1 00:00:07,600 --> 00:00:10,920 Speaker 1: Hi everyone, and welcome to Bloomberg Intelligence Talking Transport Podcast. 2 00:00:10,960 --> 00:00:14,720 Speaker 1: I'm your host, Lee Klaskow, Senior Freight transportation logistics Analysts 3 00:00:14,720 --> 00:00:18,000 Speaker 1: at Bloomberg Intelligence, Bloomberg's in house research arm of almost 4 00:00:18,079 --> 00:00:21,119 Speaker 1: five hundred analysts and strategists. Before diving in a little 5 00:00:21,120 --> 00:00:24,640 Speaker 1: public service announcement, your support is instrumental to keep bringing 6 00:00:24,640 --> 00:00:27,120 Speaker 1: great guests onto the podcast like the one we have today. 7 00:00:27,480 --> 00:00:29,560 Speaker 1: If you haven't already, please do take a moment to 8 00:00:29,640 --> 00:00:33,239 Speaker 1: follow rate and share the Talking Transports podcasts with your 9 00:00:33,280 --> 00:00:36,800 Speaker 1: friends and family. We appreciate your support. I'm very excited 10 00:00:36,840 --> 00:00:39,440 Speaker 1: to have today with us. Craig Fuller the CEO and 11 00:00:39,479 --> 00:00:42,080 Speaker 1: founder of Freight Waves and is also the CEO of 12 00:00:42,720 --> 00:00:46,280 Speaker 1: fire Crown. Prior to founding Freight Waves, Craig was the 13 00:00:46,320 --> 00:00:50,239 Speaker 1: founder and CEO of TransCard, a fleet payment processor that 14 00:00:50,280 --> 00:00:54,280 Speaker 1: was sold to US Bank. He's also a trucking industry veteran, 15 00:00:54,680 --> 00:00:58,280 Speaker 1: having founded and managed the Express Direct division of ux 16 00:00:58,360 --> 00:01:02,080 Speaker 1: Express Enterprise. It's a Bachelor of Business Administration with a 17 00:01:02,080 --> 00:01:06,560 Speaker 1: focus on entrepreneurialship from Baylor University. So go Bears, Craig, 18 00:01:07,000 --> 00:01:10,880 Speaker 1: sick them bears, So welcome to the podcast. Thanks so 19 00:01:10,959 --> 00:01:12,240 Speaker 1: much for joining Lee. 20 00:01:12,240 --> 00:01:13,880 Speaker 2: Thanks for having me honored to be here. 21 00:01:14,000 --> 00:01:16,520 Speaker 1: So you have multiple You're wearing a hat right now, 22 00:01:16,520 --> 00:01:20,000 Speaker 1: and I know you wear multiple hats in your profession 23 00:01:20,080 --> 00:01:23,000 Speaker 1: and in your in your jobs. So you're CEO of 24 00:01:23,040 --> 00:01:26,000 Speaker 1: two companies. Can you just give us a brief breakdown 25 00:01:26,040 --> 00:01:29,960 Speaker 1: of of what freight Waves is and you know what 26 00:01:29,959 --> 00:01:31,560 Speaker 1: what fire Crown is as well. 27 00:01:32,000 --> 00:01:34,360 Speaker 3: Yeah, So freight Waves is, you know, we provide high 28 00:01:34,400 --> 00:01:37,480 Speaker 3: frequency data to global freight markets. You know what what 29 00:01:37,520 --> 00:01:41,080 Speaker 3: Bloomberg does in the finance part of the economy, we 30 00:01:41,120 --> 00:01:43,440 Speaker 3: aspire to do in the physical goods economy. So tracking 31 00:01:43,600 --> 00:01:46,840 Speaker 3: the movement of cargo around the world and all of 32 00:01:46,880 --> 00:01:49,200 Speaker 3: the sort of balances apply and demand and what goes 33 00:01:49,240 --> 00:01:52,160 Speaker 3: on into into the freight market. And then we have 34 00:01:52,200 --> 00:01:56,040 Speaker 3: an editorial team that provides context and news related to 35 00:01:57,040 --> 00:01:59,760 Speaker 3: things that are going on in freight. So really looking 36 00:01:59,800 --> 00:02:03,080 Speaker 3: at freight is a commodity and understanding the supply and 37 00:02:03,120 --> 00:02:06,640 Speaker 3: demand balance of freight and how freight moves and then 38 00:02:06,720 --> 00:02:10,679 Speaker 3: all the stories that drive the economic developments. 39 00:02:10,160 --> 00:02:10,680 Speaker 2: In the market. 40 00:02:11,120 --> 00:02:14,120 Speaker 1: All right, and the fire Crown that is all the 41 00:02:14,200 --> 00:02:17,200 Speaker 1: media properties in one company, Is that correct? 42 00:02:17,280 --> 00:02:17,440 Speaker 2: Yeah? 43 00:02:17,480 --> 00:02:20,720 Speaker 3: So fire Crown is started out as a passion project 44 00:02:21,200 --> 00:02:21,720 Speaker 3: three years ago. 45 00:02:21,800 --> 00:02:22,440 Speaker 2: I'm a pilot. 46 00:02:22,480 --> 00:02:25,880 Speaker 3: I'm a recreational pilot and fly for fun and had 47 00:02:25,919 --> 00:02:28,639 Speaker 3: the opportunity to buy Flying Magazine, which is a magazine 48 00:02:28,639 --> 00:02:29,280 Speaker 3: that I grew up. 49 00:02:29,200 --> 00:02:32,280 Speaker 2: Reading as a pilot, and bought it and acquired it. 50 00:02:32,520 --> 00:02:35,959 Speaker 3: And you know, as an entrepreneur, I can't help myself 51 00:02:36,000 --> 00:02:37,480 Speaker 3: but to think there's more other things that you can 52 00:02:37,520 --> 00:02:40,639 Speaker 3: do in business, and so decided to buy more magazines. 53 00:02:40,680 --> 00:02:43,280 Speaker 2: I think we bought fifty at this point, so. 54 00:02:43,800 --> 00:02:48,760 Speaker 3: We're we buy lifestyle Enthusiast magazine, so in aviation marines 55 00:02:48,800 --> 00:02:53,919 Speaker 3: like boats and selling, selling and yachting. And then we 56 00:02:54,320 --> 00:02:59,200 Speaker 3: also bought some railroad titles that are in the hobbyist 57 00:02:59,280 --> 00:03:03,840 Speaker 3: community as well as Astronomy magazine, So about fifty different titles, 58 00:03:04,040 --> 00:03:08,079 Speaker 3: many of them legacy magazine brands, and then we're digitizing them. 59 00:03:08,320 --> 00:03:11,160 Speaker 3: And then we also have some commerce businesses like e 60 00:03:11,200 --> 00:03:15,160 Speaker 3: commerce and some aircraft finance businesses we own Fantastic. 61 00:03:15,360 --> 00:03:17,919 Speaker 1: So let's talk about freight, because that's why people are 62 00:03:17,919 --> 00:03:22,959 Speaker 1: tuned in. So, you know, you mentioned you provide data 63 00:03:23,120 --> 00:03:26,560 Speaker 1: for the freight markets. Could you talk about what that 64 00:03:26,680 --> 00:03:28,920 Speaker 1: data is telling you right now of where the freight 65 00:03:28,960 --> 00:03:31,799 Speaker 1: markets are today and where might they be heading? 66 00:03:32,280 --> 00:03:35,240 Speaker 3: Yeah, Lee, this is such an interesting time in freight. 67 00:03:35,400 --> 00:03:37,440 Speaker 3: I mean, I think all times are interesting in freight. 68 00:03:37,640 --> 00:03:41,360 Speaker 3: Maybe the twenty eleven to twenty fourteen market wasn't as 69 00:03:41,360 --> 00:03:43,520 Speaker 3: interesting because that was the market was sort of up 70 00:03:43,520 --> 00:03:45,480 Speaker 3: into the right and not a whole lot was happening 71 00:03:45,480 --> 00:03:49,280 Speaker 3: from a volatility standpoint. But since you know, I found 72 00:03:49,280 --> 00:03:53,080 Speaker 3: a freightways in twenty sixteen, the business has been incredibly volatile. 73 00:03:53,560 --> 00:03:54,520 Speaker 2: And I think right now what. 74 00:03:54,480 --> 00:03:58,120 Speaker 3: We're looking at is we've seen the market in a 75 00:03:58,240 --> 00:04:01,920 Speaker 3: protracted freight recession. For you know, we sort of look 76 00:04:01,960 --> 00:04:04,640 Speaker 3: at the freight recession as starting in Q sort of 77 00:04:04,640 --> 00:04:07,560 Speaker 3: the end of Q one twenty twenty two, to where 78 00:04:07,560 --> 00:04:11,440 Speaker 3: we're at today, which is, you know, August of twenty 79 00:04:11,640 --> 00:04:14,080 Speaker 3: twenty four, you're two and a half years into this 80 00:04:14,080 --> 00:04:18,440 Speaker 3: freight recession. It has been an enormously challenging time. But 81 00:04:18,560 --> 00:04:21,599 Speaker 3: we think that the market is certainly bottomed and is 82 00:04:21,920 --> 00:04:26,719 Speaker 3: slowly but recovering. And so that's sort of our thesis 83 00:04:26,800 --> 00:04:30,440 Speaker 3: right now is volumes have actually stay pretty steady through that. 84 00:04:30,520 --> 00:04:32,960 Speaker 3: We saw it initial collapsed in volumes in twenty two. 85 00:04:33,839 --> 00:04:36,800 Speaker 3: We saw the market throughout twenty three continue to get 86 00:04:36,800 --> 00:04:40,040 Speaker 3: better in terms of a volume standpoint, and in twenty 87 00:04:40,080 --> 00:04:45,159 Speaker 3: four has continued to be steady, no big breakouts in volumes. 88 00:04:45,160 --> 00:04:49,840 Speaker 3: But really what's overhanging the trucking market specifically is this 89 00:04:50,680 --> 00:04:52,599 Speaker 3: excess capacity that was built during. 90 00:04:52,440 --> 00:04:54,640 Speaker 1: COVID, right, And when you say a freight recession, are 91 00:04:54,640 --> 00:04:57,600 Speaker 1: you talking about lower volumes, lower revenue, lower rates, or 92 00:04:57,640 --> 00:04:58,320 Speaker 1: lower everything. 93 00:04:58,680 --> 00:04:59,440 Speaker 2: So this is. 94 00:04:59,360 --> 00:05:02,800 Speaker 3: The we get into these debates often in the industries, 95 00:05:02,960 --> 00:05:05,480 Speaker 3: what is a freight recession because on the volume standpoint, 96 00:05:05,800 --> 00:05:08,080 Speaker 3: it actually isn't that bad. And that's the part that's 97 00:05:08,080 --> 00:05:11,760 Speaker 3: surprising a lot of the carriers is that they experience 98 00:05:11,800 --> 00:05:13,719 Speaker 3: in their own business, and the assumption is that the 99 00:05:13,760 --> 00:05:16,760 Speaker 3: economy must be really dire and volumes are really dire. 100 00:05:16,839 --> 00:05:19,160 Speaker 3: But we can look from the GDP data data that's 101 00:05:19,160 --> 00:05:22,880 Speaker 3: completely outside of our own and actually recognize that the 102 00:05:22,920 --> 00:05:25,040 Speaker 3: economy has actually done pretty well for the last couple 103 00:05:25,080 --> 00:05:25,520 Speaker 3: of years. 104 00:05:25,720 --> 00:05:28,280 Speaker 2: But the freight market has seen something completely different. And 105 00:05:28,320 --> 00:05:28,800 Speaker 2: so what we. 106 00:05:28,800 --> 00:05:32,279 Speaker 3: Abscribe to a lot of the negative conditions of the 107 00:05:32,279 --> 00:05:34,680 Speaker 3: freight recession is really the balance and supply and demand. 108 00:05:34,720 --> 00:05:38,159 Speaker 3: So freight, like every other commodity in the planet operates 109 00:05:38,200 --> 00:05:40,400 Speaker 3: on a balance to supply and demand, and so you 110 00:05:40,440 --> 00:05:44,520 Speaker 3: can actually have pretty strong volumes but have a situation 111 00:05:44,600 --> 00:05:47,240 Speaker 3: that's pretty soft for the motor carriers that are in 112 00:05:47,240 --> 00:05:49,560 Speaker 3: the market. And what we look at to sort of 113 00:05:49,600 --> 00:05:51,880 Speaker 3: determine the freight recession is really two things. 