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Speaker 1: Welcome the Cannabis Talk one oh one featuring Blue with

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Speaker 1: Joe Brande, the world's number one source for everything cannabis.

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Speaker 2: Hello, welcome to Cannabis Talk one on one, the world's

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Speaker 2: number one source for everything cannabis.

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Speaker 3: My name's Blue.

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Speaker 2: Alongside of me is mister Joe Brande, and you are

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Speaker 2: now tuned into the greatest cannabis show on the planet.

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Speaker 3: That's right, polks.

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Speaker 4: Thank you guys so much for listening to our podcast

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Speaker 4: all around the world. Make sure you check out the

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Speaker 4: website Cannabis Talk one on one dot com with so

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Speaker 4: many great articles and blogs on the side for you

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Speaker 4: to check out. And make sure you check the link

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Speaker 4: for the Cannabis Talk magazine as we have so many

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Speaker 4: great things on that as well.

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Speaker 3: And feel free to give us a call anytime.

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Speaker 4: One A one hundred and four twenty nineteen eighty and

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Speaker 4: go check out our ig pages at Cannabis Talk one

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Speaker 4: oh one. My brother from Another Brother, Blue is at

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Speaker 4: the number one Christopher Wright. Hello, I am at Joe

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Speaker 4: Grande fifty two. And if you're looking for a trusted

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Speaker 4: cannabis seed at a fair price, headler rocket.

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Speaker 3: Seeds dot com. Are on Instagram at Rocket Underscore Seeds.

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Speaker 4: Our guest on the show today. Everybody knows them. Everybody

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Speaker 4: was screaming for him and the buildin. Avis is here

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Speaker 4: black tell you. He's the CEO of the Sith Siva

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Speaker 4: sib Siba Baiba is a national cannabis holding company that

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Speaker 4: offers resources to business across the full supply chain nationwide

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Speaker 4: and accordance with state by state laws and regulations, as

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Speaker 4: well as offers support and funding and strategic operation planning.

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Speaker 3: Avis oversees the corporate direction, business development and strategy of

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Speaker 3: Siva LLC.

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Speaker 4: He facilitates company activity and consulting, alliances and channels, marketing,

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Speaker 4: investments and operations. He leads the high caliber team that

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Speaker 4: collectively provides clients with the highest level of support from

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Speaker 4: idea to concept through execution. You guys, I love on

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Speaker 4: the website what the Cushy Punch team had to say

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Speaker 4: about you, which was Avis is one of the smartest

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Speaker 4: individuals we have ever met and had the privilege.

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Speaker 3: Of working with.

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Speaker 4: He is a pillar of information for anyone that has

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Speaker 4: the capability to grasp anything, he says. He has an

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Speaker 4: in depth knowledge of the cannabis business and is very

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Speaker 4: well connected with the right people, so many great things

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Speaker 4: like that. Check got the website Siva LC dot com.

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Speaker 3: Without further ado, get it up for Siva in the building.

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Speaker 4: Folks, ay, thank you. You know how much you've done

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Speaker 4: in this business. Where do you come from?

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Speaker 5: That I mean?

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Speaker 4: And not only that, we just had some other questions.

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Speaker 4: Oh my god, he's got all this knowledge. That's the

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Speaker 4: same guy I wanted to talk to my students and

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Speaker 4: this and that. Where are you from and how did

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Speaker 4: you start this amazing company?

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Speaker 5: So when I started, I started off on the industry

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Speaker 5: side from cultivation and it's just been one evolution after another.

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Speaker 5: Cultivation led me to manufacturing. Manufacturing led me to retail.

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Speaker 5: Retail led me to state licensing. In Massachusetts back in

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Speaker 5: twenty twelve, we're the highest score in the state. We're

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Speaker 5: the only group that got three out of their licenses.

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Speaker 5: So from there it came back incorporated as a consulting company,

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Speaker 5: went through all the states from Nevada to New York

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Speaker 5: to Pennsylvania. We're usually the high scoring applicant group in

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Speaker 5: the state. We're the ones that usually got the high

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Speaker 5: score in the state. So from there you network and

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Speaker 5: you get connected with a lot of investors, So that

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Speaker 5: led to a lot of investments. And with the application,

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Speaker 5: what happens is you're not just filling out a form.

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Speaker 5: You're building a company from the ground up. Your architecting

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Speaker 5: the entire company, everything from the team, to the op manuals,

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Speaker 5: to the security plans, to their financing, the financial fitness.

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Speaker 5: And it's just been one evolution after another. After the

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Speaker 5: work in New York, when California was starting off, because

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Speaker 5: the work we had done and the understanding and the

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Speaker 5: level of understanding we had in all the different markets,

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Speaker 5: I got a point to the State Advisory Board in

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Speaker 5: California to advise the three state agencies on the development

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Speaker 5: of California's regulations to that for about four years. In

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Speaker 5: twenty seventeen, I was asked to be the president of

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Speaker 5: the La Cannabis TA Task Force, so we were working

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Speaker 5: with the city council and developing the regulations. From there,

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Speaker 5: I had a lot of cities reach out we help

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Speaker 5: them develop their ordinances. But we have always been about

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Speaker 5: licensing and just a full full suit of services.

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Speaker 2: You know, it was, you know, it's is this is

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Speaker 2: you know, Avis and I've known each other for a

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Speaker 2: long time now, you know, and I've learned to kind

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Speaker 2: of you know, watch how a lot of people come

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Speaker 2: in and out of this industry. You're one of those

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Speaker 2: guys that has just been in here, very consistent, very trustworthy.

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Speaker 2: A lot of people love the brand, and and you

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Speaker 2: know Avis is actually silvera spelled backwards, did you guys?

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Speaker 3: I just caught that. I just caught that what you

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Speaker 3: pointed out off, I don't know. I myself out.

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Speaker 4: You're wondering why you can't hear anything your own headphones,

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Speaker 4: But but you're able to figure out if his name

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Speaker 4: is the name of the company. That's pretty ironic and strategic. Obviously,

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Speaker 4: what made you do that or because it stand for

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Speaker 4: something else backwards?

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Speaker 5: So when I started, when I incorporated the company was

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Speaker 5: after the success in Massachusetts, and there were a lot

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Speaker 5: of articles written, and back then you didn't have a

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Speaker 5: lot of companies, and I wanted a name that was

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Speaker 5: high up when you were searching any of the directories.

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Speaker 5: And I come from a legal background. Now I worked

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Speaker 5: in law firms a lot. So the initial name of

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Speaker 5: the company was a bull Bullion Consulting Group. Then as

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Speaker 5: we started, your last name okay, yeah, So then well,

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Speaker 5: because of when I searched the terms. My last name

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Speaker 5: was being searched a lot. So then I figured, okay,

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Speaker 5: we're out a point where I have to rebrand it now.

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Speaker 5: And I always wanted to leave behind the legacy that

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Speaker 5: was more than about just me and as an individual,

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Speaker 5: but I also wanted something to kind of tie back.

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Speaker 5: So that's when I'm like, okay, we have enough innessy recognition, Well,

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Speaker 5: builing a consulting group is a mouthful, let me cut

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Speaker 5: it short. So that's where we got the CIVAM and

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Speaker 5: kind of like how Amazon's got the Amazon with the

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Speaker 5: error going backwards, mine initially was CIVA with the air

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Speaker 5: going from the aid back to the s to let

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Speaker 5: you know, this is me.

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Speaker 3: You know, listen, I you know how difficult is it?

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Speaker 2: Right and challenging for one someone that doesn't have a

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Speaker 2: consultant with them, because I know that's I know. But

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Speaker 2: I want to get it out to the people because

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Speaker 2: I've actually went through a lot of these challenges and

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Speaker 2: the education part of it to the point where it's

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Speaker 2: almost scary because the laws have always changed so much,

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Speaker 2: I mean throughout from from twelve to now. I mean

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Speaker 2: you're talking in proposition two fifteen, all the way back

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Speaker 2: to legal licensing that's still not federally legal. So there's

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Speaker 2: so many different loopholes, so many different things you have

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Speaker 2: to wrap your head around. How difficult is it for

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Speaker 2: you know, the average person to say, hey, I just

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Speaker 2: want to go get a license one and then two?

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Speaker 2: The second question would be is how you know successful

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Speaker 2: or how hard is it to I mean, how many

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Speaker 2: successes have you had that you can share with us?

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Speaker 3: And fail?

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Speaker 5: And it also failure is sure, so to go for

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Speaker 5: a license and all that. It can be as difficult

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Speaker 5: as you make it. It can be as easy as

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Speaker 5: you make it. Right consulting, it's really about helping the

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Speaker 5: client organize their ideas that they've already got and try

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Speaker 5: to help them fill in any holes that they have.

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Speaker 5: Now that's more of your broader consulting. Then you've got

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Speaker 5: very specific stuff where it's like, look, I want to

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Speaker 5: do a rebrand or I want to do this. Then

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Speaker 5: you find the consultant that specializes in that. For licensing,

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Speaker 5: I think you need a little bit broader of an approach,

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Speaker 5: but it can be as easier as difficult as you

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Speaker 5: make it to be. You look at the regulations. The

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Speaker 5: regulations are your guide. There's a saying where laws and

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Speaker 5: regulations are meant for the obedience of fools and guidance

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Speaker 5: for the wise. If you look at the regulations for CITA,

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Speaker 5: for instance, security plan, it's specifically tells you what needs

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Speaker 5: to be in your security plan. So now when you

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Speaker 5: contract your security vendor, it's like, Hey, these are my requirements.

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Speaker 5: What do I need to fulfill these requirements. A lot

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Speaker 5: of people look at the application as, Oh, it's an application,

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Speaker 5: I fill in the blanks. It's not like that. Whenever

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Speaker 5: these states come out with the regulations, there's enough precedent

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Speaker 5: where you know what they're going to ask of you.

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Speaker 5: All the application actually does is tells you how does

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Speaker 5: the state want you to organize your application binder. Sure,

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Speaker 5: they're going to look at your team, who makes up

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Speaker 5: the team. They're going to look at your financial fitness.

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Speaker 5: If you say it's going to cost me this much money,

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Speaker 5: do you have access to that money? Sure the state.

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Speaker 5: You got to give that state that warm up, fuzzy

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Speaker 5: feeling about your company that you know what you're doing.

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Speaker 5: It comes down to your business model. It comes down

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Speaker 5: to your revenue model. So for us, one of the

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Speaker 5: reasons why We've had a lot of successes. You look

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Speaker 5: at Massachusetts, that was the first state that did a

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Speaker 5: whole merit based competitive application process. There was about like

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Speaker 5: eight hundred something applicants the initial round they gave out

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Speaker 5: twenty licenses. My group got the was the only one

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Speaker 5: that got the maximum throughout of their licenses, so out

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Speaker 5: to get gratulations.

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Speaker 3: That's huge.

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Speaker 5: Yeah, yeah, so bad market share. But the way we

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Speaker 5: did it was I put myself in the shoes of

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Speaker 5: the regulator. At the time, cannabis obviously still federal legal,

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Speaker 5: but nobody was doing cannabis. What is the state's looking

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Speaker 5: at it? It's a drug, it's this, it's that. How

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Speaker 5: do I give them that warm and fuzzy feeling. They're

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Speaker 5: looking at it in the sense of like addiction. So

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Speaker 5: we ended up getting on the most respected addiction specialists

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Speaker 5: in the state to serve on our board. We go

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Speaker 5: to Nevada. You look at cultivation, you look at manufacturing,

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Speaker 5: you look at retail. The problem a lot of people

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Speaker 5: have is they look at the license as the business.

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Speaker 5: The license simply authorizes an activity. What activities do you

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Speaker 5: have in your business model that requires you to have

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Speaker 5: a license. A lot of people that are actually chasing

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Speaker 5: a license have no business owning a license. Right you

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Speaker 5: look at manufacturing for instance, if you're in the business

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Speaker 5: of saying, look, you got look, I got a great

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Speaker 5: idea for a product, be it a vapeen b whatever,

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Speaker 5: be it this, Right, I've got a great idea for this.

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Speaker 5: I need a manufacturing license to help me manufacture that.

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Speaker 5: But what you don't what you need to understand is

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Speaker 5: by getting a manufacturing license, you have to deal with compliance.

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Speaker 5: You have to understand the manufacturing process. If I understand

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Speaker 5: the brand, I understand my product, I can represent my product.

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Speaker 5: I can go out in contract with the manufacturer to

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Speaker 5: do what they do best, produce this product for me,

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Speaker 5: and I can take this market this product to market myself.

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Speaker 5: So now I don't need a license. I don't need

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Speaker 5: to spend hundreds of thousands to get a license. I

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Speaker 5: don't need hundreds of thousands maintaining a license. I can

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Speaker 5: focus on representing my brand. Now you got some people

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Speaker 5: I say, look, I understand the manufacturing process. A to z.

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Speaker 5: I don't have any ideas for a product. I'm not

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Speaker 5: a brand guy, I'm not a product guy. But I

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Speaker 5: can manufacture and I have access to the capital to

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Speaker 5: help these companies launch. So now I can put out

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Speaker 5: a pitch saying, okay, you guys, all of you, here's

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Speaker 5: the opportunity to give me your business plans, give me

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Speaker 5: your ideas for a product, all manufacture for you. So

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Speaker 5: now you've got a business model, and you've got a

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Speaker 5: predictable revenue model. You can charge the customer cost plus

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Speaker 5: twenty percent. Now you know what you're thinking. The problem

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Speaker 5: is a lot of people go into it thinking I

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Speaker 5: have a license, I'm in the business of cannabis. But

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Speaker 5: they don't. They're lacking in the business model, in the

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Speaker 5: revenue model. You look at a lot of these MSOs,

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Speaker 5: the multi state operators. They've got fifty thousand square feet

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Speaker 5: of manufacturing space. They got hundreds of thousand square feet

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Speaker 5: of cultivation space to produce one single vape brand, which

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Speaker 5: is their boardroom brand. They go into a boardroom, they

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Speaker 5: come out with the catch and name, they come out

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Speaker 5: catching logo, and that it takes more than that to

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Speaker 5: build out a brand. Sure, So when we're going through

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Speaker 5: the state licensing Massachusetts, Maryland, all these states, a cultivation

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Speaker 5: facility has certain needs and requirements. Now the engineers the architects,

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Speaker 5: the electricians, all the mechanical engineers. They know if you

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Speaker 5: give them the specs, they know how to produce something

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Speaker 5: to your specs. So we tell them, look, for every

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Speaker 5: two thousand watts, we're going to need one ton of

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Speaker 5: h FAG. This is how much heat it's putting out.

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Speaker 5: This is how much we need to cooling. Come in.

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Speaker 5: On the West coast, you design it differently because in

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Speaker 5: the West Coast you don't deal with the same kind

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Speaker 5: of cold that you deal with the East coast. So

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Speaker 5: when you give them that criteria, you're learning as much

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Speaker 5: from them as they are from you. You're a job

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Speaker 5: teach them the cannabis side of it, their job, introduce

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Speaker 5: their traditional side to address the issues that cannabis poses. Right,

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Speaker 5: and as you're going along, you learn about construction, you

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Speaker 5: learn about our engineering, you learn about architectural you learned

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Speaker 5: about finance. When you're talking with the investment group, you're saying, look,

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Speaker 5: these are the things that we need to accomplish. They

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Speaker 5: now start putting together the financial models. But you're working

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Speaker 5: with them to develop the financial models. After you do

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Speaker 5: it a couple of times, you learn that process. You know, yeah,

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Speaker 5: you know it. So now when you're talking to investors,

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Speaker 5: you understand what the investors looking for. When you're dealing

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Speaker 5: with the operator, you know what the operator is looking for.

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Speaker 5: It's being able to bridge those two worlds and be

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Speaker 5: able to interpret.

