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Speaker 1: Hi.

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Speaker 2: I'm Sherry Harris, owner of Life Source Water. As a

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Speaker 2: new grandmother in lifelong Californian, I care about what's in

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Speaker 2: the water my family uses every day. For over forty years,

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Speaker 2: our whole house water system has protected Bay Area families

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Speaker 2: with filtered water from every tap. Now we are offering

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Speaker 2: a double dip in savings free basic installation plus an

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Speaker 2: extra two hundred and fifty dollars off. That's up to

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Speaker 2: twelve hundred dollars in savings. Call our factory at one

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Speaker 2: eight hundred Water ninety nine or visit Life sourcewater dot

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Speaker 2: com hurry offer in September thirty.

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Speaker 3: Warranty limitations apply.

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Speaker 4: My graduates from my school being forced bag drop bag drop, Mike,

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Speaker 4: drop bag, drop bag drop.

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Speaker 1: This is kind of like a school college almost in

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Speaker 1: a sense. Yeah, better than so, you know, we want

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Speaker 1: to give you guys all the tools that you need

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Speaker 1: to be successful in business. And what's been coming up

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Speaker 1: recently we posted on Instagram is, uh, you know, intellectual

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Speaker 1: property cases. Right. So we look at card E B

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Speaker 1: and she trademarked her signature line you want to say

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Speaker 1: the line, I gotta say it, so she trademar she

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Speaker 1: trademarked that. Then we had the Jordan logo, the Jumpman logo.

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Speaker 1: That was an interesting situation where the original photographer of

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Speaker 1: that photo sued Nike because they pretty much kind of

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Speaker 1: copied his photo some people think they did, yeah, and

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Speaker 1: he lost the lawsuit on that. And then we also

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Speaker 1: have the Fortnite case right where Fortnite, if anybody is

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Speaker 1: not familiar, is the most popular video game in the

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Speaker 1: world right now, and they do all these different dances

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Speaker 1: and the creators of these dances were never compensated for it,

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Speaker 1: so they sued Fortnite and it's actually still in litigation,

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Speaker 1: but it's pretty complicated. So it's one thing to be

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Speaker 1: a creative and to create, right, It's another thing to

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Speaker 1: actually own what you create and to be able to

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Speaker 1: make money off of it. So we're going to talk

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Speaker 1: about today is intellectual property, licensing, copyright, trademark, all that stuff.

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Speaker 1: So we thought what better way to go into this

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Speaker 1: conversation but to bring an expert in the field. So

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Speaker 1: we have an attorney to being Franco thank you for coming. Yes,

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Speaker 1: she is a superstar attorney. She has her own law firm.

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Speaker 1: She has the own law firm called the Franco Law Firm.

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Speaker 1: And that's another thing we do with the show too.

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Speaker 1: We want to bring like the best of the best

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Speaker 1: and professionals and to highlight them and to give We

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Speaker 1: don't want to just talk, we want to actually, you know,

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Speaker 1: bring people that are experts in the field and let them,

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Speaker 1: you know, add into the conversation. So that's what we're doing.

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Speaker 1: And then she's also fresh off tour with dj V.

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Speaker 5: All Right, I'm gonna take you everywhere and go.

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Speaker 1: Yeah. So if anybody doesn't know, dj MV is heavy

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Speaker 1: in real estate right now, and he has real estate

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Speaker 1: courses that he offers all throughout the country and he's

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Speaker 1: put together a real estate dream team of mortgage brokers, attorneys,

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Speaker 1: all kinds of different people that are related to the

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Speaker 1: real estate industry. And she is one of the people

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Speaker 1: that are on tour. So you are very lucky to

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Speaker 1: have her give you some free game today. So thank

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Speaker 1: you for coming.

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Speaker 5: Appreci Thank you so much.

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Speaker 1: Yes, yes, so we're gonna jump right into it, Troy.

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Speaker 3: You will so, I mean, obviously you're gonna share your

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Speaker 3: expertise and a lot of us are novices in this field.

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Speaker 3: So pretty much what is the difference between a patent,

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Speaker 3: a copyright, and a trademark.

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Speaker 6: Let's start there, okay, So pat copyrights, and trademarks are

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Speaker 6: all intellectual property. And what intellectual property is. It's like

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Speaker 6: something that you create with your mind. Right, It's like

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Speaker 6: a creative express and those different areas are areas that

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Speaker 6: you could create you could protect your your creative expression, right.

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Speaker 5: So a patent is a protection that you get for

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Speaker 5: an invention.

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Speaker 6: So if you have something that's new, that's innovative, that's

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Speaker 6: going to change the way that people you know, live

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Speaker 6: and work technology, those things are patentable and they're very technical, right,

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Speaker 6: so you actually need to be a patent attorney to

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Speaker 6: practice patent law. But those things are gonna patent are

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Speaker 6: going to protect inventions. Copyrights are going to protect literary works.

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Speaker 6: So certain things that you that you create, but it

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Speaker 6: has to be expressed so it can be an idea.

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Speaker 6: So intellectual property can't be an idea. You can't protect

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Speaker 6: an idea, so you have to like express it. So

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Speaker 6: if it's a writing a story, you got to write

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Speaker 6: it down. If it's a song, you have to write

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Speaker 6: the lyrics or you could record the music. If it's art,

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Speaker 6: you gotta draw, you know, it has to be drawn

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Speaker 6: or whatever. It has to be spress, so somebody.

