WEBVTT - Why our Brains Don't Fear Climate Change Enough

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<v Speaker 1>Pushkin, he's giving us the thumbsut. Okay, So, as usual,

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<v Speaker 1>we just have you start by introducing yourself.

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<v Speaker 2>Hi, I'm Dan Gilbert.

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<v Speaker 3>For the opening of.

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<v Speaker 1>This new season, I'm really rolling out the big guns.

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<v Speaker 1>Dan Gilbert is a huge figure in happiness science. He's

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<v Speaker 1>one of the field's most respected psychologists and an absolute

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<v Speaker 1>whiz at explaining some of the most puzzling aspects of

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<v Speaker 1>human nature. And that is going to be a big

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<v Speaker 1>help today because the question I have for him is

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<v Speaker 1>as confounding as it is serious. This episode is all

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<v Speaker 1>about the puzzle of why we're not doing more for

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<v Speaker 1>things that are really hurting us potentially badly.

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<v Speaker 2>That sounds great.

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<v Speaker 1>Every January, the Happiness Lab puts out a New Year,

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<v Speaker 1>New You type season. We explore the personal challenges that

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<v Speaker 1>so many of us face and the ways we can

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<v Speaker 1>understand them better to make a fresh start.

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<v Speaker 2>The year ahead.

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<v Speaker 1>But this year we're doing something slightly different. This season

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<v Speaker 1>is going to focus on a topic that makes a

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<v Speaker 1>lot of us feel scared, angry, and vulnerable. That topic

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<v Speaker 1>is climate change. The federal government says this fire season

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<v Speaker 1>is unpressed serious.

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<v Speaker 2>Fire seasons in the past, but this one just makes

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<v Speaker 2>seeds our a sort of experience.

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<v Speaker 1>Twenty twenty three at shattered records.

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<v Speaker 2>Dangerous fast moving towards are leaving some eight million people

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<v Speaker 2>in the region under flood.

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<v Speaker 3>A looks in the Midwest is abnormally dry, so.

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<v Speaker 2>Your prayer and hope for the best.

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<v Speaker 3>The future could be even bleaker.

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<v Speaker 2>Is a point relieve off the charts.

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<v Speaker 1>Twenty twenty three was pretty much the hottest year in

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<v Speaker 1>recorded history, but it wasn't just heat waves. Over the

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<v Speaker 1>last twelve months, we saw a host of disasters related

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<v Speaker 1>to global heating, raging forest fires, devastating floods, and retreated ice.

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<v Speaker 1>These depressing facts usually make us feel pretty terrible. We

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<v Speaker 1>feel anxious for our futures and for those of our children.

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<v Speaker 1>We get angry with ourselves and others for letting things

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<v Speaker 1>get this bad, and we feel overwhelmed and pretty helpless

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<v Speaker 1>in the face of such a big challenge. And these

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<v Speaker 1>negative emotions compel many of us to turn away from

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<v Speaker 1>the problem. We spend most of our days acting like

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<v Speaker 1>the whole global heating thing just a isn't happening. We

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<v Speaker 1>go into denial mode and try to just carry on

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<v Speaker 1>with our lives. But the science shows that negative emotions

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<v Speaker 1>often hurt us more when we try to pretend that

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<v Speaker 1>they're not there. And all this collective avoidance isn't that

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<v Speaker 1>great for the climate crisis either. So over the next

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<v Speaker 1>few shows, we're going to look at ways we can

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<v Speaker 1>confront the climate challenge more calmly and confidently. We'll see

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<v Speaker 1>that dealing with the crisis head on and doing our

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<v Speaker 1>bit to help can make us feel happier than we expect.

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<v Speaker 1>We'll also learn ways to navigate our negative emotions and

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<v Speaker 1>to experience a bit of optimism even in the face

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<v Speaker 1>of such a scary situation. But in this first episode,

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<v Speaker 1>I wanted Dan to help me answer a vexing psychological question.

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<v Speaker 1>We've been talking about the catastrophic dangers of global warming

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<v Speaker 1>for several decades, but people are still debating whether it's

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<v Speaker 1>a real crisis and how urgently we need to act

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<v Speaker 1>to fix it, Which is kind of weird because it

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<v Speaker 1>seems like humans should be pretty good at dealing with

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<v Speaker 1>life threatening situations. I mean, we've had millions of years

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<v Speaker 1>of evolution. Our brains should be amazing threat detectors. They

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<v Speaker 1>should be really good at noting when we're in danger

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<v Speaker 1>and taking action. Why then, do so many of us

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<v Speaker 1>seem to be ignoring a threat big enough to wipe

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<v Speaker 1>out our entire planet. The answer comes from the fact

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<v Speaker 1>that our brains are built to deal with only certain

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<v Speaker 1>kinds of threats. If a saber tooth tiger jumps out

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<v Speaker 1>at you from the bush, you'll address that threat as

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<v Speaker 1>best you can right away. But if your doctor tells

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<v Speaker 1>you that you better change your diet or flash your

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<v Speaker 1>teeth to reduce the risk of health problems developing decades

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<v Speaker 1>from now, you might dither. It's why we're bad at

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<v Speaker 1>putting money into our four oh one ks, and why

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<v Speaker 1>we sometimes don't put in the work to make happiness

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<v Speaker 1>practices a part of our daily lives. We're great at

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<v Speaker 1>addressing the urgent problems, but we're not so hot when

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<v Speaker 1>it comes to tackling other important ones. And when those

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<v Speaker 1>important things do become urgent and messy, we wind up

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<v Speaker 1>kicking ourselves for not acting sooner. Harvard professor Dan Gilbert

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<v Speaker 1>has been thinking deeply about this mind bias for decades.

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<v Speaker 1>He wondered why governments seemed to be so bad at

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<v Speaker 1>coordinating a response to climate change, even though they're really

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<v Speaker 1>good at urgent action. Following events like terrorist attacks.

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<v Speaker 2>You know, everybody in America had a reaction to nine

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<v Speaker 2>to eleven, and all of us had the reaction this

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<v Speaker 2>is terrible, and thousands of people have died. But because

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<v Speaker 2>I'm a psychologist, I also had another reaction, which is,

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<v Speaker 2>why are we not equally concerned about all things that

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<v Speaker 2>have killed even more people in our country? Ranging from

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<v Speaker 2>climate change to the flu. Many more people have died,

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<v Speaker 2>So why are we so concerned about one thing and

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<v Speaker 2>will to sacrifice everything from resources to personal liberty to

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<v Speaker 2>fight it, But these other threats that are even greater

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<v Speaker 2>in magnitude, arguably we're willing to do nothing about. That

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<v Speaker 2>seemed to me a curious question that was ripe for

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<v Speaker 2>a psychological answer.

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<v Speaker 1>And you really applied that question directly to climate change too.

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<v Speaker 1>You'd think that if we knew the real threat, which

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<v Speaker 1>a lot of people say that they do, we'd be

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<v Speaker 1>freaked out and we'd be acting. But we're kind of not.

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<v Speaker 1>And so talk to me a little bit why evolutionarily

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<v Speaker 1>this might be the case.

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<v Speaker 2>Well, you know, several hundred years ago, two very smart

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<v Speaker 2>guys named Pascal and Vermont told us how we ought

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<v Speaker 2>to think about threats. We ought to think about their likelihood,

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<v Speaker 2>and we ought to think about their magnitude. And those

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<v Speaker 2>two things tell us whether a threat really warrants our attention,

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<v Speaker 2>if it's really likely to happen and it's going to

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<v Speaker 2>be a very very bad outcome if it does take action.

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<v Speaker 2>If not, then don't. That's all logical, but it's not

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<v Speaker 2>very psychological because human beings were not evolved to compute

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<v Speaker 2>expected utility, if you will. Rather were evolved to respond

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<v Speaker 2>to a small set of threats that were really big

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<v Speaker 2>problems for our ancestors living in the African savannah. And unfortunately,

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<v Speaker 2>climate change has none of the features that trigger this

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<v Speaker 2>threat response system in the human brain.

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<v Speaker 1>And so let's talk about some of those four features.

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<v Speaker 1>The first one that you've talked about is that threats

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<v Speaker 1>have to be kind of agentive, they have to involve individuals.

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<v Speaker 1>Why do we really care about threats that come from people?

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<v Speaker 2>Well, we care about everything that comes from people, and

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<v Speaker 2>for good reason. People are the most significant source of

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<v Speaker 2>rewards and punishments for an animal like us. We're the

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<v Speaker 2>most social animal on the planet Earth. So it's no

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<v Speaker 2>wonder and it's for good reason that we care a

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<v Speaker 2>lot about what other people do, what other people think

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<v Speaker 2>and what other people say. With that said, climate change

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<v Speaker 2>is not an attack by a mean group of people

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<v Speaker 2>who are running at us with sticks, and that's what

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<v Speaker 2>we're evolved to respond to. I mean, look what happened

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<v Speaker 2>when the twin Towers came down and we went and

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<v Speaker 2>invaded a country because they had murdered three thousand people.

