1 00:00:01,040 --> 00:00:03,720 Speaker 1: The views, information, or opinions express during this podcast are 2 00:00:03,760 --> 00:00:06,120 Speaker 1: solely those of the individuals involved and do not represent 3 00:00:06,160 --> 00:00:08,440 Speaker 1: those of Intout, QuickBooks or any of its cornerstone brands 4 00:00:08,480 --> 00:00:11,600 Speaker 1: or employees. This podcast does not constitute financial, legal, or 5 00:00:11,600 --> 00:00:14,360 Speaker 1: other professional advice or services. No assurance is given that 6 00:00:14,400 --> 00:00:17,159 Speaker 1: the info is comprehensive, accurate, or free of errors, and 7 00:00:17,200 --> 00:00:20,279 Speaker 1: the information presented is for general information purposes only. Into 8 00:00:20,280 --> 00:00:22,880 Speaker 1: It QuickBooks does not have any responsibility for updating or 9 00:00:22,880 --> 00:00:26,520 Speaker 1: revising any information presented. Listeners should verify statements before relying 10 00:00:26,520 --> 00:00:29,000 Speaker 1: on them. QuickBooks Money is a standalone Into It offering 11 00:00:29,040 --> 00:00:31,600 Speaker 1: banking services provided by Green Dot Bank member FDIC. 12 00:00:36,560 --> 00:00:38,760 Speaker 2: Hey everyone, I'm Austin Hankwitz. 13 00:00:38,560 --> 00:00:41,560 Speaker 1: And I'm Denise Torres. Welcome to Mind the Business Small 14 00:00:41,560 --> 00:00:44,600 Speaker 1: Business Success Stories, a podcast brought to you by Into 15 00:00:44,640 --> 00:00:49,080 Speaker 1: It QuickBooks and Iheartradios Ruby Studios. In each episode, Austin 16 00:00:49,120 --> 00:00:51,800 Speaker 1: and I chat with small business owners as they share 17 00:00:51,840 --> 00:00:54,480 Speaker 1: their stories about the ups and downs of owning a 18 00:00:54,520 --> 00:00:57,520 Speaker 1: small business. Plus, we'll learn from their experience about how 19 00:00:57,600 --> 00:01:01,600 Speaker 1: you can help fortify and strengthen your own bits business. Now, Austin, 20 00:01:01,760 --> 00:01:03,960 Speaker 1: I want to know, do you ever get a chance 21 00:01:04,080 --> 00:01:04,959 Speaker 1: to be lazy. 22 00:01:05,600 --> 00:01:08,200 Speaker 2: This is such a good question because I was just 23 00:01:08,319 --> 00:01:11,520 Speaker 2: chatting with my girlfriend. We like to plan one big 24 00:01:12,080 --> 00:01:15,200 Speaker 2: vacation trip once a year around the world. So this 25 00:01:15,319 --> 00:01:18,360 Speaker 2: last summer we went to Mexico, and we were chatting 26 00:01:18,360 --> 00:01:21,520 Speaker 2: about the fact that whenever we go on vacation, quote unquote, 27 00:01:21,600 --> 00:01:23,800 Speaker 2: she's more of the traveler type, right, she wants to 28 00:01:23,800 --> 00:01:26,160 Speaker 2: go on the adventures and the excursions. I'm more the 29 00:01:26,240 --> 00:01:28,320 Speaker 2: lazy type where I'm trying to sit by the pool 30 00:01:28,360 --> 00:01:31,480 Speaker 2: and sip on a cocktail of some sort. So hopefully, 31 00:01:31,480 --> 00:01:34,720 Speaker 2: fingers crossed, I'll have a nice lazy adventure sometime next year. 32 00:01:34,760 --> 00:01:37,120 Speaker 2: But I think what's really important as a solopreneur is 33 00:01:37,160 --> 00:01:39,800 Speaker 2: to give yourself a little bit of grace. I had 34 00:01:39,840 --> 00:01:42,680 Speaker 2: I think it was maybe Monday or Tuesday earlier this week. 35 00:01:42,720 --> 00:01:44,399 Speaker 2: I just had an off day, right. I wasn't able 36 00:01:44,440 --> 00:01:46,520 Speaker 2: to click, I wasn't able to make good content. I 37 00:01:46,520 --> 00:01:48,400 Speaker 2: couldn't write. I feel like my emails were all lacky. 38 00:01:48,440 --> 00:01:50,960 Speaker 2: My brain was just foggy. And it's okay to kind 39 00:01:50,960 --> 00:01:53,840 Speaker 2: of just decompress a little lazy and give yourself some 40 00:01:53,920 --> 00:01:56,960 Speaker 2: grace because we all have those kinds of days. Denise 41 00:01:57,040 --> 00:01:58,880 Speaker 2: Do you also feel that way or am I just 42 00:01:58,920 --> 00:01:59,960 Speaker 2: like overly lazy? 43 00:02:00,680 --> 00:02:03,440 Speaker 1: No, Austin, Honestly, I feel like I could probably be 44 00:02:03,880 --> 00:02:08,080 Speaker 1: the president of the Lazy Entrepreneur Club, especially now because 45 00:02:08,080 --> 00:02:12,600 Speaker 1: I do take off a month every quarter. So that 46 00:02:12,800 --> 00:02:15,320 Speaker 1: was a commitment that I made to myself last year. 47 00:02:15,400 --> 00:02:19,480 Speaker 1: I said, I really want to create this life where 48 00:02:20,120 --> 00:02:23,120 Speaker 1: work is very optional, and how can I do that? 49 00:02:23,200 --> 00:02:27,280 Speaker 1: So I'm testing like sort of semi retirement. Maybe it's 50 00:02:27,360 --> 00:02:30,000 Speaker 1: just been awesome because I've realized I still make the 51 00:02:30,000 --> 00:02:32,280 Speaker 1: same amount of money and I'm not having to work 52 00:02:32,320 --> 00:02:35,800 Speaker 1: as much, and so embracing laziness as not being a 53 00:02:35,840 --> 00:02:38,000 Speaker 1: bad thing is kind of the ethos of the folks 54 00:02:38,040 --> 00:02:40,480 Speaker 1: that we're going to be talking to the founders of 55 00:02:40,880 --> 00:02:46,000 Speaker 1: Lazy Butt Club clothing company, which I mean the name really. 