I'll help support you, blah blah blah. So you know,

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Speaker 1: you'd be surprised about the people in your network who

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Speaker 1: can help in those initial phases of raising money, you know.

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Speaker 1: And then of course, and I don't want to make

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Speaker 1: the whole podcast about this, but of course you can.

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Speaker 1: Once you get you prove out a little bit more,

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Speaker 1: you can start doing a full process where you get

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Speaker 1: an investment banker that you really love and trust, and

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Speaker 1: it's important who you hire for that too, and then

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Speaker 1: they start helping you narrow down who to invest in

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Speaker 1: and what private equity firms or what venture capitalists are

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Speaker 1: interested in, you know, beauty or wellness or fitness or

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Speaker 1: whatever your category is. I know, it's like a very

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Speaker 1: overwhelming and daunting thing to think about, but when you

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Speaker 1: actually like get into it, it's really not you know,

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Speaker 1: it's like it's just question of finding the right people

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Speaker 1: to help you. And I'm such a firm believer that

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Speaker 1: the people that you need are very very much in

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Speaker 1: your network, even if even though you're not in your network,

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Speaker 1: they know somebody like six degrees in your network, you know.

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Speaker 1: So yeah, ask a lot of questions, talk to a

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Speaker 1: lot of people, and you'll, you know, you'll carve out

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Speaker 1: the path.

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Speaker 2: Making the ask is obviously the hardest part. And then

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Speaker 2: I think the other thing that I took away from

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Speaker 2: that from you is really being clear on what you're

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Speaker 2: ask is, like what you're going into the mix with

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Speaker 2: knowing what it is that you want to build and

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Speaker 2: really hammering that down before you're like, hey, I have

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Speaker 2: this idea, because as you said, being able to differentiate

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Speaker 2: what your.

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Speaker 3: Idea is versus what may already exist.

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Speaker 1: And also like you know, spend a little money on

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Speaker 1: putting like a really impressive sexy deck together. You know.

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Speaker 1: For me, it's like, if somebody wants me to invest

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Speaker 1: in something, my first thing is send me the deck,

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Speaker 1: you know, and it's like it has to be impressive

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Speaker 1: otherwise it's just it's the first impression on the business.

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Speaker 1: I mean, of course I can you can sell me

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Speaker 1: on an idea in a verbal way, but like, then

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Speaker 1: I want to see I want to I want to

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Speaker 1: understand what the brand looks and feels like, like that

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Speaker 1: is so important, you know. If the brand isn't done well,

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Speaker 1: it's like then I lose interest really quickly, you know.

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Speaker 1: And then it's like, what is the product? What is

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Speaker 1: the price point? Why is it different than the competitors?

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Speaker 1: Show me that all of that information in a deck,

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Speaker 1: you know, and again that might feel overwhelming, but you

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Speaker 1: can put all that stuff together and then get a

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Speaker 1: creative to help you, you know, make it. It doesn't

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Speaker 1: and it doesn't have to be like a twenty page

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Speaker 1: fancy deck. It can be five pages just to show

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Speaker 1: a handful of metrics that like are like oh yeah,

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Speaker 1: I get this, got it, you know, and then it's

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Speaker 1: an easier investment.

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Speaker 2: It's so interesting to hear all of this advice from you,

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Speaker 2: just as it has been for me to listen to

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Speaker 2: you on other podcasts before, because here you are a

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Speaker 2: wealth of knowledge with so much experience. But when you

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Speaker 2: went into starting your first business, you had been a

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Speaker 2: stylist for fifteen years. So let's bring it back and

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Speaker 2: talk a little bit about about that period in your life.

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Speaker 2: Did you think that that was an avenue that you

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Speaker 2: were going to be pursuing forever before you got into

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Speaker 2: the business side of things with drybar.

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Speaker 1: Yeah, I mean yes, and no. I mean I historically

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Speaker 1: my whole life, since like I graduated high school, have

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Speaker 1: jumped around from thing to thing, and and you know,

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Speaker 1: while I think that was frowned upon a bit when

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Speaker 1: I was a kid. When I was younger, it was like,

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Speaker 1: you know, what's Ali going to do? Is like I

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Speaker 1: was like this butterfly, like always fluttering around the thing

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Speaker 1: after think, you know, but I think that served me

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Speaker 1: really well. And I you know, and I loved doing hair.

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Speaker 1: I really fell in love with it. Hair was like

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Speaker 1: always a thing for me because my hair is so

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Speaker 1: naturally curly, and I just I had this like real

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Speaker 1: love for hair and I still do. I still can

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Speaker 1: get like very lost in doing my own hair and

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Speaker 1: like lose track of time and all of that. I

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Speaker 1: love it. But I did end up in other careers,

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Speaker 1: and I did end up doing other things, and I,

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Speaker 1: you know, I swerved a lot in my twenties and

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Speaker 1: and really my thirties, and you know, I became a

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Speaker 1: stay at home mom and I loved being able to

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Speaker 1: be with my kids. I mean I was like thought

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Speaker 1: I had like hit the jack that I was able

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Speaker 1: to stay home and not you know, quote unquote work

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Speaker 1: until I realized how much work kids were. But no,

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Speaker 1: you know, there was never like I never had this

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Speaker 1: like plan. I never imagined dry Bar as I was,

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Speaker 1: you know, spending so many years in you know what

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Speaker 1: was hair and I worked in PR and I did

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Speaker 1: all this. I did so many things which all very

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Speaker 1: uniquely I think prepared me for you know, dry Bar

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Speaker 1: and understanding professionalism, which I think I got when I

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Speaker 1: worked in PR and I was sitting in a cubicle

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Speaker 1: behind a computer and had to write professional emails like

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Speaker 1: I had never done that. But thank god I had

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Speaker 1: that job and I learned how to do that stuff.

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Speaker 1: And you know all, I feel like all of the

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Speaker 1: jobs did really prepare me for for Drybar. And you know,

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Speaker 1: Drybar was such a fluke. I mean it was like

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Speaker 1: I knew how to do hair for so long and

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Speaker 1: I moved to LA I didn't know anybody, and I

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Speaker 1: immersed myself in like the mommy community because like I said,

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Speaker 1: I became a stay at home mom, and I was

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Speaker 1: home with my two kids and I thought, I was like,

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Speaker 1: you know, that was all I was going to do.

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Speaker 1: And I think at that point I thought maybe I'd

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Speaker 1: be like a pta mom. And then I was like,

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Speaker 1: oh no, I don't want to do that at all.

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Speaker 1: That just wasn't for me. And you know, and I

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Speaker 1: got really like itchy to get back out there and

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Speaker 1: do something for myself. So I started the mobile business

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Speaker 1: and that was like really no frills, super simple. My

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Speaker 1: ex husband, Cam, who is the creative genius behind Drybar

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Speaker 1: and Squeeze and Becketting Quil and all the stuff that

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Speaker 1: we do, he made me a one page website that

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Speaker 1: was called straight at Home and it was literally one

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Speaker 1: page and it was like a little bit about me.

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Speaker 1: I'll come to your house. I don't even think I

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Speaker 1: put a picture of myself on it, but it was like,

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Speaker 1: I'll come to your house for forty bucks and blow

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Speaker 1: dray your hair while your baby is sleeping. That was

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Speaker 1: the concept, and you know, and that really took off

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Speaker 1: because women, you know, historically were used to like if somebody,

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Speaker 1: especially in LA, if somebody came to your house for

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Speaker 1: a blowout, it would cost you at least one hundred dollars,

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Speaker 1: you know. So I was like, Oh, it's not really

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Speaker 1: about the money. It's like, I want to get away

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Speaker 1: from my kids for a couple hours every day. So

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Speaker 1: I'm going to do this because I can do it

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Speaker 1: with my eyes shut. And so during that time, I

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Speaker 1: realized like I could not meet all the demand I

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Speaker 1: was getting. I mean, I'm pretty good at hair. So

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Speaker 1: I was like, you know, clients liked me and I

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Speaker 1: was giving great blowouts, and it was like, shit, I'm

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Speaker 1: I'm too busy. Now what. And so that said, I

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Speaker 1: went to my brother and said, hey, I think I

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Speaker 1: should turn my mobile business off straight at home into

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Speaker 1: a brick and mortar. Instead of me going to them,

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Speaker 1: they come to me. And that was it. That was

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Speaker 1: the whole thing of why drive Bar started. And you know,

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Speaker 1: we thought it would be We didn't know. I mean

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Speaker 1: we thought, I mean, I'd be lying if I said

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Speaker 1: it wasn't like somewhere in the back of our minds

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Speaker 1: that maybe this is a bigger opportunity. But I mean

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Speaker 1: we were just worried because that I wanted it to

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Speaker 1: be thirty five dollars and it was like, shit, we

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Speaker 1: got to do a lot of blowouts if we're going

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Speaker 1: to do them for thirty five dollars to make this

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Speaker 1: business work. And in my mind it was like, I

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Speaker 1: mean me and Michael both were like, if we could

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Speaker 1: do thirty five to forty blowouts, we'd have like a

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Speaker 1: nice little business. I'd pick up my kids from school

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Speaker 1: and like, I really thought it was just going to

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Speaker 1: be me and my one little shop and I'd hang

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Speaker 1: out during the day at you know, at drybar, and

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Speaker 1: then I'd get my kids. And then it was like,

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Speaker 1: holy shit, you know, we got thrown into the DBAD

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Speaker 1: in the best way possible where it was like we

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Speaker 1: were so booked, we were so busy. We were like, wow,

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Speaker 1: we are really onto something, and we knew that in

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Speaker 1: the first couple of days. And then it was like

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Speaker 1: everything just went crazy from there of like building this

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Speaker 1: into this massive business that you know, none of us

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Speaker 1: were really prepared for.

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Speaker 2: It's insane, just the idea of like we knew within

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Speaker 2: a couple of days that this was just going to

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Speaker 2: go gangbusters.

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Speaker 1: Yeah, you know, I've talked about this a lot, but

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Speaker 1: it's still like it. I mean, it was eleven years

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Speaker 1: ago and I can remember like it was yesterday. I

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Speaker 1: mean we were we started Daily Candy. Do you remember

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Speaker 1: Daily Candy had brought something on us and if you

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Speaker 1: got into Daily Candy, it was like you had made it.

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Speaker 1: And we got into Daily Candy because of connection my

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Speaker 1: brother had because he had worked. My brother used to

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Speaker 1: in the early days of Yahoo, used to run the

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Speaker 1: Yahoo marketing like shopping page, and he knew I think

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Speaker 1: her name was Danny Levy. She's the founder of I

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Speaker 1: can have that wrong of Daily Candy. And he put

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Speaker 1: Daily Candy on the front page of Yahoo and created

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Speaker 1: a relationship. You know, It's like the relationships are fucking everything.

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Speaker 1: And that got us into Daily Candy and not Daily Caning.

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Speaker 1: Handy thing ran and everybody started booking online, and I

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Speaker 1: will never forget it. I was sitting at Coraltree Cafe,

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Speaker 1: if you know Brownwood, that's right next to where we

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Speaker 1: opened our first Strive bar, and all of a sudden,

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Speaker 1: all these appointments started booking in and we hadn't even

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Speaker 1: opened the doors, and we were like, oh my god,

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Speaker 1: and I think it was really right then and there

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Speaker 1: we knew something crazy was going to happen. And then

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Speaker 1: we opened and we were just so booked and we

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Speaker 1: had had at that point on all our collateral and

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Speaker 1: on our window like Poppins Welcome, And we shouldn't know

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Speaker 1: if people were going to book online or if people

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Speaker 1: were going to just walk in. But it turns out

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Speaker 1: most people wanted to book online, and we were turning

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Speaker 1: people away like we were like this hot club. We

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Speaker 1: were like we just I used to pull out like

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Speaker 1: a stool and just plug into the wall, which was

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Speaker 1: like terrible, but you know, because we only had eight

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Speaker 1: chairs and we had so much demand and it was

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Speaker 1: just this like who knew, you know, So yeah, it's

433
00:19:53,320 --> 00:19:54,080
Speaker 1: pretty crazy.

434
00:19:54,880 --> 00:19:57,520
Speaker 2: It's pretty crazy at first, And I think this is

435
00:19:57,600 --> 00:20:01,880
Speaker 2: also something that some founders may start with. You inevitably

436
00:20:02,000 --> 00:20:06,359
Speaker 2: had to make sure to hire individuals and train individuals

437
00:20:06,400 --> 00:20:10,399
Speaker 2: to create a quality of work that you were really

438
00:20:10,800 --> 00:20:11,400
Speaker 2: happy with.

439
00:20:11,480 --> 00:20:14,200
Speaker 3: So you had to let go a little bit because.

440
00:20:13,920 --> 00:20:16,680
Speaker 2: You couldn't pull up a stool and do ten heads

441
00:20:16,680 --> 00:20:20,000
Speaker 2: of hair at once. So for you talk me through

442
00:20:20,200 --> 00:20:24,400
Speaker 2: that initial process of having to get good at delegating

443
00:20:24,440 --> 00:20:27,840
Speaker 2: and letting go a little bit, well, I.