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Speaker 1: Could that's that's for trademarks. That's for copy copyright trademarks.

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Speaker 6: And trademark is basically is gonna gonna bring somebody back

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Speaker 6: to the source of a good or service, right, So

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Speaker 6: it represents your business, your brand, and it's going to

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Speaker 6: put the public on notice to know like where to

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Speaker 6: go for that particular product or item. So there's two reasons. One,

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Speaker 6: you want to protect your your sort of like your work.

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Speaker 5: Right, So you create.

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Speaker 6: Something, you have a business, you put all this sweat

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Speaker 6: equity into it, and you have like goodwill.

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Speaker 5: You know, as your brand.

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Speaker 6: Grows, they expect a certain quality, is a certain standard

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Speaker 6: from your brand. So you want that to be protected

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Speaker 6: so you can make money off of it. And then

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Speaker 6: the government, the Copyright and Trademark Office, they want to

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Speaker 6: make sure that somebody gets hurt from your product or.

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Speaker 5: Your service, that they know who to go to for

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Speaker 5: that right company.

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Speaker 1: So like the Fortnite when they were trying to do

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Speaker 1: the dance moves, that's a cop copyright issue, right, yes,

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Speaker 1: And it's a copyright issue because I just want everybody

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Speaker 1: to understand because legal jargon can be a little confusing. Yeah, right,

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Speaker 1: and even for like I'm in business and I'm kind

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Speaker 1: of confused by like copyrights and trademarks. So all right, So, well,

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Speaker 1: the dance moves is a copyright because that's something that

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Speaker 1: it's like a physical thing that they made up, right.

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Speaker 6: So they like they created it, and it's yeah, it's

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Speaker 6: something like physical that they did. It's like a creative

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Speaker 6: expression like choreography, you know, dance moves. And there's going

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Speaker 6: to be an issue even with that when they go

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Speaker 6: to copyright those because from what I understand, all fonds

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Speaker 6: of very Yeah. So he already got denied because they

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Speaker 6: said it's only three moves, like it's not enough to

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Speaker 6: be choreography.

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Speaker 5: And I think that's gonna that's gonna.

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Speaker 6: Sort of change the way the law is because like

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Speaker 6: now everything is media, everyone has a camera, everyone's like

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Speaker 6: creating dances, doing all this type of stuff that has

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Speaker 6: to be protected somehow.

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Speaker 3: So like when black boy Ja he does that move

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Speaker 3: and the kids just recreated that's not really choreography what

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Speaker 3: they're saying.

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Speaker 6: Yeah, so that that that's going to be an I

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Speaker 6: think that's an issue that's up for discussion.

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Speaker 1: And then all right, son. So then so then the trademark,

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Speaker 1: like the Jordan logo, that's a trademark, right.

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Speaker 6: So in that case they sued for copyright because the

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Speaker 6: person who took it was a photographer, so photography, it's

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Speaker 6: a picture that's going to be something that's going to

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Speaker 6: be copyrightable. So they're suing for the photo that that

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Speaker 6: what was it that Nike did the comparable comparable photo

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Speaker 6: but also comes into questions because now they use that

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Speaker 6: as a logo, right, But he lost because they said

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Speaker 6: it's really not substantially Yeah, And it's interesting.

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Speaker 7: I think they said that the track suit it was.

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Speaker 1: The backdrop in the picture. The suit and the photos

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Speaker 1: are slightly different. And it's interesting too because people were saying, well,

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Speaker 1: you can't take credit for an image, but you actually

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Speaker 1: can though, because I remember when Cameron had the album

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Speaker 1: I don't know if you're a Cameron fan, but we're

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Speaker 1: Cameron fans. Yeah, an album called SDE a while ago,

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Speaker 1: and the logo was the NBA logo, which is Jerry

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Speaker 1: West but instead of like the basketball, it actually had

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Speaker 1: like a firearm in his hands. So the NBA wasn't

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Speaker 1: too happy about that, so they shut it down and

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Speaker 1: he couldn't use it. So it's just interesting to see that,

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Speaker 1: you know, somebody can come up with an idea, but

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Speaker 1: if they don't actually do the right legal steps to

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Speaker 1: somebody else can kind of take the idea and now

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Speaker 1: they own it, right.

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Speaker 5: And that's what's been happening for years.

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Speaker 6: Like people who are ignorant to this type of protection

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Speaker 6: that it exists, they just create stuff.

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Speaker 5: And people who know they take it. And you know,

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Speaker 5: just like all of the.

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Speaker 6: Artists that came like you know in the eighties, nineties, sixties,

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Speaker 6: like they didn't know that they had an actual you know,

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Speaker 6: ass that someone else is making money off.

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Speaker 1: And that's who we want to really because especially in

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Speaker 1: our community, like we're very creative. We're creative people, but

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Speaker 1: we don't always understand the business side of things and

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Speaker 1: how to monetize it in the legal steps to take.

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Speaker 1: So like you said, I mean, we'll make it and

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Speaker 1: create it and then somebody else will take it and

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Speaker 1: now they actually own it, right. So if somebody wants

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Speaker 1: to actually go about setting it up right, like what's

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Speaker 1: the steps of legally copywriting something or trademarking or if

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Speaker 1: they don't know the difference. Should they do it via

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Speaker 1: a lawyer, can they do it themselves online? What's your advice?