56 00:02:46,400 --> 00:02:48,840 Speaker 2: What a fun name for a company. I mean, I 57 00:02:48,919 --> 00:02:52,720 Speaker 2: love their logo is a duck literally lounging on a 58 00:02:52,800 --> 00:02:56,400 Speaker 2: lawn chair, just completely relaxed. I will say, when it 59 00:02:56,440 --> 00:02:59,440 Speaker 2: comes to business, the Lazy Butt Club and every small 60 00:02:59,480 --> 00:03:02,799 Speaker 2: business out there is the opposite of lazy. There's a 61 00:03:02,840 --> 00:03:06,000 Speaker 2: lot of hard work in going into business for yourself, 62 00:03:06,040 --> 00:03:08,680 Speaker 2: but there's a lot of smart work too, and different 63 00:03:08,680 --> 00:03:12,360 Speaker 2: strategies for maximizing results, such as having an account with 64 00:03:12,440 --> 00:03:15,360 Speaker 2: QuickBooks Money, where every dollar you put away in a 65 00:03:15,480 --> 00:03:19,640 Speaker 2: savings envelope earns you interest at over seventy times the 66 00:03:19,800 --> 00:03:23,320 Speaker 2: US average, allowing you to build your rainy day fund 67 00:03:23,360 --> 00:03:26,520 Speaker 2: and rest easy knowing your money is working for you 68 00:03:26,680 --> 00:03:28,959 Speaker 2: and definitely not being a lazy butt. 69 00:03:29,880 --> 00:03:32,880 Speaker 1: That's absolutely a great feeling knowing that your money is 70 00:03:32,919 --> 00:03:34,560 Speaker 1: working just as hard as you are. 71 00:03:35,280 --> 00:03:39,840 Speaker 2: So on that note, let's introduce our guests. Michael and 72 00:03:39,920 --> 00:03:42,880 Speaker 2: Daniel J run a family business called Lazy Butt Club. 73 00:03:43,120 --> 00:03:46,160 Speaker 2: It's an apparel company that specializes in items such as 74 00:03:46,240 --> 00:03:50,160 Speaker 2: cozy staples, loungewear, and more. They operate in the US 75 00:03:50,200 --> 00:03:53,160 Speaker 2: and sell their products in over eight dozen countries internationally. 76 00:03:53,680 --> 00:03:57,320 Speaker 2: Michael originally crafted the designs decades ago when he was 77 00:03:57,320 --> 00:04:01,000 Speaker 2: following his own business journey as a T shirt store operator. 78 00:04:01,600 --> 00:04:04,960 Speaker 2: Daniel and his brother Nick rediscovered their father's work in 79 00:04:05,040 --> 00:04:08,760 Speaker 2: his warehouse in Vista, California, put the shirts on, and 80 00:04:08,880 --> 00:04:11,880 Speaker 2: quickly discovered they had a hit on their hands. They 81 00:04:11,960 --> 00:04:15,160 Speaker 2: launched the brand under its catchy name and found success 82 00:04:15,280 --> 00:04:18,279 Speaker 2: selling shirts and other products online. With the help of 83 00:04:18,360 --> 00:04:26,760 Speaker 2: the popularity of their family focused videos on TikTok. Welcome 84 00:04:26,800 --> 00:04:29,920 Speaker 2: to the show, Michael and Daniel. Thank you, Hi, thanks 85 00:04:29,920 --> 00:04:34,279 Speaker 2: for having us absolutely So. I love the name Lazy 86 00:04:34,320 --> 00:04:36,880 Speaker 2: Butt Club, but how the heck did you come up 87 00:04:36,920 --> 00:04:37,120 Speaker 2: with it? 88 00:04:37,839 --> 00:04:40,599 Speaker 3: Back in the eighties there were a lot of club club, 89 00:04:40,640 --> 00:04:43,400 Speaker 3: med club, this club that, a lot of designs and 90 00:04:43,480 --> 00:04:46,479 Speaker 3: T shirt shops were vacation club, yacht club, all those 91 00:04:46,560 --> 00:04:49,719 Speaker 3: different things. And I was selling T shirt transfers to 92 00:04:49,760 --> 00:04:52,440 Speaker 3: T shirt shops all around the country, and so I 93 00:04:52,560 --> 00:04:55,680 Speaker 3: just kind of picked up on the coinage of club. 94 00:04:55,880 --> 00:04:58,880 Speaker 3: I did yacht club, beach club, vacation club. I had 95 00:04:58,960 --> 00:05:01,440 Speaker 3: quite a few. And then back a few years ago, 96 00:05:01,480 --> 00:05:04,080 Speaker 3: when the kids dug out the old transfers, that's where 97 00:05:04,120 --> 00:05:06,880 Speaker 3: they got the Lazy Butt Club and thought that was 98 00:05:06,880 --> 00:05:07,400 Speaker 3: pretty neat. 99 00:05:07,440 --> 00:05:09,760 Speaker 4: So, well, it's cool that you made You had made 100 00:05:09,800 --> 00:05:12,680 Speaker 4: the duck without putting Lazy Butt Club under it, and 101 00:05:12,720 --> 00:05:14,680 Speaker 4: then you thought them duck looked lazy, So. 102 00:05:15,000 --> 00:05:16,880 Speaker 3: Yeah, I called him a beach consultant. 103 00:05:17,320 --> 00:05:21,600 Speaker 2: Yeah. So, Daniel, you've resurrected this a great brand your 104 00:05:21,600 --> 00:05:25,560 Speaker 2: father created decades ago. When did you realize that these 105 00:05:25,640 --> 00:05:28,080 Speaker 2: fund designs would have such a large demand? 106 00:05:28,680 --> 00:05:31,600 Speaker 4: We found them on the original like iron on transfers. 107 00:05:31,680 --> 00:05:34,680 Speaker 4: My dad had some stills stored away. My brother and 108 00:05:34,720 --> 00:05:38,039 Speaker 4: I wore the shirts around for about a year, and 109 00:05:38,600 --> 00:05:42,520 Speaker 4: very quickly, like it became the most complimented and commented 110 00:05:42,560 --> 00:05:45,479 Speaker 4: on shirt that I had ever owned. Everywhere we went, 111 00:05:45,760 --> 00:05:48,880 Speaker 4: be at the grocery store checkout, or just at a 112 00:05:48,920 --> 00:05:51,440 Speaker 4: coffee shop or anywhere. Even at the gas station, someone 113 00:05:51,440 --> 00:05:52,920 Speaker 4: from the car over it was like, hey, I love 114 00:05:52,920 --> 00:05:56,560 Speaker 4: your shirt. So pretty quickly we realized that it was 115 00:05:57,200 --> 00:05:59,560 Speaker 4: kind of a special design and something that resonated with 116 00:05:59,600 --> 00:06:02,080 Speaker 4: a lot of people, and it's just playful and kind 117 00:06:02,120 --> 00:06:05,000 Speaker 4: of fun to wear. And so after that happened so 118 00:06:05,040 --> 00:06:07,600 Speaker 4: many times, we had the idea then maybe that it 119 00:06:07,640 --> 00:06:09,400 Speaker 4: was the start of like something, you know, the Lazy 120 00:06:09,400 --> 00:06:12,479 Speaker 4: Butt Club. Maybe we could start it as a brand 121 00:06:12,480 --> 00:06:14,960 Speaker 4: and build off of that. So yeah, after we wore 122 00:06:15,000 --> 00:06:16,960 Speaker 4: it for a while, we decided that we definitely had 123 00:06:17,000 --> 00:06:19,080 Speaker 4: something special and that we should just go for it. 124 00:06:19,960 --> 00:06:23,240 Speaker 2: That's awesome. So now for you, Michael, what did you 125 00:06:23,360 --> 00:06:26,560 Speaker 2: think when you found your children wearing and now eventually 126 00:06:26,640 --> 00:06:29,719 Speaker 2: selling your old shirt designs. Were you a little skeptical, Like, 127 00:06:29,720 --> 00:06:31,919 Speaker 2: wait a second, this was a thing back in the eighties. 