WEBVTT - Lydia Evans Full Interview 0:00:00.080 --> 0:00:03.280 My next guest is the CEO and product inventor of 0:00:03.640 --> 0:00:08.639 s W n G Essentials skin Caroline. Thirteen years ago. 0:00:08.680 --> 0:00:11.960 What began as a passion and necessity quickly blossomed into 0:00:12.000 --> 0:00:16.479 an award winning skincare brand name by Forbes twelve Coolest 0:00:16.480 --> 0:00:19.600 Gifts and Travelers and Best twenty five Gifts for Fathers. 0:00:19.920 --> 0:00:24.319 This is FORBS Magazine. She has developed patented skincare with 0:00:24.400 --> 0:00:27.320 targeted solutions for women and men for skin conditions such 0:00:27.360 --> 0:00:32.760 as sensitive skin. I have sensitive skin, crisis, ingrown hair, 0:00:33.280 --> 0:00:37.040 and hyper pink and hyper pigmentation. Please working the money 0:00:37.120 --> 0:00:43.640 making conversations Lydia Evans, Hello, Hey, Lydia, where are you 0:00:43.680 --> 0:00:48.400 calling from? I am calling from Houston, Texas. How are you? 0:00:48.400 --> 0:00:50.720 You know, calling from my country? Okay, that's where I 0:00:50.840 --> 0:00:53.040 was going and raised God with the Highs with the 0:00:53.080 --> 0:00:56.320 elementary school and field Ward, Texas. Then moved over to 0:00:56.400 --> 0:00:59.400 Shady Dale with the middle school, to Northwood to know 0:00:59.480 --> 0:01:04.560 with the highsol far As Brook doesn't exist anymore. That 0:01:04.600 --> 0:01:06.600 I went over over to the University of Houston State 0:01:06.640 --> 0:01:09.920 there seven years I got my degree. I just say 0:01:09.959 --> 0:01:12.080 that seven years because I wasn't smart. I would say 0:01:12.120 --> 0:01:17.080 that seven years because I was I was a party. 0:01:17.120 --> 0:01:20.080 Oh lord, I didn't know how to combine academics and 0:01:20.200 --> 0:01:22.800 party into one thing. Is somebody said, boy, aren't you 0:01:22.840 --> 0:01:26.399 getting old? Are you being old for an undergraduate? Clear 0:01:26.600 --> 0:01:29.480 and make a side fire. Got out of there till 0:01:29.480 --> 0:01:31.240 the day I die. I'm a cute to the day 0:01:31.280 --> 0:01:34.400 I died with a degree that they can't repoll. That's 0:01:34.440 --> 0:01:37.680 called people. Get that degree. They can't reapoll your education. 0:01:38.319 --> 0:01:40.440 They can't say you got bad credit with your education. 0:01:40.480 --> 0:01:43.680 Get that get that degree. Now your universe using to graduate. 0:01:43.920 --> 0:01:46.120 Tell us about your experience in college. How did it 0:01:46.240 --> 0:01:49.760 change your life? Oh my god, college definitely made a 0:01:49.840 --> 0:01:51.880 huge difference in my life before I even get started. 0:01:51.920 --> 0:01:53.760 Thank you so much for having me today. This is 0:01:53.800 --> 0:01:58.160 so exciting. And also know that this is this your 0:01:58.320 --> 0:02:01.960 This is not a one off. You are a talented person. 0:02:02.240 --> 0:02:06.080 I created money Making Conversations to give individual small entrepreneurs 0:02:06.160 --> 0:02:09.919 or entrepreneurs in general, uh small business owners a voice 0:02:10.360 --> 0:02:13.680 because in this business, social media has given us a voice. 0:02:13.880 --> 0:02:16.720 Now I'm giving the voice in the airways and podcasts 0:02:16.720 --> 0:02:19.240 and serious exam and to rest your radio. That's the 0:02:19.240 --> 0:02:21.600 purpose of money making Conversations. So I wanna let you 0:02:21.600 --> 0:02:24.360 know you are a friend of the money making conversation family. 0:02:25.280 --> 0:02:28.800 Oh well, thank you, I take that graciously. I love 0:02:28.880 --> 0:02:31.959 to be family, you know A Southerners are all about family. 