1 00:00:00,720 --> 00:00:04,080 Speaker 1: I am all in again. 2 00:00:09,880 --> 00:00:22,599 Speaker 2: Let's do Luke's Diner with Scott Patterson an iHeartRadio podcast. 3 00:00:22,400 --> 00:00:24,919 Speaker 1: Everybody Scott Patterson, I Am all and Podcast, one of 4 00:00:24,920 --> 00:00:30,080 Speaker 1: eleven productions iHeart Radio Media. iHeart Podcast Luke's Diner one 5 00:00:30,160 --> 00:00:35,040 Speaker 1: on one or two on one interview with some incredible women. 6 00:00:35,120 --> 00:00:42,360 Speaker 1: Here Georgetown Cupcakes founders. And here they are Catherine Coaleenis Berman, 7 00:00:42,560 --> 00:00:48,400 Speaker 1: Sophie Kalinas La Montaigne, the powerhouse duo behind Georgetown Cupcakes 8 00:00:48,400 --> 00:00:53,600 Speaker 1: and the star of TLC's DC Cupcakes. Inspired by their grandmother, Yes, 9 00:00:53,680 --> 00:00:58,440 Speaker 1: it's family, they opened their first bakery on Valentine's Day 10 00:00:58,520 --> 00:01:02,160 Speaker 1: two thousand and eight. It quickly became a global destination 11 00:01:02,400 --> 00:01:06,120 Speaker 1: for cupcake lovers. And let me tell you, let me 12 00:01:06,160 --> 00:01:09,119 Speaker 1: do a testimonial right here and now I had one 13 00:01:09,160 --> 00:01:13,320 Speaker 1: this morning because these lovely ladies sent me two cases, 14 00:01:13,920 --> 00:01:19,280 Speaker 1: two cases, vacuum packed, sealed, a cooled. I mean, what 15 00:01:19,400 --> 00:01:23,080 Speaker 1: a process that must be at the at the at 16 00:01:23,120 --> 00:01:27,120 Speaker 1: the fulfillment center and just buttoned down and tight. And 17 00:01:27,160 --> 00:01:28,840 Speaker 1: I opened it up and I got through it, and 18 00:01:28,880 --> 00:01:32,800 Speaker 1: I read the instructions and I knew how special an 19 00:01:32,880 --> 00:01:35,840 Speaker 1: experienced this was. You guys thought of everything good on 20 00:01:35,880 --> 00:01:39,600 Speaker 1: you for that. Uh, And I I took the lid 21 00:01:39,720 --> 00:01:41,520 Speaker 1: off and I looked down on twelve of the most 22 00:01:41,520 --> 00:01:45,360 Speaker 1: beautiful things I've ever seen in food form, and I 23 00:01:45,480 --> 00:01:49,480 Speaker 1: decided on the chocolate. Chocolate, and man, I think I 24 00:01:49,680 --> 00:01:53,720 Speaker 1: ate that thing and maybe three bites it just it 25 00:01:53,880 --> 00:01:56,720 Speaker 1: just I just wolfed it down. It was wonderful. So 26 00:01:56,720 --> 00:02:00,840 Speaker 1: they're they're best selling authors, they're TV personal, they're proud 27 00:02:00,840 --> 00:02:06,040 Speaker 1: supporters of children's health through their work with Make a Wish, 28 00:02:06,080 --> 00:02:08,520 Speaker 1: a cause near and dear to my own heart. I've 29 00:02:08,560 --> 00:02:10,520 Speaker 1: been involved with them for twenty five years. What a 30 00:02:10,560 --> 00:02:15,679 Speaker 1: great organizations. And we just recapped season two, episode eight, 31 00:02:16,280 --> 00:02:19,120 Speaker 1: Gilmore Girls, the Ins and outs of in one of 32 00:02:19,160 --> 00:02:24,040 Speaker 1: my favorite favorite episodes, and we will be discussing cupcakes, 33 00:02:24,440 --> 00:02:29,160 Speaker 1: ladies and gentlemen. Ladies. You sent me the cupcakes, and 34 00:02:29,320 --> 00:02:31,880 Speaker 1: I told you what I thought. You both left corporate 35 00:02:31,960 --> 00:02:35,000 Speaker 1: jobs to open up a cupcake shop during a recession. 36 00:02:35,800 --> 00:02:38,240 Speaker 1: I mean, what gave you the guts to do that? 37 00:02:38,360 --> 00:02:42,760 Speaker 1: And were there moments when you thought what have we done? 38 00:02:44,560 --> 00:02:47,360 Speaker 3: Definitely? So Sophie and I, like you said, are sisters. 39 00:02:48,000 --> 00:02:50,200 Speaker 3: We grew up in a Greek household. So both of our 40 00:02:50,160 --> 00:02:53,400 Speaker 3: parents were from Greece. Our grandparents were from Greece, and 41 00:02:53,919 --> 00:02:57,079 Speaker 3: like most Greek families immigrant families, our grandparents actually lived 42 00:02:57,080 --> 00:02:59,240 Speaker 3: down the street from us, so when our parents went 43 00:02:59,320 --> 00:03:02,520 Speaker 3: to work, they would drop us off at our grandparents' house. 44 00:03:02,639 --> 00:03:04,840 Speaker 3: And so Sophie and I were pretty much raised like 45 00:03:04,840 --> 00:03:09,520 Speaker 3: our formative years by our grandmother, who baked everything from scratch. 46 00:03:09,560 --> 00:03:11,600 Speaker 3: I mean, they had a huge garden in their backyard. 47 00:03:12,360 --> 00:03:14,200 Speaker 3: Buying things at a grocery store was a very foreign 48 00:03:14,280 --> 00:03:16,320 Speaker 3: concept for them because they grew up on a farm 49 00:03:16,360 --> 00:03:19,000 Speaker 3: in Greece. And so Sophie I would follow around the 50 00:03:19,080 --> 00:03:21,960 Speaker 3: kitchen when we were little girls, mimicking her making all 51 00:03:21,960 --> 00:03:25,359 Speaker 3: of her cakes or Greek desserts, her breads. And we 52 00:03:25,440 --> 00:03:28,480 Speaker 3: have this dream when we were very young of opening 53 00:03:28,560 --> 00:03:32,800 Speaker 3: a bakery. And I remember telling our parents and they said, 54 00:03:32,960 --> 00:03:35,200 Speaker 3: are you crazy. People in our country are trying to 55 00:03:35,240 --> 00:03:37,200 Speaker 3: get out of the bakery. We came to this country 56 00:03:37,240 --> 00:03:39,640 Speaker 3: so you could be a doctor or a lawyer, work 57 00:03:39,720 --> 00:03:42,440 Speaker 3: for a big company, and so they were totally set 58 00:03:42,480 --> 00:03:46,520 Speaker 3: against it, and we were very We were very sad 59 00:03:46,600 --> 00:03:48,520 Speaker 3: because that was sort of like a dream that we 60 00:03:48,600 --> 00:03:50,640 Speaker 3: kind of held onto. And even though you know, we 61 00:03:50,680 --> 00:03:52,400 Speaker 3: went to college. Sophie ended up studying well like other 