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Speaker 1: My next guest is a longtime friend. He's a graduate

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Speaker 1: of the University of Washington, before he attended Harvard Business

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Speaker 1: School and this prestigious executive program. I have known him

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Speaker 1: for over two decades and we go all the way

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Speaker 1: back to the masterpe days and I received industry awards

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Speaker 1: like the Pioneer Award from the African American Film Critics Association,

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Speaker 1: the Game Change of Achieving Award from Uptown Magazine, and

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Speaker 1: Kia Motors. Ever any Power Won fifty. I was there

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Speaker 1: when he received that honor and Black Enterprires Top fifty

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Speaker 1: Power Brokers. He is the president of Cold Black Films,

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Speaker 1: Laugh Out Loud and Heartbeat Digital as Kevin Hart. Please,

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Speaker 1: welcome to Money Making Conversation. I called him a dear

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Speaker 1: friend because he really is. Jeff Clanagan, thanks for sho

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Speaker 1: and the the first I want to say congratulations on two

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Speaker 1: years with the show. Um the various grace. No, he's

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Speaker 1: given out a lot of good information that people really needs.

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Speaker 1: The people a lot of people need directions, especially if

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Speaker 1: you're being an entrepreneurs. I just want to say, first,

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Speaker 1: congrats on the show. Well, thank you, thank you. It's

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Speaker 1: been amazing man, because uh you know I started to

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Speaker 1: show on the Humbug just six weeks of promotion. You

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Speaker 1: came on my show, supported me and uh and just

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Speaker 1: just showed me. And that was at the early stages

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Speaker 1: of developing the whole digital platform for Kevin Hart and uh,

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Speaker 1: laugh out Loud, Where are we at and all that,

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Speaker 1: because I know at the time you're about to give

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Speaker 1: his own XM channel and all those things. So where

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Speaker 1: are we at? And just update me a little bit

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Speaker 1: on what what's happening in the Kevin Hart world and

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Speaker 1: also the Cold Black world. So the Kevin Hart world

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Speaker 1: where I'm involved is really his his digital platforms, and

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Speaker 1: the laugh Out Loud is a digital that. Now when

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Speaker 1: I say digital, here's a thing reality, digital spaces or

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Speaker 1: what let's call it, the streaming space terms with everybody

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Speaker 1: has heard everything, but the model, the business model changed everything.

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Speaker 1: So when you start out, when we started out a

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Speaker 1: couple of years ago, the models entirely changed. When we

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Speaker 1: started out, it was gonna be subscription video on the

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Speaker 1: map with subscriptions like Netflix, you pay five. But now

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Speaker 1: what's happening. You've got Netflix, Hulu, Amazon, You've got Disney

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Speaker 1: coming to the game. You've got Warner. At the end

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Speaker 1: of the day, consumers always and subscribed to sell me

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Speaker 1: subscriptions and so so what's happened is there's been a

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Speaker 1: a literally in the last three to four months, there's

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Speaker 1: been a huge ship towards advertising video on the matter,

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Speaker 1: which is for the consumer is good news because that

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Speaker 1: means you get to watch content for free. Now there

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Speaker 1: are ads that are fed not in not in the

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Speaker 1: same rate of matter that you see on traditional linear TIV.

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Speaker 1: But the model is now a bod what we call

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Speaker 1: it linear digital because it's not it's not on linear television.

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Speaker 1: It's still streamed through the internet. But there are these

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Speaker 1: platforms like if you got Voodoo or Roku or Pluto

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Speaker 1: or two V you have these platforms that are embedded

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Speaker 1: in flat televisions and then you can take a choose

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Speaker 1: where you want to watch the past. So our model

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Speaker 1: right now from the distribution is where locking and distribution

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Speaker 1: with all of these platforms, because that's where the the

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Speaker 1: new strategy is gonna be at and what you aggravate

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Speaker 1: all those different platforms. You can reach anywhere people on

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Speaker 1: the same way the traditional cable pill right, but you're