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<v Speaker 2>If those three thousand people had died from the flu,

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<v Speaker 2>and by the way, it's ten times that who die

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<v Speaker 2>from the flu every year, we just kind of hum

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<v Speaker 2>along and don't worry too much about it. So that's

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<v Speaker 2>the tragedy of climate change is that it doesn't have

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<v Speaker 2>a face. It seems like a non agentic threat.

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<v Speaker 3>It also seems to not have an intent.

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<v Speaker 1>You made this quip in one of your articles that

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<v Speaker 1>if climate change was trying to kill us, then we'd

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<v Speaker 1>take it very seriously. You know, talk about the power

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<v Speaker 1>of intent and why that matters for our psychology.

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<v Speaker 2>Well, we all know that if somebody pushes you in

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<v Speaker 2>the street and goes, oh, excuse me, I tripped, you're

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<v Speaker 2>not alarmed at all. But if they say, hey take that,

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<v Speaker 2>suddenly you rise up with full force, you call the police,

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<v Speaker 2>you hit them back you start yelling. So whether people

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<v Speaker 2>intend to harm us or not is almost more important

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<v Speaker 2>than the harm they inflict. We'll forgive almost anything that's

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<v Speaker 2>an accident, and we will prosecute almost anything that isn't.

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<v Speaker 2>Climate change isn't. Nobody's actually trying to make the climate warmer,

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<v Speaker 2>nobody's trying to melt the polarized caps. People are doing

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<v Speaker 2>it as a result of their activity, but it's pretty

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<v Speaker 2>incidental to the activities that they're performing, you know, in

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<v Speaker 2>a way. That's too bad. We can't get too excited

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<v Speaker 2>about it because there's nobody who's meaning ill behind it.

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<v Speaker 1>And I love when our psychology gets really tripped up

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<v Speaker 1>by this. I remember one study where you had neuroscientists

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<v Speaker 1>putting people in a scanner and these people were getting

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<v Speaker 1>the subjects were getting shocked, and the shocks varied whether

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<v Speaker 1>they were just kind of random accidental shocks that were happening,

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<v Speaker 1>or there was somebody sitting behind the thing who intended

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<v Speaker 1>to shock you. And if you look at pain regions

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<v Speaker 1>in the rain, we actually feel more pain when we're

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<v Speaker 1>getting shocks that are intended when somebody's trying to give

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<v Speaker 1>them to us. And I think that's so powerful when

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<v Speaker 1>we think about climate change, because the fact that nobody's

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<v Speaker 1>trying to do it makes it just kind of like

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<v Speaker 1>water off a duct's back when we think about it psychologically.

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<v Speaker 2>Yeah, it's a little less shocking, isn't.

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<v Speaker 1>It Exactly The next kind of thing you've talked about

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<v Speaker 1>the fact that our brains tend to respond a lot

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<v Speaker 1>to threats that are immoral. And this one's kind of

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<v Speaker 1>interesting because you know, in some ways you could think that,

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<v Speaker 1>you know, the destruction of a planet is actually causing harm,

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<v Speaker 1>but moral harms tend to work a little bit differently.

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<v Speaker 3>Talk a little bit about how moral harms work.

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<v Speaker 2>You know, this is very intertwined with the first thing

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<v Speaker 2>we talked about with intentionality and agents, because moral harms

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<v Speaker 2>are harms from agents, but they are by moral harms.

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<v Speaker 2>I guess I'm talking about things that are more like

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<v Speaker 2>insults than injuries. And we are evolved to care a

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<v Speaker 2>lot about insults because insults to our honor, insults to

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<v Speaker 2>our face are in some sense reducing our or threats

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<v Speaker 2>to reduce our place in a social hierarchy, and so

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<v Speaker 2>we're very, very concerned with our reputations. What would people

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<v Speaker 2>think of us. You know, I could probably steal your

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<v Speaker 2>pencil or you know, bump into your car and you

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<v Speaker 2>wouldn't get too upset about it. But if I called

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<v Speaker 2>your mother a dirty name, you would rise up viciously

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<v Speaker 2>attack me. Why there's really no harm done, is there?

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<v Speaker 2>Well the answer is yes, it's a moral harm. It

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<v Speaker 2>violates your sense of what's fair and just and right.

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<v Speaker 2>So we respond to moral harms with great power. And

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<v Speaker 2>climate change isn't a moral harm, is it. I mean,

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<v Speaker 2>it's going to ruin our air, in our water, and

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<v Speaker 2>it's going to make the world hot. But it's not

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<v Speaker 2>insulting us, it's not attacking our religion.

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<v Speaker 1>I mean, but it's incredible right that we're not getting

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<v Speaker 1>freaked out about burning so much coal, but we are

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<v Speaker 1>getting freaked out about, say, burning a single flag. When

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<v Speaker 1>somebody does that, now all of a sudden, our moral

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<v Speaker 1>emotions are kind of going going nut.

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<v Speaker 2>So, yeah, they are. And it's easy to understand why

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<v Speaker 2>we care so much about these things. And the question

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<v Speaker 2>is whether we can subjugate this natural response. And you know,

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<v Speaker 2>get on board with those two French guys, Pascal and Vermont,

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<v Speaker 2>and say, you know what flag burning it isn't very nice.

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<v Speaker 2>We don't much like it, but maybe we could worry

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<v Speaker 2>about that tomorrow after we've saved the planet.

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<v Speaker 1>Your moral point is really important because it suggests that

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<v Speaker 1>climate change can make us scared, but it doesn't make

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<v Speaker 1>us out raged. And it seems like outrage is a

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<v Speaker 1>sort of special kind of emotion when it comes to

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<v Speaker 1>causing us to take action.

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<v Speaker 2>It really is, isn't it. I mean, you don't have

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<v Speaker 2>to spend too much time online to realize that it

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<v Speaker 2>is the fundamental driver of most people's online behavior on

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<v Speaker 2>platforms like x formerly known as Twitter and others. It's

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<v Speaker 2>about moral outrage. Now, we occasionally feel moral outrage about

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<v Speaker 2>environmental disasters. If Exon, you know, runs their tanker into

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<v Speaker 2>an heisberg and you know, thousands of gallons spill and

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<v Speaker 2>penguins are dying, we all rise up and say, how

0:11:46.116 --> 0:11:48.356
<v Speaker 2>can you do this? You have to clean it up, right.

0:11:48.596 --> 0:11:52.356
<v Speaker 2>It's not like the domain of the environment is completely

0:11:52.396 --> 0:11:56.116
<v Speaker 2>insulated from the moral domain. It's just that when we

0:11:56.196 --> 0:11:59.876
<v Speaker 2>hear there are glaciers melting and the seas are rising

0:11:59.916 --> 0:12:03.436
<v Speaker 2>and it's just getting warmer, we can't point to any

0:12:03.596 --> 0:12:06.796
<v Speaker 2>particular agent who is doing this in order to harm

0:12:06.876 --> 0:12:09.756
<v Speaker 2>us or insult us, and so just get our blood

0:12:09.756 --> 0:12:12.436
<v Speaker 2>pressure up in the same way that calling your mother

0:12:12.476 --> 0:12:13.436
<v Speaker 2>a bad name does.

0:12:13.676 --> 0:12:15.596
<v Speaker 1>And your Englon example is great because I think it

0:12:15.636 --> 0:12:17.836
<v Speaker 1>gets to the third feature that I think that gets

0:12:17.876 --> 0:12:21.916
<v Speaker 1>our minds going, which is things that happen instantaneously. You know,

0:12:21.956 --> 0:12:25.076
<v Speaker 1>the eggs on disaster you described is oil pouring out

0:12:25.516 --> 0:12:29.556
<v Speaker 1>right now. It's happening immediately. And these immediate threats seem

0:12:29.596 --> 0:12:31.636
<v Speaker 1>to be ones that also really kind of get us going.

0:12:31.636 --> 0:12:33.476
<v Speaker 1>You've described the mind as a sort of get out

0:12:33.476 --> 0:12:35.636
<v Speaker 1>of the wave machine. Like talk a little bit about

0:12:35.636 --> 0:12:36.356
<v Speaker 1>what you mean by that.

0:12:36.716 --> 0:12:38.636
<v Speaker 2>We're very good getting out of the way, aren't we.

0:12:38.756 --> 0:12:41.236
<v Speaker 2>If I throw something at you, you will duck before

0:12:41.396 --> 0:12:45.196
<v Speaker 2>you even know it's coming. Your brain responds so quickly

0:12:45.316 --> 0:12:49.396
<v Speaker 2>to threats that appear immediately and instantly in your environment.