0:02:32.840 --> 0:02:36.840 M Yeah, but just really quickly. Uh. I When I 0:02:36.880 --> 0:02:39.839 first actually started going off to college, I went off 0:02:39.880 --> 0:02:42.440 to Hampton University because I got a scholarship there for 0:02:42.520 --> 0:02:45.520 pre mad and I ended up getting gross out when 0:02:45.600 --> 0:02:48.120 it was time for lab time in my sophomore year 0:02:48.160 --> 0:02:52.320 and changed my major. When I changed my major it parallel, 0:02:52.560 --> 0:02:55.320 I actually ended up getting homesick because I had found 0:02:55.320 --> 0:02:58.200 out there was some new babies in my family. Everyone 0:02:58.280 --> 0:03:00.240 was sending me pictures and I was like, no, want 0:03:00.240 --> 0:03:03.240 to go home. And I ended up transferring into University 0:03:03.280 --> 0:03:05.400 of Houston, one of the best decisions I ever made. 0:03:05.639 --> 0:03:09.919 And I am a bona fide coud so I graduated 0:03:10.000 --> 0:03:13.280 with the I actually switched over to the polar opposite, 0:03:13.280 --> 0:03:17.120 which was public relations advertising, because I just did not 0:03:17.160 --> 0:03:22.240 want to see blood and juts anymore. Yeah. But interesting 0:03:22.320 --> 0:03:24.720 thing about it is that you switched over. But when 0:03:24.760 --> 0:03:28.560 I look at your your life patting the skincare, uh, 0:03:28.600 --> 0:03:31.720 this is this is I have to say, medicine related correct. 0:03:32.520 --> 0:03:35.000 I know. Isn't that crazy? How you just come full circle? 0:03:35.040 --> 0:03:38.200 I laughed at that. I just celebrated my fortieth birthday recently, 0:03:38.200 --> 0:03:40.720 and I just laughed at it all the time, Like, boy, 0:03:40.800 --> 0:03:43.920 you could run, but you cannot hide from your call. 0:03:44.000 --> 0:03:46.600 And I'll tell you that much. Well. I always tell 0:03:46.640 --> 0:03:49.120 people that this is so good. You're you're your prime 0:03:49.160 --> 0:03:51.120 example what I talked about in the show. I always 0:03:51.120 --> 0:03:53.920 tell people that what you does, decisions you make in 0:03:53.920 --> 0:03:57.280 your early twenties, especially in that age rain when you 0:03:57.520 --> 0:04:00.320 when you have that desire to be who you all 0:04:00.320 --> 0:04:03.600 your dreams and your visions, that passion of that desire 0:04:04.560 --> 0:04:06.520 is really I always tell people, don't it's not the 0:04:06.560 --> 0:04:09.960 resume that you sometimes are working on now or creating now. 0:04:10.160 --> 0:04:12.320 It's what you wanted to do in your early twenties 0:04:12.560 --> 0:04:14.200 and when you came out of high school you had 0:04:14.200 --> 0:04:17.120 this desire to be special and unique, that that that's 0:04:17.160 --> 0:04:20.080 what you're gonna make money on and your authorities and fifties. 0:04:20.240 --> 0:04:22.560 As you get older and you're the prime example of that, 0:04:22.839 --> 0:04:25.000 you're saying that you went to Hampton on those scholarship 0:04:25.120 --> 0:04:28.039 made and then you you transfer the universe. But guess 0:04:28.080 --> 0:04:33.120 what you're doing now, I know, and that's so crazy. 0:04:33.160 --> 0:04:35.440 I'm I'm actually going to be speaking at this conference 0:04:35.480 --> 0:04:38.040 coming up all the boss Doctor's conference when I'm speaking 0:04:38.040 --> 0:04:40.680 on product developments of the doctors there and I just 0:04:40.760 --> 0:04:43.800 last I said, Lord have mercy, you are so funny. Well, 0:04:43.839 --> 0:04:45.520 you know that's that that's the beauty of what I 0:04:45.560 --> 0:04:47.360 try to do with the show. And you're and when 0:04:47.360 --> 0:04:49.120 I when I you know, I did my little extra 0:04:49.160 --> 0:04:52.080 digging on individual They give me the portal with the 0:04:52.120 --> 0:04:54.840 information and I started doing my research. And and then 0:04:54.920 --> 0:04:57.600 one of my producers, executive producers the show, she's a 0:04:57.680 --> 0:05:00.480 Hampton grad, so you know, she quick she quickly the 0:05:00.560 --> 0:05:05.239 point at that little HBC relationship. You know, that's Samantha Taylor, 0:05:05.320 --> 0:05:12.279 you know, and so and so it's all about men, 0:05:12.320 --> 0:05:15.760 it's all about menu. Okay, don't don't go to that 0:05:15.880 --> 0:05:20.960 