1 00:00:05,440 --> 00:00:07,520 Speaker 1: Hey, this is Bridget and you're listening the stuff Bomb 2 00:00:07,600 --> 00:00:22,400 Speaker 1: never told you. And quick trigger warning for y'all. This 3 00:00:22,480 --> 00:00:25,279 Speaker 1: episode is about alcohol. So if that is something that 4 00:00:25,400 --> 00:00:27,480 Speaker 1: is tough for you or that you're struggling with, just no, 5 00:00:27,880 --> 00:00:30,840 Speaker 1: that's what we're talking about today. My good friend Andie 6 00:00:30,880 --> 00:00:32,320 Speaker 1: and I are taking a look back on some of 7 00:00:32,360 --> 00:00:35,120 Speaker 1: the episodes that we really liked, one of which with 8 00:00:35,159 --> 00:00:38,920 Speaker 1: women and Whiskey. I loved this one, Bridget. It was 9 00:00:38,960 --> 00:00:41,479 Speaker 1: so fun to hear you and Emily let loose a 10 00:00:41,520 --> 00:00:47,040 Speaker 1: little bit with your rottum rye which I and there's 11 00:00:47,040 --> 00:00:48,880 Speaker 1: a half a bottle in my apartment as we speak. 12 00:00:48,920 --> 00:00:52,720 Speaker 1: We can go have some. I you're gonna regret asking me. 13 00:00:53,040 --> 00:00:58,360 Speaker 1: I will be there. I am a big whiskey connoisseur, 14 00:00:58,480 --> 00:01:00,680 Speaker 1: but probably not really. I enjoy a lot of whiskey, 15 00:01:00,720 --> 00:01:03,880 Speaker 1: is what I'm trying to say. And I was really 16 00:01:03,960 --> 00:01:07,800 Speaker 1: interested in the history of it, and this episode did 17 00:01:07,959 --> 00:01:11,480 Speaker 1: not disappoint. Yeah. I had no idea that that whiskey 18 00:01:11,640 --> 00:01:14,360 Speaker 1: had such an amazing feminist history, so that was really 19 00:01:14,360 --> 00:01:16,520 Speaker 1: interesting to learn about. I also didn't know about the 20 00:01:16,520 --> 00:01:19,920 Speaker 1: history of whiskey and sex work, which was a complete surprise. 21 00:01:20,040 --> 00:01:22,960 Speaker 1: To me, that was really really interesting research. I also 22 00:01:23,040 --> 00:01:26,679 Speaker 1: just really liked drinking whiskey on the microphone that I 23 00:01:26,720 --> 00:01:28,600 Speaker 1: think it's okay to tell the listeners that you and 24 00:01:28,600 --> 00:01:30,080 Speaker 1: I are having a little bit of a drink right 25 00:01:30,080 --> 00:01:33,479 Speaker 1: now in studio. So if we sound a little lucy goosey, 26 00:01:33,520 --> 00:01:36,000 Speaker 1: that might be why I think it's fun. It's fun. 27 00:01:36,000 --> 00:01:37,720 Speaker 1: It's fun to go back and listen to that episode. 28 00:01:37,720 --> 00:01:40,960 Speaker 1: I feel like I remember it like it was yesterday. Yeah, 29 00:01:41,000 --> 00:01:43,040 Speaker 1: and it was such a joy to hear. And also 30 00:01:43,760 --> 00:01:49,040 Speaker 1: I love the right now there's Jane Walker. Have you 31 00:01:49,040 --> 00:01:54,559 Speaker 1: heard about this? Oh no, okay, Well, Johnny Walker has 32 00:01:55,000 --> 00:01:59,360 Speaker 1: introduced Jane Walker and different label, just a different label 33 00:01:59,480 --> 00:02:03,680 Speaker 1: on the product because they thought that women are intimidated 34 00:02:04,240 --> 00:02:08,520 Speaker 1: by whiskey, so they wanted to be like, hey, ladies, cool, 35 00:02:08,760 --> 00:02:10,799 Speaker 1: So it's the same product, it's a different label, just 36 00:02:10,880 --> 00:02:14,680 Speaker 1: Jane Walker. Yeah. How dumb? Did they think women are? 37 00:02:15,120 --> 00:02:20,840 Speaker 1: Pretty dumb? I would guess. But it's it's fascinating to 38 00:02:20,880 --> 00:02:24,800 Speaker 1: me that women were so instrumental in early whiskey, in 39 00:02:24,800 --> 00:02:29,320 Speaker 1: the making of and selling of, and transporting of. But 40 00:02:29,360 --> 00:02:33,720 Speaker 1: it has become this man's drink. It's seen that way 41 00:02:33,880 --> 00:02:37,240 Speaker 1: and I think when women drink whiskey, the perception is, oh, 42 00:02:37,280 --> 00:02:40,440 Speaker 1: she's a cool woman. She's a sexy, dark you know, 43 00:02:40,760 --> 00:02:43,320 Speaker 1: she's a cool girl. Exactly. They've got these whiskey commercials 44 00:02:43,320 --> 00:02:46,240 Speaker 1: on TV now with Mila Kunas, and in these commercials 45 00:02:46,240 --> 00:02:49,200 Speaker 1: it's Mila Kunas who is clearly like a sexy, beautiful woman, 46 00:02:49,560 --> 00:02:52,760 Speaker 1: and it's at the bar looking very mysterious. Another woman 47 00:02:52,840 --> 00:02:54,400 Speaker 1: is at the bar and she's and she looks at 48 00:02:54,440 --> 00:02:56,480 Speaker 1: a coaster that has a whiskey brand on it. I 49 00:02:56,480 --> 00:02:58,880 Speaker 1: think it's Johnny Walker Black, but I can't remember. And 50 00:02:59,000 --> 00:03:03,040 Speaker 1: Mila Kuna says it's not just a coaster, it's an invitation. 51 00:03:03,480 --> 00:03:06,679 Speaker 1: And the woman is like, oh, I should order a whiskey, 52 00:03:06,720 --> 00:03:09,359 Speaker 1: and then she looks up and Mila Kunas has gone, 53 00:03:10,120 --> 00:03:12,880 Speaker 1: was she ever there in the first place? Who knows? Yeah, 54 00:03:12,880 --> 00:03:16,280 Speaker 1: it's very again, it's so it's it's clearly clearly meant 55 00:03:16,280 --> 00:03:19,440 Speaker 1: to think that women who drink whiskey are mysterious. They're not. 56 00:03:20,120 --> 00:03:23,720 Speaker 1: They're not like perhaps they're magical in some way, right, 57 00:03:23,760 --> 00:03:27,880 Speaker 1: And that's obviously both. I mean, I drink whiskey, but 58 00:03:27,919 --> 00:03:33,440 Speaker 1: I drink all the things. It's like an equal opportunity. Yeah, 59 00:03:33,480 --> 00:03:39,360 Speaker 1: acting I enjoy a wide range of liquors, but I 60 00:03:39,400 --> 00:03:42,440 Speaker 1: will say that when I drink whiskey, when I order 61 00:03:42,480 --> 00:03:45,240 Speaker 1: it at a bar, there's usually at least one guy 62 00:03:45,320 --> 00:03:47,800 Speaker 1: that looks my way and gives me an assessing like 63 00:03:48,160 --> 00:03:52,280 Speaker 1: up and down, and then maybe a wink or something, 64 00:03:52,400 --> 00:03:57,960 Speaker 1: as if I've done some amazing thing by ordering this whiskey. 65 00:03:58,240 --> 00:04:01,440 Speaker 1: He's like, oh, you're all right, honey, Like what if 66 00:04:01,480 --> 00:04:06,880 Speaker 1: you had ordered a vacasoda? Like, oh, yeah, what a nag. 67 00:04:07,640 --> 00:04:09,960 Speaker 1: I don't want to be with her. She's not gonna 68 00:04:10,000 --> 00:04:15,080 Speaker 1: be any fun at all. And I personally am fascinated 69 00:04:15,320 --> 00:04:20,800 Speaker 1: with those kind of gendered food and drink items, like 70 00:04:21,160 --> 00:04:26,400 Speaker 1: women are traditionally associated with lighter, clearer alcohols and men 71 00:04:27,000 --> 00:04:29,160 Speaker 1: the darker kind. And when you think about I think 72 00:04:29,160 --> 00:04:31,520 Speaker 1: he talked about in the episode like mad Men, they 73 00:04:31,560 --> 00:04:35,640 Speaker 1: were drinking whiskey in their office and the women no 74 00:04:35,960 --> 00:04:38,960 Speaker 1: not allowed to participate in the claires only please Yeah, 75 00:04:39,320 --> 00:04:42,240 Speaker 1: I mean, are you a woman? Are not? And I 76 00:04:42,279 --> 00:04:45,520 Speaker 1: like your twenties lady accent. I am glad to hear 77 00:04:45,560 --> 00:04:48,040 Speaker 1: that because you'll be getting a lot of a lot 78 00:04:48,040 --> 00:04:50,479 Speaker 1: of doses of it, because I love doing it the 79 00:04:50,520 --> 00:04:59,320 Speaker 1: Transatlantic accent, is it? But I don't that association with 80 00:04:59,400 --> 00:05:03,440 Speaker 1: a woman who orders whiskey or are this darker drink 81 00:05:03,480 --> 00:05:08,000 Speaker 1: that women don't normally drink in quotes and then you 82 00:05:08,040 --> 00:05:11,720 Speaker 1: put all these kind of assumptions on her, and I 83 00:05:11,760 --> 00:05:15,000 Speaker 1: feel like