WEBVTT - Study Hall: Intellectual Property 0:00:00.120 --> 0:00:00.320 Hi. 0:00:00.520 --> 0:00:03.280 I'm Sherry Harris, owner of Life Source Water. As a 0:00:03.320 --> 0:00:06.480 new grandmother in lifelong Californian, I care about what's in 0:00:06.519 --> 0:00:09.959 the water my family uses every day. For over forty years, 0:00:10.080 --> 0:00:13.400 our whole house water system has protected Bay Area families 0:00:13.400 --> 0:00:16.400 with filtered water from every tap. Now we are offering 0:00:16.480 --> 0:00:20.040 a double dip in savings free basic installation plus an 0:00:20.079 --> 0:00:22.520 extra two hundred and fifty dollars off. That's up to 0:00:22.600 --> 0:00:25.560 twelve hundred dollars in savings. Call our factory at one 0:00:25.560 --> 0:00:28.479 eight hundred Water ninety nine or visit Life sourcewater dot 0:00:28.480 --> 0:00:30.320 com hurry offer in September thirty. 0:00:30.400 --> 0:00:31.560 Warranty limitations apply. 0:00:33.840 --> 0:00:39.880 My graduates from my school being forced bag drop bag drop, Mike, 0:00:39.960 --> 0:00:43.400 drop bag, drop bag drop. 0:00:52.600 --> 0:00:55.920 This is kind of like a school college almost in 0:00:55.960 --> 0:01:01.440 a sense. Yeah, better than so, you know, we want 0:01:01.440 --> 0:01:03.280 to give you guys all the tools that you need 0:01:03.320 --> 0:01:06.240 to be successful in business. And what's been coming up 0:01:06.360 --> 0:01:11.959 recently we posted on Instagram is, uh, you know, intellectual 0:01:12.040 --> 0:01:14.120 property cases. Right. So we look at card E B 0:01:14.720 --> 0:01:17.319 and she trademarked her signature line you want to say 0:01:17.319 --> 0:01:27.440 the line, I gotta say it, so she trademar she 0:01:27.560 --> 0:01:31.800 trademarked that. Then we had the Jordan logo, the Jumpman logo. 0:01:32.240 --> 0:01:35.560 That was an interesting situation where the original photographer of 0:01:35.680 --> 0:01:39.640 that photo sued Nike because they pretty much kind of 0:01:39.640 --> 0:01:42.679 copied his photo some people think they did, yeah, and 0:01:42.720 --> 0:01:45.399 he lost the lawsuit on that. And then we also 0:01:45.480 --> 0:01:48.880 have the Fortnite case right where Fortnite, if anybody is 0:01:48.920 --> 0:01:50.880 not familiar, is the most popular video game in the 0:01:50.880 --> 0:01:54.040 world right now, and they do all these different dances 0:01:54.160 --> 0:01:57.560 and the creators of these dances were never compensated for it, 0:01:57.640 --> 0:02:00.440 so they sued Fortnite and it's actually still in litigation, 0:02:00.600 --> 0:02:05.000 but it's pretty complicated. So it's one thing to be 0:02:05.080 --> 0:02:07.960 a creative and to create, right, It's another thing to 0:02:08.040 --> 0:02:11.280 actually own what you create and to be able to 0:02:11.280 --> 0:02:12.720 make money off of it. So we're going to talk 0:02:12.760 --> 0:02:17.840 about today is intellectual property, licensing, copyright, trademark, all that stuff. 0:02:17.880 --> 0:02:21.840 So we thought what better way to go into this 0:02:21.919 --> 0:02:25.359 conversation but to bring an expert in the field. So 0:02:25.440 --> 0:02:33.280 we have an attorney to being Franco thank you for coming. Yes, 0:02:33.880 --> 0:02:39.280 she is a superstar attorney. She has her own law firm. 0:02:39.720 --> 0:02:41.799 She has the own law firm called the Franco Law Firm. 0:02:41.800 --> 0:02:43.040 And that's another thing we do with the show too. 0:02:43.080 --> 0:02:46.200 We want to bring like the best of the best 0:02:46.280 --> 0:02:50.280 and professionals and to highlight them and to give We 0:02:50.320 --> 0:02:52.160 don't want to just talk, we want to actually, you know, 0:02:52.280 --> 0:02:55.399 bring people that are experts in the field and let them, 0:02:55.480 --> 0:02:58.680 you know, add into the conversation. So that's what we're doing. 