1 00:00:02,520 --> 00:00:09,959 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. This is the business 2 00:00:09,960 --> 00:00:10,600 Speaker 1: of sports. 3 00:00:10,640 --> 00:00:13,520 Speaker 2: The business of sports can be intimidating or hard for 4 00:00:13,520 --> 00:00:14,520 Speaker 2: a starting to break into. 5 00:00:14,640 --> 00:00:17,639 Speaker 3: We really appreciate when our owners are actually there, you know, 6 00:00:17,720 --> 00:00:18,800 Speaker 3: with us through the journey. 7 00:00:18,840 --> 00:00:22,360 Speaker 4: Teams ours especially have been very intentional to diversify at 8 00:00:22,400 --> 00:00:23,160 Speaker 4: all levels. 9 00:00:22,880 --> 00:00:23,360 Speaker 5: Of the company. 10 00:00:23,440 --> 00:00:25,840 Speaker 6: I think we're in bolden years for the NFL and 11 00:00:25,960 --> 00:00:26,680 Speaker 6: college football. 12 00:00:26,720 --> 00:00:29,720 Speaker 7: Our demographic reach has continued to exploise. 13 00:00:29,880 --> 00:00:33,520 Speaker 3: This is going to be really unlocking the streaming platform 14 00:00:33,600 --> 00:00:34,840 Speaker 3: for sports fans. 15 00:00:34,600 --> 00:00:37,080 Speaker 2: Sports evaluations arising. We'll see when they peak. 16 00:00:37,159 --> 00:00:39,680 Speaker 3: You don't have to be the best in your sport 17 00:00:39,760 --> 00:00:42,680 Speaker 3: to make a whole ton of money. 18 00:00:42,840 --> 00:00:46,320 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 19 00:00:47,200 --> 00:00:49,800 Speaker 2: This is the Bloomberg Business of Sports, where we explore 20 00:00:49,840 --> 00:00:51,959 Speaker 2: the big money issues in the world of sports. I'm 21 00:00:52,000 --> 00:00:55,400 Speaker 2: Michael barn and I'm Damian sasaurg Scarlett Food. She's on assignment. 22 00:00:55,480 --> 00:00:59,800 Speaker 2: Coming up wheel here from former college basketball star Jimmer Ford. 23 00:01:00,400 --> 00:01:03,640 Speaker 2: He is investing in a new financial wellness program for 24 00:01:03,720 --> 00:01:05,280 Speaker 2: student athletes called Scout. 25 00:01:05,640 --> 00:01:07,800 Speaker 4: We'll talk with Jim Er about the platform and about 26 00:01:07,800 --> 00:01:11,880 Speaker 4: how NIL is changing the way student athletes approach college sports. 27 00:01:12,000 --> 00:01:14,440 Speaker 6: You need to find someone that's on your side, you know, 28 00:01:14,680 --> 00:01:17,160 Speaker 6: that understands what they're doing. So when you get into 29 00:01:17,200 --> 00:01:19,720 Speaker 6: these meetings, you are able to kind of talk the 30 00:01:19,800 --> 00:01:22,360 Speaker 6: language and understand what's going on. Because you're now a 31 00:01:22,360 --> 00:01:24,840 Speaker 6: professional athlete, Like you're not an amateur anymore. You're a 32 00:01:24,840 --> 00:01:27,920 Speaker 6: professional athlete. You need to represent yourself like professional athlete. 33 00:01:28,120 --> 00:01:29,840 Speaker 2: All that and more is on the way on the 34 00:01:29,880 --> 00:01:33,520 Speaker 2: Bloomberg Business of Sports. But first Tiger Woods. He has 35 00:01:33,600 --> 00:01:36,520 Speaker 2: a new golf project that is trying to get new 36 00:01:36,680 --> 00:01:40,880 Speaker 2: younger fans interested in the sport and existing golf fans 37 00:01:41,480 --> 00:01:44,440 Speaker 2: Damian something to watch in the winter months. 38 00:01:44,720 --> 00:01:47,240 Speaker 4: It's called TGL. And here to break it all down 39 00:01:47,280 --> 00:01:51,360 Speaker 4: for us, Michael barr Is Bloomberg Global Business Reporter Ira Budwey. 40 00:01:51,240 --> 00:01:54,760 Speaker 2: Ira Budway, you have let me put it this way. 41 00:01:55,640 --> 00:01:59,120 Speaker 2: If golf met a game show, this is what you 42 00:01:59,160 --> 00:02:02,600 Speaker 2: would get. Which this is exciting Tiger Woods and he's 43 00:02:02,680 --> 00:02:06,760 Speaker 2: kicking off his new season. If you want to call 44 00:02:06,800 --> 00:02:09,320 Speaker 2: it indoor golf and I'm i talking putt buddy, or 45 00:02:09,400 --> 00:02:13,040 Speaker 2: you're you're hitting into a screen, tell us more about this. 46 00:02:13,320 --> 00:02:17,840 Speaker 8: Yeah, this is TGL, the long awaited indoor made for 47 00:02:18,040 --> 00:02:23,280 Speaker 8: TV Golf League that began televising and the competition began 48 00:02:23,360 --> 00:02:28,280 Speaker 8: this month down in Palm Beach Gardens, Florida, and it's 49 00:02:28,760 --> 00:02:32,240 Speaker 8: pretty interesting. They've getten about a million viewers for it. 50 00:02:32,280 --> 00:02:35,880 Speaker 8: For the first two there was one. This is a 51 00:02:35,919 --> 00:02:39,200 Speaker 8: good question. So the company that founded it is called 52 00:02:39,280 --> 00:02:42,800 Speaker 8: Tomorrow Sports. It's Tiger Woods. Rory McElroy and a former 53 00:02:42,840 --> 00:02:47,040 Speaker 8: Golf Channel executive created this thing and their first project 54 00:02:47,080 --> 00:02:49,360 Speaker 8: is TGL. You could I thought it was just the 55 00:02:49,400 --> 00:02:50,359 Speaker 8: Golf League, but. 56 00:02:50,440 --> 00:02:51,359 Speaker 2: No, that's what I thought. 57 00:02:51,480 --> 00:02:55,359 Speaker 8: Yeah, and some people have said maybe it's Tomorrow Golf 58 00:02:55,440 --> 00:03:00,840 Speaker 8: League Tomorrow Style TWTMWRW. But if you ask the league, 59 00:03:01,080 --> 00:03:03,840 Speaker 8: they will say that it doesn't stand for anything. So 60 00:03:03,960 --> 00:03:06,560 Speaker 8: that's why in the story it's just teasy. 61 00:03:06,600 --> 00:03:08,680 Speaker 4: Well, it may have to stand for Tiger good Luck, 62 00:03:08,720 --> 00:03:11,720 Speaker 4: because look, I mean here's what I think. It's very 63 00:03:11,760 --> 00:03:14,480 Speaker 4: cool tech. I mean the way the putting green moves 64 00:03:14,520 --> 00:03:16,320 Speaker 4: and all that cool stuff, and it's only gonna get better. 65 00:03:16,600 --> 00:03:18,040 Speaker 4: And I mean that, and that's what you're kind of 66 00:03:18,080 --> 00:03:20,080 Speaker 4: up against. But you know, for me, what it's missing, 67 00:03:20,160 --> 00:03:21,400 Speaker 4: I guess is a little bit more. 68 00:03:21,280 --> 00:03:21,960 Speaker 9: Fundamental, you know. 69 00:03:22,040 --> 00:03:24,560 Speaker 4: I mean, like when I watch any sporting event. You know, 70 00:03:24,720 --> 00:03:27,360 Speaker 4: I gotta like, what are the athletes really playing for? Right, 71 00:03:28,360 --> 00:03:31,080 Speaker 4: logical answer would be money, fine, okay, but you know, 72 00:03:31,160 --> 00:03:33,680 Speaker 4: then make every shot or make make it worth something 73 00:03:33,720 --> 00:03:35,560 Speaker 4: so that they're actually in the game as opposed to 74 00:03:35,600 --> 00:03:37,480 Speaker 4: giving gimmes the way they were. And then maybe it's 75 00:03:37,480 --> 00:03:39,280 Speaker 4: celebrity status, in which case, you know, you got to 76 00:03:39,320 --> 00:03:41,600 Speaker 4: get these athletes talking to the camera because it's kind 77 00:03:41,600 --> 00:03:43,120 Speaker 4: of right, it's like a game show. You know, you 78 00:03:43,160 --> 00:03:44,640 Speaker 4: want to get to know them and learn a little 79 00:03:44,640 --> 00:03:46,560 Speaker 4: bit more about them. And you know, I'm just looking 80 00:03:46,600 --> 00:03:48,560 Speaker 4: at it and I'm like, if it's raw talent or 81 00:03:48,720 --> 00:03:51,120 Speaker 4: you know, well then these guys have to play a 82 00:03:51,120 --> 00:03:52,600 Speaker 4: little bit like and you know, you got to see 83 00:03:52,600 --> 00:03:54,640 Speaker 4: their talent and and and so I'm just kind of 84 00:03:54,840 --> 00:03:58,240 Speaker 4: I was struggling with fundamentally what am I watching here? 85 00:03:58,280 --> 00:03:58,600 Speaker 3: Do you know? 86 00:03:58,680 --> 00:04:00,680 Speaker 4: And I know it's just the first you know, a 87 00:04:00,680 --> 00:04:02,640 Speaker 4: couple of met and it's going to change, obviously, But 88 00:04:03,040 --> 00:04:04,640 Speaker 4: I guess, you know, when I look at amateur sports, 89 00:04:04,680 --> 00:04:06,120 Speaker 4: and Michael Barr correct me if I'm wrong, you look 90 00:04:06,120 --> 00:04:08,520 Speaker 4: at any of these new leagues, women's sports, you know, 91 00:04:09,320 --> 00:04:11,680 Speaker 4: all that stuff that's coming out, you know some of 92 00:04:11,720 --> 00:04:14,880 Speaker 4: these kids, they're funny for their survival, and that to 93 00:04:14,960 --> 00:04:17,320 Speaker 4: me makes it more compelling, you know, And I just 94 00:04:17,360 --> 00:04:20,200 Speaker 4: need to see a little bit more skin in the game, 95 00:04:20,240 --> 00:04:21,440 Speaker 4: I guess. Does that make sense? 96 00:04:21,520 --> 00:04:21,719 Speaker 7: Yeah? 97 00:04:21,760 --> 00:04:23,640 Speaker 8: No, I think it is one of the main fundamental 98 00:04:23,640 --> 00:04:25,479 Speaker 8: issues that they will be up again. So just to 99 00:04:25,520 --> 00:04:27,919 Speaker 8: step back and describe the action for those who haven't watched, 100 00:04:27,920 --> 00:04:30,200 Speaker 8: like this is they're hitting the ball into a gigantic 101 00:04:30,240 --> 00:04:34,080 Speaker 8: screen that very cimulates where it lands. So you have 102 00:04:34,120 --> 00:04:36,120 Speaker 8: to believe a in that tech, right. I found it 103 00:04:36,200 --> 00:04:38,800 Speaker 8: a little bit like, is this really where the ball's going? 104 00:04:38,839 --> 00:04:40,839 Speaker 2: When I watch it? Yeah, when I watch it in 105 00:04:40,880 --> 00:04:43,839 Speaker 2: a real course, it's a bumper. 106 00:04:44,680 --> 00:04:48,040 Speaker 8: I believe that, right, There's no question about it. But 107 00:04:48,120 --> 00:04:51,159 Speaker 8: then there's the question of the stakes, right, how much 108 00:04:51,200 --> 00:04:54,240 Speaker 8: does this matter to the players. There's a twenty one 109 00:04:54,279 --> 00:04:56,600 Speaker 8: million dollar pot, nine million to the eventual winners. It's 110 00:04:56,600 --> 00:04:59,080 Speaker 8: a team format, so there's some money on the line, 111 00:04:59,080 --> 00:05:00,960 Speaker 8: but you're talking about a couple million per guy in 112 00:05:01,000 --> 00:05:03,880 Speaker 8: the end for winning. That's for these guys, not life 113 00:05:04,000 --> 00:05:07,359 Speaker 8: changing money. So the stake's there, maybe not that high. 114 00:05:07,600 --> 00:05:11,440 Speaker 8: Does anybody really care if Boston Common beats New York 115 00:05:11,600 --> 00:05:15,000 Speaker 8: Golf Club next Tuesday, right, right? Or are you just 116 00:05:15,040 --> 00:05:17,160 Speaker 8: tuning in for the novelty, in which case. 117 00:05:16,920 --> 00:05:17,520 Speaker 9: That wears off? 118 00:05:17,720 --> 00:05:18,520 Speaker 2: Or are you a player? 