one of them is she must um she'd 84 00:05:15,040 --> 00:05:18,960 Speaker 1: be good for for sex and nothing else. Yeah, that 85 00:05:19,160 --> 00:05:21,240 Speaker 1: is one of the perceptions that we put on women 86 00:05:21,279 --> 00:05:24,400 Speaker 1: who drink who drink whiskey, I think, Yeah, And it's 87 00:05:24,440 --> 00:05:27,080 Speaker 1: so kind of strange because, as you talk about in 88 00:05:27,080 --> 00:05:30,159 Speaker 1: this episode that you listeners are about to hear, uh, 89 00:05:30,320 --> 00:05:35,000 Speaker 1: women were so integral to bringing it to people who 90 00:05:35,000 --> 00:05:37,040 Speaker 1: were the women were the backbone of why we drink 91 00:05:37,080 --> 00:05:41,839 Speaker 1: whiskey today. Yeah, but it's somehow become lost from from us. 92 00:05:41,880 --> 00:05:45,480 Speaker 1: But I do think we are We're claiming it slowly. Yeah, 93 00:05:45,640 --> 00:05:49,000 Speaker 1: there are so many red women in whiskey in d C. 94 00:05:49,440 --> 00:05:51,880 Speaker 1: The Rotten Ride that we were just talking about wanting 95 00:05:51,880 --> 00:05:55,480 Speaker 1: to enjoy is made by a rad woman owned whiskey 96 00:05:55,520 --> 00:05:58,880 Speaker 1: distillery in DC called Republic Restoratives, where a proceed of 97 00:05:58,920 --> 00:06:00,720 Speaker 1: the whiskey all goes to m only list, which is 98 00:06:00,800 --> 00:06:03,760 Speaker 1: very cool. So yeah, you I do think that you 99 00:06:03,800 --> 00:06:07,080 Speaker 1: see a resurgence of women reclaiming our rightful spots in 100 00:06:07,120 --> 00:06:11,920 Speaker 1: the whiskey empire. Yes, and you're going to hear Emily 101 00:06:11,960 --> 00:06:15,240 Speaker 1: and Bridget unpack all of this so beautifully and a 102 00:06:15,240 --> 00:06:28,000 Speaker 1: little drunkenly yes, in the upcoming episode. So enjoy, cheers, cheers. Today, 103 00:06:28,360 --> 00:06:32,279 Speaker 1: we have the really challenging topic to cover for you 104 00:06:32,360 --> 00:06:35,640 Speaker 1: here today. We really went above and beyond just stretcher 105 00:06:35,640 --> 00:06:40,640 Speaker 1: our researching skills when it comes to the fascinating history 106 00:06:40,680 --> 00:06:45,200 Speaker 1: of and future of whiskey and women. Yeah, don't ever 107 00:06:45,279 --> 00:06:47,960 Speaker 1: say that we never, you know, did hard work and 108 00:06:48,080 --> 00:06:51,000 Speaker 1: service of our podcast, because we're telling you right now 109 00:06:51,040 --> 00:06:54,080 Speaker 1: we're here with a bottle of very nice whiskey and 110 00:06:54,120 --> 00:06:56,279 Speaker 1: we're gonna taste a little of it. So just know 111 00:06:56,560 --> 00:07:00,400 Speaker 1: that we found extra interesting today. That's why we are 112 00:07:00,440 --> 00:07:04,560 Speaker 1: sipping on a phenomenal bottle of Rodham Rye. You might 113 00:07:04,560 --> 00:07:07,440 Speaker 1: have heard this make the news. That's rod Him, as 114 00:07:07,480 --> 00:07:12,800 Speaker 1: in Hillary Rodham Clinton from the Republic Restoratives, a local 115 00:07:12,920 --> 00:07:17,800 Speaker 1: DC distillery that probably gifted us this beautiful bottle because 116 00:07:17,840 --> 00:07:21,200 Speaker 1: they know knew we would be sipping on it on air. Um, 117 00:07:21,240 --> 00:07:25,200 Speaker 1: but we are thrilled to be tasting this throughout today's episode, 118 00:07:25,320 --> 00:07:28,120 Speaker 1: you know, for research, for research, but I also in 119 00:07:28,280 --> 00:07:30,360 Speaker 1: on a serious note before we go any further, I 120 00:07:30,440 --> 00:07:32,320 Speaker 1: do want to make a little bit of an announcement 121 00:07:32,360 --> 00:07:34,880 Speaker 1: just as a trigger warning for anyone out there who 122 00:07:35,040 --> 00:07:40,000 Speaker 1: is struggling with alcoholism addiction, who is uh, you know, 123 00:07:40,040 --> 00:07:43,080 Speaker 1: really committed to sobriety. This is probably an episode you 124 00:07:43,080 --> 00:07:45,200 Speaker 1: want to skip right. I mean, you're not going to 125 00:07:45,280 --> 00:07:47,960 Speaker 1: miss anything earth shattering, and we want to make sure 126 00:07:47,960 --> 00:07:50,680 Speaker 1: that you protect your sobriety. So if that sounds like you, 127 00:07:50,760 --> 00:07:52,440 Speaker 1: this would be a good time to say, do you, 128 00:07:52,760 --> 00:07:55,440 Speaker 1: and hopefully we'll hear you catch the We'll catch on 129 00:07:55,480 --> 00:07:58,600 Speaker 1: the next one. Um. But for those of us who 130 00:07:58,760 --> 00:08:00,880 Speaker 1: I'm I'm so I'm biased on the episode. My bias 131 00:08:00,920 --> 00:08:03,040 Speaker 1: that I'm bringing to this that I'm a big whiskey 132 00:08:03,120 --> 00:08:06,800 Speaker 1: drinker and I'm looking at bridget here who's making a 133 00:08:06,800 --> 00:08:08,920 Speaker 1: bit of a face. Well, okay, let me back up. 134 00:08:09,040 --> 00:08:11,600 Speaker 1: So I actually like whiskey. The reason why I don't 135 00:08:11,760 --> 00:08:14,400 Speaker 1: love whiskey now, it's because I like it too much. 136 00:08:14,800 --> 00:08:16,800 Speaker 1: You know, when you have a bad experience with an 137 00:08:16,800 --> 00:08:20,040 Speaker 1: alcohol and I'm like, so, I everyone has one. Yeah, 138 00:08:20,200 --> 00:08:21,960 Speaker 1: mine is like, and that's the thing is like when 139 00:08:22,000 --> 00:08:25,920 Speaker 1: I go to bars, I love a whiskey shot, Like like, yeah, shot, 140 00:08:26,120 --> 00:08:28,760 Speaker 1: I I still I rocket college style. I'm still doing 141 00:08:28,760 --> 00:08:32,200 Speaker 1: shots to Jamison. My god, Okay, we have a different 142 00:08:32,200 --> 00:08:35,480 Speaker 1: way of appreciating whiskey then, But she has a beer connoisseur, 143 00:08:36,240 --> 00:08:37,920 Speaker 1: just so you know, bridges like if we ever do 144 00:08:37,960 --> 00:08:40,400 Speaker 1: an episode on beer, it's gonna have me licked. Yea. 145 00:08:40,600 --> 00:08:45,560 Speaker 1: So this is a fun episode because I'm already feeling 146 00:08:45,600 --> 00:08:49,320 Speaker 1: more fun right now. I'm having a bit of fun here. 147 00:08:49,440 --> 00:08:52,920 Speaker 1: But um, I want to break down what can sometimes 148 00:08:52,960 --> 00:08:57,040 Speaker 1: be a little bit of an intimidating liqueur for women especially. 149 00:08:57,080 --> 00:09:01,480 Speaker 1: There is a traditional masculinity to this drink, don't you agree? 150 00:09:01,559 --> 00:09:04,240 Speaker 1: Like I think so, I think that we associate, Um, 151 00:09:04,400 --> 00:09:07,599 Speaker 1: I certainly associate whiskey with with masculinity. Oh you just 152 00:09:07,679 --> 00:09:10,640 Speaker 1: family just made a fade. Needed to breathe. I inhaled 153 00:09:10,760 --> 00:09:13,320 Speaker 1: in my glass for a second. No, but it's true, 154 00:09:13,360 --> 00:09:16,920 Speaker 1: like there has been a traditional male association. This feels 155 00:09:16,960 --> 00:09:20,360 Speaker 1: like a power brokers. Um, I like to drink mine 156 00:09:20,400 --> 00:09:23,800 Speaker 1: on the rocks. We're drinking neat today, but like drinking 157 00:09:23,800 --> 00:09:27,360 Speaker 1: a glass of just bourbon, it feels like a Grandpa move. Yeah, 158 00:09:27,360 --> 00:09:29,480 Speaker 1: I mean to throw back to me have like if 159 00:09:29,480 --> 00:09:32,040 Speaker 1: you ever watched the show mad Men, like how executives 160 00:09:32,040 --> 00:09:34,920 Speaker 1: are like drinking a whiskey at like four o'clock o'clock, 161 00:09:35,040 --> 00:09:38,320 Speaker 1: like twelve o'clock. If I had a whiskey at noon 162 00:09:38,360 --> 00:09:40,480 Speaker 1: at work, I would need to go home sick. Right, Well, 163 00:09:40,679 --> 00:09:44,200 Speaker 1: is that not what we're doing? I mean it alright, 164 00:09:45,320 --> 00:09:49,040 Speaker 1: But um, here's the thing. There's a fascinating history behind 165 00:09:49,080 --> 00:09:54,360 Speaker 1: women and whiskey and the genderization of this beverage. It's 166 00:09:54,400 --> 00:09:57,480 Speaker 1: really really interesting. And I want to start um by 167 00:09:57,520 --> 00:10:01,480 Speaker 1: talking through prohibition. I think that's a good area to 168 00:10:01,559 --> 00:10:04,160 Speaker 1: pick up this story. Lord knows the story goes back further, 169 00:10:04,200 --> 00:10:08,839 Speaker 1: which we will. But during Prohibition, um, this was a 170 00:10:08,880 --> 00:10:12,240 Speaker 1: drink commonly served in gentleman's parlors. What I shouldn't say 171 00:10:12,280 --> 00:10:15,080 Speaker 1: during I should say before Prohibition, this was a drink 172 00:10:15,120 --> 00:10:19,640 Speaker 1: served in gentleman's parlors and women pretty much didn't weren't 173 00:10:19,640 --> 00:10:24,240 Speaker 1: allowed in there. We're not showing their face, especially ladies. 