0:02:58.760 --> 0:03:02.880 And then she's also fresh off tour with dj V. 0:03:03.000 --> 0:03:04.519 All Right, I'm gonna take you everywhere and go. 0:03:06.320 --> 0:03:08.720 Yeah. So if anybody doesn't know, dj MV is heavy 0:03:08.720 --> 0:03:11.680 in real estate right now, and he has real estate 0:03:11.720 --> 0:03:14.919 courses that he offers all throughout the country and he's 0:03:15.000 --> 0:03:19.840 put together a real estate dream team of mortgage brokers, attorneys, 0:03:20.000 --> 0:03:21.840 all kinds of different people that are related to the 0:03:21.880 --> 0:03:24.560 real estate industry. And she is one of the people 0:03:24.600 --> 0:03:28.040 that are on tour. So you are very lucky to 0:03:28.320 --> 0:03:31.720 have her give you some free game today. So thank 0:03:31.760 --> 0:03:32.240 you for coming. 0:03:32.360 --> 0:03:33.760 Appreci Thank you so much. 0:03:34.680 --> 0:03:37.720 Yes, yes, so we're gonna jump right into it, Troy. 0:03:37.720 --> 0:03:40.680 You will so, I mean, obviously you're gonna share your 0:03:40.720 --> 0:03:43.880 expertise and a lot of us are novices in this field. 0:03:43.920 --> 0:03:47.080 So pretty much what is the difference between a patent, 0:03:47.280 --> 0:03:48.760 a copyright, and a trademark. 0:03:48.840 --> 0:03:52.640 Let's start there, okay, So pat copyrights, and trademarks are 0:03:52.680 --> 0:03:56.120 all intellectual property. And what intellectual property is. It's like 0:03:56.480 --> 0:03:58.840 something that you create with your mind. Right, It's like 0:03:58.880 --> 0:04:03.320 a creative express and those different areas are areas that 0:04:03.360 --> 0:04:07.480 you could create you could protect your your creative expression, right. 0:04:07.800 --> 0:04:10.880 So a patent is a protection that you get for 0:04:10.920 --> 0:04:11.480 an invention. 0:04:11.880 --> 0:04:14.600 So if you have something that's new, that's innovative, that's 0:04:14.640 --> 0:04:16.960 going to change the way that people you know, live 0:04:17.040 --> 0:04:23.640 and work technology, those things are patentable and they're very technical, right, 0:04:24.040 --> 0:04:26.719 so you actually need to be a patent attorney to 0:04:26.760 --> 0:04:30.960 practice patent law. But those things are gonna patent are 0:04:30.960 --> 0:04:35.599 going to protect inventions. Copyrights are going to protect literary works. 0:04:36.000 --> 0:04:39.720 So certain things that you that you create, but it 0:04:39.760 --> 0:04:42.680 has to be expressed so it can be an idea. 0:04:42.760 --> 0:04:45.039 So intellectual property can't be an idea. You can't protect 0:04:45.080 --> 0:04:47.919 an idea, so you have to like express it. So 0:04:48.000 --> 0:04:50.080 if it's a writing a story, you got to write 0:04:50.080 --> 0:04:53.760 it down. If it's a song, you have to write 0:04:53.800 --> 0:04:57.080 the lyrics or you could record the music. If it's art, 0:04:57.120 --> 0:04:59.000 you gotta draw, you know, it has to be drawn 0:04:59.120 --> 0:05:01.200 or whatever. It has to be spress, so somebody. 0:05:00.839 --> 0:05:07.479 Could that's that's for trademarks. That's for copy copyright trademarks. 