1 00:00:00,360 --> 00:00:03,400 Speaker 1: Somebody says, like, you know, luck is when opportunity needs preparation, 2 00:00:04,040 --> 00:00:06,000 Speaker 1: And I was always preparing. 3 00:00:06,320 --> 00:00:07,680 Speaker 2: I always stay ready. 4 00:00:07,400 --> 00:00:09,239 Speaker 1: So I don't have to get ready, and so then 5 00:00:09,240 --> 00:00:12,360 Speaker 1: when the opportunity presented itself, it allowed me to then 6 00:00:12,360 --> 00:00:13,280 Speaker 1: step up to the plate. 7 00:00:13,880 --> 00:00:14,560 Speaker 2: Stay ready. 8 00:00:14,800 --> 00:00:17,000 Speaker 1: A lot of people are sitting around twiddling their thumbs 9 00:00:17,040 --> 00:00:18,520 Speaker 1: looking at what everybody else is doing. 10 00:00:18,760 --> 00:00:19,840 Speaker 2: You need to be preparing. 11 00:00:20,280 --> 00:00:22,400 Speaker 1: You need to be scripting, You need to be writing, 12 00:00:22,480 --> 00:00:24,520 Speaker 1: You need to be testing out video. What are you 13 00:00:24,560 --> 00:00:27,120 Speaker 1: doing now to educate yourself on AI and innovation? What 14 00:00:27,120 --> 00:00:28,840 Speaker 1: are you doing right now to test out the new 15 00:00:28,880 --> 00:00:31,440 Speaker 1: formats of video and storytelling? How are you trying to 16 00:00:31,440 --> 00:00:33,879 Speaker 1: tap into your audience now? It doesn't have to be 17 00:00:33,920 --> 00:00:36,680 Speaker 1: perfect and tech. We talk about a minimal viable product. 18 00:00:36,760 --> 00:00:40,040 Speaker 1: Put up the basic version of it. Perfect it later. 19 00:00:48,240 --> 00:00:50,440 Speaker 3: Hey, everybody, welcome to another episode of button Nomics. I'm 20 00:00:50,440 --> 00:00:52,880 Speaker 3: your host, Brandon Butler, founder and CEO of Butter atl 21 00:00:52,960 --> 00:00:56,080 Speaker 3: and today got a special guest in the building. Not 22 00:00:56,240 --> 00:00:59,200 Speaker 3: only is she a multi hyphened I just learned that 23 00:00:59,280 --> 00:01:01,120 Speaker 3: word to use it, you know what I'm saying. But 24 00:01:01,160 --> 00:01:04,360 Speaker 3: not only is she an entrepreneur an actress, but She's 25 00:01:04,400 --> 00:01:08,760 Speaker 3: also a community manager and podcast hosted LinkedIn Miss Jimmy Jackson, Jammy, 26 00:01:08,760 --> 00:01:09,520 Speaker 3: how you doing today? 27 00:01:10,080 --> 00:01:12,119 Speaker 1: Blah blah, rand I'm have to stick you on tour 28 00:01:12,160 --> 00:01:15,000 Speaker 1: with me. I want that introduction all the time. It's 29 00:01:15,040 --> 00:01:17,040 Speaker 1: crazy that you just learned what a multi hyphen it is, 30 00:01:17,040 --> 00:01:19,120 Speaker 1: because you too are also a multi hyphenant, so I 31 00:01:19,120 --> 00:01:19,720 Speaker 1: don't understand. 32 00:01:19,880 --> 00:01:21,800 Speaker 2: So I'm just throwing up a mirror to you today. 33 00:01:22,080 --> 00:01:23,400 Speaker 2: I'm just showing you who you are. 34 00:01:23,680 --> 00:01:25,240 Speaker 3: I just say I do a lot of shit. That's 35 00:01:25,319 --> 00:01:26,360 Speaker 3: that's I just say, you know I do. 36 00:01:26,400 --> 00:01:27,600 Speaker 2: That's a multi hyphen it. 37 00:01:30,440 --> 00:01:32,400 Speaker 1: Of course, that's exactly what I would say, but I 38 00:01:32,600 --> 00:01:35,399 Speaker 1: don't necessarily say that on my LinkedIn profile. But yeah, 39 00:01:35,480 --> 00:01:38,200 Speaker 1: whenever you see you see the work, you see the receipts, 40 00:01:38,560 --> 00:01:39,520 Speaker 1: that's a multi hyphen it. 41 00:01:39,600 --> 00:01:40,319 Speaker 2: We do a lot of. 42 00:01:40,280 --> 00:01:42,520 Speaker 3: Things, absolutely, and we're gonna get into that. You know, 43 00:01:42,520 --> 00:01:44,240 Speaker 3: that'll be the only time nowhere, That'll be only the 44 00:01:44,280 --> 00:01:45,880 Speaker 3: only curse word I say on this podcast because we 45 00:01:45,959 --> 00:01:50,120 Speaker 3: have a profession very professional conversation today with Jammay about 46 00:01:50,120 --> 00:01:53,080 Speaker 3: you know, just again LinkedIn and content and how people 47 00:01:53,120 --> 00:01:55,240 Speaker 3: can be more successful. So those who don't know Jamaki 48 00:01:55,320 --> 00:01:57,440 Speaker 3: you please give folks a rundown on what you do. 49 00:01:58,000 --> 00:01:58,240 Speaker 2: Yeah. 50 00:01:58,640 --> 00:02:02,240 Speaker 1: So, in all seriousness, really being a multi hyphenic kind 51 00:02:02,280 --> 00:02:04,800 Speaker 1: of comes into my nine to five every single day. 52 00:02:05,280 --> 00:02:08,840 Speaker 1: As a community manager, I am coaching literally thousands of 53 00:02:08,919 --> 00:02:13,040 Speaker 1: people at scale on everything from video best practices to 54 00:02:13,360 --> 00:02:16,520 Speaker 1: showing up more authentically on LinkedIn, to figuring out how 55 00:02:16,520 --> 00:02:18,600 Speaker 1: do you tell your story in a way that helps 56 00:02:18,639 --> 00:02:21,799 Speaker 1: you both build community but also hopefully get on the 57 00:02:21,880 --> 00:02:23,840 Speaker 1: radar of the people who can put some money in 58 00:02:23,880 --> 00:02:27,640 Speaker 1: your pocket. I work with everybody from sales and bizdev 59 00:02:27,680 --> 00:02:30,799 Speaker 1: professionals to marketing, to people in the social media space 60 00:02:31,080 --> 00:02:35,520 Speaker 1: to my fellow creatives right podcasters, and I really really 61 00:02:35,560 --> 00:02:38,280 Speaker 1: just enjoy kind of showing people like who you are 62 00:02:38,560 --> 00:02:41,320 Speaker 1: is enough and how you show up on social doesn't 63 00:02:41,360 --> 00:02:42,880 Speaker 1: have to be cat like. I know a lot of 64 00:02:42,919 --> 00:02:45,400 Speaker 1: people see LinkedIn and they think I have to present 65 00:02:45,440 --> 00:02:47,600 Speaker 1: myself a certain way, but I always challenge, well, what 66 00:02:47,680 --> 00:02:51,160 Speaker 1: is professionalism to you and how do we craft that narrative? 67 00:02:51,560 --> 00:02:54,040 Speaker 1: So that's one part of my job. Then the other 68 00:02:54,120 --> 00:02:57,320 Speaker 1: part is now being a podcast host. My amazing co 69 00:02:57,400 --> 00:03:00,560 Speaker 1: host Gianna and I have a new podcast called Let's 70 00:03:00,560 --> 00:03:03,240 Speaker 1: Talk Offline where we were really talking to gen Z 71 00:03:03,320 --> 00:03:07,160 Speaker 1: in earlier career professionals and kind of answering those unspoken 72 00:03:07,320 --> 00:03:09,480 Speaker 1: rules of work, things that you wish you had known. 73 00:03:09,520 --> 00:03:12,040 Speaker 2: Now, I'm not gen Z. Okay for all y'all listening, 74 00:03:12,040 --> 00:03:13,840 Speaker 2: and you're gonna be like, wait, what happened? I'm not 75 00:03:13,919 --> 00:03:16,560 Speaker 2: gen Z. I'm a millennium. But I think like what 76 00:03:16,639 --> 00:03:16,960 Speaker 2: we have. 77 00:03:17,080 --> 00:03:19,959 Speaker 1: Learned by building let's talk offline is there's so many 78 00:03:19,960 --> 00:03:23,600 Speaker 1: more similarities than differences across generations. If we all just 79 00:03:23,639 --> 00:03:26,080 Speaker 1: sat down and talked to each other, and we're honest, 80 00:03:26,400 --> 00:03:28,240 Speaker 1: we would actually get to learn a lot from each other. 81 00:03:28,280 --> 00:03:31,160 Speaker 1: And so we come out with like weekly episodes and 82 00:03:31,200 --> 00:03:33,280 Speaker 1: we really get to talk. And I'm just gonna tell y'all, 83 00:03:33,320 --> 00:03:35,800 Speaker 1: I'm very chaotic on the show. I'm very cha on 84 00:03:35,880 --> 00:03:39,960 Speaker 1: the hip, but it's all love, and honestly, I'm just 85 00:03:40,000 --> 00:03:43,760 Speaker 1: really happy that, you know, it lends it myself to opportunities, 86 00:03:43,800 --> 00:03:46,200 Speaker 1: including to chat with you like Brandon, you'd be doing 87 00:03:46,240 --> 00:03:47,040 Speaker 1: some big stuff. 88 00:03:47,320 --> 00:03:47,800 Speaker 2: I see you. 89 00:03:48,160 --> 00:03:50,279 Speaker 3: Yeah, I'm out here. I always tell people I strategically 90 00:03:50,320 --> 00:03:52,480 Speaker 3: pop out, you know, like now when I pop out, 91 00:03:52,480 --> 00:03:55,080 Speaker 3: I pop out, but I strategically pop out out here. 92 00:03:55,080 --> 00:03:58,200 Speaker 3: And these in these atl and in these social media 93 00:03:58,240 --> 00:03:59,800 Speaker 3: internet streets. But I appreciate it. 94 00:04:00,120 --> 00:04:01,400 Speaker 2: I mean, Kendrick said it best. 95 00:04:01,440 --> 00:04:03,360 Speaker 1: Sometimes you really do got to pop out and show 96 00:04:03,400 --> 00:04:05,080 Speaker 1: people because then they won't play with you. 97 00:04:05,560 --> 00:04:08,080 Speaker 2: Right now, I'm the first one to say, don't play 98 00:04:08,080 --> 00:04:08,360 Speaker 2: with it. 99 00:04:09,040 --> 00:04:11,160 Speaker 3: Absolutely, Now help me Understandjama's night. And again you say 100 00:04:11,160 --> 00:04:13,600 Speaker 3: you have all these insights around just LinkedIn, and I 101 00:04:13,600 --> 00:04:15,320 Speaker 3: think again people have seen that. You know, over the 102 00:04:15,400 --> 00:04:16,839 Speaker 3: last couple of years, we all used to think it 103 00:04:16,880 --> 00:04:19,760 Speaker 3: was just you know, super professional, suited and booted, and 104 00:04:19,800 --> 00:04:21,800 Speaker 3: you start to see people put more kinds of content 105 00:04:21,800 --> 00:04:24,240 Speaker 3: on LinkedIn. I'm not gonna lie sometimes I'm like, oh, 106 00:04:24,279 --> 00:04:26,200 Speaker 3: that's a little out there. I didn't know we were 107 00:04:26,240 --> 00:04:28,240 Speaker 3: going that far with it. So, you know, but like, 108 00:04:28,320 --> 00:04:31,080 Speaker 3: what's working right now from a content standpoint on LinkedIn? 109 00:04:31,160 --> 00:04:33,400 Speaker 3: And like what should people be focusing on to create 110 00:04:33,600 --> 00:04:35,240 Speaker 3: to help get themselves out there in front of people 111 00:04:35,279 --> 00:04:36,680 Speaker 3: that they want to be noticed by. 112 00:04:37,320 --> 00:04:38,200 Speaker 2: I love that question. 113 00:04:38,440 --> 00:04:40,880 Speaker 1: So yeah, I mean, you know, there's definitely moments where 114 00:04:40,880 --> 00:04:43,760 Speaker 1: I'm like, uh, maybe that could have been saved for 115 00:04:43,800 --> 00:04:47,600 Speaker 1: the group chat. But I definitely think that what we're 116 00:04:47,680 --> 00:04:52,520 Speaker 1: learning is that professional conversations can look many different ways. 117 00:04:52,680 --> 00:04:55,200 Speaker 1: Like I remember I posted a video on LinkedIn maybe 118 00:04:55,200 --> 00:04:57,560 Speaker 1: a couple months ago, and I talked about professional haters. 119 00:04:57,600 --> 00:04:59,320 Speaker 1: I was dealing with somebody in my life who was 120 00:04:59,400 --> 00:05:02,920 Speaker 1: just really hate even from inside a club, like bro, 121 00:05:03,200 --> 00:05:05,680 Speaker 1: like you you with me, like why are you hating? 122 00:05:06,040 --> 00:05:08,400 Speaker 1: And I did a video on that, and next thing 123 00:05:08,440 --> 00:05:10,680 Speaker 1: I know, I woke up and we were over a 124 00:05:10,680 --> 00:05:13,640 Speaker 1: million impressions and it kept going and going and going. 125 00:05:13,680 --> 00:05:16,159 Speaker 1: And so I love to use that example because it 126 00:05:16,279 --> 00:05:19,960 Speaker 1: just highlights that professional conversations are. 127 00:05:19,880 --> 00:05:21,719 Speaker 2: As unique as the people telling them. 128 00:05:22,000 --> 00:05:23,720 Speaker 1: And so I always say that if you can approach 129 00:05:23,760 --> 00:05:26,479 Speaker 1: LinkedIn from the idea of I have a professional insight 130 00:05:26,800 --> 00:05:29,280 Speaker 1: that I want to share with the world, and if 131 00:05:29,320 --> 00:05:31,200 Speaker 1: you figure out a way in which to craft it 132 00:05:31,240 --> 00:05:34,520 Speaker 1: that the audience can relate to, that's how you build community. 