444
00:20:27,760 --> 00:20:29,400
Speaker 1: Did not get good at that for a very very

445
00:20:29,400 --> 00:20:31,600
Speaker 1: long time. It would really be like five or six

446
00:20:31,680 --> 00:20:33,520
Speaker 1: years until I got good at that. I mean, I

447
00:20:33,640 --> 00:20:36,480
Speaker 1: was doing blowouts in that first chair in Brentwood for

448
00:20:36,840 --> 00:20:39,520
Speaker 1: months because you know, we were open seven days a week,

449
00:20:39,560 --> 00:20:41,640
Speaker 1: and I didn't I also didn't take a day off

450
00:20:41,680 --> 00:20:43,800
Speaker 1: for six months, seven days a week. I was there

451
00:20:44,119 --> 00:20:46,840
Speaker 1: for at least six months. I would do blowouts at

452
00:20:46,840 --> 00:20:48,920
Speaker 1: the first stations because you know the way Brentwood is

453
00:20:48,960 --> 00:20:50,639
Speaker 1: set up, It's like that first station is right at

454
00:20:50,640 --> 00:20:53,159
Speaker 1: the front door, and women would walk in so I

455
00:20:53,200 --> 00:20:55,360
Speaker 1: could make sure I had eyes on like the receptionists

456
00:20:55,359 --> 00:20:57,560
Speaker 1: and make sure like the greeting and everything was going well,

457
00:20:58,000 --> 00:21:00,280
Speaker 1: and I could be doing blowouts, so I know, because

458
00:21:00,280 --> 00:21:02,439
Speaker 1: we didn't have enough stylist, and you know, we really

459
00:21:02,600 --> 00:21:04,320
Speaker 1: I mean, I would love to say we were training

460
00:21:04,320 --> 00:21:06,000
Speaker 1: people from the get go, but we weren't. You know,

461
00:21:06,080 --> 00:21:08,520
Speaker 1: I was doing the way I hired people in those

462
00:21:08,560 --> 00:21:10,600
Speaker 1: early days. I had them come to my house and

463
00:21:10,680 --> 00:21:13,440
Speaker 1: blow out my hair as like, and talk to them

464
00:21:13,480 --> 00:21:15,040
Speaker 1: for a little while, and it's like they seemed like

465
00:21:15,080 --> 00:21:16,879
Speaker 1: a nice person and they did a good blowout, Like

466
00:21:16,920 --> 00:21:19,840
Speaker 1: that was it. You know. We didn't actually start flushing

467
00:21:19,840 --> 00:21:21,800
Speaker 1: out our training program until we were opening in New

468
00:21:21,880 --> 00:21:23,800
Speaker 1: York City, and there was so much pressure from the

469
00:21:23,920 --> 00:21:26,960
Speaker 1: editors and you know, to be really great. And that's

470
00:21:26,960 --> 00:21:29,560
Speaker 1: when we started to really start to develop the training program.

471
00:21:29,600 --> 00:21:31,840
Speaker 1: Now it's really big and robust, but at that time,

472
00:21:31,920 --> 00:21:33,560
Speaker 1: it wasn't. You know. It was just kind of like

473
00:21:34,080 --> 00:21:36,119
Speaker 1: let's just go, you know, which I think is like

474
00:21:36,160 --> 00:21:38,439
Speaker 1: an important thing to point out, you know, especially for

475
00:21:38,480 --> 00:21:41,480
Speaker 1: somebody starting a business. And it's like I talk about

476
00:21:41,600 --> 00:21:43,359
Speaker 1: all the time, like you don't you don't have to

477
00:21:43,400 --> 00:21:46,399
Speaker 1: have everything figured out, you know. My brother always said like,

478
00:21:46,440 --> 00:21:48,520
Speaker 1: don't let perfect get in the way of progress. And

479
00:21:48,560 --> 00:21:51,119
Speaker 1: I always loved that because we did not have our

480
00:21:51,119 --> 00:21:55,199
Speaker 1: shit together. I remember like being like so stressed out

481
00:21:55,280 --> 00:21:57,520
Speaker 1: because I would see stylists doing things that I was like,

482
00:21:57,560 --> 00:21:59,199
Speaker 1: oh my god, why are they doing it like that?

483
00:21:59,320 --> 00:22:01,760
Speaker 1: And you know, I had like a lot of years

484
00:22:01,840 --> 00:22:04,399
Speaker 1: experience of doing hair, and I knew I could spot

485
00:22:04,440 --> 00:22:06,280
Speaker 1: it form like a mile away when somebody was doing

486
00:22:06,320 --> 00:22:09,280
Speaker 1: something wrong or you know, not the way I wanted

487
00:22:09,320 --> 00:22:11,119
Speaker 1: it done. I knew went las blah blah. And and

488
00:22:11,520 --> 00:22:13,760
Speaker 1: it was like a lot of I mean, it even

489
00:22:13,800 --> 00:22:16,000
Speaker 1: gives me anxiety thinking about it now, because it was

490
00:22:16,040 --> 00:22:18,720
Speaker 1: like very stress inducing for me because I didn't have

491
00:22:19,359 --> 00:22:21,439
Speaker 1: you know, I didn't have like a tight grip on

492
00:22:21,480 --> 00:22:23,280
Speaker 1: that stuff in the early days because it was just

493
00:22:23,320 --> 00:22:25,000
Speaker 1: so intense and you know it was going to be

494
00:22:25,040 --> 00:22:27,679
Speaker 1: that crazy, and you know, we slowly but surely started

495
00:22:27,720 --> 00:22:30,480
Speaker 1: to you know, bring in more stilas and help training,

496
00:22:30,520 --> 00:22:34,119
Speaker 1: and but man, that was like an intense time and

497
00:22:34,359 --> 00:22:36,640
Speaker 1: and you know, and I think the quality of blowouts

498
00:22:36,680 --> 00:22:39,120
Speaker 1: in those early days wasn't as good and that used

499
00:22:39,160 --> 00:22:41,720
Speaker 1: to be a thing. When we first opened new shops.

500
00:22:41,760 --> 00:22:43,360
Speaker 1: It took us like a couple of weeks to get

501
00:22:43,359 --> 00:22:46,640
Speaker 1: the stylis like up to speed, moving faster and all

502
00:22:46,680 --> 00:22:48,760
Speaker 1: of that stuff, and we just like, you know, we

503
00:22:48,840 --> 00:22:51,000
Speaker 1: had to just like kind of deal with it in

504
00:22:51,040 --> 00:22:53,320
Speaker 1: the early days because like it was this rub between

505
00:22:53,600 --> 00:22:57,320
Speaker 1: wanting to get open quickly and having stylists ready, and

506
00:22:57,359 --> 00:22:58,960
Speaker 1: a lot of them weren't, and they were nervous, and

507
00:22:59,000 --> 00:23:02,719
Speaker 1: no stylists had done blowouts in this like intensity, you know,

508
00:23:02,800 --> 00:23:05,080
Speaker 1: of like one after the other after the others. It

509
00:23:05,119 --> 00:23:07,760
Speaker 1: was a very different concept than working in a traditional

510
00:23:07,760 --> 00:23:09,800
Speaker 1: hair salam where you take a client, you have a break,

511
00:23:10,400 --> 00:23:13,640
Speaker 1: they're processing or you know, it's just like a different ballgame.

512
00:23:13,720 --> 00:23:16,240
Speaker 1: So we've you know, I feel like we've really trained

513
00:23:16,280 --> 00:23:19,760
Speaker 1: an industry. I mean, pre pandemic, we had four thousand employees,

514
00:23:19,800 --> 00:23:22,959
Speaker 1: and I would say beyond that, we probably have trained

515
00:23:23,000 --> 00:23:28,720
Speaker 1: ten thousand people, you know. So it went yeah, crazy.

516
00:23:29,359 --> 00:23:30,680
Speaker 3: It went crazy. It was so funny.

517
00:23:30,720 --> 00:23:33,000
Speaker 2: The day I got the confirm that you and I

518
00:23:33,080 --> 00:23:35,840
Speaker 2: were going to be sitting down, I actually went to

519
00:23:36,200 --> 00:23:39,480
Speaker 2: drive OAR for the first time since before the pandemic,

520
00:23:39,600 --> 00:23:44,600
Speaker 2: so before early twenty twenty. And it is special and

521
00:23:44,680 --> 00:23:48,720
Speaker 2: a testament I would say, to the rigorous process now

522
00:23:48,760 --> 00:23:51,119
Speaker 2: that you have put all of these people through, and

523
00:23:51,200 --> 00:23:54,400
Speaker 2: of course like having very clear and precise brand messaging.

524
00:23:54,440 --> 00:23:57,320
Speaker 2: Because you walk in and it's been two years and

525
00:23:57,359 --> 00:23:59,879
Speaker 2: it feels the exact same as when you walk in,

526
00:24:00,440 --> 00:24:01,960
Speaker 2: you know, over two years ago.

527
00:24:02,000 --> 00:24:03,919
Speaker 3: And I think that's really special and really awesome.

528
00:24:04,600 --> 00:24:06,880
Speaker 1: Thank you. Yeah, I mean that's that. Where where are

529
00:24:06,920 --> 00:24:08,760
Speaker 1: you look at it? What city did Which shop did

530
00:24:08,800 --> 00:24:09,119
Speaker 1: you go to?

531
00:24:10,000 --> 00:24:14,520
Speaker 3: I went to the dry Bar at Brookfield Place in

532
00:24:14,520 --> 00:24:14,880
Speaker 3: New York.

533
00:24:15,040 --> 00:24:17,879
Speaker 1: Oh nice, I love that shop. I love that area.

534
00:24:18,160 --> 00:24:21,199
Speaker 1: It's nice that that's open again. I mean, that is

535
00:24:21,240 --> 00:24:23,320
Speaker 1: like the best thing I can hear, you know, And

536
00:24:23,359 --> 00:24:27,040
Speaker 1: it's certainly the biggest challenge for us is like the

537
00:24:27,119 --> 00:24:30,439
Speaker 1: consistency from location to location and having making sure that

538
00:24:30,520 --> 00:24:32,720
Speaker 1: you know, you walk into dry Bard any city and

539
00:24:32,760 --> 00:24:35,600
Speaker 1: you have that great experience. So that's like the best

540
00:24:35,600 --> 00:24:38,240
Speaker 1: thing I can hear. And it's it's a it's a

541
00:24:38,280 --> 00:24:41,000
Speaker 1: process to get to that point for sure.

542
00:24:41,119 --> 00:24:41,520
Speaker 3: For sure.

543
00:24:41,560 --> 00:24:45,280
Speaker 2: So for you at first, as this is going gangbusters,

544
00:24:45,320 --> 00:24:47,560
Speaker 2: all the people are coming, you're training more and more people,

545
00:24:47,600 --> 00:24:51,160
Speaker 2: you're starting to open up multiple shops, how do you

546
00:24:51,320 --> 00:24:54,320
Speaker 2: kind of come back to you and stave off what

547
00:24:54,400 --> 00:24:56,520
Speaker 2: I would imagine to be some of the guilt because

548
00:24:56,560 --> 00:24:59,479
Speaker 2: you went from being a stay at home mom with

549
00:24:59,560 --> 00:25:03,480
Speaker 2: your kids to all of a sudden, almost like wildfire,

550
00:25:03,520 --> 00:25:05,600
Speaker 2: being thrown into this completely different thing.

551
00:25:06,359 --> 00:25:09,320
Speaker 1: Yes, I mean it was so you know, I'm in

552
00:25:09,359 --> 00:25:12,320
Speaker 1: the process right now writing like a memoir, you know,

553
00:25:12,359 --> 00:25:15,960
Speaker 1: which just feels like weird to do at my aid. Yeah,

554
00:25:16,000 --> 00:25:18,840
Speaker 1: and it's just like it's basically my life story. And

555
00:25:18,960 --> 00:25:21,119
Speaker 1: it's funny to go back and think about all that

556
00:25:21,320 --> 00:25:25,520
Speaker 1: and how man it was so challenging and it was

557
00:25:25,600 --> 00:25:28,800
Speaker 1: so hard to you know, to manage it all. And

558
00:25:29,400 --> 00:25:31,639
Speaker 1: I mean, I don't know that I did it very well.

559
00:25:31,640 --> 00:25:33,959
Speaker 1: I ended up getting divorced, but you know, I mean,

560
00:25:34,000 --> 00:25:36,960
Speaker 1: it was just like you know, it was so intoxicating.

561
00:25:37,000 --> 00:25:39,720
Speaker 1: You know, it was so cool coming up with this

562
00:25:39,760 --> 00:25:43,000
Speaker 1: concept and the way people loved it and the way

563
00:25:43,000 --> 00:25:45,080
Speaker 1: we were changing lives and the fact that we were

564
00:25:45,119 --> 00:25:48,560
Speaker 1: giving you know, so many stylists this great opportunity and

565
00:25:48,600 --> 00:25:51,800
Speaker 1: we're growing teams and it was just so cool and

566
00:25:51,880 --> 00:25:54,359
Speaker 1: I felt so proud of what we were doing. But

567
00:25:54,440 --> 00:25:56,720
Speaker 1: it did throw my like personal life into a tail spin.

568
00:25:56,800 --> 00:25:58,840
Speaker 1: You know. It was like my kids were three and

569
00:25:58,920 --> 00:26:01,200
Speaker 1: five when we started drive. You know, they're they're fourteen

570
00:26:01,240 --> 00:26:04,200
Speaker 1: and sixteen now, and you know, thank god my mom

571
00:26:04,400 --> 00:26:06,920
Speaker 1: was around and she really helped me with my kids

572
00:26:06,960 --> 00:26:09,199
Speaker 1: because I had to leave them so often, and it

573
00:26:09,359 --> 00:26:12,600
Speaker 1: was this like push and pull and but you know, Mike,

574
00:26:12,760 --> 00:26:14,920
Speaker 1: and now it's funny seeing in my kids. My kids

575
00:26:14,960 --> 00:26:17,919
Speaker 1: have such an entrepreneurial spirit about them. And you know,

576
00:26:18,000 --> 00:26:20,000
Speaker 1: I think that some of that is just in their DNA,

577
00:26:20,119 --> 00:26:21,800
Speaker 1: but I think some of it is like watching me.

