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Speaker 2: Hey everyone, I'm Austin Hankwitz.
Speaker 1: And I'm Denise Torres. Welcome to Mind the Business Small
Speaker 1: Business Success Stories, a podcast brought to you by Into
Speaker 1: It QuickBooks and Iheartradios Ruby Studios. In each episode, Austin
Speaker 1: and I chat with small business owners as they share
Speaker 1: their stories about the ups and downs of owning a
Speaker 1: small business. Plus, we'll learn from their experience about how
Speaker 1: you can help fortify and strengthen your own bits business. Now, Austin,
Speaker 1: I want to know, do you ever get a chance
Speaker 1: to be lazy.
Speaker 2: This is such a good question because I was just
Speaker 2: chatting with my girlfriend. We like to plan one big
Speaker 2: vacation trip once a year around the world. So this
Speaker 2: last summer we went to Mexico, and we were chatting
Speaker 2: about the fact that whenever we go on vacation, quote unquote,
Speaker 2: she's more of the traveler type, right, she wants to
Speaker 2: go on the adventures and the excursions. I'm more the
Speaker 2: lazy type where I'm trying to sit by the pool
Speaker 2: and sip on a cocktail of some sort. So hopefully,
Speaker 2: fingers crossed, I'll have a nice lazy adventure sometime next year.
Speaker 2: But I think what's really important as a solopreneur is
Speaker 2: to give yourself a little bit of grace. I had
Speaker 2: I think it was maybe Monday or Tuesday earlier this week.
Speaker 2: I just had an off day, right. I wasn't able
Speaker 2: to click, I wasn't able to make good content. I
Speaker 2: couldn't write. I feel like my emails were all lacky.
Speaker 2: My brain was just foggy. And it's okay to kind
Speaker 2: of just decompress a little lazy and give yourself some
Speaker 2: grace because we all have those kinds of days. Denise
Speaker 2: Do you also feel that way or am I just
Speaker 2: like overly lazy?
Speaker 1: No, Austin, Honestly, I feel like I could probably be
Speaker 1: the president of the Lazy Entrepreneur Club, especially now because
Speaker 1: I do take off a month every quarter. So that
Speaker 1: was a commitment that I made to myself last year.
Speaker 1: I said, I really want to create this life where
Speaker 1: work is very optional, and how can I do that?
Speaker 1: So I'm testing like sort of semi retirement. Maybe it's
Speaker 1: just been awesome because I've realized I still make the
Speaker 1: same amount of money and I'm not having to work
Speaker 1: as much, and so embracing laziness as not being a
Speaker 1: bad thing is kind of the ethos of the folks
Speaker 1: that we're going to be talking to the founders of
Speaker 1: Lazy Butt Club clothing company, which I mean the name really.
Speaker 2: What a fun name for a company. I mean, I
Speaker 2: love their logo is a duck literally lounging on a
Speaker 2: lawn chair, just completely relaxed. I will say, when it
Speaker 2: comes to business, the Lazy Butt Club and every small
Speaker 2: business out there is the opposite of lazy. There's a
Speaker 2: lot of hard work in going into business for yourself,
Speaker 2: but there's a lot of smart work too, and different
Speaker 2: strategies for maximizing results, such as having an account with
Speaker 2: QuickBooks Money, where every dollar you put away in a
Speaker 2: savings envelope earns you interest at over seventy times the
Speaker 2: US average, allowing you to build your rainy day fund
Speaker 2: and rest easy knowing your money is working for you
Speaker 2: and definitely not being a lazy butt.
Speaker 1: That's absolutely a great feeling knowing that your money is
Speaker 1: working just as hard as you are.
Speaker 2: So on that note, let's introduce our guests. Michael and
Speaker 2: Daniel J run a family business called Lazy Butt Club.
Speaker 2: It's an apparel company that specializes in items such as
Speaker 2: cozy staples, loungewear, and more. They operate in the US
Speaker 2: and sell their products in over eight dozen countries internationally.
Speaker 2: Michael originally crafted the designs decades ago when he was
Speaker 2: following his own business journey as a T shirt store operator.