114 00:05:51,920 --> 00:05:52,640 Speaker 2: One is rate. 115 00:05:53,520 --> 00:05:55,760 Speaker 3: You have spot rates that have collapsed, you have soft 116 00:05:56,440 --> 00:05:59,920 Speaker 3: you have declining contract rates, and you have tender rejection 117 00:06:00,200 --> 00:06:01,240 Speaker 3: that have also collapsed. 118 00:06:01,240 --> 00:06:02,360 Speaker 2: And so when we. 119 00:06:02,240 --> 00:06:04,640 Speaker 3: Look at the market, that's how we would abscribe a 120 00:06:04,680 --> 00:06:05,360 Speaker 3: freight recession. 121 00:06:05,560 --> 00:06:07,640 Speaker 1: So let me ask you a question, because you know 122 00:06:08,120 --> 00:06:11,000 Speaker 1: everyone loves to listen to this podcast. When you say 123 00:06:11,000 --> 00:06:13,159 Speaker 1: tender rejections, what are you talking about? 124 00:06:13,480 --> 00:06:19,560 Speaker 3: So tender rejections is an index that we developed to 125 00:06:19,640 --> 00:06:23,960 Speaker 3: really measure the percentage of truckloads that are rejected. So 126 00:06:24,560 --> 00:06:27,160 Speaker 3: think of this and I use the analogy of like airlines. 127 00:06:27,160 --> 00:06:31,680 Speaker 3: So ultimately, trucking companies want to book overbook their trucks 128 00:06:31,760 --> 00:06:37,239 Speaker 3: because there's always this situation where throughout an annual cycle 129 00:06:37,360 --> 00:06:40,320 Speaker 3: or different lanes is they will not have enough loads 130 00:06:40,320 --> 00:06:42,599 Speaker 3: to fill those trucks. So they have a bias in 131 00:06:42,680 --> 00:06:45,080 Speaker 3: a capacity to constrain market of trying to overfill those 132 00:06:45,120 --> 00:06:50,839 Speaker 3: trucks at oftentimes the loads that they're tendered, the loads 133 00:06:50,839 --> 00:06:54,359 Speaker 3: that are sent from shippers, they have the opportunity to 134 00:06:54,440 --> 00:06:57,480 Speaker 3: accept reject, usually about two days before that load is 135 00:06:57,520 --> 00:07:02,680 Speaker 3: set to pick up, and that rejection is basically a 136 00:07:02,800 --> 00:07:06,520 Speaker 3: signal back to the shipper that they had better things 137 00:07:06,560 --> 00:07:06,960 Speaker 3: to do. 138 00:07:06,920 --> 00:07:09,039 Speaker 2: With they have better options. 139 00:07:09,040 --> 00:07:11,720 Speaker 3: It's an optionality play for them, and what they're doing 140 00:07:11,760 --> 00:07:15,040 Speaker 3: is they're saying, I am not going to allocate a truck. 141 00:07:14,760 --> 00:07:15,400 Speaker 2: To this load. 142 00:07:15,800 --> 00:07:18,200 Speaker 3: And the reasons that they would do that is because 143 00:07:18,200 --> 00:07:21,720 Speaker 3: they found a higher paying load, perhaps a more important 144 00:07:21,760 --> 00:07:25,120 Speaker 3: customer to them is asked for those trucks, or they 145 00:07:25,160 --> 00:07:27,800 Speaker 3: decided that that you know, they had a breakdown, or 146 00:07:27,840 --> 00:07:29,440 Speaker 3: the driver decided he didn't want to take that load. 147 00:07:29,440 --> 00:07:32,400 Speaker 3: There's lots of reasons of why a trucking company would 148 00:07:32,400 --> 00:07:35,280 Speaker 3: reject the transaction, but most of the times it's just 149 00:07:35,280 --> 00:07:37,760 Speaker 3: because they have better options to do with their capacity. 150 00:07:38,280 --> 00:07:42,120 Speaker 3: And in that scenario, what we're measuring, so we have 151 00:07:42,240 --> 00:07:44,680 Speaker 3: this thing it's zero to one hundred percent, and it's 152 00:07:44,680 --> 00:07:47,680 Speaker 3: looking at the total percent of truckload transactions that we 153 00:07:47,760 --> 00:07:50,720 Speaker 3: measure in the contracted market, and these are transactions that 154 00:07:50,760 --> 00:07:53,480 Speaker 3: go from shippers to carriers. To be very clear, this 155 00:07:53,520 --> 00:07:56,040 Speaker 3: is not going from brokers. It's not stuff that's booked 156 00:07:56,080 --> 00:08:00,720 Speaker 3: over loadboards. It's actual EDI and API transactions from shippers 157 00:08:00,720 --> 00:08:03,920 Speaker 3: to carriers, and it's measuring the percent of those transactions 158 00:08:03,960 --> 00:08:07,280 Speaker 3: that were rejected. When we started measuring this data, we 159 00:08:07,280 --> 00:08:09,360 Speaker 3: were in about eighteen percent. 160 00:08:09,480 --> 00:08:13,160 Speaker 2: This was twenty and seventeen. We got as high to 161 00:08:13,240 --> 00:08:14,080 Speaker 2: about twenty. 162 00:08:13,840 --> 00:08:17,160 Speaker 3: Six percent in twenty eighteen, and then we got in 163 00:08:17,200 --> 00:08:20,840 Speaker 3: the sort of mid single digits four to five percent 164 00:08:20,960 --> 00:08:24,800 Speaker 3: back in twenty and nineteen in that freight recession, and 165 00:08:25,160 --> 00:08:27,920 Speaker 3: things got you know, when we saw the COVID recovery, 166 00:08:27,960 --> 00:08:30,000 Speaker 3: We're as high as thirty percent. So that means thirty 167 00:08:30,040 --> 00:08:33,360 Speaker 3: percent of all truckload contracted transactions that we were measuring 168 00:08:33,400 --> 00:08:36,880 Speaker 3: were rejected. And last year sort of what we would 169 00:08:36,880 --> 00:08:39,920 Speaker 3: call the absolute bottom of the freight market, in May 170 00:08:39,960 --> 00:08:43,520 Speaker 3: of twenty twenty three, we were about two point five percent. 171 00:08:43,600 --> 00:08:47,040 Speaker 3: Today we're sitting about four point six percent of trucklouds 172 00:08:47,080 --> 00:08:49,920 Speaker 3: being rejected, which is not a great sort of look historical. 173 00:08:49,960 --> 00:08:51,720 Speaker 2: We've had this data since twenty seventeen. 174 00:08:52,080 --> 00:08:54,840 Speaker 3: It's not a great number, but it's certainly better than 175 00:08:54,880 --> 00:08:58,520 Speaker 3: two and a half percent, and we have not seen 176 00:08:59,000 --> 00:09:01,480 Speaker 3: the two and a half percent since May of last year, 177 00:09:01,920 --> 00:09:04,920 Speaker 3: so we think that the freight market is certainly has 178 00:09:05,080 --> 00:09:09,280 Speaker 3: completed its We'll say that it has completed its bottoming process, 179 00:09:09,320 --> 00:09:12,439 Speaker 3: but it's a it's recovering, but very very slowly. 180 00:09:12,720 --> 00:09:15,720 Speaker 1: And we hear the word equilibrium thrown around a lot 181 00:09:15,960 --> 00:09:19,320 Speaker 1: when talking about trucking. So is there a percentage where 182 00:09:19,440 --> 00:09:22,360 Speaker 1: you view the market at equilibrium? 183 00:09:22,679 --> 00:09:23,560 Speaker 2: It's a great question. 184 00:09:23,840 --> 00:09:26,160 Speaker 3: I tend to not get caught up in the actual 185 00:09:26,280 --> 00:09:27,160 Speaker 3: number itself. 186 00:09:28,160 --> 00:09:29,679 Speaker 2: I get caught up in the momentum. 187 00:09:29,840 --> 00:09:30,440 Speaker 1: Gotcha. 188 00:09:30,600 --> 00:09:32,280 Speaker 3: You know when I when I started Freight Waves, a 189 00:09:32,320 --> 00:09:34,200 Speaker 3: lot of it was based on sort of this technical 190 00:09:34,240 --> 00:09:37,320 Speaker 3: analysis trading that some traders sort of ascribe to, is 191 00:09:37,559 --> 00:09:38,959 Speaker 3: the idea that you could look at a chart and 192 00:09:39,000 --> 00:09:41,920 Speaker 3: sort of tell a commodity or tell a you know, 193 00:09:41,960 --> 00:09:45,600 Speaker 3: a crypto or a stock. And what I was setting 194 00:09:45,600 --> 00:09:49,000 Speaker 3: out to do is really provide some way to visualize 195 00:09:49,000 --> 00:09:52,040 Speaker 3: the freight market in sort of a real time sort 196 00:09:52,080 --> 00:09:54,480 Speaker 3: of nature of it. And so what I'm looking at 197 00:09:54,559 --> 00:09:57,480 Speaker 3: is the direction of the chart versus the actual number. 198 00:09:57,520 --> 00:09:58,880 Speaker 3: And I can tell you four and a half percent 199 00:09:59,040 --> 00:10:01,760 Speaker 3: historically is not a great number, but when we compare 200 00:10:01,840 --> 00:10:04,040 Speaker 3: to where it was, you know, a year ago in 201 00:10:04,080 --> 00:10:05,439 Speaker 3: the mid two. 202 00:10:06,240 --> 00:10:07,120 Speaker 2: It's a great number. 203 00:10:07,240 --> 00:10:09,080 Speaker 3: Now if we look at where we were in July, 204 00:10:09,280 --> 00:10:12,240 Speaker 3: you know, in June we finished out about right before 205 00:10:12,360 --> 00:10:14,400 Speaker 3: July fourth about five point eight percent. 206 00:10:14,520 --> 00:10:19,480 Speaker 2: It was actually teasing to six percent. So July's, July 207 00:10:19,559 --> 00:10:20,480 Speaker 2: and early August have. 208 00:10:20,400 --> 00:10:22,559 Speaker 3: Been pretty soft. I mean, where we're at right now 209 00:10:22,640 --> 00:10:24,480 Speaker 3: is pretty soft. And you can hear this in some 210 00:10:24,559 --> 00:10:26,520 Speaker 3: of the anxiety and some of the earnings reports. Is 211 00:10:26,520 --> 00:10:28,200 Speaker 3: you'll hear a lot of the carriers talk about how 212 00:10:28,240 --> 00:10:31,640 Speaker 3: strong or relatively strong the second quarter was, or they 213 00:10:31,640 --> 00:10:34,239 Speaker 3: thought that things were improving, and July has been a disappointment. 214 00:10:34,240 --> 00:10:35,920 Speaker 2: Our data we could also substantiate that. 215 00:10:36,640 --> 00:10:39,120 Speaker 3: But but everyone who's been in freight for a while 216 00:10:39,480 --> 00:10:41,680 Speaker 3: knows that July is always a pretty abysmal month. It's 217 00:10:41,720 --> 00:10:44,640 Speaker 3: the arguably the second worst month of the year, and 218 00:10:44,679 --> 00:10:47,320 Speaker 3: so it's not surprising that this July would also repeat that. 219 00:10:48,360 --> 00:10:50,960 Speaker 3: And so we expect that that number, as well as 220 00:10:51,000 --> 00:10:53,520 Speaker 3: the other fundamentals of the market, will continue to improve 221 00:10:53,559 --> 00:10:54,160 Speaker 3: the rest of the year. 222 00:10:54,600 --> 00:10:56,520 Speaker 1: So what's the worst month of the year for truckers. 223 00:10:57,720 --> 00:10:59,840 Speaker 2: February is always the most abysmal month. 224 00:11:00,120 --> 00:11:02,760 Speaker 3: It used to be januaryly, but like, what's been weird 225 00:11:02,800 --> 00:11:07,240 Speaker 3: about January is it really started maybe even twenty years ago. 226 00:11:07,280 --> 00:11:08,920 Speaker 3: But you know, I've been around this business my whole life. 227 00:11:08,960 --> 00:11:11,240 Speaker 3: I grew up in it, and I remember my father, 228 00:11:11,400 --> 00:11:14,680 Speaker 3: who ran a large trucking company, would always complain about 229 00:11:14,760 --> 00:11:17,400 Speaker 3: January just being abysmal because right after the holidays, nobody 230 00:11:17,440 --> 00:11:18,240 Speaker 3: was shipping anything. 231 00:11:18,600 --> 00:11:19,680 Speaker 2: That's largely changed. 