WEBVTT - Bloomberg Businessweek Weekend-December 12, 2020

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<v Speaker 1>This is Bloomberg Business Week with Carol Mazer from Bloomberg Radio.

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<v Speaker 1>Hi on, Carol Masser, Welcome to the weekend edition of

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<v Speaker 1>Bloomberg Business Week, Week thirty nine. Working from home still

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<v Speaker 1>for many I was at Bloomberg headquarters in New York

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<v Speaker 1>City along with some of my colleagues in a week

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<v Speaker 1>where deaths in the United States from COVID nineteen surpassed

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<v Speaker 1>three thousand a day for the first time, and we

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<v Speaker 1>saw progress and stumbling blocks this week for coronavirus vaccines markets.

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<v Speaker 1>They moved on that virus news, also unexpected stimulus headlines.

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<v Speaker 1>That was our backdrop for the week. So coming up

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<v Speaker 1>this hour, we're going to hear from the head of

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<v Speaker 1>the largest healthcare provider in New York State, Michael Dowling,

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<v Speaker 1>President CEO at Northwell Health. He reminds us that a

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<v Speaker 1>vaccine rollout it's going to take time. Also, Warner Brothers

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<v Speaker 1>recently shaking up the movie making world well known Alice

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<v Speaker 1>Craig Moffatt at Moffatt Nathanson weighs in on that. And

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<v Speaker 1>then we get real unreal estate with the chairman of

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<v Speaker 1>commercial real estate firm Thestian. All of that to come

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<v Speaker 1>We start this hour with this week's US her story.

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<v Speaker 1>It's remarks about untangling childcare in America. It's written by

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<v Speaker 1>Cynthia Coon's Bloomberg News US healthcare reporter Share reports on

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<v Speaker 1>how the U s childcare crisis is torturing parents and

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<v Speaker 1>the economy. We got more from Cynthia and Bloomberg Business

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<v Speaker 1>wee getitor Joe Weber. They joined Bloomberg Quick Take anchor

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<v Speaker 1>Tim Stanovic and me. You know, it's been one of

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<v Speaker 1>the stories of the pandemic, really and um, you know,

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<v Speaker 1>when Cynthia and the team started talking about it, you know,

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<v Speaker 1>we started with this idea of like, really, it's been

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<v Speaker 1>a story about moms in the pandemic. You know that

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<v Speaker 1>this has been that's been the group that's been just

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<v Speaker 1>crushed in In September, we saw the workforce numbers, and

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<v Speaker 1>we just saw women leave the workforce right as schools

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<v Speaker 1>were reopening and kids were staying remote and basically families

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<v Speaker 1>were forced with this decision does mom keep the job

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<v Speaker 1>or does mom watch the kids? And that has incredible

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<v Speaker 1>economic implications for the country. And and I think, as

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<v Speaker 1>Cynthia is gonna gonna talk about, you know, in any ways,

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<v Speaker 1>this is just a reflection of this longstanding thing that

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<v Speaker 1>we've known of how broken childcare is in the US

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<v Speaker 1>compared to other countries. So Cynthia dig into this with

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<v Speaker 1>me as as you started reporting this story, you know, what,

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<v Speaker 1>what did you what did you learn? Well, you know,

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<v Speaker 1>it's interesting. I thought we were in a childcare crisis

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<v Speaker 1>before COVID, so um, what happened during COVID just really

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<v Speaker 1>underscored all the weakness in our system. And I think

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<v Speaker 1>the thing is also about what we described as childcare, right.

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<v Speaker 1>I think most people think of that as zero to

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<v Speaker 1>five years old, and then after that you're you're in

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<v Speaker 1>the system, but you're really not a lot of places

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<v Speaker 1>that are working on universal childcare are also looking at

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<v Speaker 1>summer care, after care for care, because even our school system,

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<v Speaker 1>when it's fully functioning, doesn't match a work day. But

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<v Speaker 1>like Joel said, there were eight hundred sixty five thousand

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<v Speaker 1>women who left the workforce in September, so it was

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<v Speaker 1>very clear at that moment in time, when schools didn't reopen,

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<v Speaker 1>that this situation was just not tenable anymore. The spring,

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<v Speaker 1>a lot of people left their jobs, partly because their

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<v Speaker 1>jobs disappeared, but I think by the Tall people who

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<v Speaker 1>are reassessing what they could peasibly do with children at

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<v Speaker 1>home and a lot for a lot of women that

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<v Speaker 1>meant not working. And there was also a lean In

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<v Speaker 1>and McKenzie study over the summer and then their study

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<v Speaker 1>over a quarter I think was a quarter of women

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<v Speaker 1>children underage ten we're considering either taking a leave or quitting.

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<v Speaker 1>So this has been a really big problem for women,

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<v Speaker 1>and I think what's most interesting is that when you

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<v Speaker 1>look around the world at wealthy countries, even countries that

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<v Speaker 1>aren't necessarily as wealthy as our own, there's a lot

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<v Speaker 1>more money spent on childcare and early education. And so

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<v Speaker 1>we took this moment to explore what's feasible from a

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<v Speaker 1>policy perspective, what could the US be doing to maybe

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<v Speaker 1>come like come back with a stronger, you know, foundation

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<v Speaker 1>for working mothers after this crisis. Aside well, what could

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<v Speaker 1>we be doing because as you write in your story,

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<v Speaker 1>uh SMP Global had to report out and they said

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<v Speaker 1>that the U s could add one point six trillion

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<v Speaker 1>dollars to g d P if women entered in state

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<v Speaker 1>in the workforce that are rate, similar to how it

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<v Speaker 1>is in Norway, a country that has government subsidized daycare,

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<v Speaker 1>So what could the US learn from Norway? So the

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<v Speaker 1>really interesting thing is I think there's a perception here

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<v Speaker 1>that investing in early education in childcare is really expensive,

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<v Speaker 1>and sure it is, but as a proportion of GDP

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<v Speaker 1>countries like Norway when you look at the data, so

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<v Speaker 1>we're investing about one percent of GDP. We do spend

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<v Speaker 1>money on early education for children of low income families,

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<v Speaker 1>But in countries like Norway and Sweden, where they're subsidizing

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<v Speaker 1>everyone's child care, they're only spending about two percent of GDP,

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<v Speaker 1>so it's not as though they're expending some extraordinary proportion

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<v Speaker 1>of their GDP on this. And one of the interesting

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<v Speaker 1>things and kind of best practices is making this available

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<v Speaker 1>to everybody, but also making people pay so that it's

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<v Speaker 1>not necessarily free for everybody. So if you're at a

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<v Speaker 1>higher end of the income spectrum, you are paying into

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<v Speaker 1>the system, but you're still getting something that's equivalent to

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<v Speaker 1>someone who can't afford to pay for that. That's a

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<v Speaker 1>leveling factor in some of the research that's come out

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<v Speaker 1>so far about what universal preschools do and a lot

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<v Speaker 1>of the programs going on in the US we've seen

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<v Speaker 1>to the like Portland's just passed the universal pre care

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<v Speaker 1>for threason four. It wasn't easy, Cynthia, and there it

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<v Speaker 1>is kind of like, you know, liberal bastion of America,

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<v Speaker 1>I feel like. And yet they had a hard time. Yeah, well,

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<v Speaker 1>there are multiple groups pushing to get this done. They

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<v Speaker 1>had different ideas, and they imagine they came together in

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<v Speaker 1>the end, but there was sort of this you know,

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<v Speaker 1>split decision about what they wanted to do, and they

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<v Speaker 1>had different perspectives on it. And there were also attitudes

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<v Speaker 1>among voters that I just spoke to one volunteer who

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<v Speaker 1>encountered volunteers who I mean voters who were saying, you know,

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<v Speaker 1>children should be at home with their parents, but to

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<v Speaker 1>be fair in the end to vote with sixty percent

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<v Speaker 1>in shavor. So it was pretty substantial, and I think

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<v Speaker 1>it speaks to something that people said to me was

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<v Speaker 1>we should do valid initiatives. Bring this to the people

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<v Speaker 1>because the people want this and legislators aren't. Legislators may

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<v Speaker 1>not be getting this done, but here's this thing. Those

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<v Speaker 1>are threes and forest programs. It's very critical for early education,

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<v Speaker 1>very critical component of childcare. But there's still zero to three,

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<v Speaker 1>that's the most expensive, and then you still have aftercare,

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<v Speaker 1>you still have summer. So states like Massachusetts they're working

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<v Speaker 1>on something potentially, they're, you know, in early stages, trying

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<v Speaker 1>to get something proposed for this coming legislative session. But

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<v Speaker 1>what I talked to someone who's working on at her

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<v Speaker 1>aim is, let's get far to thirteen. Let's stop saying

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<v Speaker 1>it's fine for parents to spend all summer cobbling together care.

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<v Speaker 1>And like most parents know, you're lucky if you find

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<v Speaker 1>a campus open from nine to four and you're basically

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<v Speaker 1>scrambling to figure out before a care in africare or

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<v Speaker 1>your kids school and at fifteen and obviously no one's

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<v Speaker 1>drop accommodated that. Bloomberg News US healthcare reporter Cynthia Coon's

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<v Speaker 1>and Bloomberg Business Week editor Joel Weber, joining Bloomberg Quick

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<v Speaker 1>Take anchor Tim Stanovic and me check out the entire

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<v Speaker 1>remarks in the magazine. It's on newsstands online and on

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<v Speaker 1>the Bloomberg terminal. Online and on the terminal is also

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<v Speaker 1>where you'll find the international cover story about how South

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<v Speaker 1>Korea's successful approach of regiment and masking aggressive testing and

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<v Speaker 1>high tech contact tracing is a blueprint for the US

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<v Speaker 1>and other democracies coming up from the childcare crisis to

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<v Speaker 1>the healthcare crisis. Get ready for the COVID long haul.

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<v Speaker 1>More from the President CEO at Northwell Health. That's next

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<v Speaker 1>on Bloomberg Business Week. This is Bloomberg. This is Bloomberg

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<v Speaker 1>Business Week with Cairol Mazer from Bloomberg Radio. Big week

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<v Speaker 1>for COVID nineteen vaccine news, progress and some starts and

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<v Speaker 1>stops as well. Which has really been a part of

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<v Speaker 1>this entire pandemic and race for a vaccine really from

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<v Speaker 1>day one. Well, someone who has seen it all from

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<v Speaker 1>day one as well, and overseas the largest healthcare provider

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<v Speaker 1>in New York State, they have treated over a hundred

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<v Speaker 1>thousand COVID nineteen patients since the start of the pandemic.

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<v Speaker 1>We're talking about Michael Dowling and his team. Michael is

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<v Speaker 1>President CEO at Northwell Health. Mikea is also author of

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<v Speaker 1>a new book, Leading through a Pandemic, The Inside Story

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<v Speaker 1>of Humanity, Innovation and lessons Learned during the COVID nineteen crisis.

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<v Speaker 1>He's optimistic and realistic about a COVID nineteen vaccine. What's

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<v Speaker 1>important and we should be celebrating, and that is that

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<v Speaker 1>we finally have a vaccine that we can actually stop

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<v Speaker 1>to distribute. But I think everybody should be well aware

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<v Speaker 1>that this is going to be many, many months before

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<v Speaker 1>we were able to vaccinate the bulk of the population,

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<v Speaker 1>and then we obviously have to deal with the issue

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<v Speaker 1>that many many people in the public are very hesitant

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<v Speaker 1>about taking a vaccine. So while while it's a great

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<v Speaker 1>news that we have it, and it's a great news

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<v Speaker 1>that it's beginning, which we should celebrate, as I said,

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<v Speaker 1>but this is a long haul. This is not a

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<v Speaker 1>quick fix answer at the moment, and it should in

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<v Speaker 1>no way, uh give the opportunity for people to say

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<v Speaker 1>that they don't need to be a mask wearing and

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<v Speaker 1>social distancing and doing all of the prevention issues that

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<v Speaker 1>we have been talking about for a long time. So

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<v Speaker 1>it's it's a it's a great it's it's great news,

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<v Speaker 1>but you know, the implementation of this is not easy.

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<v Speaker 1>It's going to be complicated. We will deal with it,

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<v Speaker 1>we will fucceed on it and with it, but it's

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<v Speaker 1>it's going to be months and months and months. Well, Michael,

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<v Speaker 1>to to that end, I mean, you have seventy four

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<v Speaker 1>thousand employees at north Well Health. When are they getting

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<v Speaker 1>the vaccine? Well, the first batch of vaccines we are

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<v Speaker 1>supposed to get at the beginning of next week. Then

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<v Speaker 1>the number of doses that we're going to get, I

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<v Speaker 1>think we don't know exactly. I put there relatively small

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<v Speaker 1>numbers compared to the numbers of people we have gone. Obviously,

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<v Speaker 1>we prioritize, we prioritize using The first people to get

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<v Speaker 1>the vaccine will be intensive care workers and emergency department workers.

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<v Speaker 1>The latest news that I hear is that I'll get

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<v Speaker 1>somewhere between seven and a thousand doses and the vaccine.

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<v Speaker 1>That's good news, but it's a small number and it

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<v Speaker 1>will come out incrementally over the next month to two months, etcetera.

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<v Speaker 1>So they do all employees. It's gone, probably going to

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<v Speaker 1>take the next month or so. That's a suming we

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<v Speaker 1>get the doses that on the incremental basis that we

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<v Speaker 1>assume we will. So we probably will be starting at

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<v Speaker 1>the beginning of next week Tuesday Wednesday, is my guest.

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<v Speaker 1>And do you anticipate that you will? I'm assuming do

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<v Speaker 1>the two doses that's necessary. I mean, that's that that's

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<v Speaker 1>what you guys are gonna assue that you will have

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<v Speaker 1>enough to do. Yes, Um, the penalty will give you

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<v Speaker 1>the doses for the first for the first round, and

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<v Speaker 1>then they come back and they give you the number

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<v Speaker 1>for the second round. So you have to get the

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<v Speaker 1>two doses because because the vaccine begins to really take

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<v Speaker 1>affect after you get the second dose, which is about

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<v Speaker 1>three weeks after you get the first one, and the

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<v Speaker 1>management the bad and the data systems you need on

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<v Speaker 1>that to be complicated. Um. But yes, we will be

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<v Speaker 1>doing board obviously you have to um and and then

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<v Speaker 1>you know we got you know, the nursing homes are

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<v Speaker 1>going to get done, and the high the staff and

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<v Speaker 1>just mentor will get done. And then you go to

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<v Speaker 1>the next tiers of staff over the next month, Apool,

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<v Speaker 1>are you at all nervous that you won't get everything

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<v Speaker 1>you need? And I just think about all the promises

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<v Speaker 1>for PPE, you know, during the height of the virus

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<v Speaker 1>in the springtime here and they're just the supply chain

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<v Speaker 1>was terrible. Are you nervous at all though, Mike that

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<v Speaker 1>there's gonna be some problems with hiccups along the way. Oh,

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<v Speaker 1>there will be hiccups along the way. There will be

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<v Speaker 1>confusion along the way. That's the reality of all of

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<v Speaker 1>these things. We are very well prepared here and not well.