578
00:26:21,840 --> 00:26:24,040
Speaker 1: I mean, I will tell you, anytime I say to

579
00:26:24,080 --> 00:26:26,840
Speaker 1: my kids, I'm proud of you for whatever thing, they

580
00:26:26,920 --> 00:26:29,240
Speaker 1: always say back to me, I'm proud of you. Like

581
00:26:29,640 --> 00:26:32,600
Speaker 1: they know what we've built. They because we live in

582
00:26:32,720 --> 00:26:36,360
Speaker 1: LA It's like they have felt the impact from their friends,

583
00:26:36,400 --> 00:26:39,719
Speaker 1: like their girlfriends know, their their friends moms know, and

584
00:26:39,760 --> 00:26:42,920
Speaker 1: it's like they feel like such a sense of pride

585
00:26:43,160 --> 00:26:45,600
Speaker 1: of like the fact that their you know, their mom

586
00:26:45,640 --> 00:26:48,480
Speaker 1: and dad built Drybar and you know, because it's become

587
00:26:48,560 --> 00:26:51,080
Speaker 1: this thing and this thing that women love and so

588
00:26:51,520 --> 00:26:55,000
Speaker 1: you know, while there were a lot of sacrifices made

589
00:26:55,080 --> 00:26:57,119
Speaker 1: and it was like just almost like the best way

590
00:26:57,160 --> 00:26:59,560
Speaker 1: I can describe it as like whiplash of like trying

591
00:26:59,600 --> 00:27:01,159
Speaker 1: to be a good mom and trying to be a

592
00:27:01,200 --> 00:27:03,679
Speaker 1: good wife and trying to run this business. You know,

593
00:27:03,720 --> 00:27:05,920
Speaker 1: it was like some days were good and some days

594
00:27:06,040 --> 00:27:07,840
Speaker 1: really sucked, you know, and there were some things that

595
00:27:07,880 --> 00:27:09,600
Speaker 1: I had to miss that I wish I hadn't missed.

596
00:27:09,600 --> 00:27:12,440
Speaker 1: And in later years, and I've talked about this a

597
00:27:12,440 --> 00:27:15,080
Speaker 1: little bit publicly, you know, my older son in the

598
00:27:15,200 --> 00:27:17,520
Speaker 1: last few years kind of kind of around the divorce,

599
00:27:17,560 --> 00:27:20,280
Speaker 1: but beyond that, went through a really rough period and

600
00:27:21,000 --> 00:27:22,840
Speaker 1: you know, and it turns out, like, you know, there

601
00:27:22,920 --> 00:27:24,600
Speaker 1: was a lot of things that I missed when they

602
00:27:24,640 --> 00:27:26,600
Speaker 1: were growing up that I mean, they're still growing up,

603
00:27:26,600 --> 00:27:28,600
Speaker 1: but they're they're a little older now, and it's like,

604
00:27:30,280 --> 00:27:33,320
Speaker 1: I don't know if I would do it differently or not,

605
00:27:33,600 --> 00:27:36,280
Speaker 1: but you know that finding that balance and being in

606
00:27:36,359 --> 00:27:39,159
Speaker 1: trying to do it all is like virtually impossible, but

607
00:27:39,280 --> 00:27:41,800
Speaker 1: you know, you do the best you can. And I

608
00:27:42,000 --> 00:27:44,800
Speaker 1: so firmly believe everything happens for a reason. And you know,

609
00:27:44,920 --> 00:27:46,760
Speaker 1: I think that my kids will be better in the

610
00:27:46,800 --> 00:27:49,600
Speaker 1: long run for having seen us build this business from

611
00:27:49,640 --> 00:27:52,439
Speaker 1: scratch and know that like the success and you know,

612
00:27:52,520 --> 00:27:55,679
Speaker 1: the wealth that we've built is from working really really

613
00:27:55,720 --> 00:27:57,359
Speaker 1: hard for it, you know, And I think that, at

614
00:27:57,400 --> 00:27:59,199
Speaker 1: the end of the day, is the best kind of

615
00:27:59,320 --> 00:28:09,640
Speaker 1: message we can give our kids.

616
00:28:09,920 --> 00:28:12,400
Speaker 2: Taking a break from today's episode to give some love

617
00:28:12,440 --> 00:28:14,440
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618
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619
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620
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621
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622
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624
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625
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626
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627
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629
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630
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631
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632
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635
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639
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640
00:29:29,480 --> 00:29:41,840
Speaker 2: on the Athletic Greens gang today. Hindsight is twenty twenty

641
00:29:41,920 --> 00:29:43,800
Speaker 2: like it's never going to be easy to hear that

642
00:29:43,880 --> 00:29:48,640
Speaker 2: you have either intentionally or unintentionally hurt someone you care about,

643
00:29:48,880 --> 00:29:51,560
Speaker 2: or weren't there for someone when you wished that you

644
00:29:51,600 --> 00:29:54,640
Speaker 2: could have been. And so now that you know this,

645
00:29:54,880 --> 00:29:58,640
Speaker 2: all you can do is take these learnings into moving forward.

646
00:29:58,680 --> 00:30:00,720
Speaker 2: I feel like a question I get a lot from

647
00:30:00,760 --> 00:30:04,120
Speaker 2: the audience is just asking about, like how do I

648
00:30:04,160 --> 00:30:06,880
Speaker 2: apply the lessons that I've learned in the hard moments

649
00:30:06,920 --> 00:30:10,000
Speaker 2: when new hard moments come, knowing that there are going

650
00:30:10,040 --> 00:30:12,840
Speaker 2: to be so many things that are unpredictable. So for you,

651
00:30:13,200 --> 00:30:16,400
Speaker 2: when you think about the tough shit that you've been through,

652
00:30:17,400 --> 00:30:21,240
Speaker 2: what would you say has been the through line? Would

653
00:30:21,280 --> 00:30:23,640
Speaker 2: you say it's, well, I got through this hard shit

654
00:30:23,720 --> 00:30:24,960
Speaker 2: so that I know I can do it again.

655
00:30:25,200 --> 00:30:26,240
Speaker 3: Is it resiliency?

656
00:30:26,560 --> 00:30:28,320
Speaker 2: Is there like something that you go back through time

657
00:30:28,320 --> 00:30:30,320
Speaker 2: and time again in terms of like a mantra or

658
00:30:30,360 --> 00:30:32,400
Speaker 2: something you say to yourself, like how do you pick

659
00:30:32,440 --> 00:30:36,600
Speaker 2: yourself up when you're going through tough thing after tough thing?

660
00:30:37,720 --> 00:30:40,280
Speaker 1: Well, you know, I think that like I was pretty

661
00:30:40,280 --> 00:30:43,920
Speaker 1: shut down kind of emotionally for a long time. And

662
00:30:44,160 --> 00:30:47,480
Speaker 1: you know, I think I was very avoidant of feelings

663
00:30:47,560 --> 00:30:50,880
Speaker 1: and in both like my marriage and in like tough

664
00:30:50,920 --> 00:30:54,840
Speaker 1: relationships at work, you know, where I just would like avoid, avoid, avoid,

665
00:30:55,000 --> 00:30:57,600
Speaker 1: And you know, and I think after going through my

666
00:30:57,640 --> 00:30:59,360
Speaker 1: divorce and when I went through with my son, it

667
00:30:59,440 --> 00:31:01,760
Speaker 1: was like it like softened to me. You know, my

668
00:31:01,920 --> 00:31:04,480
Speaker 1: brother jokingly like caused me, like, you know, this new

669
00:31:04,600 --> 00:31:07,040
Speaker 1: version of me, like Alli two point zero. But I

670
00:31:07,040 --> 00:31:09,440
Speaker 1: do think it's true. I think I softened a lot

671
00:31:09,520 --> 00:31:12,720
Speaker 1: in the last couple of years, and you know, I

672
00:31:12,720 --> 00:31:16,120
Speaker 1: think that like looking back, you know, I don't know,

673
00:31:16,160 --> 00:31:18,560
Speaker 1: I think I would have done some things different, but

674
00:31:18,680 --> 00:31:21,120
Speaker 1: I feel like, you know, it was just kind of

675
00:31:21,120 --> 00:31:26,400
Speaker 1: this like keep going, keep growing, keep trying, you know, mentality.

676
00:31:26,480 --> 00:31:28,640
Speaker 1: I guess that I would say it was like, you know,

677
00:31:28,760 --> 00:31:30,920
Speaker 1: you got to just kind of I think similar to

678
00:31:30,920 --> 00:31:32,520
Speaker 1: what I mentioned when when I was younger, and I

679
00:31:32,560 --> 00:31:35,040
Speaker 1: was like trying to follow the jobs and the things

680
00:31:35,080 --> 00:31:37,080
Speaker 1: that I like doing. You know, I have. I have

681
00:31:37,240 --> 00:31:39,760
Speaker 1: largely found that in my life. I've I've stayed pretty

682
00:31:39,760 --> 00:31:42,840
Speaker 1: connected to like the thing that was driving me or

683
00:31:42,920 --> 00:31:46,320
Speaker 1: moving me. And I've I think that's like, you know,

684
00:31:46,400 --> 00:31:48,360
Speaker 1: staying really in touch with what's going on for you.

685
00:31:48,400 --> 00:31:50,160
Speaker 1: I mean, you know, not to get into like the

686
00:31:50,760 --> 00:31:53,480
Speaker 1: TMI of my marriage falling apart, but you know it

687
00:31:53,600 --> 00:31:56,400
Speaker 1: was it was about following, you know, some feelings and

688
00:31:56,480 --> 00:31:59,040
Speaker 1: things that I was you know, I was like struggling

689
00:31:59,080 --> 00:32:02,680
Speaker 1: with and just getting really honest about those things. And

690
00:32:02,720 --> 00:32:05,000
Speaker 1: I guess, you know, I don't know to answer your question.

691
00:32:05,080 --> 00:32:07,640
Speaker 1: I think I'm better on the other side, you know,

692
00:32:07,880 --> 00:32:11,640
Speaker 1: And I've learned how to like manage my emotions a

693
00:32:11,640 --> 00:32:14,080
Speaker 1: little bit better and say the things that I need

694
00:32:14,120 --> 00:32:17,000
Speaker 1: and have the hard conversations, and you know, I find

695
00:32:17,000 --> 00:32:19,440
Speaker 1: myself like picking up the phone when there's a tough

696
00:32:19,480 --> 00:32:22,960
Speaker 1: situation going on in work or in life, whereas I

697
00:32:23,040 --> 00:32:24,479
Speaker 1: used to kind of avoid it or try to get

698
00:32:24,520 --> 00:32:26,719
Speaker 1: somebody else to do it, you know. So I don't know.

699
00:32:26,760 --> 00:32:30,200
Speaker 1: I think it's been a progression of learnings, you know,

700
00:32:30,360 --> 00:32:32,800
Speaker 1: But you never you never really stop. You never stop

701
00:32:32,880 --> 00:32:34,880
Speaker 1: that like growing and learning. And I think that's when

702
00:32:34,880 --> 00:32:36,560
Speaker 1: you're like kind of dead in the water, if you're

703
00:32:36,640 --> 00:32:38,160
Speaker 1: just like you know, and I think a lot of

704
00:32:38,200 --> 00:32:39,680
Speaker 1: people do that. I think I did that, you know.

705
00:32:39,720 --> 00:32:41,640
Speaker 1: I don't think I realized like how much I had

706
00:32:41,680 --> 00:32:44,600
Speaker 1: to like learn and grow and as hard as like

707
00:32:44,640 --> 00:32:46,400
Speaker 1: the last couple of years of my life were, I'm

708
00:32:46,440 --> 00:32:48,800
Speaker 1: so grateful for having to go through what I went

709
00:32:48,800 --> 00:32:51,080
Speaker 1: through because it really brought me to the other side.

710
00:32:51,160 --> 00:32:53,640
Speaker 1: And you know, I don't know if I answered your

711
00:32:53,680 --> 00:32:54,520
Speaker 1: question or not.

712
00:32:54,560 --> 00:32:56,840
Speaker 2: Just well, I mean, what you're riffing on right now

713
00:32:56,920 --> 00:32:59,280
Speaker 2: kind of reminds me of what you were saying earlier,

714
00:32:59,320 --> 00:33:01,560
Speaker 2: that you took those learnings from when you were a

715
00:33:01,600 --> 00:33:04,320
Speaker 2: stylist and you brought them into your time at drive bars.

716
00:33:04,360 --> 00:33:07,800
Speaker 2: Someone popped into my DMS earlier and they were asking me,

717
00:33:07,960 --> 00:33:09,920
Speaker 2: and it felt a little random, but they were like,

718
00:33:10,000 --> 00:33:12,280
Speaker 2: do you feel like you've had a linear or a

719
00:33:12,320 --> 00:33:16,080
Speaker 2: non linear career path? And I would almost argue that

720
00:33:16,560 --> 00:33:20,560
Speaker 2: you always have a linear career path, although it may

721
00:33:20,560 --> 00:33:24,400
Speaker 2: not be conventionally linear, like you have gone on to

722
00:33:24,400 --> 00:33:26,960
Speaker 2: do all of these things, but everything that you did

723
00:33:27,000 --> 00:33:29,520
Speaker 2: before you got to where you are now taught you

724
00:33:29,600 --> 00:33:33,000
Speaker 2: something that you've brought into this newest chapter so to speak.

725
00:33:33,680 --> 00:33:35,600
Speaker 1: Yeah, one hundred percent. And I think that that's like,

726
00:33:36,000 --> 00:33:37,880
Speaker 1: you know, it's like what I always I talk to

727
00:33:37,960 --> 00:33:40,040
Speaker 1: a lot of like high school and college students. I

728
00:33:40,080 --> 00:33:42,959
Speaker 1: really like doing that because I feel like, you know,

729
00:33:43,440 --> 00:33:45,280
Speaker 1: for me, when I came out of high school and

730
00:33:45,280 --> 00:33:47,440
Speaker 1: you know, I'm forty six, and it's like, there wasn't

731
00:33:47,440 --> 00:33:49,360
Speaker 1: a lot of like female role models. There weren't a

732
00:33:49,400 --> 00:33:53,920
Speaker 1: lot of women publicly leading companies, and now there are,

733
00:33:53,960 --> 00:33:56,480
Speaker 1: and it's like, you know, and I think it's important.

734
00:33:56,520 --> 00:33:59,600
Speaker 1: I mean to show all the variance between all of us.

735
00:33:59,640 --> 00:34:01,960
Speaker 1: You know. It's like I've been on panels with female

736
00:34:02,000 --> 00:34:04,840
Speaker 1: founders of companies who like went to Harvard and they

737
00:34:04,880 --> 00:34:08,200
Speaker 1: are really like smart and they understand like the financial

738
00:34:08,239 --> 00:34:10,000
Speaker 1: side of the business like much better than I did.