232 00:11:19,720 --> 00:11:21,760 Speaker 3: I think that first couple of weeks of January is 233 00:11:21,800 --> 00:11:24,960 Speaker 3: actually pretty strong because you have gift card season that 234 00:11:25,080 --> 00:11:29,000 Speaker 3: sort of takes place. Retailers are buying a lot of inventory, 235 00:11:29,040 --> 00:11:31,760 Speaker 3: stock out and also liquidating what they didn't cell during 236 00:11:31,800 --> 00:11:34,400 Speaker 3: the holidays, so you have this weird sort of development 237 00:11:34,440 --> 00:11:37,160 Speaker 3: in early January. In fact, we've had situations over the 238 00:11:37,240 --> 00:11:41,000 Speaker 3: last two years where we have been pretty confident into 239 00:11:41,040 --> 00:11:43,800 Speaker 3: the second third week of January that things were improving, 240 00:11:43,840 --> 00:11:45,720 Speaker 3: the frame market was coming back. We're like, hey, this 241 00:11:45,720 --> 00:11:48,679 Speaker 3: feels like the bottom, and we got caught in both years. 242 00:11:48,679 --> 00:11:50,840 Speaker 3: And so January has been a year that has been 243 00:11:50,880 --> 00:11:53,280 Speaker 3: a month that is that is quite different than it 244 00:11:53,440 --> 00:11:57,000 Speaker 3: historically is operated, at least in my tenure and freight 245 00:11:57,679 --> 00:11:59,960 Speaker 3: whereas February just it's a pretty bad month. 246 00:12:00,000 --> 00:12:01,120 Speaker 2: The weather is usually bad. 247 00:12:01,240 --> 00:12:03,600 Speaker 3: You have a lot of It's funny because a lot 248 00:12:03,600 --> 00:12:07,080 Speaker 3: of trucking companies it feels like anytime they miss their numbers, 249 00:12:07,120 --> 00:12:09,040 Speaker 3: they blame the weather. This is sort of the running 250 00:12:09,120 --> 00:12:13,360 Speaker 3: joke among public trucking companies. February is usually that first 251 00:12:13,400 --> 00:12:15,640 Speaker 3: quarter is usually one that catches them by surprise, and 252 00:12:15,679 --> 00:12:17,240 Speaker 3: it's that February month where you tend to. 253 00:12:17,160 --> 00:12:19,480 Speaker 2: Have the really miserable blizzards that. 254 00:12:19,440 --> 00:12:21,120 Speaker 3: Shut down the market, and then you really don't have 255 00:12:21,160 --> 00:12:23,960 Speaker 3: a lot of sort of seasonal activity that's happened in February. 256 00:12:24,080 --> 00:12:27,560 Speaker 3: You've sort of closed out your fourth quarter merchandise and 257 00:12:27,559 --> 00:12:28,400 Speaker 3: your peak merchandise. 258 00:12:28,440 --> 00:12:29,480 Speaker 2: You liquidate what you have. 259 00:12:29,880 --> 00:12:33,720 Speaker 3: They're not really rebuilding their stop at least retailers aren't 260 00:12:33,760 --> 00:12:37,160 Speaker 3: rebuilding their inventory until you know, early to mid March, 261 00:12:37,200 --> 00:12:40,480 Speaker 3: where they start thinking about spring season and summer. There's 262 00:12:40,480 --> 00:12:42,880 Speaker 3: summer lines, and so that's really why February is kind 263 00:12:42,880 --> 00:12:45,760 Speaker 3: of an ugly month. Construction's pretty much down. It just 264 00:12:45,760 --> 00:12:48,119 Speaker 3: feels like the world's kind of frozen in February. 265 00:12:48,520 --> 00:12:52,760 Speaker 1: Yeah, all right, so you know, for equilibrium, I guess 266 00:12:52,760 --> 00:12:55,160 Speaker 1: to get better. It seems from our perspective that it's 267 00:12:55,200 --> 00:12:57,640 Speaker 1: really more about the supply side than the demand side. 268 00:12:57,880 --> 00:13:01,320 Speaker 1: As you mentioned, demand's not terrible. Why has supply been 269 00:13:01,400 --> 00:13:04,640 Speaker 1: so slow to come out of the market this time around? 270 00:13:04,960 --> 00:13:08,000 Speaker 1: Why are things different? Do you think this. 271 00:13:07,960 --> 00:13:11,200 Speaker 3: Has been a question that everyone has been asking for 272 00:13:11,240 --> 00:13:13,600 Speaker 3: the last couple of years, and we've all had these 273 00:13:13,640 --> 00:13:16,440 Speaker 3: thesises of why, and so there's a lot of reasons 274 00:13:16,440 --> 00:13:16,960 Speaker 3: for it. 275 00:13:17,040 --> 00:13:19,600 Speaker 2: Brokerages have proliferated the market. 276 00:13:19,600 --> 00:13:22,839 Speaker 3: If you go back to the year two thousand, brokerage 277 00:13:22,880 --> 00:13:24,920 Speaker 3: is a percent of all freight represented six percent of 278 00:13:24,960 --> 00:13:28,080 Speaker 3: a frate. This is Armstrong and Associates data, So six 279 00:13:28,120 --> 00:13:30,120 Speaker 3: percent of the freight market or the trucking market was 280 00:13:30,400 --> 00:13:33,959 Speaker 3: handled by brokers. In twenty eighteen, that number was right, 281 00:13:34,040 --> 00:13:37,720 Speaker 3: about twenty percent of all freight was handled by freight brokers. 282 00:13:38,120 --> 00:13:41,360 Speaker 3: Talking to companies like Triumph, which you know factor and 283 00:13:41,400 --> 00:13:43,719 Speaker 3: also have payment rails for a lot of freight, they 284 00:13:43,840 --> 00:13:47,000 Speaker 3: estimated is closer to forty to fifty percent. We would 285 00:13:47,040 --> 00:13:49,360 Speaker 3: say it's probably closer to a third now. And what 286 00:13:49,360 --> 00:13:51,600 Speaker 3: we've had is this proliferation of brokers that have taken 287 00:13:51,679 --> 00:13:54,000 Speaker 3: up so much market share in the old days sort 288 00:13:54,000 --> 00:13:56,560 Speaker 3: of go back to the financial crisis in two thousand 289 00:13:56,559 --> 00:13:59,200 Speaker 3: and eight. What ends up happening when these routing guides 290 00:13:59,240 --> 00:14:01,480 Speaker 3: sort of, you know, win, the market starts to collapse. 291 00:14:01,520 --> 00:14:04,640 Speaker 3: What shippers have historically done is they pull freight from 292 00:14:04,800 --> 00:14:08,000 Speaker 3: sort of their smaller carriers and mid sized carriers and 293 00:14:08,000 --> 00:14:10,880 Speaker 3: sort of give it keep it to the largest carriers. 294 00:14:10,600 --> 00:14:12,800 Speaker 2: Because they want to preserve the capacity and they sort 295 00:14:12,800 --> 00:14:16,920 Speaker 2: of maintain it. Brokers have given and they're reluctant, historically 296 00:14:16,960 --> 00:14:20,040 Speaker 2: been reluctant sort of change pricing in intra cycle. 297 00:14:21,000 --> 00:14:23,400 Speaker 3: But what we've seen is that brokers have taken such 298 00:14:23,400 --> 00:14:26,640 Speaker 3: a significant market share over the last ten years that 299 00:14:26,640 --> 00:14:30,880 Speaker 3: they've kept these small carriers, even if they're cheaper rates, 300 00:14:30,880 --> 00:14:33,240 Speaker 3: they kept them with freight. In the old days, what 301 00:14:33,400 --> 00:14:35,600 Speaker 3: happened is brokers would be left out of the routing 302 00:14:35,640 --> 00:14:39,560 Speaker 3: guides when the markets would collapse, and these small carriers, 303 00:14:39,560 --> 00:14:43,000 Speaker 3: which were dependent upon brokers, wouldn't have any freight opportunities. 304 00:14:43,040 --> 00:14:45,360 Speaker 3: What we've seen over the last couple of years is 305 00:14:45,400 --> 00:14:49,680 Speaker 3: that the shippers have become very comfortable with handling some 306 00:14:49,720 --> 00:14:52,640 Speaker 3: of their most important critical freight to freight brokerages. They've 307 00:14:52,640 --> 00:14:55,360 Speaker 3: taken up an enormous amount of market share to the 308 00:14:55,440 --> 00:14:58,240 Speaker 3: market and that has kept the small operators in business, 309 00:14:58,320 --> 00:15:01,680 Speaker 3: and so they've been able to generate cash, maybe not profits, 310 00:15:01,720 --> 00:15:03,320 Speaker 3: but they've been able to generate enough cash flow stay 311 00:15:03,320 --> 00:15:05,680 Speaker 3: in business. So that's one factor we would abscribe to 312 00:15:05,720 --> 00:15:07,560 Speaker 3: the reasons that we haven't seen a lot of carriers 313 00:15:07,800 --> 00:15:11,080 Speaker 3: go under. The second factor is something we recently discovered 314 00:15:11,400 --> 00:15:16,360 Speaker 3: and it actually happened sort of accidentally. I Firecrown buys 315 00:15:16,400 --> 00:15:21,040 Speaker 3: media assets, typically legacy magazines, and we started noticing this 316 00:15:21,120 --> 00:15:22,800 Speaker 3: year and a number of deals that we were looking 317 00:15:22,840 --> 00:15:25,920 Speaker 3: at were these SBA loans, these emergency loans during the 318 00:15:26,160 --> 00:15:31,800 Speaker 3: issue during COVID, And they were frankly, astoundingly. 319 00:15:32,400 --> 00:15:35,040 Speaker 2: Interesting to me because I'm like, what are these loans. 320 00:15:35,120 --> 00:15:42,280 Speaker 3: And their thirty year amateurization loans that were given out 321 00:15:42,400 --> 00:15:45,040 Speaker 3: during COVID at I think the it's three and a 322 00:15:45,080 --> 00:15:47,200 Speaker 3: half percent to three point seventy five. I think it's 323 00:15:47,240 --> 00:15:50,080 Speaker 3: three and a half percent is what the rate is 324 00:15:50,120 --> 00:15:53,400 Speaker 3: to small carriers, I mean to companies that took the 325 00:15:53,440 --> 00:15:57,240 Speaker 3: SBA loan. And so what this has enabled is and 326 00:15:57,320 --> 00:16:01,520 Speaker 3: then for two years the payments were deferred. Basically, what 327 00:16:02,400 --> 00:16:05,560 Speaker 3: happened is the SBA, and they gave out four hundred 328 00:16:05,600 --> 00:16:09,560 Speaker 3: billion or lended four hundred billion dollars to small businesses, 329 00:16:09,600 --> 00:16:12,000 Speaker 3: which is an astounding number. And small business of the 330 00:16:12,080 --> 00:16:15,960 Speaker 3: SBA lexicon is for and they have different classifications by 331 00:16:16,080 --> 00:16:19,720 Speaker 3: by industry. For transportation specifically, it's up to thirty two 332 00:16:19,760 --> 00:16:22,720 Speaker 3: million dollars. Is that the SBA says, that's a that's 333 00:16:22,720 --> 00:16:24,000 Speaker 3: classified as a small business. 334 00:16:24,040 --> 00:16:25,800 Speaker 2: And these these companies can go borrow money. 335 00:16:25,920 --> 00:16:27,960 Speaker 3: And so what the SBA did was they offered so 336 00:16:28,120 --> 00:16:31,520 Speaker 3: much capital to these small businesses that these small businesses 337 00:16:31,560 --> 00:16:36,200 Speaker 3: didn't have to generate profits during you know, from two 338 00:16:36,200 --> 00:16:39,440 Speaker 3: thousand and one or twenty twenty one, twenty twenty three, 339 00:16:39,800 --> 00:16:42,400 Speaker 3: and those payments started to resume in twenty four because 340 00:16:42,400 --> 00:16:43,840 Speaker 3: they had this sort of backstop and this. 341 00:16:44,000 --> 00:16:45,640 Speaker 2: Very favorable financing. 