Speaker 1: Watch up and welcome back to another episode of No
Speaker 1: Sealers Podcast with your hosts now Fuck That with your
Speaker 1: loaw glasses Malone.
Speaker 2: I've been thinking about it a lot, right. It's like.
Speaker 1: The music business is going through such a change, right, So,
Speaker 1: like we're going to New York to set up all
Speaker 1: of the stuff for press, and it's odd to not
Speaker 1: go up there and not do a press run, but
Speaker 1: just really going up there to invest in an idea
Speaker 1: that that you need to invest in, right, which is
Speaker 1: taking pictures and you know, making actual marketing as entertaining,
Speaker 1: sure as the reality itself. So I've been thinking about
Speaker 1: what needs to happen even as we build the No
Speaker 1: Selling's pod YouTube page. Sure, and the industry is in
Speaker 1: such a funky place, like you almost have to be
Speaker 1: a content creator as much as I have a disdain
Speaker 1: for it until the records kind of get going, Because
Speaker 1: once the records get going the way I figured out records,
Speaker 1: it'll be fine. But you it's like everybody's forcing you
Speaker 1: to work for YouTube or work for Twitter, or work
Speaker 1: for Instagram.
Speaker 2: Sure, sure.
Speaker 1: Is there like is there like a is there like
Speaker 1: a what do you think the trick to making money is?
Speaker 1: I have heard that, or like, is there like a
Speaker 1: simplistic idea.
Speaker 3: Of making money primarily sure?
Speaker 4: I mean like sorry, like primary income versus secondary income. Yeah, sure, yeah,
Speaker 4: I think on the primary income side, the trick is just.
Speaker 3: Listen to your customer base.
Speaker 4: Just just always be in tune with your customer base
Speaker 4: and not have any qualms about giving your customer base
Speaker 4: what they want when they want it, and try to predict,
Speaker 4: to the best of your ability, what they're about to
Speaker 4: want in the timeframe when you can deliver it. So
Speaker 4: if you know it could take you three months to
Speaker 4: deliver a thing, then center your prediction on what your
Speaker 4: customer base is going to want three months from now
Speaker 4: when that thing is able to be delivered, not later
Speaker 4: or not earlier or whatever else. I think that's kind
Speaker 4: of people who like don't have a great skill, but
Speaker 4: they just have entrepreneurial aptitude basically from everything people have
Speaker 4: known like that or read about or analyzed, they just
Speaker 4: have a great ability to find out what people want
Speaker 4: that they can give them and give it to them.
Speaker 3: And that's really it.
Speaker 4: You know, just know what people want when they want it,
Speaker 4: and match that to what you can give them that
Speaker 4: other people can't, or at a price you can give.
Speaker 3: It to them at that other people cannot.
Speaker 2: What you think? King?
Speaker 5: Damn, I was listening to Pe trying to give me
Speaker 5: a heads up in a secret or you know, figure
Speaker 5: out the money.
Speaker 4: I just said a big I feel like I just
Speaker 4: talked at a great, big circle of empty garbage.
Speaker 2: I mean, does it makes sense?
Speaker 3: As soon as I said, I was like, yeah, they
Speaker 3: made a lot of sense. That I was like, what
Speaker 3: did I say?
Speaker 2: Well?
Speaker 1: Giving people what they want is obviously very simply put,
Speaker 1: but it's makes sense.
Speaker 4: Well, some people are more preoccupied with trying to convince
Speaker 4: people that what they have to give is what they
Speaker 4: should want, and I think that there's a gap between
Speaker 4: those two points that can get pretty wide.
Speaker 2: Okay, but the question was again, say the question again, Lessons.
Speaker 2: What would be the secret to making money?
Speaker 5: I think the secret to make of money, or at
Speaker 5: least a part of the secret to make of money?
Speaker 5: I think what have to be visibility? You know, how
Speaker 5: many people can see this which you want to present
Speaker 5: to them?
Speaker 2: You know?
Speaker 5: So I think part of the secret is visibility. How
Speaker 5: much can you make this product visible? People will be
Speaker 5: able to see it, so it's not just one being
Speaker 5: to me, that's a secret to make the money.
Speaker 4: This is kind of what I thought was interesting about
Speaker 4: that Bane article I sent you, which.
Speaker 2: You can see repeat so expand on it, police, I'll
Speaker 2: send it to you.
Speaker 3: It was basically just like what do tech company like?
Speaker 4: You know, A small percentage of tech companies ever hit
Speaker 4: one hundred million a year, and a smaller percentage of
Speaker 4: that group ever hit a billion a year, and here's
Speaker 4: what they focus on. And it was really more about
Speaker 4: trying to sell more to your audience really than necessarily
Speaker 4: innovate your way into some whole new market of consumers.
Speaker 4: In a nutshell, it the thing was like eight pages
Speaker 4: long with a crapload of analytics.
Speaker 3: And that was kind of all I took from it.
Speaker 3: But it was a sort of a basic strategy as
Speaker 3: defined by the outcomes.
Speaker 5: But you know, you know, it's funny that you say
Speaker 5: that because I go back and I complain about you know,
Speaker 5: Microsoft and stuff like that, because I remember by one
Speaker 5: time word and all those programs all came together on
Speaker 5: the computer. Now you gotta buy each one separately or
Speaker 5: in a package you can't even buy.
Speaker 3: You gotta subscribe to.
Speaker 2: Them like that. Yeah, you know what I'm saying.
Speaker 5: Like, so I'm listening to what you're saying, and I'm
Speaker 5: watching them do that to us, you know, started breaking
Speaker 5: it down to little things that we have to buy
Speaker 5: when it should be just one thing.
Speaker 2: Sure, and it was one thing.
Speaker 5: And then somewhere along the line they realized, you know what,
Speaker 5: we could break this free package down that comes with
Speaker 5: the computer and start selling to them individually.
Speaker 3: Yeah, why sell somebody a bottle of milk?
Speaker 2: Them?
Speaker 3: You can force them to subscribe to milk.
Speaker 2: Yeah, after they already got used to drink the milk.
Speaker 6: Yeah.
Speaker 2: No selings live the lunch hour. Excuse me, no seilings.
Speaker 1: Yeah, my brother, Peter Boss, I'm doing way too much
Speaker 1: content at this point.
Speaker 2: I got I'm doing way too much content at this time.
Speaker 2: It's getting fun, though it's not fun for me. It's
Speaker 2: getting fun.
Speaker 3: But changing ad to the King of content.
Speaker 5: Hey, I'm loving it, Hey of content and the king
Speaker 5: of content. Hey Pete, watching this man transform in front
Speaker 5: of your eyes. Oh it's amazing. Oh, washing them go
Speaker 5: from one thought going into another thought by force? Oh man,
Speaker 5: Oh it's amazing. I never want to miss this right here.
Speaker 1: It's actually so the funny Party is that you think
Speaker 1: this is like a forced thing. It's a I have
Speaker 1: to choose, and I haven't really chose kind of what
Speaker 1: everybody thinks, because again, I don't think y'all really believe it.
Speaker 1: But when you start playing marketing, you're going to end
Speaker 1: up sucking a dick.
Speaker 2: You just don't believe that.
Speaker 1: Most people think, like I was listening to some guys
Speaker 1: that gotta it's.
Speaker 2: It's not cold water shocking at all.
Speaker 1: It only feels like that because everybody think they could
Speaker 1: get so much that they sold up so much, that
Speaker 1: they sold up until they decide they gave up too much.