133 00:05:35,240 --> 00:05:37,520 Speaker 1: With that being said, there's so many different ways that 134 00:05:37,560 --> 00:05:39,919 Speaker 1: you can tap into your audience at LinkedIn night. Obviously, 135 00:05:39,960 --> 00:05:41,840 Speaker 1: if you spend time on LinkedIn, you've seen things like 136 00:05:42,080 --> 00:05:45,839 Speaker 1: you know, posts, You've seen probably articles or newsletters, which 137 00:05:45,839 --> 00:05:48,760 Speaker 1: I always am gonna encourage. But a format that we 138 00:05:48,920 --> 00:05:51,320 Speaker 1: really have been seeing a lot of success in is video, 139 00:05:51,480 --> 00:05:54,480 Speaker 1: particularly short form video, So a short form video, I'm 140 00:05:54,520 --> 00:05:57,000 Speaker 1: going to classify that as like a two minutes or less, 141 00:05:57,040 --> 00:06:01,919 Speaker 1: think quick, actionable, snappy, and that like have a clear beginning, middle, 142 00:06:01,920 --> 00:06:03,800 Speaker 1: and end. You got to remember a lot of people 143 00:06:03,800 --> 00:06:06,920 Speaker 1: are consuming content, whether it's on LinkedIn or any other platform, 144 00:06:07,040 --> 00:06:08,840 Speaker 1: on their phones, and so you want to be able 145 00:06:08,880 --> 00:06:12,440 Speaker 1: to catch people's attention really really quickly, and you really 146 00:06:12,480 --> 00:06:14,000 Speaker 1: want to give them something that makes them want to 147 00:06:14,080 --> 00:06:17,320 Speaker 1: keep coming back. And so with LinkedIn in particular, because 148 00:06:17,360 --> 00:06:20,359 Speaker 1: we are a professional platform, you have the ability to 149 00:06:20,400 --> 00:06:24,039 Speaker 1: still be funny and quirky and fly and cultured and 150 00:06:24,120 --> 00:06:26,960 Speaker 1: anything else, but you can still do it by sharing 151 00:06:26,960 --> 00:06:30,640 Speaker 1: a professional insight that informs somebody else. And so one 152 00:06:30,680 --> 00:06:33,080 Speaker 1: of the things if y'all take nothing else from this 153 00:06:33,200 --> 00:06:35,920 Speaker 1: interview today, I'm going to tell you how on the 154 00:06:36,040 --> 00:06:39,479 Speaker 1: video wave at LinkedIn, we are seeing uploads up forty 155 00:06:39,480 --> 00:06:42,159 Speaker 1: five percent year over year. You know, we're seeing just 156 00:06:42,240 --> 00:06:44,760 Speaker 1: so many people tap into it from all different industries, 157 00:06:44,880 --> 00:06:47,960 Speaker 1: and really it's just as unique as you want it 158 00:06:47,960 --> 00:06:50,279 Speaker 1: to be. There is no one rhyme or reason or 159 00:06:50,320 --> 00:06:53,600 Speaker 1: one method of success. You have to just experiment and 160 00:06:53,640 --> 00:06:54,520 Speaker 1: find what works for you. 161 00:06:55,000 --> 00:06:56,760 Speaker 3: Yeah, and I mean I've heard for the last couple 162 00:06:56,760 --> 00:06:58,440 Speaker 3: of years. I mean, people like Gary ve talking a 163 00:06:58,440 --> 00:07:00,719 Speaker 3: lot about the importance of LinkedIn and getting on there 164 00:07:00,760 --> 00:07:03,040 Speaker 3: and just you know, finding places that have space. What 165 00:07:03,080 --> 00:07:04,919 Speaker 3: is it about that video that went viral that you 166 00:07:04,960 --> 00:07:06,440 Speaker 3: know made you think it went viral? Because as a 167 00:07:06,440 --> 00:07:08,560 Speaker 3: person that creates content, I always tell people you don't 168 00:07:08,600 --> 00:07:10,200 Speaker 3: know where the thing is going to be, so you 169 00:07:10,240 --> 00:07:12,320 Speaker 3: got to kind of keep creating. But like looking back 170 00:07:12,360 --> 00:07:13,960 Speaker 3: on it now, having a little bit of space and 171 00:07:14,000 --> 00:07:16,600 Speaker 3: time between that, you know. And also I think too, 172 00:07:16,720 --> 00:07:18,720 Speaker 3: when you look at things that do pop off, I 173 00:07:18,760 --> 00:07:20,680 Speaker 3: love to read the comments because even in the comments 174 00:07:20,720 --> 00:07:22,480 Speaker 3: you can kind of see different themes and whatnot. So 175 00:07:22,600 --> 00:07:24,520 Speaker 3: just if you kind of reverse engineered that piece of 176 00:07:24,520 --> 00:07:26,440 Speaker 3: content for a second, what do you think made it 177 00:07:26,520 --> 00:07:27,440 Speaker 3: work so well? 178 00:07:27,920 --> 00:07:30,240 Speaker 1: I'm very much so the same in the sense that, like, 179 00:07:30,280 --> 00:07:33,320 Speaker 1: I've been creating content online for over a decade, and 180 00:07:33,400 --> 00:07:37,720 Speaker 1: so another video I actually did was about not chasing virality, 181 00:07:37,840 --> 00:07:41,360 Speaker 1: because I've worked at different media publications where virality was 182 00:07:41,360 --> 00:07:43,480 Speaker 1: the name of the game, and it's not sustainable for 183 00:07:43,600 --> 00:07:45,880 Speaker 1: any creator, let alone for those of us who don't 184 00:07:45,920 --> 00:07:49,000 Speaker 1: have teams, who don't have social media managers. We have 185 00:07:49,080 --> 00:07:51,600 Speaker 1: to do all this on our own. And I think 186 00:07:51,640 --> 00:07:55,040 Speaker 1: what made that video in particular successful was that I 187 00:07:55,120 --> 00:07:58,080 Speaker 1: was just real, Like the video is me sitting on 188 00:07:58,120 --> 00:08:02,280 Speaker 1: my bathroom floor doing my mate up, talking about these 189 00:08:02,320 --> 00:08:05,800 Speaker 1: things and telling people like, you need haters in your life. 190 00:08:05,840 --> 00:08:07,360 Speaker 2: It's good for character development. 191 00:08:07,560 --> 00:08:10,480 Speaker 1: I think you need this because it helps teach you 192 00:08:10,600 --> 00:08:12,800 Speaker 1: who really shows up for you and like who is 193 00:08:12,880 --> 00:08:15,040 Speaker 1: really going to be there for you in your best 194 00:08:15,040 --> 00:08:17,360 Speaker 1: times and your worst times. And those are things that 195 00:08:17,400 --> 00:08:19,800 Speaker 1: you need because as you continue to kind of grow 196 00:08:19,880 --> 00:08:22,080 Speaker 1: up through the ranks and as you continue to accelerate 197 00:08:22,080 --> 00:08:24,360 Speaker 1: in your career, you got to be able to vet 198 00:08:24,360 --> 00:08:26,560 Speaker 1: the people who say they with you and the people 199 00:08:26,600 --> 00:08:28,200 Speaker 1: who just stay they're with you. 200 00:08:28,760 --> 00:08:32,640 Speaker 2: And I think people really appreciated that vulnerability. 201 00:08:33,320 --> 00:08:36,480 Speaker 1: They appreciated the realness, which is why I tell people 202 00:08:36,480 --> 00:08:38,760 Speaker 1: all the time, like, you don't have to be anybody 203 00:08:38,800 --> 00:08:42,400 Speaker 1: else but yourself, Like who you are, where you come from, 204 00:08:42,760 --> 00:08:46,560 Speaker 1: how you talk, how you present yourself, how you interpret 205 00:08:46,640 --> 00:08:48,160 Speaker 1: the world is more. 206 00:08:48,000 --> 00:08:49,520 Speaker 2: Than enough to build community. 207 00:08:49,720 --> 00:08:52,600 Speaker 1: And this is honestly something that we talk about a lot, 208 00:08:52,720 --> 00:08:55,560 Speaker 1: even on like let's talk offline for instance, right because 209 00:08:56,320 --> 00:08:59,040 Speaker 1: when the opportunity came for me to be part of 210 00:08:59,040 --> 00:09:01,520 Speaker 1: this podcast. The first thing I thought I tapped into 211 00:09:01,600 --> 00:09:04,320 Speaker 1: was my apost syndrome. I was like, nobody wants to 212 00:09:04,320 --> 00:09:06,320 Speaker 1: hear this little black girl go off like who's had 213 00:09:06,320 --> 00:09:11,160 Speaker 1: a very untraditional career path, who's worked tons of different jobs, 214 00:09:11,240 --> 00:09:13,360 Speaker 1: you know, like if you look at my resume, it 215 00:09:13,600 --> 00:09:17,080 Speaker 1: almost never makes sense. And I was like, that's not 216 00:09:17,120 --> 00:09:19,640 Speaker 1: going to be serviceable. But then what I realized is 217 00:09:19,640 --> 00:09:21,560 Speaker 1: when I got in the booth, that's exactly what people 218 00:09:21,600 --> 00:09:24,760 Speaker 1: needed to hear. People needed to see somebody who looks 219 00:09:24,800 --> 00:09:28,800 Speaker 1: like them, who was chasing an untraditional career path, speak 220 00:09:29,080 --> 00:09:33,160 Speaker 1: on her observances of life. And also, particularly for our 221 00:09:33,160 --> 00:09:35,440 Speaker 1: audiences of color, they needed to see a woman like 222 00:09:35,559 --> 00:09:38,360 Speaker 1: me in these spaces. And so I say all of 223 00:09:38,400 --> 00:09:41,400 Speaker 1: that to say that, like you said, you'll never know 224 00:09:42,679 --> 00:09:44,280 Speaker 1: if something is gonna go viral or not. 225 00:09:44,480 --> 00:09:46,360 Speaker 2: But first of all, that should never be the intention. 226 00:09:46,520 --> 00:09:48,840 Speaker 1: You should just put the content out there because you 227 00:09:48,920 --> 00:09:52,520 Speaker 1: wanted to affect someone in a positive way or inform 228 00:09:52,720 --> 00:09:56,000 Speaker 1: or whatever you know your verb is. But then by 229 00:09:56,040 --> 00:09:59,600 Speaker 1: showing up continuously for that audience, you start to satiate 230 00:09:59,600 --> 00:10:01,480 Speaker 1: the itch that they had that they didn't even know 231 00:10:01,520 --> 00:10:03,480 Speaker 1: they had, and soon you become the person that they 232 00:10:03,520 --> 00:10:05,880 Speaker 1: always want to turn to to get that itch. 233 00:10:06,640 --> 00:10:06,679 Speaker 2: No. 234 00:10:06,840 --> 00:10:08,520 Speaker 3: You know, it's funny. I always kind of tell my 235 00:10:08,559 --> 00:10:11,160 Speaker 3: team on the content creation side up with Butter and say, 236 00:10:11,200 --> 00:10:14,360 Speaker 3: you know, if you ever watch somebody that's juggling the 237 00:10:14,400 --> 00:10:17,160 Speaker 3: trick that juggling isn't catching the ball, that's throwing the ball. 238 00:10:17,720 --> 00:10:19,559 Speaker 3: And so you know, if you watch somebody knows how 239 00:10:19,559 --> 00:10:21,480 Speaker 3: to juggle the ball that they the hand they used 240 00:10:21,480 --> 00:10:23,760 Speaker 3: to catch it doesn't really move. That's because their throws 241 00:10:23,800 --> 00:10:25,440 Speaker 3: are so consistent. And I think it's the same thing 242 00:10:25,440 --> 00:10:27,600 Speaker 3: when it comes to content, right, Like you know, you 243 00:10:27,600 --> 00:10:29,280 Speaker 3: have to get just consistent and kind of throwing stuff 244 00:10:29,280 --> 00:10:30,520 Speaker 3: out there because you never know what's going to be 245 00:10:30,559 --> 00:10:32,560 Speaker 3: the thing. I mean, there's a piece of content that 246 00:10:32,600 --> 00:10:35,400 Speaker 3: we created one time and it's lily like five chicken 247 00:10:35,440 --> 00:10:38,080 Speaker 3: wings on a plate at the office, and you know, 248 00:10:38,120 --> 00:10:40,320 Speaker 3: we posted it, made a little caption around it. When 249 00:10:40,360 --> 00:10:43,040 Speaker 3: I tell you, Chrissy Tigan's out here reposting it, and 250 00:10:43,040 --> 00:10:44,760 Speaker 3: now all of a sudden, Complex is reposting it. And 251 00:10:44,760 --> 00:10:46,720 Speaker 3: now all of a sudden, the USA, what is it 252 00:10:46,760 --> 00:10:48,600 Speaker 3: a morning show is calling us up and doing a 253 00:10:48,600 --> 00:10:50,959 Speaker 3: whole segment on how to use your chicken wings. And 254 00:10:51,000 --> 00:10:53,280 Speaker 3: I'm like, all this happened from like a photo that 255 00:10:53,320 --> 00:10:55,680 Speaker 3: I just took on my phone in like ten seconds 256 00:10:55,720 --> 00:10:57,200 Speaker 3: and just threw something out there, right, And so kind 257 00:10:57,200 --> 00:10:59,000 Speaker 3: of putting it together is what it's about. But even 258 00:10:59,200 --> 00:11:00,760 Speaker 3: to the point you made it about, even like making 259 00:11:00,760 --> 00:11:02,960 Speaker 3: that content while you're doing your makeup in your bathroom. 260 00:11:03,640 --> 00:11:05,840 Speaker 3: I think again, people have a lot of trouble sometimes 261 00:11:05,920 --> 00:11:09,960 Speaker 3: separating out, like when they think about professionalism versus just authenticity. 262 00:11:10,440 --> 00:11:13,040 Speaker 3: You know, what made you so comfortable with you know, 263 00:11:13,120 --> 00:11:15,199 Speaker 3: your audience and the platform of LinkedIn to be able 264 00:11:15,200 --> 00:11:17,720 Speaker 3: to do something like that where it wasn't superscripted or 265 00:11:17,720 --> 00:11:19,079 Speaker 3: you weren't like in an office or like in a 266 00:11:19,160 --> 00:11:21,839 Speaker 3: like overly business professional setting, because some people might think, oh, 267 00:11:21,840 --> 00:11:24,679 Speaker 3: that's not for LinkedIn, you know, that's for you know, 268 00:11:24,760 --> 00:11:26,880 Speaker 3: some other social platform. Like what made you comfortable in 269 00:11:26,880 --> 00:11:28,439 Speaker 3: saying you know what, No, this is me and I'm 270 00:11:28,480 --> 00:11:31,239 Speaker 3: comfortable putting this content out here, even on this professional 271 00:11:31,280 --> 00:11:32,640 Speaker 3: network kind of social platform. 272 00:11:33,200 --> 00:11:33,600 Speaker 2: Yeah. 273 00:11:34,120 --> 00:11:36,760 Speaker 1: I think I spent so much of my twenties trying 274 00:11:36,800 --> 00:11:40,400 Speaker 1: to be somebody else because, particularly when I first started 275 00:11:40,400 --> 00:11:42,400 Speaker 1: off in my industry. I was working in like the 276 00:11:42,440 --> 00:11:46,000 Speaker 1: fashion and beauty space. I had started my business when 277 00:11:46,040 --> 00:11:49,240 Speaker 1: I was twenty one, and there was an idea of 278 00:11:49,280 --> 00:11:51,719 Speaker 1: how black women in the fashion industry showed up right, 279 00:11:51,760 --> 00:11:57,000 Speaker 1: and it was very like magazine editor curated, like everything 280 00:11:57,040 --> 00:12:01,480 Speaker 1: had to be polished in prim and proper. And I'll 281 00:12:01,480 --> 00:12:04,360 Speaker 1: never forget I was at brunch one day because look, 282 00:12:04,360 --> 00:12:05,839 Speaker 1: I'm a DC girl, so one thing I'm gonna do 283 00:12:05,880 --> 00:12:06,520 Speaker 1: is find a brunch. 284 00:12:06,520 --> 00:12:08,319 Speaker 2: Okay, I know y'all be going up in Atlanta too. 285 00:12:08,360 --> 00:12:15,319 Speaker 4: We got so I remember being This was a couple 286 00:12:15,320 --> 00:12:17,840 Speaker 4: of years in and I was out with some friends 287 00:12:17,960 --> 00:12:20,520 Speaker 4: and one of my friends was like, you know, who 288 00:12:20,559 --> 00:12:22,839 Speaker 4: you are online is cool and all, but that's not 289 00:12:22,920 --> 00:12:23,520 Speaker 4: who you are. 290 00:12:23,960 --> 00:12:26,640 Speaker 1: And I was like, oh well, drag me over the mimosa. 