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Speaker 2: The each other's language. Yeah, yeah, right, so they're basically

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Speaker 2: an interpreter. Yeah, when it comes right, I mean, that's

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Speaker 2: sort of comes down to. I feel like I feel

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Speaker 2: like a lot of people come into the space, you know,

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Speaker 2: and and you know, one one of two people. One

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Speaker 2: is the one guy that just can throw money that

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Speaker 2: don't want to throw money at everything. I'll just throw

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Speaker 2: money at it, right, and then the other guys that

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Speaker 2: are that are in there that are just trying to,

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Speaker 2: you know, either know it all or try to figure

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Speaker 2: it all out.

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Speaker 3: And I and I just think that you know, having

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Speaker 3: you know, uh, you know.

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Speaker 6: Sylvia Seville, Civa, Civa, Civa, you know, having Siva on

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Speaker 6: your team, right, and building some kind of an understanding

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Speaker 6: that look, I can help you guys, because I've already

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Speaker 6: got here.

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Speaker 2: I've already I've already got the licenses, I've already done

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Speaker 2: it. It just makes so much easier I actually have applied

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Speaker 2: and failed. You know, I applied in in Hawaii, uh

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Speaker 2: and I created Hawaiian medicinal Options with Senator j Colony English.

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Speaker 2: I went through the whole application process and actually, I

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Speaker 2: you know, they were they were breaking it down to

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Speaker 2: they were breaking it down to like a level of

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Speaker 2: like one through whatever amount of people, and they gave

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Speaker 2: out I want to say, four licenses or something like

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Speaker 2: that the first round, and I think we came in

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Speaker 2: number five, which was pretty good for me because I

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Speaker 2: feel like there was like thirty or fifty other people

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Speaker 2: that were, you know, maybe even more than that that

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Speaker 2: actually applied, But I know we were number five because

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Speaker 2: it came out that way, and we're just like one away.

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Speaker 2: And at the end of the day, like you know,

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Speaker 2: we had to find the mechanical engineer, we had to

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Speaker 2: find the security team, we had to find the disc

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Speaker 2: and versus somebody that like yourself, that like you already

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Speaker 2: have a team with those guys right now, you know

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Speaker 2: which one of those guys really can perform, because I'm

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Speaker 2: sure you found some that are full of shit too

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Speaker 2: that they can't perform. And so you've already put the

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Speaker 2: roadmap together, which allows it to be pretty easy for

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Speaker 2: someone to just get their license correct.

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Speaker 5: Yeah, it's the complete package. It's the story. It's what

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Speaker 5: is the story that you're telling. Right At some point,

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Speaker 5: there's only so much you can do with the license,

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Speaker 5: and we're at a point where see, back then it

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Speaker 5: was a little bit differently. Right back then you had

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Speaker 5: very few qualified groups that could kind of bring together

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Speaker 5: the whole package. Today you have more qualified groups, but

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Speaker 5: less licenses available. So why should I get it not you?

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Speaker 5: Why should you get it not? Joe? Sure, it's being

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Speaker 5: able to present that story in a well rounded, focused way.

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Speaker 5: If you can do that, if you can present that

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Speaker 5: that application is your founding story, it's think of it

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Speaker 5: as the full architecture of your entire company from the

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Speaker 5: ground up once the state reads it. It's basically it's

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Speaker 5: kind of like with investments, right when we go into

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Speaker 5: an investment or when we're representing an investor, you try

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Speaker 5: to find reasons to say no. If you can't find

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Speaker 5: a reason to say no, the decision becomes pretty easy.

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Speaker 5: So it's about playing devil's advocate. Everybody's got a winning

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Speaker 5: application until the results come out, you have to go

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Speaker 5: beyond your group and really consider what else can that

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Speaker 5: other person do. We're working Illinois, one of the jurisdictions

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Speaker 5: that we were working, very small community, and then everybody

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Speaker 5: wants to throw money at it. Right, everyone's going to

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Speaker 5: come into the application saying, hey, here's a fifty thousand

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Speaker 5: dollars donation to the host community. As a host community donation,

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Speaker 5: we went in and said, let's make this a little

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Speaker 5: more impactful. When we did our research, we found out

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Speaker 5: that the nine to one one program in that community

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Speaker 5: was underfunded. Basically when you call nine one one, and

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Speaker 5: the reason was the tax dollars that go from your

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Speaker 5: landlines go to fund the nine one one programs these days.

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Speaker 3: Not like nobody.

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Speaker 5: Nobody's got a landline, so now it's underfunded for us.

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Speaker 5: For the group, the cost was like fifteen thousand dollars

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Speaker 5: a year. If I say we're going to donate and

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Speaker 5: contribute to the nine one one fund, that's going to

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Speaker 5: be more impactful than somebody coming to saying here's the

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Speaker 5: fifty thousand dollars host community donation. Sure, most people don't

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Speaker 5: know that a lot of the tax dollars that could

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Speaker 5: generate all that stuff goes into a general fund. When

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Speaker 5: they talk about police and fire stuff like that. They

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Speaker 5: barely see any of that money. Right adopt the highway

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Speaker 5: kind of stuff. Now, a lot of the stuff's already

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Speaker 5: been kind of done, but it doesn't take much to

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Speaker 5: really come up with a unique way to contribute to

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Speaker 5: your community that you plan not being there.

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Speaker 7: You want to feel like you're part of the community

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Speaker 7: as much as you want the community and feel like

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Speaker 7: they're part of your company. One of the things we

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Speaker 7: do is the groups will set up a community advisory

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Speaker 7: for right, We'll go out to whatever religious sectors, representative, the.

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Speaker 5: School board that's represented, allow of force, see fire. We

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Speaker 5: give them with our community board seat at the company.

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Speaker 5: It doesn't cost as equity, it doesn't cost the seat

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Speaker 5: twenty dollars financials. But what it does do is it

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Speaker 5: gives the voice to that community. The pat Yeah it quicks. Look,

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Speaker 5: if you have a problem with us, you're part of

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Speaker 5: our company. Correct to us and we'll fix it, and

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Speaker 5: we'll fix.

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Speaker 3: It for you on the pot we'll work it.

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Speaker 5: Those people end up advocating for you and give you

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Speaker 5: letters and support of the last up for you to

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Speaker 5: be successful. Wow, not a lot of groups do that.

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Speaker 3: This is some serious game, Avis. We're gonna come back

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Speaker 3: take a break real quick.

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Speaker 4: I know you got eighty license alone, if not more

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Speaker 4: in California. Hear about all these other states because your

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Speaker 4: nationwide is Cannabis Talk one oh one.

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Speaker 3: You want some more games, stick around, folks, We'll read back.

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Speaker 1: Make sure you like, follow and subscribe to Cannabis Talk

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00:16:27,400 --> 00:16:27,920
Speaker 1: one o one.

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Speaker 3: Now now back to the number one cannabis show on

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Speaker 3: the planet. You know what.

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Speaker 1: Now back to the number one cannabis show us at

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Speaker 1: Universe Cannabis Talk.

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Speaker 3: One oh one.

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Speaker 4: Callijuana from cannabis operations to financial wealth Management.

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Speaker 3: We got your back.

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Speaker 4: Check them out online at Calijuana dot com on Instagram.

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Speaker 4: Calijuana Brands, we're here with Avis Avis. I just mentioned

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Speaker 4: before we went to break eighty plus brands alone in

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Speaker 4: California that you got license for hundreds around the country.

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Speaker 3: What are some of the big brands that we'd be like,

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Speaker 3: Oh shit, you helped with that one.

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Speaker 5: So California we're over one hundred.

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Speaker 3: I'm sorry, I'm just look at the website and need updated.

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Speaker 3: My bad.

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Speaker 5: The other last county a couple of big ones in massists.

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Speaker 5: We have medical marijuana mascissists and they're still there. Not

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Speaker 5: to get into their numbers, but they're up there. Oh really, okay,

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Speaker 5: they're up there in California. A Cushy Punch. Few of

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Speaker 5: our clients we got in there.

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Speaker 3: Yeah, I read that quote at the beginning of the show.

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Speaker 3: That's why I grabbed there.

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Speaker 4: I mean, and not only that, there was so many

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Speaker 4: quotes I could have grabbed from, and that was like

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Speaker 4: four down. I was like, and there was like hundreds.

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Speaker 4: I was like, Oh wow, just Cushy Punch, a big brand.

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Speaker 5: It's dizzy. We did their initial licensing for their initial facility.

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Speaker 3: Never heard of them, which one's that one.

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Speaker 5: The way we go about it is we don't and

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Speaker 5: this isn't really in the interest of our company. But

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Speaker 5: the way we go about it is, it's not we

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Speaker 5: don't try to create dependency and the client for life.

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Speaker 5: With all of our clients, we've got a phenomenal relationship

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Speaker 5: even to the day. From our first client up the door,

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Speaker 5: we teach.

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Speaker 3: Them how to fish. This is what we did for you.

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Speaker 3: Learn it here, go get your next one.

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Speaker 5: So after you do enough applications for a company, they've

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00:18:10,720 --> 00:18:13,640
Speaker 5: got the SOPs. They understand the process, they understand the game.

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Speaker 5: So they end up bringing, incorporating and bringing it all

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Speaker 5: in house. So Sizzy we did their initial set of licenses.

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Speaker 5: Now they're doing everything in house with their general counsel.

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Speaker 5: In Nevada, we had NV Organics. They ended up exiting

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Speaker 5: to Flower one Flower and I think a big public company,

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Speaker 5: and then our client ended up being the I've got

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Speaker 5: her specific position, but she basically got all of Nevada up.

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Speaker 5: So it's really just about having them network, introducing them,

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Speaker 5: breaking down the concepts that they need to be aware of,

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Speaker 5: and just give them wings and let them fly. Later

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Speaker 5: on they refer other clients. You get to help them that,

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Speaker 5: but it's not doing the same work for the same client.

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Speaker 5: And we're good at what we do to a point

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Speaker 5: where I'm proud of being able to say that, Look,

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Speaker 5: a client doesn't need us for a very long time.

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Speaker 5: Once we give them wings, I.

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Speaker 2: Mean most of them, right, You've probably done some of

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Speaker 2: them a couple of times for them, or do they

435
00:19:04,440 --> 00:19:05,479
Speaker 2: do that one and that's it.

436
00:19:05,480 --> 00:19:06,920
Speaker 3: They're pretty much have it from there.

437
00:19:07,040 --> 00:19:08,639
Speaker 5: No, we've got a couple of them that we've were

438
00:19:08,640 --> 00:19:11,600
Speaker 5: still working on. Yeah, the scope of the engagement changes.

439
00:19:11,720 --> 00:19:14,120
Speaker 5: They'll come to us for licensing later on. It'll be hey,

440
00:19:14,640 --> 00:19:17,359
Speaker 5: branding and how do we get into this new market

441
00:19:17,840 --> 00:19:20,240
Speaker 5: facilitated relationship with somebody that you've got in another state.

442
00:19:20,600 --> 00:19:22,280
Speaker 5: So one of the things that ended up happening over

443
00:19:22,320 --> 00:19:24,520
Speaker 5: the years is by doing all this work in all

444
00:19:24,520 --> 00:19:26,320
Speaker 5: the states, we pretty much have a client with the

445
00:19:26,400 --> 00:19:29,480
Speaker 5: licensed facility in almost every single legal state. So for us,

446
00:19:29,560 --> 00:19:32,280
Speaker 5: we end up becoming the common denominator. Around the time

447
00:19:32,320 --> 00:19:34,640
Speaker 5: COVID happened, a lot of the clients reached out and said, look,

448
00:19:35,320 --> 00:19:39,200
Speaker 5: we're in great shape, we're profitable, we're good, we're looking

449
00:19:39,200 --> 00:19:40,879
Speaker 5: to expand, but we're not sure if it's the right

450
00:19:40,920 --> 00:19:43,240
Speaker 5: opportunity for us to expand. Does it take away from

451
00:19:43,240 --> 00:19:46,000
Speaker 5: what we have in our state? You've got all the relationships,

452
00:19:46,000 --> 00:19:48,280
Speaker 5: you're kind of like, become a common denominator? Can you

453
00:19:48,359 --> 00:19:50,760
Speaker 5: become an umbrella to kind of absorb all of the sin?

454
00:19:50,960 --> 00:19:53,840
Speaker 5: So it's like everyone's individual success ends up being the

455
00:19:53,840 --> 00:19:56,440
Speaker 5: success of the overall group, and obviously the overall group

456
00:19:56,560 --> 00:19:57,200
Speaker 5: ends up being.

457
00:19:58,040 --> 00:20:00,760
Speaker 2: You know, is there some of these I mean, I'm

458
00:20:00,800 --> 00:20:03,480
Speaker 2: sure you've seen some of these company become ultra successful, right,

459
00:20:03,520 --> 00:20:06,240
Speaker 2: but you've also seen some of them have to crash, right,

460
00:20:06,280 --> 00:20:10,359
Speaker 2: So you know, and and is that because of wrong locations,

461
00:20:11,440 --> 00:20:14,639
Speaker 2: walls changing, or just people's bad operations.

462
00:20:15,080 --> 00:20:17,840
Speaker 3: You know all above, you know, because I like to hear.

463
00:20:17,720 --> 00:20:19,600
Speaker 2: About the wins, but also like to hear the losses,

464
00:20:19,760 --> 00:20:23,040
Speaker 2: not necessarily yours, but but some of the companies out there,

465
00:20:22,920 --> 00:20:25,360
Speaker 2: and maybe yours if you have them, so that we could.

466
00:20:25,320 --> 00:20:27,480
Speaker 3: Learn from them, be you know what nots to do.

467
00:20:27,560 --> 00:20:30,800
Speaker 5: You know, the biggest problem I see right now is

468
00:20:31,600 --> 00:20:34,320
Speaker 5: people don't have a business model. They don't have a

469
00:20:34,760 --> 00:20:38,160
Speaker 5: they don't have a repredictable revenue model. They have the license.

470
00:20:38,400 --> 00:20:41,520
Speaker 5: We're in the business of cannabis. The industry itself is

471
00:20:41,640 --> 00:20:45,240
Speaker 5: a lot more than just anyone license holder, anyone license type,

472
00:20:45,400 --> 00:20:47,479
Speaker 5: or any of the licenses. You have to look at

473
00:20:47,480 --> 00:20:50,600
Speaker 5: the industry as an ecosystem. You've got the cultivators, you've

474
00:20:50,600 --> 00:20:54,520
Speaker 5: got the manufacturers, you've got the retailers, you've got the

475
00:20:54,560 --> 00:20:57,600
Speaker 5: celebrity brands, and you've got the accounts. You've got the lawyers.

476
00:20:57,840 --> 00:21:01,200
Speaker 5: They're all part of the industry, but none of them

477
00:21:01,240 --> 00:21:03,440
Speaker 5: on their own make up the industry. The problem a

478
00:21:03,480 --> 00:21:04,879
Speaker 5: lot of people have that leads to a lot of

479
00:21:04,920 --> 00:21:07,680
Speaker 5: the failures is they get stuck in their own silos.

480
00:21:08,359 --> 00:21:10,560
Speaker 5: You look at cultivation. I've got a saying the only

481
00:21:10,600 --> 00:21:12,560
Speaker 5: time two growers ever agree on anything is when they

482
00:21:12,600 --> 00:21:14,320
Speaker 5: agree the third one doesn't know what he's talking about.

483
00:21:16,480 --> 00:21:19,399
Speaker 5: Like that, the plant's got genetics. The three of us

484
00:21:19,440 --> 00:21:20,760
Speaker 5: can be the best growers in the world.

485
00:21:21,000 --> 00:21:22,400
Speaker 3: Yeah, we can.