Speaker 2: Daniel and his brother Nick rediscovered their father's work in
Speaker 2: his warehouse in Vista, California, put the shirts on, and
Speaker 2: quickly discovered they had a hit on their hands. They
Speaker 2: launched the brand under its catchy name and found success
Speaker 2: selling shirts and other products online. With the help of
Speaker 2: the popularity of their family focused videos on TikTok. Welcome
Speaker 2: to the show, Michael and Daniel. Thank you, Hi, thanks
Speaker 2: for having us absolutely So. I love the name Lazy
Speaker 2: Butt Club, but how the heck did you come up
Speaker 2: with it?
Speaker 3: Back in the eighties there were a lot of club club,
Speaker 3: med club, this club that, a lot of designs and
Speaker 3: T shirt shops were vacation club, yacht club, all those
Speaker 3: different things. And I was selling T shirt transfers to
Speaker 3: T shirt shops all around the country, and so I
Speaker 3: just kind of picked up on the coinage of club.
Speaker 3: I did yacht club, beach club, vacation club. I had
Speaker 3: quite a few. And then back a few years ago,
Speaker 3: when the kids dug out the old transfers, that's where
Speaker 3: they got the Lazy Butt Club and thought that was
Speaker 3: pretty neat.
Speaker 4: So, well, it's cool that you made You had made
Speaker 4: the duck without putting Lazy Butt Club under it, and
Speaker 4: then you thought them duck looked lazy, So.
Speaker 3: Yeah, I called him a beach consultant.
Speaker 2: Yeah. So, Daniel, you've resurrected this a great brand your
Speaker 2: father created decades ago. When did you realize that these
Speaker 2: fund designs would have such a large demand?
Speaker 4: We found them on the original like iron on transfers.
Speaker 4: My dad had some stills stored away. My brother and
Speaker 4: I wore the shirts around for about a year, and
Speaker 4: very quickly, like it became the most complimented and commented
Speaker 4: on shirt that I had ever owned. Everywhere we went,
Speaker 4: be at the grocery store checkout, or just at a
Speaker 4: coffee shop or anywhere. Even at the gas station, someone
Speaker 4: from the car over it was like, hey, I love
Speaker 4: your shirt. So pretty quickly we realized that it was
Speaker 4: kind of a special design and something that resonated with
Speaker 4: a lot of people, and it's just playful and kind
Speaker 4: of fun to wear. And so after that happened so
Speaker 4: many times, we had the idea then maybe that it
Speaker 4: was the start of like something, you know, the Lazy
Speaker 4: Butt Club. Maybe we could start it as a brand
Speaker 4: and build off of that. So yeah, after we wore
Speaker 4: it for a while, we decided that we definitely had
Speaker 4: something special and that we should just go for it.
Speaker 2: That's awesome. So now for you, Michael, what did you
Speaker 2: think when you found your children wearing and now eventually
Speaker 2: selling your old shirt designs. Were you a little skeptical, Like,
Speaker 2: wait a second, this was a thing back in the eighties.
Speaker 2: Why are people excited about it now in twenty twenty one,
Speaker 2: twenty two, and twenty three.
Speaker 3: Well, basically it's you know, they've been wearing them for
Speaker 3: so long now that I kind of forgot about what
Speaker 3: was like in the beginning. But I had told it
Speaker 3: too many stores, t shirt shops and stuff around the
Speaker 3: country over the years and had real good success with
Speaker 3: it then. But for them to bring it back and
Speaker 3: get the results that we had, it's pretty amazing. I
Speaker 3: had two retail t shirt shops back in Denver in
Speaker 3: the early seventies and eighties, and people would come in
Speaker 3: all the time and be excited about and buy them
Speaker 3: and wear them, and it just kind of set up
Speaker 3: on the shelves for probably close to twenty years or more,
Speaker 3: and then the kids dug it out and next thing
Speaker 3: you know, they're wearing it, their friends are asking to
Speaker 3: buy it, and so we started selling them. Oh absolutely,
Speaker 3: I mean, who doesn't like a cool design of a
Speaker 3: Tyrannosaurus rex wrecking on the on a ski slope?