291 00:12:26,720 --> 00:12:29,040 Speaker 1: What are you talking about? And she was like, cool, 292 00:12:29,080 --> 00:12:31,680 Speaker 1: you present online to be It's cool, and that is 293 00:12:31,720 --> 00:12:34,840 Speaker 1: a facet of you, Like that's the fashion and beauty, colorful. 294 00:12:34,440 --> 00:12:34,959 Speaker 2: Side of you. 295 00:12:35,520 --> 00:12:38,719 Speaker 1: But you're not showing people your real person like your 296 00:12:38,760 --> 00:12:43,240 Speaker 1: personality like talking through video or through other formats, and 297 00:12:43,480 --> 00:12:47,040 Speaker 1: that is your superpower, Like you make people feel welcome, 298 00:12:47,160 --> 00:12:49,720 Speaker 1: You make people feel included you make people know like 299 00:12:50,559 --> 00:12:53,720 Speaker 1: it doesn't matter where you come from, like you are enough. 300 00:12:54,320 --> 00:12:56,360 Speaker 1: And I really took that to heart where I started 301 00:12:56,400 --> 00:12:58,280 Speaker 1: to ask myself, Okay, how can I show up more 302 00:12:58,320 --> 00:13:01,359 Speaker 1: authentically online? And how can I show up more authentically 303 00:13:01,559 --> 00:13:04,880 Speaker 1: not just with my immediate peer space, but also to 304 00:13:04,960 --> 00:13:07,840 Speaker 1: people who ever come across any piece of content? And 305 00:13:07,920 --> 00:13:11,200 Speaker 1: I kid you not, Brandon, I prayed, and I said, Lord, 306 00:13:11,320 --> 00:13:13,120 Speaker 1: guide me in the way so that I can show 307 00:13:13,200 --> 00:13:15,800 Speaker 1: up authentically in every space I'm in. Any room you 308 00:13:15,840 --> 00:13:18,400 Speaker 1: put me in, when I walk out, they're gonna know 309 00:13:18,520 --> 00:13:20,720 Speaker 1: Jamay was there. It's never gonna be a question of 310 00:13:20,800 --> 00:13:23,760 Speaker 1: who was this girl? Whatever whatever else. Because if the 311 00:13:23,840 --> 00:13:27,120 Speaker 1: room is meant for me, I'll succeed in that room. 312 00:13:28,160 --> 00:13:30,400 Speaker 1: But if the room was not meant for me, I 313 00:13:30,720 --> 00:13:32,480 Speaker 1: won't even get in there, or if I get in 314 00:13:32,520 --> 00:13:34,480 Speaker 1: there by my own default, it won't work out. 315 00:13:34,559 --> 00:13:35,560 Speaker 2: And that's totally fine. 316 00:13:36,120 --> 00:13:39,679 Speaker 1: And so as I started to choose different career paths, 317 00:13:39,800 --> 00:13:42,120 Speaker 1: or I really as I started because look, I loved 318 00:13:42,200 --> 00:13:44,880 Speaker 1: journalism because there was no money. I was like, I 319 00:13:44,920 --> 00:13:48,360 Speaker 1: was like, I'm expensive, I am a high cost woman. 320 00:13:49,960 --> 00:13:53,000 Speaker 1: I like nice, I love oysters. I'm not gonna deprive 321 00:13:53,080 --> 00:13:56,400 Speaker 1: myself of oysters ever, and I was like, I need money. 322 00:13:56,679 --> 00:14:00,000 Speaker 1: And so when LinkedIn was building out really our community side, 323 00:14:00,320 --> 00:14:02,160 Speaker 1: I said, you know what, I like talking to people. 324 00:14:02,520 --> 00:14:04,520 Speaker 1: At the time, they were looking for someone, particularly in 325 00:14:04,520 --> 00:14:06,960 Speaker 1: the fashion and beauty space, who could work with creators 326 00:14:07,000 --> 00:14:09,560 Speaker 1: like the Tory Burchs, Rebecca Meekoffs of the world. So 327 00:14:09,600 --> 00:14:11,800 Speaker 1: I was like, bet okay, cool, I'll come over. But 328 00:14:12,160 --> 00:14:16,760 Speaker 1: over time, over these past few years, I realized the 329 00:14:16,760 --> 00:14:20,120 Speaker 1: more you show up authentically in these rooms, the more 330 00:14:20,200 --> 00:14:23,280 Speaker 1: other people can start to identify your gifts and talents, 331 00:14:23,360 --> 00:14:25,480 Speaker 1: and then they can start to build things for you 332 00:14:25,520 --> 00:14:27,000 Speaker 1: that you don't even see for yourself. 333 00:14:27,280 --> 00:14:28,400 Speaker 2: I never in. 334 00:14:28,360 --> 00:14:30,120 Speaker 1: A million years would have thought I would have had 335 00:14:30,160 --> 00:14:31,600 Speaker 1: a podcast with LinkedIn. 336 00:14:32,400 --> 00:14:34,520 Speaker 2: Never, But you know who was it? 337 00:14:34,560 --> 00:14:37,520 Speaker 1: Somebody says, like, you know, luck is when opportunity needs preparation, 338 00:14:38,120 --> 00:14:40,160 Speaker 1: And I was always preparing. 339 00:14:40,560 --> 00:14:42,720 Speaker 2: One thing about me, I'm always in the wings preparing. 340 00:14:42,880 --> 00:14:45,040 Speaker 1: I always stay ready so I don't have to get ready, 341 00:14:45,320 --> 00:14:48,440 Speaker 1: and so then when the opportunity presented itself, it allowed 342 00:14:48,480 --> 00:14:49,840 Speaker 1: me to then step up to the plate. 343 00:14:50,040 --> 00:14:51,800 Speaker 2: And I think, like for me, one thing I. 344 00:14:51,720 --> 00:14:56,960 Speaker 1: Always encourage creators of all industries, but particularly our black creators. 345 00:14:57,400 --> 00:14:58,080 Speaker 2: Stay ready. 346 00:14:58,720 --> 00:15:01,000 Speaker 1: A lot of people are sitting around twiddling their thumbs 347 00:15:01,000 --> 00:15:03,200 Speaker 1: looking at what everybody else is doing. You need to 348 00:15:03,240 --> 00:15:05,880 Speaker 1: be preparing, you need to be scripting, you need to 349 00:15:05,920 --> 00:15:08,680 Speaker 1: be writing, you need to be testing out video. All right, cool? 350 00:15:08,800 --> 00:15:11,120 Speaker 1: You just want to I don't know you just went 351 00:15:11,200 --> 00:15:13,080 Speaker 1: to Afrotech, because I just came back from afrotech. 352 00:15:13,080 --> 00:15:13,600 Speaker 2: It was lit. 353 00:15:13,800 --> 00:15:15,840 Speaker 1: You know, you just went to afrotech and you saw 354 00:15:15,920 --> 00:15:19,200 Speaker 1: all these panels up there about people talking about AI innovation. 355 00:15:19,520 --> 00:15:21,560 Speaker 1: What are you doing now to educate yourself on AI 356 00:15:21,600 --> 00:15:23,800 Speaker 1: and innovation? What are you doing right now to test 357 00:15:23,800 --> 00:15:26,400 Speaker 1: out the new formats of video and storytelling? How are 358 00:15:26,400 --> 00:15:28,880 Speaker 1: you trying to tap into your audience down? It doesn't 359 00:15:28,920 --> 00:15:30,840 Speaker 1: have to be perfect and tech. We talk about a 360 00:15:30,880 --> 00:15:34,280 Speaker 1: minimal viable product. Put up the basic version of it, 361 00:15:34,600 --> 00:15:37,760 Speaker 1: perfect it later. And so I know that that was 362 00:15:37,800 --> 00:15:40,120 Speaker 1: a super long answer, but I get so passionate about 363 00:15:40,120 --> 00:15:43,240 Speaker 1: it because so many of the things that I have 364 00:15:43,400 --> 00:15:46,000 Speaker 1: brought into my life have just been because I've just 365 00:15:46,120 --> 00:15:50,160 Speaker 1: decided to be me. And particularly for let's talk offline, 366 00:15:50,480 --> 00:15:53,600 Speaker 1: as Gian and I have crafted out these different episodes, 367 00:15:53,680 --> 00:15:57,760 Speaker 1: everything from navigating you know, your first big boy, big 368 00:15:57,800 --> 00:16:02,720 Speaker 1: girl job, managing a toxic manager, building work friendships like 369 00:16:02,760 --> 00:16:04,760 Speaker 1: do you even need to make friends at work? 370 00:16:04,880 --> 00:16:05,000 Speaker 2: Like? 371 00:16:05,280 --> 00:16:08,280 Speaker 1: These are real conversations and at no point do we 372 00:16:08,360 --> 00:16:10,800 Speaker 1: ever shy away from the truth. I'm not here to 373 00:16:11,000 --> 00:16:13,320 Speaker 1: tell you what you want to hear. I'm here to 374 00:16:13,360 --> 00:16:15,880 Speaker 1: tell you what I've learned through experience and what I 375 00:16:15,880 --> 00:16:17,840 Speaker 1: think you need to hear that you can then take 376 00:16:17,880 --> 00:16:20,360 Speaker 1: away and apply to your life. And so I just 377 00:16:20,440 --> 00:16:23,040 Speaker 1: genuinely say, when you walk in your purpose and when 378 00:16:23,080 --> 00:16:25,320 Speaker 1: you walk in your calling and you walk in the 379 00:16:25,400 --> 00:16:28,720 Speaker 1: idea that you are dope, everything else falls into place. 380 00:16:28,880 --> 00:16:32,240 Speaker 1: The opportunities fall because the universe can't do anything but 381 00:16:32,400 --> 00:16:34,320 Speaker 1: respect the fact that you're standing on business. 382 00:16:34,320 --> 00:16:35,960 Speaker 2: You're standing on business by being yourself. 383 00:16:36,440 --> 00:16:38,240 Speaker 3: Yeah, you know, like they say, you know, be yourself. 384 00:16:38,280 --> 00:16:39,560 Speaker 3: Everybody else is taken. 385 00:16:39,600 --> 00:16:42,640 Speaker 1: Period, and it's expensive to be everybody else. 386 00:16:51,960 --> 00:16:56,080 Speaker 3: I think we're in a space right now. All I'm 387 00:16:56,080 --> 00:16:57,800 Speaker 3: not even think I know it because I've experienced in 388 00:16:57,800 --> 00:17:00,280 Speaker 3: myself to where when you put out certain stuff in 389 00:17:00,320 --> 00:17:02,840 Speaker 3: the world, you kind of create a POV a representation 390 00:17:02,880 --> 00:17:04,439 Speaker 3: of you through the content that you create and the 391 00:17:04,440 --> 00:17:06,399 Speaker 3: things you work on. People start to get an idea, 392 00:17:06,840 --> 00:17:09,240 Speaker 3: and what happens is you never know who's got a 393 00:17:09,280 --> 00:17:12,159 Speaker 3: problem that your specific skill set can kind of solve. Right, So, 394 00:17:12,200 --> 00:17:14,240 Speaker 3: now all of a sudden you have people reaching out 395 00:17:14,240 --> 00:17:16,280 Speaker 3: to you and looking for certain kind of things. You Know, 396 00:17:16,320 --> 00:17:18,639 Speaker 3: what I wondered is when you had that moment and 397 00:17:18,920 --> 00:17:20,800 Speaker 3: that kind of viral moment, that first video and even 398 00:17:20,800 --> 00:17:22,760 Speaker 3: the stuff you've worked on now, like, what were some 399 00:17:22,760 --> 00:17:24,919 Speaker 3: of the opportunities to start to exist or started to 400 00:17:24,920 --> 00:17:27,119 Speaker 3: come to manifest that you didn't even expect based on 401 00:17:27,880 --> 00:17:29,600 Speaker 3: just some content that you put out that you get 402 00:17:29,600 --> 00:17:32,240 Speaker 3: like reached out to you by certain people or new opportunities, Like, 403 00:17:32,240 --> 00:17:34,320 Speaker 3: what were some of the benefits of that so people 404 00:17:34,320 --> 00:17:36,359 Speaker 3: can kind of understand were some of the benefits of 405 00:17:36,720 --> 00:17:38,800 Speaker 3: creating and controlling your own destiny by creating your own 406 00:17:38,840 --> 00:17:40,240 Speaker 3: content and putting your own stuff out there. 407 00:17:40,680 --> 00:17:44,160 Speaker 1: I love that question because, like you sort of introed 408 00:17:44,200 --> 00:17:47,879 Speaker 1: me in the beginning, I'm also an actor. I previously 409 00:17:47,960 --> 00:17:50,440 Speaker 1: was musical theater and theater, and then after the strikes 410 00:17:50,560 --> 00:17:53,320 Speaker 1: of twenty three I really said I want to get 411 00:17:53,320 --> 00:17:55,840 Speaker 1: into film and television. There's a unique opportunity to tell 412 00:17:55,880 --> 00:18:01,000 Speaker 1: stories through this medium. And I started training, but I 413 00:18:01,040 --> 00:18:03,000 Speaker 1: kept getting in my head a lot. I was like, Okay, 414 00:18:03,480 --> 00:18:04,960 Speaker 1: what content do you even put out here? 415 00:18:05,000 --> 00:18:05,560 Speaker 3: You know what I mean? 416 00:18:05,760 --> 00:18:07,920 Speaker 1: Like, and anyone who's an actor, you're gonna understand this 417 00:18:08,000 --> 00:18:10,600 Speaker 1: part because it's like you're waiting for someone to book 418 00:18:10,640 --> 00:18:12,159 Speaker 1: you for the project so that you can have the 419 00:18:12,200 --> 00:18:14,920 Speaker 1: clips to build your demo reel. Yeah, but if nobody's 420 00:18:14,920 --> 00:18:17,119 Speaker 1: booking you, you don't have your demo reel. We're in 421 00:18:17,160 --> 00:18:19,439 Speaker 1: a new market, we are in a new job market. 422 00:18:19,440 --> 00:18:21,720 Speaker 1: This is something we talk about at LinkedIn all the time. 423 00:18:22,480 --> 00:18:25,520 Speaker 1: You have to get very innovative and creative with how 424 00:18:25,560 --> 00:18:28,679 Speaker 1: you get your stuff out to your audience. So you 425 00:18:28,720 --> 00:18:31,680 Speaker 1: get a lot of actors nowadays, they're creating their own shorts. 426 00:18:31,880 --> 00:18:34,560 Speaker 1: They're stepping into being a director, they're stepping into being 427 00:18:34,560 --> 00:18:36,920 Speaker 1: a scriptwriter, they're getting into writers rooms. 428 00:18:37,280 --> 00:18:39,040 Speaker 2: And what I started. 