174 00:10:23,679 --> 00:10:27,319 Speaker 1: Ladies didn't show their face there. So what kind of 175 00:10:27,400 --> 00:10:32,040 Speaker 1: ladies were there? Were associated with their particular think of like, um, 176 00:10:32,200 --> 00:10:35,600 Speaker 1: boardwalk Empire. Right, The women who were in gentlemen's clubs 177 00:10:35,800 --> 00:10:39,720 Speaker 1: were professionals, you know what I mean, They were working girls, 178 00:10:39,760 --> 00:10:44,760 Speaker 1: So these were there was a very strong association between 179 00:10:44,760 --> 00:10:46,960 Speaker 1: a whiskey drink, which is pretty much exclusively served in 180 00:10:47,040 --> 00:10:53,440 Speaker 1: bars and gentleman's parlors and prostitution. So the connection of 181 00:10:53,520 --> 00:10:57,319 Speaker 1: sin was very easy for people to make during Prohibition 182 00:10:57,920 --> 00:11:00,120 Speaker 1: because it was easy to say, you know, this is 183 00:11:00,160 --> 00:11:02,880 Speaker 1: the liquor of the devil, and this is associated with 184 00:11:02,960 --> 00:11:06,120 Speaker 1: loose women, and if you wanted to be a nice lady, 185 00:11:06,160 --> 00:11:08,560 Speaker 1: this wasn't the kind of drink that you would ever 186 00:11:08,840 --> 00:11:12,440 Speaker 1: be around um, which I think is a big part 187 00:11:12,480 --> 00:11:16,240 Speaker 1: of the reason that it was associated for gentlemen's only terrain. 188 00:11:16,840 --> 00:11:19,560 Speaker 1: That's so interesting because I hear a lot of like 189 00:11:19,640 --> 00:11:21,839 Speaker 1: even today, I hear a lot of women say things like, oh, 190 00:11:22,120 --> 00:11:25,800 Speaker 1: dark liquors, like the idea of like a drink like 191 00:11:25,880 --> 00:11:30,160 Speaker 1: vodka gin being like a drink for yeah, it's like 192 00:11:30,200 --> 00:11:32,960 Speaker 1: more more yeah. And this. I love board Rock Empire, 193 00:11:33,000 --> 00:11:35,040 Speaker 1: so I'm biased on that front too. I keep thinking 194 00:11:35,040 --> 00:11:39,920 Speaker 1: of Boardo Empire because during Prohibition, bootleggers were, like the 195 00:11:39,960 --> 00:11:43,680 Speaker 1: black market was big because no one really stopped drinking, 196 00:11:43,760 --> 00:11:47,440 Speaker 1: or very few people actually stopped drinking. It just became illegal. Um, 197 00:11:47,520 --> 00:11:50,760 Speaker 1: which we should talk about legalization and another department at 198 00:11:50,800 --> 00:11:54,880 Speaker 1: some point about that too. But so what's interesting here is, 199 00:11:55,120 --> 00:11:59,920 Speaker 1: and this is a quote, um from it the NPR 200 00:12:00,120 --> 00:12:03,719 Speaker 1: article I think I wrote, I didn't write I read. Um, 201 00:12:04,040 --> 00:12:10,000 Speaker 1: prostitutes were, in fact some of the biggest powerhouse saleswomen 202 00:12:10,160 --> 00:12:13,360 Speaker 1: in the United States. Right. So John's as they call them, 203 00:12:13,360 --> 00:12:15,600 Speaker 1: would come in and the prostitutes would start getting them 204 00:12:15,640 --> 00:12:17,760 Speaker 1: liquored up in these gentlemen's which makes sense if you're 205 00:12:17,760 --> 00:12:21,520 Speaker 1: trying to make money and like, you know, if you're 206 00:12:21,559 --> 00:12:24,960 Speaker 1: a girl who like dances that thing. During this time, 207 00:12:25,000 --> 00:12:29,880 Speaker 1: prostitutes legally sold whiskey and earned significant commissions for their 208 00:12:30,000 --> 00:12:32,400 Speaker 1: brothels that they worked in at the time. So in 209 00:12:32,440 --> 00:12:35,480 Speaker 1: New York City in the eighteen fifties, for instance, women 210 00:12:35,520 --> 00:12:39,920 Speaker 1: made more than two million a year in liquor sales, 211 00:12:40,760 --> 00:12:43,560 Speaker 1: just close close, but not quite as big as the 212 00:12:43,720 --> 00:12:47,400 Speaker 1: three million that they were making four sex. Right. So yeah, 213 00:12:47,440 --> 00:12:49,360 Speaker 1: but it's like it's interesting to have a two kind 214 00:12:49,360 --> 00:12:52,760 Speaker 1: of like thet go hand in hand exactly. And so 215 00:12:52,800 --> 00:12:55,720 Speaker 1: this comes right out of this fascinating Atlantic article about 216 00:12:55,720 --> 00:13:00,360 Speaker 1: women making whiskey, and you know, back in the day, 217 00:13:00,640 --> 00:13:03,720 Speaker 1: this of course caught the attention of the temperance movement 218 00:13:04,000 --> 00:13:08,559 Speaker 1: ladies who are the actually, you know, socially acceptable ladies 219 00:13:08,920 --> 00:13:12,960 Speaker 1: who played a key role in Prohibition from thirty three. 220 00:13:13,640 --> 00:13:18,720 Speaker 1: Um and during this time, you know, bootleggers also made 221 00:13:18,720 --> 00:13:21,720 Speaker 1: a ton of cash from the selling of whiskey. Many 222 00:13:21,840 --> 00:13:26,720 Speaker 1: of the leading bootleggers were, in fact women. I love that. Okay, 223 00:13:26,720 --> 00:13:30,280 Speaker 1: somebody needs to mean I don't watch board a show 224 00:13:30,400 --> 00:13:35,840 Speaker 1: about lady boot lady bootleggers. I would watch that. Would 225 00:13:36,480 --> 00:13:39,880 Speaker 1: you're really appreciating this whiskey. It's really good. It's rye whiskey, 226 00:13:39,920 --> 00:13:42,680 Speaker 1: which is not usually my bag. I'm more of a 227 00:13:42,840 --> 00:13:45,600 Speaker 1: bourbon girl. But I have to you know, I have 228 00:13:45,640 --> 00:13:47,640 Speaker 1: to expand my horizons. I have to expand my palette. 229 00:13:47,640 --> 00:13:51,600 Speaker 1: It's really quite lovely. It's nice, it's smooth, it's it's 230 00:13:51,600 --> 00:13:53,480 Speaker 1: a blend of two different kinds of whiskey, which we'll 231 00:13:53,480 --> 00:13:57,400 Speaker 1: talk about more. But uh, what I found fascinating here 232 00:13:57,520 --> 00:14:00,280 Speaker 1: to go back to the bootlegging component to you need 233 00:14:00,320 --> 00:14:03,880 Speaker 1: something I want, okay, give me, give me peared up up. 234 00:14:03,920 --> 00:14:09,360 Speaker 1: I'm doing it. All right, kudos miss uh, miss bridget 235 00:14:09,480 --> 00:14:18,320 Speaker 1: hitting the hit miss lust. So the reason lady bootleggers, 236 00:14:18,120 --> 00:14:24,200 Speaker 1: it's it's really I don't smooth. Yeah, definitely. Um, the 237 00:14:24,320 --> 00:14:28,200 Speaker 1: reason lady bootleggers were so instrumental in that very illicit 238 00:14:28,480 --> 00:14:33,440 Speaker 1: enterprise was because police officers could not search them. Right. 