1 00:00:00,080 --> 00:00:03,280 Speaker 1: My next guest is the CEO and product inventor of 2 00:00:03,640 --> 00:00:08,639 Speaker 1: s W n G Essentials skin Caroline. Thirteen years ago. 3 00:00:08,680 --> 00:00:11,960 Speaker 1: What began as a passion and necessity quickly blossomed into 4 00:00:12,000 --> 00:00:16,479 Speaker 1: an award winning skincare brand name by Forbes twelve Coolest 5 00:00:16,480 --> 00:00:19,600 Speaker 1: Gifts and Travelers and Best twenty five Gifts for Fathers. 6 00:00:19,920 --> 00:00:24,319 Speaker 1: This is FORBS Magazine. She has developed patented skincare with 7 00:00:24,400 --> 00:00:27,320 Speaker 1: targeted solutions for women and men for skin conditions such 8 00:00:27,360 --> 00:00:32,760 Speaker 1: as sensitive skin. I have sensitive skin, crisis, ingrown hair, 9 00:00:33,280 --> 00:00:37,040 Speaker 1: and hyper pink and hyper pigmentation. Please working the money 10 00:00:37,120 --> 00:00:43,640 Speaker 1: making conversations Lydia Evans, Hello, Hey, Lydia, where are you 11 00:00:43,680 --> 00:00:48,400 Speaker 1: calling from? I am calling from Houston, Texas. How are you? 12 00:00:48,400 --> 00:00:50,720 Speaker 1: You know, calling from my country? Okay, that's where I 13 00:00:50,840 --> 00:00:53,040 Speaker 1: was going and raised God with the Highs with the 14 00:00:53,080 --> 00:00:56,320 Speaker 1: elementary school and field Ward, Texas. Then moved over to 15 00:00:56,400 --> 00:00:59,400 Speaker 1: Shady Dale with the middle school, to Northwood to know 16 00:00:59,480 --> 00:01:04,560 Speaker 1: with the highsol far As Brook doesn't exist anymore. That 17 00:01:04,600 --> 00:01:06,600 Speaker 1: I went over over to the University of Houston State 18 00:01:06,640 --> 00:01:09,920 Speaker 1: there seven years I got my degree. I just say 19 00:01:09,959 --> 00:01:12,080 Speaker 1: that seven years because I wasn't smart. I would say 20 00:01:12,120 --> 00:01:17,080 Speaker 1: that seven years because I was I was a party. 21 00:01:17,120 --> 00:01:20,080 Speaker 1: Oh lord, I didn't know how to combine academics and 22 00:01:20,200 --> 00:01:22,800 Speaker 1: party into one thing. Is somebody said, boy, aren't you 23 00:01:22,840 --> 00:01:26,399 Speaker 1: getting old? Are you being old for an undergraduate? Clear 24 00:01:26,600 --> 00:01:29,480 Speaker 1: and make a side fire. Got out of there till 25 00:01:29,480 --> 00:01:31,240 Speaker 1: the day I die. I'm a cute to the day 26 00:01:31,280 --> 00:01:34,400 Speaker 1: I died with a degree that they can't repoll. That's 27 00:01:34,440 --> 00:01:37,680 Speaker 1: called people. Get that degree. They can't reapoll your education. 28 00:01:38,319 --> 00:01:40,440 Speaker 1: They can't say you got bad credit with your education. 29 00:01:40,480 --> 00:01:43,680 Speaker 1: Get that get that degree. Now your universe using to graduate. 30 00:01:43,920 --> 00:01:46,120 Speaker 1: Tell us about your experience in college. How did it 31 00:01:46,240 --> 00:01:49,760 Speaker 1: change your life? Oh my god, college definitely made a 32 00:01:49,840 --> 00:01:51,880 Speaker 1: huge difference in my life before I even get started. 33 00:01:51,920 --> 00:01:53,760 Speaker 1: Thank you so much for having me today. This is 34 00:01:53,800 --> 00:01:58,160 Speaker 1: so exciting. And also know that this is this your 35 00:01:58,320 --> 00:02:01,960 Speaker 1: This is not a one off. You are a talented person. 36 00:02:02,240 --> 00:02:06,080 Speaker 1: I created money Making Conversations to give individual small entrepreneurs 37 00:02:06,160 --> 00:02:09,919 Speaker 1: or entrepreneurs in general, uh small business owners a voice 38 00:02:10,360 --> 00:02:13,680 Speaker 1: because in this business, social media has given us a voice. 39 00:02:13,880 --> 00:02:16,720 Speaker 1: Now I'm giving the voice in the airways and podcasts 40 00:02:16,720 --> 00:02:19,240 Speaker 1: and serious exam and to rest your radio. That's the 41 00:02:19,240 --> 00:02:21,600 Speaker 1: purpose of money making Conversations. So I wanna let you 42 00:02:21,600 --> 00:02:24,360 Speaker 1: know you are a friend of the money making conversation family. 43 00:02:25,280 --> 00:02:28,800 Speaker 1: Oh well, thank you, I take that graciously. I love 44 00:02:28,880 --> 00:02:31,959 Speaker 1: to be family, you know A Southerners are all about family. 