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Speaker 1: I heart My next guest is kind of doing what
Speaker 1: I'm doing in the sense of exploring the uh the
Speaker 1: world of sports beyond the court. Um. He's a constant
Speaker 1: personality on ESPN and ESPN two weeknight basketball studio coverage.
Speaker 1: He called select games throughout the year. I managed to
Speaker 1: catch a lot of them. He is a farmer, standout
Speaker 1: point guard and is roundly considered one of the most
Speaker 1: prolific college basketball players in history. Please work with the
Speaker 1: money making conversations, Jay Williams, Sean, thanks for having me, man,
Speaker 1: I appreciate it being here. Well, J Like I said before,
Speaker 1: they you know, like I said, uh, you know, meeting
Speaker 1: you at a young age, I was way back. I
Speaker 1: was early stage with Steve. Harve and I've started our partnership.
Speaker 1: We're doing a radio show in Los Angeles, California, naty
Speaker 1: two point three to beat and this a very gifted
Speaker 1: young man with a lot of energy and a lot
Speaker 1: of confidence. He was out there scheduled to perform in
Speaker 1: the Magic Yance You do this charity classic called the
Speaker 1: Magic Classic, and he would invite the pros and you
Speaker 1: invite these hot shot young athletes who about the end
Speaker 1: of the pros and Mr Williams one of those hot shots,
Speaker 1: and uh, my man, just watching the comeback you have
Speaker 1: from the physical drama that came into your life and
Speaker 1: being able to see you make an attempt to play
Speaker 1: basketball again at that high professional level that you performed
Speaker 1: that when you was in college to be the number
Speaker 1: two pick in the draft. That's that's that's a series
Speaker 1: of events that that allows me to say that you
Speaker 1: do not allow, uh, setbacks to hold you back? Is
Speaker 1: that correct? Well, there's no such thing as a setback.
Speaker 1: In my opain, I think if you're lucky enough to
Speaker 1: be here, everything that occurs is a growth opportunity. And uh,
Speaker 1: I think it's taking me a couple of years to
Speaker 1: get to that point where that was my mindset, But
Speaker 1: now I look at everything with reason. So if something
Speaker 1: that maybe weren't to go my way in life occurs,
Speaker 1: I try to extract the lessons learn from that and
Speaker 1: try to make that applicable to the next opportunity I have.
Speaker 1: So it's uh, it's been one of the most fortunate
Speaker 1: things that ever happened to me in my life. Because
Speaker 1: I think a lot of people talk about diversity are
Speaker 1: they talk about how they would deal with but it's
Speaker 1: not until you really go through it, until you have
Speaker 1: to face it to truly recognize who am I? Who
Speaker 1: am I without? What I do? What do I stand for?
Speaker 1: And I think, you know, Unfortunately for a lot of people,
Speaker 1: you spend so much time climbing the mountain in the
Speaker 1: matrix of life because life will throw eight million things
Speaker 1: at you, especially now with social media and you know,
Speaker 1: what's going on with your job, and then trying to
Speaker 1: have a family, and then trying to maintain friendships or
Speaker 1: maintain you know, something with a loved one. You don't
Speaker 1: spend any time self reflecting on you as a person
Speaker 1: and what you've gone through and how you have decided
Speaker 1: to extract, you know, lessons from those situations and how
Speaker 1: you have learned. Are you making those lessons applicable to
Speaker 1: where you want to go? Have you even thought about
Speaker 1: putting together a blueprint on where you want to go?
Speaker 1: And I've up into a lot of people that are
Speaker 1: just constantly stagnant. They're just stuck in the same because
Speaker 1: of the the cycle going around the same and I don't
Speaker 1: falling into the same trap over and over again, whether
Speaker 1: the trap has not caught you or not held you down.