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Speaker 1: selling cost per point and advertising things like that. It

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Speaker 1: really is. It really is amazing because I remember when, uh,

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Speaker 1: when Jeff and I, when you first was talking about

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Speaker 1: the launch, he said, I I seen him some some

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Speaker 1: shows I created, and then all of a sudden when

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Speaker 1: the show launched, I didn't hit his age demo because you,

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Speaker 1: like I said, it just keeps shifting, and then it

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Speaker 1: became a subscription bag. Now but now, now does that

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Speaker 1: mean now that you have a sales team tied to

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Speaker 1: the to the brand. But yes, because now our sales

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Speaker 1: team though what we do is God himself very targeted

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Speaker 1: brand partnerships. So for example, our biggest show, which is

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Speaker 1: the biggest literally the biggest show sports so on the internet,

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Speaker 1: as Cold as Bobs, just Kevin the Interview show, and

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Speaker 1: that's tied to a that's tied to a brand, Old Spice.

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Speaker 1: So there was a direct relations with Old Spice that

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Speaker 1: came on as a presenter for the show. And we've

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Speaker 1: had other brands tied into it like we also we

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Speaker 1: just did it. We just roll out of campaign with

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Speaker 1: a T T. So we're doing branded campaign. But when

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Speaker 1: we're on these advertising video demand platforms, they have their

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Speaker 1: own cell team and they're feeding their own ads so

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Speaker 1: our job, which is which is great, it's really just

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Speaker 1: to drive eyeballs to our content, which is something we

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Speaker 1: you know, we're very good at doing right or the

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Speaker 1: very that's really a divisionary part of all of you,

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Speaker 1: you know, because I know that first of all, just

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Speaker 1: taste about jail, very humble, low key, always thinking, always thinking.

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Speaker 1: I know that my relationships started with master people that

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Speaker 1: picked back up from Steve Harvey because he was the

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Speaker 1: first one that understood the value of stand up comedy

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Speaker 1: and started knocking on all the stand up comics doors

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Speaker 1: and saying, hey, you should do a DVD special, you

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Speaker 1: should do DV comedy special, And that really laid the

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Speaker 1: groundwork for you starting to get content right said that,

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Speaker 1: starting to do those specials, and then right at the

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Speaker 1: cup of you know, when we started, I think our

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Speaker 1: first one with Steve, I think that was a VHS,

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Speaker 1: but we quickly moved into DVD. But being right there

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Speaker 1: when the whole DV phenomenon started, So I kind of

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Speaker 1: like it right now is right now, streaming is the

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Speaker 1: new is the new DVD is? How how are you

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Speaker 1: delivering content directly to the somewhere And it's a streaming

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Speaker 1: platform now It's the interesting part because it's so funny

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Speaker 1: because I can just see us crossing platform eras because vhs,

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Speaker 1: because we were still doing we would go to like

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Speaker 1: a record stores and I remember we're going to Chicago

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Speaker 1: and and it was doing the record stores up there

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Speaker 1: to to push out the VHS and also to push

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Speaker 1: out the DVD when it came out. And so now

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Speaker 1: the fact that and it's not that long ago, it's

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Speaker 1: really it's not that long ago that all this was happening.

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Speaker 1: The fact that now you know, everything's tied to streaming

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Speaker 1: and the and the platforms and competition are so incredible.

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Speaker 1: That's what you're saying is that you know we could charge,

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Speaker 1: but then you're competing with so many people who have

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Speaker 1: giant promotional buckets where they can just keep selling and

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Speaker 1: selling and selling, and it can tell people just undervalue

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Speaker 1: your opportunities that would have been available on your digital platform. Correct, Jeff,

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Speaker 1: That that is Here's here's an inside. You know the

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Speaker 1: interesting about Hollywood. You know you're looking at the trades

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Speaker 1: every day and read noveledge articles. Everybody's talking about box, Timmy.