119 00:05:18,600 --> 00:05:21,120 Speaker 4: Are you turning in to see Tiger Woods, which you are? 120 00:05:21,200 --> 00:05:23,080 Speaker 4: And then you want to see you know, you want 121 00:05:23,080 --> 00:05:24,680 Speaker 4: to see him take a little worse. Maybe not him, 122 00:05:24,839 --> 00:05:26,800 Speaker 4: but you want to see the players, you know, compete. 123 00:05:27,000 --> 00:05:28,600 Speaker 8: You want to see them, right, And then for that 124 00:05:28,640 --> 00:05:31,320 Speaker 8: you need them to care about it. There needs to 125 00:05:31,320 --> 00:05:34,400 Speaker 8: be an audience that cares. And then you I think, also, yeah, 126 00:05:34,440 --> 00:05:36,159 Speaker 8: there's a question of well maybe if it's not that, 127 00:05:36,240 --> 00:05:40,480 Speaker 8: if it's entertainment value, what are they bringing extra exactly? 128 00:05:40,520 --> 00:05:43,760 Speaker 8: And so this is what the match right started out 129 00:05:43,800 --> 00:05:45,960 Speaker 8: great when they did Phil Micholson Tiger Woods. 130 00:05:45,760 --> 00:05:48,240 Speaker 4: Talking in the golf cart. You know, I mean Phil 131 00:05:48,320 --> 00:05:50,400 Speaker 4: was great in that because telling you what he's thinking 132 00:05:50,400 --> 00:05:51,960 Speaker 4: when he approaches a putt. 133 00:05:52,200 --> 00:05:53,480 Speaker 2: Now, what what does it mean? 134 00:05:53,520 --> 00:05:53,640 Speaker 7: Now? 135 00:05:53,680 --> 00:05:57,360 Speaker 2: Because it's one thing Tiger Woods is playing on the green, 136 00:05:57,400 --> 00:05:59,800 Speaker 2: But then I see music by Little John It's like, 137 00:06:00,200 --> 00:06:01,679 Speaker 2: what is that all about? 138 00:06:01,880 --> 00:06:03,840 Speaker 8: So that's the thing that I found a little bit 139 00:06:04,080 --> 00:06:07,440 Speaker 8: much was that they are trying to make it appeal 140 00:06:07,480 --> 00:06:09,880 Speaker 8: to a younger audience. It's not just feed golf fans 141 00:06:09,920 --> 00:06:11,680 Speaker 8: on Tuesday night when they're not used to seeing golf 142 00:06:11,680 --> 00:06:14,400 Speaker 8: in a format they haven't seen before. It's bringing people 143 00:06:14,560 --> 00:06:17,680 Speaker 8: who maybe aren't that interested in golf with a new 144 00:06:17,720 --> 00:06:19,600 Speaker 8: way of playing it that's kind of like a video game. 145 00:06:20,400 --> 00:06:22,880 Speaker 8: And so to that end, this is team play. The 146 00:06:22,920 --> 00:06:25,960 Speaker 8: teams are introduced to music, they're all the players are 147 00:06:26,000 --> 00:06:28,720 Speaker 8: miked up. There's a little bit of trash talk. They 148 00:06:28,720 --> 00:06:32,240 Speaker 8: have celebrities, they're the owners are celebrities. So Serena Williams 149 00:06:33,080 --> 00:06:37,080 Speaker 8: owns a team and she was sitting there with the 150 00:06:37,600 --> 00:06:40,240 Speaker 8: so they're cutting to them. Sometimes they're micd up. You're 151 00:06:40,240 --> 00:06:43,440 Speaker 8: hearing them interact with the players. So they're definitely going 152 00:06:43,640 --> 00:06:47,279 Speaker 8: for something that brings an element maybe that would attract 153 00:06:47,320 --> 00:06:50,360 Speaker 8: a non golf fan or a younger golf viewer. So 154 00:06:50,440 --> 00:06:52,080 Speaker 8: you know, my twelve year old son I mentioned in 155 00:06:52,120 --> 00:06:54,000 Speaker 8: the column I wrote about it, he was more into 156 00:06:54,040 --> 00:06:54,640 Speaker 8: it than I was. 157 00:06:55,240 --> 00:06:57,839 Speaker 2: See, I got excited about Tiger Woods. But we also 158 00:06:57,839 --> 00:07:01,360 Speaker 2: have to talk to you about the NFL expanding overseas, 159 00:07:01,920 --> 00:07:06,960 Speaker 2: and we just recently had an interview with Roger Goodell 160 00:07:08,080 --> 00:07:12,640 Speaker 2: and he sat down with David Rubinstein for Bloomberg TV, 161 00:07:13,400 --> 00:07:19,160 Speaker 2: and what Goddell was saying was, Hey, Brazil loves this game, 162 00:07:19,680 --> 00:07:23,520 Speaker 2: and we might see more games in Brazil and more 163 00:07:23,560 --> 00:07:24,080 Speaker 2: in London. 164 00:07:24,720 --> 00:07:29,360 Speaker 8: Yeah, he studied. The target is sixteen games internationally per season, 165 00:07:29,880 --> 00:07:33,400 Speaker 8: and even floated the notion of sort of putting a 166 00:07:33,520 --> 00:07:37,560 Speaker 8: conference somewhere outside the US because obviously the issue when 167 00:07:37,600 --> 00:07:39,520 Speaker 8: you do it on one or two teams, it's a 168 00:07:39,640 --> 00:07:43,200 Speaker 8: huge competitive disadvantage for whichever team is flying across the 169 00:07:43,200 --> 00:07:45,320 Speaker 8: Atlantic for all their games or wherever it may be. 170 00:07:45,440 --> 00:07:47,840 Speaker 8: So it doesn't really work, it's not feasible. But if 171 00:07:47,840 --> 00:07:50,720 Speaker 8: you could create a group of division. 172 00:07:51,200 --> 00:07:53,280 Speaker 4: So this is where I think he's going. I mean, 173 00:07:53,320 --> 00:07:55,560 Speaker 4: I heard this interview, and you know, it sounds like 174 00:07:55,680 --> 00:07:58,160 Speaker 4: he wants to form a European division, right like just 175 00:07:58,200 --> 00:08:00,679 Speaker 4: like a the AFC. I call it the AFC Far East. 176 00:08:00,720 --> 00:08:02,680 Speaker 4: I don't know, whatever you want to call it. But 177 00:08:02,800 --> 00:08:05,240 Speaker 4: you know London, you know, Munich or whatever, I mean, 178 00:08:05,280 --> 00:08:07,520 Speaker 4: you know, I don't know, and Paris. It would be 179 00:08:07,640 --> 00:08:10,280 Speaker 4: pretty I don't want to say easy to do, but 180 00:08:10,440 --> 00:08:12,080 Speaker 4: it would be easier if you had four teams over 181 00:08:12,080 --> 00:08:14,200 Speaker 4: there that can kind of play each other most weeks 182 00:08:14,200 --> 00:08:16,320 Speaker 4: and then they kind of you know, interspersed you know 183 00:08:16,360 --> 00:08:18,440 Speaker 4: through the US, and you know they're not constantly on 184 00:08:18,440 --> 00:08:20,080 Speaker 4: the road. But you know what else came out of 185 00:08:20,080 --> 00:08:22,640 Speaker 4: this interview, which I thought was just amazing, is they 186 00:08:22,680 --> 00:08:26,520 Speaker 4: are talking about extending the league schedule to eighteen games. 187 00:08:26,560 --> 00:08:30,000 Speaker 4: Michael Barr, that's another game for you and me and us, 188 00:08:30,240 --> 00:08:33,280 Speaker 4: you know, beers, you know, pool, chicken wings, you know, 189 00:08:33,360 --> 00:08:34,079 Speaker 4: the whole smash. 190 00:08:34,280 --> 00:08:36,960 Speaker 2: Okay, I am all in agreement for that. And here's 191 00:08:37,040 --> 00:08:41,120 Speaker 2: Roger Goodell speaking with David Rubinstein about adding that extra game. 192 00:08:41,360 --> 00:08:44,720 Speaker 10: If we continue to focus on the safety, I think 193 00:08:45,160 --> 00:08:48,040 Speaker 10: eighteen is a potential, And as you know, we would 194 00:08:48,040 --> 00:08:50,600 Speaker 10: take a preseason game away, so we would keep within 195 00:08:50,679 --> 00:08:54,080 Speaker 10: that twenty game framework. We actually started fourteen and six preseasons, 196 00:08:54,120 --> 00:08:57,600 Speaker 10: we went to sixteen and four and now seventeen and three, 197 00:08:57,640 --> 00:09:00,240 Speaker 10: so eighteen and two is a logical step, but we 198 00:09:00,280 --> 00:09:01,839 Speaker 10: would only do that with the players. 199 00:09:02,120 --> 00:09:05,320 Speaker 4: That's NFL Commissioner Roger Goodell on the latest edition of 200 00:09:05,360 --> 00:09:06,880 Speaker 4: the David Rubinstein Show. 201 00:09:07,240 --> 00:09:10,760 Speaker 2: Now, the next matter is that mister Goodell says he 202 00:09:10,800 --> 00:09:14,760 Speaker 2: could do this, and he said that the athletes are 203 00:09:14,880 --> 00:09:18,199 Speaker 2: trained better and they're able to avoid injuries. 204 00:09:18,679 --> 00:09:20,440 Speaker 8: Right, Well, I mean, this is the question. Right, They're 205 00:09:20,440 --> 00:09:23,440 Speaker 8: trying to say, look, you get a twenty game schedule anyway, 206 00:09:24,040 --> 00:09:26,560 Speaker 8: what does it really matter if you make it seventeen 207 00:09:26,600 --> 00:09:29,760 Speaker 8: and three preseason and seventeen regular season? Are eighteen and two? 208 00:09:29,880 --> 00:09:30,040 Speaker 7: Right? 209 00:09:30,040 --> 00:09:30,640 Speaker 2: They want, they. 210 00:09:30,559 --> 00:09:33,800 Speaker 8: Obviously want the biggest possible inventory of games that matter. 