WEBVTT - Bloomberg Businessweek Weekend - December 1st, 2023

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<v Speaker 1>This is Bloomberg business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 2>We've officially wrapped up the month of November, and the

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<v Speaker 2>health of the US consumer is in focus during the

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<v Speaker 2>all important holiday shopping season. Well ahead this hour, we'll

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<v Speaker 2>speak with the founder and CEO of payments platform Chime

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<v Speaker 2>on meeting the needs of millions of Americans who are

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<v Speaker 2>living paycheck to paycheck, and our Bloomberg Business Week cover

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<v Speaker 2>story explores how unprepared many of us are for AI's

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<v Speaker 2>next frontier, especially when it comes to our kids. All

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<v Speaker 2>of that to come, We begin with the story that

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<v Speaker 2>made us stop for a moment this past week. Charlie Munger,

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<v Speaker 2>the Alter Ego sidekick and foyle to Warren Buffett for

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<v Speaker 2>almost sixty years as they transformed Berkshire Hathaway from a

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<v Speaker 2>failing textile maker into an empire, has died. He was

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<v Speaker 2>ninety nine. He passed away on Tuesday at a California hospital,

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<v Speaker 2>according to a company's statement in which Warren Buffett said

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<v Speaker 2>that quote, Berkshire Hathaway could not have been built to

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<v Speaker 2>its present status without Charlie's inspiration, wisdom, and participation. Tim

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<v Speaker 2>and I spoke with Bloomberg News reporter Noah Bouhier, who

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<v Speaker 2>covered and wrote about Monger's passing, and Bill Smead, the

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<v Speaker 2>founder and CIO of Smeed Capital Management and a longtime

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<v Speaker 2>Berkshire investor.

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<v Speaker 1>I wrote a.

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<v Speaker 3>Letter to Buffett probably five years ago, just thanking him

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<v Speaker 3>for how incredibly generous that him and Manger have been

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<v Speaker 3>with all of us. I mean, it literally changed our lives.

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<v Speaker 4>What do you mean by that?

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<v Speaker 2>Yeah?

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<v Speaker 3>Oh, by communicating the discipline that they practiced. They shared

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<v Speaker 3>why they were doing what they're doing all these years

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<v Speaker 3>in the writing, in the annual meetings, stay there taking

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<v Speaker 3>questions for six hours all the way up, way up

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<v Speaker 3>into their nineties. It's like a gold mine of wisdom.

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<v Speaker 3>I used to get irritated because I kind of wish

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<v Speaker 3>they would restrict the questions to better questions, because as

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<v Speaker 3>the years went by, there were a lot of goofy

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<v Speaker 3>questions that came.

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<v Speaker 4>Up because sometimes they got some goofy answers, which were fun.

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<v Speaker 1>Yeah, but.

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<v Speaker 3>Here was this incredible resource, right. Charlie Munger was the

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<v Speaker 3>Solomon of our era. He was the wisest man in

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<v Speaker 3>the investment business. He was the what he was a

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<v Speaker 3>cal Tech grad, Harvard law educated, started a law firm

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<v Speaker 3>in Los Angeles, had a successful career in real estate,

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<v Speaker 3>successful career in making common stock choices, and the right

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<v Speaker 3>hand guide to the most successful investment selector and asset

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<v Speaker 3>allocator of all time. I mean he is, he is.

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<v Speaker 3>You know, we just admired him so much. And then,

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<v Speaker 3>of course we admired him immensely because he'd say exactly

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<v Speaker 3>what he was thinking and didn't really care very much

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<v Speaker 3>Bill who he might have fended the process.

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<v Speaker 4>You mentioned that you've been doing this for over forty years.

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<v Speaker 4>What are some lessons that you've incorporated from Charlie Munger

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<v Speaker 4>over these decades into the way that you manage portfolios

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<v Speaker 4>and you allocate assets.

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<v Speaker 3>Yeah, when we're talking to people, I'm here in New

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<v Speaker 3>York talking to some possible new customers, and we tell

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<v Speaker 3>them when it comes to value people, we hold our

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<v Speaker 3>winners to a fault because compounding is the eighth wonder

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<v Speaker 3>of the world. So if you can find a business,

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<v Speaker 3>let's just right off the top of our head, pick

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<v Speaker 3>Occidental Petroleum, who Munger and Buffett started buying in the

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<v Speaker 3>last year and a half or two years. They're generating

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<v Speaker 3>massive free cash flow, they're paying down debt with it,

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<v Speaker 3>but then they're also buying backstock. So, like Buffett says,

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<v Speaker 3>over the years, if it's a company generating high returns

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<v Speaker 3>on equity, high free cast flow, buying back their stock,

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<v Speaker 3>he ends up owning a larger and larger and larger

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<v Speaker 3>part of the business as the years go by. That's

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<v Speaker 3>what he did with Coke, That's what he did in

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<v Speaker 3>the Iraq Express, That's you know what he did with

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<v Speaker 3>a lot of different companies and holding your winners. The

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<v Speaker 3>fault is a key component of alpha. As I explained

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<v Speaker 3>to people, you buy a stock at thirty and pay cash,

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<v Speaker 3>the worst thing happened is it goes to zero. You

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<v Speaker 3>lose thirty points of alpha. If you buy a stock

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<v Speaker 3>at thirty and it goes to ninety and you sell

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<v Speaker 3>it it goes to two ten, you lose one hundred

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<v Speaker 3>and twenty points. And Buffett Monger taught that to people

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<v Speaker 3>as a powerful thing. It's it's much better to get

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<v Speaker 3>a less spectacular company that you can hold all the

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<v Speaker 3>way through a ten or fifteen times your money than

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<v Speaker 3>it is a spectacular company that you might make five

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<v Speaker 3>times in five years, but you've got to be smart

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<v Speaker 3>enough to sell it and go to another project.

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<v Speaker 2>Well, and you're you're you know something. I want to

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<v Speaker 2>ask you a little bit more too, about what Charlie

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<v Speaker 2>Munger was to Warren Buffett, what he what he brought out,

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<v Speaker 2>and Warren Buffett having said that, I want to bring

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<v Speaker 2>Noah Bouhier into this because you know, Noah, it's one

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<v Speaker 2>of those things where you think, as we're hearing from Bill,

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<v Speaker 2>you know, these are both brilliant men, successful men, and

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<v Speaker 2>would have been on their own, but something about them

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<v Speaker 2>together brought out even so much more.

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<v Speaker 5>Yeah, I think that's a that's a critical point here,

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<v Speaker 5>is there. The combination of talents that they they they

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<v Speaker 5>brought to bear really was was deeply important in the

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<v Speaker 5>evolution of Berkshire. The other thing, just just speaking as

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<v Speaker 5>a journalist, the thing that I always found so incredibly

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<v Speaker 5>amazing about Charlie Munger was his directness and his willingness

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<v Speaker 5>to speak, his mind, even if his opinion wasn't necessarily

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<v Speaker 5>a popular one. You know, as a as a as

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<v Speaker 5>a business reporter and someone writing about investing, you you

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<v Speaker 5>always knew that Charlie was not just going to give

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<v Speaker 5>you the piffy quote, but something that actually had some

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<v Speaker 5>real substance behind it. And I think that's, you know,

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<v Speaker 5>in large part, what has resonated with a lot of

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<v Speaker 5>investors over time. I mean, people would go One of

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<v Speaker 5>the things that's underappreciated about Charlie Munger is is that

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<v Speaker 5>deep into his nineties, people would go to Los Angeles

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<v Speaker 5>to hear him speak at the annual meeting of a

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<v Speaker 5>small publishing company called The Daily Journal. This was Buffett

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<v Speaker 5>had nothing to do with this thing. They would just

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<v Speaker 5>go to hear Munger alone. And I remember the first

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<v Speaker 5>time I went to this thing, that were maybe one

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<v Speaker 5>hundred or two hundred people, and you know, three or

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<v Speaker 5>four years later word had gotten out and a couple

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<v Speaker 5>thousand were going. I mean, you have to understand, Charlie

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<v Speaker 5>Munger was respected in his own right. It wasn't you know,

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<v Speaker 5>He's often known for his affiliation with with Buffett, but

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<v Speaker 5>he really did have his own.

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<v Speaker 3>Loyal following to back up Noah on that. One of

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<v Speaker 3>our favorite things is when it comes to climate change.

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<v Speaker 3>He just said, why don't we just build a sea wall?

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<v Speaker 1>Right?

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<v Speaker 3>That was his opinion. It's like, okay, if it's real,

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<v Speaker 3>let's do what they did in Amsterdam and just build

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<v Speaker 3>a sea wall in California and New York. And that's

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<v Speaker 3>so simple and logical and less expensive. But that's Charlie Munger.

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<v Speaker 3>It was always common sense, always won. The difference between

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<v Speaker 3>the two men is Warren. Warren wants to die without

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<v Speaker 3>any enemies. He has more of an urge to be liked.

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<v Speaker 3>It's a wonderful man, and he wants to be liked,

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<v Speaker 3>whereas Charlie could care less if he's liked, right, he

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<v Speaker 3>wants to share wisdom, share truth.

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<v Speaker 2>What was it like from the different meetings you went

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<v Speaker 2>to and just kind of seeing them up on stage,

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<v Speaker 2>things that kind of stood out for you.

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<v Speaker 3>Well, there's hardly any better comedy routine that's ever been done,

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<v Speaker 3>the back and forth. Of course, Munger had lots of

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<v Speaker 3>the singers, but Buffett had plenty himself. And yeah, they

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<v Speaker 3>played off fantastically. It was I had a next door

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<v Speaker 3>neighbor that was four years ahead of me in school.

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<v Speaker 3>And I had no brothers, three sisters, and he was

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<v Speaker 3>one of four brothers. And here are extremely close friends.

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<v Speaker 3>But he's four years older than me in the same

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<v Speaker 3>way that that Munger was six or seven years older

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<v Speaker 3>than six years older than Warren. But yet you know,

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<v Speaker 3>we met and we were finishing each other sentences. And

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<v Speaker 3>that's the way these guys were. They were finishing each

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<v Speaker 3>other sentences. They'd say the first part of the sentence

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<v Speaker 3>and they didn't have to continue because the other guy

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<v Speaker 3>already knew what the rest of the sentence was going

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<v Speaker 3>to be.

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<v Speaker 2>Which is that kind of relationship.

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<v Speaker 4>We know, Bouhire, I'm so glad you're with us because

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<v Speaker 4>we've been reading from your obituary NonStop for the last

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<v Speaker 4>hour here. And you know, to Bill's point about this

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<v Speaker 4>idea of common sense and not you know, not always

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<v Speaker 4>needing to be liked. You mentioned this some of his donations,

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<v Speaker 4>and this one's this one's at the top of mind

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<v Speaker 4>from him because it's it's relatively recent, forty five person

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<v Speaker 4>dorm on UCSB's campus, which actually got a lot of

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<v Speaker 4>people interested in dormitory architecture who didn't think that they

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<v Speaker 4>would actually be interested in dormitory architecture. But you know,

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<v Speaker 4>here Munger is trying to solve this problem of student housing,

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<v Speaker 4>and he got a lot of blowback to this idea

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<v Speaker 4>and ultimately they canceled it.

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<v Speaker 5>What happened, Yeah, I mean, look, in his later years,

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<v Speaker 5>Munger used these donations that he gave the universities to

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<v Speaker 5>play architect I mean, he was deeply, deeply interested in architecture,

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<v Speaker 5>and you know, he had some pretty unconventional ideas that

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<v Speaker 5>I think really bothered people and it became its own

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<v Speaker 5>you know, subplot. It's all right, But like you have

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<v Speaker 5>to understand, for Munger, he was a incredibly wide widely

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<v Speaker 5>read person. He wasn't as narrowly interested in investing and

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<v Speaker 5>you know, how to make money. Obviously he spent a

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<v Speaker 5>lot of time doing that, but he had an interest

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<v Speaker 5>outside of it. The other thing I wanted to add

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<v Speaker 5>and the stakes within a slightly different direction. But like

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<v Speaker 5>you know, for all that Munger would you know, sit

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<v Speaker 5>up on stage and sort of act as the skold

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<v Speaker 5>and the curmudgeon next to Buffet. He did have a

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<v Speaker 5>you know, a generous heart, and you know, when you

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<v Speaker 5>talk to people who spent time with Charlie. You know

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<v Speaker 5>he was He was a deeply nice and caring person

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<v Speaker 5>and you know, on some level this sort of curmudgeon

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<v Speaker 5>stance he would take on stage and in public sometimes

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<v Speaker 5>was was a bit of an act, but like you know,

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<v Speaker 5>it helped him make his points.

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<v Speaker 2>So, Bill, how do you think about you know, Berkshire

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<v Speaker 2>hath the way going forward? They've obviously thought about succession

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<v Speaker 2>and there's Augy, Jane and Greg, but I do think

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<v Speaker 2>about you know, Warren without Charlie, yes, and what the

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<v Speaker 2>impact that might be.

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<v Speaker 6>Yeah, So.

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<v Speaker 3>Charlie and Warren have set a team together to to

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<v Speaker 3>kind of come in. They've got two talented stock pickers

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<v Speaker 3>in the wings. I'm guessing that this will be when

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<v Speaker 3>when they begin to emerge at the annual meeting. Greg

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<v Speaker 3>Abel runs the operating businesses, and Todd Combs and Ted

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<v Speaker 3>Westlers are running about thirty billion dollars other important that's

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<v Speaker 3>who we think bought the home builders for example, because

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<v Speaker 3>it was smaller quantities than buff Advice, and so that

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<v Speaker 3>will cause their emergence. But Charlie's acerbic common sense and sensibility,

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<v Speaker 3>there's just not going to be any replacing that talent.

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<v Speaker 3>He was a genius in that uh his uh he he.

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<v Speaker 3>He would look at the situation and hit it only

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<v Speaker 3>with the best logic right, each situation, regardless of who

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<v Speaker 3>might be offended by the logic of it. So he'd

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<v Speaker 3>quote scripture and and then he'd support abortion rights right. So,

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<v Speaker 3>but logically, you know, he was trying to solve a

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<v Speaker 3>problem with money. And the architecture thing just brings back

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<v Speaker 3>to mind that he graduated from Harvard Law School and

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<v Speaker 3>cal Tech and was an architect and and he was

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<v Speaker 3>the most he was the renaissance man.

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<v Speaker 4>Kind of different sides of the brain.

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<v Speaker 3>Oh, just unbelievable mixture of mental model talent, just amazing,

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<v Speaker 3>uh he he. His family called him a book of

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<v Speaker 3>with legs because he's always reading. Our podcast is called

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<v Speaker 3>a book with legs because my son Cole is a

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<v Speaker 3>gigantic Charlie Munger fan, and that's what that's what we

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<v Speaker 3>call the podcast. We interview authors of books, so we

0:13:15.440 --> 0:13:16.800
<v Speaker 3>call it a book with legs.

0:13:16.920 --> 0:13:21.000
<v Speaker 2>And he's quoted in Noah's story. Noah. We'll obviously be

0:13:21.040 --> 0:13:26.360
<v Speaker 2>talking this all week and then some another thought, you know,

0:13:26.400 --> 0:13:30.600
<v Speaker 2>as you were putting together Charlie's story, you know, for

0:13:30.600 --> 0:13:33.199
<v Speaker 2>for Bloomberg, what jumps.

0:13:32.920 --> 0:13:36.560
<v Speaker 5>Out for you here, Well, I think you know, to

0:13:36.640 --> 0:13:40.480
<v Speaker 5>your point of what's next for Berkshire, it's a fundamentally bigger,

0:13:40.640 --> 0:13:43.720
<v Speaker 5>different place than you know where he and Buffett started.

0:13:44.160 --> 0:13:49.720
<v Speaker 5>So while you know, a mini levels manger is not replaceable,

0:13:49.800 --> 0:13:53.319
<v Speaker 5>there are a lot of things that he and Buffett

0:13:53.320 --> 0:13:56.600
<v Speaker 5>pioneered together that that you know, there's a lot of

0:13:56.920 --> 0:13:59.240
<v Speaker 5>there's a lot of that's been written, there's a lot

0:13:59.360 --> 0:14:02.240
<v Speaker 5>that has been and passed on based in the way

0:14:02.280 --> 0:14:07.840
<v Speaker 5>that these guys did thing. And you know, again, Berkshire

0:14:07.920 --> 0:14:15.360
<v Speaker 5>is a huge company now with different needs, but a

0:14:15.360 --> 0:14:19.200
<v Speaker 5>lot of the ways that Munger and Buffett think about

0:14:19.200 --> 0:14:22.200
<v Speaker 5>the company are you know, certainly going to live on.

0:14:22.280 --> 0:14:25.640
<v Speaker 3>Right exactly what Munger said in late twenty twenty one

0:14:26.160 --> 0:14:30.400
<v Speaker 3>that this was the largest financial euphori episode in his career,

0:14:30.880 --> 0:14:33.520
<v Speaker 3>which was seventy five years. And then at the annual

0:14:33.520 --> 0:14:37.440
<v Speaker 3>meeting this year he said, I really don't think stocks

0:14:37.440 --> 0:14:39.360
<v Speaker 3>are going to do very well the next ten years,

0:14:39.640 --> 0:14:43.240
<v Speaker 3>and then Buffett, I love this. Buffett chimes in he goes, well,

0:14:43.400 --> 0:14:45.400
<v Speaker 3>if I was running smaller amounts of money, I think

0:14:45.480 --> 0:14:49.680
<v Speaker 3>I still think I could do really well, which was

0:14:49.720 --> 0:14:54.360
<v Speaker 3>heartening to us because our five billion dollars is smaller

0:14:54.400 --> 0:14:55.200
<v Speaker 3>amounts of money.

0:14:55.280 --> 0:14:58.080
<v Speaker 7>So you're like, okay, okay, we got a chance.

0:14:59.280 --> 0:15:01.840
<v Speaker 2>Priceless and thank you for coming back. Bill Smeeaed. We've

0:15:01.840 --> 0:15:04.120
<v Speaker 2>talked to you over the years. We've heard you talk

0:15:04.160 --> 0:15:07.200
<v Speaker 2>about Berkshire, Warren Buffett and Charlie Munger. So great to

0:15:07.200 --> 0:15:08.920
<v Speaker 2>get you to wag and be well. Bill Smeaed of

0:15:08.960 --> 0:15:12.440
<v Speaker 2>Smeed Cappel Investment and of course our no boohire read

0:15:12.520 --> 0:15:15.160
<v Speaker 2>his story on Charlie Munger. It's on the terminal and

0:15:15.160 --> 0:15:17.520
<v Speaker 2>at Bloomberg dot com. Noah, thank you so much of

0:15:17.560 --> 0:15:19.640
<v Speaker 2>Bloomberg News. This is Bloomberg Radio.

0:15:20.520 --> 0:15:24.080
<v Speaker 1>You're listening to the Bloomberg Business Week Podcast. Catch us

0:15:24.120 --> 0:15:27.480
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

0:15:27.520 --> 0:15:31.560
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business app,

0:15:31.840 --> 0:15:33.520
<v Speaker 1>or watch us live on YouTube.

0:15:34.480 --> 0:15:38.640
<v Speaker 2>Some big news and financial services we talked about Apple

0:15:38.760 --> 0:15:41.240
<v Speaker 2>and Goldman Sachs credit card partnership might be coming to

0:15:41.240 --> 0:15:44.760
<v Speaker 2>an end. Apple recently sending a term sheet to the

0:15:44.760 --> 0:15:47.320
<v Speaker 2>financial giant that would be a first step towards severing

0:15:47.360 --> 0:15:49.960
<v Speaker 2>the contract. This is going to a person familiar with

0:15:50.000 --> 0:15:53.360
<v Speaker 2>the matter. Apple, you know this right among those, But

0:15:53.440 --> 0:15:55.320
<v Speaker 2>this is one of the big players looking to disrupt

0:15:55.360 --> 0:15:59.200
<v Speaker 2>financial services by offering its own high yield savings account product,

0:15:59.200 --> 0:16:02.800
<v Speaker 2>financing a credit card, Apple cash, and more. Yep, they

0:16:02.840 --> 0:16:05.120
<v Speaker 2>know fintech disruption. There's a lot out there.

0:16:05.240 --> 0:16:05.440
<v Speaker 8>Yeah.

0:16:05.440 --> 0:16:07.720
<v Speaker 4>Well, someone else who's looking at disrupt financial services is

0:16:07.800 --> 0:16:11.280
<v Speaker 4>Chris Britt, founder and CEO of the privately held fintech Chime.

0:16:11.720 --> 0:16:14.880
<v Speaker 4>Chime offers consumers checking accounts with no monthly fees. They've

0:16:14.880 --> 0:16:17.640
<v Speaker 4>got savings accounts, products such as secured credit card that

0:16:17.640 --> 0:16:20.280
<v Speaker 4>helps users build credit and more. Chime says it has

0:16:20.360 --> 0:16:23.520
<v Speaker 4>quote millions of members and back in twenty twenty one, Carol,

0:16:23.520 --> 0:16:26.280
<v Speaker 4>when Chime last raised money, it was valued at twenty

0:16:26.400 --> 0:16:27.400
<v Speaker 4>five billion dollars.

0:16:27.400 --> 0:16:29.520
<v Speaker 2>Well, Chris joins us on Zoom from San Francisco. The

0:16:29.560 --> 0:16:32.720
<v Speaker 2>company officially to launching the Chime scholars Foundation, which we

0:16:32.720 --> 0:16:35.320
<v Speaker 2>will get to in a moment. Chris, great to have

0:16:35.400 --> 0:16:38.760
<v Speaker 2>you here with Tim and myself. Hope you're well. Tell

0:16:38.840 --> 0:16:40.640
<v Speaker 2>us a little bit about the environment for your business,

0:16:40.680 --> 0:16:43.120
<v Speaker 2>because it sounds like you guys have a very front

0:16:43.160 --> 0:16:45.080
<v Speaker 2>row seat if you will, to what's going on with

0:16:45.120 --> 0:16:46.120
<v Speaker 2>the consumer right now.

0:16:46.360 --> 0:16:48.240
<v Speaker 9>Yeah, sure, thanks for having me in the thrill to

0:16:48.360 --> 0:16:52.040
<v Speaker 9>announce the foundation. But in terms of the consumer trends

0:16:52.080 --> 0:16:54.800
<v Speaker 9>that we're seeing, Yeah, you know, we serve millions of consumers,

0:16:54.840 --> 0:16:56.120
<v Speaker 9>and I think the.

0:16:57.800 --> 0:16:59.000
<v Speaker 7>Relationship that we have with.

0:16:58.960 --> 0:17:01.320
<v Speaker 9>Our members is is that they use Chime as their

0:17:01.320 --> 0:17:05.239
<v Speaker 9>primary bank account and primary way that they do their

0:17:05.320 --> 0:17:08.159
<v Speaker 9>day to day spending. So we actually do, you know,

0:17:08.200 --> 0:17:09.719
<v Speaker 9>see a lot of we do have a front row

0:17:09.760 --> 0:17:14.480
<v Speaker 9>seat to transaction activity balances. You know, I'd say we're

0:17:14.520 --> 0:17:17.480
<v Speaker 9>starting to see a little bit of a weakening among

0:17:17.520 --> 0:17:22.119
<v Speaker 9>the consumer that we see. You know, we've seen balances

0:17:22.160 --> 0:17:25.000
<v Speaker 9>declined slightly, probably down about five percent year over year,

0:17:25.359 --> 0:17:28.240
<v Speaker 9>but at the same time, we're still seeing spending that's

0:17:28.280 --> 0:17:29.600
<v Speaker 9>been really solid.