0:12:50.356 --> 0:12:53.236
<v Speaker 2>Most environmental threats are not like that. I mean, occasionally

0:12:53.316 --> 0:12:55.596
<v Speaker 2>they are. There's an oil spill one day, the water

0:12:55.756 --> 0:12:58.956
<v Speaker 2>was cleaned. The next day it's dirty. But by and large,

0:12:59.076 --> 0:13:01.716
<v Speaker 2>the temperature on Earth is not going to increase by

0:13:01.756 --> 0:13:05.876
<v Speaker 2>twenty degrees tomorrow. It's going to increase by point oh

0:13:06.076 --> 0:13:10.316
<v Speaker 2>oh one. And then the same amount the next day.

0:13:10.476 --> 0:13:13.356
<v Speaker 2>We're all familiar with the frog that never jumps out

0:13:13.396 --> 0:13:15.796
<v Speaker 2>of the water because the water is being heated from

0:13:15.876 --> 0:13:18.796
<v Speaker 2>room temperature to boiling very slowly. That's not a bad

0:13:18.916 --> 0:13:22.116
<v Speaker 2>parable for the place we are right now with regard

0:13:22.156 --> 0:13:26.276
<v Speaker 2>to the environment. These changes are going to be devastating,

0:13:26.476 --> 0:13:31.836
<v Speaker 2>but not tomorrow, and not instantly. Things will change at

0:13:31.836 --> 0:13:34.756
<v Speaker 2>the speed at which we can adapt to them. And

0:13:34.796 --> 0:13:36.836
<v Speaker 2>we are remarkable adapters.

0:13:36.436 --> 0:13:39.396
<v Speaker 1>And so these instant changes are ones that we notice quickly.

0:13:39.636 --> 0:13:41.356
<v Speaker 1>But it is the case that we have minds that

0:13:41.396 --> 0:13:43.356
<v Speaker 1>can pay a little bit of attention to the future.

0:13:43.716 --> 0:13:45.876
<v Speaker 1>But a lot of your work has shown how bad

0:13:45.916 --> 0:13:47.836
<v Speaker 1>we are at doing that. Like it's this kind of

0:13:47.876 --> 0:13:50.116
<v Speaker 1>cool thing that our species can do, but it's still

0:13:50.156 --> 0:13:52.476
<v Speaker 1>a capacity that's a little bit in beta version.

0:13:52.756 --> 0:13:57.356
<v Speaker 2>This is a remarkably evolutionarily speaking, it's a remarkably new capacity.

0:13:57.516 --> 0:14:02.036
<v Speaker 2>We shouldn't be surprised that its reach is limited. I mean,

0:14:02.036 --> 0:14:04.276
<v Speaker 2>we really should be surprised that we have it at all,

0:14:04.436 --> 0:14:07.116
<v Speaker 2>because as far as we know, no other animal does

0:14:07.196 --> 0:14:10.676
<v Speaker 2>at least nothing like power ability to look into the

0:14:10.676 --> 0:14:14.196
<v Speaker 2>far future and reason about it. But with that said,

0:14:15.516 --> 0:14:19.276
<v Speaker 2>every day we see people failing to use this capacity,

0:14:19.476 --> 0:14:22.836
<v Speaker 2>at least as logic would have us. People don't save

0:14:22.956 --> 0:14:26.836
<v Speaker 2>enough for retirement. People don't floss when they know that

0:14:26.956 --> 0:14:29.836
<v Speaker 2>little act would save them a lot of dental pain

0:14:30.436 --> 0:14:33.276
<v Speaker 2>down the road. People eat badly and say I'll die

0:14:33.316 --> 0:14:37.196
<v Speaker 2>it tomorrow. Why. Well, because it's kind of hard to

0:14:37.236 --> 0:14:40.916
<v Speaker 2>take actions that are difficult today in the service of

0:14:40.956 --> 0:14:44.396
<v Speaker 2>someone you're going to be in the far future. Climate change,

0:14:45.556 --> 0:14:48.316
<v Speaker 2>you know, I could have just been describing it. So

0:14:48.396 --> 0:14:50.716
<v Speaker 2>I should go spend a lot of money changing all

0:14:50.756 --> 0:14:55.116
<v Speaker 2>my light bulbs because maybe someday that will help someone

0:14:55.156 --> 0:14:59.196
<v Speaker 2>who isn't me. That's pretty hard for most people to do.

0:14:59.356 --> 0:15:01.076
<v Speaker 1>Another thing that's hard for people to do is to

0:15:01.076 --> 0:15:03.676
<v Speaker 1>deal with these threats when they're not instantaneous, when they're

0:15:03.716 --> 0:15:06.836
<v Speaker 1>not happening really quickly, as you mentioned, and this seems

0:15:06.836 --> 0:15:08.956
<v Speaker 1>to be kind of related to a different happiness bias.

0:15:09.196 --> 0:15:11.156
<v Speaker 1>We've talked a lot of this podcasts, right that we

0:15:11.236 --> 0:15:13.716
<v Speaker 1>kind of get used to stuff over time because these

0:15:13.796 --> 0:15:16.516
<v Speaker 1>changes are happening so slowly. It's not the kind of

0:15:16.516 --> 0:15:18.956
<v Speaker 1>thing where the temperature changes so quickly and I tend

0:15:19.036 --> 0:15:21.356
<v Speaker 1>to notice it. It tends to kind of go under

0:15:21.356 --> 0:15:23.636
<v Speaker 1>the radar and this is part and parcel of a

0:15:23.716 --> 0:15:26.236
<v Speaker 1>bigger kind of problem for our happiness. Right, this idea

0:15:26.276 --> 0:15:28.796
<v Speaker 1>of adaptation. Tell me what adaptation is and why it's

0:15:28.836 --> 0:15:29.556
<v Speaker 1>so problematic.

0:15:29.876 --> 0:15:32.756
<v Speaker 2>Well, people do get used to things, of course, but

0:15:32.796 --> 0:15:36.076
<v Speaker 2>they get used to them much better than they themselves predict.

0:15:36.236 --> 0:15:41.316
<v Speaker 2>We are world champion habituators and adapters, and that's usually

0:15:41.356 --> 0:15:44.516
<v Speaker 2>really good. That means when bad things happen in our lives,

0:15:44.556 --> 0:15:47.436
<v Speaker 2>you know, we lose the use of a limb, or

0:15:48.236 --> 0:15:52.556
<v Speaker 2>relationship status changes from married to divorce, or any of

0:15:52.596 --> 0:15:56.356
<v Speaker 2>the normal slings and arrows of outrageous fortune that befall people.

0:15:56.396 --> 0:15:59.796
<v Speaker 2>Every day, we get on board with the new program

0:15:59.876 --> 0:16:04.316
<v Speaker 2>and we basically do just fine. But this remarkable ability

0:16:04.356 --> 0:16:07.196
<v Speaker 2>to adapt can also be our enemy, because it makes

0:16:07.476 --> 0:16:12.996
<v Speaker 2>us not react to bad things that happen slowly enough

0:16:13.356 --> 0:16:16.236
<v Speaker 2>for us to get used to them. My grandchildren don't

0:16:16.236 --> 0:16:19.636
<v Speaker 2>think there's anything odd about a river or a stream

0:16:20.156 --> 0:16:23.156
<v Speaker 2>that has a sign that says don't swim. When I

0:16:23.276 --> 0:16:25.956
<v Speaker 2>was a kid, that would have been a science fiction story.

0:16:26.876 --> 0:16:29.756
<v Speaker 2>A stream or a river in which you can't swim.

0:16:29.916 --> 0:16:32.116
<v Speaker 2>What happened to the water, Well, what happened to the

0:16:32.116 --> 0:16:34.596
<v Speaker 2>water in America has it got more polluted a little

0:16:34.636 --> 0:16:37.956
<v Speaker 2>bit every day. I got used to it. Whole generations

0:16:37.996 --> 0:16:41.076
<v Speaker 2>are now being born who've never seen anything else. If

0:16:41.116 --> 0:16:43.836
<v Speaker 2>tomorrow we were all told we could never go outside

0:16:43.836 --> 0:16:47.916
<v Speaker 2>our homes again, what would we do? I mean, we

0:16:48.236 --> 0:16:51.036
<v Speaker 2>would riot, we would elect a new government, we would

0:16:51.116 --> 0:16:54.716
<v Speaker 2>protest in every possible way. But I assure you that

0:16:54.916 --> 0:16:57.796
<v Speaker 2>if the number of days you have to stay indoors

0:16:58.436 --> 0:17:02.956
<v Speaker 2>increases from zero to one next year, to two the

0:17:03.036 --> 0:17:06.836
<v Speaker 2>following year, in three hundred and sixty five years, people

0:17:06.876 --> 0:17:10.396
<v Speaker 2>will not think it strange that nobody else can go outdoors.