342 00:16:45,880 --> 00:16:48,520 Speaker 3: And I had this sort of epiphany that this may 343 00:16:48,600 --> 00:16:51,880 Speaker 3: explain this capacity overhang, because we can explain how they've 344 00:16:52,320 --> 00:16:55,160 Speaker 3: been able to move freight even abysmal conditions, but it 345 00:16:55,200 --> 00:16:58,800 Speaker 3: still doesn't explain the capital and liquidity situation, like where 346 00:16:58,840 --> 00:17:02,040 Speaker 3: they actually funding their operations. Has been a big important 347 00:17:02,120 --> 00:17:05,560 Speaker 3: question that so many people have asked, and we ended 348 00:17:05,640 --> 00:17:08,320 Speaker 3: up doing a foid request with the SBA because they 349 00:17:08,320 --> 00:17:12,080 Speaker 3: don't actually publish the sick codes or the nights codes 350 00:17:12,160 --> 00:17:14,879 Speaker 3: for industries that they've given money to. And we finally 351 00:17:14,920 --> 00:17:18,280 Speaker 3: they responded, and what we determined was that they had 352 00:17:18,560 --> 00:17:24,000 Speaker 3: loaned about thirty eight billion dollars to transportation companies classified 353 00:17:24,000 --> 00:17:29,199 Speaker 3: as trucking, warehousing and logistics operators. About ten percent of 354 00:17:29,240 --> 00:17:32,720 Speaker 3: the total funding during that SBA program went to transportation, 355 00:17:33,760 --> 00:17:37,760 Speaker 3: and it was over four hundred thousand loans were issued, 356 00:17:38,040 --> 00:17:41,600 Speaker 3: and the average loan was about eighty eight thousand dollars 357 00:17:41,960 --> 00:17:44,359 Speaker 3: per company. And if you think about that from a 358 00:17:44,400 --> 00:17:48,199 Speaker 3: trucking perspective, that is an equivalent a trucking company an 359 00:17:48,240 --> 00:17:51,399 Speaker 3: owner operator will generate anywhere from sixty five to seventy 360 00:17:51,440 --> 00:17:55,720 Speaker 3: thousand dollars sort of take home pay as an independent 361 00:17:55,720 --> 00:17:58,520 Speaker 3: operator per year. If you think about it, that's a 362 00:17:58,600 --> 00:18:01,960 Speaker 3: roughly equivalent to one even two times of their sort 363 00:18:02,000 --> 00:18:06,560 Speaker 3: of total net And so this explains how a lot 364 00:18:06,600 --> 00:18:09,240 Speaker 3: of these small carriers had actually stayed in business. 365 00:18:09,280 --> 00:18:12,080 Speaker 2: They got incredibly favor financing. 366 00:18:12,040 --> 00:18:13,960 Speaker 3: And were able to sort of hang on a lot 367 00:18:14,040 --> 00:18:16,760 Speaker 3: longer than any of us expected. I think Derek Lather 368 00:18:16,920 --> 00:18:21,119 Speaker 3: is the CEO of Warner very on conference calls with 369 00:18:21,160 --> 00:18:24,760 Speaker 3: Analysis has been somewhat frustrated not being able to explain. 370 00:18:25,320 --> 00:18:27,600 Speaker 3: Neither have we, frankly, but he's been probably the most 371 00:18:27,600 --> 00:18:30,440 Speaker 3: outspoken about the fact that he expected a lot of 372 00:18:30,440 --> 00:18:32,720 Speaker 3: small carriers to leave the industry and they just didn't. 373 00:18:33,400 --> 00:18:35,960 Speaker 3: And we believe this partially explains the problem. 374 00:18:36,040 --> 00:18:37,159 Speaker 2: Is that the the. 375 00:18:37,119 --> 00:18:39,600 Speaker 3: SBA lines of credit, which was a once in a 376 00:18:40,520 --> 00:18:45,480 Speaker 3: potentially lifetime development, provided so much capital to these small 377 00:18:45,520 --> 00:18:47,840 Speaker 3: carriers that were able to hang on and they were 378 00:18:47,880 --> 00:18:52,280 Speaker 3: able to stay loaded, albeit at really small, much lower 379 00:18:52,359 --> 00:18:55,359 Speaker 3: rates with their with broker freight, and we think that 380 00:18:55,359 --> 00:18:57,000 Speaker 3: explains a lot of the conditions of the market. 381 00:18:57,160 --> 00:18:59,160 Speaker 1: All right, And when we were talking about broker freight, 382 00:18:59,200 --> 00:19:01,639 Speaker 1: I just want to like clear up some jargon for 383 00:19:01,760 --> 00:19:04,480 Speaker 1: some of our listeners. You mentioned routing guides. Can you 384 00:19:04,920 --> 00:19:06,800 Speaker 1: talk about what is a routing guide. 385 00:19:07,440 --> 00:19:10,840 Speaker 3: Shippers have what we call routing guides, which are essentially 386 00:19:10,880 --> 00:19:16,920 Speaker 3: electronic routing systems that direct freight. So when they get 387 00:19:16,920 --> 00:19:18,880 Speaker 3: a load and they get in order, they are out 388 00:19:18,960 --> 00:19:22,600 Speaker 3: sending out the freight to the carriers. 389 00:19:22,119 --> 00:19:23,119 Speaker 2: That they've contracted with. 390 00:19:23,200 --> 00:19:25,760 Speaker 3: So typically what happens is a shipper will do an 391 00:19:25,840 --> 00:19:29,160 Speaker 3: RFP and a trucking company will bid on that freight, 392 00:19:29,320 --> 00:19:31,920 Speaker 3: and the shipper will say, we're going to we are 393 00:19:31,960 --> 00:19:35,760 Speaker 3: going to reward you these lanes and this volume, and 394 00:19:35,800 --> 00:19:39,280 Speaker 3: the carrier is excited because they have this commitments. They're 395 00:19:39,280 --> 00:19:43,399 Speaker 3: committed in terms of sort of intentional commitment where the 396 00:19:43,400 --> 00:19:46,880 Speaker 3: shippers saying we will do this, but they're not contractually obligated. 397 00:19:47,000 --> 00:19:49,800 Speaker 3: The shipper's not contract obligated to give the freight, nor 398 00:19:49,920 --> 00:19:53,399 Speaker 3: is the carrier contractually obligated to actually show up with 399 00:19:53,480 --> 00:19:55,840 Speaker 3: a truck. And that's where that tender projection data becomes 400 00:19:55,840 --> 00:19:56,480 Speaker 3: really important. 401 00:19:56,760 --> 00:20:03,240 Speaker 2: But a routing guide specifically is essentially the order of preference. 402 00:20:03,320 --> 00:20:08,919 Speaker 3: Think of it is, if you're running a system and algorithm, 403 00:20:09,160 --> 00:20:12,879 Speaker 3: you're going to go and route freight to the cheapest carrier, 404 00:20:12,960 --> 00:20:16,359 Speaker 3: the person the carrier that's in the first position, second position, 405 00:20:16,400 --> 00:20:18,520 Speaker 3: third position. And what you're doing is you're sending over 406 00:20:18,560 --> 00:20:20,480 Speaker 3: an order and saying can you pick up this truck 407 00:20:20,680 --> 00:20:24,160 Speaker 3: or pick up this load, and the trucking company will 408 00:20:24,240 --> 00:20:25,160 Speaker 3: either accept. 409 00:20:24,920 --> 00:20:25,720 Speaker 2: Or reject that load. 410 00:20:25,800 --> 00:20:29,360 Speaker 3: If they accept it, great, that load picks up and 411 00:20:29,400 --> 00:20:31,920 Speaker 3: you go on about your business. If they reject that load, 412 00:20:32,359 --> 00:20:34,879 Speaker 3: it goes to the number two carrier in the routing guide, 413 00:20:34,960 --> 00:20:37,080 Speaker 3: so maybe the number one is JB. Hunt, number two 414 00:20:37,200 --> 00:20:40,359 Speaker 3: is Warner. Warner then gets it and says I can 415 00:20:40,400 --> 00:20:42,320 Speaker 3: pick it up. So now we've sort of gone out 416 00:20:42,359 --> 00:20:45,920 Speaker 3: our better business. It could very well be the third position. 417 00:20:46,040 --> 00:20:48,480 Speaker 3: So let's say that on a different load, we've gone 418 00:20:48,480 --> 00:20:50,760 Speaker 3: too first position. Jaby Hunt says no, Warner says no. 419 00:20:51,080 --> 00:20:53,960 Speaker 3: And on that third position, see Robinson is in that 420 00:20:54,000 --> 00:20:56,800 Speaker 3: sort of pole position on number three and they accept 421 00:20:56,800 --> 00:20:59,280 Speaker 3: the load. Now, what is important to know about freight 422 00:20:59,359 --> 00:21:01,479 Speaker 3: brokers is they actually own the trucks. 423 00:21:01,760 --> 00:21:03,040 Speaker 2: And JB. Hunt's case and A. 424 00:21:03,040 --> 00:21:06,120 Speaker 3: Werner's case, most likely it's one of their trucks that's 425 00:21:06,160 --> 00:21:08,560 Speaker 3: going to show up. So we have a yellow truck 426 00:21:08,640 --> 00:21:11,399 Speaker 3: or a blue truck, depending on which brand we're talking about. 427 00:21:11,640 --> 00:21:14,359 Speaker 3: But in Seage Robinson's case, they don't own the truck. 428 00:21:14,440 --> 00:21:17,240 Speaker 3: In fact, they probably don't even know which trucking company 429 00:21:17,280 --> 00:21:19,639 Speaker 3: is going to actually pick up that load. They're going 430 00:21:19,680 --> 00:21:23,280 Speaker 3: to go find the trucking company after they've secured the transaction, 431 00:21:23,440 --> 00:21:25,959 Speaker 3: so they're going to accept that transaction. And once they 432 00:21:26,000 --> 00:21:29,200 Speaker 3: accept that transaction, they're now on the hook to their 433 00:21:29,240 --> 00:21:32,840 Speaker 3: shipper to actually find a truck to pick up. And 434 00:21:32,920 --> 00:21:35,960 Speaker 3: so that is when we talk about routing guides, That's 435 00:21:35,960 --> 00:21:38,919 Speaker 3: what we're referring to, is that basically order of preference 436 00:21:39,000 --> 00:21:42,600 Speaker 3: that the system of the algorithm, the piece of software 437 00:21:42,640 --> 00:21:48,480 Speaker 3: that routes freight typically based on least cost in the schedule, 438 00:21:48,880 --> 00:21:52,359 Speaker 3: is how they typically route it, and they will determine 439 00:21:52,920 --> 00:21:55,040 Speaker 3: a shipper will determine who gets the freight based on 440 00:21:55,080 --> 00:21:55,760 Speaker 3: those conditions. 441 00:21:56,480 --> 00:21:59,560 Speaker 1: Gotcha. And so, you know, we talked a lot about 442 00:21:59,640 --> 00:22:01,879 Speaker 1: rates and kind of where they are and where we 443 00:22:01,880 --> 00:22:05,800 Speaker 1: think they're heading. What other challenges is the trucking industry 444 00:22:05,840 --> 00:22:07,719 Speaker 1: face besides depressed rates. 445 00:22:08,880 --> 00:22:14,479 Speaker 3: So I mean, look, trucking has always faces significant amounts 446 00:22:14,480 --> 00:22:18,919 Speaker 3: of inflationary pressures. I mean, equipment has become far more expensive, 447 00:22:19,359 --> 00:22:22,960 Speaker 3: mechanics and maintenance professionals. You know, we talk about the 448 00:22:23,040 --> 00:22:26,400 Speaker 3: lack of driver availability a lot, there's a lot less 449 00:22:26,440 --> 00:22:30,479 Speaker 3: conversation about the lack of mechanics and trained mechanics that 450 00:22:30,480 --> 00:22:33,200 Speaker 3: can actually work on equipment. This is a big issue 451 00:22:33,200 --> 00:22:36,040 Speaker 3: and this has created a lot of inflation on equipment. 