Speaker 2: Right? Yeah, you guys have gone.
Speaker 1: From selling one T shirt a week to hundreds a day.
Speaker 1: How fast did that growth actually happen? And were you
Speaker 1: surprised by how quickly things grew or you ready for
Speaker 1: what was coming?
Speaker 4: We're definitely surprised. The first year we started, we sold
Speaker 4: about fifty in the first year, and then we sold
Speaker 4: ninety three in the second year, and then in the
Speaker 4: third year, that was the year we went viral.
Speaker 3: In March of twenty twenty one.
Speaker 4: That year, we sold over six thousand orders, probably like
Speaker 4: close to ten thousand shirts because a lot of the
Speaker 4: orders were multiple shirts. But yeah, after that first video,
Speaker 4: we sold five hundred orders overnight. The previous month we
Speaker 4: probably made like five orders in the whole month. Wow,
Speaker 4: So I went from five orders a month to five
Speaker 4: hundred overnight. And then as far as being ready for it,
Speaker 4: we weren't technically ready for it at all. We were
Speaker 4: basically made to order, So it took about three weeks
Speaker 4: to fill all those orders. So people were waiting for
Speaker 4: a little while, but everybody was happy to support and
Speaker 4: nobody was upset at all.
Speaker 1: Did you communicate that with your customers that there would
Speaker 1: be a lead time, er, like, how did you handle
Speaker 1: that increase in demand?
Speaker 4: Yeah, once we realized how behind we were on the orders,
Speaker 4: you know, I mean, and luckily everybody was buying through
Speaker 4: the video, so I would I posted another video, and
Speaker 4: the follow up videos were all about how we're crazy
Speaker 4: overwhelmed and like grateful for everything, and so people were
Speaker 4: more than happy to wait. I mean a lot of
Speaker 4: the comments were like, take your time, don't work too hard,
Speaker 4: you know. So it was nice that everybody was so
Speaker 4: supportive and just happy to help us out on TikTok.
Speaker 4: They love to see you grow like that, and they
Speaker 4: love to see a small company blow up.
Speaker 1: Yeah, Michael, how have you managed to keep the team
Speaker 1: small with this large increase in size? Has there been
Speaker 1: sort of a strategic thought process around, you know, let's
Speaker 1: keep it lean and mean, or is growth one of
Speaker 1: those things that you'll are talking about as time goes on.
Speaker 3: Basically over the years and that I've had the T
Speaker 3: shirt chops and different things like that, it was always
Speaker 3: just trying to keep something going and making new designs
Speaker 3: and just continuing. And when I realized I could make
Speaker 3: more money than minimum wage selling a few shirts, that's
Speaker 3: the incentive more than anything being a business owner. And
Speaker 3: as far as getting big, at one point I had
Speaker 3: about fifteen different employees with my T shirt chops back
Speaker 3: in Colorado. But you can grow and have to work
Speaker 3: harder and make more orders to keep the thing going.
Speaker 3: But since the name of our company is Lady Buck Club,
Speaker 3: we're kind of leaning more towards keeping between the three
Speaker 3: of us and making it easy. There's a lot of
Speaker 3: things we could do to really get bigger. If we
Speaker 3: get big, that's fine. I'm sure we can handle it.
Speaker 3: So we'll just take it one day at a time.
Speaker 1: Yeah, you know, I think that's something that not enough
Speaker 1: entrepreneurs are honest with themselves about, is like how much
Speaker 1: do I want to grow this? Like when is enough enough?
Speaker 1: I appreciate the fact that that is your thought process,
Speaker 1: because I think a lot of us are kind of programmed,
Speaker 1: especially with social media, to be like always scale, always grow,
Speaker 1: always get bigger, do it as quickly as possible, And
Speaker 1: maybe for some of us that's just not the path
Speaker 1: to success.
Speaker 3: Yeah, And like with us, especially with Danny doing all
Speaker 3: the videos and everything, we go viral or mini viral.
Speaker 3: We make a lot of sales, and then it's kind
Speaker 3: of neat to be able to not post a few
Speaker 3: videos and take a few days off go golfing or whatever.