739
00:34:10,000 --> 00:34:11,920
Speaker 1: But you know, I didn't go to college and I

740
00:34:11,920 --> 00:34:14,440
Speaker 1: did it a different way, and then there's everything in between,

741
00:34:14,520 --> 00:34:18,480
Speaker 1: you know, and showing that to you know, people, like

742
00:34:18,719 --> 00:34:21,840
Speaker 1: there is not one path. There are so many different

743
00:34:21,840 --> 00:34:25,280
Speaker 1: paths and linear nonlinear, Like it's like it doesn't really

744
00:34:25,360 --> 00:34:27,600
Speaker 1: it's like doesn't even matter, you know, it's just kind

745
00:34:27,640 --> 00:34:30,960
Speaker 1: of keep following the thing that you're excited about. I mean,

746
00:34:31,040 --> 00:34:34,600
Speaker 1: I feel so passionately about that. I feel like, you know,

747
00:34:34,719 --> 00:34:37,239
Speaker 1: so many especially younger people get caught up in this

748
00:34:37,400 --> 00:34:39,560
Speaker 1: like what I should be doing when my parents want

749
00:34:39,600 --> 00:34:42,520
Speaker 1: me to be doing what I'm supposed to do after

750
00:34:42,600 --> 00:34:45,120
Speaker 1: high school versus like what I really want to do.

751
00:34:45,719 --> 00:34:47,600
Speaker 1: You know, my vote is do what you really want

752
00:34:47,640 --> 00:34:49,759
Speaker 1: to do and like see where it lands. You. I mean,

753
00:34:49,760 --> 00:34:51,920
Speaker 1: even now I'm dealing with that with my I'm starting

754
00:34:51,960 --> 00:34:53,560
Speaker 1: to deal with that with my kids, like my sixteen

755
00:34:53,600 --> 00:34:56,319
Speaker 1: year old. You know, it's like whatever you want to do,

756
00:34:56,480 --> 00:34:57,960
Speaker 1: you know, just do what you want to do. And

757
00:34:58,280 --> 00:34:59,840
Speaker 1: I feel like that's that's kind of how I was.

758
00:35:00,160 --> 00:35:02,400
Speaker 1: My parents were so supportive of that. I mean, I

759
00:35:02,400 --> 00:35:04,719
Speaker 1: moved to New York City when I was eighteen by myself,

760
00:35:05,120 --> 00:35:06,640
Speaker 1: just because I really wanted to live in New York.

761
00:35:06,640 --> 00:35:09,080
Speaker 1: And I really think like my older son will do that,

762
00:35:09,200 --> 00:35:11,560
Speaker 1: you know. I think he'll just he'll go and he'll

763
00:35:11,600 --> 00:35:13,399
Speaker 1: figure it out the way I did. And I'm sure

764
00:35:13,440 --> 00:35:15,160
Speaker 1: I will be a nervous wreck like my mom was,

765
00:35:15,200 --> 00:35:18,600
Speaker 1: but it'll be good for him. You know. It's like

766
00:35:18,760 --> 00:35:21,839
Speaker 1: it's all whatever path you take, you.

767
00:35:21,800 --> 00:35:24,600
Speaker 3: Know, it'll all work out. It'll all work out.

768
00:35:24,640 --> 00:35:28,000
Speaker 2: So for you, as you were building Drive Bar, did

769
00:35:28,000 --> 00:35:30,800
Speaker 2: you get to a point because obviously, as the story

770
00:35:30,840 --> 00:35:33,040
Speaker 2: goes like, it doesn't stop with Drybar, So did you

771
00:35:33,080 --> 00:35:35,960
Speaker 2: get to a point where you started to ask what's next?

772
00:35:36,000 --> 00:35:40,359
Speaker 2: And do you remember like when that was well.

773
00:35:40,400 --> 00:35:42,560
Speaker 1: Yes, yeah, I mean it was kind of a slow

774
00:35:42,600 --> 00:35:46,080
Speaker 1: progression and then it's sped up really quickly because when

775
00:35:46,120 --> 00:35:48,239
Speaker 1: we raised we've raised a lot of money in the

776
00:35:48,320 --> 00:35:51,480
Speaker 1: Drive Bar days. And I remember when our private equity

777
00:35:51,560 --> 00:35:53,920
Speaker 1: partner wanted us to bring in a professional CEO, and

778
00:35:53,960 --> 00:35:56,880
Speaker 1: I was very against that, and it actually turned out

779
00:35:56,880 --> 00:35:58,719
Speaker 1: to be such a great thing. And that was like

780
00:35:58,960 --> 00:36:00,919
Speaker 1: when it was first starting, when I was like even

781
00:36:00,920 --> 00:36:03,640
Speaker 1: though John Heffner, who was our CEO, and we were

782
00:36:03,719 --> 00:36:05,720
Speaker 1: very much it was like me and him and my brother,

783
00:36:05,760 --> 00:36:08,080
Speaker 1: we were very partnered up, and it was great, but

784
00:36:08,280 --> 00:36:11,320
Speaker 1: it was the early stages of me like not being

785
00:36:11,680 --> 00:36:14,160
Speaker 1: responsible and having my hand and everything the way I

786
00:36:14,200 --> 00:36:16,480
Speaker 1: went at and then that you know that that slowly

787
00:36:16,480 --> 00:36:18,120
Speaker 1: starting to happen more and more as we brought in

788
00:36:18,160 --> 00:36:21,440
Speaker 1: more people rightfully so who were like had more experience

789
00:36:21,480 --> 00:36:23,239
Speaker 1: with growing and scaling a business than I did. So

790
00:36:23,400 --> 00:36:26,560
Speaker 1: like that was great, but that was like I would say,

791
00:36:26,719 --> 00:36:28,719
Speaker 1: around like year four or five, and its just like

792
00:36:28,800 --> 00:36:32,120
Speaker 1: slowly progressed over the years. And I remember having a

793
00:36:32,120 --> 00:36:34,880
Speaker 1: lot of like tough conversations with John about like, you know,

794
00:36:34,920 --> 00:36:36,799
Speaker 1: when I used to go into the stores and I

795
00:36:36,840 --> 00:36:39,479
Speaker 1: would be, you know, I would like lose my mind

796
00:36:39,520 --> 00:36:41,360
Speaker 1: when I would walk in the store because like to me,

797
00:36:41,480 --> 00:36:43,719
Speaker 1: it's like it's not relaxing to walk into drybar because

798
00:36:43,760 --> 00:36:45,680
Speaker 1: I see all the things that aren't right to me,

799
00:36:45,719 --> 00:36:48,279
Speaker 1: which you probably wouldn't notice, but like the little things

800
00:36:48,320 --> 00:36:50,320
Speaker 1: that I know aren't aren't the way they're supposed to

801
00:36:50,320 --> 00:36:52,680
Speaker 1: be and not always, you know, and so I would

802
00:36:52,680 --> 00:36:55,200
Speaker 1: like usually throw a little bit of a fit about that,

803
00:36:55,280 --> 00:36:56,800
Speaker 1: and I learned how to get that in check. And

804
00:36:57,920 --> 00:37:00,000
Speaker 1: so it was like, you know, a little, little by little,

805
00:37:00,239 --> 00:37:03,160
Speaker 1: I started like having less and less involvement in every

806
00:37:03,239 --> 00:37:06,040
Speaker 1: single decision, and then that became more intense, and I

807
00:37:06,040 --> 00:37:08,400
Speaker 1: would saying, when it really like hit the fan was

808
00:37:08,440 --> 00:37:11,480
Speaker 1: when Cam, my ex husband, and I had we had

809
00:37:11,480 --> 00:37:14,480
Speaker 1: a drive bar had a corporate office in Irvine and

810
00:37:14,520 --> 00:37:17,120
Speaker 1: then we were we had lived in La our lives

811
00:37:17,120 --> 00:37:19,000
Speaker 1: and moved to Orange County for a few years. I

812
00:37:19,000 --> 00:37:20,880
Speaker 1: didn't love it there, so we wanted to move back

813
00:37:20,960 --> 00:37:23,839
Speaker 1: and we opened like a creative office here in LA,

814
00:37:24,040 --> 00:37:26,600
Speaker 1: and so it broke up the office a little bit,

815
00:37:26,800 --> 00:37:30,279
Speaker 1: and we had brought like the creative and marketing to LA,

816
00:37:30,440 --> 00:37:33,399
Speaker 1: and then everybody else was back in Orange County. And

817
00:37:33,920 --> 00:37:36,799
Speaker 1: you know, shortly after that time, Cam and I split up,

818
00:37:37,000 --> 00:37:38,960
Speaker 1: and you know, I couldn't go to that, I couldn't

819
00:37:39,000 --> 00:37:41,880
Speaker 1: work in that office anymore. And I was also like

820
00:37:42,080 --> 00:37:44,160
Speaker 1: not doing the day to day stuff that I had

821
00:37:44,200 --> 00:37:47,520
Speaker 1: been doing, and I was like, oh shit, you know,

822
00:37:47,600 --> 00:37:49,319
Speaker 1: where do I go? Now what do I do now?

823
00:37:49,400 --> 00:37:52,000
Speaker 1: Because my my role had changed quite a bit and

824
00:37:52,040 --> 00:37:53,560
Speaker 1: I had, you know, I was doing all the things

825
00:37:53,680 --> 00:37:55,680
Speaker 1: I had been doing. So you know, that was like

826
00:37:56,120 --> 00:37:59,080
Speaker 1: almost three years ago. I guess that that went down

827
00:37:59,160 --> 00:38:01,440
Speaker 1: and it was really really hard for me, and it

828
00:38:01,480 --> 00:38:04,239
Speaker 1: really would you know, prove to take like a good

829
00:38:04,320 --> 00:38:07,200
Speaker 1: year or so to like recalibrate and figure out like

830
00:38:07,360 --> 00:38:08,799
Speaker 1: what I'm doing. And that's kind of what we you know,

831
00:38:08,840 --> 00:38:10,839
Speaker 1: we had started talking about Squeeze and I you know,

832
00:38:10,880 --> 00:38:13,000
Speaker 1: we started talking about these other things, and I was

833
00:38:13,120 --> 00:38:17,560
Speaker 1: really like thrown and confused, and it was kind of like,

834
00:38:18,360 --> 00:38:20,359
Speaker 1: oh my god, I've built this big business, but I'm

835
00:38:20,360 --> 00:38:22,399
Speaker 1: not really running it anymore, and what am I doing

836
00:38:22,520 --> 00:38:24,640
Speaker 1: with my life? And so yeah, I remember that moment

837
00:38:25,200 --> 00:38:27,439
Speaker 1: quite intensive because it was also compacted with the fact

838
00:38:27,440 --> 00:38:29,680
Speaker 1: that like I was going through divorce and where I

839
00:38:29,680 --> 00:38:31,640
Speaker 1: had gone every day for the last year or so,

840
00:38:32,160 --> 00:38:35,200
Speaker 1: I couldn't go anymore, and I was like, who am

841
00:38:35,239 --> 00:38:37,440
Speaker 1: I now? What What am I doing now? And so

842
00:38:37,520 --> 00:38:39,799
Speaker 1: that that was a really intense time, and you know,

843
00:38:39,840 --> 00:38:41,440
Speaker 1: i'd say I'm on like the tail end of that

844
00:38:41,520 --> 00:38:44,200
Speaker 1: now with like, you know, all the other projects I'm

845
00:38:44,200 --> 00:38:46,600
Speaker 1: involved with. Writing this book, and you know, and a

846
00:38:46,600 --> 00:38:48,400
Speaker 1: handful of other things that I'm going on that I'm

847
00:38:48,440 --> 00:38:51,279
Speaker 1: starting to like kind of land back on, like this

848
00:38:51,440 --> 00:38:52,920
Speaker 1: is like what my life looks like. And then of

849
00:38:52,960 --> 00:38:54,600
Speaker 1: course the pandemic hid, and it was like, I'm not

850
00:38:54,640 --> 00:38:58,200
Speaker 1: going anywhere anyway, So, you know, a weird couple of years.

851
00:38:58,719 --> 00:39:01,239
Speaker 1: But I'm you know, I'm I'm really excited about all

852
00:39:01,239 --> 00:39:03,879
Speaker 1: the things I'm going on now with becketting Quill and

853
00:39:04,120 --> 00:39:06,200
Speaker 1: you know, the jewelry company and Squeeze and now the

854
00:39:06,280 --> 00:39:10,879
Speaker 1: launch of Okay Humans. It's it's a it's a really

855
00:39:10,880 --> 00:39:12,800
Speaker 1: cool time and it's all kind of worked out, you know,

856
00:39:12,880 --> 00:39:14,760
Speaker 1: It's just like it does always.

857
00:39:15,200 --> 00:39:17,319
Speaker 2: The first thing I want to double click on is

858
00:39:17,360 --> 00:39:20,920
Speaker 2: the question that I'm sure the listener might have first

859
00:39:21,040 --> 00:39:25,160
Speaker 2: and foremost. Did you go through these feelings of we

860
00:39:25,200 --> 00:39:28,759
Speaker 2: shouldn't have built this together? What did you feel in

861
00:39:28,800 --> 00:39:32,400
Speaker 2: that time when you couldn't go through your day to

862
00:39:32,480 --> 00:39:36,280
Speaker 2: day like you had been, not just because of the split,

863
00:39:36,480 --> 00:39:38,799
Speaker 2: so to speak, but because of the fact that like

864
00:39:38,840 --> 00:39:41,920
Speaker 2: you could no longer feel necessarily in that time period

865
00:39:41,920 --> 00:39:43,520
Speaker 2: anyway comfortable with your business partner.

866
00:39:44,320 --> 00:39:48,400
Speaker 1: Yeah, I mean, the first like year was really tough,

867
00:39:48,560 --> 00:39:52,680
Speaker 1: and you know, luckily the way our business structure is,

868
00:39:52,719 --> 00:39:55,960
Speaker 1: like what Cam did and what I did were so different,

869
00:39:56,320 --> 00:39:58,160
Speaker 1: except for the fact that like he had to use

870
00:39:58,200 --> 00:40:00,279
Speaker 1: like my picture and all sorts of things, and I

871
00:40:00,320 --> 00:40:02,680
Speaker 1: was like, oh my god, he's not good. He's not

872
00:40:02,680 --> 00:40:06,879
Speaker 1: gonna want to look at my pace. But you know, we,

873
00:40:07,480 --> 00:40:09,800
Speaker 1: I would say, it was like it was like nine months.