211 00:09:34,360 --> 00:09:36,559 Speaker 8: And what you run up against is the players in 212 00:09:36,600 --> 00:09:39,160 Speaker 8: the Union saying, well, hey, that's another real game of 213 00:09:39,280 --> 00:09:43,440 Speaker 8: damage and wear and tear and potential injury. And you know, 214 00:09:43,480 --> 00:09:45,360 Speaker 8: we're putting ourselves on the line here. What do we 215 00:09:45,520 --> 00:09:48,240 Speaker 8: get for that? And so the League of course is 216 00:09:48,280 --> 00:09:51,560 Speaker 8: going to say, well, there's been advances in the you know, 217 00:09:51,800 --> 00:09:54,320 Speaker 8: medicine and health, and it doesn't really but you know. 218 00:09:54,480 --> 00:09:57,200 Speaker 4: Some of these situations now with with with private equity 219 00:09:57,240 --> 00:09:59,040 Speaker 4: taking minority stakes, you would think they could afford a 220 00:09:59,040 --> 00:10:00,720 Speaker 4: private jet, right, so so at least they're not going 221 00:10:00,800 --> 00:10:02,920 Speaker 4: to be like in buses and the you know, trainsplanes 222 00:10:02,920 --> 00:10:05,360 Speaker 4: and automobiles like running around the country. So you know, 223 00:10:05,559 --> 00:10:07,720 Speaker 4: from that perspective of alone and just going back to 224 00:10:07,720 --> 00:10:11,480 Speaker 4: the international expansion and and you know Thursday night games 225 00:10:11,480 --> 00:10:13,559 Speaker 4: and you know Wednesday night, Monday night and Sunday night 226 00:10:13,559 --> 00:10:15,800 Speaker 4: and all this the stuff that happens throughout the course 227 00:10:15,800 --> 00:10:18,040 Speaker 4: of a regular season. I mean you would think that, 228 00:10:18,160 --> 00:10:19,800 Speaker 4: you know, the league is getting a lot better at 229 00:10:19,800 --> 00:10:22,760 Speaker 4: handling all of that right and giving players sufficient time 230 00:10:22,840 --> 00:10:25,559 Speaker 4: to I guess rest between games, even though some sometimes 231 00:10:25,600 --> 00:10:27,719 Speaker 4: it doesn't seem that way. I mean, if that's where 232 00:10:27,720 --> 00:10:29,480 Speaker 4: you're headed short, I mean, they've got the bye week now, 233 00:10:29,840 --> 00:10:31,760 Speaker 4: you know, and they can extend that throughout the course 234 00:10:31,760 --> 00:10:34,440 Speaker 4: of a season just to give some space. I mean, 235 00:10:34,480 --> 00:10:36,080 Speaker 4: I think they need to. Because of high goodness, they 236 00:10:36,080 --> 00:10:38,280 Speaker 4: were all. I know, it didn't probably seem like it, 237 00:10:38,320 --> 00:10:39,800 Speaker 4: but to me, it seemed like there were more injuries 238 00:10:39,800 --> 00:10:42,160 Speaker 4: this year than I can ever remember in the history 239 00:10:42,160 --> 00:10:44,240 Speaker 4: of the NFL. I mean everyone went down. I mean, 240 00:10:44,320 --> 00:10:47,640 Speaker 4: from a fantasy football perspective, everyone went down this year. 241 00:10:47,679 --> 00:10:49,240 Speaker 2: So I don't care what Roger Cadell thinks. 242 00:10:49,280 --> 00:10:51,360 Speaker 4: I mean, I know I didn't have Christian McCaffrey playing 243 00:10:51,360 --> 00:10:51,880 Speaker 4: for my squad. 244 00:10:52,040 --> 00:10:53,800 Speaker 8: Yeah, I mean this, I mean, you're right. The care 245 00:10:54,000 --> 00:10:57,560 Speaker 8: end is better, right, The travel, accommodations, all of that. 246 00:10:57,640 --> 00:11:00,480 Speaker 8: This sleep science, These ways that these players are taking 247 00:11:00,520 --> 00:11:02,959 Speaker 8: care of their nutrition and their bodies way advanced in 248 00:11:03,000 --> 00:11:06,320 Speaker 8: the early days. At the same time, the speed of 249 00:11:06,360 --> 00:11:09,400 Speaker 8: the game, the size of the players. Right, there's just 250 00:11:09,480 --> 00:11:11,520 Speaker 8: you're up against kind of physical limits. So if you're 251 00:11:11,520 --> 00:11:15,679 Speaker 8: playing more games against three hundred and ten pound defensive 252 00:11:15,800 --> 00:11:19,720 Speaker 8: ends who can also sprint, you know, and get pounded 253 00:11:19,760 --> 00:11:23,360 Speaker 8: by in that kind of a game, like, there's limits 254 00:11:23,440 --> 00:11:26,280 Speaker 8: to it. So it's a fascinating question that is playing out, 255 00:11:26,320 --> 00:11:28,480 Speaker 8: not just in the NFL. You're looking at Premier League, 256 00:11:28,720 --> 00:11:31,080 Speaker 8: European soccer, all these different sports. They want more inventory, 257 00:11:31,080 --> 00:11:32,520 Speaker 8: they want these players playing all the time. They want 258 00:11:32,559 --> 00:11:33,800 Speaker 8: them to fly all around the world and play all 259 00:11:33,800 --> 00:11:35,960 Speaker 8: these places, and a certain point their bodies are breaking down. 260 00:11:36,120 --> 00:11:37,560 Speaker 8: And so it's how do you strike that balance? 261 00:11:37,600 --> 00:11:38,000 Speaker 9: All right? 262 00:11:38,040 --> 00:11:39,840 Speaker 4: The other interesting thing that came out of that interview 263 00:11:39,840 --> 00:11:41,560 Speaker 4: on Michael Barr, you know, you feel free to weigh 264 00:11:41,559 --> 00:11:43,760 Speaker 4: in here. I mean, and did you know that Roger 265 00:11:43,800 --> 00:11:45,600 Speaker 4: Goodell could have been an assistant coach for the New 266 00:11:45,679 --> 00:11:46,080 Speaker 4: York Jets. 267 00:11:46,120 --> 00:11:46,679 Speaker 9: Did you hear that? 268 00:11:46,760 --> 00:11:49,080 Speaker 4: I mean, just just to be very clear, the New 269 00:11:49,200 --> 00:11:53,080 Speaker 4: York Jets, I mean, we would Roger Goodell his career 270 00:11:53,120 --> 00:11:54,760 Speaker 4: would have been over. I mean, they would have killed 271 00:11:54,800 --> 00:11:57,480 Speaker 4: that poor guy. Think about where Roger Goodell is today. 272 00:11:57,520 --> 00:11:59,520 Speaker 4: And this is nineteen eighty four. Go back, think about 273 00:11:59,520 --> 00:12:01,400 Speaker 4: where he is today fifty years later, if you had 274 00:12:01,440 --> 00:12:04,280 Speaker 4: taken that job to be an assistant coach for the Jets. 275 00:12:04,320 --> 00:12:08,800 Speaker 2: Spoken like a true fan. Airah, thank you, man, I 276 00:12:08,840 --> 00:12:15,520 Speaker 2: appreciate it, Buddy for your choice. Savvy, very savvy our. 277 00:12:15,559 --> 00:12:19,040 Speaker 2: Thanks to Bloomberg Global Business reporter Ira Budway for joining. 278 00:12:18,880 --> 00:12:22,560 Speaker 4: Us to hear the full conversation with NFL Commissioner Roger Goodell. 279 00:12:22,880 --> 00:12:26,560 Speaker 4: Watch The David Rubinstein Show Peer to Peer Conversations at 280 00:12:26,600 --> 00:12:29,840 Speaker 4: Bloomberg dot com and on YouTube. You can also listen 281 00:12:29,920 --> 00:12:32,800 Speaker 4: to it on Apple, Spotify, and all of your favorite 282 00:12:32,840 --> 00:12:33,920 Speaker 4: podcast platforms. 283 00:12:34,440 --> 00:12:37,480 Speaker 2: And of course, mister David Rubinstein is host to peer 284 00:12:37,480 --> 00:12:40,680 Speaker 2: to peer conversations What's Airs on Bloomberg Radio and TV. 285 00:12:41,120 --> 00:12:43,560 Speaker 2: He is the co founder of the Carlisle Group, which 286 00:12:43,600 --> 00:12:46,040 Speaker 2: is among the approved firms to purchase a stake in 287 00:12:46,240 --> 00:12:49,760 Speaker 2: NFL clubs. Up next on the show, we hear a 288 00:12:49,880 --> 00:12:53,439 Speaker 2: special conversation with a former soccer star who is now 289 00:12:53,640 --> 00:12:57,400 Speaker 2: a minority owner in the Buffalo Bills for Damian Sasaur. 290 00:12:57,440 --> 00:13:00,360 Speaker 2: I'm Michael Barr. You're listening to the Bloomberg Business Sports 291 00:13:00,360 --> 00:13:02,360 Speaker 2: from Bloomberger Radio around the world. 292 00:13:05,760 --> 00:13:09,760 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 293 00:13:10,840 --> 00:13:13,199 Speaker 2: This is the Bloomberg Business of Sports. We explored the 294 00:13:13,200 --> 00:13:15,079 Speaker 2: big money issues of the world of sports on Michael 295 00:13:15,080 --> 00:13:19,840 Speaker 2: Barr along with Damian Sasauer. Former soccer pro Josie Altador 296 00:13:20,280 --> 00:13:23,640 Speaker 2: had a nice career on the pitch, playing for several 297 00:13:23,720 --> 00:13:28,080 Speaker 2: teams in the MLS, for Toronto FC, and represented the 298 00:13:28,200 --> 00:13:30,920 Speaker 2: US in FIFA World Cups and the Olympics. 299 00:13:31,240 --> 00:13:34,000 Speaker 4: Now he's turning his attention to the business side of sports. 300 00:13:34,000 --> 00:13:36,960 Speaker 4: He's part of a group of investors including former NBA 301 00:13:37,080 --> 00:13:40,000 Speaker 4: stars Tracy McGrady and Vince Carter, who owned a stake 302 00:13:40,040 --> 00:13:40,880 Speaker 4: in the Buffalo Bills. 303 00:13:41,760 --> 00:13:46,079 Speaker 2: Bloomberg Original sports correspondent Vansa Berdomo got a chance to 304 00:13:46,120 --> 00:13:49,480 Speaker 2: sit down with Josie about his stake in the Bills, 305 00:13:50,000 --> 00:13:53,080 Speaker 2: soccer's growth in the US, and more. Let's listen in 306 00:13:53,160 --> 00:13:53,880 Speaker 2: on that conversation. 307 00:13:54,480 --> 00:13:57,960 Speaker 11: So you're now part of the ownership of the Buffalo Bills. 308 00:13:58,360 --> 00:14:00,880 Speaker 11: They're onto the AFC Championship. Is the buzz like the 309 00:14:01,160 --> 00:14:01,920 Speaker 11: in the stadium? 310 00:14:02,679 --> 00:14:05,880 Speaker 12: I mean it's you know, Look, I've obviously lucky enough 311 00:14:05,920 --> 00:14:08,920 Speaker 12: to play soccer for a long time and some great atmospheres, 312 00:14:08,960 --> 00:14:12,160 Speaker 12: but there's something unique about a Bill's game, the energy, 313 00:14:12,240 --> 00:14:16,560 Speaker 12: the fans, the tailgate, the lead up, the snow, like 314 00:14:17,200 --> 00:14:19,080 Speaker 12: all things that you would say, like how does that 315 00:14:19,160 --> 00:14:20,360 Speaker 12: make for a good time? 316 00:14:20,560 --> 00:14:20,680 Speaker 1: Right? 317 00:14:20,920 --> 00:14:25,080 Speaker 12: And Buffalo, it makes for an amazing time. So it was, Yeah, 318 00:14:25,080 --> 00:14:26,960 Speaker 12: it was surreal. And I brought my parents with me. 319 00:14:27,040 --> 00:14:30,040 Speaker 12: They got to experience it, so yeah, it was It 320 00:14:30,080 --> 00:14:30,520 Speaker 12: was awesome. 321 00:14:30,520 --> 00:14:32,840 Speaker 11: What was their experience like being being in that space 322 00:14:32,880 --> 00:14:34,840 Speaker 11: with you too, as part of an ownership, not just 323 00:14:34,920 --> 00:14:36,160 Speaker 11: like watching a football game with you. 324 00:14:36,520 --> 00:14:38,200 Speaker 12: Yeah, you know, it's that's a funny way to look 325 00:14:38,240 --> 00:14:39,680 Speaker 12: at it, like, you know, all of that kind of 326 00:14:39,760 --> 00:14:41,160 Speaker 12: hits you at the very end of the night when 327 00:14:41,200 --> 00:14:42,920 Speaker 12: you kind of just you know, take everything in. 328 00:14:43,040 --> 00:14:44,880 Speaker 9: But I just wanted them to see what it was like. 329 00:14:44,920 --> 00:14:45,080 Speaker 9: You know. 330 00:14:45,120 --> 00:14:48,000 Speaker 12: My mom always wondered like where the players run out 331 00:14:48,000 --> 00:14:49,280 Speaker 12: when we watch on TV. 332 00:14:49,800 --> 00:14:51,760 Speaker 9: So I took her down the tunnel there so she. 333 00:14:51,800 --> 00:14:54,120 Speaker 12: Can see how all that happens and where it goes 334 00:14:54,160 --> 00:14:56,840 Speaker 12: down and you know, stuff like that was so cool 335 00:14:56,880 --> 00:14:58,840 Speaker 12: and for her to just see the players up close 336 00:14:58,920 --> 00:15:01,680 Speaker 12: and my dad, like, it was just great to give 337 00:15:01,680 --> 00:15:03,840 Speaker 12: them that experience, but in a different way, like like 338 00:15:03,880 --> 00:15:05,920 Speaker 12: you said, not as a fan, but more so as 339 00:15:05,960 --> 00:15:07,760 Speaker 12: part of the group, you know, so it was cool. 340 00:15:07,960 --> 00:15:10,040 Speaker 5: How was it for you being in that position? 