Speaker 3: So we're kind of living the dream of the Lazy
Speaker 3: buck Club.
Speaker 1: Basically, I love that that's the importance of defining what
Speaker 1: success looks like business.
Speaker 2: Yep, so we've talked about kind of keeping the ethos
Speaker 2: of the Lazy butt Club and being as lean and
Speaker 2: relaxed as possible. Are you leveraging any tools to help
Speaker 2: you stay competitive while remaining small.
Speaker 4: We recently got all official with the payroll and everything.
Speaker 4: The first two years, the taxes were a little complicated,
Speaker 4: but now we're under an S Corp. And we have payroll,
Speaker 4: and we actually use the payroll through quick Books, which
Speaker 4: makes it super easy. The taxes are taken out with
Speaker 4: the click of a button. I don't have to think
Speaker 4: about any of that, which is super nice. It seems
Speaker 4: pretty straightforward the way it's laid.
Speaker 1: Out coming up after the break.
Speaker 4: After that, I realized that it kind of was all
Speaker 4: about the story, just being honest and authentic, and that's
Speaker 4: what people resonate with the most.
Speaker 1: We'll be right back with Mine the Business. Welcome back
Speaker 1: to Mind the Business. Small business success stories from iHeartMedia's
Speaker 1: Ruby Study and into It QuickBooks.
Speaker 2: So I discovered you all on TikTok. You guys are
Speaker 2: crushing it now on TikTok shop. How do you think
Speaker 2: that your family focused videos have affected the demand for
Speaker 2: your brand?
Speaker 4: I honestly wasn't posting all that much in the first
Speaker 4: couple of years, but definitely the focus was just trying
Speaker 4: to grow the idea of the brand, and I believe
Speaker 4: that the design and the idea stands on its own.
Speaker 4: Once I posted the video of Dad and telling the story,
Speaker 4: it was just one clip, twenty four second clip of
Speaker 4: Dad pressing the design and then pulling off the paper
Speaker 4: and revealing the design, and I said, my dad and
Speaker 4: I trying to make a brand out of designs he
Speaker 4: made in the eighties. He works hard, but loves when
Speaker 4: he has time to be lazy. If you drop a follow,
Speaker 4: it me in the world, do us right. And so
Speaker 4: they were hooked with the story and then at the
Speaker 4: very end they got to see the design. So after
Speaker 4: that I realized that it kind of was all about
Speaker 4: the story to gain that emotional connection with the audience
Speaker 4: and just being honest. And that's what social media offers,
Speaker 4: is the ability to be honest and authentic, and that's
Speaker 4: what people resonate with the most.
Speaker 2: Absolutely, I couldn't agree more with you here and it's
Speaker 2: kind of a challenge to post that first video. You
Speaker 2: kind of feel like, oh my gosh, what if people
Speaker 2: are going to judge me? What if they don't like
Speaker 2: my products or service or whatever I'm offering here as
Speaker 2: a solopreneur. Do you have any piece of advice to
Speaker 2: maybe encourage someone listening right now that maybe hasn't thought
Speaker 2: about TikTok shop or Instagram or just social media in
Speaker 2: general for their products and services.
Speaker 3: I might say that, like when Danny first started doing
Speaker 3: the videos, he was a little concerned about making the
Speaker 3: perfect video, and I said, you know, I see all
Speaker 3: these videos on TikTok, and some of them aren't really good,
Speaker 3: but people watch them, and if you make videos that
Speaker 3: it's not good, then they'll swipe, you know, so who cares.
Speaker 3: The main thing is just getting the video out there.
Speaker 3: And most people that are watching TikTok videos, they're not
Speaker 3: doing it to be a critique on what you're doing.
Speaker 3: They want to hear some words out of your mouth
Speaker 3: and that's it. It's really pretty neat.
Speaker 1: I love that. So essentially you're taking on another role
Speaker 1: now as sort of a production company with all the
Speaker 1: marketing and advertising work that you're doing by creating these videos,
Speaker 1: So how do you find time to continue the output
Speaker 1: of videos while keeping this lean footprint.
