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Speaker 1: This is the business of sports where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that we've been advocating for

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Speaker 1: for years. From a macro standpoint, I think our sport

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Speaker 1: industry is really forced to look at the business a

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Speaker 1: little bit differently. In depth conversations with the leaders in

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Speaker 1: the sports industry. Who wants to be the sacrificial lambs

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Speaker 1: that shows up at the first big major sporting event,

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Speaker 1: were part of something much bigger than the sport right

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Speaker 1: now and the health and saptry of our stakeholders that

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Speaker 1: works much important every moment. I think we're all from

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Speaker 1: the business respective thinking about the impact that the virus

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Speaker 1: is having across the country. In Bloomberg Business of Sports

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Speaker 1: from Bloomberg Radio, every One, I'm Jason Kelly, and I'm

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Speaker 1: Mike Lynch and I'm Michael Barr And this is the

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Speaker 1: Bloomberg Business of Sports podcast where we explore the big

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Speaker 1: money issues in the world of sports, and today we

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Speaker 1: are really delighted to have with us John Burns. He

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Speaker 1: is the CEO of TB twelve, very active executive investor

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Speaker 1: in the fitness and the Sports Space. We have been

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Speaker 1: talking already before we kicked it off here about all

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Speaker 1: the interconnections that we have with him. So John, really

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Speaker 1: nice to to have you with us. How are you

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Speaker 1: these days? What's going on in your world? Thanks for

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Speaker 1: having me guys. Yeah, I'm doing great, obviously, like most

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Speaker 1: of the world was a bit crazy. Um. Certainly, we've

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Speaker 1: got a lot going on here at TB twelve, and

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Speaker 1: I think most importantly, uh the time of year we're

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Speaker 1: in right now, Tom is still in the playoffs, and

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Speaker 1: I think being our best example and advocate for the

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Speaker 1: lifestyle that we've based our business around. I am one

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Speaker 1: of those guys where I have a bad back arth right,

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Speaker 1: as if I was a horse, they'd named me glue factory.

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Speaker 1: How can TB twelve help me improve my life? Well,

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Speaker 1: that is a great question, and you're you're talking to

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Speaker 1: the right guy. We can get you, We can get

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Speaker 1: you taken care of. So stepping back for a second,

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Speaker 1: our business is really based off of the lifestyle that

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Speaker 1: Tom leads and this method to keep it twelve method

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Speaker 1: that him and Alex Berrero have developed together, and there's

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Speaker 1: many components to it which I'm happy to talk about.

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Speaker 1: But the single biggest part of it, and I think

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Speaker 1: Tom would say the biggest driver of his personal success

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Speaker 1: has been the notion of muscle pliability and UH, in

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Speaker 1: its simplest terms, getting your muscles to fire properly, work

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Speaker 1: properly so that you can move your joints through full

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Speaker 1: ranges of motion and ideally, in your case, help you

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Speaker 1: be pain free. And so our business is based largely

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Speaker 1: on bringing this lifestyle to the masses, both through our

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Speaker 1: performance recovery centers and through our e commerce business. And

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Speaker 1: we work with innumerable individuals, both professional athletes to everyday

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Speaker 1: people like all of us and helping them perform their best.

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Speaker 1: But most importantly, as you indicated, UH live pain free

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Speaker 1: and UH work very very closely with people to help

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Speaker 1: help make that happen. Hey, John, it's Mike Clinch up

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Speaker 1: here in Boston, and UM that that's a great answer

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Speaker 1: to the question, because I was wondering is this for

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Speaker 1: the high level athlete or is this just for the

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Speaker 1: for the weekend athlete? Is this for the high school athlete?

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Speaker 1: Is this for the college athlete? Yeah, that's a that's

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Speaker 1: a great question, Mike. Uh. You know I've been with

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Speaker 1: Tom a ounce about two and a half years now,

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Speaker 1: and I would tell you the number one question I

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Speaker 1: had when I first got involved was that I had

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Speaker 1: some personal experiences which helped inform me relative to TV twelve.