62 00:03:52,440 --> 00:03:55,760 Speaker 3: biology in college. I ended up studying politics. We sort 63 00:03:55,800 --> 00:03:57,920 Speaker 3: of went on our different career paths. Were still kind 64 00:03:57,920 --> 00:04:02,080 Speaker 3: of held onto this dream of owning this bakery inspired 65 00:04:02,080 --> 00:04:05,280 Speaker 3: by our grandmother, and it came at a very weird 66 00:04:05,280 --> 00:04:07,320 Speaker 3: time in our lives. When you're right, the recession had 67 00:04:07,440 --> 00:04:10,440 Speaker 3: just hit. We could not get a bank loan to 68 00:04:10,440 --> 00:04:14,400 Speaker 3: start our business whatsoever. So we were in our late twenties, 69 00:04:14,440 --> 00:04:17,000 Speaker 3: early thirties at that point. This has been it's been 70 00:04:17,040 --> 00:04:20,320 Speaker 3: seventeen years we've been doing this, and I remember we 71 00:04:20,560 --> 00:04:23,400 Speaker 3: had this frank conversation with each other where we said, listen, 72 00:04:23,720 --> 00:04:25,600 Speaker 3: we know that over fifty percent of food businesses failed 73 00:04:25,640 --> 00:04:29,080 Speaker 3: within the first year. So are we okay if we 74 00:04:29,200 --> 00:04:32,400 Speaker 3: do this and we completely fail, starting all over again, 75 00:04:32,440 --> 00:04:33,760 Speaker 3: knowing that we were going to max out all of 76 00:04:33,760 --> 00:04:35,600 Speaker 3: our personal credit cards to get this thing off the ground, 77 00:04:35,839 --> 00:04:38,160 Speaker 3: use like the life savings that we had, which wasn't 78 00:04:38,160 --> 00:04:41,520 Speaker 3: that much, because you know, we weren't we were late twenties, 79 00:04:41,520 --> 00:04:45,040 Speaker 3: early thirties. We both looked at each other and we said, yeah, 80 00:04:45,200 --> 00:04:48,560 Speaker 3: we're willing to do it because we were afraid of 81 00:04:48,720 --> 00:04:52,719 Speaker 3: always wondering what if, you know, what if it didn't happen, 82 00:04:52,839 --> 00:04:55,000 Speaker 3: Like what if it did work out and we did succeed, 83 00:04:55,080 --> 00:04:57,640 Speaker 3: So we took the plunge in two thousand and eight. 84 00:04:58,200 --> 00:05:01,120 Speaker 3: I remember we we had like no money left when 85 00:05:01,160 --> 00:05:03,400 Speaker 3: we first opened the business, and we wanted to make 86 00:05:03,440 --> 00:05:05,120 Speaker 3: a little sign in the window to say we were 87 00:05:05,200 --> 00:05:07,400 Speaker 3: opening on Valentine's Day. We passed the health inspection and 88 00:05:07,440 --> 00:05:09,760 Speaker 3: we're like, we got to open the next day when 89 00:05:09,760 --> 00:05:12,240 Speaker 3: this tiny signed and so, you know, people came that 90 00:05:12,279 --> 00:05:14,000 Speaker 3: first day because it was Valentine's Day and they were 91 00:05:14,040 --> 00:05:16,040 Speaker 3: walking down the street in Georgetown we're located. We were 92 00:05:16,040 --> 00:05:18,640 Speaker 3: located our first shop and this quaint little street in 93 00:05:18,640 --> 00:05:22,240 Speaker 3: Georgetown in Washington, d C. And we had a line 94 00:05:22,320 --> 00:05:24,720 Speaker 3: and people actually came the first day, but we thought, okay, 95 00:05:24,720 --> 00:05:27,400 Speaker 3: it's just the first day and it was Valentine's Day. 96 00:05:27,440 --> 00:05:30,159 Speaker 3: Tomorrow will be different. It'll be very slow because it 97 00:05:30,240 --> 00:05:32,200 Speaker 3: was kind of chaotic the first day. But the second 98 00:05:32,240 --> 00:05:34,800 Speaker 3: day more people came, the third day, the fourth day, 99 00:05:34,880 --> 00:05:39,760 Speaker 3: and we were very shocked and surprised that people actually came, 100 00:05:40,040 --> 00:05:43,600 Speaker 3: and in a weird way, we really weren't set up 101 00:05:43,880 --> 00:05:46,160 Speaker 3: for having that much business. Early on, because it's just 102 00:05:46,200 --> 00:05:48,360 Speaker 3: the two of us and our mother who came to 103 00:05:48,360 --> 00:05:50,560 Speaker 3: help us for the weekend and ended up staying forever. 104 00:05:50,680 --> 00:05:52,160 Speaker 3: She never left, she's still here. 105 00:05:52,480 --> 00:05:55,359 Speaker 1: You know what that But that's I think that's a 106 00:05:55,440 --> 00:05:58,640 Speaker 1: plus because that's really charming. If you're standing in line 107 00:05:59,200 --> 00:06:02,720 Speaker 1: and you know that it's a brand new business and 108 00:06:02,760 --> 00:06:06,520 Speaker 1: the owners are overwhelmed, I mean, that would give me 109 00:06:07,120 --> 00:06:10,160 Speaker 1: the incentive to continue to support that business and wait 110 00:06:10,200 --> 00:06:12,479 Speaker 1: in line a little longer because you want to support 111 00:06:12,480 --> 00:06:16,159 Speaker 1: that business because you're so happy that they're experience that 112 00:06:16,200 --> 00:06:18,680 Speaker 1: you're experiencing this kind of success. I mean, if it's 113 00:06:18,680 --> 00:06:21,880 Speaker 1: all buttoned down and perfect and sort of you know, 114 00:06:21,960 --> 00:06:25,000 Speaker 1: I would I'm not say corporate, but maybe automated and 115 00:06:25,440 --> 00:06:28,480 Speaker 1: we expected this, you know, it's like kind of too 116 00:06:28,560 --> 00:06:31,560 Speaker 1: much of a corporate experience, but it's there's something very 117 00:06:31,600 --> 00:06:35,320 Speaker 1: small time charming about it that would make one people 118 00:06:35,360 --> 00:06:38,680 Speaker 1: want to completely support it and feel like they are 119 00:06:38,720 --> 00:06:40,520 Speaker 1: participating in the growth of this. 120 00:06:41,200 --> 00:06:43,200 Speaker 3: And I do feel that that was sort of the 121 00:06:43,400 --> 00:06:46,080 Speaker 3: you know, the only advertising we had back then, it 122 00:06:46,200 --> 00:06:48,200 Speaker 3: was word of mouth, and honestly, I think that's the 123 00:06:48,200 --> 00:06:51,440 Speaker 3: best form of advertising, is someone has a great experience, 124 00:06:51,480 --> 00:06:53,640 Speaker 3: they tell like other people, and then those people want 125 00:06:53,680 --> 00:06:56,360 Speaker 3: to check it out too. So in that way we 126 00:06:56,360 --> 00:06:58,359 Speaker 3: were very lucky, although there were some customers who were 127 00:06:58,440 --> 00:07:00,159 Speaker 3: very upset at us in the beginning, and they would say, 128 00:07:00,279 --> 00:07:02,760 Speaker 3: what's going on in there? Do you only have two ovens? 