Speaker 4: It is kind of a lot to think about, Like
Speaker 4: while we're in the middle of production, I'll be like, oh,
Speaker 4: I need a video, I need a clip of this,
Speaker 4: and it's while I'm doing one hundred other things. So
Speaker 4: you just have to take out the camera and film
Speaker 4: a couple day in the life kind of things like
Speaker 4: what are we doing now? And people like to see
Speaker 4: that kind of stuff. We could plan for more of
Speaker 4: our videos, but the right now, we're just kind of
Speaker 4: doing it as we go. It's exactly what we're doing
Speaker 4: that day. Or I'll use a clip from a few
Speaker 4: months ago and I'll put some words over it. One
Speaker 4: of the clips I made that went viral, it was
Speaker 4: thirteen different clips, and those clips were from all over,
Speaker 4: like they were six months back to that day, and
Speaker 4: I combined a whole bunch of clips into one video
Speaker 4: and it did really well, and then it was like, oh,
Speaker 4: I'm glad that I stopped and I video taped this
Speaker 4: thing for a few seconds. But yeah, it is a lot,
Speaker 4: and you have to constantly be thinking about it. But
Speaker 4: it's what we want to do and it's actually fun
Speaker 4: to share our story.
Speaker 1: Yeah. I think that's why people are resonating with it,
Speaker 1: because not only are you sharing the behind the scenes
Speaker 1: the story of what the brand represents, but you're also
Speaker 1: just giving a real life glimpse into what it looks
Speaker 1: like on a day to day basis, whether that's you know,
Speaker 1: making sure it's or packing out orders. And I think
Speaker 1: that's the part that makes people feel really connected when
Speaker 1: they see you growing, because they feel like they've been
Speaker 1: part of the journey alongside y'all and they have. Do
Speaker 1: you think that part of the advantage that you've seen
Speaker 1: is the fact that you are a family owned business, Like,
Speaker 1: have you gotten feedback from your audience that that's something
Speaker 1: that they're connecting with.
Speaker 4: Definitely helps being family business because so many people relate
Speaker 4: to it. You know, people comment there like I love
Speaker 4: that you get to work with your dad. It's so cool.
Speaker 4: Your dad reminds me of mind or whatever like stuff
Speaker 4: like that. Like, it's definitely an added like thing. It's
Speaker 4: not like just two people working together. It's it's family.
Speaker 4: It's cool.
Speaker 3: Kind of makes it sound authentic. It's like, oh, it's
Speaker 3: a legit business. Because it's a family business, which technically
Speaker 3: it is, it works out pretty good. Yeah, it's their story.
Speaker 3: When we go to the street fairs and stuff, we
Speaker 3: get a lot of people that recognize this. And I've
Speaker 3: even been in stores and stuff and girls reading my
Speaker 3: shirt and she said, I follow the people on TikTok.
Speaker 3: And I said, is there an old guy on the TikTok?
Speaker 3: She goes, oh, that's you, And that's happened, you know,
Speaker 3: five or six times. And so many people that I
Speaker 3: meet at the street fairs and stuff. It's kind of
Speaker 3: funny because I'll tell them that we're on TikTok and
Speaker 3: they say they're not on TikTok, and I said, well
Speaker 3: you should be. And one thing that I've kind of
Speaker 3: leaned towards is I keep saying that, well Danny when
Speaker 3: he makes it videos, we've got quite a few with
Speaker 3: you know, three or four or five or seven million views,
Speaker 3: and most of those are of me. So when I
Speaker 3: see people, I'll tell them if you're not on TikTok,
Speaker 3: or if you're on TikTok, get an old person in
Speaker 3: your video. Is that old person, whether it be your
Speaker 3: parent or whoever, tore part of your story, you know,
Speaker 3: and just make them part of your story and to
Speaker 3: see what happens.
Speaker 1: I absolutely love that you're breaking the stigma that, you know,
Speaker 1: folks in older generations just don't embrace technology and the
Speaker 1: new way that things happen. So I think it's great
Speaker 1: to embrace the technology and tell folks you know how
Speaker 1: powerful it's been to grow your business.