0:05:06.880 --> 0:05:10.600 And trademark is basically is gonna gonna bring somebody back 0:05:10.640 --> 0:05:13.760 to the source of a good or service, right, So 0:05:13.839 --> 0:05:18.200 it represents your business, your brand, and it's going to 0:05:18.400 --> 0:05:22.000 put the public on notice to know like where to 0:05:22.040 --> 0:05:26.160 go for that particular product or item. So there's two reasons. One, 0:05:26.480 --> 0:05:30.599 you want to protect your your sort of like your work. 0:05:30.720 --> 0:05:31.960 Right, So you create. 0:05:31.680 --> 0:05:33.760 Something, you have a business, you put all this sweat 0:05:33.800 --> 0:05:36.159 equity into it, and you have like goodwill. 0:05:36.600 --> 0:05:37.720 You know, as your brand. 0:05:37.520 --> 0:05:40.560 Grows, they expect a certain quality, is a certain standard 0:05:40.920 --> 0:05:43.080 from your brand. So you want that to be protected 0:05:43.120 --> 0:05:45.080 so you can make money off of it. And then 0:05:45.440 --> 0:05:48.520 the government, the Copyright and Trademark Office, they want to 0:05:48.520 --> 0:05:50.600 make sure that somebody gets hurt from your product or. 0:05:50.520 --> 0:05:52.640 Your service, that they know who to go to for 0:05:52.680 --> 0:05:55.159 that right company. 0:05:55.320 --> 0:05:58.120 So like the Fortnite when they were trying to do 0:05:58.200 --> 0:06:01.400 the dance moves, that's a cop copyright issue, right, yes, 0:06:01.600 --> 0:06:04.320 And it's a copyright issue because I just want everybody 0:06:04.360 --> 0:06:08.040 to understand because legal jargon can be a little confusing. Yeah, right, 0:06:08.160 --> 0:06:10.920 and even for like I'm in business and I'm kind 0:06:10.920 --> 0:06:15.640 of confused by like copyrights and trademarks. So all right, So, well, 0:06:15.839 --> 0:06:19.560 the dance moves is a copyright because that's something that 0:06:20.480 --> 0:06:23.080 it's like a physical thing that they made up, right. 0:06:23.000 --> 0:06:25.960 So they like they created it, and it's yeah, it's 0:06:25.960 --> 0:06:28.560 something like physical that they did. It's like a creative 0:06:28.600 --> 0:06:32.800 expression like choreography, you know, dance moves. And there's going 0:06:32.880 --> 0:06:34.680 to be an issue even with that when they go 0:06:34.720 --> 0:06:38.479 to copyright those because from what I understand, all fonds 0:06:38.480 --> 0:06:42.839 of very Yeah. So he already got denied because they 0:06:42.880 --> 0:06:45.120 said it's only three moves, like it's not enough to 0:06:45.120 --> 0:06:46.080 be choreography. 0:06:46.680 --> 0:06:48.640 And I think that's gonna that's gonna. 0:06:48.440 --> 0:06:51.440 Sort of change the way the law is because like 0:06:51.520 --> 0:06:54.359 now everything is media, everyone has a camera, everyone's like 0:06:54.400 --> 0:06:56.960 creating dances, doing all this type of stuff that has 0:06:56.960 --> 0:06:58.239 to be protected somehow. 0:06:58.560 --> 0:07:01.240 So like when black boy Ja he does that move 0:07:01.480 --> 0:07:04.720 and the kids just recreated that's not really choreography what 0:07:04.760 --> 0:07:05.239 they're saying. 0:07:05.360 --> 0:07:07.359 Yeah, so that that that's going to be an I 0:07:07.360 --> 0:07:09.479 think that's an issue that's up for discussion. 0:07:09.640 --> 0:07:12.200 And then all right, son. So then so then the trademark, 0:07:12.280 --> 0:07:14.880 like the Jordan logo, that's a trademark, right. 