429 00:18:38,720 --> 00:18:41,840 Speaker 1: Testing out, and I tested this out through LinkedIn at first, 430 00:18:42,359 --> 00:18:44,840 Speaker 1: was well, what happens if I do just sit down 431 00:18:44,880 --> 00:18:48,160 Speaker 1: and create a video recording you know, me doing my makeup, 432 00:18:48,240 --> 00:18:50,040 Speaker 1: but it's not about the makeup. It's about me talking 433 00:18:50,040 --> 00:18:53,639 Speaker 1: about showing up for yourself or believing in yourself or 434 00:18:53,680 --> 00:18:55,439 Speaker 1: even video best practices and tips. 435 00:18:55,920 --> 00:18:58,200 Speaker 2: And when I tell you. 436 00:18:58,720 --> 00:19:01,800 Speaker 1: That, the op opportunities that started to come as a 437 00:19:01,840 --> 00:19:04,920 Speaker 1: result of that where just something I hadn't even seen. 438 00:19:05,000 --> 00:19:07,800 Speaker 1: I mean, first of all, internally, I became known as 439 00:19:07,840 --> 00:19:11,439 Speaker 1: that video girl, like that girl who like creates this 440 00:19:11,520 --> 00:19:14,040 Speaker 1: type of content. And this is where I say, our 441 00:19:14,200 --> 00:19:17,280 Speaker 1: power can fall. You want a certain job in a 442 00:19:17,320 --> 00:19:20,560 Speaker 1: company and it doesn't exist. You start doing what the 443 00:19:20,600 --> 00:19:23,040 Speaker 1: work is of that job, and if you're good enough 444 00:19:23,080 --> 00:19:25,879 Speaker 1: at it, you can start creating your own JD. You 445 00:19:25,920 --> 00:19:28,840 Speaker 1: can start calling some shots, you can start advocating for 446 00:19:28,880 --> 00:19:31,600 Speaker 1: yourself in a way where people know you specifically for 447 00:19:31,800 --> 00:19:36,399 Speaker 1: that opportunity. Outside of the company. Casting directors started to 448 00:19:36,480 --> 00:19:38,359 Speaker 1: hit me up. They were like, we see that you 449 00:19:38,400 --> 00:19:41,240 Speaker 1: can be on camera. You know, do you have other clips? 450 00:19:41,280 --> 00:19:42,840 Speaker 1: And by then you know I had things from the 451 00:19:42,840 --> 00:19:44,800 Speaker 1: hosting spaces and all these other things. 452 00:19:45,240 --> 00:19:47,160 Speaker 2: Sometimes you just need to get your foot in the door. 453 00:19:47,440 --> 00:19:49,760 Speaker 1: And one of the things that we talk about a lot, 454 00:19:49,880 --> 00:19:51,960 Speaker 1: particularly on like Let's Talk offline, is that you know, 455 00:19:52,040 --> 00:19:55,720 Speaker 1: gen z is going through their own challenges of how 456 00:19:55,760 --> 00:19:57,880 Speaker 1: they show up. A lot of them were in school 457 00:19:57,920 --> 00:20:00,679 Speaker 1: when the pandemic happened, and then now they've positioned and 458 00:20:01,200 --> 00:20:03,800 Speaker 1: maybe they their first job or two out of school, 459 00:20:03,880 --> 00:20:05,840 Speaker 1: you know, they were working from home and now some 460 00:20:05,880 --> 00:20:07,879 Speaker 1: of them are going into the office for the first time. 461 00:20:08,119 --> 00:20:11,280 Speaker 1: They're meeting new managers. They have to learn on the fly. 462 00:20:11,960 --> 00:20:13,679 Speaker 1: And so one of the things that like we always 463 00:20:13,680 --> 00:20:17,800 Speaker 1: are encouraging through our episodes is how do you stand 464 00:20:17,840 --> 00:20:20,560 Speaker 1: out and how do you do the thing that nobody 465 00:20:20,560 --> 00:20:21,280 Speaker 1: else wants to do? 466 00:20:21,560 --> 00:20:21,800 Speaker 2: You know? 467 00:20:21,880 --> 00:20:23,840 Speaker 1: And I think that that's really sort of the power 468 00:20:23,880 --> 00:20:26,720 Speaker 1: that you have, Like what is nobody else doing around you? 469 00:20:27,000 --> 00:20:27,600 Speaker 2: Well do that? 470 00:20:28,240 --> 00:20:29,879 Speaker 1: Do that, because then all of a sudden, you know what, 471 00:20:29,920 --> 00:20:33,199 Speaker 1: you become indispensable. Nobody wants to let go of the 472 00:20:33,200 --> 00:20:36,240 Speaker 1: person who does good work like they do not, and 473 00:20:36,680 --> 00:20:37,879 Speaker 1: people will advocate for that. 474 00:20:38,040 --> 00:20:40,760 Speaker 2: So I just always say, put the content out there. 475 00:20:41,200 --> 00:20:43,960 Speaker 1: And the last thing I'll say on this it does 476 00:20:44,000 --> 00:20:46,800 Speaker 1: not matter how many views, how many likes, how many 477 00:20:46,840 --> 00:20:50,320 Speaker 1: whatever you get. Particularly when we think about video on LinkedIn. 478 00:20:51,040 --> 00:20:53,240 Speaker 1: What has been so encouraging are the notes that I 479 00:20:53,359 --> 00:20:56,359 Speaker 1: get from different creators. You know, they hop they hop 480 00:20:56,400 --> 00:20:59,680 Speaker 1: in my emails or even some of them they find 481 00:20:59,680 --> 00:21:02,080 Speaker 1: me on Instagram or whatever else because they're just so excited. 482 00:21:02,160 --> 00:21:04,480 Speaker 2: I'm like, okay, well that's fine, and they send me 483 00:21:04,520 --> 00:21:05,639 Speaker 2: notes and they're like this. 484 00:21:05,960 --> 00:21:08,520 Speaker 1: You know, I was discouraged at first because I posted 485 00:21:08,520 --> 00:21:10,960 Speaker 1: this video and I took your tips and I only 486 00:21:11,000 --> 00:21:14,000 Speaker 1: got like five thousand views or whatever. But then a 487 00:21:14,000 --> 00:21:16,479 Speaker 1: few days later, the CEO of this company hit me up. 488 00:21:17,000 --> 00:21:19,760 Speaker 1: Or I got on the radar arm this person who 489 00:21:19,840 --> 00:21:21,920 Speaker 1: went to school with this person and now they've connected 490 00:21:21,960 --> 00:21:24,200 Speaker 1: me with this Or I got. 491 00:21:24,040 --> 00:21:26,720 Speaker 2: Booked for a speaking engagement because of this video. 492 00:21:27,400 --> 00:21:29,920 Speaker 1: And those are the success stories that we don't talk 493 00:21:29,920 --> 00:21:33,399 Speaker 1: about a lot because everybody wants the virality moment. Everyone 494 00:21:33,480 --> 00:21:35,920 Speaker 1: wants that big moment where all of a sudden, you 495 00:21:35,960 --> 00:21:38,680 Speaker 1: became an overnight success. But anyone who knows anything about 496 00:21:38,680 --> 00:21:41,359 Speaker 1: an overnight success is an overnight success takes twenty years 497 00:21:41,359 --> 00:21:41,720 Speaker 1: to make. 498 00:21:42,359 --> 00:21:44,080 Speaker 2: So it may not take you twenty. 499 00:21:43,880 --> 00:21:46,159 Speaker 1: Years, but it is going to require you to be 500 00:21:46,240 --> 00:21:48,920 Speaker 1: intentional and show up day after. 501 00:21:48,720 --> 00:21:51,159 Speaker 2: Day after day. Don't get caught up on the views, 502 00:21:51,240 --> 00:21:52,480 Speaker 2: don't get caught up on the likes. 503 00:21:52,960 --> 00:21:55,399 Speaker 1: Look and see who's in your comments and culture and 504 00:21:55,480 --> 00:21:58,520 Speaker 1: nurture that audience. That's something that everybody can take and 505 00:21:58,560 --> 00:22:01,040 Speaker 1: something I even have to hold myself accout before sometimes 506 00:22:01,080 --> 00:22:03,479 Speaker 1: I get real busy. You're never too busy for your audience, 507 00:22:03,560 --> 00:22:05,200 Speaker 1: not if you want to make some money, You're never 508 00:22:05,240 --> 00:22:05,840 Speaker 1: too busy. 509 00:22:06,440 --> 00:22:08,520 Speaker 3: No, absolutely, you know. I was talking to somebody the 510 00:22:08,560 --> 00:22:10,679 Speaker 3: other week about just because they were looking for an 511 00:22:10,680 --> 00:22:12,760 Speaker 3: opportunity to kind of get into the agency space, and 512 00:22:12,760 --> 00:22:14,159 Speaker 3: what I was telling them is kind of very similar 513 00:22:14,119 --> 00:22:16,439 Speaker 3: to what you said, was that the reality is you 514 00:22:16,480 --> 00:22:19,360 Speaker 3: don't get a promotion unless you're usually doing the job already, 515 00:22:19,400 --> 00:22:21,520 Speaker 3: Like nobody you don't usually wait until you get the 516 00:22:21,520 --> 00:22:23,920 Speaker 3: promotion to start doing the job. Like if you're getting promoted, 517 00:22:24,119 --> 00:22:25,879 Speaker 3: you're doing it. Same thing when it comes to content, 518 00:22:25,960 --> 00:22:28,200 Speaker 3: like if you want the job, because this person didn't 519 00:22:28,240 --> 00:22:29,560 Speaker 3: have a ton of experience in the area they were 520 00:22:29,560 --> 00:22:31,960 Speaker 3: trying to get into, and it's that whole vicious cycle 521 00:22:31,960 --> 00:22:33,520 Speaker 3: of where you don't have the experience but you want 522 00:22:33,560 --> 00:22:35,879 Speaker 3: to get in. So how do you show your expertise 523 00:22:35,920 --> 00:22:38,400 Speaker 3: and just your thought Because if you're coachable and you're 524 00:22:38,440 --> 00:22:40,479 Speaker 3: trainable and people see that you have a good POV, 525 00:22:40,520 --> 00:22:42,119 Speaker 3: they can show you how to do the job. So, 526 00:22:42,160 --> 00:22:43,960 Speaker 3: like I told them, I said, look like you love 527 00:22:44,160 --> 00:22:47,520 Speaker 3: strategy for example, like go find your favorite brands and 528 00:22:47,560 --> 00:22:49,800 Speaker 3: start just creating like strategies and talking about it on 529 00:22:49,840 --> 00:22:52,520 Speaker 3: social media and talking about it on LinkedIn specifically, and 530 00:22:52,560 --> 00:22:54,960 Speaker 3: if you're good at it, and people can kind kind 531 00:22:54,960 --> 00:22:57,119 Speaker 3: of see like the you know, the seeds of something 532 00:22:57,160 --> 00:22:59,399 Speaker 3: better there, You'll never know who will reach out to 533 00:22:59,440 --> 00:23:01,080 Speaker 3: you and maybe give you an opportunity to get in 534 00:23:01,080 --> 00:23:02,960 Speaker 3: because you've already showed them the way that you think. 535 00:23:03,240 --> 00:23:04,560 Speaker 3: I mean, you have to understand that for a lot 536 00:23:04,560 --> 00:23:06,280 Speaker 3: of these companies, they can't take this. So take the 537 00:23:06,359 --> 00:23:07,840 Speaker 3: risk of not knowing if you're going to work out 538 00:23:07,840 --> 00:23:10,000 Speaker 3: ahead of time. Right, So by kind of doing that 539 00:23:10,000 --> 00:23:11,560 Speaker 3: stuff ahead of time, you're kind of showing them this 540 00:23:11,600 --> 00:23:13,399 Speaker 3: is how I think. This how I approach problem solving, 541 00:23:13,760 --> 00:23:15,800 Speaker 3: This how I proach strategy. So if I was to 542 00:23:15,800 --> 00:23:18,600 Speaker 3: come join your organization, you're already gonna seen that part. 543 00:23:18,960 --> 00:23:20,480 Speaker 3: Now you can kind of train and mold me to 544 00:23:20,520 --> 00:23:22,720 Speaker 3: kind of be more effective. Right. So that was a 545 00:23:22,720 --> 00:23:24,159 Speaker 3: piece of advice that I gave somebody. But this is 546 00:23:24,200 --> 00:23:25,480 Speaker 3: what I want to do. This is what I want 547 00:23:25,480 --> 00:23:27,520 Speaker 3: to know. Something I've always wanted to do and want 548 00:23:27,520 --> 00:23:29,280 Speaker 3: to do more of on this show is let's do 549 00:23:29,320 --> 00:23:32,560 Speaker 3: a quick live brainstorm. So I'm not based on what 550 00:23:32,680 --> 00:23:35,679 Speaker 3: you know about me? What should I be doing on LinkedIn? 551 00:23:35,760 --> 00:23:37,399 Speaker 3: What kind of content should I create? You know, I 552 00:23:37,480 --> 00:23:40,560 Speaker 3: run a social platform called butter Atl. I do my 553 00:23:40,640 --> 00:23:43,760 Speaker 3: butter Nomics podcast. I've worked at agency space, I've been 554 00:23:43,800 --> 00:23:46,720 Speaker 3: a technologist, Like, what are some things that I should 555 00:23:46,720 --> 00:23:49,360 Speaker 3: think about creating on LinkedIn so that I can, you know, 556 00:23:49,560 --> 00:23:52,320 Speaker 3: get that, get that big time next opportunity come into 557 00:23:52,320 --> 00:23:52,680 Speaker 3: my way. 558 00:23:53,080 --> 00:23:53,640 Speaker 2: Well, I'm so. 559 00:23:53,640 --> 00:23:55,359 Speaker 1: Happy because you knew I was going to follow up, 560 00:23:55,359 --> 00:23:57,239 Speaker 1: but you after because I was like, we have some 561 00:23:57,280 --> 00:24:01,720 Speaker 1: things to discuss. So let's see a couple of things 562 00:24:01,720 --> 00:24:03,960 Speaker 1: that I think that you already do well. Is you 563 00:24:04,160 --> 00:24:07,440 Speaker 1: already are sharing, like you know, clips from your podcasts. 564 00:24:07,840 --> 00:24:08,960 Speaker 2: I tell people all the time. 565 00:24:09,040 --> 00:24:11,560 Speaker 1: LinkedIn doesn't have to just be a place where finance, 566 00:24:11,640 --> 00:24:15,680 Speaker 1: healthcare and tech people thrive. If you are a creative creator, 567 00:24:16,160 --> 00:24:18,720 Speaker 1: you need to be posting. We all know about showing 568 00:24:18,800 --> 00:24:21,439 Speaker 1: your receipts, and LinkedIn is a wonderful place to do 569 00:24:21,480 --> 00:24:24,040 Speaker 1: that because you can build that community with your friends, 570 00:24:24,359 --> 00:24:26,440 Speaker 1: with your church folks, with your mama and them. But 571 00:24:26,480 --> 00:24:28,280 Speaker 1: you're also going to do it with your future employer. 