341 00:15:10,960 --> 00:15:11,600 Speaker 9: It was cool? 342 00:15:11,680 --> 00:15:13,600 Speaker 12: You know, this is you know, I love sports. I'm 343 00:15:13,640 --> 00:15:16,120 Speaker 12: a huge sports advocate on what it does, you know, 344 00:15:16,360 --> 00:15:18,800 Speaker 12: for communities, for the world and how it connects people. 345 00:15:18,920 --> 00:15:22,080 Speaker 12: So you know, to to be living that right and 346 00:15:22,360 --> 00:15:24,680 Speaker 12: some of these transactions, it's pretty cool to me and 347 00:15:24,720 --> 00:15:26,040 Speaker 12: it's something I want to keep building on. 348 00:15:26,360 --> 00:15:29,400 Speaker 11: How is it different for you as Josie Altator the 349 00:15:29,480 --> 00:15:32,640 Speaker 11: football fan to now being part of ownership? Do you 350 00:15:32,680 --> 00:15:36,080 Speaker 11: watch games differently? Are you sitting there differently thinking about 351 00:15:36,200 --> 00:15:38,040 Speaker 11: what's going to happen next? How does this get us 352 00:15:38,080 --> 00:15:40,320 Speaker 11: to the Super Bowl? All those things going through your mind? 353 00:15:40,560 --> 00:15:40,760 Speaker 9: Yeah? 354 00:15:40,800 --> 00:15:44,720 Speaker 12: Completely different now, you know I used to watch casually obviously, 355 00:15:44,800 --> 00:15:46,560 Speaker 12: you know, as a big fan always of the NFL, 356 00:15:46,600 --> 00:15:49,520 Speaker 12: But now it's definitely more so, you know, looking at 357 00:15:49,560 --> 00:15:52,640 Speaker 12: every you know, little thing and and and in a 358 00:15:52,680 --> 00:15:54,680 Speaker 12: different way. You know how the players are, you know 359 00:15:54,720 --> 00:15:57,240 Speaker 12: the energy, how they're playing, you know the fans. You know, 360 00:15:57,520 --> 00:16:00,800 Speaker 12: it all takes a different approach now when you're on 361 00:16:00,880 --> 00:16:03,440 Speaker 12: the other side. So but in the best ways, Like 362 00:16:03,440 --> 00:16:06,240 Speaker 12: I can't say that enough in the most positive positive ways. 363 00:16:06,640 --> 00:16:09,360 Speaker 11: I'm curious you said, like the energy in the stadium 364 00:16:09,440 --> 00:16:13,320 Speaker 11: was so different, like something you haven't experienced before. How 365 00:16:13,320 --> 00:16:17,160 Speaker 11: do you compare World Cup audiences to that kind of 366 00:16:17,160 --> 00:16:17,720 Speaker 11: an audience. 367 00:16:17,960 --> 00:16:21,320 Speaker 12: Yeah, it's just different in the sense where it's like, 368 00:16:21,320 --> 00:16:23,560 Speaker 12: like I had I've only seen that many that amount 369 00:16:23,560 --> 00:16:25,560 Speaker 12: of people at a game for soccer, like my whole life. 370 00:16:25,640 --> 00:16:28,120 Speaker 9: So just going there and seeing that amount of people 371 00:16:28,200 --> 00:16:28,800 Speaker 9: and seeing. 372 00:16:28,640 --> 00:16:31,640 Speaker 12: It's not soccer. It's completely different in a lot of ways, 373 00:16:31,920 --> 00:16:36,000 Speaker 12: but similar. Right, Like they sing mister Brightside right the Killers. 374 00:16:36,040 --> 00:16:36,880 Speaker 9: I love that song. 375 00:16:36,960 --> 00:16:38,560 Speaker 12: So like when I got to go there and sing 376 00:16:38,600 --> 00:16:40,920 Speaker 12: that with the fans, I was like, man, I felt 377 00:16:40,920 --> 00:16:42,480 Speaker 12: like I was always supposed to be here, you know. 378 00:16:42,600 --> 00:16:46,440 Speaker 12: So in those aspects it feels really familiar, the fan 379 00:16:46,520 --> 00:16:48,000 Speaker 12: engagement and all that, it feels great. 380 00:16:48,560 --> 00:16:51,840 Speaker 11: Bills Mafia is honestly a hard a hard fandom not 381 00:16:51,920 --> 00:16:52,280 Speaker 11: to like. 382 00:16:52,280 --> 00:16:53,320 Speaker 5: Even from the outside of it. 383 00:16:53,480 --> 00:16:55,960 Speaker 11: You go, I love that, Yeah, they really are so. 384 00:16:56,600 --> 00:16:59,400 Speaker 11: Terry Bagoula is the majority owner of the Bills. Yes, 385 00:16:59,640 --> 00:17:02,240 Speaker 11: how is have been working with him? And what lessons 386 00:17:02,240 --> 00:17:05,280 Speaker 11: have you learned? You know from the business side already. 387 00:17:05,720 --> 00:17:07,720 Speaker 12: You know obviously it's still fresh, but you know, just 388 00:17:07,760 --> 00:17:10,399 Speaker 12: in our conversations with not only with Terry but with 389 00:17:10,440 --> 00:17:14,200 Speaker 12: the entire group has been super positive and you really 390 00:17:14,440 --> 00:17:16,879 Speaker 12: get to see how much of a first class organization 391 00:17:16,960 --> 00:17:19,360 Speaker 12: it is the Buffalo Bills and so, you know, being 392 00:17:19,400 --> 00:17:22,800 Speaker 12: able to just you know, interact and communicate with different 393 00:17:23,000 --> 00:17:25,920 Speaker 12: you know, tiers of the organization, you know, you learn 394 00:17:25,960 --> 00:17:28,720 Speaker 12: a lot, and you learn a lot of how they 395 00:17:28,720 --> 00:17:30,880 Speaker 12: go about their business and that's a big part of it, 396 00:17:31,160 --> 00:17:33,720 Speaker 12: their relationships and how you treat them. So it's been 397 00:17:33,720 --> 00:17:36,240 Speaker 12: a fun ride. It's still early days, but you know, 398 00:17:36,280 --> 00:17:38,800 Speaker 12: I'm just trying to be you know, a sponge and 399 00:17:38,880 --> 00:17:40,720 Speaker 12: learn as much as I can, but also be as 400 00:17:40,760 --> 00:17:42,200 Speaker 12: helpful as it can be to the group. 401 00:17:42,520 --> 00:17:45,119 Speaker 11: Are there any things about it that you've learned that 402 00:17:45,160 --> 00:17:48,320 Speaker 11: have surprised you in ways that they think of other 403 00:17:48,440 --> 00:17:51,120 Speaker 11: things or things maybe in ownership or running a team 404 00:17:51,119 --> 00:17:52,639 Speaker 11: that you hadn't even thought of before. 405 00:17:54,680 --> 00:17:56,679 Speaker 12: You know, in that aspect, there's a lot of similarities 406 00:17:56,720 --> 00:17:59,520 Speaker 12: to soccer, right in terms of just an organization, you know, 407 00:17:59,560 --> 00:18:02,600 Speaker 12: the in terms of the fans and and and that 408 00:18:02,720 --> 00:18:05,840 Speaker 12: part of it. You know, obviously, the the NFL is 409 00:18:06,160 --> 00:18:08,320 Speaker 12: a different beast when it comes to the business side, 410 00:18:08,359 --> 00:18:10,919 Speaker 12: So you know, that part has been really interesting and 411 00:18:11,000 --> 00:18:15,040 Speaker 12: just learning, you know, different things about concessions and different 412 00:18:15,040 --> 00:18:17,480 Speaker 12: pricings and how teams do different things. Right, It's it's 413 00:18:17,520 --> 00:18:19,560 Speaker 12: eye opening, but it's also a good learning experience for 414 00:18:19,600 --> 00:18:22,600 Speaker 12: other leagues, right, selfishly for the MLS. You know, I'm 415 00:18:22,640 --> 00:18:25,719 Speaker 12: obviously a huge soccer lover, so I'm hopeful that our 416 00:18:25,880 --> 00:18:28,199 Speaker 12: league can take on some of these things and and 417 00:18:28,359 --> 00:18:30,280 Speaker 12: you know, be better to the consumer, because that's what 418 00:18:30,320 --> 00:18:31,560 Speaker 12: it's all about, right, the customer. 419 00:18:31,760 --> 00:18:34,359 Speaker 11: Do you plan on taking that to the MLS with 420 00:18:34,480 --> 00:18:36,200 Speaker 11: some sort of ownership, Listen. 421 00:18:35,960 --> 00:18:39,200 Speaker 12: That's obviously the goal, right, I'm a soccer guy at heart, 422 00:18:39,280 --> 00:18:41,880 Speaker 12: so you know, maybe in a perfect world that would 423 00:18:41,880 --> 00:18:44,199 Speaker 12: have everything would have happened in a different order, but 424 00:18:44,400 --> 00:18:46,399 Speaker 12: you know, look, I'm open to that. I'm going to 425 00:18:46,440 --> 00:18:48,280 Speaker 12: continue to work on it. And you know, there's a 426 00:18:48,280 --> 00:18:50,200 Speaker 12: lot happening in the MLS, a lot of good things. 427 00:18:50,480 --> 00:18:52,720 Speaker 5: It's not a bad order to be in that get 428 00:18:52,800 --> 00:18:53,520 Speaker 5: into the NFL. 429 00:18:53,760 --> 00:18:55,760 Speaker 12: Yeah, But but you know it's funny people don't really 430 00:18:55,800 --> 00:18:58,200 Speaker 12: know the order. So the order was actually the BAFC 431 00:18:58,359 --> 00:18:59,240 Speaker 12: and WSL, and. 432 00:18:59,200 --> 00:18:59,920 Speaker 9: I'm really proud of it. 433 00:19:01,040 --> 00:19:01,520 Speaker 5: Amazing. 434 00:19:01,680 --> 00:19:05,600 Speaker 12: Yeah, that was my first real taste at sports ownership 435 00:19:05,920 --> 00:19:08,600 Speaker 12: and that whole process, like that's at a different level. 436 00:19:08,720 --> 00:19:12,639 Speaker 12: I mean, designing a crest, like morals, like all of 437 00:19:12,680 --> 00:19:15,160 Speaker 12: these club guidelines, you know, being part of all these 438 00:19:15,160 --> 00:19:17,560 Speaker 12: different type of discussions and learning what it takes to 439 00:19:17,640 --> 00:19:20,560 Speaker 12: put together you know, an organization on a real way 440 00:19:20,680 --> 00:19:21,560 Speaker 12: at the ground level. 