0:07:15.440 --> 0:07:21.720 So in that case they sued for copyright because the 0:07:21.760 --> 0:07:24.720 person who took it was a photographer, so photography, it's 0:07:24.760 --> 0:07:26.760 a picture that's going to be something that's going to 0:07:26.760 --> 0:07:30.600 be copyrightable. So they're suing for the photo that that 0:07:30.920 --> 0:07:35.080 what was it that Nike did the comparable comparable photo 0:07:35.360 --> 0:07:37.760 but also comes into questions because now they use that 0:07:38.200 --> 0:07:41.480 as a logo, right, But he lost because they said 0:07:41.720 --> 0:07:45.080 it's really not substantially Yeah, And it's interesting. 0:07:45.640 --> 0:07:49.600 I think they said that the track suit it was. 0:07:49.520 --> 0:07:52.600 The backdrop in the picture. The suit and the photos 0:07:52.600 --> 0:07:56.760 are slightly different. And it's interesting too because people were saying, well, 0:07:56.800 --> 0:08:00.000 you can't take credit for an image, but you actually 0:08:00.160 --> 0:08:04.120 can though, because I remember when Cameron had the album 0:08:04.160 --> 0:08:06.200 I don't know if you're a Cameron fan, but we're 0:08:06.240 --> 0:08:12.520 Cameron fans. Yeah, an album called SDE a while ago, 0:08:12.960 --> 0:08:16.400 and the logo was the NBA logo, which is Jerry 0:08:16.400 --> 0:08:20.560 West but instead of like the basketball, it actually had 0:08:20.560 --> 0:08:23.640 like a firearm in his hands. So the NBA wasn't 0:08:23.640 --> 0:08:26.520 too happy about that, so they shut it down and 0:08:26.560 --> 0:08:31.840 he couldn't use it. So it's just interesting to see that, 0:08:32.000 --> 0:08:34.440 you know, somebody can come up with an idea, but 0:08:34.520 --> 0:08:37.720 if they don't actually do the right legal steps to 0:08:38.200 --> 0:08:40.600 somebody else can kind of take the idea and now 0:08:40.720 --> 0:08:42.000 they own it, right. 0:08:42.160 --> 0:08:43.760 And that's what's been happening for years. 0:08:43.760 --> 0:08:46.720 Like people who are ignorant to this type of protection 0:08:47.160 --> 0:08:49.719 that it exists, they just create stuff. 0:08:49.440 --> 0:08:51.640 And people who know they take it. And you know, 0:08:52.000 --> 0:08:53.360 just like all of the. 0:08:53.360 --> 0:08:56.760 Artists that came like you know in the eighties, nineties, sixties, 0:08:56.800 --> 0:08:59.439 like they didn't know that they had an actual you know, 0:08:59.679 --> 0:09:02.000 ass that someone else is making money off. 0:09:02.240 --> 0:09:03.839 And that's who we want to really because especially in 0:09:03.880 --> 0:09:06.120 our community, like we're very creative. We're creative people, but 0:09:06.520 --> 0:09:09.080 we don't always understand the business side of things and 0:09:09.120 --> 0:09:11.200 how to monetize it in the legal steps to take. 0:09:11.280 --> 0:09:13.920 So like you said, I mean, we'll make it and 0:09:13.960 --> 0:09:16.200 create it and then somebody else will take it and 0:09:16.240 --> 0:09:19.640 now they actually own it, right. So if somebody wants 0:09:19.679 --> 0:09:23.000 to actually go about setting it up right, like what's 0:09:23.040 --> 0:09:27.800 the steps of legally copywriting something or trademarking or if 0:09:27.800 --> 0:09:30.840 they don't know the difference. Should they do it via 0:09:30.880 --> 0:09:34.160 a lawyer, can they do it themselves online? What's your advice? 0:09:34.400 --> 0:09:36.640 Okay, So well, one, I have to give a disclaimer, 0:09:36.760 --> 0:09:39.319 So for anybody who's listening, what I say is. 0:09:39.240 --> 0:09:42.280 For information only. I'm not your lawyer unless. 