WEBVTT - Conversations On How Much Marketing Matters Part 3 0:00:01.760 --> 0:00:04.320 Watch up and welcome back to another episode of No 0:00:04.480 --> 0:00:07.440 Sealers Podcast with your hosts now Fuck That with your 0:00:07.480 --> 0:00:09.200 loaw glasses Malone. 0:00:14.680 --> 0:00:17.160 I've been thinking about it a lot, right. It's like. 0:00:21.079 --> 0:00:24.560 The music business is going through such a change, right, So, 0:00:24.720 --> 0:00:27.480 like we're going to New York to set up all 0:00:27.480 --> 0:00:30.280 of the stuff for press, and it's odd to not 0:00:30.360 --> 0:00:32.640 go up there and not do a press run, but 0:00:32.840 --> 0:00:36.240 just really going up there to invest in an idea 0:00:36.320 --> 0:00:39.159 that that you need to invest in, right, which is 0:00:39.200 --> 0:00:44.760 taking pictures and you know, making actual marketing as entertaining, 0:00:45.440 --> 0:00:51.240 sure as the reality itself. So I've been thinking about 0:00:51.440 --> 0:00:53.240 what needs to happen even as we build the No 0:00:53.360 --> 0:01:01.120 Selling's pod YouTube page. Sure, and the industry is in 0:01:01.240 --> 0:01:03.600 such a funky place, like you almost have to be 0:01:03.640 --> 0:01:06.720 a content creator as much as I have a disdain 0:01:06.800 --> 0:01:10.679 for it until the records kind of get going, Because 0:01:10.720 --> 0:01:13.520 once the records get going the way I figured out records, 0:01:13.560 --> 0:01:20.000 it'll be fine. But you it's like everybody's forcing you 0:01:20.080 --> 0:01:22.720 to work for YouTube or work for Twitter, or work 0:01:22.760 --> 0:01:24.959 for Instagram. 0:01:24.959 --> 0:01:28.040 Sure, sure. 0:01:30.480 --> 0:01:36.880 Is there like is there like a is there like 0:01:36.920 --> 0:01:43.000 a what do you think the trick to making money is? 0:01:45.160 --> 0:01:50.360 I have heard that, or like, is there like a 0:01:51.400 --> 0:01:52.680 simplistic idea. 0:01:54.680 --> 0:01:59.200 Of making money primarily sure? 0:01:59.800 --> 0:02:05.520 I mean like sorry, like primary income versus secondary income. Yeah, sure, yeah, 0:02:05.560 --> 0:02:08.440 I think on the primary income side, the trick is just. 0:02:10.480 --> 0:02:14.000 Listen to your customer base. 0:02:15.560 --> 0:02:18.160 Just just always be in tune with your customer base 0:02:18.680 --> 0:02:22.280 and not have any qualms about giving your customer base 0:02:22.360 --> 0:02:24.760 what they want when they want it, and try to predict, 0:02:24.760 --> 0:02:27.040 to the best of your ability, what they're about to 0:02:27.160 --> 0:02:31.040 want in the timeframe when you can deliver it. So 0:02:31.120 --> 0:02:32.679 if you know it could take you three months to 0:02:32.720 --> 0:02:38.520 deliver a thing, then center your prediction on what your 0:02:39.440 --> 0:02:41.880 customer base is going to want three months from now 0:02:42.280 --> 0:02:44.359 when that thing is able to be delivered, not later 0:02:44.480 --> 0:02:48.040 or not earlier or whatever else. I think that's kind 0:02:48.040 --> 0:02:51.480 of people who like don't have a great skill, but 0:02:51.560 --> 0:02:58.520 they just have entrepreneurial aptitude basically from everything people have 0:02:58.600 --> 0:03:02.080 known like that or read about or analyzed, they just 0:03:02.200 --> 0:03:10.000 have a great ability to find out what people want 0:03:10.040 --> 0:03:11.880 that they can give them and give it to them. 0:03:12.840 --> 0:03:13.799 And that's really it. 0:03:14.520 --> 0:03:17.240 You know, just know what people want when they want it, 0:03:18.560 --> 0:03:20.920 and match that to what you can give them that 0:03:21.000 --> 0:03:23.960 other people can't, or at a price you can give. 0:03:23.800 --> 0:03:26.480 It to them at that other people cannot. 0:03:28.760 --> 0:03:29.600 What you think? King? 0:03:34.720 --> 0:03:39.080 Damn, I was listening to Pe trying to give me 0:03:39.200 --> 0:03:43.080 a heads up in a secret or you know, figure 0:03:43.080 --> 0:03:44.960 out the money. 0:03:45.800 --> 0:03:47.720 I just said a big I feel like I just 0:03:47.880 --> 0:03:50.480 talked at a great, big circle of empty garbage. 0:03:52.480 --> 0:03:54.680 I mean, does it makes sense? 0:03:57.280 --> 0:03:58.320 As soon as I said, I was like, yeah, they 0:03:58.360 --> 0:03:59.600 made a lot of sense. That I was like, what 0:03:59.640 --> 0:04:01.080 did I say? 0:04:02.520 --> 0:04:02.760 Well? 0:04:02.920 --> 0:04:07.760 Giving people what they want is obviously very simply put, 0:04:07.880 --> 0:04:08.960 but it's makes sense. 0:04:09.400 --> 0:04:18.400 Well, some people are more preoccupied with trying to convince 0:04:18.480 --> 0:04:21.280 people that what they have to give is what they 0:04:21.320 --> 0:04:24.480 should want, and I think that there's a gap between 0:04:24.480 --> 0:04:26.520 those two points that can get pretty wide. 0:04:28.440 --> 0:04:32.160 Okay, but the question was again, say the question again, Lessons. 0:04:32.760 --> 0:04:34.680 What would be the secret to making money? 0:04:35.320 --> 0:04:38.120 I think the secret to make of money, or at 0:04:38.240 --> 0:04:40.720 least a part of the secret to make of money? 0:04:41.400 --> 0:04:46.039 I think what have to be visibility? You know, how 0:04:46.080 --> 0:04:48.720 many people can see this which you want to present 0:04:48.800 --> 0:04:50.760 to them? 0:04:51.040 --> 0:04:51.240 You know? 0:04:51.360 --> 0:04:53.840 So I think part of the secret is visibility. How 0:04:53.920 --> 0:04:56.800 much can you make this product visible? People will be 0:04:56.839 --> 0:05:00.320 able to see it, so it's not just one being 0:05:00.440 --> 0:05:02.599 to me, that's a secret to make the money. 0:05:04.960 --> 0:05:07.520 This is kind of what I thought was interesting about 0:05:07.560 --> 0:05:11.240 that Bane article I sent you, which. 0:05:14.120 --> 0:05:17.080 You can see repeat so expand on it, police, I'll 0:05:17.120 --> 0:05:17.599 send it to you. 0:05:18.080 --> 0:05:21.200 It was basically just like what do tech company like? 0:05:21.400 --> 0:05:24.080 You know, A small percentage of tech companies ever hit 0:05:24.200 --> 0:05:27.640 one hundred million a year, and a smaller percentage of 0:05:27.680 --> 0:05:30.679 that group ever hit a billion a year, and here's 0:05:30.720 --> 0:05:35.360 what they focus on. And it was really more about 0:05:35.720 --> 0:05:43.080 trying to sell more to your audience really than necessarily 0:05:45.279 --> 0:05:52.880 innovate your way into some whole new market of consumers. 0:05:53.279 --> 0:05:55.880 In a nutshell, it the thing was like eight pages 0:05:55.920 --> 0:05:58.200 long with a crapload of analytics. 0:05:57.720 --> 0:05:59.599 And that was kind of all I took from it. 0:05:59.640 --> 0:06:04.920 But it was a sort of a basic strategy as 0:06:04.920 --> 0:06:06.960 defined by the outcomes. 0:06:07.600 --> 0:06:10.000 But you know, you know, it's funny that you say 0:06:10.040 --> 0:06:13.440 that because I go back and I complain about you know, 0:06:13.560 --> 0:06:16.440 Microsoft and stuff like that, because I remember by one 0:06:16.520 --> 0:06:20.120 time word and all those programs all came together on 0:06:20.160 --> 0:06:23.839 the computer. Now you gotta buy each one separately or 0:06:23.880 --> 0:06:25.360 in a package you can't even buy. 0:06:25.480 --> 0:06:26.680 You gotta subscribe to. 0:06:26.600 --> 0:06:28.080 Them like that. Yeah, you know what I'm saying. 0:06:28.160 --> 0:06:30.560 Like, so I'm listening to what you're saying, and I'm 0:06:30.560 --> 0:06:34.800 watching them do that to us, you know, started breaking 0:06:34.839 --> 0:06:36.880 it down to little things that we have to buy 0:06:36.920 --> 0:06:38.400 when it should be just one thing. 0:06:39.240 --> 0:06:41.200 Sure, and it was one thing. 0:06:41.240 --> 0:06:43.400 And then somewhere along the line they realized, you know what, 0:06:43.440 --> 0:06:45.839 we could break this free package down that comes with 0:06:45.880 --> 0:06:48.960 the computer and start selling to them individually. 0:06:49.480 --> 0:06:51.400 Yeah, why sell somebody a bottle of milk? 0:06:51.400 --> 0:06:51.520 Them? 0:06:51.560 --> 0:06:54.400 You can force them to subscribe to milk. 0:06:55.000 --> 0:06:57.320 Yeah, after they already got used to drink the milk. 0:07:00.760 --> 0:07:01.200 Yeah. 0:07:01.520 --> 0:07:08.000 No selings live the lunch hour. Excuse me, no seilings. 0:07:09.360 --> 0:07:14.800 Yeah, my brother, Peter Boss, I'm doing way too much 0:07:14.840 --> 0:07:16.040 content at this point. 0:07:16.280 --> 0:07:21.080 I got I'm doing way too much content at this time. 0:07:21.800 --> 0:07:25.440 It's getting fun, though it's not fun for me. It's 0:07:25.480 --> 0:07:26.080 getting fun. 0:07:31.000 --> 0:07:32.960 But changing ad to the King of content. 