128 00:06:32,480 --> 00:06:35,000 Speaker 2: Why are people excited about it now in twenty twenty one, 129 00:06:35,080 --> 00:06:36,120 Speaker 2: twenty two, and twenty three. 130 00:06:36,880 --> 00:06:39,440 Speaker 3: Well, basically it's you know, they've been wearing them for 131 00:06:39,480 --> 00:06:41,960 Speaker 3: so long now that I kind of forgot about what 132 00:06:42,120 --> 00:06:44,240 Speaker 3: was like in the beginning. But I had told it 133 00:06:44,279 --> 00:06:46,880 Speaker 3: too many stores, t shirt shops and stuff around the 134 00:06:46,880 --> 00:06:50,360 Speaker 3: country over the years and had real good success with 135 00:06:50,400 --> 00:06:53,640 Speaker 3: it then. But for them to bring it back and 136 00:06:53,800 --> 00:06:56,719 Speaker 3: get the results that we had, it's pretty amazing. I 137 00:06:56,800 --> 00:06:59,560 Speaker 3: had two retail t shirt shops back in Denver in 138 00:07:00,000 --> 00:07:03,120 Speaker 3: the early seventies and eighties, and people would come in 139 00:07:03,160 --> 00:07:05,200 Speaker 3: all the time and be excited about and buy them 140 00:07:05,200 --> 00:07:07,200 Speaker 3: and wear them, and it just kind of set up 141 00:07:07,240 --> 00:07:10,480 Speaker 3: on the shelves for probably close to twenty years or more, 142 00:07:11,240 --> 00:07:13,520 Speaker 3: and then the kids dug it out and next thing 143 00:07:13,520 --> 00:07:15,280 Speaker 3: you know, they're wearing it, their friends are asking to 144 00:07:15,280 --> 00:07:18,520 Speaker 3: buy it, and so we started selling them. Oh absolutely, 145 00:07:18,560 --> 00:07:21,280 Speaker 3: I mean, who doesn't like a cool design of a 146 00:07:21,360 --> 00:07:25,960 Speaker 3: Tyrannosaurus rex wrecking on the on a ski slope? 147 00:07:26,000 --> 00:07:27,760 Speaker 2: Right? Yeah, you guys have gone. 148 00:07:27,800 --> 00:07:31,080 Speaker 1: From selling one T shirt a week to hundreds a day. 149 00:07:31,560 --> 00:07:34,200 Speaker 1: How fast did that growth actually happen? And were you 150 00:07:34,280 --> 00:07:37,800 Speaker 1: surprised by how quickly things grew or you ready for 151 00:07:37,840 --> 00:07:38,480 Speaker 1: what was coming? 152 00:07:39,400 --> 00:07:42,320 Speaker 4: We're definitely surprised. The first year we started, we sold 153 00:07:42,320 --> 00:07:44,880 Speaker 4: about fifty in the first year, and then we sold 154 00:07:44,960 --> 00:07:47,800 Speaker 4: ninety three in the second year, and then in the 155 00:07:47,840 --> 00:07:49,840 Speaker 4: third year, that was the year we went viral. 156 00:07:49,920 --> 00:07:51,520 Speaker 3: In March of twenty twenty one. 157 00:07:52,280 --> 00:07:55,800 Speaker 4: That year, we sold over six thousand orders, probably like 158 00:07:55,840 --> 00:07:58,440 Speaker 4: close to ten thousand shirts because a lot of the 159 00:07:58,520 --> 00:08:01,559 Speaker 4: orders were multiple shirts. But yeah, after that first video, 160 00:08:01,640 --> 00:08:05,680 Speaker 4: we sold five hundred orders overnight. The previous month we 161 00:08:05,720 --> 00:08:07,920 Speaker 4: probably made like five orders in the whole month. Wow, 162 00:08:07,960 --> 00:08:10,120 Speaker 4: So I went from five orders a month to five 163 00:08:10,200 --> 00:08:13,080 Speaker 4: hundred overnight. And then as far as being ready for it, 164 00:08:13,840 --> 00:08:16,120 Speaker 4: we weren't technically ready for it at all. We were 165 00:08:16,120 --> 00:08:20,000 Speaker 4: basically made to order, So it took about three weeks 166 00:08:20,000 --> 00:08:22,320 Speaker 4: to fill all those orders. So people were waiting for 167 00:08:22,360 --> 00:08:24,800 Speaker 4: a little while, but everybody was happy to support and 168 00:08:24,800 --> 00:08:26,000 Speaker 4: nobody was upset at all. 169 00:08:26,360 --> 00:08:28,840 Speaker 1: Did you communicate that with your customers that there would 170 00:08:28,840 --> 00:08:30,680 Speaker 1: be a lead time, er, like, how did you handle 171 00:08:30,720 --> 00:08:31,920 Speaker 1: that increase in demand? 172 00:08:32,960 --> 00:08:36,080 Speaker 4: Yeah, once we realized how behind we were on the orders, 173 00:08:36,520 --> 00:08:39,199 Speaker 4: you know, I mean, and luckily everybody was buying through 174 00:08:39,200 --> 00:08:41,840 Speaker 4: the video, so I would I posted another video, and 175 00:08:42,000 --> 00:08:44,880 Speaker 4: the follow up videos were all about how we're crazy 176 00:08:45,000 --> 00:08:48,920 Speaker 4: overwhelmed and like grateful for everything, and so people were 177 00:08:49,040 --> 00:08:50,360 Speaker 4: more than happy to wait. I mean a lot of 178 00:08:50,400 --> 00:08:53,480 Speaker 4: the comments were like, take your time, don't work too hard, 179 00:08:53,559 --> 00:08:56,840 Speaker 4: you know. So it was nice that everybody was so 180 00:08:57,240 --> 00:09:00,520 Speaker 4: supportive and just happy to help us out on TikTok. 181 00:09:00,559 --> 00:09:02,080 Speaker 4: They love to see you grow like that, and they 182 00:09:02,160 --> 00:09:03,679 Speaker 4: love to see a small company blow up. 183 00:09:04,240 --> 00:09:08,280 Speaker 1: Yeah, Michael, how have you managed to keep the team 184 00:09:08,440 --> 00:09:12,560 Speaker 1: small with this large increase in size? Has there been 185 00:09:12,679 --> 00:09:16,720 Speaker 1: sort of a strategic thought process around, you know, let's 186 00:09:16,800 --> 00:09:19,800 Speaker 1: keep it lean and mean, or is growth one of 187 00:09:19,800 --> 00:09:22,200 Speaker 1: those things that you'll are talking about as time goes on. 188 00:09:23,200 --> 00:09:25,960 Speaker 3: Basically over the years and that I've had the T 189 00:09:26,080 --> 00:09:28,800 Speaker 3: shirt chops and different things like that, it was always 190 00:09:28,880 --> 00:09:32,120 Speaker 3: just trying to keep something going and making new designs 191 00:09:32,120 --> 00:09:36,520 Speaker 3: and just continuing. And when I realized I could make 192 00:09:36,559 --> 00:09:40,640 Speaker 3: more money than minimum wage selling a few shirts, that's 193 00:09:40,800 --> 00:09:43,559 Speaker 3: the incentive more than anything being a business owner. And 194 00:09:43,880 --> 00:09:46,760 Speaker 3: as far as getting big, at one point I had 195 00:09:46,880 --> 00:09:49,839 Speaker 3: about fifteen different employees with my T shirt chops back 196 00:09:49,880 --> 00:09:52,800 Speaker 3: in Colorado. But you can grow and have to work 197 00:09:52,840 --> 00:09:56,360 Speaker 3: harder and make more orders to keep the thing going. 