452 00:22:36,119 --> 00:22:38,720 Speaker 3: Maintenance inflation has been pretty significant, not to just mention 453 00:22:38,760 --> 00:22:41,760 Speaker 3: the trucks themselves, cost of capital. This is an industry 454 00:22:41,760 --> 00:22:45,080 Speaker 3: that relies upon a lot of a bank debt. Debt 455 00:22:45,160 --> 00:22:48,960 Speaker 3: is a is an instrument essentially that the industry uses 456 00:22:49,000 --> 00:22:51,680 Speaker 3: to capitalize its equipment and run its operations. 457 00:22:51,880 --> 00:22:54,960 Speaker 2: Well, the cost has gone up significant there, so you're. 458 00:22:54,840 --> 00:22:59,320 Speaker 3: Dealing with a lot of inflationary issues that were caused 459 00:22:59,600 --> 00:23:02,359 Speaker 3: by all of the things that have been talked about 460 00:23:02,400 --> 00:23:05,560 Speaker 3: in terms of sort of economic inflation has been thrust 461 00:23:05,640 --> 00:23:07,719 Speaker 3: upon the trucking industry. And so if you look at 462 00:23:07,720 --> 00:23:09,680 Speaker 3: the cost of operating in a truck sort of versus 463 00:23:09,720 --> 00:23:12,760 Speaker 3: pre COVID, we're talking, you know, thirty five to forty percent. 464 00:23:12,800 --> 00:23:14,800 Speaker 2: And we're not even talking about fuel in that case. 465 00:23:14,800 --> 00:23:18,160 Speaker 3: We're talking about the core operations of a trucking company. 466 00:23:18,520 --> 00:23:24,120 Speaker 3: Driver wages, equipment, insurance, maintenance costs have all gone up, 467 00:23:24,520 --> 00:23:27,320 Speaker 3: you know, thirty tot. 468 00:23:28,160 --> 00:23:30,320 Speaker 2: And we're in a situation. 469 00:23:29,960 --> 00:23:37,600 Speaker 3: Where the the. 470 00:23:34,840 --> 00:23:36,840 Speaker 2: The rest of the operation is being impacted. 471 00:23:36,920 --> 00:23:42,640 Speaker 3: So tough conditions combined with increasing cost is not mak anyone. 472 00:23:42,359 --> 00:23:44,960 Speaker 1: Happy, right right, And and truckers are going to be 473 00:23:45,000 --> 00:23:48,720 Speaker 1: facing even higher costs for equipment with a new EPA mandate. 474 00:23:48,880 --> 00:23:53,040 Speaker 1: Mandate in twenty twenty seven, is that under radar it is. 475 00:23:53,119 --> 00:23:55,200 Speaker 2: I think there's a lot of questions about what happens. 476 00:23:55,720 --> 00:23:57,959 Speaker 2: Two things. When is the Chevron. 477 00:23:57,680 --> 00:24:00,840 Speaker 3: Supreme Court case that where the Chevron prins was rolled out, 478 00:24:00,920 --> 00:24:03,479 Speaker 3: is what is going to happen with the litigation? You know, 479 00:24:04,000 --> 00:24:07,199 Speaker 3: what was determined by that case is that perhaps the 480 00:24:07,240 --> 00:24:11,320 Speaker 3: EPA maybe you know, maybe outside of its boundaries of 481 00:24:11,359 --> 00:24:13,240 Speaker 3: what it can actually regulate. So that's a question I 482 00:24:13,240 --> 00:24:14,280 Speaker 3: think is on people's mind. 483 00:24:14,480 --> 00:24:16,200 Speaker 2: Also, the election could very well alternate. 484 00:24:16,240 --> 00:24:18,560 Speaker 3: I mean, if if Trump were to win the election, 485 00:24:19,119 --> 00:24:21,280 Speaker 3: I would expect a lot of the EPA regulations to 486 00:24:21,320 --> 00:24:24,760 Speaker 3: be called back. And that's probably one of those that 487 00:24:24,760 --> 00:24:27,679 Speaker 3: that we potentially would expect to see. So it's not 488 00:24:27,960 --> 00:24:30,399 Speaker 3: currently at least from what we're tracking. You may have 489 00:24:30,440 --> 00:24:35,040 Speaker 3: different data than we do, but we're not seeing any Anybody, 490 00:24:35,560 --> 00:24:38,639 Speaker 3: at least in the carrier operators spent a lot of 491 00:24:38,720 --> 00:24:42,040 Speaker 3: effort thinking about that or planning for that. I think 492 00:24:42,080 --> 00:24:45,119 Speaker 3: we would expect to see that probably in late twenty 493 00:24:45,119 --> 00:24:49,280 Speaker 3: five and twenty six before and what we've seen historically 494 00:24:49,400 --> 00:24:52,280 Speaker 3: is this big build of capacity that happens in advance 495 00:24:52,320 --> 00:24:55,520 Speaker 3: of these EPA regulation changes because the equipment cuts pretty 496 00:24:55,520 --> 00:25:00,399 Speaker 3: expensive and so we haven't yet seen any data that 497 00:25:00,480 --> 00:25:02,000 Speaker 3: suggesting that's the taking place. 498 00:25:02,200 --> 00:25:04,320 Speaker 1: Right, Yeah, I would agree probably in twenty late twenty 499 00:25:04,320 --> 00:25:06,520 Speaker 1: twenty five you could start start seeing a pre buy 500 00:25:06,680 --> 00:25:09,679 Speaker 1: and also that would push up the used equipment market 501 00:25:09,720 --> 00:25:13,680 Speaker 1: as well, which good for those companies that sell into 502 00:25:13,720 --> 00:25:15,200 Speaker 1: the used equipment market. 503 00:25:15,240 --> 00:25:17,920 Speaker 3: The OEMs have set this whole recession out. I mean, 504 00:25:18,040 --> 00:25:21,720 Speaker 3: usually they're in the freight recession. Anytime you have a 505 00:25:21,720 --> 00:25:24,800 Speaker 3: freight recession, usually the OEMs are impacted. Not this time, 506 00:25:24,920 --> 00:25:27,760 Speaker 3: they have actually been able to weather the storm pretty well. 507 00:25:28,600 --> 00:25:30,879 Speaker 3: I think there's a question about whether it's starting to 508 00:25:30,880 --> 00:25:33,240 Speaker 3: catch up to them. You know, there's some some anecdotes 509 00:25:33,280 --> 00:25:35,120 Speaker 3: and some data that says that some of the new 510 00:25:35,119 --> 00:25:39,280 Speaker 3: trucks truck orders are slowing. But they've really largely set 511 00:25:39,320 --> 00:25:42,440 Speaker 3: out the really difficult and challenging conditions that matter cares 512 00:25:42,440 --> 00:25:43,000 Speaker 3: have been facing. 513 00:25:43,720 --> 00:25:47,720 Speaker 1: Right, So, you can't talk about trucking without talking about technology. 514 00:25:47,800 --> 00:25:50,439 Speaker 1: You know, even though it's an old world industry, there 515 00:25:50,560 --> 00:25:53,360 Speaker 1: there's a lot of new things going on. I get 516 00:25:53,400 --> 00:25:56,440 Speaker 1: at least fifty percent more listens if I mentioned the 517 00:25:56,440 --> 00:26:00,840 Speaker 1: word AI so AI AI AI kind of in that 518 00:26:01,000 --> 00:26:04,879 Speaker 1: vein autonomous trucking are you a bull, you a bear? 519 00:26:05,160 --> 00:26:07,040 Speaker 1: Where do you see that playing out over time? 520 00:26:07,640 --> 00:26:13,119 Speaker 3: I'm a bear, so long term I would say autonomous 521 00:26:13,119 --> 00:26:16,400 Speaker 3: trucking is inevitable, But I'm a bear in the next 522 00:26:16,440 --> 00:26:19,240 Speaker 3: ten years, and so I think what we're seeing is 523 00:26:19,800 --> 00:26:23,960 Speaker 3: technology can be ready much faster than of the public 524 00:26:24,000 --> 00:26:28,560 Speaker 3: acceptance of these technologies or even the regulatory environment accepting them. 525 00:26:28,640 --> 00:26:31,920 Speaker 3: I had a conversation a couple years back with the 526 00:26:31,920 --> 00:26:35,160 Speaker 3: general counsel at the FMCSA, and I asked some point 527 00:26:35,200 --> 00:26:37,680 Speaker 3: blank about the hours of service, because an autonomous truck 528 00:26:37,720 --> 00:26:41,680 Speaker 3: can run arguably twenty three to twenty four hours a 529 00:26:41,760 --> 00:26:44,880 Speaker 3: day because it doesn't have a human driver as long 530 00:26:44,920 --> 00:26:47,479 Speaker 3: as it's being fueled up or being powered. Basically can 531 00:26:47,520 --> 00:26:50,000 Speaker 3: run non stops and maybe go down for maintenance, and 532 00:26:50,040 --> 00:26:52,680 Speaker 3: so it has a lot of advantages because it doesn't 533 00:26:52,720 --> 00:26:56,640 Speaker 3: operate on a clock the way human drivers are required 534 00:26:56,680 --> 00:26:59,480 Speaker 3: to do through the hours of service regulation. And so 535 00:26:59,800 --> 00:27:02,639 Speaker 3: the question was is it fair or will it be 536 00:27:02,800 --> 00:27:06,080 Speaker 3: fair to let the autonomous trucks run twenty three or 537 00:27:06,119 --> 00:27:10,159 Speaker 3: twenty four hours a day when a human driver is 538 00:27:10,480 --> 00:27:13,480 Speaker 3: limited to eleven And the response that I got was 539 00:27:13,480 --> 00:27:17,000 Speaker 3: really interesting, and he said the issue is that in 540 00:27:17,040 --> 00:27:19,840 Speaker 3: the FMCSA's rules there is no. 541 00:27:20,000 --> 00:27:22,199 Speaker 2: Conversation about a human driver to begin with. 542 00:27:22,400 --> 00:27:26,480 Speaker 3: They don't even know in their regulations if autonomous trucking 543 00:27:27,000 --> 00:27:29,879 Speaker 3: is even permitted under the sort of the way that 544 00:27:29,880 --> 00:27:33,320 Speaker 3: they've constructed it. There had been some initiatives to let 545 00:27:33,520 --> 00:27:37,199 Speaker 3: pilot tests take place, and they've done some pilots, but 546 00:27:37,280 --> 00:27:39,400 Speaker 3: the FMCSA has a long way to go. 547 00:27:39,480 --> 00:27:41,040 Speaker 2: And we're talking about a government. 548 00:27:40,720 --> 00:27:44,760 Speaker 3: Agency, and we've seen how slaid the FAA is even 549 00:27:44,760 --> 00:27:47,040 Speaker 3: to adapt things like five G. It's going to take 550 00:27:47,040 --> 00:27:49,000 Speaker 3: a while before the FMCSA to sort of get their 551 00:27:49,040 --> 00:27:51,520 Speaker 3: heads around autonomous trucking. So we have a regulatory issue, 552 00:27:51,760 --> 00:27:53,679 Speaker 3: and then we have with autonomous trucks. 553 00:27:53,680 --> 00:27:54,600 Speaker 2: If I want to go from. 554 00:27:54,440 --> 00:27:58,639 Speaker 3: A warehouse to a store or a factory to a warehouse, 555 00:27:58,920 --> 00:28:01,119 Speaker 3: I'm going to have to use non federal highways, and 556 00:28:01,200 --> 00:28:03,840 Speaker 3: we have to use state highways and local municipalities. 557 00:28:04,240 --> 00:28:05,720 Speaker 2: And we've seen in places. 