1 00:00:00,320 --> 00:00:03,080 Speaker 1: Direct from Hollywood with Ryan Seacrest. 2 00:00:03,400 --> 00:00:05,600 Speaker 2: In an era when many artists are selling their catalogs 3 00:00:05,600 --> 00:00:07,720 Speaker 2: for hundreds of millions of dollars, hip hop mogul Diddy 4 00:00:07,760 --> 00:00:10,840 Speaker 2: recently went in the opposite direction by giving away all 5 00:00:10,840 --> 00:00:12,880 Speaker 2: the publishing rights he owned back to the artists and 6 00:00:12,920 --> 00:00:17,360 Speaker 2: songwriters responsible for each song, potentially forfeiting a nine figure payday. 7 00:00:17,840 --> 00:00:21,079 Speaker 2: It's an incredibly generous and unprecedented move, so much so 8 00:00:21,160 --> 00:00:23,119 Speaker 2: that people are accusing him of doing it as a 9 00:00:23,120 --> 00:00:25,880 Speaker 2: publicity stunt or pr move. But did, he tells Variety, 10 00:00:26,680 --> 00:00:28,960 Speaker 2: it's just doing the right thing. We as an industry, 11 00:00:28,960 --> 00:00:30,520 Speaker 2: we have to look in the mirror and make a 12 00:00:30,560 --> 00:00:34,320 Speaker 2: shift forward. It's about evolving, leading by example and reforming 13 00:00:34,440 --> 00:00:37,360 Speaker 2: an industry that needs it in a world that needs reform. 14 00:00:37,920 --> 00:00:40,360 Speaker 2: One thing I do want people to know is that 15 00:00:40,440 --> 00:00:43,280 Speaker 2: this was decided about two years ago. All the legal 16 00:00:43,280 --> 00:00:45,440 Speaker 2: stuff just got taken care of. Now it is not 17 00:00:45,600 --> 00:00:48,520 Speaker 2: a publicity stunt. Ditty's the love album Off the Grid 18 00:00:48,560 --> 00:00:50,920 Speaker 2: and its lead single Another One of Me feature on 19 00:00:50,960 --> 00:00:53,880 Speaker 2: the Weekend twenty one. Savage in French Montana's out Now 20 00:00:53,960 --> 00:00:55,640 Speaker 1: That's Direct from Hollywood