Southern chilm just went too far right there. Now, Now 0:05:20.960 --> 0:05:23.039 when you went to the University Houston, Now you said 0:05:23.040 --> 0:05:27.440 that what exactly is advertising slash pr relationship from the 0:05:27.520 --> 0:05:32.279 Universe Houston, What exactly is that? Okay? Well, advertising relations 0:05:32.440 --> 0:05:35.040 is more of the forefront of marketing. So marketing is 0:05:35.080 --> 0:05:38.760 the back in science um community, you know, like mindset, 0:05:38.880 --> 0:05:41.360 the numbers and all the rest of that. Whereas with 0:05:41.480 --> 0:05:44.159 advertising public relations, that's the front end, that's the face 0:05:44.200 --> 0:05:47.040 of the brand. UM. That's where the ideas that are 0:05:47.040 --> 0:05:50.600 conceived in marketing come to life, uh in a tangible 0:05:50.680 --> 0:05:55.640 ad or anything like that, um um you know, like 0:05:55.760 --> 0:06:01.080 a like a advertisement, a a campaign, UM press release. 0:06:01.839 --> 0:06:05.039 So it's just so funny how coming full circle as 0:06:05.080 --> 0:06:08.680 an entrepreneur, Like how detrimental that is to the growth 0:06:08.680 --> 0:06:10.960 of a brand. And it's the core of my studies 0:06:11.000 --> 0:06:13.640 and it has helped me a lot when it comes 0:06:13.640 --> 0:06:16.720 to business. Now here's here's the other layers, because she 0:06:16.760 --> 0:06:19.080 has so many layers. Remember she went to Hamptons you know, 0:06:19.160 --> 0:06:22.680 medical scholar ship ready to go out then just heal people. 0:06:22.960 --> 0:06:26.520 Then she goes to your Ris Houston, Okay, advertising public relations. 0:06:26.560 --> 0:06:30.240 Then she gets licensed at the acclaimed Institute of Cosmic, 0:06:30.560 --> 0:06:34.760 Cosmetology and Aesthetics. Why did you make that ship, because 0:06:34.760 --> 0:06:37.480 that's the shift it really made you three sixty correct, 0:06:38.560 --> 0:06:41.920 Yes it is with Sean. Actually, what happened was all 0:06:41.920 --> 0:06:44.479 my life suffered from xema UM and then as I 0:06:44.520 --> 0:06:46.680 got older, what I thought was me and my scalp 0:06:46.720 --> 0:06:50.320 actually turned out to be sariacis, and Um, I didn't understand, 0:06:50.320 --> 0:06:52.720 like when I was a younger girl, like when I 0:06:52.760 --> 0:06:56.280 would have relaxes put on, why my scout would like 0:06:56.600 --> 0:06:59.000 forty five degree bird, not even third degree bird. I 0:06:59.040 --> 0:07:02.320 couldn't understand why my skin was so sensitive to the sun. Um. 0:07:02.400 --> 0:07:06.480 I couldn't understand why it's my mom washed my clothes 0:07:06.720 --> 0:07:10.640 in in in detergent and had like um fragrances. Why 0:07:10.680 --> 0:07:12.920 I would itch and scratch until I would lead in 0:07:13.000 --> 0:07:15.880 the in the corners of my arms and and stuff 0:07:15.920 --> 0:07:17.960 like that. And so as I got older, it was 0:07:18.000 --> 0:07:20.960 determined that I had exema and then in my scalp apthoriasis. 0:07:21.000 --> 0:07:23.640 So I just started making my own products while I 0:07:23.680 --> 0:07:26.200 was working full time in my degree area, which was 0:07:26.280 --> 0:07:30.400 advertising UM. And so it just kind of I used 0:07:30.400 --> 0:07:32.840 to hide my arms and legs and stuff all the time. 0:07:32.880 --> 0:07:35.400 And after I start using my products, I started showing 0:07:35.360 --> 0:07:37.480 a little bit more skin at works, like wear short 0:07:37.520 --> 0:07:41.640 sleeve shirts, wear skirts to the knee. Um, and my 0:07:41.680 --> 0:07:44.520 coworkers just kind of took note, like okay, lettio, Okay, 0:07:44.760 --> 0:07:48.840 I'm like girl, whatever, my skin don't look like allegators 0:07:49.040 --> 0:07:52.120 and so then that put up that conversation, and so 0:07:52.240 --> 0:07:55.320 then my co workers that it created that dialogue so 0:07:55.360 --> 0:07:57.640 that my coworkers start telling me, Oh my mom in 0:07:57.640 --> 0:08:00.160 in in in New York has exemutin