45 00:02:32,840 --> 00:02:36,840 Speaker 1: M Yeah, but just really quickly. Uh. I When I 46 00:02:36,880 --> 00:02:39,839 Speaker 1: first actually started going off to college, I went off 47 00:02:39,880 --> 00:02:42,440 Speaker 1: to Hampton University because I got a scholarship there for 48 00:02:42,520 --> 00:02:45,520 Speaker 1: pre mad and I ended up getting gross out when 49 00:02:45,600 --> 00:02:48,120 Speaker 1: it was time for lab time in my sophomore year 50 00:02:48,160 --> 00:02:52,320 Speaker 1: and changed my major. When I changed my major it parallel, 51 00:02:52,560 --> 00:02:55,320 Speaker 1: I actually ended up getting homesick because I had found 52 00:02:55,320 --> 00:02:58,200 Speaker 1: out there was some new babies in my family. Everyone 53 00:02:58,280 --> 00:03:00,240 Speaker 1: was sending me pictures and I was like, no, want 54 00:03:00,240 --> 00:03:03,240 Speaker 1: to go home. And I ended up transferring into University 55 00:03:03,280 --> 00:03:05,400 Speaker 1: of Houston, one of the best decisions I ever made. 56 00:03:05,639 --> 00:03:09,919 Speaker 1: And I am a bona fide coud so I graduated 57 00:03:10,000 --> 00:03:13,280 Speaker 1: with the I actually switched over to the polar opposite, 58 00:03:13,280 --> 00:03:17,120 Speaker 1: which was public relations advertising, because I just did not 59 00:03:17,160 --> 00:03:22,240 Speaker 1: want to see blood and juts anymore. Yeah. But interesting 60 00:03:22,320 --> 00:03:24,720 Speaker 1: thing about it is that you switched over. But when 61 00:03:24,760 --> 00:03:28,560 Speaker 1: I look at your your life patting the skincare, uh, 62 00:03:28,600 --> 00:03:31,720 Speaker 1: this is this is I have to say, medicine related correct. 63 00:03:32,520 --> 00:03:35,000 Speaker 1: I know. Isn't that crazy? How you just come full circle? 64 00:03:35,040 --> 00:03:38,200 Speaker 1: I laughed at that. I just celebrated my fortieth birthday recently, 65 00:03:38,200 --> 00:03:40,720 Speaker 1: and I just laughed at it all the time, Like, boy, 66 00:03:40,800 --> 00:03:43,920 Speaker 1: you could run, but you cannot hide from your call. 67 00:03:44,000 --> 00:03:46,600 Speaker 1: And I'll tell you that much. Well. I always tell 68 00:03:46,640 --> 00:03:49,120 Speaker 1: people that this is so good. You're you're your prime 69 00:03:49,160 --> 00:03:51,120 Speaker 1: example what I talked about in the show. I always 70 00:03:51,120 --> 00:03:53,920 Speaker 1: tell people that what you does, decisions you make in 71 00:03:53,920 --> 00:03:57,280 Speaker 1: your early twenties, especially in that age rain when you 72 00:03:57,520 --> 00:04:00,320 Speaker 1: when you have that desire to be who you all 73 00:04:00,320 --> 00:04:03,600 Speaker 1: your dreams and your visions, that passion of that desire 74 00:04:04,560 --> 00:04:06,520 Speaker 1: is really I always tell people, don't it's not the 75 00:04:06,560 --> 00:04:09,960 Speaker 1: resume that you sometimes are working on now or creating now. 76 00:04:10,160 --> 00:04:12,320 Speaker 1: It's what you wanted to do in your early twenties 77 00:04:12,560 --> 00:04:14,200 Speaker 1: and when you came out of high school you had 78 00:04:14,200 --> 00:04:17,120 Speaker 1: this desire to be special and unique, that that that's 79 00:04:17,160 --> 00:04:20,080 Speaker 1: what you're gonna make money on and your authorities and fifties. 80 00:04:20,240 --> 00:04:22,560 Speaker 1: As you get older and you're the prime example of that, 81 00:04:22,839 --> 00:04:25,000 Speaker 1: you're saying that you went to Hampton on those scholarship 82 00:04:25,120 --> 00:04:28,039 Speaker 1: made and then you you transfer the universe. But guess 83 00:04:28,080 --> 00:04:33,120 Speaker 1: what you're doing now, I know, and that's so crazy. 84 00:04:33,160 --> 00:04:35,440 Speaker 1: I'm I'm actually going to be speaking at this conference 85 00:04:35,480 --> 00:04:38,040 Speaker 1: coming up all the boss Doctor's conference when I'm speaking 86 00:04:38,040 --> 00:04:40,680 Speaker 1: on product developments of the doctors there and I just 87 00:04:40,760 --> 00:04:43,800 Speaker 1: last I said, Lord have mercy, you are so funny. Well, 88 00:04:43,839 --> 00:04:45,520 Speaker 1: you know that's that that's the beauty of what I 89 00:04:45,560 --> 00:04:47,360 Speaker 1: try to do with the show. And you're and when 90 00:04:47,360 --> 00:04:49,120 Speaker 1: I when I you know, I did my little extra 91 00:04:49,160 --> 00:04:52,080 Speaker 1: digging on individual They give me the portal with the 92 00:04:52,120 --> 00:04:54,840 Speaker 1: information and I started doing my research. And and then 93 00:04:54,920 --> 00:04:57,600 Speaker 1: one of my producers, executive producers the show, she's a 94 00:04:57,680 --> 00:05:00,480 Speaker 1: Hampton grad, so you know, she quick she quickly the 95 00:05:00,560 --> 00:05:05,239 Speaker 1: point at that little HBC relationship. You know, that's Samantha Taylor, 96 00:05:05,320 --> 00:05:12,279 Speaker 1: you know, and so and so it's all about men, 97 00:05:12,320 --> 00:05:15,760 Speaker 1: it's all about menu. Okay, don't don't go to that 98 00:05:15,880 --> 00:05:20,960 Speaker 1: Southern chilm just went too far right there. Now, Now 99 00:05:20,960 --> 00:05:23,039 Speaker 1: when you went to the University Houston, Now you said 100 00:05:23,040 --> 00:05:27,440 Speaker 1: that what exactly is advertising slash pr relationship from the 101 00:05:27,520 --> 00:05:32,279 Speaker 1: Universe Houston, What exactly is that? Okay? Well, advertising relations 102 00:05:32,440 --> 00:05:35,040 Speaker 1: is more of the forefront of marketing. So marketing is 103 00:05:35,080 --> 00:05:38,760 Speaker 1: the back in science um community, you know, like mindset, 104 00:05:38,880 --> 00:05:41,360 Speaker 1: the numbers and all the rest of that. Whereas with 105 00:05:41,480 --> 00:05:44,159 Speaker 1: advertising public relations, that's the front end, that's the face 106 00:05:44,200 --> 00:05:47,040 Speaker 1: of the brand. UM. That's where the ideas that are 107 00:05:47,040 --> 00:05:50,600 Speaker 1: conceived in marketing come to life, uh in a tangible 108 00:05:50,680 --> 00:05:55,640 Speaker 1: ad or anything like that, um um you know, like 109 00:05:55,760 --> 00:06:01,080 Speaker 1: a like a advertisement, a a campaign, UM press release. 