198 00:09:56,840 --> 00:10:00,640 Speaker 3: But since the name of our company is Lady Buck Club, 199 00:10:00,640 --> 00:10:04,280 Speaker 3: we're kind of leaning more towards keeping between the three 200 00:10:04,280 --> 00:10:07,040 Speaker 3: of us and making it easy. There's a lot of 201 00:10:07,040 --> 00:10:09,720 Speaker 3: things we could do to really get bigger. If we 202 00:10:09,760 --> 00:10:12,200 Speaker 3: get big, that's fine. I'm sure we can handle it. 203 00:10:12,640 --> 00:10:14,640 Speaker 3: So we'll just take it one day at a time. 204 00:10:14,800 --> 00:10:17,439 Speaker 1: Yeah, you know, I think that's something that not enough 205 00:10:17,559 --> 00:10:20,840 Speaker 1: entrepreneurs are honest with themselves about, is like how much 206 00:10:21,320 --> 00:10:23,640 Speaker 1: do I want to grow this? Like when is enough enough? 207 00:10:24,160 --> 00:10:26,480 Speaker 1: I appreciate the fact that that is your thought process, 208 00:10:26,520 --> 00:10:29,280 Speaker 1: because I think a lot of us are kind of programmed, 209 00:10:29,320 --> 00:10:32,320 Speaker 1: especially with social media, to be like always scale, always grow, 210 00:10:32,360 --> 00:10:34,640 Speaker 1: always get bigger, do it as quickly as possible, And 211 00:10:35,000 --> 00:10:37,360 Speaker 1: maybe for some of us that's just not the path 212 00:10:37,440 --> 00:10:38,320 Speaker 1: to success. 213 00:10:38,800 --> 00:10:41,679 Speaker 3: Yeah, And like with us, especially with Danny doing all 214 00:10:41,679 --> 00:10:44,680 Speaker 3: the videos and everything, we go viral or mini viral. 215 00:10:44,760 --> 00:10:47,320 Speaker 3: We make a lot of sales, and then it's kind 216 00:10:47,320 --> 00:10:49,600 Speaker 3: of neat to be able to not post a few 217 00:10:49,679 --> 00:10:52,520 Speaker 3: videos and take a few days off go golfing or whatever. 218 00:10:52,840 --> 00:10:55,640 Speaker 3: So we're kind of living the dream of the Lazy 219 00:10:55,640 --> 00:10:56,080 Speaker 3: buck Club. 220 00:10:56,120 --> 00:10:59,000 Speaker 1: Basically, I love that that's the importance of defining what 221 00:10:59,040 --> 00:11:00,440 Speaker 1: success looks like business. 222 00:11:00,600 --> 00:11:05,320 Speaker 2: Yep, so we've talked about kind of keeping the ethos 223 00:11:05,360 --> 00:11:07,360 Speaker 2: of the Lazy butt Club and being as lean and 224 00:11:07,400 --> 00:11:10,600 Speaker 2: relaxed as possible. Are you leveraging any tools to help 225 00:11:10,640 --> 00:11:13,000 Speaker 2: you stay competitive while remaining small. 226 00:11:13,520 --> 00:11:16,360 Speaker 4: We recently got all official with the payroll and everything. 227 00:11:16,400 --> 00:11:19,160 Speaker 4: The first two years, the taxes were a little complicated, 228 00:11:19,160 --> 00:11:21,960 Speaker 4: but now we're under an S Corp. And we have payroll, 229 00:11:22,000 --> 00:11:24,720 Speaker 4: and we actually use the payroll through quick Books, which 230 00:11:24,760 --> 00:11:27,440 Speaker 4: makes it super easy. The taxes are taken out with 231 00:11:27,520 --> 00:11:28,800 Speaker 4: the click of a button. I don't have to think 232 00:11:28,800 --> 00:11:31,640 Speaker 4: about any of that, which is super nice. It seems 233 00:11:31,679 --> 00:11:33,800 Speaker 4: pretty straightforward the way it's laid. 234 00:11:33,600 --> 00:11:37,000 Speaker 1: Out coming up after the break. 235 00:11:37,480 --> 00:11:39,520 Speaker 4: After that, I realized that it kind of was all 236 00:11:39,559 --> 00:11:42,360 Speaker 4: about the story, just being honest and authentic, and that's 237 00:11:42,360 --> 00:11:43,720 Speaker 4: what people resonate with the most. 238 00:11:44,679 --> 00:11:55,640 Speaker 1: We'll be right back with Mine the Business. Welcome back 239 00:11:55,640 --> 00:11:59,320 Speaker 1: to Mind the Business. Small business success stories from iHeartMedia's 240 00:11:59,400 --> 00:12:01,440 Speaker 1: Ruby Study and into It QuickBooks. 241 00:12:03,800 --> 00:12:06,920 Speaker 2: So I discovered you all on TikTok. You guys are 242 00:12:06,960 --> 00:12:09,720 Speaker 2: crushing it now on TikTok shop. How do you think 243 00:12:09,760 --> 00:12:12,760 Speaker 2: that your family focused videos have affected the demand for 244 00:12:12,840 --> 00:12:13,360 Speaker 2: your brand? 245 00:12:13,840 --> 00:12:15,640 Speaker 4: I honestly wasn't posting all that much in the first 246 00:12:15,679 --> 00:12:18,160 Speaker 4: couple of years, but definitely the focus was just trying 247 00:12:18,160 --> 00:12:20,640 Speaker 4: to grow the idea of the brand, and I believe 248 00:12:20,679 --> 00:12:22,840 Speaker 4: that the design and the idea stands on its own. 249 00:12:23,679 --> 00:12:27,760 Speaker 4: Once I posted the video of Dad and telling the story, 250 00:12:28,480 --> 00:12:30,760 Speaker 4: it was just one clip, twenty four second clip of 251 00:12:30,880 --> 00:12:33,920 Speaker 4: Dad pressing the design and then pulling off the paper 252 00:12:33,920 --> 00:12:37,240 Speaker 4: and revealing the design, and I said, my dad and 253 00:12:37,280 --> 00:12:39,880 Speaker 4: I trying to make a brand out of designs he 254 00:12:39,920 --> 00:12:42,920 Speaker 4: made in the eighties. He works hard, but loves when 255 00:12:42,920 --> 00:12:45,160 Speaker 4: he has time to be lazy. If you drop a follow, 256 00:12:45,160 --> 00:12:47,200 Speaker 4: it me in the world, do us right. And so 257 00:12:47,240 --> 00:12:49,319 Speaker 4: they were hooked with the story and then at the 258 00:12:49,440 --> 00:12:52,240 