0:07:34.360 --> 0:07:38.840 Hey, I'm loving it, Hey of content and the king 0:07:38.920 --> 0:07:42.520 of content. Hey Pete, watching this man transform in front 0:07:42.520 --> 0:07:46.840 of your eyes. Oh it's amazing. Oh, washing them go 0:07:46.960 --> 0:07:52.040 from one thought going into another thought by force? Oh man, 0:07:52.600 --> 0:07:57.040 Oh it's amazing. I never want to miss this right here. 0:07:58.080 --> 0:08:01.280 It's actually so the funny Party is that you think 0:08:01.280 --> 0:08:06.560 this is like a forced thing. It's a I have 0:08:06.600 --> 0:08:10.200 to choose, and I haven't really chose kind of what 0:08:10.280 --> 0:08:15.600 everybody thinks, because again, I don't think y'all really believe it. 0:08:15.760 --> 0:08:18.560 But when you start playing marketing, you're going to end 0:08:18.600 --> 0:08:19.360 up sucking a dick. 0:08:21.120 --> 0:08:22.120 You just don't believe that. 0:08:22.760 --> 0:08:25.440 Most people think, like I was listening to some guys 0:08:25.440 --> 0:08:28.200 that gotta it's. 0:08:29.360 --> 0:08:31.040 It's not cold water shocking at all. 0:08:31.240 --> 0:08:34.160 It only feels like that because everybody think they could 0:08:34.160 --> 0:08:35.800 get so much that they sold up so much, that 0:08:35.800 --> 0:08:38.240 they sold up until they decide they gave up too much. 0:08:39.200 --> 0:08:41.520 But it doesn't go with it. It doesn't go with 0:08:41.679 --> 0:08:46.960 the like, once you sell out, you sold out. I 0:08:47.000 --> 0:08:54.440 was watching somebody they have a podcast, and they were 0:08:54.480 --> 0:08:58.400 complaining about something another podcast was another podcast was doing 0:08:59.400 --> 0:09:02.640 and they were comparing themselves to people in the space 0:09:03.520 --> 0:09:06.160 and they were saying, oh, man, well you know this 0:09:06.200 --> 0:09:10.080 person is the biggest in the space. And I always 0:09:10.080 --> 0:09:12.400 ask people, well, why don't you do what that person does? 0:09:13.120 --> 0:09:13.480 Right now? 0:09:13.520 --> 0:09:15.120 Oh I ain't gonna do that, but you're trying to 0:09:15.160 --> 0:09:16.880 do what they like. You feel like you could do 0:09:17.000 --> 0:09:19.439 part of what somebody does and get where they're at. 0:09:20.320 --> 0:09:21.120 Does that make sense. 0:09:21.160 --> 0:09:23.360 It's like you can't sell out part where you got 0:09:23.360 --> 0:09:25.959 to sell out the whole way if you want to 0:09:25.960 --> 0:09:28.200 get what they got, If you want to get anything, 0:09:30.760 --> 0:09:31.400 that's the trick. 0:09:31.800 --> 0:09:35.360 So once you start playing the game, you're gonna end 0:09:35.400 --> 0:09:36.120 up sucking a dick. 0:09:36.840 --> 0:09:39.679 And I know that sounds crazy, but that sounds scary. 0:09:40.400 --> 0:09:48.319 It's not that this game, I mean, but it starts. 0:09:47.400 --> 0:09:50.240 With simple things, right, Like I always say, Puff did 0:09:50.280 --> 0:09:53.360 not think when he was entertaining and throwing these parties. 0:09:53.679 --> 0:09:56.880 He wasn't the centerpiece of the parties at first. He 0:09:56.920 --> 0:09:58.760 did them for the people that came to the party. 0:09:59.280 --> 0:10:00.800 Guess what he ended up doing party. 0:10:01.040 --> 0:10:02.600 I'm going back to the call, but I want to 0:10:02.640 --> 0:10:08.480 be in the l A sucking dick. 0:10:08.960 --> 0:10:10.720 I think. I mean, that's that's. 0:10:11.320 --> 0:10:12.960 That Nigga scared the ship out of me. 0:10:14.320 --> 0:10:17.400 That's a that's a blurb between like being customer oriented 0:10:17.440 --> 0:10:21.720 and being product oriented, you know to a degree. But 0:10:22.080 --> 0:10:27.520 if you're in business and you have an inventory, the 0:10:27.559 --> 0:10:28.600 goal is to sell it out. 0:10:29.360 --> 0:10:30.400 The goal is to sell it. 0:10:34.120 --> 0:10:37.120 And so once you start to sell out the inventory, 0:10:37.280 --> 0:10:39.760 that's when you start to lie to make people buy 0:10:39.800 --> 0:10:40.720 the inventory. 0:10:41.120 --> 0:10:44.240 Sure, right, So I tell King, it's two different. 0:10:44.600 --> 0:10:45.920 Well are you who are you lying to? 0:10:46.360 --> 0:10:46.920 It's co o. 0:10:47.040 --> 0:10:52.560 I right, it's two different. COIs is the traditional what 0:10:52.720 --> 0:11:02.440 is it? The capitalizing on ignorance or capturing capturing of 0:11:02.520 --> 0:11:08.640 imagination one or the other coy And the further you 0:11:08.679 --> 0:11:10.240 get you start to blur the line. 0:11:13.440 --> 0:11:15.520 The more successful you get, you start to blow the 0:11:15.559 --> 0:11:18.079 line starts, you start to blur the line. 0:11:20.160 --> 0:11:22.800 Well, what's the thin line between imagination and ignorance? 0:11:22.840 --> 0:11:23.200 Anyway? 0:11:23.960 --> 0:11:29.160 Yeah, I mean the guy's honest truth is imagination is 0:11:29.280 --> 0:11:32.520 rooted in ignorance because if you knew, you wouldn't have 0:11:32.600 --> 0:11:35.439 to imagine the hypothetical, you'd already know. 0:11:35.960 --> 0:11:39.760 To say to say. So that's what I'm telling King. 0:11:39.840 --> 0:11:44.280 Where people feel like like shout out to the homegirl, Barbie, 0:11:44.280 --> 0:11:46.200 Barbie used to feel like that, And I'm like, Barbie, 0:11:46.200 --> 0:11:48.960 like you got to understand. 0:11:48.600 --> 0:11:50.080 I know what comes at the end of this. 0:11:53.920 --> 0:11:55.840 Like that's why I look up to people like iced T, 0:11:55.960 --> 0:11:57.920 who was able to brand themselves a. 0:11:57.840 --> 0:12:00.120 Lot closer to reality. 0:12:00.400 --> 0:12:00.840 Mm hmm. 0:12:01.360 --> 0:12:02.000 You know what I'm saying. 0:12:02.120 --> 0:12:06.080 Like even a person like Snoop, like Snoop takes a 0:12:06.080 --> 0:12:08.800 lot of ship as far as marketing and branding goes. 0:12:09.120 --> 0:12:12.840 But to me, he's probably the the purest brand of 0:12:12.880 --> 0:12:18.120 it all. You're getting him for the most part. 0:12:18.440 --> 0:12:22.959 Sure, and he's a novelty like I would say, like. 0:12:25.360 --> 0:12:28.679 Of of of a more like modernish era like he 0:12:28.840 --> 0:12:31.319 and that are big names like he. 0:12:31.480 --> 0:12:35.640 He and Gucci are probably like really like what you 0:12:35.679 --> 0:12:38.640 see is what you get. But but Gucci. 0:12:38.360 --> 0:12:42.480 Can't sell eye level shelf stuff at the grocery store 0:12:42.520 --> 0:12:43.000 like Snoop. 0:12:43.080 --> 0:12:43.960 Can you know what I mean? 0:12:44.920 --> 0:12:46.480 I probably would disagree with that. 0:12:46.720 --> 0:12:50.640 I think the corporations realize Gucci probably could sell baloney. 0:12:50.960 --> 0:12:53.400 Sure, it hasn't happened at this point. 0:12:53.760 --> 0:12:57.160 Sure, normally they don't bank on brands that pure or 0:12:57.320 --> 0:12:58.600 or that street urban. 0:12:59.000 --> 0:13:01.880 Yeah, it's like Dickies like that. 0:13:02.000 --> 0:13:05.120 I want to do something specifically with Dickies, But Dicki's 0:13:05.240 --> 0:13:06.199 is so scared. 0:13:05.920 --> 0:13:08.080 To bet on street urban? Are they really? 0:13:08.280 --> 0:13:08.559 Why? 0:13:09.160 --> 0:13:10.440 Skater side of street urban? 0:13:10.960 --> 0:13:13.320 But if you ever notice, Dickies don't run nothing that 0:13:13.360 --> 0:13:14.520 caters in hip hop. 0:13:14.720 --> 0:13:17.839 That's I mean, that's true. I don't disagree with you. 0:13:17.880 --> 0:13:20.560 I'm just saying from their perspective, do they think that 0:13:20.679 --> 0:13:25.719 because Dickies does an ad campaign with hip hop that 0:13:25.840 --> 0:13:28.840 suddenly mechanics are going to wear what what's the alternative? 0:13:29.920 --> 0:13:31.920 I don't know if it's they worried about running off. 0:13:31.960 --> 0:13:37.600 They they the standard base as much as a level 0:13:37.640 --> 0:13:39.960 of how they look at street urban culture. 0:13:39.640 --> 0:13:40.920 When it comes to hip hop period. 0:13:42.640 --> 0:13:43.319 But to what end? 0:13:44.720 --> 0:13:46.280 I mean, I think they don't want to be tied 0:13:46.320 --> 0:13:48.920 in with crips of bloods. 0:13:50.160 --> 0:13:52.800 I get that, I like, I get it theory, but 0:13:52.800 --> 0:13:55.080 I don't know who who are they sacrificing. 0:13:55.440 --> 0:13:57.800 But I'm with you thinking that they're missing something by 0:13:57.840 --> 0:13:58.280 doing that. 0:13:58.400 --> 0:13:59.280 But this is when I'm. 0:13:59.160 --> 0:14:03.199 Telling King, that's why the people that and that's why 0:14:03.240 --> 0:14:06.520 Dickies have has been so successful so long, right, it 0:14:06.559 --> 0:14:09.559 is because they stay true to brand, like my entry point. 0:14:09.880 --> 0:14:12.000 Like I never tried to sell crypt to them, you 0:14:12.040 --> 0:14:13.480 know when I was when I'm trying to do a 0:14:13.559 --> 0:14:15.920 deal with them, But like now I figured out something 0:14:16.400 --> 0:14:20.480 more in the drag race space that fits them. But 0:14:20.600 --> 0:14:22.400 I know that there's going to be a level of fear, 0:14:22.480 --> 0:14:25.000 like this little dude is a crypt. 0:14:25.320 --> 0:14:29.200 I think the way that maybe blur the two is 0:14:29.400 --> 0:14:31.880 sort of you know how those Modello. 0:14:31.440 --> 0:14:32.440 Commercials kind of work. 0:14:32.520 --> 0:14:38.960 Sometimes I've seen like somewhere they'll have like a like 0:14:39.000 --> 0:14:41.360 a tattoo artist or something like that or whatever where 0:14:41.360 --> 0:14:43.000 it's like a you know person. 0:14:42.680 --> 0:14:46.600 Who's yeah, like the barber shop, like the barber guy 0:14:46.680 --> 0:14:47.480 and stuff like that. 0:14:48.280 --> 0:14:50.600 Yeah, We're like, I think the way to do it, 0:14:50.680 --> 0:14:53.440 like to present the thing to Dickies would be to 0:14:53.600 --> 0:14:58.440 have a lowrider something like imagery like the cars distinctly 0:14:58.480 --> 0:15:03.120 street urban culture, but the Dickies are being worn by 0:15:03.160 --> 0:15:07.480 the mechanic working on the car only totally. 0:15:07.520 --> 0:15:11.480 But I mean that's if you work for Dickies. 0:15:13.480 --> 0:15:16.320 Now what if you're branding, if you're pitching it to 0:15:16.480 --> 0:15:18.880 dickeys from Glasses from Blue Division. 0:15:18.920 --> 0:15:20.120 That's what I'm saying. 0:15:23.040 --> 0:15:28.040 Because if Glasses is wearing the Dickies as a mechanic, 0:15:29.080 --> 0:15:35.160 then they're seeing small business entrepreneurs in the mechanic space 0:15:35.240 --> 0:15:39.680 wearing Dickies. But you're still showing Glasses Malone working on 0:15:39.720 --> 0:15:40.800 a lowrider. 0:15:42.000 --> 0:15:42.440 Facts. 0:15:43.400 --> 0:15:45.960 So then that goes into the same thing of working 0:15:45.960 --> 0:15:48.120 a deal out with Mako to open in a Makeo 0:15:48.720 --> 0:15:50.720 or working a deal out with a Jiffy Lou and 0:15:50.800 --> 0:15:51.800 opening a Jiffy Lou. 0:15:53.120 --> 0:15:53.880 But I've been. 0:15:53.800 --> 0:15:57.000 Saying to y'all for years that this whole thing goes into. 0:16:00.800 --> 0:16:04.000 Like I think we've moved past the space of people 0:16:04.040 --> 0:16:08.760 being intrigued with, as they say, black gangsters. 