558 00:28:05,359 --> 00:28:09,840 Speaker 3: Like California that have actually said that autonomous trucks are 559 00:28:09,920 --> 00:28:12,080 Speaker 3: banned or tried to ban these things, or there have 560 00:28:12,080 --> 00:28:15,040 Speaker 3: been conversations in the state legislature to do so. So 561 00:28:15,119 --> 00:28:17,040 Speaker 3: the question is is an a moto carrier. Am I 562 00:28:17,119 --> 00:28:22,399 Speaker 3: going to make the investments in a autonomous truck not 563 00:28:22,640 --> 00:28:25,640 Speaker 3: knowing whether the regulatory environment is going to be favorable 564 00:28:25,680 --> 00:28:27,200 Speaker 3: to that investment over the long term. 565 00:28:27,480 --> 00:28:28,560 Speaker 2: And so I think that's. 566 00:28:28,400 --> 00:28:33,199 Speaker 3: The biggest question is public acceptance and more importantly, regulatory 567 00:28:33,280 --> 00:28:37,200 Speaker 3: acceptance of autonomous vehicles. And I don't think we're anywhere 568 00:28:37,320 --> 00:28:40,600 Speaker 3: close to that happening anytime soon. I think these small 569 00:28:40,640 --> 00:28:43,400 Speaker 3: pilots are okay, and we're you know, we've seen them 570 00:28:43,440 --> 00:28:47,120 Speaker 3: throughout you know, different states where Texas is doing some pilots, 571 00:28:47,120 --> 00:28:51,480 Speaker 3: and we've seen you know, the old Budweiser driving down 572 00:28:51,680 --> 00:28:52,320 Speaker 3: the road when. 573 00:28:52,240 --> 00:28:53,080 Speaker 2: Uber Freight did it. 574 00:28:53,880 --> 00:28:58,320 Speaker 3: But we've not seen really a commercial level activity happening 575 00:28:58,320 --> 00:29:02,240 Speaker 3: with autonomous trucks. And there will be an enormous amount 576 00:29:02,280 --> 00:29:05,760 Speaker 3: of public backlash when they happen, simply because it's a 577 00:29:07,200 --> 00:29:09,600 Speaker 3: it's fraught with a lot of social questions that are 578 00:29:09,720 --> 00:29:10,600 Speaker 3: yet to be answered. 579 00:29:11,000 --> 00:29:15,120 Speaker 1: Yeah, I agree. I agree with that stance completely. So 580 00:29:15,840 --> 00:29:19,960 Speaker 1: at the crossroads of technology and you know, emissions, because 581 00:29:19,960 --> 00:29:23,360 Speaker 1: we were talking about EPA standards and autonomous trucking, there's 582 00:29:23,440 --> 00:29:24,560 Speaker 1: elect electric trucks. 583 00:29:25,400 --> 00:29:26,040 Speaker 2: Where are your. 584 00:29:25,880 --> 00:29:28,200 Speaker 1: Thoughts on there? You know, I know they've been really 585 00:29:28,240 --> 00:29:30,920 Speaker 1: slow to adopt for various reasons. A lot of that 586 00:29:30,960 --> 00:29:34,320 Speaker 1: has to do with the ability to have the infrastructure 587 00:29:34,400 --> 00:29:39,400 Speaker 1: to charge them. Where do you kind of sit on 588 00:29:40,040 --> 00:29:42,120 Speaker 1: electronic trucks or electric trucks? 589 00:29:42,400 --> 00:29:44,400 Speaker 3: Yeah, well, I'm glad you asked those because this is 590 00:29:44,480 --> 00:29:49,080 Speaker 3: such an important conversation or industries, the regulatory and sort 591 00:29:49,080 --> 00:29:53,880 Speaker 3: of public belief. The regulators and the public sort of 592 00:29:53,880 --> 00:29:57,959 Speaker 3: believe that these electric semis is class eight trucks are 593 00:29:58,040 --> 00:30:01,480 Speaker 3: market ready and like we can of love and blame 594 00:30:01,640 --> 00:30:04,080 Speaker 3: Elon Musk at the same time, like what he's done 595 00:30:04,120 --> 00:30:07,120 Speaker 3: to sort of bring public awareness and make trucking coal 596 00:30:07,160 --> 00:30:09,880 Speaker 3: When he's stood on stage in twenty seventeen with the 597 00:30:09,920 --> 00:30:12,920 Speaker 3: Tesla Semi behind him, or maybe its late twenty sixteen 598 00:30:12,920 --> 00:30:16,600 Speaker 3: and talked about the seventeen proliferation of the Tesla Semi. 599 00:30:16,640 --> 00:30:18,680 Speaker 3: He's going to have two hundred thousand of these the 600 00:30:18,720 --> 00:30:19,800 Speaker 3: end of twenty. 601 00:30:19,400 --> 00:30:21,040 Speaker 2: Twenty two, a trucking pool. 602 00:30:21,200 --> 00:30:24,480 Speaker 3: All of a sudden, the public media was writing about 603 00:30:24,480 --> 00:30:27,280 Speaker 3: trucking in a very favorable talking about the future of 604 00:30:27,320 --> 00:30:31,200 Speaker 3: the industry. The challenge is he's only delivered they Tesla 605 00:30:31,320 --> 00:30:34,280 Speaker 3: has produced. This is a report in May a total 606 00:30:34,280 --> 00:30:36,800 Speaker 3: of one hundred and forty Tesla semis. He talked about 607 00:30:36,800 --> 00:30:37,880 Speaker 3: two hundred thousand of them. 608 00:30:38,480 --> 00:30:39,840 Speaker 2: They've only produced one hundred and forty. 609 00:30:39,880 --> 00:30:43,440 Speaker 3: In fact, about a large portion of those Tesla Semis 610 00:30:43,440 --> 00:30:49,160 Speaker 3: are actually hauling Tesla's own freight. The only major customer 611 00:30:49,200 --> 00:30:52,360 Speaker 3: that's actually received deliveries of them is PepsiCo, which has 612 00:30:52,400 --> 00:30:54,880 Speaker 3: been a lot of this has been public and reported 613 00:30:54,920 --> 00:30:58,880 Speaker 3: by Bloomberg and other sources. Is that, you know, Pepsi 614 00:30:59,120 --> 00:31:02,120 Speaker 3: received a very large grant from the state of California 615 00:31:02,400 --> 00:31:06,400 Speaker 3: from carb to actually implement an electric fleet, and that 616 00:31:06,560 --> 00:31:10,920 Speaker 3: funded the rollout of these Tesla semis. And so what 617 00:31:10,960 --> 00:31:13,640 Speaker 3: has happened is about a third of those Tesla semis 618 00:31:13,680 --> 00:31:17,360 Speaker 3: from also reports failed, had a number of issues and. 619 00:31:17,320 --> 00:31:19,920 Speaker 2: Were recalled when they were produced. And this is this 620 00:31:19,960 --> 00:31:20,760 Speaker 2: should be expected. 621 00:31:20,760 --> 00:31:23,240 Speaker 3: This is a new technology, this is something that needs 622 00:31:23,280 --> 00:31:25,960 Speaker 3: to be tested in the field, and so we would 623 00:31:26,000 --> 00:31:27,120 Speaker 3: expect there to be a lot of. 624 00:31:27,080 --> 00:31:29,160 Speaker 2: Problems with the technology when it's rolled out. 625 00:31:29,680 --> 00:31:33,160 Speaker 3: And that's what Tesla and frankly the industry is contending with, 626 00:31:33,720 --> 00:31:38,720 Speaker 3: and so Pepsi, since they took delivery two years ago 627 00:31:38,840 --> 00:31:43,719 Speaker 3: of their first Tesla Semi order, is taking the equivalent 628 00:31:43,840 --> 00:31:46,760 Speaker 3: of what that one delivery was, they're taking equivalent of 629 00:31:46,800 --> 00:31:49,960 Speaker 3: that on a monthly basis in terms of new Class 630 00:31:50,000 --> 00:31:54,080 Speaker 3: eight diesel trucks. And so what we're seeing is a 631 00:31:54,080 --> 00:31:59,160 Speaker 3: situation where the public belief and acceptance of these technologies 632 00:31:59,720 --> 00:32:04,160 Speaker 3: isting pressure on regulators to create laws they don't actually 633 00:32:04,200 --> 00:32:07,160 Speaker 3: match up to the physics of the equipment to handle 634 00:32:07,200 --> 00:32:12,160 Speaker 3: the missions nor the actual technology itself to be mission ready. 635 00:32:12,240 --> 00:32:14,320 Speaker 3: And so one of the things we do a freightways 636 00:32:14,320 --> 00:32:15,959 Speaker 3: we have a you know, we have a media business, 637 00:32:15,960 --> 00:32:19,200 Speaker 3: but we also have you know, podcasts that are oriented 638 00:32:19,200 --> 00:32:20,120 Speaker 3: towards truck drivers. 639 00:32:20,120 --> 00:32:23,480 Speaker 2: One of us is called what the Truck and Tim Doner. 640 00:32:24,000 --> 00:32:29,200 Speaker 3: Constantly we get these we get these notes from you know, 641 00:32:29,240 --> 00:32:32,200 Speaker 3: these these messages from drivers or people in the public 642 00:32:32,600 --> 00:32:35,080 Speaker 3: see the Tesla Semi being toad. And so we've been 643 00:32:35,160 --> 00:32:38,040 Speaker 3: tracking how many of these semis individual because you can 644 00:32:38,080 --> 00:32:41,200 Speaker 3: actually see that whether there are individuals we're I think 645 00:32:41,200 --> 00:32:43,440 Speaker 3: the last count was like eighteen of these Tesla semis 646 00:32:43,440 --> 00:32:45,880 Speaker 3: that were independently towed out on the road. So it's 647 00:32:45,880 --> 00:32:49,680 Speaker 3: not market ready technology. And if Tesla, which is arguably 648 00:32:49,760 --> 00:32:54,000 Speaker 3: the most successful American EV manufacturer, has not been able 649 00:32:54,000 --> 00:32:56,880 Speaker 3: to make the technology market ready in a way that 650 00:32:56,920 --> 00:32:59,080 Speaker 3: the industry will accept it. It's it's hard for me 651 00:32:59,160 --> 00:33:01,560 Speaker 3: to believe that we will see the other OEMs catch 652 00:33:01,640 --> 00:33:04,520 Speaker 3: up to that point and they'll be able to deliver 653 00:33:04,600 --> 00:33:07,360 Speaker 3: the technology. So that's the technology side of it, and Lee, 654 00:33:07,480 --> 00:33:08,960 Speaker 3: we can spend a lot of time talking about the 655 00:33:09,040 --> 00:33:11,880 Speaker 3: lack of charging infrastructure. We can talk about the lack 656 00:33:11,920 --> 00:33:15,440 Speaker 3: of dependability, the fact that fleets just simply when they 657 00:33:15,480 --> 00:33:18,480 Speaker 3: buy a truck, they're buying it based on total cost 658 00:33:18,560 --> 00:33:22,520 Speaker 3: of ownership and reliability. Both those things haven't been proven out. 659 00:33:22,640 --> 00:33:25,040 Speaker 3: I mean, a fleet is not going to you know, 660 00:33:25,080 --> 00:33:26,920 Speaker 3: one of the cost bases of a truck and fleet, 661 00:33:27,320 --> 00:33:29,560 Speaker 3: it's not just the cost of acquiring the truck, but 662 00:33:29,600 --> 00:33:31,600 Speaker 3: also what the residual value of that truck is when 663 00:33:31,640 --> 00:33:33,880 Speaker 3: they go to sell it. And because there's no third 664 00:33:33,880 --> 00:33:36,640 Speaker 3: party market for these trucks yet, because there just aren't 665 00:33:36,720 --> 00:33:40,000 Speaker 3: enough out there, there's no real way to actually know 666 00:33:40,080 --> 00:33:42,120 Speaker 3: what it will cost you when you get rid of 667 00:33:42,160 --> 00:33:44,160 Speaker 3: it and you go sell it when you liquidate it, 668 00:33:44,480 --> 00:33:45,840 Speaker 3: and so there's a. 669 00:33:45,840 --> 00:33:47,280 Speaker 2: Lot of issues with EVS. 670 00:33:47,480 --> 00:33:50,480 Speaker 3: I you know, I love the fact that the major 671 00:33:50,520 --> 00:33:53,320 Speaker 3: media is reporting on all the technology and bringing the 672 00:33:53,360 --> 00:33:56,000 Speaker 3: awareness because I think it changes the image and it 673 00:33:56,040 --> 00:33:58,120 Speaker 3: creates a lot of sort of excitement around what's going 674 00:33:58,120 --> 00:34:01,280 Speaker 3: on in freight. But oftentimes they tend to be very 675 00:34:01,360 --> 00:34:04,360 Speaker 3: excited about technologies that just aren't market ready, and autonomous 676 00:34:04,360 --> 00:34:06,480 Speaker 3: and EV are probably the best examples of that. You know, 677 00:34:06,520 --> 00:34:09,160 Speaker 3: when we started Freightways, there was something like sixteen different 678 00:34:09,560 --> 00:34:14,560 Speaker 3: venture backed autonomous trucking companies. Are companies that were building 679 00:34:14,600 --> 00:34:17,160 Speaker 3: autonomous trucks. I think we're down to two. They're doing 680 00:34:17,239 --> 00:34:21,680 Speaker 3: over the road trucking, heavy duty trucking, and EV is 681 00:34:21,760 --> 00:34:22,640 Speaker 3: much the same story. 