0:17:10.556 --> 0:17:12.796
<v Speaker 1>I think we even show this adaptation for things that

0:17:12.956 --> 0:17:15.676
<v Speaker 1>happen even a little bit more quickly. I remember this

0:17:15.796 --> 0:17:18.796
<v Speaker 1>year was the first year that I started noticing, you know,

0:17:18.836 --> 0:17:21.316
<v Speaker 1>the skies were looking hazy, because then the East Coast

0:17:21.316 --> 0:17:23.636
<v Speaker 1>where I lived, there's so many fires happening in Canada.

0:17:23.836 --> 0:17:25.636
<v Speaker 1>I think the first day was really hazy, you know.

0:17:25.636 --> 0:17:27.676
<v Speaker 1>I remember my husband and I going outside and be like, wow,

0:17:27.716 --> 0:17:30.556
<v Speaker 1>it's so hazy. But day three, day four, all of

0:17:30.596 --> 0:17:32.676
<v Speaker 1>a sudden, I'm like, yeah, it's just hazy again. I've

0:17:32.716 --> 0:17:34.996
<v Speaker 1>sort of stopped remarking about it. So even some of

0:17:35.036 --> 0:17:37.756
<v Speaker 1>these changes that feel like they're happening a little bit faster.

0:17:37.956 --> 0:17:39.796
<v Speaker 3>Ones that we don't seem to notice that much.

0:17:39.916 --> 0:17:43.596
<v Speaker 2>We don't seem to notice, and we more importantly, we

0:17:43.716 --> 0:17:46.756
<v Speaker 2>don't object. And one reason we don't object, of course,

0:17:46.796 --> 0:17:48.836
<v Speaker 2>is because it's not just us. If you were the

0:17:48.836 --> 0:17:52.596
<v Speaker 2>only person who couldn't go outside, you'd be forming an

0:17:52.636 --> 0:17:55.396
<v Speaker 2>action group, you'd be writing to your senators. But it's

0:17:55.436 --> 0:17:58.356
<v Speaker 2>everybody else too, and none of them are going out.

0:17:58.436 --> 0:18:01.076
<v Speaker 2>And you know, what we think is normal is what

0:18:01.156 --> 0:18:04.516
<v Speaker 2>everybody is doing. That's the definition of normal for most people.

0:18:05.036 --> 0:18:07.596
<v Speaker 2>So as long as most people can't drink the water,

0:18:07.836 --> 0:18:11.076
<v Speaker 2>can't easily breathe the air, as long as most people

0:18:11.196 --> 0:18:16.796
<v Speaker 2>can't live south of Missouri anymore. The other problem, of course,

0:18:16.876 --> 0:18:20.436
<v Speaker 2>is even if people thought, darn, this is really bad,

0:18:20.836 --> 0:18:23.676
<v Speaker 2>I need to do something, most people don't know what

0:18:23.716 --> 0:18:26.836
<v Speaker 2>they could do. They understand that climate change is far

0:18:26.876 --> 0:18:30.996
<v Speaker 2>too big a threat for anything they do today. To

0:18:31.076 --> 0:18:34.356
<v Speaker 2>make a bit of difference, it requires mass action.

0:18:34.596 --> 0:18:37.116
<v Speaker 1>There's also lots of evidence that our actions, even though

0:18:37.116 --> 0:18:39.756
<v Speaker 1>we often think of them as happening in isolation, they don't,

0:18:40.116 --> 0:18:41.956
<v Speaker 1>you know. So if I put solar panels up, that

0:18:41.956 --> 0:18:44.436
<v Speaker 1>has an interesting effect on your psychology if you live

0:18:44.516 --> 0:18:46.796
<v Speaker 1>next door to me. So talk about how that effect

0:18:46.876 --> 0:18:49.996
<v Speaker 1>might actually allow for collective action out of individual action.

0:18:50.196 --> 0:18:52.436
<v Speaker 2>Well, you're making a great point, which is that your

0:18:52.516 --> 0:18:56.796
<v Speaker 2>action has direct effects on problems. So you put solar

0:18:56.796 --> 0:18:59.716
<v Speaker 2>panels on your house, and you have actually reduced the

0:18:59.756 --> 0:19:03.636
<v Speaker 2>electrical usage in your city by an extremely small amount.

0:19:03.956 --> 0:19:06.996
<v Speaker 2>But you've also created an example. As we mentioned earlier,

0:19:07.516 --> 0:19:12.196
<v Speaker 2>human beings define normal by what they see done around them,

0:19:12.676 --> 0:19:15.236
<v Speaker 2>and once solar panels are going up in the neighborhood,

0:19:15.276 --> 0:19:18.236
<v Speaker 2>it suddenly seems like a thing a reasonable person could do.

0:19:18.476 --> 0:19:22.036
<v Speaker 2>So there are these cascading effects. There are indirect effects

0:19:22.036 --> 0:19:23.276
<v Speaker 2>of doing the right thing.

0:19:25.836 --> 0:19:28.116
<v Speaker 1>One of the things I love about human psychology is

0:19:28.196 --> 0:19:31.476
<v Speaker 1>just how complicated it is. We have so many stubborn

0:19:31.516 --> 0:19:34.236
<v Speaker 1>biases that prevent us from doing stuff that will directly

0:19:34.276 --> 0:19:37.356
<v Speaker 1>benefit us and our planet. But there are also other

0:19:37.436 --> 0:19:40.516
<v Speaker 1>biases that we can harness for good, like Dan's example

0:19:40.596 --> 0:19:43.636
<v Speaker 1>of us wanting to emulate the environmental habits of our neighbors.

0:19:44.516 --> 0:19:47.596
<v Speaker 1>So what other psychological hacks might help us deal more

0:19:47.596 --> 0:19:49.236
<v Speaker 1>effectively with climate change?

0:19:49.596 --> 0:19:51.716
<v Speaker 3>Dan will tell us more after the break.

0:19:59.796 --> 0:20:02.596
<v Speaker 1>Tragically, climate change isn't the kind of threat humans are

0:20:02.596 --> 0:20:05.236
<v Speaker 1>good at dealing with. We swing into action if we're

0:20:05.236 --> 0:20:07.956
<v Speaker 1>put in danger by something sudden or by some cruel

0:20:07.996 --> 0:20:11.556
<v Speaker 1>person out to harm us, and Harvard's psychologist Dan Gilbert

0:20:11.556 --> 0:20:14.196
<v Speaker 1>says we're also more likely to take action if we

0:20:14.236 --> 0:20:16.276
<v Speaker 1>think our individual behaviors.

0:20:15.836 --> 0:20:17.476
<v Speaker 3>Will have a real effect on the problem.

0:20:18.116 --> 0:20:20.916
<v Speaker 1>Unfortunately, we don't always feel like that's the case with

0:20:20.996 --> 0:20:22.876
<v Speaker 1>an issue as huge as global heating.

0:20:24.236 --> 0:20:27.516
<v Speaker 2>Do I pay for offsetting the carbon on my next

0:20:27.676 --> 0:20:30.756
<v Speaker 2>airplane ride? Okay, I guess that would be good. But

0:20:31.076 --> 0:20:34.196
<v Speaker 2>surely if I do that or don't, I can't imagine

0:20:34.196 --> 0:20:36.756
<v Speaker 2>that the world will feel the effects of my tiny

0:20:36.916 --> 0:20:38.036
<v Speaker 2>little action.

0:20:38.916 --> 0:20:42.396
<v Speaker 1>But don't despair, because our mind's biases can be harnessed

0:20:42.396 --> 0:20:45.196
<v Speaker 1>to help solve environmental problems in the blink of an eye,

0:20:45.516 --> 0:20:48.156
<v Speaker 1>provided those problems are framed in the right way.

0:20:48.636 --> 0:20:52.196
<v Speaker 2>There is a wonderful study by Bob Chaldeeni and his group.