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<v Speaker 1>We have unbelievably detailed plans. We know exactly what we

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<v Speaker 1>need to do. But it would be foolish to think

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<v Speaker 1>that this is going to go so smoothly that nothing

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<v Speaker 1>will will will happen. There will create a hiccup. I mean,

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<v Speaker 1>it will happen. We just have to respond to it.

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<v Speaker 1>As I all staff when I met with them, is

0:11:25.720 --> 0:11:29.679
<v Speaker 1>that we have to manage the confusion intelligently. That's what

0:11:29.760 --> 0:11:32.079
<v Speaker 1>we have to do. But that's what operations does all

0:11:32.080 --> 0:11:34.640
<v Speaker 1>the time anyway, No, no, nothing that has to be

0:11:34.679 --> 0:11:39.160
<v Speaker 1>operationalized always go smootly. As the fact of life. It

0:11:39.320 --> 0:11:41.480
<v Speaker 1>is what it is, and we will just have to

0:11:41.520 --> 0:11:44.520
<v Speaker 1>deal with it. We have all the processes in place.

0:11:44.720 --> 0:11:48.840
<v Speaker 1>If we get enough doses to do everybody and and

0:11:48.840 --> 0:11:50.880
<v Speaker 1>on the in the sequence that they suggest, and we

0:11:50.960 --> 0:11:53.880
<v Speaker 1>will be fine. Um. And if we have to change

0:11:53.920 --> 0:11:55.840
<v Speaker 1>along the way, we change along the way. That's the

0:11:55.920 --> 0:11:58.920
<v Speaker 1>nature of the operations. Well, Michael, I want to get

0:11:58.920 --> 0:12:03.120
<v Speaker 1>an update about COVID capacity and hospital capallacy capacity in

0:12:03.400 --> 0:12:08.000
<v Speaker 1>your health system right now, Um, you treated nearly all

0:12:08.040 --> 0:12:11.920
<v Speaker 1>of New York State over COVID nineteen patients. What are

0:12:11.920 --> 0:12:16.000
<v Speaker 1>the hospitals like right now? Right now, we have today

0:12:16.280 --> 0:12:22.120
<v Speaker 1>about seven hundred and sixty cases in our hospital um,

0:12:22.160 --> 0:12:26.920
<v Speaker 1>and that has gone up from about eighty patients. This

0:12:27.080 --> 0:12:29.560
<v Speaker 1>is on a daily basis about three weeks ago, so

0:12:29.600 --> 0:12:32.120
<v Speaker 1>the increase has been lauged. But we've got to put

0:12:32.160 --> 0:12:35.520
<v Speaker 1>it in context. Back in April at the height, when

0:12:35.520 --> 0:12:37.600
<v Speaker 1>we were at the epicenter of the height of the issue,

0:12:37.640 --> 0:12:41.040
<v Speaker 1>we had three thousand, five comment patients in our hospitals.

0:12:41.040 --> 0:12:42.600
<v Speaker 1>So what the seven hundred It looks like it's a

0:12:42.679 --> 0:12:45.000
<v Speaker 1>huge number, It is very small religive to what we

0:12:45.080 --> 0:12:48.560
<v Speaker 1>had before. So we are prepared if the number keeps

0:12:48.559 --> 0:12:52.079
<v Speaker 1>going up, which I shume it will given the holiday season,

0:12:52.160 --> 0:12:54.720
<v Speaker 1>and I do believe that probably the worst period of

0:12:54.760 --> 0:12:58.080
<v Speaker 1>time would be right after Christmas for a couple of

0:12:58.080 --> 0:13:01.040
<v Speaker 1>weeks in January. Uh. And we are ready. We had

0:13:01.040 --> 0:13:05.400
<v Speaker 1>the capacity, we have the supplies, the staff morale is good.

0:13:05.880 --> 0:13:09.280
<v Speaker 1>We have the staff um. You know, if we need

0:13:09.280 --> 0:13:12.280
<v Speaker 1>more as your capacity, we've got it. So we're pretty

0:13:12.280 --> 0:13:15.320
<v Speaker 1>well propelled. And I'm working with all of the other

0:13:15.440 --> 0:13:18.400
<v Speaker 1>health systems in New York, especially in downstates here in

0:13:18.440 --> 0:13:21.320
<v Speaker 1>New York, and we talk on a continuous basis, and

0:13:21.360 --> 0:13:24.280
<v Speaker 1>I think we're all, well, we're ready. We handled it before,

0:13:24.360 --> 0:13:27.000
<v Speaker 1>we will handle it again. I don't think we will

0:13:27.040 --> 0:13:29.280
<v Speaker 1>get back to anything close to what we had back

0:13:29.320 --> 0:13:33.040
<v Speaker 1>in April. Um, that's our hope, of course, but if

0:13:33.080 --> 0:13:35.800
<v Speaker 1>it does happen, we will be able to take care.

0:13:35.920 --> 0:13:39.199
<v Speaker 1>We better position today than we were six months ago.

0:13:39.360 --> 0:13:43.600
<v Speaker 1>We have better treatment methodologies. You know, not as many

0:13:43.640 --> 0:13:45.800
<v Speaker 1>people are going into I see us today, and not

0:13:45.840 --> 0:13:49.000
<v Speaker 1>as many people are being intubated today. The treatments are

0:13:49.040 --> 0:13:51.480
<v Speaker 1>better and the processes are better. But we are We

0:13:51.760 --> 0:13:54.520
<v Speaker 1>got the capacity, supplies, were in a good position. So

0:13:54.760 --> 0:13:56.280
<v Speaker 1>I just want make sure I heard the numbers right.

0:13:56.360 --> 0:13:59.559
<v Speaker 1>So you said seven six cases COVID cases in your

0:13:59.559 --> 0:14:02.600
<v Speaker 1>hospital today from eight from eighty a few weeks ago.

0:14:03.160 --> 0:14:05.440
<v Speaker 1>We were both three weeks ago, we had let's say

0:14:05.559 --> 0:14:07.400
<v Speaker 1>three to four weeks ago, we had about eighty on

0:14:07.440 --> 0:14:10.520
<v Speaker 1>a daily basis, Okay, so exponentially creep up, you know,

0:14:10.559 --> 0:14:13.880
<v Speaker 1>we got to hundred fifty and in the last week

0:14:13.920 --> 0:14:18.440
<v Speaker 1>it has jumped, you know, you know, post Thanksgiving. Yeah,

0:14:18.640 --> 0:14:22.640
<v Speaker 1>and then we have obviously of the election process. Um,

0:14:23.000 --> 0:14:24.800
<v Speaker 1>you know, doing the election, there's a lot of people

0:14:24.800 --> 0:14:27.320
<v Speaker 1>out and about, and then we have pockets in the

0:14:27.360 --> 0:14:31.160
<v Speaker 1>community that decide or whatever stupid reason, do not want

0:14:31.200 --> 0:14:34.160
<v Speaker 1>to wear masks and do not want the social distance

0:14:34.200 --> 0:14:37.760
<v Speaker 1>and I'm not complying with public health safety standards and

0:14:37.840 --> 0:14:42.440
<v Speaker 1>indoors communities, you do have a higher incidence of infections. Well,

0:14:42.480 --> 0:14:44.680
<v Speaker 1>we have definitely heard that from so many, including the

0:14:44.760 --> 0:14:47.960
<v Speaker 1>nation's top doctors and virus experts. Wearing masks and social

0:14:48.000 --> 0:14:51.240
<v Speaker 1>distancing makes a big difference. That's Michael Dowling, President CEO

0:14:51.280 --> 0:14:54.280
<v Speaker 1>at Northwell Health. You're listening to Bloomberg Business Week coming

0:14:54.320 --> 0:14:56.760
<v Speaker 1>up the news that rocked the movie industry, brought on

0:14:56.880 --> 0:14:59.880
<v Speaker 1>by the virus. Once our Alice weighs in, that's an

0:15:00.000 --> 0:15:05.360
<v Speaker 1>next This is Bloomberg is Bloomberg Business Week with Garrol

0:15:05.400 --> 0:15:09.440
<v Speaker 1>Masser from Bloomberg Radio. Just about a week ago, Warner

0:15:09.480 --> 0:15:12.280
<v Speaker 1>Brothers said it will make all of their one films,

0:15:12.280 --> 0:15:15.840
<v Speaker 1>including Dune and Matrix four, available on HBO Max at

0:15:15.840 --> 0:15:18.600
<v Speaker 1>the same time as they open up movie theaters, ending

0:15:18.680 --> 0:15:21.800
<v Speaker 1>theater chain's exclusivity. It's what we like to call up

0:15:21.840 --> 0:15:25.080
<v Speaker 1>Wait what moment, which is exactly how actors, directors, you

0:15:25.200 --> 0:15:27.360
<v Speaker 1>name it, took it, which is why it also caught

0:15:27.360 --> 0:15:30.040
<v Speaker 1>the attention of star Alice Craig Moffatt founding partner and

0:15:30.120 --> 0:15:33.160
<v Speaker 1>senior Alice at Moffatt Nathanson, who has covered the telecom,

0:15:33.280 --> 0:15:35.840
<v Speaker 1>cable and satellite space for years. He's been named the

0:15:35.880 --> 0:15:39.560
<v Speaker 1>number one Alice by Institutional Investor magazine year after year.

0:15:39.960 --> 0:15:41.680
<v Speaker 1>Craig was also the founder and CEO of the e

0:15:41.760 --> 0:15:44.840
<v Speaker 1>commerce business at Southeby's. Well. Craig filled us in on

0:15:44.880 --> 0:15:47.880
<v Speaker 1>why investors in A. T and T, which owns Warner Brothers,

0:15:48.160 --> 0:15:51.120
<v Speaker 1>needs to pay attention to this news. The big news

0:15:51.720 --> 0:15:55.200
<v Speaker 1>really is the big announcement from A. T and T,

0:15:55.520 --> 0:15:59.880
<v Speaker 1>which about bringing movies in so called day and day

0:16:00.080 --> 0:16:01.960
<v Speaker 1>or the same day that they bring in the movie theaters,

0:16:02.000 --> 0:16:06.240
<v Speaker 1>bring them the bringing them to HBO Max. And that

0:16:06.440 --> 0:16:12.680
<v Speaker 1>is really an extraordinary development. Um. It has implications for

0:16:12.880 --> 0:16:16.479
<v Speaker 1>the exhibitors, that is, the movie theaters, It has implications

0:16:16.480 --> 0:16:18.720
<v Speaker 1>for A. T and T itself, and I think, as

0:16:18.760 --> 0:16:21.160
<v Speaker 1>you saw with a lot of the blowback today, it

0:16:21.200 --> 0:16:24.360
<v Speaker 1>has a big, big implications for the actors and artists

0:16:24.360 --> 0:16:28.000
<v Speaker 1>and directors. Boy oh boy, did they hear an earful

0:16:28.120 --> 0:16:31.240
<v Speaker 1>from how angry some of their stakeholders are. Kind a

0:16:31.280 --> 0:16:35.400
<v Speaker 1>million questions. So do you think this is one thing

0:16:35.720 --> 0:16:37.320
<v Speaker 1>or just a short term thing, or do you think

0:16:37.360 --> 0:16:41.120
<v Speaker 1>this is something that becomes part of how it happens

0:16:41.200 --> 0:16:45.520
<v Speaker 1>longer term and maybe forever. Well, you know, it's it's it's.

0:16:45.560 --> 0:16:48.960
<v Speaker 1>It puts them in a in a difficult position because

0:16:49.240 --> 0:16:54.600
<v Speaker 1>Jason clar who formerly of Hulu and the person who

0:16:54.680 --> 0:16:59.960
<v Speaker 1>put himself out front in this decision um uh Inten

0:17:00.000 --> 0:17:04.160
<v Speaker 1>now running Warner Media, made it very clear that this

0:17:04.200 --> 0:17:08.840
<v Speaker 1>is a decision about customers and that the customers want

0:17:09.040 --> 0:17:12.080
<v Speaker 1>movies day and date. It's what they've always wanted. Um.

0:17:12.200 --> 0:17:14.800
<v Speaker 1>And I don't think anybody would argue with that. It's

0:17:15.000 --> 0:17:17.639
<v Speaker 1>customers would love to have movies day and date. The

0:17:17.720 --> 0:17:19.800
<v Speaker 1>problem is, once you say that, it's a little hard

0:17:19.800 --> 0:17:21.560
<v Speaker 1>to put the genie back in the bottle and then

0:17:21.600 --> 0:17:25.800
<v Speaker 1>say what we've in two we know want to put

0:17:25.840 --> 0:17:31.880
<v Speaker 1>customers first. Um And so uh it feels like not

0:17:31.960 --> 0:17:34.440
<v Speaker 1>just to me, but I think to most people as

0:17:34.480 --> 0:17:39.920
<v Speaker 1>if this is um going to become an expectation and uh,

0:17:40.400 --> 0:17:43.159
<v Speaker 1>the implications of that again are just enormous. Well, I

0:17:43.240 --> 0:17:45.439
<v Speaker 1>love listen you just get into the weeds with all

0:17:45.480 --> 0:17:47.080
<v Speaker 1>of this, and you really break it down at you know,

0:17:47.119 --> 0:17:50.000
<v Speaker 1>when somebody creates a piece of content, you know, a

0:17:50.080 --> 0:17:53.520
<v Speaker 1>major film or something, you know, the theaters is just

0:17:53.720 --> 0:17:55.840
<v Speaker 1>one level, right, but there's so many other levels, and

0:17:55.920 --> 0:17:59.080
<v Speaker 1>you go through the pay windows, right, And you say

0:17:59.119 --> 0:18:03.000
<v Speaker 1>that often when it does its theatrical release, it doesn't

0:18:03.000 --> 0:18:06.080
<v Speaker 1>necessarily make money there, But it's the later windows, Like

0:18:06.119 --> 0:18:08.520
<v Speaker 1>you talk about the pay one window, like an HBO,

0:18:08.760 --> 0:18:12.160
<v Speaker 1>that's where it starts to maybe you know, at least

0:18:12.160 --> 0:18:16.840
<v Speaker 1>be in the green on some kind of movie. And

0:18:16.840 --> 0:18:19.960
<v Speaker 1>and remember it's we're not just talking about a T

0:18:20.119 --> 0:18:23.880
<v Speaker 1>and T and Warner Media themselves. We're also talking about

0:18:24.320 --> 0:18:29.720
<v Speaker 1>directors and actors who have participation deals. So Christopher Nolan

0:18:31.000 --> 0:18:35.800
<v Speaker 1>a critically important director to Warner Warner Media, um Is,

0:18:35.840 --> 0:18:39.600
<v Speaker 1>our Rate and um As are lots of these directors.