0:16:08.800 --> 0:16:10.680 Like I don't know if my field movies do as 0:16:10.680 --> 0:16:11.560 well today either. 0:16:12.760 --> 0:16:14.760 Somebody just made one of that shit the best, so 0:16:15.000 --> 0:16:16.920 my money could be probably not so much. 0:16:17.440 --> 0:16:17.680 Yeah. 0:16:17.760 --> 0:16:22.960 So it's like now it's like moving into what gangsters do. Yeah, 0:16:23.880 --> 0:16:26.440 because I think people think gangsters are just like people 0:16:26.440 --> 0:16:29.600 who sit around all day and just be gangsters, as 0:16:29.640 --> 0:16:33.280 if that could pay the mortgage or pay for school's 0:16:33.280 --> 0:16:36.360 tuitions or anything else you do as a regular man, 0:16:36.800 --> 0:16:39.080 you know, as a gang member, as a man, you 0:16:39.120 --> 0:16:42.120 know what I mean, your livelihood. So one of the 0:16:42.120 --> 0:16:44.440 biggest things about the new album right that we finished 0:16:44.600 --> 0:16:48.760 is tying into something else, but really. 0:16:50.800 --> 0:16:56.480 Making it something special, telling what people. 0:16:56.240 --> 0:17:04.399 Want when they wanted, trying to pinpoint that moment. But 0:17:05.320 --> 0:17:07.119 and this is what I'm telling King, selling out for 0:17:07.240 --> 0:17:10.880 me would be to sell liquor. Sure, yeah, every time 0:17:10.920 --> 0:17:12.520 I'm on the verge of doing a liquor deal, I 0:17:12.600 --> 0:17:17.399 end up always pulling out bullshit. I know, but it 0:17:17.440 --> 0:17:19.159 would be I might as well sell sharp. 0:17:22.000 --> 0:17:26.640 Well, why can't no ceilings sell liquor. 0:17:28.119 --> 0:17:31.840 Because because I'm affiliated with it and liquor is affiliated 0:17:31.880 --> 0:17:32.200 with me. 0:17:32.560 --> 0:17:33.800 I think that would be excellent. 0:17:33.960 --> 0:17:37.360 You feel me, I think that would be I think 0:17:37.400 --> 0:17:38.200 that would be excellent. 0:17:39.960 --> 0:17:45.240 Now that's brand integrity facts fact. 0:17:45.560 --> 0:17:47.040 But now I have to get a deal for no 0:17:47.200 --> 0:17:50.920 ceilings to do a liquor versus glasses, I think, and 0:17:51.240 --> 0:17:54.119 I get We're expanding on this conversation again for the 0:17:54.119 --> 0:17:59.639 third time because I'm I'm figuring out exactly what can 0:17:59.640 --> 0:18:04.720 a rip sell and what can of crypt sells? Right 0:18:04.760 --> 0:18:10.159 in hip hop, right that people buy every day? Yeah, 0:18:10.720 --> 0:18:14.879 what fits like in theory, Yes, you could have a 0:18:14.920 --> 0:18:17.840 burger stand, but it probably would need to mean more 0:18:17.880 --> 0:18:20.119 because people not used to going to crypts or crips 0:18:20.119 --> 0:18:23.560 don't have a necessary connection to burgers, even though crips 0:18:23.560 --> 0:18:24.320 can barbecue. 0:18:25.680 --> 0:18:36.680 Sure, And again, like that's million dollar question really because 0:18:36.720 --> 0:18:37.960 I just answered it. 0:18:38.480 --> 0:18:40.520 I just well, we just answered it together. 0:18:40.640 --> 0:18:40.760 Right. 0:18:40.800 --> 0:18:41.159 It's like. 0:18:42.640 --> 0:18:44.920 If we did a deal with Maco, the franchise of Maco, 0:18:45.119 --> 0:18:49.240 and we opened the Maco, right, all the commercials could 0:18:49.320 --> 0:18:51.880 just be low riders and Pete's right, you hey, yeah, 0:18:51.920 --> 0:18:54.960 but that's not the crypt part though, Well, the crip part. 0:18:55.000 --> 0:18:57.880 Is if you're wearing dickies and you this is your thing. 0:18:58.320 --> 0:18:59.399 Low Riders is crypt. 0:19:00.440 --> 0:19:02.440 It's like you're saying it without saying it, and that's 0:19:02.600 --> 0:19:03.520 kind of I think where it. 0:19:03.560 --> 0:19:07.680 Needs to be. No, you don't get it. 0:19:09.160 --> 0:19:12.000 No, it's not that I don't get it, but I 0:19:12.119 --> 0:19:14.680 see the inference you know of it, Like, Okay, I 0:19:14.760 --> 0:19:17.119 see what Pete's saying that you're saying that without saying it. 0:19:17.240 --> 0:19:20.280 But I thought you meant just saying it, you know, 0:19:20.480 --> 0:19:23.920 without being slick. Sure, Like what kind of crypts say 0:19:24.160 --> 0:19:28.000 without you know, being slick about it. That's what I 0:19:28.200 --> 0:19:28.600 was thinking. 0:19:31.080 --> 0:19:34.200 It's like, instead of no ceilings, we have to have 0:19:34.280 --> 0:19:39.520 the marketing campaign called no files or everybody knows your 0:19:39.600 --> 0:19:41.679 crypt except the police. 0:19:43.320 --> 0:19:45.879 It's weird because that's the blessing to me of a 0:19:45.960 --> 0:19:48.000 Snoop Dogg when it comes from marketing and Brandy. 0:19:48.440 --> 0:19:50.600 Yeah, like they want him to be a crypt. So 0:19:50.680 --> 0:19:52.399 you just waiting for it to crack through so. 0:19:52.400 --> 0:19:53.480 That they don't want to say it. 0:19:54.400 --> 0:19:57.159 Huh, they don't want to say it. No, they actually 0:19:57.240 --> 0:19:59.040 be what him to say it? 0:19:59.119 --> 0:20:01.960 Now him? 0:20:02.160 --> 0:20:05.080 Like That's why I'll be telling people this dude movement 0:20:05.280 --> 0:20:07.639 is a combination of wisdom and flat out God. You 0:20:07.680 --> 0:20:12.840 could tell God loves because specially Yeah. And I think 0:20:12.880 --> 0:20:16.080 he's honestly, he's a really good dude. Like every nigga 0:20:16.160 --> 0:20:18.680 got their own this shit. But he's trying his best 0:20:18.800 --> 0:20:20.879 to be in that position that he's been in for 0:20:21.000 --> 0:20:24.720 thirty years, you know, thirty two, thirty three years. I 0:20:24.800 --> 0:20:29.000 think he's doing a really great job of not losing himself. 0:20:29.480 --> 0:20:32.280 I think there's times where he's kind of straight off 0:20:32.320 --> 0:20:35.399 of the path, but I don't I don't ever recall 0:20:35.480 --> 0:20:37.800 a time where he let go of God or crippen. 0:20:38.760 --> 0:20:39.879 Sure, I get that. 0:20:40.520 --> 0:20:50.359 And that just brings like an interesting discussion about where 0:20:50.520 --> 0:20:54.399 that selling out line is. I'm not cute. I'm not 0:20:54.520 --> 0:20:57.160 saying he's selling at all. It's not at all where 0:20:57.200 --> 0:20:59.680 I'm trying to point in this direction that that's. 0:20:59.520 --> 0:21:02.040 Not point, but he seems to. 0:21:02.160 --> 0:21:03.639 If I just stepped like I said, I've never met that, 0:21:03.720 --> 0:21:05.480 I never talked to him syllable in my life. 0:21:06.000 --> 0:21:07.080 If I just step back. 0:21:06.960 --> 0:21:08.600 And look at all the stuff that he does and 0:21:08.760 --> 0:21:14.639 has done, it's so like a random number generator, so 0:21:14.720 --> 0:21:18.320 to speak. At times like Okay, I get a Corona 0:21:18.359 --> 0:21:25.720 ad campaign, I get that to spring Martha Stewart cooking 0:21:25.800 --> 0:21:29.439 show tandem out on you. It's like that popped out 0:21:29.480 --> 0:21:30.840 of one of those like like a jack of the 0:21:30.880 --> 0:21:34.760 box surprise, you know what i mean. Like it's ultr random, 0:21:34.760 --> 0:21:36.760 and I'm sure the process wasn't random, as he's doing 0:21:36.800 --> 0:21:41.040 it in real time, but it's like just Joe media consumer. 0:21:41.080 --> 0:21:44.840 I'm like what you know what I'm saying, But like. 0:21:44.920 --> 0:21:47.240 The way he does it makes it America's crip. 0:21:47.880 --> 0:21:51.680 Yeah, And it's it's not what he does, it's how 0:21:51.800 --> 0:21:52.720 he does what he does. 0:21:54.040 --> 0:21:57.760 It is not necessarily again and I don't want to 0:21:57.800 --> 0:22:00.240 take them from what I think he's doing, but it's 0:22:00.280 --> 0:22:03.399 a lot more to do with like a level of 0:22:03.880 --> 0:22:07.000 discernment on his behalf, wisdom on his behalf, and straight 0:22:07.119 --> 0:22:08.520 up just being blessed. 0:22:09.359 --> 0:22:13.239 Sure. The fact that Martha Stewart fell in love with him. 0:22:13.280 --> 0:22:14.760 I mean, don't get me wrong, I think if Martha 0:22:14.800 --> 0:22:17.440 Stewart met Snoop Dogg, she would fall in love with 0:22:17.520 --> 0:22:20.120 him because he's a he's a you know, a cool guy. 0:22:20.240 --> 0:22:22.760 But the fact that she even allowed that. 0:22:22.960 --> 0:22:26.320 It's people who are scared to meet with me based 0:22:26.359 --> 0:22:29.920 off of my brand, and I mean they fuck with me, 0:22:30.000 --> 0:22:31.480 but tell you, like, man, I don't know, man, he's 0:22:31.480 --> 0:22:31.879 a crypt. 0:22:32.320 --> 0:22:35.000 I'm just looking at on the other side of the 0:22:35.440 --> 0:22:41.879 of the TV screen Like it's not real easy. And 0:22:42.160 --> 0:22:44.320 that's what makes it so almost like he took it 0:22:44.359 --> 0:22:47.200 as a personal challenge. I'm gonna go do a cooking 0:22:47.240 --> 0:22:49.359 show with Martha Stewart and I'm gonna come out the 0:22:49.400 --> 0:22:52.840 other side of that as a valid crypt by Brandon, 0:22:53.720 --> 0:22:57.320 That's that's almost like, you know, like I say, like 0:22:57.359 --> 0:22:59.400 a heat check when a guy shoots from forty feet 0:22:59.440 --> 0:22:59.879 out after his. 0:23:01.640 --> 0:23:07.520 It's almost like that, right, what can what can I 0:23:07.640 --> 0:23:08.720 persevere this through? 0:23:09.440 --> 0:23:12.080 You guys are forgetting his you know, we're looking at 0:23:12.160 --> 0:23:15.640 the crypt side of the thing, but we're also forgetting 0:23:15.760 --> 0:23:20.480 the other dual personality that allows him to not be 0:23:20.760 --> 0:23:23.399 so menacing is the weed side. 0:23:24.480 --> 0:23:26.520 The weed side is what allows. 