Speaker 4: very end they got to see the design. So after 259 00:12:52,280 --> 00:12:54,320 Speaker 4: that I realized that it kind of was all about 260 00:12:54,320 --> 00:12:58,600 Speaker 4: the story to gain that emotional connection with the audience 261 00:12:58,640 --> 00:13:01,440 Speaker 4: and just being honest. And that's what social media offers, 262 00:13:01,520 --> 00:13:03,719 Speaker 4: is the ability to be honest and authentic, and that's 263 00:13:03,720 --> 00:13:05,080 Speaker 4: what people resonate with the most. 264 00:13:05,600 --> 00:13:07,840 Speaker 2: Absolutely, I couldn't agree more with you here and it's 265 00:13:08,000 --> 00:13:10,840 Speaker 2: kind of a challenge to post that first video. You 266 00:13:10,960 --> 00:13:13,000 Speaker 2: kind of feel like, oh my gosh, what if people 267 00:13:13,000 --> 00:13:14,640 Speaker 2: are going to judge me? What if they don't like 268 00:13:14,640 --> 00:13:16,800 Speaker 2: my products or service or whatever I'm offering here as 269 00:13:16,840 --> 00:13:19,160 Speaker 2: a solopreneur. Do you have any piece of advice to 270 00:13:19,320 --> 00:13:22,240 Speaker 2: maybe encourage someone listening right now that maybe hasn't thought 271 00:13:22,240 --> 00:13:25,280 Speaker 2: about TikTok shop or Instagram or just social media in 272 00:13:25,280 --> 00:13:27,040 Speaker 2: general for their products and services. 273 00:13:27,679 --> 00:13:30,040 Speaker 3: I might say that, like when Danny first started doing 274 00:13:30,040 --> 00:13:32,920 Speaker 3: the videos, he was a little concerned about making the 275 00:13:33,000 --> 00:13:36,040 Speaker 3: perfect video, and I said, you know, I see all 276 00:13:36,080 --> 00:13:39,240 Speaker 3: these videos on TikTok, and some of them aren't really good, 277 00:13:39,559 --> 00:13:42,400 Speaker 3: but people watch them, and if you make videos that 278 00:13:42,440 --> 00:13:45,960 Speaker 3: it's not good, then they'll swipe, you know, so who cares. 279 00:13:46,040 --> 00:13:48,000 Speaker 3: The main thing is just getting the video out there. 280 00:13:48,559 --> 00:13:51,880 Speaker 3: And most people that are watching TikTok videos, they're not 281 00:13:51,920 --> 00:13:54,680 Speaker 3: doing it to be a critique on what you're doing. 282 00:13:54,960 --> 00:13:57,200 Speaker 3: They want to hear some words out of your mouth 283 00:13:57,200 --> 00:13:58,720 Speaker 3: and that's it. It's really pretty neat. 284 00:13:59,120 --> 00:14:03,440 Speaker 1: I love that. So essentially you're taking on another role 285 00:14:03,600 --> 00:14:06,720 Speaker 1: now as sort of a production company with all the 286 00:14:06,760 --> 00:14:10,120 Speaker 1: marketing and advertising work that you're doing by creating these videos, 287 00:14:10,360 --> 00:14:13,960 Speaker 1: So how do you find time to continue the output 288 00:14:14,040 --> 00:14:16,199 Speaker 1: of videos while keeping this lean footprint. 289 00:14:16,880 --> 00:14:19,120 Speaker 4: It is kind of a lot to think about, Like 290 00:14:19,160 --> 00:14:21,200 Speaker 4: while we're in the middle of production, I'll be like, oh, 291 00:14:21,200 --> 00:14:22,640 Speaker 4: I need a video, I need a clip of this, 292 00:14:23,240 --> 00:14:25,440 Speaker 4: and it's while I'm doing one hundred other things. So 293 00:14:26,280 --> 00:14:27,880 Speaker 4: you just have to take out the camera and film 294 00:14:27,920 --> 00:14:29,800 Speaker 4: a couple day in the life kind of things like 295 00:14:29,840 --> 00:14:31,800 Speaker 4: what are we doing now? And people like to see 296 00:14:31,800 --> 00:14:34,480 Speaker 4: that kind of stuff. We could plan for more of 297 00:14:34,520 --> 00:14:36,480 Speaker 4: our videos, but the right now, we're just kind of 298 00:14:36,480 --> 00:14:39,240 Speaker 4: doing it as we go. It's exactly what we're doing 299 00:14:39,240 --> 00:14:42,000 Speaker 4: that day. Or I'll use a clip from a few 300 00:14:42,000 --> 00:14:44,400 Speaker 4: months ago and I'll put some words over it. One 301 00:14:44,400 --> 00:14:46,560 Speaker 4: of the clips I made that went viral, it was 302 00:14:46,840 --> 00:14:50,280 Speaker 4: thirteen different clips, and those clips were from all over, 303 00:14:50,400 --> 00:14:53,040 Speaker 4: like they were six months back to that day, and 304 00:14:53,080 --> 00:14:55,680 Speaker 4: I combined a whole bunch of clips into one video 305 00:14:55,840 --> 00:14:57,760 Speaker 4: and it did really well, and then it was like, oh, 306 00:14:57,800 --> 00:14:59,520 Speaker 4: I'm glad that I stopped and I video taped this 307 00:14:59,600 --> 00:15:02,760 Speaker 4: thing for a few seconds. But yeah, it is a lot, 308 00:15:02,800 --> 00:15:04,560 Speaker 4: and you have to constantly be thinking about it. But 309 00:15:04,640 --> 00:15:06,160 Speaker 4: it's what we want to do and it's actually fun 310 00:15:06,200 --> 00:15:07,000 Speaker 4: to share our story. 311 00:15:07,800 --> 00:15:09,960 Speaker 1: Yeah. I think that's why people are resonating with it, 312 00:15:10,000 --> 00:15:12,480 Speaker 1: because not only are you sharing the behind the scenes 313 00:15:12,600 --> 00:15:16,320 Speaker 1: the story of what the brand represents, but you're also 314 00:15:16,360 --> 00:15:19,120 Speaker 1: just giving a real life glimpse into what it looks 315 00:15:19,160 --> 00:15:21,040 Speaker 1: like on a day to day basis, whether that's you know, 316 00:15:21,120 --> 00:15:23,680 Speaker 1: making sure it's or packing out orders. And I think 317 00:15:23,840 --> 00:15:27,120 Speaker 1: that's the part that makes people feel really connected when 318 00:15:27,160 --> 00:15:29,400 Speaker 1: they see you growing, because they feel like they've been 319 00:15:29,440 --> 00:15:32,840 Speaker 1: part of the journey alongside y'all and they have. Do 320 00:15:32,880 --> 00:15:35,160 Speaker 1: you think that part of the advantage that you've seen 321 00:15:35,720 --> 00:15:38,120 Speaker 1: is the fact that you are a family owned business, Like, 322 00:15:38,160 --> 00:15:41,080 Speaker 1: have you gotten feedback from your audience that that's something 323 00:15:41,120 --> 00:15:42,000 Speaker 1: that they're connecting with. 324 00:15:42,480 --> 00:15:46,520 Speaker 4: Definitely helps being family business because so many people relate 325 00:15:46,560 --> 00:15:48,600 Speaker 4: to it. You know, people comment there like I love 326 00:15:48,640 --> 00:15:50,480 Speaker 4: that you get to work with your dad. It's so cool. 327 00:15:51,080 --> 00:15:53,440 Speaker 4: Your dad reminds me of mind or whatever like stuff 328 00:15:53,480 --> 00:15:57,160 Speaker 4: like that. Like, it's definitely an added like thing. It's 329 00:15:57,160 --> 00:15:59,640 Speaker 4: not like just two people working together. It's it's family. 