0:17:29.640 --> 0:17:33.400
<v Speaker 7>It's up you know, six seven percent year over year.

0:17:33.640 --> 0:17:36.439
<v Speaker 9>And again, you know, our members mostly use Chime for

0:17:36.480 --> 0:17:40.920
<v Speaker 9>their everyday sort of non discretionary purchases, so in many ways,

0:17:40.920 --> 0:17:43.640
<v Speaker 9>we're insulated from you know, you know, ups and downs

0:17:43.640 --> 0:17:46.320
<v Speaker 9>of the economy because people use our cards for their

0:17:46.320 --> 0:17:50.840
<v Speaker 9>everyday you know, grocery transactions and daily habits that you know,

0:17:50.920 --> 0:17:52.800
<v Speaker 9>really help you know, fuel our business.

0:17:52.920 --> 0:17:56.200
<v Speaker 4>Chris, are you seeing their spending patterns change, like what

0:17:56.240 --> 0:17:59.439
<v Speaker 4>they're actually spending money on this year versus what they

0:17:59.440 --> 0:18:02.360
<v Speaker 4>were spending money on in twenty twenty twenty twenty one

0:18:02.560 --> 0:18:05.080
<v Speaker 4>in twenty twenty two. Has that mix changed.

0:18:05.200 --> 0:18:06.080
<v Speaker 7>Oh for sure.

0:18:06.240 --> 0:18:09.280
<v Speaker 9>I mean we're seeing more and more just a normalization

0:18:09.560 --> 0:18:12.679
<v Speaker 9>of the economy and where spend is happening. So you're

0:18:12.680 --> 0:18:15.840
<v Speaker 9>seeing things like ride share at uber and Lyft is

0:18:15.920 --> 0:18:19.520
<v Speaker 9>up pretty, you know, pretty significantly year over year. You're

0:18:19.520 --> 0:18:23.920
<v Speaker 9>seeing more spending for you know, concerts and restaurants and

0:18:24.160 --> 0:18:28.040
<v Speaker 9>and and those sorts of activities, and I you know,

0:18:28.160 --> 0:18:31.000
<v Speaker 9>it's it's a well needed, you know, sort of normalization

0:18:31.320 --> 0:18:35.520
<v Speaker 9>of you know, just getting back to post post COVID

0:18:35.560 --> 0:18:38.040
<v Speaker 9>transaction activity and that's been really healthy, you know. At

0:18:38.040 --> 0:18:40.840
<v Speaker 9>the same time, you know, we still see unemployment rates

0:18:40.880 --> 0:18:44.480
<v Speaker 9>that are really really low. So and you know, we

0:18:44.520 --> 0:18:46.639
<v Speaker 9>serve consumers that make up to about one hundred thousand

0:18:46.640 --> 0:18:48.800
<v Speaker 9>dollars is just generally the sweet spot.

0:18:48.560 --> 0:18:49.080
<v Speaker 7>That we serve.

0:18:49.320 --> 0:18:52.920
<v Speaker 9>And those consumers can generally get jobs and they sign

0:18:53.000 --> 0:18:55.960
<v Speaker 9>up for Chime accounts, they get direct deposit, and they

0:18:56.040 --> 0:18:57.560
<v Speaker 9>use us for everyday transaction.

0:18:57.720 --> 0:19:00.840
<v Speaker 7>So you know, I wouldn't say our business is countercyclical.

0:19:00.920 --> 0:19:03.719
<v Speaker 9>But it's very resilient to you know, be able to

0:19:03.760 --> 0:19:05.840
<v Speaker 9>withstand you know, ups and downs in the economy.

0:19:05.960 --> 0:19:08.720
<v Speaker 4>Chris, are you because people use this for direct reposit

0:19:09.000 --> 0:19:14.800
<v Speaker 4>for their salaries, for their paychecks, are you seeing are

0:19:14.840 --> 0:19:17.840
<v Speaker 4>you seeing people lose jobs? Are you seeing them jump

0:19:17.840 --> 0:19:21.440
<v Speaker 4>around more, jump around less? What can what can your

0:19:21.520 --> 0:19:25.560
<v Speaker 4>data tell us about job hopping and the strength of

0:19:25.880 --> 0:19:27.720
<v Speaker 4>the economy for those chime users?

0:19:28.280 --> 0:19:32.119
<v Speaker 9>Well, look as you as you move down the income spectrum,

0:19:32.400 --> 0:19:36.880
<v Speaker 9>there certainly is more turnover and more change in how

0:19:36.920 --> 0:19:40.240
<v Speaker 9>and where people work and receive direct deposits. So we

0:19:40.320 --> 0:19:44.399
<v Speaker 9>naturally we always see a little bit more turnover. You know,

0:19:44.520 --> 0:19:47.280
<v Speaker 9>then you might if if the consumers that you served

0:19:47.280 --> 0:19:49.520
<v Speaker 9>made hundreds of thousands of dollars a year a year,

0:19:51.400 --> 0:19:53.920
<v Speaker 9>But like I said, it's still very healthy people. Can

0:19:54.080 --> 0:19:56.679
<v Speaker 9>you know, there's jobs out there for people, they're readily

0:19:56.720 --> 0:20:00.159
<v Speaker 9>available and and a lot of people have you know,

0:20:00.200 --> 0:20:05.560
<v Speaker 9>multiple sources of income. That trend hasn't that's been pretty consistent.

0:20:05.600 --> 0:20:07.560
<v Speaker 9>I would say, you know, where people might have a

0:20:07.600 --> 0:20:10.439
<v Speaker 9>little bit of gig gig work for a side hustle,

0:20:10.480 --> 0:20:12.880
<v Speaker 9>but still you know, the primary wages you know come

0:20:12.880 --> 0:20:17.960
<v Speaker 9>from a corporation or you know office job that they have.

0:20:19.400 --> 0:20:21.280
<v Speaker 7>You know, people are particularly.

0:20:20.920 --> 0:20:23.760
<v Speaker 9>In our in our portfolio of members that we serve,

0:20:23.840 --> 0:20:31.760
<v Speaker 9>they're just amazing, amazing people that are resilient and you know,

0:20:32.520 --> 0:20:35.080
<v Speaker 9>can can go out and hustle and and you know,

0:20:35.119 --> 0:20:37.439
<v Speaker 9>get the work and get the job that they that

0:20:37.480 --> 0:20:40.840
<v Speaker 9>they need to help their families and move their financial

0:20:40.880 --> 0:20:41.399
<v Speaker 9>lives forward.

0:20:41.480 --> 0:20:43.520
<v Speaker 2>Hey, Chris, for those who might not be familiar though,

0:20:43.520 --> 0:20:45.439
<v Speaker 2>with time, just remind us how it all kind of

0:20:45.480 --> 0:20:47.800
<v Speaker 2>works and how what is the business of time and

0:20:47.800 --> 0:20:48.919
<v Speaker 2>how you guys make money.

0:20:49.359 --> 0:20:53.639
<v Speaker 9>So Chime exists to unite everyday people to help unlock

0:20:53.680 --> 0:20:57.199
<v Speaker 9>their financial progress. And we do that by starting with

0:20:57.320 --> 0:21:00.480
<v Speaker 9>offering a core checking account, a deposit account that you know,

0:21:00.560 --> 0:21:04.240
<v Speaker 9>China is not a bank. We partner with primarily two

0:21:04.560 --> 0:21:07.720
<v Speaker 9>fd I C insured banks that hold the deposits. What

0:21:07.720 --> 0:21:11.399
<v Speaker 9>we're really good at is creating you know, really easy

0:21:11.440 --> 0:21:15.960
<v Speaker 9>to use, intuitive, low fee services and a tech you know,

0:21:16.080 --> 0:21:18.639
<v Speaker 9>end to end tech technology stack and and sort of

0:21:18.680 --> 0:21:22.840
<v Speaker 9>operate all aspects of the consumer interaction, primarily through an app.

0:21:22.920 --> 0:21:25.280
<v Speaker 9>So we don't you know, have the cost burden of

0:21:25.400 --> 0:21:27.960
<v Speaker 9>a heavy you know, sort of branch infrastructure we're able

0:21:28.000 --> 0:21:31.399
<v Speaker 9>to operate at a very low cost structure. And then

0:21:31.440 --> 0:21:34.160
<v Speaker 9>what we do is we deliver to these to these

0:21:34.200 --> 0:21:37.920
<v Speaker 9>members that we serve fee free checking accounts, so there's

0:21:37.960 --> 0:21:40.159
<v Speaker 9>no there's no fee associated with you know, having the

0:21:40.200 --> 0:21:43.239
<v Speaker 9>core underlying depositive account. We give them access to their

0:21:43.280 --> 0:21:45.800
<v Speaker 9>paycheck a few days early. We give them free overdraft

0:21:45.840 --> 0:21:49.359
<v Speaker 9>services and other services to help them with liquidity, and

0:21:49.400 --> 0:21:52.000
<v Speaker 9>we also help them with credit building. So that combination

0:21:52.080 --> 0:21:54.520
<v Speaker 9>of services has really resonated with millions of people.

0:21:54.400 --> 0:21:56.720
<v Speaker 2>That rely on But you make money by getting a

0:21:56.760 --> 0:21:59.240
<v Speaker 2>fee on what every transaction that they do off that account.

0:21:59.280 --> 0:21:59.800
<v Speaker 2>Is that correct?

0:22:00.000 --> 0:22:01.600
<v Speaker 9>You know, we have a few sources of income, but

0:22:01.680 --> 0:22:03.920
<v Speaker 9>that is a very large part of our of our

0:22:03.960 --> 0:22:07.480
<v Speaker 9>revenue is the interchange that is earned when consumers use

0:22:07.680 --> 0:22:10.720
<v Speaker 9>their Chime cards for their everyday purchases. And what we

0:22:10.840 --> 0:22:13.479
<v Speaker 9>like about that model is that it's very aligned with

0:22:13.520 --> 0:22:16.840
<v Speaker 9>the consumer. Right, we only monetize when they're engaged with

0:22:16.920 --> 0:22:19.640
<v Speaker 9>us and using the card for everyday transactions. We've been

0:22:19.720 --> 0:22:22.439
<v Speaker 9>very careful careful to design the business to not profit

0:22:22.480 --> 0:22:25.800
<v Speaker 9>from their misfortune, which is often times the way, you know,

0:22:26.000 --> 0:22:29.200
<v Speaker 9>larger institutions make money off of this segment. So yes,

0:22:29.240 --> 0:22:32.120
<v Speaker 9>we earn money off interchange, and it's really allowed us

0:22:32.119 --> 0:22:35.000
<v Speaker 9>to unlock free banking for millions of people who otherwise

0:22:35.000 --> 0:22:38.440
<v Speaker 9>we'll be paying huge amounts of monthly freeze draft fees,

0:22:38.520 --> 0:22:38.960
<v Speaker 9>you name it.

0:22:39.119 --> 0:22:41.960
<v Speaker 4>Let's talk about interchange fees. The FED is proposing lower

0:22:42.000 --> 0:22:46.000
<v Speaker 4>caps on those interchange fees. This is your business. How

0:22:46.040 --> 0:22:48.400
<v Speaker 4>concerned are you about this? Does that mean that you'll

0:22:48.400 --> 0:22:51.520
<v Speaker 4>make less money if the FED does indeed go through

0:22:51.600 --> 0:22:52.359
<v Speaker 4>with that proposal.

0:22:52.800 --> 0:22:56.800
<v Speaker 9>Of course, well aware of the conversations happening in Washington

0:22:56.840 --> 0:23:00.760
<v Speaker 9>around interchange. You know, none of the proposals being contemplated

0:23:00.760 --> 0:23:04.439
<v Speaker 9>would have any direct impact on Chime or the banks

0:23:04.440 --> 0:23:08.280
<v Speaker 9>that we that we partner with, so you know, we're

0:23:08.320 --> 0:23:11.840
<v Speaker 9>monitoring it. It's sort of an age old discussion and debate.

0:23:12.920 --> 0:23:14.720
<v Speaker 9>But at the end of the day, you know, interchange

0:23:14.720 --> 0:23:18.760
<v Speaker 9>has been a huge positive for millions of people that

0:23:18.800 --> 0:23:23.359
<v Speaker 9>suffer from, you know, paying outrageous levels of overdraft.

0:23:22.880 --> 0:23:24.639
<v Speaker 7>Fees and monthly fees.

0:23:24.720 --> 0:23:28.800
<v Speaker 9>And you know, like I said, that this interchange based

0:23:28.800 --> 0:23:33.359
<v Speaker 9>business model has really been tremendously helpful for us to

0:23:33.359 --> 0:23:35.280
<v Speaker 9>be able to disrupt this category.

0:23:35.320 --> 0:23:38.120
<v Speaker 7>Look at look at the changes that have happened in overdraft.

0:23:38.280 --> 0:23:41.000
<v Speaker 4>That's exactly where That's exactly where I wanted to go, Chris,

0:23:41.680 --> 0:23:44.000
<v Speaker 4>because you guys were early to do to do this.

0:23:44.560 --> 0:23:47.840
<v Speaker 4>You know, so many banks now though offer free online banking,

0:23:48.080 --> 0:23:52.240
<v Speaker 4>no ATM fees, early direct deposits, no overdraft fees, something

0:23:52.280 --> 0:23:54.240
<v Speaker 4>that you guys have been doing for years. How do

0:23:54.320 --> 0:23:57.360
<v Speaker 4>you differentiate from those traditional banks that are now offering

0:23:57.600 --> 0:23:58.840
<v Speaker 4>those services that you offer.

0:23:59.480 --> 0:24:01.919
<v Speaker 9>Well, I think it's great that all those changes have happened.

0:24:01.920 --> 0:24:05.919
<v Speaker 9>It's awesome for our country. It's awesome for people, you know,

0:24:06.000 --> 0:24:08.560
<v Speaker 9>people in every state across across the country.

0:24:08.560 --> 0:24:09.080
<v Speaker 4>What do we do.

0:24:09.119 --> 0:24:11.960
<v Speaker 9>We have to keep innovating and push the envelope on

0:24:12.000 --> 0:24:16.400
<v Speaker 9>the next service that's actually consumer friendly and actually help

0:24:16.520 --> 0:24:19.639
<v Speaker 9>our members you know, move their financial lives ahead for

0:24:20.400 --> 0:24:24.880
<v Speaker 9>themselves and for their families. So we certainly have more

0:24:25.040 --> 0:24:30.159
<v Speaker 9>copy chat you know companies, you know, startup types. But

0:24:30.240 --> 0:24:33.640
<v Speaker 9>also it's in many ways it's it's flattering that these

0:24:33.680 --> 0:24:37.840
<v Speaker 9>big institutions now do advertising on getting paid early and

0:24:37.840 --> 0:24:41.280
<v Speaker 9>and free overdraft. Note like I would say the overdrafts

0:24:41.320 --> 0:24:46.440
<v Speaker 9>are the structure are friendlier, but you know there's still

0:24:46.800 --> 0:24:49.800
<v Speaker 9>you know some gotchas, you know you, they may give

0:24:49.800 --> 0:24:52.840
<v Speaker 9>you a little bit of extra grace period, but a

0:24:52.840 --> 0:24:55.879
<v Speaker 9>lot of these institutions still aren't shy about being pretty

0:24:55.880 --> 0:24:57.920
<v Speaker 9>aggressive on the on the fee schedule.

0:24:57.960 --> 0:25:01.000
<v Speaker 2>Hey, Chris, just a few rapid business questions to wrap

0:25:01.080 --> 0:25:03.720
<v Speaker 2>up the business part of our interview in three and

0:25:03.800 --> 0:25:05.639
<v Speaker 2>sixty seconds. I want to ask you because we want

0:25:05.680 --> 0:25:06.879
<v Speaker 2>to get to your foundation. We want to talk a

0:25:06.880 --> 0:25:09.000
<v Speaker 2>little bit about your backstory. First of all, are you

0:25:09.040 --> 0:25:09.879
<v Speaker 2>guys profitable?

0:25:10.400 --> 0:25:15.919
<v Speaker 9>We have very attractive, highly profitable unit economics. We are

0:25:15.960 --> 0:25:19.440
<v Speaker 9>not yet profitable, but that's a decision we've made.

0:25:21.440 --> 0:25:22.959
<v Speaker 7>As a as a private company.

0:25:23.119 --> 0:25:25.880
<v Speaker 2>Okay, will you be soon or that's not a goal,

0:25:25.960 --> 0:25:26.720
<v Speaker 2>that's a part of it.

0:25:27.320 --> 0:25:30.200
<v Speaker 9>We're not optimizing for profitabilit right now. We may actually

0:25:30.200 --> 0:25:33.200
<v Speaker 9>be profitable in Q one, but it's not okay, it's

0:25:33.200 --> 0:25:34.960
<v Speaker 9>not a stated goal. You know, we raise a large

0:25:34.960 --> 0:25:37.960
<v Speaker 9>a round of financing in twenty one, so you know,

0:25:38.080 --> 0:25:41.080
<v Speaker 9>we don't need to raise money again. But you know,

0:25:41.119 --> 0:25:44.240
<v Speaker 9>we're feeling like there's an opportunity right now to continue

0:25:44.280 --> 0:25:46.879
<v Speaker 9>to pursue our vision, which is to you know, be

0:25:46.960 --> 0:25:50.560
<v Speaker 9>the number one market share company in terms of primary

0:25:50.560 --> 0:25:53.600
<v Speaker 9>account relationships among consumers that make up to one hundred

0:25:53.640 --> 0:25:56.160
<v Speaker 9>thousand dollars a year, and I think that's within reach

0:25:56.200 --> 0:25:57.119
<v Speaker 9>for us over the next few.

0:25:57.000 --> 0:25:58.720
<v Speaker 2>Years, which tells you a lot about the folks that

0:25:58.760 --> 0:26:01.199
<v Speaker 2>you are reaching out to and help. Growth in users

0:26:01.240 --> 0:26:03.159
<v Speaker 2>and how sticky if somebody is on the platform, do

0:26:03.200 --> 0:26:03.880
<v Speaker 2>they stay with you?

0:26:05.640 --> 0:26:07.919
<v Speaker 9>Oh yeah, I think that's if you were to, you know,

0:26:07.960 --> 0:26:12.159
<v Speaker 9>in a nutshell describe what different differentiates Chime relative to

0:26:12.240 --> 0:26:16.960
<v Speaker 9>other consumer fintech companies is just that it's the engagement.

0:26:16.960 --> 0:26:21.080
<v Speaker 9>It's the primary account relationship that we enjoy with with

0:26:21.200 --> 0:26:24.640
<v Speaker 9>millions of consumers. So the majority of people that that

0:26:25.240 --> 0:26:28.199
<v Speaker 9>bank through the Chime app are using us as their

0:26:28.240 --> 0:26:29.399
<v Speaker 9>primary every day.

0:26:30.840 --> 0:26:33.639
<v Speaker 7>You know, transaction relationship and sort of way to manage

0:26:33.680 --> 0:26:34.040
<v Speaker 7>their money.

0:26:34.119 --> 0:26:39.240
<v Speaker 9>So yeah, it results in very high engagement, lots of

0:26:39.280 --> 0:26:43.800
<v Speaker 9>transaction volume, and you know, for the business, extremely high

0:26:43.800 --> 0:26:48.159
<v Speaker 9>our poo relationships with with our members, but in a

0:26:48.160 --> 0:26:49.320
<v Speaker 9>way that's very aligned with.

0:26:49.280 --> 0:26:51.280
<v Speaker 2>That, all right, and growth in users. Can you give

0:26:51.320 --> 0:26:53.320
<v Speaker 2>us any kind of like year to year overgrowth.

0:26:54.119 --> 0:26:55.680
<v Speaker 9>Oh yeah, I mean, you know, we're growing at a

0:26:55.760 --> 0:27:00.000
<v Speaker 9>rate of you know, next year will grow well above

0:27:00.040 --> 0:27:03.120
<v Speaker 9>of thirty percent. So I think in an environment where

0:27:03.119 --> 0:27:06.159
<v Speaker 9>a lot of companies are you know, m a US

0:27:06.280 --> 0:27:09.080
<v Speaker 9>or declining or flatlining a bit. You know, we are

0:27:09.600 --> 0:27:11.760
<v Speaker 9>a real bright spot in that we're you know, growing

0:27:11.800 --> 0:27:13.160
<v Speaker 9>at a at a nice clip right now.

0:27:13.200 --> 0:27:15.439
<v Speaker 2>And just quickly, since you just did another funding round,

0:27:15.920 --> 0:27:17.879
<v Speaker 2>any plans to go public anytime soon? I know this

0:27:17.920 --> 0:27:19.399
<v Speaker 2>has been asked certainly in the past.

0:27:20.400 --> 0:27:23.040
<v Speaker 7>Well, we did a funding around in twenty twenty one.

0:27:23.119 --> 0:27:24.440
<v Speaker 7>That's been it's been a few years.

0:27:24.480 --> 0:27:30.040
<v Speaker 9>But yeah, yeah, but look, we intend to be an independent,

0:27:30.200 --> 0:27:33.080
<v Speaker 9>large public company. We've certainly you know, we've raised a

0:27:33.080 --> 0:27:35.119
<v Speaker 9>lot of money and so we uh, you know, we

0:27:35.160 --> 0:27:37.240
<v Speaker 9>want to make sure that we can do that for

0:27:37.240 --> 0:27:40.960
<v Speaker 9>for our amazing investors and also for all of all

0:27:40.960 --> 0:27:43.240
<v Speaker 9>the chimers that work here to support our members every day.

0:27:43.280 --> 0:27:46.480
<v Speaker 9>So it's not something that we have planned on in

0:27:46.520 --> 0:27:49.879
<v Speaker 9>the short term, but we're certainly about as IP or

0:27:50.040 --> 0:27:52.920
<v Speaker 9>ip already as as you know a company could be,

0:27:52.960 --> 0:27:55.320
<v Speaker 9>and were certainly of the scale to be able to

0:27:55.320 --> 0:27:58.160
<v Speaker 9>to be a you know, a nice public company. I think,

0:27:58.200 --> 0:28:00.400
<v Speaker 9>you know, we're going to wait and see how the

0:28:00.400 --> 0:28:02.880
<v Speaker 9>the economy plays out and the stock market plays out

0:28:02.920 --> 0:28:05.040
<v Speaker 9>over the course of you know, the first half of

0:28:05.080 --> 0:28:07.119
<v Speaker 9>next year and figure out planes from there.

0:28:07.440 --> 0:28:09.800
<v Speaker 4>Hey, Chris, I want to talk about the big news

0:28:09.800 --> 0:28:12.760
<v Speaker 4>this week coming from Chime, the company announcing the Chime

0:28:12.880 --> 0:28:15.640
<v Speaker 4>Scholars Foundation. I actually, you know, we've talked many times

0:28:15.680 --> 0:28:18.520
<v Speaker 4>in the past, I didn't know your backstory. Give us just,

0:28:18.640 --> 0:28:22.080
<v Speaker 4>you know, quick thirty seconds on your backstory and how

0:28:22.119 --> 0:28:24.760
<v Speaker 4>that got you to launch a company like Chime, and

0:28:24.760 --> 0:28:25.760
<v Speaker 4>then we'll get into the foundation.