0:09:41.960 --> 0:09:42.480 You hire me. 0:09:44.200 --> 0:09:47.080 Let's have to say that. But so if they want to, 0:09:47.840 --> 0:09:50.319 So the thing is, you should always hire a lawyer. 0:09:50.040 --> 0:09:52.800 Because just with anything, like if there's somebody who's an 0:09:52.800 --> 0:09:54.800 expert in the field, you want to kind of rely 0:09:54.880 --> 0:09:57.480 on that person's expertise for nuances and things like that. 0:09:57.800 --> 0:10:00.240 But that being said, you can do it yoursel out. 0:10:00.520 --> 0:10:04.199 Like for copyrights, you could go on copyright dot Gov 0:10:04.600 --> 0:10:06.440 and you kind of they make it really easy for you. 0:10:06.480 --> 0:10:08.600 So they kind of lay out what are you trying 0:10:08.640 --> 0:10:11.960 to copyright? Is it you know, music? Is it a 0:10:12.040 --> 0:10:12.880 book or something? 0:10:13.040 --> 0:10:13.400 Is it? 0:10:13.480 --> 0:10:15.320 So they give you the options and then you select 0:10:15.320 --> 0:10:18.440 and they kind of walk you through the application process 0:10:18.480 --> 0:10:20.600 and you could kind of click on stuff that will 0:10:20.640 --> 0:10:22.800 give you like explanations like if you're confused as to 0:10:22.840 --> 0:10:23.560 what they're asking. 0:10:25.080 --> 0:10:29.000 So that's that with copyright. With trademark it's a little 0:10:29.000 --> 0:10:30.720 bit more technical. 0:10:30.880 --> 0:10:32.920 So again I do think you should get a lawyer, 0:10:32.960 --> 0:10:36.640 but their website has tons of videos on how to 0:10:36.679 --> 0:10:37.280 do it. 0:10:37.280 --> 0:10:38.120 It gets overwhelming. 0:10:38.160 --> 0:10:40.040 But if you feel like, you know, I want to 0:10:40.040 --> 0:10:41.760 protect my stuff and I just don't have the money 0:10:41.800 --> 0:10:44.120 to invest in the attorney, they have videos that you 0:10:44.120 --> 0:10:47.120 could look at, and it's also sort of like you 0:10:47.160 --> 0:10:50.480 could you could be walked through the process, but the 0:10:50.559 --> 0:10:53.680 search is a little more tricky because it's just so 0:10:53.800 --> 0:10:56.680 much to go through, and their website is not really 0:10:56.720 --> 0:10:59.760 set up to give you like comprehensive results, like you 0:10:59.760 --> 0:11:03.439 could type in Starbucks with two S two s's at 0:11:03.440 --> 0:11:05.319 the end. You know, two s's at the end, and 0:11:05.559 --> 0:11:08.319 nothing will come up, you know what I mean. So, 0:11:08.640 --> 0:11:10.840 but if you put it you know exactly how it's spelled. 0:11:11.040 --> 0:11:13.320 Of course tons of stuff will come up, but you know. 0:11:13.360 --> 0:11:15.240 So that's how you can see how it's not that, 0:11:15.679 --> 0:11:19.800 you know, it's not that easy for someone who is 0:11:19.880 --> 0:11:22.160 just a lay person to do it, but it's possible, 0:11:22.280 --> 0:11:22.880 you know what I mean. O. 0:11:23.160 --> 0:11:25.280 Speaking speaking of a trademark, we actually behind the scenes 0:11:25.280 --> 0:11:27.559 were talking about a trademark case that people may be 0:11:27.720 --> 0:11:30.160 not familiar with, but it involves some like a high 0:11:30.200 --> 0:11:33.559 profile person Jay Z versus Iconics And for those who 0:11:33.600 --> 0:11:36.679 don't know what who are Iconics brand is, they're actually 0:11:36.720 --> 0:11:38.120 the company he sold Rockaway too. 0:11:38.200 --> 0:11:39.439 You want to touch on that a little bit. 0:11:39.520 --> 0:11:44.160 Yeah, sure, So jay Z sold his Rockaway brand, his 0:11:44.160 --> 0:11:46.360 clothing brand, to Iconics, right, and they're like a big 0:11:46.400 --> 0:11:47.080 clothing company. 