0:18:39.640 --> 0:18:44.800
<v Speaker 1>So you know, in Legendary Entertainment, which was offered hundreds

0:18:44.800 --> 0:18:47.639
<v Speaker 1>of millions of dollars for King Kong versus Godzilla to

0:18:47.680 --> 0:18:51.520
<v Speaker 1>go direct to Netflix, took it, took the deal to

0:18:51.640 --> 0:18:55.560
<v Speaker 1>Warner Brothers instead, and then got blindsided and wasn't told

0:18:55.600 --> 0:18:58.480
<v Speaker 1>in advance. From what we read today, that Oh, by

0:18:58.520 --> 0:19:02.120
<v Speaker 1>the way, we're taking your movie out of movie theaters

0:19:02.240 --> 0:19:04.320
<v Speaker 1>or at least, um, we're going to be making it

0:19:04.359 --> 0:19:08.800
<v Speaker 1>available at no extra charge on HBO same day. Um.

0:19:08.840 --> 0:19:13.240
<v Speaker 1>If you're a director and you're and or an investor

0:19:13.280 --> 0:19:16.399
<v Speaker 1>in one of those films, and you've got hundreds of

0:19:16.440 --> 0:19:19.639
<v Speaker 1>millions of dollars writing on the performance at the box

0:19:19.720 --> 0:19:22.920
<v Speaker 1>office based on your contract, your head is kind of explode.

0:19:23.040 --> 0:19:26.760
<v Speaker 1>And from what we understand, um, they were not not

0:19:26.920 --> 0:19:30.440
<v Speaker 1>told in advance in order to keep secrecy. So when

0:19:30.480 --> 0:19:34.080
<v Speaker 1>when they did this with Wonder Woman, which was you

0:19:34.160 --> 0:19:37.600
<v Speaker 1>may recall Wonder Woman was the first movie and that

0:19:37.680 --> 0:19:40.240
<v Speaker 1>was very done purely as a one off. It was

0:19:40.720 --> 0:19:44.679
<v Speaker 1>single film with no expectations of any others to follow.

0:19:45.080 --> 0:19:47.399
<v Speaker 1>But you're talking about what happened with Wonder Woman and

0:19:47.400 --> 0:19:50.000
<v Speaker 1>what people are now calling the Wonder Woman money. You know,

0:19:50.960 --> 0:19:55.240
<v Speaker 1>this comes down to, you know, how people are paid, right,

0:19:55.600 --> 0:19:58.480
<v Speaker 1>whether it's directors, actors, all of the people involved in

0:19:58.520 --> 0:20:00.880
<v Speaker 1>getting a movie to the the it are. It kind

0:20:00.880 --> 0:20:03.280
<v Speaker 1>of comes down to that, right, the upfront money versus

0:20:03.600 --> 0:20:07.200
<v Speaker 1>maybe the money that comes later after ticket sales. That's right.

0:20:07.280 --> 0:20:10.199
<v Speaker 1>And the reason this is also important is look at

0:20:10.240 --> 0:20:12.159
<v Speaker 1>the end of the day, A T and T is

0:20:12.200 --> 0:20:17.159
<v Speaker 1>a phone company, and culturally, um, you always have to

0:20:17.200 --> 0:20:19.920
<v Speaker 1>wonder how well is it is a phone company going

0:20:19.960 --> 0:20:23.760
<v Speaker 1>to adapt to what is essentially a creative business. Well,

0:20:23.840 --> 0:20:26.359
<v Speaker 1>time will certainly tell about how well the synergies between

0:20:26.359 --> 0:20:28.320
<v Speaker 1>A T and T and Warner Brothers work out. That's

0:20:28.359 --> 0:20:31.480
<v Speaker 1>Craig Moffatt, founding partner and senior analyst at Mofatt Nathanson.

0:20:31.800 --> 0:20:34.920
<v Speaker 1>Find that full conversation on our Bloomberg Business Week podcast

0:20:34.960 --> 0:20:38.240
<v Speaker 1>feed at Bloomberg dot com or Apple Podcasts. You're listening

0:20:38.240 --> 0:20:40.800
<v Speaker 1>to Bloomberg Business Week. Our next guest doesn't mince words

0:20:40.840 --> 0:20:43.119
<v Speaker 1>when it comes to the commercial real estate market. He

0:20:43.240 --> 0:20:46.080
<v Speaker 1>says it's the worst since, well, in a long long time.

0:20:46.440 --> 0:20:49.960
<v Speaker 1>More from Vestition's chairman. That's coming up. This is Bloomberg.

0:20:59.000 --> 0:21:02.879
<v Speaker 1>Is Bloomberg Business Week with Garrol Mazer from Bloomberg Radio

0:21:03.160 --> 0:21:05.400
<v Speaker 1>made a flurry of real estate headlines on the Bloomberg

0:21:05.400 --> 0:21:08.000
<v Speaker 1>this week, including Manhattan apartment rant sinking to the lowest

0:21:08.080 --> 0:21:10.840
<v Speaker 1>level in a decade, San Francisco apartment rants plunging the

0:21:10.840 --> 0:21:14.040
<v Speaker 1>most in the US, and Airbnb holding its i PO

0:21:14.280 --> 0:21:17.920
<v Speaker 1>as its pandemic recovery has outpaced major hotel chains. The

0:21:18.000 --> 0:21:20.919
<v Speaker 1>virus continuing to make its mark on real estate. So

0:21:20.960 --> 0:21:23.560
<v Speaker 1>we got real on commercial real estate with Michael Silver.

0:21:23.680 --> 0:21:26.480
<v Speaker 1>He's chairman Investition. It's a commercial real estate from that

0:21:26.560 --> 0:21:30.240
<v Speaker 1>serves only occupantsive buildings, never landlords. We caught up with

0:21:30.320 --> 0:21:35.240
<v Speaker 1>him in Chicago. Probably the worst commercial real estate market

0:21:36.600 --> 0:21:42.040
<v Speaker 1>since the dot com bust, probably surpassing the dot com bust,

0:21:42.080 --> 0:21:45.600
<v Speaker 1>and it's probably the worst commercial real estate market. Certainly.

0:21:45.720 --> 0:21:49.640
<v Speaker 1>It's there's more vacancy than there was as a percentage

0:21:49.680 --> 0:21:53.000
<v Speaker 1>of the overall supply. Then there wasn't two thousand nine

0:21:53.160 --> 0:21:57.040
<v Speaker 1>in the recession. So it's um and it's going to

0:21:57.119 --> 0:22:03.320
<v Speaker 1>get worse. And it's so for example, in the US

0:22:03.400 --> 0:22:06.080
<v Speaker 1>has a four billion square foot supply of office space.

0:22:06.920 --> 0:22:12.240
<v Speaker 1>We're starting to exceed overall sixteen percent vacancy overall that's

0:22:12.320 --> 0:22:17.560
<v Speaker 1>never occurred. Occupancy dropped in the US so far this

0:22:17.720 --> 0:22:22.960
<v Speaker 1>year at around thirty million square feet and it's predicted

0:22:23.000 --> 0:22:27.760
<v Speaker 1>to draft around fifty million square feet. And in terms

0:22:27.800 --> 0:22:33.600
<v Speaker 1>of sublet availability, there's a hundred and fifty million six

0:22:33.800 --> 0:22:36.200
<v Speaker 1>or a hundred and sixty million square feet of sublet

0:22:36.240 --> 0:22:40.560
<v Speaker 1>available throughout the United States. Headed towards two hundred million

0:22:40.600 --> 0:22:44.240
<v Speaker 1>square feet of availability of sublet. It's never occurred before,

0:22:46.040 --> 0:22:49.480
<v Speaker 1>So how do we digest that? Or you don't? You

0:22:49.560 --> 0:22:54.800
<v Speaker 1>just don't. And I think, I think, I really there's

0:22:54.960 --> 0:23:00.560
<v Speaker 1>enough supply in the marketplace in order here to mop

0:23:00.680 --> 0:23:04.439
<v Speaker 1>up off all the vacancy that's predicted. There's about a

0:23:04.480 --> 0:23:09.600
<v Speaker 1>seven year supply, so I just don't think it's going

0:23:09.680 --> 0:23:13.440
<v Speaker 1>to get back to any kind of state of equilibrium

0:23:13.480 --> 0:23:17.400
<v Speaker 1>for at least seven maybe eight years. So what does

0:23:17.440 --> 0:23:19.879
<v Speaker 1>that mean? Because I feel like I'm looking for a

0:23:19.880 --> 0:23:21.440
<v Speaker 1>story and I'm going to find it as I as

0:23:21.440 --> 0:23:25.800
<v Speaker 1>I talk with you. But I do feel like it

0:23:25.920 --> 0:23:31.080
<v Speaker 1>hasn't necessarily played out yet in the financial markets. Is

0:23:31.119 --> 0:23:38.080
<v Speaker 1>that fair? Yes? It is fair, And that's because in

0:23:37.640 --> 0:23:42.040
<v Speaker 1>the in the multi market buildings UM, most of the

0:23:42.080 --> 0:23:46.640
<v Speaker 1>buildings are distributed with seven and ten year leases, so

0:23:46.800 --> 0:23:51.560
<v Speaker 1>most of the owners can make their payments. So that's

0:23:51.600 --> 0:23:55.600
<v Speaker 1>played out. But it's not gonna last. UM, It's just

0:23:55.640 --> 0:23:59.920
<v Speaker 1>not gonna be the situation forever because at some point

0:24:00.119 --> 0:24:04.600
<v Speaker 1>is going to be a recognition of how much supply

0:24:04.720 --> 0:24:07.560
<v Speaker 1>there is and there isn't any leasing activity right now,

0:24:07.640 --> 0:24:10.800
<v Speaker 1>and in order to attract the leasing activity. Owners are

0:24:10.840 --> 0:24:14.240
<v Speaker 1>going to have to drop their race right, no other trust. Well,

0:24:14.520 --> 0:24:16.440
<v Speaker 1>here's the story I was looking for. On the Bloomberg

0:24:16.480 --> 0:24:19.680
<v Speaker 1>by Adam Tempken, the more than billion dollar market for

0:24:19.800 --> 0:24:23.720
<v Speaker 1>bonds backed by US commercial um mortgages may face glosses

0:24:23.760 --> 0:24:27.920
<v Speaker 1>even after promising COVID vaccines become widespread. Uh as key

0:24:27.920 --> 0:24:30.199
<v Speaker 1>parts of the real estate market may not return to

0:24:30.240 --> 0:24:32.639
<v Speaker 1>full strength anytime soon. We're talking about the c NBS

0:24:32.720 --> 0:24:35.399
<v Speaker 1>market because I've been kind of you know, we've all

0:24:35.440 --> 0:24:38.199
<v Speaker 1>been watching it really closely, and it feels like, you know,

0:24:38.280 --> 0:24:40.879
<v Speaker 1>knock on for Micah, which is what I'm knocking on.

0:24:41.560 --> 0:24:44.600
<v Speaker 1>It's held up. But like you say, so, when do

0:24:44.680 --> 0:24:48.960
<v Speaker 1>we start to see the problems? Um, I think you're

0:24:48.960 --> 0:24:51.520
<v Speaker 1>going to start to see the problems next year because

0:24:51.560 --> 0:24:54.879
<v Speaker 1>I don't even think they have the amount of sublet

0:24:55.000 --> 0:24:59.440
<v Speaker 1>space that's on the market today. I think potentially it

0:24:59.520 --> 0:25:02.840
<v Speaker 1>could double the next year. I mean people are recognizing.

0:25:04.400 --> 0:25:08.919
<v Speaker 1>I think building owners are, I think businesses are recognizing

0:25:08.920 --> 0:25:13.080
<v Speaker 1>that they probably have more space than they need. And

0:25:13.280 --> 0:25:18.879
<v Speaker 1>many of the standard office space users are just sitting

0:25:18.920 --> 0:25:21.000
<v Speaker 1>in a state of limbo trying to figure out how

0:25:21.119 --> 0:25:23.480
<v Speaker 1>much do I need? How much don't I need how

0:25:23.480 --> 0:25:29.120
<v Speaker 1>many people are working remotely, And whereas technology companies, which

0:25:29.160 --> 0:25:33.520
<v Speaker 1>represents the overall market, they're putting space on the market.

0:25:34.040 --> 0:25:37.200
<v Speaker 1>They're very quick to respond to this, and they're putting

0:25:37.200 --> 0:25:40.200
<v Speaker 1>a lot of space on the market. And I think

0:25:40.240 --> 0:25:46.040
<v Speaker 1>the standard UH office space users, you know, the lawyers

0:25:46.200 --> 0:25:51.879
<v Speaker 1>and the financial markets will soon start to follow. So

0:25:51.960 --> 0:25:55.600
<v Speaker 1>this becomes really story where it becomes problematic, where the

0:25:55.640 --> 0:25:59.720
<v Speaker 1>bank's story, it's going to be a story. It's just

0:26:00.119 --> 0:26:04.080
<v Speaker 1>going to be absorbed. Not great for landlords right now,

0:26:04.320 --> 0:26:09.040
<v Speaker 1>potentially some financial exposure to for investors UH, And we'll

0:26:09.080 --> 0:26:10.960
<v Speaker 1>have to see how it trickles down maybe into the

0:26:10.960 --> 0:26:14.560
<v Speaker 1>financial community meeting banks and so on. But for tenants,

0:26:15.240 --> 0:26:19.440
<v Speaker 1>they're in the driver's seat right now in an incredible way,

0:26:19.560 --> 0:26:22.479
<v Speaker 1>and what they need to do is react quickly and

0:26:22.560 --> 0:26:27.639
<v Speaker 1>find their voice in new negotiations. So, Michael, tell us

0:26:27.680 --> 0:26:30.600
<v Speaker 1>about what you have scenes. Since you work with tenants,

0:26:30.600 --> 0:26:33.000
<v Speaker 1>tell us about some of the tenants that you're working with,

0:26:33.280 --> 0:26:36.400
<v Speaker 1>and maybe what are some of the opportunities that they're

0:26:36.400 --> 0:26:39.320
<v Speaker 1>finding in this environment, especially when you talk about so

0:26:39.400 --> 0:26:41.880
<v Speaker 1>much excess supply when it comes to commercial real estate.