0:28:26.280 --> 0:28:27.840
<v Speaker 7>Yeah, you asked about public offerings.

0:28:27.840 --> 0:28:31.000
<v Speaker 9>Well, this today is the public offering of Chimes Scholars Foundation.

0:28:31.200 --> 0:28:35.639
<v Speaker 9>I'm so thrilled to announce it, and I appreciate you

0:28:35.680 --> 0:28:38.120
<v Speaker 9>asking about my backstory. I actually wrote a little blog

0:28:38.160 --> 0:28:41.280
<v Speaker 9>post about it too on the Chime website. But man,

0:28:41.320 --> 0:28:45.640
<v Speaker 9>I was so lucky growing up. I grew up in

0:28:45.680 --> 0:28:48.000
<v Speaker 9>Mount Vernon, New York, which is a sort of working

0:28:48.000 --> 0:28:52.960
<v Speaker 9>class you know town, lived in an apartment building and

0:28:53.160 --> 0:28:54.160
<v Speaker 9>my parents got divorced.

0:28:54.200 --> 0:28:55.680
<v Speaker 7>My mom had to go to work and my dad

0:28:55.720 --> 0:28:56.720
<v Speaker 7>wasn't around all the time.

0:28:57.360 --> 0:29:00.000
<v Speaker 9>And by the grace of God, I had a neighbor downstairs.

0:29:00.280 --> 0:29:02.760
<v Speaker 7>His name was Joe, and Joe used to look out

0:29:02.800 --> 0:29:03.000
<v Speaker 7>for me.

0:29:03.120 --> 0:29:06.160
<v Speaker 9>He made sure that I got to practice, did my homework,

0:29:06.320 --> 0:29:09.680
<v Speaker 9>had some dinner, and we had so much fun. He

0:29:09.680 --> 0:29:12.840
<v Speaker 9>became like a father figure, a grandfather, and really my

0:29:12.920 --> 0:29:13.440
<v Speaker 9>best friend.

0:29:13.480 --> 0:29:16.000
<v Speaker 7>And and why that's relevant to today's news is.

0:29:15.920 --> 0:29:20.160
<v Speaker 9>That, you know, my mom, when the schools got pretty

0:29:20.160 --> 0:29:21.920
<v Speaker 9>tough in my town, my mom decided to try to

0:29:21.960 --> 0:29:23.760
<v Speaker 9>apply to a private school when I got in, but

0:29:23.800 --> 0:29:26.400
<v Speaker 9>it was really difficult to pay for it, and Joe

0:29:27.680 --> 0:29:30.360
<v Speaker 9>agreed to I mean, I had a scholarship, but still

0:29:30.360 --> 0:29:31.800
<v Speaker 9>it was tough, and Joe.

0:29:31.600 --> 0:29:32.520
<v Speaker 7>Agreed to pay for it.

0:29:32.760 --> 0:29:35.600
<v Speaker 9>And then later in life, when I got into college,

0:29:35.600 --> 0:29:39.080
<v Speaker 9>you know, neither of my parents had graduated from college,

0:29:39.480 --> 0:29:43.640
<v Speaker 9>and I got into a great college, Tulane University. I

0:29:43.680 --> 0:29:45.720
<v Speaker 9>got a scholarship there too, but again it was tough

0:29:45.800 --> 0:29:50.640
<v Speaker 9>to make it all work, and Joe agreed to pay

0:29:50.680 --> 0:29:53.040
<v Speaker 9>for you know, the remaining balance for me and I

0:29:53.160 --> 0:29:58.680
<v Speaker 9>just you know that story, which probably sounds incredibly weird

0:29:59.640 --> 0:30:03.360
<v Speaker 9>or lucky, it really was. And I think when I

0:30:03.360 --> 0:30:07.680
<v Speaker 9>think about very Capua, Yeah, I mean, look, I think

0:30:07.680 --> 0:30:09.960
<v Speaker 9>when I in ways that Chime could give back in

0:30:10.000 --> 0:30:12.080
<v Speaker 9>some way. You know, I talked about our mission around

0:30:12.240 --> 0:30:18.560
<v Speaker 9>unlocking financial progress. Higher education is the most powerful engine

0:30:18.600 --> 0:30:24.360
<v Speaker 9>to allow for economic mobility. So it's very much brand

0:30:24.400 --> 0:30:26.200
<v Speaker 9>aligned for us. Is what can we do to help

0:30:26.240 --> 0:30:30.240
<v Speaker 9>people gain more access to education. Obviously, there's you know,

0:30:30.320 --> 0:30:32.720
<v Speaker 9>lots of colleges and community colleges and different ways to

0:30:32.720 --> 0:30:35.960
<v Speaker 9>get you know, post secondary education. But too often people

0:30:35.960 --> 0:30:38.840
<v Speaker 9>are you know, saddled with tremendous amounts of debt and

0:30:38.880 --> 0:30:43.800
<v Speaker 9>they start out life like really difficult starting place because

0:30:43.920 --> 0:30:45.680
<v Speaker 9>you know, they may be sort of feel forced to

0:30:45.680 --> 0:30:47.800
<v Speaker 9>go to a four year college, they've got a ton

0:30:47.840 --> 0:30:49.920
<v Speaker 9>of debt, and the first you know, at of their

0:30:49.960 --> 0:30:52.800
<v Speaker 9>professional lives are very difficult. So that's what we've tried

0:30:52.840 --> 0:30:56.320
<v Speaker 9>to solve for with this nonprofit that we've started at

0:30:56.400 --> 0:30:59.320
<v Speaker 9>Chime scholars Foundation. I think, you know, we're thrilled to

0:30:59.400 --> 0:31:03.920
<v Speaker 9>announce it today. You know, we've already been in pilot

0:31:04.040 --> 0:31:07.040
<v Speaker 9>for about a year. We've offered scholarships to over three

0:31:07.120 --> 0:31:10.120
<v Speaker 9>hundred students. And one of the things that's really unique

0:31:10.160 --> 0:31:12.200
<v Speaker 9>is that it's not just for four year university, it's

0:31:12.200 --> 0:31:16.760
<v Speaker 9>also for community colleges, it's for vocational training, and you know,

0:31:16.760 --> 0:31:19.479
<v Speaker 9>we're really optimizing for people that have the grit and

0:31:19.560 --> 0:31:22.200
<v Speaker 9>the grind and people that we feel a high degree

0:31:22.200 --> 0:31:24.320
<v Speaker 9>of confidence are going to see it through and get

0:31:24.320 --> 0:31:27.920
<v Speaker 9>their degrees and move their financial lives for themselves and

0:31:27.960 --> 0:31:30.960
<v Speaker 9>their family forward. And I think maybe you know, in

0:31:30.960 --> 0:31:33.840
<v Speaker 9>addition to announcing the three hundred students, you know, the

0:31:33.880 --> 0:31:36.320
<v Speaker 9>other announcement that I just wanted to highlight is Chime

0:31:36.360 --> 0:31:39.680
<v Speaker 9>and our board of directors and investors have committed to

0:31:39.720 --> 0:31:42.640
<v Speaker 9>allocate one percent of the equity of our company into

0:31:42.680 --> 0:31:45.480
<v Speaker 9>this foundation to ensure that we can fund it for

0:31:45.520 --> 0:31:46.200
<v Speaker 9>many years to come.

0:31:46.360 --> 0:31:48.360
<v Speaker 2>Well, and I love it as you write, as we

0:31:48.360 --> 0:31:51.320
<v Speaker 2>look at this release, you know, it's like everyday kids

0:31:51.360 --> 0:31:54.320
<v Speaker 2>like you who have responsibilities at home, work hard, hustle,

0:31:54.400 --> 0:31:56.760
<v Speaker 2>yearn for something more. It's not necessarily everybody who at

0:31:56.800 --> 0:31:59.120
<v Speaker 2>a four point zero in terms of who you are

0:32:00.080 --> 0:32:04.200
<v Speaker 2>providing this for, are possibly offering up. Thank you so much,

0:32:04.280 --> 0:32:07.640
<v Speaker 2>Chris Brett, Happy holidays, have a good holiday season, Founder

0:32:07.720 --> 0:32:09.320
<v Speaker 2>and chief executive officer of Chime.

0:32:09.880 --> 0:32:14.440
<v Speaker 1>Right here on Bloomberg, you're listening to the Bloomberg Business

0:32:14.440 --> 0:32:18.040
<v Speaker 1>Week Podcast. Catch us live weekday afternoons from three to

0:32:18.120 --> 0:32:22.520
<v Speaker 1>six Easter on Bloomberg Radio, the Bloomberg Business App, and YouTube.

0:32:22.600 --> 0:32:25.479
<v Speaker 1>You can also listen live on Amazon Alexa from our

0:32:25.480 --> 0:32:29.560
<v Speaker 1>flagship New York station, Just Say Alexa Play Bloomberg eleven

0:32:29.680 --> 0:32:31.400
<v Speaker 1>thirty Hi.

0:32:31.440 --> 0:32:33.360
<v Speaker 2>Every now and then a story hits so hard it

0:32:33.400 --> 0:32:35.760
<v Speaker 2>gives you the chills, and this is certainly one of them.

0:32:36.200 --> 0:32:39.160
<v Speaker 2>It's about deep fake pornography images that have been digitally

0:32:39.240 --> 0:32:43.200
<v Speaker 2>manipulated to depict an individual doing something they did not like,

0:32:43.280 --> 0:32:45.840
<v Speaker 2>in this case, posing naked, and about a group of

0:32:45.880 --> 0:32:48.760
<v Speaker 2>young women in a New York City suburb horrified to

0:32:48.840 --> 0:32:52.520
<v Speaker 2>learn that their photographs had been manipulated and posted online,

0:32:52.640 --> 0:32:56.000
<v Speaker 2>and they ultimately took matters into their own hands.

0:32:56.280 --> 0:32:58.680
<v Speaker 4>It's the cover of the new issue of Bloomberg BusinessWeek.

0:32:58.720 --> 0:33:00.680
<v Speaker 4>You can read the story now on the Blue Terminal

0:33:00.680 --> 0:33:03.479
<v Speaker 4>and at bloomberg dot com slash BusinessWeek. The story by

0:33:03.480 --> 0:33:07.080
<v Speaker 4>Bloomberg News investigative reporter Olivia Carville and a Bloomberg News

0:33:07.120 --> 0:33:10.960
<v Speaker 4>cybersecurity reporter Margie Murphy, both of whom join us now.

0:33:11.160 --> 0:33:14.360
<v Speaker 4>Olivia here in our Bloomberg Interactive Broker studio. Margie joins

0:33:14.440 --> 0:33:17.760
<v Speaker 4>us from our San Francisco bureau. Margie, excuse me. Also,

0:33:17.800 --> 0:33:20.320
<v Speaker 4>here's the editor of Bloomberg Business Week, Joe Weber here

0:33:20.560 --> 0:33:24.240
<v Speaker 4>in our Bloomberg Interactive Broker Studio. Wow, Joel, how did

0:33:24.240 --> 0:33:27.080
<v Speaker 4>this story get on your radar? Get on their radar?

0:33:27.360 --> 0:33:30.120
<v Speaker 10>Olivia and Margy pitched it, and from the moment they

0:33:30.720 --> 0:33:33.640
<v Speaker 10>brought the idea to us, we were mesmerized and then

0:33:34.240 --> 0:33:37.720
<v Speaker 10>more honestly horrified, and we felt like it was a

0:33:37.760 --> 0:33:39.760
<v Speaker 10>story that we had to do, and we needed to

0:33:39.800 --> 0:33:41.680
<v Speaker 10>do it on the cover to make sure that the

0:33:41.720 --> 0:33:45.440
<v Speaker 10>world found out about it, because it is a perhaps

0:33:45.640 --> 0:33:47.320
<v Speaker 10>frightening sneak peek at the.

0:33:47.280 --> 0:33:49.040
<v Speaker 4>Future and the lack of.

0:33:51.800 --> 0:33:57.640
<v Speaker 10>Real common sense and laws about where generative AI might

0:33:57.760 --> 0:34:00.760
<v Speaker 10>possibly take us. And the beginning of the story is

0:34:00.800 --> 0:34:04.440
<v Speaker 10>like your worst nightmare, and Olivia, why don't you take

0:34:04.520 --> 0:34:04.800
<v Speaker 10>us there?

0:34:04.960 --> 0:34:07.280
<v Speaker 2>Because it's ultimately where this sort's about Cecilia.

0:34:08.239 --> 0:34:10.960
<v Speaker 11>So the story starts in Levittown, Long Island, which is

0:34:11.000 --> 0:34:13.360
<v Speaker 11>an interesting place to start. This is the birthplace of

0:34:13.520 --> 0:34:17.920
<v Speaker 11>American suburbia, the first post War US suburb, and this

0:34:18.080 --> 0:34:20.560
<v Speaker 11>group of teenage girls who had all attended the same

0:34:20.640 --> 0:34:24.080
<v Speaker 11>high school discovered that their photographs that they'd posted on

0:34:24.120 --> 0:34:28.719
<v Speaker 11>social media had been manipulated into deep fake pawn, that is,

0:34:28.840 --> 0:34:32.320
<v Speaker 11>fake pornography created using deep learning models.

0:34:32.160 --> 0:34:33.879
<v Speaker 2>Or artificial intelligence.

0:34:34.560 --> 0:34:38.040
<v Speaker 11>And Cecilia Luke, who opens the story, discovered this while

0:34:38.080 --> 0:34:40.360
<v Speaker 11>sitting in a car in a parking lot and a

0:34:40.360 --> 0:34:44.000
<v Speaker 11>Strip Mall in Levittown, and as she's looking through this

0:34:44.040 --> 0:34:46.759
<v Speaker 11>website that a friend had sent her who had also

0:34:46.800 --> 0:34:52.880
<v Speaker 11>discovered the photos, she sees images that horrified, disgusted, really

0:34:52.920 --> 0:34:59.759
<v Speaker 11>scared her. These are photos which showed her being digitally undressed,

0:35:00.400 --> 0:35:05.200
<v Speaker 11>very graphic images. Content on the sex site included people

0:35:05.239 --> 0:35:07.840
<v Speaker 11>posting about her being raped and murdered. In some of

0:35:07.880 --> 0:35:10.000
<v Speaker 11>the cases the images, she was just a child. She

0:35:10.080 --> 0:35:12.960
<v Speaker 11>was five years old. And she also saw photos of

0:35:13.640 --> 0:35:16.600
<v Speaker 11>friends of hers who attended the same school. And it

0:35:16.640 --> 0:35:18.719
<v Speaker 11>was that night New Year's Eve of twenty twenty that

0:35:19.520 --> 0:35:22.000
<v Speaker 11>news of this website and these deep fake images really

0:35:22.040 --> 0:35:24.400
<v Speaker 11>spread across the suburb in Long Island.

0:35:24.600 --> 0:35:29.080
<v Speaker 2>Not them at all. In other words, those images obviously

0:35:29.120 --> 0:35:31.799
<v Speaker 2>altered and they knew it, like they went through it,

0:35:31.800 --> 0:35:32.360
<v Speaker 2>and they're.

0:35:32.120 --> 0:35:36.160
<v Speaker 10>Like but not obvious to anyone else exactly. And that's

0:35:36.239 --> 0:35:37.680
<v Speaker 10>where the horrifying part comes in.

0:35:38.719 --> 0:35:39.799
<v Speaker 8>Go ahead, we yeah, I.

0:35:39.760 --> 0:35:43.120
<v Speaker 11>Was gonna just say that for the woman now, because

0:35:43.120 --> 0:35:44.839
<v Speaker 11>they're twenty two to twenty three. At the time, they

0:35:44.840 --> 0:35:48.080
<v Speaker 11>were eighteen or nineteen years old. And the scariest thing

0:35:48.280 --> 0:35:50.920
<v Speaker 11>was looking at these photos where they had been undressed

0:35:51.239 --> 0:35:55.239
<v Speaker 11>and realizing that they look real enough that anybody else

0:35:55.239 --> 0:35:58.000
<v Speaker 11>who sees them is going to believe it really actually

0:35:58.160 --> 0:36:02.560
<v Speaker 11>is their bodies. Celia was looking at this nude image

0:36:02.920 --> 0:36:06.839
<v Speaker 11>and knowing that the priests weren't hers, but also realizing

0:36:06.920 --> 0:36:09.560
<v Speaker 11>that most people who saw this image would think that

0:36:09.640 --> 0:36:10.040
<v Speaker 11>they were.

0:36:10.239 --> 0:36:12.960
<v Speaker 2>So Margie, let's bring you into this. An incredible story,

0:36:13.080 --> 0:36:17.160
<v Speaker 2>so not a problem. You call the police and you

0:36:17.239 --> 0:36:20.960
<v Speaker 2>say this isn't me, and it's done, and they take

0:36:21.000 --> 0:36:24.120
<v Speaker 2>it down. Right, It's that easy. I'm being sarcastic.

0:36:26.200 --> 0:36:30.640
<v Speaker 12>Yeah, not quite at the moment. There's no federal law

0:36:30.719 --> 0:36:35.799
<v Speaker 12>prohibiting deepfake pornography. So the challenge that these girls had were,

0:36:36.280 --> 0:36:39.839
<v Speaker 12>you know, they were so incredibly brave. They did this

0:36:39.920 --> 0:36:44.960
<v Speaker 12>investigation mostly on their own, figuring out exactly who had

0:36:45.000 --> 0:36:47.960
<v Speaker 12>created these images of them, and they took them to

0:36:48.000 --> 0:36:52.360
<v Speaker 12>the police, and there was very little legal recourse for

0:36:52.480 --> 0:36:55.960
<v Speaker 12>them to get justice. And in fact, it was only

0:36:56.040 --> 0:37:02.160
<v Speaker 12>after searching through everything that that Patrick carry the former

0:37:02.200 --> 0:37:06.040
<v Speaker 12>classmate who've been posting these images. Looking through everything that

0:37:06.080 --> 0:37:11.360
<v Speaker 12>he'd posted, they'd seen that he'd actually accidentally posted real

0:37:11.440 --> 0:37:14.120
<v Speaker 12>child sexual abuse material, and that's what they got him on.

0:37:14.200 --> 0:37:18.440
<v Speaker 12>It wasn't on the deep fake pornography at all, and

0:37:18.440 --> 0:37:21.640
<v Speaker 12>that's an issue that's a frustration being felt by women

0:37:21.880 --> 0:37:25.480
<v Speaker 12>around the world. Even though certain states in the US

0:37:25.520 --> 0:37:29.160
<v Speaker 12>do have laws around deep fake pornography, it's just so

0:37:29.320 --> 0:37:32.640
<v Speaker 12>patchwork across the US and internationally there are issues with

0:37:32.680 --> 0:37:35.960
<v Speaker 12>the law as well because the technology has just advanced

0:37:36.600 --> 0:37:41.080
<v Speaker 12>just at such a breakneck speed, just lawmakers haven't been

0:37:41.120 --> 0:37:42.200
<v Speaker 12>able to keep up with it.

0:37:42.920 --> 0:37:47.560
<v Speaker 10>What about the companies and the platforms on the AI front, like,

0:37:47.920 --> 0:37:51.480
<v Speaker 10>what did we learn about what they can and can

0:37:51.680 --> 0:37:53.279
<v Speaker 10>do or aren't willing to do?

0:37:53.360 --> 0:37:57.080
<v Speaker 12>Margie right. So the issue with a lot of the

0:37:57.120 --> 0:38:00.200
<v Speaker 12>technology that's around now and that from our reporting we

0:38:00.200 --> 0:38:04.040
<v Speaker 12>saw was really popular for creating deep fake pornography and

0:38:04.080 --> 0:38:10.040
<v Speaker 12>even child deep pornography. A lot of those tools are

0:38:10.040 --> 0:38:15.040
<v Speaker 12>open source. So there's this kind of divide in Silicon Valley.

0:38:15.080 --> 0:38:20.000
<v Speaker 12>You've got the developers who've created this really incredible image

0:38:20.040 --> 0:38:23.839
<v Speaker 12>generation technology that you know, they want to be used

0:38:23.840 --> 0:38:27.640
<v Speaker 12>for good, who believe that it should be kept out

0:38:27.680 --> 0:38:30.239
<v Speaker 12>in the open for everyone to use and not gate

0:38:30.320 --> 0:38:34.480
<v Speaker 12>kept by like big tech platforms who have typically provided

0:38:34.520 --> 0:38:38.040
<v Speaker 12>services and you know, you might enter in a prompt

0:38:38.120 --> 0:38:40.280
<v Speaker 12>and you get your image back, whereas with the open

0:38:40.280 --> 0:38:43.960
<v Speaker 12>source technology, anyone can go and interact with the code,

0:38:44.200 --> 0:38:47.080
<v Speaker 12>and therefore you can play with it. And even if

0:38:47.120 --> 0:38:49.520
<v Speaker 12>a developer was to put a guardrail in place, like

0:38:50.040 --> 0:38:54.440
<v Speaker 12>prohibiting adult content, it's relatively easy for someone to go

0:38:54.560 --> 0:38:58.520
<v Speaker 12>in and change that. And so that's opened this Pandora's box.

0:38:58.800 --> 0:39:02.359
<v Speaker 12>We've got all these open source technologies that even when

0:39:02.360 --> 0:39:05.440
<v Speaker 12>a developer realizes a bit are being used for bad,

0:39:06.239 --> 0:39:08.560
<v Speaker 12>the cats out of the bag and people are already

0:39:08.600 --> 0:39:09.279
<v Speaker 12>exploiting it.

0:39:09.680 --> 0:39:14.719
<v Speaker 4>Olivia. The story starts in Levittown. It's centered around Levittown,

0:39:15.280 --> 0:39:20.160
<v Speaker 4>but it spans the globe. What happens in New Zealand,

0:39:20.239 --> 0:39:24.000
<v Speaker 4>what's going on with a former police officer named Will Wallace.