129 00:07:02,880 --> 00:07:04,080 Speaker 3: And we always did. 130 00:07:07,040 --> 00:07:10,880 Speaker 1: Well. Scarcity is you know, it's it's good for a business, 131 00:07:10,920 --> 00:07:14,360 Speaker 1: you know, make them way run out when they get there, 132 00:07:14,560 --> 00:07:15,600 Speaker 1: you know, that kind of thing. 133 00:07:15,640 --> 00:07:18,520 Speaker 2: From our perspective that we were scared because sometimes having 134 00:07:18,560 --> 00:07:20,480 Speaker 2: too much business at the beginning, it's just as bad 135 00:07:20,480 --> 00:07:22,360 Speaker 2: as having no business at all. We're not set up 136 00:07:22,360 --> 00:07:23,960 Speaker 2: for it. So I remember in the early days we 137 00:07:23,960 --> 00:07:26,640 Speaker 2: would pray for rain somedays, so please God let it rain, 138 00:07:28,240 --> 00:07:29,680 Speaker 2: because it was just the two of us and our 139 00:07:29,760 --> 00:07:31,600 Speaker 2: mom and didn't keep up. 140 00:07:41,600 --> 00:07:45,240 Speaker 1: So when did you realize that you needed Did you 141 00:07:45,320 --> 00:07:48,160 Speaker 1: bring on more help? Did you? When did you realize? 142 00:07:48,240 --> 00:07:51,400 Speaker 1: Was that pretty quick? It was within the first month 143 00:07:51,520 --> 00:07:51,760 Speaker 1: or so. 144 00:07:52,080 --> 00:07:54,120 Speaker 3: It was in the first month, and we actually had 145 00:07:54,440 --> 00:07:56,720 Speaker 3: one of the food editors from the Washington Post come 146 00:07:56,960 --> 00:07:59,640 Speaker 3: come knock on our door early one morning. I was 147 00:07:59,680 --> 00:08:03,040 Speaker 3: covered in like read velvet batter and I opened the 148 00:08:03,040 --> 00:08:05,080 Speaker 3: door and he's like, I'm from the Washington Post and 149 00:08:05,080 --> 00:08:07,320 Speaker 3: I want to do an article on this jop like 150 00:08:07,320 --> 00:08:09,520 Speaker 3: we've been seeing lines. And I said, I'm so sorry, 151 00:08:10,240 --> 00:08:13,440 Speaker 3: we can't let you in. I'm baking back here and 152 00:08:13,480 --> 00:08:15,520 Speaker 3: we get angry customers. I have to make sure that 153 00:08:15,560 --> 00:08:17,840 Speaker 3: I have and he's like, no, no, you don't understand. Like, 154 00:08:17,880 --> 00:08:19,520 Speaker 3: I'm from the Washington Post. I want to write a 155 00:08:19,520 --> 00:08:22,080 Speaker 3: feature article. And I was like, I understand, but I'm 156 00:08:22,120 --> 00:08:25,160 Speaker 3: really stressed out. I had to bake all these comments, so, 157 00:08:25,400 --> 00:08:27,520 Speaker 3: you know, in retrospect, that was like the dumbest thing 158 00:08:27,520 --> 00:08:30,120 Speaker 3: I could have ever done. But luckily he stayed. He 159 00:08:30,200 --> 00:08:33,120 Speaker 3: waited till we opened the doors. He came in, he 160 00:08:33,240 --> 00:08:36,560 Speaker 3: observed the chaos, our mother yelling at us mes serving 161 00:08:36,559 --> 00:08:40,679 Speaker 3: the customers, Sophie Frosting, and he wrote this article in 162 00:08:40,720 --> 00:08:42,640 Speaker 3: the Washington Post. And I think that was the first 163 00:08:43,559 --> 00:08:45,360 Speaker 3: major hit that we had gotten. This was back in 164 00:08:45,360 --> 00:08:47,880 Speaker 3: two thousand and eight when we first opened, within the 165 00:08:47,920 --> 00:08:50,840 Speaker 3: first couple of months, and then that brought in more people. 166 00:08:51,080 --> 00:08:54,079 Speaker 3: And then Frank Bruney, who at the time was one 167 00:08:54,120 --> 00:08:57,400 Speaker 3: of the food writers for the New York Times, the 168 00:08:57,480 --> 00:09:01,480 Speaker 3: restaurant critic, the restaurant critic had come in unbeknownst to us, 169 00:09:01,880 --> 00:09:03,880 Speaker 3: and they did a they called us for a fact checked, 170 00:09:03,920 --> 00:09:06,440 Speaker 3: and Sophie and I were panicking. We said, oh my god, 171 00:09:06,800 --> 00:09:08,480 Speaker 3: what if he had a horrible experience, Like we didn't 172 00:09:08,520 --> 00:09:09,800 Speaker 3: know what he was going to write. But he ended 173 00:09:09,880 --> 00:09:12,480 Speaker 3: up writing this glowing like little article on us, and 174 00:09:12,480 --> 00:09:14,400 Speaker 3: that kind of put us on the footy map. So 175 00:09:14,440 --> 00:09:17,400 Speaker 3: people give people from like New York coming this time around, 176 00:09:17,720 --> 00:09:22,080 Speaker 3: and we slowly had to start hiring more people, you know, 177 00:09:22,120 --> 00:09:27,360 Speaker 3: getting more ovens and slowly scaling it. And then the big, 178 00:09:27,520 --> 00:09:30,199 Speaker 3: the big thing for us was the television show. And 179 00:09:30,840 --> 00:09:33,439 Speaker 3: that came about in a very you know, uh, off 180 00:09:33,480 --> 00:09:36,480 Speaker 3: the beaten path kind of way, where a producer and 181 00:09:36,600 --> 00:09:39,320 Speaker 3: we're not from the TV world whatsoever, So we had 182 00:09:39,360 --> 00:09:42,240 Speaker 3: a television producer I guess was in line. He came 183 00:09:42,240 --> 00:09:44,480 Speaker 3: into the shop and he said what is this place? 