WEBVTT - Grammy-Winning Artist & Producer Hit Boy Talks AI Music

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio News.

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<v Speaker 2>We really have a fun guest that we want to

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<v Speaker 2>get to right here at Bloomberg Technology.

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<v Speaker 1>Yeah, we've actually just really set him up. We got

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<v Speaker 1>to look at what happened over the last few days

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<v Speaker 1>when it comes to the music industry. Phil Ackman looking

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<v Speaker 1>to sell a stake in Universal Music Group, just days

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<v Speaker 1>after the asterdam listed company rejected a takeover bid by

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<v Speaker 1>the hedge fund billionaire. We got with us an expert

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<v Speaker 1>in the music industry, someone who had a very long

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<v Speaker 1>relationship with a subsidiary of Universal Music Group. We're talking

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<v Speaker 1>about hit Boy.

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<v Speaker 2>Yep. He is three time Grammy Award winning artists and

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<v Speaker 2>a producer's known for shaping the sounds of jay Z, Beyonce, Naw's,

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<v Speaker 2>Drake and so many more. Welcome, Welcome, hit Good Got

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<v Speaker 2>appreciate y'all. So this is all about technology. How are

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<v Speaker 2>you thinking increasingly about technology and its impact on music?

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<v Speaker 3>Well, I started in music like using take I used

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<v Speaker 3>a program called fl Studio. It was called Fruity Looms

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<v Speaker 3>back in the day where this FL studio now. And

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<v Speaker 3>you know, some of the biggest hits of origin racing

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<v Speaker 3>in hip hop and just popular music have been made

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<v Speaker 3>on fl But when it first came out, people were

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<v Speaker 3>kind of like, oh, it's just like a computer program.

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<v Speaker 3>It's not serious music making. But you know, tech is

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<v Speaker 3>a it's always gonna advance.

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<v Speaker 2>Man.

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<v Speaker 1>Con is that where we are with AI today because

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<v Speaker 1>people could actually just create you know, what they think

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<v Speaker 1>of as Yeah, you know fruity loops using AI? Yeah,

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<v Speaker 1>is that music?

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<v Speaker 2>It is music for sure.

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<v Speaker 3>You know, you still have a person having to prompt

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<v Speaker 3>and it can't just press a button and prompt itself.

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<v Speaker 3>So just you know, imagination, I feel like it's at

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<v Speaker 3>all time high. If you have a great imagination and

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<v Speaker 3>you use that in your work, you're going to succeed.

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<v Speaker 1>But here's the thing. Isn't it all trained on music

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<v Speaker 1>that's already out there?

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<v Speaker 3>So well, not all of it, you know, there's some

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<v Speaker 3>people that train it on certain you know, different ways,

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<v Speaker 3>but you know, however, it's done like I feel like,

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<v Speaker 3>you know, when MEDI came out, the person that studied

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<v Speaker 3>the keyboard the piano for twenty years and learned gruves

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<v Speaker 3>and melodies was like, what is this MIDI thing? You

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<v Speaker 3>could just import notes and then make it sound like me?

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<v Speaker 1>Like you know, so you're not worried about a loss

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<v Speaker 1>of creativity in this era at all, Not at all.

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<v Speaker 2>It's a boom, not an own music even created without technology,

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<v Speaker 2>just trained on all the music that we've kind of

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<v Speaker 2>got in our brain.

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<v Speaker 3>Percent.

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<v Speaker 2>Yeah, for sure, Hey talk to us about we want

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<v Speaker 2>to go back to universal eighteen years right? Eighteen years? Yeah,

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<v Speaker 2>but you decided to go off on your own? How

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<v Speaker 2>did that change what you can do? Man?

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<v Speaker 3>I feel like I've been just empowered to the maximum capability,

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<v Speaker 3>like you know, just like being in that deal for

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<v Speaker 3>eighteen years, I always kind of felt like I had

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<v Speaker 3>a black cloud over me, and as many hits as

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<v Speaker 3>I did make, I still feel like I wasn't in

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<v Speaker 3>my complete right mind because that was always lingering. But

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<v Speaker 3>now I'm completely free, and I got all these tools,

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<v Speaker 3>in all these this knowledge I've gained over the years,

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<v Speaker 3>I feel unstoppable.

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<v Speaker 1>So what did that relationship prevent you from doing?

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<v Speaker 3>From making the amount of money I should have been

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<v Speaker 3>making and just progressing through my deal for or you know,

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<v Speaker 3>the amount of work I put in.

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<v Speaker 1>But was it the right thing for you early in

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<v Speaker 1>your career?

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<v Speaker 3>I guess so, because I'm here right now, Bloomberg.

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<v Speaker 2>Do you know what I mean?

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<v Speaker 3>So you know that also to struggle to grief, you know,

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<v Speaker 3>the grief, like it just it led me to this

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<v Speaker 3>place where I'm I'm just like I feel powered up.

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<v Speaker 2>You know. Tell us about this solo album that you've

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<v Speaker 2>got coming out. Software update software up there. I love

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<v Speaker 2>the name tell us though, Like what this means to you.

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<v Speaker 3>It's beyond just the music, you know, it's like updating

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<v Speaker 3>yourself as a person, just moving better, dressing better, living better,

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<v Speaker 3>whatever it is to update yourself, you know, on a

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<v Speaker 3>daily basis, do that, you know, working out whatever it is,

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<v Speaker 3>eating right, Like just you know that you got to

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<v Speaker 3>update the software, just.

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<v Speaker 2>Like a computer.

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<v Speaker 1>What's it like going from somebody who's known as a collaborator,

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<v Speaker 1>you know, Carol mentioned a few and the people you've

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<v Speaker 1>worked with, Kazi, Beyonce, Nov Drake and more to doing

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<v Speaker 1>this to doing this solo project.

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<v Speaker 3>To be honest, it doesn't feel any different because I'm

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<v Speaker 3>just a creative. I get the same excitement and the

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<v Speaker 3>same high when I'm making a beat as if I

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<v Speaker 3>do a verse or if I engineer for a big artist.

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<v Speaker 3>Anything I'd do creatively that gives me that spark. I'm

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<v Speaker 3>enjoying it.

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<v Speaker 2>You know, what's a message you would like to send

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<v Speaker 2>to people with this album? Just got about thirty seconds.

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<v Speaker 1>To lock in UPDHL software.

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<v Speaker 3>You know, just look inside every day and just look

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<v Speaker 3>in the mirror and get better.

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<v Speaker 1>Hey, very briefly, is on YouTube what my space was

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<v Speaker 1>to you in the beginning of your career? Ten seconds?

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<v Speaker 2>Yeah, I would say so for sure.

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<v Speaker 3>You know I can just fire off as much as

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<v Speaker 3>I want you on YouTube.

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<v Speaker 2>Well, thanks for spending time with us. Definitely really cool.

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<v Speaker 2>Good luck, good luck to the album. Show for a

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<v Speaker 2>second to hit poy here, Grammy winning artist and producer