486
00:21:22,280 --> 00:21:25,639
Speaker 5: Maximize and optimize the plant, but ultimately the genetics have

487
00:21:25,680 --> 00:21:29,359
Speaker 5: to take over. There's enough shelf space for the low shelf,

488
00:21:29,480 --> 00:21:33,000
Speaker 5: the mids, the top shelf. Manufacturing person I think it's

489
00:21:33,000 --> 00:21:35,000
Speaker 5: the most scalable sector of the industry. You have to

490
00:21:35,000 --> 00:21:37,320
Speaker 5: look at us. Look, anything that can be consumed, can

491
00:21:37,320 --> 00:21:40,080
Speaker 5: be infused. Go figure out what the customer wants. Don't

492
00:21:40,119 --> 00:21:43,439
Speaker 5: just be stuck and hung up on vaypens and this stuff.

493
00:21:43,760 --> 00:21:46,720
Speaker 5: You look at the publicly listed companies, the big MSOs,

494
00:21:47,119 --> 00:21:49,520
Speaker 5: A lot of them are failing because they're now realistic

495
00:21:49,600 --> 00:21:52,000
Speaker 5: with what their position is in the space today and

496
00:21:52,040 --> 00:21:54,080
Speaker 5: what their position the space is going to be tomorrow.

497
00:21:54,680 --> 00:21:56,439
Speaker 5: You've got big ones saying, look, we're going to be

498
00:21:56,440 --> 00:21:59,159
Speaker 5: the largest craft grower at over a million score feet. Well,

499
00:21:59,160 --> 00:22:01,159
Speaker 5: by definition of craft growing more if you're over a

500
00:22:01,200 --> 00:22:04,320
Speaker 5: million square feet. The other problem is today you're in

501
00:22:04,440 --> 00:22:07,200
Speaker 5: nine ten different states. You've got a five hundred thousand,

502
00:22:07,400 --> 00:22:09,760
Speaker 5: a million square feet set up in every single state.

503
00:22:10,240 --> 00:22:12,399
Speaker 5: Fast forward a couple of years and you get federal reform.

504
00:22:12,560 --> 00:22:14,600
Speaker 5: Do you need five six hundred thousand square feet in

505
00:22:14,640 --> 00:22:18,520
Speaker 5: every given state? You don't. Do you need manufacturing.

506
00:22:17,920 --> 00:22:19,199
Speaker 3: Pole That's a big one right there.

507
00:22:19,240 --> 00:22:20,920
Speaker 4: When you say that and you think about that, like, Wow,

508
00:22:20,960 --> 00:22:23,520
Speaker 4: you just spent all that money and now well, I

509
00:22:23,520 --> 00:22:25,000
Speaker 4: mean it could still help because you're putting out a

510
00:22:25,000 --> 00:22:26,359
Speaker 4: lot of cannabis. But the way you say that you

511
00:22:26,359 --> 00:22:28,080
Speaker 4: can still put out a bunch from your one spot

512
00:22:28,119 --> 00:22:30,040
Speaker 4: once it goes better than legal, that's a big one.

513
00:22:30,040 --> 00:22:31,879
Speaker 5: I never even thought of that way pretty much. You

514
00:22:31,960 --> 00:22:34,240
Speaker 5: look at the retail side of it. I know, publicly

515
00:22:34,320 --> 00:22:37,800
Speaker 5: listed MSOs, they're in nine different states with twelve different

516
00:22:37,840 --> 00:22:40,560
Speaker 5: retail brands across nine states. Well, what are you doing?

517
00:22:40,800 --> 00:22:43,200
Speaker 5: What have you really consolidated? You don't have enough brand

518
00:22:43,240 --> 00:22:45,600
Speaker 5: equity that you're building in any one of those brands

519
00:22:45,880 --> 00:22:47,920
Speaker 5: to be able to scale that. They're looking at it

520
00:22:47,920 --> 00:22:49,879
Speaker 5: and see the problem is with the analysts that are

521
00:22:49,880 --> 00:22:51,760
Speaker 5: covering the space, which a lot of them aren't anymore.

522
00:22:52,080 --> 00:22:54,480
Speaker 5: But the analysts that are covering the space don't understand

523
00:22:54,520 --> 00:22:58,199
Speaker 5: the interaction between the different arenas to be able to

524
00:22:58,240 --> 00:23:00,840
Speaker 5: really hold the CEO's feed to the fire and really

525
00:23:00,880 --> 00:23:02,680
Speaker 5: ask them the tough questions. And the same is true

526
00:23:02,680 --> 00:23:04,600
Speaker 5: for the board members that are on there. The CEO

527
00:23:04,640 --> 00:23:06,360
Speaker 5: comes out, oh, we're going to do this, We're investing

528
00:23:06,359 --> 00:23:08,199
Speaker 5: this much into this date. We're investing this much in

529
00:23:08,240 --> 00:23:11,919
Speaker 5: this date. But no one's saying, well, why right, it

530
00:23:11,960 --> 00:23:13,880
Speaker 5: serves your purpose today, but what does it do tomorrow?

531
00:23:14,040 --> 00:23:15,920
Speaker 5: See you think about this New York when they first

532
00:23:15,920 --> 00:23:18,000
Speaker 5: came out, gave out five licenses, then they expanded out

533
00:23:18,000 --> 00:23:21,159
Speaker 5: another five licenses. You've got license holders that sold for

534
00:23:21,200 --> 00:23:24,200
Speaker 5: sixty seventy million dollars. Now they're going to roll out

535
00:23:24,200 --> 00:23:27,160
Speaker 5: another one hundred something licenses, two hundred licenses. How much

536
00:23:27,200 --> 00:23:30,280
Speaker 5: is your one license worth? Later on they're going to say, well,

537
00:23:30,840 --> 00:23:33,400
Speaker 5: we got federal legalization and solves our problems. Here's way

538
00:23:33,400 --> 00:23:35,720
Speaker 5: it might take on it. If you can't control and

539
00:23:35,760 --> 00:23:38,200
Speaker 5: dominate a market where you're the only fish in that market,

540
00:23:38,320 --> 00:23:40,040
Speaker 5: you're the only fish in that pond, what do you

541
00:23:40,040 --> 00:23:42,280
Speaker 5: do when you take out interstate commerce restrictions and you've

542
00:23:42,280 --> 00:23:44,480
Speaker 5: got other brands not coming in. You weren't able to

543
00:23:44,560 --> 00:23:46,320
Speaker 5: do it by having the mote that you have, So

544
00:23:46,400 --> 00:23:48,600
Speaker 5: federal legalization is not going to help you. It's actually

545
00:23:48,640 --> 00:23:49,159
Speaker 5: going to hurt you.

546
00:23:49,240 --> 00:23:51,280
Speaker 3: Yeah, it's just going to put more people in the well.

547
00:23:51,280 --> 00:23:53,040
Speaker 4: The California brand's going to go in there and question

548
00:23:53,040 --> 00:23:55,560
Speaker 4: the moll It's like, what you mean, realistically, the.

549
00:23:55,520 --> 00:23:57,399
Speaker 5: Problem with the California brands is they're focused on the

550
00:23:57,440 --> 00:24:01,440
Speaker 5: wrong things. Everybody's complaining about corporate can show me corporate

551
00:24:01,440 --> 00:24:04,200
Speaker 5: cannabis in California. If you can't show me corporate campus

552
00:24:04,240 --> 00:24:06,879
Speaker 5: in California, what are they really doing. They're not dominating anything.

553
00:24:06,880 --> 00:24:10,000
Speaker 5: They're barely surviving. Most of them are exiting the California marketplace.

554
00:24:10,320 --> 00:24:13,119
Speaker 5: The operators in California are too hung up and focused

555
00:24:13,160 --> 00:24:16,080
Speaker 5: on the wrong target and wrong opposition to really drive

556
00:24:16,119 --> 00:24:18,960
Speaker 5: their business and make it successful. What do you got

557
00:24:19,040 --> 00:24:22,480
Speaker 5: to elaborate on that? Let me explain. When you look

558
00:24:22,480 --> 00:24:27,040
Speaker 5: at the general politics, the general political environment, and just

559
00:24:27,080 --> 00:24:30,320
Speaker 5: the general business environment, everyone's pointing the fingers to corporate cannabis.

560
00:24:30,320 --> 00:24:35,120
Speaker 2: But the Glasshouse conversation right right, that's literally right, like yeah,

561
00:24:35,359 --> 00:24:36,439
Speaker 2: oh they're two they're doing this.

562
00:24:36,480 --> 00:24:38,720
Speaker 3: They're doing the too big focus on that when that's

563
00:24:38,760 --> 00:24:39,520
Speaker 3: not the problem.

564
00:24:39,880 --> 00:24:42,000
Speaker 5: Think about like this. It's like fighting a wildfire with

565
00:24:42,040 --> 00:24:45,040
Speaker 5: a cup of water. Yeah, no one company has enough

566
00:24:45,080 --> 00:24:48,120
Speaker 5: water to do anything to that fire. Is right now?

567
00:24:48,160 --> 00:24:50,520
Speaker 5: Is the time is stop focusing on who you're up against. Look,

568
00:24:50,560 --> 00:24:52,240
Speaker 5: if you're not up against this company, you're going to

569
00:24:52,240 --> 00:24:54,080
Speaker 5: be up against that company. If it's not one, it's

570
00:24:54,080 --> 00:24:56,879
Speaker 5: the other. What are you doing to establish yourself in

571
00:24:56,920 --> 00:25:01,399
Speaker 5: the marketplace. See, if you're a sand brand, focus on

572
00:25:01,480 --> 00:25:04,400
Speaker 5: dominating San Diego. Expand out to Orange County. Expand out

573
00:25:04,400 --> 00:25:07,119
Speaker 5: to La Expand out to Central Coast. Expand from a

574
00:25:07,200 --> 00:25:09,840
Speaker 5: central location. Don't just go, Okay, I'm going to spread

575
00:25:09,840 --> 00:25:12,760
Speaker 5: out throughout the entire state. Because now you have such

576
00:25:12,760 --> 00:25:15,520
Speaker 5: a limited quantity of whatever you're producing, you're not going

577
00:25:15,560 --> 00:25:16,760
Speaker 5: to be able to put a dent in any of

578
00:25:16,800 --> 00:25:18,119
Speaker 5: the market and you're not going to be able to

579
00:25:18,119 --> 00:25:20,480
Speaker 5: be recognized in any of the markets. Even though California

580
00:25:20,560 --> 00:25:23,680
Speaker 5: is one state, Sure, California. Look, if I'm a company,

581
00:25:23,680 --> 00:25:25,640
Speaker 5: I will dominate California before I even focus on any

582
00:25:25,680 --> 00:25:26,040
Speaker 5: other state.

583
00:25:26,240 --> 00:25:26,840
Speaker 3: Right you have to.

584
00:25:27,480 --> 00:25:30,560
Speaker 5: When you look at the regulatory environment in California, as

585
00:25:30,680 --> 00:25:33,760
Speaker 5: chaotic as it is, that's also where the opportunity is

586
00:25:33,800 --> 00:25:36,399
Speaker 5: if you can understand it. And with California, you have

587
00:25:36,440 --> 00:25:38,840
Speaker 5: a lot of brands that are legacy brands. They're so

588
00:25:39,040 --> 00:25:43,280
Speaker 5: worried about not surviving tomorrow that they're not surviving today. Sure,

589
00:25:43,359 --> 00:25:46,040
Speaker 5: take it one day at a time. Put your food,

590
00:25:46,280 --> 00:25:48,600
Speaker 5: set up a stronghold in your state, in your city,

591
00:25:48,640 --> 00:25:50,960
Speaker 5: in your community. You have to be more than just

592
00:25:50,960 --> 00:25:54,480
Speaker 5: a brand. It doesn't cost with federal restrictions. You have

593
00:25:54,520 --> 00:25:57,720
Speaker 5: a lot of restrictions on advertisement, but cannabis is the

594
00:25:57,760 --> 00:26:00,000
Speaker 5: type of product where you don't necessarily need to spend

595
00:26:00,119 --> 00:26:02,680
Speaker 5: the type of top dollars to really get to your consumer.

596
00:26:03,000 --> 00:26:03,320
Speaker 3: Sure.

597
00:26:03,680 --> 00:26:08,919
Speaker 5: I had a client, skateboarder, heavy metal guy Washington and Oregon.

598
00:26:09,040 --> 00:26:11,080
Speaker 5: He was coming to California to set up a shop.

599
00:26:11,240 --> 00:26:14,560
Speaker 5: Back when everybody was talking about setting up the Apple store.

600
00:26:14,560 --> 00:26:16,560
Speaker 5: Weedness that this guy comes in. He's like, look, I

601
00:26:16,560 --> 00:26:19,240
Speaker 5: don't want an apple store. I'm not targeting the soccer. Mom.

602
00:26:19,520 --> 00:26:21,480
Speaker 5: You walk into my store, I want you to hear

603
00:26:21,520 --> 00:26:24,359
Speaker 5: the heavy metal, I want you to smell the cannabis.

604
00:26:24,680 --> 00:26:27,720
Speaker 5: This is a pot shop, right, This is for storers.

605
00:26:27,720 --> 00:26:31,719
Speaker 5: Because here's why my loyal customer base is coming to

606
00:26:31,760 --> 00:26:34,040
Speaker 5: me once every day. They're coming to me once a

607
00:26:34,040 --> 00:26:36,080
Speaker 5: week for their purchase. The soccer moms coming to me

608
00:26:36,119 --> 00:26:38,000
Speaker 5: once a month, once every two months for one vapen

609
00:26:38,040 --> 00:26:40,159
Speaker 5: that's going to last in a month or two. I know,

610
00:26:40,280 --> 00:26:43,080
Speaker 5: my customer. When you go into it like that, you're like, Okay,

611
00:26:43,119 --> 00:26:45,040
Speaker 5: on one hand, it is limiting, but on the other hand,

612
00:26:45,400 --> 00:26:47,920
Speaker 5: it's so much more unlimited as far as you being

613
00:26:47,920 --> 00:26:50,920
Speaker 5: able to build that brand equity compared to the called

614
00:26:50,920 --> 00:26:53,520
Speaker 5: the medmen with the Apple Shore. Here's what people don't

615
00:26:53,600 --> 00:26:56,000
Speaker 5: understand about the Apple Store. People don't go to an

616
00:26:56,040 --> 00:26:58,440
Speaker 5: Apple store for the Apple Store vibe. They go into

617
00:26:58,480 --> 00:27:01,080
Speaker 5: the Apple store to purchase an iPad or not an

618
00:27:01,119 --> 00:27:01,760
Speaker 5: Apple product.

619
00:27:01,920 --> 00:27:02,160
Speaker 3: Yeah.

620
00:27:02,520 --> 00:27:04,960
Speaker 5: Now you've got all these companies that built the Apple

621
00:27:04,960 --> 00:27:08,399
Speaker 5: stores without any any product that would draw in the

622
00:27:08,400 --> 00:27:10,000
Speaker 5: customer beyond that initial visit.

623
00:27:10,600 --> 00:27:10,960
Speaker 3: That's it.

624
00:27:11,440 --> 00:27:14,000
Speaker 5: See, when retail people talk about them, I'm like, look, you,

625
00:27:14,080 --> 00:27:16,399
Speaker 5: as you want to set up as a retailer, how

626
00:27:16,440 --> 00:27:19,919
Speaker 5: are you differentiating yourself from other retailers? Well, customer service.

627
00:27:19,960 --> 00:27:22,920
Speaker 5: And it's like, okay, customer service is your bottom line

628
00:27:23,000 --> 00:27:26,520
Speaker 5: based foundation for you to be a successful business? What

629
00:27:26,680 --> 00:27:27,480
Speaker 5: about it? More?

630
00:27:27,920 --> 00:27:28,520
Speaker 3: Right? What else?

631
00:27:28,680 --> 00:27:31,119
Speaker 5: What else? What else about you? Apple Store? Okay? There

632
00:27:31,119 --> 00:27:32,320
Speaker 5: are a lot of Apple stores. There are a lot

633
00:27:32,359 --> 00:27:35,520
Speaker 5: of dispensers you can walk into feel comfortable. That's esthetically

634
00:27:35,680 --> 00:27:38,760
Speaker 5: very pleasing. How are you any different than any of them?