874
00:40:09,840 --> 00:40:12,279
Speaker 1: I mean, we we posted a picture together. It's a

875
00:40:12,280 --> 00:40:14,279
Speaker 1: long story, but he was taking the boys on a

876
00:40:14,360 --> 00:40:18,080
Speaker 1: vacation to Jamaica and I was actually dating somebody and

877
00:40:18,120 --> 00:40:20,640
Speaker 1: I was on a trip somewhere else and that situation

878
00:40:20,719 --> 00:40:22,919
Speaker 1: went bad, and I actually went to Jamaica and met

879
00:40:22,960 --> 00:40:25,680
Speaker 1: them there, which was like, I can't believe I pulled

880
00:40:25,680 --> 00:40:27,359
Speaker 1: that off, but I went and I met them there,

881
00:40:27,360 --> 00:40:29,320
Speaker 1: and it was about nine months after we had split,

882
00:40:29,360 --> 00:40:31,520
Speaker 1: and it was the first time we'd all been together again,

883
00:40:31,600 --> 00:40:34,000
Speaker 1: the four of us, and I remember it like, you know,

884
00:40:34,040 --> 00:40:37,000
Speaker 1: we were like on the mend, and we were you know,

885
00:40:37,320 --> 00:40:39,120
Speaker 1: we all stayed in the same place. We didn't like

886
00:40:39,120 --> 00:40:40,480
Speaker 1: sleep in the same bed, but we all stayed in

887
00:40:40,520 --> 00:40:42,040
Speaker 1: the same place. And you know, Cam and I were

888
00:40:42,080 --> 00:40:44,880
Speaker 1: up early talking and we posted a picture from that

889
00:40:45,080 --> 00:40:47,359
Speaker 1: about like how hard the last nine months have been.

890
00:40:47,400 --> 00:40:49,760
Speaker 1: But we're we're trying to be a really good example

891
00:40:49,800 --> 00:40:52,960
Speaker 1: to our kids that you know, sometimes things don't work

892
00:40:53,000 --> 00:40:56,200
Speaker 1: out and that's okay. And so you know, we while

893
00:40:56,200 --> 00:40:58,360
Speaker 1: the first like you know, almost a year was hard

894
00:40:58,400 --> 00:41:01,960
Speaker 1: to like work together, we were both pretty adult about

895
00:41:02,000 --> 00:41:03,960
Speaker 1: it and made it work. You know. It was like

896
00:41:04,239 --> 00:41:06,200
Speaker 1: there's a lot on the line here and we both

897
00:41:06,280 --> 00:41:09,400
Speaker 1: knew that, you know, from like our children first and foremost,

898
00:41:09,440 --> 00:41:12,400
Speaker 1: but you know, this this amazing business that we'd built together.

899
00:41:12,480 --> 00:41:14,040
Speaker 1: It was like we didn't want to you know, be

900
00:41:14,320 --> 00:41:18,920
Speaker 1: like foolish and you know, ruin what we had built

901
00:41:19,120 --> 00:41:21,839
Speaker 1: in the last ten years together. And so we we

902
00:41:21,840 --> 00:41:25,960
Speaker 1: were both pretty mature about keeping those things priority obviously

903
00:41:26,000 --> 00:41:28,160
Speaker 1: first and foremost was like being the best version of

904
00:41:28,160 --> 00:41:31,200
Speaker 1: ourselves for our boys. And then you know, secondly like

905
00:41:31,520 --> 00:41:34,960
Speaker 1: keeping this like our legacy together and that you know,

906
00:41:35,080 --> 00:41:37,920
Speaker 1: thank god, we were both like, you know, the right

907
00:41:37,960 --> 00:41:40,480
Speaker 1: mind to do that. Not at every moment, but you know,

908
00:41:40,520 --> 00:41:43,279
Speaker 1: it was like it was really we felt like we

909
00:41:43,320 --> 00:41:45,239
Speaker 1: had really kept it separate. You know, it was like

910
00:41:45,400 --> 00:41:47,480
Speaker 1: the kids and the business were like off limits. We

911
00:41:47,480 --> 00:41:50,040
Speaker 1: don't fuck with that. You know, these are like important

912
00:41:50,080 --> 00:41:53,279
Speaker 1: things and you know, all the other like bullshit we

913
00:41:53,280 --> 00:41:55,240
Speaker 1: did behind the scenes and the fighting and the whatever,

914
00:41:55,400 --> 00:41:58,440
Speaker 1: like you know that that happened, but you know, we

915
00:41:58,440 --> 00:42:00,560
Speaker 1: were pretty good about keeping our priority, which I think

916
00:42:00,600 --> 00:42:03,360
Speaker 1: for anybody going through divorce, it's like not putting the

917
00:42:03,400 --> 00:42:06,440
Speaker 1: kids in the middle is like and I see so

918
00:42:06,560 --> 00:42:08,799
Speaker 1: many people do it and it's so crazy to me.

919
00:42:08,920 --> 00:42:10,880
Speaker 1: But that's another podcast.

920
00:42:12,160 --> 00:42:14,040
Speaker 3: That's another podcast or another day.

921
00:42:14,160 --> 00:42:16,840
Speaker 2: Well, I mean in all of this, as you mentioned

922
00:42:16,960 --> 00:42:20,879
Speaker 2: the pandemic as well, right before the pandemic, I mean

923
00:42:20,960 --> 00:42:24,120
Speaker 2: within you know, a matter of months, maybe a full year,

924
00:42:24,440 --> 00:42:27,439
Speaker 2: when Squeeze launched. First of all, for the listeners who

925
00:42:27,800 --> 00:42:30,680
Speaker 2: may not have listened to BRIT's episode yet, tell me

926
00:42:30,800 --> 00:42:31,920
Speaker 2: what Squeeze is.

927
00:42:33,120 --> 00:42:36,640
Speaker 1: So, Squeeze is a massage concept where you go in

928
00:42:36,680 --> 00:42:39,480
Speaker 1: and you get an actual massage in a space. But

929
00:42:40,120 --> 00:42:43,680
Speaker 1: one of the beautiful things, probably the biggest differentiative Squeeze

930
00:42:43,719 --> 00:42:46,800
Speaker 1: is that it's all you know, the appointment, the booking,

931
00:42:46,880 --> 00:42:49,480
Speaker 1: all of that stuff, paying tipping is all done through

932
00:42:49,480 --> 00:42:52,440
Speaker 1: the app. So we spent over a year developing this

933
00:42:52,560 --> 00:42:55,400
Speaker 1: app where you can see and read about your therapist,

934
00:42:55,520 --> 00:42:58,600
Speaker 1: you can read reviews about your therapist, you book on

935
00:42:58,760 --> 00:43:00,840
Speaker 1: the app, you tip on the app, you pay on

936
00:43:00,920 --> 00:43:03,719
Speaker 1: the app, so it's you know, it was largely you know,

937
00:43:03,800 --> 00:43:06,359
Speaker 1: influenced by like you know, the Ubers and Postmates, where

938
00:43:06,400 --> 00:43:08,719
Speaker 1: it's like everything's happening on the app. So you know,

939
00:43:08,880 --> 00:43:10,920
Speaker 1: you feel like you can just kind of do it

940
00:43:10,960 --> 00:43:14,160
Speaker 1: all like in the privacy of your phone, and you know,

941
00:43:14,200 --> 00:43:16,080
Speaker 1: and you can pay in like a credit card or

942
00:43:16,160 --> 00:43:18,359
Speaker 1: cash and squeeze. You have to do it all through

943
00:43:18,680 --> 00:43:20,520
Speaker 1: the app. And the beauty of it is it's like

944
00:43:20,520 --> 00:43:22,200
Speaker 1: you walk in the first time you come inne side

945
00:43:22,239 --> 00:43:25,000
Speaker 1: a waiver on our iPad, and after that, you know,

946
00:43:25,040 --> 00:43:27,600
Speaker 1: it's like you walk in, you've put in the app

947
00:43:27,680 --> 00:43:29,640
Speaker 1: the parts of your body like massage, the parts is

948
00:43:29,680 --> 00:43:31,720
Speaker 1: that you don't you like, you know, you can control

949
00:43:31,719 --> 00:43:34,600
Speaker 1: the room temperature, you can control the music, the lighting, everything,

950
00:43:35,040 --> 00:43:36,960
Speaker 1: and we have all of that writing down, so it's

951
00:43:37,000 --> 00:43:40,440
Speaker 1: like the seamless, beautiful experience. And when you're done, you

952
00:43:40,520 --> 00:43:43,000
Speaker 1: literally walk out the door and you don't like have

953
00:43:43,080 --> 00:43:44,920
Speaker 1: to you know, you're in this like blissful state. You

954
00:43:44,920 --> 00:43:46,319
Speaker 1: don't want to have to wait in line and talk

955
00:43:46,360 --> 00:43:48,600
Speaker 1: to somebody and all that shit that is annoying when

956
00:43:48,640 --> 00:43:51,200
Speaker 1: you leave a massage frankly, you know. And that's and

957
00:43:51,239 --> 00:43:54,279
Speaker 1: that's something that like we basically took because we're such

958
00:43:54,320 --> 00:43:57,080
Speaker 1: massage goers. My parents were big, big on that, and

959
00:43:57,160 --> 00:43:59,120
Speaker 1: so Michael and I grew up in that world. And

960
00:43:59,160 --> 00:44:01,360
Speaker 1: it was like the collectively we all were like, what

961
00:44:01,400 --> 00:44:03,640
Speaker 1: are the things that drives us crazy about getting massaged?

962
00:44:03,640 --> 00:44:06,200
Speaker 1: It's like the booking was really hard. I mean, there's

963
00:44:06,400 --> 00:44:08,520
Speaker 1: there's a handful of other like chains out there, and

964
00:44:08,560 --> 00:44:10,120
Speaker 1: it's like, if you want to go to a different location,

965
00:44:10,200 --> 00:44:12,879
Speaker 1: you have to actually physically call all these locations, which

966
00:44:12,920 --> 00:44:14,960
Speaker 1: is like in this day and age, it's so silly

967
00:44:14,960 --> 00:44:17,040
Speaker 1: and annoying, you know, And so we took that away.

968
00:44:17,080 --> 00:44:19,000
Speaker 1: It's like you have I haven't been to squeeze, but

969
00:44:19,040 --> 00:44:21,160
Speaker 1: there's a little like button under the bed that alerts

970
00:44:21,239 --> 00:44:24,560
Speaker 1: the therapist outside that you're now ready. So eliminates that

971
00:44:24,640 --> 00:44:27,520
Speaker 1: like crazy like frenzy to get under the covers when

972
00:44:27,560 --> 00:44:29,839
Speaker 1: you're naked in a room. And there's just a lot

973
00:44:29,880 --> 00:44:32,600
Speaker 1: of things that we've thought of that you know, make

974
00:44:32,760 --> 00:44:36,080
Speaker 1: it a much better experience than anything frankly out there.

975
00:44:36,120 --> 00:44:38,839
Speaker 1: And you know, the first year it was it just

976
00:44:39,000 --> 00:44:40,799
Speaker 1: like killed it. I mean if you look at our

977
00:44:41,280 --> 00:44:44,359
Speaker 1: reviews on Yelp, they are literally all five stars. I mean,

978
00:44:44,360 --> 00:44:46,560
Speaker 1: that isn't hurd uh. You know, I've never been a

979
00:44:46,560 --> 00:44:49,160
Speaker 1: big Yelp fan because of the nature of that and

980
00:44:49,200 --> 00:44:52,399
Speaker 1: you can be anonymous, which strives me crazy. But man,

981
00:44:52,440 --> 00:44:54,719
Speaker 1: on Squeeze, you know, we've really knocked it out of

982
00:44:54,760 --> 00:44:56,560
Speaker 1: the park. And so much of that as Brittany, you know,

983
00:44:56,680 --> 00:44:58,960
Speaker 1: and she she took so much of her learnings from

984
00:44:59,040 --> 00:45:02,520
Speaker 1: Drybar and just her you know, great instincts and you know,

985
00:45:02,680 --> 00:45:04,480
Speaker 1: for so many, so many years of working in Drybar

986
00:45:04,520 --> 00:45:06,560
Speaker 1: and beyond that that she we knew she would be

987
00:45:06,560 --> 00:45:08,919
Speaker 1: amazing at this and she really has been so much

988
00:45:08,960 --> 00:45:11,319
Speaker 1: credit to her for, you know, helping us create this

989
00:45:11,400 --> 00:45:15,239
Speaker 1: amazing brand. So yeah, and like Drybar Speed, you know,

990
00:45:15,280 --> 00:45:17,680
Speaker 1: there there was a hole in the marketplace, like I mentioned,

991
00:45:17,680 --> 00:45:20,520
Speaker 1: there's like these discount chains or like the spas, and

992
00:45:20,520 --> 00:45:22,319
Speaker 1: then there was kind of nothing in the middle. So

993
00:45:22,440 --> 00:45:23,600
Speaker 1: we right grated it.

994
00:45:24,239 --> 00:45:25,040
Speaker 3: So we created it.

995
00:45:25,120 --> 00:45:29,200
Speaker 2: So I mean, between Squeeze and Dry Bar a lah Covid,

996
00:45:30,000 --> 00:45:32,720
Speaker 2: talk to me about the mental space that you got

997
00:45:32,719 --> 00:45:38,680
Speaker 2: in and how you managed this unforeseen hurdle of sorts.