572 00:24:28,680 --> 00:24:31,800 Speaker 1: So I would definitely say that what you do well 573 00:24:32,240 --> 00:24:36,160 Speaker 1: is sharing parts of your podcast. Now where I would 574 00:24:36,160 --> 00:24:39,520 Speaker 1: love to see more is, for instance, you just take 575 00:24:39,560 --> 00:24:44,359 Speaker 1: in a camera and less branding, you know, outside of 576 00:24:44,400 --> 00:24:46,600 Speaker 1: the podcast, but you even just sitting down and like 577 00:24:46,680 --> 00:24:49,480 Speaker 1: sharing like those actionable like you know, here are three 578 00:24:49,480 --> 00:24:51,240 Speaker 1: things I wish I had known when I first started 579 00:24:51,280 --> 00:24:53,639 Speaker 1: out in a game, or like here are three things 580 00:24:53,640 --> 00:24:55,439 Speaker 1: that you need to be successful if you want to 581 00:24:55,480 --> 00:24:59,680 Speaker 1: do X, Y and Z, Like these are action oriented, 582 00:25:00,080 --> 00:25:03,560 Speaker 1: insightful pieces of content that people can say, Okay, I 583 00:25:03,600 --> 00:25:05,439 Speaker 1: can take this right now and I can apply it 584 00:25:05,480 --> 00:25:08,560 Speaker 1: to my life and I can better it. Obviously, you 585 00:25:08,600 --> 00:25:11,800 Speaker 1: have a team, so like even you talking about you know, 586 00:25:12,000 --> 00:25:13,720 Speaker 1: what are things that you wish you had known before 587 00:25:13,720 --> 00:25:16,120 Speaker 1: you started managing your team? Or you know one thing 588 00:25:16,119 --> 00:25:17,680 Speaker 1: I love to see because I always think and try 589 00:25:17,680 --> 00:25:18,520 Speaker 1: to think it headlines. 590 00:25:18,600 --> 00:25:20,480 Speaker 2: It's like five things you need. 591 00:25:20,400 --> 00:25:23,680 Speaker 1: To do before you hire an executive assistant, because everybody 592 00:25:23,720 --> 00:25:25,560 Speaker 1: thinks the first thing you do when you start making 593 00:25:25,560 --> 00:25:28,399 Speaker 1: money is building the team. You're building a team and 594 00:25:28,440 --> 00:25:30,960 Speaker 1: you have no infrastructure and you have no money. 595 00:25:31,080 --> 00:25:33,560 Speaker 2: You have temporary money, but you need money. 596 00:25:34,160 --> 00:25:37,280 Speaker 1: So I always say, and we've talked about this repeatedly, 597 00:25:37,440 --> 00:25:40,600 Speaker 1: like put yourself also in the shoes of the person 598 00:25:40,600 --> 00:25:43,639 Speaker 1: who is watching or reading or consuming that piece of content. 599 00:25:43,880 --> 00:25:45,359 Speaker 2: What does your audience want to know? 600 00:25:45,400 --> 00:25:47,040 Speaker 1: What are the questions people ask you on a day 601 00:25:47,040 --> 00:25:50,199 Speaker 1: to day basis, like how can you kind of rebuild that? 602 00:25:50,280 --> 00:25:53,040 Speaker 2: And how can you share that? Particularly in a video format. 603 00:25:53,800 --> 00:25:56,720 Speaker 1: I definitely think that we all have an opportunity to 604 00:25:56,800 --> 00:26:00,840 Speaker 1: sort of elevate our video storytelling and such a unique way. 605 00:26:00,920 --> 00:26:02,760 Speaker 2: And look, I get it nowadays. 606 00:26:02,920 --> 00:26:04,760 Speaker 1: You know, I've been in the game so long with 607 00:26:04,840 --> 00:26:07,720 Speaker 1: this that I've seen all the different iterations of video creation. 608 00:26:08,200 --> 00:26:10,439 Speaker 1: There used to be where you just like shot it 609 00:26:10,520 --> 00:26:12,639 Speaker 1: on a basic camera, and then there was like that 610 00:26:12,720 --> 00:26:15,080 Speaker 1: wave where everyone had the DSLRs and then you had 611 00:26:15,119 --> 00:26:17,080 Speaker 1: to get the ring lights and the tripods and this 612 00:26:17,119 --> 00:26:19,159 Speaker 1: and that, And now we've kind of gotten back to 613 00:26:19,200 --> 00:26:22,080 Speaker 1: this whole Like your iPhone or your smart or your 614 00:26:22,080 --> 00:26:24,760 Speaker 1: smart device is enough on LinkedIn. 615 00:26:24,840 --> 00:26:27,160 Speaker 2: That's more than enough. Like people are. 616 00:26:26,960 --> 00:26:31,120 Speaker 1: Doing so well with the bear remember minimal viable product. 617 00:26:31,200 --> 00:26:34,200 Speaker 1: It's the storytelling that matters. And what I would say 618 00:26:34,480 --> 00:26:38,879 Speaker 1: the storytelling on LinkedIn differs from other platforms is that 619 00:26:38,920 --> 00:26:42,879 Speaker 1: other platforms, Okay, you just post a dancing video. That's fine, 620 00:26:42,880 --> 00:26:46,200 Speaker 1: it's for entertainment, right. LinkedIn is different in the sense 621 00:26:46,240 --> 00:26:50,320 Speaker 1: that one where an SEO optimized website. So your post 622 00:26:50,400 --> 00:26:54,720 Speaker 1: copy should still be optimized that if someone was searching X, 623 00:26:54,840 --> 00:26:57,679 Speaker 1: Y and Z on Google, they could find it through LinkedIn, 624 00:26:58,280 --> 00:27:01,879 Speaker 1: but also share enough that, like, people could depend on 625 00:27:01,920 --> 00:27:04,680 Speaker 1: the post copy and not watch the video. I always say, 626 00:27:04,680 --> 00:27:07,320 Speaker 1: in a perfect world, you would have a really strong 627 00:27:07,400 --> 00:27:10,760 Speaker 1: post copy that could operate outside of the video, and 628 00:27:10,800 --> 00:27:13,560 Speaker 1: you would also have a very actionable video that could 629 00:27:13,560 --> 00:27:15,680 Speaker 1: operate outside of the post copy. When you marry those 630 00:27:15,680 --> 00:27:19,600 Speaker 1: two worlds together, you get this really really great piece 631 00:27:19,640 --> 00:27:21,480 Speaker 1: of content that people just kind of get to know 632 00:27:21,520 --> 00:27:23,639 Speaker 1: and love and so like that would be kind of 633 00:27:23,640 --> 00:27:26,280 Speaker 1: honestly where I would say start and then let me see, 634 00:27:26,400 --> 00:27:30,000 Speaker 1: I'm going to look right now, because I'm gonna hold 635 00:27:30,040 --> 00:27:34,880 Speaker 1: you accountable, Brandon. Some people are like thanking you and 636 00:27:34,920 --> 00:27:37,320 Speaker 1: saying nice things in your comments, and I don't see 637 00:27:37,320 --> 00:27:38,160 Speaker 1: you writing bad. 638 00:27:39,080 --> 00:27:40,240 Speaker 2: Didn't you talk about. 639 00:27:39,960 --> 00:27:42,200 Speaker 3: This, We didn't talk about it. You gotta get on me. 640 00:27:42,359 --> 00:27:43,199 Speaker 3: I gotta do better with that. 641 00:27:43,840 --> 00:27:47,320 Speaker 1: Yes, if someone is thanking you, then you gotta find 642 00:27:47,359 --> 00:27:48,160 Speaker 1: oh off up. 643 00:27:48,520 --> 00:27:51,800 Speaker 2: So that's that's another thing. Yes, engage in. 644 00:27:51,760 --> 00:27:54,200 Speaker 1: The comments, engage in the comments, engage elevence the comments 645 00:27:54,200 --> 00:27:57,520 Speaker 1: are so important. I tell people, comments to me are 646 00:27:57,600 --> 00:27:59,760 Speaker 1: liquid gold for LinkedIn, and I'm gonna tell you why. 647 00:28:00,440 --> 00:28:02,880 Speaker 1: So you and I connected on LinkedIn or whatever else, 648 00:28:03,400 --> 00:28:06,280 Speaker 1: and you post a piece of content that I find 649 00:28:06,320 --> 00:28:08,960 Speaker 1: really awesome, and you know you've added a call to 650 00:28:09,040 --> 00:28:11,639 Speaker 1: action a CTA at the end of your post, you know, 651 00:28:11,720 --> 00:28:13,080 Speaker 1: being like, so what are your thinking? 652 00:28:13,200 --> 00:28:15,000 Speaker 2: You know, what are your thoughts? X Y and Z. 653 00:28:15,160 --> 00:28:17,040 Speaker 1: That's another thing that you can add to your posts 654 00:28:17,040 --> 00:28:19,439 Speaker 1: moving forward. I'm looking like, click the link to listen 655 00:28:19,800 --> 00:28:22,119 Speaker 1: is good, but it's not. But we want to get 656 00:28:22,160 --> 00:28:25,560 Speaker 1: people to engage in the comment. So, Okay, you've put 657 00:28:25,560 --> 00:28:28,040 Speaker 1: out this great piece of content. Whatever you've asked me, 658 00:28:28,240 --> 00:28:30,040 Speaker 1: you know, a call to action than you know, So 659 00:28:30,320 --> 00:28:32,159 Speaker 1: what do you all think about x Y and Z. 660 00:28:32,560 --> 00:28:34,840 Speaker 1: Now I'm chiming in on the comments and I'm sharing 661 00:28:34,920 --> 00:28:36,679 Speaker 1: you know how I feel about it, x Y and Z. 662 00:28:37,240 --> 00:28:40,520 Speaker 1: Our algorithm is now saying, Okay, Jimmai liked this piece 663 00:28:40,560 --> 00:28:41,080 Speaker 1: of content. 664 00:28:41,760 --> 00:28:43,960 Speaker 2: Who of Jamay's followers or in. 665 00:28:43,960 --> 00:28:47,920 Speaker 1: People in her orbit and community like similar things that 666 00:28:47,960 --> 00:28:50,640 Speaker 1: she likes that now we can show Brandon's piece of 667 00:28:50,640 --> 00:28:54,160 Speaker 1: content too. So that is how if you've ever looked 668 00:28:54,200 --> 00:28:55,959 Speaker 1: in your LinkedIn profile and you're like, who is this 669 00:28:56,000 --> 00:28:58,280 Speaker 1: person who is now on my feed? That's how they're 670 00:28:58,280 --> 00:29:02,040 Speaker 1: getting there because you've, at some point or another interacted 671 00:29:02,080 --> 00:29:03,840 Speaker 1: with a piece of content that's gotten there, and then 672 00:29:03,840 --> 00:29:04,440 Speaker 1: it's gone around. 673 00:29:04,560 --> 00:29:06,120 Speaker 2: It's like it's like the solar system. 674 00:29:06,400 --> 00:29:08,200 Speaker 1: I don't know how to explain it, but everything kind 675 00:29:08,200 --> 00:29:10,560 Speaker 1: of goes into orbit and it comes back around. So 676 00:29:11,040 --> 00:29:13,240 Speaker 1: I say all of this to say, when you post 677 00:29:13,240 --> 00:29:16,280 Speaker 1: a piece of content, engage with the comments, get people 678 00:29:16,320 --> 00:29:19,080 Speaker 1: to you know, don't be click baity, but like get 679 00:29:19,080 --> 00:29:21,600 Speaker 1: people to engage in the comments, and follow up with them, 680 00:29:21,600 --> 00:29:24,840 Speaker 1: ask them follow up questions because ultimately, outside of that 681 00:29:24,920 --> 00:29:27,680 Speaker 1: with the algorithm, what you're also doing is you're priming 682 00:29:27,680 --> 00:29:30,640 Speaker 1: your audience with information that and once they kind of respond, 683 00:29:31,080 --> 00:29:34,640 Speaker 1: you can use that information for future pieces of content. Nowadays, 684 00:29:34,640 --> 00:29:36,720 Speaker 1: a lot of the videos that I create personally on 685 00:29:36,760 --> 00:29:42,240 Speaker 1: LinkedIn are spurred from someone else's comment on another video, 686 00:29:42,400 --> 00:29:44,240 Speaker 1: Like someone's like, oh I love that you talked about this, 687 00:29:44,280 --> 00:29:45,920 Speaker 1: would you be able to talk about this next time? 688 00:29:46,080 --> 00:29:49,640 Speaker 2: And I'm like, cool, bet log it in the back pocket. 689 00:29:49,800 --> 00:29:51,520 Speaker 1: And at some point or another I get to it, 690 00:29:51,840 --> 00:29:54,360 Speaker 1: so you know, definitely see this as like as a 691 00:29:54,440 --> 00:29:56,960 Speaker 1: machine in a vehicle that you can kind of always 692 00:29:57,120 --> 00:30:00,400 Speaker 1: ask yourself, what can I be spoon feeding my audience, 693 00:30:00,440 --> 00:30:02,840 Speaker 1: But as your audience is engaging, what is your audience 694 00:30:02,880 --> 00:30:04,880 Speaker 1: asking of you that you can then create more content for? 695 00:30:05,520 --> 00:30:07,760 Speaker 3: Okay, well, now I got another question because I not 696 00:30:07,880 --> 00:30:09,520 Speaker 3: you know what, First of all I hear and receive 697 00:30:09,560 --> 00:30:12,920 Speaker 3: the feedback. Something I do not do well is turn 698 00:30:12,960 --> 00:30:14,720 Speaker 3: the camera on myself. And I got stuff to say. 699 00:30:14,760 --> 00:30:16,400 Speaker 3: Trust me, I got like a whole little notepad of 700 00:30:16,800 --> 00:30:18,800 Speaker 3: stuff that I would make videos about and say. But 701 00:30:19,160 --> 00:30:20,840 Speaker 3: on the flip side, let's say you make a piece 702 00:30:20,880 --> 00:30:23,800 Speaker 3: of content, and especially on LinkedIn. Something I've even thought 703 00:30:23,800 --> 00:30:26,560 Speaker 3: about myself is when people disagree with your perspective or 704 00:30:26,600 --> 00:30:28,240 Speaker 3: to disagree with your point of view, right, and like 705 00:30:28,280 --> 00:30:29,920 Speaker 3: you don't want to feel embarrassed and they say, you know, 706 00:30:29,960 --> 00:30:31,840 Speaker 3: I don't. How do you kind of handle that situation 707 00:30:31,920 --> 00:30:34,120 Speaker 3: not to call them haters, cause again, like people would 708 00:30:34,160 --> 00:30:36,480 Speaker 3: have a difference of opinion, but in a professional setting 709 00:30:36,880 --> 00:30:38,520 Speaker 3: and somebody says, you know what I see in them tips, 710 00:30:38,520 --> 00:30:39,720 Speaker 3: but I don't think this is right? Like, how do 711 00:30:39,760 --> 00:30:41,440 Speaker 3: you kind of handle those moments and what advice you 712 00:30:41,480 --> 00:30:43,640 Speaker 3: have for people that are creating content that are experiencing 713 00:30:43,920 --> 00:30:45,120 Speaker 3: you know, that kind of engagement. 714 00:30:45,640 --> 00:30:47,920 Speaker 2: You know, I think discourse is healthy. 715 00:30:48,000 --> 00:30:50,360 Speaker 1: I don't think you should ever want everybody to agree 716 00:30:50,400 --> 00:30:53,080 Speaker 1: with you, because if everybody agree with you, then you 717 00:30:53,200 --> 00:30:55,800 Speaker 1: luke more like you don't really stamp for nothing, you 718 00:30:55,840 --> 00:30:57,360 Speaker 1: know what I mean. That's that's kind of how I 719 00:30:57,360 --> 00:31:00,360 Speaker 1: feel about it now. Obviously, there are some opinion you 720 00:31:00,400 --> 00:31:02,760 Speaker 1: have that are really really strong, and then there are 721 00:31:02,760 --> 00:31:04,959 Speaker 1: some opinions that you're like, eh, okay whatever. 