you make her 0:08:00.240 --> 0:08:02.480 cream and send it to her. Oh my sister law 0:08:02.560 --> 0:08:05.320 in Florida has exema? Can you make her cream and 0:08:05.360 --> 0:08:07.000 send it to her. So it just kind of started 0:08:07.080 --> 0:08:09.320 very organically. I didn't even know it was right under 0:08:09.320 --> 0:08:11.840 my nose. Now, miss Evans, Okay, now let's talk about this. 0:08:11.920 --> 0:08:15.160 You just talking about Okay, you just said make this. Okay, 0:08:15.360 --> 0:08:16.880 this is like and you're not to kitchen making a 0:08:16.920 --> 0:08:20.960 sweepetato pope. Okay, you're not? You Okay? How you skipped 0:08:20.960 --> 0:08:25.080 the major step? And how this whole process you made creams? 0:08:25.120 --> 0:08:27.320 How did you make creams? Did you work with a 0:08:27.360 --> 0:08:32.280 with a with a biologist, a scientists or somebody in medicine. 0:08:32.480 --> 0:08:34.840 How did this whole process come about? I know it 0:08:34.920 --> 0:08:37.400 was something that was for you personally, but you still 0:08:37.440 --> 0:08:40.839 have to work with somebody. Correct um. As a matter 0:08:40.880 --> 0:08:44.200 of fact, I actually didn't. I think that everything that 0:08:44.240 --> 0:08:45.680 you have it goes back to what you were saying. 0:08:45.679 --> 0:08:47.720 I think every tool that you need is within you, 0:08:48.320 --> 0:08:50.440 um and and it's already and you just have to 0:08:50.440 --> 0:08:53.160 find it. It's almost like I compare life to video games. 0:08:53.480 --> 0:08:56.680 It's like every single thing you you need is right there. 0:08:56.920 --> 0:08:58.600 You don't know, but it's right there in the bush. 0:08:58.640 --> 0:09:01.160 All you gotta do is hit this button and then 0:09:01.720 --> 0:09:03.400 this hammer come out the bush that you need to 0:09:03.400 --> 0:09:06.520 break this wall. So I compared to that because when 0:09:06.520 --> 0:09:10.400 I went pre mad, I went molecular biology, and molecular 0:09:10.440 --> 0:09:13.679 biology is beyond biology. Biology is where you're just studying 0:09:13.679 --> 0:09:16.400 biology of the body, those of the human systems, the 0:09:16.520 --> 0:09:20.880 organs and stuff like that. My scholarship was a molecular biology. 0:09:21.200 --> 0:09:23.719 Molecular biology is what people go into they want to 0:09:23.760 --> 0:09:27.120 get into forensics and crime scenes. I didn't. That's not 0:09:27.120 --> 0:09:28.720 what I wanted to do. That's just what I got 0:09:28.760 --> 0:09:32.200 a scholarship for. I actually wanted to go um and 0:09:32.280 --> 0:09:34.679 become a pediatrician and play with babies, So I thought 0:09:34.720 --> 0:09:37.800 all day UM. But when I got into the course, 0:09:37.800 --> 0:09:39.880 I was like, Oh, this is really this is this 0:09:39.960 --> 0:09:41.880 is This required a lot of cutting open and a 0:09:41.880 --> 0:09:47.120 lot of scats haven't got so I wasn't very keen 0:09:47.240 --> 0:09:50.640 to it. Um. But I'm saying that to say, in 0:09:51.040 --> 0:09:54.560 those first two years of school, what I learned is 0:09:54.640 --> 0:09:57.600 like what someone learns in a in a basic biology degree, 0:09:58.200 --> 0:10:01.760 concentrated like it was. You learn it down to the 0:10:02.040 --> 0:10:05.200 very science of a monocust. You learn every portion of 0:10:05.200 --> 0:10:09.560 a molecule, and it helped you with the whole product 0:10:09.640 --> 0:10:12.280 line or the product of the personal product line. Development. 0:10:12.280 --> 0:10:16.120 We're talking to lydia Evans. He's the CEO and owner 0:10:16.200 --> 0:10:18.480 of s W N G Essentials. When we come back, 0:10:18.520 --> 0:10:24.000 we'll hear more from her. Hi, just ra Sean McDonald. 