0:20:52.356 --> 0:20:54.716
<v Speaker 2>They just tried to find out if they could put

0:20:54.876 --> 0:21:00.316
<v Speaker 2>signs in hotel rooms that would make the person who

0:21:00.396 --> 0:21:03.236
<v Speaker 2>checked into that room a little more likely to reuse

0:21:03.276 --> 0:21:07.356
<v Speaker 2>their beth towels, Evidently, having somebody wash your towel every

0:21:07.476 --> 0:21:11.276
<v Speaker 2>day just because they will, and it's free. Is pretty

0:21:11.316 --> 0:21:13.876
<v Speaker 2>bad for the environment. So you can get hotel guests

0:21:13.916 --> 0:21:16.276
<v Speaker 2>to use their towels for a couple of days, as

0:21:16.276 --> 0:21:18.796
<v Speaker 2>they probably do at home. It's a great thing for

0:21:18.836 --> 0:21:22.076
<v Speaker 2>the environment. Well, Charldony and his team tried a number

0:21:22.116 --> 0:21:25.036
<v Speaker 2>of things. You can threaten people, you can cajole people,

0:21:25.196 --> 0:21:28.076
<v Speaker 2>you can reward people. But the single most effective sign

0:21:28.116 --> 0:21:30.116
<v Speaker 2>that they put in the room was the one that

0:21:30.236 --> 0:21:33.396
<v Speaker 2>simply said, most of the guests who stay in this

0:21:33.556 --> 0:21:38.516
<v Speaker 2>room reuse their towels. Human beings want to be like

0:21:38.716 --> 0:21:42.076
<v Speaker 2>most people. If everyone's doing it, it's probably the right thing,

0:21:42.236 --> 0:21:45.996
<v Speaker 2>so I should do it too. And they played on

0:21:46.036 --> 0:21:49.076
<v Speaker 2>this little piece of psychology to great effect. You see

0:21:49.076 --> 0:21:50.956
<v Speaker 2>the same thing most of us now when we get

0:21:50.956 --> 0:21:54.516
<v Speaker 2>an electric bill, it includes some little graph that shows

0:21:54.556 --> 0:21:57.556
<v Speaker 2>us how much electricity we're using compared to our neighbors.

0:21:58.316 --> 0:22:02.716
<v Speaker 2>Nobody did this fifteen years ago, but the Sacramento Municipal

0:22:02.796 --> 0:22:05.676
<v Speaker 2>Utility District, I believe, was the first to try this,

0:22:06.316 --> 0:22:10.236
<v Speaker 2>and suddenly people were embarrassed, I'm using too much electricity?

0:22:10.516 --> 0:22:13.676
<v Speaker 2>Why because look how little other people are using. I

0:22:13.716 --> 0:22:16.076
<v Speaker 2>want to be like them. So this is a lever

0:22:16.196 --> 0:22:18.796
<v Speaker 2>we can push for the good of the world, but

0:22:18.916 --> 0:22:21.716
<v Speaker 2>whether it comes to climate change or anything else. When

0:22:21.756 --> 0:22:25.876
<v Speaker 2>I lived in Texas in the nineteen eighties, there was

0:22:25.916 --> 0:22:29.636
<v Speaker 2>a massive litter problem, and studies showed that a lot

0:22:29.636 --> 0:22:32.836
<v Speaker 2>of highway litter was being thrown out of the windows

0:22:32.836 --> 0:22:36.796
<v Speaker 2>of pickup trucks by men between the ages of eighteen

0:22:36.836 --> 0:22:40.636
<v Speaker 2>and thirty two. And somebody somewhere deep in the bowels

0:22:40.636 --> 0:22:44.916
<v Speaker 2>of government, somebody who deserves a Nobel prize, in my opinion,

0:22:45.516 --> 0:22:48.076
<v Speaker 2>had the idea of coming up with a slogan that

0:22:48.116 --> 0:22:52.876
<v Speaker 2>would appeal to this particular demographic, and it was now

0:22:53.036 --> 0:22:58.876
<v Speaker 2>the now famous don't mess with Texas seventy two percent

0:22:59.036 --> 0:23:06.396
<v Speaker 2>reduction in litter due to four really well placed words. Now,

0:23:08.076 --> 0:23:10.316
<v Speaker 2>in some sense, a person who came up with those

0:23:10.356 --> 0:23:14.036
<v Speaker 2>four words was appealing to a bias. They were appealing

0:23:14.076 --> 0:23:17.436
<v Speaker 2>to the fact that the litterers were young men with

0:23:17.516 --> 0:23:21.276
<v Speaker 2>great pride in their state who didn't want to be

0:23:21.396 --> 0:23:23.596
<v Speaker 2>messed with in any way. There was kind of a

0:23:23.636 --> 0:23:26.636
<v Speaker 2>macho element, and this message was crafted so that it

0:23:26.756 --> 0:23:30.476
<v Speaker 2>appealed to these people. I just think it's a masterful

0:23:30.556 --> 0:23:34.756
<v Speaker 2>example of how you can do very very small things

0:23:34.796 --> 0:23:36.756
<v Speaker 2>to make a very big.

0:23:36.796 --> 0:23:39.916
<v Speaker 1>Difference, and those small things were powerful in part because

0:23:39.916 --> 0:23:43.036
<v Speaker 1>they played on this idea of our moral violations. They

0:23:43.076 --> 0:23:46.556
<v Speaker 1>caused people to see litter as outrageous rather than just

0:23:46.636 --> 0:23:48.996
<v Speaker 1>kind of annoying or dirty, and kind of played into

0:23:49.036 --> 0:23:50.076
<v Speaker 1>our moral emotions.

0:23:50.236 --> 0:23:53.396
<v Speaker 2>They did. Indeed, so throwing something out the window of

0:23:53.396 --> 0:23:55.716
<v Speaker 2>a pickup truck is not only a moral violation, but

0:23:55.756 --> 0:24:01.436
<v Speaker 2>it's a moral violation by somebody. Somebody, somebody is messing

0:24:01.596 --> 0:24:04.276
<v Speaker 2>with taxes. Well, we can't let that happen, gan we

0:24:04.476 --> 0:24:05.236
<v Speaker 2>And this seems.

0:24:04.996 --> 0:24:08.076
<v Speaker 1>To be a strategy that climate change activists are using

0:24:08.116 --> 0:24:10.636
<v Speaker 1>a little bit more often. I'm not sure what's happening

0:24:10.716 --> 0:24:12.716
<v Speaker 1>at Harvard, but a lot of our climate activists on

0:24:12.756 --> 0:24:15.436
<v Speaker 1>campus are calling out the president and saying, because Yale

0:24:15.516 --> 0:24:19.276
<v Speaker 1>is investing in fossil fuels, you know, President Peter Salave

0:24:19.276 --> 0:24:22.996
<v Speaker 1>are causing this problem, and so talk about how this

0:24:23.036 --> 0:24:25.156
<v Speaker 1>is activating our psychology in a way that might get

0:24:25.196 --> 0:24:27.996
<v Speaker 1>people to sort of respond more than the normal techniques.

0:24:28.356 --> 0:24:30.436
<v Speaker 2>Well, I do think that if you can find a

0:24:30.516 --> 0:24:33.396
<v Speaker 2>face for the problem, you have some chance of getting

0:24:33.396 --> 0:24:36.756
<v Speaker 2>people more riled up about it. But I'm not sure

0:24:36.756 --> 0:24:40.676
<v Speaker 2>it's worked so far. I'm not sure naming the CEO

0:24:40.876 --> 0:24:45.196
<v Speaker 2>of Exxon makes people any more angry at Exon than

0:24:45.316 --> 0:24:48.956
<v Speaker 2>it just being a company they feel angry about. I

0:24:49.036 --> 0:24:53.036
<v Speaker 2>understand the psychology behind the attempt. Let's blame somebody, and

0:24:53.116 --> 0:24:56.796
<v Speaker 2>we can get everybody upset at this particular guy, then

0:24:56.836 --> 0:24:59.356
<v Speaker 2>they'll take action. Maybe there are data out there showing

0:24:59.396 --> 0:25:01.436
<v Speaker 2>they have, but it sure doesn't look like it to me.

0:25:01.716 --> 0:25:03.796
<v Speaker 2>It just sounds like they're chanting a name and they're

0:25:04.076 --> 0:25:07.396
<v Speaker 2>holding somebody liable for the problems. My guess is most

0:25:07.396 --> 0:25:11.356
<v Speaker 2>of the public thinks this isn't the evil actor who

0:25:11.356 --> 0:25:14.396
<v Speaker 2>If only we could assassinate them, everything would go back

0:25:14.436 --> 0:25:14.996
<v Speaker 2>to normal.

0:25:15.716 --> 0:25:18.716
<v Speaker 1>Another lever Weekend Push is starting to recognize that climate

0:25:18.796 --> 0:25:21.396
<v Speaker 1>change is a little bit more immediate, which for better

0:25:21.476 --> 0:25:24.196
<v Speaker 1>or for worse, since you actually started talking about this,

0:25:24.316 --> 0:25:27.156
<v Speaker 1>we have started recognizing just because the problem has felt

0:25:27.196 --> 0:25:30.156
<v Speaker 1>more immediate, there's more fires, there's more terrible storms, and

0:25:30.196 --> 0:25:32.556
<v Speaker 1>so on. So you first started talking about this almost

0:25:32.596 --> 0:25:34.636
<v Speaker 1>twenty years ago. I don't know what does that make

0:25:34.676 --> 0:25:37.756
<v Speaker 1>you feel like with these we've known about these biases

0:25:37.796 --> 0:25:39.156
<v Speaker 1>for a while, but we haven't taken action.