722 00:31:05,280 --> 00:31:08,080 Speaker 2: But like instance, before we started recording, we were talking 723 00:31:08,120 --> 00:31:09,200 Speaker 2: about football. 724 00:31:08,760 --> 00:31:11,560 Speaker 1: Teams, and I have a strong opinion about my football 725 00:31:11,560 --> 00:31:13,160 Speaker 1: team and you have one for yours. 726 00:31:13,440 --> 00:31:15,320 Speaker 2: But under the guise of the Lord and all of 727 00:31:15,360 --> 00:31:19,040 Speaker 2: his children, we love each other, but we also understand 728 00:31:19,080 --> 00:31:19,640 Speaker 2: the difference. 729 00:31:19,760 --> 00:31:23,200 Speaker 1: Right now, I could take that and be one of 730 00:31:23,200 --> 00:31:25,160 Speaker 1: those like, oh, no, I would Brandon say you this 731 00:31:25,240 --> 00:31:27,000 Speaker 1: well a lot, But I'm also like, nah, he's sharing 732 00:31:27,000 --> 00:31:29,280 Speaker 1: his own opinion, and I can do the same. I 733 00:31:29,280 --> 00:31:32,840 Speaker 1: think what LinkedIn does really well is we provide the platform. 734 00:31:32,880 --> 00:31:35,560 Speaker 1: We have over a billion members, so more than likely 735 00:31:35,680 --> 00:31:38,080 Speaker 1: if you are creating and if you are sharing your story, 736 00:31:38,320 --> 00:31:40,960 Speaker 1: at some point or another, somebody is going to disagree 737 00:31:41,000 --> 00:31:41,840 Speaker 1: with you, or they're just. 738 00:31:41,800 --> 00:31:43,080 Speaker 2: Not going to see you for ie for eye. 739 00:31:43,800 --> 00:31:48,400 Speaker 1: That's actually wonderful because if you share your own personal 740 00:31:48,600 --> 00:31:52,160 Speaker 1: idea or thought process or how you've done something and 741 00:31:52,240 --> 00:31:54,800 Speaker 1: somebody comes up and they're like, yeah, but like I've 742 00:31:54,840 --> 00:31:57,920 Speaker 1: also done it this way, well, now you've also done 743 00:31:57,960 --> 00:32:01,520 Speaker 1: an exchange of knowledge. You've learned something new, as long 744 00:32:01,560 --> 00:32:02,440 Speaker 1: as everybody. 745 00:32:02,160 --> 00:32:05,400 Speaker 2: Keeps it cute, right, and now the other people. 746 00:32:05,200 --> 00:32:07,960 Speaker 1: Who are also in that comment section or engaging with 747 00:32:08,000 --> 00:32:11,760 Speaker 1: the content is now continuously being informed. I think healthy 748 00:32:11,840 --> 00:32:16,920 Speaker 1: discourse is necessary, and honestly, when you are putting yourself 749 00:32:16,920 --> 00:32:19,719 Speaker 1: out there to be a storyteller, to be a creator, 750 00:32:19,920 --> 00:32:24,120 Speaker 1: you have to get comfortable with being misunderstood, with being 751 00:32:24,200 --> 00:32:28,240 Speaker 1: misinterpreted at times, and for people not always agreeing with you. 752 00:32:28,240 --> 00:32:31,840 Speaker 1: You know, I think, like, for instance, with let's talk offline, 753 00:32:31,960 --> 00:32:34,880 Speaker 1: Gianna and I are we have two very different lives, 754 00:32:34,960 --> 00:32:38,120 Speaker 1: two very different career paths, two very different entry ways 755 00:32:38,160 --> 00:32:43,480 Speaker 1: and life experiences, and there are times where what she 756 00:32:43,600 --> 00:32:46,680 Speaker 1: may say and I say, like on the surface level, 757 00:32:47,000 --> 00:32:49,360 Speaker 1: could appear like they are contrasting each other. 758 00:32:49,840 --> 00:32:52,120 Speaker 2: But What we're really saying is your. 759 00:32:51,920 --> 00:32:55,040 Speaker 1: Viewpoint and my viewpoint are both right, and they both 760 00:32:55,200 --> 00:32:58,080 Speaker 1: actually reflect our audience and the people who are listening. 761 00:32:58,160 --> 00:33:00,480 Speaker 1: Some people, on some days, they may see more like 762 00:33:00,520 --> 00:33:01,400 Speaker 1: I'll give you an example. 763 00:33:01,800 --> 00:33:03,800 Speaker 2: We have an episode where we talk about work. 764 00:33:03,600 --> 00:33:07,240 Speaker 1: Friendships and Gianna is very much so like, I want 765 00:33:07,240 --> 00:33:10,080 Speaker 1: to make friends at work, and I'm like, go home, 766 00:33:10,800 --> 00:33:14,040 Speaker 1: get your check, and go home. Like there are some 767 00:33:14,080 --> 00:33:16,960 Speaker 1: people who, yeah, like I've had my wedding and you 768 00:33:17,000 --> 00:33:20,160 Speaker 1: know whatever else that I'm cool with. But I've also 769 00:33:20,520 --> 00:33:23,880 Speaker 1: lived through experiences where I've seen how that can get sticky. 770 00:33:24,480 --> 00:33:26,920 Speaker 1: So we're not telling you you got to make friends 771 00:33:27,000 --> 00:33:28,480 Speaker 1: or you don't how to make friends. What we're saying 772 00:33:28,600 --> 00:33:30,560 Speaker 1: is you have a viewpoint. I have a viewpoint. Now 773 00:33:30,560 --> 00:33:33,800 Speaker 1: we can share it together and anyone listening can now 774 00:33:33,880 --> 00:33:35,640 Speaker 1: take that and they can kind of make their own 775 00:33:35,680 --> 00:33:38,479 Speaker 1: informed decision off of it. And I personally think when 776 00:33:38,520 --> 00:33:41,320 Speaker 1: you present information like that as a this is what's 777 00:33:41,360 --> 00:33:43,520 Speaker 1: worked for me and this is how I've seen it, 778 00:33:43,560 --> 00:33:45,680 Speaker 1: instead of this is prescriptive and this is the only 779 00:33:45,720 --> 00:33:48,120 Speaker 1: way you can do it. You invite more people to 780 00:33:48,160 --> 00:33:50,760 Speaker 1: the table, and honestly, when you think about the diversity 781 00:33:50,760 --> 00:33:53,400 Speaker 1: of thought. That's really what I'm encouraging people to do. 782 00:33:53,440 --> 00:33:55,920 Speaker 1: And that's why I say, as I've said repeatedly, you 783 00:33:56,080 --> 00:33:57,920 Speaker 1: being yourself is what matters here. 784 00:33:58,000 --> 00:33:59,479 Speaker 2: You don't got a sugar coat it, you don't got 785 00:33:59,480 --> 00:34:00,000 Speaker 2: to spice it up. 786 00:34:00,080 --> 00:34:02,160 Speaker 1: Uh, you just got to be yourself and you're gonna 787 00:34:02,160 --> 00:34:04,240 Speaker 1: build the audience that you need to because people are 788 00:34:04,280 --> 00:34:06,320 Speaker 1: gonna see it and they're gonna relate to it, or 789 00:34:06,360 --> 00:34:09,359 Speaker 1: even if they don't, they can respect game. And that's it. 790 00:34:09,600 --> 00:34:11,560 Speaker 3: All right, let me start making these videos and start 791 00:34:11,560 --> 00:34:14,040 Speaker 3: making this content before you start sliding in my email 792 00:34:14,239 --> 00:34:16,399 Speaker 3: checking me real quick, you know I will. 793 00:34:16,400 --> 00:34:18,760 Speaker 1: I'm gonna be like, hey, Brandon, so where's the video 794 00:34:18,800 --> 00:34:21,239 Speaker 1: for this week? Where's it at in the drafts? 795 00:34:21,320 --> 00:34:21,719 Speaker 2: What's up? 796 00:34:22,040 --> 00:34:23,600 Speaker 3: I'm gonna start working on those. I'm gonna drop and 797 00:34:23,680 --> 00:34:25,920 Speaker 3: get ready coming soon y'all. It's gonna be all over 798 00:34:25,960 --> 00:34:39,640 Speaker 3: your feed. And one of the things you also talk 799 00:34:39,680 --> 00:34:41,799 Speaker 3: about is just the idea of like negotiation and kind 800 00:34:41,800 --> 00:34:44,120 Speaker 3: of like setting boundaries of people. You know, why is 801 00:34:44,160 --> 00:34:47,520 Speaker 3: it important for you know, creatives and millennials and gen 802 00:34:47,640 --> 00:34:49,880 Speaker 3: z to like you know, who like really have challenges 803 00:34:49,920 --> 00:34:52,320 Speaker 3: advocating for themselves. Why is it important to kind of 804 00:34:52,320 --> 00:34:54,719 Speaker 3: speak up in those in those professional situations. 805 00:34:55,880 --> 00:34:58,160 Speaker 2: Man, Negotiating is one of my favorite topics. 806 00:34:58,480 --> 00:35:00,880 Speaker 1: But if you would ask me five years ago, I 807 00:35:00,920 --> 00:35:04,560 Speaker 1: would have literally just like started having like heart palpitations. 808 00:35:05,160 --> 00:35:08,200 Speaker 1: We have an episode actually when we talk about negotiating 809 00:35:08,360 --> 00:35:11,719 Speaker 1: and the reason why it's so important for us to 810 00:35:11,800 --> 00:35:14,520 Speaker 1: talk about it, And I say this in the episode, 811 00:35:14,520 --> 00:35:15,680 Speaker 1: people will try to play you. 812 00:35:15,800 --> 00:35:17,120 Speaker 2: There's no other way for me to say it. 813 00:35:17,600 --> 00:35:21,239 Speaker 1: If you get people an inch, they will take forty miles, 814 00:35:21,440 --> 00:35:22,600 Speaker 1: they will run. 815 00:35:22,760 --> 00:35:24,440 Speaker 2: They will just keep going. 816 00:35:25,200 --> 00:35:27,880 Speaker 1: And as much as you could like look at it 817 00:35:27,920 --> 00:35:29,920 Speaker 1: and be like, yo, why would you do me like that? 818 00:35:29,960 --> 00:35:30,440 Speaker 2: Why is this? 819 00:35:31,600 --> 00:35:35,320 Speaker 1: You didn't set boundaries? Boom, You didn't set the boundaries. 820 00:35:35,400 --> 00:35:39,200 Speaker 1: You didn't figure out okay, where is my line? And 821 00:35:39,400 --> 00:35:42,760 Speaker 1: I tell people all the time, negotiating doesn't just start 822 00:35:42,920 --> 00:35:44,880 Speaker 1: or stop at the nine to five. You have to 823 00:35:44,880 --> 00:35:48,120 Speaker 1: figure out ways to negotiate everything in your life. And 824 00:35:48,160 --> 00:35:51,640 Speaker 1: if you struggle with that, starting with small things can 825 00:35:51,680 --> 00:35:54,319 Speaker 1: help too. Like, for instance, I negotiate what I want 826 00:35:54,320 --> 00:35:57,279 Speaker 1: for dinner. You want one thing, well, I might maybe 827 00:35:57,360 --> 00:35:59,719 Speaker 1: I want something else. Let's figure out how do we 828 00:35:59,760 --> 00:36:02,920 Speaker 1: comp from us right, or you know I have I 829 00:36:02,920 --> 00:36:03,680 Speaker 1: have an assignment. 830 00:36:03,719 --> 00:36:06,080 Speaker 2: You know, I have a project do this day, but 831 00:36:06,320 --> 00:36:07,960 Speaker 2: I can't because I have X, Y and Z. 832 00:36:08,160 --> 00:36:10,600 Speaker 1: Also, let me sig fix, sit down with my manager 833 00:36:10,640 --> 00:36:13,640 Speaker 1: and figure out, Okay, how can we reprioritize or negotiate 834 00:36:13,680 --> 00:36:15,759 Speaker 1: maybe a new deadline. And I think a lot of 835 00:36:15,760 --> 00:36:18,400 Speaker 1: people get nervous because one maybe there the fear of 836 00:36:18,440 --> 00:36:21,640 Speaker 1: rejection is there, like you're afraid, like, oh, if I 837 00:36:21,680 --> 00:36:23,759 Speaker 1: ask for what I want, people gonna say no. Well 838 00:36:23,800 --> 00:36:25,680 Speaker 1: they were gonna say no if you didn't ask anyway, 839 00:36:26,400 --> 00:36:29,239 Speaker 1: So yeah, you don't have anything to lose, you might 840 00:36:29,280 --> 00:36:30,040 Speaker 1: as well ask. 841 00:36:30,320 --> 00:36:32,640 Speaker 2: You know what I mean? And I and that has 842 00:36:32,680 --> 00:36:36,120 Speaker 2: only come from being an entrepreneur. 843 00:36:36,239 --> 00:36:38,880 Speaker 1: This is why I think so many more creatives should 844 00:36:38,880 --> 00:36:42,719 Speaker 1: work corporate jobs. I understand the whole. I want to 845 00:36:42,719 --> 00:36:44,920 Speaker 1: be an artist and I want to be celebrated from 846 00:36:44,920 --> 00:36:49,320 Speaker 1: my work. Well, we have bills, if we have bills 847 00:36:49,360 --> 00:36:52,799 Speaker 1: to pay. And one thing I have learned is that 848 00:36:53,600 --> 00:36:56,600 Speaker 1: these corporate corporations want creatives. 849 00:36:56,600 --> 00:36:59,120 Speaker 2: They want our minds, they want us to come in. 850 00:36:59,520 --> 00:37:02,720 Speaker 1: But it was by being an entrepreneur, being that young 851 00:37:03,440 --> 00:37:07,759 Speaker 1: blogger or host or media personality who had to figure 852 00:37:07,800 --> 00:37:09,719 Speaker 1: out how do I negotiate my own contract because I 853 00:37:09,719 --> 00:37:10,719 Speaker 1: don't even have money to. 854 00:37:10,840 --> 00:37:13,400 Speaker 2: Hire a lawyer. I had to learn all of that 855 00:37:13,440 --> 00:37:14,000 Speaker 2: on my own. 856 00:37:14,080 --> 00:37:16,479 Speaker 1: And this was before the chat GPTs were out there, 857 00:37:16,520 --> 00:37:17,960 Speaker 1: so you really were deep there. 858 00:37:18,040 --> 00:37:18,200 Speaker 2: Yeah. 859 00:37:19,120 --> 00:37:21,640 Speaker 1: Yeah, you were asking your friends or personally, like how 860 00:37:21,719 --> 00:37:23,839 Speaker 1: much would you do this whatever? Try to figure out, 861 00:37:23,920 --> 00:37:25,960 Speaker 1: you know, tally it up in your head like a calculator. 