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Speaker 6: Okay, So well, one, I have to give a disclaimer,

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Speaker 6: So for anybody who's listening, what I say is.

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Speaker 5: For information only. I'm not your lawyer unless.

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Speaker 3: You hire me.

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Speaker 5: Let's have to say that. But so if they want to,

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Speaker 5: So the thing is, you should always hire a lawyer.

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Speaker 6: Because just with anything, like if there's somebody who's an

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Speaker 6: expert in the field, you want to kind of rely

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Speaker 6: on that person's expertise for nuances and things like that.

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Speaker 5: But that being said, you can do it yoursel out.

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Speaker 6: Like for copyrights, you could go on copyright dot Gov

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Speaker 6: and you kind of they make it really easy for you.

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Speaker 6: So they kind of lay out what are you trying

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Speaker 6: to copyright? Is it you know, music? Is it a

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Speaker 6: book or something?

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Speaker 7: Is it?

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Speaker 6: So they give you the options and then you select

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Speaker 6: and they kind of walk you through the application process

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Speaker 6: and you could kind of click on stuff that will

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Speaker 6: give you like explanations like if you're confused as to

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Speaker 6: what they're asking.

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Speaker 5: So that's that with copyright. With trademark it's a little

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Speaker 5: bit more technical.

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Speaker 6: So again I do think you should get a lawyer,

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Speaker 6: but their website has tons of videos on how to

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Speaker 6: do it.

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Speaker 5: It gets overwhelming.

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Speaker 6: But if you feel like, you know, I want to

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Speaker 6: protect my stuff and I just don't have the money

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Speaker 6: to invest in the attorney, they have videos that you

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Speaker 6: could look at, and it's also sort of like you

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Speaker 6: could you could be walked through the process, but the

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Speaker 6: search is a little more tricky because it's just so

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Speaker 6: much to go through, and their website is not really

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Speaker 6: set up to give you like comprehensive results, like you

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Speaker 6: could type in Starbucks with two S two s's at

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Speaker 6: the end. You know, two s's at the end, and

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Speaker 6: nothing will come up, you know what I mean. So,

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Speaker 6: but if you put it you know exactly how it's spelled.

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Speaker 6: Of course tons of stuff will come up, but you know.

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Speaker 6: So that's how you can see how it's not that,

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Speaker 6: you know, it's not that easy for someone who is

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Speaker 6: just a lay person to do it, but it's possible,

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Speaker 6: you know what I mean. O.

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Speaker 3: Speaking speaking of a trademark, we actually behind the scenes

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Speaker 3: were talking about a trademark case that people may be

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Speaker 3: not familiar with, but it involves some like a high

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Speaker 3: profile person Jay Z versus Iconics And for those who

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Speaker 3: don't know what who are Iconics brand is, they're actually

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Speaker 3: the company he sold Rockaway too.

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Speaker 7: You want to touch on that a little bit.

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Speaker 6: Yeah, sure, So jay Z sold his Rockaway brand, his

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Speaker 6: clothing brand, to Iconics, right, and they're like a big

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Speaker 6: clothing company.

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Speaker 5: They own a bunch of different you know, clothing lines.

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Speaker 6: And so they ended up suing jay Z because he

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Speaker 6: has rock Nation and they're like, well, you sold us this,

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Speaker 6: you know, it adds some value to it, and now

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Speaker 6: you're still using it essentially like you use your Rognation

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Speaker 6: so and that that brand is already associated with you,

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Speaker 6: so it's diminishing our value.

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Speaker 5: And so they had.

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Speaker 6: A lawsuit, you know, and they were going back and

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Speaker 6: forth and they actually ended up in arbitration.

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Speaker 7: Arbitration. Yeah, so the arbitration.

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Speaker 3: The arbitration process is like the really crazy part of

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Speaker 3: the story because during that process he finds out that hey,

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Speaker 3: there's no diversity in the arbitrators and he like files

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Speaker 3: a suit for that and he wins yes, and yeah.

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Speaker 6: So he so so, okay, arbitration process is sort of

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Speaker 6: like an outside of court process.

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Speaker 1: I was going to say, because people that might not

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Speaker 1: know what arbitration.

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Speaker 6: Is Yeah, So in most contracts, especially like when it

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Speaker 6: comes to business, there's going to be an arbitration clause.

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Speaker 6: So they don't want to have to go to court

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Speaker 6: like the normal avenue go to court and have a

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Speaker 6: judge a side. They just they rather go to like

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Speaker 6: basically like a boardroom and have someone who's an arbitrator

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Speaker 6: sit and listen to everybody who's like specializes in that

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Speaker 6: area or whatever. So the parties get to choose who

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Speaker 6: that arbitrated is going to be, Like they get a list,

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Speaker 6: they get to vet and agree on who that person

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Speaker 6: is going to be or maybe a few people they'll choose.

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Speaker 6: And so what jay Z said is that, wait, there's

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Speaker 6: nobody of color on this list.

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Speaker 5: There was like I think there.

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Speaker 6: Were like two people of a hundred, yeah, something like that,

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Speaker 6: and so he was like, no, I'm not doing this.

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Speaker 5: So he basically said I'm not going to.