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Speaker 1: But the perception for a long time is that TV

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Speaker 1: twelve is really just for professional athletes, and I think

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Speaker 1: when originally founded, I think a big part of the

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Speaker 1: narrative was around a lot of the work that was

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Speaker 1: done within New England Patriots. However, our business is uh

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Speaker 1: not really about professional athletes. Uh. These days the vast

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Speaker 1: majority of our clients and consumers are everyday people, uh

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Speaker 1: from high school athletes too. We've got clients and customers

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Speaker 1: that are in their seventies and eighties. We have a

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Speaker 1: gentleman who's a master's boxing champion, who's I think it's

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Speaker 1: a d d S one who's been a client. So

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Speaker 1: it's really for it's really for everyone, Mike, I think obviously,

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Speaker 1: at the tip of the spear and the pinnacle of

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Speaker 1: everything a professional athletes, and you know they serve as

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Speaker 1: sort of amused for us and best in classic examples, uh,

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Speaker 1: in very very difficult situations and professional sports of how

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Speaker 1: we can help people again be paying free perform their

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Speaker 1: best and we've translated that to the masses. And that's

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Speaker 1: really the next iteration of TV twelve helping everyone understand that,

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Speaker 1: you know, TV twelve is not really for just as

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Speaker 1: professional athletes, if you will, It's really for everyone and

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Speaker 1: people who want to live UM an active, energetic and

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Speaker 1: healthy life. We've got solutions for you. So, John, why

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Speaker 1: in the aperture for us a little bit and talk

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Speaker 1: about what you've seen in this sort of evolution of

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Speaker 1: how we think about fitness and wellness. You know, you've

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Speaker 1: been a board member, an investor, and executive all around

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Speaker 1: this space and it does feel like and and we've

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Speaker 1: I've written about, we've talked a lot about on this show.

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Speaker 1: Kind of it's not just a moment that we're in.

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Speaker 1: It's an evolution. If you look over the past a

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Speaker 1: few decades, what have you seen it and where does

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Speaker 1: your current project and projects sort of fit into that

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Speaker 1: that kind of arc of of how we think about

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Speaker 1: wellness and fitness. Yeah, I love talking about that because

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Speaker 1: I think it very much reflects, you know, part of

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Speaker 1: my personal journey UM and you know, some of my

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Speaker 1: deeply health beliefs on where opportunities are at the same

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Speaker 1: and age. And I think, you know, going back in

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Speaker 1: time when I when I first started getting more directly

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Speaker 1: involved in building consumer brands and consumer companies. UH. One

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Speaker 1: one question I got from a lot of people was,

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Speaker 1: you know, don't you don't you worry about fads and

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Speaker 1: you know, economic recessions and things like that. And you know,

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Speaker 1: as I did some work on and started thinking about it,

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Speaker 1: I realized that those are all very valid concerns. But

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Speaker 1: at the end of the day, if you can identify

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Speaker 1: the macro trends, you know, as the mckensey consultants would say,

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Speaker 1: the tail winds, the things that are driving bigger picture change. UM,

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Speaker 1: as an executive and CEO or investor, whatever you are, UM,

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Speaker 1: you can position yourself and and your companies and your

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Speaker 1: business interests for success. So, going one layer deeper from that,

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Speaker 1: I felt very strongly over the last cent or fifteen

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Speaker 1: years that's certainly health and wellness was a major trend,

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Speaker 1: and that's a little ubiquitous and it's also a little

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Speaker 1: bit gen eric at this point in my opinion, UM,

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Speaker 1: but there is this macro trend for it, and you know,

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Speaker 1: I've developed a couple you know, pieces would probably be

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Speaker 1: a strong word for it, but perspectives on where within

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Speaker 1: health and wellness the um the opportunities are and specifically

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Speaker 1: as it relates to TB twelve. UM, I believe very

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Speaker 1: very strongly that fitness for a long time and wellness

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Speaker 1: has been driven by looking good. It's very vanity driven

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Speaker 1: business and UH, I think entity and looking good is important.