Speaker 2: You know, at the end of the day, people follow people,
Speaker 2: they don't follow brands, right. That's why Tim Cook has
Speaker 2: more followers on LinkedIn than Apple, Right. So it's like
Speaker 2: people see you too, creating these T shirts, spending time together,
Speaker 2: enjoying yourselves, running your business, and they want to follow
Speaker 2: your journey. I'm sure they will love the Lazy Butt
Speaker 2: Club as much as I do, but they want to
Speaker 2: follow Michael and Daniel, right, And I think there's something
Speaker 2: really powerful to be said about that. So, Michael, you've
Speaker 2: been in this T shirt game for a very long time.
Speaker 2: Was it weird to start selling things other than T shirts,
Speaker 2: like sweatpants and hoodies and caps and stickers or did
Speaker 2: it come natural?
Speaker 3: I would say basically became natural, because I mean I've
Speaker 3: always sold the sweatshirts and T shirts and everything and
Speaker 3: with TikTok that we've been able to get out to
Speaker 3: more people, it just seems like the next step is
Speaker 3: to offer them more stuff and people enjoy it. You know,
Speaker 3: it's kind of neat to think that there's lazy butts
Speaker 3: all over the world that want to buy it. We've
Speaker 3: sent this to twenty four different countries. Oh my goodness.
Speaker 2: So when you started introducing these new product offerings, did
Speaker 2: you have to change your day to day work streams?
Speaker 2: Was there any new technology you had to use to
Speaker 2: try and track different shipments from different suppliers.
Speaker 3: I would say this day and age just because of
Speaker 3: shipping and you can get it the next day and
Speaker 3: all that kind of stuff. You don't really have to
Speaker 3: keep a huge inventory. And so to add an extra product,
Speaker 3: it's not that big of a deal. Order the shirts,
Speaker 3: order them to get them the next day, you prim
Speaker 3: ship them out and the next day, and you know,
Speaker 3: TikTok wants you to do it in three days plus.
Speaker 3: Remind us to get stuff out and we don't have
Speaker 3: that hardware problem doing it.
Speaker 2: That makes a ton of sense. I'm curious do you
Speaker 2: have any tips or tricks for people who are trying
Speaker 2: to find their next good supplier, or build that relationship
Speaker 2: with a supplier, and he may be questions to ask
Speaker 2: or any pieces of information to verify.
Speaker 3: Basically, the best advice would be is try to talk
Speaker 3: to the owner or vice president, somebody that's pretty much
Speaker 3: in charge of the company, and if you feel a
Speaker 3: connection with them, go with them. If it costs ten
Speaker 3: cents more, fifty cents more, whatever, it's not that big
Speaker 3: deal because just like building trust with the brand, you
Speaker 3: build trust with the people you're buying from.
Speaker 2: Now, the question is to the founder and CEO of
Speaker 2: Lazy Butt Club ever find time to be lazy themselves?
Speaker 4: As far as being lazy, getting to be lazy? Dad
Speaker 4: wasn't lazy. Didn't seem like you were lazy at all
Speaker 4: in the first thirty years of your business. I mean
Speaker 4: Dad has told me he's been working. I mean there
Speaker 4: was times you were working what seventy hours plus a week,
Speaker 4: like seventy eighty whatever you have to Yeah, yeah, but like,
Speaker 4: are you lazy? Did you get any time to be lazy?
Speaker 2: Then?
Speaker 3: Probably more. Now I think I've found time.
Speaker 4: Yeah, and now I have plenty of lazy hobbies. I
Speaker 4: play guitar, which I think is kind of lazy, and
Speaker 4: then I play a lot of video games. So I
Speaker 4: think we could be bigger maybe if I wasn't truly
Speaker 4: a lazy But but the way we're.
Speaker 3: Growing now is a good pace.
Speaker 4: And I think, you know, I'll start working seventy hours
Speaker 4: a week like Dad did when he was my age,
Speaker 4: maybe eventually, at least for one week.
Speaker 3: I love it. I love it.
Speaker 1: Well.
Speaker 2: Listen, Daniel, tell us where people should go watch your
Speaker 2: fun videos and check out your products.
Speaker 3: Yeah.