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Speaker 6: Go forward with the arbitration, went to court, and actually

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Speaker 6: before the judge made of decision, the company was like,

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Speaker 6: you know what, We're going to make sure that we

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Speaker 6: do right and go out and get more you know,

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Speaker 6: African American and other people of color to be able to.

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Speaker 7: Make indirectly providing opportunities for people of.

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Speaker 5: Absolutely like he changed the game, like he does.

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Speaker 7: So many levels.

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Speaker 1: Every time we like Jane to the rescue again, we've

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Speaker 1: kept our streak of talking about We've been consistent mandatory.

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Speaker 1: Yeah all right, Well, one other thing before we go

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Speaker 1: to the next segment, can you just briefly talk about

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Speaker 1: licensing and with that entails.

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Speaker 6: So when you own these different types of intellectual property, patent, copyright, trademarks,

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Speaker 6: the way that most people kind of really make money

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Speaker 6: from them is that they license them to other people

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Speaker 6: to use them. So as you build your brand, your

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Speaker 6: brand kind of has clout, you know, like for instance.

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Speaker 7: Earners What's Up?

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Speaker 8: is a breeze, and you're out the door before the

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Speaker 8: supporting businesses that run on Square because it just feels seamless.

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Speaker 8: Whether it's a local coffee shop, a vendor at a

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Speaker 8: pop up market, or even one of our merch partners.

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Speaker 8: Square makes it easy for them to take payments, manage inventory,

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Speaker 8: If you're a business owner or even just thinking about

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Speaker 8: launching something soon, Square is hands down one of the

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Speaker 8: pushing your vision forward. This episode is brought to you

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Speaker 6: Who was it Jeff Bezos just brought the Washington Washington. Yeah,

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Speaker 6: so we know newspapers are dying, right, so you can

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Speaker 6: get news everywhere now.

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Speaker 5: So, but that name has a certain amount of status.

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Speaker 6: So like if something's in the Washington Post, you believe it, right,

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Speaker 6: So that's what people. You know, once their brand creates

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Speaker 6: value or has a value to it, you could license

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Speaker 6: that to other people because like say if they put

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Speaker 6: out a story on now on the Washington Post, say

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Speaker 6: it was a license and they licensed the name to him.

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Speaker 6: He puts out a story, people gonna believe it. So

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Speaker 6: that's why people want to license established brands. And so

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Speaker 6: you can do it in terms of allowing them just

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Speaker 6: to use it for a certain purpose or in a

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Speaker 6: certain area, or to do you know, in connection with

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Speaker 6: something specific. So you could do it broad or narrow,

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Speaker 6: and you could get royalties from it, or you could

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Speaker 6: just charge your fee for it.

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Speaker 5: And that's going to be through like a contract.

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Speaker 1: Okay, all right, Well, so now you have one oh

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Speaker 1: one of intellectual property. So the next segment, we are

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Speaker 1: going to go into my favorite part of the show,

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Speaker 1: which is Storytime. All right, boys and girls, So we

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Speaker 1: are back for another edition of story Time. So usually

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Speaker 1: Storytime is the last segment of the show if you're

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Speaker 1: a loyal follower. But the good thing about having your

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Speaker 1: own show is that you can do whatever you want.

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Speaker 1: So we decide to push it up. So we're going

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Speaker 1: to follow up with the explanation of trademarking and we're

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Speaker 1: going to tell you guys a story. So we're going

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Speaker 1: to go into storytime.

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Speaker 7: All right.

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Speaker 1: So this is a very interesting story, right, So it

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Speaker 1: involves the Beatles in Apple. Right.

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Speaker 7: Two things you may.

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Speaker 1: Know a a thirty year court case between the Beatles

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Speaker 1: in Apple right, crazy, So the Beatles, right and seventies

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Speaker 1: minutes seventies nineteen seventy eight. Well, I think before that

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Speaker 1: they started a company called Apple Corp. Right. Apple Corp

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Speaker 1: Was a holding company. It had a couple different uses,

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Speaker 1: but the main thing was like, they're in house record label. Right.

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Speaker 1: I don't know why they decided to name Apple, but

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Speaker 1: that was the name Apple Corp.

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Speaker 5: That's interesting.

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Speaker 1: So in nineteen seventy seven, George Harrison. You know what

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Speaker 1: George Harrison is?

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Speaker 7: The Beatle of course.

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Speaker 1: Well, nobody really knows him. He's the Beatle that you

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Speaker 1: never heard of, right, most people never heard of him.

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Speaker 1: So he hit his ironic because nobody's heard of him,

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Speaker 1: and he heard of a company that nobody's heard of

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Speaker 1: that just started out in nineteen seventy seven around that time,

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Speaker 1: called Apple Inc. So he says, okay, this is pretty interesting.

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Speaker 1: It's a company called Apple. Right. So he goes to

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Speaker 1: Apple Corp. The Beatles Company, and he tells them about

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Speaker 1: a company called Apple Inc. Right, So the Beatles Apple Corp.

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Speaker 1: Suits Apple Inc. Because they're using the trademark name Apple.

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Speaker 1: They already trademarked the name Apple, can't use it. So

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Speaker 1: in nineteen eighty one they settled a lawsuit for eighty

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Speaker 1: thousand dollars. Right. An interesting thing is that part of

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Speaker 1: the settlement is that Apple Corp. The Beatles Company agreed

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Speaker 1: to never go into the computer business. Apple Inc. Steve

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Speaker 1: Jobs Company agreed to never go into the music business.