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Speaker 1: I think oftentimes if you're healthy, it's reflected at some

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Speaker 1: level and the way you look. However, UM, what's most

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Speaker 1: important is that you're genuine, genuinely well. UM. Your body

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Speaker 1: systems are functioning right, you can move pain free, you

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Speaker 1: can do the things you want to do. So I

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Speaker 1: think we are moving into a world where there's going

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Speaker 1: to be a greater appreciation in and around health and

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Speaker 1: wellness for truly being well mind, body, spirit. And I

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Speaker 1: think importantly UM for us at TV twelve commercially, at

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Speaker 1: this intersection of fitness and medical or health care services,

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Speaker 1: the intersection of that where people realize that, you know,

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Speaker 1: the medical system is largely based on fixing people that

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Speaker 1: are broken. With the intersection of a more well or

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Speaker 1: fitness driven approach, UM, you take a more preventative view,

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Speaker 1: and that's very much what got me excited about TV

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Speaker 1: twelves and you know what our passion is here, I

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Speaker 1: know at the fashion of Tom's and a passion alexis

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Speaker 1: and I lived at firsthand to relative to TV twelve

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Speaker 1: as you you know, as you mentioned, I've been in

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Speaker 1: and around health, Lona, sports and fitness for a while

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Speaker 1: from a lot of different angles. And I'm an active

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Speaker 1: guy personally. Um I hurt myself playing men's ley hockey

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Speaker 1: in s and I first came to TV twelve as

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Speaker 1: a client in the very first location and the only

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Speaker 1: one at that point in time in Foxborough, Massachusetts. And uh,

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Speaker 1: I got to experience firsthand, how you know, physical therapist

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Speaker 1: that TV twelve were able to get my body back

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Speaker 1: and right and enable enabled me to go back to,

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Speaker 1: you know, doing the things I loved, which was so

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Speaker 1: important to me, and I think the others. Tom Brady,

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Speaker 1: I believe forty three and there was a graphic that

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Speaker 1: was on when he was playing over the past weekend

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Speaker 1: and they put up the graphic of Tom Brady and

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Speaker 1: then George Blanda, and Tom Brady has now surpassed George Blanda,

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Speaker 1: the old quarterback for the Oakland Raid is way back

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Speaker 1: in as the the oldest NFL quarterback and and you

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Speaker 1: say to yourself when you see him out there, funny,

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Speaker 1: he doesn't look forty three because he's playing well on

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Speaker 1: a high level. I guess my question is when did

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Speaker 1: Tom Brady start to take care of his health like

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Speaker 1: this with the t V twelve formula? And can someone

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Speaker 1: start maybe a little later on in life. Maybe maybe

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Speaker 1: they didn't start until maybe like about a year or

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Speaker 1: two ago. Will they benefit from this as well? Yeah,

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Speaker 1: I think that's a super question. I'll start with the

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Speaker 1: second part of it. I will say, yes, you can

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Speaker 1: start really at any point in time. Again, I got

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Speaker 1: hundreds of examples from our clients, but again I always

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Speaker 1: just got a first hand and personal experience. I'm forty eight,

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Speaker 1: and you know I started on my PB twelve journey

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Speaker 1: a few years ago, and uh, I feel as good

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Speaker 1: as I've ever felt, and so so again, I know

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Speaker 1: firsthand it works. But I think to your question, I

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Speaker 1: think you gotta step back in time a little bit,

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Speaker 1: and I think there's the evolution of quote unquote the

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Speaker 1: TV twelve method and also Tom's realization that he wanted

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Speaker 1: to keep playing. And I think if you go back

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Speaker 1: in time a little bit. UM, Tom had one a

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Speaker 1: few Super Bowls, He had some you know, as as

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Speaker 1: the story goes, and painting his elbow met Alex through

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Speaker 1: Willie mc ginnis. Um, Alex helped get his elbow right.

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Speaker 1: There were some other health issues he had ultimately the

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Speaker 1: a p L in two thousand and eight, and kind

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Speaker 1: of through that process, Um realized that by taking a

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Speaker 1: different perspective on how he took care of himself, it

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Speaker 1: would afford him the opportunity to keep playing football. And

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Speaker 1: you know one thing I can tell you about Tom

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Speaker 1: and you all know this as well as anyone from

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Speaker 1: probably watching him or you know, seeing press conferences and whatnot. UM,

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Speaker 1: he genuinely loved the game of football. Genuinely loves the game,

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Speaker 1: and I think for him as a pure passion UM.