635
00:27:39,200 --> 00:27:39,359
Speaker 3: You know?

636
00:27:39,560 --> 00:27:41,560
Speaker 2: I like the idea of like you said, man, you know,

637
00:27:41,840 --> 00:27:43,760
Speaker 2: you have to know your audience. And I think that

638
00:27:44,080 --> 00:27:47,160
Speaker 2: a lot of people misconstrue what this industry is about

639
00:27:47,160 --> 00:27:49,159
Speaker 2: because they think they know business, like just in the

640
00:27:49,359 --> 00:27:51,880
Speaker 2: like you said, in the Apple store model. And we've

641
00:27:51,960 --> 00:27:54,760
Speaker 2: learned that the Apple store model doesn't really work that well. Right,

642
00:27:54,800 --> 00:27:56,879
Speaker 2: And let me let me tell you why you're trying

643
00:27:56,880 --> 00:28:00,480
Speaker 2: to read, you know, change a market like your I mean,

644
00:28:01,040 --> 00:28:05,080
Speaker 2: the average consumer of the cannabis industry that really consumes daily.

645
00:28:05,359 --> 00:28:06,720
Speaker 3: They just want to go buy a bag of weed

646
00:28:06,760 --> 00:28:07,280
Speaker 3: and go home.

647
00:28:07,320 --> 00:28:09,400
Speaker 2: Like they're like, yo, let me stop buying back, buy

648
00:28:09,440 --> 00:28:11,840
Speaker 2: some weed and get out of here, because that's what

649
00:28:11,880 --> 00:28:14,280
Speaker 2: they've been doing. They just go there to stop, buy

650
00:28:14,280 --> 00:28:17,480
Speaker 2: a zack of weed, and they're out. It's not about

651
00:28:17,840 --> 00:28:20,359
Speaker 2: ordering from an iPad because that sounds too difficult to me.

652
00:28:20,680 --> 00:28:23,000
Speaker 2: It's not about going and trying to have a clean

653
00:28:23,080 --> 00:28:26,720
Speaker 2: cut super you know, mom and pop soccer mom's store.

654
00:28:26,840 --> 00:28:28,359
Speaker 2: It's like yo, like I want to go in there

655
00:28:28,400 --> 00:28:30,720
Speaker 2: and feel like, Yo, there might be some cheech and

656
00:28:30,800 --> 00:28:33,720
Speaker 2: chong and some some you know, some colorful walls, and

657
00:28:34,000 --> 00:28:36,159
Speaker 2: maybe that's the vibe they want, you know, that stoner

658
00:28:36,280 --> 00:28:39,200
Speaker 2: vibe or maybe you know, and then in some chimes

659
00:28:39,280 --> 00:28:42,240
Speaker 2: you write, they may say, hey, this is this is.

660
00:28:42,120 --> 00:28:43,400
Speaker 3: Too stoner friendly.

661
00:28:43,440 --> 00:28:46,480
Speaker 2: But certainly not in Los Angeles, certainly not throughout you know,

662
00:28:46,600 --> 00:28:47,720
Speaker 2: most of Orange County.

663
00:28:47,960 --> 00:28:48,840
Speaker 3: I mean, I think, I.

664
00:28:48,840 --> 00:28:51,000
Speaker 4: Don't think anywhere because if you really think about what

665
00:28:51,040 --> 00:28:55,960
Speaker 4: he's saying, they're like, there's that community every city, every state, everywhere,

666
00:28:56,000 --> 00:28:58,840
Speaker 4: there's the stoner community like that really.

667
00:28:58,600 --> 00:29:00,280
Speaker 3: Wants to go and really buy the weed.

668
00:29:00,360 --> 00:29:02,320
Speaker 4: Though exactly they will come in there every day because

669
00:29:02,360 --> 00:29:06,200
Speaker 4: it smells like weed. It looks like it's borderline gutterery grime.

670
00:29:06,280 --> 00:29:07,560
Speaker 4: Like I just need to come in there and get

671
00:29:07,560 --> 00:29:09,440
Speaker 4: a good bag of weed. Man, I just want to

672
00:29:09,440 --> 00:29:10,400
Speaker 4: pick up a good eighth.

673
00:29:10,480 --> 00:29:13,360
Speaker 3: You know what. That's a great point I got. I

674
00:29:13,400 --> 00:29:14,080
Speaker 3: got another question.

675
00:29:14,240 --> 00:29:16,120
Speaker 5: Do you think about chips? You think something to love it?

676
00:29:16,480 --> 00:29:19,080
Speaker 4: Yeah, that was Yeah, it's been trying to go to

677
00:29:19,120 --> 00:29:20,880
Speaker 4: Pavilions to get a big bag of something.

678
00:29:21,000 --> 00:29:22,920
Speaker 3: Granted, sometimes you want something special, you do.

679
00:29:23,040 --> 00:29:25,200
Speaker 4: But know, yeah, you're right. You want some chips, you

680
00:29:25,240 --> 00:29:27,600
Speaker 4: go to seven to eleven. Ifore, I need a black and mild,

681
00:29:27,600 --> 00:29:29,000
Speaker 4: I'm gonna go to the liquor store, get me a.

682
00:29:28,960 --> 00:29:31,560
Speaker 3: Little a little smoke shot. Yeah, you're gonna hit the

683
00:29:31,600 --> 00:29:34,280
Speaker 3: local actually, like what you said it because those shops

684
00:29:34,280 --> 00:29:34,800
Speaker 3: are missing.

685
00:29:34,880 --> 00:29:38,520
Speaker 4: Yeah, and I think those whould do better because you're

686
00:29:39,000 --> 00:29:41,520
Speaker 4: those big and those God bless those shops that are

687
00:29:41,560 --> 00:29:44,200
Speaker 4: so big and the Medmans of the world that did

688
00:29:44,240 --> 00:29:45,920
Speaker 4: that in the Apple Store look and feel.

689
00:29:46,000 --> 00:29:47,000
Speaker 3: I think they're great to go do.

690
00:29:47,080 --> 00:29:50,280
Speaker 4: Sometimes it's a it's a novelty ish, but it's it's

691
00:29:50,400 --> 00:29:52,120
Speaker 4: nice and that's what you want to take your grandmother

692
00:29:52,160 --> 00:29:53,040
Speaker 4: to your mother too.

693
00:29:53,360 --> 00:29:54,640
Speaker 3: But you're right when you said that.

694
00:29:54,680 --> 00:29:56,960
Speaker 4: It's just I clicked in my head when the majority

695
00:29:57,000 --> 00:29:58,880
Speaker 4: of the buyers, if they're not buying it from their

696
00:29:58,920 --> 00:30:00,840
Speaker 4: local dealer, are going to go to a.

697
00:30:00,760 --> 00:30:02,720
Speaker 3: Place that's just your local shop.

698
00:30:03,120 --> 00:30:05,160
Speaker 5: Yeah, the people that are buying from the local dealer,

699
00:30:05,200 --> 00:30:08,440
Speaker 5: it's very difficult to convert them. They've got a relationship.

700
00:30:08,440 --> 00:30:11,440
Speaker 5: It's convenient for them. It's kind of like a delivery model,

701
00:30:11,720 --> 00:30:14,880
Speaker 5: if you will. So it's not so much trying to

702
00:30:14,920 --> 00:30:18,400
Speaker 5: convert that customer base, but really about servicing the customer

703
00:30:18,440 --> 00:30:21,320
Speaker 5: base that's already available that wants to come into your shop.

704
00:30:21,920 --> 00:30:24,560
Speaker 5: And it's not about making it gritty where it's like

705
00:30:24,600 --> 00:30:27,560
Speaker 5: it's a rundown. Yeah, but look, keep a plane.

706
00:30:27,440 --> 00:30:29,560
Speaker 3: Keep it respectful, keep it.

707
00:30:29,680 --> 00:30:32,120
Speaker 5: It comes down to your offering, even the applescopes, even

708
00:30:32,120 --> 00:30:33,600
Speaker 5: the MEDMA when you go into what kind of customer

709
00:30:33,680 --> 00:30:36,480
Speaker 5: education do you really get from sucking or on any

710
00:30:36,480 --> 00:30:39,560
Speaker 5: of the different products. The buttend is pushing one product

711
00:30:39,560 --> 00:30:42,720
Speaker 5: in one location, pushing a different product in a different location,

712
00:30:42,760 --> 00:30:45,719
Speaker 5: and pushing a different products. There's no consistency of offering.

713
00:30:46,120 --> 00:30:47,960
Speaker 3: Sure, you know, I think there's.

714
00:30:47,720 --> 00:30:52,320
Speaker 2: A there's a huge disconnect that people just missed, and

715
00:30:52,720 --> 00:30:53,360
Speaker 2: I think you're.

716
00:30:53,240 --> 00:30:55,960
Speaker 3: Right on with that, and I want to get your

717
00:30:56,040 --> 00:30:58,760
Speaker 3: thought Avis on where we're going.

718
00:31:00,160 --> 00:31:02,840
Speaker 2: Cannabis after this break is Cannabis Talk one on one

719
00:31:02,840 --> 00:31:04,000
Speaker 2: moves right back yet sure.

720
00:31:05,600 --> 00:31:09,160
Speaker 1: Subscribe to our weekly newsletter on our website Cannabis Talk

721
00:31:09,240 --> 00:31:20,480
Speaker 1: one on one dot com. Welcome back to Cannabis Talk

722
00:31:20,560 --> 00:31:22,920
Speaker 1: one on one.

723
00:31:22,120 --> 00:31:23,960
Speaker 3: Lailow and just hit it folks.

724
00:31:24,040 --> 00:31:26,960
Speaker 4: Check them out on ig club laylow or check out

725
00:31:27,000 --> 00:31:30,440
Speaker 4: the website Clublayload dot com Avis is in the building.

726
00:31:30,480 --> 00:31:32,040
Speaker 3: I want to take our whole coup for making things

727
00:31:32,080 --> 00:31:32,760
Speaker 3: happen around here.

728
00:31:32,840 --> 00:31:37,120
Speaker 4: Marcus Mondo, Teddy, The show Dogs, Jessica, Daniel Campconnor Beach, Barcelar,

729
00:31:37,240 --> 00:31:40,600
Speaker 4: Ali Goldie Brother, Pitt, Mark Karnes, Chris Frankino, Jennifer Erica,

730
00:31:40,640 --> 00:31:43,800
Speaker 4: and Elvis. Now Avis Blue was asking you where do you.

731
00:31:43,760 --> 00:31:45,880
Speaker 3: Think it's going right now? I mean, you've.

732
00:31:45,520 --> 00:31:47,840
Speaker 4: Worked in all these states, I would say, you know

733
00:31:47,920 --> 00:31:49,840
Speaker 4: all the legal ones. I mean there's only three that

734
00:31:49,840 --> 00:31:51,920
Speaker 4: doesn't have something going on right now, But where do

735
00:31:51,960 --> 00:31:52,760
Speaker 4: you see this going?

736
00:31:54,360 --> 00:31:58,240
Speaker 5: So right now? Ultimately it's going to end up wherever

737
00:31:58,280 --> 00:32:00,720
Speaker 5: it ends up, it's going to thoroughly. There's going to

738
00:32:00,760 --> 00:32:04,360
Speaker 5: be reforming. What type of reform we end up with

739
00:32:04,640 --> 00:32:08,160
Speaker 5: really determines how we pivot and how we approach the

740
00:32:08,160 --> 00:32:10,640
Speaker 5: next couple of years. Right now, the industry is that standstill.

741
00:32:11,360 --> 00:32:16,680
Speaker 5: Right now, politics has taken a front seat to policy,

742
00:32:16,760 --> 00:32:19,680
Speaker 5: and people are too caught up in political conversations to

743
00:32:19,760 --> 00:32:23,720
Speaker 5: really appreciate or even understand the policy aspects of it. See,

744
00:32:23,720 --> 00:32:27,080
Speaker 5: people are talking about things without really understanding what the

745
00:32:27,080 --> 00:32:28,960
Speaker 5: hell even the first time, but they're not understanding what

746
00:32:29,000 --> 00:32:32,600
Speaker 5: the second end consequences of any of these actions are

747
00:32:33,320 --> 00:32:37,400
Speaker 5: You've got associations who should be kind of uniting the voices,

748
00:32:37,840 --> 00:32:42,920
Speaker 5: but they're too busy putting on trade shills. You've got individuals.

749
00:32:43,400 --> 00:32:46,200
Speaker 5: You look at the social equity conversations, for instance, the

750
00:32:46,280 --> 00:32:50,120
Speaker 5: social equity conversations are going in the complete opposite direction

751
00:32:50,200 --> 00:32:52,960
Speaker 5: of where they should be going. Right, You've got social

752
00:32:53,000 --> 00:32:55,760
Speaker 5: equity the idea, the theory, the concept of it. Then

753
00:32:55,800 --> 00:32:57,440
Speaker 5: you've got the actual application.

754
00:32:57,040 --> 00:32:59,920
Speaker 3: Of it, and then after the application you have the action.

755
00:33:01,480 --> 00:33:05,360
Speaker 2: You know, I would say crash of it, because none

756
00:33:05,400 --> 00:33:06,680
Speaker 2: of them have done very well.

757
00:33:06,760 --> 00:33:11,400
Speaker 5: Right Well, the conversation is crashing the policy, and the

758
00:33:11,480 --> 00:33:13,760
Speaker 5: program itself never took off to be able to crash

759
00:33:13,960 --> 00:33:14,360
Speaker 5: right right.

760
00:33:14,480 --> 00:33:16,800
Speaker 3: So for social equities reric you're saying, well, social.

761
00:33:16,560 --> 00:33:18,480
Speaker 5: Equity, that's like the number one hindrance of it. And

762
00:33:18,520 --> 00:33:21,000
Speaker 5: here's the thing. It's not that it's hindering or blocking

763
00:33:21,040 --> 00:33:24,280
Speaker 5: the general industry, which it is. It's blocking and preventing

764
00:33:24,360 --> 00:33:26,960
Speaker 5: the people it's intended to benefit from even being able

765
00:33:27,000 --> 00:33:29,240
Speaker 5: to participate in it because the focus of it is wrong.

766
00:33:29,680 --> 00:33:32,200
Speaker 5: Think about this. If I have two licenses, here's one

767
00:33:32,240 --> 00:33:36,040
Speaker 5: license that's a regular license, no contingencies, no restrictions, And

768
00:33:36,080 --> 00:33:38,440
Speaker 5: I have this license, which I call a social equity license,

769
00:33:38,440 --> 00:33:41,240
Speaker 5: which has a lot of contingencies and restrictions. Just by

770
00:33:41,240 --> 00:33:44,000
Speaker 5: calling this license a social equity license, and when attaching

771
00:33:44,040 --> 00:33:46,920
Speaker 5: restrictions and contingencies to it, I've already devalued that license.

772
00:33:47,960 --> 00:33:51,000
Speaker 5: So all else being equal, which was the more valuable license.

773
00:33:51,040 --> 00:33:52,960
Speaker 5: If I'm the investor, where do I put my money?

774
00:33:53,160 --> 00:33:55,960
Speaker 5: I'm not putting it into the social equity licenses. The

775
00:33:56,040 --> 00:33:59,080
Speaker 5: problem is they're treating social equity as a license type

776
00:34:00,000 --> 00:34:02,400
Speaker 5: instead of treating it as a program that needs to

777
00:34:02,400 --> 00:34:05,640
Speaker 5: be overlaid on a foundational set of regulations. You look

778
00:34:05,640 --> 00:34:08,560
Speaker 5: at the situation in LA for instance, I deal with

779
00:34:08,600 --> 00:34:10,600
Speaker 5: a lot of investors. They want to participate whenever I

780
00:34:10,600 --> 00:34:12,839
Speaker 5: take them a social equity deal. Is like, look, this

781
00:34:12,920 --> 00:34:14,560
Speaker 5: deal is not going to make me money. In fact,

782
00:34:14,560 --> 00:34:16,560
Speaker 5: I'm going to lose money. If I'm going to write

783
00:34:16,560 --> 00:34:18,600
Speaker 5: a check with no expectation of having a return, I

784
00:34:18,640 --> 00:34:21,120
Speaker 5: already have my nonprofit set up I can invest through there.