0:26:42.560 --> 0:26:46.840
<v Speaker 1>If a tenant is lucky enough to not be encumbered

0:26:46.840 --> 0:26:49.640
<v Speaker 1>by a lease. So I'll get back to that. They

0:26:49.680 --> 0:26:58.320
<v Speaker 1>should expect to have a discount in overall costs instead

0:26:58.359 --> 0:27:00.600
<v Speaker 1>of a ten year lease. They should be a negotiating

0:27:00.680 --> 0:27:05.399
<v Speaker 1>flexibly because a lot of their workforce is working remotely

0:27:06.640 --> 0:27:11.440
<v Speaker 1>for a three to five year lease. And um, they

0:27:11.480 --> 0:27:19.760
<v Speaker 1>should be very focused on flexible lease arrangements, UM, free rent,

0:27:20.560 --> 0:27:26.720
<v Speaker 1>construction and a drop in the face rent. Now if

0:27:26.720 --> 0:27:30.120
<v Speaker 1>a tenant, if a tenant has a lease, they should

0:27:30.119 --> 0:27:35.560
<v Speaker 1>expeditiously attempt to get rid of the space. Not even

0:27:35.600 --> 0:27:40.159
<v Speaker 1>we recommend attempting a buyout from the landlord. It's a

0:27:40.240 --> 0:27:43.320
<v Speaker 1>lot cleaner, and there are a number of landlords who

0:27:43.320 --> 0:27:47.520
<v Speaker 1>are open to those kinds of arrangements. And it's an

0:27:47.520 --> 0:27:52.680
<v Speaker 1>opportunity for a tenant to recover more than they would

0:27:52.680 --> 0:27:59.120
<v Speaker 1>on a sublet. And the owner is benefiting by not

0:27:59.280 --> 0:28:05.399
<v Speaker 1>having competeing space offered at half price in their building. Um.

0:28:05.440 --> 0:28:11.439
<v Speaker 1>But the opportunities are incredible right now for tenants. We

0:28:11.520 --> 0:28:15.399
<v Speaker 1>have formed a division within our company to expeditiously and

0:28:15.440 --> 0:28:21.400
<v Speaker 1>with dispatch work on ridding tenants of space. So this

0:28:21.520 --> 0:28:25.400
<v Speaker 1>is this is maybe a once in a lifetime opportunity well,

0:28:25.960 --> 0:28:30.480
<v Speaker 1>the conditions for owners are as bad as I've seen

0:28:31.560 --> 0:28:41.160
<v Speaker 1>since when the entire commercial market imploded just through overbuilding. Um,

0:28:41.240 --> 0:28:45.920
<v Speaker 1>it's more than a one time lifetime because we're not

0:28:46.080 --> 0:28:50.520
<v Speaker 1>dealing with just office housing. We're dealing with remote working

0:28:50.560 --> 0:28:57.920
<v Speaker 1>as well. Remote working necessitates needing less space. And as

0:28:57.960 --> 0:29:00.200
<v Speaker 1>I get back to my base case, if there's four

0:29:00.240 --> 0:29:06.040
<v Speaker 1>billion square feet of office property in the United States

0:29:07.000 --> 0:29:12.400
<v Speaker 1>and you need less space, that that means that one

0:29:12.480 --> 0:29:17.880
<v Speaker 1>point two billion square feet of space needs to get absorbed,

0:29:18.920 --> 0:29:22.000
<v Speaker 1>and we absorbed two square feet a year. So you know,

0:29:22.520 --> 0:29:25.719
<v Speaker 1>that's why it's basic math here right. This won't be

0:29:25.760 --> 0:29:29.880
<v Speaker 1>worked out for quite a while. The working from home, UM, Michael,

0:29:29.920 --> 0:29:32.360
<v Speaker 1>We've had a lot of discussions here with CEOs and

0:29:32.400 --> 0:29:34.640
<v Speaker 1>you get depending on who you talk to, you get

0:29:34.680 --> 0:29:38.680
<v Speaker 1>a different um response. Some say, Yep, it's here to stay.

0:29:38.720 --> 0:29:40.960
<v Speaker 1>You see the big tech company saying you want to

0:29:41.000 --> 0:29:43.320
<v Speaker 1>work from home, that's fine, you can do it forever.

0:29:45.160 --> 0:29:48.000
<v Speaker 1>I don't know, it's hard to say how much of

0:29:48.040 --> 0:29:52.480
<v Speaker 1>it sticks. What are your expectations here? My expectations that

0:29:52.640 --> 0:29:56.800
<v Speaker 1>it will stick. You know, our clients say that they're

0:29:56.880 --> 0:29:59.600
<v Speaker 1>just not going back to working full time out of

0:29:59.600 --> 0:30:04.160
<v Speaker 1>an office space. I actually think we're on the dawn.

0:30:04.400 --> 0:30:06.920
<v Speaker 1>I mean, for all the problems that I think commercial

0:30:07.560 --> 0:30:11.680
<v Speaker 1>owners will have, businesses are on the dawn of some

0:30:11.760 --> 0:30:17.760
<v Speaker 1>of the greatest productivity advancements that I've ever seen, because

0:30:17.800 --> 0:30:20.320
<v Speaker 1>they're able to work remotely, and they're able to work

0:30:20.360 --> 0:30:25.760
<v Speaker 1>in the office, and they're able to work virtually with

0:30:25.960 --> 0:30:29.360
<v Speaker 1>technology tools that just keep getting better and better, so

0:30:29.400 --> 0:30:32.800
<v Speaker 1>they're able to function as one unit as opposed to

0:30:33.520 --> 0:30:37.280
<v Speaker 1>borders that sometimes get created through office space. So you

0:30:37.320 --> 0:30:41.360
<v Speaker 1>have a combination sometimes of office space and remote working,

0:30:41.880 --> 0:30:46.920
<v Speaker 1>and it's fantastic. The productivity gains are amazing. So I'm

0:30:46.920 --> 0:30:51.280
<v Speaker 1>thinking about our audience smart audience, um you know, tuned

0:30:51.320 --> 0:30:55.120
<v Speaker 1>in audience, and thinking about the investment play here based

0:30:55.120 --> 0:30:57.640
<v Speaker 1>on what you're saying. And I'm wondering, you know, especially

0:30:57.680 --> 0:30:59.360
<v Speaker 1>in a you know, a year, year and a half

0:30:59.440 --> 0:31:01.720
<v Speaker 1>or so, where we been so much time our last

0:31:01.760 --> 0:31:04.800
<v Speaker 1>couple of years talking about we work and coworking companies,

0:31:05.240 --> 0:31:07.800
<v Speaker 1>what's what's the investment play. We've talked a lot about

0:31:07.800 --> 0:31:10.560
<v Speaker 1>logistics companies and warehouses. That's been a play and that's

0:31:10.560 --> 0:31:13.120
<v Speaker 1>going to be even more of a play going forward.

0:31:13.480 --> 0:31:15.120
<v Speaker 1>What do you see as the play going forward, and

0:31:15.240 --> 0:31:18.400
<v Speaker 1>just got about a minute left here. Well, online services,

0:31:18.440 --> 0:31:21.920
<v Speaker 1>anything connected with online services. So you're talking about warehouse space,

0:31:22.600 --> 0:31:27.960
<v Speaker 1>just bike space, you're talking about three PL space, you know, reworking,

0:31:28.000 --> 0:31:31.680
<v Speaker 1>supply chains. What's three pl forgive me three pls at

0:31:31.680 --> 0:31:38.760
<v Speaker 1>supply chain pl is third party providers for warehouse got

0:31:38.760 --> 0:31:42.800
<v Speaker 1>it okay? With supply chains? Uh? With with supply chain

0:31:43.600 --> 0:31:47.640
<v Speaker 1>delivery systems like fed X, d h L, they need

0:31:47.760 --> 0:31:51.680
<v Speaker 1>large amounts of space distribution center's logistics. Yeah, that is

0:31:51.720 --> 0:31:54.240
<v Speaker 1>definitely one of the pandemic winners in the commercial real

0:31:54.360 --> 0:31:58.240
<v Speaker 1>estate space. That was Michael Silver, Chairman Investian. That wraps

0:31:58.280 --> 0:32:00.280
<v Speaker 1>up the first hour of the weekend edition of Bomberg

0:32:00.320 --> 0:32:03.400
<v Speaker 1>Business Week from Bloomberg Radio. I'm Carol Masser. More ahead

0:32:03.440 --> 0:32:06.000
<v Speaker 1>in our next hour, including why the investing app robin

0:32:06.040 --> 0:32:09.320
<v Speaker 1>hood is losing thousands of traders to a China owned rival,

0:32:09.760 --> 0:32:13.280
<v Speaker 1>Plus Gotham Green's co founder and CEO on raising money

0:32:13.320 --> 0:32:16.880
<v Speaker 1>and growing the business that's coming up on Bloomberg Business Week.

0:32:17.040 --> 0:32:22.960
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:32:23.000 --> 0:32:26.560
<v Speaker 1>Masser from Bloomberg Radio. Hi on Carol mass Or. Coming

0:32:26.600 --> 0:32:28.400
<v Speaker 1>up in the second Hour of the weekend edition of

0:32:28.440 --> 0:32:31.760
<v Speaker 1>Bloomberg Business Week, Gotham Green's co founder and CEO on

0:32:31.880 --> 0:32:36.160
<v Speaker 1>his company's whirlwind year and explosive growth. Plus Kenya Hunt,

0:32:36.240 --> 0:32:38.840
<v Speaker 1>she's fashion director of Grazia UK. She's got a book

0:32:38.840 --> 0:32:41.400
<v Speaker 1>at about being a black girl, a black woman in

0:32:41.440 --> 0:32:46.080
<v Speaker 1>today's ever changing world. At j w P founder Josh Wood.

0:32:46.080 --> 0:32:49.240
<v Speaker 1>While he's used to putting on fundraisers for Madonna and others,

0:32:49.640 --> 0:32:52.240
<v Speaker 1>how he's getting it done in a virtual world. He

0:32:52.320 --> 0:32:55.200
<v Speaker 1>even brought Brad and gen back together again. Well, at

0:32:55.280 --> 0:32:58.320
<v Speaker 1>least virtually. We'll hear his story. But let's get things

0:32:58.360 --> 0:32:59.920
<v Speaker 1>going this hour with what was one of our most

0:33:00.080 --> 0:33:02.640
<v Speaker 1>read stories on the Bloomberg this week. It's about the

0:33:02.680 --> 0:33:04.680
<v Speaker 1>app that has been one of the big stories in

0:33:04.800 --> 0:33:07.640
<v Speaker 1>our markets universe this year. We're talking about robin Hood

0:33:07.960 --> 0:33:11.240
<v Speaker 1>and how it's losing thousands of traders to arrival out

0:33:11.240 --> 0:33:14.800
<v Speaker 1>of China. Bloomberg Quicktake anchor Tim Stenovic and I got

0:33:14.800 --> 0:33:17.400
<v Speaker 1>more on this story reported for Bloomberg Business Week by

0:33:17.440 --> 0:33:21.120
<v Speaker 1>Annie massa Bloomberg News investing reporter who joined us along

0:33:21.160 --> 0:33:23.680
<v Speaker 1>with Bloomberg Business Week editor Joe Weber. You know it's

0:33:23.720 --> 0:33:26.800
<v Speaker 1>one of these um um sort of stories that I

0:33:26.880 --> 0:33:29.400
<v Speaker 1>kind of love, where you know, robin Hood has been

0:33:29.880 --> 0:33:34.360
<v Speaker 1>uh you know, basically just a phenomenon during the pandemic,

0:33:34.920 --> 0:33:38.560
<v Speaker 1>and along comes uh, you know, like an upstart that's

0:33:38.880 --> 0:33:41.719
<v Speaker 1>kind of got its own, uh, its own kind of

0:33:41.760 --> 0:33:44.680
<v Speaker 1>way of doing things that's been you know, different than

0:33:44.760 --> 0:33:47.120
<v Speaker 1>robin Hood, which also had its own way of doing things.

0:33:47.120 --> 0:33:49.920
<v Speaker 1>So it's almost like they're getting schooled a little bit

0:33:49.920 --> 0:33:53.280
<v Speaker 1>in their own game. And as Any is about to

0:33:53.920 --> 0:33:57.680
<v Speaker 1>tell us, they've done it by actually going the opposite

0:33:57.920 --> 0:34:00.400
<v Speaker 1>way of robin Hood. Where robin Hood made every very

0:34:00.400 --> 0:34:05.960
<v Speaker 1>streamlined and almost uh stripped down and bare bones, they've

0:34:05.960 --> 0:34:09.640
<v Speaker 1>actually flooded it with more information rather than less. Anie.

0:34:09.680 --> 0:34:13.719
<v Speaker 1>Why why does that seem to be working so far? Yeah,

0:34:13.760 --> 0:34:16.960
<v Speaker 1>that's exactly right. You have this kind of difference between

0:34:17.080 --> 0:34:19.600
<v Speaker 1>on on one end of the spectrum, you have robin Hood,

0:34:19.760 --> 0:34:23.160
<v Speaker 1>which is just for a complete entry level trader, very simple,

0:34:23.360 --> 0:34:26.680
<v Speaker 1>very clean graphics, and you know, if you think the

0:34:26.680 --> 0:34:29.200
<v Speaker 1>way other end of the spectrum might be like an

0:34:29.200 --> 0:34:33.440
<v Speaker 1>interactive brokers with more sophisticated analysis in real time data.