330 00:15:59,680 --> 00:15:59,960 Speaker 4: It's cool. 331 00:16:00,520 --> 00:16:03,000 Speaker 3: Kind of makes it sound authentic. It's like, oh, it's 332 00:16:03,000 --> 00:16:06,440 Speaker 3: a legit business. Because it's a family business, which technically 333 00:16:06,440 --> 00:16:09,760 Speaker 3: it is, it works out pretty good. Yeah, it's their story. 334 00:16:10,320 --> 00:16:12,360 Speaker 3: When we go to the street fairs and stuff, we 335 00:16:12,400 --> 00:16:15,040 Speaker 3: get a lot of people that recognize this. And I've 336 00:16:15,080 --> 00:16:18,720 Speaker 3: even been in stores and stuff and girls reading my 337 00:16:18,800 --> 00:16:21,560 Speaker 3: shirt and she said, I follow the people on TikTok. 338 00:16:21,600 --> 00:16:23,720 Speaker 3: And I said, is there an old guy on the TikTok? 339 00:16:23,840 --> 00:16:26,520 Speaker 3: She goes, oh, that's you, And that's happened, you know, 340 00:16:26,600 --> 00:16:29,240 Speaker 3: five or six times. And so many people that I 341 00:16:29,400 --> 00:16:31,120 Speaker 3: meet at the street fairs and stuff. It's kind of 342 00:16:31,120 --> 00:16:33,360 Speaker 3: funny because I'll tell them that we're on TikTok and 343 00:16:34,320 --> 00:16:36,120 Speaker 3: they say they're not on TikTok, and I said, well 344 00:16:36,120 --> 00:16:38,640 Speaker 3: you should be. And one thing that I've kind of 345 00:16:38,720 --> 00:16:41,800 Speaker 3: leaned towards is I keep saying that, well Danny when 346 00:16:41,800 --> 00:16:43,600 Speaker 3: he makes it videos, we've got quite a few with 347 00:16:43,720 --> 00:16:45,840 Speaker 3: you know, three or four or five or seven million views, 348 00:16:46,400 --> 00:16:49,160 Speaker 3: and most of those are of me. So when I 349 00:16:49,200 --> 00:16:52,240 Speaker 3: see people, I'll tell them if you're not on TikTok, 350 00:16:52,320 --> 00:16:54,880 Speaker 3: or if you're on TikTok, get an old person in 351 00:16:54,920 --> 00:16:58,800 Speaker 3: your video. Is that old person, whether it be your 352 00:16:58,920 --> 00:17:01,800 Speaker 3: parent or whoever, tore part of your story, you know, 353 00:17:01,840 --> 00:17:03,560 Speaker 3: and just make them part of your story and to 354 00:17:03,560 --> 00:17:04,320 Speaker 3: see what happens. 355 00:17:04,680 --> 00:17:08,119 Speaker 1: I absolutely love that you're breaking the stigma that, you know, 356 00:17:08,200 --> 00:17:11,600 Speaker 1: folks in older generations just don't embrace technology and the 357 00:17:11,880 --> 00:17:14,560 Speaker 1: new way that things happen. So I think it's great 358 00:17:14,600 --> 00:17:17,520 Speaker 1: to embrace the technology and tell folks you know how 359 00:17:17,560 --> 00:17:19,399 Speaker 1: powerful it's been to grow your business. 360 00:17:19,840 --> 00:17:22,760 Speaker 2: You know, at the end of the day, people follow people, 361 00:17:22,880 --> 00:17:26,920 Speaker 2: they don't follow brands, right. That's why Tim Cook has 362 00:17:27,000 --> 00:17:30,520 Speaker 2: more followers on LinkedIn than Apple, Right. So it's like 363 00:17:30,640 --> 00:17:35,159 Speaker 2: people see you too, creating these T shirts, spending time together, 364 00:17:35,480 --> 00:17:38,000 Speaker 2: enjoying yourselves, running your business, and they want to follow 365 00:17:38,040 --> 00:17:40,520 Speaker 2: your journey. I'm sure they will love the Lazy Butt 366 00:17:40,560 --> 00:17:42,320 Speaker 2: Club as much as I do, but they want to 367 00:17:42,320 --> 00:17:44,960 Speaker 2: follow Michael and Daniel, right, And I think there's something 368 00:17:45,000 --> 00:17:49,679 Speaker 2: really powerful to be said about that. So, Michael, you've 369 00:17:49,720 --> 00:17:52,720 Speaker 2: been in this T shirt game for a very long time. 370 00:17:53,080 --> 00:17:56,080 Speaker 2: Was it weird to start selling things other than T shirts, 371 00:17:56,119 --> 00:17:59,199 Speaker 2: like sweatpants and hoodies and caps and stickers or did 372 00:17:59,240 --> 00:17:59,920 Speaker 2: it come natural? 373 00:18:01,000 --> 00:18:04,360 Speaker 3: I would say basically became natural, because I mean I've 374 00:18:04,400 --> 00:18:07,560 Speaker 3: always sold the sweatshirts and T shirts and everything and 375 00:18:07,960 --> 00:18:10,480 Speaker 3: with TikTok that we've been able to get out to 376 00:18:10,520 --> 00:18:13,439 Speaker 3: more people, it just seems like the next step is 377 00:18:13,480 --> 00:18:17,119 Speaker 3: to offer them more stuff and people enjoy it. You know, 378 00:18:17,160 --> 00:18:20,639 Speaker 3: it's kind of neat to think that there's lazy butts 379 00:18:20,640 --> 00:18:22,439 Speaker 3: all over the world that want to buy it. We've 380 00:18:22,520 --> 00:18:25,760 Speaker 3: sent this to twenty four different countries. Oh my goodness. 381 00:18:26,400 --> 00:18:29,679 Speaker 2: So when you started introducing these new product offerings, did 382 00:18:29,720 --> 00:18:32,159 Speaker 2: you have to change your day to day work streams? 383 00:18:32,640 --> 00:18:34,840 Speaker 2: Was there any new technology you had to use to 384 00:18:34,880 --> 00:18:37,360 Speaker 2: try and track different shipments from different suppliers. 