0:23:26.240 --> 0:23:29.119 Him not to be so menacing and stuff is because 0:23:29.160 --> 0:23:32.200 of the weed side, and because he pushes the weed 0:23:32.400 --> 0:23:35.760 side and so that kind of tap tap tappers down 0:23:36.240 --> 0:23:37.600 the crypt side to. 0:23:37.680 --> 0:23:43.760 Where he's more you know, yeah, you went from he's 0:23:43.880 --> 0:23:45.399 partying and so so. 0:23:45.680 --> 0:23:47.959 If this is a marketing meeting and we're figuring out glasses, 0:23:48.040 --> 0:23:49.840 Malone for Glasses Malone, it has. 0:23:49.800 --> 0:23:50.359 To be cars. 0:23:50.520 --> 0:23:53.280 It has to be cars. It has to be cars. 0:23:53.920 --> 0:23:55.800 Because you don't smoke, you don't drink. 0:23:56.040 --> 0:23:58.560 It has to be cars. Like for Snoop not to 0:23:58.680 --> 0:24:01.960 have a dispensary is ridiculous. 0:24:02.040 --> 0:24:03.840 Like, I think there's certain things that I could get 0:24:03.880 --> 0:24:08.720 off right, And this is where I'm saying, I haven't 0:24:09.600 --> 0:24:12.520 completely convinced myself of content, Like I'm not going to 0:24:12.560 --> 0:24:16.600 become a content creator. Yeah, but there are certain things 0:24:16.640 --> 0:24:19.119 that I do need to do to empower the No 0:24:19.280 --> 0:24:21.639 Selings podcast and the no Seling stream. 0:24:21.960 --> 0:24:23.080 While I am doing that. 0:24:23.880 --> 0:24:26.080 My biggest thing is I don't like doing something and 0:24:26.240 --> 0:24:27.800 not doing it well at a high level. 0:24:27.960 --> 0:24:30.000 So I got a question. Let me ask you this, 0:24:30.600 --> 0:24:33.560 is there a lot of car shows out there. Yes, 0:24:33.760 --> 0:24:35.680 there's international car shows. 0:24:36.320 --> 0:24:39.320 No, I'm talking about like podcast car shows, like content 0:24:39.400 --> 0:24:40.479 creator car shows. 0:24:41.600 --> 0:24:43.640 I mean, like a show about cars, because that could 0:24:43.680 --> 0:24:45.480 be your direction that you go into. 0:24:45.880 --> 0:24:49.400 Well, I mean I think, but obviously, right, we were 0:24:49.400 --> 0:24:53.400 talking about hiring a publicist for the rapper Glasses Malons 0:24:54.160 --> 0:24:56.960 right to tap into that with one ten Giants and 0:24:57.000 --> 0:25:01.000 Glasses to market to a space outside of the traditional 0:25:01.080 --> 0:25:05.159 hip hop listener. Right, But we're saying, now, where is 0:25:05.280 --> 0:25:08.480 the business. If the business is selling what people want 0:25:08.520 --> 0:25:12.280 when they want it, right, then what do people want 0:25:12.320 --> 0:25:17.679 to buy from a crypt Right? And then you can 0:25:17.760 --> 0:25:20.000 add the fact that it's intelligent and start working it 0:25:20.040 --> 0:25:26.120 from there. But if you want everything to flow correctly, smooth, smoothly, 0:25:26.200 --> 0:25:27.520 an impact you give. 0:25:27.720 --> 0:25:30.280 Again, what people know about me is what I tell 0:25:30.359 --> 0:25:31.399 them or what I sell them. 0:25:32.160 --> 0:25:34.840 And I think the car industry will allow you to 0:25:35.080 --> 0:25:38.119 really because we talked about tires and rems and. 0:25:38.119 --> 0:25:38.720 Stuff like that. 0:25:38.960 --> 0:25:40.960 But I don't think those are daily things, you know, 0:25:41.280 --> 0:25:43.720 But I think they'll create daily things if they're being 0:25:43.840 --> 0:25:45.400 sold on a daily basis. 0:25:46.080 --> 0:25:48.439 Yeah, I think we're looking too far with that now. 0:25:48.480 --> 0:25:51.240 I'm not saying we should back away from a wheel company, no. 0:25:51.359 --> 0:25:53.480 No, not just using that as an example of multiple 0:25:53.600 --> 0:25:57.080 things in the industry. Oh okay, because I think you 0:25:57.160 --> 0:25:58.800 can sell a lot of different things. 0:25:59.520 --> 0:26:07.200 A trucker bar, a trucker bar, a Jiffy lou, a Maco. 0:26:10.240 --> 0:26:12.600 Those are things that people who are into the brand 0:26:12.640 --> 0:26:14.720 of glasses Malone can support immediately. 0:26:15.480 --> 0:26:19.120 We could have the best Maco in in hip hop 0:26:19.240 --> 0:26:21.720 in the world. Shit, I'm thinking sea covers and shit 0:26:21.880 --> 0:26:26.360 like that with you endorsing, and that's way later. 0:26:26.880 --> 0:26:29.400 I'm saying there are things in place that we could 0:26:29.480 --> 0:26:33.520 partner with people, yeah, and provide something that actually is 0:26:33.600 --> 0:26:35.000 a business on the daily. 0:26:35.520 --> 0:26:37.879 But I think your content should start going towards that. 0:26:38.560 --> 0:26:40.240 But that's not how it works. 0:26:40.320 --> 0:26:43.159 Like your content naturally goes to that, right, Like we 0:26:43.320 --> 0:26:46.760 have a whole double playlist of music that does cater that. 0:26:46.840 --> 0:26:49.680 But just because like snooping and when they made Dolly Staff, 0:26:49.680 --> 0:26:51.359 they didn't have to rap about being a crypt or 0:26:51.400 --> 0:26:52.840 say crypt to make content. 0:26:53.280 --> 0:26:54.960 It comes with the territory. 0:26:56.119 --> 0:26:59.080 Again, like Pete saying, if you showcase a lowrider in 0:26:59.200 --> 0:27:01.359 a Dicky's ad, you don't need a man Danny. You 0:27:01.400 --> 0:27:05.520 could wear a blue Dicky top, blue Dicky bottom, some 0:27:05.680 --> 0:27:07.639 blue chucks you ain't got to put no big laces 0:27:07.680 --> 0:27:10.920 in them, and some glasses and a low rider that 0:27:11.040 --> 0:27:13.359 say the same thing, like Pete saying, without ever seeing it, 0:27:13.680 --> 0:27:14.040 like it's. 0:27:13.960 --> 0:27:17.000 Real, a lot of lowrider shows going on, and where 0:27:17.040 --> 0:27:18.360 do you find that kind of information? 0:27:18.520 --> 0:27:22.320 Now who talks about it? And you know who talks 0:27:22.359 --> 0:27:24.720 about the low rider shows and when they going on 0:27:25.000 --> 0:27:25.399 and all that. 0:27:25.520 --> 0:27:27.600 Kind of stuff, I mean that's kind of known in 0:27:27.640 --> 0:27:30.280 the streets, but I don't think I think we kind 0:27:30.320 --> 0:27:31.280 of so let's. 0:27:31.280 --> 0:27:33.680 Let the world see that part of the streets then, 0:27:33.840 --> 0:27:35.760 like they try to see the other parts of hip hop, 0:27:35.880 --> 0:27:37.040 but that is what they see. 0:27:37.400 --> 0:27:39.920 I think they really see the other ports. 0:27:39.960 --> 0:27:41.879 They rarely see the shootouts. They don't see that. That's 0:27:41.960 --> 0:27:44.240 why it's so polarizing when they see it. 0:27:44.880 --> 0:27:46.960 Yeah, I think I think low riders and what the 0:27:47.040 --> 0:27:49.840 world seeing because I watched the other shows, you know, 0:27:50.000 --> 0:27:52.080 like meet them and all them kind of car shows 0:27:52.520 --> 0:27:54.359 they be doing, you know. 0:27:55.880 --> 0:27:57.240 Them, and auctions and shit. 0:27:57.640 --> 0:27:59.920 But I really haven't seen a real, like you said, 0:28:00.080 --> 0:28:03.480 real street kind of version that could kind of blend 0:28:03.520 --> 0:28:04.479 both of them together. 0:28:06.480 --> 0:28:08.720 But you don't have to. So that's something we could 0:28:08.720 --> 0:28:09.679 work on specifically. 0:28:09.800 --> 0:28:12.879 But I'm saying we could get into a meeting, we 0:28:12.960 --> 0:28:16.600 can get into into a seema, we could get into 0:28:17.280 --> 0:28:18.040 Bear Jackson. 0:28:18.800 --> 0:28:22.280 Yeah, and I think that'd be the direction that you 0:28:22.320 --> 0:28:25.119 should go, especially what pete. 0:28:25.400 --> 0:28:28.520 What is there a particular. 0:28:29.680 --> 0:28:32.800 Fluid or fluid additive of some sort that is unique 0:28:32.840 --> 0:28:34.840 to performance vehicles aftermarket? 0:28:35.200 --> 0:28:39.480 That too before No, so there's stuff that people kind 0:28:39.480 --> 0:28:43.080 of mess with, but it's not. It's not every day 0:28:44.320 --> 0:28:45.960 something simple like a gas station. 0:28:46.720 --> 0:28:46.960 Sure. 0:28:48.360 --> 0:28:49.920 I was just thinking like, like you know, you see 0:28:49.920 --> 0:28:52.120 that those fuel addeds that clean your whatever the hell 0:28:52.880 --> 0:28:54.640 something like that, Like if you could call it white 0:28:54.720 --> 0:28:57.520 lightning and do a brand partnership with that, so it 0:28:57.600 --> 0:28:59.640 shows up on the shelves that all the makos that 0:28:59.680 --> 0:29:01.840 would be located in the area where you think they 0:29:01.920 --> 0:29:02.480 would want that. 0:29:03.560 --> 0:29:08.200 Yeah, maybe we need to be looking into the AI 0:29:08.440 --> 0:29:12.520 version of painting stuff. What you mean explain that they 0:29:12.600 --> 0:29:15.840 have like new machines that were robots are painting. 0:29:16.880 --> 0:29:19.960 Oh oh, got you like computer animated drafting of painting. 0:29:20.320 --> 0:29:24.760 But don't that take money? Yes and no. But so 0:29:25.000 --> 0:29:25.520 that's the trick. 0:29:25.640 --> 0:29:25.760 Right. 0:29:25.920 --> 0:29:27.920 There's a company I'm invested in that is out of 0:29:28.000 --> 0:29:33.240 Pasadena that does the automated arm for fries and soda drinks. 0:29:34.240 --> 0:29:36.800 It would probably not be terribly hard to take their 0:29:36.840 --> 0:29:39.600 AI model and the same arm and have it just 0:29:39.720 --> 0:29:41.520 do painting instead of dipping into fries. 0:29:41.720 --> 0:29:43.160 Like that really wouldn't be that hard. 0:29:43.400 --> 0:29:46.440 The car company's probably already got those, the major car companies. 0:29:46.480 --> 0:29:50.200 I've seen them. Yeah, they But like we were talking. 0:29:50.000 --> 0:29:55.360 About a month ago, custom aftermarket paint shops. 0:29:55.200 --> 0:29:55.960 Probably don't have that. 0:29:56.400 --> 0:30:04.680 No, I agree with you. So I'm thinking here's where 0:30:05.480 --> 0:30:09.840 marketing starts to matter, right. So King's point. 0:30:10.080 --> 0:30:13.080 King's thing is like, man, everybody been wanting you to 0:30:13.160 --> 0:30:15.920 do this. Everybody also wants you to suck a dick, 0:30:18.040 --> 0:30:19.680 as long as they're not sucking a dick. 0:30:21.640 --> 0:30:27.120 I wish everybody else would suck a dick. I definitely 0:30:27.160 --> 0:30:27.680 don't want to. 0:30:28.800 --> 0:30:29.880 Yeah, everyone else. 0:30:35.800 --> 0:30:37.480 You heard about these fucking diddy parts. 