184 00:09:44,679 --> 00:09:47,480 Speaker 3: And I was like, it's a cupcake bakery and he said, oh, 185 00:09:47,520 --> 00:09:49,360 Speaker 3: I thought they were just giving away free stuff. That's 186 00:09:49,360 --> 00:09:51,600 Speaker 3: why I stood in this lot. And he said this 187 00:09:51,640 --> 00:09:55,480 Speaker 3: place is crazy, like you all this place? And I said, yeah, 188 00:09:55,760 --> 00:09:59,080 Speaker 3: my sister and then my mother was like there and 189 00:09:59,120 --> 00:10:01,600 Speaker 3: he's like, do you mind if I film here for 190 00:10:01,679 --> 00:10:04,280 Speaker 3: a weekend. At that point in time, Sophie and I 191 00:10:04,320 --> 00:10:07,840 Speaker 3: had been doing like YouTube interviews with local college kids 192 00:10:07,880 --> 00:10:09,920 Speaker 3: and that kind of stuff. So we're like, yeah, sure, 193 00:10:09,960 --> 00:10:11,800 Speaker 3: come in, you can film for a weekend. And that 194 00:10:11,880 --> 00:10:14,400 Speaker 3: week it was a pretty chaotic weekend. We had some 195 00:10:14,440 --> 00:10:18,240 Speaker 3: wedding orders going up to New York, and unbeknownst to us, 196 00:10:18,280 --> 00:10:20,760 Speaker 3: you know when you're when you can mic on, you know, 197 00:10:21,040 --> 00:10:22,800 Speaker 3: even though the cameras are down, they can hear everything 198 00:10:22,800 --> 00:10:26,040 Speaker 3: you're saying everything. So they got some good footage and 199 00:10:26,120 --> 00:10:28,760 Speaker 3: I guess they had taken it to TLC, and before 200 00:10:28,800 --> 00:10:31,160 Speaker 3: we knew it, they had picked up the first season 201 00:10:31,200 --> 00:10:32,839 Speaker 3: of d C Cupcakes. So we had a film crew 202 00:10:32,920 --> 00:10:35,800 Speaker 3: kind of following us around and we did that for 203 00:10:35,840 --> 00:10:39,400 Speaker 3: three seasons with TLC, which was really a really great 204 00:10:39,600 --> 00:10:43,200 Speaker 3: experience for us because it really resonated with a lot 205 00:10:43,200 --> 00:10:45,480 Speaker 3: of young girls and their mothers too. It's a very 206 00:10:45,520 --> 00:10:48,320 Speaker 3: family friendly show. Sort of A sister showed a cake Boss. 207 00:10:48,320 --> 00:10:50,920 Speaker 3: I don't know if you remember that show, but that 208 00:10:51,080 --> 00:10:53,400 Speaker 3: and that really kind of brought even more people to 209 00:10:53,400 --> 00:10:54,400 Speaker 3: the Vittoria Baker. 210 00:10:55,320 --> 00:10:58,720 Speaker 1: So let me ask you this. As you were beginning 211 00:10:58,960 --> 00:11:03,280 Speaker 1: to experience the growth. What were the difficulties did you 212 00:11:03,400 --> 00:11:07,240 Speaker 1: run to some any sort of major like uh oh, 213 00:11:07,520 --> 00:11:10,400 Speaker 1: you know kind of because there's always bumps in the road, right. 214 00:11:11,320 --> 00:11:13,760 Speaker 1: I've had a coffee company for nine years and it 215 00:11:14,120 --> 00:11:17,160 Speaker 1: did not start out the way your business started out. 216 00:11:17,320 --> 00:11:20,640 Speaker 1: It started out with an utter disaster, and it seemed 217 00:11:20,679 --> 00:11:24,679 Speaker 1: like disaster after disaster, And so what were the first 218 00:11:24,760 --> 00:11:28,160 Speaker 1: what was the first real like uh oh moment when 219 00:11:28,200 --> 00:11:29,240 Speaker 1: you're as you're expanding. 220 00:11:29,480 --> 00:11:33,040 Speaker 2: For us, I think, like you said, every day, especially 221 00:11:33,040 --> 00:11:35,200 Speaker 2: early on, something would go wrong and we would be 222 00:11:35,280 --> 00:11:38,280 Speaker 2: like we would get buried down on ourselves and say, 223 00:11:38,600 --> 00:11:40,920 Speaker 2: when's this day gonna come where nothing goes wrong? And 224 00:11:40,960 --> 00:11:43,559 Speaker 2: then as an entrepreneury, risk that day doesn't exist. 225 00:11:43,400 --> 00:11:45,880 Speaker 1: Doesn't exist, And once you make peace with. 226 00:11:45,840 --> 00:11:49,719 Speaker 2: That fact, you become a lot happier because we were 227 00:11:49,880 --> 00:11:51,760 Speaker 2: just it's a lot. It's day in and day out 228 00:11:51,760 --> 00:11:54,079 Speaker 2: of waking up with this thinking feeling in your stomach 229 00:11:54,200 --> 00:11:56,000 Speaker 2: and then you re is that is just part of 230 00:11:56,240 --> 00:11:58,200 Speaker 2: running a business. And so I don't know that there 231 00:11:58,280 --> 00:12:01,080 Speaker 2: was one major snaff who or roadbook. I think it 232 00:12:01,120 --> 00:12:03,559 Speaker 2: was day to day to day everything something would go 233 00:12:03,640 --> 00:12:06,320 Speaker 2: wrong and it's just being able to manage that and 234 00:12:06,640 --> 00:12:08,680 Speaker 2: get through that. I know at the very beginning, one 235 00:12:08,720 --> 00:12:11,760 Speaker 2: of the challenges we face actually turned into an opportunity 236 00:12:11,840 --> 00:12:13,880 Speaker 2: for us. So because we didn't ship our cupcakes when 237 00:12:13,880 --> 00:12:15,440 Speaker 2: we first started, like how we sent them to you, 238 00:12:15,920 --> 00:12:17,520 Speaker 2: but we had customers who were coming in from all 239 00:12:17,520 --> 00:12:18,719 Speaker 2: over saying, hey, I want to send you to my 240 00:12:18,760 --> 00:12:20,000 Speaker 2: friends in Texas. I want to send it to my 241 00:12:20,000 --> 00:12:23,400 Speaker 2: friends in California, and sorry, we don't ship. They would 242 00:12:23,440 --> 00:12:25,640 Speaker 2: literally take the pink box, wrote in an f X 243 00:12:25,720 --> 00:12:28,320 Speaker 2: or ups couch and put it in the meal and 244 00:12:28,360 --> 00:12:31,480 Speaker 2: the cupanies would are all jumbled up and realized, hey, listen, 245 00:12:31,520 --> 00:12:33,640 Speaker 2: like the there's a demand for this. People want to 246 00:12:33,640 --> 00:12:35,960 Speaker 2: send these cupcakes his gifts. We used bigger out how 247 00:12:36,040 --> 00:12:37,360 Speaker 2: to do this, or else they're going to end up 248 00:12:37,360 --> 00:12:40,280 Speaker 2: getting all tossed around and arrived like a jumble mess. 249 00:12:40,320 --> 00:12:43,640 Speaker 2: And so we took that you know experience, and we 250 00:12:43,720 --> 00:12:46,200 Speaker 2: designed some packaging. We really worked on it hard, and 251 00:12:46,679 --> 00:12:48,840 Speaker 2: we figured it a way to ship our cupcakes overnight 252 00:12:48,960 --> 00:12:50,680 Speaker 2: so that people that's them as nice gifts, you know. 253 00:12:50,720 --> 00:12:53,840 Speaker 2: And so that was something like a roadblock we encounters. 