0:10:24.080 --> 0:10:26.880 You're listening to money Making Conversation. I am a graduate 0:10:26.920 --> 0:10:29.120 of the University of Houston. On the phone, it's a 0:10:29.200 --> 0:10:32.480 fellow graduate of the University of Houston. Her name is 0:10:32.760 --> 0:10:36.360 lydia Evans. She's the CEO and product inventor of s 0:10:36.559 --> 0:10:40.120 W n G Essentials. She's based in Houston, Texas. UM. 0:10:40.280 --> 0:10:42.640 We were talking earlier. We were talking about, you know, 0:10:42.679 --> 0:10:45.880 the whole essence of your degree that allowed you to 0:10:45.920 --> 0:10:50.000 be able to develop your brand from the standpoint of 0:10:50.000 --> 0:10:52.760 being able to put together the right UM. I guess 0:10:52.760 --> 0:10:56.040 so I want to use just say formulas or chemical maker. 0:10:56.400 --> 0:11:02.800 What can I say? Okay, for me. This good. We'll 0:11:02.840 --> 0:11:05.640 work with that rash stick with formulas. Now, the thing 0:11:05.640 --> 0:11:09.560 about it that you know, I'm an ingrown hair victim. 0:11:09.720 --> 0:11:12.360 I shall you put a razor on my face? And 0:11:12.400 --> 0:11:15.679 there's going to be a war with the grown hair 0:11:16.120 --> 0:11:18.160 and the and the ingrown hair is going to win. 0:11:18.880 --> 0:11:21.800 And so I use I use an electric razor to 0:11:21.880 --> 0:11:23.760 be able to agreeb me this the situation. But every 0:11:23.760 --> 0:11:26.600 once in a while, you know, the ingrown hair pops in. 0:11:26.880 --> 0:11:30.439 You know, hey, I gotta I'm sneaking through the back door, 0:11:30.559 --> 0:11:32.800 me in and I gotta deal with that on my 0:11:32.920 --> 0:11:35.360 on my neck, on my neck, basically on my neckline 0:11:35.480 --> 0:11:38.319 and stuff like that. How does your product that you 0:11:38.640 --> 0:11:42.880 s W n G Essentials deal with ingrown hairs? And what? What? 0:11:43.280 --> 0:11:45.520 What did you use? Because I wanted because I'm telling 0:11:45.520 --> 0:11:48.319 you something. I used this other product. I've been using 0:11:48.360 --> 0:11:51.000 it for years, but I'm always looking for other brands 0:11:51.080 --> 0:11:55.719 that a little softer on my face. Oh nice, nice, Well, 0:11:55.720 --> 0:11:58.439 I'm glad um Well. The way that the s W 0:11:58.600 --> 0:12:01.440 n G Bar works is that it is a three 0:12:01.440 --> 0:12:05.320 and one combined product. So it's a cleanser and exfoliator 0:12:05.360 --> 0:12:08.440 and a disinfector. Of the skin and one youth. So 0:12:08.480 --> 0:12:10.120 what you do is you take it out the plastic, 0:12:10.160 --> 0:12:12.720 you wet it up, you lather a little bit between 0:12:12.720 --> 0:12:15.439 your hands, and you place the bar flat against your 0:12:15.480 --> 0:12:18.560 skin and that portion of it as you use it 0:12:18.600 --> 0:12:21.240 in a circular motion, exfoliates the dead skin from the 0:12:21.280 --> 0:12:24.280 surface of the face, and the formula of the soap, 0:12:24.320 --> 0:12:27.520 which is antibacterial, is able to get into your pores, 0:12:27.840 --> 0:12:30.880 sweep the lining and help to push that hair follicle out. 0:12:31.720 --> 0:12:35.320 So that's where my patent is because I literally created 0:12:35.440 --> 0:12:39.160 a way to do a three and one embedded product 0:12:39.720 --> 0:12:44.200 um that works to help with ingrown hairs. So um yeah, 0:12:44.240 --> 0:12:46.400 So that that's how the the s W n G 0:12:46.559 --> 0:12:50.800 bar actually works. It's absolutely phenomenal. Okay, So the bar 0:12:50.920 --> 0:12:53.679 is almost like a little brush like when you stay there, 0:12:54.040 --> 0:12:56.600 it's kind of like granular. That's like when you when 0:12:56.640 --> 0:12:58.200 you rub it on your skin, it kind of like 0:12:58.640 --> 0:13:02.480 kind of like uh a sawtre just a skin in 0:13:02.520 --> 0:13:06.120 a circular motion, which again makes that hair stand up, 0:13:07.160 --> 0:13:10.280 uh huh. It allows it polishes a way that built 0:13:10.320 --> 0:13:13.200 up dead skin. When we're babies, our skin turns over, 0:13:13.200 --> 0:13:15.640 which is why our skin is so soft when we're babies. 