0:34:33.920 --> 0:34:36.640
<v Speaker 1>We both sit a little bit in between those two,

0:34:37.000 --> 0:34:40.960
<v Speaker 1>and it's trying to reach out the same kinds of

0:34:41.239 --> 0:34:46.000
<v Speaker 1>users that robin Hood is after, the younger kinds of demographic,

0:34:46.360 --> 0:34:50.240
<v Speaker 1>the more social oriented types of traders, but it's doing

0:34:50.239 --> 0:34:54.080
<v Speaker 1>it in a way where the format is slightly more sophisticated,

0:34:54.120 --> 0:34:56.600
<v Speaker 1>slightly more information than you're getting when you log into

0:34:56.600 --> 0:35:00.359
<v Speaker 1>a robin Hood account. Yeah. Any I'm curious too about this,

0:35:00.360 --> 0:35:03.960
<v Speaker 1>this idea of this being a Chinese company because think

0:35:03.960 --> 0:35:07.160
<v Speaker 1>about TikTok and the problems that TikTok has had with

0:35:07.280 --> 0:35:11.359
<v Speaker 1>the US government. I mean, financial services are regulated so

0:35:11.480 --> 0:35:13.919
<v Speaker 1>much more it's going to work, yeah, than a social

0:35:13.960 --> 0:35:15.680
<v Speaker 1>media company, So so how are they going to pull

0:35:15.719 --> 0:35:19.359
<v Speaker 1>this off with sciphius. You're exactly right, and I think

0:35:19.440 --> 0:35:23.000
<v Speaker 1>TikTok is a very high profile example. But we've really

0:35:23.160 --> 0:35:26.480
<v Speaker 1>seen how the tensions between the U S and China

0:35:26.600 --> 0:35:31.080
<v Speaker 1>and the trade war and just this rising geopolitical tension

0:35:31.160 --> 0:35:35.200
<v Speaker 1>between the two countries has been affecting the business world

0:35:35.239 --> 0:35:39.480
<v Speaker 1>and really creeping into finances as well. So we mentioned

0:35:39.480 --> 0:35:42.200
<v Speaker 1>in the story how we've already seen, you know, the

0:35:42.200 --> 0:35:45.920
<v Speaker 1>Trump administration kind of thinking about possibly placing restrictions on

0:35:46.000 --> 0:35:50.600
<v Speaker 1>Chinese payment platforms or threatening to kick companies from China

0:35:50.640 --> 0:35:53.640
<v Speaker 1>off of the US exchanges. So for now, we Bill

0:35:53.680 --> 0:35:55.759
<v Speaker 1>have not been caught up in that fray, but it

0:35:55.920 --> 0:35:59.680
<v Speaker 1>certainly could be an issue for a company like this

0:36:00.000 --> 0:36:04.120
<v Speaker 1>down the line. So any what what more do we

0:36:04.200 --> 0:36:07.040
<v Speaker 1>know about uh we bill in terms of like how

0:36:07.040 --> 0:36:09.359
<v Speaker 1>many how many users are on the platform, what kind

0:36:09.360 --> 0:36:11.880
<v Speaker 1>of growth are we seeing here? We mentioned that you know,

0:36:11.920 --> 0:36:14.960
<v Speaker 1>it's it's peeling triggers away from robin Hood, but like

0:36:15.000 --> 0:36:17.319
<v Speaker 1>how big of an opportunity does does we both think

0:36:17.320 --> 0:36:20.960
<v Speaker 1>it sees here? That's right, So we both still smaller

0:36:20.960 --> 0:36:23.680
<v Speaker 1>than robin Hood, but they've been growing staff. They've grown

0:36:23.800 --> 0:36:27.160
<v Speaker 1>their client based by about tenfolds this year, so they

0:36:27.160 --> 0:36:30.560
<v Speaker 1>have about two million customers now. Now that compares to

0:36:30.680 --> 0:36:34.120
<v Speaker 1>robin Hood that has more than thirteen million customers. And

0:36:34.160 --> 0:36:36.839
<v Speaker 1>they've been going completely getting busters in terms of news

0:36:36.880 --> 0:36:40.560
<v Speaker 1>sign ups this year. But still for a newer company

0:36:40.600 --> 0:36:44.399
<v Speaker 1>without as much name brand recognition broadly speaking as robin Hood,

0:36:44.719 --> 0:36:49.160
<v Speaker 1>that is a significant user base. And and talk to

0:36:49.160 --> 0:36:51.399
<v Speaker 1>more about talk to us more about the stealth mode,

0:36:51.400 --> 0:36:53.680
<v Speaker 1>because I thought that was a really curious thing, like

0:36:54.280 --> 0:36:58.319
<v Speaker 1>they've really just cloaked their operation. They do have an

0:36:58.320 --> 0:37:02.520
<v Speaker 1>office in downtown New York in right off Wall Street.

0:37:02.719 --> 0:37:06.399
<v Speaker 1>But but why run so quietly? A lot of people

0:37:06.480 --> 0:37:08.040
<v Speaker 1>who are listening this might be hearing about it for

0:37:08.040 --> 0:37:11.520
<v Speaker 1>the first time. That's right. So they haven't done any

0:37:11.640 --> 0:37:16.560
<v Speaker 1>big kind of ad campaign or or advertised really aggressively.

0:37:16.640 --> 0:37:18.880
<v Speaker 1>And we were talking to the us CEO who said,

0:37:19.080 --> 0:37:21.600
<v Speaker 1>we're trying to stay under the radar a little bit

0:37:21.640 --> 0:37:26.799
<v Speaker 1>for now and grow without making a huge splash. It's

0:37:26.840 --> 0:37:29.520
<v Speaker 1>a it's still a very competitive space, and we Bill

0:37:29.600 --> 0:37:32.319
<v Speaker 1>has been fortunate enough to pick up some of the

0:37:32.400 --> 0:37:35.560
<v Speaker 1>customers that have been frustrated by robin Hood who seek

0:37:35.600 --> 0:37:38.320
<v Speaker 1>out other options and then they kind of come across

0:37:38.400 --> 0:37:40.680
<v Speaker 1>wee Ball and say, hey, I might like to try

0:37:40.680 --> 0:37:44.200
<v Speaker 1>and open a brokerage account there um instead about robin Hood,

0:37:44.360 --> 0:37:46.759
<v Speaker 1>either because they're frustrated with the service at robin Hood

0:37:46.800 --> 0:37:49.200
<v Speaker 1>or because they want to like level up their account

0:37:49.239 --> 0:37:51.279
<v Speaker 1>a little bit. So I just think just because they

0:37:51.280 --> 0:37:52.960
<v Speaker 1>have a customer service line, they're going to be like,

0:37:53.280 --> 0:37:56.360
<v Speaker 1>you know, way ahead of robin Hood. Um, Andy, so

0:37:56.560 --> 0:37:59.720
<v Speaker 1>tell us about I mean, is money coming in investor

0:38:00.000 --> 0:38:03.840
<v Speaker 1>any what's their plan here? That's right, So that you're

0:38:03.880 --> 0:38:07.839
<v Speaker 1>on the brink of raising another fundraising round, um, they

0:38:07.960 --> 0:38:11.560
<v Speaker 1>expect to raise about a hundred million dollars for evaluation

0:38:11.719 --> 0:38:14.239
<v Speaker 1>of possibly over a billion dollars, So that would put

0:38:14.239 --> 0:38:19.720
<v Speaker 1>them in unicorn status territory. Uh So they are trying

0:38:19.760 --> 0:38:23.400
<v Speaker 1>to attract investors at this moment. They've grown so much

0:38:23.560 --> 0:38:26.560
<v Speaker 1>in the public imagination, but they've also had some really

0:38:26.640 --> 0:38:30.280
<v Speaker 1>high profile lapses. So they had an outage that lasted

0:38:30.320 --> 0:38:33.120
<v Speaker 1>more than a day in March. They've had an issue

0:38:33.200 --> 0:38:36.640
<v Speaker 1>with hacking of some accounts that we reported on earlier

0:38:36.680 --> 0:38:40.200
<v Speaker 1>this fall. And each time you've seen users go online

0:38:40.360 --> 0:38:43.760
<v Speaker 1>vent their frustration, and some of them have even threatened

0:38:43.800 --> 0:38:46.160
<v Speaker 1>to leave and seek out other kinds of brokerage. Of

0:38:46.560 --> 0:38:49.799
<v Speaker 1>the financial and investing world continues to be disrupted. And

0:38:49.880 --> 0:38:52.320
<v Speaker 1>that in a week where JP Morgan Chase CEO Jamie

0:38:52.320 --> 0:38:55.040
<v Speaker 1>Diamond said that Google's move into banking made it a

0:38:55.120 --> 0:38:58.560
<v Speaker 1>real competitor. Again. That was Annie mossa Bloomberg News investing

0:38:58.600 --> 0:39:01.800
<v Speaker 1>reporter and Bloomberg Business Week editor Joe Weber joining Bloomberg

0:39:01.840 --> 0:39:05.040
<v Speaker 1>Quick Take anchor Tim Stenovik. M me coming up how

0:39:05.080 --> 0:39:08.000
<v Speaker 1>we invest changing, so too is how we farm? More

0:39:08.040 --> 0:39:09.840
<v Speaker 1>on that when we catch up with the Gotham Green's

0:39:09.880 --> 0:39:13.120
<v Speaker 1>co founder and CEO, You're listening to Bloomberg Business Week.

0:39:13.280 --> 0:39:20.440
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Gerrol

0:39:20.440 --> 0:39:24.239
<v Speaker 1>Masser from Bloomberg Radio. This week, the indoor agriculture and

0:39:24.280 --> 0:39:27.120
<v Speaker 1>tech company Gotham Green's announced a new equity and debt

0:39:27.160 --> 0:39:29.920
<v Speaker 1>capital raise of eighty seven million dollars. That money to

0:39:29.960 --> 0:39:33.160
<v Speaker 1>be used to decentralized food production and bring more fresh

0:39:33.200 --> 0:39:36.000
<v Speaker 1>foods to people across the United States. Well. One of

0:39:36.040 --> 0:39:38.080
<v Speaker 1>the highlights this week was an interview we did with

0:39:38.120 --> 0:39:41.520
<v Speaker 1>Farage Pury, his co founder and CEO of Gotham Green's.

0:39:41.800 --> 0:39:44.200
<v Speaker 1>We began though on what a year it has been

0:39:44.239 --> 0:39:47.120
<v Speaker 1>for them, an essential business that has stayed open. It's

0:39:47.160 --> 0:39:49.759
<v Speaker 1>been a whirlwind year, no doubt, as it has been

0:39:49.800 --> 0:39:53.399
<v Speaker 1>for many many people, if not everybody, but doing well.

0:39:53.560 --> 0:39:57.759
<v Speaker 1>Keeping healthy, keeping keeping our staff, our team members around

0:39:57.800 --> 0:40:00.680
<v Speaker 1>the country, almost four hundred of them healthy and space

0:40:00.760 --> 0:40:03.600
<v Speaker 1>has been really our top priority, and we've been able

0:40:03.640 --> 0:40:06.239
<v Speaker 1>to keep our business fully operational, and for that I

0:40:06.280 --> 0:40:08.920
<v Speaker 1>am extremely grateful. We are fortunate to be in the

0:40:08.960 --> 0:40:13.600
<v Speaker 1>food system. We are fortunate to be UM considered essential employees,

0:40:13.640 --> 0:40:16.520
<v Speaker 1>and we work hard to keep our supermarket customers fresh

0:40:16.600 --> 0:40:20.239
<v Speaker 1>with stock, healthy, fresh produce. What was the toughest part

0:40:20.280 --> 0:40:25.880
<v Speaker 1>of staying fully operational during the pandemic. So look, we

0:40:25.880 --> 0:40:28.680
<v Speaker 1>we saw the writing on the wall. Our team put

0:40:28.680 --> 0:40:32.600
<v Speaker 1>a crisis management plan into place in early February, so

0:40:32.640 --> 0:40:35.680
<v Speaker 1>we worked really hard to secure our supply chain, work

0:40:35.719 --> 0:40:38.400
<v Speaker 1>on shifting our shift schedules around so we could enforce

0:40:38.400 --> 0:40:40.960
<v Speaker 1>more social distancing, and and even sort of got on

0:40:40.960 --> 0:40:43.319
<v Speaker 1>the temperature checks and things a little bit early on.

0:40:43.360 --> 0:40:45.400
<v Speaker 1>So I feel incredibly fortunate that we were able to

0:40:45.440 --> 0:40:47.880
<v Speaker 1>do that, and we've certainly had to modify how we

0:40:47.960 --> 0:40:52.520
<v Speaker 1>run our facilities. But very early on god confirmation from

0:40:52.560 --> 0:40:55.120
<v Speaker 1>the federal government um that that we would in fact

0:40:55.160 --> 0:40:58.560
<v Speaker 1>be considered an essential industry, So we informed our employees

0:40:58.560 --> 0:41:02.360
<v Speaker 1>that we could stay operational. And literally the day that

0:41:02.440 --> 0:41:07.040
<v Speaker 1>the pandemic was declared, we received a surge in in

0:41:07.160 --> 0:41:10.759
<v Speaker 1>request from our supermarket customers to run extra trucks on

0:41:10.800 --> 0:41:13.600
<v Speaker 1>the road and deliver more product, uh, you know, since

0:41:13.600 --> 0:41:15.799
<v Speaker 1>there was such a run on grocery store. So it

0:41:15.880 --> 0:41:20.520
<v Speaker 1>really provided us with an opportunity to really improve our

0:41:20.560 --> 0:41:22.920
<v Speaker 1>value proposition and the supply chain. You know, the supply

0:41:23.000 --> 0:41:26.600
<v Speaker 1>chain is so reliant on California, the centralized production there,

0:41:26.960 --> 0:41:30.279
<v Speaker 1>and we were able to really serve our customers. Well, yeah,

0:41:30.360 --> 0:41:32.520
<v Speaker 1>that's pretty remarkable because you know it's all been about

0:41:32.520 --> 0:41:35.680
<v Speaker 1>supply chains. What what about what you learned during the pandemic,

0:41:36.560 --> 0:41:38.719
<v Speaker 1>especially with this new you know, debt and cap, you

0:41:38.760 --> 0:41:42.040
<v Speaker 1>know equity rays. I do wonder about are there strategies

0:41:42.040 --> 0:41:44.960
<v Speaker 1>that you were thinking about implementing And I've seen you know,

0:41:45.120 --> 0:41:48.440
<v Speaker 1>your greenhouses out there in Brooklyn. I mean, it's pretty remarkable.

0:41:48.440 --> 0:41:51.560
<v Speaker 1>It's very high tech, But there were strategies verage that

0:41:51.600 --> 0:41:53.839
<v Speaker 1>you were thinking about putting in place, but taking your time,

0:41:53.840 --> 0:41:55.440
<v Speaker 1>and all of a sudden you're like, Okay, we're all

0:41:55.480 --> 0:41:59.879
<v Speaker 1>in on this because speaking big growth strategy and plan

0:42:00.000 --> 0:42:03.400
<v Speaker 1>and was already well in the works even prior to COVID.