0:39:24.400 --> 0:39:26.360
<v Speaker 11>I think that was one of the most remarkable parts

0:39:26.360 --> 0:39:28.440
<v Speaker 11>of reporting this story is that it really is a

0:39:28.520 --> 0:39:32.880
<v Speaker 11>dual narrative. You have the girls in Leavittown investigating the

0:39:32.920 --> 0:39:36.160
<v Speaker 11>predator who is posting images of them online on the

0:39:36.280 --> 0:39:39.040
<v Speaker 11>sex site that an ex cop in New Zealand has

0:39:39.120 --> 0:39:43.640
<v Speaker 11>discovered is already been posting images deep faked images of

0:39:43.960 --> 0:39:46.400
<v Speaker 11>New Zealand women as well, and so he starts an

0:39:46.440 --> 0:39:50.000
<v Speaker 11>investigation into the man behind this website. And it's very

0:39:50.080 --> 0:39:52.640
<v Speaker 11>rear in journalism, or at least in my own career,

0:39:52.960 --> 0:39:56.200
<v Speaker 11>where you have a story that has this jewel narrative

0:39:56.280 --> 0:39:59.160
<v Speaker 11>where you can weave them together and see an investigation

0:39:59.320 --> 0:40:02.960
<v Speaker 11>unfolding in suburban New York and at the same time

0:40:03.400 --> 0:40:05.520
<v Speaker 11>in New Zealand, of all places, which happens to be

0:40:05.520 --> 0:40:08.680
<v Speaker 11>where I'm from, there's an ex cop trying to work

0:40:08.719 --> 0:40:11.879
<v Speaker 11>out who was behind this website. I remember one night

0:40:11.920 --> 0:40:15.040
<v Speaker 11>I was driving back from Levettown to New York and

0:40:15.080 --> 0:40:17.200
<v Speaker 11>I called Margie to talk to her about an interview

0:40:17.200 --> 0:40:19.680
<v Speaker 11>I'd just done with Anna, who was in the story,

0:40:19.719 --> 0:40:23.799
<v Speaker 11>and ultimately discovered the identity of Patrick Carey whod been

0:40:23.840 --> 0:40:26.160
<v Speaker 11>posting the images and took that evidence to police. And

0:40:26.200 --> 0:40:29.479
<v Speaker 11>I called Margie. I was excited because finally we had

0:40:29.520 --> 0:40:32.239
<v Speaker 11>this key piece of the story to tell her about it.

0:40:32.280 --> 0:40:35.719
<v Speaker 11>And that's when she responded, saying that she had discovered

0:40:35.760 --> 0:40:38.360
<v Speaker 11>that there was also this whole other part to the

0:40:38.400 --> 0:40:41.759
<v Speaker 11>story where there were these vigilantes, this movement trying to

0:40:41.760 --> 0:40:44.759
<v Speaker 11>track down who was behind this website, and there was

0:40:44.800 --> 0:40:48.520
<v Speaker 11>an ex detective from New Zealand who had been leading

0:40:48.560 --> 0:40:52.040
<v Speaker 11>this fight to kind of combat deep fake pawn and

0:40:52.120 --> 0:40:55.640
<v Speaker 11>to take down this deplorable internet sex site.

0:40:56.160 --> 0:40:57.440
<v Speaker 4>So where do we go from here?

0:40:57.480 --> 0:41:01.399
<v Speaker 10>Because, as you mentioned, there's no federal law prohibiting any

0:41:01.440 --> 0:41:02.279
<v Speaker 10>of this, Marguie.

0:41:02.320 --> 0:41:04.440
<v Speaker 4>But what happened in New York State?

0:41:04.880 --> 0:41:07.440
<v Speaker 11>So in New York State we have seen the District

0:41:07.440 --> 0:41:10.600
<v Speaker 11>Attorney in Nassau County, which is where this case unfolded,

0:41:10.880 --> 0:41:16.480
<v Speaker 11>actually put forward or introduced new legislation trying to target

0:41:16.560 --> 0:41:20.200
<v Speaker 11>deep fakes. The problem is that, you know, what do

0:41:20.280 --> 0:41:23.000
<v Speaker 11>you focus on? Is it the companies that are releasing

0:41:23.040 --> 0:41:26.440
<v Speaker 11>this technology? Is it the regulators who can't catch up

0:41:26.480 --> 0:41:29.080
<v Speaker 11>to this technology, is it's being rolled out? Or is

0:41:29.080 --> 0:41:31.879
<v Speaker 11>it the predators and bad actors like Patrick Kerry who

0:41:31.880 --> 0:41:32.719
<v Speaker 11>are abusing it?

0:41:32.800 --> 0:41:37.319
<v Speaker 2>And and yes, no, and I do also wonder and Margy,

0:41:37.360 --> 0:41:39.160
<v Speaker 2>let's bring you back in. I mean in terms of

0:41:39.640 --> 0:41:42.400
<v Speaker 2>police and law enforcement, you know how high up on

0:41:42.440 --> 0:41:45.319
<v Speaker 2>the list is this in terms of prioritizing the things

0:41:45.320 --> 0:41:46.160
<v Speaker 2>that they focus on?

0:41:47.080 --> 0:41:47.400
<v Speaker 9>Yeah?

0:41:47.440 --> 0:41:48.040
<v Speaker 2>Absolutely.

0:41:48.120 --> 0:41:51.359
<v Speaker 12>One thing that was really interesting about Will Wallace, who

0:41:51.840 --> 0:41:56.000
<v Speaker 12>you know, you guys have just mentioned, he obviously deeply

0:41:56.000 --> 0:41:58.480
<v Speaker 12>involved in this website. It was a passion project of

0:41:58.520 --> 0:42:02.840
<v Speaker 12>his to kind of find out you find help victims,

0:42:02.880 --> 0:42:04.879
<v Speaker 12>find the people that were posting these pictures, but also

0:42:04.960 --> 0:42:09.680
<v Speaker 12>uncover who the admin of the website was. But because

0:42:09.680 --> 0:42:12.719
<v Speaker 12>he has a background in the police, he has this

0:42:12.880 --> 0:42:15.960
<v Speaker 12>he really understands what it takes to be able to

0:42:16.719 --> 0:42:21.480
<v Speaker 12>actually gather evidence, bring a good tip to law enforcement,

0:42:22.400 --> 0:42:26.719
<v Speaker 12>and see that actually be followed through. And he would say,

0:42:26.920 --> 0:42:29.560
<v Speaker 12>he would tell me how frustrated he was every time

0:42:29.640 --> 0:42:31.960
<v Speaker 12>he would give a tip to law enforcement in different

0:42:32.040 --> 0:42:34.960
<v Speaker 12>local law enforcements all around the world and not hear

0:42:35.000 --> 0:42:39.240
<v Speaker 12>anything back. But he also understood that it's so challenging

0:42:39.360 --> 0:42:43.080
<v Speaker 12>when there are you know, there are certain skill sets

0:42:43.120 --> 0:42:45.800
<v Speaker 12>you need to be able to investigate this kind of crime.

0:42:46.200 --> 0:42:48.680
<v Speaker 12>There needs to be better education so that when a

0:42:48.760 --> 0:42:51.400
<v Speaker 12>victim comes forward in the first person they're speaking to,

0:42:52.440 --> 0:42:55.360
<v Speaker 12>that they understand that yes, there hasn't been a physical crime,

0:42:55.480 --> 0:43:00.960
<v Speaker 12>but this cyber crime is just incredibly traumatic and super

0:43:01.040 --> 0:43:05.359
<v Speaker 12>damaging and that person is a true victim. And additionally,

0:43:05.520 --> 0:43:07.960
<v Speaker 12>you know, when the laws aren't robust, laws aren't in

0:43:08.000 --> 0:43:12.960
<v Speaker 12>place for prosecutors to deal with people once they've found

0:43:12.960 --> 0:43:17.000
<v Speaker 12>a suspect, that all is just it's incredibly hard for

0:43:17.600 --> 0:43:19.120
<v Speaker 12>police officers to do that work.

0:43:19.520 --> 0:43:23.320
<v Speaker 2>When Patrick Carey, when it finally did come down on him. Olivia,

0:43:23.680 --> 0:43:25.640
<v Speaker 2>Tim and I were talking about this before we got going,

0:43:25.680 --> 0:43:28.520
<v Speaker 2>before you guys came into the studio. So he ultimately

0:43:28.840 --> 0:43:34.120
<v Speaker 2>was sentenced six months in prison, ten years probation, lifetime

0:43:34.160 --> 0:43:37.760
<v Speaker 2>status as a sex offender, can on a smartphone anymore,

0:43:38.160 --> 0:43:40.600
<v Speaker 2>or any device with a camera, or be withinndred a

0:43:40.640 --> 0:43:44.120
<v Speaker 2>thousand feet of a school or a playground. Six months,

0:43:44.160 --> 0:43:46.680
<v Speaker 2>but he was out in four for good behavior. I

0:43:46.680 --> 0:43:48.759
<v Speaker 2>don't see in a good behavior here that to me

0:43:48.840 --> 0:43:50.920
<v Speaker 2>is not even a slap on the wrist. So it

0:43:51.120 --> 0:43:54.480
<v Speaker 2>just kind of speaks to law enforcement not really necessarily

0:43:54.520 --> 0:43:57.600
<v Speaker 2>respecting the severity because you talk to these women and

0:43:57.640 --> 0:44:01.719
<v Speaker 2>they definitely felt harm, pain and there was an impact.

0:44:01.880 --> 0:44:04.160
<v Speaker 11>Oh yeah, there's no doubt about that. I Mean a

0:44:04.200 --> 0:44:08.080
<v Speaker 11>lot of these women have sort out therapy since this.

0:44:08.320 --> 0:44:12.560
<v Speaker 11>One lost twenty pounds from stress, one dropped out of college.

0:44:12.840 --> 0:44:16.400
<v Speaker 11>Three I talked to Carrie Pepper spray in their handbags,

0:44:16.400 --> 0:44:19.320
<v Speaker 11>and two Carrie knives with them. Now they're so scared

0:44:19.880 --> 0:44:22.200
<v Speaker 11>of what was done on the website, not only what

0:44:22.360 --> 0:44:26.319
<v Speaker 11>Carrie was posting, but the hundreds, if not thousands of

0:44:26.880 --> 0:44:30.400
<v Speaker 11>strangers in the world who saw those photos and tried

0:44:30.400 --> 0:44:32.880
<v Speaker 11>to reach out to them. One of the craziest parts

0:44:32.920 --> 0:44:36.000
<v Speaker 11>about this case is that Carrie also included the girl's

0:44:36.160 --> 0:44:40.760
<v Speaker 11>names addresses social media information, so they had these awful

0:44:40.840 --> 0:44:44.440
<v Speaker 11>messages and phone calls coming through to them, people harassing

0:44:44.480 --> 0:44:47.040
<v Speaker 11>them for months, and one of the threads on the

0:44:47.160 --> 0:44:51.440
<v Speaker 11>site had over thirty thousand views. That's thirty thousand people

0:44:51.719 --> 0:44:55.000
<v Speaker 11>looking at a fake porn image of you where they're

0:44:55.000 --> 0:44:57.600
<v Speaker 11>writing about you being raped and murdered. You know, the

0:44:57.760 --> 0:45:00.319
<v Speaker 11>fear was real when I was talking to these young

0:45:00.360 --> 0:45:04.120
<v Speaker 11>woman and there is a deep seated frustration and live

0:45:04.160 --> 0:45:07.600
<v Speaker 11>it town from the families, teaches at the school, the

0:45:07.600 --> 0:45:11.440
<v Speaker 11>girls themselves. That Carrie only received six months, he was

0:45:11.480 --> 0:45:13.960
<v Speaker 11>out within four months, and he's back in the neighborhood now.

0:45:14.800 --> 0:45:15.400
<v Speaker 3>It's amazing.

0:45:15.880 --> 0:45:20.120
<v Speaker 10>I think the greater thing here, and obviously the circumstances

0:45:20.160 --> 0:45:25.640
<v Speaker 10>of this particular story are totally frightening, but it also

0:45:25.800 --> 0:45:28.480
<v Speaker 10>does just speak to this greater challenge that we're going

0:45:28.560 --> 0:45:32.399
<v Speaker 10>to be living through now. We have a technology that

0:45:32.880 --> 0:45:35.520
<v Speaker 10>the world is not prepared for, and this shows you

0:45:36.000 --> 0:45:38.640
<v Speaker 10>how unprepared we are for it. And sure there's a

0:45:38.640 --> 0:45:40.480
<v Speaker 10>lot of good that can come from it, but there's

0:45:40.520 --> 0:45:45.040
<v Speaker 10>also your total nightmare, and you know, props to Olivia

0:45:45.120 --> 0:45:47.960
<v Speaker 10>and Marty for being able to tell this story.

0:45:47.719 --> 0:45:49.640
<v Speaker 2>Well and coming off of Open AI and the debate

0:45:49.680 --> 0:45:52.840
<v Speaker 2>within that company about the ethics and the concerns about

0:45:53.160 --> 0:45:55.759
<v Speaker 2>generative AI where it takes almost the perfect.

0:45:55.440 --> 0:45:56.680
<v Speaker 8>Time for a storyline.

0:45:57.040 --> 0:45:57.960
<v Speaker 4>He did it once again.

0:45:58.040 --> 0:45:59.680
<v Speaker 10>He does They did it once again.

0:46:00.000 --> 0:46:02.960
<v Speaker 2>Guy did do it once again. Olivia Carvell, investigative reporter

0:46:02.960 --> 0:46:07.280
<v Speaker 2>at Bloomberg News. Margy Murphy, She's cybersecurity reporter apt Bloomberg News.

0:46:07.320 --> 0:46:11.439
<v Speaker 2>Incredible story, the cover story, most read, the Bloomberg Big Take,

0:46:11.719 --> 0:46:14.200
<v Speaker 2>and our thanks to Jill Weber. This is Bloomberg.

0:46:15.040 --> 0:46:18.600
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:46:18.640 --> 0:46:22.000
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

0:46:22.040 --> 0:46:26.080
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App,

0:46:26.360 --> 0:46:28.200
<v Speaker 1>or watch us live on YouTube.

0:46:29.080 --> 0:46:31.239
<v Speaker 4>It is time now for another edition of Bloomberg Plugged In.

0:46:31.320 --> 0:46:34.160
<v Speaker 4>It's your weekly look at EV's and all is not

0:46:34.280 --> 0:46:36.239
<v Speaker 4>well when it comes to the world of EV's. Carol,

0:46:36.239 --> 0:46:38.120
<v Speaker 4>we got the news that Ford is reducing capacity and

0:46:38.200 --> 0:46:40.440
<v Speaker 4>hiring plans at a battery plant that it's building in Michigan.

0:46:40.640 --> 0:46:43.319
<v Speaker 4>Because it sees weaker demand for EV's Remember, sales off

0:46:43.320 --> 0:46:45.919
<v Speaker 4>it's signature F one fifty lightning plug and pickup fell

0:46:45.960 --> 0:46:47.800
<v Speaker 4>forty six percent in the third quarter.

0:46:47.800 --> 0:46:49.480
<v Speaker 2>All right, So let's see what Brendan Joan has to

0:46:49.520 --> 0:46:52.280
<v Speaker 2>say about that. He is president CEO at Blank Charging.

0:46:52.320 --> 0:46:54.840
<v Speaker 2>It's a two hundred and forty one million dollar marketcap

0:46:54.880 --> 0:46:58.080
<v Speaker 2>company trades on the NASDAK. It of designs, makes, owns,

0:46:58.080 --> 0:47:01.560
<v Speaker 2>and operates EV charging station and the company says it's

0:47:01.600 --> 0:47:05.760
<v Speaker 2>contracted soldier deployed nearly eighty five thousand charging ports around

0:47:05.760 --> 0:47:09.240
<v Speaker 2>the world. He joins us on Zoom from Miami Beach.

0:47:09.320 --> 0:47:12.200
<v Speaker 2>Excuse me on the phone from Miami Beach, Florida. Hey, Brendan,

0:47:12.360 --> 0:47:14.239
<v Speaker 2>great to have you here with us. Doc took a

0:47:14.320 --> 0:47:17.080
<v Speaker 2>hit today, down about seven percent. Your down about sixty

0:47:17.120 --> 0:47:20.000
<v Speaker 2>seven percent year to day. Before we talk about the business,

0:47:20.000 --> 0:47:23.080
<v Speaker 2>because you guys had a good quarter. What are you

0:47:23.160 --> 0:47:26.839
<v Speaker 2>hearing from your investor relations teams about what's going on?

0:47:26.920 --> 0:47:29.480
<v Speaker 2>Why is the share price seeing so much pressure to

0:47:29.520 --> 0:47:30.040
<v Speaker 2>the downside.

0:47:30.080 --> 0:47:31.799
<v Speaker 13>Well, yeah, I think the whole industry. If we look

0:47:31.800 --> 0:47:34.800
<v Speaker 13>at the EV charging industry and then more broadly at

0:47:34.960 --> 0:47:37.520
<v Speaker 13>the EV industry in general, there. We've been under a

0:47:37.560 --> 0:47:40.720
<v Speaker 13>lot of pressure for the past year. There's a marked

0:47:40.760 --> 0:47:45.720
<v Speaker 13>difference from the frothy years that we saw about eighteen

0:47:45.760 --> 0:47:49.200
<v Speaker 13>months plus ago to where we are now, and all

0:47:49.440 --> 0:47:53.160
<v Speaker 13>the infrastructural companies seem to be suppressed at a much

0:47:53.200 --> 0:47:57.319
<v Speaker 13>lower valuation. And if you listen to the advisors, you

0:47:57.320 --> 0:48:00.360
<v Speaker 13>know what everybody's saying is the same thing to be

0:48:00.360 --> 0:48:04.040
<v Speaker 13>a growth company. But we're focusing on profitability now. So

0:48:04.080 --> 0:48:06.360
<v Speaker 13>you've got to continue to grow, and you've got to

0:48:06.360 --> 0:48:10.319
<v Speaker 13>give us a definitive path towards profitability, and that's what

0:48:10.320 --> 0:48:12.440
<v Speaker 13>we've done on Blank We give them the timeline and

0:48:12.520 --> 0:48:15.120
<v Speaker 13>a target and we intend to get there by December

0:48:15.160 --> 0:48:15.960
<v Speaker 13>of twenty twenty four.

0:48:16.120 --> 0:48:18.520
<v Speaker 4>Well, you're not going to grow if they don't grow

0:48:18.520 --> 0:48:20.759
<v Speaker 4>the number of evs that are out there significantly. And

0:48:20.800 --> 0:48:23.360
<v Speaker 4>I think that's an important thing that I want to

0:48:23.400 --> 0:48:26.720
<v Speaker 4>get from you, Brendan, is what's going on with EV's.

0:48:26.760 --> 0:48:29.440
<v Speaker 4>I thought EV's were the future, and now on some

0:48:29.960 --> 0:48:32.720
<v Speaker 4>dealership lots, they can't get rid of these things fast enough.

0:48:33.520 --> 0:48:38.000
<v Speaker 13>Yeah, I mean, there's some micro issues in the in

0:48:38.040 --> 0:48:41.080
<v Speaker 13>the industry, but when we look at aggregate sales both

0:48:41.080 --> 0:48:43.799
<v Speaker 13>globally in the United States, they're up year over year

0:48:44.040 --> 0:48:47.240
<v Speaker 13>and continue to be up. Eight percent was the sales

0:48:47.280 --> 0:48:50.680
<v Speaker 13>pen rate on a US basis. In California, it was

0:48:50.719 --> 0:48:53.840
<v Speaker 13>twenty two percent. In one of the earlier months of

0:48:53.880 --> 0:48:57.160
<v Speaker 13>the quarter, it was actually at twenty five in California.

0:48:57.640 --> 0:49:01.239
<v Speaker 13>You know, California has a twenty thirty five mandate of

0:49:01.320 --> 0:49:04.479
<v Speaker 13>nothing but of evs can be sold in the state,

0:49:04.719 --> 0:49:07.680
<v Speaker 13>and several other states have adopted that same thing. So

0:49:07.880 --> 0:49:10.480
<v Speaker 13>I think we're certainly seeing a little bit of a

0:49:10.560 --> 0:49:13.880
<v Speaker 13>downplay in the sales volume. But over time, you know,

0:49:13.960 --> 0:49:17.239
<v Speaker 13>based on regulation and OEM commitment, well, we're going to

0:49:17.239 --> 0:49:19.520
<v Speaker 13>see an uptick. And when you look at the broader numbers,

0:49:19.560 --> 0:49:22.040
<v Speaker 13>you know, we're looking at a twenty thirty number of

0:49:22.200 --> 0:49:25.560
<v Speaker 13>just thirty five percent EV penetration rate, and that would

0:49:25.640 --> 0:49:29.760
<v Speaker 13>necessitate a need for thirty million chargers within the United

0:49:29.760 --> 0:49:33.600
<v Speaker 13>States alone. So while there's some blips right now, we're

0:49:33.640 --> 0:49:39.320
<v Speaker 13>still encouraged by the overall economic positiveness of the whole space,

0:49:39.440 --> 0:49:44.600
<v Speaker 13>especially the states that are mandating evs and zero sales

0:49:44.600 --> 0:49:46.120
<v Speaker 13>of internal combustion engines.

0:49:46.160 --> 0:49:48.760
<v Speaker 2>Brendan unfortunately only have about forty five to fifty seconds

0:49:48.840 --> 0:49:50.440
<v Speaker 2>left here. How do you compete though, with the likes

0:49:50.480 --> 0:49:53.040
<v Speaker 2>of Tesla that continues to open up its charging network

0:49:53.120 --> 0:49:55.040
<v Speaker 2>and capabilities to other automakers.

0:49:55.440 --> 0:50:00.560
<v Speaker 13>Yeah, well, Tesla is primarily a DC as charge. Our

0:50:00.600 --> 0:50:04.200
<v Speaker 13>owner operated model, Blink is a full on vertically integrated

0:50:04.239 --> 0:50:07.120
<v Speaker 13>sales model where we sell chargers. The majority of the

0:50:07.200 --> 0:50:09.480
<v Speaker 13>chargers we sell are L two chargers, and we own

0:50:09.520 --> 0:50:13.040
<v Speaker 13>and operate them as well. So Tesla is primarily highway

0:50:13.080 --> 0:50:17.560
<v Speaker 13>based charging. We provide charging in the metro, we provide

0:50:17.640 --> 0:50:21.600
<v Speaker 13>charging in the home, We provide charging at multi family dwellings,

0:50:21.840 --> 0:50:23.640
<v Speaker 13>and we do it when we install an own our

0:50:23.640 --> 0:50:26.600
<v Speaker 13>operator as far less the cost the expense of DC

0:50:26.719 --> 0:50:30.520
<v Speaker 13>fast charging, So it's a completely different business model. But

0:50:31.120 --> 0:50:34.360
<v Speaker 13>we'll also be deploying chargers that can charge Tesla's and

0:50:34.400 --> 0:50:36.520
<v Speaker 13>if we look more broadly at what our number one

0:50:36.520 --> 0:50:39.880
<v Speaker 13>customers who plugs in the blink in Tesla drivers.

0:50:39.800 --> 0:50:41.440
<v Speaker 2>Listen, promise to come back soon when we have a

0:50:41.480 --> 0:50:44.440
<v Speaker 2>little bit more time. We would love to continue this conversation.

0:50:44.520 --> 0:50:47.280
<v Speaker 2>Brendan Jones is the president CEO at Blink Charging. Joining

0:50:47.320 --> 0:50:48.919
<v Speaker 2>us on the phone from Miami Beach.

0:50:53.520 --> 0:50:57.120
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:50:57.160 --> 0:51:01.160
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

0:51:01.360 --> 0:51:04.640
<v Speaker 1>the Bloomberg Business App, and YouTube. You can also listen

0:51:04.760 --> 0:51:07.839
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

0:51:08.280 --> 0:51:11.400
<v Speaker 1>Just Say Alexa play Bloomberg eleven thirty.

0:51:12.719 --> 0:51:13.000
<v Speaker 8>Plenty.