785
00:34:21,200 --> 00:34:23,120
Speaker 5: At least I'll get the tax right off benefits of it.

786
00:34:23,520 --> 00:34:26,200
Speaker 5: Don't present me with the business opportunity that doesn't have

787
00:34:26,200 --> 00:34:28,080
Speaker 5: any hopes of returning investment dollars back to me.

788
00:34:28,160 --> 00:34:28,880
Speaker 3: I don't want to see that.

789
00:34:28,960 --> 00:34:31,880
Speaker 5: Right. Look, you've got CEOs, you've got operators, you've got

790
00:34:31,920 --> 00:34:34,800
Speaker 5: the everybody's got a specific role. What people don't understand

791
00:34:34,920 --> 00:34:38,000
Speaker 5: is the investor also has a specific role. They write

792
00:34:38,000 --> 00:34:42,200
Speaker 5: a check that specific role their act needs to return

793
00:34:42,280 --> 00:34:46,759
Speaker 5: them investment on capital capital investment. So you've got a

794
00:34:46,800 --> 00:34:50,360
Speaker 5: lot of social equity operators where it's like, well, by statute,

795
00:34:50,400 --> 00:34:52,880
Speaker 5: by regulations, they have to deal with this. They have

796
00:34:52,920 --> 00:34:54,520
Speaker 5: to write that check, they have to take less than

797
00:34:54,560 --> 00:34:56,560
Speaker 5: fifty one percent. They're not allowed to have a say

798
00:34:56,560 --> 00:34:59,680
Speaker 5: in my company. Me as a social equity partner, I

799
00:34:59,719 --> 00:35:01,960
Speaker 5: have to hold the highest position within the company. Guess

800
00:35:02,000 --> 00:35:03,319
Speaker 5: what the investor is going to say? Thank you?

801
00:35:03,440 --> 00:35:04,200
Speaker 3: Yeah, no, thank you.

802
00:35:04,280 --> 00:35:05,359
Speaker 5: I'm good, I've got enough.

803
00:35:05,560 --> 00:35:06,319
Speaker 3: Why would you do that?

804
00:35:06,360 --> 00:35:08,520
Speaker 5: It's like poker, never belt when you're not prepared to lose.

805
00:35:08,800 --> 00:35:09,000
Speaker 3: Right.

806
00:35:09,239 --> 00:35:11,600
Speaker 5: So, now you've got a social equity person where they've

807
00:35:11,640 --> 00:35:14,839
Speaker 5: been built up by the regulations, by the politicians saying,

808
00:35:14,840 --> 00:35:17,520
Speaker 5: look it's all about you. If anybody wants to play,

809
00:35:17,600 --> 00:35:19,360
Speaker 5: they got to go along with this. Well, guess what

810
00:35:19,520 --> 00:35:21,040
Speaker 5: people aren't going along with you?

811
00:35:21,080 --> 00:35:24,320
Speaker 2: Know, and I had that conversation too, and I started

812
00:35:24,320 --> 00:35:26,399
Speaker 2: to get a little bit involved in it. But I've

813
00:35:26,440 --> 00:35:28,239
Speaker 2: seen where it was going, like because all of a

814
00:35:28,280 --> 00:35:31,359
Speaker 2: sudden it became you know, because I in my thought

815
00:35:31,480 --> 00:35:35,000
Speaker 2: was like, listen, you know, why would I cut a

816
00:35:35,080 --> 00:35:40,360
Speaker 2: check right to somebody that may or may not know

817
00:35:40,400 --> 00:35:41,440
Speaker 2: how to run business?

818
00:35:41,760 --> 00:35:46,000
Speaker 3: Right? One? Two is it's a new industry. Three, it's

819
00:35:46,160 --> 00:35:48,920
Speaker 3: there's just so many things stacks to cards against you.

820
00:35:48,960 --> 00:35:50,880
Speaker 3: And the social equity and not only that, just in

821
00:35:50,920 --> 00:35:54,800
Speaker 3: cannabis alone, it's already it's a dangerous sport, right because

822
00:35:54,800 --> 00:35:57,319
Speaker 3: a lot of people don't know what the hell they're

823
00:35:57,360 --> 00:36:00,840
Speaker 3: doing and they claim to be the professional growers. And

824
00:36:01,239 --> 00:36:03,000
Speaker 3: I thought about it, and I started getting involved with

825
00:36:03,000 --> 00:36:04,680
Speaker 3: some of the guys that were social equity, and I thought,

826
00:36:04,680 --> 00:36:07,080
Speaker 3: oh me help them. And I was talking to investors

827
00:36:07,080 --> 00:36:08,480
Speaker 3: and I'm looking at this whole thing, and I go,

828
00:36:08,560 --> 00:36:11,480
Speaker 3: you know what, I'm backing way out of this. I'll,

829
00:36:11,800 --> 00:36:14,400
Speaker 3: you know, help them from a standpoint of, you know,

830
00:36:14,440 --> 00:36:17,040
Speaker 3: getting their message out talking to them on the show.

831
00:36:17,200 --> 00:36:19,200
Speaker 3: But I was trying to do it on an investment side,

832
00:36:19,239 --> 00:36:20,759
Speaker 3: you know, and try and help people out. And I thought,

833
00:36:20,800 --> 00:36:23,160
Speaker 3: you know what, I'm getting myself into deep water here,

834
00:36:23,360 --> 00:36:26,200
Speaker 3: because what what I'm doing is is I'm I'm you know,

835
00:36:26,560 --> 00:36:29,960
Speaker 3: and this is for the one license, not all of them,

836
00:36:30,080 --> 00:36:31,680
Speaker 3: but the one that I was dealing with. I'm dealing

837
00:36:31,680 --> 00:36:35,000
Speaker 3: with somebody that knows that they're fifty one percent that

838
00:36:35,200 --> 00:36:39,440
Speaker 3: knows that that even if they tell this investor whatever

839
00:36:39,480 --> 00:36:40,480
Speaker 3: they're going to tell them.

840
00:36:40,560 --> 00:36:43,160
Speaker 2: That they have to, they can supersede it in court

841
00:36:43,320 --> 00:36:44,360
Speaker 2: right because of the laws.

842
00:36:44,680 --> 00:36:45,799
Speaker 3: They know that they could screw this.

843
00:36:45,960 --> 00:36:47,480
Speaker 2: I mean, there was just so many things that were

844
00:36:47,520 --> 00:36:50,600
Speaker 2: going wrong, and I'm just tell their investor and the

845
00:36:50,640 --> 00:36:52,520
Speaker 2: guy that was in the social SECU with I don't

846
00:36:52,520 --> 00:36:53,520
Speaker 2: want nothing to do this anymore.

847
00:36:53,560 --> 00:36:55,719
Speaker 3: Like you guys, back out of this. You should back

848
00:36:55,719 --> 00:36:56,840
Speaker 3: out of this. As the investor.

849
00:36:57,080 --> 00:36:58,879
Speaker 2: You should probably find someone else to help you find

850
00:36:58,880 --> 00:37:02,799
Speaker 2: the capital, because it became to like you said, they

851
00:37:02,840 --> 00:37:06,440
Speaker 2: put something on this license that made it not.

852
00:37:06,480 --> 00:37:08,840
Speaker 3: As valuable as just a regular license, and for the

853
00:37:08,840 --> 00:37:10,800
Speaker 3: same amount of money, he can get a regular license

854
00:37:11,000 --> 00:37:13,640
Speaker 3: pretty much and be in control of it. So there

855
00:37:13,719 --> 00:37:15,520
Speaker 3: was no you know, that was the best way I've

856
00:37:15,560 --> 00:37:16,279
Speaker 3: ever heard it been said.

857
00:37:16,320 --> 00:37:18,279
Speaker 5: Well, think about this. It's when you go to these

858
00:37:18,280 --> 00:37:22,359
Speaker 5: social equity events and stuff like that. It's a Nico chamber. Yeah,

859
00:37:22,600 --> 00:37:25,600
Speaker 5: go get yours, Go get yours, Go get yours. It's like, okay,

860
00:37:26,440 --> 00:37:29,319
Speaker 5: go get what I told them. Anybody that comes to

861
00:37:29,360 --> 00:37:33,120
Speaker 5: me with the investment deal, but specifically social liquidy, I'm like, look,

862
00:37:33,880 --> 00:37:36,320
Speaker 5: if you were the investor, you had all this money,

863
00:37:36,680 --> 00:37:40,080
Speaker 5: would you write that check under those circumstances that you

864
00:37:40,120 --> 00:37:43,279
Speaker 5: were proposing and take take the fact that you're the

865
00:37:43,280 --> 00:37:44,880
Speaker 5: one on the other side of the equation out of it.

866
00:37:45,120 --> 00:37:46,880
Speaker 5: Would you write that check. No, It's like, well, if

867
00:37:46,880 --> 00:37:48,560
Speaker 5: you want to write the check, what expectation do you

868
00:37:48,600 --> 00:37:51,000
Speaker 5: have somebody, a random person writing that check. So you

869
00:37:51,040 --> 00:37:53,560
Speaker 5: think about this. In LA, they've been talking about the

870
00:37:53,560 --> 00:37:56,879
Speaker 5: social Equity program and putting it together since what twenty eighteen, Yeah,

871
00:37:56,880 --> 00:37:59,080
Speaker 5: we're twenty twenty three, it's five years. You want a

872
00:37:59,080 --> 00:38:02,000
Speaker 5: social equity program, Here's the thing. If one of the

873
00:38:02,080 --> 00:38:04,160
Speaker 5: requirements is you have to be low income basically you're

874
00:38:04,160 --> 00:38:06,239
Speaker 5: making less than thirty five thousand a year, you have

875
00:38:06,280 --> 00:38:08,719
Speaker 5: to have a prior rest and conviction. When you set

876
00:38:08,800 --> 00:38:11,719
Speaker 5: up all these criteria to qualify, well, guess what, the

877
00:38:11,719 --> 00:38:13,919
Speaker 5: guy that's making less than thirty five thousand dollars a year.

878
00:38:14,120 --> 00:38:16,799
Speaker 5: Doesn't have the business skills to run a business, let

879
00:38:16,840 --> 00:38:19,279
Speaker 5: alone deal with the compliance and regulatory issues that come

880
00:38:19,320 --> 00:38:22,399
Speaker 5: with this canvas industry. Now, if you set up and say, look,

881
00:38:22,440 --> 00:38:24,880
Speaker 5: we've got five hundred licenses to give out, one hundred

882
00:38:24,880 --> 00:38:27,200
Speaker 5: licenses are going to social equity, people don't make it

883
00:38:27,239 --> 00:38:29,799
Speaker 5: an application process with specific criteria where it's a lot

884
00:38:29,920 --> 00:38:33,279
Speaker 5: or everybody throws their name in the whole premise of

885
00:38:33,280 --> 00:38:35,720
Speaker 5: social equity is righting the wrong from the War on drugs?

886
00:38:36,120 --> 00:38:38,560
Speaker 5: Taking a lay loan? How many tens of thousands of

887
00:38:38,560 --> 00:38:42,240
Speaker 5: people were wronged in the city of La Does issuing

888
00:38:42,239 --> 00:38:45,040
Speaker 5: one hundred licenses to one hundred individuals who, by the way,

889
00:38:45,080 --> 00:38:47,680
Speaker 5: can't do anything with those licenses because of your restrictions.

890
00:38:47,840 --> 00:38:49,920
Speaker 5: Have you righted all the wrongs from the War on drugs?

891
00:38:49,920 --> 00:38:54,279
Speaker 5: You haven't. Have you benefited the community you haven't. And

892
00:38:54,600 --> 00:38:56,640
Speaker 5: in fact, you've actually given people the false promise and

893
00:38:56,680 --> 00:39:00,000
Speaker 5: the false hope that something's going to come of this. Now, yeah,

894
00:39:00,080 --> 00:39:02,879
Speaker 5: you have to treat it as a secondary program. Say look,

895
00:39:02,880 --> 00:39:05,200
Speaker 5: I got five hundred licenses to give out, one hundred

896
00:39:05,239 --> 00:39:07,600
Speaker 5: of them are reserved for social liquority. With people now

897
00:39:07,680 --> 00:39:11,840
Speaker 5: if you're from this community, or if you're director related

898
00:39:11,880 --> 00:39:14,120
Speaker 5: to somebody that was wrong by the war on drugs,

899
00:39:14,120 --> 00:39:16,480
Speaker 5: whatever your criteria is that you want to put together,

900
00:39:17,000 --> 00:39:20,719
Speaker 5: you need to present a business model to us. Let

901
00:39:20,760 --> 00:39:24,400
Speaker 5: people come out and present business models right now. You say, okay,

902
00:39:24,480 --> 00:39:27,760
Speaker 5: you have a likelihood of success. Here's your license. No contingencies,

903
00:39:27,960 --> 00:39:29,359
Speaker 5: do sell it.

904
00:39:29,520 --> 00:39:32,920
Speaker 2: Just give normal what I'm saying. Let them guys sell it.

905
00:39:32,960 --> 00:39:35,680
Speaker 2: Like why does it have to be some crazy contingency

906
00:39:35,719 --> 00:39:36,000
Speaker 2: on it.

907
00:39:36,040 --> 00:39:38,359
Speaker 5: That's here's where the community comes.

908
00:39:38,520 --> 00:39:42,040
Speaker 2: And like he said, like this isn't a blanket statement,

909
00:39:42,080 --> 00:39:45,160
Speaker 2: you know, but but you know someone that that makes

910
00:39:45,239 --> 00:39:47,839
Speaker 2: undred thirty five thousand a year and does not know

911
00:39:47,840 --> 00:39:48,720
Speaker 2: how to run a business.

912
00:39:48,719 --> 00:39:51,040
Speaker 3: This is his first opportunity to run a business. Now

913
00:39:51,040 --> 00:39:51,279
Speaker 3: all of a.

914
00:39:51,239 --> 00:39:53,360
Speaker 2: Sudden has a license and he wants a million dollars

915
00:39:53,600 --> 00:39:56,040
Speaker 2: to go run some business that he's fifty one percent

916
00:39:56,040 --> 00:39:58,279
Speaker 2: of that he can't sell it. The other person can't

917
00:39:58,280 --> 00:40:01,360
Speaker 2: super se them. And now you know, you're putting everybody

918
00:40:01,360 --> 00:40:04,040
Speaker 2: in a dangerous situation, including the person that only made

919
00:40:04,040 --> 00:40:05,000
Speaker 2: thirty five thousand a year.

920
00:40:05,040 --> 00:40:08,040
Speaker 3: That's the social applicate, you know, And it's a lot.

921
00:40:07,880 --> 00:40:10,239
Speaker 4: Almost set up for failures almost unless they really have

922
00:40:10,400 --> 00:40:14,160
Speaker 4: some education or some background to teach them this industry

923
00:40:14,200 --> 00:40:16,960
Speaker 4: and then oh can I go afford a consultant like

924
00:40:17,000 --> 00:40:18,359
Speaker 4: yourself to help me do all this?