Speaker 1: But it doesn't go with it. It doesn't go with
Speaker 1: the like, once you sell out, you sold out. I
Speaker 1: was watching somebody they have a podcast, and they were
Speaker 1: complaining about something another podcast was another podcast was doing
Speaker 1: and they were comparing themselves to people in the space
Speaker 1: and they were saying, oh, man, well you know this
Speaker 1: person is the biggest in the space. And I always
Speaker 1: ask people, well, why don't you do what that person does?
Speaker 2: Right now?
Speaker 1: Oh I ain't gonna do that, but you're trying to
Speaker 1: do what they like. You feel like you could do
Speaker 1: part of what somebody does and get where they're at.
Speaker 1: Does that make sense.
Speaker 2: It's like you can't sell out part where you got
Speaker 2: to sell out the whole way if you want to
Speaker 2: get what they got, If you want to get anything,
Speaker 2: that's the trick.
Speaker 1: So once you start playing the game, you're gonna end
Speaker 1: up sucking a dick.
Speaker 2: And I know that sounds crazy, but that sounds scary.
Speaker 2: It's not that this game, I mean, but it starts.
Speaker 1: With simple things, right, Like I always say, Puff did
Speaker 1: not think when he was entertaining and throwing these parties.
Speaker 1: He wasn't the centerpiece of the parties at first. He
Speaker 1: did them for the people that came to the party.
Speaker 1: Guess what he ended up doing party.
Speaker 5: I'm going back to the call, but I want to
Speaker 5: be in the l A sucking dick.
Speaker 3: I think. I mean, that's that's.
Speaker 2: That Nigga scared the ship out of me.
Speaker 4: That's a that's a blurb between like being customer oriented
Speaker 4: and being product oriented, you know to a degree. But
Speaker 4: if you're in business and you have an inventory, the
Speaker 4: goal is to sell it out.
Speaker 3: The goal is to sell it.
Speaker 1: And so once you start to sell out the inventory,
Speaker 1: that's when you start to lie to make people buy
Speaker 1: the inventory.
Speaker 2: Sure, right, So I tell King, it's two different.
Speaker 3: Well are you who are you lying to?
Speaker 2: It's co o.
Speaker 1: I right, it's two different. COIs is the traditional what
Speaker 1: is it? The capitalizing on ignorance or capturing capturing of
Speaker 1: imagination one or the other coy And the further you
Speaker 1: get you start to blur the line.
Speaker 2: The more successful you get, you start to blow the
Speaker 2: line starts, you start to blur the line.
Speaker 3: Well, what's the thin line between imagination and ignorance?
Speaker 2: Anyway?
Speaker 4: Yeah, I mean the guy's honest truth is imagination is
Speaker 4: rooted in ignorance because if you knew, you wouldn't have
Speaker 4: to imagine the hypothetical, you'd already know.
Speaker 2: To say to say. So that's what I'm telling King.
Speaker 1: Where people feel like like shout out to the homegirl, Barbie,
Speaker 1: Barbie used to feel like that, And I'm like, Barbie,
Speaker 1: like you got to understand.
Speaker 2: I know what comes at the end of this.
Speaker 1: Like that's why I look up to people like iced T,
Speaker 1: who was able to brand themselves a.
Speaker 2: Lot closer to reality.
Speaker 5: Mm hmm.
Speaker 2: You know what I'm saying.
Speaker 1: Like even a person like Snoop, like Snoop takes a
Speaker 1: lot of ship as far as marketing and branding goes.
Speaker 1: But to me, he's probably the the purest brand of
Speaker 1: it all. You're getting him for the most part.
Speaker 3: Sure, and he's a novelty like I would say, like.
Speaker 4: Of of of a more like modernish era like he
Speaker 4: and that are big names like he.
Speaker 3: He and Gucci are probably like really like what you
Speaker 3: see is what you get. But but Gucci.
Speaker 4: Can't sell eye level shelf stuff at the grocery store
Speaker 4: like Snoop.
Speaker 3: Can you know what I mean?
Speaker 2: I probably would disagree with that.
Speaker 1: I think the corporations realize Gucci probably could sell baloney.
Speaker 3: Sure, it hasn't happened at this point.
Speaker 1: Sure, normally they don't bank on brands that pure or
Speaker 1: or that street urban.
Speaker 2: Yeah, it's like Dickies like that.
Speaker 1: I want to do something specifically with Dickies, But Dicki's
Speaker 1: is so scared.
Speaker 2: To bet on street urban? Are they really?
Speaker 3: Why?
Speaker 2: Skater side of street urban?
Speaker 1: But if you ever notice, Dickies don't run nothing that
Speaker 1: caters in hip hop.
Speaker 4: That's I mean, that's true. I don't disagree with you.
Speaker 4: I'm just saying from their perspective, do they think that
Speaker 4: because Dickies does an ad campaign with hip hop that
Speaker 4: suddenly mechanics are going to wear what what's the alternative?
Speaker 2: I don't know if it's they worried about running off.
Speaker 1: They they the standard base as much as a level
Speaker 1: of how they look at street urban culture.
Speaker 2: When it comes to hip hop period.
Speaker 3: But to what end?
Speaker 2: I mean, I think they don't want to be tied
Speaker 2: in with crips of bloods.
Speaker 4: I get that, I like, I get it theory, but
Speaker 4: I don't know who who are they sacrificing.
Speaker 1: But I'm with you thinking that they're missing something by
Speaker 1: doing that.
Speaker 2: But this is when I'm.
Speaker 1: Telling King, that's why the people that and that's why
Speaker 1: Dickies have has been so successful so long, right, it
Speaker 1: is because they stay true to brand, like my entry point.
Speaker 1: Like I never tried to sell crypt to them, you
Speaker 1: know when I was when I'm trying to do a
Speaker 1: deal with them, But like now I figured out something
Speaker 1: more in the drag race space that fits them. But
Speaker 1: I know that there's going to be a level of fear,
Speaker 1: like this little dude is a crypt.
Speaker 4: I think the way that maybe blur the two is
Speaker 4: sort of you know how those Modello.
Speaker 3: Commercials kind of work.
Speaker 4: Sometimes I've seen like somewhere they'll have like a like
Speaker 4: a tattoo artist or something like that or whatever where
Speaker 4: it's like a you know person.
Speaker 5: Who's yeah, like the barber shop, like the barber guy
Speaker 5: and stuff like that.
Speaker 4: Yeah, We're like, I think the way to do it,
Speaker 4: like to present the thing to Dickies would be to
Speaker 4: have a lowrider something like imagery like the cars distinctly
Speaker 4: street urban culture, but the Dickies are being worn by
Speaker 4: the mechanic working on the car only totally.
Speaker 2: But I mean that's if you work for Dickies.
Speaker 1: Now what if you're branding, if you're pitching it to
Speaker 1: dickeys from Glasses from Blue Division.
Speaker 3: That's what I'm saying.
Speaker 4: Because if Glasses is wearing the Dickies as a mechanic,
Speaker 4: then they're seeing small business entrepreneurs in the mechanic space
Speaker 4: wearing Dickies. But you're still showing Glasses Malone working on
Speaker 4: a lowrider.
Speaker 2: Facts.
Speaker 1: So then that goes into the same thing of working
Speaker 1: a deal out with Mako to open in a Makeo
Speaker 1: or working a deal out with a Jiffy Lou and
Speaker 1: opening a Jiffy Lou.
Speaker 2: But I've been.
Speaker 1: Saying to y'all for years that this whole thing goes into.
Speaker 1: Like I think we've moved past the space of people
Speaker 1: being intrigued with, as they say, black gangsters.