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Speaker 1: As he thought about it, the thought of not saying it,

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Speaker 1: I think really bummed him out. So when he and

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Speaker 1: Alex started working together and he started thinking about how

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Speaker 1: we could take better care of his body and realized

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Speaker 1: he wanted to play until he was at least forty five, UM,

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Speaker 1: that's when things really started coming into focus. So where

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Speaker 1: this all really started was UM the Manual therapy and

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Speaker 1: the pliability work that he was doing with Alex. But

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Speaker 1: you know, again as you age and you know, you

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Speaker 1: guys through your personal experiences may know, UM, I think

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Speaker 1: there's a series of other UH lifestyle choices you can

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Speaker 1: make which can only amplify your health and help. So

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Speaker 1: that's when you know he began the journey UH to

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Speaker 1: you know, what he was eating, what he was drinking,

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Speaker 1: changing the way he worked out, you know, all things

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Speaker 1: that were a proactive approach to being responsive to the

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Speaker 1: aging process and sort of that's inevitable, we all go

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Speaker 1: through it. So once he made that decision at around

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Speaker 1: the age of thirty five to UM to play at

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Speaker 1: least until forty five, that's when he started really looking

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Speaker 1: at making the other changes to his UM to a lifestyle,

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Speaker 1: including diet and whatnot. And again all of this holistically

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Speaker 1: UM appliability, functional strength and conditioning, like how he trains,

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Speaker 1: what he eats, what he drinks, and then I think

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Speaker 1: very importantly applying his winning mindset is really the TV

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Speaker 1: twelve method and what our business is about. But you

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Speaker 1: can certainly hop on the TV twelve train and the

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Speaker 1: TV twelve method train at any point in time and

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Speaker 1: you know, we've seen pretty quick results with people, and uh,

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Speaker 1: I would just tell you at a personal level, I

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Speaker 1: think it's never too late to start making you healthy choices.

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Speaker 1: Even even little things can make a big difference. John,

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Speaker 1: I've known Tom since he he walked into the door

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Speaker 1: in foxbro in the year two thousand and I have

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Speaker 1: interviewed him, you know, countless a number of times. And

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Speaker 1: the last time I talked to him was when they

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Speaker 1: opened the under Arms store on Boylston Street, and he said,

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Speaker 1: you know, Lynch, He said, Uh, I feel better at

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Speaker 1: forty than I did when I was twenty five. I said,

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Speaker 1: I used to wake up in Monday morning and I

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Speaker 1: couldn't move and I couldn't walk. It would take me

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Speaker 1: till Wednesday. And said, now he says, I feel better

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Speaker 1: than I've ever felt. And and he says this pliability

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Speaker 1: thing really works. So let me ask you the question.

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Speaker 1: When you had your hockey injury, you could have gone

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Speaker 1: to any orthopedic sports medicine office. You could have gone

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Speaker 1: to the mass General Sports Medicine. What made you go

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Speaker 1: down to Foxboro to TB twelve to help them deal

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Speaker 1: with your injury? Yeah, that's a that's a good question. Uh,

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Speaker 1: it was it was a little bit of luck, to

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Speaker 1: be honest at that point in time. So I had

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Speaker 1: a very bad muscle tear in my leg, you know,

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Speaker 1: black and blue up and down my leg, and that

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Speaker 1: had never happened to me in my entire life. So

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Speaker 1: I was, um, I was, you know, having an hard

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Speaker 1: time walking, to be honest, and I talked to a

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Speaker 1: friend who knew of TV twelve and again, back maybe

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Speaker 1: in sixteen, I didn't know that much about TV twelve,

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Speaker 1: and again I thought it was just something that you know,

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Speaker 1: Tom and a lot of the Patriots did, and I

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Speaker 1: ended up then deciding to give it a shot. I

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Speaker 1: got the opportunity to go to TV twelve and Foxboro

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Speaker 1: met Alex and it really changed my life personally. Uh.

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Speaker 1: You know, I got what would have been a you know,

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Speaker 1: it was a groin injury, what would have been probably

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Speaker 1: a six month four to six months rehab. Um, it's

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Speaker 1: never that's never an easy injury to fix. I was

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Speaker 1: mostly better in two to three weeks, and you know,

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Speaker 1: for me, that was a big eye opener. And going

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Speaker 1: back to some of the earlier questions, haven't been around

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Speaker 1: a lot of different things, um, particularly you know, in

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Speaker 1: and around helping wellness and sports and fitness and been

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Speaker 1: a part of some you know, really nice successes. You know.