441 00:19:21,680 --> 00:19:23,119 Speaker 9: Was that was that. 442 00:19:23,480 --> 00:19:25,679 Speaker 12: Helped me a ton And maybe people don't know that, 443 00:19:25,760 --> 00:19:30,159 Speaker 12: but the BFCNWSL transaction was my first and you know 444 00:19:30,560 --> 00:19:31,840 Speaker 12: a good learning experience for me. 445 00:19:32,080 --> 00:19:34,800 Speaker 11: AFC is really incredible too because you're also working with 446 00:19:34,960 --> 00:19:39,560 Speaker 11: other former soccer players in that organization, Bernie Chstein, Leslie Osbourne, 447 00:19:39,720 --> 00:19:42,239 Speaker 11: you know, daniel Slaton, all these incredible other people. So 448 00:19:42,280 --> 00:19:44,679 Speaker 11: how is that process working with other athletes? I mean 449 00:19:44,720 --> 00:19:47,159 Speaker 11: you're also working with other athletes here in the Bills too, 450 00:19:47,240 --> 00:19:52,240 Speaker 11: Vince Carter and there's tracing Grady, but particularly AFC AFC exactly. 451 00:19:52,240 --> 00:19:56,360 Speaker 12: So Danielle Slayton, like you said, and then Leslie Osbourne 452 00:19:56,440 --> 00:20:00,160 Speaker 12: for me, have been probably the most interaction I've had 453 00:20:00,280 --> 00:20:02,280 Speaker 12: and my wife has had for example with Danielle and 454 00:20:02,280 --> 00:20:04,679 Speaker 12: then me with Leslie and her husband Ricky Lewis like 455 00:20:05,080 --> 00:20:07,159 Speaker 12: the work they're more so on the ground. You know, 456 00:20:07,200 --> 00:20:09,280 Speaker 12: they go to a ton of games, and you know, 457 00:20:09,320 --> 00:20:11,600 Speaker 12: the work that they've been doing to try to you know, 458 00:20:11,720 --> 00:20:15,080 Speaker 12: increase all you know aspects of the business has been 459 00:20:15,080 --> 00:20:17,560 Speaker 12: incredible and getting to work on that with them has 460 00:20:17,560 --> 00:20:19,320 Speaker 12: been a ton of fun. And you know, just being 461 00:20:19,359 --> 00:20:21,320 Speaker 12: an advocate for the women's game I think has been 462 00:20:21,359 --> 00:20:24,439 Speaker 12: something like being more outwardly about it, I think is 463 00:20:24,480 --> 00:20:27,840 Speaker 12: important as a men's player, as an American men's player. 464 00:20:27,960 --> 00:20:30,439 Speaker 12: So that part of the process has been really, you know, 465 00:20:31,160 --> 00:20:33,520 Speaker 12: real fun and it just feels good to be a 466 00:20:33,520 --> 00:20:35,120 Speaker 12: part of something like that. And then when you see 467 00:20:35,119 --> 00:20:38,880 Speaker 12: the growth right now of women's sports, right so there's 468 00:20:38,920 --> 00:20:40,320 Speaker 12: also a business aspect to it too. 469 00:20:40,440 --> 00:20:41,280 Speaker 5: Yeah, absolutely right. 470 00:20:41,320 --> 00:20:44,280 Speaker 11: It's not just about you doing it because you love 471 00:20:44,320 --> 00:20:46,639 Speaker 11: the game and to help the women's games. But I 472 00:20:46,680 --> 00:20:49,520 Speaker 11: mean BFC came in with a mission and it was 473 00:20:49,560 --> 00:20:53,920 Speaker 11: to make money and be a great franchise and overall, 474 00:20:54,480 --> 00:20:56,080 Speaker 11: you know, they succeeded. 475 00:20:55,600 --> 00:20:58,240 Speaker 5: Decently in the first season. But yeah, they did good. 476 00:20:58,280 --> 00:20:58,720 Speaker 9: They did good. 477 00:20:58,800 --> 00:20:59,840 Speaker 5: Yeah, yeah, you did. 478 00:21:00,119 --> 00:21:01,520 Speaker 12: We had to say that we were good, you know, 479 00:21:01,600 --> 00:21:03,120 Speaker 12: but yeah, we did good. We had a great year, 480 00:21:04,040 --> 00:21:06,000 Speaker 12: tough year. We let go of some great players, but 481 00:21:06,080 --> 00:21:08,840 Speaker 12: that's sports, that's the business, and hopefully we just continue 482 00:21:08,840 --> 00:21:09,919 Speaker 12: to grow in the next season. 483 00:21:10,160 --> 00:21:10,440 Speaker 3: Yeah. 484 00:21:10,480 --> 00:21:11,800 Speaker 5: Absolutely, so good. 485 00:21:11,920 --> 00:21:14,520 Speaker 9: That's your team though, right in NWSL BFC. 486 00:21:14,920 --> 00:21:16,760 Speaker 5: I am a Jersey girls. 487 00:21:16,880 --> 00:21:19,959 Speaker 11: I can't go against my gossip, but I but I 488 00:21:20,000 --> 00:21:22,639 Speaker 11: love BFC. You know, it's it's really it's funny for 489 00:21:22,680 --> 00:21:25,080 Speaker 11: me in the NWSL. I just I just love soccer. 490 00:21:25,080 --> 00:21:27,680 Speaker 11: I love women's soccer. So sometimes when I visit these 491 00:21:27,680 --> 00:21:29,480 Speaker 11: teams and I see new uniforms and stuff like that, 492 00:21:29,520 --> 00:21:31,000 Speaker 11: BFC came hard with the. 493 00:21:31,040 --> 00:21:32,000 Speaker 9: Cress, it came correct. 494 00:21:32,160 --> 00:21:35,840 Speaker 5: What it was the Jackets that I was killing. They 495 00:21:35,840 --> 00:21:37,880 Speaker 5: were killing it. You sound like a BFC fan, Okay, well, 496 00:21:37,920 --> 00:21:44,000 Speaker 5: I mean so it was great to watch the first 497 00:21:44,000 --> 00:21:44,680 Speaker 5: season for sure. 498 00:21:44,720 --> 00:21:47,400 Speaker 11: I was at the their first game against Angel City 499 00:21:47,480 --> 00:21:49,919 Speaker 11: in LA. That was really that was really awesome to 500 00:21:49,920 --> 00:21:52,920 Speaker 11: see and listen anytime around a ninety nine er, I'll 501 00:21:52,960 --> 00:21:53,800 Speaker 11: just fan girl out. 502 00:21:53,920 --> 00:21:56,600 Speaker 9: Okay, I'm the same way. I mean, I'm the same way, 503 00:21:56,640 --> 00:21:57,160 Speaker 9: and that was cool. 504 00:21:57,160 --> 00:21:59,200 Speaker 12: I went to that game and seeing all of them 505 00:21:59,200 --> 00:22:01,879 Speaker 12: there like that was one of the biggest to me 506 00:22:02,040 --> 00:22:04,520 Speaker 12: and remains one of the biggest moments in US soccer 507 00:22:04,560 --> 00:22:08,640 Speaker 12: history was that World Cup final and how it transcended 508 00:22:08,680 --> 00:22:11,159 Speaker 12: the game, and you know, looking fast forwarding now to 509 00:22:11,200 --> 00:22:13,800 Speaker 12: twenty twenty six, can we deliver a similar moment? 510 00:22:13,960 --> 00:22:14,080 Speaker 2: Right? 511 00:22:14,480 --> 00:22:14,520 Speaker 13: That? 512 00:22:14,760 --> 00:22:17,080 Speaker 9: That to me is you know, people are like, what 513 00:22:17,080 --> 00:22:18,000 Speaker 9: what is success? 514 00:22:18,200 --> 00:22:21,919 Speaker 12: It's producing a moment like that which will then you know, 515 00:22:22,080 --> 00:22:24,119 Speaker 12: help both the women's game and men's game. Like we 516 00:22:24,160 --> 00:22:26,880 Speaker 12: saw that final in ninety eight, what the women did. 517 00:22:26,960 --> 00:22:30,280 Speaker 12: So that's to me is what's gonna tell us? 518 00:22:30,280 --> 00:22:32,119 Speaker 5: What do you think it takes ninety nine? Sorry, I 519 00:22:32,119 --> 00:22:33,520 Speaker 5: think it's yeah, ninety nine. 520 00:22:33,560 --> 00:22:36,000 Speaker 11: Do you think it takes the men being there to 521 00:22:36,119 --> 00:22:38,360 Speaker 11: create that moment or does it not have to be that? 522 00:22:38,560 --> 00:22:39,200 Speaker 9: No, not at all. 523 00:22:39,280 --> 00:22:41,800 Speaker 12: I think the culmination of it all and the fact 524 00:22:41,800 --> 00:22:43,640 Speaker 12: that it was at the Rose Bowl, Right, So when 525 00:22:43,680 --> 00:22:46,639 Speaker 12: I look at you know, the twenty twenty six it 526 00:22:46,680 --> 00:22:49,240 Speaker 12: doesn't really matter that it's the men. It's just it's 527 00:22:49,240 --> 00:22:52,560 Speaker 12: an American team on a huge platform in the United States. 528 00:22:52,920 --> 00:22:55,880 Speaker 12: Can we provide a moment like the ninety nine ers did? 529 00:22:56,000 --> 00:22:56,160 Speaker 9: Right? 530 00:22:56,280 --> 00:22:58,119 Speaker 12: So, that to me is how I look at it, 531 00:22:58,160 --> 00:22:59,760 Speaker 12: like you look at I think the before that was 532 00:23:00,240 --> 00:23:03,200 Speaker 12: four right, we went on the group stage that doesn't 533 00:23:03,240 --> 00:23:05,639 Speaker 12: do anything really to I mean it did because it 534 00:23:05,720 --> 00:23:06,040 Speaker 12: was here. 535 00:23:06,200 --> 00:23:08,480 Speaker 5: Do you remember that the nineteen ninety four Men's World Cup. 536 00:23:08,600 --> 00:23:10,320 Speaker 12: Yeah, that was in the US, So that one was 537 00:23:10,400 --> 00:23:12,320 Speaker 12: where That's where I fell in love with everything. My 538 00:23:12,400 --> 00:23:15,600 Speaker 12: dad taped that World Cup on VHS, So that's how 539 00:23:15,600 --> 00:23:19,080 Speaker 12: I got introduced to soccer. I watched, you know, all 540 00:23:19,119 --> 00:23:21,800 Speaker 12: those old legends Hadji back in the days, you know, 541 00:23:21,800 --> 00:23:24,840 Speaker 12: obviously Maridona, you know on you know, the latter end. 542 00:23:24,840 --> 00:23:26,800 Speaker 12: But like, that's why I got introduced to the game 543 00:23:27,080 --> 00:23:27,600 Speaker 12: ninety four. 544 00:23:27,880 --> 00:23:30,239 Speaker 11: So twenty twenty six, we're already talking about it. I mean, 545 00:23:30,280 --> 00:23:32,959 Speaker 11: we're not the Rose Bull here in New York, New Jersey, 546 00:23:33,000 --> 00:23:34,560 Speaker 11: but we will have that that. We will have the 547 00:23:34,560 --> 00:23:36,760 Speaker 11: final and it's gonna be incredible. What else do you 548 00:23:36,800 --> 00:23:39,879 Speaker 11: think needs to happen to create that big moment and 549 00:23:40,080 --> 00:23:43,159 Speaker 11: to sustain it for the success of the MLS and 550 00:23:43,200 --> 00:23:44,000 Speaker 11: the end of USL. 551 00:23:44,160 --> 00:23:46,560 Speaker 12: Yeah, I mean a good performance would help, right. A 552 00:23:46,600 --> 00:23:49,200 Speaker 12: good performance I think is important because you're also able 553 00:23:49,240 --> 00:23:53,280 Speaker 12: to convince investors right to say, hey, this is something 554 00:23:53,320 --> 00:23:55,119 Speaker 12: you should be investing in. You know, look at what 555 00:23:55,280 --> 00:23:58,280 Speaker 12: we're able to how we're able to affect the masses, 556 00:23:58,280 --> 00:24:00,800 Speaker 12: and so you know, not to make it, not to 557 00:24:00,840 --> 00:24:03,080 Speaker 12: dumb it down so simply, but to me, that's that's 558 00:24:03,080 --> 00:24:06,080 Speaker 12: what it is, you know, And and success has different facets. 559 00:24:06,080 --> 00:24:09,200 Speaker 12: But obviously leaving in the group stage is not something 560 00:24:09,200 --> 00:24:12,480 Speaker 12: that's gonna be beneficial, right winning it is a perfect world. 