0:25:39.436 --> 0:25:42.556
<v Speaker 2>Well, yeah, twenty years ago, I was telling people, you know,

0:25:42.636 --> 0:25:44.756
<v Speaker 2>one of the reasons we're not doing anything is we

0:25:44.796 --> 0:25:48.476
<v Speaker 2>don't see the effects of climate change yet. Well they're here.

0:25:48.716 --> 0:25:52.396
<v Speaker 2>They've arrived, and I do think there's been an uptick

0:25:52.636 --> 0:25:55.796
<v Speaker 2>in response to it because suddenly people are going the

0:25:55.956 --> 0:25:58.916
<v Speaker 2>reason it's too hot for me to go outside, the

0:25:58.996 --> 0:26:03.276
<v Speaker 2>reason planes can't land in Phoenix today, the reason we're

0:26:03.356 --> 0:26:06.316
<v Speaker 2>running out of water, the reason the hurricanes have gotten

0:26:06.356 --> 0:26:11.036
<v Speaker 2>worse is climate change. So finally the damage is arriving

0:26:11.156 --> 0:26:15.116
<v Speaker 2>and we are paying more attention. The problem is, this

0:26:15.316 --> 0:26:17.876
<v Speaker 2>was the kind of threat you needed to respond to

0:26:18.116 --> 0:26:23.196
<v Speaker 2>before it arrived. Once it has arrived, it's too late.

0:26:23.756 --> 0:26:26.876
<v Speaker 2>We need a much bigger response to get much less

0:26:26.876 --> 0:26:30.116
<v Speaker 2>of an outcome today than we did twenty years ago.

0:26:30.236 --> 0:26:32.916
<v Speaker 2>But it is upon us, and I think most people

0:26:32.956 --> 0:26:35.716
<v Speaker 2>see it and recognize it and now accept it. Remember

0:26:35.756 --> 0:26:39.836
<v Speaker 2>twenty years ago, we had an entire wing of in

0:26:39.876 --> 0:26:42.956
<v Speaker 2>our democracy saying there is no such thing as climate change.

0:26:42.996 --> 0:26:45.756
<v Speaker 2>It isn't getting warmer, and if it is, it's only

0:26:45.796 --> 0:26:48.156
<v Speaker 2>an act of God. It has nothing to do with

0:26:48.196 --> 0:26:51.956
<v Speaker 2>our use of resources. So twenty years we've been fighting

0:26:51.996 --> 0:26:54.836
<v Speaker 2>against people who didn't even want to acknowledge it was happening.

0:26:55.156 --> 0:26:57.196
<v Speaker 2>Much less asked the question about what should we do

0:26:57.236 --> 0:27:00.396
<v Speaker 2>about it? I think those people are finally in a minority.

0:27:00.476 --> 0:27:04.276
<v Speaker 2>Even in the Republican Party. Most Republicans are saying, yes,

0:27:04.436 --> 0:27:07.596
<v Speaker 2>the climate is changing, Yes, we probably should do something

0:27:07.676 --> 0:27:10.636
<v Speaker 2>about it. In the discussion is only about what does

0:27:10.676 --> 0:27:11.276
<v Speaker 2>something mean?

0:27:11.756 --> 0:27:14.116
<v Speaker 1>And I think this figuring out what something means actually

0:27:14.196 --> 0:27:15.836
<v Speaker 1>it gets back to another part of your work that

0:27:15.836 --> 0:27:18.556
<v Speaker 1>I think is so relevant for the climate discussion, which

0:27:18.596 --> 0:27:20.556
<v Speaker 1>is this idea that we have these brains that can

0:27:20.636 --> 0:27:23.876
<v Speaker 1>imagine different futures. A lot of times when we imagine

0:27:23.876 --> 0:27:26.516
<v Speaker 1>the climate future, we imagine the doom and gloom version

0:27:26.556 --> 0:27:28.076
<v Speaker 1>of it, right, you know, the seas are going to rise,

0:27:28.116 --> 0:27:29.916
<v Speaker 1>and Lower Manhattan is going to be flooded, and all

0:27:29.916 --> 0:27:32.476
<v Speaker 1>these terrible things are going to happen. But talk about

0:27:32.476 --> 0:27:35.596
<v Speaker 1>the possibility of imagining positive futures and what that might

0:27:35.676 --> 0:27:39.156
<v Speaker 1>do to kind of help our actions on climate change.

0:27:39.436 --> 0:27:42.516
<v Speaker 2>Well, human beings respond to carrots and they respond to sticks.

0:27:42.516 --> 0:27:44.916
<v Speaker 2>And we've known for a very long time that the

0:27:44.956 --> 0:27:48.756
<v Speaker 2>response to sticks is more immediate and stronger, but it's

0:27:48.796 --> 0:27:51.756
<v Speaker 2>not very effective if people don't know what to do

0:27:52.076 --> 0:27:55.236
<v Speaker 2>to avoid getting hit with the stick. There's very old

0:27:55.236 --> 0:27:58.316
<v Speaker 2>work in social psychology by a Yale professor in fact

0:27:58.396 --> 0:28:02.036
<v Speaker 2>named IRV Janis, who showed that fear messages can be

0:28:02.076 --> 0:28:06.476
<v Speaker 2>effective if they're accompanied by a clear indicator of what

0:28:06.516 --> 0:28:10.796
<v Speaker 2>you do to avoid being afraid. Just tell people it's

0:28:10.876 --> 0:28:13.196
<v Speaker 2>all bad and it's getting worse, and you can't tell

0:28:13.236 --> 0:28:15.876
<v Speaker 2>them exactly what they should do to make it better,

0:28:16.156 --> 0:28:19.156
<v Speaker 2>they basically tune out. So carrots are very effective in

0:28:19.196 --> 0:28:22.156
<v Speaker 2>this regard. And we do need carrots and we have them,

0:28:22.156 --> 0:28:24.796
<v Speaker 2>but they're not carrots like, let's look on the bright

0:28:24.836 --> 0:28:27.556
<v Speaker 2>side of climate change. You'll be able to sail in Vermont.

0:28:27.556 --> 0:28:30.516
<v Speaker 2>Won't that be wonderful? No. No, the messages I think are

0:28:30.556 --> 0:28:34.236
<v Speaker 2>actually economic, and there are messages that are now coming

0:28:34.276 --> 0:28:36.916
<v Speaker 2>through loud and clear that we're not doing these things

0:28:36.956 --> 0:28:39.716
<v Speaker 2>necessarily to solve a problem. We're doing it because it's

0:28:39.716 --> 0:28:42.276
<v Speaker 2>going to create jobs. It's going to create a vibrant

0:28:42.316 --> 0:28:45.356
<v Speaker 2>new economy. Look at what we're going to be able

0:28:45.356 --> 0:28:48.676
<v Speaker 2>to do with electric cars. I think that's actually a

0:28:48.916 --> 0:28:51.716
<v Speaker 2>very effective way to get people to do the right

0:28:51.756 --> 0:28:55.636
<v Speaker 2>thing by showing them how attractive the opportunities are in

0:28:55.676 --> 0:28:58.356
<v Speaker 2>this new world we're trying to create, rather than just

0:28:58.436 --> 0:29:01.356
<v Speaker 2>scaring them about how bad it is if they don't

0:29:01.436 --> 0:29:01.636
<v Speaker 2>do it.

0:29:01.716 --> 0:29:03.276
<v Speaker 1>When we think about the kinds of actions we need

0:29:03.316 --> 0:29:05.276
<v Speaker 1>to take to fix climate change, I think this is

0:29:05.316 --> 0:29:07.876
<v Speaker 1>another spot where our biases mess us up, because when

0:29:07.916 --> 0:29:10.836
<v Speaker 1>I try to simulate how I'll feel, you know, making

0:29:10.876 --> 0:29:13.356
<v Speaker 1>the sorts of sacrifices that might be required to kind

0:29:13.396 --> 0:29:16.356
<v Speaker 1>of fix climate I can sometimes think that those things

0:29:16.396 --> 0:29:18.116
<v Speaker 1>are going to hurt me much more than they could.

0:29:18.396 --> 0:29:20.356
<v Speaker 1>Right I simulate I don't have an EV right now,

0:29:20.596 --> 0:29:23.356
<v Speaker 1>very embarrassing, you know, from this sort of social comparison thing.