0:13:15.640 --> 0:13:18.200 Our skin turns over every two days, every three days, 0:13:18.200 --> 0:13:21.000 we're a whole new person, literally, um, which is what 0:13:21.160 --> 0:13:23.720 even allows you to grow. Those slopping of dead skin 0:13:23.800 --> 0:13:26.800 cells off of your body is what actually allows your 0:13:26.800 --> 0:13:30.400 bones to continually stretch and grow new skin and grow. 0:13:30.559 --> 0:13:33.520 It's amazing how God made us. Um. Well, what happens 0:13:33.600 --> 0:13:35.360 is is that the culture closer you get to the 0:13:35.400 --> 0:13:39.600 size and shape you're gonna be, the less your deescimates 0:13:39.600 --> 0:13:42.040 and descimated. Is are just a really cute see fancy 0:13:42.080 --> 0:13:46.520 word for self exfoliate. Uh So, when we get about 0:13:47.000 --> 0:13:50.400 twenty one and older, our skin desquimate on our body 0:13:50.400 --> 0:13:52.920 about every thirty days, which means that the skin cells 0:13:52.920 --> 0:13:56.000 that are on you don't turn over for another thirty days, 0:13:56.040 --> 0:13:59.520 which is why our skin is duller, our skin is drier, 0:14:00.040 --> 0:14:02.920 things of that sort. Um. So what the swag bar 0:14:03.040 --> 0:14:05.439 does is it kind of bumps that process up by 0:14:05.559 --> 0:14:08.720 pre exfoliation. So you're taking that product, you will use 0:14:08.800 --> 0:14:11.560 it down there on your neckular circular motion, and that 0:14:11.679 --> 0:14:15.679 is helping to exfoliate skin that otherwise wouldn't come off 0:14:15.679 --> 0:14:18.400 your neck for another thirty day. And so it allows 0:14:18.480 --> 0:14:21.800 that that hair that is beginning to trap beneath the 0:14:21.800 --> 0:14:24.000 skin to go ahead and come out and then your 0:14:24.080 --> 0:14:26.880 razor can catch it. Or if you're getting laser done 0:14:27.000 --> 0:14:29.440 or waxing, where they're putting the wax on your skin 0:14:29.480 --> 0:14:31.600 and then you know, ripping the hair out, the hair 0:14:31.640 --> 0:14:33.840 fall all depending on how you do your your your 0:14:33.840 --> 0:14:38.400 hair removal. Now this is a really really got rashwan 0:14:38.480 --> 0:14:40.600 on the ingrown hair thing because like I said, I'm 0:14:40.600 --> 0:14:43.040 always looking for so so when it so, when you 0:14:43.080 --> 0:14:46.040 do the circular brush, the circular motion with yourself, does 0:14:46.080 --> 0:14:48.680 it does it dry your skid? What state does it 0:14:48.800 --> 0:14:52.720 leave your skin in? Yes? The swag bar in particular, 0:14:52.760 --> 0:14:54.440 which is the s w n G Bar, And I 0:14:54.520 --> 0:14:56.760 call it swag bar because all of my customers at 0:14:56.800 --> 0:14:59.360 the barbershops they just you know, guys will just make 0:14:59.360 --> 0:15:02.640 it short into the so they start calling flag. But 0:15:02.720 --> 0:15:04.840 it's s w n G which is short for my 0:15:04.880 --> 0:15:08.480 company named Soaps, Washes and Grooming. So it kind of 0:15:08.520 --> 0:15:11.800 just took that moniker. But the essence of it is 0:15:11.840 --> 0:15:14.400 to de talk. It is meant to detox because what 0:15:14.440 --> 0:15:16.600 happens is when they here gets trapped in that fallible, 0:15:16.960 --> 0:15:20.280 it starts to create bacteria and that follable, which is 0:15:20.280 --> 0:15:23.040 why it gets tender, or if you squeeze it, some 0:15:23.760 --> 0:15:26.720 what we see as nasty white stuff comes out that's 0:15:26.760 --> 0:15:29.320 actually called see them, which is just compacted dirt and 0:15:29.360 --> 0:15:34.720 oil that's trapped in that absolutely different. Early in college 0:15:34.720 --> 0:15:36.560 I had that you need to squeeze it the pulse 0:15:36.680 --> 0:15:39.280 pops out. You know, Yeah, I don't have that problem 0:15:39.320 --> 0:15:43.040 any more. Older. You know, skin skin tough now tough 0:15:43.080 --> 0:15:52.240 skin with but E wasn't. Why then Pop saying that, 0:15:52.440 --> 0:15:54.640 how can I order yourself? Let's go to that, Let's 0:15:54.640 --> 0:15:57.280 go to the business side because rashand McDonald it's gonna 0:15:57.440 --> 0:15:59.520 order this today because of the fact that I like 0:15:59.640 --> 0:16:02.480 the sty because I've been using other products that are 0:16:02.480 --> 0:16:05.600 more alcohol base. I think you know what I'm talking about. 