0:30:37.640 --> 0:30:40.520 Y'all know which, So why the fuck y'all ain't why 0:30:40.600 --> 0:30:42.960 y'all asking me out of everybody who got morals. 0:30:42.600 --> 0:30:45.880 And ship to do it? Y'all motherfuckers could not you. 0:30:46.000 --> 0:30:48.320 But other motherfuckers get drunk and go suck a dick 0:30:48.320 --> 0:30:49.480 and they blame it on being drunk. 0:30:51.040 --> 0:30:53.800 I just it's it's hard. I can't suck a dick. Dog, 0:30:53.960 --> 0:30:57.160 I just you got me scared. The road ends up. 0:30:57.240 --> 0:30:59.880 You can't bypass it, you can't skirt around it. 0:31:00.600 --> 0:31:04.520 Because if you start trying to play, motherfucker, Because if. 0:31:04.400 --> 0:31:07.400 You start trying to play in that arena, here's the path. 0:31:07.880 --> 0:31:12.080 If you start lying, if you start idolizing niggas doing 0:31:12.120 --> 0:31:16.800 boofast shit, you're going to be sucking a dick. And 0:31:16.960 --> 0:31:21.400 so when I'm looking at what's working right, there's the 0:31:21.480 --> 0:31:23.840 stuff that I think iced T does well. 0:31:24.200 --> 0:31:26.080 There's the stuff that I think Snoop does well. 0:31:26.680 --> 0:31:30.360 Even jay Z to his own thing, still fits his 0:31:30.520 --> 0:31:37.200 brand to me, he may sometimes not fit are you know, 0:31:37.360 --> 0:31:39.280 expectations of what we want him to be. But if 0:31:39.320 --> 0:31:42.040 you think of jay Z as is you know, this 0:31:42.160 --> 0:31:45.040 nigga that came from selling dope, he hasn't did one 0:31:45.160 --> 0:31:48.920 thing that has fucked the brand up. If he fits 0:31:49.000 --> 0:31:52.040 the brand, which is why I think he's never like short. 0:31:52.080 --> 0:31:54.880 He's never broken his relationship with his audience. 0:31:55.480 --> 0:31:56.920 Okay, that makes sense. 0:31:57.360 --> 0:32:00.520 He may have let you down on your expectation, but 0:32:01.240 --> 0:32:04.920 you know what I mean, That motherfucker is true to form, 0:32:07.160 --> 0:32:07.800 true to form. 0:32:07.880 --> 0:32:08.960 Doog sure? 0:32:09.640 --> 0:32:13.560 I mean his brand seems like just a serious, like 0:32:13.680 --> 0:32:14.440 serial hustler. 0:32:15.000 --> 0:32:15.200 Yeah. 0:32:18.040 --> 0:32:19.760 But then I have to ask you, Glasses. 0:32:20.640 --> 0:32:24.760 You know, so when you first started out, did you 0:32:24.920 --> 0:32:27.080 think you had a brand when you first started in 0:32:27.160 --> 0:32:28.040 the music industry. 0:32:28.280 --> 0:32:33.360 No, I didn't know anything about marketing. Okay, so what 0:32:33.640 --> 0:32:36.520 was you selling? See these? That? 0:32:36.680 --> 0:32:36.840 Was it? 0:32:37.000 --> 0:32:37.760 To see these? To you? 0:32:38.080 --> 0:32:38.200 Was it? 0:32:38.600 --> 0:32:42.920 I mean? I told this authentic street urban cultural story. 0:32:44.040 --> 0:32:44.160 Right. 0:32:44.240 --> 0:32:45.720 I didn't know quite what I was doing. I was 0:32:45.760 --> 0:32:47.200 just telling y'all what I was going through at that 0:32:47.320 --> 0:32:50.360 time when I started, and everybody knew it was real. 0:32:50.840 --> 0:32:52.760 It was talent behind it as a writer, because I'm 0:32:52.800 --> 0:32:55.680 a talented writer. At that time, I was a decent rapper. 0:32:55.760 --> 0:32:58.120 I'm probably a one hundred times better of a rapper, 0:32:58.200 --> 0:33:01.360 but I was always a really good writer and had 0:33:01.400 --> 0:33:05.120 somebody that understoods structuring records and making music. 0:33:06.120 --> 0:33:08.240 And you feel a good way of like. 0:33:10.280 --> 0:33:12.560 Making your voice sound a certain way and working to 0:33:12.600 --> 0:33:15.280 beat a certain way, just it intuitively as a. 0:33:15.320 --> 0:33:17.320 Rapper, like just jump onto like and that sound clut 0:33:17.400 --> 0:33:17.840 seeing shit. 0:33:18.200 --> 0:33:21.880 Yeah, So. 0:33:23.680 --> 0:33:26.040 No, I didn't understand that at first versus now where 0:33:26.120 --> 0:33:31.000 it's like, oh I get it, and here we are, right. 0:33:31.080 --> 0:33:33.840 I'm like, I get even a problem with giving people 0:33:34.040 --> 0:33:37.800 insight into the street urban culture that we call cripping 0:33:37.840 --> 0:33:39.600 and blood in Los Angeles street urban culture. 0:33:39.720 --> 0:33:42.360 You know, they call cripping and blood. But they've had 0:33:42.400 --> 0:33:44.080 it now for forty years. 0:33:45.360 --> 0:33:48.040 On a mainstream level, so they feel like they're not 0:33:49.120 --> 0:33:51.640 there's no rush to see it. They feel like they 0:33:51.720 --> 0:33:56.160 see it right across the street from them, especially in 0:33:56.280 --> 0:33:59.800 hip hop. It's been spoken about now thirty forty years, 0:34:00.720 --> 0:34:05.880 so it's like, all right, I still have a version 0:34:05.960 --> 0:34:08.360 of it that when somebody hears the day like this 0:34:08.480 --> 0:34:11.799 shit he on is crazy, This shit that glasses lung 0:34:11.880 --> 0:34:13.120 guy on, this is deep. 0:34:13.680 --> 0:34:16.120 This is way more than anything else I've heard. 0:34:16.600 --> 0:34:21.120 You get nuances in what I do, but the business 0:34:21.800 --> 0:34:26.799 of entertainment requires that I make every element of delivering 0:34:26.880 --> 0:34:28.080 it as entertaining. 0:34:28.400 --> 0:34:31.440 Okay, next question I have for you, When did you 0:34:31.600 --> 0:34:36.680 start pushing your Crypt brand? I always been a Crypt. No, 0:34:36.800 --> 0:34:39.640 I said, when did you just start pushing your Crypt brand? 0:34:39.840 --> 0:34:46.239 Once I realized what branding was, then I cleared it up. 0:34:47.400 --> 0:34:50.680 I think every so since I put out East Side, 0:34:50.719 --> 0:34:53.279 and pretty much the world that listens to hip hop 0:34:53.360 --> 0:34:54.040 knew I was a crib. 0:34:54.360 --> 0:34:57.040 So that's pretty much where you put the Crypt brand front. 0:34:57.360 --> 0:34:57.400 No. 0:34:57.640 --> 0:35:00.719 No, that's when people realize I was a Crypt. I 0:35:00.800 --> 0:35:02.439 didn't know what I was doing, so I can't say 0:35:02.560 --> 0:35:07.320 I did. I didn't realize it until around twenty seventeen. 0:35:08.440 --> 0:35:10.880 As team started pushing that. You realized you got a 0:35:10.920 --> 0:35:12.280 Crypt brand, you go push. 0:35:12.360 --> 0:35:16.480 Well, I realized, so I did these marketing tests and 0:35:16.600 --> 0:35:18.640 one of them is what is four things people know 0:35:18.719 --> 0:35:21.239 about you? And I kept asking people from all over 0:35:21.320 --> 0:35:24.600 the globe that knew me that were fans in my DMS. 0:35:25.600 --> 0:35:29.400 The number one thing everybody knew that was never confused 0:35:29.440 --> 0:35:31.000 at that point was I was a crypt. 0:35:32.840 --> 0:35:33.439 Nothing else. 0:35:33.520 --> 0:35:36.560 They knew that there was a consistent The number one 0:35:36.640 --> 0:35:38.799 thing they knew I was a crypt. The second thing 0:35:38.960 --> 0:35:41.120 that they knew is I was smart. 0:35:42.880 --> 0:35:43.520 That was weird. 0:35:45.920 --> 0:35:48.200 The third thing they knew and this was a weird 0:35:48.280 --> 0:35:50.960 thing because people didn't know I was from the West Coast. 0:35:51.040 --> 0:35:58.120 It was confusion. People didn't know that. So that's what 0:35:58.320 --> 0:36:03.160 made me realize, like, okay, I created this idea marketing, 0:36:03.239 --> 0:36:06.560 branding and marketing and branding called the four pillars. It's 0:36:06.600 --> 0:36:08.759 the four pillars of your brand. This is what makes 0:36:08.800 --> 0:36:12.880 your room. You build everything with this foundation, these four pillars. 0:36:13.480 --> 0:36:18.279 What's your four pillars that have lifestyles? So once I 0:36:18.400 --> 0:36:23.520 realized that, I cleared it up right, cripping West Coast 0:36:25.239 --> 0:36:31.359 gearhead car ship Intellect. Intellect is going to be hard 0:36:31.400 --> 0:36:34.319 for me to sell because a lot of people feel 0:36:34.360 --> 0:36:38.239 like it's counter. It counters being a cryp, like you 0:36:38.360 --> 0:36:40.800 can't be smart and a crypt Weirdly people think that, 0:36:40.920 --> 0:36:44.040 I don't know why. Shout out to the Oklahoma City 0:36:44.120 --> 0:36:46.920 Thunder for winning a first championship, Alexander. 0:36:47.040 --> 0:36:51.800 Yeah, the Baby Sonics, my baby Sonics one. Oh no, 0:36:52.040 --> 0:36:54.480 he hold on, hold on, don't do this to me. 0:36:55.320 --> 0:36:59.640 Don't take my glory. The baby sons we birth don 0:37:00.280 --> 0:37:01.360 and I need. 0:37:03.800 --> 0:37:03.840 It. 0:37:04.040 --> 0:37:06.920 Very important birth for them. So back to what I 0:37:07.040 --> 0:37:11.759 was saying. So it's like it's like the it's like 0:37:12.040 --> 0:37:14.920 it's like the four the four pillars of in and out. 0:37:14.960 --> 0:37:22.560 Is is fast food, right burgers and fries, right West Coast, 0:37:23.200 --> 0:37:24.239 and then Christianity. 0:37:25.719 --> 0:37:30.120 They can't sell Christianity. Why, I don't know. 0:37:30.480 --> 0:37:32.960 I think it's something that goes against burgers and fries 0:37:33.000 --> 0:37:36.520 and Christianity that I don't know. If people want to 0:37:36.560 --> 0:37:39.719 get God for what they buy, like they'll take it, 0:37:39.920 --> 0:37:42.640 but I don't know if they would buy Christianity. 0:37:42.719 --> 0:37:44.359 Can somebody sells burgers and fries. 0:37:45.560 --> 0:37:47.720 There's always this concern. 0:37:49.640 --> 0:37:52.840 They can't sell it. So that's the that's the fourth 0:37:52.880 --> 0:37:55.000 pillar to the brand that people respect. It's kind of 0:37:55.120 --> 0:37:57.880 like a foundational piece that you can't see that you 0:37:58.000 --> 0:37:59.840 have to kind of look down and stay around at it. 0:37:59.880 --> 0:38:03.600 You will find small things like they're not open on Sunday. Yeah. 0:38:05.080 --> 0:38:10.919 Yeah, this seems like every especially over the last ten years, 0:38:10.960 --> 0:38:17.280 it's accelerated so much. But like every what are those people? 