0:29:23.556 --> 0:29:25.556
<v Speaker 1>But when I simulate getting an EV, I'm like, oh,

0:29:25.636 --> 0:29:27.116
<v Speaker 1>that's going to be a pain to figure out where

0:29:27.116 --> 0:29:28.956
<v Speaker 1>I'm going to plug it in, or kind of mapping

0:29:29.036 --> 0:29:30.996
<v Speaker 1>out my drive so I can find a charger. But

0:29:31.036 --> 0:29:33.236
<v Speaker 1>in practice, when I actually do that, it might not

0:29:33.316 --> 0:29:35.396
<v Speaker 1>be as bad as we think. This gets back to

0:29:35.436 --> 0:29:37.516
<v Speaker 1>another bias that I know you've studied in detail, this

0:29:37.596 --> 0:29:41.316
<v Speaker 1>bias of affective forecasting. You know, explain what effective forecasting

0:29:41.476 --> 0:29:43.836
<v Speaker 1>is and why changing our behavior to be a little

0:29:43.876 --> 0:29:46.116
<v Speaker 1>bit more sustainable might not be as bad as we think.

0:29:46.196 --> 0:29:49.036
<v Speaker 2>Well. Affect to forecasting is just a mouthful of words

0:29:49.076 --> 0:29:51.436
<v Speaker 2>that means looking into the future, and figuring out what

0:29:51.516 --> 0:29:53.996
<v Speaker 2>will make you happy. If it'll make you happy, how

0:29:54.036 --> 0:29:57.276
<v Speaker 2>long that happiness will last. It's just a prediction about

0:29:57.356 --> 0:30:00.356
<v Speaker 2>what will be good and what will be bad for you.

0:30:00.716 --> 0:30:02.756
<v Speaker 2>And you're right that people make errors when they try

0:30:02.796 --> 0:30:05.796
<v Speaker 2>to do that kind of work. And you're imagining that

0:30:05.876 --> 0:30:08.556
<v Speaker 2>getting an EV will be very difficult at plugging and

0:30:08.556 --> 0:30:11.676
<v Speaker 2>it will be hard, And you're probably right about some

0:30:11.716 --> 0:30:14.476
<v Speaker 2>of those things, but you're also failing to imagine a

0:30:14.516 --> 0:30:16.956
<v Speaker 2>number of things. You're failing to imagine how good you're

0:30:16.956 --> 0:30:18.836
<v Speaker 2>going to feel every time you get in it, drive

0:30:18.876 --> 0:30:21.356
<v Speaker 2>down the street, and show all those other drivers that

0:30:21.596 --> 0:30:24.036
<v Speaker 2>you mean business when it comes to climate change, on

0:30:24.116 --> 0:30:26.556
<v Speaker 2>and on and on. You'll imagine some of the things

0:30:26.596 --> 0:30:29.396
<v Speaker 2>about this, but you'll fail to imagine others. So your

0:30:29.396 --> 0:30:32.436
<v Speaker 2>imagination turns out not to be a great guide as

0:30:32.436 --> 0:30:34.676
<v Speaker 2>to how good you will feel. Well? What should you

0:30:34.716 --> 0:30:38.476
<v Speaker 2>do instead? If your imagination is going to not serve

0:30:38.516 --> 0:30:41.036
<v Speaker 2>you well? Well, one easy way to find out how

0:30:41.036 --> 0:30:42.916
<v Speaker 2>you'll feel if you buy an EV is to see

0:30:42.956 --> 0:30:46.636
<v Speaker 2>how people who have already done it actually do feel.

0:30:46.796 --> 0:30:49.876
<v Speaker 2>And what you'll find is that Tesla owners are among

0:30:49.876 --> 0:30:52.916
<v Speaker 2>the most satisfied humans on Earth. They love their cars

0:30:52.956 --> 0:30:55.436
<v Speaker 2>and they love having bought them. Is there any reason

0:30:55.516 --> 0:30:57.436
<v Speaker 2>you don't think you would join their ranks?

0:30:57.556 --> 0:30:57.996
<v Speaker 3>It's funny.

0:30:57.996 --> 0:31:00.316
<v Speaker 1>I just had a conversation at a dinner party yesterday

0:31:00.356 --> 0:31:03.196
<v Speaker 1>with an EV owner who is evangelical about their EV

0:31:03.236 --> 0:31:04.996
<v Speaker 1>and they're like, Oh my gosh, it's so easy and

0:31:05.036 --> 0:31:07.276
<v Speaker 1>it's so fun and it's so much faster than you think.

0:31:07.596 --> 0:31:10.316
<v Speaker 1>And it really was one of these cases of getting testimony.

0:31:10.396 --> 0:31:12.716
<v Speaker 1>That person's testimony is an owner of an EV is

0:31:12.756 --> 0:31:14.836
<v Speaker 1>so much better than my simulation is ever going to

0:31:14.916 --> 0:31:15.716
<v Speaker 1>be about what it's like.

0:31:16.076 --> 0:31:18.596
<v Speaker 2>There's no doubt it's better in helping you make an

0:31:18.596 --> 0:31:21.716
<v Speaker 2>accurate forecast. But we also know people don't trust it

0:31:21.756 --> 0:31:25.876
<v Speaker 2>as much. People place undue stock in their own imaginations,

0:31:26.556 --> 0:31:30.636
<v Speaker 2>and they don't properly value the experiences of others because

0:31:30.636 --> 0:31:33.916
<v Speaker 2>they say, yeah, but that's Fred. I'm not Fred. Fred

0:31:33.956 --> 0:31:36.836
<v Speaker 2>is different than I am. Actually, in most ways, Fred

0:31:36.876 --> 0:31:39.716
<v Speaker 2>isn't different than you are. Human beings are much more

0:31:40.076 --> 0:31:42.916
<v Speaker 2>like than they expect. They have an illusion of uniqueness

0:31:42.996 --> 0:31:45.556
<v Speaker 2>that makes them think that there's no way anybody else

0:31:45.556 --> 0:31:48.476
<v Speaker 2>can tell me about my future. Yes, actually, if everybody

0:31:48.516 --> 0:31:51.356
<v Speaker 2>who's a lawyer is miserable. You're almost surely going to

0:31:51.356 --> 0:31:52.476
<v Speaker 2>be a miserable lawyer too.

0:31:52.636 --> 0:31:53.916
<v Speaker 1>So the last thing we can do to try to

0:31:53.916 --> 0:31:57.076
<v Speaker 1>promote better climate behaviors is to recognize what helps us

0:31:57.116 --> 0:32:00.156
<v Speaker 1>get that sort of future planning going a little bit, because,

0:32:00.196 --> 0:32:02.636
<v Speaker 1>as you've mentioned, we can simulate the future, but it's

0:32:02.716 --> 0:32:05.196
<v Speaker 1>kind of hard. We can save for retirement, but it's hard.

0:32:05.676 --> 0:32:07.836
<v Speaker 1>Talk about the things that help us get our future

0:32:07.876 --> 0:32:10.316
<v Speaker 1>planning going. Now, we might be able to harness those

0:32:10.316 --> 0:32:12.476
<v Speaker 1>same kinds of things to help with climate change.

0:32:12.956 --> 0:32:14.836
<v Speaker 2>You know. I think there are two paths that we

0:32:14.916 --> 0:32:18.076
<v Speaker 2>can take. One is the path that most psychologists like

0:32:18.116 --> 0:32:20.436
<v Speaker 2>you and me are tempted to take, which is to

0:32:20.516 --> 0:32:23.956
<v Speaker 2>think about the things we could do to get every

0:32:24.116 --> 0:32:28.276
<v Speaker 2>day people to take different actions in their everyday lives.

0:32:28.396 --> 0:32:31.076
<v Speaker 2>But the fact is that all of that is not

0:32:31.236 --> 0:32:34.116
<v Speaker 2>going to add up to a lot, and most people

0:32:34.156 --> 0:32:35.916
<v Speaker 2>aren't going to do it. And I think it was

0:32:35.956 --> 0:32:38.796
<v Speaker 2>Al Gore who said, if you really care about the climate,

0:32:39.276 --> 0:32:42.596
<v Speaker 2>instead of changing your light bulbs or worrying about carbon offsets,

0:32:42.756 --> 0:32:45.116
<v Speaker 2>you should vote. I mean, if you really want to

0:32:45.156 --> 0:32:48.516
<v Speaker 2>make change, you make change to the system in which

0:32:48.556 --> 0:32:53.116
<v Speaker 2>people function, rather than asking individuals to please defy their

0:32:53.156 --> 0:32:57.316
<v Speaker 2>own nature a little bit differently. Retirement savings is a

0:32:57.356 --> 0:33:01.276
<v Speaker 2>great example. If we were to just cajole people, convince them,

0:33:01.436 --> 0:33:05.596
<v Speaker 2>tempt them, amuse them into saving for retirement, no one

0:33:05.636 --> 0:33:08.356
<v Speaker 2>in America would be doing it right, just like they

0:33:08.396 --> 0:33:11.236
<v Speaker 2>don't floss. We wouldn't do those things. But we've managed

0:33:11.236 --> 0:33:14.956
<v Speaker 2>to institutionalize retirement savings. So now your employer says to you,

0:33:15.356 --> 0:33:18.156
<v Speaker 2>I will be withholding some of your salary. I will

0:33:18.196 --> 0:33:20.836
<v Speaker 2>be putting it away for you for retirement because I

0:33:20.956 --> 0:33:23.476
<v Speaker 2>know you are just too flawed to do it on

0:33:23.516 --> 0:33:26.236
<v Speaker 2>your own. And as a result, a lot of Americans

0:33:26.276 --> 0:33:29.556
<v Speaker 2>now have retirement savings. One of your colleagues, Kelly Brownell,

0:33:29.636 --> 0:33:31.676
<v Speaker 2>once told me. He said, you know, if you want

0:33:31.716 --> 0:33:33.476
<v Speaker 2>to get people to eat better, you can try a

0:33:33.516 --> 0:33:35.996
<v Speaker 2>million different things, almost none of them work. But the

0:33:35.996 --> 0:33:37.876
<v Speaker 2>best thing you can do is make sure there's a

0:33:37.916 --> 0:33:40.596
<v Speaker 2>grocery store that has produced within one mile of their home.