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Speaker 7: We're going to to stay in your lank lane.

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Speaker 1: They could both use Apple, but they have to stay

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Speaker 1: in their lank Okay. So it's going pretty good for

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Speaker 1: a couple of years, and then nineteen eighty six Apple

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Speaker 1: comes out with musical instrument Digital Interface. Right, Yes, I

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Speaker 1: was good.

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Speaker 7: That was good.

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Speaker 1: So that you want to talk about that, I.

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Speaker 3: Can briefly touch it. So that's just a sound chip

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Speaker 3: in the canter. So this is before you gotta think

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Speaker 3: within eighties now, So like this is like computers. They're

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Speaker 3: not even in color. It's just like the green typing.

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Speaker 3: So he's putting a sound chip in the computer. They're

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Speaker 3: looking at it like, wait, sound, that could be music.

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Speaker 1: It could be music because the music it's about to say.

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Speaker 5: Something I was gonna say. I think.

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Speaker 6: It also allowed them to the computers to communicate with music.

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Speaker 1: Leang, yes, yes, yes, yes it did, so it allowed it.

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Speaker 1: It's kind of like the beginning stages of putting music

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Speaker 1: on a computer. So he said, hey, you're not so fast.

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Speaker 1: You promised you promised not to do is Oh you

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Speaker 1: brought your promise. So now they suit him again, right,

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Speaker 1: nineteen eighty six they sued him, so in nineteen ninety

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Speaker 1: one they settled for twenty six million dollars. Right, but

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Speaker 1: they did something that was very petty at the time.

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Speaker 1: So they they're nineteen ninety one Macintosh Alert. The name

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Speaker 1: is Sumo and it's pronounced so soon. So it's like

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Speaker 1: a kind of like you know, and it predicts what's

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Speaker 1: going to happen in the future, right, like saying like so.

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Speaker 3: So that was part of the sampling of sound on

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Speaker 3: the operating system. So like they had a new operating system.

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Speaker 3: Now you can sample sound again that sounds like music,

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Speaker 3: We're gonna have to sue.

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Speaker 1: Yeah.

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Speaker 7: No.

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Speaker 1: So then this is where the big cakes comes in, right,

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Speaker 1: two thousand and three the launch of iTunes. So they

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Speaker 1: just said, okay, we're not even gonna play around anymore.

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Speaker 1: We're going in the music business right soon. Too much

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Speaker 1: money out here not to be get. We're not going

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Speaker 1: to be stopped by the Beatles, right, so they go

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Speaker 1: into full fledged with iTunes. So of course Apple Corp.

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Speaker 1: The beetle company, right.

438
00:22:44,200 --> 00:22:46,320
Speaker 3: But they suit them this time because of the logo.

439
00:22:46,560 --> 00:22:49,639
Speaker 3: So like their logo is an actual green apple, and

440
00:22:49,680 --> 00:22:52,560
Speaker 3: the iTunes logo was an Apple that had like a

441
00:22:52,560 --> 00:22:55,080
Speaker 3: little piece bitten out of it. So it was like, wait,

442
00:22:55,359 --> 00:22:56,240
Speaker 3: that looks like our.

443
00:22:56,080 --> 00:22:58,800
Speaker 1: Logo partially the logo but also the music is well

444
00:22:58,880 --> 00:23:04,000
Speaker 1: yeah yeah. So but that case lasted to two thousand

445
00:23:04,040 --> 00:23:07,840
Speaker 1: and seven and Apple actually won that case. Right. So

446
00:23:08,000 --> 00:23:11,960
Speaker 1: now Apple Inc. Owns the trade marks to Apple, right,

447
00:23:12,000 --> 00:23:14,960
Speaker 1: but they licensed out a certain you know, they licensed

448
00:23:14,960 --> 00:23:20,000
Speaker 1: out trademarks back to Apple Corp. Nobody really knows the

449
00:23:20,080 --> 00:23:22,719
Speaker 1: terms of the deal, but it's said that they settled

450
00:23:22,720 --> 00:23:26,600
Speaker 1: for five hundred million dollars. So Apple Inc. Paid Apple Corp.

451
00:23:26,920 --> 00:23:30,439
Speaker 1: Five hundred million dollars and they finally were done with

452
00:23:30,480 --> 00:23:34,160
Speaker 1: it after thirty years. And it's ironic because now the

453
00:23:34,200 --> 00:23:37,960
Speaker 1: Beatles when So when Steve Jobs, he used he was

454
00:23:37,960 --> 00:23:40,920
Speaker 1: a big Beatles fan, right, huge, and he was disappointed

455
00:23:40,920 --> 00:23:43,639
Speaker 1: that they couldn't get the Beatles on iTunes because of

456
00:23:43,680 --> 00:23:47,040
Speaker 1: this thirty year case. Right So now when I think

457
00:23:47,119 --> 00:23:50,080
Speaker 1: it was his two thousand and seven speech.

458
00:23:49,960 --> 00:23:53,040
Speaker 3: It's Keno address in two thousand and seven. He intros

459
00:23:53,080 --> 00:23:55,480
Speaker 3: it by coming into the Beatles music, so the crowd

460
00:23:55,560 --> 00:23:57,680
Speaker 3: is like, oh wait, we're about to get Beatles' music.