Speaker 2: Like I don't know if my field movies do as
Speaker 2: well today either.
Speaker 4: Somebody just made one of that shit the best, so
Speaker 4: my money could be probably not so much.
Speaker 2: Yeah.
Speaker 1: So it's like now it's like moving into what gangsters do. Yeah,
Speaker 1: because I think people think gangsters are just like people
Speaker 1: who sit around all day and just be gangsters, as
Speaker 1: if that could pay the mortgage or pay for school's
Speaker 1: tuitions or anything else you do as a regular man,
Speaker 1: you know, as a gang member, as a man, you
Speaker 1: know what I mean, your livelihood. So one of the
Speaker 1: biggest things about the new album right that we finished
Speaker 1: is tying into something else, but really.
Speaker 2: Making it something special, telling what people.
Speaker 1: Want when they wanted, trying to pinpoint that moment. But
Speaker 1: and this is what I'm telling King, selling out for
Speaker 1: me would be to sell liquor. Sure, yeah, every time
Speaker 1: I'm on the verge of doing a liquor deal, I
Speaker 1: end up always pulling out bullshit. I know, but it
Speaker 1: would be I might as well sell sharp.
Speaker 3: Well, why can't no ceilings sell liquor.
Speaker 4: Because because I'm affiliated with it and liquor is affiliated
Speaker 4: with me.
Speaker 2: I think that would be excellent.
Speaker 1: You feel me, I think that would be I think
Speaker 1: that would be excellent.
Speaker 4: Now that's brand integrity facts fact.
Speaker 1: But now I have to get a deal for no
Speaker 1: ceilings to do a liquor versus glasses, I think, and
Speaker 1: I get We're expanding on this conversation again for the
Speaker 1: third time because I'm I'm figuring out exactly what can
Speaker 1: a rip sell and what can of crypt sells? Right
Speaker 1: in hip hop, right that people buy every day? Yeah,
Speaker 1: what fits like in theory, Yes, you could have a
Speaker 1: burger stand, but it probably would need to mean more
Speaker 1: because people not used to going to crypts or crips
Speaker 1: don't have a necessary connection to burgers, even though crips
Speaker 1: can barbecue.
Speaker 6: Sure, And again, like that's million dollar question really because
Speaker 6: I just answered it.
Speaker 2: I just well, we just answered it together.
Speaker 5: Right.
Speaker 2: It's like.
Speaker 1: If we did a deal with Maco, the franchise of Maco,
Speaker 1: and we opened the Maco, right, all the commercials could
Speaker 1: just be low riders and Pete's right, you hey, yeah,
Speaker 1: but that's not the crypt part though, Well, the crip part.
Speaker 2: Is if you're wearing dickies and you this is your thing.
Speaker 2: Low Riders is crypt.
Speaker 3: It's like you're saying it without saying it, and that's
Speaker 3: kind of I think where it.
Speaker 2: Needs to be. No, you don't get it.
Speaker 5: No, it's not that I don't get it, but I
Speaker 5: see the inference you know of it, Like, Okay, I
Speaker 5: see what Pete's saying that you're saying that without saying it.
Speaker 5: But I thought you meant just saying it, you know,
Speaker 5: without being slick. Sure, Like what kind of crypts say
Speaker 5: without you know, being slick about it. That's what I
Speaker 5: was thinking.
Speaker 4: It's like, instead of no ceilings, we have to have
Speaker 4: the marketing campaign called no files or everybody knows your
Speaker 4: crypt except the police.
Speaker 1: It's weird because that's the blessing to me of a
Speaker 1: Snoop Dogg when it comes from marketing and Brandy.
Speaker 2: Yeah, like they want him to be a crypt. So
Speaker 2: you just waiting for it to crack through so.
Speaker 3: That they don't want to say it.
Speaker 2: Huh, they don't want to say it. No, they actually
Speaker 2: be what him to say it?
Speaker 4: Now him?
Speaker 1: Like That's why I'll be telling people this dude movement
Speaker 1: is a combination of wisdom and flat out God. You
Speaker 1: could tell God loves because specially Yeah. And I think
Speaker 1: he's honestly, he's a really good dude. Like every nigga
Speaker 1: got their own this shit. But he's trying his best
Speaker 1: to be in that position that he's been in for
Speaker 1: thirty years, you know, thirty two, thirty three years. I
Speaker 1: think he's doing a really great job of not losing himself.
Speaker 1: I think there's times where he's kind of straight off
Speaker 1: of the path, but I don't I don't ever recall
Speaker 1: a time where he let go of God or crippen.
Speaker 3: Sure, I get that.
Speaker 4: And that just brings like an interesting discussion about where
Speaker 4: that selling out line is. I'm not cute. I'm not
Speaker 4: saying he's selling at all. It's not at all where
Speaker 4: I'm trying to point in this direction that that's.
Speaker 3: Not point, but he seems to.
Speaker 4: If I just stepped like I said, I've never met that,
Speaker 4: I never talked to him syllable in my life.
Speaker 3: If I just step back.
Speaker 4: And look at all the stuff that he does and
Speaker 4: has done, it's so like a random number generator, so
Speaker 4: to speak. At times like Okay, I get a Corona
Speaker 4: ad campaign, I get that to spring Martha Stewart cooking
Speaker 4: show tandem out on you. It's like that popped out
Speaker 4: of one of those like like a jack of the
Speaker 4: box surprise, you know what i mean. Like it's ultr random,
Speaker 4: and I'm sure the process wasn't random, as he's doing
Speaker 4: it in real time, but it's like just Joe media consumer.
Speaker 4: I'm like what you know what I'm saying, But like.
Speaker 2: The way he does it makes it America's crip.
Speaker 3: Yeah, And it's it's not what he does, it's how
Speaker 3: he does what he does.
Speaker 1: It is not necessarily again and I don't want to
Speaker 1: take them from what I think he's doing, but it's
Speaker 1: a lot more to do with like a level of
Speaker 1: discernment on his behalf, wisdom on his behalf, and straight
Speaker 1: up just being blessed.
Speaker 2: Sure. The fact that Martha Stewart fell in love with him.
Speaker 1: I mean, don't get me wrong, I think if Martha
Speaker 1: Stewart met Snoop Dogg, she would fall in love with
Speaker 1: him because he's a he's a you know, a cool guy.
Speaker 2: But the fact that she even allowed that.
Speaker 1: It's people who are scared to meet with me based
Speaker 1: off of my brand, and I mean they fuck with me,
Speaker 1: but tell you, like, man, I don't know, man, he's
Speaker 1: a crypt.
Speaker 4: I'm just looking at on the other side of the
Speaker 4: of the TV screen Like it's not real easy. And
Speaker 4: that's what makes it so almost like he took it
Speaker 4: as a personal challenge. I'm gonna go do a cooking
Speaker 4: show with Martha Stewart and I'm gonna come out the
Speaker 4: other side of that as a valid crypt by Brandon,
Speaker 4: That's that's almost like, you know, like I say, like
Speaker 4: a heat check when a guy shoots from forty feet
Speaker 4: out after his.
Speaker 3: It's almost like that, right, what can what can I
Speaker 3: persevere this through?
Speaker 5: You guys are forgetting his you know, we're looking at
Speaker 5: the crypt side of the thing, but we're also forgetting
Speaker 5: the other dual personality that allows him to not be
Speaker 5: so menacing is the weed side.
Speaker 2: The weed side is what allows.