110 00:06:01,839 --> 00:06:05,039 Speaker 1: So it's just so funny how coming full circle as 111 00:06:05,080 --> 00:06:08,680 Speaker 1: an entrepreneur, Like how detrimental that is to the growth 112 00:06:08,680 --> 00:06:10,960 Speaker 1: of a brand. And it's the core of my studies 113 00:06:11,000 --> 00:06:13,640 Speaker 1: and it has helped me a lot when it comes 114 00:06:13,640 --> 00:06:16,720 Speaker 1: to business. Now here's here's the other layers, because she 115 00:06:16,760 --> 00:06:19,080 Speaker 1: has so many layers. Remember she went to Hamptons you know, 116 00:06:19,160 --> 00:06:22,680 Speaker 1: medical scholar ship ready to go out then just heal people. 117 00:06:22,960 --> 00:06:26,520 Speaker 1: Then she goes to your Ris Houston, Okay, advertising public relations. 118 00:06:26,560 --> 00:06:30,240 Speaker 1: Then she gets licensed at the acclaimed Institute of Cosmic, 119 00:06:30,560 --> 00:06:34,760 Speaker 1: Cosmetology and Aesthetics. Why did you make that ship, because 120 00:06:34,760 --> 00:06:37,480 Speaker 1: that's the shift it really made you three sixty correct, 121 00:06:38,560 --> 00:06:41,920 Speaker 1: Yes it is with Sean. Actually, what happened was all 122 00:06:41,920 --> 00:06:44,479 Speaker 1: my life suffered from xema UM and then as I 123 00:06:44,520 --> 00:06:46,680 Speaker 1: got older, what I thought was me and my scalp 124 00:06:46,720 --> 00:06:50,320 Speaker 1: actually turned out to be sariacis, and Um, I didn't understand, 125 00:06:50,320 --> 00:06:52,720 Speaker 1: like when I was a younger girl, like when I 126 00:06:52,760 --> 00:06:56,280 Speaker 1: would have relaxes put on, why my scout would like 127 00:06:56,600 --> 00:06:59,000 Speaker 1: forty five degree bird, not even third degree bird. I 128 00:06:59,040 --> 00:07:02,320 Speaker 1: couldn't understand why my skin was so sensitive to the sun. Um. 129 00:07:02,400 --> 00:07:06,480 Speaker 1: I couldn't understand why it's my mom washed my clothes 130 00:07:06,720 --> 00:07:10,640 Speaker 1: in in in detergent and had like um fragrances. Why 131 00:07:10,680 --> 00:07:12,920 Speaker 1: I would itch and scratch until I would lead in 132 00:07:13,000 --> 00:07:15,880 Speaker 1: the in the corners of my arms and and stuff 133 00:07:15,920 --> 00:07:17,960 Speaker 1: like that. And so as I got older, it was 134 00:07:18,000 --> 00:07:20,960 Speaker 1: determined that I had exema and then in my scalp apthoriasis. 135 00:07:21,000 --> 00:07:23,640 Speaker 1: So I just started making my own products while I 136 00:07:23,680 --> 00:07:26,200 Speaker 1: was working full time in my degree area, which was 137 00:07:26,280 --> 00:07:30,400 Speaker 1: advertising UM. And so it just kind of I used 138 00:07:30,400 --> 00:07:32,840 Speaker 1: to hide my arms and legs and stuff all the time. 139 00:07:32,880 --> 00:07:35,400 Speaker 1: And after I start using my products, I started showing 140 00:07:35,360 --> 00:07:37,480 Speaker 1: a little bit more skin at works, like wear short 141 00:07:37,520 --> 00:07:41,640 Speaker 1: sleeve shirts, wear skirts to the knee. Um, and my 142 00:07:41,680 --> 00:07:44,520 Speaker 1: coworkers just kind of took note, like okay, lettio, Okay, 143 00:07:44,760 --> 00:07:48,840 Speaker 1: I'm like girl, whatever, my skin don't look like allegators 144 00:07:49,040 --> 00:07:52,120 Speaker 1: and so then that put up that conversation, and so 145 00:07:52,240 --> 00:07:55,320 Speaker 1: then my co workers that it created that dialogue so 146 00:07:55,360 --> 00:07:57,640 Speaker 1: that my coworkers start telling me, Oh my mom in 147 00:07:57,640 --> 00:08:00,160 Speaker 1: in in in New York has exemutin you make her 148 00:08:00,240 --> 00:08:02,480 Speaker 1: cream and send it to her. Oh my sister law 149 00:08:02,560 --> 00:08:05,320 Speaker 1: in Florida has exema? Can you make her cream and 150 00:08:05,360 --> 00:08:07,000 Speaker 1: send it to her. So it just kind of started 151 00:08:07,080 --> 00:08:09,320 Speaker 1: very organically. I didn't even know it was right under 152 00:08:09,320 --> 00:08:11,840 Speaker 1: my nose. Now, miss Evans, Okay, now let's talk about this. 153 00:08:11,920 --> 00:08:15,160 Speaker 1: You just talking about Okay, you just said make this. Okay, 154 00:08:15,360 --> 00:08:16,880 Speaker 1: this is like and you're not to kitchen making a 155 00:08:16,920 --> 00:08:20,960 Speaker 1: sweepetato pope. Okay, you're not? You Okay? How you skipped 156 00:08:20,960 --> 00:08:25,080 Speaker 1: the major step? And how this whole process you made creams? 157 00:08:25,120 --> 00:08:27,320 Speaker 1: How did you make creams? Did you work with a 158 00:08:27,360 --> 00:08:32,280 Speaker 1: with a with a biologist, a scientists or somebody in medicine. 