561 00:24:12,800 --> 00:24:16,040 Speaker 12: But I think just playing well and again the team 562 00:24:16,080 --> 00:24:18,800 Speaker 12: being represented well and putting on a good show is 563 00:24:18,800 --> 00:24:21,040 Speaker 12: important so that investors see that this is a place 564 00:24:21,080 --> 00:24:24,000 Speaker 12: that they want to you know, deploy capital and then 565 00:24:24,040 --> 00:24:24,560 Speaker 12: be a part of. 566 00:24:24,920 --> 00:24:28,280 Speaker 11: So super early predictions, what are the US men going 567 00:24:28,359 --> 00:24:29,720 Speaker 11: to do in the twenty twenty sixth world. 568 00:24:30,800 --> 00:24:32,639 Speaker 9: They're gonna do exactly what we talked about. 569 00:24:32,840 --> 00:24:34,840 Speaker 12: You know, they're gonna they're gonna have big moments that 570 00:24:34,880 --> 00:24:37,679 Speaker 12: are going to captivate the masses in this country and 571 00:24:37,760 --> 00:24:41,560 Speaker 12: hopefully trigger a ton of investment, both in youth development 572 00:24:42,040 --> 00:24:44,639 Speaker 12: and you know, I'm a big believer of tech in 573 00:24:45,080 --> 00:24:48,040 Speaker 12: in soccer and how it's transcending you know, our everyday lives, 574 00:24:48,040 --> 00:24:50,880 Speaker 12: but also the sports world. So I think in those 575 00:24:50,880 --> 00:24:53,359 Speaker 12: two elements is where we have to focus, and I 576 00:24:53,400 --> 00:24:57,439 Speaker 12: think that that will make us, you know, continue to 577 00:24:57,480 --> 00:25:00,640 Speaker 12: grow and push the the narrative of of us being 578 00:25:00,640 --> 00:25:01,240 Speaker 12: a soccer nation. 579 00:25:01,440 --> 00:25:03,360 Speaker 11: Yeah, well, we're gonna check back in with you next year. 580 00:25:03,800 --> 00:25:07,120 Speaker 11: I really want, you know, a prediction of what round 581 00:25:07,160 --> 00:25:07,919 Speaker 11: they're going to get it to. 582 00:25:08,119 --> 00:25:09,480 Speaker 5: You know, we all hope for the best here. 583 00:25:09,840 --> 00:25:12,720 Speaker 11: Well, I wish you good luck in your in your 584 00:25:12,840 --> 00:25:16,240 Speaker 11: pursuit for a Super Bowl win. Great good luck to 585 00:25:16,280 --> 00:25:18,600 Speaker 11: the Bills and hopefully we'll see you up there the 586 00:25:18,920 --> 00:25:19,640 Speaker 11: cheering of the team. 587 00:25:20,000 --> 00:25:21,239 Speaker 5: Josie, thanks so much for signing by. 588 00:25:21,320 --> 00:25:22,119 Speaker 9: Thank you for having me. 589 00:25:22,359 --> 00:25:26,240 Speaker 2: That's Bloomberg Original sports correspondent Vanessa Perdomo speaking with former 590 00:25:26,320 --> 00:25:29,879 Speaker 2: soccer pro Josie Altador. Up next, we talk n I 591 00:25:30,280 --> 00:25:33,760 Speaker 2: L with former college basketball star Jimmer for that with 592 00:25:33,920 --> 00:25:37,840 Speaker 2: my colleagues Damien sas Sour and Vanessa Perdomo. I'm Michael Barr. 593 00:25:37,920 --> 00:25:40,679 Speaker 2: You're listening to the Bloomberg Business of Sports from Bloomberger 594 00:25:40,800 --> 00:25:42,159 Speaker 2: Radio around the world. 595 00:25:56,840 --> 00:26:00,760 Speaker 1: This is Bloomberg Business of Sports from Blue Blomberg Radio. 596 00:26:01,880 --> 00:26:04,360 Speaker 2: Thanks for joining us on the Bloomberg Business of Sports, 597 00:26:04,440 --> 00:26:06,520 Speaker 2: where we explore the big money issues in the world 598 00:26:06,560 --> 00:26:10,760 Speaker 2: of sports. Michael Barr along with Damian Sasaur My goodness, 599 00:26:10,760 --> 00:26:14,280 Speaker 2: look who we have here. We have Michael Haddocks junior. 600 00:26:14,400 --> 00:26:17,960 Speaker 2: He's the former NCAA basketball player at SANNA who is 601 00:26:18,040 --> 00:26:21,520 Speaker 2: now the founder and CEO of Scout of financial solutions 602 00:26:21,600 --> 00:26:26,040 Speaker 2: platform for college athletes. And you know this one Scout 603 00:26:26,040 --> 00:26:29,960 Speaker 2: investor and former nc DOUBLEA Player of the Year, Jimmer 604 00:26:30,000 --> 00:26:34,159 Speaker 2: Forde jim Or Michael Welcome to the Bloomberg Business of Sports. 605 00:26:34,520 --> 00:26:37,119 Speaker 7: Thanks for having us, Thanks for having us. Well, I'm gonnayeah. 606 00:26:37,119 --> 00:26:38,439 Speaker 13: Absolutely, this is this. 607 00:26:38,680 --> 00:26:42,960 Speaker 2: I like this, man, this is we're talking NIL. Now. 608 00:26:43,280 --> 00:26:46,120 Speaker 2: I have to bring up this point. I know there 609 00:26:46,160 --> 00:26:51,040 Speaker 2: have been some confusion about NIL now today. It wasn't 610 00:26:51,040 --> 00:26:54,240 Speaker 2: as easy when they first brought it out. Now it's like, okay, 611 00:26:54,280 --> 00:26:56,680 Speaker 2: you know this athlete can get a sponsorship from forward 612 00:26:56,720 --> 00:27:00,560 Speaker 2: and this and that whatever. Now it involves a lot 613 00:27:00,600 --> 00:27:03,760 Speaker 2: of money. Can you help sort this out for us? 614 00:27:04,640 --> 00:27:07,440 Speaker 7: Yeah, I'll jump on that first. Yeah. 615 00:27:07,480 --> 00:27:12,280 Speaker 3: So, so a few years ago, you know, the sort 616 00:27:12,320 --> 00:27:14,600 Speaker 3: of Supreme Court came in and said, you know, players 617 00:27:14,600 --> 00:27:16,800 Speaker 3: were allowed to capitalize up their name, image and likeness. 618 00:27:16,840 --> 00:27:16,919 Speaker 7: Right. 619 00:27:16,920 --> 00:27:18,320 Speaker 3: If you think about if you're a nineteen year old 620 00:27:18,400 --> 00:27:20,840 Speaker 3: student at you know BYU, you can do a podcast, 621 00:27:21,240 --> 00:27:22,879 Speaker 3: you can be on YouTube, you can you can make 622 00:27:22,960 --> 00:27:24,960 Speaker 3: money a lot of different ways. But players weren't allowed 623 00:27:24,960 --> 00:27:26,800 Speaker 3: to do that because they were amateurs. And they said, hell, 624 00:27:27,000 --> 00:27:29,000 Speaker 3: it's unconstitutional. You should be able to make money in 625 00:27:29,000 --> 00:27:31,200 Speaker 3: the same way everybody else does. And that was off 626 00:27:31,200 --> 00:27:34,040 Speaker 3: your name, image and likeness, and that sort of exploded, right, 627 00:27:34,200 --> 00:27:36,920 Speaker 3: players to do commercials. You know, they can do appearances, 628 00:27:37,160 --> 00:27:39,880 Speaker 3: you know, they can do partnerships. And now what's coming 629 00:27:39,880 --> 00:27:43,880 Speaker 3: down the pipeline is revenue share. So now players have said, 630 00:27:43,960 --> 00:27:45,679 Speaker 3: you know, it's great for me to go outside of 631 00:27:45,720 --> 00:27:47,720 Speaker 3: the school and go, you know, make a couple of 632 00:27:47,760 --> 00:27:49,280 Speaker 3: dollars from the local car dealership. 633 00:27:49,560 --> 00:27:51,680 Speaker 7: But also they're selling my jerseys in the stores. 634 00:27:52,000 --> 00:27:55,840 Speaker 3: You know, these media deals are getting really substantial and 635 00:27:55,840 --> 00:27:58,120 Speaker 3: ticket sales go through the roof, right, so, and that's 636 00:27:58,119 --> 00:28:00,280 Speaker 3: sort of capitalizing off my own name, image and likeness. 637 00:28:00,520 --> 00:28:01,679 Speaker 7: And they said, yeah, you know, you're right. 638 00:28:01,760 --> 00:28:03,919 Speaker 3: So now on top of that sort of outside it 639 00:28:03,920 --> 00:28:06,600 Speaker 3: and these getting paid players are also getting paid directly 640 00:28:06,600 --> 00:28:09,439 Speaker 3: from the schools. Starting in July, a pizez of that revenue, 641 00:28:09,480 --> 00:28:11,000 Speaker 3: so pizza of the schools are the piece of the 642 00:28:11,000 --> 00:28:11,960 Speaker 3: money schools. 643 00:28:11,640 --> 00:28:13,919 Speaker 7: Are generating is going directly to the players. 644 00:28:13,920 --> 00:28:16,399 Speaker 3: Think about it similar to the NBA, right, your paycheck 645 00:28:16,400 --> 00:28:18,000 Speaker 3: from the Los Angeles Lakers and then you can go 646 00:28:18,040 --> 00:28:18,840 Speaker 3: sign and deal with Nike. 647 00:28:19,160 --> 00:28:20,920 Speaker 7: That is what's happening now in college sports. 648 00:28:21,320 --> 00:28:23,280 Speaker 4: Jimmy, I remember your path to the NBA. I mean 649 00:28:23,320 --> 00:28:25,159 Speaker 4: it wasn't that long ago, right, I mean, you're just 650 00:28:25,280 --> 00:28:27,119 Speaker 4: up eighty seven for me, I live in Westchester. You 651 00:28:27,320 --> 00:28:29,280 Speaker 4: grew up in Glenn's Falls. I think your father, if 652 00:28:29,280 --> 00:28:31,760 Speaker 4: I'm not mistaken, was a financial advisor as well, so 653 00:28:31,840 --> 00:28:35,200 Speaker 4: you have some experience, right, and you know the management 654 00:28:35,240 --> 00:28:37,439 Speaker 4: of kind of money for for athletes. Talk to us 655 00:28:37,440 --> 00:28:38,680 Speaker 4: a little bit about your role here at. 656 00:28:38,640 --> 00:28:41,120 Speaker 2: Scott Yeah, no, for sure. 657 00:28:41,200 --> 00:28:44,720 Speaker 6: My dad was a financial advisor, so I was. I 658 00:28:44,720 --> 00:28:51,080 Speaker 6: grew up around understanding the meaning of a dollar and 659 00:28:51,280 --> 00:28:52,920 Speaker 6: that was something that was important to me and to 660 00:28:53,000 --> 00:28:56,080 Speaker 6: my family. So I had a little bit more experience maybe, 661 00:28:56,600 --> 00:28:59,000 Speaker 6: you know, going into the NBA than most guys do. 662 00:28:59,520 --> 00:29:02,520 Speaker 6: And that's when you're twenty one, twenty two years old, 663 00:29:02,680 --> 00:29:05,720 Speaker 6: usually getting into the NBA and you've been through college 664 00:29:05,800 --> 00:29:08,440 Speaker 6: and you know, you're starting to understand a little bit 665 00:29:08,480 --> 00:29:12,520 Speaker 6: more about money. But now it's you know, seventeen eighteen 666 00:29:12,560 --> 00:29:15,120 Speaker 6: year olds that are coming into college and now they 667 00:29:15,200 --> 00:29:18,200 Speaker 6: need to start learning about money, right, And you're not 668 00:29:18,200 --> 00:29:19,400 Speaker 6: thinking about that in college. 669 00:29:19,440 --> 00:29:19,600 Speaker 7: Right. 670 00:29:19,640 --> 00:29:22,520 Speaker 6: You may have just started getting your first paycheck in 671 00:29:22,600 --> 00:29:26,360 Speaker 6: high school, you know, working at the local McDonald's or 672 00:29:26,400 --> 00:29:28,840 Speaker 6: whatever it is, right, and you're just starting to try. 673 00:29:28,760 --> 00:29:30,760 Speaker 13: To come in to understanding these things. 