0:42:03.600 --> 0:42:08.280
<v Speaker 1>So in we almost doubled our capacity with new greenhouse

0:42:08.280 --> 0:42:14.520
<v Speaker 1>facilities in Illinois, Maryland, Rhode Island, and Colorado. So we

0:42:14.520 --> 0:42:17.399
<v Speaker 1>were able to really ramp up those facilities this year

0:42:17.480 --> 0:42:19.840
<v Speaker 1>and double our growth year on year. And we already

0:42:19.840 --> 0:42:23.200
<v Speaker 1>had a plan into place um to expand further further

0:42:23.239 --> 0:42:28.600
<v Speaker 1>geographic market expansion within the US two. So this funding

0:42:28.640 --> 0:42:31.240
<v Speaker 1>is going to enable us to do that while continuing

0:42:31.280 --> 0:42:34.759
<v Speaker 1>to build operational capacity and just build our brand and

0:42:35.120 --> 0:42:37.600
<v Speaker 1>continue to be a leader in this in this segment,

0:42:37.640 --> 0:42:39.520
<v Speaker 1>in this category. To be fair, did you have to

0:42:39.520 --> 0:42:41.840
<v Speaker 1>put some plans on hold because you were just making

0:42:41.880 --> 0:42:44.759
<v Speaker 1>sure that your employees were, say, if your teams were safe,

0:42:44.800 --> 0:42:46.760
<v Speaker 1>and that you were meeting all of that increased demand

0:42:46.800 --> 0:42:51.400
<v Speaker 1>by your supermarket customers. Certainly, we for for for a

0:42:51.440 --> 0:42:53.520
<v Speaker 1>couple of months there in the spring, we were just

0:42:53.560 --> 0:42:57.960
<v Speaker 1>focused on exactly that and didn't focus as much on

0:42:57.960 --> 0:43:00.759
<v Speaker 1>on sort of the new site development and and acquisition.

0:43:00.840 --> 0:43:02.640
<v Speaker 1>So we certainly held our breath for a little bit.

0:43:02.680 --> 0:43:05.719
<v Speaker 1>But then as as things stabilized a little bit in

0:43:05.719 --> 0:43:09.560
<v Speaker 1>the summer, we um we we double down on those efforts.

0:43:09.680 --> 0:43:12.879
<v Speaker 1>It really sounds like you guys have really been kind

0:43:12.880 --> 0:43:15.160
<v Speaker 1>of in warp speed, if you will, so, tell me

0:43:15.440 --> 0:43:19.640
<v Speaker 1>about the visibility you feel like you have in and

0:43:19.680 --> 0:43:22.000
<v Speaker 1>how you see the year playing out as a as

0:43:22.000 --> 0:43:25.000
<v Speaker 1>a CEO of someone who's running a company. How confident

0:43:25.040 --> 0:43:29.239
<v Speaker 1>do you feel about the outlook given this sector that

0:43:29.280 --> 0:43:32.840
<v Speaker 1>we're in, which is fresh food production. I think the

0:43:32.920 --> 0:43:36.040
<v Speaker 1>outlook looks bright. I think the future is right for

0:43:36.080 --> 0:43:38.600
<v Speaker 1>our company, but also for our sector as a whole.

0:43:38.880 --> 0:43:41.640
<v Speaker 1>I think the pandemic has really revealed a lot of

0:43:43.160 --> 0:43:46.600
<v Speaker 1>should I say, sort of risks in the supply chain, right,

0:43:46.719 --> 0:43:51.440
<v Speaker 1>and our entire model is built upon decentralizing the supply

0:43:51.520 --> 0:43:54.600
<v Speaker 1>chain of highly perishable fresh produce and growing it in

0:43:54.680 --> 0:44:00.520
<v Speaker 1>closer proximity to large supermarket retailers and institutional food service operators.

0:44:00.520 --> 0:44:02.840
<v Speaker 1>So I think from the B two B side, the

0:44:02.960 --> 0:44:05.640
<v Speaker 1>outlook is strong. You know, there's a lot of headwinds

0:44:05.640 --> 0:44:09.320
<v Speaker 1>in the incumbent supply chain, whether it's water related issues

0:44:09.400 --> 0:44:14.200
<v Speaker 1>out west, whether it's climate related issues, the wildfires, farm

0:44:14.280 --> 0:44:17.880
<v Speaker 1>labor issues. So I really do think that more and

0:44:17.960 --> 0:44:20.640
<v Speaker 1>more fresh produce is going to be grown indoors. And

0:44:20.680 --> 0:44:23.920
<v Speaker 1>then I think from the consumer standpoint, consumers are cooking

0:44:23.960 --> 0:44:26.840
<v Speaker 1>at home a lot more. Although are obviously all of

0:44:26.880 --> 0:44:29.160
<v Speaker 1>us are anxious to get back into restaurants and being

0:44:29.160 --> 0:44:31.680
<v Speaker 1>out again, people are looking more at home and they

0:44:31.680 --> 0:44:34.560
<v Speaker 1>want better quality ingredients, and they care more about where

0:44:34.560 --> 0:44:37.440
<v Speaker 1>their produce is grown and is it hygienic, is it clean?

0:44:37.600 --> 0:44:41.880
<v Speaker 1>Is it um sustainably grown? So I do think on balance,

0:44:41.960 --> 0:44:44.839
<v Speaker 1>the prospects are certainly very promising. Listen, I think that's

0:44:44.840 --> 0:44:47.480
<v Speaker 1>a really important aspect of its sustainability. I mean, talking

0:44:47.520 --> 0:44:50.719
<v Speaker 1>with a lot of senior executives people running companies. I mean,

0:44:50.719 --> 0:44:53.879
<v Speaker 1>this is what consumers want, this is what brands need

0:44:53.960 --> 0:44:55.960
<v Speaker 1>to stand for. And I do think AGG is one

0:44:55.960 --> 0:44:58.000
<v Speaker 1>of those areas when we talk about the climate and

0:44:58.080 --> 0:45:02.520
<v Speaker 1>water usage, that's a big deal and I'm curious you

0:45:02.560 --> 0:45:05.200
<v Speaker 1>know what you're seeing in that area and and the

0:45:05.280 --> 0:45:09.080
<v Speaker 1>role that Gotham Green's can play and all of that. Absolutely.

0:45:09.080 --> 0:45:12.520
<v Speaker 1>I mean, agriculture, like you're alluding too, is a huge

0:45:12.560 --> 0:45:16.040
<v Speaker 1>consumer of natural resources, right, So it's the largest consumer

0:45:16.080 --> 0:45:18.719
<v Speaker 1>of land on the planet. It's the largest consumer of

0:45:18.719 --> 0:45:21.880
<v Speaker 1>fresh water in the planet, so around seventy of fresh

0:45:21.880 --> 0:45:25.600
<v Speaker 1>water withdrawals go toward agriculture and farming. Um It's the

0:45:25.680 --> 0:45:29.920
<v Speaker 1>largest cause of global water pollution. It contributes of global

0:45:29.960 --> 0:45:31.839
<v Speaker 1>carbon emissions. You know, the list goes on. So we're

0:45:31.840 --> 0:45:34.800
<v Speaker 1>really serious about sustainability and climate change, we need to

0:45:34.840 --> 0:45:37.960
<v Speaker 1>be looking at AGG. And we're seeing a lot of innovation.

0:45:37.960 --> 0:45:40.719
<v Speaker 1>We're seeing a lot of investment in research and development

0:45:40.760 --> 0:45:43.440
<v Speaker 1>all throughout the AGG supply chain, from the tech side

0:45:43.440 --> 0:45:47.080
<v Speaker 1>to the distribution side, to actual farming techniques, the use

0:45:47.080 --> 0:45:49.600
<v Speaker 1>of big data. So we play a role within that

0:45:49.680 --> 0:45:53.120
<v Speaker 1>and our form of farming specifically, which is broadly known

0:45:53.160 --> 0:45:57.479
<v Speaker 1>as controlled environment agriculture allows us to farm using land

0:45:57.520 --> 0:45:59.520
<v Speaker 1>a lot more efficiently. So what we can grow in

0:45:59.640 --> 0:46:03.040
<v Speaker 1>one acre would require thirty acres out in the field, right,

0:46:03.080 --> 0:46:06.600
<v Speaker 1>So we're much more land efficient, we use less water

0:46:06.680 --> 0:46:09.920
<v Speaker 1>than conventional farming, and by growing the product in much

0:46:09.960 --> 0:46:13.600
<v Speaker 1>closer proximity to the marketplace, we don't have to shift

0:46:13.680 --> 0:46:16.839
<v Speaker 1>the product you know, great distances, so there's less sort

0:46:16.840 --> 0:46:19.759
<v Speaker 1>of fuel consumption and associated emissions as well as less

0:46:19.760 --> 0:46:22.959
<v Speaker 1>waste um. Less fresh produce gets thrown away this way.

0:46:23.000 --> 0:46:25.240
<v Speaker 1>So yeah, I mean, look, we're not sort of saving

0:46:25.280 --> 0:46:28.920
<v Speaker 1>the entire agricultural system by any means, but I definitely

0:46:28.920 --> 0:46:31.600
<v Speaker 1>think we're playing a role in in consumers are increasingly

0:46:31.640 --> 0:46:36.040
<v Speaker 1>interested and want to spend their dollars with companies that

0:46:36.040 --> 0:46:39.319
<v Speaker 1>that are rooted in those kinds of values. People wanted

0:46:39.320 --> 0:46:41.560
<v Speaker 1>to spend their money with companies rooted in certain values.

0:46:41.600 --> 0:46:43.239
<v Speaker 1>That is so much behind the rise in E s

0:46:43.280 --> 0:46:47.720
<v Speaker 1>G investing, as investors align themselves with companies with similar values.

0:46:47.960 --> 0:46:50.520
<v Speaker 1>That again was Varage Puri, co founder and CEO of

0:46:50.600 --> 0:46:53.600
<v Speaker 1>Gotham Green's coming up Can You Hunt Fashion, Director of

0:46:53.640 --> 0:46:57.920
<v Speaker 1>Grazia UK on her book Girl, Girl Girl on Womanhood

0:46:57.920 --> 0:47:00.600
<v Speaker 1>and Belonging in the Age of Black Girl Match. You're

0:47:00.600 --> 0:47:05.000
<v Speaker 1>listening to Bloomberg Business Week. This is Bloomberg. This is

0:47:05.000 --> 0:47:09.200
<v Speaker 1>Bloomberg Business Week with Garrol Mazer from Bloomberg Radio. We're

0:47:09.200 --> 0:47:11.720
<v Speaker 1>breaking some of our favorite interviews, some of this week's

0:47:11.760 --> 0:47:15.040
<v Speaker 1>highlights on our daily radio show and podcast. That included

0:47:15.120 --> 0:47:18.960
<v Speaker 1>Kenya Hunt, fashion director of Grazia UK. She's a fashion

0:47:19.000 --> 0:47:21.000
<v Speaker 1>insider who has spent years working for some of the

0:47:21.040 --> 0:47:23.920
<v Speaker 1>media world's most influential women's titles on both sides of

0:47:23.920 --> 0:47:26.919
<v Speaker 1>the Atlantic. We're talking about l Jane and Moore. She's

0:47:26.920 --> 0:47:30.160
<v Speaker 1>got a book at It's entitled Girl, Girl Girl, Different

0:47:30.239 --> 0:47:34.000
<v Speaker 1>Spellings on Womanhood and Belonging the Age of Black Girl Magic.

0:47:34.400 --> 0:47:37.480
<v Speaker 1>Like many of our conversations, we began with how her

0:47:37.520 --> 0:47:42.279
<v Speaker 1>world has been impacted by the virus. The title um

0:47:42.360 --> 0:47:46.160
<v Speaker 1>so girl. You know I used the phonetic spellings of girl,

0:47:46.760 --> 0:47:50.440
<v Speaker 1>three of them in particular, and on the cover of

0:47:50.440 --> 0:47:52.640
<v Speaker 1>the British version of the book, I believe I use

0:47:53.480 --> 0:47:57.920
<v Speaker 1>four or five and it's a word that you know,

0:47:58.520 --> 0:48:00.200
<v Speaker 1>you know. I write about how it's through of a

0:48:00.239 --> 0:48:03.680
<v Speaker 1>love language between black women. You know, it has real

0:48:03.760 --> 0:48:06.279
<v Speaker 1>meanings in my life. Personally, I use it a great

0:48:06.320 --> 0:48:09.680
<v Speaker 1>deal when I'm when I'm speaking with my girlfriends, with

0:48:09.760 --> 0:48:13.680
<v Speaker 1>my family members, um, sometimes with colleagues, like close colleagues

0:48:13.680 --> 0:48:17.680
<v Speaker 1>who become dear friends. But you know, most importantly that

0:48:18.560 --> 0:48:20.759
<v Speaker 1>it has a multitude of meetings. You know, it can

0:48:20.800 --> 0:48:25.239
<v Speaker 1>be a greeting, It can be an admonishment. Um, it

0:48:25.280 --> 0:48:27.640
<v Speaker 1>can it can meet a number of things depending on

0:48:27.680 --> 0:48:30.839
<v Speaker 1>the context, how you use it, who you're who you're with,

0:48:31.520 --> 0:48:34.319
<v Speaker 1>and um and so. And then the you know on

0:48:34.400 --> 0:48:36.760
<v Speaker 1>womanhood and belonging in the age of Black girl magic

0:48:36.800 --> 0:48:42.719
<v Speaker 1>really speaks to my my exploration of you know, black

0:48:42.760 --> 0:48:45.239
<v Speaker 1>womanhood as I know it personally, you know, as an

0:48:45.239 --> 0:48:48.560
<v Speaker 1>American expat living abroad in the UK, and um, as

0:48:48.600 --> 0:48:51.320
<v Speaker 1>I've come to understand it, you know, as a result

0:48:51.360 --> 0:48:53.200
<v Speaker 1>of you know, having lived away from home from the

0:48:53.200 --> 0:48:56.320
<v Speaker 1>States for the past eleven years and being a part

0:48:56.400 --> 0:48:59.600
<v Speaker 1>of a network of a you know incredible women really

0:48:59.600 --> 0:49:04.480
<v Speaker 1>who are network. Die is quite beat and so you know,

0:49:05.320 --> 0:49:10.319
<v Speaker 1>my understanding of my myself, you know, as a black

0:49:10.360 --> 0:49:13.080
<v Speaker 1>woman who involved is a result of this experience. Well,

0:49:13.080 --> 0:49:15.640
<v Speaker 1>and if I look over the essays, um, you know,

0:49:15.840 --> 0:49:18.440
<v Speaker 1>they deal with the movie The Black Panther. They deal

0:49:18.480 --> 0:49:21.080
<v Speaker 1>with the Duke and Duchess of Sussex and their decision

0:49:21.120 --> 0:49:25.720
<v Speaker 1>to step down, and the connection with the white supremacist

0:49:25.920 --> 0:49:28.880
<v Speaker 1>rally in Virginia. What the connections were, you know? And

0:49:28.920 --> 0:49:30.640
<v Speaker 1>then you talk about and I know you said and

0:49:30.680 --> 0:49:32.640
<v Speaker 1>I really respect what you said that you don't always

0:49:32.680 --> 0:49:37.000
<v Speaker 1>want to center on a narrative of pain. But I

0:49:37.040 --> 0:49:40.319
<v Speaker 1>do think about the essay that is entitled the front Row,

0:49:40.840 --> 0:49:42.919
<v Speaker 1>and you do talk about being, you know, a black

0:49:42.960 --> 0:49:46.600
<v Speaker 1>woman in the world of fashion, uh and sitting in

0:49:46.640 --> 0:49:49.440
<v Speaker 1>the front row during fashion shows, and how you were

0:49:49.480 --> 0:49:53.320
<v Speaker 1>often you know, the only black woman there. Um and

0:49:53.320 --> 0:49:55.600
<v Speaker 1>and I just, you know, I think we need to

0:49:55.600 --> 0:49:57.920
<v Speaker 1>have a better understanding of kind of what that's like

0:49:58.000 --> 0:50:00.680
<v Speaker 1>and how do we change the world signific frequently so

0:50:01.200 --> 0:50:03.919
<v Speaker 1>it is more diverse than I am. Curious about your

0:50:03.960 --> 0:50:11.600
<v Speaker 1>thoughts on that. Yes, well, you know I think that, um. Well,

0:50:11.800 --> 0:50:15.440
<v Speaker 1>you know, this year has been quite uh an interesting

0:50:15.480 --> 0:50:21.040
<v Speaker 1>one because we've seen people engaging with conversation around race

0:50:21.280 --> 0:50:26.319
<v Speaker 1>and racism and privilege and in ways that we've never

0:50:26.320 --> 0:50:29.920
<v Speaker 1>seen before really, and it's been happening on a global scale.