Speaker 4: Social media wise, we're really just on TikTok and Instagram.
Speaker 4: I mean, those are the big two, and we've had
Speaker 4: a lot of success on TikTok and then recently this
Speaker 4: year we actually had a good amount of success on Instagram.
Speaker 4: So we're up to you know, eighty six thousand followers
Speaker 4: on Instagram and three hundred and something thousand followers on TikTok.
Speaker 4: So it's pretty sweet, and you know, that's definitely where
Speaker 4: you can find us.
Speaker 1: That's incredible. That does not sound like y'all have been
Speaker 1: lazy at all, not in the slightest.
Speaker 3: Yeah, that's what a lot of times on the comments
Speaker 3: on the videos, they'll say, you guys aren't living up
Speaker 3: to your name.
Speaker 2: Yeah.
Speaker 1: Sure, you're gonna have to change your name. You're gonna
Speaker 1: have to instill like a twenty hour work week.
Speaker 3: Yeah, yeah, we've done that before. I love it.
Speaker 1: Thanks y'all. That was a lot of fun. Thanks for
Speaker 1: being here.
Speaker 2: Yeah, of course, Marginius. What's the verdict, are we lazy
Speaker 2: butt Club members now or what?
Speaker 1: I need to be on the board of directors of
Speaker 1: the Lazy Buck Club at this point because the entire
Speaker 1: ethos that Michael and Daniel represent is so on point.
Speaker 2: I love it. You can be the chairwoman and that
Speaker 2: will be on the board with you, and we're gonna
Speaker 2: have quarterly board meetings. I'll wear a T shirts.
Speaker 3: It's gonna be.
Speaker 1: Something fun and mandatory, unlimited PTO.
Speaker 2: All right, Janies, what was your favorite part?
Speaker 1: You know, I love the fact that they embrace this
Speaker 1: concept of laziness as entrepreneurs, right, because I think there's
Speaker 1: so much of this, like hustle all the time, you know,
Speaker 1: sleep when you die. That's not necessarily what all of
Speaker 1: us want to be doing. Right. Part of the reason
Speaker 1: why we start businesses is because we do want more time,
Speaker 1: We do want more freedom to kind of live our
Speaker 1: lives outside of the structure of you know, normal corporate job,
Speaker 1: and so the fact that they're like okay with not
Speaker 1: doing all the things and just kind of enjoying the
Speaker 1: ride as they get to wherever that destiny is going
Speaker 1: to be for them. I absolutely love that sentiment and
Speaker 1: I think that's something that we need to talk about more.
Speaker 1: How about you, Austin.
Speaker 2: I very much agree with you, right. I think hustle
Speaker 2: culture is kind of toxic.
Speaker 3: Right.
Speaker 2: We see all these people who are working seventy eighty
Speaker 2: hundred hours a week. And don't get me wrong, Michael
Speaker 2: was doing that when he was getting it started. But
Speaker 2: I think everyone's kind of got to have that small season.
Speaker 2: But unfortunately, you know a lot of people take that
Speaker 2: season into a lifelong reality and to your point, got
Speaker 2: to give ourselves a little bit of grace here as solopreneurs.
Speaker 2: I think what really resonated with me was, you know,
Speaker 2: Michael mentioned, just post the video. You don't need to
Speaker 2: have it polished and perfect. You can just make a
Speaker 2: video of you packing some boxes, put some cool sound
Speaker 2: on top of it on TikTok, and you know, you
Speaker 2: got two and a half million views doing that. So
Speaker 2: I think for a lot of solopreneurs listening right now,
Speaker 2: give yourself some grace on posting your content right now.
Speaker 2: Every single video has to be perfect. It doesn't have
Speaker 2: to be polished, just document the journey and your audience
Speaker 2: will definitely appreciate that absolutely.
Speaker 1: I mean, I think we're kind of breaking the stereotype
Speaker 1: of what entrepreneurship can look like. It can be lazy
Speaker 1: and you can start it imperfectly. Well, that's it for
Speaker 1: today's episode. You can find me on social media at
Speaker 1: jochierro Di netto podcast.
Speaker 2: And you can find me at Austin Hankwitz. You can
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