Speaker 5: Him not to be so menacing and stuff is because
Speaker 5: of the weed side, and because he pushes the weed
Speaker 5: side and so that kind of tap tap tappers down
Speaker 5: the crypt side to.
Speaker 2: Where he's more you know, yeah, you went from he's
Speaker 2: partying and so so.
Speaker 1: If this is a marketing meeting and we're figuring out glasses,
Speaker 1: Malone for Glasses Malone, it has.
Speaker 2: To be cars.
Speaker 5: It has to be cars. It has to be cars.
Speaker 5: Because you don't smoke, you don't drink.
Speaker 2: It has to be cars. Like for Snoop not to
Speaker 2: have a dispensary is ridiculous.
Speaker 1: Like, I think there's certain things that I could get
Speaker 1: off right, And this is where I'm saying, I haven't
Speaker 1: completely convinced myself of content, Like I'm not going to
Speaker 1: become a content creator. Yeah, but there are certain things
Speaker 1: that I do need to do to empower the No
Speaker 1: Selings podcast and the no Seling stream.
Speaker 2: While I am doing that.
Speaker 1: My biggest thing is I don't like doing something and
Speaker 1: not doing it well at a high level.
Speaker 2: So I got a question. Let me ask you this,
Speaker 2: is there a lot of car shows out there. Yes,
Speaker 2: there's international car shows.
Speaker 5: No, I'm talking about like podcast car shows, like content
Speaker 5: creator car shows.
Speaker 2: I mean, like a show about cars, because that could
Speaker 2: be your direction that you go into.
Speaker 1: Well, I mean I think, but obviously, right, we were
Speaker 1: talking about hiring a publicist for the rapper Glasses Malons
Speaker 1: right to tap into that with one ten Giants and
Speaker 1: Glasses to market to a space outside of the traditional
Speaker 1: hip hop listener. Right, But we're saying, now, where is
Speaker 1: the business. If the business is selling what people want
Speaker 1: when they want it, right, then what do people want
Speaker 1: to buy from a crypt Right? And then you can
Speaker 1: add the fact that it's intelligent and start working it
Speaker 1: from there. But if you want everything to flow correctly, smooth, smoothly,
Speaker 1: an impact you give.
Speaker 2: Again, what people know about me is what I tell
Speaker 2: them or what I sell them.
Speaker 5: And I think the car industry will allow you to
Speaker 5: really because we talked about tires and rems and.
Speaker 2: Stuff like that.
Speaker 5: But I don't think those are daily things, you know,
Speaker 5: But I think they'll create daily things if they're being
Speaker 5: sold on a daily basis.
Speaker 1: Yeah, I think we're looking too far with that now.
Speaker 1: I'm not saying we should back away from a wheel company, no.
Speaker 5: No, not just using that as an example of multiple
Speaker 5: things in the industry. Oh okay, because I think you
Speaker 5: can sell a lot of different things.
Speaker 2: A trucker bar, a trucker bar, a Jiffy lou, a Maco.
Speaker 1: Those are things that people who are into the brand
Speaker 1: of glasses Malone can support immediately.
Speaker 2: We could have the best Maco in in hip hop
Speaker 2: in the world. Shit, I'm thinking sea covers and shit
Speaker 2: like that with you endorsing, and that's way later.
Speaker 1: I'm saying there are things in place that we could
Speaker 1: partner with people, yeah, and provide something that actually is
Speaker 1: a business on the daily.
Speaker 2: But I think your content should start going towards that.
Speaker 2: But that's not how it works.
Speaker 1: Like your content naturally goes to that, right, Like we
Speaker 1: have a whole double playlist of music that does cater that.
Speaker 1: But just because like snooping and when they made Dolly Staff,
Speaker 1: they didn't have to rap about being a crypt or
Speaker 1: say crypt to make content.
Speaker 2: It comes with the territory.
Speaker 1: Again, like Pete saying, if you showcase a lowrider in
Speaker 1: a Dicky's ad, you don't need a man Danny. You
Speaker 1: could wear a blue Dicky top, blue Dicky bottom, some
Speaker 1: blue chucks you ain't got to put no big laces
Speaker 1: in them, and some glasses and a low rider that
Speaker 1: say the same thing, like Pete saying, without ever seeing it,
Speaker 1: like it's.
Speaker 5: Real, a lot of lowrider shows going on, and where
Speaker 5: do you find that kind of information?
Speaker 2: Now who talks about it? And you know who talks
Speaker 2: about the low rider shows and when they going on
Speaker 2: and all that.
Speaker 1: Kind of stuff, I mean that's kind of known in
Speaker 1: the streets, but I don't think I think we kind
Speaker 1: of so let's.
Speaker 5: Let the world see that part of the streets then,
Speaker 5: like they try to see the other parts of hip hop,
Speaker 5: but that is what they see.
Speaker 3: I think they really see the other ports.
Speaker 2: They rarely see the shootouts. They don't see that. That's
Speaker 2: why it's so polarizing when they see it.
Speaker 5: Yeah, I think I think low riders and what the
Speaker 5: world seeing because I watched the other shows, you know,
Speaker 5: like meet them and all them kind of car shows
Speaker 5: they be doing, you know.
Speaker 2: Them, and auctions and shit.
Speaker 5: But I really haven't seen a real, like you said,
Speaker 5: real street kind of version that could kind of blend
Speaker 5: both of them together.
Speaker 2: But you don't have to. So that's something we could
Speaker 2: work on specifically.
Speaker 1: But I'm saying we could get into a meeting, we
Speaker 1: can get into into a seema, we could get into
Speaker 1: Bear Jackson.
Speaker 2: Yeah, and I think that'd be the direction that you
Speaker 2: should go, especially what pete.
Speaker 3: What is there a particular.
Speaker 4: Fluid or fluid additive of some sort that is unique
Speaker 4: to performance vehicles aftermarket?
Speaker 1: That too before No, so there's stuff that people kind
Speaker 1: of mess with, but it's not. It's not every day
Speaker 1: something simple like a gas station.
Speaker 2: Sure.
Speaker 4: I was just thinking like, like you know, you see
Speaker 4: that those fuel addeds that clean your whatever the hell
Speaker 4: something like that, Like if you could call it white
Speaker 4: lightning and do a brand partnership with that, so it
Speaker 4: shows up on the shelves that all the makos that
Speaker 4: would be located in the area where you think they
Speaker 4: would want that.
Speaker 1: Yeah, maybe we need to be looking into the AI
Speaker 1: version of painting stuff. What you mean explain that they
Speaker 1: have like new machines that were robots are painting.
Speaker 3: Oh oh, got you like computer animated drafting of painting.
Speaker 2: But don't that take money? Yes and no. But so
Speaker 2: that's the trick.
Speaker 5: Right.
Speaker 4: There's a company I'm invested in that is out of
Speaker 4: Pasadena that does the automated arm for fries and soda drinks.
Speaker 4: It would probably not be terribly hard to take their
Speaker 4: AI model and the same arm and have it just
Speaker 4: do painting instead of dipping into fries.
Speaker 3: Like that really wouldn't be that hard.
Speaker 2: The car company's probably already got those, the major car companies.
Speaker 2: I've seen them. Yeah, they But like we were talking.
Speaker 4: About a month ago, custom aftermarket paint shops.
Speaker 3: Probably don't have that.
Speaker 2: No, I agree with you. So I'm thinking here's where
Speaker 2: marketing starts to matter, right. So King's point.
Speaker 1: King's thing is like, man, everybody been wanting you to
Speaker 1: do this. Everybody also wants you to suck a dick,
Speaker 1: as long as they're not sucking a dick.