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Speaker 1: I I just right away, Mike, I understood that there

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Speaker 1: was something special here. And uh, on the other hand,

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Speaker 1: I think it's very hard, you know, speak as a

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Speaker 1: CEO trying to build a business and communicate a holistic

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Speaker 1: lifestyle create some challenges and uh, you know that's the

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Speaker 1: journey we've been on, at least since I've been here,

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Speaker 1: and trying to do a better job of you know,

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Speaker 1: articulating the answer to the very question that you posed

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Speaker 1: to me, which is, you know, why go to TV

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Speaker 1: twelve verse other places? And you know, I can tell

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Speaker 1: you we have a great opportunity to, uh, to continue

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Speaker 1: to communicate to the world that this is a proven method,

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Speaker 1: Like we have fixed countless people. Um, I know we

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Speaker 1: we we have Palm obviously is a great example, but

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Speaker 1: we've got countless others. And you know, I will tell

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Speaker 1: you you know, uh, you know, as a sports fan

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Speaker 1: and I know you're very very close to it, um

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Speaker 1: in your line of work. UM, when I first got

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Speaker 1: to TV twelve, I can tell it was a massive

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Speaker 1: adjustment for me watching Tom play on on Sundays because

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Speaker 1: you know, you can imagine me sitting there and say,

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Speaker 1: we're trying to build this business. Tom's are a great example,

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Speaker 1: and you know he's getting crushed by three linemen and

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Speaker 1: you know, I'm you know, I'm on the edge of

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Speaker 1: my seat every time. And I still this that I

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Speaker 1: talked to Tom about it last week. You know, he says,

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Speaker 1: you know, for all intensive purposes, it's obviously a contact sport.

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Speaker 1: Anything can happen unexpectedly. But he takes those hits and

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Speaker 1: gets right back up. And he says he doesn't because

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Speaker 1: he's been focused on his proability for so long. He

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Speaker 1: doesn't feel the after effect like he used to um.

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Speaker 1: And that's pretty eazy to me, because I'll tell you

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Speaker 1: what right now, if I got hit about one of

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Speaker 1: those guys three days before, you get me up off

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Speaker 1: the turmer again, it worked. It work. And so you know,

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Speaker 1: when we think John about kind of the COVID effect

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Speaker 1: on the broader fitness business, I wonder what you make

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Speaker 1: of it, because obviously there's a there's a washout or reckoning, uh,

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Speaker 1: you know, something going on when it comes to boutique fitness.

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Speaker 1: When it comes to races when it comes to all

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Speaker 1: these different things. You know, we've we've talked to lots

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Speaker 1: of people across that business. Again, as someone who's who's

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Speaker 1: been involved in this for a long time, where do

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Speaker 1: we sort of come out of this as we start

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Speaker 1: to get slowly, slowly, slowly towards something resembling normal. How

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Speaker 1: do you factor in the booming at home fitness, the

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Speaker 1: boom in you know, maybe thinking more about broadly nutrition

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Speaker 1: and wellness that that you've talked about, How does this

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Speaker 1: settle out over the next year or two from a

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Speaker 1: business perspective. Yeah, I think that's a really important topic.

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Speaker 1: And I think again, I think we're in a world

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Speaker 1: now there's a lot of things going on all at once, right,

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Speaker 1: So there's a lot of uncertainty. Um, there's a lot

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Speaker 1: of ambiguity, you know, in a lot of different directions.

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Speaker 1: And in my you know, call it twenty five plus

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Speaker 1: years of working, Um, I never expected nor had any

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Speaker 1: experience with how to deal with something as abrupt and

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Speaker 1: game changing as a pandemic. I have always believed that

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Speaker 1: we were saying before my variety of experiences, I've learned

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Speaker 1: a lot about building brands and consumers and I think

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Speaker 1: one of the things that's the most challenging to do

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Speaker 1: when you're trying to build a consumer branded business is

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Speaker 1: to change consumer behavior. And the interesting thing to me

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Speaker 1: about this COVID world we're living in and the abruptness

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Speaker 1: of it, I think, you know, when I reflect back

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Speaker 1: on February March April last year, the abruptness of it um,

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Speaker 1: it was a massive change. It created massive changes in

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Speaker 1: consumer behavior, and I think we're only beginning to really

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Speaker 1: understand now the longer term impact of those You mentioned

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Speaker 1: one thing at home fitness. That's certainly something that I think,

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Speaker 1: going back to my comments earlier, was a macro trend.