385 00:18:38,040 --> 00:18:40,879 Speaker 3: I would say this day and age just because of 386 00:18:40,920 --> 00:18:42,960 Speaker 3: shipping and you can get it the next day and 387 00:18:43,040 --> 00:18:45,000 Speaker 3: all that kind of stuff. You don't really have to 388 00:18:45,080 --> 00:18:48,280 Speaker 3: keep a huge inventory. And so to add an extra product, 389 00:18:48,960 --> 00:18:51,639 Speaker 3: it's not that big of a deal. Order the shirts, 390 00:18:51,760 --> 00:18:53,560 Speaker 3: order them to get them the next day, you prim 391 00:18:53,600 --> 00:18:55,479 Speaker 3: ship them out and the next day, and you know, 392 00:18:55,600 --> 00:18:57,880 Speaker 3: TikTok wants you to do it in three days plus. 393 00:18:57,960 --> 00:19:00,879 Speaker 3: Remind us to get stuff out and we don't have 394 00:19:00,920 --> 00:19:02,160 Speaker 3: that hardware problem doing it. 395 00:19:02,800 --> 00:19:05,480 Speaker 2: That makes a ton of sense. I'm curious do you 396 00:19:05,520 --> 00:19:07,879 Speaker 2: have any tips or tricks for people who are trying 397 00:19:07,920 --> 00:19:11,040 Speaker 2: to find their next good supplier, or build that relationship 398 00:19:11,080 --> 00:19:13,920 Speaker 2: with a supplier, and he may be questions to ask 399 00:19:14,080 --> 00:19:16,359 Speaker 2: or any pieces of information to verify. 400 00:19:17,160 --> 00:19:21,000 Speaker 3: Basically, the best advice would be is try to talk 401 00:19:21,000 --> 00:19:24,400 Speaker 3: to the owner or vice president, somebody that's pretty much 402 00:19:24,400 --> 00:19:26,960 Speaker 3: in charge of the company, and if you feel a 403 00:19:27,000 --> 00:19:29,880 Speaker 3: connection with them, go with them. If it costs ten 404 00:19:29,920 --> 00:19:32,480 Speaker 3: cents more, fifty cents more, whatever, it's not that big 405 00:19:32,520 --> 00:19:35,919 Speaker 3: deal because just like building trust with the brand, you 406 00:19:36,000 --> 00:19:38,440 Speaker 3: build trust with the people you're buying from. 407 00:19:39,320 --> 00:19:42,639 Speaker 2: Now, the question is to the founder and CEO of 408 00:19:42,760 --> 00:19:46,280 Speaker 2: Lazy Butt Club ever find time to be lazy themselves? 409 00:19:46,880 --> 00:19:50,000 Speaker 4: As far as being lazy, getting to be lazy? Dad 410 00:19:50,080 --> 00:19:52,840 Speaker 4: wasn't lazy. Didn't seem like you were lazy at all 411 00:19:53,320 --> 00:19:56,159 Speaker 4: in the first thirty years of your business. I mean 412 00:19:56,280 --> 00:19:58,240 Speaker 4: Dad has told me he's been working. I mean there 413 00:19:58,280 --> 00:20:02,240 Speaker 4: was times you were working what seventy hours plus a week, 414 00:20:02,359 --> 00:20:06,520 Speaker 4: like seventy eighty whatever you have to Yeah, yeah, but like, 415 00:20:06,840 --> 00:20:09,399 Speaker 4: are you lazy? Did you get any time to be lazy? 416 00:20:09,440 --> 00:20:09,600 Speaker 2: Then? 417 00:20:10,280 --> 00:20:12,280 Speaker 3: Probably more. Now I think I've found time. 418 00:20:13,680 --> 00:20:17,919 Speaker 4: Yeah, and now I have plenty of lazy hobbies. I 419 00:20:17,960 --> 00:20:20,800 Speaker 4: play guitar, which I think is kind of lazy, and 420 00:20:20,840 --> 00:20:23,040 Speaker 4: then I play a lot of video games. So I 421 00:20:23,080 --> 00:20:26,320 Speaker 4: think we could be bigger maybe if I wasn't truly 422 00:20:26,320 --> 00:20:28,639 Speaker 4: a lazy But but the way we're. 423 00:20:28,520 --> 00:20:30,080 Speaker 3: Growing now is a good pace. 424 00:20:30,119 --> 00:20:32,520 Speaker 4: And I think, you know, I'll start working seventy hours 425 00:20:32,560 --> 00:20:34,479 Speaker 4: a week like Dad did when he was my age, 426 00:20:35,160 --> 00:20:37,040 Speaker 4: maybe eventually, at least for one week. 427 00:20:38,160 --> 00:20:39,440 Speaker 3: I love it. I love it. 428 00:20:40,400 --> 00:20:40,560 Speaker 1: Well. 429 00:20:40,600 --> 00:20:42,800 Speaker 2: Listen, Daniel, tell us where people should go watch your 430 00:20:42,840 --> 00:20:44,800 Speaker 2: fun videos and check out your products. 431 00:20:45,040 --> 00:20:45,600 Speaker 3: Yeah. 432 00:20:45,680 --> 00:20:49,280 Speaker 4: Social media wise, we're really just on TikTok and Instagram. 433 00:20:49,359 --> 00:20:51,400 Speaker 4: I mean, those are the big two, and we've had 434 00:20:51,800 --> 00:20:54,600 Speaker 4: a lot of success on TikTok and then recently this 435 00:20:54,680 --> 00:20:57,000 Speaker 4: year we actually had a good amount of success on Instagram. 436 00:20:57,040 --> 00:21:00,200 Speaker 4: So we're up to you know, eighty six thousand followers 437 00:21:00,240 --> 00:21:03,760 Speaker 4: on Instagram and three hundred and something thousand followers on TikTok. 438 00:21:04,600 --> 00:21:07,000 Speaker 4: So it's pretty sweet, and you know, that's definitely where 439 00:21:07,000 --> 00:21:07,640 Speaker 4: you can find us. 440 00:21:08,080 --> 00:21:10,399 Speaker 1: That's incredible. That does not sound like y'all have been 441 00:21:10,480 --> 00:21:13,960 Speaker 1: lazy at all, not in the slightest. 442 00:21:14,400 --> 00:21:16,400 Speaker 3: Yeah, that's what a lot of times on the comments 443 00:21:16,400 --> 00:21:19,199 Speaker 3: on the videos, they'll say, you guys aren't living up 444 00:21:19,240 --> 00:21:19,760 Speaker 3: to your name. 445 00:21:20,320 --> 00:21:20,520 Speaker 2: Yeah. 446 00:21:20,640 --> 00:21:24,920 Speaker 1: Sure, you're gonna have to change your name. You're gonna 447 00:21:24,960 --> 00:21:26,960 Speaker 1: have to instill like a twenty hour work week. 448 00:21:27,200 --> 00:21:30,800 Speaker 3: Yeah, yeah, we've done that before. I love it. 449 00:21:30,920 --> 00:21:32,520 Speaker 1: Thanks y'all. That was a lot of fun. Thanks for 450 00:21:32,560 --> 00:21:32,880 Speaker 1: being here. 451 00:21:33,000 --> 00:21:39,199 Speaker 2: Yeah, of course, Marginius. What's the verdict, are we lazy 452 00:21:39,280 --> 00:21:40,720 Speaker 2: butt Club members now or what? 453 00:21:41,440 --> 00:21:43,439 Speaker 1: I need to be on the board of directors of 454 00:21:43,440 --> 00:21:46,679 Speaker 1: the Lazy Buck Club at this point because the entire 455 00:21:46,840 --> 00:21:51,320 Speaker 1: ethos that Michael and Daniel represent is so on point. 