0:38:17.600 --> 0:38:21.120 Like every consultant firm in the country thinks that if 0:38:21.160 --> 0:38:25.080 your baseline's here, if you commit to something that might 0:38:25.320 --> 0:38:30.440 possibly be exclusionary. And christiananity isn't exclusionary in its nature, 0:38:30.480 --> 0:38:34.040 but not everybody's Christian. So I assume that they're being 0:38:34.160 --> 0:38:38.760 told aggressively if you try to over christian your brand, 0:38:39.560 --> 0:38:44.360 there are more non Christians that will disassociate from consuming 0:38:44.680 --> 0:38:50.120 your product than there are Christians that will, like newly 0:38:50.239 --> 0:38:54.160 start buying Hamburgers for the first time who didn't already 0:38:54.200 --> 0:38:55.279 buy Hamburgers before. 0:38:58.200 --> 0:38:59.479 Yeah, at least that's. 0:38:59.400 --> 0:39:00.960 How I see it. I could be dead as wrong. 0:39:01.000 --> 0:39:05.240 Now let me correct that burgers and fries ration. 0:39:05.280 --> 0:39:13.320 Clean, healthy and clean good service Christianity, that's the four pillars, 0:39:14.360 --> 0:39:14.839 so they. 0:39:14.880 --> 0:39:18.960 Lean on it. But I think I think you know, 0:39:19.200 --> 0:39:22.439 I think right now, I think you you are really 0:39:22.560 --> 0:39:25.920 answered you right, you answered your own question about what 0:39:26.080 --> 0:39:29.360 it is, because just sitting here thinking about it, I 0:39:29.520 --> 0:39:32.040 think you know with snoop is like a weed crip. 0:39:32.239 --> 0:39:33.920 You know what I'm saying, that's what softened them up. 0:39:34.520 --> 0:39:37.600 I think racing crip will soften you up. You know 0:39:38.560 --> 0:39:41.160 where we give that events where your entertainment has to 0:39:41.239 --> 0:39:44.320 be overboard. If you got to go overboard or overboard 0:39:44.360 --> 0:39:47.400 in that direction, you know, because you could become the 0:39:47.520 --> 0:39:50.840 racing crip, you know, and that could be your brand 0:39:50.840 --> 0:39:53.080 because I don't think nobody else has that. That's a 0:39:53.200 --> 0:39:56.600 real crip that everybody knows, and I think that will 0:39:56.680 --> 0:39:58.959 soften your brand up tremendously of crip. 0:39:59.360 --> 0:40:02.400 Like he uses, I don't soften. I hate the time sore. 0:40:02.440 --> 0:40:05.759 I don't want to say it's good. You ain't got 0:40:05.840 --> 0:40:08.880 to change it all sensitive, right, But I think you 0:40:09.080 --> 0:40:10.920 can go that way as the raising crib. 0:40:11.400 --> 0:40:13.560 I think you could take over that whole category and 0:40:13.640 --> 0:40:16.040 do whatever the fuck you want without changing who you are, 0:40:16.080 --> 0:40:19.760 because you so intellectually smart when it comes to engines, cars, 0:40:20.400 --> 0:40:23.040 You're polarizing, so you can set things up, you can 0:40:23.080 --> 0:40:25.920 get these connections with all these people. I think you 0:40:26.120 --> 0:40:30.360 just never pushed that before, you know, nationally, Like hey, I. 0:40:30.360 --> 0:40:33.920 Thought it would be what I do after I finished rapping. No, 0:40:34.040 --> 0:40:36.200 I think you have to do that while you rap it. 0:40:36.320 --> 0:40:41.000 Well, it's what's going to make my my hip hop 0:40:41.160 --> 0:40:42.880 career successful entertainment. 0:40:42.920 --> 0:40:45.080 I think so, But I think you should be pushed 0:40:45.160 --> 0:40:49.840 that racing, the racing crib, you know, and you just 0:40:49.920 --> 0:40:52.840 do stuff about rape, you know, like just immerse yourself 0:40:52.880 --> 0:40:54.720 into that car industry. 0:40:54.880 --> 0:41:00.560 Like other people like like like what with your tea? 0:41:00.840 --> 0:41:06.479 Is a fashionable dope dealer, like a high fashion coke dealer. 0:41:07.200 --> 0:41:10.719 That's really the cornerstone high fashion. So how can you 0:41:10.840 --> 0:41:13.040 make some crip racing clothing. 0:41:14.080 --> 0:41:18.960 Not like that that's way off not not that are 0:41:19.040 --> 0:41:21.799 even if it starts, because we we had this first 0:41:21.840 --> 0:41:25.440 conversation about simple business, right, this is how you become 0:41:26.080 --> 0:41:29.520 a millionaire and five months Yeah, my. 0:41:29.640 --> 0:41:36.840 Concern was, like racing is it's fairly niche versus like 0:41:37.160 --> 0:41:42.160 just broadly speaking, a little bit bigger umbrella. Just custom 0:41:42.360 --> 0:41:46.680 like car customization. I think you could you could pair 0:41:46.920 --> 0:41:49.400 like that's because that's really hip hop. It could be 0:41:49.440 --> 0:41:51.279 a lowrider, it could be a dunk whatever it could be. 0:41:51.560 --> 0:41:57.800 But car customization is a little bit more custom cripping. 0:41:58.480 --> 0:42:01.719 Yeah, so. 0:42:03.320 --> 0:42:09.320 So it's inclusive of drag racing. It's also inclusive of donks. 0:42:14.000 --> 0:42:17.680 I like Yeah, that's all the same thing because. 0:42:17.400 --> 0:42:19.839 You street race too, because I remember the Netflix moved 0:42:20.000 --> 0:42:20.680 Netflix show. 0:42:20.960 --> 0:42:23.520 So it's not like you just show it, you actually race, 0:42:24.280 --> 0:42:25.640 but I've I've had. 0:42:27.160 --> 0:42:29.279 You know what I'm saying, Like he actually raced. He 0:42:29.520 --> 0:42:34.040 actually raced motherfucking cars. Like the he's a racer too. 0:42:34.560 --> 0:42:36.360 But y'all all we all say the same thing. 0:42:36.400 --> 0:42:37.520 He right, whole ride. 0:42:37.640 --> 0:42:40.440 I've had g bodies, that's fast. You just did everything 0:42:40.560 --> 0:42:41.280 in the industry. 0:42:41.400 --> 0:42:45.120 So that's why he's right. It's custom CRP. Yeah, so 0:42:45.239 --> 0:42:49.000 I need to switch cripping from right here right and 0:42:49.120 --> 0:42:52.680 put crippen in the second pillar. And the main support 0:42:52.800 --> 0:43:04.640 pillar is custom or customers, custom coaches, custom culture. Sure, 0:43:04.760 --> 0:43:08.359 and every artist, I feel like, or people that want 0:43:08.440 --> 0:43:11.240 to start a business should figure out the four pillars 0:43:11.320 --> 0:43:12.040 of their brand. 0:43:13.360 --> 0:43:17.640 Okay, No, I was ticking in my head. There was 0:43:17.680 --> 0:43:20.840 a old clothing brand that was like a surf skate 0:43:20.920 --> 0:43:24.160 brand back when I was a kid that was like 0:43:24.239 --> 0:43:25.640 big in that world. 0:43:25.680 --> 0:43:28.320 About to steal the custom car culture. And I was like, 0:43:28.400 --> 0:43:31.080 I thought it was I had that name Pete. 0:43:31.680 --> 0:43:35.400 Mm hmmm, Hey, I'm trademarker custom car car culture already 0:43:35.520 --> 0:43:36.560 it's called custom culture. 0:43:36.560 --> 0:43:37.120 It's already big. 0:43:37.320 --> 0:43:41.320 I'm talking about the other one. I'm taking everything around 0:43:41.400 --> 0:43:45.960 that name. Sure people make a mistake, they gonna fallo 0:43:46.000 --> 0:43:46.480 in my lap. 0:43:48.000 --> 0:43:51.560 Just just just use the Chanel logo brand until they sue. 0:43:51.440 --> 0:43:59.919 You falling in your lap just starting. 0:44:05.200 --> 0:44:10.000 Yeah, I've done, I'm done. I'm not making another suggestion 0:44:10.160 --> 0:44:16.000 ever again. I want to in my lap? Yeah, yeah, 0:44:16.040 --> 0:44:21.320 I follow in my lap. I gotta watch what I said. 0:44:22.200 --> 0:44:22.879 Don't know what I'm saying. 0:44:22.920 --> 0:44:27.040 I'm saying, Lord be important, right, because every artist is 0:44:27.080 --> 0:44:30.760 dealing with this, and because the business is handicapping people 0:44:31.200 --> 0:44:35.160 with records to make money. So then you have people 0:44:35.320 --> 0:44:39.040 doing a million different things, like it's funny we're saying this, 0:44:39.200 --> 0:44:41.880 but everybody jokes with a d and they call him 0:44:41.920 --> 0:44:42.560 a party crip. 0:44:45.000 --> 0:44:49.360 But I think he's missing something by not accepting that. 0:44:50.120 --> 0:44:50.520 M hmm. 0:44:51.719 --> 0:44:53.960 That's a perfect example what we were talking about earlier. 0:44:55.280 --> 0:44:57.760 Give the audience what they want. Don't try to convince 0:44:57.840 --> 0:44:59.960 the audience to want what you're trying to give them. 0:45:02.640 --> 0:45:07.040 If if the audience tells you you're this, you're this 0:45:07.520 --> 0:45:18.560 and for the purposes of that relationship, mm, because they've 0:45:18.600 --> 0:45:19.759 already decided for you. 0:45:22.560 --> 0:45:28.320 And your job is to fulfill it. Yeah, whether it 0:45:28.360 --> 0:45:34.520 goes your morals and character, this is the this is 0:45:34.600 --> 0:45:36.800 the only way to keep your morals and character. You know, 0:45:37.520 --> 0:45:39.920 you have to solve these things. But what if they 0:45:39.960 --> 0:45:41.799 want you to be something that you don't want to. 0:45:41.840 --> 0:45:45.080 Be, Like why you would have had to have done something? 0:45:45.239 --> 0:45:46.640 You would have. 0:45:46.680 --> 0:45:48.880 Had to have done something to make them want that. 0:45:49.440 --> 0:45:52.759 A d doesn't like the title party crip because he 0:45:52.840 --> 0:45:55.080 feels like it's a slack to him as being like 0:45:56.400 --> 0:45:59.080 it feels counterproductive, like he's not in the hood. 0:45:59.320 --> 0:46:01.400 Cripping, which yeah, like he only crips. 0:46:01.120 --> 0:46:05.360 For parties at parties or do get bitches. And it's like, 0:46:06.840 --> 0:46:09.000 but you missing something when you allow that to not 0:46:09.160 --> 0:46:12.640 be that means you're also fun cryp. That's like when 0:46:12.640 --> 0:46:14.600 people used to call me a smart crip homies to 0:46:14.719 --> 0:46:18.400 be a man, it gets smart, Like that's I'm missing. 