239 00:14:33,520 --> 00:14:35,800 Speaker 1: That was considered rude for a police officer to search 240 00:14:35,840 --> 00:14:38,280 Speaker 1: a lady. And so if you're a lady, you know, 241 00:14:38,560 --> 00:14:41,520 Speaker 1: doing something illicit, you know, you might not get searched, right, 242 00:14:41,800 --> 00:14:43,640 Speaker 1: And I think at some point they even said it 243 00:14:43,680 --> 00:14:47,200 Speaker 1: was illegal. Yeah, so searching a woman who was driving 244 00:14:47,280 --> 00:14:50,800 Speaker 1: a car alone was actually illegal. So it was like 245 00:14:50,800 --> 00:14:53,480 Speaker 1: a social mora was it was a taboo thing to 246 00:14:53,520 --> 00:14:55,920 Speaker 1: do to begin with, but especially if they were driving alone, 247 00:14:56,240 --> 00:14:58,720 Speaker 1: you didn't have the right to search their car. Hello, 248 00:14:59,120 --> 00:15:01,000 Speaker 1: I would have a whole t team of women who 249 00:15:01,160 --> 00:15:03,160 Speaker 1: hall and my, my my boot like liquor. All. Well, 250 00:15:03,200 --> 00:15:06,280 Speaker 1: what's interesting is how these women really made a rule 251 00:15:06,360 --> 00:15:09,840 Speaker 1: that's like ground that in benevolent sexism work for them, Right, 252 00:15:09,880 --> 00:15:12,560 Speaker 1: This idea that like like you can't like you can't 253 00:15:12,600 --> 00:15:15,880 Speaker 1: like you know, offend this woman's delicates and by searching 254 00:15:15,960 --> 00:15:19,480 Speaker 1: because she's alone and they're like, oh cool that anything 255 00:15:19,480 --> 00:15:23,160 Speaker 1: that like that, like like uses that in a subversive way, 256 00:15:23,320 --> 00:15:26,560 Speaker 1: uses the rules that are meant to keep in their place. 257 00:15:27,760 --> 00:15:30,440 Speaker 1: I love that. I think it's fascinating. And Minic, who 258 00:15:30,480 --> 00:15:32,960 Speaker 1: wrote this great book, like one of the leading and 259 00:15:33,040 --> 00:15:35,720 Speaker 1: most recent books on women in whiskey, says that at 260 00:15:35,760 --> 00:15:39,720 Speaker 1: one point, female bootleggers out sold men five to one. 261 00:15:40,360 --> 00:15:43,960 Speaker 1: So like this was a real time for wealth creation 262 00:15:44,080 --> 00:15:47,680 Speaker 1: for women in this tawdry, illicit, illegal industry. Yeah. So 263 00:15:47,720 --> 00:15:49,440 Speaker 1: if that's the case, then like, why do you think 264 00:15:49,480 --> 00:15:51,880 Speaker 1: that we associate it so much with masculinity today? While 265 00:15:51,920 --> 00:15:54,720 Speaker 1: those were women who were breaking the norm, who were 266 00:15:55,120 --> 00:15:59,520 Speaker 1: taboo and were other you know, for their industry for sure. 267 00:16:00,160 --> 00:16:02,640 Speaker 1: But I also think that over the years, especially in 268 00:16:02,680 --> 00:16:07,360 Speaker 1: the eighties, right the whiskey drink was reserved for business dealings. 269 00:16:07,560 --> 00:16:09,520 Speaker 1: There weren't really a lot of women in the C 270 00:16:09,720 --> 00:16:14,720 Speaker 1: suite who were power brokers slinging whiskey around. That started 271 00:16:14,760 --> 00:16:18,600 Speaker 1: to change in the nineties and beyond, when more women 272 00:16:18,680 --> 00:16:22,800 Speaker 1: were in positions of power. We think of the Whiskey Summit, 273 00:16:22,840 --> 00:16:27,160 Speaker 1: the President Obama, McConnell, McConnell, No, it was the supertan 274 00:16:27,280 --> 00:16:31,400 Speaker 1: one good Nord what's his name? He retired because he cried. Bainner, 275 00:16:34,520 --> 00:16:37,920 Speaker 1: he retired because he cried. He retired and he cried. 276 00:16:42,400 --> 00:16:46,040 Speaker 1: I thought it right now, I think, you guys, I'm 277 00:16:46,080 --> 00:16:48,840 Speaker 1: not kidding. I'm such a lightweight like this is not 278 00:16:48,920 --> 00:16:51,640 Speaker 1: I can't can't confirm she is. I may or may 279 00:16:51,640 --> 00:16:53,600 Speaker 1: not be at least half drunk by now. I've had 280 00:16:53,600 --> 00:16:59,080 Speaker 1: like three steps of whiskey. Um, that's good stuff. Yeah, yeah, no, no, 281 00:16:59,160 --> 00:17:00,640 Speaker 1: not to hate on bain or were crying. I thought 282 00:17:00,640 --> 00:17:02,960 Speaker 1: that was actually one of the coolest things he's ever done, 283 00:17:03,000 --> 00:17:06,360 Speaker 1: is crying public often, which he did frequently. I can't 284 00:17:06,440 --> 00:17:08,960 Speaker 1: quite remember. Was Mitch McConnell or him, Probably McConnell because 285 00:17:08,960 --> 00:17:11,760 Speaker 1: think it's from Kentucky. He's from Kentucky, which, by the way, 286 00:17:11,880 --> 00:17:15,920 Speaker 1: is where bourbon comes from. Bourbon is the American whiskey. 287 00:17:16,080 --> 00:17:19,239 Speaker 1: That's directly American, so you know you're drinking American if 288 00:17:19,280 --> 00:17:22,080 Speaker 1: you're drinking that's the difference between bourbon whiskey, which I 289 00:17:22,080 --> 00:17:24,760 Speaker 1: did not know. I've been I've been sort of lost 290 00:17:24,800 --> 00:17:27,800 Speaker 1: on that for a while, right, And it's it's ingredients 291 00:17:27,840 --> 00:17:30,600 Speaker 1: and spelling can change in the word whiskey and some 292 00:17:30,720 --> 00:17:33,600 Speaker 1: of its scotch is made with malted barley, while bourbon 293 00:17:33,800 --> 00:17:37,280 Speaker 1: is actually distilled from corn also, so it's not scotch 294 00:17:37,320 --> 00:17:39,920 Speaker 1: we're talking about whiskey, but in terms of bourbon, it's 295 00:17:40,040 --> 00:17:43,560 Speaker 1: especially in the US of A. UM, what were we 296 00:17:43,640 --> 00:17:48,240 Speaker 1: talking about? Wish? I think this is where I wanted 297 00:17:48,280 --> 00:17:52,200 Speaker 1: to take a quick break anyhow. Anyway, so I think 298 00:17:52,280 --> 00:17:56,680 Speaker 1: it's fascinating to know there's this real political and gendered 299 00:17:57,400 --> 00:18:00,399 Speaker 1: history of like women and whiskey have this bi polar 300 00:18:00,440 --> 00:18:05,199 Speaker 1: relationship over time. During and leading up to prohibition, you know, 301 00:18:05,720 --> 00:18:10,359 Speaker 1: only very bad, socially unacceptable women were associated with the lawyer, 302 00:18:10,880 --> 00:18:14,719 Speaker 1: and after prohibition it took like a long time for 303 00:18:15,080 --> 00:18:18,880 Speaker 1: women to be in positions of power and then become 304 00:18:19,000 --> 00:18:23,480 Speaker 1: more and more um, you know, freely associated with whiskey. 305 00:18:23,520 --> 00:18:28,240 Speaker 1: But it's still like that connotation of masculinity or bad women, 306 00:18:27,840 --> 00:18:32,720 Speaker 1: it endures. And I think what's cool is um that's 307 00:18:32,960 --> 00:18:36,040 Speaker 1: changing now, which we're going to talk about in a second. 308 00:18:36,040 --> 00:18:40,159 Speaker 1: But also that's not where whiskey originated from, when women 309 00:18:40,200 --> 00:18:44,560 Speaker 1: were hugely involved in the original um whiskey story in 310 00:18:44,560 --> 00:18:46,400 Speaker 1: the United States, And we're going to talk about that 311 00:18:46,640 --> 00:18:50,239 Speaker 1: when we come back from a quick water break. But 312 00:18:50,280 --> 00:18:52,919 Speaker 1: in the meantime, let's hear a few words from our sponsors, 313 00:19:01,000 --> 00:19:06,840 Speaker 1: and we're back from a little whiskey ber I mean water. Um. 314 00:19:06,880 --> 00:19:10,280 Speaker 1: And what I think is fascinating is that even though 315 00:19:10,880 --> 00:19:15,240 Speaker 1: during and after Prohibition, this sort of masculine reputation and 316 00:19:15,320 --> 00:19:19,640 Speaker 1: connotation has stuck around when it comes to whiskey. What's 317 00:19:19,640 --> 00:19:22,840 Speaker 1: important to note that Fred Minnick, who is the author 318 00:19:22,960 --> 00:19:26,560 Speaker 1: of Whiskey Women, The Untold Story of How Women Saved Bourbon, 319 00:19:26,640 --> 00:19:32,480 Speaker 1: Scotch and Irish whiskey, um, is that in early colonial days, 320 00:19:33,000 --> 00:19:38,520 Speaker 1: before industrial distilleries were popular, quote, women were the first distillers. 