159 00:08:32,480 --> 00:08:34,840 Speaker 1: How did this whole process come about? I know it 160 00:08:34,920 --> 00:08:37,400 Speaker 1: was something that was for you personally, but you still 161 00:08:37,440 --> 00:08:40,839 Speaker 1: have to work with somebody. Correct um. As a matter 162 00:08:40,880 --> 00:08:44,200 Speaker 1: of fact, I actually didn't. I think that everything that 163 00:08:44,240 --> 00:08:45,680 Speaker 1: you have it goes back to what you were saying. 164 00:08:45,679 --> 00:08:47,720 Speaker 1: I think every tool that you need is within you, 165 00:08:48,320 --> 00:08:50,440 Speaker 1: um and and it's already and you just have to 166 00:08:50,440 --> 00:08:53,160 Speaker 1: find it. It's almost like I compare life to video games. 167 00:08:53,480 --> 00:08:56,680 Speaker 1: It's like every single thing you you need is right there. 168 00:08:56,920 --> 00:08:58,600 Speaker 1: You don't know, but it's right there in the bush. 169 00:08:58,640 --> 00:09:01,160 Speaker 1: All you gotta do is hit this button and then 170 00:09:01,720 --> 00:09:03,400 Speaker 1: this hammer come out the bush that you need to 171 00:09:03,400 --> 00:09:06,520 Speaker 1: break this wall. So I compared to that because when 172 00:09:06,520 --> 00:09:10,400 Speaker 1: I went pre mad, I went molecular biology, and molecular 173 00:09:10,440 --> 00:09:13,679 Speaker 1: biology is beyond biology. Biology is where you're just studying 174 00:09:13,679 --> 00:09:16,400 Speaker 1: biology of the body, those of the human systems, the 175 00:09:16,520 --> 00:09:20,880 Speaker 1: organs and stuff like that. My scholarship was a molecular biology. 176 00:09:21,200 --> 00:09:23,719 Speaker 1: Molecular biology is what people go into they want to 177 00:09:23,760 --> 00:09:27,120 Speaker 1: get into forensics and crime scenes. I didn't. That's not 178 00:09:27,120 --> 00:09:28,720 Speaker 1: what I wanted to do. That's just what I got 179 00:09:28,760 --> 00:09:32,200 Speaker 1: a scholarship for. I actually wanted to go um and 180 00:09:32,280 --> 00:09:34,679 Speaker 1: become a pediatrician and play with babies, So I thought 181 00:09:34,720 --> 00:09:37,800 Speaker 1: all day UM. But when I got into the course, 182 00:09:37,800 --> 00:09:39,880 Speaker 1: I was like, Oh, this is really this is this 183 00:09:39,960 --> 00:09:41,880 Speaker 1: is This required a lot of cutting open and a 184 00:09:41,880 --> 00:09:47,120 Speaker 1: lot of scats haven't got so I wasn't very keen 185 00:09:47,240 --> 00:09:50,640 Speaker 1: to it. Um. But I'm saying that to say, in 186 00:09:51,040 --> 00:09:54,560 Speaker 1: those first two years of school, what I learned is 187 00:09:54,640 --> 00:09:57,600 Speaker 1: like what someone learns in a in a basic biology degree, 188 00:09:58,200 --> 00:10:01,760 Speaker 1: concentrated like it was. You learn it down to the 189 00:10:02,040 --> 00:10:05,200 Speaker 1: very science of a monocust. You learn every portion of 190 00:10:05,200 --> 00:10:09,560 Speaker 1: a molecule, and it helped you with the whole product 191 00:10:09,640 --> 00:10:12,280 Speaker 1: line or the product of the personal product line. Development. 192 00:10:12,280 --> 00:10:16,120 Speaker 1: We're talking to lydia Evans. He's the CEO and owner 193 00:10:16,200 --> 00:10:18,480 Speaker 1: of s W N G Essentials. When we come back, 194 00:10:18,520 --> 00:10:24,000 Speaker 1: we'll hear more from her. Hi, just ra Sean McDonald. 195 00:10:24,080 --> 00:10:26,880 Speaker 1: You're listening to money Making Conversation. I am a graduate 196 00:10:26,920 --> 00:10:29,120 Speaker 1: of the University of Houston. On the phone, it's a 197 00:10:29,200 --> 00:10:32,480 Speaker 1: fellow graduate of the University of Houston. Her name is 198 00:10:32,760 --> 00:10:36,360 Speaker 1: lydia Evans. She's the CEO and product inventor of s 199 00:10:36,559 --> 00:10:40,120 Speaker 1: W n G Essentials. She's based in Houston, Texas. UM. 200 00:10:40,280 --> 00:10:42,640 Speaker 1: We were talking earlier. We were talking about, you know, 201 00:10:42,679 --> 00:10:45,880 Speaker 1: the whole essence of your degree that allowed you to 202 00:10:45,920 --> 00:10:50,000 Speaker 1: be able to develop your brand from the standpoint of 203 00:10:50,000 --> 00:10:52,760 Speaker 1: being able to put together the right UM. I guess 204 00:10:52,760 --> 00:10:56,040 Speaker 1: so I want to use just say formulas or chemical maker. 205 00:10:56,400 --> 00:11:02,800 Speaker 1: What can I say? Okay, for me. This good. We'll 206 00:11:02,840 --> 00:11:05,640 Speaker 1: work with that rash stick with formulas. Now, the thing 207 00:11:05,640 --> 00:11:09,560 Speaker 1: about it that you know, I'm an ingrown hair victim. 