0:11:47.080 --> 0:11:49.559 They own a bunch of different you know, clothing lines. 0:11:49.920 --> 0:11:53.520 And so they ended up suing jay Z because he 0:11:53.679 --> 0:11:56.600 has rock Nation and they're like, well, you sold us this, 0:11:56.960 --> 0:11:59.240 you know, it adds some value to it, and now 0:11:59.320 --> 0:12:01.840 you're still using it essentially like you use your Rognation 0:12:01.920 --> 0:12:04.360 so and that that brand is already associated with you, 0:12:04.720 --> 0:12:06.559 so it's diminishing our value. 0:12:06.920 --> 0:12:08.480 And so they had. 0:12:08.360 --> 0:12:10.560 A lawsuit, you know, and they were going back and 0:12:10.600 --> 0:12:12.600 forth and they actually ended up in arbitration. 0:12:12.720 --> 0:12:14.440 Arbitration. Yeah, so the arbitration. 0:12:14.600 --> 0:12:18.120 The arbitration process is like the really crazy part of 0:12:18.120 --> 0:12:21.280 the story because during that process he finds out that hey, 0:12:21.840 --> 0:12:25.839 there's no diversity in the arbitrators and he like files 0:12:25.840 --> 0:12:29.880 a suit for that and he wins yes, and yeah. 0:12:29.800 --> 0:12:33.280 So he so so, okay, arbitration process is sort of 0:12:33.320 --> 0:12:34.920 like an outside of court process. 0:12:34.960 --> 0:12:36.280 I was going to say, because people that might not 0:12:36.320 --> 0:12:37.439 know what arbitration. 0:12:37.120 --> 0:12:41.400 Is Yeah, So in most contracts, especially like when it 0:12:41.440 --> 0:12:43.920 comes to business, there's going to be an arbitration clause. 0:12:43.960 --> 0:12:45.400 So they don't want to have to go to court 0:12:45.600 --> 0:12:47.880 like the normal avenue go to court and have a 0:12:47.920 --> 0:12:49.760 judge a side. They just they rather go to like 0:12:49.800 --> 0:12:53.079 basically like a boardroom and have someone who's an arbitrator 0:12:53.360 --> 0:12:55.960 sit and listen to everybody who's like specializes in that 0:12:56.040 --> 0:12:59.280 area or whatever. So the parties get to choose who 0:12:59.320 --> 0:13:01.840 that arbitrated is going to be, Like they get a list, 0:13:01.880 --> 0:13:04.080 they get to vet and agree on who that person 0:13:04.120 --> 0:13:06.360 is going to be or maybe a few people they'll choose. 0:13:06.679 --> 0:13:08.600 And so what jay Z said is that, wait, there's 0:13:08.640 --> 0:13:10.760 nobody of color on this list. 0:13:10.840 --> 0:13:12.040 There was like I think there. 0:13:11.880 --> 0:13:15.040 Were like two people of a hundred, yeah, something like that, 0:13:15.120 --> 0:13:16.719 and so he was like, no, I'm not doing this. 0:13:17.040 --> 0:13:18.320 So he basically said I'm not going to. 0:13:18.360 --> 0:13:22.000 Go forward with the arbitration, went to court, and actually 0:13:22.040 --> 0:13:24.240 before the judge made of decision, the company was like, 0:13:24.480 --> 0:13:26.200 you know what, We're going to make sure that we 0:13:26.320 --> 0:13:28.600 do right and go out and get more you know, 0:13:28.640 --> 0:13:31.800 African American and other people of color to be able to. 0:13:31.720 --> 0:13:34.839 Make indirectly providing opportunities for people of. 0:13:35.120 --> 0:13:37.720 Absolutely like he changed the game, like he does. 0:13:38.480 --> 0:13:39.199 So many levels. 