321 00:19:38,840 --> 00:19:41,520 Speaker 1: And again that's so interesting because you know, women of 322 00:19:41,520 --> 00:19:43,919 Speaker 1: an integral in the in the whiskey business for a 323 00:19:43,960 --> 00:19:46,240 Speaker 1: long time and like it wouldn't be what it is 324 00:19:46,280 --> 00:19:48,560 Speaker 1: today with that women. And yet they we still sort 325 00:19:48,600 --> 00:19:51,080 Speaker 1: of it's still thought thought of as very masculine. You know. Well, 326 00:19:51,080 --> 00:19:55,240 Speaker 1: it just goes to show you how social narrative, public narrative, 327 00:19:55,280 --> 00:19:58,560 Speaker 1: the stories we tell about good woman bad women, Um, 328 00:19:58,640 --> 00:20:02,600 Speaker 1: those are they are and like shaking that off if 329 00:20:02,640 --> 00:20:05,760 Speaker 1: something is associated with like bad women, that is like 330 00:20:05,840 --> 00:20:09,520 Speaker 1: that will staying well, it's a reframing of what whiskey means. 331 00:20:09,840 --> 00:20:15,399 Speaker 1: So in the Prohibition era, whiskey ment prostitute, whiskey, ment bar, gentleman, salon, 332 00:20:15,520 --> 00:20:17,800 Speaker 1: whatever you want to call it, whiskey, whiskey was associated 333 00:20:17,880 --> 00:20:21,720 Speaker 1: with sin. And if anyone's ever seen Guys and Dolls, 334 00:20:22,000 --> 00:20:25,600 Speaker 1: I was in that musical rendition in my middle school years. 335 00:20:26,400 --> 00:20:31,119 Speaker 1: That was my introduction to Prohibition was being I was 336 00:20:31,160 --> 00:20:33,280 Speaker 1: like I had one lung. Okay, I was like one 337 00:20:33,280 --> 00:20:36,520 Speaker 1: of the girls that followed out a later round um Man. 338 00:20:36,560 --> 00:20:38,880 Speaker 1: That was a fun production. Though shout out to Southland 339 00:20:39,040 --> 00:20:42,840 Speaker 1: High schools or not even high school, Timothy Edwards Middle collection. 340 00:20:43,800 --> 00:20:46,639 Speaker 1: So here's the deal, right, So during Prohibition and after Prohibition, 341 00:20:46,680 --> 00:20:49,320 Speaker 1: that was the association, that was the context that we 342 00:20:49,359 --> 00:20:54,560 Speaker 1: gave whiskey. But back in the colonial days, whiskey equaled 343 00:20:54,960 --> 00:20:58,919 Speaker 1: pain killer, Like whiskey was a medicine. So women distilled 344 00:20:58,920 --> 00:21:03,520 Speaker 1: in their kitchens used whiskey as a basic household pain killer. 345 00:21:03,560 --> 00:21:05,680 Speaker 1: So if you had a scratch or a sore ear 346 00:21:05,800 --> 00:21:08,880 Speaker 1: or a headache, Minnick says, a woman would give you whiskey. 347 00:21:08,960 --> 00:21:11,399 Speaker 1: It was the title little or the ivory profen of 348 00:21:11,480 --> 00:21:13,399 Speaker 1: the day. And this is really how one of the 349 00:21:13,440 --> 00:21:16,120 Speaker 1: ways that I'm really familiar with sissy because I have 350 00:21:16,600 --> 00:21:18,800 Speaker 1: I even though I'm not a huge whiskey drinker, I 351 00:21:18,800 --> 00:21:20,880 Speaker 1: always keep a little like Maker's mark in the house 352 00:21:20,920 --> 00:21:23,719 Speaker 1: because I do. Yeah, I do think, and there's like 353 00:21:23,960 --> 00:21:25,199 Speaker 1: people are going to write it and be like, oh, 354 00:21:25,240 --> 00:21:27,560 Speaker 1: there's no scientific evidence. I do think that if you're 355 00:21:27,600 --> 00:21:30,320 Speaker 1: feeling sick, whiskey does help. Like if you have like 356 00:21:30,359 --> 00:21:32,679 Speaker 1: a hot Toddy, which fy I was a college nickname 357 00:21:32,720 --> 00:21:36,560 Speaker 1: of mine because my last name is Todd. I love that. 358 00:21:37,359 --> 00:21:40,480 Speaker 1: I'm going to stick around. I have a shirt. I 359 00:21:40,520 --> 00:21:43,280 Speaker 1: have a shirt that's it's airbrushed on the back. Does 360 00:21:43,320 --> 00:21:45,879 Speaker 1: your how I love it? But yeah, so you know, 361 00:21:45,920 --> 00:21:47,439 Speaker 1: if you're if you have a cold, you have a 362 00:21:47,440 --> 00:21:50,320 Speaker 1: hot Toddy. I had a toothache recently, really bad toothache, 363 00:21:50,320 --> 00:21:52,760 Speaker 1: and someone was like, use a little whiskey. Like they 364 00:21:52,800 --> 00:21:55,280 Speaker 1: say that like, um, back in the early days, this 365 00:21:55,359 --> 00:21:57,800 Speaker 1: is a bad child ring advice, but like what a 366 00:21:57,960 --> 00:22:01,119 Speaker 1: kid is passive iron Yeah, it's now child abuse for 367 00:22:01,160 --> 00:22:04,440 Speaker 1: the don't do that. Don't follow that advice. But yeah, 368 00:22:04,480 --> 00:22:07,000 Speaker 1: I think that people like I have been a long 369 00:22:07,040 --> 00:22:10,280 Speaker 1: proponent of the medicinal and the household uses of whiskey. 370 00:22:10,520 --> 00:22:12,879 Speaker 1: There's so many parallels to weed right now that I 371 00:22:12,880 --> 00:22:14,880 Speaker 1: want to talk about, but this is a different episode. 372 00:22:15,040 --> 00:22:19,159 Speaker 1: My mom, the registered nurse um, used to be given 373 00:22:19,200 --> 00:22:23,680 Speaker 1: by her mother and recommend for me, like whiskey as 374 00:22:23,680 --> 00:22:26,840 Speaker 1: a cramp aide. So was connected to your period really 375 00:22:26,880 --> 00:22:29,520 Speaker 1: as like, well, sorry, you're having cramps. Here's a little 376 00:22:29,520 --> 00:22:31,840 Speaker 1: bit of whiskey. And it's interesting, how like, how like 377 00:22:31,960 --> 00:22:35,040 Speaker 1: that is so feminized, right, like all of these things. 378 00:22:35,040 --> 00:22:38,439 Speaker 1: It's like, oh, like a soothing cure, like an eight 379 00:22:38,520 --> 00:22:41,080 Speaker 1: for your cramps. Like it's so feminized and yet still 380 00:22:41,480 --> 00:22:44,680 Speaker 1: persists this myth of like, well it's changed, isn't that fascinating? 381 00:22:44,720 --> 00:22:47,440 Speaker 1: How how like totally bipolar? Our relationship with women and 382 00:22:47,440 --> 00:22:50,320 Speaker 1: whiskey has been over the years. So even though like 383 00:22:50,400 --> 00:22:53,120 Speaker 1: you were considered basically a whore if you drink whiskey 384 00:22:53,320 --> 00:22:56,760 Speaker 1: in the Prohibition era in the late seventeen hundreds, American 385 00:22:56,800 --> 00:23:00,479 Speaker 1: women were distilling so much at home that Fredman is 386 00:23:00,520 --> 00:23:04,080 Speaker 1: convinced he found the earliest form of dating site in 387 00:23:04,359 --> 00:23:08,960 Speaker 1: old newspaper ads, in which men would literally put out 388 00:23:09,000 --> 00:23:12,280 Speaker 1: an ad for their wife. They will be like searching 389 00:23:12,280 --> 00:23:15,200 Speaker 1: for a wife, looking the classifieds and some of them 390 00:23:15,320 --> 00:23:18,960 Speaker 1: specified a preference for women who could brew beer or 391 00:23:19,040 --> 00:23:22,520 Speaker 1: distill spirits, of course, in addition to being able to 392 00:23:22,520 --> 00:23:24,280 Speaker 1: make clothes and churned butter and all that gets. I 393 00:23:24,320 --> 00:23:26,280 Speaker 1: love it, like hilarious. If you're a woman who makes 394 00:23:26,320 --> 00:23:29,200 Speaker 1: good whiskey, get ammy, right, Like, I love that. It's hilarious. 