456 00:21:51,480 --> 00:21:54,280 Speaker 2: I love it. You can be the chairwoman and that 457 00:21:54,359 --> 00:21:56,160 Speaker 2: will be on the board with you, and we're gonna 458 00:21:56,160 --> 00:21:58,800 Speaker 2: have quarterly board meetings. I'll wear a T shirts. 459 00:21:58,800 --> 00:21:59,320 Speaker 3: It's gonna be. 460 00:21:59,240 --> 00:22:02,480 Speaker 1: Something fun and mandatory, unlimited PTO. 461 00:22:04,119 --> 00:22:06,520 Speaker 2: All right, Janies, what was your favorite part? 462 00:22:06,800 --> 00:22:09,199 Speaker 1: You know, I love the fact that they embrace this 463 00:22:09,280 --> 00:22:13,040 Speaker 1: concept of laziness as entrepreneurs, right, because I think there's 464 00:22:13,080 --> 00:22:16,040 Speaker 1: so much of this, like hustle all the time, you know, 465 00:22:16,119 --> 00:22:19,240 Speaker 1: sleep when you die. That's not necessarily what all of 466 00:22:19,320 --> 00:22:21,480 Speaker 1: us want to be doing. Right. Part of the reason 467 00:22:21,520 --> 00:22:25,080 Speaker 1: why we start businesses is because we do want more time, 468 00:22:25,160 --> 00:22:27,360 Speaker 1: We do want more freedom to kind of live our 469 00:22:27,400 --> 00:22:30,800 Speaker 1: lives outside of the structure of you know, normal corporate job, 470 00:22:30,840 --> 00:22:33,879 Speaker 1: and so the fact that they're like okay with not 471 00:22:34,119 --> 00:22:36,720 Speaker 1: doing all the things and just kind of enjoying the 472 00:22:36,800 --> 00:22:38,840 Speaker 1: ride as they get to wherever that destiny is going 473 00:22:38,920 --> 00:22:41,159 Speaker 1: to be for them. I absolutely love that sentiment and 474 00:22:41,160 --> 00:22:42,840 Speaker 1: I think that's something that we need to talk about more. 475 00:22:43,040 --> 00:22:43,800 Speaker 1: How about you, Austin. 476 00:22:44,320 --> 00:22:46,840 Speaker 2: I very much agree with you, right. I think hustle 477 00:22:46,920 --> 00:22:48,520 Speaker 2: culture is kind of toxic. 478 00:22:48,640 --> 00:22:48,800 Speaker 3: Right. 479 00:22:48,840 --> 00:22:51,480 Speaker 2: We see all these people who are working seventy eighty 480 00:22:51,600 --> 00:22:53,439 Speaker 2: hundred hours a week. And don't get me wrong, Michael 481 00:22:53,480 --> 00:22:55,560 Speaker 2: was doing that when he was getting it started. But 482 00:22:55,680 --> 00:22:57,959 Speaker 2: I think everyone's kind of got to have that small season. 483 00:22:58,160 --> 00:23:01,080 Speaker 2: But unfortunately, you know a lot of people take that 484 00:23:01,119 --> 00:23:04,679 Speaker 2: season into a lifelong reality and to your point, got 485 00:23:04,720 --> 00:23:07,000 Speaker 2: to give ourselves a little bit of grace here as solopreneurs. 486 00:23:07,359 --> 00:23:10,479 Speaker 2: I think what really resonated with me was, you know, 487 00:23:10,560 --> 00:23:13,679 Speaker 2: Michael mentioned, just post the video. You don't need to 488 00:23:13,680 --> 00:23:16,240 Speaker 2: have it polished and perfect. You can just make a 489 00:23:16,280 --> 00:23:20,000 Speaker 2: video of you packing some boxes, put some cool sound 490 00:23:20,000 --> 00:23:21,920 Speaker 2: on top of it on TikTok, and you know, you 491 00:23:22,000 --> 00:23:24,000 Speaker 2: got two and a half million views doing that. So 492 00:23:24,080 --> 00:23:26,240 Speaker 2: I think for a lot of solopreneurs listening right now, 493 00:23:26,400 --> 00:23:29,200 Speaker 2: give yourself some grace on posting your content right now. 494 00:23:29,320 --> 00:23:31,480 Speaker 2: Every single video has to be perfect. It doesn't have 495 00:23:31,560 --> 00:23:35,440 Speaker 2: to be polished, just document the journey and your audience 496 00:23:35,480 --> 00:23:37,679 Speaker 2: will definitely appreciate that absolutely. 497 00:23:37,760 --> 00:23:40,440 Speaker 1: I mean, I think we're kind of breaking the stereotype 498 00:23:40,480 --> 00:23:42,919 Speaker 1: of what entrepreneurship can look like. It can be lazy 499 00:23:43,359 --> 00:23:48,199 Speaker 1: and you can start it imperfectly. Well, that's it for 500 00:23:48,280 --> 00:23:51,400 Speaker 1: today's episode. You can find me on social media at 501 00:23:51,480 --> 00:23:53,280 Speaker 1: jochierro Di netto podcast. 502 00:23:53,160 --> 00:23:55,960 Speaker 2: And you can find me at Austin Hankwitz. You can 503 00:23:56,000 --> 00:23:59,480 Speaker 2: follow Into It QuickBooks on all social media at QuickBooks. 504 00:23:59,720 --> 00:24:02,320 Speaker 2: To get the tools you need to start, run and 505 00:24:02,400 --> 00:24:05,639 Speaker 2: grow your business, head to QuickBooks dot com today. 506 00:24:05,920 --> 00:24:08,280 Speaker 1: Don't forget to follow this show wherever you listen to 507 00:24:08,320 --> 00:24:11,119 Speaker 1: podcasts so you can stay up to date on future episodes. 508 00:24:11,520 --> 00:24:14,040 Speaker 2: We also want to hear from you, so be sure 509 00:24:14,080 --> 00:24:17,600 Speaker 2: to leave it rating and a review. See you next time. 510 00:24:23,600 --> 00:24:27,000 Speaker 2: This podcast is a production of iHeartRadio and Into It QuickBooks. 511 00:24:27,119 --> 00:24:30,680 Speaker 2: Our executive producer is Malay Sosha, our supervising producer is 512 00:24:30,760 --> 00:24:33,640 Speaker 2: Nikkia Swinton, and our writer is Eric Lijah. 513 00:24:34,000 --> 00:24:38,440 Speaker 1: Our head of post production is James Foster QuickBooks. Money 514 00:24:38,480 --> 00:24:41,000 Speaker 1: is a standalone into it offering banking services provided by 515 00:24:41,040 --> 00:24:43,840 Speaker 1: Green Dot Bank member FDIC only. Funds and envelopes earn 516 00:24:43,880 --> 00:24:46,560 Speaker 1: annual percentage yield apy can change at any time. Money 517 00:24:46,560 --> 00:24:49,240 Speaker 1: movement services provided by Intuit Payments Inc. Licensed as a 518 00:24:49,240 --> 00:24:52,119 Speaker 1: money transmitter by the New York State Department of Financial Services.