925
00:40:18,560 --> 00:40:20,719
Speaker 5: Well, now we get into that side of the think

926
00:40:20,760 --> 00:40:22,600
Speaker 5: about this. Now we've got a way to say, Okay,

927
00:40:22,640 --> 00:40:24,080
Speaker 5: here's the license, but how do you get people to

928
00:40:24,160 --> 00:40:26,960
Speaker 5: qualify for that license or put it together? Look, successful

929
00:40:26,960 --> 00:40:29,480
Speaker 5: business people and entrepreneurs still come up short on cannabis

930
00:40:29,520 --> 00:40:32,040
Speaker 5: for a reason. You have to deal with and understand

931
00:40:32,239 --> 00:40:37,560
Speaker 5: complex regulations, compliance issues, fundraising. How many average people do

932
00:40:37,560 --> 00:40:39,600
Speaker 5: you know that can raise a million dollars, five million dollars,

933
00:40:39,600 --> 00:40:42,319
Speaker 5: two million dollars and be able to administer that kind

934
00:40:42,320 --> 00:40:44,839
Speaker 5: of a budget. It takes skills. So now we look

935
00:40:44,880 --> 00:40:47,960
Speaker 5: at it and say, okay, I've identified the group. What

936
00:40:48,040 --> 00:40:51,200
Speaker 5: people are missing is this who was responsible for the

937
00:40:51,200 --> 00:40:54,160
Speaker 5: war on drugs? It was government. That's a perfect thingause

938
00:40:54,160 --> 00:40:55,840
Speaker 5: the war on drugs is a perfect example of too

939
00:40:55,920 --> 00:40:58,160
Speaker 5: much government. Government stick in their nose where they have

940
00:40:58,200 --> 00:41:01,200
Speaker 5: no business. This isn't even it shouldn't be a federal issue.

941
00:41:01,400 --> 00:41:03,840
Speaker 5: But government was the one responsible for war on drugs.

942
00:41:04,160 --> 00:41:07,160
Speaker 5: Why are individuals or businesses responsible for making that right.

943
00:41:07,520 --> 00:41:10,080
Speaker 5: In New York, the multi state operators, they got to

944
00:41:10,160 --> 00:41:12,840
Speaker 5: kick in twenty million dollars into an equity fund. By statute,

945
00:41:12,840 --> 00:41:14,720
Speaker 5: they got to provide seventy percent of the shelf space

946
00:41:14,760 --> 00:41:18,280
Speaker 5: to social equity license holders. Where now you got government

947
00:41:18,360 --> 00:41:21,920
Speaker 5: interfering with free market dynamics. You think you really think

948
00:41:21,960 --> 00:41:23,760
Speaker 5: you're gonna be able to drive anything, You're not. You're

949
00:41:23,880 --> 00:41:26,760
Speaker 5: creating a situation for failure. Now we get to the education.

950
00:41:26,880 --> 00:41:31,320
Speaker 5: How do you get this social equity person educated? You

951
00:41:31,400 --> 00:41:35,440
Speaker 5: got community colleges. We've had this program in LA from

952
00:41:35,440 --> 00:41:38,080
Speaker 5: twenty eighteen. That's four years. People get a bachelors degree

953
00:41:38,080 --> 00:41:40,680
Speaker 5: in four years. How many how much does it cousse

954
00:41:40,760 --> 00:41:43,600
Speaker 5: for a couple units of taking an accounting class? If

955
00:41:43,640 --> 00:41:47,759
Speaker 5: you qualified those people saying okay, look we are where

956
00:41:47,760 --> 00:41:50,200
Speaker 5: we're at. Right, there's no shame in not knowing what

957
00:41:50,280 --> 00:41:53,760
Speaker 5: you don't know. But if we really wanting you to succeed,

958
00:41:54,560 --> 00:41:57,480
Speaker 5: here's your license. It's reserved for you. Complete a course

959
00:41:57,520 --> 00:42:00,680
Speaker 5: in business management, complete a course in accounting, completed course

960
00:42:00,760 --> 00:42:02,560
Speaker 5: in any of the relevant areas.

961
00:42:02,800 --> 00:42:03,319
Speaker 3: I like this.

962
00:42:03,760 --> 00:42:07,080
Speaker 5: That doesn't cost money. Community college. A couple of units

963
00:42:07,160 --> 00:42:09,920
Speaker 5: is what a couple hundred bucks. You've got the funding

964
00:42:09,960 --> 00:42:13,040
Speaker 5: for it in the budget, you've allocated money for it.

965
00:42:13,080 --> 00:42:15,920
Speaker 5: Where's that money going currently? Enforcement? Are they enforcement? They're

966
00:42:15,960 --> 00:42:16,440
Speaker 5: not enforcing it.

967
00:42:16,520 --> 00:42:18,360
Speaker 4: And it's helping the community because you're teaching them and

968
00:42:18,400 --> 00:42:19,319
Speaker 4: they're learning something, so.

969
00:42:19,360 --> 00:42:21,319
Speaker 3: It's giving them. It's giving them.

970
00:42:21,320 --> 00:42:23,839
Speaker 4: What you're saying, does it really help the community? Yes,

971
00:42:23,880 --> 00:42:26,120
Speaker 4: it does by doing this extra little thing that's not

972
00:42:26,160 --> 00:42:27,880
Speaker 4: even that much big an extra exactly.

973
00:42:27,920 --> 00:42:30,600
Speaker 5: But who's actually doing that is the government. That's how

974
00:42:30,640 --> 00:42:33,439
Speaker 5: you get the government to right their wrongs. They cause

975
00:42:33,520 --> 00:42:36,279
Speaker 5: the wrong, the call they're creating the right. It's a

976
00:42:36,320 --> 00:42:39,279
Speaker 5: community college. There should be zero issues with that person

977
00:42:39,320 --> 00:42:41,160
Speaker 5: being able to go. Now, here's the other side of it.

978
00:42:41,200 --> 00:42:43,239
Speaker 5: If you are the social equity candidate, if you do

979
00:42:43,320 --> 00:42:45,080
Speaker 5: want to get into this business, if we are talking

980
00:42:45,080 --> 00:42:48,960
Speaker 5: about generating legacy wealth and all that stuff. One two

981
00:42:49,040 --> 00:42:51,840
Speaker 5: years of taking business courses and management courses and accounter courses,

982
00:42:51,880 --> 00:42:55,239
Speaker 5: it's a very small price to pay, especially because afterwards,

983
00:42:55,280 --> 00:42:58,359
Speaker 5: now you're self sufficient, you're self relying. You're not looking

984
00:42:58,400 --> 00:43:00,640
Speaker 5: for government to saying here's a license, go do whatever you

985
00:43:00,640 --> 00:43:02,200
Speaker 5: want to do with it. By the way, deal with

986
00:43:02,239 --> 00:43:04,440
Speaker 5: all these contingencies that I'm put in place now. The

987
00:43:04,480 --> 00:43:06,719
Speaker 5: other aspect of that is, if you can set up

988
00:43:06,719 --> 00:43:10,280
Speaker 5: a successful business with the social equity person you're generating

989
00:43:10,320 --> 00:43:12,880
Speaker 5: all these tax dollars, You're generating hundreds of millions and billions,

990
00:43:13,160 --> 00:43:16,680
Speaker 5: reinvest into that community, reinvest into learning centers into that community.

991
00:43:16,920 --> 00:43:20,280
Speaker 5: Take that funding and make it available to additional people

992
00:43:20,280 --> 00:43:22,239
Speaker 5: from that community to go to the community college and

993
00:43:22,280 --> 00:43:27,040
Speaker 5: get those business degrees. Social from May I like that

994
00:43:27,120 --> 00:43:30,480
Speaker 5: social equities should not start and stop with licensed ownership.

995
00:43:30,560 --> 00:43:32,520
Speaker 5: In fact, licensed ownership is probably one of the worst

996
00:43:32,520 --> 00:43:35,040
Speaker 5: places you can be in this space. You can go

997
00:43:35,080 --> 00:43:36,719
Speaker 5: from being I know people that have gone from being

998
00:43:36,719 --> 00:43:39,040
Speaker 5: but tenders to owning their dispensary in four or five years.

999
00:43:39,280 --> 00:43:41,759
Speaker 5: You might want to be a manager in a dispensary.

1000
00:43:41,920 --> 00:43:43,800
Speaker 5: You might even want you don't even want to have

1001
00:43:43,840 --> 00:43:46,640
Speaker 5: anything to do with the cannabis industry. But you're wrong.

1002
00:43:46,680 --> 00:43:50,279
Speaker 5: From the War on drugs, take the opportunity the tax

1003
00:43:50,320 --> 00:43:52,919
Speaker 5: dollars generated, government paying for it, and I'm not talking

1004
00:43:52,960 --> 00:43:55,759
Speaker 5: about government assessing an additional tax for it. Taking the

1005
00:43:55,800 --> 00:43:58,200
Speaker 5: tax dollars that you're already generating in the name of equity,

1006
00:43:58,200 --> 00:44:00,759
Speaker 5: and actually applying it to equity, but too many people

1007
00:44:00,800 --> 00:44:03,040
Speaker 5: are hyper focused on licensed ownership. If you don't have

1008
00:44:03,080 --> 00:44:05,200
Speaker 5: a license, you're not part of the cannabis in this

1009
00:44:05,280 --> 00:44:05,759
Speaker 5: r of course you.

1010
00:44:05,800 --> 00:44:09,120
Speaker 4: Are, Oh wow, Now, how do you see this working

1011
00:44:09,400 --> 00:44:11,640
Speaker 4: with all the states that you've been doing. You started

1012
00:44:11,680 --> 00:44:14,800
Speaker 4: off as Massachusetts. You have one hundred plus let alone

1013
00:44:14,800 --> 00:44:18,600
Speaker 4: in Los Angeles and California. Excuse me, Like when I

1014
00:44:18,680 --> 00:44:21,680
Speaker 4: see the different states and talk to different people in

1015
00:44:21,760 --> 00:44:23,960
Speaker 4: this industry, they go, Oh, I really like this, what

1016
00:44:24,080 --> 00:44:27,480
Speaker 4: this state's doing, what that state's doing. You're so well

1017
00:44:27,600 --> 00:44:30,680
Speaker 4: versed in how you're speaking. Are you able to verse

1018
00:44:30,760 --> 00:44:33,640
Speaker 4: something where you're like, if we use this from New Mexico,

1019
00:44:33,840 --> 00:44:38,120
Speaker 4: that from California, this from Oklahoma, Like this can break

1020
00:44:38,200 --> 00:44:42,920
Speaker 4: down a great solution what we need to have because

1021
00:44:43,080 --> 00:44:45,000
Speaker 4: obviously we don't have it. It's not better than legal

1022
00:44:45,000 --> 00:44:46,799
Speaker 4: and it's going to be so complicated to get there.

1023
00:44:47,239 --> 00:44:51,920
Speaker 4: But are you on that path of being able to articulate.

1024
00:44:51,440 --> 00:44:52,239
Speaker 3: Something like that yet?

1025
00:44:52,440 --> 00:44:54,719
Speaker 5: Yeah? So right now? The situation you have is you

1026
00:44:54,760 --> 00:45:00,560
Speaker 5: have to look at every state as their facilities businesses.

1027
00:45:00,680 --> 00:45:03,160
Speaker 5: When you look at a cultivation facility, it's a facility.

1028
00:45:03,160 --> 00:45:06,080
Speaker 5: When you look at a manufacturing facility. It's a facility.

1029
00:45:06,560 --> 00:45:10,360
Speaker 5: What you manufacture become secondary. So look at the facilities

1030
00:45:10,360 --> 00:45:13,440
Speaker 5: and the licenses that are attached to it as the infrastructure. Now,

1031
00:45:13,480 --> 00:45:15,520
Speaker 5: if you're looking to be a multi state operators person,

1032
00:45:15,560 --> 00:45:16,759
Speaker 5: I think a lot of this is going to go

1033
00:45:17,000 --> 00:45:20,839
Speaker 5: via the CpG route. Look at Johnson and Johnson, Look

1034
00:45:20,840 --> 00:45:25,120
Speaker 5: at Nestley. Nestley has products and interest. If everything from

1035
00:45:25,400 --> 00:45:27,879
Speaker 5: ice cream to dog food to all the stuff their

1036
00:45:27,960 --> 00:45:32,080
Speaker 5: facilities allowed them to manufacture that give them product, the

1037
00:45:32,080 --> 00:45:34,359
Speaker 5: product becomes secretary. There might be a company they own

1038
00:45:34,400 --> 00:45:35,719
Speaker 5: ten percent, and there might be a company that they

1039
00:45:35,800 --> 00:45:38,640
Speaker 5: own ninety percent, and ultimately they're guaranteaid to manufacture and

1040
00:45:38,640 --> 00:45:41,760
Speaker 5: distribute that product. When you look at the delivery licenses,

1041
00:45:41,800 --> 00:45:44,520
Speaker 5: delivery licenses, you can do so many different things.

1042
00:45:44,520 --> 00:45:44,839
Speaker 3: We could.

1043
00:45:45,000 --> 00:45:47,439
Speaker 5: You can be an Amazon. Right if you've got five

1044
00:45:47,800 --> 00:45:51,120
Speaker 5: locations in LA, one central location in a couple of spokes,

1045
00:45:51,400 --> 00:45:53,040
Speaker 5: you can cover the entire city of LA within a

1046
00:45:53,080 --> 00:45:56,839
Speaker 5: thirty minute driving time. So now you can say, okay,

1047
00:45:56,840 --> 00:45:58,960
Speaker 5: that's one business model. Another business model is I can

1048
00:45:59,000 --> 00:46:01,760
Speaker 5: be a subscription model. I can come out with specific

1049
00:46:01,760 --> 00:46:04,480
Speaker 5: products and stuff. My delivery license allows me to go

1050
00:46:04,520 --> 00:46:06,359
Speaker 5: be to see and deliver it to that person once

1051
00:46:06,400 --> 00:46:08,520
Speaker 5: a month, once every thirty days, once every six days.

1052
00:46:08,680 --> 00:46:10,520
Speaker 5: So the way I look at the industry overall is

1053
00:46:10,520 --> 00:46:13,280
Speaker 5: you've got these multi state operators. They got these facilities

1054
00:46:13,280 --> 00:46:15,520
Speaker 5: set up, will be a manufacturing, be it cultivation and

1055
00:46:15,520 --> 00:46:17,520
Speaker 5: all this other stuff, but they don't have anything to

1056
00:46:17,560 --> 00:46:20,719
Speaker 5: overlay on. The facilities are the machine. They don't have

1057
00:46:20,760 --> 00:46:23,279
Speaker 5: anything to feed the machine, and that's where they're coming

1058
00:46:23,360 --> 00:46:27,759
Speaker 5: up short. And they're hoping for federal reform for them

1059
00:46:27,760 --> 00:46:29,839
Speaker 5: to expand. But it's like I said before, you can't

1060
00:46:29,880 --> 00:46:32,240
Speaker 5: dominate a closed market. How are you dominating an open market?

1061
00:46:32,239 --> 00:46:36,040
Speaker 5: You're not. So the way I see it now, moving

1062
00:46:36,040 --> 00:46:38,320
Speaker 5: forward the next couple of years, there's going to be consolidation.

1063
00:46:38,760 --> 00:46:42,240
Speaker 5: But the thing with the investors is they want something different.

1064
00:46:42,560 --> 00:46:44,239
Speaker 5: Long gone are the days of if you build a

1065
00:46:44,280 --> 00:46:47,240
Speaker 5: day will come and we'll be millionaires overnight. It's like, Okay,

1066
00:46:47,280 --> 00:46:50,120
Speaker 5: here's a facility, it's undervalue, it's under used. What are

1067
00:46:50,120 --> 00:46:51,760
Speaker 5: you going to do with it that this other company's

1068
00:46:51,800 --> 00:46:54,480
Speaker 5: not doing with it? And it's being able to consolidate

1069
00:46:54,520 --> 00:46:56,719
Speaker 5: the facilities. Any state that you've got a license in

1070
00:46:56,880 --> 00:46:59,319
Speaker 5: you can participate it right. So now when you think

1071
00:46:59,320 --> 00:47:01,640
Speaker 5: about it like that, if I have licenses in five

1072
00:47:01,680 --> 00:47:03,960
Speaker 5: state and I have this product on manufacturing, guess what,

1073
00:47:04,239 --> 00:47:06,600
Speaker 5: I'm in five states with my one product. If I

1074
00:47:06,640 --> 00:47:08,680
Speaker 5: can get one hundred people and I can take them

1075
00:47:08,719 --> 00:47:11,319
Speaker 5: to market in five different states, ninety of them might

1076
00:47:11,360 --> 00:47:13,719
Speaker 5: not make it, ten of them will, and I'm in

1077
00:47:13,760 --> 00:47:15,920
Speaker 5: those markets. So now it's that slowly build up where

1078
00:47:15,960 --> 00:47:18,319
Speaker 5: everybody's got to think about more than just oh, I'm

1079
00:47:18,320 --> 00:47:20,239
Speaker 5: going to be vertical integrated. I'm going to dominate whatever

1080
00:47:20,239 --> 00:47:23,360
Speaker 5: market I'm in. Here's what people don't understand about vertical integration.