682 00:34:23,600 --> 00:34:26,920 Speaker 1: Gotcha, So you know you're you're mentioning earlier the brokerage 683 00:34:26,960 --> 00:34:30,960 Speaker 1: industry and how involved they are in the trucking world 684 00:34:31,000 --> 00:34:35,360 Speaker 1: today versus a couple of decades ago. Do you do 685 00:34:35,400 --> 00:34:37,759 Speaker 1: you have a kind of a thought on where you 686 00:34:37,800 --> 00:34:41,239 Speaker 1: see the brokerage industry heading. We've seen a couple of 687 00:34:41,280 --> 00:34:45,760 Speaker 1: large deals, you know RXO buying UPS's Coyote. You see 688 00:34:45,800 --> 00:34:48,920 Speaker 1: a lot of the publicly traded trucking companies try to 689 00:34:48,960 --> 00:34:53,400 Speaker 1: grow that business because it's a you know, non asset 690 00:34:54,120 --> 00:34:58,480 Speaker 1: high ROI kind of investment that they can make. Where 691 00:34:58,520 --> 00:35:01,200 Speaker 1: do you see the brokerage busines business in the next 692 00:35:01,239 --> 00:35:03,520 Speaker 1: five years a relative to where it is today. 693 00:35:04,000 --> 00:35:06,080 Speaker 3: Yeah, it's really interesting, you know, growing up in this 694 00:35:06,120 --> 00:35:08,279 Speaker 3: industry and being from a family that has been in 695 00:35:08,320 --> 00:35:13,520 Speaker 3: it for many generations. The belief in my family and 696 00:35:13,600 --> 00:35:15,920 Speaker 3: I think a lot of the larger trucking companies, is 697 00:35:15,960 --> 00:35:18,240 Speaker 3: the industry was going to consolidate it at some point 698 00:35:18,280 --> 00:35:21,120 Speaker 3: we would have ten big trucking companies like the airlines. 699 00:35:21,520 --> 00:35:23,880 Speaker 3: We actually seen the exact opposite of that, and what 700 00:35:23,920 --> 00:35:29,080 Speaker 3: we've seen is that the industry continues to fragment. The 701 00:35:29,200 --> 00:35:31,880 Speaker 3: largest carriers went from handling something like if you go 702 00:35:31,920 --> 00:35:34,120 Speaker 3: back to two thousand and eight, so they're like fifty 703 00:35:34,200 --> 00:35:36,440 Speaker 3: six to fifty eight percent of the freight we're talking 704 00:35:36,480 --> 00:35:39,920 Speaker 3: that thousand trucks or more, down to about thirty one percent. 705 00:35:39,920 --> 00:35:43,560 Speaker 3: And what's happened is that the smallest carriers have really 706 00:35:43,600 --> 00:35:46,920 Speaker 3: grown their market share. You know, they have grown substantially 707 00:35:47,000 --> 00:35:49,880 Speaker 3: in terms of it. And that's really because brokers have 708 00:35:50,360 --> 00:35:52,439 Speaker 3: taken that shit, have taken so much of a share 709 00:35:52,480 --> 00:35:55,200 Speaker 3: of freight and have allowed small carriers to operate and 710 00:35:55,280 --> 00:35:57,320 Speaker 3: eliminated frankly, the bearers of entry. 711 00:35:57,800 --> 00:35:59,000 Speaker 2: So I'm very bullish. 712 00:35:59,120 --> 00:36:02,759 Speaker 3: I think this is a a situation where brokerage is 713 00:36:02,760 --> 00:36:05,239 Speaker 3: going to continue to take market share. It's going to 714 00:36:05,239 --> 00:36:07,759 Speaker 3: continue to play out. I think we've seen that the 715 00:36:07,880 --> 00:36:11,920 Speaker 3: largest four higher trucking companies, if you go back to 716 00:36:12,239 --> 00:36:16,640 Speaker 3: thirty years ago, the most profitable trucking companies in America 717 00:36:16,719 --> 00:36:20,920 Speaker 3: were in the long haul market. You know, Transport America, CFI, 718 00:36:21,520 --> 00:36:24,640 Speaker 3: sell it On, Covenant, and US Express were in the 719 00:36:24,680 --> 00:36:29,040 Speaker 3: sort of top tier of profitability. In the nineties, they 720 00:36:29,040 --> 00:36:32,600 Speaker 3: were growing exceptionally fast because they were really benefiting from 721 00:36:32,680 --> 00:36:33,120 Speaker 3: long haul. 722 00:36:33,400 --> 00:36:34,480 Speaker 2: And then two things happened. 723 00:36:35,160 --> 00:36:38,640 Speaker 3: The intermodial market really destroyed a lot of the sort 724 00:36:38,680 --> 00:36:42,839 Speaker 3: of economic favorability of long haul trucking, and frankly brokerage. 725 00:36:43,920 --> 00:36:44,920 Speaker 2: The brokers were. 726 00:36:44,800 --> 00:36:48,000 Speaker 3: Able to sort of take significant share on those highly 727 00:36:48,080 --> 00:36:52,840 Speaker 3: liquid long distance lanes because they were favor owner operators 728 00:36:52,880 --> 00:36:54,600 Speaker 3: tend to favor those lanes, they tend to prefer them. 729 00:36:54,640 --> 00:36:57,160 Speaker 3: And so what we've seen is that the largest asset 730 00:36:57,239 --> 00:37:00,399 Speaker 3: carriers have largely exited the four higher market. In fact, 731 00:37:00,400 --> 00:37:04,040 Speaker 3: if you go look at the largest public chucolate carriers 732 00:37:04,280 --> 00:37:06,040 Speaker 3: and you look at their earnings, the majority of those 733 00:37:06,080 --> 00:37:09,439 Speaker 3: are not generating money in their four higher markets, they're 734 00:37:09,480 --> 00:37:13,360 Speaker 3: generating money and dedicated in logistics, and you know, in 735 00:37:13,440 --> 00:37:16,080 Speaker 3: Covenant's case, and they hauled a chicken hauler and so 736 00:37:16,680 --> 00:37:19,680 Speaker 3: managed logistics services and stuff. And so we're seeing a 737 00:37:19,719 --> 00:37:23,840 Speaker 3: situation where a lot of the large asset carriers have 738 00:37:24,000 --> 00:37:28,080 Speaker 3: tried to exit their four higher trucking operations because those 739 00:37:28,120 --> 00:37:32,880 Speaker 3: businesses are incredibly hard to operate and have moved into 740 00:37:32,960 --> 00:37:36,600 Speaker 3: much higher value in much more predictable revenue streams like 741 00:37:36,680 --> 00:37:37,880 Speaker 3: brokerage and dedicated. 742 00:37:38,400 --> 00:37:39,879 Speaker 2: In the old days, the. 743 00:37:39,920 --> 00:37:44,120 Speaker 3: Large asset carriers would launch a brokerage, but it was 744 00:37:44,200 --> 00:37:45,640 Speaker 3: basically a filler operation. 745 00:37:46,239 --> 00:37:48,120 Speaker 2: It would get overflow that. 746 00:37:48,040 --> 00:37:51,919 Speaker 3: Came from their asset side, or it would basically help 747 00:37:51,960 --> 00:37:54,640 Speaker 3: them fill their trucks when they couldn't hand when they 748 00:37:54,640 --> 00:37:56,160 Speaker 3: didn't have enough loads to handle it. 749 00:37:57,320 --> 00:38:00,319 Speaker 2: In today's market, I think JB. Hunt Schneider are. 750 00:38:00,200 --> 00:38:02,680 Speaker 3: Probably the most successful at proving that you can actually 751 00:38:02,719 --> 00:38:05,800 Speaker 3: run a logistics operation as a logistics operation. 752 00:38:06,080 --> 00:38:09,240 Speaker 2: And not as a as a sort of a filler 753 00:38:09,239 --> 00:38:10,960 Speaker 2: to you have to run it as a completely separate 754 00:38:11,000 --> 00:38:11,400 Speaker 2: P and L. 755 00:38:11,760 --> 00:38:13,400 Speaker 3: And I think what they've proven is that they can 756 00:38:13,440 --> 00:38:18,440 Speaker 3: build very successful brokerage and three PL operations that operate 757 00:38:18,560 --> 00:38:22,160 Speaker 3: independent of the interest of the trucking company, and what 758 00:38:22,160 --> 00:38:24,719 Speaker 3: we've seen is that that has been rewarded by Wall 759 00:38:24,760 --> 00:38:27,359 Speaker 3: Street for doing so, and they're frankly their earnings are 760 00:38:27,360 --> 00:38:28,840 Speaker 3: far more predictable than they were before. 761 00:38:29,680 --> 00:38:33,120 Speaker 1: All right, great, So, just on a tangent, what's your 762 00:38:33,120 --> 00:38:35,560 Speaker 1: favorite part of your job? You know, wearing all those 763 00:38:35,600 --> 00:38:37,120 Speaker 1: hats that you wear at. 764 00:38:38,040 --> 00:38:40,920 Speaker 3: Like, I love being a student of the of the 765 00:38:40,960 --> 00:38:43,280 Speaker 3: industries that I'm in, so and freight. 766 00:38:43,480 --> 00:38:44,680 Speaker 2: You know, I grew up in this business. 767 00:38:44,719 --> 00:38:47,560 Speaker 3: I say, I have diesel in my blood, which means 768 00:38:47,600 --> 00:38:50,040 Speaker 3: I get to sort of sit you know, Lee, You 769 00:38:50,040 --> 00:38:53,960 Speaker 3: and I probably have very similar like seeing being a 770 00:38:54,000 --> 00:38:57,120 Speaker 3: part of the story, not necessarily being the story, but 771 00:38:57,200 --> 00:38:59,160 Speaker 3: like being able to observe the story and feel like 772 00:38:59,200 --> 00:39:00,920 Speaker 3: you kind of are a part of it, you know. 773 00:39:01,040 --> 00:39:03,040 Speaker 3: I think when we had these big stories, seld On 774 00:39:03,239 --> 00:39:05,759 Speaker 3: was one that I think for us was a sort 775 00:39:05,800 --> 00:39:09,040 Speaker 3: of coming out. We sort of were on the front 776 00:39:09,040 --> 00:39:11,160 Speaker 3: lines of that story and we're continue to report it. 777 00:39:11,440 --> 00:39:14,839 Speaker 3: You know, Yellow's Yallow's bankruptcy last year. When these big 778 00:39:14,880 --> 00:39:19,879 Speaker 3: stories take place, you have so much historical knowledge about 779 00:39:19,880 --> 00:39:23,920 Speaker 3: what's happened in context, and there's a much broader public 780 00:39:24,040 --> 00:39:27,600 Speaker 3: interest in these stories, and I think that's to me, 781 00:39:27,920 --> 00:39:30,560 Speaker 3: that's that's probably the most exciting part of the job, 782 00:39:30,680 --> 00:39:33,440 Speaker 3: is sort of being a part of history in a 783 00:39:33,480 --> 00:39:38,240 Speaker 3: way of providing context that is quite unique because this industry, 784 00:39:38,719 --> 00:39:42,600 Speaker 3: particularly trucking, is a very underreported It's hard to find 785 00:39:42,680 --> 00:39:47,600 Speaker 3: books on Amazon about the trucking industry. The history of 786 00:39:47,600 --> 00:39:48,120 Speaker 3: the industry and. 787 00:39:48,120 --> 00:39:48,840 Speaker 2: How it operates. 788 00:39:48,880 --> 00:39:51,480 Speaker 3: A lot of this is sort of tribal knowledge that 789 00:39:51,600 --> 00:39:54,640 Speaker 3: is kept inside the industry itself and not really something 790 00:39:54,680 --> 00:39:57,919 Speaker 3: that sort of broader public is interested in, and for 791 00:39:58,160 --> 00:40:00,120 Speaker 3: many reasons they shouldn't be interested in it. 792 00:40:00,480 --> 00:40:03,319 Speaker 2: But when you had these stories that I think. 