0:46:18.400 --> 0:46:21.640 I didn't try to prove I was dumb. You maybe 0:46:21.760 --> 0:46:22.279 y'all dumb. 0:46:23.480 --> 0:46:25.880 And most crips that are associated with parties are hustlers. 0:46:25.960 --> 0:46:27.959 Why do they think that somebody would be a party 0:46:28.000 --> 0:46:31.480 crypt Probably because they're out there getting grinding, promoting parties, 0:46:31.719 --> 0:46:35.040 getting venues, packing them out and all the rest of it. 0:46:37.560 --> 0:46:40.400 For his sake anyway, I mean, like how many promoters 0:46:40.480 --> 0:46:42.719 like that used to do, you know, various things. 0:46:44.680 --> 0:46:47.319 After hours parties whatever, charge people fifty at the door 0:46:47.440 --> 0:46:50.040 off Western and sixty eight or whatever, all that shit 0:46:50.160 --> 0:46:52.560 down there and make up ten thousand bucks in a night, 0:46:52.640 --> 0:46:53.400 you know whatever they would do. 0:46:54.360 --> 0:47:02.040 Not. No, I'm just cracking up because you just made 0:47:02.040 --> 0:47:06.400 me think about the Smurfs and shit brainy party. 0:47:10.520 --> 0:47:14.040 Because because that's really, that's really because once you figure 0:47:14.040 --> 0:47:15.840 out your brand, do you understand your product? 0:47:15.960 --> 0:47:19.240 Yeah, once you figure out your brand, did you understand 0:47:19.239 --> 0:47:19.680 your product? 0:47:19.760 --> 0:47:23.000 And then storytelling it's not as hard like Pete saying, 0:47:23.080 --> 0:47:28.399 because you're already giving people what they want. One thing 0:47:28.520 --> 0:47:31.879 I've never had is people question my cripping. That's that's 0:47:31.920 --> 0:47:34.000 going to be the smallest thing I ever had happen. 0:47:35.480 --> 0:47:38.640 And truly, my cripping journey is worthy of being celebrated 0:47:38.680 --> 0:47:41.640 because I wasn't. I'm not like some of my homeboys 0:47:41.680 --> 0:47:43.880 who to me, they were born into cripping as far 0:47:43.920 --> 0:47:47.000 as like their parents was going through, Like they went 0:47:47.040 --> 0:47:48.320 through a different type of struggle. 0:47:49.280 --> 0:47:50.080 I didn't have that. 0:47:50.560 --> 0:47:53.480 So even how they saw their own life value that 0:47:53.680 --> 0:47:56.799 made them way more loose about doing anything. I had 0:47:56.920 --> 0:48:00.399 more reserves, so I had to rationalize everything that needed 0:48:00.480 --> 0:48:04.880 to happen. So it's different to build your reputation in that, 0:48:05.920 --> 0:48:08.000 you know, you go from being somebody who people felt 0:48:08.040 --> 0:48:09.640 like they need to look after to people like, oh, 0:48:09.719 --> 0:48:11.000 this nigga gonna look after us. 0:48:11.360 --> 0:48:13.000 Let me ask you a question, because. 0:48:14.640 --> 0:48:17.920 We know how gangs and stuff is looked on on 0:48:18.040 --> 0:48:21.120 the streets and stuff, how is it looked on inside 0:48:21.200 --> 0:48:23.120 the institutions of prisons? 0:48:23.840 --> 0:48:27.320 Should you be able to tell us? I'm just like, like, 0:48:27.440 --> 0:48:29.520 from your perspective, from like what you hear. 0:48:29.600 --> 0:48:35.360 From your perspective, is it harder being a gang in 0:48:35.520 --> 0:48:39.480 prison or is it easier or from your perspective. 0:48:39.000 --> 0:48:41.640 From my perspective, not what you heard or not from 0:48:41.680 --> 0:48:44.200 what I heard, but from my perspective of my ability 0:48:44.280 --> 0:48:51.760 to process what's happening, No, I think prison would probably 0:48:51.840 --> 0:48:55.320 be a simpler place to be a man. Okay, what 0:48:55.440 --> 0:48:57.759 I realized, what I believe about prison, or what I 0:48:57.880 --> 0:49:03.080 realize is that's really man shit at at his most primitive, 0:49:03.400 --> 0:49:07.360 and honestly, it's probably more sophisticated in prison than it 0:49:07.480 --> 0:49:11.000 is in the streets like so based off the people 0:49:11.080 --> 0:49:13.200 I know that went to prison, I never met nobody 0:49:13.239 --> 0:49:16.719 that went to prison that didn't come home smarter, like 0:49:16.880 --> 0:49:17.560 more informed. 0:49:18.200 --> 0:49:20.800 I mean, some of the craziest niggas come home in 0:49:20.880 --> 0:49:25.279 an know some shit. Oh no gee, nigga like. 0:49:27.000 --> 0:49:30.000 Even the niggas who wasn't reading as much them niggas 0:49:30.080 --> 0:49:32.799 talking to other niggas like niggas have more time. 0:49:33.120 --> 0:49:34.160 This is what I believe too. 0:49:34.480 --> 0:49:37.400 I believe the streets is so chaotic at times, and 0:49:37.480 --> 0:49:41.000 you be so disenfranchised and lack of opportunity that you 0:49:41.080 --> 0:49:44.319 spend so much of your time just distracting yourself from 0:49:44.360 --> 0:49:46.840 real problems. So you do dumb shit, you know what 0:49:46.840 --> 0:49:48.879 I mean, to distract yourself. But when you go to jail, 0:49:49.000 --> 0:49:50.360 not to mention. Also, when you're on the street, you 0:49:50.360 --> 0:49:53.719 gotta figure ot how to feed yourself, clothe yourself, all 0:49:53.760 --> 0:49:56.480 this so shit that could drive you crazy. When you 0:49:56.600 --> 0:49:59.360 in prison, a lot of your necessities are taken care of, 0:50:00.239 --> 0:50:04.479 so you have idle time, and then you really start 0:50:04.520 --> 0:50:07.160 to see who a man is when they have idle time. 0:50:07.320 --> 0:50:09.839 And that's why I think most of the brothers come 0:50:09.920 --> 0:50:14.160 home from jail more informed about something they can. 0:50:16.160 --> 0:50:18.520 You think it's fair to say that in that environment 0:50:19.200 --> 0:50:23.640 because of the concentration of space and time, it's I 0:50:23.800 --> 0:50:29.400 perceive it as like like an incubator of strategic human psychology. 0:50:29.880 --> 0:50:32.399 Like you can't avoid things very like you could kind 0:50:32.440 --> 0:50:34.759 of get into some shit on the streets and kind 0:50:34.800 --> 0:50:36.440 of duck out and slip out and kind of like 0:50:36.560 --> 0:50:37.759 run from your consequences. 0:50:37.920 --> 0:50:40.360 It's a probably much harder task to do that on 0:50:40.440 --> 0:50:41.040 the inside. 0:50:41.080 --> 0:50:45.239 Like do you get that sense of like strategic consciousness 0:50:45.280 --> 0:50:48.680 and reading people at an accelerated level in there? 0:50:48.719 --> 0:50:49.799 Or am I'm inventing that. 0:50:51.760 --> 0:50:56.080 I might be the wrong person that asked us because 0:50:56.480 --> 0:51:00.560 I viewed prison, I viewed the outside worst in prison 0:51:01.200 --> 0:51:02.440 and being in prison. 0:51:02.800 --> 0:51:03.879 Why you know what I'm saying? 0:51:04.000 --> 0:51:08.360 Like me, I don't believe in all the tough stories 0:51:08.440 --> 0:51:12.440 that people say when they get out of prison, because 0:51:12.440 --> 0:51:15.160 I've been in multiple prisons from the state to the 0:51:15.239 --> 0:51:16.600 Feds across this country. 0:51:17.120 --> 0:51:19.120 I've been in riots. I've been in all kinds of 0:51:19.160 --> 0:51:22.160 shit started riots. I understand how this works. 0:51:24.480 --> 0:51:24.880 For me. 0:51:25.520 --> 0:51:29.080 Man for me, when I look at the prison system 0:51:29.160 --> 0:51:31.920 and I look at gangs and I hear glasses talking, 0:51:33.200 --> 0:51:36.319 it makes some things understandable because I've seen some people 0:51:36.440 --> 0:51:40.000 come out of prison and come back to gangs with 0:51:40.160 --> 0:51:44.400 the superior reputation that wasn't like that in prison. 0:51:45.320 --> 0:51:45.920 Oh, I got you. 0:51:46.600 --> 0:51:49.040 But you know what I'm saying it because so the 0:51:49.239 --> 0:51:51.680 journey of a cryp. When you saw about the journeys 0:51:51.719 --> 0:51:53.759 of a crypt, I was just thinking, well, what about 0:51:53.760 --> 0:51:55.800 the journeys of a crypt that go into prison? 0:51:56.920 --> 0:51:58.439 Go ahead and tell you why he come home. 0:51:59.520 --> 0:52:01.839 So that's a subconscious thing, but I figured it out 0:52:01.880 --> 0:52:05.800 talking to enough homies and picking them. Everybody respect a 0:52:05.920 --> 0:52:09.200 man that's being held accountable. So if you go to 0:52:09.320 --> 0:52:14.600 jail and you don't actually tell or do nothing, no 0:52:14.760 --> 0:52:17.719 bust or shit, You do your you walk your time, 0:52:17.880 --> 0:52:20.080 everybody respects you being a man. 0:52:20.440 --> 0:52:21.759 Yeah. But see, that's what I'm saying. 0:52:21.920 --> 0:52:26.560 Like me personally, I seen shit in prison that I 0:52:26.680 --> 0:52:29.040 don't say about motherfuckers on the street that I seen 0:52:29.120 --> 0:52:32.680 them do in prison, that this shit is weird. And 0:52:33.120 --> 0:52:34.719 I see him come on the street and have this 0:52:34.920 --> 0:52:37.719 other persona while they was up in prison with a 0:52:37.800 --> 0:52:40.680 whole different persona. And for me, that's why I say 0:52:40.800 --> 0:52:44.120 I'm different because I've been through things and I've seen 0:52:44.200 --> 0:52:47.200 things I've been challenged, I've been tried. I've been all 0:52:47.320 --> 0:52:49.759 that shit and made it through, you know, twenty years 0:52:49.840 --> 0:52:52.440 of prison. And so when I look at this, he's 0:52:52.480 --> 0:52:54.840 talking about the journey of a crip and what he 0:52:55.000 --> 0:52:56.040 been through, and I'm. 0:52:55.960 --> 0:52:58.239 Just thinking, like, okay, have me thinking about my life? 0:52:58.560 --> 0:53:00.480 And then I start thinking about all the journeys of 0:53:00.560 --> 0:53:03.920 crips and the authentic part of being a crip. And 0:53:04.120 --> 0:53:05.640 that's where the question came in. 0:53:05.760 --> 0:53:08.080 Okay, well about these niggas that go to prison and 0:53:08.239 --> 0:53:10.080 then they act like this and that and they get 0:53:10.120 --> 0:53:13.240 back out like they're super crip or something. But in prison, 0:53:13.920 --> 0:53:17.239 it wasn't like that, and most of them niggas ain't 0:53:17.239 --> 0:53:18.680 getting out to tell the truth. 