Speaker 2: I wish everybody else would suck a dick. I definitely
Speaker 2: don't want to.
Speaker 3: Yeah, everyone else.
Speaker 2: You heard about these fucking diddy parts.
Speaker 1: Y'all know which, So why the fuck y'all ain't why
Speaker 1: y'all asking me out of everybody who got morals.
Speaker 2: And ship to do it? Y'all motherfuckers could not you.
Speaker 1: But other motherfuckers get drunk and go suck a dick
Speaker 1: and they blame it on being drunk.
Speaker 2: I just it's it's hard. I can't suck a dick. Dog,
Speaker 2: I just you got me scared. The road ends up.
Speaker 2: You can't bypass it, you can't skirt around it.
Speaker 5: Because if you start trying to play, motherfucker, Because if.
Speaker 2: You start trying to play in that arena, here's the path.
Speaker 1: If you start lying, if you start idolizing niggas doing
Speaker 1: boofast shit, you're going to be sucking a dick. And
Speaker 1: so when I'm looking at what's working right, there's the
Speaker 1: stuff that I think iced T does well.
Speaker 2: There's the stuff that I think Snoop does well.
Speaker 1: Even jay Z to his own thing, still fits his
Speaker 1: brand to me, he may sometimes not fit are you know,
Speaker 1: expectations of what we want him to be. But if
Speaker 1: you think of jay Z as is you know, this
Speaker 1: nigga that came from selling dope, he hasn't did one
Speaker 1: thing that has fucked the brand up. If he fits
Speaker 1: the brand, which is why I think he's never like short.
Speaker 1: He's never broken his relationship with his audience.
Speaker 2: Okay, that makes sense.
Speaker 1: He may have let you down on your expectation, but
Speaker 1: you know what I mean, That motherfucker is true to form,
Speaker 1: true to form.
Speaker 2: Doog sure?
Speaker 3: I mean his brand seems like just a serious, like
Speaker 3: serial hustler.
Speaker 6: Yeah.
Speaker 2: But then I have to ask you, Glasses.
Speaker 5: You know, so when you first started out, did you
Speaker 5: think you had a brand when you first started in
Speaker 5: the music industry.
Speaker 2: No, I didn't know anything about marketing. Okay, so what
Speaker 2: was you selling? See these? That?
Speaker 4: Was it?
Speaker 2: To see these? To you?
Speaker 5: Was it?
Speaker 2: I mean? I told this authentic street urban cultural story.
Speaker 5: Right.
Speaker 1: I didn't know quite what I was doing. I was
Speaker 1: just telling y'all what I was going through at that
Speaker 1: time when I started, and everybody knew it was real.
Speaker 1: It was talent behind it as a writer, because I'm
Speaker 1: a talented writer. At that time, I was a decent rapper.
Speaker 1: I'm probably a one hundred times better of a rapper,
Speaker 1: but I was always a really good writer and had
Speaker 1: somebody that understoods structuring records and making music.
Speaker 3: And you feel a good way of like.
Speaker 4: Making your voice sound a certain way and working to
Speaker 4: beat a certain way, just it intuitively as a.
Speaker 3: Rapper, like just jump onto like and that sound clut
Speaker 3: seeing shit.
Speaker 2: Yeah, So.
Speaker 1: No, I didn't understand that at first versus now where
Speaker 1: it's like, oh I get it, and here we are, right.
Speaker 1: I'm like, I get even a problem with giving people
Speaker 1: insight into the street urban culture that we call cripping
Speaker 1: and blood in Los Angeles street urban culture.
Speaker 2: You know, they call cripping and blood. But they've had
Speaker 2: it now for forty years.
Speaker 1: On a mainstream level, so they feel like they're not
Speaker 1: there's no rush to see it. They feel like they
Speaker 1: see it right across the street from them, especially in
Speaker 1: hip hop. It's been spoken about now thirty forty years,
Speaker 1: so it's like, all right, I still have a version
Speaker 1: of it that when somebody hears the day like this
Speaker 1: shit he on is crazy, This shit that glasses lung
Speaker 1: guy on, this is deep.
Speaker 2: This is way more than anything else I've heard.
Speaker 1: You get nuances in what I do, but the business
Speaker 1: of entertainment requires that I make every element of delivering
Speaker 1: it as entertaining.
Speaker 5: Okay, next question I have for you, When did you
Speaker 5: start pushing your Crypt brand? I always been a Crypt. No,
Speaker 5: I said, when did you just start pushing your Crypt brand?
Speaker 2: Once I realized what branding was, then I cleared it up.
Speaker 1: I think every so since I put out East Side,
Speaker 1: and pretty much the world that listens to hip hop
Speaker 1: knew I was a crib.
Speaker 2: So that's pretty much where you put the Crypt brand front.
Speaker 3: No.
Speaker 1: No, that's when people realize I was a Crypt. I
Speaker 1: didn't know what I was doing, so I can't say
Speaker 1: I did. I didn't realize it until around twenty seventeen.
Speaker 2: As team started pushing that. You realized you got a
Speaker 2: Crypt brand, you go push.
Speaker 1: Well, I realized, so I did these marketing tests and
Speaker 1: one of them is what is four things people know
Speaker 1: about you? And I kept asking people from all over
Speaker 1: the globe that knew me that were fans in my DMS.
Speaker 1: The number one thing everybody knew that was never confused
Speaker 1: at that point was I was a crypt.
Speaker 2: Nothing else.
Speaker 1: They knew that there was a consistent The number one
Speaker 1: thing they knew I was a crypt. The second thing
Speaker 1: that they knew is I was smart.
Speaker 2: That was weird.
Speaker 1: The third thing they knew and this was a weird
Speaker 1: thing because people didn't know I was from the West Coast.
Speaker 1: It was confusion. People didn't know that. So that's what
Speaker 1: made me realize, like, okay, I created this idea marketing,
Speaker 1: branding and marketing and branding called the four pillars. It's
Speaker 1: the four pillars of your brand. This is what makes
Speaker 1: your room. You build everything with this foundation, these four pillars.
Speaker 1: What's your four pillars that have lifestyles? So once I
Speaker 1: realized that, I cleared it up right, cripping West Coast
Speaker 1: gearhead car ship Intellect. Intellect is going to be hard
Speaker 1: for me to sell because a lot of people feel
Speaker 1: like it's counter. It counters being a cryp, like you
Speaker 1: can't be smart and a crypt Weirdly people think that,
Speaker 1: I don't know why. Shout out to the Oklahoma City
Speaker 1: Thunder for winning a first championship, Alexander.
Speaker 2: Yeah, the Baby Sonics, my baby Sonics one. Oh no,
Speaker 2: he hold on, hold on, don't do this to me.
Speaker 2: Don't take my glory. The baby sons we birth don
Speaker 2: and I need.
Speaker 5: It.
Speaker 2: Very important birth for them. So back to what I
Speaker 2: was saying. So it's like it's like the it's like
Speaker 2: it's like the four the four pillars of in and out.
Speaker 1: Is is fast food, right burgers and fries, right West Coast,
Speaker 1: and then Christianity.
Speaker 2: They can't sell Christianity. Why, I don't know.
Speaker 1: I think it's something that goes against burgers and fries
Speaker 1: and Christianity that I don't know. If people want to
Speaker 1: get God for what they buy, like they'll take it,
Speaker 1: but I don't know if they would buy Christianity.
Speaker 2: Can somebody sells burgers and fries.
Speaker 3: There's always this concern.