0:16:05.640 --> 0:16:10.560 It comes in the little blue bottle and so yeah, yeah, 0:16:10.680 --> 0:16:14.360 that's thing with salophilic acid and salophilic acid. It sounds 0:16:14.480 --> 0:16:16.800 like a hard but it's not. It's just a very 0:16:17.240 --> 0:16:20.040 basic ingredient that helps to uh. It's like a chemical 0:16:20.080 --> 0:16:23.400 exponent So where's mine is a manual exponient because you 0:16:23.440 --> 0:16:25.560 actually have to use it in a circular motion against 0:16:25.560 --> 0:16:27.600 your skin. That one is one that you wipe on 0:16:27.760 --> 0:16:30.000 and then it creates the chemical reaction of the skin 0:16:30.040 --> 0:16:32.400 to make the skin shad. You don't have to do anything, 0:16:32.760 --> 0:16:34.760 but I know which product you're talking about. You can 0:16:34.800 --> 0:16:40.120 find my baby at um swags essential dot com. That's 0:16:40.320 --> 0:16:44.760 www dot swags essential dot com. And you can also 0:16:44.840 --> 0:16:47.000 find us on Amazon um and I think we're out 0:16:47.000 --> 0:16:49.480 of out of stock on Walmart, but um you can 0:16:49.480 --> 0:16:51.400 definitely shop up on Amazon as well, and we have 0:16:51.440 --> 0:16:55.760 a few other retailers, but primarily my website. Cool, all right, well, 0:16:55.840 --> 0:16:57.680 definitely we'll be making it because I like that. I 0:16:57.760 --> 0:17:00.280 like that I got a little traveling cases can just 0:17:00.320 --> 0:17:02.960 put my bar in and stuff like that, and it's 0:17:03.000 --> 0:17:06.040 and that's that's awesome. Now, let's talk about your your business, 0:17:06.480 --> 0:17:08.679 your future of your business, because you know you're in 0:17:08.720 --> 0:17:11.800 a very saturated market. I can't tell you how many 0:17:11.800 --> 0:17:14.760 individuals contact me about trying to come on the show 0:17:15.200 --> 0:17:18.040 talking about skin care lines or trying to launch your 0:17:18.080 --> 0:17:21.800 skin CareLine. How do you break through the clutter? I'm 0:17:21.840 --> 0:17:23.840 glad you asked me that I break through through the 0:17:23.840 --> 0:17:27.160 clutter because I'm a niche product. Although there's a ton 0:17:27.280 --> 0:17:29.520 of skin care products when you look at my sector, 0:17:30.040 --> 0:17:32.879 on the on the shelf inside of stores, it's tame 0:17:33.560 --> 0:17:35.480 um and if and if I can be very honest, 0:17:35.480 --> 0:17:37.880 I got to toot my own horrn here because it 0:17:37.920 --> 0:17:40.520 wasn't men tell I was on Shark Tank that you 0:17:40.560 --> 0:17:43.879 will see a boom of how Now if you've noticed 0:17:44.200 --> 0:17:48.280 razor companies and skin care companies that otherwise never targeted 0:17:48.320 --> 0:17:51.080 that issue are now starting to target that issue. If 0:17:51.119 --> 0:17:53.879 you notice on commercials absolutency, now, all of a sudden, 0:17:53.920 --> 0:17:57.120 all these razors are targeted towards men within grown hairs, 0:17:57.160 --> 0:18:00.760 when for forty fifty years they never advertise about that problem. 0:18:00.760 --> 0:18:02.800 I see a lot of big brands, so I know 0:18:02.880 --> 0:18:05.560 I'm I'm creating some wave in the market, there's no 0:18:05.680 --> 0:18:09.359 question there. But still in all in the mass market 0:18:09.400 --> 0:18:12.439 of beauty, I am still in a very niche market. 0:18:12.480 --> 0:18:15.159 And I'm a patented product. You want that product, you 0:18:15.240 --> 0:18:17.119 gotta go through me. There's no two ways around it. 0:18:17.200 --> 0:18:20.199 So I'm fully investing my baby. Um, I found a 0:18:20.320 --> 0:18:23.280 niche and I found a niche that worked. I mean, 0:18:23.359 --> 0:18:27.080 the guys and women want this soap. It's it's crazy. 