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Speaker 1: I certainly believe we were on a at home fitness

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Speaker 1: you know, macro trend for a period of time. Uh.

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Speaker 1: COVID has compressed time and space, and so what might

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Speaker 1: have been a five to ten year trajectory became a

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Speaker 1: five month to eighteen month trajectory for a fitness So

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Speaker 1: I think you're going to see more and more of that.

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Speaker 1: So even in our business, you know, we're impacted pretty heavily.

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Speaker 1: We had like overnight, we we shut down our centers,

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Speaker 1: just stopped just stopped operating our centers, performance recovery centers.

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Speaker 1: That's pretty alarming. So we pivoted very quickly to doing

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Speaker 1: virtual sessions. So we might not be able to you know,

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Speaker 1: at a period of time and even now for a

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Speaker 1: lot of people, we might not be able to have

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Speaker 1: you in and put our hands on you and and

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Speaker 1: do the manual therapy to get you right, but we

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Speaker 1: can still work with you remotely with devices and digitally

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Speaker 1: and and help you that way. So we've pivoted a

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Speaker 1: lot to virtual I think you're getting a lot more

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Speaker 1: um UH companies focused on that. UM. You know, we've

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Speaker 1: looked at partnerships. I think, you know, just because of

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Speaker 1: the speed factor. You know, it's hard to stand up

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Speaker 1: a fully comprehensive UM digital offering effectively overnight. We partnered

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Speaker 1: with equinox UH and we can party with them on

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Speaker 1: their at home app called Virus, and we provide you know,

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Speaker 1: programming and content through them. So we've looked at things

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Speaker 1: like that, and I go back to you know, lastly,

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Speaker 1: I would just highlight so it's not to ramble on UM.

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Speaker 1: I think the other thing it ties back to what

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Speaker 1: I was saying earlier. The big shift in my mind

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Speaker 1: for consumers is. I think people are genuinely understanding now

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Speaker 1: the importance of being healthy, being well. Right. It doesn't

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Speaker 1: matter how big your pecs and buys are, right, if

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Speaker 1: you're not really if you're not really healthy, you know

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Speaker 1: your your your immune defenses may not be strong enough.

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Speaker 1: You might not be able to you know, ward off

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Speaker 1: things that you know, whether it be a pandemic or

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Speaker 1: COVID whatever that you might otherwise be. But I think

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Speaker 1: very positively and from a business standpoint, it's allowing people

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Speaker 1: to um, it's allowing people to really focus on truly

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Speaker 1: being well, which I think sets up for us but

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Speaker 1: sets a well for us longer term. It's just like

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Speaker 1: everyone was surprising as as could be, never planned for it,

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Speaker 1: as as you might imagined. Sure, now, of course we

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Speaker 1: want everybody to listen to our podcast, but if you

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Speaker 1: gotta listen to another podcast, this the new TV twelve

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Speaker 1: podcast that is out in fact as brand new. Can

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Speaker 1: can you tell us about that? Yeah? I'll be happy

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Speaker 1: to and thank you for mentioning it. Yeah, we um,

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Speaker 1: we're really excited about it here at t V twelve,

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Speaker 1: and we've um since when Tom and Alex really started

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Speaker 1: TV twelve. We've made great strides, and particularly in the

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Speaker 1: last two years, we have really begun to position TV

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Speaker 1: twelve the company as an authority in health and wellness

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Speaker 1: and certainly a purveyor of this very very unique lifestyle

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Speaker 1: where you know, we can hopefully, as I said, to

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Speaker 1: help people perform their best and live pain free. Our podcast,

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Speaker 1: in fact, just launched yesterday. UH. The intention of our

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Speaker 1: podcast is to help people better understand the TV twelve method,

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Speaker 1: but also provide insights and understanding into some of the

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Speaker 1: UH more pertinent topics relative to health and wellness. To

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Speaker 1: provide education to people from both authorities in the health

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Speaker 1: and wellness space, doctors, scientists, you name it, you'll see

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Speaker 1: as they start coming out, but also really unique and

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Speaker 1: interesting stories from both world class athletes too, you know

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Speaker 1: everyday UM, you know, everyday people with very unique stories.