Speaker 1: They can't sell it. So that's the that's the fourth
Speaker 1: pillar to the brand that people respect. It's kind of
Speaker 1: like a foundational piece that you can't see that you
Speaker 1: have to kind of look down and stay around at it.
Speaker 2: You will find small things like they're not open on Sunday. Yeah.
Speaker 3: Yeah, this seems like every especially over the last ten years,
Speaker 3: it's accelerated so much. But like every what are those people?
Speaker 4: Like every consultant firm in the country thinks that if
Speaker 4: your baseline's here, if you commit to something that might
Speaker 4: possibly be exclusionary. And christiananity isn't exclusionary in its nature,
Speaker 4: but not everybody's Christian. So I assume that they're being
Speaker 4: told aggressively if you try to over christian your brand,
Speaker 4: there are more non Christians that will disassociate from consuming
Speaker 4: your product than there are Christians that will, like newly
Speaker 4: start buying Hamburgers for the first time who didn't already
Speaker 4: buy Hamburgers before.
Speaker 2: Yeah, at least that's.
Speaker 3: How I see it. I could be dead as wrong.
Speaker 2: Now let me correct that burgers and fries ration.
Speaker 1: Clean, healthy and clean good service Christianity, that's the four pillars,
Speaker 1: so they.
Speaker 5: Lean on it. But I think I think you know,
Speaker 5: I think right now, I think you you are really
Speaker 5: answered you right, you answered your own question about what
Speaker 5: it is, because just sitting here thinking about it, I
Speaker 5: think you know with snoop is like a weed crip.
Speaker 5: You know what I'm saying, that's what softened them up.
Speaker 5: I think racing crip will soften you up. You know
Speaker 5: where we give that events where your entertainment has to
Speaker 5: be overboard. If you got to go overboard or overboard
Speaker 5: in that direction, you know, because you could become the
Speaker 5: racing crip, you know, and that could be your brand
Speaker 5: because I don't think nobody else has that. That's a
Speaker 5: real crip that everybody knows, and I think that will
Speaker 5: soften your brand up tremendously of crip.
Speaker 2: Like he uses, I don't soften. I hate the time sore.
Speaker 2: I don't want to say it's good. You ain't got
Speaker 2: to change it all sensitive, right, But I think you
Speaker 2: can go that way as the raising crib.
Speaker 5: I think you could take over that whole category and
Speaker 5: do whatever the fuck you want without changing who you are,
Speaker 5: because you so intellectually smart when it comes to engines, cars,
Speaker 5: You're polarizing, so you can set things up, you can
Speaker 5: get these connections with all these people. I think you
Speaker 5: just never pushed that before, you know, nationally, Like hey, I.
Speaker 2: Thought it would be what I do after I finished rapping. No,
Speaker 2: I think you have to do that while you rap it.
Speaker 1: Well, it's what's going to make my my hip hop
Speaker 1: career successful entertainment.
Speaker 5: I think so, But I think you should be pushed
Speaker 5: that racing, the racing crib, you know, and you just
Speaker 5: do stuff about rape, you know, like just immerse yourself
Speaker 5: into that car industry.
Speaker 2: Like other people like like like what with your tea?
Speaker 1: Is a fashionable dope dealer, like a high fashion coke dealer.
Speaker 2: That's really the cornerstone high fashion. So how can you
Speaker 2: make some crip racing clothing.
Speaker 1: Not like that that's way off not not that are
Speaker 1: even if it starts, because we we had this first
Speaker 1: conversation about simple business, right, this is how you become
Speaker 1: a millionaire and five months Yeah, my.
Speaker 4: Concern was, like racing is it's fairly niche versus like
Speaker 4: just broadly speaking, a little bit bigger umbrella. Just custom
Speaker 4: like car customization. I think you could you could pair
Speaker 4: like that's because that's really hip hop. It could be
Speaker 4: a lowrider, it could be a dunk whatever it could be.
Speaker 4: But car customization is a little bit more custom cripping.
Speaker 2: Yeah, so.
Speaker 1: So it's inclusive of drag racing. It's also inclusive of donks.
Speaker 1: I like Yeah, that's all the same thing because.
Speaker 5: You street race too, because I remember the Netflix moved
Speaker 5: Netflix show.
Speaker 2: So it's not like you just show it, you actually race,
Speaker 2: but I've I've had.
Speaker 5: You know what I'm saying, Like he actually raced. He
Speaker 5: actually raced motherfucking cars. Like the he's a racer too.
Speaker 2: But y'all all we all say the same thing.
Speaker 3: He right, whole ride.
Speaker 2: I've had g bodies, that's fast. You just did everything
Speaker 2: in the industry.
Speaker 1: So that's why he's right. It's custom CRP. Yeah, so
Speaker 1: I need to switch cripping from right here right and
Speaker 1: put crippen in the second pillar. And the main support
Speaker 1: pillar is custom or customers, custom coaches, custom culture. Sure,
Speaker 1: and every artist, I feel like, or people that want
Speaker 1: to start a business should figure out the four pillars
Speaker 1: of their brand.
Speaker 4: Okay, No, I was ticking in my head. There was
Speaker 4: a old clothing brand that was like a surf skate
Speaker 4: brand back when I was a kid that was like
Speaker 4: big in that world.
Speaker 2: About to steal the custom car culture. And I was like,
Speaker 2: I thought it was I had that name Pete.
Speaker 5: Mm hmmm, Hey, I'm trademarker custom car car culture already
Speaker 5: it's called custom culture.
Speaker 2: It's already big.
Speaker 5: I'm talking about the other one. I'm taking everything around
Speaker 5: that name. Sure people make a mistake, they gonna fallo
Speaker 5: in my lap.
Speaker 3: Just just just use the Chanel logo brand until they sue.
Speaker 2: You falling in your lap just starting.
Speaker 7: Yeah, I've done, I'm done. I'm not making another suggestion
Speaker 7: ever again. I want to in my lap? Yeah, yeah,
Speaker 7: I follow in my lap. I gotta watch what I said.
Speaker 2: Don't know what I'm saying.
Speaker 1: I'm saying, Lord be important, right, because every artist is
Speaker 1: dealing with this, and because the business is handicapping people
Speaker 1: with records to make money. So then you have people
Speaker 1: doing a million different things, like it's funny we're saying this,
Speaker 1: but everybody jokes with a d and they call him
Speaker 1: a party crip.
Speaker 2: But I think he's missing something by not accepting that.
Speaker 2: M hmm.
Speaker 4: That's a perfect example what we were talking about earlier.
Speaker 4: Give the audience what they want. Don't try to convince
Speaker 4: the audience to want what you're trying to give them.
Speaker 4: If if the audience tells you you're this, you're this
Speaker 4: and for the purposes of that relationship, mm, because they've
Speaker 4: already decided for you.
Speaker 2: And your job is to fulfill it. Yeah, whether it
Speaker 2: goes your morals and character, this is the this is
Speaker 2: the only way to keep your morals and character. You know,
Speaker 2: you have to solve these things. But what if they
Speaker 2: want you to be something that you don't want to.
Speaker 3: Be, Like why you would have had to have done something?
Speaker 2: You would have.
Speaker 3: Had to have done something to make them want that.
Speaker 1: A d doesn't like the title party crip because he
Speaker 1: feels like it's a slack to him as being like
Speaker 1: it feels counterproductive, like he's not in the hood.
Speaker 3: Cripping, which yeah, like he only crips.
Speaker 1: For parties at parties or do get bitches. And it's like,
Speaker 1: but you missing something when you allow that to not
Speaker 1: be that means you're also fun cryp. That's like when
Speaker 1: people used to call me a smart crip homies to
Speaker 1: be a man, it gets smart, Like that's I'm missing.