0:18:27.520 --> 0:18:31.200 They're They're like food water, swag Bar, food water ginger 0:18:31.280 --> 0:18:33.439 rolla bar. They're serious about it because it keeps their 0:18:33.480 --> 0:18:35.919 skin clear. And it's a three and one. So it's like, 0:18:36.359 --> 0:18:38.480 even if you have to pick, where's one product you 0:18:38.520 --> 0:18:40.399 they're they're selling you this and they say, Okay, come 0:18:40.400 --> 0:18:42.560 behind it with the moisturizing, come behind it with this. 0:18:43.720 --> 0:18:46.640 Nine is three and one. Because I fell results, I don't. 0:18:46.680 --> 0:18:49.520 I don't sell smell. I fell results. Okay, cool, I 0:18:49.560 --> 0:18:53.800 love her, love talking to her. Okay, cool, articulate, confident, 0:18:54.240 --> 0:18:56.280 and we'll to their own home, which is very important 0:18:56.320 --> 0:18:58.040 if you have a business out there, learned to teach 0:18:58.080 --> 0:19:00.399 your on It's called brandy and it's called market. Now 0:19:00.480 --> 0:19:02.800 let's talk about Now that was my neckline that I've 0:19:02.840 --> 0:19:05.119 been talking about. What about my face? You have a 0:19:05.119 --> 0:19:06.960 soap for my face? Or can I use the same 0:19:07.000 --> 0:19:09.960 soap for my face? So all on one, I'm not 0:19:10.000 --> 0:19:12.239 trying to guage nobody. I'm just trying to create some 0:19:12.280 --> 0:19:15.359 solutions here and you can use it from head to toe. 0:19:15.640 --> 0:19:18.640 When I first formulated I formulated it primarily for faith 0:19:18.720 --> 0:19:23.520 because my brother came to me harassing me. He did 0:19:23.920 --> 0:19:26.359 about shout out to my brother if he's listening in 0:19:26.600 --> 0:19:30.000 um but um he started coming to me like, baby, 0:19:30.080 --> 0:19:32.680 I know you create products and stuff. You didn't develop stuff, 0:19:32.680 --> 0:19:34.840 but can you make something to men? Man, I've been 0:19:34.880 --> 0:19:37.719 in this business for so long. It's like nothing words. 0:19:38.200 --> 0:19:41.760 And so that's how you talking nothing words. That's not 0:19:41.880 --> 0:19:44.960 your brother. Don't talk like that. You don't talk like that. 0:19:46.440 --> 0:19:49.560 Because he's so passionate. He's so funny. Because my parents 0:19:49.560 --> 0:19:52.560 have two children in the in the arts of beauty. 0:19:52.600 --> 0:19:54.560 That's crazy because he's a master barber and I'm a 0:19:55.160 --> 0:19:58.200 esthetician of medical grade, so that's crazy. But uh, he 0:19:58.240 --> 0:20:00.080 came to me asking and so I went to in 0:20:00.280 --> 0:20:03.040 and obliged him. After about two years of him asking 0:20:03.040 --> 0:20:05.639 me to make something because I couldn't see it, but 0:20:05.720 --> 0:20:07.960 he kept on, come on, baby, come on. So I 0:20:08.000 --> 0:20:10.080 finally did. I kind of tossed it over to him. 0:20:10.080 --> 0:20:11.640 He used it and he fell in love with it. 0:20:12.280 --> 0:20:14.600 But the thing about it is that I'm excited. So 0:20:14.880 --> 0:20:17.359 because you you know, I interview a lot of people, 0:20:17.520 --> 0:20:21.160 and and I and have an interview personally as Rushan McDonald, 0:20:21.200 --> 0:20:24.080 that's being an interview. I'm being taken care of. I'm 0:20:24.119 --> 0:20:26.600 a customer now because you're saying all the things, because 0:20:26.760 --> 0:20:28.639 when you get through when you I a wall. Tell people, 0:20:28.880 --> 0:20:31.000 in order to fixed problems, you have to know your body. 0:20:31.040 --> 0:20:33.119 I really do know my body, understand the flaws and 0:20:33.160 --> 0:20:35.320 my body is. I understand how to eat. I know 0:20:35.359 --> 0:20:36.960 how to gain weight. I know how to lose weight. 0:20:37.000 --> 0:20:39.359 I know what I know how. I drink a lot 0:20:39.400 --> 0:20:42.760 of water because water isn't essential to my Now. I 0:20:42.840 --> 0:20:45.800 drink me some lemonade. I drink me some some orang juice. 0:20:45.840 --> 0:20:47.840 But I know that water is the basis of how 0:20:47.920 --> 0:20:51.240