0:51:13.080 --> 0:51:14.719
<v Speaker 2>Hen in our second hour of the weekend edition of

0:51:14.719 --> 0:51:18.000
<v Speaker 2>Bloomberg Business Week, including what it's like to fly private

0:51:18.080 --> 0:51:22.319
<v Speaker 2>and whether economic conditions are impacting demand, plus the guide

0:51:22.360 --> 0:51:25.560
<v Speaker 2>to holiday entertainment from our friends at Bloomberg Pursuits, and

0:51:25.680 --> 0:51:29.160
<v Speaker 2>from the founder of a company called Hire Santa. Apparently

0:51:29.280 --> 0:51:31.479
<v Speaker 2>it's kind of hard to find a professional to dress

0:51:31.560 --> 0:51:34.040
<v Speaker 2>up like Santa Claus this time of year. Talk about

0:51:34.040 --> 0:51:37.640
<v Speaker 2>supply demand challenges. First up though this hour, I guess

0:51:37.719 --> 0:51:40.480
<v Speaker 2>our audience knows very well. He's been joining our program

0:51:40.520 --> 0:51:43.120
<v Speaker 2>for years. As Tim and I were discussing, he.

0:51:43.239 --> 0:51:45.840
<v Speaker 4>Was on with you and Mike McKee. Mike McKee, Okay,

0:51:45.840 --> 0:51:48.240
<v Speaker 4>the show is called taking Stock back in twenty fourteen,

0:51:48.280 --> 0:51:50.399
<v Speaker 4>that was the year they actually launched Ron.

0:51:50.719 --> 0:51:51.640
<v Speaker 8>That was the first year.

0:51:51.800 --> 0:51:54.600
<v Speaker 4>That was the first so he's been here since the beginning.

0:51:54.960 --> 0:51:56.800
<v Speaker 2>Nay check, it's of course, co founder and CEO of

0:51:56.960 --> 0:52:01.200
<v Speaker 2>Ron joining us now. Welcome welcome back.

0:52:01.440 --> 0:52:04.520
<v Speaker 14>Thank you so much. I feel I feel as close

0:52:04.560 --> 0:52:07.720
<v Speaker 14>to being at home on air here than anywhere else.

0:52:07.880 --> 0:52:09.840
<v Speaker 2>Well, likewise, we feel like you're part of the family

0:52:10.200 --> 0:52:12.640
<v Speaker 2>and we're so glad to have you back. It's been

0:52:12.920 --> 0:52:14.120
<v Speaker 2>I feel like a big year for you.

0:52:14.080 --> 0:52:15.120
<v Speaker 8>Guys, really big year.

0:52:15.160 --> 0:52:17.600
<v Speaker 14>I mean big month in particular, a lot of a

0:52:17.600 --> 0:52:18.840
<v Speaker 14>lot of exciting things happening.

0:52:18.960 --> 0:52:23.560
<v Speaker 2>Can we talk though, about the billionaire Blackstone executive David Blitzer,

0:52:23.760 --> 0:52:28.000
<v Speaker 2>former hedge fund manager Gabe Pluckin, ex football stars Tim Tebow,

0:52:28.120 --> 0:52:32.120
<v Speaker 2>Steve Young. They did a deal and they're now involved

0:52:32.160 --> 0:52:32.680
<v Speaker 2>in the company.

0:52:32.960 --> 0:52:36.440
<v Speaker 8>Yeah, it's so the quick story is not a.

0:52:36.400 --> 0:52:38.120
<v Speaker 2>Year ago right, July twenty so we.

0:52:38.160 --> 0:52:40.760
<v Speaker 14>Just announced it, but this happened July of last year.

0:52:40.960 --> 0:52:44.120
<v Speaker 14>And effectively what happened is we put a group together

0:52:44.200 --> 0:52:47.560
<v Speaker 14>in an SPB with really exciting names, a bunch of

0:52:47.719 --> 0:52:51.760
<v Speaker 14>Kerrent and retired athletes as well as just incredible people

0:52:51.800 --> 0:52:55.880
<v Speaker 14>like Blitzer and Gabe, and we bought out the private

0:52:55.880 --> 0:52:58.680
<v Speaker 14>equity interest in our business so that we can really

0:52:58.760 --> 0:53:01.400
<v Speaker 14>think about the business in a more long term way.

0:53:02.000 --> 0:53:04.000
<v Speaker 4>What was it that the private equity firm wanted to

0:53:04.040 --> 0:53:05.120
<v Speaker 4>do that you weren't ready to do.

0:53:05.840 --> 0:53:08.160
<v Speaker 14>It really wasn't. They weren't pushing us to do anything,

0:53:08.160 --> 0:53:10.440
<v Speaker 14>but the nature of private equity is a five to

0:53:10.480 --> 0:53:13.000
<v Speaker 14>seven year whole time, and we were in we were

0:53:13.000 --> 0:53:16.760
<v Speaker 14>coming into year five and they're great partners.

0:53:16.760 --> 0:53:18.439
<v Speaker 4>In fact, they were talking about el.

0:53:18.400 --> 0:53:21.399
<v Speaker 14>Caterton, the managing partner of their growth fund is still

0:53:21.440 --> 0:53:23.759
<v Speaker 14>on our board even though they sold their interest. That

0:53:23.880 --> 0:53:26.080
<v Speaker 14>was part of something that I really wanted as part

0:53:26.080 --> 0:53:29.800
<v Speaker 14>of the deal and they you know, I just was

0:53:29.880 --> 0:53:34.080
<v Speaker 14>kind of forecasting the future macroeconomically, time of uncertainty if

0:53:34.080 --> 0:53:35.759
<v Speaker 14>they wanted us to sell the business and it wasn't

0:53:35.800 --> 0:53:38.480
<v Speaker 14>right for us. So and more than anything, I kind

0:53:38.520 --> 0:53:40.920
<v Speaker 14>of fell back in love with the brand and the company,

0:53:40.920 --> 0:53:42.920
<v Speaker 14>and I thought, I kind of want to do this

0:53:43.000 --> 0:53:46.040
<v Speaker 14>maybe for thirty forty years, not five years.

0:53:46.080 --> 0:53:48.160
<v Speaker 2>Why had you fallen maybe out of love a little bit.

0:53:48.480 --> 0:53:51.479
<v Speaker 14>Well, the pandemic was a really stressful time, you know, not.

0:53:51.520 --> 0:53:55.280
<v Speaker 8>Just your statement. Yeah, it was a stressful.

0:53:54.800 --> 0:53:57.680
<v Speaker 14>Time for every business, every person, but certainly I think

0:53:57.719 --> 0:54:00.560
<v Speaker 14>for me as a leader of a company, it felt

0:54:00.600 --> 0:54:03.399
<v Speaker 14>like there was a new crisis every single week, and

0:54:03.680 --> 0:54:04.920
<v Speaker 14>we had some growing up to do.

0:54:05.080 --> 0:54:05.239
<v Speaker 1>You know.

0:54:05.280 --> 0:54:07.839
<v Speaker 14>The business still grew tremendously during that time. In fact,

0:54:07.840 --> 0:54:10.839
<v Speaker 14>it was great for businesses like ours, but it really

0:54:10.920 --> 0:54:12.920
<v Speaker 14>wrung me out, and I think I was at a

0:54:12.960 --> 0:54:15.560
<v Speaker 14>point where, you know, just we talk a lot about

0:54:15.560 --> 0:54:17.480
<v Speaker 14>mental health in our company, I was at a breaking

0:54:17.520 --> 0:54:19.480
<v Speaker 14>point and I felt like I either need to sell

0:54:19.520 --> 0:54:22.239
<v Speaker 14>this company or something needs to change. And for me,

0:54:22.320 --> 0:54:24.160
<v Speaker 14>the thing that needed to change is I needed to

0:54:24.160 --> 0:54:26.560
<v Speaker 14>feel almost more invested in it and I needed to

0:54:26.600 --> 0:54:27.320
<v Speaker 14>make some changes.

0:54:27.840 --> 0:54:29.960
<v Speaker 2>I heard a quote I just want to where you said,

0:54:30.160 --> 0:54:32.600
<v Speaker 2>I think after this and kind of getting back control,

0:54:32.719 --> 0:54:35.239
<v Speaker 2>nothing has changed and everything has changed. Yeah, which kind

0:54:35.239 --> 0:54:36.080
<v Speaker 2>of says so much.

0:54:36.200 --> 0:54:40.279
<v Speaker 14>Yeah, it's really exactly how I feel, even though conceptually,

0:54:40.719 --> 0:54:44.080
<v Speaker 14>you know, el Catterton was a minority shareholder in the business,

0:54:44.239 --> 0:54:47.800
<v Speaker 14>so in theory their ownership change to a new group

0:54:47.920 --> 0:54:51.920
<v Speaker 14>didn't change anything, but the way I feel has changed completely.

0:54:52.000 --> 0:54:53.080
<v Speaker 4>Do you feel more in control?

0:54:53.239 --> 0:54:54.600
<v Speaker 8>Absolutely? Yeah.

0:54:54.600 --> 0:54:57.000
<v Speaker 4>And I have a controlling stake in the company.

0:54:56.760 --> 0:54:59.680
<v Speaker 14>Yes, so, uh, you know, we call it because of

0:54:59.719 --> 0:55:02.399
<v Speaker 14>my other is involved. I've got a brother in law,

0:55:02.440 --> 0:55:06.080
<v Speaker 14>so we've got family control of the business and the

0:55:06.360 --> 0:55:08.479
<v Speaker 14>goal is to have a long term hold here.

0:55:09.440 --> 0:55:10.200
<v Speaker 2>Dad's involved.

0:55:10.719 --> 0:55:12.920
<v Speaker 14>That was one of the most exciting parts about this.

0:55:13.040 --> 0:55:15.359
<v Speaker 14>I called him. You know, my parents have spent three

0:55:15.400 --> 0:55:19.560
<v Speaker 14>years in London doing service and came back and I said, hey,

0:55:19.560 --> 0:55:21.960
<v Speaker 14>I have this crazy idea. What do you think about this?

0:55:22.760 --> 0:55:26.920
<v Speaker 14>And you know, he's an incredibly experienced executive and he said,

0:55:27.320 --> 0:55:29.279
<v Speaker 14>I love it. What can I do to help? So

0:55:30.640 --> 0:55:32.840
<v Speaker 14>we added him to the board and it's been a dream.

0:55:33.280 --> 0:55:37.000
<v Speaker 14>I've told people. Look, there are people who are going

0:55:37.080 --> 0:55:39.160
<v Speaker 14>to say, oh, you know you're working with your dad

0:55:39.920 --> 0:55:42.799
<v Speaker 14>and I all I do is I forecast twenty years

0:55:42.800 --> 0:55:44.799
<v Speaker 14>in the future, and I think if I could, if

0:55:44.800 --> 0:55:47.880
<v Speaker 14>I didn't take this opportunity, I would regret it for

0:55:47.920 --> 0:55:50.239
<v Speaker 14>the rest of my life. And I get a chance

0:55:50.280 --> 0:55:52.719
<v Speaker 14>to I get a chance to work with him and

0:55:53.160 --> 0:55:56.080
<v Speaker 14>you know, and have that family relationship. It's incredibly unique

0:55:56.080 --> 0:55:56.600
<v Speaker 14>and special.

0:55:56.920 --> 0:55:58.640
<v Speaker 2>Yeah, no doubt about it. Right, We allly get to

0:55:58.640 --> 0:56:00.640
<v Speaker 2>do this once. Yeah, right, to figure out how you

0:56:00.640 --> 0:56:03.400
<v Speaker 2>want to do it? Well, not investors though, in the

0:56:03.440 --> 0:56:04.120
<v Speaker 2>sports world.

0:56:04.320 --> 0:56:04.400
<v Speaker 9>Ye.

0:56:04.719 --> 0:56:08.080
<v Speaker 2>So how are you then maybe thinking about you know,

0:56:08.160 --> 0:56:12.440
<v Speaker 2>we talk often about branding and partnerships and especially with athletes.

0:56:12.600 --> 0:56:14.879
<v Speaker 2>How are you guys thinking about that as part of

0:56:15.320 --> 0:56:17.240
<v Speaker 2>the strategy, the growth strategy going forward?

0:56:17.280 --> 0:56:19.960
<v Speaker 14>Well, it's interesting. Our brand launched as an active brand,

0:56:20.000 --> 0:56:23.600
<v Speaker 14>so we were carried in Equinox and Peloton and Soul

0:56:23.680 --> 0:56:26.520
<v Speaker 14>Cycle and Barry's boot Camp in places like that, and

0:56:26.560 --> 0:56:28.480
<v Speaker 14>then we added in our commuter line. I'm wearing a

0:56:28.480 --> 0:56:31.160
<v Speaker 14>full commuter shirt and a commuter you know commuter.

0:56:31.320 --> 0:56:32.200
<v Speaker 4>We all love the computer.

0:56:32.320 --> 0:56:34.840
<v Speaker 14>So it's been an incredible part of our business. But

0:56:35.000 --> 0:56:37.359
<v Speaker 14>active is at our roots. That's how we still see

0:56:37.360 --> 0:56:41.279
<v Speaker 14>ourselves as a performance brand. So the sports partnerships, the

0:56:41.320 --> 0:56:44.000
<v Speaker 14>athlete partnerships, is something that we're planning to lean into

0:56:44.200 --> 0:56:47.399
<v Speaker 14>more as part of this. We have seven professional sports

0:56:47.440 --> 0:56:51.440
<v Speaker 14>team owners on the cap table. We have the NFL, NBA,

0:56:51.600 --> 0:56:54.640
<v Speaker 14>Major League Baseball, Major League Soccer, English Premier League all

0:56:54.680 --> 0:56:59.080
<v Speaker 14>represented across the ownership group, and that's that's a great

0:56:59.160 --> 0:57:00.120
<v Speaker 14>opportunity for us.

0:57:00.640 --> 0:57:03.840
<v Speaker 2>And a great revenue mover. Eventually, could you see yourself

0:57:03.840 --> 0:57:05.440
<v Speaker 2>doing lines around an athlete.

0:57:05.920 --> 0:57:08.600
<v Speaker 14>I certainly think there would be collections and collaborations in

0:57:08.640 --> 0:57:09.120
<v Speaker 14>the future.

0:57:09.360 --> 0:57:09.720
<v Speaker 8>Yeah.

0:57:09.800 --> 0:57:11.560
<v Speaker 4>What's the bricks and mortar strategy right now?

0:57:11.880 --> 0:57:14.440
<v Speaker 14>So we've opened eleven stores in the last twelve months,

0:57:15.120 --> 0:57:17.400
<v Speaker 14>so we have we have fifteen source total now.

0:57:17.880 --> 0:57:18.520
<v Speaker 8>Until was dead.

0:57:18.720 --> 0:57:22.800
<v Speaker 14>Yeah, it's it is certainly not for us. In our

0:57:22.840 --> 0:57:25.720
<v Speaker 14>stores are all profitable. The payback period has been incredibly

0:57:25.760 --> 0:57:28.880
<v Speaker 14>quick on these stores and what they do for us

0:57:29.000 --> 0:57:32.600
<v Speaker 14>in a market. We can measure the e comm impact

0:57:32.600 --> 0:57:34.760
<v Speaker 14>and the awareness impact when we open a new store.

0:57:35.280 --> 0:57:38.560
<v Speaker 14>So I think it's getting more competitive though. Every brand

0:57:38.600 --> 0:57:40.600
<v Speaker 14>is trying to open retail. So there, you know, there

0:57:40.640 --> 0:57:42.160
<v Speaker 14>was kind of a window of opportunity. I think that

0:57:42.200 --> 0:57:45.600
<v Speaker 14>window is starting to close. Also, you know what's happening

0:57:45.600 --> 0:57:50.400
<v Speaker 14>macroeconomically that may shift over time. But online digital acquisition

0:57:50.480 --> 0:57:54.760
<v Speaker 14>costs have been growing at such an increasing rate. Everybody's

0:57:54.800 --> 0:57:57.520
<v Speaker 14>playing in that space that it became really expensive to

0:57:57.520 --> 0:58:00.760
<v Speaker 14>acquire companies online. Now now you can acquire companies or

0:58:00.840 --> 0:58:04.600
<v Speaker 14>customers the old fashioned way through retail and make money

0:58:04.600 --> 0:58:05.440
<v Speaker 14>as you're acquiring them.

0:58:05.440 --> 0:58:09.040
<v Speaker 8>How do you track that, the eCOM left.

0:58:08.920 --> 0:58:09.560
<v Speaker 4>Yeah, how do you try?

0:58:09.600 --> 0:58:09.760
<v Speaker 15>Yeah?

0:58:09.800 --> 0:58:11.720
<v Speaker 4>Exactly. How do you know that what's happening in the

0:58:11.760 --> 0:58:14.080
<v Speaker 4>store outside of a store will lead to a sale online?

0:58:14.120 --> 0:58:17.280
<v Speaker 14>So we have a baseline of data in every single

0:58:17.320 --> 0:58:21.720
<v Speaker 14>market that we track by zip code, right and after

0:58:21.760 --> 0:58:24.400
<v Speaker 14>you open a store, there's a thirty day measurement, a

0:58:24.440 --> 0:58:26.800
<v Speaker 14>three month measurement, a six month measurement, and a year

0:58:26.800 --> 0:58:29.720
<v Speaker 14>long measurement and you try and see did the baseline

0:58:29.760 --> 0:58:33.160
<v Speaker 14>of e comm rise since the store opening? Is it

0:58:33.440 --> 0:58:36.520
<v Speaker 14>complete direct correlation? Hard to know because the brand's also growing.

0:58:36.600 --> 0:58:40.080
<v Speaker 14>But if you if you then minus overall brand growth,

0:58:40.120 --> 0:58:43.080
<v Speaker 14>did the market grow at an above rate of the

0:58:43.080 --> 0:58:44.840
<v Speaker 14>standard growth rate? And that's kind of how we think

0:58:44.840 --> 0:58:45.480
<v Speaker 14>about measuring it.

0:58:45.560 --> 0:58:47.680
<v Speaker 2>I am always curious about like a product line or

0:58:47.720 --> 0:58:50.480
<v Speaker 2>a brand because I think sometimes you can grow too

0:58:50.520 --> 0:58:52.200
<v Speaker 2>fast in terms of the stuff you offer that it

0:58:52.240 --> 0:58:54.760
<v Speaker 2>just gets overwhelming. So how do you think about how

0:58:54.760 --> 0:58:57.800
<v Speaker 2>you kind of you know, cultivate that or curate that

0:58:58.320 --> 0:58:59.960
<v Speaker 2>so that you don't kind of overwhelm the concer.

0:59:00.640 --> 0:59:04.440
<v Speaker 14>It's tricky because the customer has given us such opportunity

0:59:04.680 --> 0:59:07.880
<v Speaker 14>to do so many things as we've introduced commuter, and

0:59:08.960 --> 0:59:11.240
<v Speaker 14>we have to we have we have to guard ourselves

0:59:11.240 --> 0:59:14.200
<v Speaker 14>a little bit against it. But right now we say

0:59:14.240 --> 0:59:17.160
<v Speaker 14>we really can outfit about eighty percent of a guy's closet.

0:59:17.360 --> 0:59:21.000
<v Speaker 14>We've been lucky. We've always paid above market for retail

0:59:21.160 --> 0:59:23.960
<v Speaker 14>in particular. That's that was the toughest piece, you know,

0:59:24.000 --> 0:59:27.080
<v Speaker 14>as we've scaled the but it's so critical to have

0:59:27.120 --> 0:59:29.720
<v Speaker 14>good people in your stores. It makes all the difference.

0:59:29.960 --> 0:59:32.600
<v Speaker 14>When if a store is not performing well and you

0:59:32.760 --> 0:59:34.760
<v Speaker 14>put the right person in it will it will just

0:59:34.840 --> 0:59:39.160
<v Speaker 14>completely transform how the store performs. So we've been fortunate

0:59:39.240 --> 0:59:40.880
<v Speaker 14>that we've been able to attract really good talent.

0:59:41.120 --> 0:59:44.040
<v Speaker 2>Speaking of those stores, they're going to start selling women's stuff.

0:59:44.080 --> 0:59:49.600
<v Speaker 14>Finally, every every interview at the end either yeah, so

0:59:49.640 --> 0:59:53.000
<v Speaker 14>when's it happening? Uh So this coming May, we will

0:59:53.000 --> 0:59:56.840
<v Speaker 14>be launching women's and it's incredibly exciting. It's been a

0:59:56.880 --> 0:59:59.600
<v Speaker 14>long time in the works. You know, we've started. We

0:59:59.640 --> 1:00:02.200
<v Speaker 14>started as a men's brand. We did a women's capsule

1:00:02.240 --> 1:00:05.320
<v Speaker 14>in twenty nineteen and it went so well it sold out.

1:00:05.400 --> 1:00:08.360
<v Speaker 14>But you go into twenty twenty and do you want

1:00:08.360 --> 1:00:10.680
<v Speaker 14>to take the inventory risk and continue to lean into it.

1:00:11.200 --> 1:00:15.760
<v Speaker 14>But we brought an incredible chief product officer who is

1:00:16.120 --> 1:00:18.960
<v Speaker 14>really the most talented fabric person I've ever worked with,

1:00:19.360 --> 1:00:24.320
<v Speaker 14>and she has put together an incredible initial collection. It's

1:00:24.360 --> 1:00:26.960
<v Speaker 14>been received so well as we've taken it to market

1:00:27.000 --> 1:00:30.760
<v Speaker 14>and introduced it to wear testers. And part of the

1:00:30.760 --> 1:00:34.320
<v Speaker 14>big story of Roan is that we added three very

1:00:34.360 --> 1:00:37.520
<v Speaker 14>talented female executives over the last three years and they've

1:00:37.560 --> 1:00:40.920
<v Speaker 14>been a big part of our success, and seventy percent

1:00:40.960 --> 1:00:44.000
<v Speaker 14>of our team is female, so we wanted to build

1:00:44.080 --> 1:00:46.320
<v Speaker 14>a collection that they were proud and excited to wear,

1:00:46.880 --> 1:00:49.280
<v Speaker 14>and I basically just tried to get out of the.

1:00:49.280 --> 1:00:53.560
<v Speaker 2>Way intentional hiring women.

1:00:54.520 --> 1:00:57.280
<v Speaker 14>I would say, we hired the absolute best people for

1:00:57.320 --> 1:01:00.680
<v Speaker 14>the position, and they happened to be women. I think

1:01:00.800 --> 1:01:05.280
<v Speaker 14>we have always believed in building a diverse and strong team,

1:01:06.360 --> 1:01:07.400
<v Speaker 14>and we needed.

1:01:07.120 --> 1:01:08.280
<v Speaker 8>That at every level.

1:01:08.440 --> 1:01:12.000
<v Speaker 14>We've just added a female board director named test Roaring,

1:01:12.000 --> 1:01:15.600
<v Speaker 14>who's incredibly talented. But we always try and hire the

1:01:15.600 --> 1:01:18.400
<v Speaker 14>best person for the job, and the best people for

1:01:18.440 --> 1:01:20.439
<v Speaker 14>the job for these jobs were the women that we hired.

1:01:20.560 --> 1:01:21.960
<v Speaker 4>I talked to us about financials.

1:01:22.440 --> 1:01:24.200
<v Speaker 2>You guys have said publicly, are you going to do

1:01:24.200 --> 1:01:25.480
<v Speaker 2>a commuter suit for women?