Speaker 1: I didn't try to prove I was dumb. You maybe
Speaker 1: y'all dumb.
Speaker 3: And most crips that are associated with parties are hustlers.
Speaker 4: Why do they think that somebody would be a party
Speaker 4: crypt Probably because they're out there getting grinding, promoting parties,
Speaker 4: getting venues, packing them out and all the rest of it.
Speaker 3: For his sake anyway, I mean, like how many promoters
Speaker 3: like that used to do, you know, various things.
Speaker 4: After hours parties whatever, charge people fifty at the door
Speaker 4: off Western and sixty eight or whatever, all that shit
Speaker 4: down there and make up ten thousand bucks in a night,
Speaker 4: you know whatever they would do.
Speaker 5: Not. No, I'm just cracking up because you just made
Speaker 5: me think about the Smurfs and shit brainy party.
Speaker 1: Because because that's really, that's really because once you figure
Speaker 1: out your brand, do you understand your product?
Speaker 2: Yeah, once you figure out your brand, did you understand
Speaker 2: your product?
Speaker 1: And then storytelling it's not as hard like Pete saying,
Speaker 1: because you're already giving people what they want. One thing
Speaker 1: I've never had is people question my cripping. That's that's
Speaker 1: going to be the smallest thing I ever had happen.
Speaker 1: And truly, my cripping journey is worthy of being celebrated
Speaker 1: because I wasn't. I'm not like some of my homeboys
Speaker 1: who to me, they were born into cripping as far
Speaker 1: as like their parents was going through, Like they went
Speaker 1: through a different type of struggle.
Speaker 2: I didn't have that.
Speaker 1: So even how they saw their own life value that
Speaker 1: made them way more loose about doing anything. I had
Speaker 1: more reserves, so I had to rationalize everything that needed
Speaker 1: to happen. So it's different to build your reputation in that,
Speaker 1: you know, you go from being somebody who people felt
Speaker 1: like they need to look after to people like, oh,
Speaker 1: this nigga gonna look after us.
Speaker 2: Let me ask you a question, because.
Speaker 5: We know how gangs and stuff is looked on on
Speaker 5: the streets and stuff, how is it looked on inside
Speaker 5: the institutions of prisons?
Speaker 2: Should you be able to tell us? I'm just like, like,
Speaker 2: from your perspective, from like what you hear.
Speaker 5: From your perspective, is it harder being a gang in
Speaker 5: prison or is it easier or from your perspective.
Speaker 1: From my perspective, not what you heard or not from
Speaker 1: what I heard, but from my perspective of my ability
Speaker 1: to process what's happening, No, I think prison would probably
Speaker 1: be a simpler place to be a man. Okay, what
Speaker 1: I realized, what I believe about prison, or what I
Speaker 1: realize is that's really man shit at at his most primitive,
Speaker 1: and honestly, it's probably more sophisticated in prison than it
Speaker 1: is in the streets like so based off the people
Speaker 1: I know that went to prison, I never met nobody
Speaker 1: that went to prison that didn't come home smarter, like
Speaker 1: more informed.
Speaker 2: I mean, some of the craziest niggas come home in
Speaker 2: an know some shit. Oh no gee, nigga like.
Speaker 1: Even the niggas who wasn't reading as much them niggas
Speaker 1: talking to other niggas like niggas have more time.
Speaker 2: This is what I believe too.
Speaker 1: I believe the streets is so chaotic at times, and
Speaker 1: you be so disenfranchised and lack of opportunity that you
Speaker 1: spend so much of your time just distracting yourself from
Speaker 1: real problems. So you do dumb shit, you know what
Speaker 1: I mean, to distract yourself. But when you go to jail,
Speaker 1: not to mention. Also, when you're on the street, you
Speaker 1: gotta figure ot how to feed yourself, clothe yourself, all
Speaker 1: this so shit that could drive you crazy. When you
Speaker 1: in prison, a lot of your necessities are taken care of,
Speaker 1: so you have idle time, and then you really start
Speaker 1: to see who a man is when they have idle time.
Speaker 1: And that's why I think most of the brothers come
Speaker 1: home from jail more informed about something they can.
Speaker 4: You think it's fair to say that in that environment
Speaker 4: because of the concentration of space and time, it's I
Speaker 4: perceive it as like like an incubator of strategic human psychology.
Speaker 4: Like you can't avoid things very like you could kind
Speaker 4: of get into some shit on the streets and kind
Speaker 4: of duck out and slip out and kind of like
Speaker 4: run from your consequences.
Speaker 3: It's a probably much harder task to do that on
Speaker 3: the inside.
Speaker 4: Like do you get that sense of like strategic consciousness
Speaker 4: and reading people at an accelerated level in there?
Speaker 3: Or am I'm inventing that.
Speaker 5: I might be the wrong person that asked us because
Speaker 5: I viewed prison, I viewed the outside worst in prison
Speaker 5: and being in prison.
Speaker 2: Why you know what I'm saying?
Speaker 5: Like me, I don't believe in all the tough stories
Speaker 5: that people say when they get out of prison, because
Speaker 5: I've been in multiple prisons from the state to the
Speaker 5: Feds across this country.
Speaker 2: I've been in riots. I've been in all kinds of
Speaker 2: shit started riots. I understand how this works.
Speaker 4: For me.
Speaker 5: Man for me, when I look at the prison system
Speaker 5: and I look at gangs and I hear glasses talking,
Speaker 5: it makes some things understandable because I've seen some people
Speaker 5: come out of prison and come back to gangs with
Speaker 5: the superior reputation that wasn't like that in prison.
Speaker 2: Oh, I got you.
Speaker 5: But you know what I'm saying it because so the
Speaker 5: journey of a cryp. When you saw about the journeys
Speaker 5: of a crypt, I was just thinking, well, what about
Speaker 5: the journeys of a crypt that go into prison?
Speaker 2: Go ahead and tell you why he come home.
Speaker 1: So that's a subconscious thing, but I figured it out
Speaker 1: talking to enough homies and picking them. Everybody respect a
Speaker 1: man that's being held accountable. So if you go to
Speaker 1: jail and you don't actually tell or do nothing, no
Speaker 1: bust or shit, You do your you walk your time,
Speaker 1: everybody respects you being a man.
Speaker 2: Yeah. But see, that's what I'm saying.
Speaker 5: Like me personally, I seen shit in prison that I
Speaker 5: don't say about motherfuckers on the street that I seen
Speaker 5: them do in prison, that this shit is weird. And
Speaker 5: I see him come on the street and have this
Speaker 5: other persona while they was up in prison with a
Speaker 5: whole different persona. And for me, that's why I say
Speaker 5: I'm different because I've been through things and I've seen
Speaker 5: things I've been challenged, I've been tried. I've been all
Speaker 5: that shit and made it through, you know, twenty years
Speaker 5: of prison. And so when I look at this, he's
Speaker 5: talking about the journey of a crip and what he
Speaker 5: been through, and I'm.
Speaker 2: Just thinking, like, okay, have me thinking about my life?
Speaker 2: And then I start thinking about all the journeys of
Speaker 2: crips and the authentic part of being a crip. And
Speaker 2: that's where the question came in.
Speaker 5: Okay, well about these niggas that go to prison and
Speaker 5: then they act like this and that and they get
Speaker 5: back out like they're super crip or something. But in prison,
Speaker 5: it wasn't like that, and most of them niggas ain't
Speaker 5: getting out to tell the truth.