998
00:45:39,239 --> 00:45:41,920
Speaker 1: Yeah, I mean it sucked. Those first couple of weeks

999
00:45:41,920 --> 00:45:45,359
Speaker 1: were so intense, and like having to shut Drybar down

1000
00:45:45,560 --> 00:45:49,120
Speaker 1: was really like, oh, you know, I mean drivers open

1001
00:45:49,120 --> 00:45:51,880
Speaker 1: seventies weeks but like never closes, and to be closed

1002
00:45:51,920 --> 00:45:54,839
Speaker 1: out and like for the stylist, it was just it

1003
00:45:54,880 --> 00:45:56,960
Speaker 1: was intense, and it got really we got really close

1004
00:45:57,040 --> 00:45:59,359
Speaker 1: to like having to like close up the whole thing,

1005
00:45:59,400 --> 00:46:03,400
Speaker 1: which would have and like the most devastating thing. But

1006
00:46:03,520 --> 00:46:06,360
Speaker 1: you know, we tried to pivot with the like pivot

1007
00:46:06,360 --> 00:46:08,480
Speaker 1: it's like the most overused word of twenty twenty, right,

1008
00:46:09,080 --> 00:46:12,040
Speaker 1: but we really did try to like move into like

1009
00:46:12,320 --> 00:46:14,880
Speaker 1: let's help people like get blowouts at home. And I

1010
00:46:14,960 --> 00:46:16,759
Speaker 1: was doing all these videos and showing people how to

1011
00:46:16,800 --> 00:46:18,439
Speaker 1: use product and you know, and then at some point

1012
00:46:18,440 --> 00:46:21,000
Speaker 1: it was just kind of like we're just hanging on here,

1013
00:46:21,160 --> 00:46:22,960
Speaker 1: you know, and the same thing as Squeeze, and so

1014
00:46:23,000 --> 00:46:24,959
Speaker 1: many adjustments had to be made, and so many people

1015
00:46:24,960 --> 00:46:26,880
Speaker 1: had to be let go and furloughed and all of that,

1016
00:46:27,040 --> 00:46:29,560
Speaker 1: and you know, I think that the silver lining of

1017
00:46:29,600 --> 00:46:31,520
Speaker 1: it is that you know, we all got a lot

1018
00:46:31,560 --> 00:46:33,960
Speaker 1: more connected, I think, to our families, and you know,

1019
00:46:34,239 --> 00:46:37,080
Speaker 1: I really relished like all the board games and connect

1020
00:46:37,080 --> 00:46:38,440
Speaker 1: four and all the stuff that I was able to

1021
00:46:38,440 --> 00:46:40,800
Speaker 1: do with my boys, and the fact that my boys

1022
00:46:40,800 --> 00:46:42,280
Speaker 1: weren't able to go out and be with their friends,

1023
00:46:42,280 --> 00:46:44,160
Speaker 1: and they were kind of, you know, stuck with us,

1024
00:46:44,760 --> 00:46:47,360
Speaker 1: and that was fun. You know, I loved that time.

1025
00:46:47,760 --> 00:46:50,120
Speaker 3: You're like, that was awesome. They were like, that was

1026
00:46:50,239 --> 00:46:52,280
Speaker 3: kind of awesome. But we also missed our friends.

1027
00:46:53,200 --> 00:46:55,920
Speaker 1: Yeah, I mean they definitely did, and they felt isolated

1028
00:46:55,920 --> 00:46:58,279
Speaker 1: and lonely and Zoom School was, Oh my god, what

1029
00:46:58,360 --> 00:47:00,880
Speaker 1: a shit show that was. But you know, we all

1030
00:47:01,200 --> 00:47:04,080
Speaker 1: got through it. And you know, I think I'll tell

1031
00:47:04,120 --> 00:47:06,520
Speaker 1: you on the flip side of it, I'm sure everybody

1032
00:47:06,560 --> 00:47:09,799
Speaker 1: agrees with this. We're so like, so grateful now to

1033
00:47:09,880 --> 00:47:12,120
Speaker 1: be able to be out again. And it's like, who

1034
00:47:12,160 --> 00:47:14,399
Speaker 1: would have ever imagined in our lifetime, but that would

1035
00:47:14,440 --> 00:47:17,440
Speaker 1: be a thing that we even think about. So gives

1036
00:47:17,480 --> 00:47:19,520
Speaker 1: us all a little bit of perspective, I.

1037
00:47:19,440 --> 00:47:21,680
Speaker 3: Think a little bit of perspective.

1038
00:47:22,239 --> 00:47:25,040
Speaker 2: And then we haven't talked about Beckett and Quill yet.

1039
00:47:25,080 --> 00:47:27,440
Speaker 3: What made you want to start a jewelry company?

1040
00:47:28,480 --> 00:47:31,120
Speaker 1: Well, I've always had like an intense love of jewelry,

1041
00:47:31,200 --> 00:47:32,919
Speaker 1: and you know, it's just like one of those things

1042
00:47:32,920 --> 00:47:34,480
Speaker 1: that I think a lot of girls have where it's

1043
00:47:34,480 --> 00:47:37,160
Speaker 1: like you just love jewelry and new pieces of jewelry.

1044
00:47:37,200 --> 00:47:39,560
Speaker 1: And I think for me, in the last i'd say

1045
00:47:39,600 --> 00:47:42,440
Speaker 1: like maybe five years or so, I've really gotten into jewelry.

1046
00:47:42,440 --> 00:47:45,800
Speaker 1: I have so many piercings. And I came across Meredith

1047
00:47:45,880 --> 00:47:49,360
Speaker 1: Will because a friend had sent me like her little

1048
00:47:49,480 --> 00:47:52,520
Speaker 1: black signature heart, which is probably our best seller, and

1049
00:47:52,840 --> 00:47:54,479
Speaker 1: it was just so cute and I had never seen

1050
00:47:54,520 --> 00:47:57,279
Speaker 1: anything like that, and I posted about it, and then

1051
00:47:57,440 --> 00:47:59,080
Speaker 1: she reached out to me and we started talking, and

1052
00:47:59,120 --> 00:48:01,799
Speaker 1: she would always post jewelry on her and she had

1053
00:48:01,800 --> 00:48:03,960
Speaker 1: this little business. She had this little Etsy shop, and

1054
00:48:04,000 --> 00:48:06,680
Speaker 1: she was running a very tiny little business, but all

1055
00:48:06,680 --> 00:48:08,880
Speaker 1: of her stuff was really cute and really affordable because

1056
00:48:08,880 --> 00:48:11,120
Speaker 1: she had, you know, figured out how to do things

1057
00:48:11,120 --> 00:48:14,440
Speaker 1: that like looked and felt expensive but didn't cost a lot,

1058
00:48:14,520 --> 00:48:17,279
Speaker 1: and you know, very dainty beautiful jewelry that was like

1059
00:48:17,800 --> 00:48:20,319
Speaker 1: you know, gold filled or ver mae, which is like

1060
00:48:20,400 --> 00:48:23,560
Speaker 1: basically like several steps above gold plated, so it lasts

1061
00:48:23,600 --> 00:48:26,640
Speaker 1: and whar's really frankly as good as fourteen carre gold

1062
00:48:26,640 --> 00:48:29,399
Speaker 1: and it looks really great. And I was like, why

1063
00:48:29,400 --> 00:48:31,520
Speaker 1: haven't I heard of this and you know, and certainly

1064
00:48:31,560 --> 00:48:33,839
Speaker 1: there's competition out there, but I feel like she's done

1065
00:48:33,880 --> 00:48:35,880
Speaker 1: a really good job of making like I said, making

1066
00:48:35,920 --> 00:48:38,840
Speaker 1: things look and feel really high end, like using you know,

1067
00:48:38,880 --> 00:48:42,080
Speaker 1: a white topaz or you know, sapphire instead of a

1068
00:48:42,080 --> 00:48:44,759
Speaker 1: diamond will make something cost a couple hundred dollars versus

1069
00:48:44,800 --> 00:48:46,719
Speaker 1: a couple of thousand dollars. And I think it's like

1070
00:48:47,480 --> 00:48:51,000
Speaker 1: it's so nicely dovetails into this like feel good thing,

1071
00:48:51,120 --> 00:48:54,160
Speaker 1: you know, like having new jewelry makes women feel really good,

1072
00:48:54,200 --> 00:48:56,439
Speaker 1: you know, and to be able to have stuff that's like, hey,

1073
00:48:56,480 --> 00:48:59,000
Speaker 1: I can buy a few more pieces because it's not

1074
00:48:59,080 --> 00:49:01,919
Speaker 1: that expensive, and so you're going to kind of keep

1075
00:49:01,920 --> 00:49:04,400
Speaker 1: buying it because you know, you want the latest necklace,

1076
00:49:04,520 --> 00:49:07,120
Speaker 1: the latest this and that, and we've made it so

1077
00:49:07,200 --> 00:49:09,880
Speaker 1: you can afford to buy, you know, more jewelry. Like

1078
00:49:09,960 --> 00:49:11,600
Speaker 1: I just feel like it's such a pick me up

1079
00:49:12,160 --> 00:49:14,080
Speaker 1: and women love it and I love it, you know,

1080
00:49:14,120 --> 00:49:16,440
Speaker 1: and it's like we know, we know that it's working.

1081
00:49:16,520 --> 00:49:18,640
Speaker 1: And Meredith comes over my house and she's always wearing

1082
00:49:18,680 --> 00:49:20,440
Speaker 1: something new that we aren't selling it, and I'm like,

1083
00:49:20,800 --> 00:49:21,239
Speaker 1: what is that?

1084
00:49:21,280 --> 00:49:21,880
Speaker 3: Where did you get that?

1085
00:49:21,880 --> 00:49:23,520
Speaker 1: Why don't I have that? You know, and it's like

1086
00:49:23,600 --> 00:49:26,000
Speaker 1: that I always want that stuff, and I think that

1087
00:49:26,120 --> 00:49:28,480
Speaker 1: for me, it's like I limited myself on buying jewelry

1088
00:49:28,520 --> 00:49:31,520
Speaker 1: because you know, it's expensive. But we've figured out a

1089
00:49:31,520 --> 00:49:34,719
Speaker 1: way to make it inexpensive and make it work. So

1090
00:49:34,920 --> 00:49:37,400
Speaker 1: I had Cam you know, my Eggs, who did Drybar

1091
00:49:37,480 --> 00:49:40,120
Speaker 1: and Squeeze, you know, rebrand it because I felt like

1092
00:49:40,160 --> 00:49:42,120
Speaker 1: her branding wasn't where it needed to be. We redid

1093
00:49:42,120 --> 00:49:44,239
Speaker 1: the website. I brought in more help, and we have

1094
00:49:44,280 --> 00:49:47,160
Speaker 1: a lot more resources, and the business is like probably

1095
00:49:47,239 --> 00:49:49,480
Speaker 1: three times what it was when she was running it

1096
00:49:49,520 --> 00:49:52,480
Speaker 1: by herself. And she welcomed in and was super excited

1097
00:49:52,520 --> 00:49:55,440
Speaker 1: to have, you know, have me help her, and and

1098
00:49:55,560 --> 00:49:57,879
Speaker 1: so that's kind of why it started. And she has

1099
00:49:57,880 --> 00:49:59,320
Speaker 1: a love of jewelry that started when she was a

1100
00:49:59,400 --> 00:50:02,080
Speaker 1: kid from her grand mothers, and you know, she's really

1101
00:50:02,160 --> 00:50:05,320
Speaker 1: the jewelry maker. I'm just helping kind of amplify the business,

1102
00:50:05,360 --> 00:50:07,239
Speaker 1: which which I'm really enjoying.

1103
00:50:07,760 --> 00:50:08,920
Speaker 3: Amplify the business.

1104
00:50:09,000 --> 00:50:12,440
Speaker 2: So you haven't, you know, done anything in your career,

1105
00:50:12,640 --> 00:50:17,080
Speaker 2: nothing to talk about clearly in all of this, which

1106
00:50:17,120 --> 00:50:20,680
Speaker 2: probably segues into the last you know, business that we

1107
00:50:20,719 --> 00:50:24,680
Speaker 2: will chat about okay, humans for you, How have you

1108
00:50:25,239 --> 00:50:28,239
Speaker 2: prioritized if you have at all? I mean we talked

1109
00:50:28,239 --> 00:50:30,920
Speaker 2: about being a little bit emotionally blocked at times, but

1110
00:50:31,080 --> 00:50:32,480
Speaker 2: what do you do to take care of you?

1111
00:50:34,280 --> 00:50:37,120
Speaker 1: Well, it definitely shifts, you know. I mean I feel

1112
00:50:37,160 --> 00:50:39,399
Speaker 1: like when I was going through my divorce and when

1113
00:50:39,520 --> 00:50:42,799
Speaker 1: life is like really overwhelming with my kids, I was

1114
00:50:43,160 --> 00:50:46,480
Speaker 1: meditating a lot. I started doing transnmental meditation, which I

1115
00:50:46,520 --> 00:50:49,600
Speaker 1: do sporadically. Now I'm not as intense about it as

1116
00:50:49,600 --> 00:50:51,799
Speaker 1: I used to, but I'm like, you know, I love

1117
00:50:51,840 --> 00:50:54,520
Speaker 1: to walk. I feel so happy and grateful where we

1118
00:50:54,600 --> 00:50:56,560
Speaker 1: live now kind of in like the West Hollywood area

1119
00:50:56,600 --> 00:50:58,279
Speaker 1: where I can walk to a lot of things, and

1120
00:50:58,360 --> 00:51:00,200
Speaker 1: I really love that, you know. I think from living

1121
00:51:00,239 --> 00:51:02,719
Speaker 1: in New York City, I got very like attached to

1122
00:51:02,760 --> 00:51:04,759
Speaker 1: the walk into places. So we finally live in an

1123
00:51:04,760 --> 00:51:06,560
Speaker 1: area of LA where I can walk a lot, and

1124
00:51:06,840 --> 00:51:09,480
Speaker 1: just being outside and walking gives me a sense of

1125
00:51:09,560 --> 00:51:12,120
Speaker 1: like calm. And sometimes I'm listening to a podcast, sometimes

1126
00:51:12,160 --> 00:51:14,759
Speaker 1: I listening to music. Sometimes I'm you know, checking up

1127
00:51:14,800 --> 00:51:17,040
Speaker 1: on email, you know, when I do yoga, and I

1128
00:51:17,040 --> 00:51:19,839
Speaker 1: also now I work out pretty regularly, which has been

1129
00:51:19,920 --> 00:51:23,279
Speaker 1: like my you know, My fitness and weight has been

1130
00:51:23,280 --> 00:51:26,080
Speaker 1: really interesting over the last like three years, because when

1131
00:51:26,080 --> 00:51:28,480
Speaker 1: I was going through divorce, I lost like thirty pounds

1132
00:51:28,480 --> 00:51:32,319
Speaker 1: and I was like very very skinny, and according to

1133
00:51:32,360 --> 00:51:34,719
Speaker 1: my friends and family, like very unhealthy looking. But of

1134
00:51:34,760 --> 00:51:37,319
Speaker 1: course I liked it, and I liked the way I

1135
00:51:37,360 --> 00:51:40,320
Speaker 1: looked at that point, but realized like that wasn't sustainable

1136
00:51:40,320 --> 00:51:43,399
Speaker 1: because I really wasn't eating. And so now it's been

1137
00:51:43,440 --> 00:51:45,920
Speaker 1: this like how do I get my body where I

1138
00:51:46,000 --> 00:51:47,440
Speaker 1: feel good about it, where I don't need to be

1139
00:51:47,480 --> 00:51:50,080
Speaker 1: that intensely skinny. So I grapple and struggle with that

1140
00:51:50,200 --> 00:51:52,319
Speaker 1: a lot, and I just kind of got back into

1141
00:51:52,320 --> 00:51:54,160
Speaker 1: a workout routine where I go to this place up

1142
00:51:54,200 --> 00:51:57,480
Speaker 1: the street called Boondau, which is like weights and stares

1143
00:51:57,680 --> 00:51:59,719
Speaker 1: basically because I feel like everybody I know is like

1144
00:51:59,760 --> 00:52:02,320
Speaker 1: you have to lift weights to really like change your body.