1:01:26.760 --> 1:01:32.040
<v Speaker 14>I can't reveal new collections on waiting some numbers.

1:01:32.040 --> 1:01:34.320
<v Speaker 2>I know you're going to be as we should be,

1:01:34.400 --> 1:01:35.000
<v Speaker 2>but I'm just.

1:01:35.200 --> 1:01:42.040
<v Speaker 4>Okay, So one hundred million dollar annual run rate profitable

1:01:42.160 --> 1:01:44.360
<v Speaker 4>last three years. What else can you tell us?

1:01:44.920 --> 1:01:47.440
<v Speaker 14>Well, the company's growing twice as fast since we did

1:01:47.480 --> 1:01:50.560
<v Speaker 14>this transaction than we did, you know, than we were

1:01:50.560 --> 1:01:54.200
<v Speaker 14>growing before, and better environment or what I would say,

1:01:54.200 --> 1:01:56.880
<v Speaker 14>it's actually probably a harder environment. Most of the brands

1:01:57.040 --> 1:02:00.520
<v Speaker 14>in our space are flat to down quite significantly. This year,

1:02:01.720 --> 1:02:04.280
<v Speaker 14>we've opened eleven stores. As I mentioned, in the last

1:02:04.320 --> 1:02:09.000
<v Speaker 14>twelve months, there's been strong growth in a couple of

1:02:09.040 --> 1:02:10.919
<v Speaker 14>our categories. We have some product lines that are growing

1:02:10.920 --> 1:02:13.880
<v Speaker 14>at north of three hundred percent this year. So we

1:02:13.960 --> 1:02:17.520
<v Speaker 14>feel really good about where the business is today, and

1:02:18.240 --> 1:02:20.320
<v Speaker 14>we you know, we have a lot of conviction that

1:02:20.360 --> 1:02:22.960
<v Speaker 14>we can continue to grow in scale. It's not easy,

1:02:23.000 --> 1:02:24.680
<v Speaker 14>but we're excited.

1:02:24.720 --> 1:02:25.000
<v Speaker 8>All right.

1:02:25.000 --> 1:02:26.320
<v Speaker 4>We got a little bit of a lightning round.

1:02:28.120 --> 1:02:30.680
<v Speaker 14>The light round. I don't think this has ever happened

1:02:30.720 --> 1:02:33.720
<v Speaker 14>before the first time at the point, just like you, Okay,

1:02:33.800 --> 1:02:34.240
<v Speaker 14>you don't have.

1:02:34.200 --> 1:02:35.680
<v Speaker 4>To answer in a lightning way because some of these

1:02:35.680 --> 1:02:36.480
<v Speaker 4>are longer answers.

1:02:36.520 --> 1:02:37.840
<v Speaker 2>Okay, go ahead.

1:02:37.880 --> 1:02:39.880
<v Speaker 4>Work life balance, we talk a lot about work life balance.

1:02:39.880 --> 1:02:41.880
<v Speaker 4>You share so much of your life on Instagram. I

1:02:41.960 --> 1:02:46.360
<v Speaker 4>followed you for years. You have family, kids. Is work

1:02:46.400 --> 1:02:47.440
<v Speaker 4>life balance and illusion?

1:02:47.720 --> 1:02:48.680
<v Speaker 8>Yes it is.

1:02:49.160 --> 1:02:52.240
<v Speaker 14>I mean, I don't even like the word balance. I

1:02:52.240 --> 1:02:54.400
<v Speaker 14>think it's a I think it's the wrong term. And

1:02:54.440 --> 1:02:57.000
<v Speaker 14>I think I've grown as I've thought more about this.

1:02:57.160 --> 1:02:59.400
<v Speaker 14>I really love I can't remember where I heard this.

1:02:59.520 --> 1:03:02.439
<v Speaker 14>I love the harmony because in theory, when you're doing

1:03:02.480 --> 1:03:05.640
<v Speaker 14>it right, your work should help you at home and

1:03:05.680 --> 1:03:09.040
<v Speaker 14>your home should help you at work, and that the

1:03:09.160 --> 1:03:10.160
<v Speaker 14>balance makes.

1:03:09.920 --> 1:03:11.880
<v Speaker 8>It feel like there should be a bucket.

1:03:11.480 --> 1:03:13.840
<v Speaker 14>Of each and you need to make them equal or

1:03:13.920 --> 1:03:17.960
<v Speaker 14>a certain proportion, and harmony shows you how they can

1:03:18.200 --> 1:03:22.800
<v Speaker 14>really influence each other. And for me, becoming a better

1:03:22.840 --> 1:03:25.840
<v Speaker 14>leader in the workplace, being more thoughtful and sensitive, how

1:03:25.840 --> 1:03:29.000
<v Speaker 14>I approach conversations, how we think about long term planning

1:03:29.520 --> 1:03:31.920
<v Speaker 14>has for sure made me a better parent and I

1:03:31.960 --> 1:03:32.920
<v Speaker 14>hope a better partner.

1:03:34.320 --> 1:03:38.280
<v Speaker 2>Do where to go? Okay, this is back to kind

1:03:38.320 --> 1:03:41.800
<v Speaker 2>of hardcore business. What prompts men to buy activewear these days?

1:03:41.920 --> 1:03:45.480
<v Speaker 2>Has anything changed? What gets their own target demo to

1:03:45.520 --> 1:03:46.920
<v Speaker 2>pull out the plastic and buy?

1:03:47.120 --> 1:03:51.440
<v Speaker 14>Yeah, what's really exciting is I think the shift during COVID,

1:03:51.560 --> 1:03:54.080
<v Speaker 14>where I think in particular, we saw a shift for

1:03:54.120 --> 1:03:57.000
<v Speaker 14>men to start taking better care of themselves, to allow

1:03:57.080 --> 1:03:59.200
<v Speaker 14>themselves to take better care of themselves. That I think

1:03:59.240 --> 1:04:03.160
<v Speaker 14>has continued and I hope never goes back. It's really important.

1:04:03.440 --> 1:04:06.320
<v Speaker 14>And so you know, there's a lot of different modalities.

1:04:06.320 --> 1:04:08.240
<v Speaker 14>It could be yoga, it could be running, it could

1:04:08.280 --> 1:04:11.360
<v Speaker 14>be cycling, but most of our customers do a balance

1:04:11.400 --> 1:04:12.440
<v Speaker 14>of all of those.

1:04:12.400 --> 1:04:14.200
<v Speaker 2>You talked about the athletic side of the business. Is

1:04:14.200 --> 1:04:15.720
<v Speaker 2>that still the big chunk of the business.

1:04:15.880 --> 1:04:18.440
<v Speaker 14>It's pretty equal at this point between our active and

1:04:18.440 --> 1:04:20.320
<v Speaker 14>our commuter lines. Yeah. Wow, there are a lot of

1:04:20.320 --> 1:04:22.600
<v Speaker 14>customers who only know us for our commuter line.

1:04:23.120 --> 1:04:24.680
<v Speaker 2>Wow, what's more profitable?

1:04:26.280 --> 1:04:28.240
<v Speaker 14>I would say our commuter line is more profitable. It's

1:04:28.240 --> 1:04:29.080
<v Speaker 14>a higher price point.

1:04:29.160 --> 1:04:30.040
<v Speaker 2>Okay, okay.

1:04:30.320 --> 1:04:34.400
<v Speaker 4>So when you told us earlier that covid was really challenging, Yeah,

1:04:34.600 --> 1:04:36.640
<v Speaker 4>was that as challenging as the first couple of years

1:04:36.640 --> 1:04:38.480
<v Speaker 4>of just getting the brand off the ground and like

1:04:38.560 --> 1:04:41.640
<v Speaker 4>knocking on doors and getting Peloton and Equinox and berries

1:04:41.680 --> 1:04:42.480
<v Speaker 4>to carry this stuff.

1:04:42.560 --> 1:04:45.960
<v Speaker 14>It was more challenging for me, There's no question it

1:04:46.000 --> 1:04:48.560
<v Speaker 14>was more challenging. In the beginning. You're so excited and

1:04:48.600 --> 1:04:51.840
<v Speaker 14>you've got nothing to lose, right, So you're kind of

1:04:51.880 --> 1:04:53.800
<v Speaker 14>trying to build this business from scratch, and if you

1:04:53.880 --> 1:04:57.080
<v Speaker 14>lose it, you know, no harm, no fallid, it doesn't

1:04:57.240 --> 1:05:00.160
<v Speaker 14>it's not worth anything at that point. But then as

1:05:00.160 --> 1:05:03.200
<v Speaker 14>it grows, there's more pressure, there's more people, you know,

1:05:03.840 --> 1:05:07.320
<v Speaker 14>and I care so deeply about how our team feels

1:05:07.320 --> 1:05:13.360
<v Speaker 14>about work and and so the pandemic was hard again

1:05:13.440 --> 1:05:15.800
<v Speaker 14>on so many people and so many families. I just

1:05:15.840 --> 1:05:18.760
<v Speaker 14>felt that weight all the time, and I didn't know

1:05:18.760 --> 1:05:21.320
<v Speaker 14>how to relieve it. So for me it was harder.

1:05:22.040 --> 1:05:25.800
<v Speaker 2>Last question, right, Yeah, if everything goes according to plan,

1:05:25.960 --> 1:05:27.960
<v Speaker 2>ron will fill in the blank.

1:05:29.080 --> 1:05:31.520
<v Speaker 14>Ron will have a massive impact on the mental health

1:05:31.560 --> 1:05:32.200
<v Speaker 14>in this country.

1:05:32.600 --> 1:05:36.720
<v Speaker 4>Wow, we have we do have one minute left? Oh

1:05:37.080 --> 1:05:42.200
<v Speaker 4>huh yeah, mental health okay, personally, Yeah, how did you

1:05:43.040 --> 1:05:45.280
<v Speaker 4>get past that hump that you faced during the pandemic.

1:05:45.520 --> 1:05:47.080
<v Speaker 14>Well, I think a big part of it for me

1:05:47.240 --> 1:05:50.240
<v Speaker 14>was building a toolkit and understanding how to deal with

1:05:50.280 --> 1:05:53.360
<v Speaker 14>those challenges because these things tend to catch us unaware,

1:05:53.640 --> 1:05:58.200
<v Speaker 14>you know, anxiety, depression. You can't fully prepare for them,

1:05:58.520 --> 1:06:00.840
<v Speaker 14>but you can build a toolkit to know how to

1:06:00.840 --> 1:06:02.840
<v Speaker 14>address it when you feel that way. And there's a

1:06:02.920 --> 1:06:06.840
<v Speaker 14>number of things that I do, but motion exercise. I

1:06:06.880 --> 1:06:12.200
<v Speaker 14>got really into contrast therapy, cold plunging, saunas, and social

1:06:12.200 --> 1:06:15.880
<v Speaker 14>connection intentionally seeking out. It's hard to build friends, you know,

1:06:15.920 --> 1:06:20.200
<v Speaker 14>as you age, but getting yourself uncomfortable makes a big difference.

1:06:20.960 --> 1:06:23.360
<v Speaker 2>Well, you've definitely made a big difference. You can tell

1:06:23.480 --> 1:06:25.480
<v Speaker 2>in what you're doing in the last year, and you

1:06:25.480 --> 1:06:28.160
<v Speaker 2>can tell how much you're enjoying it. So looking forward

1:06:28.200 --> 1:06:31.760
<v Speaker 2>to the next ten years, oh at least twenty years,

1:06:31.840 --> 1:06:34.080
<v Speaker 2>thirty years. Be welcome back soon.

1:06:34.160 --> 1:06:36.360
<v Speaker 14>Thank you always welcome much of course.

1:06:36.240 --> 1:06:38.439
<v Speaker 2>Nate check It's co founder and CEO of Rowan.

1:06:38.800 --> 1:06:42.400
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:06:42.400 --> 1:06:45.760
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

1:06:45.840 --> 1:06:49.880
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App,

1:06:50.160 --> 1:06:51.840
<v Speaker 1>or watch us live on YouTube.

1:06:52.760 --> 1:06:53.040
<v Speaker 6>Well.

1:06:53.120 --> 1:06:55.840
<v Speaker 2>As pandemic worries have faded, the travel business has definitely

1:06:55.880 --> 1:06:59.320
<v Speaker 2>come soaring back, with airline traffic more than doubling since

1:06:59.320 --> 1:07:02.320
<v Speaker 2>it's COVID a trough, and waiting times for deliveries of

1:07:02.360 --> 1:07:05.320
<v Speaker 2>new commercial airplanes mostly stretching through the end of this

1:07:05.360 --> 1:07:08.320
<v Speaker 2>decade because of robust demand. But there is one travel

1:07:08.360 --> 1:07:10.840
<v Speaker 2>segment that seems a little bit stuck in a holding pattern,

1:07:10.880 --> 1:07:12.480
<v Speaker 2>and that is corporate owned gents so road.

1:07:12.480 --> 1:07:15.720
<v Speaker 4>Bloomberg's Thomas Black earlier this month, he reports on the

1:07:15.760 --> 1:07:18.080
<v Speaker 4>aviation space and noted that even though the number of

1:07:18.120 --> 1:07:21.320
<v Speaker 4>flights operated by the broader private aviation industry so that

1:07:21.360 --> 1:07:25.920
<v Speaker 4>includes charter, fractional, individually owned aircraft managed by third party

1:07:25.960 --> 1:07:27.919
<v Speaker 4>service companies, pretty much all the ways that you fly

1:07:27.960 --> 1:07:31.360
<v Speaker 4>around Carrol totally. Yeah, not. It's almost nineteen percent higher

1:07:31.360 --> 1:07:33.040
<v Speaker 4>than it was back in twenty nineteen, that was the

1:07:33.120 --> 1:07:36.439
<v Speaker 4>last full year pre pandemic year. Company's in house flight

1:07:36.440 --> 1:07:38.560
<v Speaker 4>departments are flying about the same as they did Carol

1:07:38.680 --> 1:07:39.280
<v Speaker 4>four years ago.

1:07:39.320 --> 1:07:42.240
<v Speaker 2>It's interesting. That's according to data from wing exit's Hamburg

1:07:42.400 --> 1:07:44.800
<v Speaker 2>based provider of market data and analysis on the private

1:07:44.840 --> 1:07:48.240
<v Speaker 2>aviation industry. We've got a great voice on this back

1:07:48.280 --> 1:07:52.440
<v Speaker 2>with us is Janiniannarelli. She is founder and president of

1:07:52.440 --> 1:07:56.600
<v Speaker 2>the private aircraft broker par Avian, and she really sees

1:07:56.720 --> 1:07:59.360
<v Speaker 2>daily what is going on, minute by minute in the

1:07:59.360 --> 1:08:03.120
<v Speaker 2>private av world. She's here in our Bloomberg Interactive Brokers studio.

1:08:03.160 --> 1:08:06.000
<v Speaker 2>Welcome back. How are you delighted to be here. Thank

1:08:06.040 --> 1:08:08.160
<v Speaker 2>you for the invitation. It's great to have you here.

1:08:08.280 --> 1:08:10.520
<v Speaker 2>Tell me what you said though, when you walked into

1:08:10.600 --> 1:08:13.200
<v Speaker 2>the studio and you were listening to our segment on

1:08:13.240 --> 1:08:15.959
<v Speaker 2>the IPO market, which seems like it's having a tough

1:08:16.000 --> 1:08:20.479
<v Speaker 2>time getting going, and how that kind of related to

1:08:20.600 --> 1:08:21.320
<v Speaker 2>your industry.

1:08:21.479 --> 1:08:25.559
<v Speaker 6>Yeah, just take your last guest story and slash ipo

1:08:25.680 --> 1:08:27.200
<v Speaker 6>and insert the word jet.

1:08:27.320 --> 1:08:28.080
<v Speaker 2>What's going on?

1:08:29.120 --> 1:08:32.360
<v Speaker 6>That's a good question. What we have observed throughout the

1:08:32.360 --> 1:08:35.040
<v Speaker 6>course of twenty twenty three The buyers are sitting on

1:08:35.080 --> 1:08:38.880
<v Speaker 6>their hands and they've created excuses, and I would say

1:08:38.880 --> 1:08:41.759
<v Speaker 6>the trade has as well for them quarter over quarter.

1:08:42.000 --> 1:08:43.840
<v Speaker 6>So here we are, we're at the end of the year.

1:08:44.000 --> 1:08:46.559
<v Speaker 6>This should be the busiest time of the year in

1:08:46.600 --> 1:08:50.679
<v Speaker 6>the aircraft trading marketplace, and it's relatively quiet.

1:08:50.800 --> 1:08:54.200
<v Speaker 4>Wait, I thought that we saw huge, huge announcements from

1:08:54.360 --> 1:09:00.160
<v Speaker 4>companies like net Jets buying many many Cessna citations for

1:09:00.240 --> 1:09:04.120
<v Speaker 4>example earlier this year. That doesn't count in a.

1:09:04.120 --> 1:09:07.000
<v Speaker 6>Way, no, because that's the fractional share and they need

1:09:07.040 --> 1:09:10.599
<v Speaker 6>to meet demand. Actually, fractional flying is up year over year.

1:09:10.640 --> 1:09:12.400
<v Speaker 6>I want to say the number is somewhere like seven

1:09:12.439 --> 1:09:16.679
<v Speaker 6>point nine percent, whereas private flying is down eight point

1:09:16.760 --> 1:09:18.519
<v Speaker 6>three percent year over year.

1:09:18.560 --> 1:09:21.120
<v Speaker 4>These can how can those things both be true?

1:09:21.200 --> 1:09:24.120
<v Speaker 2>And Thomas Black and his story said flights are fractional operators.

1:09:24.240 --> 1:09:27.360
<v Speaker 2>So we're talking about net Jets Flexjet. They've increased have

1:09:27.479 --> 1:09:29.880
<v Speaker 2>increased forty one percent from twenty nineteen levels.

1:09:30.040 --> 1:09:32.560
<v Speaker 4>You're still flying private when you use one of those operators,

1:09:32.560 --> 1:09:34.240
<v Speaker 4>So make the distinction for our audience.

1:09:34.439 --> 1:09:38.640
<v Speaker 6>So the private sector and the corporate sector is whole ownership.

1:09:39.040 --> 1:09:41.479
<v Speaker 6>These are individuals and corporations that go out and acquire

1:09:41.520 --> 1:09:44.360
<v Speaker 6>the asset and the management, the crewing.

1:09:44.560 --> 1:09:45.519
<v Speaker 2>It's the company jet.

1:09:45.680 --> 1:09:49.559
<v Speaker 6>It's the company jet. We're to fractionalize all the time.

1:09:51.360 --> 1:09:54.600
<v Speaker 6>You're buying a piece of an airplane and so you

1:09:54.720 --> 1:09:58.080
<v Speaker 6>have access to uplift pretty much on demand, but you

1:09:58.200 --> 1:10:00.439
<v Speaker 6>don't own the whole aircraft and you don't control the

1:10:00.439 --> 1:10:01.200
<v Speaker 6>operation of it.

1:10:01.320 --> 1:10:03.519
<v Speaker 4>This is exactly what our own Thomas Black wrote about

1:10:04.000 --> 1:10:07.200
<v Speaker 4>earlier this month. And the question is that I that

1:10:07.240 --> 1:10:10.800
<v Speaker 4>I have for you, is is that era kind of

1:10:10.880 --> 1:10:14.160
<v Speaker 4>over when it comes to private ownership. We've seen pushback

1:10:14.640 --> 1:10:19.400
<v Speaker 4>from shareholders about flying private. So now about actually these

1:10:19.439 --> 1:10:22.439
<v Speaker 4>companies owning corporate jets because of the carbon footprint, So

1:10:22.520 --> 1:10:26.360
<v Speaker 4>companies are now not actually owning their jets outright and

1:10:26.400 --> 1:10:29.479
<v Speaker 4>instead using those fractional services which do offer the on

1:10:29.520 --> 1:10:32.120
<v Speaker 4>demand private flying, So the benefits of flying private without

1:10:32.160 --> 1:10:33.280
<v Speaker 4>actually owning that asset.

1:10:33.800 --> 1:10:37.680
<v Speaker 6>So it's a conundrum. I don't think demand has diminished,

1:10:38.160 --> 1:10:42.360
<v Speaker 6>it's just action has diminished. We really don't see people

1:10:42.400 --> 1:10:45.120
<v Speaker 6>pushing away from private jets and looking for other means

1:10:45.120 --> 1:10:49.439
<v Speaker 6>of transportation. It still is the most efficient form of

1:10:49.560 --> 1:10:53.560
<v Speaker 6>moving goods and service goods and people around the country, around.

1:10:53.240 --> 1:10:56.800
<v Speaker 2>The world, but they don't want to own it, not necessarily.

1:10:56.840 --> 1:10:59.840
<v Speaker 6>So I mean I personally have not experienced people say

1:11:00.080 --> 1:11:03.519
<v Speaker 6>sell the jet because of all the issues that you

1:11:03.680 --> 1:11:08.080
<v Speaker 6>just cited. There are ways to reduce their carbon footprint.

1:11:08.120 --> 1:11:11.120
<v Speaker 6>You know, smart flying, direct flying in the United States

1:11:11.240 --> 1:11:14.040
<v Speaker 6>is going to lead the way. Operators within the United

1:11:14.080 --> 1:11:16.599
<v Speaker 6>States are going to lead the way to that goal

1:11:16.640 --> 1:11:17.880
<v Speaker 6>of twenty fifty.

1:11:17.600 --> 1:11:21.200
<v Speaker 2>Which I mean you brokeer deals right, correct, So how

1:11:21.280 --> 1:11:23.880
<v Speaker 2>much is your deal flow down this year from I

1:11:23.880 --> 1:11:27.080
<v Speaker 2>don't know what's is it the peak post pandemic that

1:11:27.160 --> 1:11:29.439
<v Speaker 2>you measure against. I'd be curious about that, and also

1:11:29.520 --> 1:11:31.440
<v Speaker 2>where it was maybe twenty nineteen.

1:11:31.400 --> 1:11:35.120
<v Speaker 6>So good questions. My business is off significantly, but I

1:11:35.200 --> 1:11:38.559
<v Speaker 6>attribute it to the aircraft that I'm actually offering. I mean,

1:11:38.600 --> 1:11:39.559
<v Speaker 6>the market's sort of.

1:11:40.000 --> 1:11:41.160
<v Speaker 2>You don't like your inventory.

1:11:41.680 --> 1:11:44.559
<v Speaker 6>I love my inventory, right, but it's not what people

1:11:44.600 --> 1:11:47.519
<v Speaker 6>will It's not in favor with the market today. The

1:11:47.560 --> 1:11:51.160
<v Speaker 6>most active segment of the business aircraft marketplace. I would

1:11:51.200 --> 1:11:53.960
<v Speaker 6>have to say, is the small jet that is the

1:11:54.000 --> 1:11:59.320
<v Speaker 6>aircraft that initially led the decline and then started the

1:11:59.439 --> 1:12:03.360
<v Speaker 6>rise back out of the global panel.

1:12:03.479 --> 1:12:06.600
<v Speaker 4>What is this like a six person exactly?