461
00:23:57,720 --> 00:24:00,520
Speaker 3: He has Paul McCartney playing February two thousand and they

462
00:24:00,560 --> 00:24:04,560
Speaker 3: settle and they released Beatles' music, but as solo artists,

463
00:24:04,560 --> 00:24:08,560
Speaker 3: so Jeorge Harrison's solo music, John Lennon, Paul McCartney.

464
00:24:08,600 --> 00:24:10,399
Speaker 7: I don't think Ringo had it out. Did Ringle have al?

465
00:24:10,880 --> 00:24:12,040
Speaker 7: I don't know. He might, I don't know.

466
00:24:12,320 --> 00:24:17,240
Speaker 3: So their solo catalogs were released, and then three years later,

467
00:24:17,320 --> 00:24:21,000
Speaker 3: in twenty ten, I believe November twenty ten, the Beatles

468
00:24:21,080 --> 00:24:23,720
Speaker 3: catalog comes to Eyes Tunes, which is like a big

469
00:24:23,760 --> 00:24:27,040
Speaker 3: moment because that catalog is ridiculous.

470
00:24:26,560 --> 00:24:29,080
Speaker 1: You know, Michael Jackson owned the Beatles catalog.

471
00:24:30,240 --> 00:24:30,680
Speaker 7: ATV.

472
00:24:31,320 --> 00:24:34,800
Speaker 1: It's another conversation. So why are we telling your story

473
00:24:34,800 --> 00:24:38,159
Speaker 1: because it's interested in a and also it is highlights

474
00:24:38,280 --> 00:24:42,760
Speaker 1: the power of trademarks. Right, So the Beatles made almost

475
00:24:42,800 --> 00:24:45,439
Speaker 1: six hundred million dollars they made between the three cases,

476
00:24:45,480 --> 00:24:48,280
Speaker 1: they made five hundred and twenty nine million, right, kind

477
00:24:48,280 --> 00:24:52,000
Speaker 1: of by accident because they just randomly picked the name Apple,

478
00:24:52,040 --> 00:24:56,000
Speaker 1: I pretty sure, right, And they didn't really have any

479
00:24:56,000 --> 00:24:58,720
Speaker 1: intentions of Apple Corp. To like be a multi billion

480
00:24:58,760 --> 00:25:00,719
Speaker 1: dollar company. They was like the house thing, right.

481
00:25:00,800 --> 00:25:03,080
Speaker 7: I'm not sure what music came out on Apple Records.

482
00:25:03,240 --> 00:25:04,640
Speaker 1: I don't think any music came out.

483
00:25:04,800 --> 00:25:07,960
Speaker 6: I think they just ended up owning all the Beatles' music.

484
00:25:08,359 --> 00:25:11,000
Speaker 6: And like you said, they had other businesses underneath their

485
00:25:11,080 --> 00:25:13,760
Speaker 6: like tax shelters exactly.

486
00:25:13,840 --> 00:25:17,280
Speaker 1: Yeah, So just from having the luck of the draw

487
00:25:17,480 --> 00:25:20,440
Speaker 1: and picking and picking a good name. But more importantly

488
00:25:20,480 --> 00:25:23,199
Speaker 1: than picking a good name, they trademarked the name, right,

489
00:25:23,240 --> 00:25:25,320
Speaker 1: because they could have picked the name and then trade

490
00:25:25,359 --> 00:25:27,760
Speaker 1: like so how many businesses and companies And we're going

491
00:25:27,800 --> 00:25:30,360
Speaker 1: back to the fortnite thing where we have good ideas,

492
00:25:30,359 --> 00:25:36,600
Speaker 1: but that one step changes the dynamic five hundred million dollars. Right,

493
00:25:36,680 --> 00:25:38,320
Speaker 1: So people say a lot of times it's like, well

494
00:25:39,160 --> 00:25:41,879
Speaker 1: it's expensive to trademark, or I don't have the money.

495
00:25:42,160 --> 00:25:45,919
Speaker 1: Well you either spend five hundred dollars to trademark or

496
00:25:46,080 --> 00:25:47,000
Speaker 1: five hundred million.

497
00:25:47,160 --> 00:25:47,919
Speaker 7: Recorder could do that.

498
00:25:47,960 --> 00:25:49,679
Speaker 1: You could have gotten if you did trademarket, right.

499
00:25:49,720 --> 00:25:52,120
Speaker 7: I think like that's what we saw. Fifty did that.

500
00:25:52,600 --> 00:25:55,000
Speaker 3: When he started to get the strap campaign, it was

501
00:25:55,000 --> 00:25:58,680
Speaker 3: like wait, oh, people really like this trade monkey, this is.

502
00:25:58,640 --> 00:26:00,919
Speaker 5: Mine, Yeah, somebody want to use it.

503
00:26:02,400 --> 00:26:06,680
Speaker 1: Going back to Cameron, he's notorious for that. He trademarks everything.

504
00:26:06,840 --> 00:26:08,320
Speaker 1: Remember when him and Jim Jones.

505
00:26:08,080 --> 00:26:11,439
Speaker 3: Had to you know what that that that's a sad story.