254 00:12:53,840 --> 00:12:55,760 Speaker 2: We could didn't do something our customers who wanted it. 255 00:12:56,000 --> 00:12:58,200 Speaker 2: We tried to listen to our customers. But I think 256 00:12:58,280 --> 00:13:02,240 Speaker 2: there's been seventeen years of that just failing learning from it. 257 00:13:02,679 --> 00:13:05,240 Speaker 3: We like to call them lessons learned, not it's not. 258 00:13:05,240 --> 00:13:08,640 Speaker 1: Failures, but you know, no learning opportunities. 259 00:13:08,760 --> 00:13:11,000 Speaker 3: They are and there's a law along the way. And 260 00:13:11,040 --> 00:13:13,240 Speaker 3: I think that, you know, for anybody we always say 261 00:13:13,240 --> 00:13:15,600 Speaker 3: this funny was interested in starting their own business, whether 262 00:13:15,679 --> 00:13:18,840 Speaker 3: it's you know, food business or whatever. It's it's kind 263 00:13:18,840 --> 00:13:22,280 Speaker 3: of it's scary and and I think it's the uncertainty 264 00:13:22,400 --> 00:13:24,160 Speaker 3: of it, because I think that a lot of people 265 00:13:24,160 --> 00:13:26,440 Speaker 3: and I think for us too, we just wanted to 266 00:13:26,440 --> 00:13:30,240 Speaker 3: be guaranteed a day where nothing went wrong, And like 267 00:13:30,280 --> 00:13:33,800 Speaker 3: Sophie said, it doesn't exist, and every day something and 268 00:13:33,840 --> 00:13:37,600 Speaker 3: sometimes be very taxing on you. Oh my god. Every 269 00:13:37,600 --> 00:13:40,000 Speaker 3: like there's always going to be something, and like Sophie said, 270 00:13:40,000 --> 00:13:42,400 Speaker 3: it's almost like you have to make peace with it 271 00:13:42,520 --> 00:13:45,959 Speaker 3: and somehow learn to like cope with all this uncertainty 272 00:13:46,360 --> 00:13:49,600 Speaker 3: and sort of this this feeling of like what's what's 273 00:13:49,600 --> 00:13:51,680 Speaker 3: it going to be today, What's going to happen today? 274 00:13:52,600 --> 00:13:55,480 Speaker 1: Let me ask you this, how many skews did you 275 00:13:55,559 --> 00:13:57,360 Speaker 1: start out with on day one. 276 00:13:57,880 --> 00:14:01,080 Speaker 2: I think they baked like eight flavors and now our 277 00:14:01,120 --> 00:14:02,760 Speaker 2: menu has over one hundred flavors. 278 00:14:03,120 --> 00:14:05,120 Speaker 3: But we took it was a slow process. 279 00:14:05,160 --> 00:14:07,120 Speaker 2: We kind of tried to like grow slowly. I mean, 280 00:14:07,120 --> 00:14:09,319 Speaker 2: we've been around a long time seventeen years, so it 281 00:14:09,400 --> 00:14:12,240 Speaker 2: wasn't like all overnight. Definitely wasn't a linear path that 282 00:14:12,280 --> 00:14:16,000 Speaker 2: we always call it a roller coaster. But over the 283 00:14:16,120 --> 00:14:18,000 Speaker 2: years we were able to figure out, how are we 284 00:14:18,040 --> 00:14:20,080 Speaker 2: going to make more, how are we going to experiment 285 00:14:20,120 --> 00:14:22,760 Speaker 2: with flavors. For us, that's one of the coolest parts 286 00:14:22,760 --> 00:14:24,120 Speaker 2: of our job, is like coming up with these new 287 00:14:24,120 --> 00:14:27,160 Speaker 2: flavors and expanding our menu. But at the same time, 288 00:14:27,480 --> 00:14:30,200 Speaker 2: we want to keep what makes our brand special. And 289 00:14:30,200 --> 00:14:33,280 Speaker 2: when people walk into the bakery, especially after seeing it 290 00:14:33,320 --> 00:14:35,120 Speaker 2: on a TV show. I think when people see something 291 00:14:35,120 --> 00:14:37,840 Speaker 2: on TV, they had this expectation and you want to 292 00:14:37,880 --> 00:14:39,280 Speaker 2: live up to it and you want to look them 293 00:14:39,280 --> 00:14:41,000 Speaker 2: to come in and say, wow, that place was as 294 00:14:41,040 --> 00:14:42,880 Speaker 2: school as I thought it would be. The staff was 295 00:14:42,920 --> 00:14:45,360 Speaker 2: as friendly, the cups were as amazing, and we want 296 00:14:45,400 --> 00:14:46,560 Speaker 2: them to be able to share that. The worst thing 297 00:14:46,640 --> 00:14:48,040 Speaker 2: that can happen is to come in there saying wow, 298 00:14:48,080 --> 00:14:49,400 Speaker 2: that was not what I thought it was going to 299 00:14:49,480 --> 00:14:52,040 Speaker 2: be and it was disappointing. So I think there's a firebar. 300 00:14:52,160 --> 00:14:55,960 Speaker 2: Sometimes we're on TV because people have this perception or 301 00:14:56,000 --> 00:14:57,680 Speaker 2: expectation and we want to meet it. 302 00:14:57,920 --> 00:15:02,640 Speaker 1: And this is your store, is your cupcake shops? A 303 00:15:02,640 --> 00:15:05,240 Speaker 1: place people come in and sit down and they can 304 00:15:05,280 --> 00:15:08,960 Speaker 1: get they can can they have coffee and tea as well? Ok? Yeah, okay, 305 00:15:09,080 --> 00:15:12,480 Speaker 1: all right, great? And how many what's the seating for? 306 00:15:12,720 --> 00:15:13,440 Speaker 1: How much? 307 00:15:13,480 --> 00:15:15,680 Speaker 2: Oh it's small. I think we have like four tables 308 00:15:15,680 --> 00:15:17,400 Speaker 2: inside and four outside. 309 00:15:17,640 --> 00:15:19,280 Speaker 3: So it's it's a cozy little place. 310 00:15:19,320 --> 00:15:25,200 Speaker 1: Wat yeah, quaint Yeah, absolutely, And have you had have 311 00:15:25,320 --> 00:15:28,880 Speaker 1: you ever had thoughts of expanding the shops? 