0:13:39.320 --> 0:13:44.040 Every time we like Jane to the rescue again, we've 0:13:44.160 --> 0:13:51.160 kept our streak of talking about We've been consistent mandatory. 0:13:51.280 --> 0:13:53.560 Yeah all right, Well, one other thing before we go 0:13:53.600 --> 0:13:55.559 to the next segment, can you just briefly talk about 0:13:55.559 --> 0:13:57.400 licensing and with that entails. 0:13:57.760 --> 0:14:03.359 So when you own these different types of intellectual property, patent, copyright, trademarks, 0:14:04.120 --> 0:14:06.480 the way that most people kind of really make money 0:14:06.520 --> 0:14:08.560 from them is that they license them to other people 0:14:08.559 --> 0:14:11.199 to use them. So as you build your brand, your 0:14:11.200 --> 0:14:14.479 brand kind of has clout, you know, like for instance. 0:14:15.200 --> 0:14:15.960 Earners What's Up? 0:14:16.040 --> 0:14:19.560 You ever walk into a small business and everything just works, Like, 0:14:19.640 --> 0:14:22.760 the checkout is fast, the re seats are digital, tipping 0:14:23.000 --> 0:14:25.480 is a breeze, and you're out the door before the 0:14:25.480 --> 0:14:29.880 line even builds. Odds are they're using Square. 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Speed up your hiring right now with Indeed, 0:16:39.560 --> 0:16:41.800 and listeners of this show will get a seventy five 0:16:41.880 --> 0:16:45.080 dollars sponsored job credit to get your jobs more visibility 0:16:45.200 --> 0:16:50.920 at indeed dot com slash pod Katz thirteen. Just go 0:16:51.000 --> 0:16:55.760 to Indeed dot com slash pod katz thirteen right now 0:16:56.080 --> 0:16:58.680 and support our show by saying you heard about Indeed 0:16:58.720 --> 0:17:03.000 on this podcast. Terms and conditions apply. Hiring Indeed is 0:17:03.080 --> 0:17:03.800 all you need. 0:17:04.560 --> 0:17:09.080 Who was it Jeff Bezos just brought the Washington Washington. Yeah, 0:17:09.200 --> 0:17:12.360 so we know newspapers are dying, right, so you can 0:17:12.359 --> 0:17:13.440 get news everywhere now. 0:17:13.720 --> 0:17:16.240 So, but that name has a certain amount of status. 0:17:16.240 --> 0:17:18.960 So like if something's in the Washington Post, you believe it, right, 0:17:19.240 --> 0:17:22.919 So that's what people. You know, once their brand creates 0:17:23.040 --> 0:17:25.280 value or has a value to it, you could license 0:17:25.320 --> 0:17:27.200 that to other people because like say if they put 0:17:27.200 --> 0:17:30.880 out a story on now on the Washington Post, say 0:17:30.920 --> 0:17:32.960 it was a license and they licensed the name to him. 0:17:33.600 --> 0:17:35.520 He puts out a story, people gonna believe it. So 0:17:35.560 --> 0:17:38.919 that's why people want to license established brands. And so 0:17:39.040 --> 0:17:42.439 you can do it in terms of allowing them just 0:17:42.480 --> 0:17:44.520 to use it for a certain purpose or in a 0:17:44.560 --> 0:17:49.119 certain area, or to do you know, in connection with 0:17:49.200 --> 0:17:52.000 something specific. So you could do it broad or narrow, 0:17:52.119 --> 0:17:54.120 and you could get royalties from it, or you could 0:17:54.160 --> 0:17:55.199 just charge your fee for it. 0:17:55.240 --> 0:17:56.840 And that's going to be through like a contract. 