208 00:11:09,720 --> 00:11:12,360 Speaker 1: I shall you put a razor on my face? And 209 00:11:12,400 --> 00:11:15,679 Speaker 1: there's going to be a war with the grown hair 210 00:11:16,120 --> 00:11:18,160 Speaker 1: and the and the ingrown hair is going to win. 211 00:11:18,880 --> 00:11:21,800 Speaker 1: And so I use I use an electric razor to 212 00:11:21,880 --> 00:11:23,760 Speaker 1: be able to agreeb me this the situation. But every 213 00:11:23,760 --> 00:11:26,600 Speaker 1: once in a while, you know, the ingrown hair pops in. 214 00:11:26,880 --> 00:11:30,439 Speaker 1: You know, hey, I gotta I'm sneaking through the back door, 215 00:11:30,559 --> 00:11:32,800 Speaker 1: me in and I gotta deal with that on my 216 00:11:32,920 --> 00:11:35,360 Speaker 1: on my neck, on my neck, basically on my neckline 217 00:11:35,480 --> 00:11:38,319 Speaker 1: and stuff like that. How does your product that you 218 00:11:38,640 --> 00:11:42,880 Speaker 1: s W n G Essentials deal with ingrown hairs? And what? What? 219 00:11:43,280 --> 00:11:45,520 Speaker 1: What did you use? Because I wanted because I'm telling 220 00:11:45,520 --> 00:11:48,319 Speaker 1: you something. I used this other product. I've been using 221 00:11:48,360 --> 00:11:51,000 Speaker 1: it for years, but I'm always looking for other brands 222 00:11:51,080 --> 00:11:55,719 Speaker 1: that a little softer on my face. Oh nice, nice, Well, 223 00:11:55,720 --> 00:11:58,439 Speaker 1: I'm glad um Well. The way that the s W 224 00:11:58,600 --> 00:12:01,440 Speaker 1: n G Bar works is that it is a three 225 00:12:01,440 --> 00:12:05,320 Speaker 1: and one combined product. So it's a cleanser and exfoliator 226 00:12:05,360 --> 00:12:08,440 Speaker 1: and a disinfector. Of the skin and one youth. So 227 00:12:08,480 --> 00:12:10,120 Speaker 1: what you do is you take it out the plastic, 228 00:12:10,160 --> 00:12:12,720 Speaker 1: you wet it up, you lather a little bit between 229 00:12:12,720 --> 00:12:15,439 Speaker 1: your hands, and you place the bar flat against your 230 00:12:15,480 --> 00:12:18,560 Speaker 1: skin and that portion of it as you use it 231 00:12:18,600 --> 00:12:21,240 Speaker 1: in a circular motion, exfoliates the dead skin from the 232 00:12:21,280 --> 00:12:24,280 Speaker 1: surface of the face, and the formula of the soap, 233 00:12:24,320 --> 00:12:27,520 Speaker 1: which is antibacterial, is able to get into your pores, 234 00:12:27,840 --> 00:12:30,880 Speaker 1: sweep the lining and help to push that hair follicle out. 235 00:12:31,720 --> 00:12:35,320 Speaker 1: So that's where my patent is because I literally created 236 00:12:35,440 --> 00:12:39,160 Speaker 1: a way to do a three and one embedded product 237 00:12:39,720 --> 00:12:44,200 Speaker 1: um that works to help with ingrown hairs. So um yeah, 238 00:12:44,240 --> 00:12:46,400 Speaker 1: So that that's how the the s W n G 239 00:12:46,559 --> 00:12:50,800 Speaker 1: bar actually works. It's absolutely phenomenal. Okay, So the bar 240 00:12:50,920 --> 00:12:53,679 Speaker 1: is almost like a little brush like when you stay there, 241 00:12:54,040 --> 00:12:56,600 Speaker 1: it's kind of like granular. That's like when you when 242 00:12:56,640 --> 00:12:58,200 Speaker 1: you rub it on your skin, it kind of like 243 00:12:58,640 --> 00:13:02,480 Speaker 1: kind of like uh a sawtre just a skin in 244 00:13:02,520 --> 00:13:06,120 Speaker 1: a circular motion, which again makes that hair stand up, 245 00:13:07,160 --> 00:13:10,280 Speaker 1: uh huh. It allows it polishes a way that built 246 00:13:10,320 --> 00:13:13,200 Speaker 1: up dead skin. When we're babies, our skin turns over, 247 00:13:13,200 --> 00:13:15,640 Speaker 1: which is why our skin is so soft when we're babies. 248 00:13:15,640 --> 00:13:18,200 Speaker 1: Our skin turns over every two days, every three days, 249 00:13:18,200 --> 00:13:21,000 Speaker 1: we're a whole new person, literally, um, which is what 250 00:13:21,160 --> 00:13:23,720 Speaker 1: even allows you to grow. Those slopping of dead skin 251 00:13:23,800 --> 00:13:26,800 Speaker 1: cells off of your body is what actually allows your 252 00:13:26,800 --> 00:13:30,400 Speaker 1: bones to continually stretch and grow new skin and grow. 253 00:13:30,559 --> 00:13:33,520 Speaker 1: It's amazing how God made us. Um. Well, what happens 254 00:13:33,600 --> 00:13:35,360 Speaker 1: is is that the culture closer you get to the 255 00:13:35,400 --> 00:13:39,600 Speaker 1: size and shape you're gonna be, the less your deescimates 256 00:13:39,600 --> 00:13:42,040 Speaker 1: and descimated. Is are just a really cute see fancy 257 00:13:42,080 --> 00:13:46,520 Speaker 1: word for self exfoliate. Uh So, when we get about 258 00:13:47,000 --> 00:13:50,400 Speaker 1: twenty one and older, our skin desquimate on our body 259 00:13:50,400 --> 00:13:52,920 Speaker 1: about every thirty days, which means that the skin cells 260 00:13:52,920 --> 00:13:56,000 Speaker 1: that are on you don't turn over for another thirty days, 261 00:13:56,040 --> 00:13:59,520 Speaker 1: which is why our skin is duller, our skin is drier, 262 00:14:00,040 --> 00:14:02,920 Speaker 1: things of that sort. Um. So what the swag bar 263 00:14:03,040 --> 00:14:05,439 Speaker 1: does is it kind of bumps that process up by 264 00:14:05,559 --> 00:14:08,720 Speaker 1: pre exfoliation. So you're taking that product, you will use 265 00:14:08,800 --> 00:14:11,560 Speaker 1: it down there on your neckular circular motion, and that 266 00:14:11,679 --> 00:14:15,679 Speaker 1: is helping to exfoliate skin that otherwise wouldn't come off 267 00:14:15,679 --> 00:14:18,400 Speaker 1: your neck for another thirty day. And so it allows 268 00:14:18,480 --> 00:14:21,800 Speaker 1: that that hair that is beginning to trap beneath the 269 00:14:21,800 --> 00:14:24,000 Speaker 1: skin to go ahead and come out and then your 270 00:14:24,080 --> 00:14:26,880 Speaker 1: razor can catch it. Or if you're getting laser done 271 00:14:27,000 --> 00:14:29,440 Speaker 1: or waxing, where they're putting the wax on your skin 272 00:14:29,480 --> 00:14:31,600 Speaker 1: and then you know, ripping the hair out, the hair 273 00:14:31,640 --> 00:14:33,840 Speaker 1: fall all depending on how you do your your your 274 00:14:33,840 --> 00:14:38,400 Speaker 1: hair removal. Now this is a really really got rashwan 275 00:14:38,480 --> 00:14:40,600 Speaker 1: on the ingrown hair thing because like I said, I'm 276 00:14:40,600 --> 00:14:43,040 Speaker 1: always looking for so so when it so, when you 277 00:14:43,080 --> 00:14:46,040 Speaker 1: do the circular brush, the circular motion with yourself, does 278 00:14:46,080 --> 00:14:48,680 Speaker 1: it does it dry your skid? What state does it 279 00:14:48,800 --> 00:14:52,720 Speaker 1: leave your skin in? Yes? The swag bar in particular, 280 00:14:52,760 --> 00:14:54,440 Speaker 1: which is the s w n G Bar, And I 281 00:14:54,520 --> 00:14:56,760 Speaker 1: call it swag bar because all of my customers at 282 00:14:56,800 --> 00:14:59,360 Speaker 1: the barbershops they just you know, guys will just make 283 00:14:59,360 --> 00:15:02,640 Speaker 1: it short into the so they start calling flag. But 284 00:15:02,720 --> 00:15:04,840 Speaker 1: it's s w n G which is short for my 285 00:15:04,880 --> 00:15:08,480 Speaker 1: company named Soaps, Washes and Grooming. So it kind of 286 00:15:08,520 --> 00:15:11,800 Speaker 1: just took that moniker. But the essence of it is 287 00:15:11,840 --> 00:15:14,400 Speaker 1: to de talk. It is meant to detox because what 288 00:15:14,440 --> 00:15:16,600 Speaker 1: happens is when they here gets trapped in that fallible, 289 00:15:16,960 --> 00:15:20,280 Speaker 1: it starts to create bacteria and that follable, which is 290 00:15:20,280 --> 00:15:23,040 Speaker 1: why it gets tender, or if you squeeze it, some 291 00:15:23,760 --> 00:15:26,720 Speaker 1: what we see as nasty white stuff comes out that's 292 00:15:26,760 --> 00:15:29,320 Speaker 1: actually called see them, which is just compacted dirt and 293 00:15:29,360 --> 00:15:34,720 Speaker 1: oil that's trapped in that absolutely different. Early in college 294 00:15:34,720 --> 00:15:36,560 Speaker 1: I had that you need to squeeze it the pulse 295 00:15:36,680 --> 00:15:39,280 Speaker 1: pops out. You know, Yeah, I don't have that problem 296 00:15:39,320 --> 00:15:43,040 Speaker 1: any more. Older. You know, skin skin tough now tough 297 00:15:43,080 --> 00:15:52,240 Speaker 1: skin with but E wasn't. Why then Pop saying that, 298 00:15:52,440 --> 00:15:54,640 Speaker 1: how can I order yourself? Let's go to that, Let's 299 00:15:54,640 --> 00:15:57,280 Speaker 1: go to the business side because rashand McDonald it's gonna 300 00:15:57,440 --> 00:15:59,520 Speaker 1: order this today because of the fact that I like 301 00:15:59,640 --> 00:16:02,480 Speaker 1: the sty because I've been using other products that are 302 00:16:02,480 --> 00:16:05,600 Speaker 1: more alcohol base. I think you know what I'm talking about. 303 00:16:05,640 --> 00:16:10,560 Speaker 1: It comes in the little blue bottle and so yeah, yeah, 304 00:16:10,680 --> 00:16:14,360 Speaker 1: that's thing with salophilic acid and salophilic acid. It sounds 305 00:16:14,480 --> 00:16:16,800 Speaker 1: like a hard but it's not. It's just a very 306 00:16:17,240 --> 00:16:20,040 Speaker 1: basic ingredient that helps to uh. It's like a chemical 307 00:16:20,080 --> 00:16:23,400 Speaker 1: exponent So where's mine is a manual exponient because you 308 00:16:23,440 --> 00:16:25,560 Speaker 1: actually have to use it in a circular motion against 309 00:16:25,560 --> 00:16:27,600 Speaker 1: your skin. That one is one that you wipe on 310 00:16:27,760 --> 00:16:30,000 Speaker 1: and then it creates the chemical reaction of the skin 311 00:16:30,040 --> 00:16:32,400 Speaker 1: to make the skin shad. You don't have to do anything, 312 00:16:32,760 --> 00:16:34,760 Speaker 1: but I know which product you're talking about. You can 313 00:16:34,800 --> 00:16:40,120 Speaker 1: find my baby at um swags essential dot com. That's 314 00:16:40,320 --> 00:16:44,760 Speaker 1: www dot swags essential dot com. And you can also 315 00:16:44,840 --> 00:16:47,000 Speaker 1: find us on Amazon um and I think we're out 316 00:16:47,000 --> 00:16:49,480 Speaker 1: of out of stock on Walmart, but um you can 317 00:16:49,480 --> 00:16:51,400 Speaker 1: definitely shop up on Amazon as well, and we have 318 00:16:51,440 --> 00:16:55,760 Speaker 1: a few other retailers, but