395 00:23:29,400 --> 00:23:32,359 Speaker 1: Y'all put that in your profile on Tinder or on 396 00:23:32,520 --> 00:23:34,639 Speaker 1: match or whatever, and see how, see how if it's 397 00:23:34,640 --> 00:23:38,359 Speaker 1: still work. So it's funny that, like, whiskey had this 398 00:23:38,480 --> 00:23:43,920 Speaker 1: very domestic connotation for a long time until it was reversed, 399 00:23:44,160 --> 00:23:47,400 Speaker 1: and we have been coming back from the Prohibition era 400 00:23:47,520 --> 00:23:50,840 Speaker 1: reputation that whiskey had of being reserved for gentlemen only 401 00:23:51,359 --> 00:23:54,000 Speaker 1: for a long time. I think that's sort of fascinating 402 00:23:54,119 --> 00:23:56,440 Speaker 1: to say that that's the moment we're in right now. 403 00:23:56,520 --> 00:24:00,359 Speaker 1: For me, I personally got into whiskey while on the 404 00:24:00,400 --> 00:24:03,400 Speaker 1: campaign trail, which, by the way, it was dominated by men, 405 00:24:03,560 --> 00:24:06,440 Speaker 1: like mostly mail colleagues. So back in two thousand and eight, 406 00:24:06,480 --> 00:24:09,280 Speaker 1: I first started to drink whiskey just straight up on 407 00:24:09,320 --> 00:24:13,679 Speaker 1: the rocks or neat and discovered just how broad of 408 00:24:13,720 --> 00:24:17,399 Speaker 1: a palette that liquor can have. Right, It's not like 409 00:24:17,440 --> 00:24:21,600 Speaker 1: this disgusting medicine to throw back, not that note yourting it, 410 00:24:21,720 --> 00:24:25,159 Speaker 1: but like actually there is like if you have you 411 00:24:25,160 --> 00:24:26,879 Speaker 1: can sip it. And I think, like I have a 412 00:24:26,880 --> 00:24:29,679 Speaker 1: similar kind of take when it comes to a whiskey 413 00:24:29,720 --> 00:24:31,840 Speaker 1: and sort of the role that it's played in politics. 414 00:24:31,920 --> 00:24:34,840 Speaker 1: Like I have this memory of, um, when I was 415 00:24:34,840 --> 00:24:37,639 Speaker 1: working at the New Organizing Institute putting on a boot 416 00:24:37,680 --> 00:24:40,960 Speaker 1: camp for activists and organizers on the left, one of 417 00:24:41,000 --> 00:24:43,840 Speaker 1: our trainers, who was just like high up like ran 418 00:24:43,920 --> 00:24:47,280 Speaker 1: this like very very important campaign, came and brought all 419 00:24:47,280 --> 00:24:50,119 Speaker 1: the stuff to make like, um, Manhattan's that's whiskey, right, 420 00:24:50,200 --> 00:24:52,760 Speaker 1: yeah yeah, and so like it's like whiskey and vermouth. Yeah. 421 00:24:52,800 --> 00:24:56,200 Speaker 1: So like was like chaking out these like really fancy Manhattans. 422 00:24:56,200 --> 00:24:58,960 Speaker 1: These people were like cranking out there like activist emails. 423 00:24:59,080 --> 00:25:01,439 Speaker 1: And I call it like a Grandpa cocktail because it 424 00:25:01,480 --> 00:25:07,360 Speaker 1: totally has an old, leathery masculine reputation. Um, but guess what, 425 00:25:07,560 --> 00:25:12,840 Speaker 1: bridget guess who's bringing bourbon back? Ladies? The ladies. Ladies. 426 00:25:13,200 --> 00:25:14,960 Speaker 1: So we're gonna take a quick break, but when we 427 00:25:15,000 --> 00:25:18,440 Speaker 1: come back, we'll tell you just how powerful the female 428 00:25:18,440 --> 00:25:22,440 Speaker 1: demographic has been in the remarketing of and the renaissance 429 00:25:22,480 --> 00:25:25,040 Speaker 1: behind whiskey here in the US of A. But first 430 00:25:25,400 --> 00:25:36,640 Speaker 1: a quick word from our sponsors. So we're back and 431 00:25:37,119 --> 00:25:39,720 Speaker 1: we are doing our research as diligently as we can 432 00:25:39,760 --> 00:25:44,480 Speaker 1: here to try and understand why and how whiskey has 433 00:25:44,520 --> 00:25:48,560 Speaker 1: become just as popular as it has amongst women in particular. 434 00:25:49,000 --> 00:25:52,879 Speaker 1: So in an article from NPR from so the renaissance 435 00:25:53,040 --> 00:25:57,440 Speaker 1: really started to take off around uh it was reported 436 00:25:57,480 --> 00:26:02,640 Speaker 1: that worldwide sales of American made whiskey grew faster than 437 00:26:02,720 --> 00:26:05,200 Speaker 1: any other distilled spirit in the past year, at a 438 00:26:05,280 --> 00:26:08,440 Speaker 1: rate of about seven percent, which is huge according to 439 00:26:08,480 --> 00:26:12,359 Speaker 1: people in the biz. Um in the Bourbon biz and 440 00:26:12,560 --> 00:26:15,400 Speaker 1: Americans in general are sapping it up. We drink four 441 00:26:15,440 --> 00:26:19,240 Speaker 1: million cases of domestically produced whiskey. Again, this is I 442 00:26:19,280 --> 00:26:22,119 Speaker 1: have a feeling the numbers are even bigger now, um, 443 00:26:22,160 --> 00:26:26,080 Speaker 1: which is nearly a thirty percent increase from a decade ago. 444 00:26:27,000 --> 00:26:30,240 Speaker 1: But notably, remember when we said earlier in this episode, 445 00:26:30,240 --> 00:26:35,399 Speaker 1: like people in positions in which they're brokering power agreements 446 00:26:35,480 --> 00:26:38,280 Speaker 1: tend to drink this beverage. And therefore it would make 447 00:26:38,320 --> 00:26:41,440 Speaker 1: sense that in the nineties and eighties and before there 448 00:26:41,440 --> 00:26:43,919 Speaker 1: weren't that many women represented at those that, like the 449 00:26:43,960 --> 00:26:46,600 Speaker 1: women women working women have been and like other ranks 450 00:26:46,640 --> 00:26:49,800 Speaker 1: of power and so like it's increased. Yeah, well, back 451 00:26:49,840 --> 00:26:52,199 Speaker 1: in the nineties only about fifteen percent of whiskey drinkers 452 00:26:52,200 --> 00:26:57,280 Speaker 1: were female. Now that represents about we are thirty seven percent, 453 00:26:57,920 --> 00:27:02,280 Speaker 1: So that's a huge spike. You, I know, are we 454 00:27:02,359 --> 00:27:04,719 Speaker 1: alone in this? I hope not so. Tell us if 455 00:27:04,720 --> 00:27:06,520 Speaker 1: you're a whiskey drinker out there, tell me what your 456 00:27:06,520 --> 00:27:10,879 Speaker 1: favorite is. I remember when I was consulting in a 457 00:27:10,880 --> 00:27:16,720 Speaker 1: political environment. Um, it's so funny. This wasve Now. I 458 00:27:16,760 --> 00:27:21,680 Speaker 1: would on occasion have the so terribly difficult work of 459 00:27:21,800 --> 00:27:27,040 Speaker 1: receiving gifts from some of my biggest clients, like some 460 00:27:27,080 --> 00:27:30,639 Speaker 1: of my biggest I know, it was so hard. So 461 00:27:30,960 --> 00:27:37,400 Speaker 1: the trend in d C was cupcakes. How many boxes 462 00:27:37,400 --> 00:27:41,920 Speaker 1: of sprinkles cupcakes can can I gal eat before you're 463 00:27:41,960 --> 00:27:44,920 Speaker 1: like enough with the cupcakes and you're talking to someone 464 00:27:44,960 --> 00:27:46,840 Speaker 1: who's got the biggest sweet tooth in the world. But 465 00:27:46,880 --> 00:27:49,119 Speaker 1: I remember I was at an event with some of 466 00:27:49,160 --> 00:27:51,399 Speaker 1: my vendors and clients so I was working with and 467 00:27:51,960 --> 00:27:55,520 Speaker 1: I kind of gave them grief for sending me another 468 00:27:55,560 --> 00:27:57,560 Speaker 1: box of cupcakes. I was like, yeah, you gotta cool 469 00:27:57,680 --> 00:27:59,560 Speaker 1: with the cupcakes. So what do they do? They say, 470 00:27:59,600 --> 00:28:01,400 Speaker 1: what do you like? And I said, I'm really into 471 00:28:01,440 --> 00:28:05,520 Speaker 1: bourbon right now. And the next week in the office 472 00:28:05,520 --> 00:28:10,159 Speaker 1: shows up a beautiful globe glass of lanterns, which to 473 00:28:10,240 --> 00:28:12,720 Speaker 1: date is one of my faves. They could have done. 474 00:28:12,720 --> 00:28:14,760 Speaker 1: They could have like really like double cross to you 475 00:28:14,800 --> 00:28:16,919 Speaker 1: and made you cupcakes with whiskey in them, because you 476 00:28:16,920 --> 00:28:21,720 Speaker 1: can do that drunken cupcake. What a cool combination of 477 00:28:21,880 --> 00:28:24,840 Speaker 1: things like you can't go wrong, you can't go wrong, 478 00:28:25,080 --> 00:28:27,480 Speaker 1: and it's sort of I find it fascinating how much 479 00:28:27,680 --> 00:28:31,720 Speaker 1: um whiskey has become now this like cool girl drink. 