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Speaker 1: What they don't do is you've traveled. I traveled. Do

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Speaker 1: you know what it's like in Middle America. You been

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Speaker 1: the Tosa, Oklahoma, three Port Louisia, and that we kind

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Speaker 1: of have an understanding of them. What the consumers appetite

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Speaker 1: or now they're not reading all these articles and stuff

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Speaker 1: just coming out. So when you start bombarding them with uh,

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Speaker 1: who do plus and also good thing, they're going wait, wait, wait,

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Speaker 1: I got a cable when I got rabbiteers, I watched

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Speaker 1: my tut because it's too much for Middle American. That's

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Speaker 1: where I think the f body subscription is going to

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Speaker 1: plow that because it's a bunch of executives in tech

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Speaker 1: companies in the Bay Area, in l A, Boston, New

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Speaker 1: York talking about this and we're rolling our streaming, We're

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Speaker 1: rolling our stream but they really are not in touch

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Speaker 1: with the consumer or Middle American terms of what acts

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Speaker 1: me is that consumers that are substricted, how many how

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Speaker 1: many subscriptions is that going to person have? Because it's

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Speaker 1: not just the TV stuff. It's like that person may

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Speaker 1: be subscribing to Spotify for their music or or something else.

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Speaker 1: The subsis there's more than It's more than just see

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Speaker 1: streaming content because there's other subscriptions that that person is

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Speaker 1: probably subscribing to That's that's really I always enjoyed talking

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Speaker 1: to Jeffer because I know that well here and I

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Speaker 1: really can talk about the business side and also talk

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Speaker 1: about the visionary opportunities that are out there. But the

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Speaker 1: one thing you have to realize is that you have

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Speaker 1: to be ready for change. And that's all you're saying.

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Speaker 1: And this then this first break is that, Hey, you

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Speaker 1: can't be locked down saying I'm gonna be a die hard,

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Speaker 1: I'm a subscription guy. This is where we're gonna ride

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Speaker 1: it out. This has been my business model. You have

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Speaker 1: to have a flexible business model. Correct said that. That

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Speaker 1: is my motel the half. And you can't be afraid

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Speaker 1: the movie. You cannot be afraid to move away from

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Speaker 1: what you started undoing because the market and the consumer

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Speaker 1: is gonna basic drive your business model. I'm like the

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Speaker 1: consumer controls your brand because the consumer is going to

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Speaker 1: tell you what they want, how they feel about your brand,

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Speaker 1: and how they want to consume content. And you cannot

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Speaker 1: dictate or change because summer the advertising it is no

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Speaker 1: longer one way like it used to be. The consumer

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Speaker 1: is going to tell you how they want their content.

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Speaker 1: You gotta be flexible with your model. Cool. We'll be

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Speaker 1: right back with more from my man, Jeff Clanagan. Um wow,

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Speaker 1: because I'm gonna talk about something when you come right back.

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Speaker 1: His summer internship mentor program that's important, but also some

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Speaker 1: upcoming original programs and projects in development. All right, this

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Speaker 1: is Roshan mcgone. You're listening to money making conversations and

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Speaker 1: I'm talking to Jeff Clanagan. A couple of film, a

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Speaker 1: couple of companies were discussing the Code Black Film and

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Speaker 1: Code Black Digital and film production and distribution company dedicated

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Speaker 1: to super serving the black community worldwide. I wanted to

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Speaker 1: bring that up first because you know, a lot of

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Speaker 1: people understand the value of niche program and the value

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Speaker 1: of knowing your market share and building on that. A

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Speaker 1: lot of people say, I want to be general market,

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Speaker 1: but you understood your market share and you built your

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Speaker 1: base on that, which allows you to have a strong

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Speaker 1: revarde and become an authority. Correct. Actually, when I came

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Speaker 1: up with the name Code Black, you should when I

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Speaker 1: first sitting media, like even when I first went the

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Speaker 1: line gate at the market saying are you sure you

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Speaker 1: don't want to change your name? I'm like, what's the

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Speaker 1: problem make you? Are you? Are you uncomfortable with the name,

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Speaker 1: because that's that's probably a bigger compli and movement right

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Speaker 1: now with what I say, the awareness and unapologetic be

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Speaker 1: black and then my name is the cold black name

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Speaker 1: is cool now because everybody's with it. But before I

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Speaker 1: actually get a lot because they were just uncomfortable having

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Speaker 1: that conversation. It was just uncomfortable, right. They couldn't figure

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Speaker 1: it out. They couldn't figure out what is he talking about?