862 00:37:26,760 --> 00:37:29,399 Speaker 1: And I'm so thankful for that time because it's made 863 00:37:29,480 --> 00:37:32,760 Speaker 1: me so bullish now about making sure I'm good. 864 00:37:33,520 --> 00:37:34,960 Speaker 2: You make sure you're good. 865 00:37:35,080 --> 00:37:38,440 Speaker 1: That's not selfish because when you are good and whatever 866 00:37:38,480 --> 00:37:44,000 Speaker 1: good means for you, whether that is financially, emotionally, spiritually, psychologically, whatever, 867 00:37:44,640 --> 00:37:45,120 Speaker 1: then you can. 868 00:37:45,040 --> 00:37:47,120 Speaker 2: Show up and do your best work. But you can't 869 00:37:47,120 --> 00:37:48,640 Speaker 2: do that until you know you're good. 870 00:37:49,320 --> 00:37:53,840 Speaker 1: And when it comes to negotiating and boundaries, it's just 871 00:37:53,880 --> 00:37:57,279 Speaker 1: a conversation. It's just a conversation that we're having. And 872 00:37:57,360 --> 00:38:00,560 Speaker 1: like I said, I the people are gonna agree and 873 00:38:00,560 --> 00:38:02,480 Speaker 1: then they're gonna give it to you or they're not. 874 00:38:03,000 --> 00:38:05,040 Speaker 1: And then at that point, now you have the leverage 875 00:38:05,040 --> 00:38:07,560 Speaker 1: to decide do I walk away or do I say 876 00:38:08,320 --> 00:38:10,920 Speaker 1: And I just think we need to get more comfortable 877 00:38:11,600 --> 00:38:15,719 Speaker 1: with advocating for ourselves because again, what do you have 878 00:38:15,800 --> 00:38:16,280 Speaker 1: to lose? 879 00:38:16,680 --> 00:38:19,360 Speaker 2: And I always and I love this a lot because 880 00:38:19,360 --> 00:38:20,160 Speaker 2: particularly when. 881 00:38:20,080 --> 00:38:22,680 Speaker 1: You think about, you know, when you get that first 882 00:38:22,760 --> 00:38:25,480 Speaker 1: job offer or any job offer, people don't want to 883 00:38:25,480 --> 00:38:27,760 Speaker 1: push back because they like, they gonna take the offer. 884 00:38:28,080 --> 00:38:29,759 Speaker 1: And I've said this in the episode that we talk 885 00:38:29,840 --> 00:38:32,879 Speaker 1: about for negotiating, If you're that girl, they're not gonna 886 00:38:32,880 --> 00:38:35,359 Speaker 1: take the offer away, like for real, for real, like 887 00:38:35,400 --> 00:38:39,000 Speaker 1: if you really, if you really are that, if you 888 00:38:39,080 --> 00:38:40,879 Speaker 1: are the person who you say you are and who 889 00:38:40,920 --> 00:38:43,319 Speaker 1: you think you are, like, they're not going to take 890 00:38:43,360 --> 00:38:45,000 Speaker 1: the offway. Now, if you go ask and ask for 891 00:38:45,040 --> 00:38:47,160 Speaker 1: like you know, Oprah level money on a job that's 892 00:38:47,200 --> 00:38:49,720 Speaker 1: gonna cap the like ninety five bands, Like okay, that's different. 893 00:38:50,200 --> 00:38:53,040 Speaker 1: But if you really can back up what you're saying 894 00:38:53,080 --> 00:38:55,239 Speaker 1: and you can kind of show why you're asking for, 895 00:38:55,280 --> 00:38:56,960 Speaker 1: what you're what you're asking for, if you can show 896 00:38:57,000 --> 00:38:59,920 Speaker 1: your experience, if you can show, as we talked about earlier, 897 00:39:00,080 --> 00:39:04,520 Speaker 1: transferable skills that you have amassed over your jobs, you 898 00:39:04,640 --> 00:39:05,080 Speaker 1: build a. 899 00:39:05,000 --> 00:39:07,719 Speaker 2: Case for yourself. And let me tell you, even when 900 00:39:07,719 --> 00:39:08,000 Speaker 2: I have. 901 00:39:08,000 --> 00:39:11,720 Speaker 1: Gotten rejected from brand deals or from opportunities or jobs. 902 00:39:12,280 --> 00:39:15,560 Speaker 1: I still go to bed well at night knowing that 903 00:39:15,640 --> 00:39:17,280 Speaker 1: at least I showed up for myself. 904 00:39:17,560 --> 00:39:20,000 Speaker 2: All you have in this world is yourself and your word. 905 00:39:20,239 --> 00:39:22,000 Speaker 2: You got to show up for yourself. 906 00:39:22,040 --> 00:39:23,839 Speaker 3: No, one hundred percent. I mean, you know, I think 907 00:39:24,120 --> 00:39:26,759 Speaker 3: people will vary a lot of times, hesitant to negotiate 908 00:39:26,840 --> 00:39:29,719 Speaker 3: or pushback or ask questions. And I tell folks, one, 909 00:39:30,719 --> 00:39:33,000 Speaker 3: you're not taking any money out the hiring manager's pocket, 910 00:39:33,080 --> 00:39:34,640 Speaker 3: like they don't get to keep the money that they 911 00:39:34,800 --> 00:39:36,520 Speaker 3: didn't offer you. And a lot of these times these 912 00:39:36,560 --> 00:39:39,080 Speaker 3: companies have pay bands. But like you know, I've had 913 00:39:39,080 --> 00:39:41,560 Speaker 3: a role before. I literally negotiated my offer for almost 914 00:39:41,600 --> 00:39:44,160 Speaker 3: a month. I mean at a certain level, at a 915 00:39:44,200 --> 00:39:46,279 Speaker 3: certain level, when you start getting certain levels of job 916 00:39:46,320 --> 00:39:49,799 Speaker 3: offers and you start getting like employment contracts, and it's like, oh, 917 00:39:49,880 --> 00:39:51,279 Speaker 3: I need my attorney to review this, and all of 918 00:39:51,320 --> 00:39:53,680 Speaker 3: a sudden, by the time your attorney looks at it, 919 00:39:53,719 --> 00:39:55,320 Speaker 3: and then their attorney looks at it, like a month is 920 00:39:55,360 --> 00:39:57,880 Speaker 3: gone by, and guess what, the job didn't go anywhere. 921 00:39:58,200 --> 00:39:59,000 Speaker 2: It's not gone. 922 00:39:59,080 --> 00:40:00,799 Speaker 3: But I was so happy that I went through that 923 00:40:00,880 --> 00:40:03,839 Speaker 3: process because now when I land, when y'all got into 924 00:40:03,840 --> 00:40:06,320 Speaker 3: the same place, got same same and everybody was happy. 925 00:40:06,600 --> 00:40:08,560 Speaker 3: I got what I wanted, They got what they wanted. 926 00:40:08,640 --> 00:40:11,560 Speaker 3: It's all written in stone, and I'm like cool, you know, 927 00:40:11,680 --> 00:40:13,480 Speaker 3: versus the alternative, which could have been, oh man, I'm 928 00:40:13,480 --> 00:40:15,040 Speaker 3: so happy here you go signed it, and now all 929 00:40:15,040 --> 00:40:17,120 Speaker 3: of a sudden, I'm you know, giving things away or 930 00:40:17,200 --> 00:40:18,840 Speaker 3: leaving things in right, So you have to be comfortable 931 00:40:18,880 --> 00:40:20,520 Speaker 3: with kind of you know, being able to have those 932 00:40:20,520 --> 00:40:21,840 Speaker 3: convers Now. You can't do it all the time. I 933 00:40:21,840 --> 00:40:23,239 Speaker 3: got to be honest now, like you say, you can't 934 00:40:23,280 --> 00:40:25,719 Speaker 3: do with everything. But I've just learned that there are 935 00:40:25,719 --> 00:40:28,040 Speaker 3: certain roles where it's just kind of an expectation at 936 00:40:28,040 --> 00:40:29,719 Speaker 3: a certain level that you know what, I need somebody 937 00:40:29,719 --> 00:40:31,400 Speaker 3: else to look at this, and there's gonna be a 938 00:40:31,440 --> 00:40:34,719 Speaker 3: little more more conversation around what's all quite required in here, 939 00:40:34,719 --> 00:40:37,640 Speaker 3: because there's a lot of other considerations at certain levels, 940 00:40:37,680 --> 00:40:37,840 Speaker 3: you know. 941 00:40:38,160 --> 00:40:38,839 Speaker 2: Yeah, And I. 942 00:40:38,760 --> 00:40:41,680 Speaker 1: Think sometimes where we make the mistake is we're just 943 00:40:41,760 --> 00:40:43,319 Speaker 1: so thankful to be in there. 944 00:40:43,320 --> 00:40:45,200 Speaker 3: You're just happy to be here. Yeah. 945 00:40:45,320 --> 00:40:47,040 Speaker 2: And I've said this before. 946 00:40:47,200 --> 00:40:50,000 Speaker 1: This is an exchange of goods and services, Like let's 947 00:40:50,080 --> 00:40:52,760 Speaker 1: keep it a stack, Like can you love your job? 948 00:40:52,960 --> 00:40:53,160 Speaker 2: Yes. 949 00:40:53,239 --> 00:40:55,520 Speaker 1: Can you feel fulfilled with the work you do? Yes, 950 00:40:55,600 --> 00:40:58,560 Speaker 1: But at the end of the day you stop performing. 951 00:40:59,120 --> 00:41:02,160 Speaker 1: All that love, family stuff go right out the window 952 00:41:02,480 --> 00:41:06,960 Speaker 1: and you about to be over there likes it's not personal, 953 00:41:07,200 --> 00:41:09,080 Speaker 1: and I think, like we got to take the personal 954 00:41:09,160 --> 00:41:11,080 Speaker 1: out of it, like this is not personal, like you said, 955 00:41:11,080 --> 00:41:13,120 Speaker 1: like that, you're not taking money away from somebody else. 956 00:41:13,680 --> 00:41:16,879 Speaker 1: And I have learned the first job I got where 957 00:41:16,920 --> 00:41:19,640 Speaker 1: like I was pushing like money. I was like, oh wow, 958 00:41:20,239 --> 00:41:23,319 Speaker 1: I was so starstruck by the number I didn't even negotiate. 959 00:41:23,800 --> 00:41:27,080 Speaker 1: Now afterward, I was like, Okay, cool, you know that's 960 00:41:27,120 --> 00:41:29,320 Speaker 1: fine because the number was still I think the number 961 00:41:29,400 --> 00:41:31,319 Speaker 1: was still like thirty thousand dollars more than what I 962 00:41:31,400 --> 00:41:33,520 Speaker 1: was going to even ask for. So I was like, oh, 963 00:41:33,560 --> 00:41:37,319 Speaker 1: I'm good. I get into the role. And the guy 964 00:41:37,360 --> 00:41:39,560 Speaker 1: who does the exact same job as me, who starts 965 00:41:39,560 --> 00:41:42,000 Speaker 1: the same day as me, I find out later on 966 00:41:42,080 --> 00:41:44,000 Speaker 1: he's making like twenty thousand dollars. 967 00:41:43,680 --> 00:41:45,040 Speaker 2: More than I am. 968 00:41:45,320 --> 00:41:47,520 Speaker 1: And I was like, see, you were sitting here and 969 00:41:47,560 --> 00:41:50,040 Speaker 1: you were so excited to be in the room and 970 00:41:50,080 --> 00:41:52,600 Speaker 1: you didn't want to shake the table that you didn't 971 00:41:52,600 --> 00:41:55,080 Speaker 1: advocate for yourself, and what you've now done, is you 972 00:41:55,200 --> 00:41:57,200 Speaker 1: set yourself up that as long as you stay at 973 00:41:57,200 --> 00:42:00,000 Speaker 1: this company, you're always going to be a certain perce 974 00:42:00,000 --> 00:42:04,200 Speaker 1: percentage behind him. And he wasn't black, so you know, 975 00:42:04,320 --> 00:42:06,839 Speaker 1: he probably just said the number and he just sat 976 00:42:06,880 --> 00:42:09,960 Speaker 1: with the stillness. We got to get comfortable in the silence. 977 00:42:10,320 --> 00:42:12,719 Speaker 1: Ask for what you want and be still. Don't try 978 00:42:12,719 --> 00:42:15,160 Speaker 1: to do the whole no, no, Say what you need 979 00:42:15,200 --> 00:42:18,280 Speaker 1: to say and be quiet. Go sip some water or something. 980 00:42:18,760 --> 00:42:19,759 Speaker 1: Let them ruminate on it. 981 00:42:19,840 --> 00:42:21,799 Speaker 3: And here's a fun fact people that don't know. Yeah, 982 00:42:21,840 --> 00:42:25,600 Speaker 3: your entry salary sets the baseline pretty much for everything 983 00:42:25,600 --> 00:42:27,240 Speaker 3: else is going to happen for you at that company. 984 00:42:27,280 --> 00:42:29,640 Speaker 3: So again, if you come in at a number, just 985 00:42:29,680 --> 00:42:32,200 Speaker 3: to be totally honest, even when you get promoted or 986 00:42:32,239 --> 00:42:35,239 Speaker 3: you know, reviews come around, there's just there's only so 987 00:42:35,320 --> 00:42:37,160 Speaker 3: much you can jump if you're at a certain level, right, 988 00:42:37,200 --> 00:42:38,960 Speaker 3: So you might as well do the work to try 989 00:42:39,000 --> 00:42:40,840 Speaker 3: to come in around the number that you want to 990 00:42:40,840 --> 00:42:42,680 Speaker 3: come in with, because so many other things are dictated 991 00:42:42,719 --> 00:42:44,440 Speaker 3: based on that. Down the road that you don't want 992 00:42:44,480 --> 00:42:46,439 Speaker 3: to sit here and be mad like I left money 993 00:42:46,440 --> 00:42:47,960 Speaker 3: on the table. Especially you start to find out more 994 00:42:47,960 --> 00:42:50,560 Speaker 3: about the company in the organization. So you got to 995 00:42:50,560 --> 00:42:52,480 Speaker 3: be able to speak up for yourself in those situations, 996 00:42:52,880 --> 00:42:55,080 Speaker 3: you know. Now, another question I had is just you know, 997 00:42:55,120 --> 00:42:57,360 Speaker 3: you've built your own brand, You've built the blonde misfit, 998 00:42:57,400 --> 00:42:59,040 Speaker 3: you do all these different things right, but like, how 999 00:42:59,040 --> 00:43:02,920 Speaker 3: do you maintain authenticity, especially in spaces that weren't necessarily 1000 00:43:02,960 --> 00:43:04,920 Speaker 3: designed for you know, people to look like us? 1001 00:43:05,440 --> 00:43:05,680 Speaker 4: Mmm? 1002 00:43:07,760 --> 00:43:10,160 Speaker 1: You know, most of this world was not designed for 1003 00:43:10,239 --> 00:43:15,040 Speaker 1: us to succeed. It's sad, but it's true. 1004 00:43:15,360 --> 00:43:15,560 Speaker 2: You know. 1005 00:43:15,640 --> 00:43:18,880 Speaker 1: I think a lot about America and the state of America, 1006 00:43:18,880 --> 00:43:20,759 Speaker 1: and I was like, America was not built for black 1007 00:43:20,800 --> 00:43:23,239 Speaker 1: people to succeed, at least not from our origin and 1008 00:43:23,280 --> 00:43:25,960 Speaker 1: how we got here. And when I think about that 1009 00:43:26,080 --> 00:43:28,040 Speaker 1: and I reflect on that, I think to myself, I 1010 00:43:28,120 --> 00:43:32,680 Speaker 1: have a due diligence to show people that your dream 1011 00:43:32,760 --> 00:43:34,879 Speaker 1: life is a life worth fighting for. Like we could 1012 00:43:34,920 --> 00:43:36,719 Speaker 1: sit down and we could chop it up one day. 1013 00:43:37,440 --> 00:43:40,040 Speaker 1: But a girl like me, who comes from where I 1014 00:43:40,080 --> 00:43:42,160 Speaker 1: come from, who has seen and experienced the things that 1015 00:43:42,200 --> 00:43:44,759 Speaker 1: I've seen and experienced in my life, shouldn't be in 1016 00:43:44,800 --> 00:43:45,200 Speaker 1: New York. 1017 00:43:45,280 --> 00:43:48,000 Speaker 2: She shouldn't be in tech like I shouldn't even probably 1018 00:43:48,000 --> 00:43:49,279 Speaker 2: even be here. You know what I mean. 1019 00:43:49,920 --> 00:43:52,799 Speaker 1: And I have always dedicated that as long as I 1020 00:43:52,880 --> 00:43:55,640 Speaker 1: have breath in my body, I am going to show 1021 00:43:55,680 --> 00:43:58,800 Speaker 1: people that you do good work. You'd be good to people, 1022 00:43:59,320 --> 00:44:02,880 Speaker 1: and you not just your heart and your passion, but 1023 00:44:02,920 --> 00:44:05,080 Speaker 1: you follow what you believe you are put here on 1024 00:44:05,120 --> 00:44:09,040 Speaker 1: this earth to do. You not only free yourself from 1025 00:44:09,200 --> 00:44:12,560 Speaker 1: whatever shackles others want to put on you, but you 1026 00:44:12,600 --> 00:44:15,800 Speaker 1: help free others too. Like, some of the most rewarding 1027 00:44:15,840 --> 00:44:18,920 Speaker 1: things I ever get are those messages from people, particularly 1028 00:44:18,960 --> 00:44:21,920 Speaker 1: like you know, younger black women or even men who 1029 00:44:21,960 --> 00:44:24,640 Speaker 1: come to me and be like, I, you know, I 1030 00:44:24,680 --> 00:44:26,239 Speaker 1: didn't know how to do this, but then I saw 1031 00:44:26,280 --> 00:44:29,239 Speaker 1: a video of yours, or I listened to the podcast, 1032 00:44:29,400 --> 00:44:31,600 Speaker 1: and you know, I've never thought that, like I could 1033 00:44:31,640 --> 00:44:34,160 Speaker 1: talk so freely about this. Or you know, there are 1034 00:44:34,200 --> 00:44:36,080 Speaker 1: young women who come up to me in the office. 