312 00:15:29,320 --> 00:15:33,360 Speaker 2: We did so for ten years before COVID. We had 313 00:15:33,360 --> 00:15:36,840 Speaker 2: shops in New York and in Boston, in LA and 314 00:15:36,840 --> 00:15:38,600 Speaker 2: we ran us for ten years ago. Def page just 315 00:15:38,600 --> 00:15:41,840 Speaker 2: flies by, and then after COVID we had to make 316 00:15:41,880 --> 00:15:43,720 Speaker 2: a decision or we're going to renew them or not. 317 00:15:45,000 --> 00:15:46,680 Speaker 2: And then we started shipping. So one thing that happened 318 00:15:46,760 --> 00:15:48,920 Speaker 2: during that's another problem is that COVID had these the 319 00:15:48,920 --> 00:15:51,600 Speaker 2: restaurant industry and everyone kind of, you know, just totally 320 00:15:51,600 --> 00:15:55,080 Speaker 2: freaked out, and for us, our shipping business really just 321 00:15:55,240 --> 00:15:57,160 Speaker 2: took off in a way we would not expect during 322 00:15:57,160 --> 00:16:00,080 Speaker 2: COVID because people we still wanted to celebrate from a 323 00:16:00,120 --> 00:16:03,000 Speaker 2: far and so we really kind of double down on 324 00:16:03,040 --> 00:16:06,000 Speaker 2: our shipping business and found that we can reach our 325 00:16:06,040 --> 00:16:08,720 Speaker 2: customers this way. And so I think, you know, like 326 00:16:08,720 --> 00:16:13,040 Speaker 2: like I said, these these problems are roadblocks turned into opportunities. 327 00:16:13,080 --> 00:16:15,520 Speaker 2: And for us, shipping was part of our business, but 328 00:16:15,520 --> 00:16:17,720 Speaker 2: it was like a huge part that after COVID and 329 00:16:17,920 --> 00:16:20,560 Speaker 2: during and AFTERCD it just became a huge, huge part. 330 00:16:20,640 --> 00:16:22,040 Speaker 2: And so we've really tried to. 331 00:16:22,000 --> 00:16:25,080 Speaker 1: Build that is this United States only a ship in 332 00:16:25,080 --> 00:16:26,320 Speaker 1: a candidate only. 333 00:16:26,160 --> 00:16:28,640 Speaker 2: To us because we do everything overnight. Maybe one day 334 00:16:28,720 --> 00:16:30,640 Speaker 2: we can go international. We have on time, we have 335 00:16:30,720 --> 00:16:33,480 Speaker 2: had times shipped international. People actually come into the shop 336 00:16:33,520 --> 00:16:36,000 Speaker 2: and like literally we'll take like you know, twenty dozen 337 00:16:36,120 --> 00:16:39,040 Speaker 2: back to like Dubai or all like people take the 338 00:16:39,080 --> 00:16:39,840 Speaker 2: cup exeterates. 339 00:16:39,880 --> 00:16:42,080 Speaker 1: They just put it on their private chat right exactly. 340 00:16:42,160 --> 00:16:45,280 Speaker 2: Yeah, actually so much so fun to see where they 341 00:16:45,320 --> 00:16:47,560 Speaker 2: go because people send us photos of their cupcakes in 342 00:16:47,720 --> 00:16:50,000 Speaker 2: all these places around the world, and it's as fun 343 00:16:50,000 --> 00:16:51,760 Speaker 2: for us. How far they make. 344 00:16:51,680 --> 00:17:04,720 Speaker 1: It such a great success story. And now so are 345 00:17:04,800 --> 00:17:09,960 Speaker 1: you as engaged with the store as you have always been. 346 00:17:10,000 --> 00:17:11,919 Speaker 1: I mean, you're going there every day and you're spending 347 00:17:11,960 --> 00:17:12,840 Speaker 1: time there every day. 348 00:17:13,359 --> 00:17:15,480 Speaker 3: Sophie was just there. She just felt bad. 349 00:17:15,520 --> 00:17:19,119 Speaker 2: I literally just I think when you have a food business, 350 00:17:19,560 --> 00:17:22,320 Speaker 2: you have to stay in the weeds as owners, I think, 351 00:17:22,600 --> 00:17:26,080 Speaker 2: and Catherine and I are happiest when we're in the weeds, 352 00:17:26,119 --> 00:17:27,960 Speaker 2: to be honest, because you feel in touch and in 353 00:17:28,000 --> 00:17:31,200 Speaker 2: tune with what's going on. You're connected to your customers, 354 00:17:31,640 --> 00:17:33,240 Speaker 2: and we love it. And I think one of the 355 00:17:33,240 --> 00:17:36,200 Speaker 2: main reasons we started this business is because we wanted 356 00:17:36,200 --> 00:17:38,600 Speaker 2: to work together and live our dream. And it's not 357 00:17:38,600 --> 00:17:40,760 Speaker 2: something one, Hey, We're going to start something and try 358 00:17:40,800 --> 00:17:43,119 Speaker 2: to sell it a couple of years later and flip it. 359 00:17:43,400 --> 00:17:45,959 Speaker 2: I mean, for us, I can't. I don't know why 360 00:17:45,960 --> 00:17:47,639 Speaker 2: I would do if we weren't doing this, and I 361 00:17:47,680 --> 00:17:50,760 Speaker 2: can't I can't picture do anything else, especially without Catherine. 362 00:17:51,240 --> 00:17:53,800 Speaker 2: So as sisters, it's been really rewarding and fun. I 363 00:17:53,840 --> 00:17:55,200 Speaker 2: mean it's hard. 364 00:17:55,400 --> 00:18:00,160 Speaker 4: It's definitely trying it, you know some days, but overall, 365 00:18:00,560 --> 00:18:02,000 Speaker 4: you know, we love what we do, and I think 366 00:18:02,040 --> 00:18:03,800 Speaker 4: you kind of learn to like live in a chaos 367 00:18:03,840 --> 00:18:05,920 Speaker 4: like you just it's a constant set of chaos. 368 00:18:06,040 --> 00:18:08,240 Speaker 2: We always say, kind of like running a marathon that 369 00:18:08,400 --> 00:18:11,160 Speaker 2: never ends, because when you own a business, you can't 370 00:18:11,680 --> 00:18:13,360 Speaker 2: do at the opposite. You're taking it with you all 371 00:18:13,520 --> 00:18:17,239 Speaker 2: at all times. Right, But I think you know, it's 372 00:18:17,280 --> 00:18:18,600 Speaker 2: kind of like it was. You know, we have children, 373 00:18:18,680 --> 00:18:20,520 Speaker 2: but like this is kind of our first baby, really. 374 00:18:21,280 --> 00:18:24,960 Speaker 1: And sometimes the chaos is really exciting and other times 375 00:18:25,000 --> 00:18:29,280 Speaker 1: it's just a giant headache. It's either or. 376 00:18:29,600 --> 00:18:31,480 Speaker 2: And it's nice having a business with a sister in 377 00:18:31,520 --> 00:18:34,720 Speaker 2: that regard because you have someone as your support system. 