480 00:28:31,920 --> 00:28:34,719 Speaker 1: It isn't annoyingly meta for me to say that, am 481 00:28:34,720 --> 00:28:38,480 Speaker 1: I calling you? You're basically complimenting yourself. I mean I 482 00:28:38,480 --> 00:28:40,680 Speaker 1: can dive into this a little bit, like certainly, like 483 00:28:40,760 --> 00:28:43,280 Speaker 1: you know, you think of women like Christina Hendrix from Madman, 484 00:28:43,720 --> 00:28:47,280 Speaker 1: Mila Kunas has a very like like like sensual Jim 485 00:28:47,320 --> 00:28:50,520 Speaker 1: Beam honey whatever. It's got a very sensual ad where 486 00:28:50,560 --> 00:28:53,200 Speaker 1: she's talking about like the Devil's cut, like you know, 487 00:28:53,320 --> 00:28:56,320 Speaker 1: you know, talking about and people think she's like the 488 00:28:56,640 --> 00:28:59,400 Speaker 1: people think she's like a foxy babe. She's starting after 489 00:28:59,440 --> 00:29:02,680 Speaker 1: her um. Hillary also has man to sling it back, 490 00:29:02,680 --> 00:29:04,480 Speaker 1: which is part of the reason I think the rattam 491 00:29:04,560 --> 00:29:07,239 Speaker 1: Rye whiskey got its name. Of course, it also came 492 00:29:07,280 --> 00:29:09,120 Speaker 1: out after the elections, so I think it was someone's 493 00:29:09,320 --> 00:29:10,960 Speaker 1: way of making the world just a little better, a 494 00:29:10,960 --> 00:29:12,800 Speaker 1: little bit brighter for all of us whiskey love and 495 00:29:12,840 --> 00:29:15,880 Speaker 1: gals out there, and Lady Gaga and even Duchess Kate 496 00:29:16,440 --> 00:29:18,920 Speaker 1: is known to like whiskey. So there's this connotation of 497 00:29:19,000 --> 00:29:22,480 Speaker 1: high powered women everywhere savoring their whiskey. But isn't it 498 00:29:22,520 --> 00:29:25,120 Speaker 1: a little bit of like cool girl where it's like, oh, like, 499 00:29:25,320 --> 00:29:27,920 Speaker 1: she's not other girl. I'm not like other ladies. Keep 500 00:29:27,960 --> 00:29:30,520 Speaker 1: your keep your like Gin and Tonic ladies. That's for 501 00:29:30,680 --> 00:29:34,600 Speaker 1: that's for girly girls or tee. Yeah. In the nineties 502 00:29:34,640 --> 00:29:39,280 Speaker 1: when like Cosmopolitics, what was that show? Sex Cosma is 503 00:29:39,360 --> 00:29:42,200 Speaker 1: so big and now this is like the anti cos 504 00:29:42,240 --> 00:29:44,680 Speaker 1: it's so true. I'm just hitting women against women. I 505 00:29:44,680 --> 00:29:46,960 Speaker 1: I always hate that. And also I'm someone like I 506 00:29:47,360 --> 00:29:50,120 Speaker 1: first of all, I'm a big drinker. I love to drink, like, 507 00:29:50,400 --> 00:29:53,600 Speaker 1: not not like in a problematic way. I although like, 508 00:29:56,040 --> 00:29:58,360 Speaker 1: but no, so I just enjoy going at drinking and 509 00:29:58,680 --> 00:30:01,760 Speaker 1: I'm someone who like I'm I know a lot about 510 00:30:02,280 --> 00:30:05,640 Speaker 1: beer and a lot of that's like Ben quietly sitting 511 00:30:05,680 --> 00:30:07,840 Speaker 1: on the sidelines of many a beer conversation and I'm like, 512 00:30:07,920 --> 00:30:09,720 Speaker 1: uh huh, I know a lot of that beer. Um. 513 00:30:09,800 --> 00:30:11,920 Speaker 1: But also like I so like I like, I enjoy 514 00:30:11,960 --> 00:30:14,520 Speaker 1: a fancy beer, I enjoy a fancy like cocktail. But 515 00:30:14,560 --> 00:30:17,040 Speaker 1: I'm also like I could get down with like, you know, 516 00:30:18,560 --> 00:30:20,880 Speaker 1: and apple teami, Like I'm not above that. Like I 517 00:30:20,880 --> 00:30:22,360 Speaker 1: just I don't like the idea of like I don't 518 00:30:22,360 --> 00:30:24,720 Speaker 1: like that either. Um. I have a funny story about that. 519 00:30:24,800 --> 00:30:27,040 Speaker 1: Once I was in Vegas with friends and there was 520 00:30:27,200 --> 00:30:30,160 Speaker 1: there was this group of like very like Vegas style 521 00:30:30,360 --> 00:30:33,440 Speaker 1: like girls, like you know, like we girls girls, like 522 00:30:33,480 --> 00:30:35,440 Speaker 1: a large group of girls like out on the town. 523 00:30:35,880 --> 00:30:37,800 Speaker 1: And they went up to the bartender and they were like, 524 00:30:38,040 --> 00:30:41,360 Speaker 1: can we get a was it um RBC? And the 525 00:30:41,360 --> 00:30:44,120 Speaker 1: bartender was like, what's an RBC? And they were like, oh, 526 00:30:44,200 --> 00:30:46,560 Speaker 1: you don't know, it's Red Bull Cranberry vodka. And so 527 00:30:46,600 --> 00:30:48,960 Speaker 1: we were like, oh, It's like I found this interaction 528 00:30:49,040 --> 00:30:51,440 Speaker 1: so hilarious and so to kind of like, and this 529 00:30:51,520 --> 00:30:55,240 Speaker 1: is like me not being a great beatin so I 530 00:30:55,320 --> 00:30:57,520 Speaker 1: was a little judge. So then making fun of these 531 00:30:57,560 --> 00:31:00,320 Speaker 1: girls all night, we were like ordering this dream to 532 00:31:00,360 --> 00:31:02,760 Speaker 1: be funny. And then later we realize we're ordering them 533 00:31:02,760 --> 00:31:05,760 Speaker 1: because we like them. We're not We're not like it's 534 00:31:05,800 --> 00:31:07,800 Speaker 1: being started as like mocking with then we were like, oh, 535 00:31:07,800 --> 00:31:10,600 Speaker 1: these girls are like and I bored with red bullet 536 00:31:10,600 --> 00:31:12,560 Speaker 1: mixed with any kind of alcohol because that is an 537 00:31:12,640 --> 00:31:14,479 Speaker 1: upper and a downer. And then my heart does not like, 538 00:31:14,720 --> 00:31:17,240 Speaker 1: like a red bull belongs in the trash, Like your 539 00:31:17,240 --> 00:31:19,640 Speaker 1: heart does not want to play that game. But yes, 540 00:31:20,200 --> 00:31:23,320 Speaker 1: you no, I think it's I think it's interesting as 541 00:31:23,400 --> 00:31:25,760 Speaker 1: much as it is problematic to say, like there's this 542 00:31:25,840 --> 00:31:29,960 Speaker 1: Elite Daily article which Elite Daily, I mean, gag, I'm sorry, 543 00:31:29,960 --> 00:31:31,719 Speaker 1: it's like I want to roll my eyes pretty much 544 00:31:31,720 --> 00:31:33,640 Speaker 1: every time I click on a link, but I did 545 00:31:33,640 --> 00:31:36,280 Speaker 1: it for the podcast. And they have an article called 546 00:31:36,280 --> 00:31:39,719 Speaker 1: ten reasons to always go out with a girl who 547 00:31:39,800 --> 00:31:43,000 Speaker 1: drinks whiskey, and like, whiskey drinking girls are so cool 548 00:31:43,120 --> 00:31:45,000 Speaker 1: because they're not like other girls. And then they like 549 00:31:45,640 --> 00:31:49,280 Speaker 1: sort of talk up the tomboys, saying and how it's 550 00:31:49,320 --> 00:31:53,120 Speaker 1: sexy and mysterious and all of these like bizarre connotations, 551 00:31:53,120 --> 00:31:56,840 Speaker 1: which is basically saying, ladies, whiskey is associated with power, 552 00:31:57,000 --> 00:31:59,520 Speaker 1: which is fair to say because that is historically true. 553 00:32:00,040 --> 00:32:02,400 Speaker 1: So women who drink whiskey tend to be more powerful. 554 00:32:02,640 --> 00:32:04,600 Speaker 1: But I think the better way or tend to like 555 00:32:04,760 --> 00:32:07,880 Speaker 1: do so because there's this powerful connotation, But that doesn't 556 00:32:07,880 --> 00:32:11,720 Speaker 1: mean anything. Actually that's it's a connotation, it's a reputation. 557 00:32:11,720 --> 00:32:14,160 Speaker 1: It might not be at all factual. The better way 558 00:32:14,160 --> 00:32:16,640 Speaker 1: to do it is what Women who Whiskey is doing, 559 00:32:16,760 --> 00:32:19,920 Speaker 1: like clubs, social clubs for women. These social clubs for 560 00:32:19,960 --> 00:32:24,840 Speaker 1: women who want to explore the um, you know, the medium. 