1:12:07.320 --> 1:12:09.639
<v Speaker 6>I put it more in a dollar perspective, but six

1:12:09.720 --> 1:12:14.559
<v Speaker 6>to eight passengers somewhere two to seven million dollars, and

1:12:14.760 --> 1:12:16.960
<v Speaker 6>the aircraft range is going to be anywhere from about

1:12:17.000 --> 1:12:18.960
<v Speaker 6>a thousand nautical miles to fifteen hundred.

1:12:19.080 --> 1:12:20.479
<v Speaker 2>So what don't people want then?

1:12:21.200 --> 1:12:21.439
<v Speaker 11>Is it?

1:12:21.479 --> 1:12:23.320
<v Speaker 2>Now? Yeah? What is it that they don't want?

1:12:23.520 --> 1:12:26.040
<v Speaker 6>It seems to be the category that I would call

1:12:26.080 --> 1:12:29.040
<v Speaker 6>the super mid size and the ultralong range aircraft.

1:12:29.040 --> 1:12:29.960
<v Speaker 4>Why don't they want those?

1:12:30.600 --> 1:12:31.200
<v Speaker 2>It's a good.

1:12:31.120 --> 1:12:33.640
<v Speaker 6>Question, It's a really good question. So, first of all,

1:12:33.680 --> 1:12:35.720
<v Speaker 6>if we talk about the ultra long range that that's

1:12:35.760 --> 1:12:38.439
<v Speaker 6>the pinnacle of the marketplace, and the price point for

1:12:38.479 --> 1:12:40.519
<v Speaker 6>those airplanes is anywhere from fifty million on.

1:12:40.680 --> 1:12:43.840
<v Speaker 4>This not be like a Golfstream G six fifty correct.

1:12:43.760 --> 1:12:47.080
<v Speaker 6>Yes, Tim's a little bit into planes, ah, I can tell.

1:12:47.640 --> 1:12:50.479
<v Speaker 6>So that seems to have fallen out of favor. I mean,

1:12:50.479 --> 1:12:52.439
<v Speaker 6>there are there are buyers out there, and there are

1:12:52.479 --> 1:12:54.200
<v Speaker 6>plenty of inquiries. I mean, if I just look at

1:12:54.240 --> 1:12:57.040
<v Speaker 6>the number of inquiries I've received here to date on

1:12:57.160 --> 1:13:00.400
<v Speaker 6>every single aircraft I offer for sale. It's just my

1:13:00.479 --> 1:13:03.040
<v Speaker 6>mind that not one person has stepped up to make

1:13:03.040 --> 1:13:06.400
<v Speaker 6>an offer. Maybe more interesting is, let's say I get

1:13:06.400 --> 1:13:08.840
<v Speaker 6>two hundred inquiries over the course of three months on

1:13:08.880 --> 1:13:12.360
<v Speaker 6>an aircraft. My guess is ten percent are really going

1:13:12.400 --> 1:13:16.160
<v Speaker 6>to buy an aircraft, but less than ten percent of

1:13:16.200 --> 1:13:18.840
<v Speaker 6>that ten percent and actually done anything.

1:13:18.840 --> 1:13:22.760
<v Speaker 4>Forgive me, but do interest rates matter? I mean when

1:13:22.800 --> 1:13:25.719
<v Speaker 4>we're talking at this type of money, they don't matter

1:13:25.800 --> 1:13:28.920
<v Speaker 4>for real estate, but they matter for at least that's

1:13:28.920 --> 1:13:30.400
<v Speaker 4>what real estate, high end real estate mean.

1:13:30.439 --> 1:13:31.599
<v Speaker 2>Do they finance these deals?

1:13:31.640 --> 1:13:31.720
<v Speaker 3>Like?

1:13:31.760 --> 1:13:32.759
<v Speaker 2>Yeah, that's a good question.

1:13:33.120 --> 1:13:37.479
<v Speaker 6>So another good question my personal history is that I

1:13:37.520 --> 1:13:39.920
<v Speaker 6>can count, maybe on two hands, how many people actually

1:13:39.920 --> 1:13:44.200
<v Speaker 6>needed financing throughout my entire Cash needed to.

1:13:44.200 --> 1:13:47.640
<v Speaker 4>Me need versus using financing are two different things. There

1:13:47.640 --> 1:13:49.679
<v Speaker 4>are plenty of people who could pay, you know, outright

1:13:49.720 --> 1:13:52.240
<v Speaker 4>for a forty thousand or sixty thousand dollars vehicle, but

1:13:52.280 --> 1:13:55.000
<v Speaker 4>if they get zero percent financing, then they're going to

1:13:55.000 --> 1:13:56.800
<v Speaker 4>take the financing exactly that.

1:13:57.160 --> 1:13:59.960
<v Speaker 6>Now, I have a number of prospective buyers that they

1:14:00.080 --> 1:14:03.519
<v Speaker 6>may pay cash outright and then refinance later. On most

1:14:03.560 --> 1:14:06.160
<v Speaker 6>of them do that with a financial institution that they

1:14:06.160 --> 1:14:10.080
<v Speaker 6>already have a business relationship with. The odd inquiry that

1:14:10.160 --> 1:14:14.599
<v Speaker 6>I may receive for aircraft financing, frankly, is a little

1:14:14.600 --> 1:14:16.839
<v Speaker 6>bit of a red flag for me, because they shouldn't

1:14:16.840 --> 1:14:18.719
<v Speaker 6>be asking me. They already should have had that in place.

1:14:18.840 --> 1:14:21.200
<v Speaker 2>Right, it's right. They've got their bankers, They've got the

1:14:21.200 --> 1:14:23.559
<v Speaker 2>bank that they've been working with for years on everything.

1:14:23.439 --> 1:14:26.360
<v Speaker 6>End qualified the case, come in everything.

1:14:27.000 --> 1:14:31.439
<v Speaker 2>It's interesting. I'm thinking about our audience. So how do

1:14:31.640 --> 1:14:34.960
<v Speaker 2>you then use what you are seeing to maybe tell

1:14:35.000 --> 1:14:37.680
<v Speaker 2>you what's going on in the global economy. Is it

1:14:37.720 --> 1:14:41.120
<v Speaker 2>an indicator for you or is it just maybe your business,

1:14:41.120 --> 1:14:42.920
<v Speaker 2>Your industry is going through some changes.

1:14:43.040 --> 1:14:45.320
<v Speaker 6>I would say flip that and say business jets are

1:14:45.360 --> 1:14:49.599
<v Speaker 6>the indicator, and they always have been. Now I think

1:14:49.640 --> 1:14:53.519
<v Speaker 6>we're writing new history, and have been since twenty nineteen,

1:14:53.600 --> 1:14:55.439
<v Speaker 6>because you could take the playbook and throw it out

1:14:55.439 --> 1:14:59.920
<v Speaker 6>the window. Looking back over twenty three, I was musing

1:15:00.080 --> 1:15:03.160
<v Speaker 6>over the fact that we're going to chalk this year

1:15:03.240 --> 1:15:07.639
<v Speaker 6>up to a year of rebalancing, and I'm wondering if

1:15:07.720 --> 1:15:11.280
<v Speaker 6>this was not the downturn that always follows a great

1:15:11.400 --> 1:15:14.519
<v Speaker 6>upswing and twenty four, because I'm going to use it

1:15:14.560 --> 1:15:17.880
<v Speaker 6>to project a little bit is going to be relatively quiet.

1:15:17.960 --> 1:15:20.519
<v Speaker 6>But the driver for that is mostly the presidential election

1:15:21.000 --> 1:15:23.920
<v Speaker 6>and the uncertainty that comes along with who will be

1:15:24.000 --> 1:15:27.799
<v Speaker 6>our new administration and what policies will go into effect.

1:15:27.880 --> 1:15:31.360
<v Speaker 4>Well, President Trump was pretty friendly to private jets.

1:15:31.360 --> 1:15:32.560
<v Speaker 2>To a certain degree.

1:15:32.880 --> 1:15:35.800
<v Speaker 4>I mean some of those there were tax breaks that

1:15:35.840 --> 1:15:39.559
<v Speaker 4>were given to people who used private jets during the

1:15:39.600 --> 1:15:41.160
<v Speaker 4>coronavirus pandemic, for example.

1:15:41.240 --> 1:15:41.840
<v Speaker 2>Well, that's true.

1:15:41.840 --> 1:15:45.519
<v Speaker 6>The bonus appreciation was a huge driver to motivate people

1:15:45.560 --> 1:15:46.640
<v Speaker 6>to buy aircraft.

1:15:47.320 --> 1:15:49.960
<v Speaker 2>Twenty seconds. What are you worried about in terms of

1:15:50.240 --> 1:15:53.240
<v Speaker 2>the presidential outcome and in terms of regulatory or overset?

1:15:53.240 --> 1:15:54.759
<v Speaker 2>And I've got to ask you to be very quickly.

1:15:55.280 --> 1:15:58.640
<v Speaker 6>I'm mostly concerned about tax implications. There's a lot of

1:15:58.640 --> 1:16:02.960
<v Speaker 6>those expiring in twenty five. That's really the bigger concern.

1:16:03.600 --> 1:16:04.960
<v Speaker 2>Really fascinating, right.

1:16:05.120 --> 1:16:06.400
<v Speaker 4>I can talk about this all I know.

1:16:06.479 --> 1:16:08.559
<v Speaker 2>I know it's a world we love talking about. We

1:16:08.600 --> 1:16:11.280
<v Speaker 2>didn't even get into evitall's, which I know is a

1:16:11.280 --> 1:16:14.200
<v Speaker 2>big thing. Time next time, come back soon, love to

1:16:14.200 --> 1:16:18.519
<v Speaker 2>continue the conversation. Janine Jannarelli, Founder president of par Avion,

1:16:18.680 --> 1:16:21.360
<v Speaker 2>a private aircraft broker. You can check out some of

1:16:21.400 --> 1:16:24.600
<v Speaker 2>the stuff that she is involved in on her website.

1:16:24.640 --> 1:16:27.920
<v Speaker 2>Here in studio, have a good holiday.

1:16:31.640 --> 1:16:35.240
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:16:35.240 --> 1:16:39.280
<v Speaker 1>live weekday afternoons from three to six Easter on Bloomberg Radio,

1:16:39.479 --> 1:16:42.759
<v Speaker 1>the Bloomberg Business App and YouTube. You can also listen

1:16:42.840 --> 1:16:45.960
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

1:16:46.400 --> 1:16:49.200
<v Speaker 1>Just Say Alexa Play Bloomberg eleven thirty.

1:16:50.800 --> 1:16:52.880
<v Speaker 2>We turned out to our friends with Bloomberg Pursuits for

1:16:52.920 --> 1:16:55.519
<v Speaker 2>their annual guide to holiday entertaining, and we have the

1:16:55.560 --> 1:16:58.679
<v Speaker 2>recipe for sweet success no matter what kind of hosting

1:16:58.720 --> 1:17:01.719
<v Speaker 2>duties you are facing this holiday season. Here with a breakdown,

1:17:01.760 --> 1:17:04.759
<v Speaker 2>our Bloomberg Pursuits Deputy editor Jim Gaddie and a renowned

1:17:04.760 --> 1:17:08.320
<v Speaker 2>food editor Kate Crater, who's joining us from London. And guys,

1:17:08.400 --> 1:17:11.160
<v Speaker 2>let's cut to the chase. It's all about cheese, Jim.

1:17:11.160 --> 1:17:12.480
<v Speaker 2>Apparently who knew.

1:17:12.479 --> 1:17:14.559
<v Speaker 16>You know, when Kate came to us with this idea

1:17:14.640 --> 1:17:17.960
<v Speaker 16>we have a holiday entertaining special every year. She said, guys,

1:17:18.000 --> 1:17:21.200
<v Speaker 16>I just want to do something easy this year, And

1:17:21.520 --> 1:17:23.160
<v Speaker 16>who knew? It was all about cheese Kate.

1:17:23.200 --> 1:17:24.880
<v Speaker 2>It does feel like I feel like, even just going

1:17:24.920 --> 1:17:27.679
<v Speaker 2>into Thanksgiving, just the holidays in general, everybody just wanted

1:17:27.720 --> 1:17:31.320
<v Speaker 2>to like relax, go into comfort food, and I feel

1:17:31.320 --> 1:17:34.520
<v Speaker 2>like cheese is like the perfect thing. Give me cheese, wine, crackers,

1:17:34.560 --> 1:17:36.479
<v Speaker 2>And I really am such a happy little soul.

1:17:37.000 --> 1:17:39.559
<v Speaker 17>Same Carol, we are exactly the same. And I know

1:17:39.600 --> 1:17:42.680
<v Speaker 17>I'll see what the cheese board do very very soon. No,

1:17:42.800 --> 1:17:45.959
<v Speaker 17>I think I think everybody has negative time around the holidays,

1:17:46.000 --> 1:17:48.680
<v Speaker 17>and this year it seems more so than ever. And

1:17:48.920 --> 1:17:51.400
<v Speaker 17>She's really is an instant party. I mean, it doesn't

1:17:51.439 --> 1:17:54.840
<v Speaker 17>ask for much besides that you and wrap it and

1:17:54.960 --> 1:17:58.240
<v Speaker 17>serve it at room temperature. And sometimes we actually found

1:17:58.240 --> 1:18:02.839
<v Speaker 17>this one cheese that's it. That's upland rust Creek reserves.

1:18:03.360 --> 1:18:05.760
<v Speaker 17>The makers recommend that you warm it a little bit

1:18:05.800 --> 1:18:10.120
<v Speaker 17>so it becomes like this crazy, rich, savory custard. When

1:18:10.120 --> 1:18:12.200
<v Speaker 17>you see a picture of it, you won't believe it.

1:18:12.200 --> 1:18:13.880
<v Speaker 17>It looks. I mean, it really is like the most

1:18:13.920 --> 1:18:15.120
<v Speaker 17>beautiful thing you've ever seen.

1:18:15.360 --> 1:18:17.000
<v Speaker 2>Okay, so it's pretty. Does it taste good?

1:18:17.080 --> 1:18:17.280
<v Speaker 6>Cake?

1:18:17.880 --> 1:18:21.879
<v Speaker 17>It's so good. It's so good. It's like this thick, creamy,

1:18:21.960 --> 1:18:24.760
<v Speaker 17>a little bit grassy, it's made from cow's milk and

1:18:24.760 --> 1:18:28.600
<v Speaker 17>the cows have been munching on dry fall grass, so

1:18:28.760 --> 1:18:30.679
<v Speaker 17>I think that gives it a bit of a toasty flavor.

1:18:30.720 --> 1:18:33.280
<v Speaker 17>But it's also it's you know, have the best cheese

1:18:33.280 --> 1:18:36.599
<v Speaker 17>when it's super creamy eazy, is a little bit sweet

1:18:36.600 --> 1:18:39.680
<v Speaker 17>and salty, and that's exactly what this is.

1:18:40.000 --> 1:18:41.479
<v Speaker 2>So what do you do? So Jim, like, come on?

1:18:41.520 --> 1:18:43.640
<v Speaker 2>And I'm also from a family that even like the

1:18:43.720 --> 1:18:47.559
<v Speaker 2>younger generations are really into charcuterie boards. I think that's

1:18:47.600 --> 1:18:49.280
<v Speaker 2>what they all want as gifts, they and that's what

1:18:49.320 --> 1:18:51.360
<v Speaker 2>they do. But it's really Jim and an easy way

1:18:51.400 --> 1:18:52.000
<v Speaker 2>to entertain.

1:18:52.400 --> 1:18:56.800
<v Speaker 16>Absolutely. You know, it's crazy how it's so simple. You

1:18:56.840 --> 1:18:59.760
<v Speaker 16>don't really have to do that much. You know, you

1:18:59.800 --> 1:19:02.880
<v Speaker 16>can you a charcotterie board, put four or five cheeses

1:19:02.920 --> 1:19:06.040
<v Speaker 16>on it, pair it with some wine. Kate, I mean,

1:19:06.080 --> 1:19:07.800
<v Speaker 16>how many times have you done this in your life?

1:19:07.800 --> 1:19:08.960
<v Speaker 8>And how many times.

1:19:08.800 --> 1:19:09.479
<v Speaker 1>Has it gone wrong?

1:19:10.600 --> 1:19:11.000
<v Speaker 5>Yeah?

1:19:11.040 --> 1:19:14.680
<v Speaker 17>Exactly. There's a very good like success ratio when you

1:19:14.720 --> 1:19:17.439
<v Speaker 17>have a cheese board, as you know, and Carol you'll

1:19:17.479 --> 1:19:20.800
<v Speaker 17>know from your daughter. So it's just like it makes

1:19:20.840 --> 1:19:23.640
<v Speaker 17>like it's so easy and it's just so great to

1:19:23.680 --> 1:19:26.800
<v Speaker 17>think because parties are stressful, they really are. And so

1:19:26.880 --> 1:19:30.479
<v Speaker 17>if you can come up with some instantaneous ways to

1:19:30.520 --> 1:19:33.880
<v Speaker 17>make people happy and guess happy that are no that

1:19:33.920 --> 1:19:36.160
<v Speaker 17>are no stress and the thing is really worked for

1:19:36.200 --> 1:19:40.080
<v Speaker 17>everyone because you can seguay into a sarcuitary board alongside.

1:19:40.080 --> 1:19:43.360
<v Speaker 17>But there's also fantastic vegan cheeses now, so you can

1:19:43.360 --> 1:19:45.000
<v Speaker 17>buy some of those to serve.

1:19:45.400 --> 1:19:47.040
<v Speaker 2>Well, is there there's a reason, right?

1:19:47.160 --> 1:19:47.400
<v Speaker 9>Is it?

1:19:47.439 --> 1:19:50.320
<v Speaker 2>Because right? I love this part It's produced from cows

1:19:50.360 --> 1:19:53.080
<v Speaker 2>that have been snacking on a dry fall hay. Right,

1:19:53.120 --> 1:19:55.360
<v Speaker 2>So this is the reason why there's a sneaker drop, right,

1:19:55.439 --> 1:19:57.479
<v Speaker 2>not a spring hay.

1:19:57.600 --> 1:19:57.840
<v Speaker 12>Yeah.

1:19:57.920 --> 1:20:01.519
<v Speaker 17>Yeah, don't try and give them spring hay. It's fall hey,

1:20:01.520 --> 1:20:03.639
<v Speaker 17>which I guess if you think about it, what little

1:20:03.680 --> 1:20:06.000
<v Speaker 17>I know about farming means that it's you know, sat

1:20:06.040 --> 1:20:08.639
<v Speaker 17>there and like soaked up the sunshine all summer long

1:20:08.800 --> 1:20:12.519
<v Speaker 17>and now and then it's like super concentrated, delicious hay

1:20:12.600 --> 1:20:13.839
<v Speaker 17>and that you get in autumn.

1:20:13.960 --> 1:20:15.880
<v Speaker 2>The caws were also smiling and they did this. God,

1:20:15.880 --> 1:20:16.960
<v Speaker 2>I'm sorry to go ahead.

1:20:17.160 --> 1:20:19.160
<v Speaker 16>The other thing that I found interesting about this particular

1:20:19.240 --> 1:20:23.240
<v Speaker 16>cheese that our wine critic Ala McCoy found out is

1:20:23.600 --> 1:20:26.360
<v Speaker 16>that you compare it with a red like a deep

1:20:26.600 --> 1:20:30.320
<v Speaker 16>red wine, which was kind of surprising to me. And

1:20:30.360 --> 1:20:31.920
<v Speaker 16>you don't have to serve it at the beginning of

1:20:31.960 --> 1:20:33.800
<v Speaker 16>the meal. You can serve it French style at the

1:20:33.920 --> 1:20:36.680
<v Speaker 16>end of the meal. So it's really kind of like

1:20:37.200 --> 1:20:39.639
<v Speaker 16>whatever time you want to serve it. You can serve

1:20:39.640 --> 1:20:41.960
<v Speaker 16>it with a white wine. You can obviously champagne. We

1:20:42.040 --> 1:20:45.600
<v Speaker 16>have a Champagne this Bowlingair Special Cube which goes with

1:20:45.840 --> 1:20:48.400
<v Speaker 16>kind of innie cheese that's kind of like the classic.

1:20:48.800 --> 1:20:50.680
<v Speaker 16>But I was really intrigued by the idea that you

1:20:50.680 --> 1:20:53.439
<v Speaker 16>could get this age kind of earthy red wine to

1:20:53.479 --> 1:20:54.599
<v Speaker 16>serve with the cheese homage.

1:20:54.640 --> 1:20:56.800
<v Speaker 2>Yes please, yes please. And you also, though, do list

1:20:56.840 --> 1:20:59.519
<v Speaker 2>some other cheese. I mean, the girl it cheese, is

1:20:59.520 --> 1:21:01.599
<v Speaker 2>it right? But you do, as you said, vegan cheese,

1:21:01.600 --> 1:21:03.320
<v Speaker 2>because we have a lot of vegans in my family too,

1:21:03.320 --> 1:21:06.200
<v Speaker 2>and we really have to think about that when we're entertaining.

1:21:06.880 --> 1:21:08.640
<v Speaker 2>So there's there's a bunch of other ones. And I

1:21:08.680 --> 1:21:10.920
<v Speaker 2>do like the wine, uh, the one one that goes

1:21:10.960 --> 1:21:12.439
<v Speaker 2>with pretty much any cheese.

1:21:12.680 --> 1:21:14.360
<v Speaker 17>I know, I wanted to quizz you on that, Carol,

1:21:14.479 --> 1:21:18.360
<v Speaker 17>but but Jim sort of Jim killed it and be like, okay, quick, Carol,

1:21:18.400 --> 1:21:20.840
<v Speaker 17>what's the one line to serve with any keys?

1:21:21.080 --> 1:21:21.280
<v Speaker 8>Well?

1:21:21.400 --> 1:21:25.439
<v Speaker 2>Yeah, sorry, Jim, Thanks very much. All right, So let's

1:21:25.439 --> 1:21:26.960
<v Speaker 2>get into some of the other parts of the section.

1:21:27.920 --> 1:21:30.800
<v Speaker 2>I love. I have to say over the summer, Kate,

1:21:30.960 --> 1:21:33.840
<v Speaker 2>I imbibed in some of these pre mixed cocktails and

1:21:33.880 --> 1:21:35.519
<v Speaker 2>I really had fun with them.

1:21:35.960 --> 1:21:38.200
<v Speaker 17>There are some experts that are that are doing these

1:21:38.280 --> 1:21:41.120
<v Speaker 17>canned cocktails. Now. One of them who you might not

1:21:41.200 --> 1:21:44.679
<v Speaker 17>have picked on your Bengo card is Jennifer Lopez, who

1:21:44.720 --> 1:21:48.840
<v Speaker 17>you might know might know her music in her some

1:21:48.920 --> 1:21:52.120
<v Speaker 17>of her movies, but she's teamed up with a superstar

1:21:52.280 --> 1:21:57.599
<v Speaker 17>called Lynette Morrero, who is a star bartender in New York,

1:21:57.920 --> 1:22:00.280
<v Speaker 17>and they are making a sprits that sort of like

1:22:00.280 --> 1:22:03.360
<v Speaker 17>a paloma, so it's got that tang, but then it's

1:22:03.400 --> 1:22:06.479
<v Speaker 17>got like the fun and effervescence of the sprits. It's

1:22:06.479 --> 1:22:09.680
<v Speaker 17>called the Do Lola Paloma Rosa Sprits, so it sort

1:22:09.680 --> 1:22:14.280
<v Speaker 17>of rolls off your tongue and it's it's great. You know,

1:22:14.320 --> 1:22:17.000
<v Speaker 17>it's like tequila plus bubbles. So he's not going to

1:22:17.080 --> 1:22:17.439
<v Speaker 17>love that.