primarily my website. Cool, all right, well, 319 00:16:55,840 --> 00:16:57,680 Speaker 1: definitely we'll be making it because I like that. I 320 00:16:57,760 --> 00:17:00,280 Speaker 1: like that I got a little traveling cases can just 321 00:17:00,320 --> 00:17:02,960 Speaker 1: put my bar in and stuff like that, and it's 322 00:17:03,000 --> 00:17:06,040 Speaker 1: and that's that's awesome. Now, let's talk about your your business, 323 00:17:06,480 --> 00:17:08,679 Speaker 1: your future of your business, because you know you're in 324 00:17:08,720 --> 00:17:11,800 Speaker 1: a very saturated market. I can't tell you how many 325 00:17:11,800 --> 00:17:14,760 Speaker 1: individuals contact me about trying to come on the show 326 00:17:15,200 --> 00:17:18,040 Speaker 1: talking about skin care lines or trying to launch your 327 00:17:18,080 --> 00:17:21,800 Speaker 1: skin CareLine. How do you break through the clutter? I'm 328 00:17:21,840 --> 00:17:23,840 Speaker 1: glad you asked me that I break through through the 329 00:17:23,840 --> 00:17:27,160 Speaker 1: clutter because I'm a niche product. Although there's a ton 330 00:17:27,280 --> 00:17:29,520 Speaker 1: of skin care products when you look at my sector, 331 00:17:30,040 --> 00:17:32,879 Speaker 1: on the on the shelf inside of stores, it's tame 332 00:17:33,560 --> 00:17:35,480 Speaker 1: um and if and if I can be very honest, 333 00:17:35,480 --> 00:17:37,880 Speaker 1: I got to toot my own horrn here because it 334 00:17:37,920 --> 00:17:40,520 Speaker 1: wasn't men tell I was on Shark Tank that you 335 00:17:40,560 --> 00:17:43,879 Speaker 1: will see a boom of how Now if you've noticed 336 00:17:44,200 --> 00:17:48,280 Speaker 1: razor companies and skin care companies that otherwise never targeted 337 00:17:48,320 --> 00:17:51,080 Speaker 1: that issue are now starting to target that issue. If 338 00:17:51,119 --> 00:17:53,879 Speaker 1: you notice on commercials absolutency, now, all of a sudden, 339 00:17:53,920 --> 00:17:57,120 Speaker 1: all these razors are targeted towards men within grown hairs, 340 00:17:57,160 --> 00:18:00,760 Speaker 1: when for forty fifty years they never advertise about that problem. 341 00:18:00,760 --> 00:18:02,800 Speaker 1: I see a lot of big brands, so I know 342 00:18:02,880 --> 00:18:05,560 Speaker 1: I'm I'm creating some wave in the market, there's no 343 00:18:05,680 --> 00:18:09,359 Speaker 1: question there. But still in all in the mass market 344 00:18:09,400 --> 00:18:12,439 Speaker 1: of beauty, I am still in a very niche market. 345 00:18:12,480 --> 00:18:15,159 Speaker 1: And I'm a patented product. You want that product, you 346 00:18:15,240 --> 00:18:17,119 Speaker 1: gotta go through me. There's no two ways around it. 347 00:18:17,200 --> 00:18:20,199 Speaker 1: So I'm fully investing my baby. Um, I found a 348 00:18:20,320 --> 00:18:23,280 Speaker 1: niche and I found a niche that worked. I mean, 349 00:18:23,359 --> 00:18:27,080 Speaker 1: the guys and women want this soap. It's it's crazy. 350 00:18:27,520 --> 00:18:31,200 Speaker 1: They're They're like food water, swag Bar, food water ginger 351 00:18:31,280 --> 00:18:33,439 Speaker 1: rolla bar. They're serious about it because it keeps their 352 00:18:33,480 --> 00:18:35,919 Speaker 1: skin clear. And it's a three and one. So it's like, 353 00:18:36,359 --> 00:18:38,480 Speaker 1: even if you have to pick, where's one product you 354 00:18:38,520 --> 00:18:40,399 Speaker 1: they're they're selling you this and they say, Okay, come 355 00:18:40,400 --> 00:18:42,560 Speaker 1: behind it with the moisturizing, come behind it with this. 356 00:18:43,720 --> 00:18:46,640 Speaker 1: Nine is three and one. Because I fell results, I don't. 357 00:18:46,680 --> 00:18:49,520 Speaker 1: I don't sell smell. I fell results. Okay, cool, I 358 00:18:49,560 --> 00:18:53,800 Speaker 1: love her, love talking to her. Okay, cool, articulate, confident, 359 00:18:54,240 --> 00:18:56,280 Speaker 1: and we'll to their own home, which is very important 360 00:18:56,320 --> 00:18:58,040 Speaker 1: if you have a business out there, learned to teach 361 00:18:58,080 --> 00:19:00,399 Speaker 1: your on It's called brandy and it's called market. Now 362 00:19:00,480 --> 00:19:02,800 Speaker 1: let's talk about Now that was my neckline that I've 363 00:19:02,840 --> 00:19:05,119 Speaker 1: been talking about. What about my face? You have a 364 00:19:05,119 --> 00:19:06,960 Speaker 1: soap for my face? Or can I use the same 365 00:19:07,000 --> 00:19:09,960 Speaker 1: soap for my face? So all on one, I'm not 366 00:19:10,000 --> 00:19:12,239 Speaker 1: trying to guage nobody. I'm just trying to create some 367 00:19:12,280 --> 00:19:15,359 Speaker 1: solutions here and you can use it from head to toe. 368 00:19:15,640 --> 00:19:18,640 Speaker 1: When I first formulated I formulated it primarily for faith 369 00:19:18,720 --> 00:19:23,520 Speaker 1: because my brother came to me harassing me. He did 370 00:19:23,920 --> 00:19:26,359 Speaker 1: about shout out to my brother if he's listening in 371 00:19:26,600 --> 00:19:30,000 Speaker 1: um but um he started coming to me like, baby, 372 00:19:30,080 --> 00:19:32,680 Speaker 1: I know you create products and stuff. You didn't develop stuff, 373 00:19:32,680 --> 00:19:34,840 Speaker 1: but can you make something to men? Man, I've been 374 00:19:34,880 --> 00:19:37,719 Speaker 1: in this business for so long. It's like nothing words. 