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Speaker 1: Is he is? He? Is he not understanding the overall

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Speaker 1: goal of lions Gate or any company that you set down.

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Speaker 1: And we all know the lions Gate did the multimillion

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Speaker 1: dollar deal with Tyler Perry. So they got on board

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Speaker 1: real quick there, Jeff Glanigan, they got out, they got

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Speaker 1: on board, They got they totally got a board. It

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Speaker 1: was very important. Let's talk about this summer internship program

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Speaker 1: that you have before we talk talking about your original

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Speaker 1: productions and projects and development. Okay, I've been doing this

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Speaker 1: for probably the last five years. And what I do.

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Speaker 1: One of the things that I when I talked to

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Speaker 1: high to students and in college students, I'm a very

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Speaker 1: big advocate um the opportunity for one, I pushed options,

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Speaker 1: but also with social media because these kids, the first

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Speaker 1: thing they do when they wake up on the phone

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Speaker 1: is they don't go to de w you have something.

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Speaker 1: They hit that Instagram, they hit the Facebook, they hit

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Speaker 1: the Twitter. They're going to the socco. So I'm like, look,

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Speaker 1: you guys are on your social media four or five

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Speaker 1: hours a day. Figure out how to make money with

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Speaker 1: you know what, that is the perfect college job to

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Speaker 1: happen because you can you can basically work out of

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Speaker 1: your dorm room. You could do your own side. So

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Speaker 1: what it is. I started with my daughters like five

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Speaker 1: or six years ago, and I because she's on so

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Speaker 1: I said, look, you're about to go to college, and

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Speaker 1: you got to pay part of your way to college.

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Speaker 1: I'm gonna do that day because I'm gonna teach you

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Speaker 1: how to make money. So Peter, what happens is that

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Speaker 1: I taught her. So she started managing Facebook pages and

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Speaker 1: at that time, they're you know, you could sell ads.

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Speaker 1: So she was making money on Facebook. But then I said, look,

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Speaker 1: now you gotta take it a step first. Go to

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Speaker 1: the school you and you're at the college that at

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Speaker 1: areas of the state. Go the different schools because every

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Speaker 1: business school, the art school, the marketing they all have

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Speaker 1: social media. Cat go tell them, hey, look, let me

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Speaker 1: work your social media for free, because you're not doing nothing.

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Speaker 1: Houses don't have the resources to do it. Go to

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Speaker 1: the sports program. So she started doing that all sunse

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Speaker 1: he got hired on in the TV department to that.

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Speaker 1: So she started doing social media because these couses don't

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Speaker 1: have the resources to do it, and they're always looking

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Speaker 1: for um, they're looking for people to help the market

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Speaker 1: because social media is really the holy growth of marketing

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Speaker 1: for people. So if you learn there's still a social media,

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Speaker 1: you can always get a job. Work. There's always going

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Speaker 1: to be worked. But that's the perfect college job because

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Speaker 1: you don't have any hours. You work your own hours.

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Speaker 1: So I'm a big advocate. So I take five students

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Speaker 1: every summer and I put them through kind of like

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Speaker 1: a boot camp and social media. So they they're working

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Speaker 1: on accounts, um, they have to read books, they gotta

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Speaker 1: read articles, they got to do a predication every week,

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Speaker 1: so they it's acting like a bootcast. Why they're working

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Speaker 1: and they're getting paid doing it. Hey, Jeff, let me

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Speaker 1: ask you this. So as it started already are you are?