0:50:30.440 --> 0:50:33.680
<v Speaker 1>And you know, that was happening, you know, as the

0:50:33.719 --> 0:50:38.000
<v Speaker 1>Black Lives Matter movement was really gaining steam following you know,

0:50:38.160 --> 0:50:41.520
<v Speaker 1>the tragic deaths George Flood and Brianna Taylor and the

0:50:41.560 --> 0:50:46.440
<v Speaker 1>list goes on. I think those conversations are vital. You know,

0:50:46.520 --> 0:50:50.400
<v Speaker 1>the work of engaging in them. He has very clearly

0:50:50.400 --> 0:50:53.759
<v Speaker 1>been exhausting for for black people. I can mean, I

0:50:53.840 --> 0:50:55.680
<v Speaker 1>speak for myself. I don't I don't like to speak

0:50:55.680 --> 0:51:00.279
<v Speaker 1>for you know, entires speak for my personal experience that

0:51:00.400 --> 0:51:03.000
<v Speaker 1>has been that's exhausting. But I think there's you know,

0:51:03.040 --> 0:51:05.239
<v Speaker 1>the conversations that I've been taking place this year have

0:51:05.320 --> 0:51:08.200
<v Speaker 1>been really vital because I do since that there's a

0:51:08.320 --> 0:51:11.440
<v Speaker 1>real shift happening. Um And I think black women have

0:51:11.520 --> 0:51:15.600
<v Speaker 1>been you know, a driving mechanism in that. Um you know,

0:51:15.719 --> 0:51:18.160
<v Speaker 1>seeing how it was the work of black women that

0:51:18.280 --> 0:51:21.080
<v Speaker 1>essentially put Joe Biden and Kamala Harris in an office

0:51:21.160 --> 0:51:24.239
<v Speaker 1>for example, or the fact that you know, black women

0:51:24.280 --> 0:51:27.400
<v Speaker 1>have really been driving this what is effectively the largest

0:51:27.680 --> 0:51:32.040
<v Speaker 1>civil rights movement in history. UM And and so I think,

0:51:32.600 --> 0:51:35.800
<v Speaker 1>you know, all of these conversations that are happening are

0:51:35.840 --> 0:51:38.520
<v Speaker 1>you know, incredibly important in terms of driving change. But

0:51:38.600 --> 0:51:42.200
<v Speaker 1>also it becomes about changing our behavior as well. Um,

0:51:42.239 --> 0:51:44.120
<v Speaker 1>you know, I can speak to fashion because that's the

0:51:44.160 --> 0:51:47.680
<v Speaker 1>industry that I've worked in. You know, diversity within fashion

0:51:47.719 --> 0:51:50.560
<v Speaker 1>has been a talking point probably my entire time that

0:51:50.600 --> 0:51:53.520
<v Speaker 1>I've been working, my entire adult working life. And for

0:51:53.600 --> 0:51:55.880
<v Speaker 1>the longest, it was just that sort of thing, you know,

0:51:55.960 --> 0:51:58.640
<v Speaker 1>and something would happen and we see a wave of

0:51:58.680 --> 0:52:01.839
<v Speaker 1>discussions and panel discuss and articles about it, and then

0:52:01.880 --> 0:52:04.239
<v Speaker 1>it would die down and nothing would really change. The

0:52:04.280 --> 0:52:07.600
<v Speaker 1>needle wasn't really moving. But you know, I think this

0:52:08.200 --> 0:52:09.960
<v Speaker 1>in the past, you know, five years or so, we

0:52:10.600 --> 0:52:13.399
<v Speaker 1>gradually started seeing progress and then this year does feel

0:52:13.440 --> 0:52:15.640
<v Speaker 1>like a bit of a watership moment. You know. There

0:52:15.680 --> 0:52:18.040
<v Speaker 1>was so much discussion about the Black Squares, you know,

0:52:18.200 --> 0:52:20.839
<v Speaker 1>and you know there's been so much discussion around you know,

0:52:21.040 --> 0:52:24.120
<v Speaker 1>performative allyship and and all of those things. I think

0:52:24.120 --> 0:52:27.840
<v Speaker 1>it really just comes down to really people changing their behavior,

0:52:28.040 --> 0:52:30.200
<v Speaker 1>but also being held accountable to that, and the part

0:52:30.239 --> 0:52:33.879
<v Speaker 1>of that is keeping these conversations out there, making sure

0:52:34.120 --> 0:52:36.719
<v Speaker 1>you know, it's you know, the discussion doesn't die down.

0:52:36.880 --> 0:52:39.680
<v Speaker 1>That's Kenyahan Fast and director of Grotto UK. She has

0:52:40.080 --> 0:52:42.000
<v Speaker 1>spent so many years working for some of the media

0:52:42.040 --> 0:52:45.840
<v Speaker 1>world's most influential women's titles. Her book out Girl Girl Girl,

0:52:45.960 --> 0:52:48.840
<v Speaker 1>on womanhood and belonging in the age of black Girl Magic.

0:52:49.280 --> 0:52:51.960
<v Speaker 1>Start ahead on Bloomberg Business Week. Remember when we used

0:52:52.000 --> 0:52:55.239
<v Speaker 1>to go to things, events, fundraisers, you name it. Our

0:52:55.280 --> 0:52:58.640
<v Speaker 1>next guest puts together those types of events. He pivoted though,

0:52:58.719 --> 0:53:01.719
<v Speaker 1>even brought Brad and Gen act together virtually. And yes,

0:53:01.760 --> 0:53:04.760
<v Speaker 1>I'm talking about that Brad and Jen that's coming up next.

0:53:04.960 --> 0:53:09.480
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Garrol

0:53:09.480 --> 0:53:12.480
<v Speaker 1>Mazer from Bloomberg Radio. Do you recall when we all

0:53:12.520 --> 0:53:15.879
<v Speaker 1>used to attend events live in person that included things

0:53:15.920 --> 0:53:18.960
<v Speaker 1>like fundraisers that came to an end, like so much

0:53:18.960 --> 0:53:21.480
<v Speaker 1>else because of the health pandemic, And that's where to

0:53:21.719 --> 0:53:25.000
<v Speaker 1>like so much else, those putting on fundraising events had

0:53:25.040 --> 0:53:28.840
<v Speaker 1>to get creative and pivot. The Global Fundraising Agency JWP

0:53:29.040 --> 0:53:32.040
<v Speaker 1>knows about that. It has worked with amphar Madonna and

0:53:32.080 --> 0:53:34.680
<v Speaker 1>many more, and this year it's been involved in COVID

0:53:34.760 --> 0:53:38.040
<v Speaker 1>nineteen fundraisers. We caught up with Josh Wood, founder of

0:53:38.040 --> 0:53:41.640
<v Speaker 1>the event production and fundraising organization jw P. He told

0:53:41.680 --> 0:53:44.520
<v Speaker 1>us what his year has been like our businesses was

0:53:44.840 --> 0:53:48.359
<v Speaker 1>you know, a hundred percent based on doing events and

0:53:48.880 --> 0:53:53.359
<v Speaker 1>fundraisers for live in person people and for the like

0:53:53.480 --> 0:53:56.280
<v Speaker 1>the biggest charities in the world, and so we really

0:53:57.080 --> 0:53:59.240
<v Speaker 1>had to think on our feet and sort of change

0:53:59.239 --> 0:54:02.279
<v Speaker 1>and pivot. But we're doing Okay, Well, take me back

0:54:02.320 --> 0:54:04.160
<v Speaker 1>to and forgive me that I do this, but I

0:54:04.160 --> 0:54:05.799
<v Speaker 1>think we were all in the same boat, Like, take

0:54:05.840 --> 0:54:09.560
<v Speaker 1>me back to you know, March in April, where um,

0:54:09.600 --> 0:54:12.560
<v Speaker 1>you know, just we just saw our world as we

0:54:12.640 --> 0:54:15.080
<v Speaker 1>knew it. I was kidding with one of our last guests,

0:54:15.120 --> 0:54:17.160
<v Speaker 1>but it was pretty serious that when we saw the

0:54:17.200 --> 0:54:21.160
<v Speaker 1>sports world start to say we're canceling tournaments, We're shutting down,

0:54:21.200 --> 0:54:24.359
<v Speaker 1>Like that's when we looked at each other and said, okay,

0:54:24.400 --> 0:54:26.239
<v Speaker 1>this is on a whole other scale if we if

0:54:26.239 --> 0:54:28.920
<v Speaker 1>we hadn't you know, realized that bit then, but like

0:54:29.040 --> 0:54:32.600
<v Speaker 1>everything just shut down. So what was March April may

0:54:32.760 --> 0:54:36.360
<v Speaker 1>like for you, Well, I think we first started seeing

0:54:36.400 --> 0:54:38.919
<v Speaker 1>you know, a lot of our clients in February and March.

0:54:39.000 --> 0:54:42.040
<v Speaker 1>We're still thinking that this was going to be a

0:54:42.080 --> 0:54:44.800
<v Speaker 1>two to three week saying that we were going to

0:54:44.880 --> 0:54:47.319
<v Speaker 1>shut things down. Everyone's going to stay home and by

0:54:47.320 --> 0:54:51.200
<v Speaker 1>the end of May. Um, you know for us, it's

0:54:51.200 --> 0:54:53.479
<v Speaker 1>the busiest season that people were going to be going

0:54:53.520 --> 0:54:56.920
<v Speaker 1>to Chippriani at the end of May, going to you know,

0:54:57.160 --> 0:55:01.000
<v Speaker 1>our Bossle and Switzerland. So we start did seeing things

0:55:01.080 --> 0:55:04.280
<v Speaker 1>slowly start to taper off at the beginning of March.

0:55:04.360 --> 0:55:06.520
<v Speaker 1>I think when we had a big event that was

0:55:06.560 --> 0:55:10.040
<v Speaker 1>planned during the Tribeca Film Festival for our client Core,

0:55:10.160 --> 0:55:15.279
<v Speaker 1>which is Sean Penn's disaster relief organization, and um, we

0:55:15.360 --> 0:55:17.759
<v Speaker 1>heard that the Tribeca Film Festival was shutting down, which

0:55:17.800 --> 0:55:20.680
<v Speaker 1>we were like, what, how is that possible? I mean,

0:55:20.719 --> 0:55:25.319
<v Speaker 1>I think things slowly started and everything just um just

0:55:25.360 --> 0:55:28.319
<v Speaker 1>started like tumbling from there. Yeah. That was another one

0:55:28.320 --> 0:55:31.160
<v Speaker 1>because I usually do their their press junket uh and

0:55:31.200 --> 0:55:33.960
<v Speaker 1>sit down with Jane Rosenthal and Bob de Niro and like,

0:55:34.000 --> 0:55:36.080
<v Speaker 1>you're right. It was just it just stopped, like it

0:55:36.160 --> 0:55:37.759
<v Speaker 1>just wasn't gonna happen. And I know there was a

0:55:37.760 --> 0:55:39.680
<v Speaker 1>lot of where people were saying, well, maybe we'll do

0:55:39.680 --> 0:55:41.480
<v Speaker 1>this in a couple of months, and then the reality

0:55:41.520 --> 0:55:43.400
<v Speaker 1>hit that no, we're not going to be able to

0:55:43.440 --> 0:55:45.960
<v Speaker 1>postpone this for just a couple of months. Um, really

0:55:45.960 --> 0:55:49.080
<v Speaker 1>really different. So what you know, so what happens, Josh,

0:55:49.120 --> 0:55:52.959
<v Speaker 1>because you know, organizations still need to fundraise, they still

0:55:53.000 --> 0:55:56.000
<v Speaker 1>need to do philanthropic events. We've seen some things on

0:55:56.040 --> 0:56:00.959
<v Speaker 1>broadcast television. So how do you pivot? How do you adjust? Well,

0:56:00.960 --> 0:56:02.920
<v Speaker 1>what we've been doing is sort of working with each

0:56:02.960 --> 0:56:05.480
<v Speaker 1>of our organizations that are you know, like you said,

0:56:05.840 --> 0:56:09.720
<v Speaker 1>our clients all still need to fundraise. For example, City Harvest,

0:56:10.000 --> 0:56:12.640
<v Speaker 1>which is one of our clients, is is you know

0:56:12.680 --> 0:56:15.839
<v Speaker 1>in New York Favorite, which is out feeding at need

0:56:15.960 --> 0:56:19.520
<v Speaker 1>families and people on the front line food. UM. We've

0:56:19.520 --> 0:56:23.520
<v Speaker 1>worked on two sort of telethons with them, UM and

0:56:23.520 --> 0:56:26.160
<v Speaker 1>and sort of the format around that is getting like

0:56:26.239 --> 0:56:28.759
<v Speaker 1>the best chefs in the world to shoot videos of

0:56:28.840 --> 0:56:31.439
<v Speaker 1>recipes that they're cooking at at home and then get

0:56:31.440 --> 0:56:35.120
<v Speaker 1>celebrities to talk about their favorite cooking and it's sort

0:56:35.160 --> 0:56:37.520
<v Speaker 1>of like we did one around based on New York

0:56:37.520 --> 0:56:39.600
<v Speaker 1>and then we did another one that was national and

0:56:39.640 --> 0:56:43.319
<v Speaker 1>both of them raised over a million dollars UM and

0:56:43.400 --> 0:56:47.600
<v Speaker 1>Fox luckily donated the air time, so they were very supportive,

0:56:47.640 --> 0:56:51.040
<v Speaker 1>and UM Jeffreys and Carrion sort of put it all together,

0:56:51.200 --> 0:56:55.839
<v Speaker 1>so it was that was very successful. UM another one

0:56:55.840 --> 0:56:57.880
<v Speaker 1>of our clients, where I mentioned before Core, which is

0:56:57.880 --> 0:57:01.160
<v Speaker 1>Sean Penn's Disaster Leaf organization. They've really been on the

0:57:01.200 --> 0:57:04.320
<v Speaker 1>front lines of the COVID epidemic and have been doing

0:57:04.440 --> 0:57:09.279
<v Speaker 1>all the free testing first and started off in l

0:57:09.320 --> 0:57:13.440
<v Speaker 1>A and all of California, then New York and then

0:57:13.480 --> 0:57:17.000
<v Speaker 1>basically all over the United States. Um, but because they

0:57:17.040 --> 0:57:19.560
<v Speaker 1>were opening at such a rate and there's so much

0:57:19.560 --> 0:57:23.000
<v Speaker 1>free testing needed, they really needed money. Tell us about

0:57:23.040 --> 0:57:26.880
<v Speaker 1>this event that you put together that ended up being

0:57:26.960 --> 0:57:30.000
<v Speaker 1>kind of build really as that reunion between Brad Pitt

0:57:30.040 --> 0:57:32.480
<v Speaker 1>and Jennifer aston Man. There was so much on it

0:57:32.760 --> 0:57:36.560
<v Speaker 1>everywhere on social you name, and everybody was talking about it.