674 00:29:30,760 --> 00:29:32,720 Speaker 6: So now when you get to college and all of 675 00:29:32,720 --> 00:29:35,360 Speaker 6: a sudden, school is offering you, whatever it is, a 676 00:29:35,400 --> 00:29:39,080 Speaker 6: couple million dollars as an eighteen year old, you're trying 677 00:29:39,080 --> 00:29:40,040 Speaker 6: to be all right, well. 678 00:29:39,960 --> 00:29:40,800 Speaker 13: Do this is amazing? 679 00:29:40,960 --> 00:29:41,120 Speaker 7: Right? 680 00:29:41,120 --> 00:29:43,560 Speaker 6: I have all this money that I can use, but 681 00:29:43,600 --> 00:29:45,000 Speaker 6: what do I do with it? And I think that's 682 00:29:45,040 --> 00:29:47,840 Speaker 6: where why I, you know, jumped in and wanted to 683 00:29:47,840 --> 00:29:50,200 Speaker 6: be an investor in Scout because you know, they want 684 00:29:50,240 --> 00:29:52,880 Speaker 6: to empower student athletes to think like entrepreneurs, but also 685 00:29:52,960 --> 00:29:56,480 Speaker 6: want them to be you know, financially they want Scout 686 00:29:56,480 --> 00:29:58,760 Speaker 6: wants them to understand what they need to do financially. 687 00:29:59,000 --> 00:30:02,160 Speaker 6: There's taxes that come with these things. There's other you know, 688 00:30:02,320 --> 00:30:04,840 Speaker 6: things that come with making a lot of money. And 689 00:30:04,840 --> 00:30:06,760 Speaker 6: where are you going to put that money and how 690 00:30:06,800 --> 00:30:08,000 Speaker 6: are you going to use it? And how are you 691 00:30:08,000 --> 00:30:10,520 Speaker 6: going to use that to empower yourself as you move 692 00:30:10,600 --> 00:30:13,760 Speaker 6: forward and learn about saving and all these different things 693 00:30:13,800 --> 00:30:15,920 Speaker 6: that you're not thinking about as a high school student. 694 00:30:16,040 --> 00:30:18,560 Speaker 6: So you know, I jumped in on Scout and was 695 00:30:18,600 --> 00:30:20,680 Speaker 6: all in because of what they were trying to do. 696 00:30:20,960 --> 00:30:23,000 Speaker 6: And it's been it's been a great ride so far. 697 00:30:23,240 --> 00:30:23,520 Speaker 9: Michael. 698 00:30:23,520 --> 00:30:25,280 Speaker 4: Well, let me bring you back into this here, because 699 00:30:25,320 --> 00:30:26,720 Speaker 4: you know, I like to think of you as a 700 00:30:26,720 --> 00:30:30,480 Speaker 4: finance bro. You started your career, you know, Goldman Wizard, right. 701 00:30:30,400 --> 00:30:32,360 Speaker 2: And now I like that finance you know what I mean. 702 00:30:32,400 --> 00:30:34,360 Speaker 4: He's probably got a nice past time, you know, a 703 00:30:34,480 --> 00:30:36,640 Speaker 4: little golf log of the country club. 704 00:30:36,760 --> 00:30:36,920 Speaker 3: Right. 705 00:30:37,120 --> 00:30:37,880 Speaker 2: I'm just kidding, But. 706 00:30:37,840 --> 00:30:40,320 Speaker 4: Michael, seriously, I mean, like, how did you wind up here? 707 00:30:40,320 --> 00:30:42,240 Speaker 4: Like what's the path that took you here? And you know, 708 00:30:42,360 --> 00:30:44,520 Speaker 4: to Jimmer's point, you know, I mean today's athlete are 709 00:30:44,560 --> 00:30:48,360 Speaker 4: they Are they more inclined to, you know, manage their 710 00:30:48,360 --> 00:30:51,040 Speaker 4: money and manage their affairs virtually or do they really 711 00:30:51,080 --> 00:30:53,560 Speaker 4: need that personal, that human interaction that you would have 712 00:30:53,720 --> 00:30:55,400 Speaker 4: kind of traditionally expected in years past. 713 00:30:56,040 --> 00:30:57,200 Speaker 7: Yeah, it's a great question. I think. 714 00:30:57,200 --> 00:30:58,560 Speaker 3: The first piece is it's funny me and Jim or 715 00:30:58,600 --> 00:31:00,080 Speaker 3: Mett used on his visit to see it when I 716 00:31:00,120 --> 00:31:03,520 Speaker 3: was playing there. He lived far off the road, you know, 717 00:31:03,560 --> 00:31:05,720 Speaker 3: each other for for a long time. But my journey, 718 00:31:05,800 --> 00:31:07,240 Speaker 3: you know, probably starts back to my dad. My dad 719 00:31:07,240 --> 00:31:08,880 Speaker 3: was a number eight pick in the NFL draft in 720 00:31:08,880 --> 00:31:11,840 Speaker 3: eighty three, and I lived through kind of the end 721 00:31:11,880 --> 00:31:14,160 Speaker 3: of the financial journey, right, what happens when it's over, 722 00:31:14,200 --> 00:31:16,080 Speaker 3: what happens when the money runs out, and how people 723 00:31:16,120 --> 00:31:16,440 Speaker 3: treat you. 724 00:31:16,480 --> 00:31:19,360 Speaker 7: So I lived through that experience. It's funny. 725 00:31:19,400 --> 00:31:21,880 Speaker 3: I became a quote unquote finance bro, went to Columbia 726 00:31:21,880 --> 00:31:23,440 Speaker 3: for business school, worked on Wall Street. 727 00:31:23,640 --> 00:31:25,400 Speaker 7: But the whole time, I knew that I was a 728 00:31:25,400 --> 00:31:25,920 Speaker 7: little different. 729 00:31:26,000 --> 00:31:26,080 Speaker 12: Right. 730 00:31:26,120 --> 00:31:28,320 Speaker 3: My dad didn't grow up in the country club, right, 731 00:31:28,360 --> 00:31:30,080 Speaker 3: We didn't wear the vests around the house. I was 732 00:31:30,160 --> 00:31:32,200 Speaker 3: learning about this for the first time at like thirty 733 00:31:32,280 --> 00:31:34,280 Speaker 3: years old, and I was like, wait a minute, you know, 734 00:31:34,600 --> 00:31:37,040 Speaker 3: nineteen year old me would have really benefited from knowing 735 00:31:37,160 --> 00:31:39,800 Speaker 3: how to invest my money and how to save and 736 00:31:39,880 --> 00:31:41,840 Speaker 3: all these things that I think a lot of people 737 00:31:41,840 --> 00:31:44,200 Speaker 3: that worked on Wall Street with me had known for 738 00:31:44,240 --> 00:31:45,920 Speaker 3: so long. And I was like, man, this is we 739 00:31:45,960 --> 00:31:47,480 Speaker 3: got to bring this to the masses and bring it 740 00:31:47,520 --> 00:31:49,240 Speaker 3: to people that you know, been We've been around for 741 00:31:49,280 --> 00:31:49,680 Speaker 3: a long time. 742 00:31:49,680 --> 00:31:50,960 Speaker 7: And I was just athletes. So I grew up in 743 00:31:51,040 --> 00:31:51,840 Speaker 7: the world of athletes. 744 00:31:51,920 --> 00:31:54,880 Speaker 3: So I managed money for pro athletes for a while, 745 00:31:55,240 --> 00:31:57,080 Speaker 3: had a spinoff of bock to guy in the agency, 746 00:31:58,280 --> 00:32:00,080 Speaker 3: and then I just knew, you know, I wanted to 747 00:32:00,120 --> 00:32:02,240 Speaker 3: do something a little broader, right, you talk about that 748 00:32:02,320 --> 00:32:04,680 Speaker 3: hand to hand touch. And I started to do some 749 00:32:04,760 --> 00:32:06,440 Speaker 3: research and see a lot of the companies out there 750 00:32:06,440 --> 00:32:08,240 Speaker 3: if you've got to familiar with things like you know, 751 00:32:08,320 --> 00:32:10,880 Speaker 3: Robinhood to an extent, but money lying and so far 752 00:32:11,520 --> 00:32:14,680 Speaker 3: we've seen this movement of like these tech brit based 753 00:32:14,800 --> 00:32:18,520 Speaker 3: or financial platforms, and everybody's seeming really really comfortable even 754 00:32:18,520 --> 00:32:20,160 Speaker 3: to look at, like you know what PayPal and Venomow 755 00:32:20,200 --> 00:32:22,720 Speaker 3: have become, right, People getting really comfortable using tech to 756 00:32:22,760 --> 00:32:25,080 Speaker 3: manage their finances and find the tools that they need. 757 00:32:25,120 --> 00:32:27,040 Speaker 3: And I was like, you know, these young players that 758 00:32:27,080 --> 00:32:30,120 Speaker 3: are now making money in college are the most tech 759 00:32:30,200 --> 00:32:33,200 Speaker 3: savvy people on the planet. And the other thing that 760 00:32:33,240 --> 00:32:35,560 Speaker 3: I thought was really unique was in the world of 761 00:32:35,600 --> 00:32:38,040 Speaker 3: finance bros. How how do the athletes have someone that 762 00:32:38,120 --> 00:32:40,080 Speaker 3: they can lean on that is, you know, as smart 763 00:32:40,200 --> 00:32:42,360 Speaker 3: and quote unquote as a finance bro, but also speaks 764 00:32:42,400 --> 00:32:44,800 Speaker 3: their language and as a tool that speaks their language. 765 00:32:44,840 --> 00:32:47,160 Speaker 3: I was like, let's blend this stuff together and go 766 00:32:47,320 --> 00:32:49,360 Speaker 3: sort of change the opportunities of these young people. 767 00:32:49,440 --> 00:32:50,400 Speaker 7: I think that the other. 768 00:32:50,280 --> 00:32:52,880 Speaker 3: Piece that I think is really really important is, you know, 769 00:32:52,880 --> 00:32:54,760 Speaker 3: I always see this a lot, right, Like the numbers 770 00:32:54,800 --> 00:32:57,960 Speaker 3: at the pro level haven't gotten any bigger. So all 771 00:32:58,000 --> 00:33:01,000 Speaker 3: this money being spread out in college, they're still only 772 00:33:01,000 --> 00:33:02,880 Speaker 3: like one percent of players that it'll be pro. So this 773 00:33:03,040 --> 00:33:04,800 Speaker 3: money in college is and most of these players are 774 00:33:04,840 --> 00:33:07,320 Speaker 3: ever going to make a lot of them. So now 775 00:33:07,400 --> 00:33:10,720 Speaker 3: let's take this and create this springboard to help them 776 00:33:10,800 --> 00:33:13,800 Speaker 3: become you know, Jimmers has this VC fund, right, these 777 00:33:13,840 --> 00:33:15,720 Speaker 3: players are doing really cool things, or I started a 778 00:33:15,720 --> 00:33:17,920 Speaker 3: tech company. I'm no means on the same levels a 779 00:33:17,920 --> 00:33:20,000 Speaker 3: player as Jimmer. I'm just you know, I'm a former 780 00:33:20,040 --> 00:33:22,000 Speaker 3: college athlete. But but I just thought, you know, let's 781 00:33:22,040 --> 00:33:25,479 Speaker 3: help these players navigate the rest of their lives in 782 00:33:25,480 --> 00:33:29,040 Speaker 3: a way that's really aligned with who they are kind 783 00:33:29,080 --> 00:33:31,880 Speaker 3: of you know, their their mindsets, right, they become bread 784 00:33:31,880 --> 00:33:32,760 Speaker 3: winners overnight. 785 00:33:33,040 --> 00:33:34,320 Speaker 7: So they're just in a really different place. 