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Speaker 1: It's a campaign you put in place annually? How does

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Speaker 1: that work? Because this is really you know me, I

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Speaker 1: missed a creative here, so that we started our summer

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Speaker 1: because black Person we just started, so um, the kids

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Speaker 1: just started because that's great. So this was in place.

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Speaker 1: So next year, let's say December November, November December, get

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Speaker 1: with lou Rashaw and said, hey, Rashan, this is what

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Speaker 1: we're gonna do, and let's just start doing digital campaign

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Speaker 1: because really, the reason I'm saying that is that you

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Speaker 1: are a brand and you're doing something that's very significant.

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Speaker 1: And actually the technique of working for free to develop

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Speaker 1: your resume is something I always preach and I always

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Speaker 1: tell people your value is not always tied to how

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Speaker 1: much you make. It's how it's tied to how much

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Speaker 1: you know. And if you know something, then people pay.

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Speaker 1: People will pay for that value. And so that's what

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Speaker 1: you're preaching here. And you told your daughter to do

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Speaker 1: the same thing. Look I got you covered, but look

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Speaker 1: here in the meantime, go learn the skills said and

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Speaker 1: show value out there. Once you show that value and development,

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Speaker 1: I think, guess what you're gonna get paid. Now you

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Speaker 1: have this mentor this this mentoring program. Did you do

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Speaker 1: every summer five students? How do you go through the

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Speaker 1: process of reaching these students? Okay, so this one you're

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Speaker 1: probably gonna laugh at, but exactly true. You probably don't know.

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Speaker 1: I am the co head track of field coach at

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Speaker 1: Calibata's High School and I coached track of field. So

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Speaker 1: you're probably probably like, what do you have time to

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Speaker 1: do this something I've been doing for a few or

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Speaker 1: five years. And so I coached track of field. I

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Speaker 1: used to be a track to feel athlete, you know what,

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Speaker 1: school football. But so because I'm around these high school

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Speaker 1: shooters all the time, I a lot of time I'm

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Speaker 1: picking out of that that or referral. But I coached

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Speaker 1: kids and so like, for example, I just had my

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Speaker 1: my class, my first class graduated. I placed five athletes

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Speaker 1: on scholarships. And actually the reason I went to Miami

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Speaker 1: was to go check in one of my athletes at

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Speaker 1: the University of Haven't. I just graduated five athletes. They

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Speaker 1: all got they all got full right scholarship. Um. And

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Speaker 1: so a couple of my athletes are in the program.

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Speaker 1: But because I'm around the youth, whether it's one of

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Speaker 1: my athletes or somebody at the school, or hey, my cousin,

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Speaker 1: my friend. Sometimes I'm getting in bounced and everybody knows

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Speaker 1: I'm doing it. Wow. Wow. But to your point, though,

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Speaker 1: here's the thing with this program. They don't have to

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Speaker 1: be in l A. They just need a computer, high

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Speaker 1: feet internet. They could be anywhere. And because I have

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Speaker 1: had people I've had like I had a person in

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Speaker 1: New York before, I had a person in um Atlanta before.

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Speaker 1: So it's it's kind of like friends, I'm doing it.

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Speaker 1: I would love to do campaigns, you kind of a

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Speaker 1: national search and spread it out across the country. Absolutely.

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Speaker 1: I I just think you should do that. I think

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Speaker 1: that it's important that you're because you always to me

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Speaker 1: like an unknown star, you know, because you know I'm

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Speaker 1: your background guy, just like me. But boy, you out

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Speaker 1: there making it happen. I can said putting students in

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Speaker 1: school for rides scholarships as well as running the digital

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Speaker 1: content on Cold Black always a game changer. Now you

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Speaker 1: have some other projects. We're gonna talk off air about

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Speaker 1: the about the mentoring program, because that's something I want

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Speaker 1: to give with my staff, with your staff, and they're

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Speaker 1: they're working out and then you and I come back

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Speaker 1: because I'm also managing Stephen A. Smith, handling all his marketing,

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Speaker 1: branding and his social media's while he's been exploding and

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Speaker 1: he's off, he'd dropped a viral video every every week

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Speaker 1: because I understood the conversation I had with him when

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Speaker 1: I say him and told my Jeff Clanagan is a

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Speaker 1: genius when he comes to the whole branding aspect of

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Speaker 1: streaming digital content development. Now you've got a couple of

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Speaker 1: upcoming original productions and you have some projects in development.

