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Speaker 1: Bloomberg Audio Studios, podcasts, radio news, The.

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Speaker 2: Stock Movers Report, your roundup of companies making moves in

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Speaker 2: the stock market harnessing the power of Bloomberg Data.

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Speaker 3: I'm Carol Masser along with Tim Steneveek with us as

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Speaker 3: Dana Telsey, Founder, CEO and Chief Research Officer of Telsey

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Speaker 3: Advisory Group. We are talking about retail since it is

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Speaker 3: Cyber Monday, and we want to get into some specific

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Speaker 3: names that you seem to be kind of on your radar,

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Speaker 3: and Ralph Lauren is one of them. Data it's up

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Speaker 3: sixty percent year to date, and I think it might

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Speaker 3: even be trading at an all time high today. What

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Speaker 3: is it about Ralph Lauren that you find so interesting?

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Speaker 4: They're capturing new and younger customers. They have opportunity to

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Speaker 4: expand globally and they're on everyone's watch list. They have

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Speaker 4: stores and they have online and they've also enhanced their

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Speaker 4: wholesale channel. So the strength of how that brand is

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Speaker 4: able to appeal to multi generations as compelling.

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Speaker 3: That blows me away because it has been around for

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Speaker 3: a long time, so iconic with its founder, but here

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Speaker 3: it is like still going.

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Speaker 4: And still relevant to younger and their core customers.

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Speaker 1: The branding is certainly an important side of that, but

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Speaker 1: also figuring out the supply chain and figuring out tariffs.

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Speaker 1: They've done a good job.

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Speaker 4: They've done it. And take a look at the new

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Speaker 4: things they're doing. If you look at some of their

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Speaker 4: stores lately where they have restaurants, there's lines out there

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Speaker 4: for the Ralph Lauren coffee. Is it profitable for them?

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Speaker 4: Like what drand do, huge traffic driver. Brand awareness brings

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Speaker 4: a younger consumer and makes their brand top of mind,

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Speaker 4: and you're seeing more companies begin to do things like that.

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Speaker 4: Coach is going to do the Coach Coffee shop. Aritzia

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Speaker 4: has the Aok cafe with some of the balth Bazar

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Speaker 4: pastries there. So the experience and experiences create memories. The

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Speaker 4: experience of shopping, eating, being able to meet friends and

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Speaker 4: socializing keeps the brand top of mind.

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Speaker 1: Okay, that's Ralph Lauren RL is the ticker. What about

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Speaker 1: the ticker Shoo Shoes Steve Madden? Little change so far

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Speaker 1: this year About ten percent or more of the float

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Speaker 1: is shorted right now.

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Speaker 4: What's interesting about that? That is what's interesting for next year.

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Speaker 4: They acquired a company called Kurt Geiger which basically has

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Speaker 4: higher prices than they have more of a handbag business.

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Speaker 4: They're beginning to open stores in the US, benefiting from

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Speaker 4: Steve Madden's supply chain. At the same time, don't forget

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Speaker 4: the course Steve Madden business, where they've had a real

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Speaker 4: uptick because now consumers are wearing more than just sneakers.

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Speaker 4: They're wearing the brown Swede tall chaft boots, They're wearing

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Speaker 4: shoes to go out with dresses and for casual wear.

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Speaker 4: Given the change in wardrobing and their ability to basically

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Speaker 4: being able to have the test and react model, they're

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Speaker 4: fast at capturing trends. And Steve Madden, given some of

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Speaker 4: the interviews he's done lately, has made him relevant to

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Speaker 4: all different generations.

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Speaker 3: Yeah, that's another one that he's not been around for

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Speaker 3: a while, it's still relevant very much. So all right,

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Speaker 3: let's talk Macy's. They actually report their earnings on Wednesday.

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Speaker 3: The stock is up about thirty four percent year to date.

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Speaker 3: Tell us about Macy's which has gone through over the

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Speaker 3: last few years some really rough times.

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Speaker 4: But also they have the bold new chapter strategy with

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Speaker 4: the CEO, Tony Spring, who's been at the company forever,

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Speaker 4: but CEO of Macy's for a short period of time,

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Speaker 4: and he's putting initiatives in place that are basically bringing newness.

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Speaker 4: When you think about Macy's for Holiday twenty twenty five,

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Speaker 4: around forty percent newness to the assortment. And let's watch

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Speaker 4: for twenty twenty six for some expansion of Bloomingdale's new

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Speaker 4: brands capturing more of their customers dollars. And you know what,

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Speaker 4: it's the newness of what the concept is. It's not

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Speaker 4: the oldness of department stores that Tony is attracting existing

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Speaker 4: customers and new customers.

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Speaker 1: And what's the way they're getting customers to the door.

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Speaker 4: A couple different ways. I think they're doing it through

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Speaker 4: some of their loyalty programs. I think they're doing it

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Speaker 4: both online and in store. And I think they're investing

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Speaker 4: in the stores. They've shrunk the store base to focus

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Speaker 4: on what matters and putting more service in some of

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Speaker 4: their stores that are some of their best at stores.

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Speaker 3: All Right, got to say, one of the things that

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Speaker 3: always kind of blows us away is just cosmetics. Just

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Speaker 3: the explosion we've seen. We've seen it with sefour, but

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Speaker 3: Alta reports this week this doock up almost thirty percent

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Speaker 3: year to date. I think they report on Thursday. It

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Speaker 3: is the cover story of Bloomberg business Week just talking

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Speaker 3: about you know, you don't maybe think it it's the

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Speaker 3: largest I think beauty retailer in the country because it's

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Speaker 3: kind of in malls and it's in hidden places. But

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Speaker 3: it's just been a standout.

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Speaker 4: It's been on a tear lately. And with Keisha Steelman,

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Speaker 4: who's been at the company I believe for fourteen years. Yeah,

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Speaker 4: took over CEO last year. Her Beauty on Leash plan

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Speaker 4: is doing a couple different things. They brought in more

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Speaker 4: new brands this year so far, about forty nine new

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Speaker 4: brands in the first half of the year compared to

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Speaker 4: under twenty five last year. She has stepped up international

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Speaker 4: expansion with the acquisition of space k and now opening

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Speaker 4: stores in Mexico and the Middle East through partners. She

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Speaker 4: has also uptick frankly, some of the initiatives that they have,

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Speaker 4: whether it's the service initiatives in store, whether it's bringing

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Speaker 4: new products, and I think that service, whether it's the

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Speaker 4: hair salons or others, it drives traffic there. Yeah, and

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Speaker 4: so with their loyalty program, they're a must go to

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Speaker 4: because the blend of mass and prestige and she gets

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Speaker 4: out of what she feels isn't as impactful, So the

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Speaker 4: target ALTA partnership won't be going forward after it ends

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Speaker 4: later this year.

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Speaker 2: The stock Moover's report from Bloomberg Radio. Check back with

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Speaker 2: us throughout the day for the latest roundup of companies

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