1 00:00:02,360 --> 00:00:04,400 Speaker 1: What's up? This is the people shark here at Damon 2 00:00:04,480 --> 00:00:08,039 Speaker 1: John with another motivation moment for you courtesy of that 3 00:00:08,280 --> 00:00:11,680 Speaker 1: Moment with Damon John, a production of the Black Effect 4 00:00:11,760 --> 00:00:17,360 Speaker 1: Podcast Network and iHeartRadio Now. According to HubSpot, video is 5 00:00:17,400 --> 00:00:20,920 Speaker 1: the number one form of media used in content strategy, 6 00:00:21,160 --> 00:00:25,760 Speaker 1: overtaking blogs and infographics. But let's think about the visuals, 7 00:00:25,760 --> 00:00:28,240 Speaker 1: and they say a picture is states a thousand words, 8 00:00:28,320 --> 00:00:30,880 Speaker 1: And think about a video, a video that you can 9 00:00:31,000 --> 00:00:33,920 Speaker 1: use on your own site or anything else. But let's 10 00:00:33,960 --> 00:00:36,280 Speaker 1: go back a little further in video. How would television 11 00:00:36,320 --> 00:00:39,440 Speaker 1: really sponsored? Well, it was called the soapbox. Why because 12 00:00:39,520 --> 00:00:42,959 Speaker 1: soap companies and those type of brands would then go 13 00:00:43,040 --> 00:00:46,839 Speaker 1: on and sponsor a show and it would end up 14 00:00:46,840 --> 00:00:49,479 Speaker 1: blowing up their brands, the proctory gambles of the world 15 00:00:49,560 --> 00:00:52,200 Speaker 1: and all those because it was the soapbox. That's why. 16 00:00:52,320 --> 00:00:55,040 Speaker 1: That's where the word soap opera comes from, right, because 17 00:00:55,400 --> 00:00:59,400 Speaker 1: it was usually sponsored by deternative companies. Think about my history. 18 00:00:59,520 --> 00:01:01,080 Speaker 1: You all know the story, or if you don't know, 19 00:01:01,120 --> 00:01:02,880 Speaker 1: I'm gonna tell to you really quick. I took ten 20 00:01:02,960 --> 00:01:06,880 Speaker 1: T shirts and four something like two years, my partners 21 00:01:06,920 --> 00:01:08,920 Speaker 1: and I would go around the video sets. We'd put 22 00:01:08,959 --> 00:01:11,880 Speaker 1: them on artists or anybody like that, and they would 23 00:01:11,880 --> 00:01:14,399 Speaker 1: shoot the video and you would take it back, put 24 00:01:14,400 --> 00:01:16,600 Speaker 1: on another artist to take it back, put another take 25 00:01:16,640 --> 00:01:19,120 Speaker 1: it back. I was still a waiter of a real loss. 26 00:01:19,240 --> 00:01:20,600 Speaker 1: But all of a sudden I was known as a 27 00:01:20,680 --> 00:01:22,840 Speaker 1: huge clothing company. All I had was ten sticky T 28 00:01:22,959 --> 00:01:25,040 Speaker 1: shirts in my basement. That was the power and that 29 00:01:25,160 --> 00:01:29,080 Speaker 1: still is the power of videos. Right so so you're 30 00:01:29,080 --> 00:01:31,639 Speaker 1: gonna understand the power of that. Now you can create 31 00:01:31,760 --> 00:01:34,680 Speaker 1: videos and remember, with your smartphone right now, you can 32 00:01:34,720 --> 00:01:36,959 Speaker 1: do anything you like. Don't overthink it. Either. A lot 33 00:01:37,000 --> 00:01:40,920 Speaker 1: of times people respond to videos and or content that 34 00:01:41,280 --> 00:01:44,399 Speaker 1: is organic. You know, if you're trying to sell something 35 00:01:44,440 --> 00:01:46,120 Speaker 1: and you're like, oh, I just found this and you've 36 00:01:46,120 --> 00:01:48,040 Speaker 1: got to see all these great lights and all this 37 00:01:48,080 --> 00:01:50,880 Speaker 1: stuff around. Sometimes just getting on simply and going you, hey, 38 00:01:51,000 --> 00:01:52,760 Speaker 1: check this out. I found that or I like this, 39 00:01:52,880 --> 00:01:55,680 Speaker 1: or whatever the case is, that's really really powerful because 40 00:01:55,720 --> 00:01:58,080 Speaker 1: people know, you know, people know that you're telling the 41 00:01:58,120 --> 00:02:01,240 Speaker 1: truth or they can see right through you. Also, don't 42 00:02:01,240 --> 00:02:04,360 Speaker 1: do videos that are alive. Don't go out there in 43 00:02:04,400 --> 00:02:06,840 Speaker 1: front and act like this and all that, because you 44 00:02:06,880 --> 00:02:09,440 Speaker 1: know somebody can expose you as well. Just be organic 45 00:02:09,600 --> 00:02:11,720 Speaker 1: with who you are. Use it as much as you 46 00:02:11,880 --> 00:02:16,040 Speaker 1: can get user generated content. Have other people give you videos, 47 00:02:16,080 --> 00:02:19,360 Speaker 1: testimonies of your product or testimonies of you. We're testimonies 48 00:02:19,400 --> 00:02:21,960 Speaker 1: of things you've done. Tune in every single Monday and 49 00:02:22,040 --> 00:02:25,640 Speaker 1: Tuesday for new episodes. Up That Moment with Damon John 50 00:02:25,760 --> 00:02:28,880 Speaker 1: brought to you by the blackbec Podcast Network. Check it 51 00:02:28,919 --> 00:02:31,040 Speaker 1: out wherever you get your podcasts.