378 00:18:34,960 --> 00:18:37,960 Speaker 2: If being an entrepreneur can be a very lonely experience 379 00:18:38,000 --> 00:18:40,560 Speaker 2: if you're doing it on your own, because it's very 380 00:18:40,560 --> 00:18:42,880 Speaker 2: intense the experiences. It's not for the faint a part. 381 00:18:42,920 --> 00:18:45,760 Speaker 2: We always say that because there's a few people understand 382 00:18:45,760 --> 00:18:47,600 Speaker 2: like what's going on in your head when you own 383 00:18:47,640 --> 00:18:51,080 Speaker 2: a business, and when you do with your sister, it's 384 00:18:51,119 --> 00:18:54,160 Speaker 2: like you have this buddy who's got your back, and 385 00:18:54,440 --> 00:18:57,600 Speaker 2: you know, we're able to have these like crazy fights 386 00:18:57,720 --> 00:19:00,080 Speaker 2: as sisters. We can talk to each other like the 387 00:19:00,119 --> 00:19:01,960 Speaker 2: way you can not talk to your coworker, and we 388 00:19:02,000 --> 00:19:03,679 Speaker 2: really make the best decisions for our business that way 389 00:19:03,720 --> 00:19:05,760 Speaker 2: because we don't have to worry about stepping on each 390 00:19:05,760 --> 00:19:07,800 Speaker 2: other's toes or how do I deliver this message? 391 00:19:07,840 --> 00:19:09,320 Speaker 3: We just say, like it is the feeling. 392 00:19:09,640 --> 00:19:12,480 Speaker 2: Yeah, it's like, you know, it's not for everyone to 393 00:19:12,560 --> 00:19:14,560 Speaker 2: Some people say I can never work with my sister, 394 00:19:14,640 --> 00:19:16,320 Speaker 2: and some for us. Some people it works for us, 395 00:19:16,320 --> 00:19:17,520 Speaker 2: it works, but it's not for everyone. 396 00:19:17,760 --> 00:19:22,360 Speaker 1: Right, did inflation hit your business? Did the costs? Yes? 397 00:19:22,880 --> 00:19:25,679 Speaker 1: So how did you deal with that and and maintain 398 00:19:25,760 --> 00:19:26,520 Speaker 1: your margins? 399 00:19:26,520 --> 00:19:28,560 Speaker 2: For us, the egg prices is the rise and the 400 00:19:28,600 --> 00:19:32,399 Speaker 2: eggs crazy because that's like that's a key ingredient in 401 00:19:32,520 --> 00:19:35,560 Speaker 2: all of our cupcakes and we bake everything from scratch 402 00:19:35,720 --> 00:19:36,720 Speaker 2: fresh every day. 403 00:19:37,560 --> 00:19:38,200 Speaker 3: So it's hard. 404 00:19:38,320 --> 00:19:42,680 Speaker 2: It's very hard, as I think honestly, like I am 405 00:19:42,720 --> 00:19:44,800 Speaker 2: in all of all the food businesses that stayed in 406 00:19:44,840 --> 00:19:47,919 Speaker 2: business after COVID, because what COVID did was just it 407 00:19:48,000 --> 00:19:50,080 Speaker 2: was looking back now, I'm like, how did that we survive? 408 00:19:50,119 --> 00:19:51,439 Speaker 2: How did anyone survive this? 409 00:19:51,760 --> 00:19:53,040 Speaker 1: Not many did? Actually? 410 00:19:53,160 --> 00:19:56,760 Speaker 2: Yeah, I know, like sometimes I like, you know, like 411 00:19:56,760 --> 00:19:58,439 Speaker 2: how do we do? How do we even manage this? 412 00:19:58,520 --> 00:20:01,560 Speaker 2: And so all these challenges, I mean, they're challenges that 413 00:20:01,640 --> 00:20:05,240 Speaker 2: all food businesses, restaurants face. That's part of doing business, 414 00:20:05,280 --> 00:20:07,199 Speaker 2: you just kind of figure it out. I think, you know, 415 00:20:07,280 --> 00:20:10,200 Speaker 2: for us, Katain R. R. Like we are in the weeds, 416 00:20:10,200 --> 00:20:10,880 Speaker 2: were involved. 417 00:20:11,400 --> 00:20:12,320 Speaker 3: We have a tight team. 418 00:20:12,720 --> 00:20:14,679 Speaker 2: We're small, you know, we're we're big. We have a 419 00:20:14,680 --> 00:20:16,280 Speaker 2: wi reach, especially because of the TV show. But at the 420 00:20:16,320 --> 00:20:17,560 Speaker 2: end of the day, like you know, we are a 421 00:20:17,560 --> 00:20:20,320 Speaker 2: tight team, and I think that's how you have to 422 00:20:20,359 --> 00:20:21,360 Speaker 2: like manage it carefully. 423 00:20:22,920 --> 00:20:23,480 Speaker 1: Wow. 424 00:20:23,760 --> 00:20:26,920 Speaker 2: Wow, yeah the egg Press we're nuts. 425 00:20:27,480 --> 00:20:31,080 Speaker 1: No, right, they whacked everybody. All right. I have to 426 00:20:31,080 --> 00:20:37,360 Speaker 1: ask one Gilmour question. Okay, yes, if Georgetown Cupcake had 427 00:20:37,480 --> 00:20:42,679 Speaker 1: opened in Stars Hollow, what would your signature Gilmore Inspire 428 00:20:43,000 --> 00:20:44,359 Speaker 1: Inspired cupcake be? 429 00:20:45,200 --> 00:20:48,000 Speaker 3: Okay, well, so, first of all, we're a huge Gilmore 430 00:20:48,000 --> 00:20:51,720 Speaker 3: Girl Girls fans. My daughter who is twelve years old, 431 00:20:53,560 --> 00:20:57,320 Speaker 3: she just binge watched the entire series last year. I 432 00:20:57,320 --> 00:20:59,800 Speaker 3: mean everyone and even the new one that just came out, 433 00:21:01,000 --> 00:21:03,879 Speaker 3: I think to meet personally, Like, it's such a cool 434 00:21:04,160 --> 00:21:07,280 Speaker 3: feeling that I've seen the show, but now my daughter 435 00:21:07,359 --> 00:21:09,840 Speaker 3: has seen it do the whole thing. So my daughter 436 00:21:09,920 --> 00:21:12,840 Speaker 3: was like, you need to pick flavors for certain characters 437 00:21:12,880 --> 00:21:16,560 Speaker 3: and all this stuff. So I was I was prepared 438 00:21:16,600 --> 00:21:19,720 Speaker 3: to pick certain flavors for certain characters. 439 00:21:19,240 --> 00:21:20,520 Speaker 1: Okay, you want to go there. 