0:17:57.160 --> 0:18:00.680 Okay, all right, Well, so now you have one oh 0:18:00.720 --> 0:18:04.840 one of intellectual property. So the next segment, we are 0:18:04.880 --> 0:18:08.080 going to go into my favorite part of the show, 0:18:08.240 --> 0:18:13.200 which is Storytime. All right, boys and girls, So we 0:18:13.320 --> 0:18:16.000 are back for another edition of story Time. So usually 0:18:16.040 --> 0:18:18.560 Storytime is the last segment of the show if you're 0:18:18.560 --> 0:18:21.240 a loyal follower. But the good thing about having your 0:18:21.240 --> 0:18:22.560 own show is that you can do whatever you want. 0:18:22.920 --> 0:18:27.680 So we decide to push it up. So we're going 0:18:27.720 --> 0:18:32.320 to follow up with the explanation of trademarking and we're 0:18:32.320 --> 0:18:34.880 going to tell you guys a story. So we're going 0:18:34.960 --> 0:18:37.040 to go into storytime. 0:18:37.040 --> 0:18:37.480 All right. 0:18:37.960 --> 0:18:41.639 So this is a very interesting story, right, So it 0:18:41.760 --> 0:18:46.200 involves the Beatles in Apple. Right. 0:18:46.240 --> 0:18:47.119 Two things you may. 0:18:47.000 --> 0:18:51.520 Know a a thirty year court case between the Beatles 0:18:51.520 --> 0:18:59.680 in Apple right, crazy, So the Beatles, right and seventies 0:18:59.680 --> 0:19:03.080 minutes seventies nineteen seventy eight. Well, I think before that 0:19:03.520 --> 0:19:08.680 they started a company called Apple Corp. Right. Apple Corp 0:19:08.920 --> 0:19:13.240 Was a holding company. It had a couple different uses, 0:19:13.280 --> 0:19:16.760 but the main thing was like, they're in house record label. Right. 0:19:17.119 --> 0:19:18.639 I don't know why they decided to name Apple, but 0:19:18.680 --> 0:19:19.640 that was the name Apple Corp. 0:19:19.920 --> 0:19:20.520 That's interesting. 0:19:21.680 --> 0:19:25.600 So in nineteen seventy seven, George Harrison. You know what 0:19:25.640 --> 0:19:26.399 George Harrison is? 0:19:26.640 --> 0:19:28.080 The Beatle of course. 0:19:28.080 --> 0:19:32.359 Well, nobody really knows him. He's the Beatle that you 0:19:32.440 --> 0:19:35.719 never heard of, right, most people never heard of him. 0:19:36.040 --> 0:19:38.520 So he hit his ironic because nobody's heard of him, 0:19:38.760 --> 0:19:40.800 and he heard of a company that nobody's heard of 0:19:40.960 --> 0:19:43.920 that just started out in nineteen seventy seven around that time, 0:19:43.960 --> 0:19:48.640 called Apple Inc. So he says, okay, this is pretty interesting. 0:19:48.640 --> 0:19:51.159 It's a company called Apple. Right. So he goes to 0:19:51.240 --> 0:19:54.119 Apple Corp. The Beatles Company, and he tells them about 0:19:54.680 --> 0:20:00.920 a company called Apple Inc. Right, So the Beatles Apple Corp. 0:20:01.160 --> 0:20:05.480 Suits Apple Inc. Because they're using the trademark name Apple. 0:20:05.800 --> 0:20:09.280 They already trademarked the name Apple, can't use it. So 0:20:09.600 --> 0:20:12.680 in nineteen eighty one they settled a lawsuit for eighty 0:20:12.720 --> 0:20:16.200 thousand dollars. Right. An interesting thing is that part of 0:20:16.000 --> 0:20:21.360 the settlement is that Apple Corp. The Beatles Company agreed 0:20:21.440 --> 0:20:25.680 to never go into the computer business. Apple Inc. Steve 0:20:25.800 --> 0:20:29.000 Jobs Company agreed to never go into the music business. 0:20:29.160 --> 0:20:31.720 We're going to to stay in your lank lane. 0:20:32.960 --> 0:20:35.120 They could both use Apple, but they have to stay 0:20:35.160 --> 0:20:39.359 in their lank Okay. So it's going pretty good for 0:20:39.400 --> 0:20:43.919 a couple of years, and then nineteen eighty six Apple 0:20:43.960 --> 0:20:49.919 comes out with musical instrument Digital Interface. Right, Yes, I 0:20:50.000 --> 0:20:50.320 was good. 0:20:50.920 --> 0:20:51.560