Speaker 1: And so that when I look at you on TV
Speaker 1: now and I also see that that I don't think
Speaker 1: you really want to be just a sports guy. If
Speaker 1: that's the sense I get of you, I've seen you
Speaker 1: in other platforms. What is what is the plan? What
Speaker 1: is the game plan for Jay Weems? Well, I don't
Speaker 1: know if I have a game plan. I've quickly seen
Speaker 1: how how plans can be shifted. Uh when I met you,
Speaker 1: you well really, because the last time I had to
Speaker 1: plan was when I you know, it was like I'm
Speaker 1: gonna be in the league for ten fifteen years that
Speaker 1: plan work out. So I think there is a sense
Speaker 1: of direction, there are some kind of internal compass that
Speaker 1: can lead you in the direction. But ultimately I don't
Speaker 1: have this, you know, specialized blueprint on how to answer
Speaker 1: all the questions. I think it's a it's a matter
Speaker 1: of moving and shaking as long as you're headed in
Speaker 1: somewhat of your direction, your north star. But I think
Speaker 1: for me right now, my mistar is how do I
Speaker 1: have autonomy in my business? So I want to build
Speaker 1: legacy that is important to you. Can I get that
Speaker 1: legacy by being on TV and being a sports guy
Speaker 1: and build out a pretty you know, fascinating and great career.
Speaker 1: I think I've gotten to a pretty amazing point because
Speaker 1: I potentially have my own show one day. Yeah. But
Speaker 1: you know, for me, I love business too, So I
Speaker 1: love Hey, I have a holding company. How many subsidiaries
Speaker 1: do I have under my holding company? How many businesses
Speaker 1: can I own equity within that? I'm passionate about that.
Speaker 1: I can lend a hand to lend me that run
Speaker 1: on a day today basis um understanding your strength, senior weaknesses.
Speaker 1: How do I surround myself with the right kind of teammates,
Speaker 1: you know now doing stuff at the ball room and
Speaker 1: Kevin Durant a rich climate, you know, really digging deeper
Speaker 1: into businesses, understanding how other people have approached their businesses
Speaker 1: and how they scaled those entities themselves. So for me,
Speaker 1: it's like, hey, I when I first got hurt, I
Speaker 1: invested into an investing company called Leverage Agency, where we
Speaker 1: procured sponsorships from major events around the country. Then I
Speaker 1: started becoming really good friends of different cmos and different
Speaker 1: C level executives and started doing more branding and marketing
Speaker 1: and realize that you can move away from the traditional
Speaker 1: agencies to now brands doing it in their own barantases.
Speaker 1: So consulting with the thunder arms with the twenties for
Speaker 1: our fitnesses, putting in the time to understand, you know, actually,
Speaker 1: what is the work today, how much my intellect do
Speaker 1: I need to put into a certain product. How can
Speaker 1: we market that product? How do we go to a
Speaker 1: different demo with that product? And I think all that
Speaker 1: has leveraged itself to the point to where I'm that
Speaker 1: now where it's like they doing that with the ball room.
Speaker 1: I'm getting involved in different investments. I have my own
Speaker 1: company call destin you know ventures, where I do a
Speaker 1: series of different investments and I work with other companies
Speaker 1: from a branding perspective, and I'm slowly scaling that business
Speaker 1: within itself. So you, as a perfect just gave you
Speaker 1: a lot there. I'm sorry, I kinda I ran well
Speaker 1: when I get up, you do grad Now you that
Speaker 1: the Greek played off somehow, Okay, you're constantly just driveling
Speaker 1: on that court. Now some some play that big out there.