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Speaker 1: Tell us about those Cold as Balls, What the Fit,

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Speaker 1: Dars Paint and fly Girl. Okay, cool? Like coming up

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Speaker 1: under what your Kevin are branded or under laugh a

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Speaker 1: laugh is we're doing the second season of What the Fit,

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Speaker 1: which the show um entertainment show with Kevin and celebrities,

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Speaker 1: and that's gonna that's a YouTube. That's the YouTube original

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Speaker 1: productions only one of I think they only have three

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Speaker 1: original productions going. It's a big production with shed like budget.

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Speaker 1: So that's the next thing. We're shooting that in September,

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Speaker 1: and they were also suitting our next cycle of Cold

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Speaker 1: Evalls in August, which actually we gotta get TV Smith,

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Speaker 1: so Goose on the next two Kevin Hart Um this

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Speaker 1: little Those shows live on YouTube, though a very YouTube

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Speaker 1: specific on the feature film side the pot the two products.

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Speaker 1: UM most excited about. You can I haven't really got

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Speaker 1: to in my career produced these kind of projects. Is

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Speaker 1: I have the life story right And if you're listening,

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Speaker 1: you could just google her. Her name is Doris paints

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Speaker 1: In not Tories Julty. She's probably eighty eight years old now.

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Speaker 1: Um and she she was a jewel thief. She wouldn't.

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Speaker 1: She basically went around the world and sold millions of dimonds.

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Speaker 1: Um and she and she and she started it because

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Speaker 1: of um it was an impulse, because of her economic

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Speaker 1: because she This is back in like in the in

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Speaker 1: the sifties and sixties. It's Testa. Thompson is a past

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Speaker 1: the star in it. That's that's the one. I'm really

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Speaker 1: excited because there's a lot of bugs on it. Like

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Speaker 1: I said, Thompson, come on, George, Hey, you'll see all

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Speaker 1: kind of all kinds of stuff on her. Really really well,

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Speaker 1: now now I got a minute left here. Fly Girl,

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Speaker 1: Now I've been knowing about fly Girl. Actually was approached

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Speaker 1: to do fly Girl. That's been out there. That's that's

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Speaker 1: been out there for a minute. How did you gain

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Speaker 1: possession of that project and what's the future of it?

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Speaker 1: Um so Basi. I was able to go after the

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Speaker 1: book series, the three book series book and went through

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Speaker 1: out of develverment. We had, we went through a lot

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Speaker 1: of scripts kind of figure out what to do with it.

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Speaker 1: So at this point right now, we're developing into a trilogy.

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Speaker 1: We're probably going to do it as a TV trilogy,

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Speaker 1: movie or seriously because we have a lot of extremers

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Speaker 1: that are interested in because of the success of the

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Speaker 1: book sales, and that's the direction we're going with it

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Speaker 1: right now. Right But my man, Jeff, appreciate you. I

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Speaker 1: know you pulled on the side of the road doing

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Speaker 1: your thing. I've been out in the l a uh

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Speaker 1: next week actually because I'm doing you don't got the

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Speaker 1: contract for that national goal where I do all the

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Speaker 1: marketing and Brandon fifty states. So uh, if you're in town,

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Speaker 1: I'm gonna get you a call, drop you on the

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Speaker 1: text line, find out for your baila, because I'll be

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Speaker 1: out there all next week. Okay, let's make up. Okay,

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Speaker 1: my brain be safe and thank you for this. Interview.

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Speaker 1: Appreciate you, Jeff clanagan,