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Speaker 1: So we we launched yesterday. Our first podcast was with

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Speaker 1: our co founder and UH and and Tom's good friend

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Speaker 1: and body coach, House Camero. We've got a number of

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Speaker 1: episodes coming up. We've got a couple of CrossFit champions.

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Speaker 1: Four times cross bit champion Tia Toomey, UH, five time

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Speaker 1: CrossFit champion Matt Fraser. We've got a well renowned doctor,

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Speaker 1: Dr William Lee, author of a book called The to

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Speaker 1: Beat Disease. We've got a Green Beret who has been

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Speaker 1: a client of TV's ball for a number of years,

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Speaker 1: Kevin Flag, who is wounded in combat and has just

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Speaker 1: an absolutely astonishing story of recovery which we were happy

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Speaker 1: to be a part of. And uh and and many

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Speaker 1: more coming coming after that. So we're excited about that.

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Speaker 1: It gives us an opportunity to share with the world

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Speaker 1: a little bit more about, you know, how how we

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Speaker 1: think about things and people being healthy, sharing ideas from

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Speaker 1: other thought leaders, but also I think importantly providing some

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Speaker 1: inspiration and um and some really really compelling uh stories

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Speaker 1: around success. They have its winning mindset and you know,

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Speaker 1: overcoming overcoming struggles and of course, uh, it wouldn't be

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Speaker 1: a TV twelve podcast if we didn't have Tom on

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00:23:08,200 --> 00:23:10,400
Speaker 1: the podcast at some point. So that'll be coming up

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00:23:10,800 --> 00:23:14,320
Speaker 1: here in the postseason as well. You're hoping and you're

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00:23:14,320 --> 00:23:19,119
Speaker 1: hoping it's a few weeks before he's available. I'm guessing

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00:23:19,920 --> 00:23:22,040
Speaker 1: this is my third season around it, guys. I don't

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00:23:22,080 --> 00:23:29,000
Speaker 1: plan anything until mid February NBA when I think winning

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00:23:29,000 --> 00:23:31,119
Speaker 1: mind that we were trying to approach it like that.

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00:23:31,200 --> 00:23:33,439
Speaker 1: You never know. It's football, that's why they play. But

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00:23:33,520 --> 00:23:36,160
Speaker 1: that's at least the way we think about it. John.

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00:23:36,200 --> 00:23:38,320
Speaker 1: Here in New England, we all know that Tom walks

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00:23:38,359 --> 00:23:40,280
Speaker 1: on water. A lot of people think he actually does

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00:23:40,359 --> 00:23:43,560
Speaker 1: walk on water. Is the TB twelve method a tougher

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00:23:43,640 --> 00:23:45,960
Speaker 1: cell outside the New England region than it is here?

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00:23:47,400 --> 00:23:49,880
Speaker 1: That's an awesome question. Uh, it's actually one of the

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00:23:49,920 --> 00:23:53,760
Speaker 1: ones I get all the time. I think might changed

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00:23:53,800 --> 00:23:55,480
Speaker 1: it a lot, which I think is good. You know,

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00:23:55,520 --> 00:23:56,880
Speaker 1: first of all, I think you know, the walking out

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00:23:56,880 --> 00:23:59,439
Speaker 1: water thing, it's it's it's true. It's funny because one

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00:23:59,480 --> 00:24:01,000
Speaker 1: of the first times I was out in public with

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00:24:01,080 --> 00:24:03,360
Speaker 1: him on Boylston Street when we were I took him

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00:24:03,359 --> 00:24:06,720
Speaker 1: in to see our Performance and Recovery Center on six. Obviously,

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00:24:06,720 --> 00:24:08,240
Speaker 1: world get out that he was there, and he came

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00:24:08,280 --> 00:24:10,640
Speaker 1: out and you know, a couple of people I swear

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00:24:10,680 --> 00:24:13,520
Speaker 1: almost painted. It was astonishing. So you know, you get

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00:24:13,600 --> 00:24:17,000
Speaker 1: used to that. But at the end of the day, um,