793 00:40:05,200 --> 00:40:08,279 Speaker 3: Really bring a lot of people into it, I think 794 00:40:08,320 --> 00:40:10,879 Speaker 3: that's the most exciting part. You know, my wife used 795 00:40:10,920 --> 00:40:12,719 Speaker 3: to tell me not to talk about freight when we 796 00:40:12,760 --> 00:40:16,120 Speaker 3: would go to like dinners and cocktail receptions because she's like, 797 00:40:16,160 --> 00:40:19,920 Speaker 3: nobody cares. And now that's what people you know, these 798 00:40:19,960 --> 00:40:21,919 Speaker 3: stories happen far more often. 799 00:40:21,600 --> 00:40:23,120 Speaker 2: And people were frankly interested in it. 800 00:40:23,160 --> 00:40:26,520 Speaker 3: So I to me that's probably the most interesting is 801 00:40:26,520 --> 00:40:28,399 Speaker 3: they've got to take all that historical knowledge I learned 802 00:40:28,440 --> 00:40:31,600 Speaker 3: from my father and you know, share it with with 803 00:40:31,719 --> 00:40:33,360 Speaker 3: other people that are in this industry. 804 00:40:33,600 --> 00:40:36,120 Speaker 1: You mentioned there aren't too many books about the trucking industry? 805 00:40:36,320 --> 00:40:39,120 Speaker 1: Are there any books about transportation or leadership that you 806 00:40:39,200 --> 00:40:42,239 Speaker 1: kind of hold close to your chest and kind of 807 00:40:43,440 --> 00:40:46,560 Speaker 1: you know, it really kind of influenced you one way 808 00:40:46,640 --> 00:40:47,040 Speaker 1: or the other. 809 00:40:47,480 --> 00:40:48,279 Speaker 2: You know, I'm a big fan. 810 00:40:48,320 --> 00:40:50,359 Speaker 3: I'm not just saying that because I'm trying to win 811 00:40:50,440 --> 00:40:53,680 Speaker 3: favor of Bloomberg, but Bloomberg, by Bloomberg is actually, to 812 00:40:53,760 --> 00:40:54,520 Speaker 3: me has been. 813 00:40:54,400 --> 00:40:55,640 Speaker 2: Sort of my operating bible. 814 00:40:56,080 --> 00:40:59,520 Speaker 3: Seeing the story of Bloomberg, you know, building a business 815 00:40:59,560 --> 00:41:02,400 Speaker 3: that's built and data and has a media component. You know, 816 00:41:02,440 --> 00:41:04,960 Speaker 3: Bloomberg is the goat of doing this and doing it 817 00:41:05,080 --> 00:41:07,839 Speaker 3: very successfully. You know, media has been a business that's 818 00:41:07,840 --> 00:41:10,319 Speaker 3: been under an enormous amount of pressure. You know, we 819 00:41:10,400 --> 00:41:15,680 Speaker 3: saw layoffs even yesterday, Axios like you know, cut fifty 820 00:41:15,760 --> 00:41:18,799 Speaker 3: some odd people. But we've seen media really struggle and 821 00:41:18,840 --> 00:41:21,200 Speaker 3: that has not been the case for Bloomberg. And I 822 00:41:21,239 --> 00:41:25,239 Speaker 3: think it's interesting to read the Bloomberg story of particularly 823 00:41:25,239 --> 00:41:28,680 Speaker 3: in the sort of foundational days, the struggles of becoming 824 00:41:28,760 --> 00:41:32,120 Speaker 3: credit being viewed by the sort of industry. 825 00:41:31,680 --> 00:41:32,880 Speaker 2: Incumbents is credible. 826 00:41:33,920 --> 00:41:36,120 Speaker 3: I think I relate a lot with because that's been 827 00:41:36,320 --> 00:41:38,600 Speaker 3: you know, some of our struggle at Freightways is some 828 00:41:38,640 --> 00:41:40,480 Speaker 3: of the interesting incumbents have not viewed us as a 829 00:41:40,480 --> 00:41:44,480 Speaker 3: credible source. But that was surprisingly because I look at 830 00:41:44,520 --> 00:41:47,800 Speaker 3: Bloomberg today and it's it's arguably the most or among 831 00:41:47,840 --> 00:41:54,080 Speaker 3: the most credible sources of information in news and particularly 832 00:41:54,080 --> 00:41:57,959 Speaker 3: financial markets, but even broader in things like politics. It's 833 00:41:57,960 --> 00:42:02,480 Speaker 3: interesting how how credible that steam Bloomberg is today and 834 00:42:02,520 --> 00:42:04,279 Speaker 3: how it's shocking to me that there was sort of 835 00:42:04,280 --> 00:42:07,040 Speaker 3: this old boys club that you couldn't enter in those days. 836 00:42:07,040 --> 00:42:10,240 Speaker 3: And I think that sort of maverick mentality that Michael 837 00:42:10,239 --> 00:42:13,040 Speaker 3: Bloomberg instilled inside the brand, I think is something that 838 00:42:13,160 --> 00:42:13,759 Speaker 3: is inspiring. 839 00:42:14,400 --> 00:42:17,480 Speaker 1: Yeah, it's been a fantastic thing to be part of, 840 00:42:17,520 --> 00:42:21,480 Speaker 1: even though you know I joined fourteen years ago, well 841 00:42:21,520 --> 00:42:25,799 Speaker 1: after the founding, but been a great place for me 842 00:42:26,000 --> 00:42:29,799 Speaker 1: over those fourteen years. So, you know, it's interesting. You know, 843 00:42:29,880 --> 00:42:34,839 Speaker 1: prior to recording this, when we were discussing offline this conversation, 844 00:42:35,120 --> 00:42:37,200 Speaker 1: I didn't realize how much you and I have in common. 845 00:42:37,320 --> 00:42:40,400 Speaker 1: You know, we're both kind of bearish on autonomous trucking. 846 00:42:41,760 --> 00:42:46,239 Speaker 1: We're both extremely good looking, and you know we both 847 00:42:46,280 --> 00:42:49,759 Speaker 1: recently went to Iceland. Do you see any puffins when 848 00:42:49,760 --> 00:42:50,279 Speaker 1: you were there? 849 00:42:50,719 --> 00:42:52,840 Speaker 3: I didn't see any puffins. We didn't make it to 850 00:42:52,920 --> 00:42:56,160 Speaker 3: the beaches. We spent our time with the volcanos and glaciers. 851 00:42:56,239 --> 00:42:58,919 Speaker 1: Yeah, okay, we were Any highlights you want to share 852 00:42:59,200 --> 00:43:00,480 Speaker 1: from the chip Like. 853 00:43:00,560 --> 00:43:04,560 Speaker 3: I think Iceland is one of the you know, undiscovered 854 00:43:04,840 --> 00:43:08,600 Speaker 3: or sort of less talked about gems that everyone should 855 00:43:08,600 --> 00:43:08,960 Speaker 3: go visit. 856 00:43:08,960 --> 00:43:10,440 Speaker 2: I mean, it's easy to get to as American. 857 00:43:10,719 --> 00:43:12,680 Speaker 3: The thing that I found shocking about Iceland is just 858 00:43:12,680 --> 00:43:16,600 Speaker 3: how americanized the English is. They understand some of the 859 00:43:16,640 --> 00:43:19,680 Speaker 3: American like even when you go to Europe, even in Britain, 860 00:43:19,760 --> 00:43:23,360 Speaker 3: sometimes the American slang and some of it just the 861 00:43:23,440 --> 00:43:27,640 Speaker 3: lexicon that Americans have, they seem to almost have it instinctually. 862 00:43:29,200 --> 00:43:31,799 Speaker 3: But I found it to be The food was amazing. 863 00:43:32,160 --> 00:43:36,239 Speaker 3: Obviously you're going there to do things that are outdoors. 864 00:43:36,560 --> 00:43:39,000 Speaker 3: It's just a world class destination. I do a thing 865 00:43:39,120 --> 00:43:41,480 Speaker 3: every year where I take my oldest boys, my thirteen 866 00:43:41,480 --> 00:43:45,160 Speaker 3: and seventeen year old. We go to anywhere they want 867 00:43:45,160 --> 00:43:46,760 Speaker 3: to go and we spend a week or two weeks 868 00:43:46,800 --> 00:43:49,839 Speaker 3: just doing it, as we call our boys trip, and 869 00:43:50,040 --> 00:43:52,120 Speaker 3: basically it's just time for me and the boys, and 870 00:43:52,160 --> 00:43:54,839 Speaker 3: that this year was Iceland in the year before last 871 00:43:54,880 --> 00:43:57,600 Speaker 3: year was Japan, and both of those countries I think 872 00:43:57,640 --> 00:44:02,360 Speaker 3: are just amazing places that everyone should should visit. And 873 00:44:03,239 --> 00:44:07,399 Speaker 3: it's just something that I think is these are destinations 874 00:44:07,400 --> 00:44:09,040 Speaker 3: that should be top of everyone's list. 875 00:44:09,480 --> 00:44:11,920 Speaker 1: Right. It's weird they have the trucks where the engine 876 00:44:11,960 --> 00:44:13,680 Speaker 1: over the cab kind of thing for America. 877 00:44:13,719 --> 00:44:16,040 Speaker 2: I'm a big fan of the European cabovers. 878 00:44:16,080 --> 00:44:19,080 Speaker 3: You know, I grew up Lee My grandfather had a 879 00:44:19,120 --> 00:44:22,920 Speaker 3: trucking company built Southwest Motor Freight, and they're all cabovers, right. 880 00:44:23,840 --> 00:44:27,480 Speaker 3: And so it's funny because running a media business, if 881 00:44:27,520 --> 00:44:30,839 Speaker 3: you hire somebody from outside the industry, the instinct they 882 00:44:30,840 --> 00:44:34,799 Speaker 3: have is to pull a when you have photography, if 883 00:44:34,800 --> 00:44:37,239 Speaker 3: you're pulling it from like Shutterstock, using public for these 884 00:44:37,280 --> 00:44:41,839 Speaker 3: public databases, their tendency is to pull a European truck 885 00:44:41,880 --> 00:44:45,400 Speaker 3: because for some reason shutter stock doesn't have American trucks 886 00:44:45,480 --> 00:44:47,160 Speaker 3: and they're always they publish it, and I'm like, that 887 00:44:47,280 --> 00:44:49,879 Speaker 3: is not I remember we started freightways, we did that. 888 00:44:50,200 --> 00:44:52,640 Speaker 3: We had that happen a couple of times with somebody 889 00:44:52,840 --> 00:44:55,160 Speaker 3: was new and they put a European truck on there, 890 00:44:55,200 --> 00:44:55,640 Speaker 3: and man. 891 00:44:55,560 --> 00:44:56,280 Speaker 2: We would get back. 892 00:44:57,520 --> 00:45:00,680 Speaker 3: This isn't this isn't a real truck at American But 893 00:45:00,760 --> 00:45:05,080 Speaker 3: I think are cool. They're much beefier, they're digger, they're taller. 894 00:45:05,200 --> 00:45:07,560 Speaker 2: They're beef heer. I don't know. I'm not a truck driver, 895 00:45:07,800 --> 00:45:10,399 Speaker 2: but that's a truck that I would love to have, 896 00:45:10,719 --> 00:45:11,359 Speaker 2: just as a toy. 897 00:45:11,520 --> 00:45:15,040 Speaker 1: So all right, well, I really appreciate your time, Greig, 898 00:45:15,040 --> 00:45:16,400 Speaker 1: thanks so much for joining us today. 899 00:45:16,840 --> 00:45:18,200 Speaker 2: Thanks Lly appreciate it having me. 900 00:45:18,640 --> 00:45:20,560 Speaker 1: I also want to thank you for tuning in. If 901 00:45:20,560 --> 00:45:23,520 Speaker 1: you liked the episode, please subscribe and leave a review. 902 00:45:23,719 --> 00:45:26,400 Speaker 1: We've lined up a number of great guests for the podcast. 903 00:45:26,719 --> 00:45:30,680 Speaker 1: Check back to hear conversations with C suite executives, shippers, regulators, 904 00:45:30,800 --> 00:45:33,880 Speaker 1: and decision makers within the freight markets. Also, if you 905 00:45:33,920 --> 00:45:36,879 Speaker 1: have an idea for a future episode or just want 906 00:45:36,880 --> 00:45:40,040 Speaker 1: to talk transports, please hit me up on the Bloomberg terminal, 907 00:45:40,120 --> 00:45:43,800 Speaker 1: on LinkedIn or on Twitter at logistics Lee. Thanks everyone, 908 00:45:43,960 --> 00:45:44,520 Speaker 1: and take care.