1081
00:47:24,200 --> 00:47:28,399
Speaker 5: Vertical integration you're basically taking several different activities consolidate them

1082
00:47:28,640 --> 00:47:31,040
Speaker 5: in house. The problem that the industry is having is

1083
00:47:31,120 --> 00:47:34,200
Speaker 5: you have to lead with one sector. So, for instance,

1084
00:47:34,200 --> 00:47:37,600
Speaker 5: if I'm a retailer that's vertically integrated, my cultivation is

1085
00:47:37,640 --> 00:47:40,840
Speaker 5: a department within my overall facility to supply myself with

1086
00:47:40,960 --> 00:47:43,480
Speaker 5: raw flower to sell out my retail location. Same with

1087
00:47:43,520 --> 00:47:46,920
Speaker 5: my manufacturing. My manufacturing allows me to manufacture different products

1088
00:47:47,000 --> 00:47:49,400
Speaker 5: I can sell as a retailer. That's me being a

1089
00:47:49,440 --> 00:47:53,080
Speaker 5: retail dominant vertically integrated company. I might be a manufacturer

1090
00:47:53,239 --> 00:47:56,160
Speaker 5: if I'm a manufacturer. I'm manufacturing and I'm distributing to

1091
00:47:56,200 --> 00:47:59,040
Speaker 5: all these shops. Retail is just a department within my

1092
00:47:59,120 --> 00:48:01,440
Speaker 5: company for me to get retail pricing on something that

1093
00:48:01,480 --> 00:48:05,040
Speaker 5: I'm otherwise selling for wholesale. Sure, so it's these different

1094
00:48:05,080 --> 00:48:07,840
Speaker 5: tweaks to their business models that people have to start understanding.

1095
00:48:08,320 --> 00:48:11,560
Speaker 5: Everything is nice and rosion an Excel spreadsheet, but you

1096
00:48:11,680 --> 00:48:14,080
Speaker 5: have to be able to apply it in a practicable

1097
00:48:14,080 --> 00:48:15,400
Speaker 5: way to enrolation.

1098
00:48:15,840 --> 00:48:15,960
Speaker 3: Right.

1099
00:48:16,000 --> 00:48:18,759
Speaker 5: And look, there's different business cultures. The East Coast has

1100
00:48:18,760 --> 00:48:21,319
Speaker 5: a different canvas industry culture than the West Coast has.

1101
00:48:21,360 --> 00:48:24,799
Speaker 5: Even in California, Northern California is very different than southern California.

1102
00:48:25,200 --> 00:48:27,879
Speaker 5: It's all about h Yeah, look, if you can serve people,

1103
00:48:27,920 --> 00:48:30,919
Speaker 5: people will serve you. If I can come in and say, look,

1104
00:48:31,800 --> 00:48:33,920
Speaker 5: I don't need to dominate all. I don't need to

1105
00:48:33,960 --> 00:48:37,480
Speaker 5: be successful at the cost of all you guys failing. Sure,

1106
00:48:37,520 --> 00:48:39,680
Speaker 5: but I can be a platform that gives you guys

1107
00:48:39,680 --> 00:48:42,799
Speaker 5: the opportunity and just be able to consolidated like that.

1108
00:48:43,120 --> 00:48:43,520
Speaker 3: Yeah.

1109
00:48:43,600 --> 00:48:46,480
Speaker 5: So you had a moment where it was all Kumbai

1110
00:48:46,560 --> 00:48:49,640
Speaker 5: in the industry around twenty seventeen eighteen, with the public

1111
00:48:49,640 --> 00:48:53,239
Speaker 5: companies and reverse rtls. Everybody started going into it, Well,

1112
00:48:53,280 --> 00:48:54,920
Speaker 5: it's all about me, It's all about the biggest on

1113
00:48:55,040 --> 00:48:56,680
Speaker 5: the bad is I got the best growers in the world.

1114
00:48:57,000 --> 00:48:58,920
Speaker 5: Now you're getting to a point where it's like, look, dude,

1115
00:48:59,120 --> 00:49:00,839
Speaker 5: it's got to be about a lot more than that.

1116
00:49:01,280 --> 00:49:02,120
Speaker 3: It's a big industry.

1117
00:49:02,200 --> 00:49:04,480
Speaker 5: Yeah, And the political conversation has gotten so loud where

1118
00:49:04,560 --> 00:49:07,480
Speaker 5: when you go swing to one extreme, it's going to

1119
00:49:07,520 --> 00:49:09,359
Speaker 5: revert back to the mean or swing the other way.

1120
00:49:09,400 --> 00:49:11,600
Speaker 5: And I think that's slowly where we're getting to, and

1121
00:49:11,640 --> 00:49:16,040
Speaker 5: people are starting to they're starting to build the courage

1122
00:49:16,080 --> 00:49:17,840
Speaker 5: to be able to actually speak out about it. And

1123
00:49:17,880 --> 00:49:20,399
Speaker 5: it's like, look, just because you're against social equity doesn't

1124
00:49:20,400 --> 00:49:22,960
Speaker 5: mean you're against social equity. You're against the current way

1125
00:49:22,960 --> 00:49:25,359
Speaker 5: of doing it. There's something to be said about if

1126
00:49:25,360 --> 00:49:27,680
Speaker 5: something's being done and it's being done wrong, and you've

1127
00:49:27,719 --> 00:49:29,920
Speaker 5: got four years of history to show that that's the

1128
00:49:29,960 --> 00:49:32,440
Speaker 5: wrong way to approach it, you shouldn't be doubling and

1129
00:49:32,440 --> 00:49:35,359
Speaker 5: tripling down on what's not working. Think about it. Look,

1130
00:49:35,800 --> 00:49:38,640
Speaker 5: it's if I'm the person that I'm responsible for it

1131
00:49:38,960 --> 00:49:41,880
Speaker 5: and I've gone about it the wrong way, it shouldn't

1132
00:49:42,080 --> 00:49:43,920
Speaker 5: If I'm if my heart's in the right place and

1133
00:49:43,960 --> 00:49:45,520
Speaker 5: I really want to right the wrong from the war

1134
00:49:45,560 --> 00:49:47,200
Speaker 5: on drugs, I want to use my opportunity in the

1135
00:49:47,200 --> 00:49:50,440
Speaker 5: cannabis space to create jobs, create revenues, create opportunities for people.

1136
00:49:50,800 --> 00:49:52,440
Speaker 5: It shouldn't be a personal attack on me if I

1137
00:49:52,440 --> 00:49:54,600
Speaker 5: came up short, sure, But if you've got an idea

1138
00:49:54,680 --> 00:49:57,360
Speaker 5: that works, it's like, look, okay, ultimately, who are we

1139
00:49:57,400 --> 00:50:00,520
Speaker 5: trying to benefit? Yeah, you have to any pulse the decision.

1140
00:50:00,640 --> 00:50:02,839
Speaker 5: You have to think about the consequences. There are There

1141
00:50:02,840 --> 00:50:05,280
Speaker 5: are no solutions. It's all trade offs. If I'm trading

1142
00:50:05,320 --> 00:50:07,560
Speaker 5: off this, what am I getting to return? What are

1143
00:50:07,600 --> 00:50:10,080
Speaker 5: the potential second and third hand consequences of these actions?

1144
00:50:10,239 --> 00:50:12,520
Speaker 5: And right now, nobody's being held responsible for anything.

1145
00:50:12,760 --> 00:50:15,359
Speaker 2: I think too, there's a lot of like, you know,

1146
00:50:16,160 --> 00:50:18,759
Speaker 2: just just a lot of private dancers, man, I mean,

1147
00:50:18,760 --> 00:50:21,759
Speaker 2: a lot of people are dancing around the reality I

1148
00:50:21,800 --> 00:50:23,680
Speaker 2: think of what's really happening. I think there's a lot

1149
00:50:23,680 --> 00:50:25,480
Speaker 2: of people that owe a lot of people money right now.

1150
00:50:25,520 --> 00:50:28,319
Speaker 2: Balloon payments are starting to come in, and they've made

1151
00:50:28,360 --> 00:50:30,960
Speaker 2: a lot of promises, a lot of promises that I

1152
00:50:31,000 --> 00:50:33,279
Speaker 2: don't think people could keep up with because again, like

1153
00:50:33,320 --> 00:50:36,040
Speaker 2: you said, you know, on a spreadsheet, it's easy to

1154
00:50:36,080 --> 00:50:38,839
Speaker 2: make it look good, right, but in real life, it

1155
00:50:38,880 --> 00:50:41,719
Speaker 2: hasn't been real life like they've been out here, you know,

1156
00:50:41,800 --> 00:50:47,040
Speaker 2: living these different lifestyles and instead of building foundations, they've been,

1157
00:50:47,120 --> 00:50:50,520
Speaker 2: you know, trying to build a facade. And it's unfortunate

1158
00:50:50,640 --> 00:50:52,719
Speaker 2: because a lot of people are going to get hurt

1159
00:50:52,760 --> 00:50:54,560
Speaker 2: from this, and a lot of people already have been.

1160
00:50:54,640 --> 00:50:56,640
Speaker 2: You're starting to see some of these major companies trying

1161
00:50:56,680 --> 00:50:59,320
Speaker 2: to wiggle out and some of these smaller companies, you know,

1162
00:50:59,719 --> 00:51:02,480
Speaker 2: fase now because they're some of these grows up in

1163
00:51:02,520 --> 00:51:04,160
Speaker 2: the up and down in the hills and all this

1164
00:51:04,200 --> 00:51:07,280
Speaker 2: stuff that that aren't paying back their investors. That aren't

1165
00:51:07,440 --> 00:51:10,799
Speaker 2: you got the stores that aren't paying back the growers.

1166
00:51:11,040 --> 00:51:14,239
Speaker 2: You got the growers that aren't paying back the packaging.

1167
00:51:14,560 --> 00:51:18,560
Speaker 2: I mean, there's so many, you know, flaws, and I

1168
00:51:18,600 --> 00:51:20,920
Speaker 2: and I think that we're going to go ahead and

1169
00:51:21,239 --> 00:51:23,360
Speaker 2: level through a lot of these people. We're going to

1170
00:51:23,440 --> 00:51:24,960
Speaker 2: find out, you know, who's going to be here. And

1171
00:51:25,000 --> 00:51:26,520
Speaker 2: that's why I said, when you first came in, I mean,

1172
00:51:26,520 --> 00:51:28,359
Speaker 2: you've been here for so long. You know a lot

1173
00:51:28,400 --> 00:51:30,080
Speaker 2: of I've been here a long time too, and I

1174
00:51:30,120 --> 00:51:32,640
Speaker 2: sit here and I get to see, you know, all

1175
00:51:32,719 --> 00:51:37,120
Speaker 2: these people that have you know, came on this platform

1176
00:51:37,239 --> 00:51:40,600
Speaker 2: and or just been in the industry that never even

1177
00:51:40,640 --> 00:51:43,400
Speaker 2: made it to this platform, that have had such a

1178
00:51:43,400 --> 00:51:45,520
Speaker 2: big head about how awesome they're going to do and

1179
00:51:45,560 --> 00:51:48,439
Speaker 2: what they're they're doing, and then where they at now

1180
00:51:49,239 --> 00:51:51,520
Speaker 2: you know there and there's very there's very few of

1181
00:51:51,560 --> 00:51:52,440
Speaker 2: us that are still here.

1182
00:51:53,160 --> 00:51:56,040
Speaker 5: And the personal responsibility also goes into a lot of people.

1183
00:51:56,080 --> 00:51:57,920
Speaker 5: For them, it's a lifestyle more than it is running

1184
00:51:57,920 --> 00:52:00,600
Speaker 5: a business. Sure, when you look at you logging that

1185
00:52:00,680 --> 00:52:03,120
Speaker 5: social media and time of day that person's on there

1186
00:52:03,120 --> 00:52:05,759
Speaker 5: and they're having these conversations, I'm like, Jesus Christ, where

1187
00:52:05,760 --> 00:52:07,040
Speaker 5: the hell do you have the time to do all

1188
00:52:07,080 --> 00:52:10,360
Speaker 5: that and also claim that you're running a business you don't.

1189
00:52:10,600 --> 00:52:12,680
Speaker 5: The problem with social media is the world, as big

1190
00:52:12,680 --> 00:52:15,480
Speaker 5: as it is, social media has made it incredibly small.

1191
00:52:16,000 --> 00:52:18,640
Speaker 5: So it's kind of like the illusion of being a

1192
00:52:18,640 --> 00:52:20,840
Speaker 5: big fish in a small pond, where once you step

1193
00:52:20,840 --> 00:52:22,920
Speaker 5: out of that social media world, you really are a

1194
00:52:22,960 --> 00:52:26,080
Speaker 5: small fish in a very very very big pond. And

1195
00:52:26,640 --> 00:52:30,000
Speaker 5: there's got to also be a conversation about personal responsibility.

1196
00:52:30,560 --> 00:52:34,520
Speaker 5: When I'll go back to the associations, right, you go

1197
00:52:34,600 --> 00:52:37,400
Speaker 5: to stop going to someone, But like when you go

1198
00:52:37,440 --> 00:52:40,160
Speaker 5: to a social equity get together or a women and

1199
00:52:40,239 --> 00:52:43,760
Speaker 5: Minorities get together, if you're trying to benefit that group

1200
00:52:43,760 --> 00:52:48,640
Speaker 5: to enter the industry, provide teachings, Provide education, Provide lessons,

1201
00:52:48,680 --> 00:52:52,120
Speaker 5: provide how tos. Don't spend two three hours a day

1202
00:52:52,160 --> 00:52:54,680
Speaker 5: two days. These people spend really good money to attend.

1203
00:52:55,160 --> 00:52:57,640
Speaker 5: Don't spend the entire time saying you know what, the

1204
00:52:57,680 --> 00:52:59,879
Speaker 5: war on drugs this It's like, okay, we get it.

1205
00:53:00,160 --> 00:53:02,520
Speaker 5: The war on drugs happen. The War on drugs was wrong.

1206
00:53:02,760 --> 00:53:04,560
Speaker 5: How do we move forward from that? What is the

1207
00:53:04,600 --> 00:53:07,920
Speaker 5: opportunity to move forward from that? See I always say that, Look,

1208
00:53:08,160 --> 00:53:11,600
Speaker 5: activism is great at identifying a problem, but at some

1209
00:53:11,719 --> 00:53:13,799
Speaker 5: point activism needs to get out of the way for

1210
00:53:13,840 --> 00:53:16,600
Speaker 5: the solutions to be able to be implemented. Very seldom

1211
00:53:16,920 --> 00:53:21,280
Speaker 5: does an activistic mind is able to contribute to the solution,

1212
00:53:21,440 --> 00:53:24,560
Speaker 5: because look, if you're a career activist lifetime activist, then

1213
00:53:25,640 --> 00:53:28,160
Speaker 5: there's a place and time for that. You've identified the problem.