561 00:32:25,120 --> 00:32:27,120 Speaker 1: I don't know, like who want to get into whiskey 562 00:32:27,440 --> 00:32:30,880 Speaker 1: describe whiskey as a medium as a medium for power 563 00:32:30,920 --> 00:32:34,640 Speaker 1: broker that is the most DC thing. But who want 564 00:32:34,680 --> 00:32:36,680 Speaker 1: to get into whiskey but might be a little intimidated 565 00:32:36,760 --> 00:32:41,760 Speaker 1: because it is kind of a bold drink choice. Um, 566 00:32:41,800 --> 00:32:44,400 Speaker 1: They've got meet up groups, they've got a cool Instagram account, 567 00:32:44,400 --> 00:32:46,520 Speaker 1: they've got like a whole community cropping up around with 568 00:32:46,720 --> 00:32:50,760 Speaker 1: women and whiskey. And my favorite part of the whiskey 569 00:32:50,960 --> 00:32:54,840 Speaker 1: renaissance that's being led in great part to women drinking 570 00:32:54,840 --> 00:32:58,680 Speaker 1: whiskey more than ever before. Is the fact that women 571 00:32:58,720 --> 00:33:04,600 Speaker 1: are also still being into leadership positions distilleries and from 572 00:33:04,600 --> 00:33:07,680 Speaker 1: an entrepreneurial standpoint. So we've got Becky Harriet Harris, the 573 00:33:07,720 --> 00:33:11,680 Speaker 1: co founder of Catoctin Creek Distillery in Virginia. Also, it's 574 00:33:11,840 --> 00:33:14,000 Speaker 1: very much around the d C here. I have to say, 575 00:33:14,000 --> 00:33:16,400 Speaker 1: like that is pretty cool. I mean decent politics kind 576 00:33:16,400 --> 00:33:19,000 Speaker 1: of like is like fueled by whiskey. I believe right. 577 00:33:19,320 --> 00:33:26,040 Speaker 1: We've got Mayor Meridity Marettiti Grelli of Wigel or Wiggle Whiskey. 578 00:33:26,320 --> 00:33:29,360 Speaker 1: Is it called wiggle whiskey? I would totally drink that. 579 00:33:29,640 --> 00:33:32,840 Speaker 1: She's from Pittsburgh, um w I g l E just 580 00:33:32,920 --> 00:33:36,280 Speaker 1: to get that straight whiskey in Pittsburgh. And we've got 581 00:33:36,400 --> 00:33:40,480 Speaker 1: big name spirits. Companies are also filling top spots with 582 00:33:40,520 --> 00:33:44,400 Speaker 1: women like Maryann barnes Um, the master taster now at 583 00:33:44,440 --> 00:33:49,240 Speaker 1: Brown Brown Foreman's Bourbon Whiskey Brands. Nicole Austin has found 584 00:33:49,240 --> 00:33:52,200 Speaker 1: her Niche Has Whiskey consultant. She's also the master blender 585 00:33:52,200 --> 00:33:56,120 Speaker 1: at King's County Distillery in Brooklyn. And we've got to 586 00:33:56,120 --> 00:33:58,760 Speaker 1: give a shout out to the two female co founders 587 00:33:58,880 --> 00:34:02,320 Speaker 1: of Republic store it which makes the delicious whiskey that 588 00:34:02,320 --> 00:34:05,320 Speaker 1: we're enjoying today, rodom Rye Right, which is run and 589 00:34:05,400 --> 00:34:09,880 Speaker 1: owned by Pia and Rachel so Pierre Carusone and Rachel Gardner. 590 00:34:10,360 --> 00:34:13,560 Speaker 1: And I love this article in the Washingtonian um that 591 00:34:13,680 --> 00:34:16,919 Speaker 1: came out I think in March, saying DT Distiller names 592 00:34:16,920 --> 00:34:20,960 Speaker 1: whiskey after Hillary Clinton. And it's not just after Hillary 593 00:34:20,960 --> 00:34:23,879 Speaker 1: Clinton notably, it's about it's her. It's named after her 594 00:34:24,000 --> 00:34:28,719 Speaker 1: maiden name, Rottom, which I think is a powermiut definitely. 595 00:34:29,200 --> 00:34:32,160 Speaker 1: Um So, they had already been known to Hillary also 596 00:34:32,200 --> 00:34:34,239 Speaker 1: lis been known to throw back the occasional whiskey. So 597 00:34:34,320 --> 00:34:36,759 Speaker 1: they came up with this idea for Rottom Rye, which 598 00:34:36,760 --> 00:34:39,879 Speaker 1: they launched it around the inauguration. And I've been trying 599 00:34:39,880 --> 00:34:41,200 Speaker 1: to get my hands on this, by the way, for 600 00:34:41,239 --> 00:34:43,760 Speaker 1: a long time. Good thing you have a podcast now. 601 00:34:44,320 --> 00:34:46,640 Speaker 1: Um My bias here is that Like I've been trying 602 00:34:46,680 --> 00:34:48,759 Speaker 1: to find a bottle, but it's been really hard to 603 00:34:48,960 --> 00:34:52,359 Speaker 1: find because it flew off the shelves. Um. And it's 604 00:34:52,400 --> 00:34:55,279 Speaker 1: not just named well, it's also blended. Well. It's a 605 00:34:55,320 --> 00:34:58,520 Speaker 1: cool like the combination of one year old Rye and 606 00:34:58,640 --> 00:35:01,080 Speaker 1: three and a half year old Rye from Tennessee. So 607 00:35:01,120 --> 00:35:03,960 Speaker 1: it's the tagline is a selection of whiskeys that are 608 00:35:03,960 --> 00:35:09,919 Speaker 1: stronger together than and the best part is a five 609 00:35:09,960 --> 00:35:12,799 Speaker 1: percent of their proceeds from the bottles go to Emily's list. 610 00:35:12,880 --> 00:35:15,360 Speaker 1: I love it. So by buying a bottle It's whiskey, 611 00:35:15,400 --> 00:35:18,640 Speaker 1: you're actually going to support um pro choice democratic women 612 00:35:18,640 --> 00:35:22,439 Speaker 1: in Politicis is my favorite way to support any women. Yeah, 613 00:35:22,560 --> 00:35:26,279 Speaker 1: like I will gladly um get behind rotten Rye. So 614 00:35:27,040 --> 00:35:29,120 Speaker 1: and I can't know a test, but it tastes delicious, 615 00:35:29,200 --> 00:35:32,880 Speaker 1: very smooth. If you's put us up to this, I'm 616 00:35:33,000 --> 00:35:35,200 Speaker 1: saying that, like I'm able to drink this and not 617 00:35:35,239 --> 00:35:38,120 Speaker 1: think of the nights that I ended my night vomiting 618 00:35:38,160 --> 00:35:40,840 Speaker 1: because of too much whiskey. That means I really enjoying 619 00:35:40,840 --> 00:35:46,880 Speaker 1: it profusely. Um, well, I think we've arrived at the 620 00:35:47,000 --> 00:35:50,319 Speaker 1: end here. I hope you've left with a greater appreciation 621 00:35:50,440 --> 00:35:56,360 Speaker 1: I certainly have with women's like fascinating historical relationship with whiskey. 622 00:35:56,680 --> 00:36:00,160 Speaker 1: And know that this renaissance of bourbon and with ski 623 00:36:00,239 --> 00:36:03,680 Speaker 1: drinks here in the US, you know, or it is 624 00:36:03,719 --> 00:36:06,680 Speaker 1: in no small part due to women. So women as consumers, 625 00:36:06,719 --> 00:36:11,040 Speaker 1: women as distillers, women as leaders in large spirits companies. 626 00:36:11,040 --> 00:36:14,080 Speaker 1: More power to you, um, and really in so many ways, 627 00:36:14,160 --> 00:36:16,440 Speaker 1: this is us coming full circle when it comes to 628 00:36:16,520 --> 00:36:19,719 Speaker 1: like women were at the at the starting block in 629 00:36:19,800 --> 00:36:21,880 Speaker 1: terms of whiskey here in the US of A. And 630 00:36:21,920 --> 00:36:24,239 Speaker 1: we're back. We're just being good patriots. We're back, are 631 00:36:24,239 --> 00:36:26,520 Speaker 1: being good patriots. I love it. We would love to 632 00:36:26,520 --> 00:36:29,600 Speaker 1: hear about your experiences with whiskey. Have you you know, 633 00:36:30,040 --> 00:36:32,480 Speaker 1: have you been judged by drinking it? Like? Do you 634 00:36:32,520 --> 00:36:34,680 Speaker 1: feel more powerful when you drink it? Who are your 635 00:36:34,680 --> 00:36:37,200 Speaker 1: favorite whiskey drinking ladies on TV? You want to know 636 00:36:37,320 --> 00:36:39,600 Speaker 1: all of this and more? Snap us a pick off 637 00:36:39,640 --> 00:36:42,320 Speaker 1: you drinking your favorite whiskey or your favorite bottle whiskey? 638 00:36:42,520 --> 00:36:45,839 Speaker 1: Can tag us on Instagram at stuff mom Never told you, UM, 639 00:36:45,960 --> 00:36:49,880 Speaker 1: Tweet us about your whiskey habits at mom stuff podcast, 640 00:36:50,360 --> 00:36:52,359 Speaker 1: or send us an email just you know, with your 641 00:36:52,400 --> 00:36:55,600 Speaker 1: favorite if you're distiller, your favorite whiskey recipe or any 642 00:36:55,680 --> 00:36:58,879 Speaker 1: combination there in mom stuff at how stuff works dot 643 00:36:58,920 --> 00:37:01,640 Speaker 1: com and as all always of course, just like Bridget 644 00:37:01,680 --> 00:37:03,960 Speaker 1: and I, we want to encourage you to drink responsibly. 645 00:37:04,120 --> 00:37:06,719 Speaker 1: Oh yeah, I should say that. Um, but drink boldly, 646 00:37:07,000 --> 00:37:10,440 Speaker 1: my friends. So cheers to all the women who love whiskey.