Speaker 1: Now let me ask you this about that the whole
Speaker 1: process of of being a talent and a sports talent,
Speaker 1: and then with social media and everybody wants that that
Speaker 1: that that sound bite. Now you you you put out
Speaker 1: a sound bite very early in the college basketball season
Speaker 1: about the Duke basketball team. You see that that Duke
Speaker 1: basketball team could beat the Cleveland caval Leans. You remember that,
Speaker 1: I do. Well, let me tell you about the interesting
Speaker 1: thing about sound bite and the way media worked. So
Speaker 1: a sound bite is when somebody clips off a portion
Speaker 1: of what I said what I said so that you know,
Speaker 1: in people will to kind of because we live in
Speaker 1: the world now we're song where people just read headline
Speaker 1: no longer reade click bait. So for me, what I
Speaker 1: had said is, at that time, you know, Kevin Love
Speaker 1: was out, Um, they had about four or five of
Speaker 1: their players who all played significant minutes were out. They
Speaker 1: were due to injuries. So I was talking about a
Speaker 1: lot of their bench players and I said, currently, with
Speaker 1: the makeup of this roster team to meet this Cleveland
Speaker 1: Cavalier's team. People then took that sound bite and they
Speaker 1: transfixed that into Jay said, who can be the Cleveland
Speaker 1: Cavaliers And like that's not what I said, but once again,
Speaker 1: you know, understanding the reality of my product of the
Speaker 1: field I work in. Man, It's like people will choose
Speaker 1: to listen to what they want to hear, right, So
Speaker 1: you can try to practice something by saying that the
Speaker 1: right way or by giving me more context is something,
Speaker 1: But inevitably, sound bites are things that travel across the
Speaker 1: social media medium and that's how people listen to. So
Speaker 1: that's just how the industry works these days, apparently. And
Speaker 1: I guess, and I guess that's important that you understand that,
Speaker 1: accept the fact that you have to almost make sure
Speaker 1: you your complete sentence is complete, and so they clip
Speaker 1: you like that. It's not actually take the reverse opposite approach,
Speaker 1: I said, And I say it with conviction because I
Speaker 1: didn't think regardless of where the media decides to spin it,
Speaker 1: that opens up a door for me to go on
Speaker 1: other platforms and continue to explain the narrative that I
Speaker 1: explained the first time. And I but I think that's
Speaker 1: a great lesson for a lot of younger people to
Speaker 1: listen to because right now you can see the way
Speaker 1: a lot of media companies are trying to get as
Speaker 1: far as it relates to clickbait, you know, like I
Speaker 1: want you to click that minute. I get you a
Speaker 1: percent of revenue every time you click on my headline.
Speaker 1: So when you see a crazy headline, I understand like,
Speaker 1: or is there a context to that? Because sometimes we
Speaker 1: click on it's only a story that we thought we
Speaker 1: were going to be reading about, right right, So I
Speaker 1: think there's all these nuances of business. Sometimes the normal person,
Speaker 1: like I said, we're so wrapped up into calming and
Speaker 1: this mountain within the matrix of life, like you don't
Speaker 1: have time to understand the context. So it's just something
Speaker 1: that people don't understand. We're gonna take a break and
Speaker 1: come right back as I gotta get him out of here,
Speaker 1: and we're gonna talk about the Ballroom. That's why I
Speaker 1: brought him on. The show is something that gave I
Speaker 1: watch it. I do have ESPN Plus. It's a subscription
Speaker 1: base through the ESPN company because Disney owns everything now
Speaker 1: and if you not part of the big Disney Mouse,
Speaker 1: the mouse is running things and I'm happy to be
Speaker 1: a part of that with my subscription that I pay
Speaker 1: to watch great shows like The Ballroom. Be back with
Speaker 1: more with my man Jay Williams. My next guest. Uh,
Speaker 1: you know, I see him on with my man Seth.
Speaker 1: You know Seth on the on the on the on
Speaker 1: the college basketball game day show, and Saith just be
Speaker 1: talking and talking. Won't let him talk sometimes and sometimes
Speaker 1: Jail said, hey man, I would have said some, but
Speaker 1: Seth took up all the time. I just started laughing.
Speaker 1: But I love his personnelity that. I love the way
Speaker 1: he takes the business approach to sports and making sure
Speaker 1: it is the facts and then not tied to hype.
Speaker 1: Please welcome back to money making Conversation, Jay Williams, thank
Speaker 1: you brother, having to again. Yeah, man, everyone's while I'm
Speaker 1: I'll be laughing at you, j because Seth to be
Speaker 1: just as they say, pontificating and if you even looking
Speaker 1: at them like just just just give me full words,
Speaker 1: just allow me. You've got a certin account, you've got
Speaker 1: a time frame in which you can you can do
Speaker 1: your show in and there's nothing worse like people at home.