1214
00:53:28,480 --> 00:53:30,960
Speaker 5: But just like we're talking about social equity, people that

1215
00:53:31,000 --> 00:53:34,200
Speaker 5: don't have the skills to run the business. The activists

1216
00:53:34,360 --> 00:53:37,200
Speaker 5: don't have the practical knowledge of finance and business and

1217
00:53:37,239 --> 00:53:39,479
Speaker 5: that to be able to develop regulations, to be able

1218
00:53:39,480 --> 00:53:42,080
Speaker 5: to apply them to the industry, so they think they're

1219
00:53:42,120 --> 00:53:48,440
Speaker 5: providing protections. Regulations never favor the small guy. So when

1220
00:53:48,440 --> 00:53:51,200
Speaker 5: you've got people talking about how government is government that,

1221
00:53:51,360 --> 00:53:54,080
Speaker 5: and by the way, government, we need more regulations, you're

1222
00:53:54,160 --> 00:53:56,839
Speaker 5: hurting yourself. You're shooting yourself in the foot. The more

1223
00:53:56,880 --> 00:53:59,960
Speaker 5: regulations there are, the more better funded people there are

1224
00:54:00,400 --> 00:54:02,160
Speaker 5: to hire people like me to be able to work

1225
00:54:02,200 --> 00:54:05,239
Speaker 5: around those regulations. Like I said earlier, laws and regulations

1226
00:54:05,280 --> 00:54:07,200
Speaker 5: are meant for the obedience of fools and guidance for

1227
00:54:07,239 --> 00:54:10,960
Speaker 5: the wise. Yeah, don't get caught into that trap. I

1228
00:54:11,000 --> 00:54:15,120
Speaker 5: get it, appreciate it. Look, everybody, this industry, no matter

1229
00:54:15,200 --> 00:54:17,640
Speaker 5: what you want to talk say about like capitalism, stuff

1230
00:54:17,680 --> 00:54:21,880
Speaker 5: like that. This industry, the social equity programs are depending

1231
00:54:21,920 --> 00:54:25,960
Speaker 5: on capitalism. Everybody's dependent on capitalism to address this problem.

1232
00:54:26,320 --> 00:54:32,400
Speaker 5: Yet everybody, nobody wants to understand capitalism and participate in capitalism.

1233
00:54:32,800 --> 00:54:36,240
Speaker 5: You can't take a socialistic view and expect to capitalism

1234
00:54:36,280 --> 00:54:38,279
Speaker 5: and expect capitalism to work. Were favored to win.

1235
00:54:39,160 --> 00:54:43,200
Speaker 3: Wow, well, said dude. You're just so much knowledge. I

1236
00:54:43,239 --> 00:54:45,479
Speaker 3: love this. It's been so amazing to hear you speak

1237
00:54:45,560 --> 00:54:48,480
Speaker 3: like this. I'm in awe. I'm just listening like why Yeah,

1238
00:54:48,640 --> 00:54:51,200
Speaker 3: I almost just want to keep going. I'm about to

1239
00:54:51,200 --> 00:54:53,160
Speaker 3: ask another question and going like, oh my god.

1240
00:54:53,160 --> 00:54:54,640
Speaker 4: We want to do the high five though with you,

1241
00:54:54,719 --> 00:54:57,040
Speaker 4: just because we like to have fun, as with everybody

1242
00:54:57,080 --> 00:54:58,720
Speaker 4: that comes on the show, and as you're the CEO

1243
00:54:58,880 --> 00:55:04,280
Speaker 4: of your name back Siba. Question number one with Javis,

1244
00:55:04,320 --> 00:55:05,480
Speaker 4: how old are you the first time he smoked?

1245
00:55:05,480 --> 00:55:10,200
Speaker 3: Cannabision? Where'd you get it from?

1246
00:55:10,440 --> 00:55:12,919
Speaker 5: Twenty six, twenty five or twenty six?

1247
00:55:13,080 --> 00:55:15,160
Speaker 3: I grew it and we're at, oh, you grew it?

1248
00:55:15,320 --> 00:55:17,719
Speaker 5: Yeah, So I was the guy that never smoked in

1249
00:55:17,760 --> 00:55:19,920
Speaker 5: high school or any of that stuff. College, didn't do it.

1250
00:55:20,440 --> 00:55:22,719
Speaker 5: When I got into this industry, it was part opportunity,

1251
00:55:22,719 --> 00:55:25,400
Speaker 5: to part medical reasons for it. I started exploring it.

1252
00:55:25,960 --> 00:55:27,880
Speaker 5: To get into the industry. I knew I had to

1253
00:55:27,960 --> 00:55:29,920
Speaker 5: understand it from the ground up, which was the cultivation

1254
00:55:30,040 --> 00:55:32,200
Speaker 5: side of it. And then once I started, it's like,

1255
00:55:32,400 --> 00:55:34,239
Speaker 5: you gotta you gotta know what it tastes like, you

1256
00:55:34,239 --> 00:55:36,080
Speaker 5: gotta know what it feels like. You gotta do this stuff.

1257
00:55:36,440 --> 00:55:38,719
Speaker 5: So first time I smoked it knocked out like there

1258
00:55:38,760 --> 00:55:40,640
Speaker 5: was no no tomorrow. I'll put it like this. I

1259
00:55:40,640 --> 00:55:42,000
Speaker 5: was the guy in high school I wouldet high off

1260
00:55:42,000 --> 00:55:44,680
Speaker 5: of second hand smoke, so slapped it off a couple

1261
00:55:44,719 --> 00:55:46,880
Speaker 5: of times. But then I was just bullhead and persistent

1262
00:55:47,360 --> 00:55:49,719
Speaker 5: and it was helping me with the medical stuff. So

1263
00:55:49,760 --> 00:55:50,440
Speaker 5: where did you grow up?

1264
00:55:50,480 --> 00:55:51,160
Speaker 3: What are you?

1265
00:55:51,239 --> 00:55:51,439
Speaker 5: Eli?

1266
00:55:53,640 --> 00:55:56,960
Speaker 3: Ah? Thanks for bringing raffies, jeez. Yeah, yeah, next time

1267
00:55:57,840 --> 00:55:59,719
Speaker 3: we had it the other day. Yeah.

1268
00:56:00,040 --> 00:56:01,680
Speaker 2: Question number two of the High five, what is your

1269
00:56:01,719 --> 00:56:04,120
Speaker 2: favorite way to use or smoke cannabis?

1270
00:56:04,120 --> 00:56:05,719
Speaker 5: Probably vape for the convenience of it.

1271
00:56:05,880 --> 00:56:08,120
Speaker 3: Just a vape, anyone particular.

1272
00:56:08,960 --> 00:56:14,160
Speaker 5: Nothing particular as far as the favorite, the favorite effects

1273
00:56:14,160 --> 00:56:18,200
Speaker 5: of I love the flower. Yeah, the favorite way to

1274
00:56:18,239 --> 00:56:21,640
Speaker 5: smoke it, all things being equal. Convenience factor vape, yeah,

1275
00:56:21,960 --> 00:56:24,120
Speaker 5: just to keep with these nice oil sauce Y's.

1276
00:56:24,440 --> 00:56:26,920
Speaker 4: Yeah, smoking all that good stuff. Question number three of

1277
00:56:26,920 --> 00:56:29,400
Speaker 4: the High five ovius, where is the craziest place you

1278
00:56:29,400 --> 00:56:34,400
Speaker 4: ever used or smoked cannabis?

1279
00:56:35,640 --> 00:56:38,400
Speaker 5: It would have to be at a trade show, and

1280
00:56:38,480 --> 00:56:40,040
Speaker 5: not the fact that it was at a trade show,

1281
00:56:40,239 --> 00:56:42,759
Speaker 5: the fact that there were cops and fire trucks and

1282
00:56:42,800 --> 00:56:44,799
Speaker 5: everybody out there literally parked out in front.

1283
00:56:44,920 --> 00:56:46,080
Speaker 3: Wow, that's funny.

1284
00:56:46,080 --> 00:56:47,600
Speaker 4: We were in text set a trade show and they

1285
00:56:47,640 --> 00:56:49,480
Speaker 4: were smoking right there in the lobby.

1286
00:56:49,560 --> 00:56:50,440
Speaker 3: That's funny, you say that.

1287
00:56:50,960 --> 00:56:51,360
Speaker 5: I get it.

1288
00:56:51,480 --> 00:56:53,320
Speaker 3: Yeah, I get it. That's fun I get it. I

1289
00:56:53,680 --> 00:56:54,080
Speaker 3: think it was.

1290
00:56:54,160 --> 00:56:56,080
Speaker 2: You know, it was funny because I remember we were

1291
00:56:56,120 --> 00:56:59,640
Speaker 2: doing one and we were doing the cannabis convention or show,

1292
00:56:59,760 --> 00:57:02,719
Speaker 2: and right next door they had a whole police show

1293
00:57:02,800 --> 00:57:04,680
Speaker 2: going on at the same time, and I'm just like,

1294
00:57:04,719 --> 00:57:10,279
Speaker 2: oh man, you know, we're like like there's like just

1295
00:57:10,400 --> 00:57:13,319
Speaker 2: drones of cops everywhere and everything else, and and and

1296
00:57:13,840 --> 00:57:17,360
Speaker 2: you know, they were detectives everything this whole and we're

1297
00:57:17,440 --> 00:57:19,040
Speaker 2: right next door, and I'm just like, oh, this is

1298
00:57:19,080 --> 00:57:19,760
Speaker 2: perfect timing.

1299
00:57:21,240 --> 00:57:23,000
Speaker 3: Question number four of the High five, what is your

1300
00:57:23,080 --> 00:57:25,040
Speaker 3: go to munchie after you get high.

1301
00:57:26,640 --> 00:57:27,080
Speaker 5: Gummies?

1302
00:57:27,440 --> 00:57:31,880
Speaker 3: Gummies? What kind of like the sour just regular.

1303
00:57:33,040 --> 00:57:34,680
Speaker 5: Sorry you can't have too much the regular ones, But

1304
00:57:34,760 --> 00:57:36,480
Speaker 5: especially the past year two they've been coming out the

1305
00:57:36,480 --> 00:57:38,040
Speaker 5: gummies with the.

1306
00:57:39,840 --> 00:57:44,200
Speaker 3: Yeah yeah, now you made my mouth water, said that

1307
00:57:44,680 --> 00:57:45,880
Speaker 3: I need to go get some. Can we get some

1308
00:57:45,920 --> 00:57:46,800
Speaker 3: tea and gummies? Please?

1309
00:57:47,080 --> 00:57:49,200
Speaker 4: Question number five with the High five as if you

1310
00:57:49,240 --> 00:57:52,760
Speaker 4: can smoke cannabis with anyone dead or alive, Who would

1311
00:57:52,760 --> 00:57:56,959
Speaker 4: it be and why that's good?

1312
00:57:59,160 --> 00:58:01,920
Speaker 5: Probably Mike Tyson, Iron Mike.

1313
00:58:02,200 --> 00:58:08,400
Speaker 3: Like ladies and gentlemen. Mike Tyson, the reason why Mike,

1314
00:58:08,600 --> 00:58:08,919
Speaker 3: I mean.

1315
00:58:09,000 --> 00:58:11,000
Speaker 5: No, I met him in twenty fifteen, we're working in

1316
00:58:11,040 --> 00:58:14,680
Speaker 5: Nevada project met with them, and I grew up a

1317
00:58:14,680 --> 00:58:17,360
Speaker 5: fight fan. I've been in martial arts and all that stuff,

1318
00:58:17,360 --> 00:58:20,800
Speaker 5: and Mike was always my goat of all fighters and stuff.

1319
00:58:21,080 --> 00:58:24,080
Speaker 5: So it's pretty cool. But with him, the stories you

1320
00:58:24,320 --> 00:58:25,320
Speaker 5: probably hear being.

1321
00:58:25,400 --> 00:58:28,520
Speaker 3: With them, Yeah, well, Joe's got a story with him.

1322
00:58:28,520 --> 00:58:30,400
Speaker 4: I got plenty of story. Yeah, that's funny. He's just

1323
00:58:30,400 --> 00:58:33,320
Speaker 4: a fun dude. He's just you know, his boxers. Yeah, exactly,

1324
00:58:33,360 --> 00:58:35,720
Speaker 4: it's funny. That's great that you get to hear that

1325
00:58:35,760 --> 00:58:38,120
Speaker 4: story both sides from me and Tattoos sharing it, right,

1326
00:58:38,640 --> 00:58:40,600
Speaker 4: it's just fun. Well, is there anything else that you

1327
00:58:40,640 --> 00:58:42,200
Speaker 4: want to bring up and talk about, because we can

1328
00:58:42,240 --> 00:58:44,280
Speaker 4: still go on state to state and talk about different

1329
00:58:44,320 --> 00:58:46,720
Speaker 4: roles and regulations all day. This could be a six

1330
00:58:46,760 --> 00:58:50,320
Speaker 4: hour fucking podcast in my opinion with you, but we're

1331
00:58:50,360 --> 00:58:52,800
Speaker 4: wrapping up about an hour of some greatness from you.

1332
00:58:52,800 --> 00:58:56,360
Speaker 4: Your knowledge is unbelievable. Everything you're doing is fantastic. Now

1333
00:58:56,400 --> 00:58:58,600
Speaker 4: I see why. You know, we had the guys in

1334
00:58:58,640 --> 00:59:00,480
Speaker 4: here going, oh my god, that's the guy I want

1335
00:59:00,600 --> 00:59:03,440
Speaker 4: to get speaking to my kids and students. You have

1336
00:59:03,480 --> 00:59:04,880
Speaker 4: a lot of knowledge, man, Anything else you want to

1337
00:59:04,920 --> 00:59:05,800
Speaker 4: bring up before we let you go?

1338
00:59:06,240 --> 00:59:09,280
Speaker 5: Yeah, I think no matter who you are, which part

1339
00:59:09,280 --> 00:59:12,680
Speaker 5: of the cannabis ecosystem industry you're in, don't look at

1340
00:59:12,720 --> 00:59:15,360
Speaker 5: it as daunting, don't look at it as being too big.

1341
00:59:15,760 --> 00:59:18,840
Speaker 5: Everybody's a stakeholder from the customer that the license holder.

1342
00:59:19,440 --> 00:59:22,000
Speaker 5: Understand what your role is in the overall space and

1343
00:59:22,040 --> 00:59:25,040
Speaker 5: the overall supply chain, the overall ecosystem, and use that

1344
00:59:25,080 --> 00:59:28,120
Speaker 5: opportunity to maximize your involvement and what you're in it

1345
00:59:27,800 --> 00:59:32,360
Speaker 5: for personal reasons. Don't compare yourself to the license holders,

1346
00:59:32,400 --> 00:59:34,680
Speaker 5: just the most successful people in the space of the

1347
00:59:34,680 --> 00:59:36,560
Speaker 5: people that pick what they do, the knowledge that they

1348
00:59:36,560 --> 00:59:38,640
Speaker 5: have and they apply to this industry. The industry is

1349
00:59:38,640 --> 00:59:41,000
Speaker 5: no different than any other industry. It's got the same

1350
00:59:41,080 --> 00:59:41,880
Speaker 5: needs and wants.

1351
00:59:41,640 --> 00:59:42,640
Speaker 7: As any other industry.

1352
00:59:43,000 --> 00:59:45,640
Speaker 5: Understand your place in it and be able to maximize

1353
00:59:45,640 --> 00:59:48,080
Speaker 5: the much track. Don't get caught up in the wrong things.

1354
00:59:48,440 --> 00:59:50,800
Speaker 2: Yeah, well there it is, guys. It's Cannabis Talk one

1355
00:59:50,800 --> 00:59:52,880
Speaker 2: on one and remember this. If no one else loves you.

1356
00:59:53,240 --> 00:59:58,920
Speaker 1: We do. Thank you for listening to Cannabis Talk one

1357
00:59:58,920 --> 01:00:01,680
Speaker 1: on one with Blue. Would you BRANDE the world's number

1358
01:00:01,720 --> 01:00:05,440
Speaker 1: one source for everything cannabis and make sure you like, follow,

1359
01:00:05,480 --> 01:00:07,959
Speaker 1: and subscribe to Cannabis Talk one to one now