440 00:21:22,200 --> 00:21:23,760 Speaker 3: For Luke, I was going to do I'll start with you. 441 00:21:23,800 --> 00:21:26,000 Speaker 3: I was gonna do first. I was going to give 442 00:21:26,040 --> 00:21:29,080 Speaker 3: him the carrot because it's like very you know, no nonsense, 443 00:21:29,119 --> 00:21:31,879 Speaker 3: gets the job done. There's no like frills, you know, 444 00:21:31,960 --> 00:21:35,040 Speaker 3: it's it's like it's good, it's it's healthy, and you know, 445 00:21:35,160 --> 00:21:37,480 Speaker 3: it just gets it. It gets it done with. With Lorelei, 446 00:21:37,640 --> 00:21:40,680 Speaker 3: I was definitely going to do the mocha anything coffee related, 447 00:21:41,760 --> 00:21:44,639 Speaker 3: you know. And for Skie, I was going to do 448 00:21:44,640 --> 00:21:48,320 Speaker 3: the banana split, just because it's just so colorful, so joyful, 449 00:21:49,160 --> 00:21:54,480 Speaker 3: brings like just just happiness to people. For really who 450 00:21:54,760 --> 00:21:57,720 Speaker 3: I love. She's a tough lady, but I kind of 451 00:21:57,720 --> 00:22:00,320 Speaker 3: love the grandmother. And I was gonna it. We were 452 00:22:00,359 --> 00:22:03,800 Speaker 3: either gonna do lavender or gray or lemons because it's 453 00:22:03,840 --> 00:22:11,040 Speaker 3: very classic, very traditional for Rory. I know, Ror Rory. 454 00:22:11,240 --> 00:22:14,919 Speaker 3: I was like debating because Rory's a complex character in 455 00:22:14,960 --> 00:22:18,440 Speaker 3: that she's very classic all American girl, but there's she's 456 00:22:18,480 --> 00:22:21,240 Speaker 3: a complicated young lady too. I mean like there's definitely 457 00:22:21,400 --> 00:22:25,240 Speaker 3: decisions that she's made within the show where I'm like, wow, Rory, 458 00:22:26,200 --> 00:22:29,080 Speaker 3: So so I would stick with like a classic vanilla, 459 00:22:29,280 --> 00:22:32,840 Speaker 3: but maybe add a little bit of like Chai Chai vanilla, 460 00:22:33,800 --> 00:22:39,639 Speaker 3: something that's in there. She's not so straightforward. And then 461 00:22:39,680 --> 00:22:42,919 Speaker 3: who else I was gonna do? I was gonna do 462 00:22:45,119 --> 00:22:48,960 Speaker 3: all these like the brooding heart throbs, Velvet. 463 00:22:51,359 --> 00:22:51,600 Speaker 2: Kirk. 464 00:22:52,000 --> 00:22:54,560 Speaker 3: My daughter's obsessed with Kirk. And I don't know if 465 00:22:54,560 --> 00:22:56,800 Speaker 3: this is a thing with the young crowd, but I'm like, 466 00:22:57,000 --> 00:23:00,439 Speaker 3: what is your obsession with Kirk? And she's like, is 467 00:23:00,480 --> 00:23:03,320 Speaker 3: a vibe? He's just he does these things and he 468 00:23:03,400 --> 00:23:06,720 Speaker 3: shows up at these different places. For Kirk, I will 469 00:23:06,760 --> 00:23:10,879 Speaker 3: maybe you like a confetti, but you know, I don't know. 470 00:23:10,920 --> 00:23:12,440 Speaker 3: I just never know what's going to get with Kirk. 471 00:23:12,680 --> 00:23:15,399 Speaker 3: And then and then Paris, I would have to say, 472 00:23:15,840 --> 00:23:18,320 Speaker 3: you know a chocolate ganoche, which is basically our chocolate 473 00:23:18,320 --> 00:23:22,600 Speaker 3: barmant and make dipped in ganache, just because it's very straightforward, 474 00:23:22,840 --> 00:23:27,760 Speaker 3: like to the point, you know, it's for us. We 475 00:23:27,880 --> 00:23:30,119 Speaker 3: love going into a bakery and seeing what customers are 476 00:23:30,119 --> 00:23:31,880 Speaker 3: picking him too, because I'm wondering if I could figure 477 00:23:31,920 --> 00:23:35,160 Speaker 3: out people's personalities by the flavors that they do choose. 478 00:23:35,640 --> 00:23:38,560 Speaker 2: We used to have a twenty four hour live stream 479 00:23:38,680 --> 00:23:41,440 Speaker 2: cuppa camera over the packing counter, so you could log 480 00:23:41,440 --> 00:23:43,000 Speaker 2: in anyone in the world and see what people were 481 00:23:43,080 --> 00:23:46,440 Speaker 2: ordering as they went to the boxes. And it's fascinating 482 00:23:46,480 --> 00:23:48,919 Speaker 2: to see what people order. And sometimes people watch, I'm like, oh, 483 00:23:48,920 --> 00:23:50,199 Speaker 2: I think I know what they're going to get, and 484 00:23:50,240 --> 00:23:53,040 Speaker 2: they totally surprised. Well, I would never have thought they 485 00:23:53,040 --> 00:23:54,280 Speaker 2: would got that flavor Compty. 486 00:23:54,520 --> 00:23:57,840 Speaker 1: It's fun to get right, right, right right. You know 487 00:23:58,440 --> 00:24:01,040 Speaker 1: you have to come back, please, you gotta come back 488 00:24:01,080 --> 00:24:06,360 Speaker 1: for round two, Ladies, an extreme pleasure and continued success 489 00:24:06,400 --> 00:24:12,240 Speaker 1: with Georgetown Cupcake. That's in Georgetown, d C. And what's 490 00:24:12,240 --> 00:24:14,960 Speaker 1: the address again for Georgetown Cupcake. 491 00:24:16,160 --> 00:24:19,040 Speaker 2: And Georgetown three m So just come and find us. 492 00:24:19,080 --> 00:24:20,720 Speaker 1: Yeah, and what's your website. 493 00:24:20,880 --> 00:24:22,520 Speaker 2: Georgetown Cupcake dot com. 494 00:24:22,600 --> 00:24:27,080 Speaker 1: Okay, and they ship all across the US of A. Ladies, 495 00:24:27,119 --> 00:24:31,399 Speaker 1: thank you so much. It's been a distinct pleasure. Uh. 496 00:24:31,640 --> 00:24:34,080 Speaker 1: And I am gonna go to the gym now and 497 00:24:34,119 --> 00:24:37,840 Speaker 1: I'm going to do about one thousand crunches to offset 498 00:24:38,320 --> 00:24:42,639 Speaker 1: the joy, let's call a joy that is now rounded 499 00:24:42,680 --> 00:24:44,600 Speaker 1: out in my belly a little bit from having a 500 00:24:44,600 --> 00:24:48,000 Speaker 1: couple of your cupcakes this morning with my with my eggs. 501 00:24:49,760 --> 00:24:52,639 Speaker 1: Thanks for all the downloads everybody, best fans on the planet, 502 00:24:52,800 --> 00:25:13,639 Speaker 1: and remember where you lead, we will follow. Stay safe everybody. 503 00:25:05,080 --> 00:25:26,680 Speaker 5: Dot Hey, everybody, and don't forget. 504 00:25:26,720 --> 00:25:30,800 Speaker 1: Follow us on Instagram at i Am all In podcast 505 00:25:30,880 --> 00:25:43,919 Speaker 1: and email us at Gilmore at iHeartRadio dot com.