786 00:33:34,320 --> 00:33:36,920 Speaker 3: So how do we build something for them and give 787 00:33:36,960 --> 00:33:39,120 Speaker 3: them a finance bro that you know looks and feels 788 00:33:39,120 --> 00:33:40,720 Speaker 3: like them with basketball shorts and if you see me right, 789 00:33:40,760 --> 00:33:42,480 Speaker 3: I got a hood to going, so basketball shorts on 790 00:33:42,560 --> 00:33:43,280 Speaker 3: in a hoodie. 791 00:33:43,680 --> 00:33:45,920 Speaker 4: Michael Barr, can you believe this? We're talking to mister 792 00:33:45,960 --> 00:33:48,920 Speaker 4: Haddocks here as a father who has played running back 793 00:33:49,000 --> 00:33:51,440 Speaker 4: for the Phoodelphy Eagles in Green Bay By I mean, 794 00:33:51,960 --> 00:33:55,160 Speaker 4: this is unbelievable. So he's really well qualified, really been 795 00:33:55,200 --> 00:33:56,640 Speaker 4: in this for his whole life. 796 00:33:56,760 --> 00:33:58,000 Speaker 2: I feel so old. 797 00:33:58,160 --> 00:33:58,959 Speaker 4: I'm feeling old too. 798 00:33:59,360 --> 00:34:00,400 Speaker 9: I mean I remember, Michael. 799 00:34:00,760 --> 00:34:03,960 Speaker 2: I mean, I'm like, oh man, it's like you know, 800 00:34:04,000 --> 00:34:06,520 Speaker 2: I had the rabbit ears and I'm trying to anyway, 801 00:34:06,600 --> 00:34:09,719 Speaker 2: don't worry about I want to This one is for 802 00:34:09,800 --> 00:34:16,440 Speaker 2: Jimmer here. Unfortunately, you've heard some NIL stories and it 803 00:34:16,600 --> 00:34:21,480 Speaker 2: turned into nightmares because either you know, NCAA teams or 804 00:34:21,800 --> 00:34:25,600 Speaker 2: college teams they said, look, we're not going to play 805 00:34:25,960 --> 00:34:29,080 Speaker 2: because we haven't gotten paid. And a lot of that 806 00:34:29,160 --> 00:34:33,280 Speaker 2: has to do with the middleman. Can you explain more 807 00:34:33,520 --> 00:34:37,720 Speaker 2: about where this is going and how can we solve 808 00:34:37,719 --> 00:34:38,480 Speaker 2: that problem? 809 00:34:39,120 --> 00:34:40,080 Speaker 13: It's a great question. 810 00:34:40,239 --> 00:34:43,399 Speaker 6: I mean, it's something that obviously has not been solved yet. 811 00:34:43,800 --> 00:34:47,080 Speaker 6: And I think you know the first couple of years 812 00:34:47,120 --> 00:34:49,839 Speaker 6: of NIL, it's it's still super early in this and 813 00:34:49,880 --> 00:34:52,480 Speaker 6: I think they were, you know, originally thinking hey, the 814 00:34:52,560 --> 00:34:55,280 Speaker 6: players can make money off of their name aage of likeness, 815 00:34:55,600 --> 00:35:00,200 Speaker 6: great awesome opportunity. But now you know, collectives and all 816 00:35:00,200 --> 00:35:03,680 Speaker 6: of these things that go into college athletes now are 817 00:35:03,680 --> 00:35:06,680 Speaker 6: getting involved in getting athletes to come to the schools. 818 00:35:07,680 --> 00:35:10,680 Speaker 6: And when you have collectives involved, that's boosters, that's people 819 00:35:10,680 --> 00:35:14,080 Speaker 6: that have been in business before, entrepreneurs, people that are 820 00:35:14,120 --> 00:35:16,920 Speaker 6: high net worth individuals coming in and a lot of 821 00:35:16,920 --> 00:35:19,880 Speaker 6: times they're coming in and saying, hey, we're gonna, you know, 822 00:35:20,239 --> 00:35:23,600 Speaker 6: give money to a student athlete, but we're going to 823 00:35:23,640 --> 00:35:27,359 Speaker 6: have them sign a contract. And if that contract is 824 00:35:27,400 --> 00:35:30,480 Speaker 6: not like air tight, or they have some clause in 825 00:35:30,520 --> 00:35:33,320 Speaker 6: it or whatever it may be, and the student athlete 826 00:35:33,440 --> 00:35:37,960 Speaker 6: doesn't have representation with them that is really well versed 827 00:35:38,000 --> 00:35:41,120 Speaker 6: in looking at contracts or whatever it may be, that 828 00:35:41,120 --> 00:35:41,839 Speaker 6: that's where I. 829 00:35:41,800 --> 00:35:43,759 Speaker 13: Think the issue is kind of falling into. 830 00:35:43,800 --> 00:35:46,759 Speaker 6: At this point where they're signing, they're signing agreements and 831 00:35:46,800 --> 00:35:49,000 Speaker 6: either the school doesn't have the money or they do 832 00:35:49,040 --> 00:35:50,520 Speaker 6: have the money, and then they have some type of 833 00:35:50,560 --> 00:35:52,400 Speaker 6: loophole or it's like, well, you didn't do this and 834 00:35:52,440 --> 00:35:54,000 Speaker 6: we can get out of it because of this, and 835 00:35:54,040 --> 00:35:55,799 Speaker 6: we don't have to pay you and the athletes like 836 00:35:56,040 --> 00:35:58,799 Speaker 6: what's going on. I think that there's a lot of 837 00:35:58,840 --> 00:36:03,040 Speaker 6: that going on, and obviously I think that needs to change. 838 00:36:03,560 --> 00:36:06,920 Speaker 6: There needs to be some type of regulation, you know, 839 00:36:07,000 --> 00:36:10,200 Speaker 6: moving forward of a standard contract maybe that they may 840 00:36:10,239 --> 00:36:13,120 Speaker 6: have for student athletes that are signing an IL deals 841 00:36:14,160 --> 00:36:15,960 Speaker 6: or just signing deals to come to the. 842 00:36:15,920 --> 00:36:19,399 Speaker 13: School, whatever that may be. And you know, I think 843 00:36:19,440 --> 00:36:20,480 Speaker 13: that's you know, one of. 844 00:36:20,440 --> 00:36:23,359 Speaker 6: The things for me, why this is so important, is 845 00:36:23,360 --> 00:36:26,200 Speaker 6: is to try to help these student athletes understand, like 846 00:36:26,239 --> 00:36:28,440 Speaker 6: you need you need to find someone that's on your side, 847 00:36:28,880 --> 00:36:31,480 Speaker 6: you know, that understands what they're doing. So when you 848 00:36:31,520 --> 00:36:34,200 Speaker 6: get into these meetings, you are able to kind of 849 00:36:34,200 --> 00:36:36,879 Speaker 6: talk the language and understand what's going on. Because you're 850 00:36:36,880 --> 00:36:39,280 Speaker 6: now a professional athlete, Like you're not an amateur anymore. 851 00:36:39,440 --> 00:36:40,400 Speaker 13: You're a professional athlete. 852 00:36:40,400 --> 00:36:43,640 Speaker 6: You need to represent yourself like professional athlete and get 853 00:36:43,680 --> 00:36:45,120 Speaker 6: people around you that know what they're doing. 854 00:36:45,200 --> 00:36:46,680 Speaker 13: And that's a very. 855 00:36:46,880 --> 00:36:49,480 Speaker 6: Big shift, like I said, for a seventeen eighteen year 856 00:36:49,520 --> 00:36:50,920 Speaker 6: old kid that's coming into college. 857 00:36:51,320 --> 00:36:53,799 Speaker 13: But it's the reality of the situation and it's what 858 00:36:53,920 --> 00:36:54,600 Speaker 13: needs to happen. 859 00:36:54,760 --> 00:36:56,400 Speaker 4: Jimmy, I'd like to ask you I mean, you know, 860 00:36:56,480 --> 00:36:59,400 Speaker 4: today's athlete, you know, the management of money doesn't end 861 00:36:59,400 --> 00:37:01,200 Speaker 4: with the usport or if you follow me, right, these 862 00:37:01,239 --> 00:37:03,279 Speaker 4: athletes today, Yeah, they may not make the NBA, but 863 00:37:03,320 --> 00:37:06,680 Speaker 4: then they have stellar careers making money abroad, right internationally, 864 00:37:06,719 --> 00:37:08,520 Speaker 4: and you know, tell me a little bit about how 865 00:37:08,560 --> 00:37:10,920 Speaker 4: Scout can help that individual right. 866 00:37:10,840 --> 00:37:13,520 Speaker 6: For me, like, you know, obviously, yeah, being able to 867 00:37:13,600 --> 00:37:15,520 Speaker 6: have a great career and play in the NBA and 868 00:37:15,560 --> 00:37:18,200 Speaker 6: then be able to go overseas and play you know, 869 00:37:18,239 --> 00:37:20,000 Speaker 6: six years overseas, twelve years combined. 870 00:37:20,040 --> 00:37:21,520 Speaker 13: I mean, it was just an amazing experience. 871 00:37:21,560 --> 00:37:24,600 Speaker 6: And you know, you know started and uh, you know, 872 00:37:24,640 --> 00:37:27,040 Speaker 6: the NBA obviously found a financial advisor and kind of 873 00:37:27,120 --> 00:37:29,760 Speaker 6: kept it through. But you know, if I were someone 874 00:37:29,960 --> 00:37:33,080 Speaker 6: at that time receiving an aisle money and I was 875 00:37:33,120 --> 00:37:36,520 Speaker 6: on Scout, that's something that I would have brought with 876 00:37:36,600 --> 00:37:38,960 Speaker 6: me to be able to help continue to help do 877 00:37:39,080 --> 00:37:41,680 Speaker 6: my taxes and and help me save money. And I 878 00:37:41,680 --> 00:37:44,359 Speaker 6: think the reason being is because when you get into 879 00:37:44,360 --> 00:37:47,400 Speaker 6: that college situation and then all of a sudden you're 880 00:37:47,600 --> 00:37:50,920 Speaker 6: you know, involved with Scout. You feel familiar with that platform, 881 00:37:50,960 --> 00:37:53,200 Speaker 6: you feel familiar with the people that are involved with it, 882 00:37:53,640 --> 00:37:55,800 Speaker 6: and you know, I feel like it's something that's a 883 00:37:55,800 --> 00:37:58,120 Speaker 6: little bit more sticky, especially for people who are going 884 00:37:58,160 --> 00:37:59,040 Speaker 6: to play overseas. 885 00:37:59,520 --> 00:38:03,920 Speaker 2: Jim or Michael, we are very appreciative. Thank you so much, gentlemen. 886 00:38:03,640 --> 00:38:06,399 Speaker 13: Thanks for having me. This was awesome. Thank you so much. 887 00:38:06,680 --> 00:38:10,600 Speaker 2: That's Michael Haddix, junior founder and CEO of Scout and 888 00:38:10,719 --> 00:38:15,200 Speaker 2: former NCAA star and Scout investor Jimmer Fredett. That does 889 00:38:15,239 --> 00:38:18,400 Speaker 2: it for this week's edition of The Bloomberg Business of Sports. 890 00:38:18,480 --> 00:38:21,600 Speaker 2: For my colleague Damian Sasaur, I'm Michael Barr. Tune in 891 00:38:21,600 --> 00:38:23,719 Speaker 2: again next week for the latest on the stories moving 892 00:38:23,800 --> 00:38:26,600 Speaker 2: big money in the world of sports, and do not 893 00:38:26,800 --> 00:38:30,600 Speaker 2: forget to catch our podcast on all your podcast platforms. 894 00:38:30,840 --> 00:38:34,279 Speaker 2: You're listening to The Bloomberg Business of Sports from Bloomberger 895 00:38:34,360 --> 00:38:35,800 Speaker 2: Radio around the world.