Speaker 1: I also don't understand that. You know, first off, we
Speaker 1: got about four or five cameras, so they're telling you
Speaker 1: what camera to talk into and your high feed which
Speaker 1: is in your ear, and then it's like you know
Speaker 1: when you hear account like, okay, we have a minute
Speaker 1: to discuss this, and then they're like all right. By
Speaker 1: the time the host and asked that the question, there's
Speaker 1: about twenty seconds off the minute, so then you about
Speaker 1: forty seconds. And when Seth takes thirty five seconds to
Speaker 1: answer the damn question, be like, well, damn, they only
Speaker 1: got five seconds to pontificate on something to make a
Speaker 1: good point, and I just quit. So now love pound
Speaker 1: into a five pound jar. And just like, you know what,
Speaker 1: how do we don't have enough time because you took
Speaker 1: up thirty five seconds of the shot clock, Seth. That's
Speaker 1: what I just say. Alive. Now that's where it is.
Speaker 1: You know something. I love it because of the fact
Speaker 1: that is, you know, like I said, that's that's that's
Speaker 1: part a stick. You know what I'm saying, and and
Speaker 1: and it creates engagement TV for me because I know
Speaker 1: what your styles are so uniquely different. And he said,
Speaker 1: he loves to talk, and you love to deliver the facts.
Speaker 1: And you can delivery very as they say, very very
Speaker 1: very very poignant and very in in a short amount
Speaker 1: of a short, short amount of words. But let's let's try.
Speaker 1: I just want to mess with you about that because
Speaker 1: I always laugh when I see that because of the
Speaker 1: fact that I said, I gotta I gotta make you
Speaker 1: laugh on that because I'll be checking you out. From
Speaker 1: a producer, I knew exactly what going on in your ear,
Speaker 1: and I know it's a clock in your head. And
Speaker 1: sometimes he said, hey, set tile up all the time.
Speaker 1: I see you all later. Just do it like that.
Speaker 1: Let's go onto the boardroom because this feels like this
Speaker 1: is this is like they say, a perfect match, putting
Speaker 1: a glove on your hand. It feels like a natural relationship.
Speaker 1: Tell us about the boardroom. There's on ESPN Plus platform,
Speaker 1: which is exclusive to ESPN. Yeah, it's behind which is
Speaker 1: our direct to consumer model, which is is great. It's
Speaker 1: what you're seeing Disney do. Is what you're seeing. Um.
Speaker 1: You know some other entities do as far as you
Speaker 1: know they're programming, but it's um, I think you know.
Speaker 1: I've always been a fan of the Sports Business journal,
Speaker 1: you know, reading Front Up, the Sports, different things like that,
Speaker 1: and I really give a lot of credit to Rich
Speaker 1: Climate on his vision on this because there's something I've
Speaker 1: always thought on. I just didn't have the resources to
Speaker 1: make it come to fruition, and which did through working
Speaker 1: with Kevin is that you know, there is such a
Speaker 1: cool thing listener. So and this is also too like
Speaker 1: I grew I get a little bit deeper for one second.
Speaker 1: You know, I grew up in a predominantly African American
Speaker 1: and Latin town, Okay, and where people have to go
Speaker 1: through meddal detectors to go to high school. There are
Speaker 1: a lot of gangs. My mom worked as a guidance
Speaker 1: councilor at the local high school downa street. But I
Speaker 1: went to a predominantly Caucasian school in the next town.
Speaker 1: Now my dad world going American Express worked there for
Speaker 1: twenty years. My mind was a guidance councilor, you know,
Speaker 1: back to school, got multiple degrees, became a principal. So
Speaker 1: education is always bring the primary focus of my family.
Speaker 1: But what happened to me when I was younger is
Speaker 1: that you know, I would be at home, uh with
Speaker 1: my friends, and I would be talking about something that
Speaker 1: I read or something I learned in school, and I
Speaker 1: would be called uncle Tom, I'll be called a sellout,
Speaker 1: I'll be called a white boy. But then when I
Speaker 1: went to my school and I was athletic or I
Speaker 1: addressed differently. I was called, you know, you're really black,
Speaker 1: You're really hood, You're really get Oh No. I think
Speaker 1: there was this identity crisis for me growing up, like
Speaker 1: what is what? What does it mean to be black?
Speaker 1: What does it mean to be white? And my associating
Speaker 1: education with being white, or my associating style was being black.