0:33:40.836 --> 0:33:43.676
<v Speaker 2>I think the same thing is true for climate change.

0:33:44.036 --> 0:33:46.476
<v Speaker 2>We have to stop saying to people it's on you

0:33:46.556 --> 0:33:49.196
<v Speaker 2>to change your light bulb. That's going to fix the problem. No,

0:33:49.796 --> 0:33:52.156
<v Speaker 2>we have to stop using fossil fuels. There are a

0:33:52.196 --> 0:33:55.676
<v Speaker 2>lot of people who are deeply economically invested in making

0:33:55.676 --> 0:33:58.876
<v Speaker 2>sure we keep using fossil fuels. You have to vote

0:33:59.076 --> 0:34:02.596
<v Speaker 2>for a government that will tell them no. Until we

0:34:02.636 --> 0:34:06.196
<v Speaker 2>do that, everything else is just working around the margins.

0:34:06.316 --> 0:34:08.236
<v Speaker 2>So I'm sorry to say as a psychologist that I

0:34:08.236 --> 0:34:11.356
<v Speaker 2>think there's a lot less psychology to fixing this problem

0:34:11.596 --> 0:34:13.636
<v Speaker 2>then there is just politics.

0:34:13.756 --> 0:34:16.316
<v Speaker 1>But I think it actually comes from understanding our psychology.

0:34:16.356 --> 0:34:18.196
<v Speaker 1>There's things we can do with our own psychology that

0:34:18.316 --> 0:34:21.236
<v Speaker 1>might not require as much government intervention. Like you know,

0:34:21.356 --> 0:34:23.676
<v Speaker 1>somebody burns a flag. We don't need a politician to

0:34:23.716 --> 0:34:26.356
<v Speaker 1>tell us like, hey, get upset about that. But with

0:34:26.436 --> 0:34:29.236
<v Speaker 1>these things that don't activate our evolutionary biases, we do

0:34:29.316 --> 0:34:32.276
<v Speaker 1>need the system, and that is coming from psychology. That's

0:34:32.356 --> 0:34:34.796
<v Speaker 1>understanding our psychology to know when we need help and

0:34:34.836 --> 0:34:35.396
<v Speaker 1>when we don't.

0:34:35.676 --> 0:34:37.916
<v Speaker 2>Well, I like the fact that you have given us

0:34:37.956 --> 0:34:40.636
<v Speaker 2>credit for something, even if we don't deserve it. I'll

0:34:40.636 --> 0:34:42.516
<v Speaker 2>take it. You're right, it's all psychology.

0:34:43.396 --> 0:34:44.116
<v Speaker 3>I'll take it.

0:34:45.276 --> 0:34:48.276
<v Speaker 2>I don't want to seem like I'm saying there's no

0:34:48.516 --> 0:34:53.396
<v Speaker 2>room for changing the behavior of individuals so that they

0:34:53.476 --> 0:34:56.436
<v Speaker 2>contribute less to the problem and more to the solution.

0:34:56.676 --> 0:35:00.716
<v Speaker 2>There is I think there's a large role, maybe even

0:35:00.756 --> 0:35:04.596
<v Speaker 2>the largest role, is for government to change the behavior

0:35:05.116 --> 0:35:08.596
<v Speaker 2>of nations. But with that said, I'm all for anything

0:35:08.596 --> 0:35:11.956
<v Speaker 2>that gets human beings to do what is better for

0:35:11.996 --> 0:35:15.236
<v Speaker 2>the climate. And I think psychologists are there to help

0:35:15.276 --> 0:35:17.996
<v Speaker 2>you with a whole host of tricks that can get

0:35:18.116 --> 0:35:20.916
<v Speaker 2>at least some percentage of individuals to do better in

0:35:20.956 --> 0:35:23.316
<v Speaker 2>their everyday lives. I mean, here's the good news about

0:35:23.356 --> 0:35:27.676
<v Speaker 2>climate change. There aren't many people who are going, no,

0:35:28.076 --> 0:35:30.356
<v Speaker 2>I don't want to fix this problem. I really think

0:35:30.356 --> 0:35:33.076
<v Speaker 2>it's great. I'm so glad there are more wildfires in

0:35:33.076 --> 0:35:36.836
<v Speaker 2>California and that Arizonas won't have water to drink. Right,

0:35:36.876 --> 0:35:39.876
<v Speaker 2>we're kind of all almost all of us, at least

0:35:39.956 --> 0:35:42.476
<v Speaker 2>almost all of us, are on the same side of

0:35:42.476 --> 0:35:45.716
<v Speaker 2>this problem, and we're only talking about how do we

0:35:45.796 --> 0:35:47.836
<v Speaker 2>solve it. If you think of the most of the

0:35:47.836 --> 0:35:51.756
<v Speaker 2>problems that face us, we're arguing about whether there is

0:35:51.796 --> 0:35:54.876
<v Speaker 2>a problem and what the problem is. We all agree

0:35:54.876 --> 0:35:57.356
<v Speaker 2>about all of this now, and we just have to

0:35:57.356 --> 0:35:59.156
<v Speaker 2>get on board with what we're going to do to

0:35:59.236 --> 0:36:01.596
<v Speaker 2>solve it. I think that gives us at least a

0:36:01.596 --> 0:36:02.436
<v Speaker 2>good head start.

0:36:03.756 --> 0:36:06.756
<v Speaker 1>Despite what Dan says, I'm super grateful that psychologists like

0:36:06.796 --> 0:36:09.356
<v Speaker 1>him have helped me understand why I've always felt so

0:36:09.436 --> 0:36:12.356
<v Speaker 1>helpless in the face of the climate crisis. Talking to

0:36:12.476 --> 0:36:15.276
<v Speaker 1>Dan has encouraged me to up my game. I'll work

0:36:15.316 --> 0:36:17.956
<v Speaker 1>on my dumb worries about getting an EV, I'll pay

0:36:17.996 --> 0:36:20.756
<v Speaker 1>more attention to people who've adopted more greenways of living.

0:36:21.316 --> 0:36:24.396
<v Speaker 1>And oh yeah, I'm definitely going to vote. But I

0:36:24.476 --> 0:36:27.556
<v Speaker 1>also want to continue exploring other things psychology can teach

0:36:27.636 --> 0:36:30.996
<v Speaker 1>us about how to fight climate change more hopefully, and

0:36:31.076 --> 0:36:33.836
<v Speaker 1>so on our next episode of this special season, we'll

0:36:33.876 --> 0:36:36.356
<v Speaker 1>explore some new research showing there are ways to cut

0:36:36.396 --> 0:36:39.556
<v Speaker 1>our carbon footprints that have the unexpected benefit of making

0:36:39.676 --> 0:36:40.956
<v Speaker 1>us feel way happier.

0:36:41.356 --> 0:36:43.316
<v Speaker 4>Oh, I'd bike to work that day because it put

0:36:43.356 --> 0:36:45.236
<v Speaker 4>me in a good mood. But of course it's also

0:36:45.276 --> 0:36:48.276
<v Speaker 4>one of the most sustainable forms of transit. That started

0:36:48.356 --> 0:36:50.796
<v Speaker 4>kind of got like the fireworks going where I started thinking,

0:36:50.996 --> 0:36:53.836
<v Speaker 4>by focusing on climate change just as the sort of

0:36:53.876 --> 0:36:56.596
<v Speaker 4>harbinger of doom and gloom, they were actually missing out

0:36:56.636 --> 0:36:59.316
<v Speaker 4>on a way of tackling it that might be more

0:36:59.356 --> 0:37:00.396
<v Speaker 4>helpful for some people.

0:37:01.196 --> 0:37:04.116
<v Speaker 1>That's next time on the Happiness Lab with me, Doctor

0:37:04.196 --> 0:37:12.196
<v Speaker 1>Laurie Santos