Speaker 1: That was a twist on my That was a twist
Speaker 1: on I didn't know that's what you meant, But I
Speaker 1: thought you meant brother just went down.
Speaker 2: You mean lying, that's what you say.
Speaker 5: That to become who they are, Like you say, they
Speaker 5: gotta lie to become who they are, to become this,
Speaker 5: you know what people want to see and hear, you know,
Speaker 5: and right now, this is this prison thing is really
Speaker 5: pushing Like I'm just sitting back like damn this shit
Speaker 5: is a lot. Like you said, your morals and characters
Speaker 5: have me not really speaking on this shit because like
Speaker 5: I feel like an expert in prison, like your history,
Speaker 5: you know, like a historian on you know, cripping in
Speaker 5: la and stuff.
Speaker 2: I feel like I'm a historian on prison. I've been
Speaker 2: locked up since seven, since I was seven years old.
Speaker 3: Yes, I wouldn't push back on that. When you when
Speaker 3: you had.
Speaker 2: Gotten out from doing that, you're qualified thing that it
Speaker 2: takes a total.
Speaker 3: To go from kindergarten to a PhD.
Speaker 2: And I got me an AA degree in prison.
Speaker 5: So I understand the transition of becoming smarter and stuff,
Speaker 5: because yes, I see brothers going there and become smarter
Speaker 5: and stuff, but once they come out, they're not the
Speaker 5: ones that's really running back to the streets.
Speaker 4: Like you had one block of time that was pretty significant.
Speaker 4: If memory serves.
Speaker 2: Like I had two blocks of time that's pretty significant. Sure.
Speaker 2: Sure I did tend in the fans, attend in the state.
Speaker 3: Okay, I got you, got you. I did like twenty
Speaker 3: and then like.
Speaker 2: Five ten back to back you oh, back to back, Yeah.
Speaker 3: Oh gotcha. I thought there was a time my question,
Speaker 3: but like when you when you got out.
Speaker 5: I got out on parole and caught a fan case
Speaker 5: like two three months after I was on parole and
Speaker 5: I got violated back to the state. And then after
Speaker 5: I did like my violation the state, then the fans
Speaker 5: came like two years later and got me when I
Speaker 5: was supposed to get released from the state, and they
Speaker 5: got me on my release day because I maxed out
Speaker 5: at the state when.
Speaker 4: It was all said and done, Like that's a significant
Speaker 4: time lapse. When so when you came out, you were
Speaker 4: talking about people coming out and having like an elevated
Speaker 4: status once they get out based off of.
Speaker 3: Him having been in there.
Speaker 4: Did you have much of a relationship with like I say,
Speaker 4: like you know, like once a crypt, always a crypt,
Speaker 4: But like did you have a relationship with like that world.
Speaker 3: Or that or did you kind of just like, look,
Speaker 3: I I need to go do something or you know,
Speaker 3: how did that.
Speaker 2: Go for you to talk about when I got out?
Speaker 3: Yeah, Like when you got out, were you still.
Speaker 5: Like okay, like I'll never not be a cryp, Like
Speaker 5: I'll never not be that and I've never denounced being
Speaker 5: a crypt.
Speaker 2: But when I got out, I wanted to put cripping
Speaker 2: in a better light.
Speaker 4: Gotcha, Gotcha, we should go back to like your same
Speaker 4: neighborhood and have fan fare from like younger people who.
Speaker 5: Teach them, teach them a different way, because, like Glasses
Speaker 5: is saying, crips don't just do bad things, We just
Speaker 5: are in a bad situation.
Speaker 2: Yeah, you know what I'm saying, that we got to
Speaker 2: survive on.
Speaker 5: So for me getting out, I'm learning, like, Okay, I
Speaker 5: see where I come from, really smart people, they're really
Speaker 5: artistic people. The fucker's building engines at twelve years old,
Speaker 5: and shit, I seen you know what I'm saying. So
Speaker 5: for me, it was about, Okay, how could I make
Speaker 5: cripping be pleasant in people's eyes? How could I make
Speaker 5: cripping be okay acceptable where people's not scared because you're
Speaker 5: a cryp? That was my mindset when I came out
Speaker 5: of prison, Gotcha, was to bring that, not that I, oh,
Speaker 5: I'm not gonna be a crypt no more.
Speaker 2: No, I'm gonna show how crips could be great.
Speaker 4: And I also didn't know if like over that time lapse,
Speaker 4: like if people like I said, I don't know the
Speaker 4: Tacoma landscape at all, but like let's say hypothetic, like
Speaker 4: you went back to the same geographical space. There might
Speaker 4: not be many people around there that have a relationship
Speaker 4: with you after that kind of Oh, I got a.
Speaker 5: Big family up there, and I got such a good
Speaker 5: reputation that most places they gonna roll out the red carpet,
Speaker 5: gotcha or the blue carpet in my case.
Speaker 2: Sure, you know what you're asking me, Pete, And this
Speaker 2: is the thing, and this is really important. Bro Okay.
Speaker 1: People do blame their neighborhood for what they go through.
Speaker 1: It's a It's a lot of people I see online.
Speaker 1: Charleston White is one of those people on him. Whack
Speaker 1: to me, blames his community for things that they've been through.
Speaker 3: That's not what I was trying to ask.
Speaker 2: No, no, no, no, I'm gonna get to your point.
Speaker 1: Okay, So when they come home from because Whack is
Speaker 1: one of those people to me that you could see
Speaker 1: he came home, smarter, came home, started the trucking business,
Speaker 1: got his life together. But I think there's a level
Speaker 1: I've heard my homeboy, Rick Rock to me kind of
Speaker 1: is like that. And the way they see their homies
Speaker 1: is different. What you mean, like they I think they
Speaker 1: kind of blamed the circumstance for why they.
Speaker 2: They don't see their homies greatness.
Speaker 3: You mean they see them as responsible for why they
Speaker 3: did what they.
Speaker 2: Did, Yes, versus you me.
Speaker 1: Some people, we understand that we were We had a
Speaker 1: choice and we did what we did and then we
Speaker 1: got in trouble. We were held accountable. We might blame
Speaker 1: one person that's on our case. We don't blame the
Speaker 1: community itself.
Speaker 5: I just want to go help the community and fix
Speaker 5: it because it's a circumstance that I put us in
Speaker 5: situations that we do the best we can to survive.
Speaker 1: But everybody else don't. Necessarily, I've noticed it's not just them.
Speaker 1: It's a lot of people that blame the commune unity
Speaker 1: for how they are. Wow, And don't get me wrong,
Speaker 1: you do it is a jungle, but you also have
Speaker 1: to be accountable for being in that jungle.
Speaker 5: It's so funny that you say it's a jungle because
Speaker 5: as a kid, I used to think I was the
Speaker 5: real Tarzan, you know from Africa, Like I was the
Speaker 5: real Tarzan and shit walking through the coma and like
Speaker 5: you know, like it was a real jungle and shit.
Speaker 5: That's why you think that because as a kid, I
Speaker 5: used to act like the coma was a jungle. You know,
Speaker 5: that's just that's funny. Well, I gotta do it. King
Speaker 5: is Tarzan, he can't go to jungle bungle.
Speaker 1: And looking out for tuning into the Note Sellers podcast.
Speaker 1: Please do us a favorite, subscribe, rate, comment, and share.
Speaker 1: This episode was recorded right here on the West coast
Speaker 1: of the USA and produced about the Black Effect Podcast
Speaker 1: Network and now hard Radio.
Speaker 2: Yeah