375 00:19:38,200 --> 00:19:41,760 Speaker 1: And so that's how you talking nothing words. That's not 376 00:19:41,880 --> 00:19:44,960 Speaker 1: your brother. Don't talk like that. You don't talk like that. 377 00:19:46,440 --> 00:19:49,560 Speaker 1: Because he's so passionate. He's so funny. Because my parents 378 00:19:49,560 --> 00:19:52,560 Speaker 1: have two children in the in the arts of beauty. 379 00:19:52,600 --> 00:19:54,560 Speaker 1: That's crazy because he's a master barber and I'm a 380 00:19:55,160 --> 00:19:58,200 Speaker 1: esthetician of medical grade, so that's crazy. But uh, he 381 00:19:58,240 --> 00:20:00,080 Speaker 1: came to me asking and so I went to in 382 00:20:00,280 --> 00:20:03,040 Speaker 1: and obliged him. After about two years of him asking 383 00:20:03,040 --> 00:20:05,639 Speaker 1: me to make something because I couldn't see it, but 384 00:20:05,720 --> 00:20:07,960 Speaker 1: he kept on, come on, baby, come on. So I 385 00:20:08,000 --> 00:20:10,080 Speaker 1: finally did. I kind of tossed it over to him. 386 00:20:10,080 --> 00:20:11,640 Speaker 1: He used it and he fell in love with it. 387 00:20:12,280 --> 00:20:14,600 Speaker 1: But the thing about it is that I'm excited. So 388 00:20:14,880 --> 00:20:17,359 Speaker 1: because you you know, I interview a lot of people, 389 00:20:17,520 --> 00:20:21,160 Speaker 1: and and I and have an interview personally as Rushan McDonald, 390 00:20:21,200 --> 00:20:24,080 Speaker 1: that's being an interview. I'm being taken care of. I'm 391 00:20:24,119 --> 00:20:26,600 Speaker 1: a customer now because you're saying all the things, because 392 00:20:26,760 --> 00:20:28,639 Speaker 1: when you get through when you I a wall. Tell people, 393 00:20:28,880 --> 00:20:31,000 Speaker 1: in order to fixed problems, you have to know your body. 394 00:20:31,040 --> 00:20:33,119 Speaker 1: I really do know my body, understand the flaws and 395 00:20:33,160 --> 00:20:35,320 Speaker 1: my body is. I understand how to eat. I know 396 00:20:35,359 --> 00:20:36,960 Speaker 1: how to gain weight. I know how to lose weight. 397 00:20:37,000 --> 00:20:39,359 Speaker 1: I know what I know how. I drink a lot 398 00:20:39,400 --> 00:20:42,760 Speaker 1: of water because water isn't essential to my Now. I 399 00:20:42,840 --> 00:20:45,800 Speaker 1: drink me some lemonade. I drink me some some orang juice. 400 00:20:45,840 --> 00:20:47,840 Speaker 1: But I know that water is the basis of how 401 00:20:47,920 --> 00:20:51,240 Speaker 1: I maintain my physical structure. And so when I listen 402 00:20:51,320 --> 00:20:53,840 Speaker 1: to you, you're you're selling me something that I know 403 00:20:54,080 --> 00:20:57,120 Speaker 1: has value to me. It's value to my face, has 404 00:20:57,200 --> 00:21:00,359 Speaker 1: value to my makes me feel comfortable. So in before 405 00:21:00,359 --> 00:21:02,720 Speaker 1: we get off the air, Lydia, please tell everybody how 406 00:21:02,760 --> 00:21:05,160 Speaker 1: they can buy your product. And you know, first time 407 00:21:05,240 --> 00:21:08,280 Speaker 1: on University Houston graduate. You keep winning like that, And 408 00:21:08,320 --> 00:21:10,399 Speaker 1: you tell your brother you know, I'm a fan of 409 00:21:10,400 --> 00:21:13,840 Speaker 1: what he's doing. Master barber. My my my brother in Washington, 410 00:21:13,920 --> 00:21:17,280 Speaker 1: d C. He owns three barber and beautistal on. So 411 00:21:17,600 --> 00:21:22,120 Speaker 1: you and I have a relationship. Okay, Oh nice, include 412 00:21:22,119 --> 00:21:25,119 Speaker 1: me in a contract with your people. Good. I do 413 00:21:25,720 --> 00:21:27,679 Speaker 1: know that we're go and talk, but tell everybody how 414 00:21:27,680 --> 00:21:29,080 Speaker 1: to buy your product and let's get out of here. 415 00:21:31,600 --> 00:21:35,679 Speaker 1: Um yeah, no, um, yes again, you can't visit my website. 416 00:21:35,720 --> 00:21:39,040 Speaker 1: And I'm also hosting my very first big beauty expo 417 00:21:39,240 --> 00:21:42,440 Speaker 1: in conjunction with Carol's daughter here in Houston, and we'll 418 00:21:42,480 --> 00:21:45,360 Speaker 1: have a surplus of products there at the expo. So 419 00:21:46,240 --> 00:21:48,439 Speaker 1: but again, all that information is on my website at 420 00:21:48,520 --> 00:21:52,320 Speaker 1: flag Essential within s dot com. Alright, big timer, I 421 00:21:52,400 --> 00:21:55,159 Speaker 1: appreciate it. And when you get when the conference happens 422 00:21:55,160 --> 00:21:57,200 Speaker 1: with Carol's daughter, let us know. So we get posted 423 00:21:57,240 --> 00:21:59,760 Speaker 1: on our social media and our fan club members need 424 00:21:59,800 --> 00:22:00,760 Speaker 1: to be eat there