0:53:19.040 --> 0:53:20.799 That was a twist on my That was a twist 0:53:20.840 --> 0:53:22.680 on I didn't know that's what you meant, But I 0:53:22.719 --> 0:53:24.200 thought you meant brother just went down. 0:53:24.239 --> 0:53:26.440 You mean lying, that's what you say. 0:53:26.520 --> 0:53:28.359 That to become who they are, Like you say, they 0:53:28.400 --> 0:53:30.719 gotta lie to become who they are, to become this, 0:53:31.400 --> 0:53:34.480 you know what people want to see and hear, you know, 0:53:34.640 --> 0:53:36.919 and right now, this is this prison thing is really 0:53:37.000 --> 0:53:39.359 pushing Like I'm just sitting back like damn this shit 0:53:39.480 --> 0:53:41.920 is a lot. Like you said, your morals and characters 0:53:42.000 --> 0:53:45.600 have me not really speaking on this shit because like 0:53:46.040 --> 0:53:49.360 I feel like an expert in prison, like your history, 0:53:49.880 --> 0:53:53.160 you know, like a historian on you know, cripping in 0:53:53.400 --> 0:53:54.040 la and stuff. 0:53:54.200 --> 0:53:57.759 I feel like I'm a historian on prison. I've been 0:53:57.880 --> 0:53:59.919 locked up since seven, since I was seven years old. 0:54:00.480 --> 0:54:04.279 Yes, I wouldn't push back on that. When you when 0:54:04.280 --> 0:54:04.640 you had. 0:54:04.560 --> 0:54:13.239 Gotten out from doing that, you're qualified thing that it 0:54:13.320 --> 0:54:14.279 takes a total. 0:54:14.040 --> 0:54:15.640 To go from kindergarten to a PhD. 0:54:16.640 --> 0:54:18.720 And I got me an AA degree in prison. 0:54:18.840 --> 0:54:21.920 So I understand the transition of becoming smarter and stuff, 0:54:21.960 --> 0:54:24.920 because yes, I see brothers going there and become smarter 0:54:25.120 --> 0:54:28.360 and stuff, but once they come out, they're not the 0:54:28.440 --> 0:54:30.400 ones that's really running back to the streets. 0:54:32.320 --> 0:54:36.239 Like you had one block of time that was pretty significant. 0:54:36.480 --> 0:54:38.200 If memory serves. 0:54:38.640 --> 0:54:41.719 Like I had two blocks of time that's pretty significant. Sure. 0:54:42.000 --> 0:54:44.479 Sure I did tend in the fans, attend in the state. 0:54:45.040 --> 0:54:47.640 Okay, I got you, got you. I did like twenty 0:54:47.680 --> 0:54:48.120 and then like. 0:54:49.280 --> 0:54:54.120 Five ten back to back you oh, back to back, Yeah. 0:54:54.880 --> 0:54:57.239 Oh gotcha. I thought there was a time my question, 0:54:57.440 --> 0:54:59.799 but like when you when you got out. 0:55:00.680 --> 0:55:03.040 I got out on parole and caught a fan case 0:55:03.600 --> 0:55:07.160 like two three months after I was on parole and 0:55:07.280 --> 0:55:10.200 I got violated back to the state. And then after 0:55:10.239 --> 0:55:12.560 I did like my violation the state, then the fans 0:55:12.680 --> 0:55:15.200 came like two years later and got me when I 0:55:15.200 --> 0:55:17.759 was supposed to get released from the state, and they 0:55:17.840 --> 0:55:19.799 got me on my release day because I maxed out 0:55:19.840 --> 0:55:21.360 at the state when. 0:55:21.239 --> 0:55:25.719 It was all said and done, Like that's a significant 0:55:25.760 --> 0:55:27.839 time lapse. When so when you came out, you were 0:55:27.840 --> 0:55:30.560 talking about people coming out and having like an elevated 0:55:30.840 --> 0:55:32.640 status once they get out based off of. 0:55:32.800 --> 0:55:33.680 Him having been in there. 0:55:34.239 --> 0:55:38.560 Did you have much of a relationship with like I say, 0:55:38.640 --> 0:55:40.680 like you know, like once a crypt, always a crypt, 0:55:40.719 --> 0:55:44.279 But like did you have a relationship with like that world. 0:55:44.120 --> 0:55:45.759 Or that or did you kind of just like, look, 0:55:45.800 --> 0:55:48.680 I I need to go do something or you know, 0:55:48.719 --> 0:55:49.120 how did that. 0:55:49.200 --> 0:55:51.399 Go for you to talk about when I got out? 0:55:51.680 --> 0:55:53.320 Yeah, Like when you got out, were you still. 0:55:53.160 --> 0:55:58.440 Like okay, like I'll never not be a cryp, Like 0:55:58.560 --> 0:56:01.640 I'll never not be that and I've never denounced being 0:56:01.719 --> 0:56:02.240 a crypt. 0:56:02.840 --> 0:56:05.120 But when I got out, I wanted to put cripping 0:56:05.200 --> 0:56:06.160 in a better light. 0:56:07.000 --> 0:56:09.239 Gotcha, Gotcha, we should go back to like your same 0:56:09.280 --> 0:56:12.080 neighborhood and have fan fare from like younger people who. 0:56:12.840 --> 0:56:15.840 Teach them, teach them a different way, because, like Glasses 0:56:15.920 --> 0:56:19.520 is saying, crips don't just do bad things, We just 0:56:19.840 --> 0:56:21.120 are in a bad situation. 0:56:22.120 --> 0:56:24.080 Yeah, you know what I'm saying, that we got to 0:56:24.160 --> 0:56:24.719 survive on. 0:56:25.160 --> 0:56:28.600 So for me getting out, I'm learning, like, Okay, I 0:56:28.640 --> 0:56:31.799 see where I come from, really smart people, they're really 0:56:32.160 --> 0:56:36.040 artistic people. The fucker's building engines at twelve years old, 0:56:36.160 --> 0:56:37.719 and shit, I seen you know what I'm saying. So 0:56:37.920 --> 0:56:40.080 for me, it was about, Okay, how could I make 0:56:40.160 --> 0:56:44.920 cripping be pleasant in people's eyes? How could I make 0:56:45.000 --> 0:56:49.480 cripping be okay acceptable where people's not scared because you're 0:56:49.520 --> 0:56:53.239 a cryp? That was my mindset when I came out 0:56:53.280 --> 0:56:57.440 of prison, Gotcha, was to bring that, not that I, oh, 0:56:57.480 --> 0:56:58.799 I'm not gonna be a crypt no more. 0:56:58.880 --> 0:57:01.479 No, I'm gonna show how crips could be great. 0:57:02.040 --> 0:57:04.560 And I also didn't know if like over that time lapse, 0:57:04.680 --> 0:57:07.960 like if people like I said, I don't know the 0:57:08.040 --> 0:57:11.200 Tacoma landscape at all, but like let's say hypothetic, like 0:57:11.320 --> 0:57:16.120 you went back to the same geographical space. There might 0:57:16.160 --> 0:57:18.520 not be many people around there that have a relationship 0:57:18.560 --> 0:57:20.880 with you after that kind of Oh, I got a. 0:57:20.960 --> 0:57:23.240 Big family up there, and I got such a good 0:57:23.320 --> 0:57:27.000 reputation that most places they gonna roll out the red carpet, 0:57:27.320 --> 0:57:30.160 gotcha or the blue carpet in my case. 0:57:30.520 --> 0:57:33.920 Sure, you know what you're asking me, Pete, And this 0:57:34.120 --> 0:57:36.880 is the thing, and this is really important. Bro Okay. 0:57:39.240 --> 0:57:42.320 People do blame their neighborhood for what they go through. 0:57:43.600 --> 0:57:46.800 It's a It's a lot of people I see online. 0:57:46.880 --> 0:57:50.240 Charleston White is one of those people on him. Whack 0:57:50.680 --> 0:57:54.520 to me, blames his community for things that they've been through. 0:57:54.720 --> 0:57:55.960 That's not what I was trying to ask. 0:57:56.280 --> 0:57:58.560 No, no, no, no, I'm gonna get to your point. 0:57:58.640 --> 0:58:02.000 Okay, So when they come home from because Whack is 0:58:02.040 --> 0:58:04.360 one of those people to me that you could see 0:58:04.360 --> 0:58:06.880 he came home, smarter, came home, started the trucking business, 0:58:06.920 --> 0:58:11.800 got his life together. But I think there's a level 0:58:12.280 --> 0:58:14.360 I've heard my homeboy, Rick Rock to me kind of 0:58:14.480 --> 0:58:17.800 is like that. And the way they see their homies 0:58:18.040 --> 0:58:21.680 is different. What you mean, like they I think they 0:58:21.840 --> 0:58:23.960 kind of blamed the circumstance for why they. 0:58:24.560 --> 0:58:26.000 They don't see their homies greatness. 0:58:26.080 --> 0:58:29.200 You mean they see them as responsible for why they 0:58:29.200 --> 0:58:29.640 did what they. 0:58:29.560 --> 0:58:32.400 Did, Yes, versus you me. 0:58:32.640 --> 0:58:35.440 Some people, we understand that we were We had a 0:58:35.560 --> 0:58:37.560 choice and we did what we did and then we 0:58:37.640 --> 0:58:40.360 got in trouble. We were held accountable. We might blame 0:58:40.440 --> 0:58:42.720 one person that's on our case. We don't blame the 0:58:42.800 --> 0:58:43.640 community itself. 0:58:44.400 --> 0:58:46.439 I just want to go help the community and fix 0:58:46.520 --> 0:58:48.720 it because it's a circumstance that I put us in 0:58:48.840 --> 0:58:51.680 situations that we do the best we can to survive. 0:58:51.920 --> 0:58:56.680 But everybody else don't. Necessarily, I've noticed it's not just them. 0:58:56.920 --> 0:59:00.320 It's a lot of people that blame the commune unity 0:59:00.560 --> 0:59:04.720 for how they are. Wow, And don't get me wrong, 0:59:05.200 --> 0:59:09.120 you do it is a jungle, but you also have 0:59:09.280 --> 0:59:11.240 to be accountable for being in that jungle. 0:59:11.360 --> 0:59:13.400 It's so funny that you say it's a jungle because 0:59:13.840 --> 0:59:15.320 as a kid, I used to think I was the 0:59:15.400 --> 0:59:20.600 real Tarzan, you know from Africa, Like I was the 0:59:20.680 --> 0:59:23.560 real Tarzan and shit walking through the coma and like 0:59:24.280 --> 0:59:26.080 you know, like it was a real jungle and shit. 0:59:26.160 --> 0:59:28.600 That's why you think that because as a kid, I 0:59:28.680 --> 0:59:31.680 used to act like the coma was a jungle. You know, 0:59:32.640 --> 0:59:38.320 that's just that's funny. Well, I gotta do it. King 0:59:38.520 --> 0:59:41.960 is Tarzan, he can't go to jungle bungle. 0:59:45.840 --> 0:59:48.400 And looking out for tuning into the Note Sellers podcast. 0:59:48.720 --> 0:59:51.520 Please do us a favorite, subscribe, rate, comment, and share. 0:59:51.920 --> 0:59:54.320 This episode was recorded right here on the West coast 0:59:54.360 --> 0:59:57.320 of the USA and produced about the Black Effect Podcast 0:59:57.440 --> 0:59:59.000 Network and now hard Radio. 0:59:59.560 --> 0:59:59.760 Yeah