1035 00:44:36,320 --> 00:44:38,359 Speaker 1: Now mind you, I'd be having my big headphones on 1036 00:44:38,400 --> 00:44:40,319 Speaker 1: because like I really be spaced out my own world, 1037 00:44:40,800 --> 00:44:42,600 Speaker 1: but they come to me and they're like, oh, I 1038 00:44:42,680 --> 00:44:45,680 Speaker 1: just saw you presented at this big company event, and 1039 00:44:45,800 --> 00:44:47,960 Speaker 1: like I just never thought I would see like a 1040 00:44:48,080 --> 00:44:51,120 Speaker 1: curvy black girl with like long nails and lashes, like 1041 00:44:51,680 --> 00:44:54,759 Speaker 1: holding space like that, and that's what that's what I 1042 00:44:54,840 --> 00:44:58,120 Speaker 1: do it for. Like when you have such a front 1043 00:44:58,160 --> 00:45:00,600 Speaker 1: facing job, a lot of people start to see you, 1044 00:45:01,280 --> 00:45:04,040 Speaker 1: but they don't understand that when I don't do what 1045 00:45:04,080 --> 00:45:07,200 Speaker 1: I'm supposed to do on this earth, I don't jeopardize 1046 00:45:07,239 --> 00:45:10,120 Speaker 1: just me. I jeopardize everyone who God has assigned to me. 1047 00:45:10,600 --> 00:45:17,439 Speaker 1: And I take that assignment very seriously. And the good 1048 00:45:17,480 --> 00:45:21,399 Speaker 1: thing about it is whatever you feel like your appointed 1049 00:45:21,800 --> 00:45:25,640 Speaker 1: assignment is, you can do that through so many different mediums. 1050 00:45:25,680 --> 00:45:27,880 Speaker 1: And so for me as a storyteller, I can do 1051 00:45:27,920 --> 00:45:30,319 Speaker 1: that through community management. I can do that through being 1052 00:45:30,360 --> 00:45:33,000 Speaker 1: having a podcast. I can do that through writing. I 1053 00:45:33,000 --> 00:45:36,680 Speaker 1: can do that through acting. And so I always say, 1054 00:45:36,719 --> 00:45:38,480 Speaker 1: whenever I leave this earth, which will. 1055 00:45:38,360 --> 00:45:41,840 Speaker 2: Be long, long, long, long long for now, I don't want. 1056 00:45:41,640 --> 00:45:44,360 Speaker 1: To leave this earth with any of my gifts. I 1057 00:45:44,400 --> 00:45:46,680 Speaker 1: want to have emptied out the bag and shaken it 1058 00:45:46,680 --> 00:45:47,440 Speaker 1: and gotten down. 1059 00:45:47,320 --> 00:45:47,719 Speaker 3: To the end. 1060 00:45:47,840 --> 00:45:49,440 Speaker 1: I want to have poured it all out, and I 1061 00:45:49,480 --> 00:45:51,480 Speaker 1: wanted to have blessed other people along the way and 1062 00:45:51,520 --> 00:45:54,000 Speaker 1: have equipped other people. You know, I think it's pac 1063 00:45:54,040 --> 00:45:56,600 Speaker 1: who said, like, I may not change the world, but 1064 00:45:56,640 --> 00:45:58,000 Speaker 1: I'm going to inspire the person. 1065 00:45:57,800 --> 00:45:58,800 Speaker 3: Who will Yeah. 1066 00:45:58,840 --> 00:46:00,600 Speaker 1: And I think if we all kind of take that 1067 00:46:00,760 --> 00:46:04,000 Speaker 1: universal idea that we all have a voice and we 1068 00:46:04,080 --> 00:46:07,920 Speaker 1: all can share something that can impact other people, I 1069 00:46:07,920 --> 00:46:10,520 Speaker 1: think the world can kind of continue to evolve in 1070 00:46:10,560 --> 00:46:13,680 Speaker 1: a place that does create space for us unless we 1071 00:46:13,800 --> 00:46:16,440 Speaker 1: certainly not least I'm always just gonna be black and 1072 00:46:16,600 --> 00:46:18,960 Speaker 1: black like at this point, like you know, I can't 1073 00:46:19,000 --> 00:46:22,640 Speaker 1: really walk into rooms branded and people be like, Oh, 1074 00:46:22,719 --> 00:46:24,719 Speaker 1: I wonder what is she? I think you're gonna see 1075 00:46:25,000 --> 00:46:28,839 Speaker 1: quickly that this is a black girl. And I want 1076 00:46:28,920 --> 00:46:32,240 Speaker 1: us to celebrate that. I want us to celebrate our blackness. 1077 00:46:32,239 --> 00:46:35,200 Speaker 1: I want us to celebrate these spaces that we build 1078 00:46:35,200 --> 00:46:37,840 Speaker 1: for ourselves. I want us to support our black owned businesses. 1079 00:46:37,880 --> 00:46:40,440 Speaker 1: I want us to support our black creatives and our 1080 00:46:40,480 --> 00:46:44,319 Speaker 1: black tech professionals. And everything about us that has made 1081 00:46:44,360 --> 00:46:48,200 Speaker 1: us socially resilient people is worth telling. And the only 1082 00:46:48,239 --> 00:46:51,279 Speaker 1: way we tell that is by showing up for each 1083 00:46:51,320 --> 00:46:54,040 Speaker 1: other and building that community, not seeing ourselves as competition, 1084 00:46:54,200 --> 00:46:55,160 Speaker 1: seeing ourselves. 1085 00:46:54,880 --> 00:46:58,560 Speaker 2: As collaborators and as community, and understanding. 1086 00:46:58,040 --> 00:47:01,680 Speaker 1: When you win, I win, When Brandon wins, Jamay wins 1087 00:47:01,719 --> 00:47:04,319 Speaker 1: just by proxy of I'm just happy to see a 1088 00:47:04,360 --> 00:47:06,520 Speaker 1: black man Win, you know what I mean. And so 1089 00:47:06,640 --> 00:47:08,879 Speaker 1: I think like we have to kind of continuously show 1090 00:47:08,960 --> 00:47:13,080 Speaker 1: up not just for ourselves and understanding our appointed gifts 1091 00:47:13,120 --> 00:47:14,880 Speaker 1: and how we can give that out to the world, 1092 00:47:15,200 --> 00:47:16,960 Speaker 1: but then how do we take those gifts and how 1093 00:47:16,960 --> 00:47:19,040 Speaker 1: do we help other people in the process. 1094 00:47:19,640 --> 00:47:22,879 Speaker 3: No, absolutely, Jamay, look learned a lot. I'm definitely gonna 1095 00:47:22,880 --> 00:47:25,840 Speaker 3: start cranking up my LinkedIn content and getting my stuff 1096 00:47:25,840 --> 00:47:27,719 Speaker 3: together because I don't want you coming for me, you know, 1097 00:47:27,800 --> 00:47:29,680 Speaker 3: So I'm gonna start working on that. But before we 1098 00:47:29,719 --> 00:47:32,880 Speaker 3: get out of here, one last question for you. If 1099 00:47:33,280 --> 00:47:35,400 Speaker 3: there was a Jamai Jackson billboard, we can put it 1100 00:47:35,400 --> 00:47:37,040 Speaker 3: in DC, you know what I'm saying. We can put 1101 00:47:37,040 --> 00:47:38,600 Speaker 3: it wherever you want to put it, put it in 1102 00:47:38,640 --> 00:47:40,080 Speaker 3: Times Square, wherever you want to put it at. But 1103 00:47:40,120 --> 00:47:42,480 Speaker 3: if there was a jama Jackson billboard, what would it say? 1104 00:47:42,520 --> 00:47:46,439 Speaker 3: What piece of advice, what lesson? What would you put 1105 00:47:46,480 --> 00:47:48,200 Speaker 3: on that billboard for the world to see. 1106 00:47:48,719 --> 00:47:51,600 Speaker 1: Oh that's a really good question, because you know what, 1107 00:47:52,040 --> 00:47:55,480 Speaker 1: I actually have it down. I'm manifesting up billboard one day. 1108 00:47:55,520 --> 00:47:58,880 Speaker 1: So look, it's twice now. I wrote it down, I 1109 00:47:58,920 --> 00:48:01,160 Speaker 1: prayed about it, and now you bringing it up Okay, 1110 00:48:01,280 --> 00:48:02,080 Speaker 1: all right, right. 1111 00:48:02,040 --> 00:48:02,560 Speaker 2: Let's see. 1112 00:48:03,080 --> 00:48:06,439 Speaker 1: I definitely think that the billboard would say, uh, sort 1113 00:48:06,480 --> 00:48:08,719 Speaker 1: of what I've I've always deemed my tagline to be, 1114 00:48:08,800 --> 00:48:11,040 Speaker 1: which is your dream life as a life worth fighting for? 1115 00:48:11,600 --> 00:48:12,080 Speaker 2: And it is. 1116 00:48:12,719 --> 00:48:14,799 Speaker 1: It doesn't matter if you've never seen anybody in your 1117 00:48:14,800 --> 00:48:16,839 Speaker 1: family do it. It doesn't matter if you don't know 1118 00:48:16,920 --> 00:48:19,880 Speaker 1: anyone who's doing it. In many ways, I don't know 1119 00:48:19,920 --> 00:48:21,839 Speaker 1: a lot of people who are doing exactly what I do. 1120 00:48:22,320 --> 00:48:23,040 Speaker 2: And that's okay. 1121 00:48:23,520 --> 00:48:27,359 Speaker 1: Get over the fear, build the community, put one foot 1122 00:48:27,400 --> 00:48:29,440 Speaker 1: in front of the other, because you're going to figure 1123 00:48:29,480 --> 00:48:29,799 Speaker 1: it out. 1124 00:48:30,000 --> 00:48:31,319 Speaker 2: Like you're going to figure it out. 1125 00:48:31,360 --> 00:48:34,600 Speaker 1: You have to have that unshakable, unwavering faith in yourself 1126 00:48:34,600 --> 00:48:39,040 Speaker 1: that you can do this. And when you understand that 1127 00:48:39,160 --> 00:48:41,799 Speaker 1: whatever it is that you want in this life you 1128 00:48:41,920 --> 00:48:45,400 Speaker 1: deserve as long as you're willing to work for it, 1129 00:48:45,400 --> 00:48:46,239 Speaker 1: it's yours. 1130 00:48:46,880 --> 00:48:48,680 Speaker 3: I love it. I love it well, Jamy. Before we 1131 00:48:48,680 --> 00:48:51,359 Speaker 3: get out of here, please, how can people connect with you? 1132 00:48:51,480 --> 00:48:53,800 Speaker 3: Find you, support you all that good stuff? 1133 00:48:54,280 --> 00:48:55,759 Speaker 2: Yeah, y'all, don't be shy. 1134 00:48:56,080 --> 00:48:58,880 Speaker 1: I am at the blonde misfit across all social media 1135 00:48:59,520 --> 00:49:02,640 Speaker 1: on linked In, I'm Jamay Jackson Gadsden that is j 1136 00:49:02,680 --> 00:49:05,480 Speaker 1: A M E J A C K S O N 1137 00:49:05,800 --> 00:49:08,319 Speaker 1: G A D S D E N. Don't worry, y'all, 1138 00:49:08,360 --> 00:49:10,200 Speaker 1: Brandon and and the team gonna make sure y'all get 1139 00:49:10,239 --> 00:49:12,239 Speaker 1: all that because I know that's a lot. And then 1140 00:49:12,280 --> 00:49:14,759 Speaker 1: definitely make sure you check our podcast out. It's called 1141 00:49:14,840 --> 00:49:18,120 Speaker 1: Let's Talk Offline for Gihon and I talk every week 1142 00:49:18,160 --> 00:49:20,520 Speaker 1: to jen Z and early career professionals and you know, 1143 00:49:20,640 --> 00:49:23,800 Speaker 1: come by swing by. We don't bite. I do get spicy, 1144 00:49:23,840 --> 00:49:25,080 Speaker 1: but I don't fight, I promise. 1145 00:49:25,520 --> 00:49:27,640 Speaker 3: Well, yea, this has been an amazing conversation. Thank you 1146 00:49:27,640 --> 00:49:29,839 Speaker 3: so much for pulling up on the pod. I hope 1147 00:49:29,880 --> 00:49:31,960 Speaker 3: everybody's learned some good stuff. I know I've learned a 1148 00:49:31,960 --> 00:49:33,920 Speaker 3: ton about how I can get more active on LinkedIn 1149 00:49:33,960 --> 00:49:36,279 Speaker 3: and get our stuff out there. And again, Jamaye, thanks 1150 00:49:36,320 --> 00:49:37,799 Speaker 3: for all the work that's doing on the LinkedIn side 1151 00:49:37,800 --> 00:49:40,879 Speaker 3: and everything else you're working on. And uh that's the pod, y'all. 1152 00:49:40,920 --> 00:49:42,799 Speaker 2: We out appreciate you. 1153 00:49:42,120 --> 00:49:45,080 Speaker 3: You've been listing the button nomics and I'm your host, 1154 00:49:45,239 --> 00:49:47,840 Speaker 3: Brandon Butler. Comments feedback. Want to be a part of 1155 00:49:47,880 --> 00:49:50,440 Speaker 3: the show, send us an email today at Hello at 1156 00:49:50,440 --> 00:49:53,800 Speaker 3: butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia 1157 00:49:53,800 --> 00:49:57,160 Speaker 3: at iHeartMedia by Ramsey, with marketing support from Queen and Nike. 1158 00:49:57,480 --> 00:50:00,600 Speaker 3: Music provided by mister Hanky. If you haven't already, hit 1159 00:50:00,640 --> 00:50:03,200 Speaker 3: that subscribe button and never miss an episode, and be 1160 00:50:03,239 --> 00:50:05,480 Speaker 3: sure to follow us on all our social platforms at 1161 00:50:05,520 --> 00:50:08,600 Speaker 3: butter dot at L. Listen to button NoMix on the 1162 00:50:08,600 --> 00:50:12,239 Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. 1163 00:50:12,440 --> 00:50:12,480 Speaker 4: O