506
00:26:11,800 --> 00:26:13,639
Speaker 1: Well they made it, they rectified it.

507
00:26:13,760 --> 00:26:15,840
Speaker 7: Yeah, it was over burg Gang.

508
00:26:16,080 --> 00:26:20,320
Speaker 1: He trademark Bergen just in case, Yes, just in case.

509
00:26:20,520 --> 00:26:22,399
Speaker 1: So if anybody's a Diplomat fan, you know.

510
00:26:22,440 --> 00:26:24,399
Speaker 7: What, anybody from the early two thousands.

511
00:26:24,560 --> 00:26:26,240
Speaker 1: So it was like something that they were just saying.

512
00:26:26,480 --> 00:26:29,000
Speaker 1: It was like it wasn't like an official thing because

513
00:26:29,000 --> 00:26:31,879
Speaker 1: they would dipset Diplomat. Then the burg Gang was like

514
00:26:32,080 --> 00:26:34,400
Speaker 1: just something that they just came up with, right. But

515
00:26:34,440 --> 00:26:38,600
Speaker 1: then Jim Jones actually had a crew, like a offset

516
00:26:38,920 --> 00:26:42,119
Speaker 1: of Dipset that he was calling Burgang right then. I

517
00:26:42,119 --> 00:26:43,800
Speaker 1: think he had like bird Gang records and oh he's

518
00:26:43,840 --> 00:26:49,800
Speaker 1: going full Fletcher disc and Cameron without actually notifying him

519
00:26:50,200 --> 00:26:54,280
Speaker 1: trademarks the name. So Jesus, he's no longer allowed to

520
00:26:54,359 --> 00:26:56,040
Speaker 1: use burg Gang unless he pays Cameron.

521
00:26:56,520 --> 00:26:59,960
Speaker 7: That's what friends are for, exactly when you see something.

522
00:27:01,000 --> 00:27:03,560
Speaker 1: It's also rumored that he trademarked jelly Fan.

523
00:27:04,160 --> 00:27:06,160
Speaker 7: That's yeah, yeah, yeah, recently recently.

524
00:27:06,200 --> 00:27:07,320
Speaker 1: I'm not sure if that's true or not.

525
00:27:07,400 --> 00:27:10,119
Speaker 3: Shout out the jelly Fan. He just actually transferre from

526
00:27:10,160 --> 00:27:12,240
Speaker 3: Minnesota when going I don't know yet.

527
00:27:12,280 --> 00:27:14,560
Speaker 7: He just left. He did two years at Minnesota and

528
00:27:14,560 --> 00:27:15,280
Speaker 7: now he's.

529
00:27:15,119 --> 00:27:18,000
Speaker 1: Transferring Isaiah Washington. If anybody is not a basketball fan

530
00:27:18,280 --> 00:27:20,840
Speaker 1: New York City street ball legend, not even a street

531
00:27:20,840 --> 00:27:26,560
Speaker 1: ball legend, not just a legend basketball basketball legend. Who

532
00:27:27,640 --> 00:27:32,320
Speaker 1: he he He had a crew called Jellyfan, huge.

533
00:27:32,359 --> 00:27:36,280
Speaker 7: Trademark by his the move man that layup that open

534
00:27:36,800 --> 00:27:37,639
Speaker 7: finger roll layup.

535
00:27:37,920 --> 00:27:40,959
Speaker 1: Yeah. Well, people might not be basketball fans, but I

536
00:27:41,000 --> 00:27:43,080
Speaker 1: heard that kim On because the interesting thing about that,

537
00:27:43,119 --> 00:27:44,520
Speaker 1: so the kid was in high school right and he

538
00:27:44,560 --> 00:27:47,600
Speaker 1: created a huge buzz for himself in high school, like

539
00:27:47,640 --> 00:27:49,520
Speaker 1: all throughout the city. Then it went national now with

540
00:27:49,600 --> 00:27:51,400
Speaker 1: social media, went all over the world where you got

541
00:27:51,480 --> 00:27:54,360
Speaker 1: kids saying jelly fam and it's like a finger roll

542
00:27:54,840 --> 00:27:58,600
Speaker 1: and it's like it just went viral. So then Nike

543
00:27:59,200 --> 00:28:03,560
Speaker 1: started printing up shirts. But the jelly fan sure, and

544
00:28:03,040 --> 00:28:04,920
Speaker 1: of course, of course he's not getting paid for he's

545
00:28:04,920 --> 00:28:05,520
Speaker 1: in high school.

546
00:28:05,720 --> 00:28:08,240
Speaker 3: I think Nike spot might be a sponsor for the

547
00:28:08,320 --> 00:28:10,520
Speaker 3: Saint Raymonds so like they felt like we had a connection.

548
00:28:10,560 --> 00:28:11,439
Speaker 7: He played for Saint Raymonds.

549
00:28:11,520 --> 00:28:14,639
Speaker 1: Yeah, but he came up with the idea. So it's

550
00:28:14,680 --> 00:28:17,520
Speaker 1: all going back to Apple, right, whereas we can relate

551
00:28:17,560 --> 00:28:21,000
Speaker 1: this on small left, like that's a perfect example jelly fan. Right.