1145
00:52:02,400 --> 00:52:04,680
Speaker 1: So you know, that's always been like kind of a thing,

1146
00:52:04,719 --> 00:52:07,319
Speaker 1: but I'm like making myself do it three times a week,

1147
00:52:07,400 --> 00:52:10,480
Speaker 1: and and that is like making me feel stronger and

1148
00:52:10,520 --> 00:52:12,960
Speaker 1: in control. You know. I think when you're like, you know,

1149
00:52:13,239 --> 00:52:16,160
Speaker 1: really have discipline to work out and eat better is

1150
00:52:16,200 --> 00:52:17,880
Speaker 1: when you start to see results. I just think the

1151
00:52:17,920 --> 00:52:20,319
Speaker 1: results take a long time and that it can be

1152
00:52:20,400 --> 00:52:22,880
Speaker 1: like the really hard part. But I think that's kind

1153
00:52:22,920 --> 00:52:24,640
Speaker 1: of what I'm doing right now to kind of keep

1154
00:52:24,640 --> 00:52:28,400
Speaker 1: myself like mentally balanced and feel in control.

1155
00:52:28,840 --> 00:52:30,160
Speaker 3: Therapy question Mark.

1156
00:52:31,040 --> 00:52:34,840
Speaker 1: Yes, well, you know, I think when Christy came to us,

1157
00:52:34,920 --> 00:52:38,680
Speaker 1: and Christy who's our bounder, and had this idea she

1158
00:52:39,040 --> 00:52:40,919
Speaker 1: I was, I mean, it's such a great story because

1159
00:52:40,960 --> 00:52:44,080
Speaker 1: I was literally walking out of Squeeze in Studio City

1160
00:52:44,120 --> 00:52:48,360
Speaker 1: on Ventura in a fog, because that's when like, you know,

1161
00:52:48,480 --> 00:52:51,120
Speaker 1: things are really intense for me, and Christy stopped me

1162
00:52:51,160 --> 00:52:53,520
Speaker 1: on the street and she was like, hey, I've been

1163
00:52:53,560 --> 00:52:56,240
Speaker 1: you know, I'm Christy and I've been dming you because

1164
00:52:56,440 --> 00:52:59,040
Speaker 1: I have this idea for this massage concept that's like,

1165
00:52:59,360 --> 00:53:01,480
Speaker 1: you know, very line with what you guys are doing.

1166
00:53:01,520 --> 00:53:03,480
Speaker 1: And she had literally just come from a meeting with

1167
00:53:03,520 --> 00:53:06,120
Speaker 1: Brittany and had you know, pitched her on this idea

1168
00:53:06,160 --> 00:53:09,880
Speaker 1: of okay humans and like you know, basically her mission,

1169
00:53:10,520 --> 00:53:12,360
Speaker 1: which I thought was such a beautiful one, was like

1170
00:53:12,760 --> 00:53:16,839
Speaker 1: destigmatizing talk therapy and getting people more comfortable with it

1171
00:53:16,880 --> 00:53:20,239
Speaker 1: in like their everyday lives and like a more you know,

1172
00:53:20,840 --> 00:53:23,720
Speaker 1: common place like setting and that's really what okay humans

1173
00:53:23,719 --> 00:53:25,960
Speaker 1: will be. It'll be in like you know, shopping centers,

1174
00:53:25,960 --> 00:53:28,520
Speaker 1: like drybars, squeezes in where you might run into your friend,

1175
00:53:28,600 --> 00:53:30,600
Speaker 1: and there's a lot of different therapists to choose from,

1176
00:53:30,680 --> 00:53:32,879
Speaker 1: and it's a really beautiful setting and you can look

1177
00:53:32,920 --> 00:53:36,200
Speaker 1: on the app and it's like creating this experience that

1178
00:53:36,320 --> 00:53:39,480
Speaker 1: otherwise hasn't existed around therapy, just like we created it

1179
00:53:39,520 --> 00:53:42,640
Speaker 1: around massages and blowouts. You know, it's it's like there's

1180
00:53:42,680 --> 00:53:44,360
Speaker 1: a person running the place, so if you don't like

1181
00:53:44,400 --> 00:53:47,360
Speaker 1: your therapist, you can talk to them about a different therapist.

1182
00:53:47,480 --> 00:53:50,160
Speaker 1: You know, we're in talks with some really cool like

1183
00:53:50,239 --> 00:53:53,879
Speaker 1: CBD companies and like just you know, creating this really beautiful,

1184
00:53:54,160 --> 00:53:58,560
Speaker 1: accessible experience around talk therapy was really the mission. And

1185
00:53:58,600 --> 00:54:00,360
Speaker 1: you know, as somebody who went through a lot of

1186
00:54:00,440 --> 00:54:03,440
Speaker 1: therapy when I was like dealing with a massive crisis

1187
00:54:03,440 --> 00:54:06,280
Speaker 1: in my life, you know, which we all have those times,

1188
00:54:06,400 --> 00:54:09,560
Speaker 1: you know, therapy really got me through it. And I

1189
00:54:09,560 --> 00:54:11,879
Speaker 1: think it's just a really important thing and everyone needs

1190
00:54:11,880 --> 00:54:14,200
Speaker 1: to talk about their shit, you know, you know, whether

1191
00:54:14,239 --> 00:54:15,919
Speaker 1: you do it with us or you do it somewhere else.

1192
00:54:15,960 --> 00:54:17,960
Speaker 1: I mean, if everybody was really like taking care of

1193
00:54:18,000 --> 00:54:21,320
Speaker 1: themselves mentally, I think, you know, the world becomes a

1194
00:54:21,400 --> 00:54:24,080
Speaker 1: much nicer place, and so you know, this is our

1195
00:54:24,360 --> 00:54:25,800
Speaker 1: little contribution to that.

1196
00:54:26,400 --> 00:54:28,960
Speaker 2: Our little contribution. Well, I mean, I go to your

1197
00:54:29,000 --> 00:54:33,360
Speaker 2: Instagram page. I see this strong, bad ass female founder

1198
00:54:33,400 --> 00:54:37,000
Speaker 2: two hundred and six thousand Instagram followers. When you look

1199
00:54:37,000 --> 00:54:38,959
Speaker 2: in the mirror, what is it that you see looking

1200
00:54:39,000 --> 00:54:39,520
Speaker 2: back at you?

1201
00:54:40,680 --> 00:54:43,759
Speaker 1: Oh God, do you ask everybody that.

1202
00:54:44,920 --> 00:54:45,759
Speaker 3: I may or may not.

1203
00:54:46,719 --> 00:54:49,279
Speaker 1: I mean, it's you know, it depends on the day,

1204
00:54:49,680 --> 00:54:51,760
Speaker 1: you know. I mean, I'm sure I wouldn't be alone

1205
00:54:51,880 --> 00:54:54,880
Speaker 1: in saying that. Like some days, I you know, I

1206
00:54:54,920 --> 00:54:56,759
Speaker 1: look in the mirror and I like, I feel like

1207
00:54:56,960 --> 00:54:59,240
Speaker 1: such a badass, and I feel really proud of myself,

1208
00:54:59,239 --> 00:55:02,040
Speaker 1: and I feel like shit, and like there are days

1209
00:55:02,040 --> 00:55:04,040
Speaker 1: that things happen to me that I'm sure don't happen

1210
00:55:04,080 --> 00:55:06,960
Speaker 1: to most people that I'm like wow, you know, or

1211
00:55:07,040 --> 00:55:10,480
Speaker 1: like get emails from really really interesting people like and

1212
00:55:10,480 --> 00:55:14,359
Speaker 1: then there's days where I'm like, I suck, I'm not

1213
00:55:14,400 --> 00:55:17,479
Speaker 1: doing anything right. I'm a disappointment to everybody. I don't

1214
00:55:17,480 --> 00:55:18,880
Speaker 1: like the way I look, I don't like the way

1215
00:55:18,920 --> 00:55:21,400
Speaker 1: I feel. You know, It's just like this and I

1216
00:55:21,920 --> 00:55:23,640
Speaker 1: would bet a lot of money that it's like that

1217
00:55:23,680 --> 00:55:25,719
Speaker 1: for everybody the most, you know, the person that you

1218
00:55:25,719 --> 00:55:27,600
Speaker 1: look up to most in the world. I guarantee it's

1219
00:55:27,600 --> 00:55:29,759
Speaker 1: like that for them too, you know. And having a

1220
00:55:29,760 --> 00:55:33,160
Speaker 1: lot of like pretty impressive friends, I know that that's true.

1221
00:55:33,360 --> 00:55:35,239
Speaker 1: You know. I don't know if you if you've caught

1222
00:55:35,280 --> 00:55:38,560
Speaker 1: the new Oprah special where she interviews Lady Gaga and

1223
00:55:39,040 --> 00:55:42,600
Speaker 1: Prince Harry, and like, I love that series, and of course,

1224
00:55:42,640 --> 00:55:45,520
Speaker 1: I mean like Oprah's just magic, but it's like, you know,

1225
00:55:46,000 --> 00:55:49,759
Speaker 1: shining a light on that that, like, you know, you

1226
00:55:49,760 --> 00:55:52,000
Speaker 1: would never have known, like the struggle like him and

1227
00:55:52,040 --> 00:55:55,120
Speaker 1: Megan Marko we're having, you know. And I know Megan,

1228
00:55:55,239 --> 00:55:56,839
Speaker 1: she used to come in the driver all the time,

1229
00:55:56,920 --> 00:56:00,040
Speaker 1: so we were like kind of sorder of friends and

1230
00:56:00,040 --> 00:56:03,239
Speaker 1: and I I would never have imagined that she's so

1231
00:56:03,360 --> 00:56:06,440
Speaker 1: perfect and beautiful and smart and poised, and it's like,

1232
00:56:06,520 --> 00:56:09,440
Speaker 1: holy shit, you know, to hear what was going on

1233
00:56:09,520 --> 00:56:11,560
Speaker 1: for them. It's just you just never know what somebody

1234
00:56:11,560 --> 00:56:13,920
Speaker 1: else is going through. And I think that I, you know,

1235
00:56:13,960 --> 00:56:16,320
Speaker 1: I have days where I feel really empowered and really

1236
00:56:16,360 --> 00:56:18,080
Speaker 1: like proud and awesome, and then I have days that

1237
00:56:18,160 --> 00:56:20,680
Speaker 1: I just like I am a mess, you know, and

1238
00:56:20,719 --> 00:56:23,719
Speaker 1: I think like learning how to like accept the bad

1239
00:56:23,800 --> 00:56:25,960
Speaker 1: days are coming just as as frequently as the good

1240
00:56:26,040 --> 00:56:27,800
Speaker 1: days is how you get through it.

1241
00:56:27,880 --> 00:56:30,600
Speaker 3: I guess you hinted at this, so I've got to

1242
00:56:30,640 --> 00:56:31,040
Speaker 3: ask you.

1243
00:56:31,080 --> 00:56:32,319
Speaker 2: I mean, I told you at the top of this

1244
00:56:32,360 --> 00:56:35,080
Speaker 2: podcast that you were on my original list of a

1245
00:56:35,080 --> 00:56:36,840
Speaker 2: handful of people that I wanted to chat with. So

1246
00:56:36,880 --> 00:56:39,440
Speaker 2: when your email hit my inbox, it was really exciting.

1247
00:56:40,160 --> 00:56:43,560
Speaker 2: Do you remember the last time that an unbelievable email

1248
00:56:43,640 --> 00:56:46,799
Speaker 2: hit your inbox? Having so many impressive friends that you

1249
00:56:46,840 --> 00:56:49,000
Speaker 2: were like literally knocked off your side.

1250
00:56:50,239 --> 00:56:53,440
Speaker 1: Well, you know, I've gotten a lot of those, but

1251
00:56:53,480 --> 00:56:55,680
Speaker 1: I'll but'll the one that like pops to mind, which

1252
00:56:55,719 --> 00:56:57,160
Speaker 1: is probably why I said it. You know. It was

1253
00:56:57,200 --> 00:57:00,160
Speaker 1: like I had the like honor of becoming friendly with

1254
00:57:00,200 --> 00:57:04,520
Speaker 1: Maria Streiver over the years, and she actually, you know,

1255
00:57:04,600 --> 00:57:07,160
Speaker 1: my mom passed away like about six years ago, and

1256
00:57:07,239 --> 00:57:10,000
Speaker 1: when I was going through divorce, my mom had died already,

1257
00:57:10,040 --> 00:57:13,680
Speaker 1: and you know, Maria gave me some real tough love.