0:57:36.800 --> 0:57:38.840
<v Speaker 1>Tell us about the event, how it came together, and

0:57:38.840 --> 0:57:41.440
<v Speaker 1>then were you surprised by kind of the reaction Where

0:57:41.480 --> 0:57:43.200
<v Speaker 1>first of all, we're surprised that both of them signed

0:57:43.240 --> 0:57:48.320
<v Speaker 1>up to do it. Well, I think, um, we were surprised.

0:57:48.640 --> 0:57:51.480
<v Speaker 1>You know, everyone likes Sean Penn and he was the

0:57:51.520 --> 0:57:54.320
<v Speaker 1>centerpiece of it. So Sean got it was Shawn's idea

0:57:54.400 --> 0:57:56.720
<v Speaker 1>with Dane Cook to do a reading of Fast Times

0:57:56.720 --> 0:58:00.360
<v Speaker 1>at Ridgemont High and so Sean I think the first

0:58:00.360 --> 0:58:03.400
<v Speaker 1>person Shawn asked, I think was Julia Roberts and so

0:58:03.840 --> 0:58:06.440
<v Speaker 1>we kind of knew after we had Julia that like

0:58:06.880 --> 0:58:12.760
<v Speaker 1>we're gonna bemebusterers. And then Julia asked Julian, Jennifer our friends.

0:58:12.760 --> 0:58:16.280
<v Speaker 1>So then Julia asked Jennifer, and then um we had

0:58:16.440 --> 0:58:19.480
<v Speaker 1>Then we got Brad Pitt involved, and um we got

0:58:19.480 --> 0:58:22.480
<v Speaker 1>the rest of cast, which was Morgan Friedman and um

0:58:22.960 --> 0:58:27.920
<v Speaker 1>people econoy and just like great people. But we it

0:58:28.040 --> 0:58:32.240
<v Speaker 1>was the success of of it was beyond our wildest

0:58:32.360 --> 0:58:36.400
<v Speaker 1>dreams because I think America loves Brad and jenn and

0:58:36.480 --> 0:58:39.040
<v Speaker 1>it was the first time that people had seen them

0:58:39.080 --> 0:58:42.320
<v Speaker 1>together and they were acting, you know, their friends, and

0:58:42.360 --> 0:58:44.760
<v Speaker 1>they were acting very casually and talking to each other

0:58:44.800 --> 0:58:47.920
<v Speaker 1>and they had a love scene together. So um, it

0:58:47.960 --> 0:58:49.880
<v Speaker 1>was really great and it was it was a wonderful

0:58:49.920 --> 0:58:53.160
<v Speaker 1>exposure for Cork because we had over over twenty million

0:58:53.200 --> 0:58:57.920
<v Speaker 1>people have watched it, which is beyond our wildest imagination

0:58:57.920 --> 0:59:00.560
<v Speaker 1>of what we thought. The black tie gal of dinners

0:59:00.600 --> 0:59:03.960
<v Speaker 1>have a really nice rate of return because people like

0:59:04.160 --> 0:59:07.200
<v Speaker 1>dressing up in black tie. They buy you know, a

0:59:07.280 --> 0:59:11.840
<v Speaker 1>table and a unit of ten um much easier. Yeah,

0:59:11.880 --> 0:59:14.200
<v Speaker 1>it's very social, like instead of buying, you know, if

0:59:14.240 --> 0:59:16.560
<v Speaker 1>you have the four percent event, you only have to

0:59:16.600 --> 0:59:21.160
<v Speaker 1>sell forty tables versus tickets, and you know people raise

0:59:21.240 --> 0:59:23.320
<v Speaker 1>money in the auction, so so there's a there's a

0:59:23.400 --> 0:59:28.080
<v Speaker 1>high rate of return UM. But on the digital events,

0:59:28.120 --> 0:59:30.520
<v Speaker 1>they're not as expensive, but they don't make as much money.

0:59:30.520 --> 0:59:33.560
<v Speaker 1>But they have been you know, they have been financially

0:59:33.920 --> 0:59:36.720
<v Speaker 1>very viable. Like you said, Sitting Harvest, both the telephile

0:59:36.720 --> 0:59:41.320
<v Speaker 1>thons they did raised over a million dollars UM. The

0:59:41.360 --> 0:59:44.360
<v Speaker 1>event that we did for Core for Fast Times, the

0:59:44.480 --> 0:59:47.600
<v Speaker 1>Ridgemont High that raised six figures, you know, that raised

0:59:47.600 --> 0:59:50.400
<v Speaker 1>a lot of money UM, way more than the budget.

0:59:50.760 --> 0:59:55.720
<v Speaker 1>So yes, what we're seeing is that the expenses are

0:59:55.760 --> 0:59:59.160
<v Speaker 1>are lower on the virtual events UM and by innovating

0:59:59.200 --> 1:00:02.440
<v Speaker 1>and doing creative things with content that hopefully you're able

1:00:02.480 --> 1:00:04.480
<v Speaker 1>to raise quite a bit of money. You know, most

1:00:04.480 --> 1:00:07.440
<v Speaker 1>of ours have been raising UM over a million dollars,

1:00:07.520 --> 1:00:10.120
<v Speaker 1>which has been great. That's really impressive. Well, what makes

1:00:10.200 --> 1:00:13.760
<v Speaker 1>a virtual gala work? Because I think about this, like

1:00:13.800 --> 1:00:16.280
<v Speaker 1>I was recently invited to something. It was an award ceremony,

1:00:16.320 --> 1:00:17.840
<v Speaker 1>and I was like, do I really want to sit

1:00:17.920 --> 1:00:19.880
<v Speaker 1>for two hours on a zoom? As much as I

1:00:19.960 --> 1:00:25.360
<v Speaker 1>love the event, totally don't know exactly so what makes

1:00:25.400 --> 1:00:29.400
<v Speaker 1>one work? Well, what what we learned very quickly at

1:00:29.440 --> 1:00:32.440
<v Speaker 1>the beginning is that we were saying that people were like,

1:00:33.000 --> 1:00:35.560
<v Speaker 1>at the very beginning, we were doing sort of long

1:00:35.640 --> 1:00:40.280
<v Speaker 1>format um Galid Dinners, particularly with the Biding Campaign, who

1:00:40.320 --> 1:00:42.640
<v Speaker 1>was one of our clients in terms of fundraising, and

1:00:42.680 --> 1:00:44.600
<v Speaker 1>we were just and they were basically just applying the

1:00:44.680 --> 1:00:47.120
<v Speaker 1>run of show that you would for Galid Dinner to

1:00:47.240 --> 1:00:49.920
<v Speaker 1>a digital format and that just didn't work. You know,

1:00:50.000 --> 1:00:53.400
<v Speaker 1>by minute twenty, everyone's eyes were glazing out of their head.

1:00:53.800 --> 1:00:56.120
<v Speaker 1>So we really try to keep it short. Like we

1:00:56.320 --> 1:00:59.840
<v Speaker 1>keep it you know, we advised not anything longer than

1:01:00.000 --> 1:01:04.520
<v Speaker 1>threaty minutes, um have it be. Really we try to

1:01:04.600 --> 1:01:08.320
<v Speaker 1>keep it very interesting, creating interesting content, um, you know.

1:01:08.400 --> 1:01:10.600
<v Speaker 1>For Hunton River Park is one of our clients, and

1:01:10.640 --> 1:01:12.880
<v Speaker 1>we did an on gala for them which is about

1:01:12.880 --> 1:01:16.920
<v Speaker 1>thirty minutes long. And Martha Stewart had did cocktail recipes,

1:01:17.120 --> 1:01:20.120
<v Speaker 1>had David Chang do a video, Owen did a video.

1:01:20.480 --> 1:01:22.520
<v Speaker 1>So we try to make it like less about the

1:01:22.560 --> 1:01:25.160
<v Speaker 1>format that you normally would see in a gala and

1:01:25.280 --> 1:01:28.960
<v Speaker 1>more about creating compelling content and then having some sort

1:01:28.960 --> 1:01:32.480
<v Speaker 1>of fundraising mechanism for donors to engage kind of like

1:01:33.000 --> 1:01:36.080
<v Speaker 1>TikTok videos on steroids, right with with meeting and content,

1:01:36.920 --> 1:01:38.960
<v Speaker 1>you know what I mean, to keep people interested, right

1:01:39.320 --> 1:01:43.880
<v Speaker 1>and to keep them certainly engaged. Um. Yeah, that's really fascinating.

1:01:43.880 --> 1:01:46.120
<v Speaker 1>So so I have to ask you, because you have

1:01:46.200 --> 1:01:49.200
<v Speaker 1>worked on some outrageous things. I mean, is there an

1:01:49.240 --> 1:01:51.800
<v Speaker 1>event that you put together that you kind of pinched

1:01:51.800 --> 1:01:54.080
<v Speaker 1>yourself instead? I can't believe I'm doing this and I'm

1:01:54.080 --> 1:01:57.880
<v Speaker 1>with these people and we're making this impact. But luckily

1:01:57.920 --> 1:01:59.640
<v Speaker 1>I've had a lot of those moments. I think the

1:01:59.680 --> 1:02:03.120
<v Speaker 1>one for me that was the most um important was

1:02:03.280 --> 1:02:11.080
<v Speaker 1>we did Nelson Mandela's hundred um birthday celebrations with his family.

1:02:11.280 --> 1:02:13.680
<v Speaker 1>His his family, the House of Mandela hired us and

1:02:13.680 --> 1:02:16.080
<v Speaker 1>so we did a full year of events for the

1:02:16.160 --> 1:02:20.000
<v Speaker 1>Mandela family and that was incredible. And the last event

1:02:20.120 --> 1:02:23.160
<v Speaker 1>that was on Nelson Mandela's birthday was at his private

1:02:23.200 --> 1:02:27.960
<v Speaker 1>home in Johannesburg and his family were there and dignitaries

1:02:28.000 --> 1:02:30.200
<v Speaker 1>and celebrities and people from all over the world. And

1:02:30.240 --> 1:02:32.920
<v Speaker 1>for me, that was such a major moment to be

1:02:32.920 --> 1:02:37.600
<v Speaker 1>in Nelson Mandela's home with his family and um, just

1:02:37.640 --> 1:02:40.800
<v Speaker 1>getting the message of what he was all about, because

1:02:40.840 --> 1:02:42.560
<v Speaker 1>you know, that's exactly what we need right now, is

1:02:42.640 --> 1:02:45.560
<v Speaker 1>some peace and love. So that was great. I am

1:02:45.600 --> 1:02:51.280
<v Speaker 1>hopeful for UM meeting and getting in person events going. Um,

1:02:51.600 --> 1:02:55.760
<v Speaker 1>anybody booking anything yet? Yes, my proposals go out the

1:02:55.760 --> 1:03:01.000
<v Speaker 1>door today. So yes, it's crazy. So UM. People are

1:03:01.000 --> 1:03:04.800
<v Speaker 1>looking very bullish for May onward. Particularly in New York.

1:03:04.880 --> 1:03:07.840
<v Speaker 1>We're seeing in person events. We did a site visit

1:03:07.920 --> 1:03:11.080
<v Speaker 1>for an in person gallat a big space. Really have

1:03:11.200 --> 1:03:14.960
<v Speaker 1>a concert this summer. We always have a contingency plan,

1:03:15.080 --> 1:03:18.160
<v Speaker 1>upon a contingency plan, upon a contingency plan, having a

1:03:18.200 --> 1:03:22.000
<v Speaker 1>backup plan and being able to pivot. That's in a nutshell. Well,

1:03:22.040 --> 1:03:24.320
<v Speaker 1>we're all looking forward to being able to attend and

1:03:24.360 --> 1:03:28.120
<v Speaker 1>be at fundraisers and events in person in fingers crossed.

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<v Speaker 1>That was Josh Wood, founder of the Event production fundraising

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<v Speaker 1>organization j w P. And that wraps up the weekend

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<v Speaker 1>edition of Bloomberg Business Week from Bloomberg Radio. Thanks so

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<v Speaker 1>much for joining us. I'm Carol Masser. Be sure to

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<v Speaker 1>tune in daily to Bloomberg Business Week Monday through Friday,

1:03:41.840 --> 1:03:44.360
<v Speaker 1>starting at two pm Wall Street Time on Bloomberg Radio.

1:03:44.680 --> 1:03:46.560
<v Speaker 1>You can also hear more of our Bloomberg Business Week

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<v Speaker 1>conversations download them at Bloomberg dot com, Apple Podcasts, or

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<v Speaker 1>wherever you get your podcasts. You can also watch us

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<v Speaker 1>on YouTube. Just search Bloomberg Global News and be sure

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<v Speaker 1>to check out our Bloomberg Business Week Extra podcast. Johnny

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<v Speaker 1>Philly on CEO of b n P Party by USA.

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<v Speaker 1>We talked about the impact of COVID structural changes as

1:04:05.280 --> 1:04:09.080
<v Speaker 1>a result and what visibility he has for one when

1:04:09.120 --> 1:04:11.800
<v Speaker 1>it comes to the market and investment environment. We also

1:04:11.840 --> 1:04:15.320
<v Speaker 1>talked about a Biden administration. Bloomberg Business Week It's available

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<v Speaker 1>on newsstands, now online, and of course on the Bloomberg terminal.

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<v Speaker 1>Have a safe weekend, everyone, This is Bloomberg