552
00:28:21,520 --> 00:28:23,360
Speaker 1: I don't know the rules if he could actually trademarket

553
00:28:23,359 --> 00:28:25,280
Speaker 1: it not since he's in high school and it's rules

554
00:28:25,320 --> 00:28:28,920
Speaker 1: against the basketball places. But long story short, Nike did

555
00:28:28,920 --> 00:28:31,160
Speaker 1: that and they made money off of it, right, right,

556
00:28:31,240 --> 00:28:32,359
Speaker 1: So and if.

557
00:28:32,200 --> 00:28:34,320
Speaker 5: He didn't protect it, then he can't really do that

558
00:28:34,400 --> 00:28:36,240
Speaker 5: until police against Now it's too late. Now it was

559
00:28:36,280 --> 00:28:36,560
Speaker 5: too late.

560
00:28:36,640 --> 00:28:39,160
Speaker 6: Well if he can, if they didn't protect it, he

561
00:28:39,160 --> 00:28:41,720
Speaker 6: could still protect it and then they would still have

562
00:28:41,760 --> 00:28:43,959
Speaker 6: to pay him for using it. If they're still continuing

563
00:28:44,000 --> 00:28:46,880
Speaker 6: to make money off of it, right, But if you

564
00:28:46,880 --> 00:28:49,000
Speaker 6: don't protect it, then you have no way of really,

565
00:28:49,640 --> 00:28:51,320
Speaker 6: so what registration does.

566
00:28:51,400 --> 00:28:54,680
Speaker 5: It allows you to basically sue and be able to recover.

567
00:28:54,880 --> 00:28:57,160
Speaker 6: So like with the fortnite ks, how they had to

568
00:28:57,160 --> 00:28:59,520
Speaker 6: pull out of the case because they didn't properate anything,

569
00:29:00,080 --> 00:29:03,240
Speaker 6: and so it's like, okay, the government's like are the

570
00:29:03,240 --> 00:29:05,600
Speaker 6: federal court is like, well, if you didn't copyright it,

571
00:29:05,640 --> 00:29:07,680
Speaker 6: then you can't police against it, so you need to

572
00:29:07,720 --> 00:29:09,120
Speaker 6: go do that, and so.

573
00:29:09,080 --> 00:29:09,680
Speaker 5: They pulled out.

574
00:29:09,920 --> 00:29:12,560
Speaker 6: But if they do, if they are successful with their copyright,

575
00:29:12,600 --> 00:29:14,760
Speaker 6: then they will be able to sue them.

576
00:29:14,640 --> 00:29:18,120
Speaker 7: For you see, like celebrities are doing that, like when

577
00:29:18,120 --> 00:29:19,680
Speaker 7: they have children. Now it's like the.

578
00:29:19,600 --> 00:29:21,600
Speaker 3: First thing they do is I'm copyrighting that name, I think.

579
00:29:23,200 --> 00:29:25,320
Speaker 3: But they lost that because there was an event planning

580
00:29:25,400 --> 00:29:27,480
Speaker 3: company called Blue Ivy.

581
00:29:28,160 --> 00:29:30,600
Speaker 6: Though they're still fighting it doesn't does an event plan

582
00:29:30,760 --> 00:29:33,040
Speaker 6: or she she has a company named Blue Ivy, and

583
00:29:33,120 --> 00:29:37,960
Speaker 6: so you know, Beyonce's a beast with her game. She

584
00:29:38,040 --> 00:29:41,360
Speaker 6: has she has her own company that just has her

585
00:29:41,360 --> 00:29:42,920
Speaker 6: trademarks and that's the best way to do it.

586
00:29:44,120 --> 00:29:48,600
Speaker 1: Well, yeah, well there you have it. The power of trademarks.

587
00:29:48,600 --> 00:29:51,680
Speaker 1: You have to understand the law of people is one thing.

588
00:29:51,680 --> 00:29:53,400
Speaker 1: To play the game is another thing. To play the

589
00:29:53,440 --> 00:29:56,480
Speaker 1: game smart and efficiently. You don't have to be the

590
00:29:56,520 --> 00:29:59,840
Speaker 1: smartest player to win. But you have to know who

591
00:30:00,120 --> 00:30:04,320
Speaker 1: work with the contact and you have to know opportunities

592
00:30:04,360 --> 00:30:06,960
Speaker 1: when you see it. And I'm sure these guys that

593
00:30:07,000 --> 00:30:09,280
Speaker 1: made these dances up before they never knew. They just

594
00:30:09,280 --> 00:30:11,400
Speaker 1: don't know their neighbor, especially Carlton Things. I don't know,

595
00:30:11,440 --> 00:30:17,120
Speaker 1: that's shame on him. But the Millie Rock and this

596
00:30:17,200 --> 00:30:19,200
Speaker 1: is they're just doing it in their community, like they're

597
00:30:19,240 --> 00:30:21,320
Speaker 1: not thinking this is going to go viral to the world.

598
00:30:21,960 --> 00:30:22,680
Speaker 1: But you never know.

599
00:30:23,080 --> 00:30:24,640
Speaker 7: They have you down, you know.

600
00:30:24,800 --> 00:30:25,400
Speaker 1: Now you have to know.

601
00:30:25,640 --> 00:30:31,760
Speaker 4: So my graduates from my school being forced back drop

602
00:30:32,360 --> 00:30:36,080
Speaker 4: bag drop, Mike, drop back drop drop.

603
00:30:46,880 --> 00:30:50,760
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