1258
00:57:13,880 --> 00:57:16,040
Speaker 1: I mean it was like get out of bed, you know,

1259
00:57:16,120 --> 00:57:18,240
Speaker 1: blah blah blah, and she was like, you know, almost

1260
00:57:18,240 --> 00:57:20,200
Speaker 1: at the point where she was annoying, but I loved

1261
00:57:20,200 --> 00:57:22,800
Speaker 1: her for it, and you know, we developed this really

1262
00:57:22,800 --> 00:57:25,680
Speaker 1: like beautiful little friendship and she was really there for me.

1263
00:57:25,720 --> 00:57:29,280
Speaker 1: And I know Catherine pretty well. And but I randomly

1264
00:57:29,280 --> 00:57:32,720
Speaker 1: got a DM from Patrick Sportzenegger like a couple of

1265
00:57:32,760 --> 00:57:35,560
Speaker 1: days ago, and I was like, that's weird. Do you

1266
00:57:35,600 --> 00:57:38,440
Speaker 1: think he meant that was an accident? And I responded

1267
00:57:38,480 --> 00:57:40,880
Speaker 1: and then he responded with this like cool idea that

1268
00:57:40,920 --> 00:57:43,160
Speaker 1: he's working on that he like, you know, him, Maria

1269
00:57:43,200 --> 00:57:44,640
Speaker 1: are working on that they wanted to talk to me about.

1270
00:57:44,640 --> 00:57:47,720
Speaker 1: And I was like, what, you know, It's like it's

1271
00:57:47,800 --> 00:57:50,280
Speaker 1: just weird, you know, and awesome, and it's like, you know,

1272
00:57:50,320 --> 00:57:53,240
Speaker 1: I mean, I know Maria well, so you know there's that,

1273
00:57:53,320 --> 00:57:56,200
Speaker 1: but like you know, Patrick Swartzinger, David Taylor Swift and

1274
00:57:56,280 --> 00:58:02,200
Speaker 1: like Taylor Swift is like Taylor Swift, you know. So yeah,

1275
00:58:02,240 --> 00:58:04,880
Speaker 1: those moments have happened to me, you know, a handful.

1276
00:58:04,960 --> 00:58:06,360
Speaker 1: I mean it's like it was like getting a call

1277
00:58:06,480 --> 00:58:09,360
Speaker 1: from you know, the producers of Shark Tang, you know,

1278
00:58:09,360 --> 00:58:11,000
Speaker 1: when they asked me to come on the show. I

1279
00:58:11,080 --> 00:58:13,560
Speaker 1: was like, really, you know, it's like I've had a

1280
00:58:13,600 --> 00:58:15,520
Speaker 1: handful of those moments. In my life that I'm like

1281
00:58:16,440 --> 00:58:18,960
Speaker 1: really blown away by and a little bit like are

1282
00:58:19,000 --> 00:58:20,960
Speaker 1: you sure you have the right girl, but you know,

1283
00:58:21,280 --> 00:58:22,040
Speaker 1: really fluttered.

1284
00:58:23,120 --> 00:58:25,680
Speaker 3: I love that it's Patrick Schwarzenegger.

1285
00:58:25,080 --> 00:58:28,880
Speaker 2: Like out of everyone, I'm gonna just like Doudy's mouth.

1286
00:58:30,240 --> 00:58:32,280
Speaker 1: I know, I know, I mean that just happened, and

1287
00:58:32,320 --> 00:58:34,360
Speaker 1: I was like, you know, this is a really interesting

1288
00:58:35,080 --> 00:58:37,240
Speaker 1: random person to reach out to a little bit. It

1289
00:58:37,280 --> 00:58:37,640
Speaker 1: was cool.

1290
00:58:37,680 --> 00:58:40,200
Speaker 3: I love it, especially the reference point. But he dated

1291
00:58:40,240 --> 00:58:41,040
Speaker 3: Taylor Swift.

1292
00:58:43,160 --> 00:58:45,280
Speaker 1: I remember when that was happening, and I was like,

1293
00:58:45,880 --> 00:58:47,920
Speaker 1: it would probably be poor taste for me to like

1294
00:58:48,080 --> 00:58:49,800
Speaker 1: ask to like come to an event so I can

1295
00:58:49,920 --> 00:58:52,240
Speaker 1: meet Taylor because I've never met her. And it's like

1296
00:58:52,440 --> 00:58:54,760
Speaker 1: her and Oprah are on my list of like people

1297
00:58:54,760 --> 00:58:56,800
Speaker 1: that I've never met that I would like really like

1298
00:58:56,880 --> 00:58:58,080
Speaker 1: to meet at some point.

1299
00:58:58,360 --> 00:59:01,560
Speaker 3: We're manifesting this like on this podcast right now.

1300
00:59:01,720 --> 00:59:04,240
Speaker 2: Taylor, if you're if somehow this makes it to you,

1301
00:59:04,320 --> 00:59:07,680
Speaker 2: Ali Webb wants to wants to do your hair a SAPs.

1302
00:59:07,880 --> 00:59:09,280
Speaker 3: I'm sure she'd be by the.

1303
00:59:09,280 --> 00:59:11,640
Speaker 1: Way, I know, but I just want to be like

1304
00:59:11,680 --> 00:59:12,600
Speaker 1: best friends with her.

1305
00:59:12,640 --> 00:59:12,880
Speaker 3: You know.

1306
00:59:13,000 --> 00:59:14,160
Speaker 1: It's like I feel like.

1307
00:59:14,160 --> 00:59:17,200
Speaker 2: You and everyone, ma'am, you and everyone, So okay, as

1308
00:59:17,200 --> 00:59:20,280
Speaker 2: we wind As we wind down here final two questions.

1309
00:59:20,320 --> 00:59:23,320
Speaker 2: The first question that I have for you because you

1310
00:59:23,360 --> 00:59:25,880
Speaker 2: are someone you said you love talking to high school

1311
00:59:25,920 --> 00:59:28,320
Speaker 2: students and college students. You do a lot of speaking,

1312
00:59:28,360 --> 00:59:33,320
Speaker 2: I'm sure so often you get asked what is one

1313
00:59:33,320 --> 00:59:35,880
Speaker 2: of the best pieces of business advice that you have

1314
00:59:35,960 --> 00:59:41,760
Speaker 2: ever received? So why don't you throw one our way?

1315
00:59:41,880 --> 00:59:44,760
Speaker 1: You know, I'd say, like two things, and I'll say

1316
00:59:44,800 --> 00:59:47,640
Speaker 1: them quickly. First, surround yourself with people who are smarter

1317
00:59:47,720 --> 00:59:49,840
Speaker 1: than you and be really open to what they have

1318
00:59:49,960 --> 00:59:51,760
Speaker 1: to say and feedback, you know. And I think the

1319
00:59:51,760 --> 00:59:53,960
Speaker 1: feedback kind of goes with like, be open to the

1320
00:59:54,000 --> 00:59:57,080
Speaker 1: feedback from your your clients, your you know, your co

1321
00:59:57,160 --> 00:59:59,400
Speaker 1: workers like, and the people around you. Be a person

1322
00:59:59,760 --> 01:00:03,400
Speaker 1: that open to other opinions and ideas, you know. I

1323
01:00:03,400 --> 01:00:06,200
Speaker 1: think the quickest way to failure is like thinking that

1324
01:00:06,240 --> 01:00:08,400
Speaker 1: you have all the answers and you know everything, and

1325
01:00:08,600 --> 01:00:11,080
Speaker 1: how letting people around you know that you're open to

1326
01:00:11,160 --> 01:00:13,800
Speaker 1: their ideas. You know, not only will it create an

1327
01:00:13,840 --> 01:00:17,200
Speaker 1: amazing work atmosphere, It'll make people feel empowered. They want

1328
01:00:17,200 --> 01:00:19,000
Speaker 1: to work for you longer, they want to they know

1329
01:00:19,040 --> 01:00:21,000
Speaker 1: they're they're part of things. So, you know, I think

1330
01:00:21,080 --> 01:00:24,120
Speaker 1: accepting feedback and surrounding yourselves with you know, people who

1331
01:00:24,200 --> 01:00:25,000
Speaker 1: know things that you don't.

1332
01:00:26,000 --> 01:00:28,280
Speaker 2: And would you say that Ali two point zero got

1333
01:00:28,280 --> 01:00:30,360
Speaker 2: better at that than Ali one point totally?

1334
01:00:30,840 --> 01:00:33,120
Speaker 1: Yeah, No, I wasn't great at that initially, and my

1335
01:00:33,200 --> 01:00:35,480
Speaker 1: brother really was. You know, my brother recognized a much

1336
01:00:35,520 --> 01:00:37,120
Speaker 1: earlier than I did, like we needed to bring in

1337
01:00:37,120 --> 01:00:39,160
Speaker 1: people who were smarter, who had run and grown and

1338
01:00:39,200 --> 01:00:41,560
Speaker 1: scaled a business like we were trying to do. But

1339
01:00:41,600 --> 01:00:44,760
Speaker 1: I was like, no, you know, I really wanted control

1340
01:00:44,800 --> 01:00:46,760
Speaker 1: of everything and that took me a little bit of

1341
01:00:46,800 --> 01:00:48,600
Speaker 1: time to get comfortable with. So it, you know, and

1342
01:00:48,640 --> 01:00:50,360
Speaker 1: sometimes it's like you have to learn the hard way,

1343
01:00:50,560 --> 01:00:52,560
Speaker 1: and I think that I did, but I, you know,

1344
01:00:52,600 --> 01:00:53,439
Speaker 1: eventually got there.

1345
01:00:54,240 --> 01:00:57,000
Speaker 2: Right now, Ali, web I've always wanted to say that

1346
01:00:57,080 --> 01:01:01,320
Speaker 2: you have an opportunity to offer the Alli a piece

1347
01:01:01,400 --> 01:01:05,360
Speaker 2: of advice when she is going through the thick of

1348
01:01:05,480 --> 01:01:08,200
Speaker 2: all of this emotional trauma about two and a half

1349
01:01:08,200 --> 01:01:11,480
Speaker 2: three years ago. Looking back on it as you stand now,

1350
01:01:12,080 --> 01:01:15,480
Speaker 2: what do you tell the alley in that hurdle moment?

1351
01:01:16,400 --> 01:01:19,000
Speaker 1: Well, the thing that I heard most during that time

1352
01:01:19,160 --> 01:01:21,480
Speaker 1: from really everybody around me was like, you know, the

1353
01:01:21,480 --> 01:01:23,880
Speaker 1: only way through is through, and it was like, you know,

1354
01:01:23,960 --> 01:01:27,560
Speaker 1: you just have to go through it. And I hated that.

1355
01:01:27,680 --> 01:01:30,360
Speaker 1: I hated it so much, you know, I wanted to

1356
01:01:30,360 --> 01:01:32,320
Speaker 1: be done. I wanted to feel better. I didn't. I

1357
01:01:32,360 --> 01:01:34,600
Speaker 1: was very depressed and sad, and I didn't want to

1358
01:01:34,600 --> 01:01:37,040
Speaker 1: feel like that anymore. And I couldn't get out of it.

1359
01:01:37,040 --> 01:01:39,360
Speaker 1: It was my only like real experience with depression, and

1360
01:01:39,400 --> 01:01:42,840
Speaker 1: I'd never experienced it before, and the thing that kept

1361
01:01:42,920 --> 01:01:44,720
Speaker 1: being told to me was the only way through is through,

1362
01:01:44,800 --> 01:01:46,959
Speaker 1: like and I was like, oh my god, I hate

1363
01:01:46,960 --> 01:01:50,800
Speaker 1: it so much. But now I recognized that, like im

1364
01:01:50,920 --> 01:01:53,840
Speaker 1: and I'm grateful beyond belief for having gone through a

1365
01:01:53,840 --> 01:01:56,080
Speaker 1: lot of that and like changed, it evolved and all

1366
01:01:56,120 --> 01:01:58,120
Speaker 1: of that that I you know, I think that's what

1367
01:01:58,160 --> 01:02:00,280
Speaker 1: I would continue to tell myself, like the only way

1368
01:02:00,320 --> 01:02:03,000
Speaker 1: through is through and you just have to like endure it,

1369
01:02:03,600 --> 01:02:05,200
Speaker 1: you know. I remember my mom used to say, like

1370
01:02:05,240 --> 01:02:08,400
Speaker 1: this too shall pass, and that's that's really what happens,

1371
01:02:08,400 --> 01:02:11,560
Speaker 1: you know, with time and space, and you just got

1372
01:02:11,560 --> 01:02:13,919
Speaker 1: to get through it and accept it, you know. I think,

1373
01:02:13,960 --> 01:02:16,120
Speaker 1: like I'm sure you've heard resistance, you know, what we

1374
01:02:16,240 --> 01:02:19,120
Speaker 1: resist persists you know, and I think not resisting it

1375
01:02:19,200 --> 01:02:22,720
Speaker 1: and just like letting it be the way it is

1376
01:02:22,360 --> 01:02:23,919
Speaker 1: is just the best way through.

1377
01:02:24,680 --> 01:02:27,240
Speaker 2: It's the best way through, Ali Web. I'm so grateful

1378
01:02:27,280 --> 01:02:29,360
Speaker 2: for your time. I know it's super valuable. How do

1379
01:02:29,400 --> 01:02:31,760
Speaker 2: the handlers keep up with you? How do they follow

1380
01:02:31,800 --> 01:02:33,720
Speaker 2: along with you and give us the details?

1381
01:02:34,640 --> 01:02:37,120
Speaker 1: Well, I think my Instagram is the best like hub

1382
01:02:37,240 --> 01:02:40,720
Speaker 1: for all the things drive our squeeze, okay, humans, becketting, quill.

1383
01:02:40,800 --> 01:02:43,800
Speaker 1: It all lives on my Instagram page, which is just

1384
01:02:43,880 --> 01:02:47,800
Speaker 1: Ali Web a L L I W e bb perfect.

1385
01:02:47,880 --> 01:02:50,480
Speaker 2: I'm over at Emily a Body and at Hurdle Podcast

1386
01:02:50,560 --> 01:02:52,120
Speaker 2: Another Hurdle Conquered.

1387
01:02:52,400 --> 01:02:53,479
Speaker 3: Catch you guys, next time

1388
01:03:00,800 --> 01:03:00,840
Speaker 1: You