Speaker 1: And I think now I've had a ton of different
Speaker 1: experiences in my life where I'm like, you know what
Speaker 1: I am, who I am, I am all those things
Speaker 1: I am me like, but I am also a black man, right.
Speaker 1: I think it's important that we can show hey, look, yes,
Speaker 1: this might sound like a different vernacular that I'm speaking
Speaker 1: what I in the boardroom, like a different language, but
Speaker 1: the language that I think we all can learn because
Speaker 1: I want to represent more us in the boardroom. I
Speaker 1: can't tell you how many times I'm going into different
Speaker 1: business meanings while I've spoken at different events where I'm
Speaker 1: the own blackmail in the room and I hear people say, well, yes,
Speaker 1: you really are articulate. Well, how else hell am I
Speaker 1: supposed to be? You know? So it's um. I think
Speaker 1: this show now allows us to spread our wings in
Speaker 1: that department and sit down with the likes of a
Speaker 1: Damon John or sit down with people to understand, okay,
Speaker 1: like what was your blueprint? And ask those probing questions.
Speaker 1: It's not me saying hey, I don't know literally myselfs
Speaker 1: Kevin and Rich asking all the questions that normal, everyday
Speaker 1: people have. They try to spread that knowledge and also
Speaker 1: tap into the culture, like you know, working with Steve
Speaker 1: Style or sitting down with Jack Dorsey and understanding the
Speaker 1: original intention of Twitter and how it came to be.
Speaker 1: We just did want Michael Rubin, who is part owner
Speaker 1: of the of the seventy six years, what does it
Speaker 1: mean to be a minority owner? What does it mean
Speaker 1: to have umbrella company? How many companies do you have
Speaker 1: under how's it work with fanatics? It's fund of your
Speaker 1: gross revenue. So I think, you know, just helping as
Speaker 1: many people understand the terminology and how it works, like
Speaker 1: that's our mission with this kind of contract. He really
Speaker 1: is important to people understand. What he's saying is that,
Speaker 1: you know, I came from fill Ford, Inner City, and
Speaker 1: uh and I battled with that all my life, you know,
Speaker 1: working at IBM, getting a degree in mathematics, and people
Speaker 1: say things just they feel like being polite, they say
Speaker 1: things like, uh, well you're different, are you? I expected
Speaker 1: somebody else to walk in the room, and knowing that
Speaker 1: you have to battle that, you know you have to
Speaker 1: battle that, you have to battle the stereotype when you
Speaker 1: know that you walked in there because you qualified. And
Speaker 1: that's why I really enjoyed the show when I was
Speaker 1: watching it, because that's what Lebron has to deal with.
Speaker 1: When that infamous Fox News Network reporters said just dribble
Speaker 1: of basketball, like you know that, you know that's your job.
Speaker 1: Your job is not to have a social opinion. Your
Speaker 1: job is just a dunk the ball when we tell
Speaker 1: when we buy a ticket and turn on the TV.
Speaker 1: And that's what as African America or anybody a minority,
Speaker 1: that anybody of color has to deal with that the
Speaker 1: consequence of of of there's no credibility for your success
Speaker 1: and when you reach it success, they don't feel this
Speaker 1: long term, Well, let me tell you all that stereotype
Speaker 1: is applicable to everything. Because I respond back to people
Speaker 1: on social media this way where they say, well, you
Speaker 1: know you're not qualified to speak on politics, I'm like, oh,
Speaker 1: that's funny, because you're a janitor. And I just wanted
Speaker 1: I looked at all your different you know, things that
Speaker 1: you said, and your your protificate on politics, So who
Speaker 1: is qualified to talk on politics? Like we're everyday people,
Speaker 1: like we don't have opinions. But I feel like those
Speaker 1: things are just reactionary reports that people have because they
Speaker 1: don't think with complexity. A lot of people love to
Speaker 1: look at life is simply black and white, and my
Speaker 1: thing is there's so much gray area that you have
Speaker 1: to understand the complexities of who people are and how
Speaker 1: they even gotten to that point. So you know, look,
Speaker 1: we sat in the room with Lebron, James and Maverick
Speaker 1: then hearing their story on season one about you know,
Speaker 1: the first time they recognize is the business of basketball.