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00:24:17,040 --> 00:24:22,800
Speaker 1: I think for us, um, and when you think about

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00:24:22,800 --> 00:24:26,000
Speaker 1: what we do, Uh, if you're in pain and your

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00:24:26,080 --> 00:24:28,760
Speaker 1: knee hurts and you can't run or as you know,

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00:24:28,800 --> 00:24:32,040
Speaker 1: you asked before. You know your back hurts right and

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00:24:32,080 --> 00:24:34,639
Speaker 1: you can't lift up your groceries, you can't pick up

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00:24:34,680 --> 00:24:37,679
Speaker 1: your kid. Doesn't matter if you live in New England

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00:24:38,280 --> 00:24:43,159
Speaker 1: or Tampa or California, or New York or Pittsburgh, like

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00:24:43,240 --> 00:24:45,440
Speaker 1: you need that. You need that to go away to

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00:24:45,520 --> 00:24:48,160
Speaker 1: live your life. And I think if we do our

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00:24:48,280 --> 00:24:52,320
Speaker 1: job going forward, which is to translate um, what we've

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00:24:52,359 --> 00:24:55,399
Speaker 1: done for Tom and others as to why that matters,

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00:24:55,480 --> 00:25:00,399
Speaker 1: I think we can overcome that. I can also tell you, UM,

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00:25:00,440 --> 00:25:04,399
Speaker 1: it seems as though, somewhat anecdotally, some we have some data.

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00:25:04,920 --> 00:25:08,600
Speaker 1: I do think Tom's moved to Tampa has opened the

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00:25:08,640 --> 00:25:12,080
Speaker 1: aperture a bit from an awareness standpoint, and you know,

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00:25:12,160 --> 00:25:15,560
Speaker 1: from an appreciation standpoint as to us so what he's

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00:25:15,560 --> 00:25:18,400
Speaker 1: been able to do. So I believe very very strongly

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00:25:18,960 --> 00:25:22,400
Speaker 1: what we do here is um has nothing to do

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00:25:22,520 --> 00:25:25,080
Speaker 1: with Boston proper per se other than we have a

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00:25:25,119 --> 00:25:28,880
Speaker 1: couple of facilities here. What we do is applicable for

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00:25:29,119 --> 00:25:31,199
Speaker 1: people all over the country, not to mention you know,

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00:25:31,280 --> 00:25:34,600
Speaker 1: around the world. Well, John, it's been a real pleasure

477
00:25:34,840 --> 00:25:38,080
Speaker 1: catching up with you. Best of luck in this postseason.

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00:25:38,119 --> 00:25:40,480
Speaker 1: Best of luck on the other side of the pandemic

479
00:25:40,480 --> 00:25:43,359
Speaker 1: as we get back to some semblance of normal at

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00:25:43,400 --> 00:25:47,200
Speaker 1: John Barn, CEO of t B twelve. This is the

481
00:25:47,200 --> 00:25:50,080
Speaker 1: Bloomberg Business of Sports podcast on Michael Barr. You can

482
00:25:50,080 --> 00:25:53,239
Speaker 1: follow me on Twitter at Big Bar Sports and now

483
00:25:53,320 --> 00:25:55,920
Speaker 1: Mike Lynch you can follow me at Lynch e w CVB,

484
00:25:56,400 --> 00:25:58,920
Speaker 1: and I have Jason Kelly find me at Jason Kelly News.

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00:25:58,960 --> 00:26:02,160
Speaker 1: We're here each and every Monday, Wednesday and Thursday exploring

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00:26:02,200 --> 00:26:04,159
Speaker 1: the world of money and sports. Join us again at

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Speaker 1: the end of the week. We're gonna catch up with

488
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Speaker 1: Rich Klemen. He is Kevin Durant's partner and the head

489
00:26:09,640 --> 00:26:12,720
Speaker 1: of thirty five Ventures. Lots to talk to him about

490
00:26:12,960 --> 00:26:17,960
Speaker 1: as the NBA season is underway and they are actively investing.

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00:26:18,000 --> 00:26:21,960
Speaker 1: And next Monday a special edition as we honor Martin

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Speaker 1: Luther King Day and talked to Curtis Granderson about the

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Speaker 1: Players Alliance. You're listening to Bloomberg Business of Sports on

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