1:22:17.640 --> 1:22:20.080
<v Speaker 2>Sign me up. I don't get it. She's got ben Affleck.

1:22:20.160 --> 1:22:22.519
<v Speaker 2>She's beautiful, she's sings, she doesn't now she gets you

1:22:22.680 --> 1:22:25.960
<v Speaker 2>like her own little call. Come on Jaylo's share a

1:22:26.000 --> 1:22:29.160
<v Speaker 2>little bit. Also talk to us about this, you guys.

1:22:29.280 --> 1:22:30.880
<v Speaker 2>Jim come on in on the open a box and

1:22:30.920 --> 1:22:33.160
<v Speaker 2>pressed out like these ideas of kind of these kits

1:22:33.160 --> 1:22:34.559
<v Speaker 2>that you can I think it's kind of a great

1:22:34.600 --> 1:22:35.240
<v Speaker 2>hostess GIF.

1:22:35.680 --> 1:22:39.200
<v Speaker 16>Yeah, you know, I love this idea. And again it's

1:22:39.240 --> 1:22:41.519
<v Speaker 16>going back to like just make your life a little

1:22:41.520 --> 1:22:43.519
<v Speaker 16>bit easier. You don't have to make your own.

1:22:44.000 --> 1:22:46.960
<v Speaker 17>Here can we say, a Lottie, what did you say?

1:22:47.000 --> 1:22:48.280
<v Speaker 2>You want it easy and simple?

1:22:49.400 --> 1:22:50.800
<v Speaker 16>And you know, one of the one that kind of

1:22:50.840 --> 1:22:53.680
<v Speaker 16>jumped out to me was the soup dumpling set. I

1:22:53.720 --> 1:22:55.760
<v Speaker 16>had a brother in law and my sister who came

1:22:55.800 --> 1:22:58.519
<v Speaker 16>to visit earlier this year, and they were like, you

1:22:58.520 --> 1:23:00.200
<v Speaker 16>know what, I want the New York experience. I want

1:23:00.200 --> 1:23:01.640
<v Speaker 16>to know where to get a bagel, I want to

1:23:01.680 --> 1:23:04.240
<v Speaker 16>get some pizza, and I want to get the Chinatown

1:23:05.080 --> 1:23:07.479
<v Speaker 16>soup dumpling. And so I sent them to the place

1:23:07.479 --> 1:23:10.200
<v Speaker 16>where naan while where you get soup dumplings. I went

1:23:10.200 --> 1:23:11.800
<v Speaker 16>down a visit last week. He was like, if you

1:23:11.800 --> 1:23:13.559
<v Speaker 16>can bring some of those soup dumplings with me, and

1:23:13.600 --> 1:23:15.040
<v Speaker 16>I'm like, you know what, I'm just going to send

1:23:15.080 --> 1:23:15.479
<v Speaker 16>them to you.

1:23:15.560 --> 1:23:19.320
<v Speaker 2>It's a great right, It's a really sweet gift, Kait, No.

1:23:19.400 --> 1:23:21.439
<v Speaker 17>It really is. And they're pro they really are. Like

1:23:21.479 --> 1:23:23.360
<v Speaker 17>those soup dumplings are the star of the dim sum

1:23:23.439 --> 1:23:26.400
<v Speaker 17>table and they've really become synonymous with being kind of

1:23:26.400 --> 1:23:29.479
<v Speaker 17>an expert. They're sort of tricky to eat, you know,

1:23:29.640 --> 1:23:31.920
<v Speaker 17>because they're like so juicy, they're filled with froth, so

1:23:31.960 --> 1:23:33.800
<v Speaker 17>you use a spoon but chop six. So this is

1:23:33.800 --> 1:23:35.840
<v Speaker 17>actually a good way to practice to get really good

1:23:35.840 --> 1:23:39.280
<v Speaker 17>at your dumpling soup dumpling eating game. But there's also

1:23:39.360 --> 1:23:43.599
<v Speaker 17>the woman who did this, Caddo Deell got all these together.

1:23:43.760 --> 1:23:48.400
<v Speaker 17>And there's also a really terrific biscuit company that comes

1:23:48.439 --> 1:23:52.639
<v Speaker 17>out of Nashville. Their bisit is called Biscuit Levers Brecky Biscuits.

1:23:52.680 --> 1:23:55.639
<v Speaker 17>I keep picking the names in they're hard to say. There.

1:23:55.680 --> 1:23:57.960
<v Speaker 17>I've heard about these biscuits actually from people who have

1:23:58.000 --> 1:24:01.519
<v Speaker 17>been to Nashville, and there's good and they actually you

1:24:01.560 --> 1:24:02.000
<v Speaker 17>know him.

1:24:01.880 --> 1:24:03.679
<v Speaker 2>Jim Yeah, oh my god.

1:24:03.920 --> 1:24:06.679
<v Speaker 17>And they come with seasonal butter. So now I think

1:24:06.760 --> 1:24:08.720
<v Speaker 17>in the fall they had maple butter and now they've

1:24:08.760 --> 1:24:11.400
<v Speaker 17>just switched to brown sugar cinnamon, which sounds like a

1:24:11.439 --> 1:24:14.040
<v Speaker 17>good dream, Like it sounds it's cold here in London

1:24:14.080 --> 1:24:16.400
<v Speaker 17>today and I feel like that's what I want right now.

1:24:16.439 --> 1:24:20.000
<v Speaker 2>All right, it's a red wine geez crackers for the crackers.

1:24:20.040 --> 1:24:22.200
<v Speaker 2>Let's just get the business, all right. I want to

1:24:22.240 --> 1:24:24.559
<v Speaker 2>get because they're running out of time. But the southern comfort.

1:24:24.640 --> 1:24:27.799
<v Speaker 2>I love this story about what's happening at the airport

1:24:27.840 --> 1:24:29.320
<v Speaker 2>in Atlanta, Like who knew?

1:24:29.720 --> 1:24:32.320
<v Speaker 17>Have you ever? Oh my god, Carol. Literally there are

1:24:32.479 --> 1:24:37.240
<v Speaker 17>people who book who book through Atlanta now, and that

1:24:37.400 --> 1:24:40.640
<v Speaker 17>is no small airport. In fact, it's the busiest airport

1:24:41.120 --> 1:24:45.719
<v Speaker 17>in the world, the Hartfield Jackson Atlanta Airport, and people

1:24:45.880 --> 1:24:48.599
<v Speaker 17>book to go to one flu South, which has been

1:24:48.600 --> 1:24:50.360
<v Speaker 17>around for a little bit. It started off it had

1:24:50.400 --> 1:24:54.040
<v Speaker 17>like a really good reputation for cocktails. But in the

1:24:54.120 --> 1:24:56.960
<v Speaker 17>last little bit the food. They have this really great chef,

1:24:57.040 --> 1:25:01.000
<v Speaker 17>Todd Richards, and he creates a he just knows everything

1:25:01.040 --> 1:25:04.400
<v Speaker 17>about stressed out travelers and stressed out people walking through

1:25:04.439 --> 1:25:06.960
<v Speaker 17>the door, and he knows how to instantly make them

1:25:06.960 --> 1:25:10.960
<v Speaker 17>feel comfortable. So and like part of it, I thought

1:25:11.000 --> 1:25:13.160
<v Speaker 17>it was kind of great to talk to him because

1:25:13.200 --> 1:25:16.400
<v Speaker 17>he says, do a buffet because it makes your life

1:25:16.439 --> 1:25:19.360
<v Speaker 17>easier because you don't have to worry about doing plating,

1:25:19.560 --> 1:25:21.120
<v Speaker 17>you know, for people. And you also don't have to

1:25:21.120 --> 1:25:23.920
<v Speaker 17>worry about later early arrivals as long as you have

1:25:24.000 --> 1:25:26.920
<v Speaker 17>things that can sit there and be reheated or just

1:25:27.120 --> 1:25:30.000
<v Speaker 17>are don't have to be at a certain temperature. But

1:25:30.040 --> 1:25:33.760
<v Speaker 17>he also encourages you to do a food, sort of

1:25:33.800 --> 1:25:37.000
<v Speaker 17>food like chili that people will have their own stories about,

1:25:37.080 --> 1:25:39.599
<v Speaker 17>and then that's like a conversation starter right there.

1:25:39.760 --> 1:25:40.280
<v Speaker 8>I love it.

1:25:40.320 --> 1:25:41.720
<v Speaker 2>I love it. Next trip, I'm gonna be like, I'm

1:25:41.720 --> 1:25:43.800
<v Speaker 2>sorry I have to go through Atlanta because I've never

1:25:43.840 --> 1:25:44.120
<v Speaker 2>done it.

1:25:44.200 --> 1:25:44.760
<v Speaker 17>You really do.

1:25:45.240 --> 1:25:48.479
<v Speaker 2>There's so much more to the in the section Panama City.

1:25:48.520 --> 1:25:51.320
<v Speaker 2>I recently went to Panama. It's like interesting stuff going there.

1:25:51.360 --> 1:25:53.320
<v Speaker 2>We're running out of time, but I have to. And

1:25:53.400 --> 1:25:56.840
<v Speaker 2>James Tarmi on the new movie on Leonard Bernstein. So

1:25:57.000 --> 1:25:59.400
<v Speaker 2>it's really really great read for the holiday and some

1:25:59.439 --> 1:25:59.960
<v Speaker 2>great tips.

1:26:00.120 --> 1:26:00.360
<v Speaker 8>Guys.

1:26:00.439 --> 1:26:02.639
<v Speaker 2>I love, love, love you. Thank you so much.

1:26:03.000 --> 1:26:05.439
<v Speaker 17>Have I got Carol? Yeah, you made my holiday.

1:26:05.880 --> 1:26:08.599
<v Speaker 2>Likewise, likewise, Jim, thank you so much. Always a treat.

1:26:08.640 --> 1:26:11.240
<v Speaker 2>Thanks to Bloomberg Pursuits Deputy editor Jim Gaddy and Bloomberg

1:26:11.280 --> 1:26:13.920
<v Speaker 2>News Food editor Kake Creator. We love we do love

1:26:13.960 --> 1:26:17.439
<v Speaker 2>you guys, and happy holidays. You're listening to Bloomberg Business Week.

1:26:17.439 --> 1:26:19.880
<v Speaker 2>Coming up, we stick with the holiday entertaining theme and

1:26:20.000 --> 1:26:22.360
<v Speaker 2>check on the soaring demand for people with white beards

1:26:22.360 --> 1:26:24.200
<v Speaker 2>and red suits. We'll catch up with the founder of

1:26:24.280 --> 1:26:27.879
<v Speaker 2>Hire Santa. He's actually also ahead, elf. This is Bloomberg.

1:26:28.040 --> 1:26:31.599
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:26:31.640 --> 1:26:35.000
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

1:26:35.040 --> 1:26:39.080
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App,

1:26:39.360 --> 1:26:41.640
<v Speaker 1>or watch us live on YouTube.

1:26:43.880 --> 1:26:53.280
<v Speaker 2>Tell you one s that's right. Everybody set a class

1:26:53.680 --> 1:26:56.200
<v Speaker 2>is come to town at the most wonderful time of

1:26:56.240 --> 1:26:59.439
<v Speaker 2>the year. The eras Chris Bloomingdales has its holiday window

1:26:59.560 --> 1:27:02.599
<v Speaker 2>display up. People are decorating their Christmas trees and decking

1:27:02.680 --> 1:27:05.719
<v Speaker 2>the halls, and a large team of Santa's are coming

1:27:05.760 --> 1:27:09.719
<v Speaker 2>to town, appearing at malls and retail outlets around the country.

1:27:10.040 --> 1:27:13.639
<v Speaker 2>He's everywhere and sometimes she's everywhere. Explain that in a moment.

1:27:13.800 --> 1:27:16.320
<v Speaker 4>That's true. Hey, this year, things are a little bit

1:27:16.360 --> 1:27:19.599
<v Speaker 4>different than years past, though. Demand for Santa's is actually

1:27:19.640 --> 1:27:21.920
<v Speaker 4>far exceeding supply, at least according to our next guest,

1:27:22.240 --> 1:27:25.320
<v Speaker 4>who knows quite a bit about goings on at the

1:27:25.640 --> 1:27:28.360
<v Speaker 4>Old North Pole. Mitch Allen is the founder and head

1:27:28.360 --> 1:27:31.200
<v Speaker 4>elf of Hire Santa. It's a Santa Claus talent and

1:27:31.280 --> 1:27:34.280
<v Speaker 4>staffing agency and what it does is it places Santa's

1:27:34.320 --> 1:27:38.040
<v Speaker 4>at events, parties, malls and more all over the US.

1:27:38.080 --> 1:27:40.800
<v Speaker 4>Mitch joins us on a zoom from South Lake, Texas. Mitch,

1:27:40.840 --> 1:27:43.000
<v Speaker 4>good to have you with us this afternoon. So the

1:27:43.080 --> 1:27:45.360
<v Speaker 4>Santa biz you went pretty well in twenty twenty three, No,

1:27:46.600 --> 1:27:47.280
<v Speaker 4>it sure is.

1:27:47.560 --> 1:27:51.120
<v Speaker 15>We've had more demand for Santa Claus entertainers than we've

1:27:51.160 --> 1:27:54.120
<v Speaker 15>ever had before, and all types of it, whether it

1:27:54.160 --> 1:27:58.080
<v Speaker 15>be a home office, retail establishment, malls. Everyone wants to

1:27:58.160 --> 1:28:01.000
<v Speaker 15>associate themselves with Christmas, the use of Santa.

1:28:01.080 --> 1:28:03.720
<v Speaker 2>Totally get it. I'm also a fan of Velfa on

1:28:03.720 --> 1:28:05.639
<v Speaker 2>the Shelf. Just going to put it out there, hey, Mitch,

1:28:05.760 --> 1:28:08.200
<v Speaker 2>I mean, so our numbers up, demand is up from

1:28:08.200 --> 1:28:11.519
<v Speaker 2>what pre pandemic levels, like, What's what is? I don't know,

1:28:11.640 --> 1:28:13.960
<v Speaker 2>is it just been you've been seeing organic growth? Has

1:28:14.040 --> 1:28:15.960
<v Speaker 2>there been a recent peak, give us an idea, give

1:28:16.040 --> 1:28:16.760
<v Speaker 2>us some perspective.

1:28:17.640 --> 1:28:17.960
<v Speaker 8>Sure.

1:28:18.200 --> 1:28:21.000
<v Speaker 15>So here at Hiresanta dot com, we've seen the demand

1:28:21.080 --> 1:28:24.120
<v Speaker 15>for Santa's people reaching out to us is up over

1:28:24.200 --> 1:28:26.720
<v Speaker 15>thirty six percent over last year, and last year was

1:28:27.000 --> 1:28:30.280
<v Speaker 15>record demand, even higher than pre pandemic. And that's turned

1:28:30.320 --> 1:28:34.120
<v Speaker 15>into more events. Our actual events that we've booked is

1:28:34.200 --> 1:28:36.920
<v Speaker 15>up over one hundred and fifty two percent over last

1:28:36.960 --> 1:28:40.639
<v Speaker 15>year and many times that over pre pandemic levels. So

1:28:40.680 --> 1:28:43.880
<v Speaker 15>people are using it. And what's interesting is we don't

1:28:43.880 --> 1:28:46.519
<v Speaker 15>necessarily have a Santa index, but that's what I'm calling it,

1:28:46.760 --> 1:28:51.280
<v Speaker 15>that small and medium sized businesses are really using Santa

1:28:51.320 --> 1:28:54.000
<v Speaker 15>this year. I think that's going to be a blockbuster

1:28:54.160 --> 1:28:57.839
<v Speaker 15>year for small and medium sized businesses. If the demand

1:28:57.840 --> 1:29:01.280
<v Speaker 15>for Santa claus at these established is any indication.

1:29:01.439 --> 1:29:03.519
<v Speaker 4>How much does it cost to rent a Santa?

1:29:04.920 --> 1:29:07.840
<v Speaker 15>Yeah, so it really depends date, time, location, and how

1:29:07.880 --> 1:29:08.799
<v Speaker 15>long you need Santa.

1:29:08.840 --> 1:29:11.560
<v Speaker 4>Okay, during the Christmas season, I'm not talking about it.

1:29:12.080 --> 1:29:13.720
<v Speaker 4>I'm not talking about it. Your life Santa.

1:29:13.479 --> 1:29:17.240
<v Speaker 2>Here, everybody's invited. We're talking about four hours I need Santa.

1:29:18.280 --> 1:29:20.240
<v Speaker 15>So if you need sand to come your home or

1:29:20.280 --> 1:29:22.719
<v Speaker 15>office for just a couple of hours. You're talking about

1:29:22.840 --> 1:29:26.160
<v Speaker 15>two to four hundred dollars per hour for a Santa

1:29:26.200 --> 1:29:28.320
<v Speaker 15>Claus entertainer. Now if you do for a mall, the

1:29:28.400 --> 1:29:30.200
<v Speaker 15>hourly rate is obviously much less.

1:29:30.439 --> 1:29:32.120
<v Speaker 2>All right, Mitch, is there a Santa School?

1:29:33.800 --> 1:29:36.000
<v Speaker 15>You know, this is one of the surprising things that

1:29:36.000 --> 1:29:39.680
<v Speaker 15>people don't realize. There is a vibrant Santa Claus community

1:29:39.720 --> 1:29:42.400
<v Speaker 15>out there, whether it be online or in person. Lots

1:29:42.439 --> 1:29:46.360
<v Speaker 15>of organizations. There's Santa schools and conventions around the country,

1:29:46.479 --> 1:29:49.280
<v Speaker 15>and that's where we go and recruit our Santa Claus

1:29:49.320 --> 1:29:50.679
<v Speaker 15>is for higher Santa dot com.

1:29:51.080 --> 1:29:53.240
<v Speaker 4>Hey, how seasonal is your business?

1:29:54.720 --> 1:29:59.240
<v Speaker 15>Well, the actual delivery of our service is extremely seasonal,

1:29:59.280 --> 1:30:03.320
<v Speaker 15>about six seven weeks, but it's a full year business

1:30:03.360 --> 1:30:05.680
<v Speaker 15>at Hire Santa. The first half of the year is

1:30:05.720 --> 1:30:09.760
<v Speaker 15>really about seals. It's getting those large contracts, those malls,

1:30:09.800 --> 1:30:13.040
<v Speaker 15>those retail establishments we're working and then we're trying to

1:30:13.040 --> 1:30:16.479
<v Speaker 15>get those contracts as well as we're trying to get

1:30:16.479 --> 1:30:19.559
<v Speaker 15>more Santas. This last year we added over eleven hundred

1:30:19.800 --> 1:30:23.080
<v Speaker 15>Santa Claus entertainers to our database alone, and so it

1:30:23.200 --> 1:30:25.920
<v Speaker 15>is full season, but really it's go time. It's fourth

1:30:26.000 --> 1:30:29.120
<v Speaker 15>quarter during the last part of November and of course

1:30:29.160 --> 1:30:29.919
<v Speaker 15>all of December.

1:30:29.960 --> 1:30:32.519
<v Speaker 2>All right, so what's interesting is you shared with us

1:30:32.560 --> 1:30:34.760
<v Speaker 2>some research that you guys have done in some of

1:30:34.760 --> 1:30:37.200
<v Speaker 2>the Santa's talk about their best experiences of twenty twenty two,

1:30:37.240 --> 1:30:39.960
<v Speaker 2>which are incredibly heartwarming. But I want to go to

1:30:39.960 --> 1:30:42.320
<v Speaker 2>the worst experiences of twenty twenty two. What are some

1:30:42.360 --> 1:30:44.479
<v Speaker 2>of the rough experiences? We have about forty five to

1:30:44.520 --> 1:30:46.280
<v Speaker 2>fifty seconds left, just give us a couple.

1:30:47.040 --> 1:30:51.000
<v Speaker 15>Well, you know, the rough experiences are really when Santa

1:30:51.040 --> 1:30:53.519
<v Speaker 15>gets sick or injured. You know, every single year for

1:30:53.680 --> 1:30:56.439
<v Speaker 15>us we lose Santa Claus entertainers. You can imagine, they're

1:30:56.439 --> 1:31:01.599
<v Speaker 15>older gentlemen, they're susceptible to COVID and negative outcomes with that.

1:31:02.720 --> 1:31:06.160
<v Speaker 15>Or we've had this year alone, we had Santa's already

1:31:06.160 --> 1:31:08.920
<v Speaker 15>in a car accident, a wife got sick. So those

1:31:08.960 --> 1:31:13.200
<v Speaker 15>are really heart breaking themselves, as well as you really

1:31:13.200 --> 1:31:16.320
<v Speaker 15>get the touching things whenever a child is wanting something,

1:31:16.360 --> 1:31:18.839
<v Speaker 15>they're sick, or their parents are sick and they're wishing

1:31:18.840 --> 1:31:21.920
<v Speaker 15>something for them. But it's a wonderful time, and Santa's

1:31:21.960 --> 1:31:24.400
<v Speaker 15>really enjoys spreading that love and joy of Christmas.

1:31:24.520 --> 1:31:25.800
<v Speaker 2>I thought you were going to tell me about the

1:31:25.840 --> 1:31:28.479
<v Speaker 2>Santa that flobed the lyrics to Frosty the Snowman at

1:31:28.479 --> 1:31:32.799
<v Speaker 2>a daycare. That's what I was opening for a little levity,

1:31:32.960 --> 1:31:33.839
<v Speaker 2>A little levity.

1:31:33.920 --> 1:31:36.439
<v Speaker 15>Yeah, yeah, we get that a lot too. And you know,

1:31:37.600 --> 1:31:40.280
<v Speaker 15>we've actually been on air and asked somebody Santa's to,

1:31:40.760 --> 1:31:44.560
<v Speaker 15>you know, name the reindeer. Uh, and they just froze

1:31:44.720 --> 1:31:45.000
<v Speaker 15>and so.

1:31:47.280 --> 1:31:48.040
<v Speaker 4>Did a lot of them.

1:31:48.080 --> 1:31:51.400
<v Speaker 2>Mitch Allan, Merry Christmas, Happy Holidays, Founder and head elf

1:31:51.560 --> 1:31:55.080
<v Speaker 2>of hires Santa, joining us from Texas where they're Santas.

1:31:55.680 --> 1:32:01.120
<v Speaker 1>This is the Bloomberg Business Week podcast, Apple and anywhere

1:32:01.120 --> 1:32:04.800
<v Speaker 1>else you can get your podcasts. Listen live weekday afternoons

1:32:04.840 --> 1:32:07.960
<v Speaker 1>from three to six Eastern on Bloomberg dot com, the

1:32:08.000 --> 1:32:11.320
<v Speaker 1>iHeartRadio app, tune In, and the Bloomberg Business app. You

1:32:11.360 --> 1:32:14.519
<v Speaker 1>can also watch us live every weekday on YouTube and

1:32:14.720 --> 1:32:16.400
<v Speaker 1>always on the Bloomberg terminal