Speaker 1: Now you can say whatever you want to say, he's
Speaker 1: getting paid too much money, but there's something amazing about
Speaker 1: understanding your worth. You were talking about one of the
Speaker 1: first high school games where they were piping in feeds
Speaker 1: because the game was literally being televised out to the
Speaker 1: world and the city literally lost power. And it was
Speaker 1: the first time of Lebron and mask. So we have
Speaker 1: something here, like all these people, all these TV trucks,
Speaker 1: all these reporters, are here to see us. Why wouldn't
Speaker 1: we leverage that if we have our position to be
Speaker 1: that in the marketplace, And that's what we need more.
Speaker 1: We need more people who have incredible accounts to have
Speaker 1: self empowerment and to understand with the right curriculum, with
Speaker 1: the things that we're talking about, are the kind of
Speaker 1: content that they're consuming to understand how do they leverage
Speaker 1: their own position and create legacy for themselves. Imagine is
Speaker 1: about the show The Boarder, which you can find on
Speaker 1: ESPN Plus. Is exclusively found on ESPN's It's just the
Speaker 1: scription you have to pay to get the show. It's
Speaker 1: hosted by Jay Williams, who I'm talking to right now. Hey, Jake,
Speaker 1: what did you find when an interviewing these two dynamically
Speaker 1: different personalities Kevin as as well as Lebron a little
Speaker 1: bit more advanced in his entrepreneur Uh, I guess could
Speaker 1: say scale, but Kevin is coming up fast? What did
Speaker 1: you what? What did you? What did you game? From
Speaker 1: this show? Personally? Can I tell your sign? You're the
Speaker 1: first person to ever ask that question, and that is
Speaker 1: a really great question. I think I saw two people
Speaker 1: that were extremely powerful. I think one person in lb
Speaker 1: J has been afforded more experiences because of how he
Speaker 1: came into the game, or as I think that Kevin
Speaker 1: has been a great basketball player, there's been a lot
Speaker 1: of focus just on basketball, whereas recently, over the last
Speaker 1: couple of years, I think Kevin has really started to
Speaker 1: branch out because there's also comes with the maturity and
Speaker 1: acceptance of who you are. I think Katie's going through
Speaker 1: that process where he's now in a different place, but
Speaker 1: it was it was all from a place of loom.
Speaker 1: Now I'm not saying that when they s feet across
Speaker 1: the line, they don't compete to be the best, because
Speaker 1: they both want to be the best. But this came
Speaker 1: from something that reminds me of what jay Z says.
Speaker 1: So jay Z actually came to New York and he
Speaker 1: did a concert last weekend, and uh, I'm gonna send
Speaker 1: you the Clipper Shod because it's great. It talks about
Speaker 1: he's talking about, you know, as being a African American
Speaker 1: male or person that you know the government talks about
Speaker 1: gentrifying and we're gonna teenify our own hood and you
Speaker 1: know how sometimes people have treated us like we're crabs
Speaker 1: at the end of at the bottom of the barrel
Speaker 1: and the cow. First of our place is not at
Speaker 1: the bottom of the barrel. And secondly, we can climb
Speaker 1: on top of each other to pull each other out.
Speaker 1: And I felt that with this conversation, I felt it
Speaker 1: it was more like a sharing of how we both
Speaker 1: did it and both people studying each other to build
Speaker 1: something different. And if that's what you're able to pull
Speaker 1: out of the conversation, then I did my job, because
Speaker 1: that's what it's about. It's about teaching our youth and
Speaker 1: teaching others how they can pull themselves out of the situation.
Speaker 1: My man, I want to thank you, man. I want
Speaker 1: to thank you brother h You're the same gift to
Speaker 1: young man. Admit in the back room name two point
Speaker 1: three way back in the l A and I'm a
Speaker 1: fan today again you can catch just Show the boardroom
Speaker 1: ESPN plus. It's exclusively upon ESPN. J you officially not
Speaker 1: that RuSHA McDonald is a fan of you. You need
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